The Art of the Banger, with Signulll

- That's it with the George E. Will style. - We should go first. - Oh yes, we should do ours. - You should go first. - I need to go first because you have me completely follow a mod. (laughing) So I am at creatine on the score cycle. I've just ticked over 38,000 followers as of last night while I was drinking vodka sodas. So very important, 'cause I was just kind of posting everything that was happening. - Yeah, really straight. - Oh really? Yeah, the performative ad read of the function. - Yeah. - Yeah, I watch those more. - Oh really? See, this is why you sponsor mods, right? 'Cause the only ad reads the people will ever watch, right? Sorry, just, at least one person did. - At least one person did. One person did. And yeah, mostly self-deprecating, a lot of tweets about SF. And it's sort of like how I think creatine cycle gained traction. But at the end of the day, it was started as a joke. It was started as like this angsty Jim bro account, sort of circa 2021, 2022. You could think of that period as like pink woke. However you wanna think about it, there was just something about having an anonymous account during that era, not necessarily to be absolutely deranged or stupid or racist or whatever. It was just kind of like, I don't know, the way that I think about that particular time period. Run was there, growing Daniel was there. These were all accounts that have hundreds of thousands of followers now, but had maybe, run was probably at like 10k when I started. And so there's just a bunch of us that spun up anonymous accounts and just did like the anti-linked in thing. It was jokes about zero to one. It was like, you know, Brodock manager talking about, it's like, you know, the first rule of fight club is to talk to your customers. Like, like stuff like that, right? Like very sort of just like, you know, quick one line is, but stuff that just wasn't really flying. Like a lot of these people, they worked at big tech, you know, Brodock manager, he was at big tech, room was at big tech, like, and we just felt like we needed some sort of outlet. And so like all of these accounts sort of spawned at the same time. And I think in my case, it was grown completely by accident. It was just like, this thing is just kind of fun. So anyway, there's that fucking essay. He can go now. - I have a small Twitter account and-- - You have the largest-- - Mine was in the room, actually. - What was that? - You have the largest in the room. - Do I? - Yeah. - I guess that's true, but I don't know how to watch it. - Weirdly enough, but no, my entire account is a giant accident. I went to go, I don't know, I was screwing around and I was like, I just wanted, I had my previous real name, password situation, like a year and a half ago, a little over, I guess. I don't know, something happened, I lost my password. I couldn't log in and I just wanted to read Twitter and I created a dumb account. And I was like never intending on posting or anything like that. I posted a reply, I think, after, I don't know, and one of those replies went completely viral. And everybody started following me because of that reply, I think, I was like, I'm going to go to the room and another people and then I was like, whoa, this is fucking fun. And I post about, I guess, really not, I've been in tech for such a long time that, but I'm more of an interest in culture and, - Same. - And then, yeah, I love the intersection of tech and culture is ridiculous right now. And I guess there's sort of AI, wave, or whatever, like anybody who wants to like surf, you need to find a good wave, I guess. And yeah, here we are. I don't know why I'm giving this talk. - Are you able to say which account? Like, 'cause you have one, you had a different account in the beginning than you went away for a little bit and then you brought yourself back since. - Yeah, well, it's so weird. I was like, I need to quit Twitter for a while. (laughing) It was so wild. - We have it like, spiced out as like an AI mating. (laughing) - This is like, this is way too serious and I intended actually. No, I honestly, it was kind of a weird, that transition, oh, it was kind of the same thing, but a little bit of a different take on the world, whatever. I was talking more about New York culture on the other one, whatever. Which I find really fascinating. - You were able to say which ones they are. - The second one, I mean, yeah. This is, I actually joined Roonch. I don't think we should talk about that one. - No, okay. - You dodging my question. Which account is yours? - Signal. - Yes, okay, thank you. Thank you. - Yes, finally. - Some people didn't know who I was and I was talking to them yesterday and they're like, oh my god, it's you. I was like, this feels like the weirdest. - This is one of the last standing anonymous accounts. - Well, no longer, 'cause TechCrunch about like, I every last week and docks the hell out of me. - I think no one is that kind of. - Exactly. - This is like the sign where the new media is taken over 'cause literally they wrote an article but it didn't register a single bit. - They like, they don't feel, uh. - Yeah, they emailed me. They were like, hey, we found all the SEC stuff in your name and your whatever. We're gonna write an article. Do you wanna participate? We're gonna publish it anyway. And we have a policy of not, or we have a policy of disclosing any financial stuff that we find with like real names. - I've found you guys like, why is life hurt for you on the 10 million followers now? - Many such cases, many such cases. - Yeah, 'cause they found it. But anyway, here we are. All right, I have a question now. What do you guys wanna get out of this? Like, what is the underlying motivation for why you attended this talk? - Get good posting. - Tweak goods. - Is that a word? - Yeah, yeah, wanna move around to here. I think, um. So, so what I wanna do now is actually, I have, and I'm gonna say, I, 'cause it wasn't a word. It was not. I prepared some of what I consider to be the greatest posts of all time. But before we do this, I do what actually, for the sake of this, define Banger in this context, right? 'Cause the thing is titled Art of the Banger. And so, simply put, for me, a Banger is something that makes me laugh, right? Because this is totally arbitrary, right? You know, some people might consider a Banger to be something like, oh, well, it got 500,000 likes and however, X million impressions, therefore it's a Banger. I don't necessarily consider that to be a Banger because I kind of want the high converting, high brow, like something that I have couldn't have thought of myself, you know, 'cause I think what tends to go viral now, there's a couple of trends, and I think this has been the case, like, post-ealon. But a lot of just, like, copied posts can go viral. Like there's like one off the top of my head is like, oh, you know, every person needs to have a sick jacket. And if you just post that every six months, you'll just get a bunch of like impressions. It's like, okay, cool. I've only seen that like every three months, whereas the ones that I have picked out, just stuff that I would have never thought of, made me laugh and, you know, even revisiting them now, I still laugh. And so I think the theme is novelty. The theme is novelty amongst these. And so I'm gonna load this, and we're just gonna go through a few of like, what I consider to be the greatest tweets of all time. There are a couple of deleted accounts, and, yeah, some of these accounts they got, they went a bit off the rails. But I wanna start with this one. This is based training. And so this account no longer exists. It used to be called Pajit Bateman. It used to be this account. And so it reads, so this was from 2023. Diet Coke is the technodomic drink of choice because it is entirely synthetic. It is no taste analog in nature. It is a testament to the spark of divinity and man, evidence that we can present from our base conditions to mirror our creator in infinite creativity. Like what the fuck is he talking about? But it's just amazing. Like just the crap, like this guy, like just like peak out of roll or something. But I do remember around sort of this time, like the whole sort of like Diet Coke billionaire discourse was happening. And so, and like obviously Diet Coke is sort of like a staple of the tech post-stack. It's like, okay, just like we can just, we can just drink Diet Coke all the time. I really like, whereas the bit it was entirely synthetic, like it has no taste analog. Like this is stuff that I just wouldn't think of. Thoughts? I mean, I guess this was, when was this, this is made 23, what was Diet Coke in those, I guys? I think it was around the time of like the Diet Coke billionaire discourse. Oh yeah, yeah. Yeah. Fridge, Fridge cigarette. Yeah, yeah, yeah, yeah, exactly. No, that's actually an important thing where every time you wanna make sure it subtly relates to the zeitgeist in some fashion, shape, or form, not all of them will. But some of them are so in the moment that you're like, oh my god, this is incredible insight, and it'll give you like a dopamine hit pretty quickly. To be fair, to be fair with this particular post, I would actually say that you could post something like this at almost any particular time now, now that like Diet, we all sort of know that Diet Coke is a thing. Yeah, that's like a foundational thing in culture now. Yes, it does it like move. Yeah, so you could post, you could probably post this at any point in time, this is gonna, it's not gonna go ultra viral because it's too niche. There's like an important distinction, right? I think like, again, that's why I wanted to like have a distinction between, you know, the 500,000 like banger that everybody can access versus, you know, I would have bet that this had maybe like 6,000 likes, you know. But it reached the right audience. And this is how I always saw myself, right? If sponsors come to me, I'm like, I can tell you who you'll get in front of. I'm not trying to reach mass market slop, right? Which is what a lot of the ex algorithm now optimizes for. Okay, so I'm out in a pretty spot right now. And I just think that this place needs a little bit more technology. And so what better thing to introduce to this pristine land than Black Box AI? Coating agents all in one spot, you can spin up up to 15 agents all in one try. You can run between a Claude code and code acts. You can use Claude code to actually code your stuff and code acts to review. All of these workflows are available in one place. [BLANK_AUDIO] code extension you can use the CLI, all of these sorts of things are stuff that you can do in BlackBox.ai. Trust to buy over 30 million plus developers worldwide. BlackBox.ai, go ahead and improve your productivity. Write some code with them today. They support the show, they do pushups and shit. So do I. So do I. That's why I partner with these people. Partner with all the founders that just do pushups. Anyway, go check them out. I'm going to go play some golf or something. Unemployed, by the way. Oh, okay. One thing, one more thing is, do you guys notice another pattern about this tweet particularly, which is, I guess I'll just give it away, but anybody who have any thoughts about the structural elements of it? Oh, yeah. Real. All right, let's move on. Yeah. Fuck you got it. Wow. Oh, so fucking easy. Okay, that's actually important, but you'll notice there's three points. It was like an opener. There's a secondary supporting point, and then there is a very, I guess in this case, a deeply profound conclusion. But you'll know every single, if you look at what my posts are, they're almost always three is my favorite number because it gives structure to the mind. There's obviously a lot of writing done on threes, but a lot of patterns on tweets are all something that will get your attention first. Add a level of insight on top, and then you have to perform some, like a sort of gathering of it. I mean, classic storytelling, I guess, to a certain extent, but you'll notice this pattern exists everywhere. So there's three main points here. You can probably highlight it pretty quickly, but that's such an important thing because you want it, if you want anybody's attention in the world that exists that moves really, really fast, you need to have a great hook, and you need to be super, the reason why I picked Shakespeare's and avatars, because my favorite quotes is, "Bravity is the soul of wit, and Twitter requires all of those things to interplay well in order to structurally hit." Yes, that's pretty good. I got nothing at it. Let's move on to the next one. The next one is just totally random. This is also a deleted account from 2019. This one's very, very good. One of my favorites of all time. So Browse.Sys, I think he was actually like some ML engineer. He would bring his account back every few years, or so. But yeah, the classic. I don't know why scientists have been missing the obvious conclusion that we can make tons of medicines more effective if we make humans more mouse-like. And so, you know, there's like a pretty self-explanatory joke, obviously, like all the mouse rat studies, whatever. This is just kind of like off, I bet this is just off the dome. There's nothing, there would have been nothing in the time that is zero basically. The start to tweet, and Gap was pretty much zero. So we come into this theme of accidents, like accidents and get fucking good. But like, yeah, I mean, that's really it. No other analysis to that other than I just found that really funny. And you can actually, like this tweet was so renowned that you can actually look this up and it'll appear in Google Images even though his account no longer exists. Oh, that's the best way to find bangers, by the way. Google Images. Because there's so many screenshots of tweets that are either A deleted or so good that they needed to be screenshotded and shared. And so if you go to Google Images, they document all of them. Yep. And if you search this guy's name on Google Images, there's probably going to be hundreds of screenshots of tweets or whatever. Also, this is good too because it's not structuring the thought as a pure conclusion, but it's also just very, the reason why it starts with IDK, which is like it gives your brain a little, you know, this guy is pure, you know, in his head, but he's not a conclusion. And it's not like getting, but that that actually is a good framing of the Schizo posting. What was that? The user. Yeah, so I so so I I I I I remember this like I have some of these tweets just stored in my mind. And so we just said a bit about me, but like yeah, and so yeah, just just Google the user. Every popular account you can go to Google and type their username with an app. And Google does a deep image search on it. And so it turns out if people take screenshots, they're sharing them elsewhere, like Reddit and other places or Instagram particularly. I think there's another account that shares all my tweets as a screenshot. Honestly, I'm pretty sure they make more money than I do. Of course. I swear to God, it was kind of hilarious. Just bombing the high. Some fucking idiot is reposting all my content. Yeah. And but this this is a good signal because no pun intended. Because what why why screenshot something that takes effort and time. Yeah, and there's probably some more substance there or you know, you can probably like cancel the person after they delete it or whatever. True. True. Very true. Cool. Let's keep on let's keep moving. So I want to I want to actually get into my bookmarks tab here. So now we're now we're dealing with accounts that actually do exist. And you can probably see underneath there one of the one of the most notorious accounts on the timeline right now. This one gets a little bit edgy, but I did I did really want to bring this one up. So this is the famous hope for revenge. Yep, this is the kind of stuff that we get into here at New Media right. He's talking about forechan and sensing minorities to the walls. But like hopes he is a true original true original right. One that must be studied has over a hundred thousand followers now. But he he tweets like this all the time like it's like proper skit so posting like actually like and you know the thing is you meet him in real life. He's like a teddy bear like he's like one of the nicest people of all time. But whatever is going on inside that mind is it needs to be studied which is why we're studying it right now. That's so rich. I spent my peak neuroplasticity on forechan and now I can sense minorities to the walls. Now I just think who the hell who the hell thinks that way. But as you can see it did pretty well. It did pretty well. And honestly the spaces like yeah that's how you can tell it to skizzle posts. The spacing is a dead giveaway. He always he always like he always tweets like this always just like this. Yeah and so I think just like one of the greatest that this is one of those posts in which no rhyme nor reason just straight off the dome like he probably didn't even necessarily like he didn't think like yeah this is going to be this is going to go viral like this was just properly just this is just hopes revenge being hopes revenge this is just how many followers is he up. Over 100,000 now there you go. We can go to his profile in a bit but I'm kind of concerned what would actually pop up next. So we can we can continue on here. I want to get into some of Gabriel Dix post here. So I want to actually start with this classic of 2022. So Gabriel of course fellow wherever Theo went and he's gone. He can't chill anymore but Gabriel Australian has always lived in Australia. He's actually never lived in the US but for whatever reason has always had these sort of profound sort of fan fictiony style posts in regards to the Silicon Valley VC ecosystem. He's just like he's just that plugged in online. And so this one July 28th 2022 2022 really a golden age for posting in my opinion just before the Elon buyout yeah the sim clusters still there and so like all of this sort of like more kind of stuff. Before the permanent underclass. Before the permanent yeah that's right that's right. So this one reads the Jason Callicanas versus Founders Fun Cage match on a barge in international waters a guy in the stands is selling raw beef liver hot dogs and Modaphanel dark web prediction markets keep getting shut down for running mortality odds. Tray appears to be wearing a jet pack and so we must continue this could you please scroll for me. Says yeah I mean catches your attention. Jason has cupping marks on his back in three daggistani Sambo champions conferring in his corner. No one can find Peter Till but Chimath is shirtless and trying to pick fights. People keep asking but none of the concessions will take Dogecoin. Lucky karma apparently has a plan to set off a distress beacon and law Somali empire it's in for drone practice. Grimes won't stop telling Elon to intervene. It's not clear who's on his side inexplicably Taylor Lorenz is there but no one will talk to her except one fifty five year old Bitcoin Maxi. A statistically unlikely number of people are wearing backpacks to an MMA fight on a barge. There's a rule against recording podcasts during the event for Harry stepings is visibly breaking it deep in conversation with the DX organ trading platform. Tray has an obvious reach advantage in one round but is hobbled by the jet pack which Jason keeps activating deliberately with tips to the control panel. The hot dogs are pretty good but you can feel the motor hitting and you notice yourself becoming transfixed with the ring timer which is sponsored by Huggingface and appears to advance the count that feeding the prompt account downtime rate 354 but how soon 1.4 aperture code of chrome to Dali. Between rounds two and three Jason is getting a small cut under his eye dove with Vaseline and Tray now without the jet pack is on his back and naked with his leg spread under a high wattage UV strobe recharging his balls. The fight ends in mutual knockout when both men slip on a pool of Jason sweat. David Sacks misses it arguing with Lucky that the pirates would be right to invade. The entire open AI crew get monkey pox. Vitalik writes a balanced 4000 word essay on the fight for playboy. That's it. And then yeah of course the key to every day I go to bed and stare at my stealing and wonder why an Australian addon account is the voice of tech twitter. Anyway any thoughts on that? Does anybody have any thoughts? Do you understand what kind of mastery we just witnessed then? When I read stuff like that, I'm just in awe. I'm like, how the fuck is this man just continuing? Where does that even come from? Do you have any thoughts to even attempt to break this down? Well, this is just pure fan fiction. Oh my lord. This requires a lot of imagination. Marissa, you want to comment? I have a question. But because it's 0.2 and like put our friends for more, other things, do you still see the status of storytelling? Not as much. I mean, I think it's like the reason threads are a bit weird right now is because I think what used to happen is that you could very clearly see the entire thread. What used to be the case? Now you see the original post and you see the last two in the thread. It's like it's very unlikely you have a whole other action to actually expand the thread now. And so even when I'm sending stuff to corporations, they wanted to product launch or something like that. I always say try and just keep it to three threads. It's like launch post, launch video, one of the fuck. Attach your blog and then maybe something else. Because that's what gets shown straight away. The behavior used to be different. And so whatever reason, these kinds of threads again, this didn't go gigaviral because it's so niche and all the references are very tech-coded. Referencing all the guys from the All in Podcast. Like Sun Ball tanning was a thing in 2022. Recharging is balls. And the founders fun guy. I thought it was a bite. What? I thought people were like. It was all of those early bites. It was a hacking. Now we've just got peptides for that sort of thing. But now it's, but that was true natural Sun Ball tanning. And four years I guess people lost their attention span even more, such that the threads are no longer consumable. You also have long posts now. You can just break the character count. And I actually just don't think, yeah, it's interesting how the users of Twitter had already sold for long posts with threats. This was forced you to split everything up. And it was easily digestible. So yeah, it was like, people post long posts now. But yeah, the thread is almost like an alo start. I'm just saying that you can't do it. But it's just displayed differently. Can we move on to Gabriel's next one? Yes. So he just go back to bookmarks or just back. Yes. So Gabriel has a couple of, yes, this one is amazing. This one is incredible. Okay. Can we actually look at what he was quote tweeting? Oh. Because this is important. So, okay. So he's quote tweeting this back in 2025. "Highest leverage things you can do in your 20s. Travel, start a company. Join a company. You'll love fall in love. Learn your languages. Challenge your physical limits." Okay. So this is just like, okay. This post did find. I will go ahead as far as saying it. It's just a little bit cringe, but like it's fine. It's fine. Can we now go to Gabriel's quote tweet please? Okay. [laughter] So, he just kind of roasted it. And again, he absolutely ratioed Paul Alley. Which is very important. Very important to recognize a good ratio. So yeah. He says, "A lot of agreed to shit in here. But calling travel high leverage is insane. It costs $1,500 to fly return New York to Tokyo. From $1,000 you could buy 50 rats in a wonderful boy girl ratio. And release them in a competitor's we work. The iPad kids are caught. Let's continue the, let's continue the thread if we can. [laughter] He's like, "Oh, you can just do things. Flares to can to for five days." He's like, "So $1,000 has like two Estonians pen testing your rivals social media security for a week. They're resetting passwords for $1,000. They're in Instagram DMs. Or you could fly to Paris return." [laughter] Hey man, go to the last one. Go to the last one. [laughter] He's just roasting it. He's going to be way more than 50. So people are messaging him about the rats. [laughter] Boy do I have good news for you. So this is why this is the greatest app of all time. This is just like this is why. And so obviously, you know, Gabriel, he has this really, really great way of sort of lightly roasting whoever is quoting without completely pile driving them into the ground. I think it's actually like a really nice comm strategy. Yeah, a lot of roasting. Yes. Because you know, like there are, you know, I find a lot of quote tweet dunks to just be that. They're like one line of dunks like, "Oh, this guy's stupid." Like, you know, "What the fuck are we doing here?" I mean, I say that a lot. But like, this is so carefully calibrated like, "Oh, $1,000." I could, you know, I could, you know, at least 50 rats through Tokyo or essentially, or I could fly to Paris. And, you know, or I could travel, right? And so, you know. What a vivid picture in your mind. Yeah, exactly, exactly. Any closing thoughts on this particular thing? Not really. I don't want to think about this. Yeah. Gabe is so far from like analysis because he just, it's just the most unusual thing. But that's what hits. Yeah. Also, one thing that I want to hit on is hopefully by analyzing a couple, already analyzing a couple of Gabriel's tweets. You can sort of see, like, you get a glimpse into his mind for lack of a better term. You kind of see how, like, where his mind ends up going with these things. Like, it's like, it's always some totally far-fetched comparison. And people can easily digest comparisons, right? You comparing one thing to another. Another thing along these lines that I like to think about is just, like, listing things, right? Even Ali's original tweets, she was just listing stuff. Like, "Oh, you know, like, what was it? Like, high-entant activities in your 20s and genes." I call it the Murray Guy, Murray Hill Guy, format. Really? Every single Murray Hill Guy tweet is basically this. Because everybody knows who Murray Hill Guy is. I'm getting it. It is concerning, actually. It is. The fact that he lives rent free is incredible. Right. Right. So for those who perhaps, you know, have not seen Murray Hill Guy, basically just like, is it fair to just characterise him as just like dating discourse in New York? Yeah, pretty much. So that's what we really need to know. Cool. Let's bring up Gabriel's last one. So this one's very, very good. And this one is another example of, like, context dependence, right? So, like, whatever happened at this particular time, scroll up. My scrolling is opposite. Sorry. This one. Okay. So the context behind this was, this was when Bashar Alistad fled Syria. Right. And so you had invasion forces. And so that was during this time. Whoever Polish hostage is who is quite tweeting, he posted sort of like a vibe reel from the Syrians. It turns out this, this, this edit was from a couple of weeks before. Sorry, Alistad fled. But it's like a vibe reel of, like, Syria building, I guess. And so he says, "Me, a genius." They're going to Arab Springs this shit again. And there'll be high eluxes getting blown out by DJI drones in the space of months. Guy who was literally ISIS yesterday, we will build walkable mixed-use medium density neighborhoods arm to low. So, you know, because obviously like the events at the time were sort of leading it to be, "Oh, this is going to be like some other like drawn out conflict with proxies on each side." And sure enough, oh, there's media commenting. So yeah. And so I really like this one again. It's like another one of those comparisons, right? It's like, "Oh, here's what I think." And then, you know, guy who was in ISIS literally yesterday. No other thoughts on that other than, you know, something that's context dependent again. Gabe is very, very good. He's got the other way. Sorry. Where do you want me to go? Yeah, yeah. So, so let's, we can get into product managers tweets because he's lucky. He doesn't post anymore. Most of you will know product manager in some way, shape or form, but I'm not going to go ahead and dox him here. And so this is an example of a meme that he made. So not necessarily like a post. Not necessarily like, you know, 140 characters just make the meme post it. And so, I'm a journalist on Sub-Sat cool. I'm a soldier in Call of Duty. Again, these are just things that like I am personally laughing at. I think product manager is one of the greats of the games. I wish he would bring his account back. Can we look at the next product manager tweet? Yes, we can. Is this one? Yeah, this one's pretty good. Do you think Genghis Khan would have this app on his phone? It's just strange. I am loved. I am enough. I deserve love and respect. I'm stronger than my problems. I've made it three hard times before. And so like this brings me to this. His tweets are all rooted in like war. Yes. And Napoleon. Yes. Well, his profile photo. Yeah, he had this whole format where it was like, you know, when Lord Inja arrived on the banks of the Genghis, just Lorda, 10,000 days to wrap originals. The first thing he said was like, talk to your customers. Like he always sort of referenced these like zero to one. Like really milk toast like YC. Which is why. As war stories. As war stories. That's right. He also had a format called Check Out My Run on Strava. And so instead of posting a Strava screenshot, he would post like war maps. Like, you know, like invasion forces on one side. It's good. Yeah. And so it's like recurring bits. He's recurring bits was like Genghis Khan. And he would also add the pronouns right next to him. So it would always be like Genghis Khan, he, him. Did more than anybody to amplify AAPI voices. Right. So that was, you know, again, I'm just reciting these because I love his account so much. was tweeting this sort of stuff in a time in which if he was not anonymous he'd be just dragged. He'd be dragged out in the street. It is account was very controversial I guess. Yeah at the time it was. Now it's just like oh he's just. Now it looks like child's play. Yeah compared to what is uh yeah some of the some of the stuff that's on extra commonly everything out. I think there's one more that I had from Brodick Manager. Okay. Okay so we're after the little retreat now but I must give a quick shout out to some more beloved mod sponsors. Zo computer build personal apps and automations using Zo and Dickety hosting for you and all of these cool things. That's what I used to help me get better at the gym actually. I just text my Zo assistant and I can get updates in my gym program. And of course mod's newer sponsor Kappy AI of course your agentic IDE run agents in parallel you know so I'd really like this slack integration right because you can actually let your non-technicals make contributions to your code base. Kind of fucking scary but this is the way it is now and this is the way it's going. Said like a very very great and insightful cultural commentator. I say stuff like I guess we'll see and time will tell very very precise language without having that actual take on anything. Anyway gonna go ahead and jump back in. I'm not sure where I'm when I'm even going to splice this in so fucking W podcast editor but it'll be in here somewhere. I hope that was cool. Back to wherever we were. Yeah I think the the format is just like a delivery vehicle and sometimes people will stick to formats because it makes their count more familiar and easily digestible because now you don't have to parse your mind no longer has to parse the format in general because you know what to expect and so the content hits faster because you don't have to actually like process a structure around it if you keep it consistent so some people some accounts are very consistent on the format. Yeah some of them will switch over but it depends on a variety of different scenarios. I guess I would only focus on the content and then pick a potential format for what it works. Content sash name like I'm always just like okay what's what's the in what's in right now it's a permanent underclass like there was like it's I had a tie-rade last year where I was just talking about how like founding engineers are actually the oppressed class just like and then yeah just like did like 15 variations of it and then people you know people end up calling the out on it but that's that's what makes it really funny because like people realize what I'm doing and so yeah I think the the theme is to me is more important than the actual format. Also because format will come. I would say one thing is people tweet as if their content stands alone but it doesn't because it's part of a timeline and the timeline has always has some sort of element of what's happening in the zeitgeist or whatever so if you structure it in a way that it relates to that zeitgeist in some fashion then people already have the surrounding structure around it and they can understand it much better so I think that's more important today than it was pre-e long too like for whatever reason like like algorithms just just further amplifies current thing now compared to what it did like like you could you know product manager would just tweet this shit out just like at at will and like granted some of what he tweets what he's tweeted back then would still probably do pretty well today because it's just like it's just really funny um but you know like he tweeted this one this one's like Andrew Tate's or Cheach Inge leaving my body when Dancing Queen starts playing at the club right it's like that's not related to anything at that time other than maybe Andrew Tate was you know starting to I mean I don't know if he was I think he's 22 or 22. Peak Tate? I mean you said you said it not me. What did he say? He's like peak Tate. What was that peak? Yeah I think he's like all over this before he got arrested and then it was like a big blow. True true. I mean a context map. Yeah this is like a political cycle. So this is still relatively related to the Z-guys. Yeah yeah so you know some of these some of these bangers that I'm listing are properly timeless a bit you know this that that's also arbitrary. But uh let's continue going on. Oh yes so this is it so so this one is classic. This one's classic and of course Landshark has been locked for a long time. I don't I don't actually ever think he's ever unlocked. But Landshark is um he's been tweeting for a long time and this actually this the reason I bring this one up but you can do it. I would say this is a timeless. This is timeless because people are reusing this format. Yes right and so he said Iahou Asuka is insane because it appears to be one of the most legitimately dangerous drugs with the potential to give you for your brain but is exclusively taken by literal turbo-normies who uneironically want to like heal internalized racism trauma and basically get one shot at by it and he also he also continues in the thread if we can. Um literally the most spiritually inept people in existence have their little lib brains rearranged by some Mesoamerican 60 demon who makes them quit their email job but divorce their boyfriend or girlfriend and become a traveling circus stripper or whatever. Like a nut. Exactly exactly and so this format I think it actually came back like last year people resurfaced this and it it went viral again right like people were taking screenshots of it and then they were using this format to create their own version of one-shot it so this is this is like at least on the timeline this is where one shot it originated from. Of course one shot it comes from video games. Yeah on the timeline. On the timeline. So I'm making a very clear distinction between like why people in tech say one-shot it versus you know the game has been saying one-shot it for you know I don't know that I didn't game that much but I do remember it being said when I was like 14 and so yeah and and so this is just one of those things in which again in the zeitgeist right like the idea that sort of like these these you know people who yeah like made a bunch of money in tech they needed to go sort of like like figure out their inner self or something by going to the Amazon and taking like you know I whole ask her or something like like Jack Dorsey style or whatever you know like like like it was for whatever reason this was just in the zeitgeist and Landshark he he posted a lot about like powerlifting and you know he's like clearly like a right-of-center and all these sorts of things but he just has like a way of a way of words are you gonna go through his I was curious when he last put oh he's still posting yeah he's still posting he's still posting he's just a locked account so one of those one of those guys but like yeah it's it's just that that is the reason I bring it up is because it created a format in itself created a format in itself nothing else to that other than does anybody know how the thread format came about do you know who invented it I don't know who invented it Mark Andreessen really yeah he when he was schizo posting he would just literally like he put one and then sentence and then two in the sentence and then Twitter built the whole thread format based on marks I didn't realize did you do you remember the date like I was like probably a decade ago I suspect yeah maybe more but that's how the thread format came about because Mark Andreessen Andreessen Mark invented the modern Twitter day threads shout out shout out yeah hopefully hopefully hopefully he can return to his glory days that's all also cool let's let's move on to the next one the next one is actually howling the event so again we have a couple of tweets from these sort of like definitely like right of center accounts but you know we are not we are not discriminating up other way other way sorry my my reverse scrolling is just completely one-shorting nerve yeah I don't know how you live with this okay and so this is from 2021 so again this is like we're sort of we're sort of in this peak woke era and so this is what he's making fun of howling mutate says a black woman invented the telescope you might disagree you might even have some evidence to the contrary but you have to ask yourself is this really worth losing my job over a black woman invented the telescope okay and so you know again the reason I bring this up is another one in which the format stuck right this actually came back a few weeks ago right we're all talking on the timeline there's always debate about like who ruin actually is and there's like the joke is that oh no ruins actually white everybody in this room like knows who like the account room right T.S. Ezio just making sure okay he's actually a black woman he's a black woman yeah so I use this I use this exact format and said no ruins actually a black woman and so you know it's circulated the timeline again it's one of those things in which it's poking fun at well the idea that you could just be like gasoline at least at this particular time and like lose your job over it but yeah the the reason I bring this up and Daniel is in the comments I still randomly think about this tweet again clearly timeless if growing Daniel is is tweeting about oh yesin in 2024 we're not studying yesin but so you can you can see like big accounts actually returning to this post years later because it's so timeless let's move on to the next one the next one I believe room yep ruin so these are like ruins interesting because I think like he's he's a lot of his he became famous during the whole like word solversus shape rotator thing right which was his coinage right it was like his bit so we're coming back to like the theme if you have a theme you have a particular thought that you put into words obviously he wrote a sub-stack on word solversus shape rotator Mark and Dresden completely blue word solversus shape rotator up at the beginning of 2022 and those two words changed his entire life that's right that's right and now he invented two words yes that completely changed the game for him and if you actually if you actually like do a twitter search word solversus shape rotator on ruins account like it dates back to like 2020 yeah right like like he like he sort of whatever reason he had this particular thought in his mind and just hammered home on it for like two years before and then he wrote a sub-stack and then guys like biology guys like mok and drison they amplified it and then that was you know ruins account and then sam hired him at opening i that's right that's right you know and that's yeah WordSelves is shape rotator. So it's kind of like the idea that, oh, there's-- I mean, the simplest way, the simplest way, is to think shape rotator is more sort of like math brain. WordSel is more like a word verbal like you, that sort of thing. And it's like, that's probably the simplest explain to me like I'm five way. If you actually read the sub stack, it's a little bit deeper than that. But I think for sake of brevity, I'll probably leave it there. So that seems completely reasonable. OK, so this one, new Bay Area Races. We got Wajian. So he was actually ahead of the Wajian thing, because this was in March. And then everybody's had the Wajian made up like last weekend. The good accounts are always ahead of culture. Yes. So if you watch South Park, I don't know if I read or watch South Park. People dismiss it as a kid show, they curse, or whatever. But turns out, South Park actually predicts culture. Yes. And I don't know if you guys know the whole trends about the gentrification of neighborhoods. So typically what happens is you get some apartment buildings that look exactly the same as every other apartment building. And then you get a whole foods. And there's a noticeable pattern for modern gentrification. And turns out, South Park had an entire season on it way before it even hit the site guys. And they literally-- so there's a whole area in South Park. And turns out, all the names of the gentrified neighborhoods are similar to. So in South Park, it was called Soda Sopa, which stands for South of downtown South Park. [LAUGHTER] Yes. And the entire season was on Soda Sopa. And then it would be like, OK, there's a poor house there. And that was called Kenny's House. And then the surrounding apartments were called the villas at Kenny's House. [LAUGHTER] But the whole point is, good accounts will actually predict culture as opposed to talking about it. So that's a huge distinction. Yep. That's how I was able to do months. There you go. Literally, literally, the reason. The only reason I've ever been in any mainstream press is because of what I've tweeted about. So there's that. It's kind of nuts. Well, this one is literally kind of predicting-- This was the case. We had Waysian, synthetic Wink. Chindian, synthetic Nepali, windian, synthetic Persian. And again, it's also important to know here. Like, it is out in the open. It's very clear this is public information that rune works at OpenAI. So the fact that he is sort of-- I think it's important to realize that some of these big accounts really walk a fine line between like, OK. And I should also preface that OpenAI's comms, I think, is probably the most laser fair out of all the big AI lots. I think it's kind of fair to say. They're all tweeting. Obviously, runes allow to tweet. But even in 2026, I don't think this is sort of coming up against some sort of red line in the Overton window. I think this is actually pretty safe even though he's talking about quote unquote new races. And so I think that's always like-- I find personally that that's a really, really interesting line to find. It's like, OK, am I crossing this line in the Overton window? Is this something that I would usually say? Is this so-- or is this so edgy that I probably should step away? Because again, depending on how you've actually branded your account, we looked at Landshark. We looked at Howling Mutant. Both of those guys are very right of center. Howling Mutant, especially very right of center. And of course, they built up a following that is much more resilient to stuff that's probably outside of my Overton window. Right? It's more cultized than anything else. Those guys actually believe the same things that you do. Yeah. Whereas no one can figure out my politics from my Twitter ever. And that's intentionally so. But those guys have defined their presence in the way they talk about all of the content you can clearly tell their mauga or their whatever. Yes. So there's accounts that take a side. And there's accounts that don't ever-- they sort of walk that line back and forth. Yeah. Almost effortlessly. Yeah. The beauty of having anonymous accounts, especially starting in 2022. And I would say that Rune is also similar. That's fine. Like the idea of that was to be inscrutable. And so-- and that's why I think that's why a lot of people found those kinds of accounts so interesting was that it's like, OK, we actually don't know where they sighed because one day they're tweeting about new races. And then the other day, they're talking about end of history. And China's not going to invade Taiwan actually, like neoliberalism. Like I think there is beauty to being inscrutable online. That's all I'll say. It's an art. Yeah. Let's go to Rune's next one that I brought up. If you have a pulled up post, it's through like, you know, I think this would be funny, but politics and jive with my audience and so again. Yep. At any point you have that thought, you should probably post it. Well, I'm not sure about that. Let the timeline do the word for you. This is a classic. OK. And he actually-- he actually-- he retweeted this again like not too long ago. So he says, you need to be modifying your speech to piss off the non-believers. Don't say unrelated. Do say orthogonal. And then he's got random to stochastic. This is fine, I guess, to local minima sort of like to isomorphic. So I joke about this a lot. You know, the idea that in San Francisco or San Francisco events, people can't just speak normally. Like the idea that it's like, oh, I need to be dropping words like orthogonal or isomorphic in like perfectly normal human conversations. And I think there is definitely some truth to that. It's like it's almost like the whole-- the first question that you get asked at a San Francisco party is like, not how are you doing or what's your name. It's, what are you building? Same sort of deal. Again, this was in August 2022. I don't think any of that discourse had actually started yet. Like there was some San Francisco party discourse that kind of always has been. But I think back to this particular tweet, where it's like, OK, we're just going to use totally complex math language. And this is just one of those timeless posts. And he also follows it up. People think this is a criticism. But no, it's a guidebook. It's a guidebook. Can we go to the next one please? Yes. Oh, we should also do it. OK, this is the last one. So I just lost aura because my shoe laces came on don during a tour. We've also got Paula. Yeah, we need to study Paula real quick. We need to study Paula real quick. And so these were a few recent tweets. So this just gives you an idea of the kind of run that Paula is on right now. Legendary. And so you know, say run. Like Paula, she's the queen of puns. And so she's built this particular brand. And we're coming back to sort of like having a theme to your posts, right? Having a particular idea, not necessarily some sort of like format, right? You know, I don't wake up and I think like, oh, I'm going to post a meme today versus I'm going to post a one line of versus I'm going to post a list. Like, Paula's like cool. I'm known for this. She's really good at them. And then she has, you know, these just constant streams of 20,000 like bangers, nuclear bangers. And so this one reads, when your friends go to the Brazilian stay-cast without you, that's FOMO to Chal, right? Obviously, I play on Fogo to Chal. Fear of missing out to Chal. And you know, just classic, just one liner, classic one liner. And the beauty of this is like, this also reaches a broader audience, which is great, which is great. You know, like some of my tweets, they also reach a broader audience. Oh, that's another thing. You never know what will actually hit the zeitgeist. Yeah, that is true. Trying to predict what goes viral and by like how much. You almost always feel. It's a full zarynge. Yeah. Yeah. Let's go to Paula's next one. Because-- This is going to be the last one. Yes. This one was good. I like this one. Someone is trying at ChatGPT-generated wedding vowels right now. Yeah. So we're getting into the whole sort of like, you know, does everybody know what pangram labs is? It's basically like this startup. You can tag @pangram on Twitter. And it will basically tell you down to the percentage probability of like whether an article or a piece of writing is AI-generated or not. And so the whole controversy, at least over the last few months, is the idea that most ex articles now are actually AI-generated, right? And they take actually less time to write than they do to read. [LAUGHTER] And so we're getting there with wedding vowels. I think another one with wedding vowels is the idea that we're just going to be putting like corporate sponsors into wedding vowels. That's what I'm going to do, right? So just like corporate sponsored wedding, you know, like wedding squares, like NASCAR. Like NASCAR livery, right? The idea that, you know, like, the idea that software is becoming so easy to build. The distribution is going to be the only thing that matters. And so therefore, like, corporate sponsors must be everywhere. It must be everywhere, right? And so, you know, it's a paint's a bit of a bleak picture of the world, but yeah, I wanted to feature that one from Paula as well. It's wonderful. Paula is one of the greats of the game. It should, you know, especially-- like, one of her other themes, of course, is Waymo, right? Just tweeting about Waymo, like being in the Waymo, going home with your friends in the Waymo, taking a Waymo across town, right? Yeah, unfortunately, unfortunately, a lot of this just comes back to get good. It's like, it's like, man, it's like-- it's such a-- you know, I wish there could be some sort of, like, two hour talk on breaking down how to get good. But it really is like, you know, it does become a bit of a muscle, right? It becomes a bit of a muscle. It's like time in the game. Unfortunately, you do need to spend a lot of time on the damn app. You know, it's like, I'm a jazz musician, right? You can't become a jazz musician without listening to jazz. Same thing, I'd argue, you actually can't become a great classical musician if you don't listen to classical music. You can read the notes on the page, but you're going to be playing it as well as somebody who actually listens to it. unfortunately. screen time you need more of it. You need to spend more time on your phone. What's my screen time? about eight hours at the moment. Just on my phone, yeah. Just on X? No, no, no, no, no, no, no, no. Just on X. Eight hours a day, yeah. That's right, yes. Exactly the same. This is why the banger's account failed. Do you know Nikita started the banger's account? But good tweets are not correlated to the actual engagement. Yeah. That's why very, like again, like, for those who've just come in or come in before I gave the definition, I've, I've simply defined a banger as something that is funny, something that I probably couldn't think of, right? Novelty. Novelty is always the theme for me. Again, it's like you're not gonna, you're not gonna necessarily reach mass audience, but I know for me, I have had the most success and you know, I hate to say it, but now my career is built off of it, of a fucking X.com, which is very concerning. But basically, you know, just like, like picking an audience and just going for it, like, like really picking the audience versus mass appeal. Because even like, I also found that the first time I had, I had tweets that just completely escaped my, my simcloster, like they didn't, they don't actually get you that many followers, right? It's the ones that are sort of like one to five K and they reach a very particular audience, some sort of insight that you've given, some sort of again, some sort of like timeless post, right? That, that other people would be like, wow, how did they think of that? That's always the reaction I'm trying to think of. What is my audience? People in San Francisco, people in Tekken in San Francisco, definitely. It's like, yeah. When you start, I think you always have to have probably the niche target of the government. And then you expand the reach afterwards, I guess, to see what hits. But if you ever try to dating disco, I wish. I don't know, I guess my audience is probably some intersection of people who are like highly technical and are curious about, actually that's a good question. My, my Pintweed is something like, I'm fascinated with Tekken culture and people are like, oh, that's I get it. I get what I get what might this might be actually bad or whatever. Yeah. And it's almost always rooted in that, which is, I guess my mind, I'm like a software engineer, so my mind relates everything to culture, to engineering or computer science and then back and forth. I think that might actually have an impact on that. Yeah. If I can, if I can also glaze Neurave a little bit. I think his account has always come across as somebody who actually is quite insider and who has actually done stuff. That's always, that's always what it's come across as to me. I don't think that my account actually comes across as that. My account comes across as a fucking joke. And you know, like I kind of like that. It means that I have a lot of plausible denailability. In fact, one of the, one of the things that I like to sort of compare my account to say somebody with like a face account, does everybody, you know, this is like, you got to be pretty online. But does everybody remember, how's the smell gate? I'm going to call it, right there. Like there was a, there was a startup, right, a, an AI researcher from this startup. It was a comment on a picture of a hackathon. I think it was actually an X AI hackathon, right? And he commented, imagine the smell. Sorry, it wasn't house. The smells imagined the smell. He commented, imagine the smell, right? And this completely blew up, right? Because there were sort of two interpretations of it. One was that, oh, it's a hackathon. There's a bunch of dudes, right? Guys in tech, you know, historically don't have the greatest hygiene. Therefore, they don't smell great. The other interpretation was he was actually being racist towards Indians. And so the reason I bring this up is because it became a whole thing, right? The CO fight him, right? Just because, you know, the CO initially came out and said, we stand by who said it, like this was obviously not intended to be racist. Or you're trying to find it. Now it's a meme. Exactly. Yeah, now it's a meme. Now it's a meme. But basically, the reason, the reason I bring up this scenario is because who tweeted it? He's not known for ship posting, right? He's known for posting AI takes, right? That's his brand. He's a face account. He's got AI researcher in his bio. And so naturally, he doesn't have any plausible denailability. It's like, oh, this is totally out of character. And so I think it left a lot of room. It was just like so much surface error for attack. Whereas if I had to say that, right, from my account, right? The joke, fucking Crayotein, XDGembro, you know, not felt the touchable woman in like eight years. Like that sort of, that sort of thing. Oh, you found it. I think this is very. Yes. And so if I had tweeted that, normal about the night, I guarantee you that nobody would have misinterpreted. It's like, oh, it's just the joke account tweeting jokes again. And so I think that's, it's really important because like, I even, even companies that I work with, like even has like a comms lesson. It's like, oh, actually, you know, you can't just go out and tweet whatever, right? And I know, I know he, I know he had good intentions. I mean, I don't actually know him personally, but I'm like, okay, clearly he's tweeting aren't, you know, he's making fun of tech pro hygiene. But because it's not his brand, right? It's sort of off the calf. It's out of pocket. It's it's it's uncharacteristic for somebody like that to be tweeting like that. It was, yeah, he was dragged through the mud and it cost him his job. So now he works at open AI. Now he works at open AI. Moral of the story post more. He lost, he lost his job in a shitty startup. Yeah. Yeah. Just get a quiet by open AI. So this is a huge blessing in disguise. This is, this is getting cancelled in 2026. This is, oh, well, 2025, but you know, he got the job in 2026. But yeah, I do think like, obviously, there could be countless other stories of that not working out quite the same way. And so yeah, exercising branding, I wrap it back around to the idea that I'm just a joke account. Maybe because I'm a joke account, it's actually like throttled my account growth a bit. I'm not really too sure. But it gives me a lot of plausible denailability to say stuff like that and not get dragged through the mud because it's like, oh, he does this all the time. Right? So like the whole branding thing is important. It comes back to you branded yourself as an insider. I'm saying this not you. But you come across as somebody who has done something who knows people and so is therefore an authority, right? Which again, I think it lends itself to building an to building an audience. Wait, go for it. Yeah, we had a we start what's the story. Yeah, like what do you do in the beginning? Is there an element of you have to like, just use stuff in the beginning and like, something to do or before you all that. I never reply going right? I never thought about it very, very much. My intention was never to post. And but it turns out I have opinions and I would just respond to people. And that's I think that's probably what got me like maybe first thousand or so. Yeah, same. Yeah, my mind was just like replying to big accounts. And I do think that this is still the same. I think I think if there's any if there's any stark difference between posting as a new account now versus posting as a new account before Elon before, you know, X, I do actually think it's probably easier to start an account now. The reason being is because you can still reply and you can gain a following that way, but you must have a blue check. That's the very important thing. The if you don't have a blue check on Twitter now, like you're out of the game, right? Because all replies they're going to be prioritized, right? If you have a blue check, you'll come to the top versus and again, and that's I do think that I get rock pro. You get priority boost on replies. Yeah, yeah, Twitter premium. If you pay whatever you get like rock pro or whatever, you're going to be at the top of the replies for everybody. Yeah, that just is how it works now. I think, um, yeah. And so where I'm going with this is that another thing about posting as a new account now is that you have more of a chance to actually break through and reach the masses with some sort of witty one line. This is going to be more likely if you have a blue check. It really is paid a play now. And so, so yeah, I should mention that. Yeah, but for me it was, yeah, we're applying to big accounts. And then, yeah, it's like just spending a bunch of time on the app. There was also like, I know when I personally got started, Twitter spaces were really big. So we're kind of coming out of the clubhouse era. Everybody was falling off of clubhouse. And we had all moved over to Twitter spaces. So it'd be like all of the anonymous accounts like like Roon, uh, like myself. There'd be other accounts. This was also when our best J-Zoes was getting started and just going on like hour-long rants about fucking like thermodynamics or some bullshit. Oh, I think the other thing that happened was as a result of my reply, whatever people would add me to group chats all the time. Yes. Same. Yeah, we actually got added to like 30 group chats and like, who the fuck are these? One of the classic group chats. And this actually spawned a lot of discourse in 2022. Uh, end of 2021, end of 2021, uh, into 2022, was we a bunch of us. And again, all anonymous accounts. Uh, we were in this group check called A16Z partners. And so this was when a bunch of anonymous accounts. Oh, did you know how that happened? It was, it was, uh, Lewis, right? Like, like, like, it was going after. Yeah, because we were making fun of the fact that every per this ironic, but it's still true. We were making fun of the fact that every title at A16Z is a partner. Yes. So we all changed our bios to, uh, partner at A16Z. And it confused the shit out of everybody. They would DM me. I was like, Hey, I'm, I'm building a startup. I just get the same thing. You guys are barking up the wrong. Like, I am like 400 followers and like, people were like, or reaching out, try to pitch this. And then I think I put partner at A16Z is my bio. And then, uh, all these startups would actually like message me all the time. Yeah. And then I posted. I was like, Oh my God. I think I'm getting a larger deal flow than A16Z. Yeah. And then Mark unfollowed me. Of course. And then I put, and then I posted something like, well, I've left A16Z and joined Sequoia. And so I changed. I changed to general partner at Sequoia. And then everybody would, I was like, what general partner in Sequoia would post content like this? Yeah. That's right. So in my bio I used to have Sequoia Boy Scout, right? Like, like, and so, yeah. I still used to get deal flight, it was crazy. And like, I would reply to these guys, I'd be like, "Yeah, send the deck." (laughing) - Oh my god, I get so many messages like this. Still today, it's fun. - You still do. - Oh my god. - You don't have any in your bio anymore. - No thing. - You just go, you go, you still village retard? - Yeah. - Yeah. (laughing) - I was like, what? Retard was not kosher like two years ago. - Yeah, so, okay, so here's my hot take on the R word. Here's my hot take. I think it's over. (laughing) - It's over what? - I think the R word is over. I think it's like, I think it's like, it's overdone, it's finished. I think the R word is finished. I think like, you know, like, the R word was very 2022, 2023. Now we're in 2026. I think it's time to move on. - Do you guys know how, like, regard as a substitute for retard? - Yes. - 'Cause a forechan produced this entire dictionary of, 'cause back a little while ago, everything you say would be censored. So for example, incidentally I'm censored as words. - Yeah. - And so there's an entire translation of a dictionary for words you can't say in a different word. And turns out, regard is for retard. - Yes, yes. - And then there's a lot more. - Yes, yes, yes. - We can go into, I'm just kidding. - Yeah. (laughing) - Yeah, bring it up, bring it up. - Yeah, I'm trying to think, yeah, that 2021, 2022 period was really, really funny. Because again, like I mentioned before, right? It was like when a bunch of us had anonymous accounts. And like, this was the kind of stuff. Like, we're in group chats at the time and we were sort of spinning up these little stunts. Like, oh, it'd be really kind of funny. If like, what if we all just started like, putting A16Z partner in our bio and like, you know, like, like, putting a spin? Again, members of technical staff, what I'm doing, that's the exact same concept, right? The idea that now everybody's actually a member of technical staff, right? I've seen preceded startups with members of technical staff titles. Like, it's just sort of proliferated. And so, I wanted to play on that joke with exactly what I'm doing. The same sort of thing, the Inspirou actually came from 2021, 2022 where a bunch of us anonymous accounts with like 400 followers started getting a bunch of deal flow by putting, you know, A16Z partner in our bios. And you know, that's like, gosh. If I can be prescriptive with anything when it comes to x.com, the everything app is like, have fun with your friends, dammit. Like, if you find other like-minded accounts, right? Like, if you just end the group chats, right? There's like, there is something to be said about just like organic engagement from the home is. Especially if you've all been posting for a while and all have a fair few followers. (laughs) - See, I like my tweets get posted to group chats and it's for one of two reasons, either they're really good or really, really bad. - Yeah, you get roasted and if you group chats for being just AI generated. - Yeah, and it's funny. And then I lean on that 'cause I want room to respond with clouds, lop. - Yeah. (laughs) - So now I actually intentionally make it look like it's AI generated. - Right, yes, yes, yes. - As a ragebeat element, but I don't know. - Yeah, the ragebeat thing is interesting. So my thing on ragebait is that I actually think it's like, I think it's bad. I actually think most ragebait is bad. Like, especially if it's incredibly intentional. - It has to be super subtle. - Yeah, yeah. Like I think the clearly ragebait's bad because I think now everybody remembers clearly for that thing and not exactly what they're building. It's like cool, they have a bunch of distribution. Like, okay, but like I'm of the mind that like not all publicity is good publicity actually. I actually think like, you know, what people know you for and the vibe that you give off. And I actually think being like-- - And you can never change that. - Yeah. - It's very difficult to change. - Yeah, it's very, very hard to like, to code switch like that. - That's why product manager had to switch an entire different account. (laughs) - And I wish, and I wish he didn't. - I wish he didn't either, but he had to completely launder that identity. - Yeah, yeah. - And then change it because it didn't, it wouldn't have never worked for what he's doing now. - Totally, totally. Anything in particular we should wrap on? - I don't know. - Is anybody have any, like-- - I think the first question, like, is it a vibe you can't think of and try to think people can feel it? - I mean, like, you know, I think, you always, I think like everything, right? Like I think like anything that is content. I think it's important to try and figure out your edge. And I guess like what I mean by that is like, yeah, what can you offer that perhaps others cannot? Like what is some sort of theme, right? What is like some sort of topic that you want to cover, right? I think it's the same thing, it's the same thing for content, right? It's like what's the edge? It's like, okay, you could be one of those people to spin up another sort of like interview series with like X series B founder or whatever and get like a few hundred views. And like that's fine, but you know, like, maybe it's better to go after, I don't know, a particular set of guests that people don't have. Like maybe you want to try and tweet in a particular way that others don't, hope for revenge. He puts spaces in between every word. (laughs) And he's sort of like, skit so post and like, post as he's dog and like, you know, every, every, up to weeks, he's like, goodbye, I am leaving Twitter forever and it's like a picture of like a plane exploding and he just posts that every two weeks. Like, again, I'm just sort of, I can think back to hopes straight away and I can tell you what his edge is. His edge is like kind of schizophrenic and putting spaces in his posts. I can think back to Gabriel with the whole sort of like, fan fiction, speaking in run on sentences, right? Obviously incredibly high verbal IQ, but the idea that he's like read a lot of books and he's like really plugged into the VCE ecosystem even though he's in Australia. Like, like I mentioned about, about, I do like he comes across as an insider, right? He comes across as somebody who has done something. He comes across as somebody who has credibility. And so I'm just, I'm going through all of my favorite accounts and trying to think about what is their edge. Roon, right? You can never tell what Roon's politics are and of course he coined word-self-shape rotator. He's always slightly early on the culture. Paula, she's got puns. Paula's got puns and you know, she's got a waymo tweets and I can go on and on, right? It's like like find your edge, right? Like I think with all of these platforms, right? It actually does help to have some sort of edge, to have some sort of strategy, like have something that you think that you can post that all the time. Also, if you notice a trend, it's too late. True. I think a lot of people tend to like notice something and then they try to participate in it. But it feels inauthentic because they're doing it because they notice a trend in their participating in it. Whereas if you, and it's weird how much people can feel in whatever 256 characters in the right order about like your emotional state or your whatever, it's like the authenticity just screams, even though there's no visuals, there's nothing. And that's incredibly powerful, but also people will pick up on anything like that pretty quickly. That's why all the stuff that was posted here, screamed just pure, I've never seen stuff like this before. Exactly, yeah. And of course it is arbitrary. Like I personally picked all of these. And so yeah. Yeah, also we're, this is head-to-head either. Which he focused on the ones that didn't do well. (laughing) Yeah. Any, any other, any more questions to wrap on? Any questions from you guys? How do you think about like all these questions are only like usually two to two? Yeah, all the time. Absolutely, I have fucking shameless. (laughing) I don't know most people don't know how the algorithm works. I don't think, which is the way it works is when you tweet, it gets sent to a cohort of people that might actually be, you know, relate to it or whatever, and then if that cohort, which is a small population of Twitter, engages with it at a certain rate, then that tweet goes to a larger cohort, and then it goes, it doesn't automatically just go and everybody sees it, otherwise you'd see a bunch of garbage on the timeline. So basically it has this like ripple effect. And that's important because who are the first people that are gonna see your content? It's gonna be as handful of individuals, maybe the people that follow, like constantly engage with your tweets or whatnot. And if they don't engage with it, then so like the idea of a bad tweet is that nobody will see it. Who cares? Who gives a shit? I'm still deleted in that shit. Yeah. (laughing) People have like a tendency, 'cause if they notice a couple things, if it doesn't get like 10 likes in like a second or something, they're like, oh, this is not good. Or if it doesn't get whatever, it is very hard to tell in the at least ages. Very difficult. (indistinct) For what, deleting them? I personally rarely ever delete stuff. (laughing) That's how to plug. I go fuck myself. I only tweet like maybe three or four times a day. Like I don't actually tweet that much. (laughing) That's a good point. Depending on what's happening on the day, 'cause my account is almost like a commentary on what's happening, but not defining it as like what's happening, but why it's happening. And I think that probably has like a level of, I don't know, curiosity for people that want to know like the relatable elements in the past, how it potentially fits in the future in some dimension, and they could be totally wrong. But I never phrase them as conclusions. Like my tweets are never conclusive. Like you have to go decide whether you believe it or not. Be inscrutable. (laughing) Have other people try to show you? Oh, also, yeah, then I have deniabilities as well. Yes, yeah. Yeah, I don't have any rhyme nor reason to the quantity. Or, I mean, obviously, I think, I'm always trying to think of like, okay, well, is this like actual proper slop? Like, I definitely do try and think about like, oh, I'm gonna have a read on whether something's gonna do well or not. I also do have probably a read on like, how well something's gonna be. So for example, take all of my posts. last night. I took a picture of a vodka soda and I was like zero likes and I'll have another one. And that actually did way better than I expected. Because I don't usually post that too. It's also like, there's actually not that much that's original about it. I think it's just funny that it's coming from me at a particular time. Also, it makes it seem you have nothing to gain. You're not doing it to gain stuff explicitly. And I think that actually is a really important point. I think I probably speak for both of us here. We were tweeting with no particular intent to get anything out of this up. It was purely for the love of the game. Right. And now I would say that it's still for the love of the game. It's just that I happen to attach how I make money to it, which is again concerning, but it's my own problem. But yeah, I think at the end of the day, if it's fun, you'll probably want to tweet more. So I have a lot of fun doing this, so I tend to tweet a few times. Worst case scenario, you get hired by MTS. The obvious case scenario, sorry. No, by me. No, by me. What are the thoughts on the software? What are the thoughts you are doing at coding and then on a month as a guess? That's not the answer. One thing is, okay, here's a fun fact. Usually people think about the world in platforms, not the actual explicit. Here's a good example. So when people look at a thing they want to take a picture of, oftentimes it's like, hey, I'm going to take that Instagram or I'm going to post that on X before they even take the photo. And so the content is a composition. So I used to work at Facebook a long time ago and turns out people knew what app they wanted to open before they pulled out their phone. And so people think in content platforms and the way the content. So for example, X has like a perception in somebody's mind. Instagram has a perception. And oftentimes when you do cross-post, people find it cringy. So for example, on X, if you post too many selfies, you're going to get roasted, which happens quite often I guess, no? Or it's like, oh, Instagram is that way. Or LinkedIn is that way. LinkedIn is down the hall that way. So I think cross-posting is kind of a little bit more dangerous and otherwise because it feels inauthentic to the platform. And it feels like you're just maximizing spread without necessarily putting in the effort for the audience and the structure of that platform, if that makes sense. But some people pull it off very well. Yeah. I can count to that a little bit. I think if you're going to post video or images on X, I think what I mean a lot of companies make this mistake, in my opinion. But people are one, especially with video, people are oftentimes just not even going to watch it. With long-form articles on X, I think a lot of the time people are just going to scroll past it. I like to think of X as like the world's greatest billboard. But nobody watches a billboard. They drive past it. So like a ton of people will see labels, logos, all these sorts of things. But not many people are watching stuff. And so I actually do cross-post a bit. The companies that I work with on this sort of stuff, I get them to like, cross-post. But the biggest difference, I'm like, okay, I just stress the copy. X is where people go to get 140 characters or whatever. I know it's like 270 now or some shit. But the shorter you can make it the better in my opinion. And so I just stress the copy. It's like, okay, you can post your Instagram Realt X as long as there is meaningful enough copy. Because honestly, that's probably the goal that people are going to say. I think it works really well for X to somewhere else. But it works less well from somewhere else to X. For example, there's a dude who's monetizing my tweets on Instagram. And he's just like, "Protting post screenshots." So it makes a lot of money. But it works for him. And I think it gets a lot of engagement. Whereas I've rarely ever seen like Instagram stuff do well on Twitter unless it's making fun of it or some dating discourse or whatnot. Yeah. Yeah. You do have those accounts that just like straight up post TikToks. I think like called it like, "Lugrative is fuck." Yeah, it is. Although now they're demonetizing some of those. Yeah. Okay. I think cool. We're at time. Good place to wrap. Any other thoughts or questions? I think we're good. Was this actually useful and fun? Yeah. I can fish into that. No, I was like, we're going to have a vote afterwards. So please vote for our session. Oh, well. Okay. Cool. Thanks. That was it. Very good job. Good job, King. Okay. So we've been brought out here by some firm or some shits. Mysterious firm to participate in some shenanigans. And so what better time? Then to do an adry. To do an adry. Superbowel.com. The Command Centre for your Health. Get the care the billionaire's get for less than $200 a year. You got diagnostics, biomarkers, right? Get your testosterone checks to boys. To boys? I got it in the speak. That's a three-bottom disorder does to a man. Get your testosterone checks. Get your thyroid. All these things. Superbowel does it. They can deliver nurses to your home. To your home. Right. Everyone's questioning what the fuck is going on. Yes. Superbowel. 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