The 2025 Milly Awards!

All right, so, Steph, welcome back. You've been on, I don't know, a dozen times or so. You're a great friend of the pod. We wanted to do this with you. So we have categories, a bunch of categories for the year, and we're gonna go rapid fire through them, and we'll do it that way. Okay, Steph, you've been given the categories, but we don't know what you said. Sam, I don't know what you said. This will be a surprise for all of us. Well, I wish we actually would have recapped some of the numbers, but over the last 12 months, Sean, I don't know if you've known this, but we've had something like 90 million views if across everything, downloads and views. So, pretty wild. I don't know. Across, I believe, I think we're close to two million subscribers across YouTube, Spotify, and Apple, or whatever, which is bananas. I mean, that number, 90 million, that's a lot of view time, a lot of views. It's a lot, and there's definitely like one or two shorts that got like 10 million. And I think last year, I think we had last year, there was one where we told the story, maybe you told the story of Elon Musk, I think it got 30 million. So, like some go really heavy, but it's been pretty crazy. So, we've reached tens of millions of people in the last 12 months, which is astounding. And now we do this at the end of every year, and it's one of my favorite things. We do mostly the same categories each year, but it's always like so fun to go through your phone and like look at old photos and see what's going on from your trailer in 12 months. So, I'm excited to do this. So, category number one, the best investment that you made this year, is that right? - Best investment, you made this year. So, Sam, you wanna kick this off? - Yeah, so my, if this just says investment, it doesn't say best money investment. My best money investment is always boring, 'cause I just do S&P 500 bonds, but my best real investment that I made was, I moved to New York City, and let me tell you the story. So, I was living in the suburbs, I decided to move to New York City. I moved here and I found an apartment that I loved. It was furnished amazingly. And I go to the previous tenants, I go, I wanna move in this apartment. Do you guys just wanna sell me all your furniture? And so, I had them itemize all of their furniture and it added up to be very expensive, $80,000, or $90,000 with the stuff. I said, I'll give you 10%. They took it. So, I ended up moving to the city in a furnished apartment, where I get to see my in-laws four days a week. I go to my office, five days a week, and it's made me so happy. So, that's been my best investment. It was moving to a furnished place. I sold all my cars, I don't own basically anything, and I love it. - Owning less stuff. - Moving to the city, being near your family, working in person in an office. That's actually a pretty big change overall. - Huge change. It's definitely made me a lot happier. - Questionable if it's an investment, but it is a huge change. I will give you that. - It's an emotional investment. I'm emotionally invested in this city now. - See, this is why I don't do index funds and bonds, because imagine if I'm one day on a podcast and they ask me about the best investment of the year, and I have to start talking about seeing my mother-in-law, like that's just, that's why I don't, that's why I pick stocks, baby. That's why I do. - Yeah, like, what am I going to say? My net worth went up by 30% this year through boring stuff. - Like. - Steph, what do you got? Best investment of the year. Tell me it's an actual investment, and not like an investment investment of myself. - I'm about to disappoint you, man. - Oh my God. - The only time I check the S&P is to gauge my husband's mood for the day. So he invests all our money. And so I gotta come up with something else. My investment is also not really an investment, but it's acutane. You guys know what acutane is? - What? - Yes. - Is that like acne medicine? What is that? - Yes, yes, yes. So backstory real quick, I've had acne my whole life, like truly since I was 13. I'm 32 now, so what is that? That's nearly two decades of just unnecessary pain, time applied, just the worst. Anyone who's that had acne knows it sucks. So I spent forever just being like, it'll go away, I'm getting older. And then, and then I was influenced by the king influencer, Mr. Beast. He was on, I can't even remember what podcast, but he just slipped it in one day. He was like, yeah, I took acutane a few years ago. Didn't really tell anyone, but like one day my acne just disappeared overnight. I don't know why more people don't talk about this. And I was like, first of all, yes, why don't more people talk about this? And second of all, I'm gonna call up my dermatologist and ask why I'm not on acutane. And I took it for six months this year and I'm clear. And I think it's like, obviously your mileage may vary, go talk to a doctor, but I'm just like, this is the best thing ever. People, the internet can do the comparison. I mean, I always wear makeup, so take right now, go back to like V1 of me on my first million. It's gonna look different. - You should post a tweet of a true before and after. A success story. - Well, I think that's the thing. People are so embarrassed to like, you know, if I were to actually take, I'm sure I've got some images of me, no makeup during those periods, it's embarrassing. - Well, we have another category called biggest personal L you took. And maybe, maybe there will be some photos. - Oh, dig up a picture, just for that. - We shared during that time. Okay, so you also didn't do the category. We're off to a rough start here. All right, so my investment. So it is actually kind of funny. A year ago to the day, so December 17th today, I tweeted out on December 16th this tweet. So I said, I'm going Christmas shopping this morning. I'm just ex-misshopping assets this morning. And I tweeted out, so basically what I did was that day, I took something like $1.5 million. And I spread it across these stocks. And I tweeted it out that day. I said I'm putting 20% into Shopify, 20% into Tesla, 20% into Eli Lilly, 20% into Bitcoin, 20% into Coinbase. The one I forgot to put on here is, I also put 20% Google. And, all right, sorry, not 20% Google. I put, basically I put 250K into each one. So I think the total was 1.25 million invested. On the same day, on December 16th, no dollar cost averaging, no research, no nothing. I was just feeling like these are things I would like to gift myself for long-term ownership. And if I look, so the results of these now are what? So I just looked this morning, because I haven't really been checking to aggressively. So I had a couple that were flat, so Coinbase and Bitcoin are essentially flat. Coinbase is up 1%, Bitcoin's down 8% in that total year span. But everything else, Shopify's up 53%, Tesla's up 16%, 17%, Eli Lilly's up 35%, Google's up 50%. And so my public stock bet that I put out there is my best investment of the year, because I think the blended average here is something, what is that? Let me, I thought I pulled it up somewhere. I think it's something like 35% for the year. And so that was a good return on a one-day shopping spree. I. You use these words, like shopping spree and things like that, as if they apply here, which is hilarious. I was supposed to be Christmas shopping, gifts for others, and instead I bought stocks for myself. I thought you committed to the index path last year. I distinctly remember you saying that. If I did, these are false promises. I am part of this degenerate lifestyle for now and for always. So Sean, what do you do? Do you keep those five or do you pick five of these ones? Yeah, the one part that's not, I'm not trading these. These are like, what companies do I, what companies are asked as do I want to own for like a 10-year period? 10 years, my sort of default hold period. And that's what I graduated in college in 2010. And it's basically what I've been doing since then. So I held, I had one thing that I bought for 2010 to 2020. And then in 2020, I bought a bunch of stuff, which wasn't so great, 'cause I was when COVID was happening and it was like a really crazy time. But in general, when I buy things, I try to hold them for 10 years. That's the goal. Why Eli Lilly? 'Cause they do ozemic? 'Cause you told me that they had some drug that was incredible. And you were like, retreated tie, what is it? You texted me something and I was like, listen, I didn't listen when Sam said the ozemic thing. But literally it was one, it was literally the only that. It was just you telling me that this drug is incredible. And it puts ozemic to shame. And it wasn't fully out yet or something. I don't know what, I don't know. You had some early stuff around this? I got a guy. Yeah, I had a guy basically. So I like to biohack. So I test all types of crazy stuff. A lot of times it's like compound stuff, meaning like it's like stuff from China. And I don't know what I'm allowed to admit to right now. I don't want to like go to jail. But yeah, your friend does all this. And your friend also named Sam. And it did all of the stuff that ozemic does other than make your stomach feel sick. And I started taking it and it's amazing. It's so good. I mean, I don't take this stuff like regularly. And just anytime something new comes out, it's sort of like, oh, what's a DVD player? I got to buy one. You know, that's what I do with drugs. Like you learn about new technology. And it was amazing. So you told me this. And then since then, did you research it? No, no, dude, you told me I think that day. And I was like, you know what? I'm putting Lily in here. It's up 34%. It's up 34%. I didn't say I researched these. By the way, I operate on gut and swagger, okay? And so since then, they see of Eli Lilly has come on and 'cause Lilly has turned into like a trillion dollar company. It's like the first pharmaceutical company to do that. And he's explained all the incredible things that they do differently than the others and how they're using AI and I feel better about it now. There's more to like. But I can't say that any of those were the reasons why I did it. Like, yeah, they do operate like more of a tech company now. But I don't know. I just seemed like people were gonna want. I just sort of was like, people are gonna. Ozempics is like the best product ever. And Sam says they have a better ozempic coming. All right, great. That's enough. I don't need to go. Sean's investment thesis just says Sam tried some drug. That's it. Well, the history of it. That's been a lot more of Sam's other ones. And so I thought, well, for once I'll do this. Like, for example, like, if you remember, when we invested in the mobility trend on Instagram? No payoff, but yeah. Yeah. Like, there has been a few things. We invested in Andrew Hieberman early on. We've got a couple of investments, right? It just turns out this one was financial. That's cool. That's great. Steph, you have some offer for people who are listening. What is the, what is the offer? What is the thing that you're giving people if they go in the comments or the description and click? What is it? Oh, yeah, HubSpot. And you guys at My First Million were very kind and generous to offer. Internet Pipes is a project I've worked on for the last two years. Probably heard about it on the pod before. So if you go to the link, I guess in the show notes, you can enter and get one of 10 copies. And if you enter, you get my digits database. So it's like 100 plus, like, generation defining trends that hopefully will mean something meaningful in the future, things like what did Elon C? He saw that it was possible to exponentially decrease the cost to send a kilogram to space. What does that mean? Well, it means like completely re-thinking our communications system, start link. What does it mean? They go in, they definitely get the database and then then 10 people will also get free access to pipes. Exactly. All right, go get it. Okay, so does that mean that worst investment of the year is also gonna have no answers for you guys? Are we? Yeah, I have one. You know, when I sold my company, I got a bunch of HubSpot stock and I held on to a lot of it. And then I saw how multiples were getting crazy and I had to like even out 'cause it was making up too high of a percentage of my net worth, but I still kept some of it. So I got my ass kicked on that one. How about you, Steph? Sean's not gonna like my answer, but it's not financial. I did get-- Is it a vitamin or like a supplement of some kind? Worst investment of vitamin. No, I did get a notice that a bubble tea company I invested in a few years ago during peak syrup went under. Unsurprisingly. Oh, dude, I've got like 20 of those this year. Oh, it was literally these founders who were on one of those crowdfunding sites who just had no real evidence that they would make a great bubble tea company, but I was like, bubble tea's great and invested in that. But my actual answer for worst investment that is not financial is just networking events. I feel like you guys already know this, but it's taken me way too long to-- Name names, which conferences do you regret this year? Let's put them out there. All of them? Yeah. I think that's my worst investment going to all these things that you just like, you know beforehand are going to suck. You're not going to like them, but there's some sliver of you that thinks like there might be something good there. And then-- Were you required to go or it was an optional attend and then you regret it? It was an optional attend. It was a lack of judgment. Gotcha. What about you Sean? OK. I like it. Sam, anything you want to add to her networking event answer? No, I mean, no, I agree with you. But yeah, I'm on board. What about your Sean? What's your biggest hell? Or sorry, your biggest hell. I went to one networking event with you and I thought you did great. I was like, wow, she's such a natural at these events, because you weren't trying. And I was like, oh, people just seem to gravitate towards staff. They want to hang out with her. She seems like a safe space for everybody who's exhausted from the networking part of this event. And I just remember thinking, I don't know how she did that, but I like that. By the way, I had a great year at networking events. I went to an email newsletter conference. We went to Sean's basketball thing. I went to the HubSpot conference like somewhat recently. I had a great year. Did you have, like, I guess I only-- It sounds much better than the others. What, so you had a great, like, you-- I like going-- What do you mean you didn't network? You had a good time? Yeah, like if I pick it-- Yeah, because I like seeing old friends. I've been in the industry for long enough that it's the only time that I see old buddies. That's very, yeah, that's true. Like, did you like going to HubSpot? I didn't really go to anything this year. You went to email them. Well, that was in San Francisco. I just showed up and gave my talk and I laughed. So it was like, you know, a very quick thing. All right, I hung out with Dartmouth, actually, at the event. That was kind of the only thing I did. Yeah, that sounds awesome. OK, I'll give you my worst investment of the year. Once again, I took these literally. So here's my-- This wasn't-- OK, so I guess there's a little less little. I didn't lose money much in any investments this year, which was nice, because in prior years, if you go back and watch these awards, it's like, hey, invested in this cryptocurrency scheme. What's up with that? That was pretty bad. You know, I've run into some trouble along the way. This year, I didn't have any, but I will say this. I realized I found out this year that I passed on three different $10 billion start-up investments that were right in my wheelhouse, which was unbelievable. So the first one was Polymarket. I was one of the early users, probably the first 5,000 users of Polymarket. I'm a degenerate gambler. My college GPA is like half a point lower than it should be, because I used to go gamble on river boats in international waters and stuff instead of going to class. I was using Polymarket. I was VPNing to pretend I'm in Morocco to place bets, allegedly. And so I'm using Polymarket. I love the thing. The founder is in my DMs. He's screen-shot at his phone and posted one of my blog posts as the background of his phone. He's like, I thought you'd like this. My background of my phone this week. And I was like, the ultimate in and didn't somehow end up making an investment, just like didn't go actively try to do it until it was too late. Call she, same thing, another prediction market, same product. If I didn't hit the winner, the first winner, Polymarket, maybe I could have hit the second winner. I go back, I checked my DMs. They've been DMing me since 2020. Hey, huge fans of the pod would love to do something with you. All I needed to do was answer. And guess what? I did answer. Like, great answer was, oh, so pretty similar to Polymarket then, huh? That was my son of a gun answer. How much would you have made? The valuations of those were probably sub $100 million for sure at that stage. And now they're both above $10 billion. So no public math, but somebody at the chat can tell me how much money I lost. And the last one was what not? So I get acquired by Twitch, the number one livestream platform. When I'm at Twitch, guess what I do? I tell Twitch, hey, we're losing the battlefield on mobile. I become the leader of mobile at Twitch to do mobile livestream. Did we talk about these guys in the pod too? You had a great spiel on them. Talk about them. I actually meet with them. I try, I asked to invest. I'm like, guys, I could help you. I know this space inside. And I know all the talent you need to recruit. I know the best people from Twitch will go poach them. We'll raid the pantry. This is gonna be amazing. And they were like, he was like, yeah, we're pretty oversubscribed. And I was like, it's me, makes this space. And he's like, all right, let me get back to you. He did not get back to me. And I did not get back to him. And I did not invest in what not's first round. And now it's a $10 billion company also. And it was literally the thing I was doing. The thing I know probably, you know, there's not 100 people on earth that know that space better than I do, you know, and missed it. How many of your investments went under this year? Because this was the year where I probably got 10 emails. Of different angel companies that angel investments that I made that they went under. It took about three years. - Well, it's the worst phase, right? So we're probably both since we started like angel investing. You had a syndicate, I had a fund. - Like 21. - The worst phase is gonna be like year three, year four. Because the only companies that are exiting are either small exits or just shutdowns at this stage. Your winners are gonna ride for another five years. So it's like, angelist, you got a distribution and you go check and it's like $3.41 from this company. And then the founders bragging about their acquisition on Twitter and you're like, just shoot me now. - Would you going back, how many angel investments have you done, Steph? - I don't know, like 15. - Okay, so going back, okay, so first of all, let's look forward in the future. Five years from now, let's say you invested $100. What do you think that $100 is gonna turn into for both of you? Or what IRR, I don't know how you wanna measure it, but. - It's hard to say. I think it'll three to four X basically over the 10 year period. So it'll be something like a, - It was a guess, you know, if I was my personal guess would be like something like a three to four X over the 10 year lifespan of it. - That does not seem worth it. - That doesn't even seem worth it for the K1s I have to deal with. Honestly, I don't know if you guys are different. My learning from peak Zerp was, I never wanna angel invest again. I, unless it's a company that I want to be involved with, actively. - Well, it depends. So like, I use a conservative estimate just to keep not like get my hopes up or just like false promise myself. But the thing with these is it depends on basically your bet, like I did 110 deals. - Yeah. - It just depends on your top four deals. So it's like I have these four companies. Right now, they're doing amazing. They're like whatever 100 X returns on each of them, or 50 to 100 X. But like, will they last? Will they exit? Are they gonna go up another order of magnitude from here? Like that's what you need in angel investing is to get like this sort of like multi-hundred X or a thousand X type of return. And then you look like a genius. But you don't really know for a while to be honest. Like even the companies that are kicking ass right now, the breakouts, they were, you know, it's hard to know. Can they sustain it? Will they get the time, will they time the exit? Will they actually IPO? What's gonna happen? You know, it's hard to know. - I've done 56. My first two or three were pretty great. Like, you know, maybe 10 X or plus. And then my last two were like 100 X or something like crazy like that. And so basically I had to go through 50 of them to get like the one or two winners, which is pretty, pretty wild. And so it will be. - But that's the normal hit. - It's normal. But it doesn't feel good when you're on number 48. - The trick isn't even out of a hundred. Can you get 12 instead of six? It's are your six as big as the big winners are in any given cohort of companies, right? Like, and it's also hard to know, right? I invested in Repplet and it had like two million in revenue. It now has 250 million in revenue and it'll revenue. It's growing like crazy, like it's unbelievable. But like, where does this all go? It's hard to know, you know, if that's sustainable to keep growing as fast as they've been growing. - All right, so next category is the biggest personal L that we took. Okay, I'm gonna tell you what mine is. And it's gonna make you guys all just like cringe. So basically I always had a party. It's about six months ago. And I overhear this group of people talking about being pregnant. And this one lady, I can't even tell you. I asked her when she was due. - She wasn't due. - She wasn't due. And I said, third. - I said, what do you do? What do you do? What do you do? Why are you looking at me like that? - I spent 30 seconds looking for now. Oh, I thought I had been in front of five other people. I just apologized. I said, sorry, and I looked away. I said, I'm so sorry, I tried. I was like, oh guy, falling off a cliff, grabbing for trees. And I couldn't grab a branch. And I was like, I thought you said you were pregnant. I didn't see your kid with you. But so I didn't know like you had a kid and you looked him about. And then eventually it just was, I'm sorry. - I'm stuck on it. - Yeah, I just apologize to Foxy. - It's so funny 'cause on a podcast, self-deprecating is good. But like, what's full deprecating? Don't go full deprecating. You went full deprecating there. - I just like, I'm not joking. And then my nanny was with me. Like we went to a party and she was like, you really blew that one. I was like, I did that at a Christmas party in 2013. I could tell you the exact place and date for that after a few months. And then it was like, I just never, it's never left me how about that. - I knew not to do that. I knew not to do that. But I just like- - I told you about when I did it. - I knew not to do it. But it's sort of like, I don't know like, when you instinctively stop at a red light, like I just thought I heard her say that she was pregnant. And I just said, wait, what do you do? I don't know. It was horrible. And like, it's one of these things that I'm gonna remember for the next 50 years. (laughing) - Wait, I'm so curious. What do these women say when you apologize? Are they like, oh, it's okay, like, people do this to me all the time? Or are they like, you're an ash doll? - No, she ruptured my face. She basically just smiled like smuggly. You know, scurred this lady actually because it's her fault. No, she like looked at me and just like, she like acted disappointed in me. - What she was. - So I don't, I'm not acting. - She looked pregnant. She looked like a normal person. Just had a big belly. - Doubling doubt. (laughing) - Wow, that's outrageous. - Oh point. - Amazing. We should segment into what a husband added. - So I'm gonna go next. - All right, so I have a bad one too. So I got jury duty this year in April. And I was like, I've never got, I've never had to go. Like they call, you know, sometimes you call in, 'cause it's the ever year thing, but it's like Russian roulette. So you know, you call in, you don't need to come in. Or you go in and right away they're like, hey, you're good to go. I used a hardship thing, like I gotta be at work. I got out before. So this year, I expect it's gonna go swimmingly again. And I show up, and all of a sudden it's like, no, no, you're definitely gonna be needed. You're definitely gonna be seen. There's a really big case. And I'm like, what? I don't want a big case, this is bad. And so I get into the, to the jury duty, like where they are like vetting people, right? And the judge gives this big speech about civic duty. And like there's a presentation like, not even a presentation, remember Prezi? The judge had a, the judge had a Prezi going on. And it was like, the judge is like proud of his animations. He's like, check this out. - Exactly, like everybody is the first time they use Prezi, they're like, holy shit. This is better than Avatar, like. And so the judge is doing a Prezi about like the founding fathers and how this is the jury duty is the bedrock of society and all the shit. As you might guess, I'm completely unmoved. I'm completely unpatriotic in this way. I do not care. And so I'm like, just formulating my idea of like, how am I gonna get out of this? So I'm like, oh, I'll just say, I have a work trip. It's easy. They gave the dates. Funny enough, I got a work trip. So I'm in the row. So there's like seven people ahead of me. First person stands up and says, your honor. I have a, I have a work trip. I'm not gonna be able to 10. And he says, do you have the booking information? Can you please show it to me? And I'm like, what? And so that guy starts to, so I go on my phone and I'm like, so I book a flight. And person number two goes, I don't hear him. I'm booking a flight. Person three goes, I'm booking a flight. The judge has reviewed that person's booking and says, this was booked today. And you got your, this was booked in the window after you were served notice. The flight needed to be booked before that. So now I've got a booking and my lie is gone. So I'm like, okay, what am I gonna do next? So the next person goes and they say, like, I'm really an important network. So I'm like, I have this podcast and I'm like, that's not gonna work. So I'm like, that's not gonna work. What do I do next? So eventually comes to me. And I'm like, I do have a baby at home. So I was like, I have a baby at home. I need to be there to take care of the baby. My wife works. And so the judge was like, does your wife work at home? And I'm like, it's a personal question. But so I'm like, do I lie? Do I not lie? I'm like, she is at home, but I'm like trying to figure out like, how do I, like, can I muddy the waters a little bit? So I was like, but, you know, she's, and basically, the only idea that comes to my mind is to, I'm like, I'm like, she's a bad mom. Like, that's not gonna work. I'm like, I'm like, she's a caretaker. So I'm like, I'm the primary caretaker of this baby. And then, like, you know, like I even remember the baby's middle name at this point. And then she's like, she's like, so, quit your wife, take care of the baby. And I'm like, oh God, like I'm going way deeper in than I thought I was gonna go. So I'm like, yeah, but I just wouldn't feel comfortable with it. And then she's like, why? You're like, look, you're on her. It's what is it? Noone, she's already about eight, Sanex, deep. Okay. I've basically made my wife sound like either a bad mom or like, a drug addict or something. I like to use a drunk. And so I was like, you know what? I'll be fine. I'll be here. Can't wait to, can't wait. I'll be there. So I just let it pass. Girl next to me, the lady asks, she was like, can you do it? And she was like, no, and the judge goes, well not, she goes, it's against my religion. You don't believe you should judge anyone. And she's like, what religion is that? She goes, and she cited a Bible passage, which was like, like basically about like, don't judge anyone. Therefore, you know, because they don't judge you or something. And the judge was like, okay, thank you. You're dismissed. I was like, couldn't you? Whoa. Couldn't you have just told him you're racist or something? Yeah, I thought about that. But I was like, I was in a very diverse crowd. I was like, I still have to like, in case I don't get off with that, I don't want to be around these people where I'm saying a lie that I'm racist. So I, you know, it was a tough in the moment. But it was the biggest hell I had was just embarrassed myself. And by the way, it was so fun. Jurdity was a great time. And I'm glad I got to do it. It was a great opportunity. Was, did you make him guilty or innocent? I didn't get picked in the end for the actual eight in the box or whatever that like the people who actually go sit there. I just didn't get dismissed early. So I, so you spent the day. I spent three days there. You should wear a purple heart, man. Look at you. You really just take them one for the country. It was true. What's your step? Guys, I swear my answers get better from here. My biggest personal L was staying in a job too long. No shade to my previous employer, but I think-- Sounds like a lot of shade. No, no, I promise. I promise. Sounds like a canopy. I just, you guys know I was working on a podcast for three years. It was a really cool opportunity, but I think the epitome of when other people think you should be good at something. And you think, therefore, you should be good at something and that you should figure it out versus driving full force towards a thing that you love doing. So-- And it was a pretty prestigious job. I think a lot of people would have been drunk off that as well. Yeah. And so now I'm at Groc working on growth. And it's just for me, way more fun. And Steph, did we not have a conversation about this? Did I not tell you-- Did we-- we did. This was the case. Did I not try to tell you to don't carry this guilt or this feeling like you need to prove whatever and that you're a superstar and you should be doing superstar things? I think I gave you that. You're a superstar. You should be doing superstar things. Talk. You 100% did about a year in. And I took me two more years to make the call myself. It didn't land. Yeah, I'm not very persuasive. All right. Next category we have is-- Coolest moment. Coolest moment of the year. I've got a good one. Actually, can we skip to-- Let's do a couple of the non-personal stories. We'll come back to that one. So let's do-- You want to do Billy of the Year? Or favor guests, which one do you want to do? Let's do Billy of the Year. OK. Billy of the year-- Sam, you go first. Yes, I got. I did this podcast with this guy named Steve Houghton. Steve Houghton is a billionaire via real estate and oil and gas, which is very vague, but I can explain. But at the end of the pod, I made a joke because we had talked about this whole podcast about how he was a billionaire, but it seemed like his kids really loved him. And I made an off-hand comment, like, yeah, man. I got to come out and see how you manage your family sometime. It's an inspiration. And without skipping a beat, he was like, how about in four weeks? We're going to be at our ski house. We have a room for you. And I was like, all right. And I just said, yes. And then I had to go downstairs with my wife. I go pack your bags, Sarah. We'll go to Utah, which she's like, with who? I was like, I met this guy. I just did a podcast with him. I've only known him for 60 minutes. I don't know anything about him, but we're going to his house. And I got to his house. And it was amazing. And it was amazing for a bunch of reasons, because I got to see how he worked with his family. And it was really amazing. But it was pretty funny. They say money doesn't buy happiness, but I was very happy being in the 17,000 square foot home with his entire family. And I-- I mean, this sounds like I'm being a d-bag, but this is the truth. I do think that wealthy people see their grown kids more than non-wealthy people, simply for the fact that there was room for all of us to be there and be comfortable. And it was amazing. And I've since, like, stayed in touch with his kids, and he had another family there as well. And it was such a fun experience. And so Steve Houghton was my Billy of the Week. Billy of the Year. Billy of the Year. Love it. Steph, who you got? Billy of the Year. All right. So I tried to start from the perspective of what is a piece of technology that I think is just incredible and mattered this year. That piece of technology for me was Waymo. A lot of people are familiar with it. I got to interview their chief product officer a few years ago in a Waymo. And it's kind of crazy when you actually think about it. I think that was maxed two years ago, maybe three. And when we were riding in that car in San Francisco, people at that time were still like peering into the windows, like, oh my God, look at that crazy thing. And in the last few years, at least in San Francisco, Phoenix, a few other cities, it is so normal. There's Waymo's upon Waymo's upon like, there's, I've been in intersections where there's eight Waymo's at that intersection. Is he coming so north? Does it make traffic faster? No, not necessarily. But I think if you could have all the cars on the road, it would make traffic faster for sure. But the person I chose, the Billy, I don't know if he's actually a billionaire, so I'm cheating a little bit. But he's for sure, hundreds of millionaire is Sebastian Throne. He was one of the early co-founder-- He's like the father of Godfather of self-driving. Exactly. So let me throw out a few different pieces of his timeline. So he was motivated by personal tragedy. His childhood friend was killed in a car accident when he was 18. That got him invested in trying to figure out this self-driving equation in 2005. So 20 years ago, DARPA had a grand challenge funded by the US government, his team won. Then, 2007, he goes, and he joins Google. And he didn't just create Waymo. He also co-founded and led Google X, their moonshot factory. He co-developed Google Street View. And of course, he was one of the creators of Waymo Wayback when. But here's the thing. He left in 2014, and he's also gone on to do some really cool shit. So in 2011, he put out this introduction to Artificial Intelligence course online for free, 160,000 students enrolled. Because he saw how people could learn online, you don't need to be at Stanford to learn about AI, he created Udacity in 2011. And then since then, he's also led the Kitty Hawk Corporation. They were building electric flying cars. Didn't ultimately end up working out. But that's another thing that he's been super early to. We're now seeing these EV tool companies get off the ground. I just think this guy is super cool. He's been early to all of these trends and is just continuing to build, even though he was early to Waymo, he's rich, and he's just continuing to double. - This guy's prolific, good find. - There's a lineage, I think, of people under him. He had his initial lab, maybe at Stanford or whatever, and somebody who was doing self-driving, describing all the modern self-driving leaders. If you just trace their lineage, it's like, he had six people or seven people under him. It was that school of thought that branched out and created all the different people in the industry today. So he's very much like a grandfather to that to the industry. - He's also, he's got some range, because he created these cars things, which is the most brilliant thing on earth, but then also he has a course business. And I'm being silly a little bit, but that's not in my opinion in the same category of flying cars. But it's, you'd ask it to me, is a very respectable, amazing thing. And so it's pretty cool how much range she has. - Yeah, so all of us who create courses were just like these self-driving car guys, right? - You have to do the other half. - Same range. - Usually range is like wide. This is almost like up and down. - Yeah, our barbell doesn't have the weight on the other side yet. So it's a little awkward to hold, so we definitely have to go and do that. But that's pretty cool though. - All right, mine came down to a coin flip between John Morgan and Jesse Cole. I went with Jesse Cole. So we did an episode with him on the podcast, and I was incredibly inspired by this guy. So he's done what I think is basically impossible. If somebody had told me that like 10 years ago, like, hey, there's gonna be somebody who is gonna make a minor league baseball team, have more followers on social media than the Yankees, and by the way, and all other MLB teams combined. They're gonna have like a 3 million person waitlist and be selling out 80,000 person stadiums and that he bootstrapped the business with his wife to 100 million plus. I just think that is like, that is playing business on like such hard mode. That is like the equivalent, if you're non-technical, that's the equivalent of rockets that land themselves. It's to take a minor league baseball team that nobody gives a shit about and a league that nobody gives a shit about with players that nobody's ever heard of and turn it into this incredible entertainment thing. And the way he did it was just so like, I don't know, from the soul and passionate, right? Like there's a lot of creativity in the, you know, being basically a modern day like PT Barnum. There was a lot of just like passion and soul to like the hustle to do this. Like, you know, he's on the pod. He's written four books behind him. They do a show every weekend. You know, like they're traveling the world. He's just doing everything. And it's just like that man, I would never, ever, ever be able to do something like that. And then the last thing was like, I don't know, he was just a sweetheart when he was on the pod. He's such a nice guy, so genuine. I think Sammy told me like they foster like kids as well. I was just like, geez, how good, like how good is this human being? And I just feel like we are lucky that there's somebody as kind of creative and such a like force of creativity and as this guy like walking to the earth. I think I even told him that on the pod. Like, I'm glad you were walking the earth, which I've never felt the need to say to another man, but I did that day. - We used to joke and have this concept of like the total man. And it was like, what does it mean to be like a great man? And he is one of the maybe three people we've had in the podcast that I would go in that category where he's like, I felt I was like, you are a very special human being and you are the epitome of what it means to be a man. - We should have just been like, can you lift your shirt up if you've got a visible lab? You're, if you have visible labs, you are in the club, my friend. Like that's the only thing that we, it's like the fitness side is the only other part of the total man franchise that we don't know about him yet. - I think that, you know, we've talked about this podcast on living a rich life, which means like there's business, there's family, there's having a good life, there's treating people wonderfully. I think that he is one of the richest people that we've ever had in the podcast in terms of a holistic rich life. He felt like a very special person. If you look through his Instagram, like he pays tribute to his wife, he talks about his team. You see him like giving these inspirational talks to his, to the players. I was just like this guy's got no flaws. It almost, it was kind of intimidating. - The one little nugget that just kind of showed a lot was they, they don't charge, they eat the sales tax on ticket prices. So they're like, it's $25 for a ticket flat. And it's like, okay, so there's always tax plus tax. He's like, no, no, no, we, we pay that. We eat the cost of that. He's like, at the scale that they operate at. That's just millions and millions of a year. Just so that the average customer when they're checking out feels like they were kind of taken care of versus being stuck at two. And which is how ticket master and these other things, live nation, like when you go buy from them, you just feel like you're just being mugged basically at the checkout counter, right? It's like, oh, and then here's the service fee, convenience fee, parking fee in this fee. And like, it's now triple the cost. And I just thought like that little nugget of like how they, they don't just leave money on the table, but they put money back on the table. I thought told a lot about like, you know, actions versus words. Everybody says they're customer friendly. Who actually, who actually does that? Very few people. - We made, we talked to him. We were like, he made a comment where he was like, whatever you see that you've seen for predictions on how big our business is, it's much bigger. And so like, I thought that was really cool too. And he didn't even say it as a flex. I think we like teased it out of him. But he didn't talk about numbers at all other than that one comment. And I thought that was really cool. - Yeah, that was amazing. All right, next category we'll do is, we'll do the one we were about to do, which was, what was the biggest personal - Coolest moment of life. - Coolest moment for you. - I've got one. I've got one. So Sean recognizes this thing where we go to Mr. Beast's house and, or his town and we like, tour his property and play basketball with the bunch of successful people. Last year he had someone that was like the 90th of richest person in the world. He had all these powerful people. He had Mr. Beast. And Mr. Beast was giving us a tour of his campus. So it felt like a movie studio. And all of these guys there were trying to kind of be cool a little bit in posture and not, and like Mr. Beast was saying the most ridiculous things that you could imagine. Like where you have this guy living in this home for one whole year and he can't leave the home until he loses 100 pounds. And he's like, I spent this much money on this studio and like we're doing this. And he's just saying like ridiculous stuff. And everyone was trying to be cool. Like, yep, this is what it takes to be the best. Totally get it. And Jesse Itzler, who was there, was in the back. And he was like, this is the craziest thing. He was like, why is it anyone calling this guy out? This is the most ridiculous stuff I've ever seen. I can't believe this. How does one person live this way? This is just insane. And Jesse Itzler was like the most sane person there. Which he wasn't like insulting Mr. Beast. But he was like, and he was like a very reasonable person. And Jesse Itzler, I think him and his family are billionaires or near billionaires. He's very successful. And we've met Sean a lot of people on the internet who appear a certain way. We've met him in real life. And there's oftentimes there's a gap. Or if you do meet them in real life, you think I don't want to be like you. Jesse Itzler, it was one of the coolest moments in my life to meet that guy. 'Cause he was better than he appears on the internet. And he was very inspirational. And he was like, can we acknowledge that this is just insane and ridiculous. It's cool. But it's just like, this is insane. Like there was a funny thing where Mr. Beast, like he parks his car like in front of the entrance of the building. Like he drives his car over the parking lot. And then Jesse made fun of him. He's like, dude, there's an open spot right there. What are you doing? And I just thought it was funny that he was like a teasing him. And b, he was just-- He didn't get swept up in it. Like the rest of us-- No, no, and it was so funny. And we were talking about some ridiculous stuff. Like we had a billion there there who was talking about how aliens are real. And he knows this because he hangs out with like White House people. Like it was like pretty funny stuff. It felt like-- You could see that new documentary, by the way, about that topic-- I've been wanting to watch this. Yeah, there's like a documentary-- What is it called? Do you remember the name? Let me pull it up. When we was there, it was-- I don't know if I won't say who it was. But it was a very powerful person. He goes, tomorrow, you're going to see a news story about aliens. I know all about it and they're real. Like he was talking about it. Yeah, it's called The Age of Disclosure. I watched it. Color me, not fully convinced. But you know, you should watch it. Partially convinced. Did you agree that Jesse Asso was just the man? Yeah, so my coolest moment's also a Jesse Asso now. We didn't plan this, but-- No. I was at his house yesterday. I flew to his house. I spent all yesterday with him. And my coolest moment has to do with that. So-- What were you doing with him? Recording a podcast? Sam's jealous. Sam, you knew we were doing that. Sam's coolest moment was meeting the guy. And you just dunked on him being like, I hung out with him yesterday. Well, he did a talk in Manhattan just the other day, but I already had plans, so I didn't even get to go. So it just shows how much I really care. But no, he was-- [LAUGHTER] So I just flew to his house. And so the coolest moment of the year, all right. So last year, this time last year, Jesse came on the podcast and he explained to his New Year's planning process and philosophy how he attacks the New Year. And Sam, I don't know if you remember, but we were both pretty inspired by it. And one of his core concept is this concept of a misogi. So he says, the years fly by. If you ask me right now, what did you do in 2018? I don't know. I'd have to really think, how old was I? Where was I living? What was I doing? Whereas what he does is he picks a misogi, which is a Japanese ritual of a challenge, a hard year defining thing. So you'll always remember, oh, that was the year I hiked this. I hiked that first. That was the year I did my first Iron Man. That was the year I did XYZ. And he could tell you 2015, 2016, 2017, you know, 2015. That's the year that David Goggins lived in my house and I trained with Goggins. 2016, that was the year I lived with the monks. 2017, that was the year I did my first, whatever. And so after the pod, I was trying to, I was like, pretty inspired. I was like, what am I going to do? And, you know, Jesse's really adventurous. He's big into these like endurance races. That's never something I've been like drawn to. So I had the will, but I didn't have the idea. And that night, I'm, before I went to bed, I was watching, I was on YouTube and I saw this recommended video of this. I don't even know why I clicked it. It was like, this dude playing the piano. And it was this guy who's, he's this Italian composer. He's basically the most famous piano player in the world at this point. He's like a modern day composer. And he was playing the song. He was playing it a performance he did at the Steve Jobs theater, which was like 10 minutes away from where I was, I was at my sister's house, 10 minutes away from her house, where I was that night. And I saw it and I was like, what if I did this this year? Like, forget business, forget it. I was like, what if I, what if this was the year I learned, you know, I can't dance, I can't sing. I've never played a musical instrument. Like, I don't have that innate talent. But like, what if this was, what if that's a thing I picked up? What if I could just jam out on the piano? Specifically, what if I could play this song? And so, as you know Sam, I've been practicing all year and I love the Instagram stuff. I've been learning to play. And, but you know, the one thing I didn't do was like, the way Jesse's philosophy is, is that when you decide you're gonna do something, you don't just make it a wish or a goal. You plan a date. It's like, I'm gonna run this race on this day. I'm gonna take my kids here on this day. It's on the calendar. It's a thing I'm working towards. So that was the one part I never did. I was like, I don't know, what am I gonna do? Piano recital, like, not like 70 years old, I don't know what to do. So yesterday I'm at his house and he's given us a tour and I'm there to do a podcast with him, the another annual planning thing. And he's, we're walking by. He's like, oh, this is my favorite thing in the house. This is a piano. My mother gave me before she died and I was like, do you play? He's like, no, nobody's ever played this piano. Like, you know, since we got it, it's here, but I love it. And I'm like, in my head, I'm like, oh, this might be the perfect thing. Like, that was my misogi last year when we did our annual planning. We're doing it this year. He doesn't know that he kind of triggered me to actually like go do something. So I was like, I'm gonna do this. So when we were talking about, I go, can I show you mine? But I'm a misogi and he's like, well, what do you mean? I was like, let's walk over here. And so we go and I play this song. Now, I'm playing this song. No, no, it's not a singing thing. It's just a piano song. I'm playing this song and just the context here is like, I've been playing this every day in my house. I play upstairs in my room. And honestly, like, nobody particularly gives a fuck. Like, my wife is like, good for you. But can you come help with dinner? Like, you know, she's like in the middle of three little kids. Like, you know, it's not like I'm getting a pat on the back for this thing. My kids don't really care about classical piano music. My wife doesn't really care. I have never really played for anybody else. And so this is my first time ever playing for anybody. And I turn when I was done and it was like the craziest thing. So Jesse's there, he's crying. His head of strategy there, she's crying, holding the phone. Sarah, his wife, who I had never met, she's the founder of Spanx, had come downstairs 'cause she heard somebody playing the piano. She's, she's like weeping. We have this all, this is gonna be crazy. It's all on camera too. I happen to have a camera guy there 'cause we're recording the podcast. So basically, like, there's this full circle moment of last year he planted this seed. I worked hard on it all year. That's awesome. There was no real like payoff for it. There's no like purpose for doing it. I just wanted to do it. And then there was like this amazing payoff moment where they actually gave a shit about like what I was doing. And they like appreciated it. They were like that was amazing. And I never felt that, like ever. And so it was for me, it was not only the coolest moment here. It was one of the coolest moments of my life if I'm being perfectly honest. I'm a little embarrassed to say it, but it really was this like incredible, like high. And it was totally serendipitous. I didn't plan for any of that to happen. It's this song called, I don't even know how you say it properly, it's a Italian, but it's a new bowl beyond shadow. I don't know how you spell this. It's pronounced a second word, but I'll put it in the description of what I'm saying. It's this great song. And I was like this, I was like, I don't know what's happening. I don't know why everyone's crying. I don't know what's going on. But like I feel like my parking pass just got extremely validated just now. Thank you guys for that. - That is so cool. - What did they say afterwards? - Dude, he couldn't even continue the pod for like 20, he's like, dude, I'm blown away. He's like, I need like a minute. And he's like, he was like, that is so cool. He's like, you know, you're 37 years old. You pick up an instrument like, you can do that in a year. He's like, if you could do that in here and his son had come down to listen while we were doing it. And he's like, I'm just so happy my son saw and heard that because I hope it planted a seed with him of like, yo, you can, if he could do that in 11 months or whatever. Like, dude, you could do anything. Like anything is on the table for you. And he was just like very inspired by it. And I was like, here's the guy who I admire. Like, you and I have both talked about this. Like, he's all kind of like entrepreneurial North Star. Like a guy who lives, a life well lived all around. You know, four kids, beautiful relationship with his wife, does all these adventurous trips with his friends. He's in great shape. He runs 100 mile marathon. He's had incredible business success. He's a great, you know, contractor. You know, he's just a prolific guy. You know, he's built brands like Zico Coconut Water and sold a company to Warren Buffett. It's like, what more do you want out of life, right? Like, this guy's done. He played a game in a way that I would love to play the game, the game of life. And so to kind of get like that moment with somebody who I kind of admire, that was definitely my coolest moment of the year. - That's really great. That's a very special. - Yeah. I gotta say, when I first saw that you were learning piano, I thought that was the coolest thing I had ever heard about you. So I think there's something, no, genuinely. Like, that's not to dismiss any of the other stuff. But I was just like, you know, when you're a creator online, as we talked about earlier, people make these assumptions about you. They kind of sometimes dictate what is in your orbit. And for you to be like, no, no, no, this is something I want to learn. I might not even be sure exactly why, but I'm going to go do it. It's not what people expect. And then to do what you just did. Like, I actually think that is so cool. - Yeah, I commented on this podcast. I was like, you know, all this business stuff is great, but the piano thing, it's for some reason oddly inspiring. - Well, the funny thing is like, in the moment, it never feels that way, right? 'Cause like, I'm walking out of my piano teacher's class. There's only, it's like, our brand and good luck, buddy. You know, there's only seven year olds there. You know, their parents are there. They're looking around like, where's your kid? I'm like, no, no, it was me. Like, I was the one getting the lesson, the piano lesson. And it was just like kind of a odd thing to be doing, you know, pretty regularly. But, you know, again, trusted my gut went with it, just like leaned into it. You know, it was like, all right, I'm having fun. So, I'm not forcing myself to do something I don't want to do. Why does everything have to be like with an agenda? And, you know, this kind of like, validate like, yeah, just keep doing that. Good thing do happen when you, as you keep doing that. Don't worry, like, you'll also get the rewards you seek in life, even when you're doing the stuff that seems like it has, you know, no rewards. You're just doing it because you like it. - Next podcast, I want to know all of what it was about, hanging out with him. - Yeah, we'll do. - What about you? - Step by it, my coolest moment. I was in between two, I did a big trip to Africa and if you haven't done Gorilla trekking, it is one of the most incredible things I've ever done. - Gorilla trekking, what is it? - Trekking. - Yes. Yeah, trekking, trekking, you do both. Basically, there are. - Are you trekking down a gorilla or are you doing something? - Well, you're trekking. - Families of gorillas that live, we did it in Rwanda, they have it in Uganda, not many countries other than that and they're wild. So, yeah, they live in the wild and they move every night. So, they have these trackers who go out every day and try to locate them and then you trek through the rainforest, truly, there's mud up to your knees at points and try to find them in Rwanda, but super cool experience. But my actual answer is going to see the World Series with my dad. He's been a Blue Jays fan since I, before I was born. The last time they won the World Series was in '93, they had a double year, '92, '93. And then I was born and ruined it all. And so, he kind of makes fun of me for that every year and is also the person who goes and is there years, there year they made these trades, watches every game, 160 plus. And he's also where I get every ounce of my cheapness from and so, he would never, ever buy tickets for himself. And so, yeah, once they hit the World Series, I flew home, bought them tickets for game six when they had their first chance to win, didn't win. Then, yo, let it for game seven, totally worth it. I can't really think of a better way. - Oh, you did tune around, that's awesome. - Yeah, I mean, I wish they had won either of them 'cause they lost, but, yeah. - That's amazing. That's a great thing to do. That's a really great thing to do. I could see why all NBA players, like their first thing is, like, about my mama house, it's like, I think there's probably like very few things you could do that will like, you know, feel as good as like taking your dad or your mom to like, to do something that they would love to do. They'd never do for themselves. - Yeah. - And like, you know, get to do that with them when you're a grown-up. - Do you guys wanna combine frame breaking person in favorite guest? - Okay, what'd you got? - So, what do you have a favorite guest? - Well, let's explain what frame breaking is. - Okay, so, me and Sam use this term a lot. Frame breaking, everybody walks around with some frame, and frame is like a border, right? And everything that's inside the border is what you sort of, I'm used to that. I've seen that, I expect that. That's what's in the picture. That's how wide my lens gets. And then occasionally, you'll meet these people who will just completely break your frame. And it's like, oh, I didn't, like, it's like, imagine a painting where somebody starts drawing past the frame onto the wall. You're like, what? You can't go out there. And so this is maybe somebody with like, extreme ambition, or they live life to the fullest in this way that you don't really do. Or they're really, you know, really intentional about their time, or, you know, there's these things that people do that you thought you knew what level 10 looked like in that category. And then you realize, oh, what I thought was a 10 is a 7. And now I know what a 10 looks like. I actually, like, somebody's broken my frame. They've turned the volume knob up further than I thought it could go in that aspect of their life. So that's the setup. Who was your frame breaking person? - So there's this Aristotle quote that I've been thinking about for like a year now. I think last time when we did this, I was saying I was trying to use my phone less. And there's Aristotle quote, it says, excellence is never an accident. It's always the result of high intention, sincere effort, and intelligent execution. And the reason I think about that all the time is because I don't know about you guys, but like if I'm on a Zoom meeting, I'm probably browsing the internet. If I'm watching TV, I probably have my phone up and I'm doing something. Like there's this constant pattern of interruption and never focusing on something. And it's kind of been tearing me apart. It's kind of making me gone mad. And so I've been working so hard on being intentional about my attention and focusing on excellence, but in a very few amount of things. So just picking a couple things and being great. And we had this guy, I don't think you were here, Sean, but we had this guy named Wilkiderra, who wrote this book called Unreasonable Hospitality. And the story is, if you guys have seen the bear, it's one of the inspirations for the bear, the TV show. But basically the story is that he owned this very famous restaurant in New York, called 11 Madison. And they're famous for going above and beyond. For example, someone was-- - Was it at the top rated restaurant in the country? Or was it like the claim to fame? - It was the top rated restaurant in the country. In part because the food was special, it was a Michelin Star place, so it was fancy. But the other part was that they were known for being unreasonably hospitable. So I'll give you an example. They had this couple or a family from Europe come to the restaurant that they had planned for months to attend. And Wilk or a waiter overheard them say, "We're leaving tomorrow, but the one thing we didn't get to experience was a New York Street hot dog." And so Wilk has this guy at his company who they called him the Dream Weaver. And his only job was to make dreams come true to their customers. And so this guy ran outside and he bought a street hot dog or a couple of them and they chopped him up and put like a cute garnish on it. So it sort of looked like it was a fancy restaurant food, but it was actually a street hot dog. And they said, "We heard you talk about you wanting a hot dog. Here you go. Your dreams have become a reality." And that's rooted in unreasonable hospitality, but the reality is it's about being excellent. And he gave this amazing spiel and it's crazy. This did not-- I think this hit on Spotify, but it did not hit on YouTube. But this was the best podcast I'd ever recorded based just of why he told me of the idea of just-- he was like, we are going to go above and beyond and we are going to be excellent. And I found that to be kind of overfilling my cup, not just in the business category, but in life of just pursuing excellence for the sake of just trying to be great at a couple things. And I found that to be a very inspirational book and I find him to be a very inspirational person and he kind of broke my frame. - That was awesome. - That was an awesome rant and summary of it too. I love that. - Thank you. It was awesome. - That scene in the bear is the best. They recreated that idea in the bear. And it was like peak, peak television. - It was the best. And then my favorite guest, sleeper of a guest, Sean Frank. So Sean Frank's this guy who's the CEO of Ridge Wallet, which is a popular Wallet company. I want to-- guys, this guy is so funny and so interesting, Sean, because he's kind of like you and I, like he's silly and everything. But his silliness is, I think he's actually a very serious person and I found this blog that he wrote last year. Listen to this. He said, "My goal is to sell Ridge for a billion dollars in the next three years. I have to time it right because we're coming out of a bubble and interest rates are going to go up. And then I'm going to come back down hopefully by 2025 and then by 2006 or '27, I'm going to sell this company." And I just thought it was hilarious that this guy called his shot like that. And if he listened to the podcast that we had with them, he was a very direct person. And I find that to be incredibly refreshing. So I think Sean Frank was my favorite guest. He's a great follow on Twitter as well. Dude, he's like a wholesome guy, but he's very blunt. And I find that to be a very cool combination. Yeah, he's funny. So that's my favorite guest, my favorite frame-breaking people. Today's episode is brought to you by HubSpot. Did you know that most businesses only use 20% of their data? That's like reading a book, but then tearing out four-fifths of the pages. Point is you miss a lot. And unless you're using HubSpot, the customer platform that gives you access to the data you need to grow your business, the insights that are trapped in emails, call logs, transcripts, all that unstructured data makes all the difference, because when you know more, you grow more. And so if you want to read the whole book, instead of just reading part of it, visit HubSpot.com. Steph, you want to go next or-- Sure. Have you guys heard of Fiona Oaks? No, who is that? Frame-breaking person. OK, so I discovered her because I've gotten into running lately. And I watched this documentary. Spell her name. Fiona Oaks O-A-K-E-S. This documentary was about her. It's called Running for Good, the Fiona Oaks documentary. OK, so get this. She has been a vegan since she was six. She lost her kneecap at age 17, due to an injury and medical complications. Yet she is this crazy marathon woman. She lives in some like farm area in England. She just runs a crazy number of miles. Doctors to other patients who have lost their kneecaps are like, you can't even walk downhill. She's running these marathons. She has multiple world records. And the craziest part is she does all of this because she just loves animals so much. She shouldn't grow up running and enter competitions. She wasn't on cross-country. She just, one day realized, oh, I'm pretty fast. And then started entering marathons to win money so that she could go fund her farm business and take care of her animals better. So this woman was just like the most frame-breaking, 'cause I'm just like, who is this? And how is she running 248 marathons? That's like 624 minutes per mile. And she just does it, like no one knows who she is until someone discovered her and they're making documentaries about her. But she just, just the craziest combination of things and she's just like, she's a world record holder. - She ran marathons before. - She lost her kneecap also or she started this hobby after. - I don't know how much running she was doing before the kneecap, but all of the records, all of the. - She lost the knee at the age of 16. - Post, yeah, post kneecap. - And she's 56 now and she's doing this shit. It's pretty wild. - Yeah, it's crazy. The documentary's funny too, because they start out and they don't share any of her times. They're kind of hyping her up and you see her, she looks kind of old and you're like, okay, sure, you know, like she might be fast for a 50-year-old, but she's not, no way she can be that fast. And then you actually look up her times and you're like, holy shit, this woman is a legend. - I don't know how these guys run so much. The more I run, the more hurt I get. - Like, she. - She doesn't have the kneecap. - I get it. (laughing) - That's the trick. Are you not willing? - Did you remember that guy with the fake legs who ran the 400 meter in the Olympics? - Yes. - Oscar, if that's legal. - He also went to jail for killing his girlfriend. - Yeah, he killed his wife. Yeah, I always thought that was nonsense. Why did these guys. - He broke a frame or two. - Well, like, why do they get to be in the Olympics? Like, they don't have any. - Is it in the normal Olympics? - Yes, he was in the normal Olympics, which is nonsense. He doesn't have any legs that can get full of lactic acid. They're like metal legs. Like, why does he get to go? You know what I mean? It seems ridiculous. - That is ridiculous. - It's ridiculous. - I'm enraged. - Yeah, it's ridiculous. Fiona Oaks, what's the documentary called? - It is called Running for Good. The Fiona Oaks documentary. - Did you have a favorite guest also? Or do you want to just use her for both? - No, I've got a favorite guest. You mentioned him before. So maybe he's your favorite guest. He's recent, John Morgan. I listened to a bunch of the episodes and there were people like, there was the exploding kittens guy. There was Eric Ryan. There was Sheel. Like, all of those people, I went into the episode expecting to like, I went into this episode expecting to not like John Morgan. And he just was incredible. The number of businesses that he's gone into, whether it's his attraction stuff, apartments, ad agency, tech company is insane. But it was his one liners that I was just like, dude, this guy simplifies the, all of this like shit that us tech company people over complicate into just the best lines. He's like, I don't hunt deer, I hunt money. When he's talking about his URL, he's like, I went for people. - Just for all. - Yeah, he was like, basically, I was worried people couldn't, spelled justice. So. - For the people. - Yeah, he went with it for the people. He also like had this line where he's like, I'm good at sharing the profits. There's actually something to that. Like so many people are so bad at spreading the wealth. And he's just like, look, I treat my people good. You know, I share the profits. - Yeah. - So he got on. - Balls, crazy number. - He got on and Charlotte and I think, I don't know who booked them but we didn't know, I don't think we entirely knew what we were getting into because he's now he's on this tour, but like, there wasn't a lot of information about him. And we, I don't think we knew what we were getting into. I know I was going into it like, ah, we'll see. The first sentence, he goes, I got these attractions, this upside down museum. And he goes, it let me tell you, it (beep) prints money. (laughing) - It's like, no, you didn't say money. (beep) - He didn't. - Yeah, he goes with (beep) prints. He said the effort so hard, and we don't say the effort really on the show. And we both like, eyes went open and we were like, buckle up, baby. We are going on a roller coaster. This was something and there was 20 lines. And I showed it to my dad because Morgan and Morgan, I think is, they have an office in Missouri, so that's where the commercials. And he was like, you can't air this. This is going to ruin this guy's reputation. And I was like, I don't know, man. I think he knows what he was doing because he, I showed up, I was going, he said the effort, literally 15 times. And another time he goes, do you know why we win? Our competitors, they're lawyers, they're shit. And then he goes, and then he goes. And then when we win, we go into a case, and they don't want to settle. But six weeks in, they see how serious they are, and they want to settle. And I go, you and I take him for everything there were. Like he's like, he was a very vulgar guy. But if I was like a Netflix show runner, I'd just be like, I need to follow him around. 'Cause I'm going to build like, you know, already gold characters around this guy's personality and the way he rolls. And we go, why are you even, we said, why are you doing this? He goes, because it's good for business. I also love that he's not, I mean, he built a tech company, but he's not in our tech world. So he'd be like, I was on the business insider, or he'd be like, Sean, have you, are you aware of this thing called First Principles Thinking? And I was like, this guy's a G. And my whole thesis was what would Google do? Yeah. So that was awesome. Sean, what about yours? Yeah, he, I mean, he was amazing. Also, I would say one other thing about him, which is I had this opinion, I don't know, from where it came from, but just my default, never even thought about it again, was personal injury lawyers, sleazy ambulance chaser blah, blah, blah. And it's like, wait a minute. So what's this actual story? His brother gets basically paralyzed on the job. As poor representation, he gets mad about that. Decides, I'm going to go to law school, become a personal injury lawyer to fight for, you know, fight for that. And it's like, wait, yes, it's basically people who are, you know, it's your fighting for the common man against large corporations for the most part. And it's like, I wonder why this isn't seen as a more, as a more noble profession. Like, obviously there's aspects to it. I get why it gets that bad rep. But like, I don't know. I think it's, I think it's over, I think the public opinion is far overrated on negativity towards this profession and this way. - I totally agree, man. Have you ever like known someone who got hurt at work and you're like, this is a travesty. These insurance companies should be paying you this much more. Like, there's nothing you could do. You know, have you ever like tried? Have you ever like gotten a car or my car got messed up? And I was like, this car is worth way more than you guys are telling me, but I just got to take it. Now imagine that this was like your mom who got hurt. - Exactly. I think most of his cases are against companies like insurance companies, right? So it's a little weird that they have their reputation. All right, I have a frame breaking person that you guys probably don't know. Her name is Kristen Berman. And Kristen is somebody I met in an event. I went to one of, that's why I lied. I did go to one event this year. I went to the dialogue conference. And honestly, it didn't love the conference overall, but there was one conversation. I thought it was really great. And it was this conversation where Kristen was there. She is partners with Dan Airelli. So if you've ever read the book, predictably irrational. He's like one of the famous behavioral economists in the world. - Like she runs business partners or like married. - They run irrational labs, which I think is like a consulting. So companies come to them and you know, like pandex press will come to them and be like, hey, we want to provide healthy options. But like, how do we frame this in a way that will be like, you know, people make the choices that they want? Or how do we get people to choose to insulate? How do we get people to choose to insulate their water heater? Cause it's good for the environment. It'll save the money, but we can't seem to get them to do it. What are ways we could do that? So they'll go to them and try to say, you guys understand how people's consumer brains works? What are ways to do this? So anyways, she's telling the story. And the reason it's a fraying breaking story is she made some money. So let's just, I don't know, I'll just make up some numbers. Well, she made a couple million bucks, let's say. And at the time, her and her husband, and I think maybe kid, but her and her husband were living in let's call it a two bedroom, like a two bed apartment. And what everybody I know does is you make money and then you upgrade your lifestyles. So you go from a two bed to a three bed, to a four bed, to a five bed, whatever. And then soon you're at the same, you talk about like a 17,000 square foot mansion. And you know, the more you keep going. And that's how they used their money to improve their life. She being a behavioral economist had a very different perspective. And it was not out of like trying to be a good person or do something different. She was just like, well, this is what the data tells us matters. And so she was like, what she did was she kept the same apartment she was in, but she bought the three or four units right around her and created a basic compound. And then invited people who they really liked. So, you know, people that they basically built their own little micro community. So it's like, who would be an amazing neighbor with us? Like they rented it. She rented it at a good rate. She rented it at a low market rent. And she's like, you know, I just, you know, I didn't even matter. We're not trying to make a rental property and get this cash flow. I'm not trying to upgrade my own lifestyle, live in this baller place. No, like basically the data says that like the people you have around you, your close knit community is the number one thing that will improve your happiness. So we did that. So we bought these other units. We now have people, you know, like kind of like who are friends or friends adjacent, like apply to come in. We're really rigorous about who gets in. And then when they're in, you know, they're a part of our life. You know, like they're where we see them all the time. And it's been amazing. Because she wasn't even really like preaching about this, but I was kind of like, wait a minute. Like this is, I, like that sounds simple, sounds simple to do. I don't know anyone who's done that. Like do you know anybody? We know a lot of rich people. Do you know anybody who's actually done that? Well, I kind of did that. Me and Neville bought homes together. Bro, you moved away. I had, yeah, I moved away from doing that. I moved away to be closer to family, but I will say we were intentional about it. And it was freaking awesome. Yeah, you might be the only person I know who's also kind of like been like, I'm going to live on the same block as this person. And that's more important than getting the bathrooms with the marble and the way we want, you know, how most people I think pick and choose what they're going to do. In fact, most people I know who make money, they isolate themselves. They move into more private communities, bigger and bigger places with bigger and bigger lots. And they basically like create a pocket of loneliness because maybe they're family to kind of afford to live right next to them, or their friends aren't also in the same, you know, either category or looking to move at the same time. And they move into a place where other people are used to not talking to each other. And they, it's like isolationist. So I just thought this was amazing. I kind of broke my frame, but it was very inspiring because as much as I'm inspired to learn how to make money, I think Morgan Hounsell said it best. Like, you can either use money in one of two ways. Number one, as a tool to improve your life, or number two, as a measuring stick to measure your, your self-worth. And I, you know, it's so easy to get caught in the money as a measuring stick thing. Money as a tool to improve your life. That means you got to learn how to spend it just as much as you got to learn how to make it. And so he's, you know, this, this was an example of like, how to actually spend money to improve the quality of your life. We should have her on. This sounds great. Yeah, we totally should. She was awesome. That's cool. That's a great one. I'd never heard of this, this person. That sounds badass. Does she have a book or anything? Or is her, or Dan is like, the rational was kind of like part of their thing. I don't know. I don't know, I don't know too much, but, yeah, let's have her on. She's going to be great. This is for the folks out there who have a business that does at least $3 million a year in revenue because around this point, that's when you're able to look up after being heads down for years building your company and you realize two things, one, you've done something great, but you're still a long way from your final destination. And two, you look around and you realize, I am all alone, I've outrun my peers, which means you're now making $10 million decisions alone by yourself. And that is when mediocrity can creep in. My company, Hampton, we solved this problem by giving a room of vetted peers of other entrepreneurs who are going to hold you accountable, call you out on your nonsense and help show you the way. Because the fact is, is that there's only a tiny number of people in your town who know what you're going through and who have been there. And they're hard to find. The biggest risk is not failing. You have a company and it's working. You're going to be fine. But the biggest risk is waking up 10 years from now and saying, shit, I barely grew and business and in life. And for people like you who are ambitious, wasted potential and regret is what we want to help you to avoid. We have made so many of these groups and we have a thousand plus members and I know this stuff actually works. It can change your life, it changed mine and I know it will change yours. So check it out, joinhampton.com. And what's your favorite guess? Favorite guess was Nick Mobray. So this is basically the closest person to Elon Musk that I've ever met. Not like closest as in like friends, but like closest like, oh wow, you're basically like Elon. He just, you know, and Elon was born in South Africa. This guy's in New Zealand and he'd went into the toy industry. And if you haven't heard it, the pod he did, he does very few podcasts. I think when I was doing research, it was like one interview from like 15 years ago. It was the only thing I could find. And it took like 30 emails to get him to come on and he was amazing. That's a good dude and his story is like, like a movie, you know, literally like sleeping in a bush, you know, in China trying to, trying to make it happen, like it was just unbelievable. Like the sort of sleeping on the factory floor mentality, the level of grit, living off a dollar a day until they made it. And now, you know, the brothers are the wealthiest men in New Zealand. They're built self-made billionaires, own the whole thing, not only built one of the biggest toy, probably a top three toy company in the world sitting in New Zealand, but also built like, you know, a top three diaper company, also built a top shampoo company like this guy is insane. Like, you know, he was saying how when he, he got like a, you know, that living off a dollar a day in China eating McDonald's, you know, like kind of all the dollar menu type of thing, got caught up to him and he had to like get his, like, small intestine removed or something and he's like, you know, when I was in recovery sitting in the like hospital, I decided like, I was watching TikTok and I decided like, I'm going to build one of the biggest brands on TikTok and he built like the biggest diaper brand as a side quest using TikTok and I'm like, this guy is an animal to the point where after the pod, I don't think we caught this on the pod, but he said something like, I asked him, I was like, did you're like Elon, have you ever met Elon? He's like, no, I've never met. I would love to have met him. I was like, you know, at one point, me and my brother, we were the largest shareholders in the world of Tesla stock. He's like, I'm a big fan. And I was like, what do you mean? He's like, yeah, I think we own, I think they own like, I forgot to say one percent or four percent of Tesla, just personally they owned it. And he's like, yeah, we, you know, but then when COVID hit and like the world stopped and the factories had to shut down, we didn't know, we had such a huge position, we, you know, we reduced during that time. He's like, huge mistake. We left like 15 billion dollars on the table by not holding for the next five years. And he's like, but to the point where his brother like flew to California and installed cameras on buildings that had an angle at the Fremont factory because they were like, this is such a huge position, we should monitor the factory production. And I was like, this is the most high agency person I've ever met in my life. I was very, very inspired by Nick Moby. It says in Wikipedia that they're both, they're worth collectively 20 billion dollars. I didn't realize, I thought that he was a billionaire, like one billion. That's incredible. No. And now they're like 3D printing houses, like this is, they're doing crazy, crazy, crazy stuff. And the base is just the toy company, like that was the foundation of the wealth. Yeah. That is so insane. When you hear these people who have side quests that are like orders of magnitude bigger and better than any you've ever built, yeah, it's, it's, wow. Wow. That was awesome. You, I knew the story, but I didn't realize how successful they were. That's really amazing. Um, okay. We probably only have a couple more that we're going to do. Do you want to do? Which one do you want to do with? Biggest change you're making and then the meme of the year, maybe? Yeah. What yours? What's your biggest change? All right. So, uh, after hang out with Jesse, I was like, what's my new misogie going to be? And we were both talking about, um, he was, he was, he's written a lot of books, but he was like, dude, honestly, he's like, I feel bad. He's like, I don't read that many books. He's like, I don't even read five books in a year. He's like, I can't believe it. Every, something I really feel like I should change. And I was thinking about this. I've thought about it very similarly. All right. And so I was like, took my phone and I just deleted X, deleted Twitter, deleted, uh, YouTube, deleted Reddit. And I was basically like, I think I can give myself back 10 to 15 hours a week of time and mind space. And I'm just going to not consume any social this year. I'm just going to get off social completely. I'll still post. I'll have my team like post stuff like I can create for social. I just can't consume. And I'm going to, I call this the Luca Dongett trade. It's like, what if I could get the best thing back, you know, and which would be like reading some of the best books of all time. And I'll give up some crappy assets, you know, I'll give up, um, you know, some, some problem riddled assets like, you know, all the, all these different social media apps. And so that's my trade I'm making for this year. Damn. How, when did you make the change to lead the apps on the flight back? Yes. So many days ago, I was like, I was like, how's it going so far? I changed for next year. Yeah. Okay. I started early. So it's like, I do, I use to use social media just like you guys yesterday. I know exactly how you feel. I can't wait to look down upon people who use social media. Imagine how self-righteous I can be. That's a great move. I use, last year I used the brick for it or I think it's called brick or the brick. It was really helpful. And I don't actually don't have social media on my phone. But I do use it on my computer. So it, which is not good either. But that's a good move. Yeah. Um, you already do this. You read like 25 books a year and I think you're very like, I read a lot of books lately. I'm breaking your phone and putting your phone in a box. I think you're, you're very self-actualized in that. Whereas I'm still like the mouse or the rat like pushing the pedal trying to get a pellet of cocaine out of the thing, you know? Having a second kid has reduced my reading to like close to nothing because like I get up extra early and I go to bed and I'm like, I have to go to sleep. No, so I haven't read a full book in months. It's like, I'll get through something and I'm like, it's taking me a month to read this thing because I like, I basically have to get up at six and I'm like, at 10 I have to go to sleep. I'm so exhausted. So, yeah, having kids has basically room, a second kid has ruined my reading. The, what, wait, what will we do in habit or change? Change for next year. I, you're not going to see this, Sean. But lately I've been going a lot harder on Instagram and Hampton is going to be, we have this like YouTube channel called Moneywise and we're going to rebrand it and call it Hampton and we just rented a new office down the street from my current office and it has seats for 60 people and a big studio. So, I'll be recording this from that new studio and we're going to be creating a new YouTube channel and I'm going to be doing a lot more Instagram content and I feel like the other day I did a video and I'm like, recording and I'm like, so I talk about this on my page and I'm like, oh my god, that's like central like a boomer. I can't believe I just said that. Well, I'm going to be going a lot harder on content and it's going to start with me writing. Are you doing this to grow Hampton or are you doing this because you're like, I want to be influential or I love creating content? Where's the, what's the, what's the true why on this one? Well, I started my career because I enjoyed creating content and then when it became a little bit of a job, I disliked it as much and so I put it away for a while and then I was like, look, the best way to grow my company is just to do this thing and I started like doing it as a job and lately I've been doing it and I'm like, I love this. I love writing and figuring this out and so I've been doing this stuff on Instagram now for only about three or four weeks and I've got millions of views and I'm like, this is actually a fun little game to figure out and I enjoy like, can I, can I grow Hampton via content that isn't slop and I've enjoyed that. So that's what I'm, that's my big change this year. Another simple change is I've been doing it the last month to prepare for the new year. I get my workout, my workout is finished at 7 a.m. I'm done by 7 a.m. and I know that again, we're doing like self-righteous stuff here but I hate getting up early but I love having gotten up early and it's been a huge difference in just my time. Yeah. Yeah. I saw that I had this great quote. He's like, I don't know any loser who wakes up at 5 a.m. to work out and it's like, it's kind of true, right? Like, have you ever met a loser who does that? No. Like, being at the gym at 6 a.m. and done at 7 a.m., you're like, it feels amazing and it's so hard to do though. Do you think you can sustain that one? Well, I have to because it's my job to, my eldest kid, I get her out of bed at 7 30. So if I'm going to exercise, it has to be done by 7 or 7 10. And so I've been doing it now for 30 days and I think I can say, you know, the, the secret is very dumb. The secret is you have to go to bed at 10. If you're in bed by 10, this is easy. That's challenging to do, but you have to be in bed by 10. Right. Every time I wake up at 5 a.m., I'm like, this is amazing. I get so much done. Like, why don't I do this every day? And then, you know, a year later, it happens again. My biggest change is maybe kids, we'll see. I'm feeling nervous about it. Do you guys have any doubts? Is this an announcement? Are you announcing? No, no, no. Sam, are you going to ask me if I'm making these? Are you pregnant stuff? No. To be clear, I am not currently pregnant. We have not started trying, but it's on the radar. Do you want us to give you tips like tips like how to be a pregnant woman? No, not tips. More like what, what, what do you feel great about with kids? What makes you like, I don't know. I think there's a lot of, especially when you're a woman, you have to like actually, you know, grow the kid and then you have to like provide for the kid for the first few years in ways that men don't. It's a little daunting, but I love hearing from both men and women like the best parts of having kids because I feel like I don't hear those. Sean, how do you talk about this without saying the most cheesy like advice? That's the problem. It's every cliche, everything you've already heard, but it's actually true. So that's why it's hard to, you know, it's like you feel lame even saying it because it's, and it's so obvious to you when you're in it that like, you know, there's like whatever I thought life was before this was just like, you know, pregame material for, for the real game. And that's, that's kind of how it feels in many ways like level of intensity, level of like, you know, like love, like all, like a sense of purpose, like, but I would say like the good thing about little kids, it means both have little kids. Sam's are a little younger than mine, so he might not even be fully in this phase yet. Yeah. Two. By the time your kids are kind of like three, four, they're talking, they're walking, they're like, they have a personality, like they're, it's a whole deal. And they're just like a little joy machine. So imagine having like a jukebox in your house, and every time you go, you push the button, and like your mood lifts and the reason why is because kids are experiencing everything for the first time. So you get to experience everything for the first time with them being the excuse for you to like, actually indulge it and actually care and be like your own version of like a little kid. And then there's also like these incredibly satisfying moments because it's like they are, you know, like whatever you feel about like building a company or building a product, the truth is like the ultimate product is this little kid you made and you get to shape it and you get to see it grow and you get to see like all the amazing things happen. So take any of the feelings you've had out of like entrepreneurship or creativity or creating and now like add some like 3000 years of biological, you know, hard wiring to love all those aspects, you know, at a much higher level. At the stage when I see like Instagram stuff of like the dad coming home from the military and hugging the kid or whatever, like things like that, I cry. I get so like emotional by it, I was, I hold my, I put my eldest to bed at night and like she lays on my stomach and I'm like, this is, you know, like you ever think about like when your parents die, like how, like if they go to heaven or like you think about them, like what age will you remember them? And I, with my little girl every night, I'm like, this is perfect. I will remember this for forever and it's so important to be present because this is, I was like, when I feel her stomach on my, like my chest, I'm like, this is peak happiness. I have never felt this good and I get to experience it every single day and it's very special. I think that for a lot of men, you don't love your kid right away and it takes a little warm enough to and I'm at the phase of my life now where I'm like, I like, I say it says a joke, but it's sort of real where I was like when I got married, I felt like I'll kill someone to protect you. And then when I had a kid, it was like, I will die for you and that's a very like weird way to think of it, but it is so fun to be, or not, I don't know, fun. It feels so great to just know I'm willing to dedicate everything I can to this thing and it feels really good to feel that way. And the downside and the upside are both the same. The downside is like, oh my god, this is a lot of work and I don't have control over my time or my schedule the way I used to. And for people like us who are like, wow, there's always more projects I want to do and things I want to learn and stuff I want to go do. And all of a sudden, it's like, oh, I can't, I don't get to, you know, like I don't get to do that. It's not my schedule anymore. That's the worst part of it for me at least, like unless like there's like a health issue or whatever, like that's the worst part of it on just like normal life. But also the best part of it is like, it's not about you anymore. It's like actually all the problems in your life, all the bad feelings you had was like over, like just an over importance of the self. And so the thing with kids, that's great. It's like, it's about them now. And so you get like the highs from that, but you don't really get the same amount of lows because you don't have that sort of self-rumination, self-indulgence of like all the little things that bother you in your world because it's really not about you anymore, you know? Really, yeah, I had a friend who had a kid recently and I visited her and she was just like, your emotional spectrum is just stretched. But in the most beautiful ways because you just, yeah, you're responsible for this being when she was like walking out with her kids for the first time. She was like, I've never felt more stress because I just saw all the things that could, you know, maybe harm my child. But at the same time, like you're saying, it's more of like a, it's like a new set of emotions. It's maybe not as self-centered. It's just like a more interesting aspect of life that like if you don't have kids, you're never going to get to experience. Is my sense? I haven't had them. But like that's, I find that. That's a good way of putting it. Like, oh, there's like three new colors you didn't know about. You know, it's like that. It's like a whole lot of the thing you get to see. And I agree with you. I hate saying that because when people don't have children, it's like it's not a reversible decision. So I don't ever want to make someone feel bad and, you know, so I don't love talking about that. But I do feel like it's sort of like the first time I've ever felt like my, my purpose in life is being fulfilled. Like you think that way about work sometimes and then, and then we had it. And I don't, I hate being high in mighty and shit. But you like have a kid and you're like, oh, this is like, this is the, like, because this is why I've tried to impress a girl and be so, she would like me and then I could reproduce with her. And now I have this thing. And it's like, I am now connected to the 20, 50 billion people before me and it feels kind of special. I do strange, but it's special. Yeah. It is hard to talk about because it's just, you feel, you feel lame and cheesy and you don't want to, like, it's just your personal experience. You don't want to influence others. But like, when you ask, you're like, I think I want them. I'm kind of on the fence. I want to hear about it. Then like, okay. Yeah, yeah. Permission to be, to be permission to cheese. Well, and on the light note, we have favorite tweet slash meme of the year. What do you have? Let's start with Steph. Guys, mine is boring, but I just loved the May I meet you meme. It was so good. Like, what is this activist investor doing, given dating advice and just the, just the first utility you as a woman who's also in business attack. You get on Twitter. You see this happening. What was going through your mind? I thought it was truly hilarious because I think also, I don't know, like as a woman, there's so many times when like men think that they know what women want. And like, I'm sure Bill Ackman is a catch. Like I'm sure he's also like six plus feet, right? Like he's got a bunch of money and like, you know, he's going up to these women saying like, May I meet you? And he's gathering that that is what is, you know, the defining action that the women are are liking. Steph, so you saw that advice. What would your advice have been? If Bill Ackman, he meant well, right? He was like, I heard that it's tough out there for young guys. Here's a little bit of advice. If May I meet you? What's the right advice? I feel like, well, I mean, he's right that you just got to approach a girl, right? Because girls like confidence. But I also think girls like humor and like you knowing, you being authentic. And so even just going up to a girl and just being like, Hey, like, I'm really nervous. But like, I got to talk to you. This is like not the best pickup line, but I just feel like you're just walking up to a girl is like what, probably not at a 10 guys will not do. If you happen to say may I meet you, it's probably fine, but I don't know. Just be natural. I forgot what it is, but Lil Dickie has one that I, it's great. I wish I, I wish I had this back when I was single. It would have helped me, but he's like, he's like, Oh, I have the perfect pickup line. He would go up to a woman and he'd be like, what's your, what's your availability as far as being hit on right now? He's like, she would laugh and she would know my intentions. And then like, I gave her it out and I gave her it in. And I like, you know, he's like, he's like, it works every time. Do you remember when you guys, Sean, or whoever was screen sharing, I just sent an example of one, but the best content on social that I'm following this year. Do you remember Sean when we talked about cinematic content? I think we talked about creator camp. Is that what we talked about? Yeah. So like, here's just one example of a podcast, but I can, well, I'll still do a few more examples, but that's just one example of a podcast, who is this Mark Brazil? Have you got, have you seen this guy's podcast? I've seen this because it stands out right in the field. Oh my God. It stands out. It's like hostage negotiation situation. And so we've talked about cinematic content. So we talked about this company called Creative Camp and I'm noticing that like, if you guys follow like these, there's about to 22, 23, 24, 25 year old kids making like content that is not just like the talking head videos and it's beautiful and it's starting to transfer over into like podcasting, which is, you know, normally they don't do this and like Chris Williamson has done this with his sets for Matthew McConaughey. And I'm noticing that this type of cinematic content where it's like a beautiful background and it's not just, I don't know, your phone, it's way more popular and I love it. I love this stuff. I'm loving internet content at the moment because of this trend. So not a trend. Right. Or a meme. Yeah, you're right. You did say meme in the year. But I think it's cool and you're right. Dude, I don't know. You pay attention to memes. I don't pay attention to memes. Anything's a meme these days, guys. But it's always like a meme is not like a long lasting thing. It's just like whatever was like the Drake video, like the Drake video or like all the trends on Instagram. Like, yeah, it's cool for a week and I love it. And then it's like, move on. I'll give you, I'll give you two. The first one. I'll give you a funny one first. I got it by a funny one. This one's just, it wasn't the most funny thing, but I got to say it's affected every day of my life. So the tweet is a reminder that tapping your credit card is a spiritually passive and feminine behavior that and men should pay via confidence and a penetrative thrust into the ship reader. And I read this. I laugh. And now every time I pay for something, I get out but think about this and I've been thrusting my friends. I've been thrusting. You got to walk around with that water cash. That's the most manly that you can do. That would be Sean Morgan. You do need a lot. That would be John Morgan right there, you know what I mean? Having pulling out a while. Give a finger lick before I start unfolding some bills. Dude. That's how you pick up girls. Just count your bills. Just in the corner. My father did that. He had like a, he had a thousand dollars and 20s and it was in a, and one time he had it in a rubber band and I was like, I'm in. So like, when I bring a wallet, I definitely like to have $500 or $1,000 of like 10s and 20s and it just looks weird in the pocket though. They know. They know something they know. And then I have a wholesome tweet and this is from Jay Yang, young, young guy, Jay Yang who said something very wise and that that you could just do things guy. He's that you could just do things guy and he said, here's the hill I'm willing to die on. He says real success is how many people thank you for theirs. And I thought, wow, that was actually really profound. And I think I'm going to steal that as like, what's the point of all this kind of like, what is the North Star as far as success goes? And I was like, I think that's the best metric. Can I say something that I've noticed Sean with you and me is, and I'm wondering if this is true for everyone or a lot of people. So inspirational, motivational, cheesy content. There's like, I don't know what's so back. It's, I don't know if it's called a bell curve. It's like an upside down bell where you're in the middle, yes, you're in the middle of your, you're in the beginning of your career and you use it like crazy. So I read so many self-help books and I would listen to Tony Robbins audio books constantly. Then you start getting in the thick of it and you're like, I just got to get this thing done. I got to spend five or 10 years doing it. Then you get past that and you're a little bit on Maslow's high, highest hierarchy of needs. And it's so back. I listened to so many like Jordan Peterson or how Alex Ramozy, like compilation clips where it's just like yelling at me or like reading inspirational stuff. Are you guys doing that same thing right now? Love me a good quote. Love me a good little like, I don't know, give me some italics. I need some italics in my life, you know, that's how I feel. I love a good quote. I've actually realized that most smart people like look down upon classic quotes or clichés or motivation or inspiration. Good. More for me. More for me. I'm all in on that. That is the index funds of content for me. I put me in. I want it all. Same. I'm going forward. You guys are into live laugh love. Yeah. Yeah. Exactly. I would say that. This is the live laugh love version. But you know what Steph? There's a reason why millions of basic Oklahoma and Missouri women have this on the walls. Oh, I know. I know. I'm just two years away. I see it coming. Yeah. If you like, I don't like fortune cookie stuff right now, you're like, I want. Yeah. I spent years reading personal development books and now I'm at that point where I'm like, I know it all. I read a new personal development book. I've seen it before. But I know I hear what you're saying in a few years, it's going to come back and I'm going to be like, these people were so wise. Look Steph, I'm going to be I'm going to be patronizing to you. You're young. You'll figure it out. You'll get better. I remember when I felt that way. Yeah. Two years older than me. Something like that. You'll get there. You'll understand what you have. So a few kids, Steph. It's. And then when you have one kid, when you have one kid, we're going to say, which, yeah, two, what do they have to? That's the most patronizing thing. Which on your foot. That's easy. Well, somebody is in like in the deep. Sean's got a gaggle. I got three. You going for more? So I get to do it to Sam. Sam's got two. So I'm like, oh, two. I don't say you're on vacation, huh? Oh, that must be nice. I'm not going to blow up her spot. I'll let you decide, Sean. But Sean's wife on Instagram is a great follow right now. She does some wild elf on the shelf stuff. And it is a great find me and Sarah will like be like, look at what she did today. It's incredible. She went to like a kid's school performance today. And this mom came over to her and she was like, I just got to say, I live for your story right now. She's like, every day I'm checking. When is she going to post it? I'm not going to do any of that stuff. But I love that you do it. And I was like, oh, God, you never want to be in that position. The other day, she took a huge wall, like imagine a one bedroom wall. And using post it notes, I think they're post it notes. She outlined the grinch. So imagine the grinch's face, but the art is like post it notes. Not as so sick. It was like a moneye. It's still up. We're not taking it down. I don't think you can. Like I like she must have like used string to like put the like make like the the grid. Right. It looks like a pretty like intense project. It was hilarious because there's the only one of the season I did with her because it was like such a big one to do. And we needed some like bonding time and so I was like, okay, let's do this. But she's a perfectionist and it's good, like good at things. And I'm good enough. It's good enough kind of guy. And so it was just an awful experience for both of us to try to do that together. Because she's trying to like create a grid. If something was off, she's like putting together furniture with your girlfriend. It's just like it doesn't. And I'm like, they're four years old. They're not going to know. They can't even see this high. So like, it's like they will never know that there was this like one millimeter gap. And you know, she had to fix it. She must have listened to the will guitarapod that I did. That was her inspiration for sure. She must be a listener. I want to hear you guys, we didn't do best new habit. Did you guys have a good one for that one? I also partially just want to brag. What is your runner now, Steph? We get it. You do this year? Yes. We missed that one. You're a runner and you're fast. Sam's like, we missed it intentionally. No, I think you're running. You've been running really. I assume you're going to say running, right? Because your times are actually incredibly fast. Yes. I'm like, now we can finally talk about it. What am I running all these miles for? No. My best life hack slash new habit that was the category was running. I just wanted to say that I started running about 14 to 16 months ago and I've run two marathons and I'm mentioning it because I feel like everyone runs now, but also there's a ton of people that have never done it because they think it sucks and it's awesome. I think anyone can get to the point where they're running marathons running three miles a day. That's how I started. Yeah. I feel pretty good about it. Wasn't your time like sub eight minute miles? Yeah. I just ran my second marathon 330, so just under eight. That's incredible. Sean, that's fast. Why? Yeah. Just set it there. Why do people do this? Why do all of you who are doing this do this? Not how I feel about it. It is running marathons. It is awesome. It is awesome. I like to run. I'm horrible at it. I get more joy out of running than any type of weightlifting or any other exercise. I think that it's less good for you than the other stuff, but it's the most enjoyable when it hits. It's because you can, I mean, you can do this weightlifting, but you can measure your progress so clearly and you can also progress really quickly, I think, compared to other sports or. I think it's going to be one of those things for me, mustard, pickles, running, things I don't like. Other people seem to love. I just can't do it. At 20 minutes in to like a 50 minute run, like you go into like a little bit of a cave and it is like a special, it is kind of special. It is cool. You should try it. Here's my pitch. Everyone talks about this running high. Don't chase the running high because it's far away. Think about you do like walking. Love walking. Huge rocker. Right. So the feeling you get when you're walking is not, I can't wait for this to end. It's like, I'm outside. Look at this beautiful thing. My body feels good. There is a spectrum, not like a binary difference between walking and running, right? So people talk about them like they're two separate things. But there is some version of running. It might be really slow right now where you feel like you're walking. And so if you start there, which is not where we're taught to start and you just run at that pace for a mile a day and then two miles a day and then do that for a while, you will get to a point where your body, you know, becomes more efficient and over time you're going to be running 10 minute miles at that walking feeling pace and you're going to love running. I'm telling you. Okay. Nice try. Yeah. The jury will consider what you said and, and he might be out for a flight. I don't know. He'll be. All right. That's it. Did you have a habit you wanted to do or no? No. Wake it up early. All right. Well, Steph, I hope you got that in. That's great. All right, guys. Peace. God bless America. God bless this podcast. Sean. Good. Good year. Oh, also, you guys didn't even catch this. I can't see. What does it say? I'm on a small screen. Is it backwards? It just. Oh, no noodles. No noodles. That's a wrap. All right, everyone. If you're listening to MFM, you probably want to make more money. Well, I want to tell you about a podcast you might want to check out. It's called The Sales Evangelist and it's hosted by Donald Kelly. Each week, Donald interviews the world's best sales experts who share their strategies to succeed in sales. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to the top. 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