Speaker 1If you wanted to make money selling AI agents, how could you do it? What is the clearest path to building wealth selling AI agents? And what is the stack that you need all the tools, all the skills, all the apps to put it all together? Well, today I brought on Nick from Orgo and he basically breaks down one of the opportunities I think is the most slept on. In fact, I haven't seen anyone talk about how you can take a personal agent platform like Grokbot, niche it down and sell it to people on a monthly basis. So today's episode is a full masterclass. It's under an hour and the people that stick around are going to understand all the techniques, the strategies, how to price it, how to think about this startup idea. It's literally a sauce factory. So I'm excited for you to get into it. And by the end of the episode, you're just going to really understand all the different parts, all the different tools. And I think that even if you don't want to go and build this startup idea, you're going to be way more AI native just by listening to this. Now, if this episode gets more than 5000 likes, comments and subscribes, I'm going to include a link in the pinned comment. And that's going to have more ideas and more niches for this concept. So go pause, go and do that. And then hit play again. And I'll see you at the end of the
Speaker 2episode. Nick, by the end of this episode, what are
Speaker 1people going to learn? People today are going
Speaker 3to learn how to build their own custom Grok bot for a business and sell it for $25,000 up front, retain them on the back end with a downsell for like 3000 a month. All in this video, we'll walk through how to build a Grok bot for a business. And then we're going to talk about how to build everything. How do you select the offer? How do you select the stack? How do you actually build the thing? We go through everything in this video. And I can't wait for people to build this startup idea out. So stay tuned.
Speaker 1So the commitment I need from you is there's a full stack of different tools, agents, open source technology, I need to understand everything about how I can go and start my Grok bot for XYZ. Because I really do believe that selling AI employees Grok bot for XYZ is one of the biggest opportunities right now. So I just need your commitment that if people stick around for this episode, which will probably be under an hour, they will have the tactics, the techniques, the strategies to actually implement this today.
Speaker 3Yes. And you'll see it. You see it right here. Like I have these agents here. So you'll have examples and ideas of the types of agents you could build for businesses. You'll have examples and ideas of the types of apps you can build for them. And you have a beautiful app already built for you that you could just fork and use for free and go sell it to a business ready for you all in this video. I walked through every step of the way. Yeah, there's nothing left out on this on
Speaker 1this one. All right, let's get into it.
Speaker 3Let's do it. So I'm sharing my screen here. I want to show you this is a video of me. I'm going to mute it. I made earlier this month. And you still see this, right? Yep. I'm literally showing a video on Twitter of this tool called bops that I built. I called it bops because I'm like, it's business ops. And I wanted to, you know, build agents that solve business operation problems. And you see here, I'm like talking on the phone to the bots. Each bot has its own computer with four screens. And I literally built this entire essentially grok bot clone in a weekend. I posted on Twitter, you know, got 75k views. And it just breaks my brain that I was able to do this in a weekend. And then so we have existing businesses and customers at, you know, Orgo, where we build them agents. And I think that this is such a cool startup idea, because it's an evolution of like, so many different ideas, which is like, with AI, there's a few ways that I personally have made money. And you can see my screen here, right? Yep. So I I've made money with AI by building apps. So the first when cursor came out, funny enough, fun story. I watched the Greg Eisenberg podcast, you had Mickey on he was teaching cursor. I think this was like summer of 24. I think something like that. Super early, of course, you're always early to everything. And, and I built my first money making business, online building an app using AI. Then the second biggest way that I've made money from AI was with agents selling agents to businesses like selling a Hermes agent to a business for 5k a month. Now, the interesting opportunity that we're at today is building agents and apps together and solving like the entire gap in a business with agents and apps. And so why am I talking about apps? So Greg, have you heard about people who say, apps are dead, software is dead?
Speaker 1Most people on X are saying that. What are your thoughts? My thoughts, I actually just recorded like a solo episode about this. I think the people are saying that because they don't want other people to go and build things. So yes, do I think that software is evolving? A hundred percent. Um, but, you know, I think that what's happening is the era of like dumb tools, dumb SAS, where it's like, you have a human going and like pressing buttons and uploading a CRM, uh, and uploading to a CRM, like that is ending. I think we're moving more towards like the price for software is trending towards zero and you're going to give away the software and you're going to upsell agents and human intelligence to go as, as like the premium experiences. That's my take on apps are dead. SAS is dead. It's evolving. And people don't want you to know that there's never been more opportunity in this space.
Speaker 3Exactly. I full heartedly agree. And like, in my perspective, it's like the era of generic apps is what to me feels like is dying. And the era of custom built, like building your own, your own CRM for your business that is like purpose built for you, like your taste, that is more alive than ever. And it's only the beginning. And, you know, that concept of like building that purpose built apps, purpose built agents for a business and for an industry. Oh my gosh. Like that's what I'm here talking about today. When I'm like, sell Grock bot to businesses. Yes. Build it, build your own Grock bot for an industry like insurance or marketing. Marketing agencies or dental clinics, like customize it so that the agents come prebuilt into that out of the box, each of them having their own phone number, email, um, channel connector. So you could talk to them on Slack, all of that, which I'm going to show you how to build in this episode. Um, and so what you're saying
Speaker 1is basically, Hey, you have all these big platforms like Grock bot dots, whatever. And they're not in the business of these niche setting up these like niche use cases for businesses. That's one piece. And the other piece is the P the, the, the owners of these businesses, they don't know how to set it up and they don't even, they're too busy anyways. Right. They're just like operating their business. So you're saying, Hey, there's an opportunity to actually spin up your own version custom. You've gone and validated that you built it in the weekend. And, and if you sort of add the right, you know, plugins templates, it's going to, it's going to be out of the box, like a 10 X experience for them. Because if they go and download Grock bot, or if they go and download another one of these platforms, uh, when, when they unbox it, so to speak, they're going to be so overwhelmed. They're not going to know how to use it. And also like, they might not want to like the idea of like calling like an AI transformation agency might even be too much for them.
Speaker 3Exactly. Like they just want their problem solved and the AI transformation agency, they're going to walk them through all of these processes. It's going to take them this much time. They're going to have to learn all these things. But if they could just install this thing into the business that is actively already solving all their problems, it has an outreach agent and it has a, you know, agent that, you know, manages their community on school, like all these different things. And I can kind of walk through what I use mine for. I have that here, if you can see this. So like, if you just had that, that you could just install into a business, it's like, they're willing to pay so much money for it. So I built bops because actually I wanted to solve, I didn't like all the other agent platforms worked. And I kind of wanted to marry some things I liked and some things I didn't like. And so I built it for myself. And then I post that video on some of our customers saw it and they're like, Oh, like we want that. And so I can actually show you here, like one of our insurance customers, like right now we're in the process of building them their own insurance agency bops. And you can see here, it's like custom branded. So like the, the computer here has their branding and it's like, it's going to be specifically purpose-built for insurance agencies. And so, yeah, I can kind of show you like some of the cool things I'm doing with mine. It's, it's really cool. Cause what people don't realize is you can like all the same tools that these big companies are using. to build grokbot or dots and whatever they they make it available so that you can build your own version too like they they have their agents api and they have all the same you know the voice models and all that available to build on and so you can actually have a better product in a lot of ways than what they're offering because you can glue together just everything that you love across the internet of like i want to email from agent mail or i want a computer from orgo or like this whatever and you can put it in your own combination of flavors and and really build your own better version of it so um this is kind of cool so i have my my boppy is my chief of staff and i can email him so if i click like his profile here you can see he has an email he has a phone number i could text him so if i text him like right now actually let me say um i could say say hi to the podcast you and when i text him like it shows up here and says say hi to the podcast and he's gonna reply and he's gonna say hi and then that's really cool yeah and i could call him so i'm gonna call him on my phone like can grok about do this i mean so so i call him on my phone hello can you hear me hey boppy yeah i can hear you can you pull up um can you pull up like a list of companies uh that i can sell to and do pull up their websites as well and then also pull up the s&p 500 let's take a look at that and i also want you to keep a look at hacker news to see any relevant posts uh for me today and so i tell i tell him to do that you hear that okay boppy and you can see over here you see on my screen he's yeah so it says what i say so i'm gonna hang up so i end the phone call and now he's gonna go ahead and he's gonna do all that and so i literally that's a phone number i called him on his phone number and now look he has his own computer and he has like four screens on this computer that he can control and each bot here has their own computer with four screens and he can multitask and he could do all these different things at once and so like to me this is like a superior product and i was able to build it as one person now obviously i have my own experience and collection of ideas i put together to get here and i'm gonna do that so i'm gonna do that but like genuinely i'll show you how to do this like opus 5.5 you can build anything like you're 323 prompts away from building your anything uh in my case it was it was bops in a week in a weekend um so yeah just a quick demo on that yeah i
Speaker 1think like it's so obvious that if you were to install a grok bot for a business especially like an smb they would want a phone number attached to the bop the bops not the the bops the bots uh you know so that they're they're able just to quickly voice no call them text them it's so obvious right um and it just goes to show you how early we are in this whole personal agent era that it does feel in some ways like so hobbyist you do have to like figure you you have to like find out how other people are using it and and then like copy it you know what i mean so if you i mean the thing here is you have to understand the icp really well and and you have to understand their pain points and you have to understand their bottlenecks and you have to come with them with solutions
Speaker 3exactly like you really need to exactly that like and you can see here i even have a managing my twitter and everything um you need to understand the industry specific problems really well for you to even make agents that are going to be able to do that so i'm going to show you how to do that so i'm going to show useful like i have a bunch of agents here i actually a quick tip for people like i personally build an agent for every platform so i have a twitter agent i have an email agent i have a school platform agent and each agent owns this platform and is like logged in and is able to automate tasks and routines relevant to that platform for me uh so for instance my linkedin agent can outreach to to uh prospects that are relevant for you know um for our industry and people that i might want to sell to and connect with them and then once it connects with them then send a message after the connection and then set the booking uh appointment get the calendar booked appointment then i jump on the call i have the brief already like that's how i use these things i have a whole bunch of them here um and so yeah that's just a quick tidbit on like you know how to kind of be up an agent for what use case um so that is kind of the uh hopefully the value proposition can be you know explained by just seeing that and now i want to kind of walk through how the hell did i build this in a weekend how can you do it too what is the kind of offer that i would take to a business owner to charge twenty five thousand dollars up front you know maybe you collect half of that up front and then the other half at the end of the implementation of this um but i'm not going to go through the entire uh build out process
Speaker 1shall we let's
Speaker 3do it so first things first i want to kind of walk through how i build in general because it's a principle thing you don't need to think too much about prompt engineering these days when you use something like opus 5.5 on high mode i mean it just the model is just so smart and intuitive that it kind of just gets it so um there are principles that allow me to build well and fast and i would like to walk through those so the first things first is um well obviously you actually need first things first to decide well if i'm going to build something like where am i going to build it in so you can build inside of claude code you can build inside of uh t3 that's this theo guy on twitter he has his t3 code i actually built bops inside of t3 and i'll show you here uh this is the the the exact conversation that i had um you can see it was literally a single long running thread inside of t3 i i'm not even kidding like i did this i built this like an idiot like i literally just kept going in one single long thread i didn't even like connect it to github or anything i didn't push but like i just did one long thread for 36 hours i had loops running overnight and that is how i built this entire thing so you use something like t3 you open up a project you select your model like opus 5.5 and the the process is i always start with research so if you look at the very first message i sent inside of uh building this this project of bops i literally was like i want to build a version of grokbot or meta's muse or opening eyes dots very similar and i'm like oh my god i'm gonna do this and i'm gonna do this and i'm gonna do this and i'm gonna do this and i'm gonna do this and i'm gonna do this and i'm gonna do this and i'm gonna do this and so what it does is it goes ahead it researches all of them to conceptually understand and so what i'm trying to do here is i'm trying to frame and prime the model to understand what am i even talking about what is it the thing that i'm even trying to build to begin with and so it researches all of these it has its sources here so i i know that the model knows what i'm talking about and then the next thing i do is i design so have you you're are you familiar with paper greg big fan not affiliated but big fan of it i'm also not affiliated like the only thing i'm affiliated with and all these tools i'll tell you is is orgo obviously i'm a co-founder of orgo so we we build the computers so that you could build your own grok bot so if you want to build your own grok bot you could use our computers but paper is like figma for the ai era and i designed everything inside of paper you simply give your coding agent so inside of t3 i have opus 5.5 and i install the paper mcp and what that looks like is this and so i i did that research step first now my agent knows what what i'm trying to build and then the second thing i did was i said okay let's design this before building anything i want to design inside of paper what this would look like and so it comes up with these designs and i'm like okay okay and i just kept going i kept like back and forth back and forth i want it to look like this plain english plain you know natural language i'm telling it what i want and you can see the evolution of how this is all built out this is before any building just all design is this is this adding up it's
Speaker 1crazy dude no it's great it's just it's insane because but also like the the branding is so good and i feel like paper paper actually low-key excels at branding i don't know
Speaker 3what they did to do that but it's genuinely true like i don't know what they added in the mcp or their app or whatever like anything with opus 5.5 and designing inside of paper comes out like an s-tier product design like it's insane um and so yeah you can see like this whole like it's a long process i mean i i spent a lot of time thinking of like the simple design and you can see i landed on this like apple-esque you know like you're familiar and i message and facetime and all of this like i landed on that kind of design very you know inspired by grokbot as well um and that's before any building so that's the second step so first step we research second step we design
Speaker 1quick question on research and
Speaker 3design yeah um
Speaker 1t3 code why did you use it versus say clod or or or something um and any tips there and then my second question being paper uh obviously we like paper but like what are some best practices in terms of using paper um to get the most
Speaker 3out of it yeah so i chose t3 genuinely out of curiosity i was like i had seen this guy on theo so yeah if you if you guys aren't making content yet for your product like do it because eventually people will see you enough when you make so much content that they'll try your thing that's how i tried t3 um and i actually so my take on it is it's very good it's very simple and you can see it's a very simple design um so i i recommend it it's free and if you already have a clod subscription you could just use it inside of t3 it's free uh and i think it's open source so um yeah i just i like things that work and are simple and they don't get in my way you know um so that's my take on t3 and then as far as paper to get the most out of it this is a principle uh it's a design thinking principle which is um diverge and then converge and so what i mean by that is inside of paper you'll see i many times will ask it to generate me like multiple variations you can see here multiple variations of the same kind of feature idea that i have in mind and i ask it to give me you know three four variations and then that's the diverge part and then i converge and i see that it's a very good idea and then i ask it to say okay i like this part from choice one and this part from choice three and then that's how you're able to really get the most out of something like paper or any just design process in general diverge and then converge there's a a hack there um so going further along into the stack um after i research after i design you have to choose now what tools you're going to use to build the thing so for bops there's a few different components and it's worth thinking in this like in this way of uh just like as an engineer like you know engineer thinking of okay i have a phone i have a computer i have an email like where are all these different things coming from and so you have to decide for me i wanted to keep it simple i didn't want to build this infrastructure myself so obviously like i use orgo i'm a co-founder of orgo we build the computer so you don't have to build them yourself you can use them to build your own bops uh i used agent mail to give it an email i used agent phone to give it a phone number i used composio to give it these connectors so you can see here when i go to uh logins and apps i'm sorry apps is the the bots can actually make you know apps when i go to logins here i can add a connector and i have all these connectors out of the box from this tool called literally just one one api connection to composio i get all of these connectors for my application and then i can connect to them from here so all my bots can have access to that so deciding the stack that you're going to use after you design it is is the next part it's like okay i always tell it to read the docs and read the api references those are the two things i do with every kind of feature so i'm like okay if i'm going to build the orgo computers instead of bops read the api references for orgo and read the docs that's what i tell my agent to do next up after it builds it out i literally do you use clean shot what do you what's your what's your use clean shot of course i've
Speaker 1been on it for years also not affiliated but love it you strike me as a
Speaker 3clean shot guy
Speaker 1greg i mean it it really it's one of those uh upgrades on your mac that once you use it you cannot go back it's
Speaker 3it's just simple it just works right yep so clean shot for those who don't know it's a screenshot app it's just better than the native screenshot inside of your apps and inside of your mac um so i literally will screenshot you know the application as the agent is building it if there's something i don't like or if there's a bug i will screenshot it and i will send it to opus 5.5 and t3 and i will say fix this or i don't like this or can you make this more like that and so screenshots are awesome and and many times i'll screenshot things from like grok bot that i like like oh i like this ui element of grok bot i'll screenshot that i'll send it to my agent it'll implement that inside of my app okay
Speaker 1let's wrap the screenshot bit is like in general if you're building anything you want a swipe file uh a swipe file is a place where you have references screenshots on copy and design and then you'll feed those you know to to the lms or to paper to help get the most uh out
Speaker 3of it yeah yeah and i i if yeah if you don't have a swipe file for like things that you it's just a life hack you should really have a swipe file for everything like i'm talking marketing if there's like posts that you like that you get inspiration from or apps that have cool uis that you you really get inspired from it's good to get in the process of creating like greg said like these swipe files of just inspiration like your own pinterest feeds you know um last let's let's wrap up quickly on this i don't want to spend too much time the bot life uh i talk about that you know give every agent its own email phone number computer um things to make this thing these things actually useful the cool thing when you build it yourself like inside of grok bot you don't actually get a new computer for all of the bots i don't know if people know this but in grok bot it's actually each bot gets its own screen but it doesn't get its own computer and so when you build stuff yourself it's like you can give each bot its own computer for privacy reasons and just multitasking reasons and all of that um so give it the things that'll make it useful power it up boost it up uh decide where you're gonna host it you can actually host it on orgo orgo is like the computer but it can act as the server uh you can host it on fly you can host on vercel and uh finally just ship fast this took 36 hours i made a video on it i'm literally eating cereal in the video so like this almost did as good as our yc launch video and it took me two minutes to make so you don't need vc funding you don't need a lot of money you need a weekend and enough inspiration to go build something really freaking cool and just show the world and in this case with like if you build your own grok bot for an industry you have two options let's let's dive into the how we're gonna make money from this and what's the offer and what's the stack there's one bucket which is like okay we can either sell this one to many or we can sell this um like one to few which is like selling to the smbs right now greg if you were to sell this smbs like i i mentioned we could sell this for like 25k up front and probably do like a 3k a on the back end to maintain it would that be an offer that makes sense to you would you agree with that um i mean i you
Speaker 1know i'll play devil's advocate as if i'm the customer i mean let's say i own a dental clinic like my question to you would be like how am i going to be able to make you know thirty six thousand dollars plus 25k fifty one thousand dollars of value from from this
Speaker 3i would i would actually just say i would like i would pull up i would pull up the thing that i built you and i would look at one of the bots and i would be like greg how much how much do you pay somebody like a sales rep to well i guess in your case if you're a dental clinic uh how much do you pay your front desk lady to do all the email and support all the billing all the calendar bookings and everything and appointments and all of that how much do you pay her a year and you're probably going to say well i pay you know 50 or 60 or 70 000 a year for just that one person and i'm going to show you i'm going to look i'm going to say look there's that one person right here and that's just one of the 15 people 15 bots that i'm giving you here today up front done ready to work and you own it and you own this system and i think like that's the key is when you try um in the past like you can sell agents for 5k a month it's like a hermes agent to a business but there's a lot of frictions that a lot of people run into with that model and what i've seen work really well for a lot of people it's like oh they don't business owners don't want to be feel like they're held by the neck on a retainer for these ai employees so when you sell them this system you're like i'm going to just build this system i'm going to release it into your business it's 25k you own it and then you down sell them after that after a 30-day implementation and you're like oh i'm going to like, okay, because they're going to want your help to maintain and things like that. and that's completely optional, that's where the $3,000 a month comes in. But when you sell them this concept of they own it and they can have it forever, that seems worth it to a lot of businesses.
Speaker 1My take is, here's how you can turn that offer to make it completely irresistible. A lot of these companies that we're talking about targeting, their websites aren't super optimized. We've shown in this episode how you can create just gorgeous, gorgeous designs for apps, websites, and things like paper. Here's what I would sell. I would say, it's going to cost you $25,000 up front and it's going to be $3,000 a month. But I'm going to include a fully redesigned website with that. Just completely free. You have it done for them. It's like, this is what it's going to look like and it looks beautiful. They're like, okay, we've been thinking about redoing our website. Yeah, would we pay $25,000 for our website? Yeah. You're basically getting that for free and then you're just paying $3,000 a month. The $3,000 a month, I think what's so interesting about this whole model is they're considering it as a hire. Their mental model is $3,000 a month. Well, that's, I don't know, $12 an hour or something like that. So I think that's the other way to think about it in terms of pricing is to actually be $25,000 up front and to be like $12 an hour.
Speaker 3Yeah, that's beautiful. Essentially, going back to that concept of, well, software is so easy to build and we can build it so fast, we could use it to strengthen our offer and use it as a weapon of like, let's just build all these assets and just bundle them in for free or as bonuses.
Speaker 1Yeah, exactly. The other thing you can do to make it irresistible is to say you find out what their bottlenecks are and what their pain points are and you could say, if you aren't able to get back to people quicker, if you aren't able to text people via this, you figure out those things and you say, if you aren't, I will give you back the $3K a month or whatever. So there's something that's a no-brainer and you know you're going to be able to do those things because you're setting up the Grok bot. So you do those. So it's like, okay, so you're basically getting a free website and then you're getting this hire and then you're validating that you can actually do those, those things or they get their money back.
Speaker 3I love it. I love it. Yeah. There's so many, there's so many freaking like value ads that you can give today with AI. Like so many, you could build them lead magnets for that. You could build them a dental, you know, build a calculator lead magnet into their website for their dental practice or their orthodontist practice to show their clients how much their braces would cost or whatever. Like these are like lead magnets, magnet tools. You could build them include those for free. Like there's so many opportunities to just add value today for such little cost and time that it's like selling shouldn't really be the hard part here. Um, so, and, and so what about this, Greg? Like what if I build, what if I don't want to sell to SMBs a custom Grok bot? What if I actually want to take a custom Grok bot and sell it to an industry? Like maybe I do want to build, build the Grok bot for insurance agencies and have it sold, you know, as a one to many tool. Well, Grok bot, they're charging 200 a month. But if I'm solving this for an industry specifically, how much pricing power do I have? What do you think?
Speaker 1I'm going to say it's 10 to 20 X. Yeah. In terms of like, you know, in general, like the niching down, like that's another, there's a few reasons why you want to niche, niche down in general. One is you have more pricing power. The other is you have less competition. So I think you, you command a higher rate for sure.
Speaker 3Got it. Yeah, I agree. And it's like, and you could charge, you could do seat based pricing and have a bunch of expansion revenue. And like, and, and I just keep going back to this point. Like the crazy thing is this doesn't need, like you don't need funding for any of this. Like you can just like, built, this stuff like today, you know? Um, and it's so cool. And so like in here I could even tell, you know, these bots to like build a website for a dental clinic.
Speaker 2Um, let me see what's going on here. Hold on. Let me reset this real quick. Let's give this a second. There's a bug.
Speaker 3So in here I could say build a website for a dental clinic. Um, and load it up, please. And imagine just having this already built into your grok bot for that business out of the box. It's like, it comes with a website spun up for them. All these bots, you know, a bot that manages the website. I actually have one as well that I have literally a bot that manages my personal website and updates it every week. Um, like if this is just out of the box ready for them, I mean, yeah, to me it's like, it's a no brainer for a lot of these business owners. Um, and you can see just how fast this thing will build it. Um, while this is cooking, go ahead. Yeah.
Speaker 1It's just one of those things that I think that if someone actually wants to go and run this idea, I like grok bot grok bot for X, Y, Z. I think, uh, in person sales, like you kind of need to see it to believe it. You know what I mean? Like once you see it, you're like, Oh my God. Yes. Like why don't I have a, someone managing my personal website? Why don't I have someone managing customer growth? Why don't I have someone managing LinkedIn? Um, but you know, you have to see it.
Speaker 3Yeah. You need the inspiration. People don't realize how many things you can actually automate. Like they, they, they need the inspiration in and of itself. And like people like us, you know, we're, we're using these in our daily lives so much that we have all these ideas for, you know, ways that these agents can be useful. Um, so yeah, um, while, while this continues to cook. So there's, there's those two options there of like, if you build your own rock body, you sell it to businesses, you can sell it to few and sell for high ticket, or you could sell one to many still high ticket, uh, but just in a more productized approach way. So it's like super scalable. Um, and just like recapping on, on, on the point here of like when you solve the entire gap for a business, it, it commands this pricing power, you know? And you, and when you add like these, like these guarantees and you may just make it irresistible. Um, that's how you're able to charge high prices. And, and if you don't charge this, like a lot of people might have this constraint or like self limiting, uh, maybe doubt of like, well, if I was able to build this in a weekend, how valuable is that? You don't know how many people, well, did you see that Andreessen Horowitz post of like 2% of the U S pays for AI tools. So if you're building with these things, you're, you're taking it for granted how competent of a skill, that is, and how valuable that is. And, um, yeah.
Speaker 1Yeah. Like the vast majority of people haven't heard of GROK bot. They don't know about computer agents. They don't know that you can do this. So, and that's going to, that 2% is going to go to 4% and 8% and 12 and 18 and 20 and 25. So like, I agree. I think there is a limiting belief that some people have around like, well, if someone can create this in a weekend, there's no moat, you know, um, and that's what they want you to think. They want you to think that they're, you know, you know what the moat is like creating value for customers. Like if you create value for, for customers, like they're going to stick with you. As long as you create value for customers are going to want to stick with
Speaker 3you. And they want you like, I think a lot of people undersell themselves. Like there's something specific and unique about everybody. And, and when a business decides to work with you there, it's not, it's not always so much that they're making this decision entirely on the product or service that you're giving them. They're also making it a huge portion of that decision is on you because they like you as a person. They want to work with you longterm. And like so much of this is also like just a relationship thing, you know, um, they want Greg Eisenberg to be the one to build them their, their, their personal company grok bot because they like Greg Eisenberg, you know, um, I think people, people should keep that in mind too. Like there's this human element of business that's never going to go away. Um, absolutely. So, yeah. Um, so w while that cooks, is there anything else? So we went through, okay, what is the startup idea? The, the opportunity it's like sell grok bots to businesses, build it, customize to their industry. How do you build it? We walked through how to actually build, like what's the actual strategy when you, when you prompt these agents and what is the tool stack? that you use, what are all the different components. We talked about that with giving the agent its own email, its own computer, phone number. And then finally, you know, talking about the offer. How do we monetize this? What do we charge? Do we sell one to many, one to few? It depends on the founder type. And what's the value proposition? What are some other constraints, Greg? Am I missing anything that people might hold people back from going and building this opportunity for themselves in a weekend?
Speaker 1There's only one thing, which is like, okay, Nick, I see the stack. I understand all these, you know, I see this. But it's like, how do I take this and actually bring this to Willow Dental to actually, like, how am I supposed to know? Yeah. So the biggest thing is like deciding your
Speaker 3niche is, I think, a very difficult problem for a lot of people. And when people get started in business, here's a common thing that happens. You'll get super amped up. You'll say, okay, you know what? I'm going to start, I'm going to make an agency or I'm going to start selling services or I'm going to start doing this. And then you're like, okay, what's my niche? And it's like, okay, well, then what's my niche? And for a lot of people, that might be obvious for some because they're like, oh, I spent this many years in dental or I spent this many years in insurance. But for a lot of other folks, they're like, I don't know where to start. I don't know what niche to build. So you know what? The biggest problem that entrepreneurs make is they'll pick a niche. They'll start on that niche. They'll build a website. They'll build all this messaging and offer and positioning, and they'll make all this content towards a dedicated niche. And then after a week, they'll realize they don't care about that niche at all. And then they have to start all over again with another niche. So my point here being the first step you should do is don't worry too much about picking an industry or niche right away. What I would do is, and this is what I did. I'm speaking from personal experience. I would go to a lot of people I know who either are directly running a business or maybe they're friends with somebody who runs a business or they're just high up at a business. And I would just call those 50 people. And I would tell them, hey, here's the problem I'm solving. I'm building a whole team of agents that can help you run your business and a bunch of apps and a website and everything all in one solution. I'm doing this for businesses. Is this something that you think you guys could be interested in? I'm building a whole team out of those 50 people. And then I would, you know, out of those 50 people, you're going to get a few people who are interested. And one of them might be in this industry and one of them might be in that industry. And then I would just do the first one for free just to get a case study of like, okay, asking them a bunch of questions, seeing if we could actually solve these problems for them. And then once you do that and you have that case study, now you might be at a point where, okay, I like this industry. It might be an industry you've never even heard of, like for me, one of my first one was like a promotional product industry. I didn't even know this industry existed or they make like swag merch for, for companies. I was like, wow, really interesting industry, big untapped, it seems. And like, I would have never found that if I didn't just be open-minded and just like reach out to the people who were receptive and, and just work with that. And so I guess my point being same way earlier, how I said diverge before you converge, same thing is true with like industries and niches, just, you know, just try test out a bunch of them, see what the market appetite is with people that, you know, and build for them. And then once you're building for them, like just genuinely sit down, don't try and scale right away. Sit down with that one first client, try really to solve their business, watch them, shadow them, ask, ask them to like share their screen and go through a process of like something that they do manually, like creating an invoice or, you know, creating products into a presentation and sending that to a customer. And you will see how many specific automations and problems can be solved. And it will be very intuitive, hopefully for you to build those agents and applications out for them.
Speaker 1So, yeah, couldn't agree more. The one thing I'd add is if you are going to go and do a free case study for someone, say a dental clinic, one thing you can do is you can say, Hey, I normally charge $50,000 a year for this service. I'm going to do this. For you for free. All that I ask is if this works, you can introduce me to three of, you know, colleagues in, in, in, in the dental clinic space in the local area or the next town over and just give me an intro via text saying like, Hey, you know, Nick did this thing for me. It, you know, it was successful. You should consider it. And I love that. Yeah. And, and to make sure it even easier for them, you can say, uh, and I'll give you, you know, a $5,000 credit. So it makes them look good or something like that.
Speaker 3Yeah. Yeah. I'll credit this towards your next month if they're on like some retainer with you or something like that. And you know, the beautiful part about this whole process that you just described to Greg is like at no point ever, are you selling cold? Because you're always, if the first person, you know, is someone, you know, and you do it for free and then they refer you to them. You're always warm. And that is the key. I think with sales is like, you never want to be on a call with somebody who doesn't know you and they don't know who, what you sell. And it's just cold. It's like, it's like dating, you know, you'll want to, I want to meet you through a friend or I want to meet you through some kind of warm, mutual interest or connection. That's absolutely true for sales. And when you do it, like you just described, you're always going to be selling warm to somebody, uh, who has some knowledge about you and what you do.
Speaker 1So. I think that for, for many people, including myself, like selling is icky. Like you get kind of this weird feeling, but it doesn't need to be that if you're selling something that is so valuable, um, at a price point that is essentially unheard of that you're teaching them, um, something that they're really interested in learning about. So there's so many reasons why selling could be this helpful thing that is like they want in so many ways. Um, so. I wouldn't, again, like limiting belief, like selling isn't icky at, you know, if, if you're building something like this. And that's why I wanted to bring you on to talk about this, because to me, this opportunity is a really big one. It's one that, you know, could, could create value, you know, right away. Um, and I think it's one that when you show people the power of this, it, it really just like, you can see there, the, the dots connect in their brain.
Speaker 3Yeah. Yeah. I think this is like the most exciting time to be building honestly, like services or just like any kind of business, whether you're building a product led business or a service led business, an agency or selling agents, like whatever kind of business you're building, I'm like, Greg is rooting for you. I'm rooting for you. Like it's the best time ever to be building. Uh, and yeah, super was super excited to share. Startup idea with everyone. It keeps me up at night. Um, so I hope other people go out and build it too. And, and the beautiful part is Greg, this entire thing that I built, if you don't want to take the 36 hours to, you know, build your own, you could fork it. It's on get hub. It's you literally go to like, uh, the, you can go to bops.
Speaker 1We'll include it in the show notes in the description so people can, can click it.
Speaker 3Yeah. Go to open source, point your agent to this repo. Fork it, customize it for yourself, go sell it, go make a lot of money. Good luck. Have fun.
Speaker 1Let us know.
Speaker 3Yeah. And let us know. Yeah. Yeah. And this is the startup ideas podcast. If you come up with, you know, a better twist on it, um, share that too. And yeah, I think this is just so fun. So thanks for having me on Greg.
Speaker 1Nick, thank you for being generous with your time, your sauce, your ideas, your tactics, your stack. Uh, and I'm happy you opened open source this. Um, I could speak to you for hours. I would love to have you back on. So, you know, comment below what you, what you want Nick to come back on to, to talk about or just anything in general. Let us know. Um, and, uh, I'll include links for where to follow Nick on the internet. Um, and, uh, yeah. Hope to see you soon, my friend.
Speaker 3Thank you so much, Greg. Appreciate, appreciate you always having me on and, um, yeah, love, love jamming with you in the audience. So guys go out there, build some cool things and, um, we'll see you next time.
Speaker 1See you next time.
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