The podcast explores the economics of water, emphasizing its scarcity and essential role in life. Only 3% of Earth's water is fresh, with 99% of that underground, often mined unsustainably. Water is hyper-local and cannot be shipped affordably like oil, though virtual water (embedded in traded goods) is moved globally. Over 2 billion people lack safe drinking water, and water access is tied to wealth, with the wealthy able to afford desalination or reuse technologies. Agriculture uses 70% of water, and groundwater depletion threatens food security, as seen in the Ogallala aquifer. Politically, water is emotive; Ireland's failed water charges show its cultural weight. Solutions include reducing leaks (e.g., Ireland loses 40%), recycling water, and precision farming. Desalination is costly and environmentally contentious, but water reuse is advancing. The speaker warns that water is civilization's "hidden architecture," vital yet invisible, and its mismanagement has led to past societal collapses. To ensure future supply, we must flatten water's variable availability through efficiency, local conservation, and shifting agriculture to water-rich areas, while reducing consumption (e.g., the 50-liter home movement). Water is not the next oil; it is irreplaceable and demands immediate, localized action.
To understand the economy, you have to understand human nature. This podcast is powered by A-Cast. How you doing there? It's time for the podcast. And the podcast today is all going to be about the economics of a very scarce, precious commodity. And no, it's not oil, it's not gas, it's not LPG, it's not a jet fuel, all those things you've heard about in the last couple of weeks, commodity is water. Now, in fact, water is one of the scarce commodities. It is also absolutely essential for life. And it is increasingly risky in the sense that where people live is increasingly further away from natural sources of water. So this is a fascinating topic when we don't think about a toll on Ireland, but it's actually critically important for the way in which the world of eight odd billion people live. And luckily, we have a man who knows all about this poll, O'Callan, of Blue Tech Research, Brave Blue World, who has been involved in the water industry for many, many years. And he is going to explain to us why A, there is a scarcity of water, B, what is the politics of water, but more importantly, we're kick off the economics of water. What I really want to ask Paul is terms of a commodity. What is the difference, let's say, between oil that we hear about every day and water? We know the two of them don't mix, but what is the difference? It's all about economics of water. Paul, how are you? Very well, very well. Thank you, please. Not raining here today for a change. Well, you're a brave man to come in an Irish podcast and say we need more water. I can tell you that. But anyway, let's kick off. Let's kick off. Tell me about the economics of water. The notion that water is this sort of invisible architecture under everything we do. Well, we take it for granted. It's out of sight, out of mind, but ever since human beings sat still about 10,000 years ago, we've been trying to live in a world of moving water. It ebbs, it flows, it comes, it goes. We've had a deluge, a biblical proportion deluge. But in reality, then the funny thing is in July, you could see a horse pipe ban in Donniegold. Like that happened last summer, right? Because we leak 40% of it. It never even gets to a tap. They're talking about shipping or piping water from the Shannon to Dublin. So even in a country that has, because it's like a monsoon type climate we're experiencing now, that used to be confined to Southeast Asia where they had a very wet six months and a very dry six months increasingly with a changing climate, we're experiencing the same pattern across the world. So come on, let's talk about economics of water. If I were to look for a primer on economics of water, there's a paradox of water, there's scarcity in some places, there are rich people can get it, poor people can't get enough of it, nature needs it. And yet, we never really think about it. Well, there was like different ages of water. I mean, the Romans and even before that, we figured out how to move it. That was the first piece, yeah. Aqueducts, viaducts, etc. Then we figured out how to make drinking water safe. That was the single biggest contribution to human longevity, probably trunks even antibiotics. And then the final piece was we figured out how to stop polluting the environment, or at least we made some moves in that direction anyway. Across the world, the average price of a cubic meter of water is about $1.7 to your their boats. To put that into context, you could pay a euro for a liter of water, which is a thousand times more expensive. It's the world's most widely traded commodity. Wow. By weight, okay. Let's explore that a little bit more. So by weight and mass, it's the world's most widely traded commodity. And people often say, "Oh, water would be the next oil." But it's not like oil, because you can't ship it in a pipe. Like, we're not getting our water from Saudi Arabia or Russia, we never could. You know, Donald Trump has looked at the Great Lakes and Canada and said, "God, maybe we can get our hands in that water." People talk about it, but the economics don't support it, David. You do hear people referring to water as a commodity. That can be traded. That can be stored. That can be hoarded. That can be used against each other. Explain to me, for example, the top-line figures. You know, how many people lack safe water, how many people have access to safe water, all this stuff that we hear about. We great to get some figures on that. Yeah. Well, Egypt was, we need about, you know, 50 liters per person per day for basic and other human living standards, but we're using about 200 liters per day. And if you're an American, it's double that, maybe 400 liters per person per day. But there's still about 2 billion people who lack access to safe drinking water in the world. And maybe you know, there's 3 billion that lack access to sanitation. It's hyper-local. It's one thing to say about water. It's not like we can't ship it across the world. The economics don't allow that. So we have to deal with it locally. Quite country. It's because it's a dollar 70 on average for a cubic meter is the price. If you compare that to the price of oil, you just couldn't afford to do it, okay? Okay. Not certainly not for going foods. You can ship the types of quantities we're talking about here around the world. You can ship off the water, and people do from Fiji, and you can buy about the Fiji water. But not for the quantities we're talking about for human needs. People say we've lots of water. Well, 97% of the water is in the oceans, but only 3% is fresh. But of that 3%, 70% of that's frozen. So you can't get your hands in it. Of the liquid water, 99% in the ground. Really? Yeah. Yeah. It's crazy figure. So it's underneath Earth's feet. We can't even see it. And we've been mining that water since about the 1950s. We discovered pumps and drills. And we were mining up this water, which is part of the green revolution, which is allowed us to feed the 8 billion people on the planet. But we're running out of it. And although you can't ship water, what people are doing is they're shipping what's called virtual water. So that's the water embedded in the genes we were or the food we eat. Like, for example, there are Saudi-Rabian private equity funds because they drain down their own groundwater. They've bought a water rights in Colorado. And they're now draining that water down to go al-Falfa, which they then ship back to Saudi Arabia to feed cattle. That's a crazy situation because that water will be gone. And when it's gone, it's gone. And, you know, 6% of all the world's grain right now is coming from the Ogalala aquifer in America. And that's a fastened groundwater effectively. It's not being renewed at the rate we're abstracting it. So Paul, is the world running out of water? No, you're running out of readily accessible fresh water. And you can break it down to David Settlack, does it very well? He talks about water for the wealthy. That's water for the wealthy 1 billion people. The people in Los Angeles will figure this out. They'll build a water-reuse plant or a desalination plant, they'll be fine. Then you have water for them many. That's the 4 or 5 billion people who sit in the middle. And then you have water for the poor. The people who are under, say, $20 a day. And you need to figure out a way to give them access to water. More people in that bracket have access to a mobile phone than have access to safe drinking water. And there's also water for nature. We have to leave some of that. That's an amazing statistic. That there's more access to mobile phones than they have to fresh water. Yeah, because no one's found out the way to leapfrog, right? They talk about decentralization. There is a move towards decentralizing water. One idea is water from the air. Another crazy statistic is this 10 times more water in the air than in all of the world's rivers. If you've known their choice, it is a way of making. I have one of these here in my house. It makes water from the humidity that's coming off the ocean here. Really? Yeah. Down the cork. Yeah, I know. It's got a magic water box. I got it from a lady called Bethquee Jean Kenya. She has shipped it over to me. Look, let's just talk about how we price water, who owns it, because listeners in Ireland. Well, I want to talk about outside of Ireland. In Ireland would be aware that one of the biggest mass popular movements in this country was a mass movement organized against a water company, which international listeners might find very bizarre, given that we are in Ireland, we are waterlogged for most of the year, our large parts of the year. We don't charge for water. The state wanted to charge for water. There was a mass movement against this. So the politics of water is really very much a live point. Well, I travel a lot internationally with my work, and I remember going to Japan, and people could not understand this water charge, scandal in Ireland, because we're one of the few countries in the world that doesn't charge for water. I think if there's a league table, we sit in and around where Afghanistan is. And, well, it was mind-blowing. It was the straw that broke the camera's back. It nearly brought down a government. The idea of charging for water in a country where it rains all the time, where we leak 40% of it. So much so Irish water had to change their name, right? It radicalized people, and that's the thing about water. It's highly emotive, right? People feel very, very strongly about it. At some level, it runs through all of our belief systems, as well. It's in Judaism, Christianity, Buddhism, Islam. It's a right of passage. It's part of purification rituals for baptism. Before we go into a mosque, you wash your feet and the ablutions. In Buddhism, people believe that the idea of reincarnation is an expression of a monsoon climate where the cycle of life relates to water. So, fundamentally, this is very, very deep in the human psyche. And, you know, Carol Jung refers to it as the great collective unconscious. And it is in the United Nations, it is a human race. But that doesn't mean it's free. The water is free, but getting the water to your home in a way that's clean and safe.
that's not free. And so, you know, water consumption is about, what's 70% agriculture, about 20% industry, and about 10% us at our homes. - Exactly, yeah. And as this were the crisis point is coming, that only certain places can be agriculturally productive in that case. - It's going to shift hugely. I mean, India's hugely reliant on groundwater to produce agriculture and feed the, you know, the inaccessible one billion people. They're going down deeper and deeper as the water table drops and drops and carbon footprint of that water is going up and up. And the cost to pump it up is going up and up. Like once that goes, you're facing a pretty severe ledge there. And the same is true in America, in parts of the Okalala aquifer, Colorado. It may shift though, because Brazil, for example, is plenty of water. Ireland of course is plenty of water. You know, we can draw grass very well here. And we can't feed the world, but it'll shift. The ag will shift. You're seeing geopolitical things play out. For example, some people look at Syria, and the conflict there to a long drought that led to people leaving the countryside to the city in search of work. And then that led to political unrest. So it's playing out in climate migration as well. Even some of what we're seeing with people moving from North Africa on boats towards Greece is linked to it. That's one side of it, food and water, geopolitical instability. Then you have people, obviously, they, you know, in democracies we vote and it's not very popular if we don't have water. Or if we have too much, that's not good either. Floods and industries somehow caught in the middle. It's like Apple, Unilever, Proctor and Gamble. Whether you're making, you know, data chips or computer chips, you need water to make those as an input. But if it comes to shove, industry knows it's third in the queue. It'll come after people and ag. So they're becoming hyper aware, but the thing is they have the money to throw out the problem. They have the ability to invest into new technologies and innovations to help address it. - Well, just on the technology side, could you explain why we don't use sea water more, like decolonizing sea water and using that as a resource? And what is the cost implications of that? - Yeah, well, that, not of the decolonated water capacities in the Middle East were energies inexpensive, and that's why they've been able to do this. That we have reduced the cost decolonation, but number one, you have to be near an ocean. Number two, you can't really grow food with decolonated water. You'd have to pump it very long distances. The other thing that happened with the technologies was they got so good at decolonating water they could use the same technologies for recycling water. So what's happened is it's actually become more of a recycling water revolution than a decolonation revolution. - Okay. - And the other big problem with decolonation is planning permission. Because you've got to put the salt back in the ocean, it meets an incredible amount of environmental opposition for that reason as well. So that's been another barrier. - I mean, you've, you've, you've, you've, you've said something that water is the hidden architecture. I like this expression in every economy. And again, just tease that out again, this hidden architecture idea. Because again, I'd like people listeners to begin to consider water in a different way. - Yeah, the world wildlife fund divestimated that the value of water to the global economy is five trillion a year. And what this means is water is to society like oil to a machine. If you take it out of grinds to a hot. - Yeah. - We can't go to work. We can't live our lives. Industry can't create value. We can't feed ourselves. It's there, but it's invisible, you know? And I think because we put it underground in most of the developer world, it's out of sight, out of mind. - Until it's not. - So it has a very binary value. - Exactly. - Until it's not. I mean, you've said something, I think fascinating. You know, you said that we've built a sort of a digital world, which is kind of so technologically advanced. And so sort of inspiring for many people, put on top of this incredibly fragile, fundamental water system. But without the water, all these great technological advances mean nothing. - Well, if you look at like failed civilizations, oftentimes it's down to running out of water. Like there are desert cities in Gujarat in India. There were the first people to do rainwater harvesting in the end of civilization, maybe 3000 years ago. But you can trace the demise of those societies to long-term changes and droughts. So it's when you begin to see that happening, which we're seeing happening in Southern Europe. You start to see fundamental changes. - Yes, I mean, I was many years ago in a place called Copan. Copan is a city in what is today in Honduras. But Copan had a population of 13,000 in 900 AD, which was bigger than Paris. And that may in civilization, people were trying to figure out why did this collapse? And one of the theories is that they over-agriculturally developed and they ran out of water. You've referred to kind of groundwater's civilization silent bank account and we're making withdrawals. I love this image. - Yeah, well, you know, 99% of the waters in the ground, there was a very famous bank robber called Willie Sutton and he was once asked, why do you rob banks? And he said, well, that's where the money is. And yes, great expression. It's a good one. And that's where the water is, right? It's in the ground. And it sat there and it actually feeds an awful lot of our rivers. Like when the rivers are in the summer period, it's groundwater's feeding it. And we don't see it, but we're draining it down. It's like a bank account and we're going into the red, essentially. - That poor, what would you do? Given what you know about water, civilization's secret bank account, the hidden architecture under every economy, how agriculture uses it, how we use it, how we are in effect water, how we have a deep psychological connection water, what do you think should be done on a local level, number one, but then on a global level to ensure that there's going to be sufficient water for the seven, eight billion people who are going to be living here who's still over the next 20 or 30 years? - Well, the first thing is you have to flatten the signal. So water has a variable signal. It goes up and down, it ebbs it flows. And society doesn't like that. We like constant inputs. We like electricity to be there all the time. You know, all those electrons have to keep flowing. So the efforts to flatten the signal have been largely damaged. We have built more dams since 1920. I mean, it's been incredible. There's thousands of them. And so you've interrupted all these rivers to flatten the signal, but that only works when there's water and then when water disappears, you're still in a problem. Look at the Hoover Dam in America. The level is dropping there, right? In Lake Mead. So that's got to so far, this industrialization, that was the first bit of hubris, human hubris. You know what, don't worry. We got this, we'll control it, we'll build dams, we'll control those rivers, we'll build over the flood plains. No problem. We got it. Well, we don't got it because, you know, nature's presenting some pretty serious challenges there. The good news is, though, you can reuse this stuff. The bit that we need, you can reuse over and over and over again. So that's the first thing. It's hyper-local. If you have it, keep it. If you have it, keep it and use it. Wherever you have it. So that's what we're seeing happening over at all the industries we work with Apple, Unilever, they're all reusing water now. Even at dairy here in Kork, the leave it or not is looking at reusing water. And that's hard to believe. But again, I come back to what can be done at an international level to make sure that this extraordinarily scarce and valuable commodity flows freely to the places that need it. My point is, do we follow the water, or is the water follow us? Because if you think of, you know, civilization, we built towns around water. We built civilizations around rivers. There's a reason why cities are around rivers. We used rivers to navigate, to move trade, to move people to move ideas. And in effect, we have been a civilization up until very recently, whose migratory patterns, whose development patterns have been characterized by our relationship with this underlying commodity called water, which we all need to live in the future. Will we go to the water? Or will the water go to us? I think in the case of agriculture, increasingly, we'll have to grow food where the water is and we'll move the food increasingly. We can get incredibly more efficient, mind you, with that as well, David. Like, we grow significantly because we've been blessed with lots of water. So agriculture will get incredibly more efficient, precision agriculture, advanced tech. That's one solution. I mean, I think most people would say, look eating less meat is clearly one of the things that would need to happen. The water for the people in our towns, in our cities and our villages, the key there is use less. Get out of the queue. We use so much that we could reduce down. There's a movement called the 50-liter home. And it's designed to see, could we get to using 50-liter as per person per day? If we leak less, go from 40% to 10%. That's like 30% more water. If you recycle it, you got more. So there's not the solutions here. That's the good news. It's not an instrumentable problem. But on a societal level globally, I think the food production will. There'll be no choice but to move it. From the areas where groundwater is depleted to us, where you can much more efficient now you use it. Industry will close the loop. They will get out of the queue. And cities and towns will begin to reuse water as we're singing Singapore in California. If you look at cities that are leading the way in that regard, those are some of the chompos. Just on that poll, can I just ask you. I mean, there are certain crops that are more water intensive than others. Amons is a great example. You know, is there an argument to change agriculture in that way to less water intensive crops? - Well, you're right. Yeah, Amons, avocados or another one, very thirsty, type of crops.
But people like avocados and it's good cash crops. So people who are buying water rights and they're becoming more expensive through you, they have to grow avocados because they can justify the price of water. So you get this curious and economic trade between water rights and these cash crops, which are thirsty. I think this is a problem that will normalize itself. Let's talk about cooling things, right? Because one of the uses of water in industry is using water to cool things down. Do you see for a country like Ireland, Britain, Netherlands, Norway, Iceland, these places that are really water abundant, it's free flowing, it's constantly reinventing itself, re-emerging in terms of industry like farmers, semiconductors, data centers, all those things. These are all kind of greedy consumers of water. Are we saying that we are ideally placed in the future because the price of water will be very low and the amount of water out there will be abundant? I think it's just a strategic advantage that's often overlooked here. We complained about the rain, but it's an asset. I mean, a lot of the farmer plants that are here, one of the reasons they're here is water, Intel, fab facilities, in Kildere, rely on supplier water to make chips. People are looking at water, risk to industry. Can you do it? What's the risk to Intel if they don't have water for a month? What's the effect on share price? Ireland has an advantage. There's no doubt about it. Microsoft's data centers that are here are largely rainwater cooled. They do not take water from our water because that's very political. If you see a data center, it reminds me of those things in stranger things, you know, that kind of faceless thing and it's sucky up all the resources. That's what a data center is like. It's not like a chocolate factory or brewery where you know what's coming out of it. You can kind of relate to it. It's got a warm fuzzy about it. These things are faceless things like where very few people go in and out and they take water and energy. Whereas here in Ireland, we can cool them using rainwater. That's a real advantage actually. The same is true for a lot of these other industries. I see cities around the Great Lakes saying come to us. You'll plant your water. I totally see that as an opportunity for this country. That's just conclude. You can't ship water. It's not like commodity like oil. It's hyper local in the sense that if you have it, you're lucky. There are, we think of four billion people in the middle who have access to water but not enough of it. There are one billion poor people who don't have access to enough water. In a world of globalization, of ease of travel, of ease of communication, do you see water as being one of the great resource conflict points in the years ahead? If you look at the long archetym, you pointed out the civilizations, the Mayans, Petra and Jordan desert civilization, Anchorwater had a million people living there. The reason they could do that in Anchorwater was because it was known as the hydraulic city because they stored water in these huge reservoirs, these by-rides. They're visible from outer space. You can still see them. They flatten that signal and they could hold the water for six months. That would get the place cool. Otherwise, it was almost impossible to live there. But that storing of water that used to be over, actually like a sponge actually. One of the movements we see is called "spun city" began in China with visionary called Kang Ji-N-U. But that's a beautiful term and our cities need to become more like that, hold on to it, soak it up. I see that as a huge opportunity and that would, I see these what we call lighthouse projects that are examples of how to do this. People often say, "Look, the water crisis is a man-made crisis." And if you look back in time at whole-ran sisters, lived with this ebb and this flow, there's a lot we could learn from that. Paul O'Kall, this is a facet and stuff. Where can people find your research about water? Because again, it's one of those things that, as you said, just a little while ago, it's not a problem until it is a problem. Yeah. And as you said, you can get this bizarre kind of reservoirs flooding for half the year. And then, not enough water in the summer for the couple of weeks that it's actually dry. So where can people find your research? On bluecheckresearch.com is where a lot of our data science-driven research lives. More on our storytelling side of it is braveblue.world. And there are two documentary films there about water. Wonderful. Paul, this is fantastic stuff. Again, I reiterate it's something we don't think about. We only think about it as an island as it's been a bit of a pain because of the place of sudden. The fact that it is actually one of our most natural competitive advantages, it makes the place livable actually. Yeah, yeah, 3000 Holy Weas and if you can find a market from us, we'd be in business. Wonderful Paul. Take care of yourself. We'll talk to you very soon. Thanks, million. Yeah, man. I actually really enjoyed that conversation. Really interesting stuff. But we've spoken before about how oil is the foundational element of industry and the economy. But on the other hand, water is also the foundational resource for life and for agriculture in particular. But now that the war in the Middle East is creating so much chaos in the oil market and climate change on the other hand is creating so much chaos in the environment in terms of the unpredictability of weather systems, there's either too much water or too little water. But now these two things are kind of coming together in many ways in the Middle East. You know, when you see the bombing of desalination plants on both sides, which by the way is illegal. So while there's been many wars about oil, is the next war going to be about water and you know, what's your take on that? If you're actually going to discuss this issue of water seriously, the idea that you will put a new city or many cities in the desert and attract in enormous amounts of people flies in the face of the natural constraints that you're talking about. Yeah. That over millions of years, not thousands, millions of years, humans have settled by water. And we have come to the water rather than the water come to us. Yeah. And it's only in recent years that we've decided that it's logical or rational and in some say feasible to deposit enormous amounts of people in areas that are what you described as kind of water fragile. Now of course, as climate change accelerates, more and more parts of the world will become water fragile. And it would seem more logical than not to give the two fingers to Gaia and nature back to your naturalist stuff. And except that a world where desalination plants are the lifeblood of the water of areas appears to me to be at least in part an expression of human humerus rather than human geniflection to the vagaries of the planet. Yeah. But that's just my own point, John. We can go to that at a certain stage. You could also argue that maybe there's a shumpeter element to that where you know, innovating in these dry areas by desalination and being able to use those areas because they're close to oil and energy source. Well, this is the whole thing is that, you know, the hunter gatherers weren't going around settling beside oil deposits, right? You know, it is this thing that water is essential for life. Oil is not essential for life actually. It's essential for our modern economy, it's essential to transport things around, but at a very elemental level to go back to the four elements. Water is there. The Greeks didn't believe that oil was part of the four elements. It was wind, earth, water and fire. Yeah. So my sense is that what Paul is saying there, what we are blessed with in Ireland, even though we curse it, is an abundance of this life-giving element and our compound. And we should sometimes be down on bend and knee. The next time John, you open the window and you look out and it's a Russian ray. The clouds are gray and you're going to be drenched to the skin. Praise the Lord that you live here and not in the middle of the desert. Let us leave it there for sure.
Podcast Summary
Key Points:
Water is a scarce, essential commodity, with only 3% of Earth's water being fresh, and most of that is frozen or underground.
The average global price of water is about $1.7 per cubic meter, making it too expensive to ship long distances, unlike oil.
Over 2 billion people lack access to safe drinking water, and more people have mobile phones than clean water.
Water is hyper-local; 70% is used for agriculture, 20% for industry, and 10% for households, with groundwater being over-mined since the 1950s.
Political and emotional factors (e.g., Ireland's water protests) highlight water's deep cultural and psychological significance.
Solutions include reducing leaks, recycling water, precision agriculture, and shifting food production to water-rich regions.
Summary:
The podcast explores the economics of water, emphasizing its scarcity and essential role in life. Only 3% of Earth's water is fresh, with 99% of that underground, often mined unsustainably. Water is hyper-local and cannot be shipped affordably like oil, though virtual water (embedded in traded goods) is moved globally.
Over 2 billion people lack safe drinking water, and water access is tied to wealth, with the wealthy able to afford desalination or reuse technologies. Agriculture uses 70% of water, and groundwater depletion threatens food security, as seen in the Ogallala aquifer. Politically, water is emotive; Ireland's failed water charges show its cultural weight.
, Ireland loses 40%), recycling water, and precision farming. Desalination is costly and environmentally contentious, but water reuse is advancing. The speaker warns that water is civilization's "hidden architecture," vital yet invisible, and its mismanagement has led to past societal collapses.
, the 50-liter home movement). Water is not the next oil; it is irreplaceable and demands immediate, localized action.
FAQs
The episode discusses the economics of water as a scarce and essential commodity, covering its scarcity, politics, and economic implications.
Only 3% of Earth's water is fresh, and 70% of that is frozen. Of the liquid fresh water, 99% is groundwater, which is being depleted faster than it's renewed.
The average price of a cubic meter of water is about $1.70, making it too expensive to ship long distances, unlike oil. Water is the world's most widely traded commodity by weight.
Virtual water is the water embedded in goods like food. For example, Saudi Arabian funds buy water rights in Colorado to grow alfalfa, which is shipped back to Saudi Arabia, effectively trading water indirectly.
Ireland is one of the few countries that doesn't charge for water, and a proposal to charge for it led to a mass movement because water is highly emotive and seen as a human right.
Desalination requires being near an ocean, uses significant energy, faces environmental opposition due to salt disposal, and is not practical for growing food over long distances.
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