Speaker 1Would it be worth your time if over the next 90 days we added $25,000 a month in recurring revenue to your business? If so, this is the process that I would recommend. In fact, this is the process that we work with clients to implement in their business to either accomplish the first $25,000 a month in sales or add $25,000 a month and most importantly, create a system that allows them to launch product after product through a process that basically guarantees or makes it a very high likelihood that a product is going to get to $25,000 a month. This is a process that gets free traffic, it gets leads every single day, it gets engaged leads who want to buy from you, and most importantly, it puts sales in the bank accounts pretty much every day. And the longer you do this, the more that it compounds. So after 30 days, you'll see some results. After 60 days, you'll see better results. But after 90 days, most entrepreneurs have a completely different business. And this is often where people crack $25,000 a month for the very first time. Oh, and best of all, this doesn't require any ad budget. This doesn't require you to post a ton on social media. This doesn't require you to be an expert or pay any influencers. It just requires about 60 to 90 minutes a day. And after about 90 days, most people have absolutely incredible results. This is a process that we call the flywheel. The flywheel is step six in our eight-step process to building million-dollar businesses. We have an eight-step process that we walk all of our clients through. When clients walk through the eight-step process in the order that it is outlined, people tend to at least make progress towards $100,000 a month. And this is what we do to help clients get to that million-dollar run rate. This part of the process is step six. So this assumes that you already have a product that is up and running, and you might already be making some sales. If that's not you, or you want to see the entire process of how we take people from zero to $100,000 a month, then you can find the video that shows the entire system. You can find it around this one, or you can just go to capitalism.com/model, and that'll take you to the YouTube video that lays out our entire process for taking people to $100,000 a month. And we call it the flywheel. One of my clients is a brand called Thanks Mom Co. It's run by two women, and they sell a stain remover stick. And when they joined our community, they were stuck right around or under $10,000 a month. Now, this is very common if you sell physical stuff, which is what we specialize in. Hitting that $10,000 mark is where a lot of physical product owners will get stuck, and that was the case with Thanks Mom Co. The first thing that I recommended to these two ladies is to build the flywheel. And as a result of running this process, they started to see more leads, they started to get more sales, and they started to get more repeat customers. Now, throughout today, I'm going to show you some of the proof that they used in their flywheel, and I'm going to analyze what they could do differently or better to make it work even faster. However, even by getting it about half right, they've stuck at $10,000 a month to breaking above $20,000, $25,000, and even flirting above $30,000 a month. First of all, that's created more revenue and profit in their business, but it's also given them a wider customer base for them to launch additional products to. So now they have the leads and sales to be able to launch product number two, which will get to $25,000 a month much faster. It only takes four of those for them to have a million-dollar business, and that's a life-changing amount of revenue. So, this is a great way to get more leads and sales. So, this is the process that allowed them to crack $25,000 and $30,000 a month after about 90 days and has paved the road for them to launch more products en route for them to have a million-dollar business. In order to understand the flywheel and how it'll help you grow a million-dollar business, we first need to understand a few points. The first big takeaway is this: we measure the success of content by leads, not views. Most people will post content or run advertising and measure their results based on how many people are seeing it, how many comments it gets, or how viral it goes to a bunch of people who don't care about you or your product. Instead, we measure the success of a piece of content based on how many leads it generates. Why do we measure it in this way? Well, first of all, when we're posting free content, that tends to have very low conversions in terms of sales. So, we want to have some way to measure the success of a piece of content before it goes to sales because typically one piece of content is not going to translate into many sales. However, it can translate into many, many leads. One piece of content can create hundreds, sometimes thousands of leads, and that's people who raise their hand and say, "I might want to buy your product." So, we measure the success of a piece of content based on leads rather than views. The second big idea is this: proof equals conversions. The highest converting type of content is proof. And proof is anything that edifies you, your business, or whatever you sell. Proof is a review that somebody posted about your product. Proof is an authoritative person saying something that kind of edifies why you're in business. Proof is evidence of the problem that you solve. Proof is the text that you got from your homie that said, "I've been using your product, and it's working really well." These are all forms of proof. And proof, when used strategically, is the highest converting type of content. Now, it is not necessarily the most viral piece of content. It's not necessarily the type of content that will get you the most followers. But people with proof tend to be the highest likelihood of becoming raving fans and buyers. So, when we run the flywheel, the foundation of what we do is posting pieces of content that are proof-based. Not content-based, not education, not saying something controversial, but proof that what we're doing helps the people that we serve get the result that they're looking for. And we do that by posting pieces of proof and striving for leads rather than reviews. The third point to take away is this: flywheel before ads. Here's what I mean. If you choose to run advertising, it works best if it comes after doing the flywheel for 30 to 90 days. Here's why. If a piece of content, like a piece of proof, gets a lot of leads, that is something that we might want to put advertising dollars behind. What most people try to do is they use advertising to fix what is not working, rather than to amplify what is working. We run the flywheel as a way of testing different pieces of content to see what creates leads in sales. And then, after 90 days or so, we'll have a few dozen pieces of content that we'll be able to evaluate what's working and what isn't. We'll take what is working and we'll put advertising dollars behind those. And as a result, the flywheel, when married with ads, can become a very, very profitable part of the business. So these are our rules for running the flywheel. Now let me show you how it works and the results that it generates. This flywheel process is a daily process that takes between 60 and 90 minutes. And it is essentially three important steps. The first part is to gather and post proof. Here's what that looks like. On a daily basis, if you take 20 to 30 minutes and you gather reviews that came out about your product, if you reach out to past customers, text your friends, if you spend 20 to 30 minutes gathering proof and then turning that into a piece of content, that satisfies step one. Now, most people will wake up in the morning and say, "What the heck do I talk about today?" Or, "What would be a high-converting piece of content?" Or, "What's going to go viral?" Instead, I recommend creating a habit where you are gathering and storing proof. And you'll find that if you do this for a couple of weeks, you'll have more proof than you know what to do with. In fact, that's one of the beauties of content. If you have one good review that came in from a customer, you can use that in a variety of different ways. A few sentences from a happy customer can become a video, it can become an email, it can become a social media post, it can become part of a reel or a carousel that you use on social media. You can use the same proof many different ways. But the first part is to gather proof and turn that into content that you post publicly. Again, this is not the type of content that is going to go viral. It's not going to build your audience very quickly, but the people who see it tend to be very highly converting customers. So that's step one. The second step is to send that traffic to a lead capture. And the easiest way to start doing this is to either have a waiting list for a product that you're about to launch, or a first-time customer discount for a product that you already sell. So, everyone who sees that proof is then invited to go opt in for a discount on whatever product product you are selling. The reason why this is effective is because if someone sees a piece of proof, they're much more likely to convert. And then if they opt in for a discount on a product that you sell, very, very likely that that person is at least going to be interested in buying your stuff. So these first two steps don't go viral, although once in a while you may have a piece of proof that pops and gets seen to a new audience. Everyone who sees this is a likely lead and customer. And that's ultimately what we want. We want a small group of responsive buyers that love to buy our stuff. And we can build that by posting proof and sending them over to an email capture. That's step one and two. Step three is to do manual outreach. This makes the flywheel work faster. And this is the part that almost everybody skips, but the people who don't skip it tend to be our most successful clients. In fact, I've got one gal in our community who built a multi-seven-figure business in less than 12 months and a big part of her success was that she manually reached out to people who were engaging with her content. Here's why this works. When you first start posting proof, you're going to feel discouraged that only 50 or 100 people see your stuff. And you're going to whine and complain and say that Mr. Podcast Man on the internet lied to you and said that this was the way to build a business. Here's how we make it work faster. If you will go and engage with those 50 people, those 50 people are going to be more likely to opt in and buy your stuff. Here's kind of how this plays out. You'll post a story and you'll get 50 people who see that piece of proof. You'll then manually reach out to a handful of those people and say, hey, I saw that you saw my story. Have you ever tried our product before? If not, I'll hook you up with a discount. Not the craziest copy in the world, but every single person will see it. And that's how we make it work faster. If you're engaged with that type of outreach is a likely lead and buyer. Notice that none of this process is made to get the most amount of people possible. Instead, it's meant to call out the most likely to convert. If we focus on that first, then anything that we do to amplify the audience is going to be that much more effective. I'll tell you a quick story about how we use this in one of our businesses. I have a supplement company called Switch Supplements, and one of our best-selling products is a supplement company called Switch Supplements. And one of our best-selling products is called Kill Switch. It's a sleep formula that works really well. Kill Switch, sleep like you're dead. The way that we started growing the sales for this business was we would take a review or a screenshot of one of our ordering data, and we would post that as proof that the product was working. Then, even though we were only getting like 75 views on every piece of content, we would reach out to a handful of them. We didn't have time to reach out to everybody, but we'd reach out to a small collection of them. And we'd say, hey, saw that you saw that you saw that you saw the post about Switch Supplements? Have you ever tried Kill Switch? If not, I'll hook you up with a $20 discount. And the people who responded, we would send our email capture to, they would opt in, some of them would buy, and we kept running that process. After a while, 75 viewers became 150 viewers, and then 200 viewers, and then 250 viewers. Still not setting the world on fire, but our audience and our engagement was starting to grow. When we started running this process, Switch was stuck at about 9,000. A month in sales. Today, that's a seven-figure business. And a big reason for it is because we consistently ran the flywheel, engaged with our people, and used it to build leads. So every day, we posted a piece of proof, we sent people over to a lead capture, and we engaged with the people who were viewing our stuff. And as a result of doing that better and better, the flywheel started to compound. The goal of this process is not to add more stuff to the system. It is to get better at the things that you are doing. Over time, you will get better at posting proof. You will find angles that create more conversions for your opt-ins. And you will get better at reaching out to people and directing them to your first-time customer discount. We don't need to add in a bunch more stuff. We need to get better at those three pieces. And as a result, our content starts to show up more often in front of customers' feeds. We build our list. Our promotions get stronger. And best of all, as our sales go up, we'll have more people that we can reach out to to gather proof. And the flywheel keeps on building. Those customers become the people who provide proof for us in the form of reviews and kind words. Those reviews become the content that we post next. That content creates more traffic that gives us more leads, and that allows us to run promotions that get us more customers who give us more reviews. You see how that's building? It starts off very slow, but after about 30 to 60 days, we start seeing regular free traffic, daily leads, and more consistent sales, as well as having a truckload of proof that we can use to promote our stuff. Now I'm going to walk through the Thanks Mom Co. flywheel process, and we're going to look at how they're doing it to grow their sales, and I'm going to make some recommendations for how they could make this better. So this is the Thanks Mom Co. Instagram page, and on this social media page, they're getting 1,000, 3,000, sometimes 5,000, and a few other pieces of content that are popping a little bit more. This has been enough for them to go from around $10,000 a month to a consistent $25,000 a month and beyond after a few months. Now take a look at their link in bio. If we click on this, it will take them over to their storefront, and if I wait here for a minute, there'll be a pop-up that adds them to the email list. So their strategy here is to make content, post it on Instagram, and then send them over to an email capture. Not bad. That's been enough for them to double, even triple their sales over the last few months. Now let me show you the type of content that they're using that is driving up their leads and sales. Take a look at this content. This content is showing the product being used and how effective it is at getting a stain out. Anyone who sees this content is going to say, wow, this stain remover really works, and if I'm in the market for that, I might want to buy it. That is a consistent theme throughout their social media presence. This is a video of them using the stain stick to get putty out of some kid's pants. Perfect, perfect use of proof. A demonstration of the product working is a perfect form of proof. Anyone who sees that is going to say, wow, looks like this stuff really works. I'm going to go buy some. So this is an excellent example of using proof in your content. Here's another good one. This is a video of them pouring Chick-fil-A sauce on a piece of clothing and then using their product to get it out of the clothes. Again, perfect piece of proof. If you can't demonstrate your product, you can use other people's kind words or reviews or things that are happening in the media as ways to amplify the proof of your product. So this is a great example of using proof in order to generate interest in a product. Here's the thing that this brand could do better. You'll notice that in their content, there is no way for anyone to opt into an email list. It would be a really good idea for Thanks Mom Co. to add some sort of call to action in all of their social media posts that either direct them to a first-time customer discount in their link in bio or to have some sort of action word like post the word new to get 20% off your first order. That way they could measure if a piece of content was leading to new opt-ins and new leads. That would be a much more effective way to be able to tell what piece of content is working. Right now, if we look at this Instagram page, we're only able to measure the results of content based on how many views they're getting or how many likes they're getting. We measure the results of content on leads, not views. And they're missing out on the ability to track that because they don't have any calls to action in this content. If they were to tweak that little piece, that would immediately give them new leads on every piece of content. And it would help us know what pieces of content are working. And if they were to tweak that little piece, that would immediately give them new leads on every piece of content. And if they were to tweak that little piece, run advertising to so that we could amplify what was working as a result of running the flywheel process. The next thing that I want to point out is if we go over to their website, this is from their link in bio, we will get a pop-up that says you can get an instant 10% off. This isn't bad. There's nothing wrong with this. However, in my experience, you'll see the highest conversions, not from a pop-up, but from a dedicated page that is all about the first-time customer discount. So instead of sending the traffic to a sales page that then has a pop-up, I would send it to a dedicated page that said, for first-time customers only, save 10% on your first order from Thanks Mom Co. And then it would have some bullets about the benefits of the product and maybe some before and after photos of how the product works and how it got sold. And then it would have some bullets about the benefits of the product and how it got sold. over time. That's the second thing that I would change. And the third thing that I would adjust in this business is I would take some of that proof and I would sprinkle it into their sales pages and their Amazon storefront. So they have a ton of proof on their Amazon page, a ton of before and after, and they have a ton of really good reviews too. They would do well to take some of that proof and sprinkle it through their Amazon listing and on their sales page. They'd see an immediate bump in conversions if they did those three things. Okay, now check this out. I asked for permission to share this, but these are the DMs that I had with the girls at Thanks Mom Co. So they sent me this screenshot that shows their sales before they ran the flywheel and then after they started running the flywheel. And when we recorded this, this month wasn't complete, so this graph is a little bit better looking today. Now check this out. They got a great piece of proof from one of their customers. It's basically someone saying how much they like the product. So I told them that they should use that in more of their marketing. So they sent out an email to their list because they've been running the flywheel to build email opt-ins and they took that piece of proof and wrote an email about it and send it out to the entire list. Once they ran that promotion, they had a smashing sales day. So if you can see this graph right here, they had a day that broke out above $1,500 in sales. It was one of their best sales days. So you know what I told them? I said, you should promote that even harder. And they kept on hitting that and almost had their first hundred sale day. A hundred sales a day is a million dollar business, my friends. So what happened here is they got a piece of proof and they turned that into a reason for a promotion. And they posted it aggressively across their social media channels. That is the power of spending the time to gather and post the proof. So it attracts the right people. It adds to your list and it gives you reasons to promote your stuff even harder. If they continue to run this flywheel process, this sales spike will become more like their average sale day after a couple months. They're within striking distance of a million dollar business. Now, notice how ThanksMomCo didn't get everything right. And if you go investigate their content, they've got some stuff about building pools and stuff that doesn't really talk to their target audience. And yet they're still seeing tremendous results from running this process. So if you want to run this process, here's what it looks like on your average Tuesday morning. You're going to wake up and you're going to spend 20 to 30 minutes gathering and posting proof. Then you're going to send that traffic to an email capture and you're going to follow up with the people who engage. One of the ways that you might decide to do this is just doing personal outreach to everyone who opts into your first time customer discount. If you do that, man, the conversions go absolutely bananas. Over time, you'll get more traffic and more opt-ins and that won't be feasible. But at the beginning stages of your business, make a point to focus on the engagement part of this process more than trying to go viral or running really good ads. The higher the engagement of the following that you have, the more conversions you will have. And if you spend the early parts of your business working on increasing engagement rather than increasing views or follower count, then everything that is built on top of this process becomes very profitable and attracts the right type of people who love to buy your stuff. Now, this is part six of our eight-step process. If you want to see our full model for how we build our first million dollar businesses, you can find the entire system laid out in one video around this one, or you can go to capitalism.com slash model, and it will forward you over to the YouTube video that shows you how we go from zero to $100,000 a month in about 12 months. And if you're on the road to building your first million dollar business, you can get all of our free resources over at capitalism.com slash 100K. But this process, the flywheel process that you run every day is one of the ways that we make everything else happen faster because it attracts the right people, gets them to engage, gets them on a customer list, and turns them into raving fans and buyers. Why? Because proof is the highest form of conversion. We measure our content on email rather than views, and this greases the wheels of any further activities that we'll do that will increase our sales, including making our advertising work better and setting the stage for future product launches and getting them to $25,000 a month even faster. It only takes four products at $25,000 a month to have a million dollar business. And that's what we do here at capitalism.com. If you want to be mentored on that journey, I would love to support you, follow the channel, and I would be honored to help you build a million dollar business. It's what we do here. Appreciate you watching. Let me know what you thought in the comments, and I'll see you guys next time.
PodcastTranscript AI