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The 4 PILLARS of ATTRACTION (SOOOO IMPORTANT)

from The Unapologetic Man Podcast

25m 28s

The 4 PILLARS of ATTRACTION (SOOOO IMPORTANT)

The podcast addresses why women often ghost men after exchanging numbers, attributing it to social ease—avoiding confrontation by not engaging. The host outlines a proven framework of four key pillars to build lasting attraction: frame control (establishing authority in the conversation), value (creating fun, engaging dialogue), sexual tension (introducing playful conflict to build chemistry), and qualifying (making the woman work for the connection). Frame control is foundational, ensuring the man leads the interaction with confident, authoritative tone, avoiding submissive or desperate language. Value is built through humor, shared experiences, and false disqualifiers that spark curiosity. Sexual tension is introduced only after attraction is established, using playful conflict and suggestive language to deepen emotional connection. Qualifying makes the woman invest in the relationship by prompting her to reveal personal stories, increasing her emotional attachment. The sequence matters: frame control first, then value, then tension, then qualifying. When all four pillars are applied, girls are more likely to text back and suggest hangouts. The host offers free access to two high-value programs—“Conversation Sniper 101” and “Guide to the Female Orgasm”—and a chance to win a custom-designed t-shirt by leaving a review on platforms like iTunes or YouTube. He emphasizes that genuine attraction comes from leading, not begging, and urges listeners to adopt a confident, unapologetic approach to dating.

Transcription

5144 Words, 26765 Characters

English
Welcome to the Unapologetic Man podcast the only podcast. It's all about self-improvement confidence success women in being a man without making any apologies for it One of the biggest complaints that I hear from my clients is they get a girl's number and she doesn't text them back She goes him. She doesn't reply or if she does reply her replies are so boring It's almost impossible to get her engaged. Why is that? Why did chicks do that? Why would a chick give you her phone number and then just ghost you or not text you back or not want to hang out with you? Why do girls do that? Well think about it man. If somebody comes up to you and asks you for something It's a lot easier to give it to them and then just not follow up with them. Wouldn't you agree? So if a girl is not attracted to you and you ask for the phone number It's a lot easier for her to say yeah, here you go See you later and then just block your number than it is for her to say no Because they're gonna be like why not and it might turn into an argument It puts way less social pressure on her to just give dudes her number and then never text them back But see there's a bigger problem here, okay? You don't want to be that guy like half the dudes on YouTube that you watch like watch me You go get a girl's number. You don't want to be the guy who goes up and gets a girl's number and then she doesn't text you back It's fucking sucks. I've been there many times Well eventually I figured out thought to myself. Why is this happening? Maybe it's because I'm not getting enough attraction. Maybe it's because she's not enough engaged Maybe because she's not intrigued enough Maybe it's because she didn't have to work for me Maybe it's because I'm doing the same bullshit that all the other guys are doing and I should differentiate myself It's when I figured that out that I started getting really good responses from girls I would always get hangouts. I would get girls suggesting in the first conversation Hey, we should hang out sometime or we can talk about this more over coffee They always they always like make these little hints, right? Well, the reason that is is because I deploy the four pillars of attraction So if you get into conversations with girls if you occasionally get numbers or even if you get numbers a lot that don't text you back Then this episode is specifically for you. All right, so this is what I decided to do I'm really fired up about this. I think it's a good idea and I think you're really gonna like it too Give me a review email me letting me know yo mark I gave you a review on so-and-so platform and I will reply to that email with two That's right two of my programs. All right, so the first program is Conversation sniper 101 deadly one-liners for building attraction this program guys is honestly One of my favorite programs that I've ever created and we're gonna talk today about how to get girls attracted to you in the first Conversation so they actually do text you back this program works specifically into that It's a bunch of one-liners that get girls attracted to you You can toss them in it's rebuttals to many of the things that you're gonna hear while you're in set So you really need this one and then as you start getting laid who doesn't want to be a superhero in the bedroom So the second one guide to the female orgasm is based on my numerous experiences with women But more importantly my interviews with women and what they really want how to please a woman in bed both with going down on her And having sex with her I also give lots of awesome little secrets in that book and dude I'm given to you both for free if you just leave me a review Okay, now here is the coolest part is I'm going to enter you into a t-shirt winning contest I created a t-shirt about my brand and personally I think it's the sickest t-shirt That's ever been created by mankind. I'm really fucking proud of them. I designed myself and I am going to Enter you into a contest to win that t-shirt the contest goes over the next two weeks until the end of January and here's the deal Out of every five guys that email me One of those five guys is gonna win the t-shirt So you have a super good chance to win it if you simply leave me review and you're gonna get two programs because of it I think that's pretty good fucking deal. I always like to give more than what I ask for in return And I think I'm giving a lot here. So bro help a dude out Just go to iTunes, clack the five stars, leave me review once again email me letting me know on any of the other Podcast apps. I don't know how they work. I know you can't do it on Spotify. Unfortunately Email me letting me know now If none of those places work for you you can't freaking find how to do it and believe me I know it's frustrating go to YouTube. Honestly YouTube is my last preference I've kind of rather you guys doing on iTunes But if you can't figure out how to do it on iTunes then go to YouTube and what I want you to do is leave comments on two different videos And thumbs up two different videos if you can help me out and thumbs up all of them I'd really appreciate it, but just go you'll find it the unapologetic man podcast or what you can do is go to my website coachmarksyng.com once again, that's coachmarksyng.com you can find it right there in the description below just Clack that button and it'll take you right to it on that website has my email address as well as pictures of me In the t-shirt that you're gonna win if you win the t-shirt So do it dude. Hit me up email me. Let me know and I will send you those two programs I think it's pretty good fucking deal I think I'm gonna get tons of reviews because of this and if that's what I have to do to course you guys To get you into a rear naked choke and be like bitch I'm gonna choke you out unless you give me review then that's what I'm gonna do because look here's the deal The only way I'm gonna get more listeners is if I get ranked and the only way I'm gonna get ranked is if I get reviews By the way, I'm a pretty giving individuals you might just get more than even what I talked about there But you'll have to do it in order to see what that is. So please hook me up bro. I really would appreciate it Alright, let's dive into the content the four pillars of attraction. Alright the four pillars of attraction The first pillar is frame control and in my opinion frame control is the most important pillar In fact, it might even be better said that it's a foundation and then you have three pillars But it is the most important pillar why because a girl cannot become attracted to you and less you have a stronger frame than she does That is so retardedly important that I'm gonna say it again a girl cannot become attracted to you, dude Unless you have a stronger frame than she does. Okay, so what does that mean? What is a frame? A frame is the interpreted meaning of an interaction and or who is controlling the interaction who is leading it Okay, so I always have the statement you want to lead women to where they want to be led that works masterfully into what I'm talking about here Now frame control warrants its own podcast episode. I'm gonna do an episode on it here soon But for the time being I want to teach you guys a little bit about tonality where it comes to frame control What I tell my clients is you always want to talk to girls like they're a 13-year-old girl on your soccer team You're the soccer coach little Kelly's little girl on your soccer team And you're talking to her in a nice way, but the tonality the frame is very clear that you are the authority And she's like your little sidekick that you're tucking under your wing now I know if any feminists listen to this they're gonna freak out and say that I'm a misogynist I'm a piece of shit, but I stand by it. I'm unapologetic about it And this is what I mean. I mean that a woman cannot become attracted to you as she has to lead if she has to make the decisions If she has to make you feel good about yourself if she's controlling the frame They want to be led now not misogynistically not condescendingly But almost like they're your sidekick and you're Tucking them right under your wing there Okay, so I'm gonna give you an example of tonality. Okay, so when a cop pulls you over It's very clear that he's controlling the frame, right? He pulled you over you have to wait for him You have to answer his questions. He's controlling the frame So I'm gonna give you two examples here of two potential Tonalities that he could use with you and I want you to tell me which one is the stronger frame in which one is the weaker frame All right, so here's example one License and registration please Here's example two license and registration please Okay, obviously right example two. That's the that's the authority But look how did you know that so obviously it's just based on tonality, isn't it at the end of the sentence If you have an upward inflection that communicates a lesser frame At the end of the sentence if you have a downward tonality that communicates an authoritative frame You always always always Want to have an authoritative frame with women if you have a supplicatory frame Which is an upward inflection at the end. They will not get attracted to you And it will seriously contribute to your ghosting into girls not texting you back A lot of guys will be like so can I have your phone number right you're done, dude You just fucking knocked out attraction by 30% the better way to say it is. Hey, why don't you talk to me a number? Maybe we'll catch up some other time Okay, it's an authoritative think about it like you're talking to a little girl Stop putting women above you just because they're hot. They're not above you, dude The worst thing you can do is go up to a woman and hand her your balls in a nice little knapsack and say please have sex with me Please, I'm so pitiful. I'm so weak. Just just tell me what to say Have you ever heard that dude where girls or dudes are like just tell me what to say to you That's the worst thing you could ever say to a woman because again It's her control in the frame if you're on a date with the girl and you're like, well, what do you want to do next? Terrible her control in the frame So this is an introduction to frame can You have to lead lead her to where she wants to be lead. It's not misogynistic. It's not condescending. You're not being an asshole You're simply leading the way a man leads. All right, so once again this warrants its own podcast episode And as you can tell I'm pretty fired up about it, but in frame control There's so many elements. I can't wait to teach you guys. There's reversals. There's social pressure elements There's body language ways to do it a lot of the stuff that I've talked about in previous podcasts Do relate into this, but when you have a stronger frame that she does Really what you say doesn't even matter You could be the most boring dude in the world and if you have a stalwart frame a frame that is imperturbable a frame that cannot Be moved she will get attracted to you now. There's a myriad of ways you can misinterpret this and fuck it up You can become a stubborn asshole Who's just overbearing and overpowering and controlling? That's not the right way to do it So at first just let this kind of marinate just take it in just kind of give it an introduction to your psyche I'm gonna come swing in with another episode on frame control And that's where I'm really gonna get down into the weeds and split hairs about how to do it correctly because it can go wrong Very quickly you can become that Condescending overbearing controlling asshole that the feminists are gonna freak out about you know No, no, no instead once again, you want to be that friendly nice though disagreeable Coach of the soccer team you have that element that's gigantic for attraction your chances of her texting you back Just went up substantially the second pillar of an attraction building conversation is value You've heard me talk about value many times in this podcast But what it is is giving her good conversational substance for her to seek her teeth into It's being entertaining. It's being funny. It's being intriguing It's being a mystery It's telling stories like I went over in my previous podcast. It's giving her Things to talk about engaging being playful being a mystery Being that package of stimuli that women are desperately seeking on a day-to-day basis Okay, you go to YouTube right and half the pickup artists on there they do the same thing and this is how it goes Hey, um, I saw you standing over here, and I just want to let you know. I think you're really cute. What's up? What's your name? Oh, it's up Kelly my name's Mark. So how are you doing today? Good good. So where you headed? Oh, yeah, I went to that school too. It's a good school. Well, listen, I got to get out of here Why don't you toss me your number and maybe we'll catch up some other time. Okay now from a frame control perspective from tonality Everything that I just said that's pretty on point. Okay, that's how I talk to girls You can listen to that again if you want to that's the right tonality, but here's the thing. There's no fucking substance there She doesn't know anything about you and most of all you don't know anything about her What is she thinking? Why does this guy want my number? He thinks I'm attractive Then he knows nothing about me. He knows I'm hot and he knows my name is Kelly those two things that's it So in value we're teaching her about us We're saying things that she teaches us about her and we're engaging with her We're building this playful vibe like two kids on the school yard That's what I always say when talking to girls you want to have fun like two kids on the school yard I'm gonna do tons more episodes on things that create value But one would good way to build value is with storytelling another good way to build values with push pull I'm not sure if I've done an episode on it yet, but there's role playing There's cold reading there's all these things that I'm gonna teach you guys And if you want to cut to the chase and get coaching with me I can teach you really quick how to do this But when you do value in your conversations do you get her really attracted to you, but there's more Okay, I could go up and do value. I can control the frame I'll probably get like maybe a 50/50 reply rate. Okay, because we're missing two steps here missing sexual tension Which is pillar number three sexual tension Okay, I did an episode on this I think it was called how to create sexual tension with the girl John and I did that So go check out that episode for methods on how to do it But I'm gonna teach you a quick method here Just so you got something quick to work with okay, so One of the things I teach under the pillar of value is when you guys have something in common Rather than getting excited and like high-fiving her and saying oh you love to snowboard I love to snowboard - high five you want to make that the reason you two wouldn't get along Okay, that's called the false Disqualifier and that would slip under the pillar of value Okay, so you say hey, uh, so so why did you do to Colorado and she's like oh, I love to snowboard You know, I love to go to Aspen and tell you right and go snowboarding and be like oh that sucks Okay, so anytime a girl says something about a hobby. She does that I can kind of relate to or that I also do I always without exception or I should say very rarely without exception Say that sucks like oh you do that sucks Now invariably she's gonna say well, why does that suck? You say oh, I'm really into snowboarding too, and I would be so much better than you I would we just be going down the mountain together I'd hit a powder bluff and explode that fucker like the thunder god himself Then we come up to the half pipe and I just do like a 360 make twist over your head You get but hurt we get in a big fight getting a big snowball fight I get a tooth knocked out this whole dental thing this whole insurance thing we can't be friends anymore goodbye We're broken up all we do is fight and now she's laughing. Okay, that gives good value So that's a really good tip in the in the level of value is if you guys have something common make that the reason you wouldn't get along Now we can merge that into sexual tension now here's a quick caveat about sexual tension You don't want to do sexual tension until she's attracted to you Okay, listen to my other podcast about how to tell if a girl likes you Okay, it's very clear when a woman is attracted to you You don't want to go into this third pillar until you get her attracted to you But oftentimes what I'll do is I'll say but you know what the good thing about fighting is right? And she's like what and you say well after you fight you get to make up Now when I say that I say it kind of sexually I call it bedroom voice Now the voice of frame control is like she's a she's a girl in your soccer team right but the voice of sex is bedroom voice Okay, so you know what's so you know so cute about you Kelly Like that that's an example of it So you know what the good thing about fighting is right she's like what you'd be like well Afterwards you get to make up Now most of the time she's gonna say like make up sex you'd be like yeah, you know like after you fight you guys are heated There's all that passion there and then you guys make up and there's all that tension that sexual tension Just that palpable feeling of chemistry that just needs that release Now as I'm saying this I might be pulling her in depending guys okay depending on how attracted she is to me Okay, so when she's feeling it okay, I might pull her in and be like yeah, you know And you just feel that chemistry like you might even feel it right now You're just looking at each other's eyes and you're so mad at each other and you just need to release that You just need to get after it and just go at each other and just pull each other's hair out and just Get really rough with it. Just have best sex ever and you know make up sex is the best there's all that passion there There's almost like a hatred underlying it And then what I'm doing is I'm talking to her. She's imagining having sex with me. Okay, so That girl may not have texted me back, but now that I've done a couple things like this And I'm gonna give you more tips about this in the future But now that I've done a couple things like this the attraction is really consolidating It's exponentially growing. It's getting hotter and hotter. You can imagine it like a coal in your hand You got to blow on it and blow on it to get it hotter and hotter and harder get it flaming red When it's flaming red that's when you go for the phone number Okay, so going up and being like hi, I'm Chad who are you Kelly? Well, I gotta get out of here. You're cute. Give me your number There's nothing there Again, yeah, sometimes she'll text you back just because you have presence and bearing and you can pull it off I mean, I pull it off a few times myself, but doing this this is way more powerful All right, now the third pillar is qualifying qualifying means that you're making her work for you a little bit Okay, once again, another podcast episode all these things warrant more attention But a couple qualifying questions are what would your best friends say is the coolest thing about you What's the coolest thing you've ever done? Are you a good friend? Yes, what's the coolest thing you've ever done for your friend then she tells you some story Then you could say so if you're telling me that your friend's car broke down in the middle of the desert at three a.m She's eight hours away you'd hop in your car to go get her and she'll be like oh hell yeah, hell yeah I wouldn't you'd be like good good, you know, I need somebody bail me out of jail. I got a jail probably like twice a week So being at that you're such an awesome friend. You're my jail friend. You're bailing me out of jail and then she laughs Okay, so qualifying there's an interesting concept that goes into this is called cognitive dissonance We tend to value what we work for that's why salesmen will always ask you for a little favor When salesmen for example come to your house to sell you some vacuum cleaner And if they could actually get into the door and give you a presentation the good salesman will always ask you for a glass of water Why is that it's because when you go get the salesman a glass of water You have to convince yourself that you like the salesman more than you actually do to justify the fact that you got him a glass of water So if a girl buys into your qualifications if you say what's good about you beyond your looks, and she buys into it and she explains it to you. Dude, she's getting way, way, way more attracted to you simply because the concept of cognitive dissonance and when you ask for her phone number, there's more justifiable reason for you to do it. You've actually learned about her. You're showing interest in her for her, not just because she's hot. Any girl could get any guy because she's hot, but a girl wants you to want her for her. So you have to show interest, but you do it in a way where you are the authority, where you are controlling the frame, where she has to qualify herself to you, like she's submitting an application, and you're doing an interview. Now, the worst thing you can do is do that too early. She has to be attracted. I've asked girls to qualify themselves to mean when they weren't attracted enough, and you know what they say? They say, "I don't want to tell you that." So, "Hey, why'd you want to become a nurse? I don't want to tell you that. I've literally had a girl tell me that the other day." And I was like, "Okay, I didn't do enough value. Certainly didn't do enough sexual attention, so I need to go back to it." Okay, so with all these pillars, there's an order to it. First and foremost, frame control. That controls the whole thing. That's there throughout your entire interaction with her in the first conversation, as well as your entire relationship moving forward. Between my girlfriend and I, dude, I'm the fucking leader. She always says, "I go where you go, damn right, little girl, because I'm the one controlling the frame." Does it mean she's less than me? Does it mean I'm better than her? It just means we're together? I'm the leader, and that's the way she likes it. Okay, so frame control. It encompasses your entire conversation. Then a pillar inside of that is value. You start with value. Make her laugh, build and trig, push pull, cold reading, role playing, all these techniques, conversation sniper, you're throwing in line, she's laughing, having a good time. Then she's getting attracted to you. Once she's attracted to you to a certain level, then boom, you throw in some sexual tension. I would strongly suggest listening to my episode about sexual tension, because there's a right way and a wrong way to do it. But essentially, you're throwing her a lure. If she grabs on to it, and you can get sexual talk going good, all the better. You're making great progress. Once that's been going on, then you do qualifying. Then you make her work for you. Now, as I talked about in pre-selection, if she's already attracted to you, you can start with qualifying. But if she doesn't know you, you start with value, then you go into sexual tension. Then you go into qualifying. Brother, if she's qualifying herself to you, it is over. She's definitely going to text you back. She's definitely going to go on a day with you. She's super interested because no girl that isn't attracted to a guy is going to qualify herself to him. Why would she bother doing that? And by the way, going back to frame control, if a girl asks you to qualify yourself to her, don't do it. There's qualifying turnarounds that I'm going to teach you in a future podcast. But if you qualify yourself to a girl, if you try to explain to her why you're awesome, if you try to show her your money or show her your status or try harder, any of the things that are in qualifying nature, you are killing her attraction for you. But if you can get her to qualify herself to you, that's where the magic is. That's where she gets super attracted. Then, dude, by the end of that conversation, if I can get all those things in with a girl, bro, she's suggesting we hang out. So what do you like to do for fun? They'll ask, what do you like to go to bars? Do you ever go out Friday nights? What do you do in this weekend? They're going to ask you questions like that. But if they don't, you just say, hey, I got to get out of here. I always say this, dude, this is just my ammo. Why don't you toss me your number and maybe we'll catch up some other time. Now, listen to that. Why don't you toss me your number, real casual, and maybe I throw in that little maybe in there, we'll catch up some other time. It's like, it's not like, hey, can I have your number? Okay, I'm going to text you tomorrow. Okay, I'm going to text you. No, it's like, yeah, I didn't like, maybe we'll catch up. Whatever, it was fun girl. But dude, I have so many fucking chicks in my life. It's like, yeah, we'll see, right? That's the vibe. But again, dude, you have to balance it. You can't be a fucking douche about it. You got to be cool, but you also got to be out of reach. It's that fine balance that does take some practice. But these guys are the four pillars that are going to get girls to text you back. They're going to get them to want to go on dates with you. They're going to get them invested. Again, the four pillars are frame control, value, sexual tension, and qualifying. Get those four into your first conversations as girls and boom, you will get dates every single time. All right, guys, that's it for me. Thank you so much for listening. Once again, go to my website coachmarkcing.com for details about the contest and how you can leave me review and I'll shoot you two of my greatest programs and also enter you into that t-shirt contest. I'm really excited about that. Can't wait to meet lots of y'all. Can't wait to email with you guys. Super fired up about it. You and I are in the trenches together, fighting shoulder to shoulder as brothers. You get shot in the arm and go down and I reach my hand out and I say, I got you, man, I got your back. Or maybe this time I get shot in the arm and I go down, you reach out and get me. We are in this together, this self-improvement thing, this getting girls thing. And I got your back just like you got mine. I really appreciate you and I will see you in the next podcast.

Podcast Summary

Key Points:

  1. Girls often ghost after giving a number because it’s easier to avoid follow-up than face social pressure from saying no.
  2. Successful attraction stems from mastering four pillars
  3. Frame control involves leading the conversation with authority, using tonality and behavior that position the man as the guide, not a follower.
  4. Value is created through engaging, playful, and surprising interactions like storytelling or false disqualifiers that spark curiosity and laughter.
  5. Sexual tension is introduced only after attraction is established, using playful conflict and "bedroom voice" to create emotional and physical chemistry.
  6. Qualifying requires the girl to work for the connection, making her feel invested and increasing her attraction through cognitive dissonance.
  7. The sequence of these pillars—frame control first, then value, tension, and qualifying—ensures gradual, authentic attraction and higher response rates.
  8. By applying these strategies, men can shift from being rejected to being suggested for hangouts, with girls actively proposing dates.

Summary:

The podcast addresses why women often ghost men after exchanging numbers, attributing it to social ease—avoiding confrontation by not engaging. The host outlines a proven framework of four key pillars to build lasting attraction: frame control (establishing authority in the conversation), value (creating fun, engaging dialogue), sexual tension (introducing playful conflict to build chemistry), and qualifying (making the woman work for the connection). Frame control is foundational, ensuring the man leads the interaction with confident, authoritative tone, avoiding submissive or desperate language.

Value is built through humor, shared experiences, and false disqualifiers that spark curiosity. Sexual tension is introduced only after attraction is established, using playful conflict and suggestive language to deepen emotional connection. Qualifying makes the woman invest in the relationship by prompting her to reveal personal stories, increasing her emotional attachment.

The sequence matters: frame control first, then value, then tension, then qualifying. When all four pillars are applied, girls are more likely to text back and suggest hangouts. The host offers free access to two high-value programs—“Conversation Sniper 101” and “Guide to the Female Orgasm”—and a chance to win a custom-designed t-shirt by leaving a review on platforms like iTunes or YouTube.

He emphasizes that genuine attraction comes from leading, not begging, and urges listeners to adopt a confident, unapologetic approach to dating.

FAQs

Girls may not text back because it's easier for them to give a number and then disengage without social pressure. If they're not attracted, saying 'no' can lead to conflict, so they opt to ghost rather than risk an argument.

The four pillars are frame control, value, sexual tension, and qualifying. These elements work together to build attraction and increase the likelihood of a girl texting back or suggesting a hangout.

Frame control means leading the interaction and establishing yourself as the authority, like a coach to a player. It creates a strong dynamic where the girl feels guided and safe, increasing her attraction to you.

Value is created through engaging, entertaining, and playful content like storytelling, push-pull, or role-playing. It gives the girl things to talk about and helps her feel curious and interested in you.

Sexual tension involves creating a playful, sometimes competitive dynamic (like a 'fight' scenario) that builds chemistry. It's introduced after the girl is already attracted, to heighten desire and spark interest in a deeper connection.

Qualifying means asking the girl to share personal stories or qualities about herself, making her work for your interest. This builds emotional investment and increases attraction through cognitive dissonance.

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