The podcast outlines a step-by-step guide for starting a solopreneur business that builds and manages AI agents for clients. The core idea is to charge $5,000 per month per customer for a fully managed service where clients do not interact with tokens, models, or infrastructure—they simply receive a "digital employee" that improves weekly. The key is to offer unlimited agents, usage, and support, as most businesses only need one to three agents to achieve significant results. Ideal target industries are marketing agencies, law firms, insurance agencies, manufacturers, wholesalers, and real estate, while heavily regulated sectors like healthcare and finance are best avoided initially. To acquire customers, content creation is emphasized as the most effective method, as it generates warm leads and builds authority. The technical stack for implementation includes tools like Granola for meeting notes, Trello for customer-facing project management, Loom for updates, and Calendly for scheduling. For building the agents themselves, AI tools like Cloud Code and Hermes are recommended, allowing the entrepreneur to use agents to build other agents. The overall strategy focuses on selling outcomes, not technology, and creating a seamless, frictionless experience for busy executives.
Intro
People are charging $5000 a month per customer to build and manage agents for them.
This is a start up idea I wish more people would do.
The customer doesn't touch tokens or models or any infrastructure.
They just get a digital employee that knows their business and it gets better every single week.
In this episode, Nick from Orgo breaks down exactly how to build this business, the tools, the stacks, how to onboard a customer in 30 days in, and how to actually sell to busy executives, agencies and law firms.
We also share the full implementation Playbook, Hermes, cloud code, memory, layers, skills, all of it.
This type of episode isn't shared anywhere on the Internet.
This is the alpha that people keep for themselves.
I'm giving it to for free.
Enjoy the episode and I can't wait to see what you built.
I couldn't be more excited to have Nick from Orgo back on the pod.
Nick, by the end of this episode, what are people getting to get out of it?
Speaker 2
Greg, everyone's going to learn not only how to run a solopreneur agent business, but every, every gap, everything that they're going to do wrong from the beginning.
I'm going to save them all the time from having to learn from my from, from, from those mistakes that I made along the way.
And at the end of this video, you're going to know what what offer to bring to the market, how to get customers, how to fulfill, what's the stack for the agents that you're going to build out.
And yeah, I'm excited to just dive right in, so.
Speaker 1
So, Nick, this isn't going to just be like a pie in the sky.
I want a billion dollar idea here.
This is how you can take advantage of AI agents to build a business that maybe does a few $1,000,000 a year.
But not just not just the idea, right?
You're going to actually share all the tactics from A-Z so that by the end of this episode someone could obviously like and comment and subscribe, but you know, go, go and start one of these businesses, right?
Speaker 2
Exactly.
And like, I think the big thing is for everyone who's watching the pod, you're probably already affluent with AI and you don't give yourself enough credit.
And the amazing thing is like 99% of the world has, you know, there's like many people are so behind on AI and you, you may not realize how valuable your skill set is.
Like, oh, if you can set up Cloud code, if you can set up Hermes agent, if you can set up open claw, that's a very valuable skill that a lot of businesses don't have time for.
And you can monetize that.
So.
Speaker 1
All right, I'm intrigued.
Let's go.
Speaker 2
All right, so let me start by I'll share my screen.
Designing the AI Agent Business Offer
OK, so let's just dive right in.
Let's go into the offer.
So when you're starting a one person agent business, you need to have, you need to remove all the friction for your customers.
They don't want to think about tokens, they don't want to think about computer infrastructure security, you know, breaking it when it, you know, fixing it when it breaks.
They, they just want it to work.
And so the biggest thing is you need to create abundance in your offer.
And what I have found in, in my own personal success with this is offering unlimited agents, unlimited usage, unlimited monitoring, support, security, ongoing changes, etcetera.
And the key here is you might flinch 'cause you're like, how, how do you, how's that even feasibly possible?
Well, the way to do this is to realize the point.
It's not that the customers going to actually need unlimited agents.
They're they're not going to need unlimited tokens, but they might.
They might think they do.
In reality, they might think they need 5 agents, 10 agents, 100 agents when really 1-2, maybe 3 agents goes such a far away.
And you can get a lot of juice for squeeze out of just properly taking the time to set, you know, one or two of these up.
And that's where you're, you know, that's how you're going to essentially like control your costs.
You're not spending too much money on tokens and you're going to charge 5 KA months for this.
And this is the the offer that I've been running and it's been working really well.
And yeah, like customers don't really need as many agents as they might think they need.
And you're just going to show them as quickly as possible the magic behind it.
So this is the offer that I've been running off the rib.
And I guess I'll, I'll read a little bit.
I wrote some of this stuff down.
The big thing here is the point is not that the customer needs infinite agents.
They don't need infinite tokens or infinite computers.
Most customers, they just need one, maybe 2, maybe 3.
They just need a seamless experience.
Like that is what you, as you know, as your business, as, as the solopreneur agents agency, you're going to come in and you're just going to remove all the friction.
And the minute that things start to break, like the business owners that you're going to be selling to, they're going to become so reliant, so dependent on these agents that if something does start to break, it is very painful for them.
And so in this video, like I want to make sure that I help you make it very clear on how to prevent those those the small gaps so that when something breaks, you have something in a way to fix it before they even realize it.
And yeah, if if a customer, if they want constant improvements, how do you keep up?
How do you fulfill?
We're going to be going through all of that in this video.
Speaker 1
Yeah.
So I mean, my big take away from this is you're selling an AI employee, you're not selling an AI agent.
People need less agents and they actually think that they need.
And you want to think about unlimited, you know you don't want to use the word tokens basically at all, and you shouldn't really worry too much about usage.
Speaker 2
Exactly exactly, because for them it just it it ruins the magic the minute you say like, oh, like you're going to be paying for X amount of credits and then they're always going to be wondering like, oh, how many credits do I have left?
And then you're going to be like, oh, and then it's usage space afterwards.
It's like the more clarity, the more simplicity you can create the offer that it's just straightforward and easy.
The faster time to yes, the the faster you can get building and the faster you can just, you know, have a happy customer.
So yeah, that's the offer so far.
Selling an AI Employee, Not an Agent
And so then the key here is you want to go vertical.
So as always, you want to clarify, you're not a commodity.
You're not just selling, you know, Cloud code, you're not just selling ChatGPT, you're you're selling it like a vertically specific industry specific agent.
You're doing it fast.
It shouldn't take longer than 48 hours to get up and running with the first agent for your customer.
And you need to talk in terms of time, not not time saved, but actually outcomes for the business.
So like how much revenue can you generate for the business or how much, you know, always, always business outcomes rather than time saved.
I feel like time saved is a little overused and and people are kind of immune to that these days.
So that's the offer.
It's pretty simple and I'll just dive into like what we're seeing in terms of our own experience of like running this offer.
Industries to Target (and Two to Avoid)
I believe that as a one person business, you can sell these agents into industries and really just kind of be not only selling the agents, but also just creating clarity around AI.
Like I think if you're watching this pod, you understand AI pretty well.
You probably have a better understanding than most people, and you might not give yourself enough credit of how valuable that is.
And to be the person who can create clarity around all the noise right now, That alone is valuable.
And and then to be able to couple that with the tools to help solve problems in these businesses, it's like you're going to become so, so irreplaceable for the business that yeah, it's really just going to be like you and the agents are going to be what drives the value.
So I have some industries here in red.
I have healthcare and finance because I don't think that these are necessarily the best industries to start off in.
They're very high regulatory burdens and and red tape.
And so I actually recommend these other industries that we're seeing work really well, which is marketing agencies, law firms, insurance agencies, manufacturers, wholesalers and real estate agencies.
The reason for these industries that you might notice is that they're relatively, you know, I would say maybe like legacy industries, not, not, not necessarily like, you know, new fast growing industries, but they want to be fast growing.
They want to adopt AI and they want, and they have a lot of pain to be able to use it as a tool to essentially just grow their business.
The common pattern with all of them is they want to be a full stack AI company, meaning they want to be like fully automated with AI.
That's the dream outcome.
We're not there yet, but you can certainly come in and start solving the problems from the executive level and then it'll ripple its way throughout the rest of the the business.
And I'll dive in on some of the common patterns, but how we feeling so far?
Speaker 1
Yeah, I think those are all people businesses.
So there's a lot of people.
When you have a lot of people, there's a lot of waste in terms of efficiency and there's ways to automate things.
That's 1/2 is those a lot of these companies want to be AI native is another way to say what you're saying, but they don't know how they might have pieces of there are companies that have become AI native.
They might work with Deloitte.
They might work with, you know, different, you know, AI transformation agencies.
But you know, to assume that these companies are 100% AI native is insane because they're not.
And then the last thing here is these categories are large, right?
Like law, it's really large.
Insurance agency that's really large, manufacturing it's large, wholesalers large.
The key here is once you've identified a category that you want to go after, then you have to figure out what is the sub category or sub niche that I want to go after.
It's too hard to just focus on wholesalers, but wholesale, you know, and the way to think about it from a framework perspective is, you know, pick a category and then you can, you can do like, you know, real estate agencies in Florida.
So that's like, you know, a geography is one way to do it.
Or you can pick a specific type of real estate, you know, professional.
So it could be commercial real estate, you know, agencies in Florida.
So there's, there's different ways to think about how you can niche down.
And that's going to be really key here because if you want to create an irresistible offer, you know, a big way to get the attention of someone is to be like, Oh my God, this person is really speaking to me.
Speaker 2
Exactly.
And honestly, like even a little bit of a like some maybe some contrarian advice from my end is like, you don't.
I have a feeling as though you don't have to start super niche from the beginning.
In fact, you can always niche down after trying a marketing industry, trying with law firm, trying all these different industries, seeing what works well for you, where the market pulls you and then going super vertical.
But I really love like the concept of like, it's a design thinking principle of diverge and then converge.
So like, you know, try, try many different things as long as it's not, you know, for too long because you don't want to get into this constant cycle of trying something new.
And, you know, you never get to focus.
But once you find the thing that clicks for you, whether it's you're able to resonate with the audience really well or you're just getting pulled into that market more, like, yeah, go super niche, go sub niche and use that as your wedge to kind of like infiltrate the rest of the market.
Yeah, I think that's spot on.
So, and then as far as the common things that we're seeing, right?
So with all these industries, what you'll find is the people you're going to jump on calls with the people that are going to likely be the decision makers and the the ones purchasing your service or your product type service.
These are the executives, these are the decision makers.
And when you abstract on all these industries, the decision maker at the end of the day has very similar problems.
No matter what the industry is.
You have too many emails, too many meetings, too many follow-ups, too many open loops.
They have context over so many different projects and places and people to keep track of.
And so just out of the gate, if you can anticipate this, you can have something that you put together that you know, maybe from a template perspective, solves a lot of these issues.
And then you can cater more specifically into that niche, into that vertical for that industry.
If it's a, if it's a law firm and you have a partner who wants to buy your services, you can have all of these things out of the blocks for your agents that you set up, which I'll show you how to do also in this video.
And, and, and then you could also cater it for that particular industry.
So, Oh yes, we have a agent that does, you know, you know, following, following up with people, projects, etcetera.
But it also manages your cases.
It does demand, demand letters for your law firm.
It does all the different things and skills that you would need for, for, you know, maybe a matrimonial law firm for instance.
So that's the abstraction.
Layer on no matter what, you're going to be solving a lot of executive problems.
And then the key is to layer in vertical specific solutions as well.
OK, so there's that.
That's the market.
So we talked about the offer, we talked about the market and I have some side things as well about like how to get customers.
At the end of the day, I think everyone should make content.
Content Is Overpowered and How to Get Customers
I think if you, if you, if you can jump on a call, this is just a little tidbit.
If you can jump on a call with somebody and they know who you are and what you sell without you having to tell them and they're warm to begin with, that's the ideal position to be.
You never want to be in a position where you're, you know, having a cold call.
You never want to sell to a cold audience.
And you know, in the beginning you might have to.
So you know, starting for free even is sometimes worth it just to get case studies and get referrals, but content is like overpowered in 2026.
So I I do recommend that.
Speaker 1
I mean, that's how we met, you know, that's how we mean.
It's like midnight can't fall asleep.
I'm like doom scrolling Instagram.
I see Nick's face pop up showing me, you know, how to use open claw.
And I was like, this is a guy who has some sauce and I need him to have him on the podcast.
So, and the other thing about creating content is not only is it helpful in terms of getting your face in front of customers or, or your offer in front of customers, but it also helps you, you know, get known, get on podcasts, hire the right people.
So there's there's a lot of advantages and in an AI world when you can use AI to automate a lot of the research and a lot of the just help it, you know, the editing and things like that.
Just do it.
Like I hate to say it, just just do it.
Speaker 2
You got to just do it.
It's just like it's the most leveraged thing you can do.
It's like content.
And then if you think of other like leverage things, it's like OK, AI or you could also have leverage with talents and software.
But yeah, it's it's, it's incredible.
And I think like the trend of 2026 is content is king.
And and I'll tell you a little bit of a tidbit as we go into this next segment, but I don't know about you, Greg.
I have been going on walks and what I'll do is I'll go on a walk and I'll I'll send off a long horizon tasks to my agent via telegram.
I have my own, you know, Hermes agents, what I use these days.
And it's, I'm just like, I'm just in awe with what the, the world we live in today, Like how amazing I can go on a walk and there's work being done on for our, for our business and on customers and, you know, for their agents by my agents.
And I'm just like, if you extrapolate that over the next six months, 12 months, like the the most leveraged thing you could do is post a piece of content that reaches a lot of people and then have this robot that helps you fulfill for the thing that you're providing as you go on a walk or right before you go to bed or when you wake up.
It's just, it's amazing.
It's an incredible world we live in.
So yeah, let's dive into the stack, shall we?
The Customer-Facing Tool Stack
How do we build these things?
OK.
So as far as the tools that you might need to fulfill for your service of, you know, providing agents for businesses, first and foremost, I use granola.
I love granola.
I use it for every meeting.
They have an MCP, you know, you can give it to your agent and it just has context over everything.
And what I do is these meeting notes from granola, they automatically get synced into a requests on Trello.
And so Trello is the customer facing like essentially project management Kanban board that I use.
And so, you know, there's a backlog list, there's A to do list, there's a doing list, there's a a done list.
And the customer can just simply drag and drop what they want into the To Do List for.
Oh, I want my agent to be connected to my calendar.
I want it to have access to this other platform.
I want it to create content for me.
And they can just add these requests at one at a time.
And the key here is these agents can, at this point do so many different things.
They could do so many things that you almost need to create, you know, prevent scope creep by, you know, limiting one to two requests in under 48 hours Because there's a lot and you could do a lot, but you just need to be careful that you don't, you know, end up drowning in a fulfilment nightmare.
So that's why Trello is helpful in terms of scoping.
Loom is awesome.
Your customers are going to want you to send them updates, you know, send an update at 2:00 AM, send an update at, you know, different times of the day of you implementing new things for the agent, whether you improve the memory or you improve the the Obsidian Vault that it's it's operating off off of Loom is awesome.
And then I just use like calendar link, like I have a horrible funnel, but you can do you can do a lot of you can get a lot of bookings.
Just calendly link personal website, drive traffic there, create content.
These are like pretty much the customer facing tools.
And then I have, I don't know about you, Greg.
Do you use, do you use superhuman?
Speaker 1
The e-mail tool.
Speaker 2
Yeah.
Speaker 1
I I don't, but people tell me I should.
Speaker 2
Oh my God, I if you, if you have a lot of emails, you're going to have a lot of emails with customers.
Oh man, it's superhuman is amazing.
It has a bunch of shortcuts.
I love keyboard shortcuts and you just fly through emails and it's not like it's AI generated like it makes you write the e-mail and you have AI help you, but it's just a very focused, focused platform.
And then lastly, Asana, I use Asana for internal facing, so not customer facing, you know, if I want to keep track of some specifics around details of of what needs to be done.
Yeah, that's the that's the software stack.
Building Agents Stack
OK, let's dive into the the agent side of things now.
So for building agents, the irony here is if you don't know how to build an agent, please don't worry, I got you.
We're going to use agents to build agents.
And so Cloud code, they have a new desktop app, it's awesome.
Opening eyes codecs, they have a new desktop app, it's awesome.
And you can actually use these to build the agents for your customer.
And as far as what agents to use, you have a couple options.
You're not going to sell Cloud code to your customer.
You could or Codex.
I mean, you could, but I highly recommend using Hermes these days.
I find it to be the most reliable.
It allows you to pick any model.
The reasoning here is tomorrow there's going to be a new model that comes out.
It's going to be infinitely cheaper and it's going to be Opus 4.7 level intelligence.
And it's like you just want to have the flexibility to quickly switch whatever the agent that you're running it, whatever model it's running, be able to switch that quickly.
And you don't want to be married to a platform, married to a tool, married to an infrastructure.
So Hermes, I really like.
Have you played it around with Hermes at all?
I I think I saw some videos.
Speaker 1
Yeah, yeah, I have.
I haven't, you know, quite made the shift yet, but I've done an episode on it with my friend Imran.
So go check it out if people are interested in learning about how to set up Hermes.
We called it Hermes because we're fancy like that in the episode.
And then we got, you know, the team at Hermes, you know, quickly corrected us.
Speaker 2
They did.
Oh, wow.
I I like Hermes.
Yeah, Hermes is a little more fancy.
If you if you sell Hermes agents, you can charge 10 KA month.
Exactly.
So, yeah, all open, close, commoditized already.
You know, it's five KA month.
It's OK.
So you pick your Hermes here.
So this is, you know, the agent that you'll sell and you need a place for that agent to live.
You can use something like Hoesinger, you can use Orego, you can use whatever.
I obviously am biased, but Orgo is really nice because in one workspace you can have all your agents, you have your agent managing their agents, and I'll dive into all of this and getting set up.
And then lastly, you need the tools for the agents.
Some things out-of-the-box that I install for every agent no matter what outside of just giving them a computer and the ability to use it, is Composio.
Have you heard of this company Composio?
Speaker 1
I have, but can you give a one liner for folks who haven't heard of it?
Heard of them?
Speaker 2
This company allows you to this connector.
They they allow you to have one connector, one MCP essentially that connects to thousands of other apps, whether it's Gmail, Slack, Notion, what have you.
And with one connection you can manage, but you can have access to all the tools that you would need to send an e-mail via Gmail or push something via GitHub or pull a message via Slack.
It's incredible.
And it handles the tool, the tool calling and the authentication, which is huge because security is like the biggest challenge of setting up these agents.
Like by far the biggest time sync is getting authentication set up for the customer because you have to what's your username and password for this?
And if you e-mail, it's like not secure.
So then you use something like composio, done.
So it handles that.
And then it handles security in that sense as well.
Everything's managed their platform and then it manages and handles the tool calls.
So if you have composio set up with all the connectors, you can just take that one connector, take it to any agent and it has all the same connectors.
So I really like this company.
I don't have any affiliation, but I love their product.
Really great.
Next up is agent mail.
This one is I, I give every agent an e-mail.
It adds a nice personal touch.
So you know, let's say you're you're you're an executive.
I give you an agent, you name it, Mia.
And Mia needs, Mia needs her own e-mail agent mail allows you to give me an e-mail so that she can send and receive emails.
And that's really fun because it's, it turns into like truly like a personal assistant.
And then lastly, Obsidian, you have a video on Obsidian.
It did really well.
Obsidian super important because at the end of the day, these agents need context.
And the more context you could provide in a nicely wiki style structured format and markdown files for the agent, it will really just thrive in terms of understanding projects, people, things that you're doing, so on and so forth.
So this is the stack.
And as far as models, I guess final touch run models today, by far the best model to use for something like a Hermes agent or an open claw is DBG 5.5.
Model Picks: GPT 5.5, GLM 5.1, Kimmy, Opus 4.7
It's so efficient with the tool calls.
It doesn't eat through tokens like Opus 4.7 from Anthropic does.
And and open AI is very generous around letting you use your paid plan with, with, with any model like with any harness like like Hermes or or open claw.
And then and you just get a lot of usage out of it.
So I recommend 5.5 if you want to use open source models that are a little more affordable for lighter weight tasks.
GLM 5.1 from Zai is in my experience like the best open source model to be using.
Kimmy comes in on A at a close second and these are both more affordable.
And then Opus 4.7.
Finally, if you have some long horizon coding task, Opus 4.7 is really great for that and you can actually have your agent connect to Cloud Code and be able to do these long coding tasks in Cloud Code and then bring that back to the agent.
So tidbit there.
Nick’s Stack
I want I don't know if you can do this real quick, but could you give a one liner on because people are going to sorry, let me take a step back.
People are going to look at this list and they're going to be Oh my God.
I don't know if I I should use Codex or if I should use cloud code.
If I should use open cloud, if I should use Hermes, should I use hosting or should I use orgo?
Should I use this?
Should I can you go and just quickly you know what's Nick's stack and like with A1 liner of why you use that tool over the other tool?
Speaker 2
Yeah, Codex because it's more generous and it's simplest and they have the best desktop app.
Hermes because it doesn't break and it's self evolving.
Open Claw is not as self evolving.
Orgo, because we give your agent a computer so it can live in the computer, it can operate the computer.
We're not just a headless VPS server in the cloud and I'll dive in on that.
Composio, you need this.
Everyone needs this Agent mail.
Everyone needs this Obsidian.
Everyone needs this and then.
Why Obsidian Is the Second Brain Layer
That's a hot take, by the way, Obsidian, everyone needs this.
Speaker 2
Oh yeah.
Speaker 1
Yeah, just, I mean explain why you should use Obsidian over, say, Notion.
Speaker 2
So here's my Obsidian Vault.
And Greg, I've been, I've been building this vault since November of 2025 agents.
I mean, what do you, how do you say when something's outdated, like super old 2025?
That was forever ago, you know?
So I've been building this vault since 2025, November before Open Cloud, before Hermes, and it has everything about people, projects, everything.
And I'm so crazy.
I have a limitless microphone even that daily transcripts get pulled from that into here.
This is genuinely a second brain.
Like like people say Obsidian, that's the second brain.
And then, OK, they, they showed, OK, that's kind of cool.
They use it for some research.
No, no, no, this is a second brain.
And when you have something like this, it is quite literally you get to experience what personal AGI might feel like in the next three to six months from now.
I'm sure everyone will experience it, but I, I feel like I'm getting to experience it sooner because I just have such well organized markdown files.
It's incredible.
It's incredible.
So it just gives your agents context on what it needs to know given any given tasks and it feels like it just never forgets and it understands you.
And I think that's at the end of the day like we just want an agent that understands us and helps us with our business and and just has perfect context over everything we do so.
Speaker 1
Enough said.
Speaker 2
Yeah, and then 5.5 is the best.
I would just use 5.5 to make it easy.
Yeah, GPT 5.5.
So as far as that's the stack.
Now in Orgo, we give the agent a computer to live in.
Live Walkthrough: Spinning Up a Cloud Computer in Orgo
Greg, let me invite you to this.
All right, so I just invited you, Greg, into this workspace in Orgo, and we're just going to quickly spin up a computer here.
And I'm going to spin up a computer.
I'm going to say Greg's computer, I'm going to launch it.
And it launches pretty fast with really fast desktops.
And now that we're in this workspace here in this computer, I can now install the agent inside of it actually.
So the agent can live inside of here.
So if it's open claw, if it's Hermes agent in this case, it will live inside of this environment.
And the key here is regarding to getting set up.
We have an Orgo MCP that is what I use for for setting up agents.
And that little story I told earlier about going on a walk and be able to get work done on a walk, it's because my agent is using a Orgo MCP to connect to my customers, agents that live on Orgo.
And So what ends up happening is Orgo is like this workspace where my agent and other agents and myself can all collaborate on these computers where these agents live and get them set up and configured that way.
So here I have AI, don't know if can you see my Telegram chat?
Speaker 1
Yeah.
Speaker 2
I had my agent last night actually.
I kicked off a task.
I told it to go ahead and build out some CLI and skills for for for orgo.
But I'll start a new chat here and I can actually just tell the agent I'll grab the computer ID from Orgo.
So let's grab this computer ID and I can give this computer ID to the agent and I'll say set this computer on Orgo up.
Computer ID quoted here.
Let's install Hermes agent into the VM.
So the reason why I tell everyone not to get stressed out or scared about setting up these agents is you really just need another agent to set it up.
In my case, I'm using another Hermes agent to set up a Hermes agent in another case.
You could I'll spin up another computer here and another case.
You can literally install something like Cloud code into AVM on Orgo and you can actually just run Cloud code from the terminal here and tell Cloud code in natural language, hey, let's set up Hermes agent.
So just real quick and go Claude code install command for Linux.
You find that real quick and you just run this in the terminal here and you would literally install Cloud code, run it from here, and have it install Hermes into this VM.
So the answer to all of our problems, Greg, is that more agents is the answer.
If you're confused on how to set something up, have your agent do it.
And yeah, so I'm just going to install Cloud Code here and it's going to get that going and we'll be off to the races.
Cloud Computers vs. Mac Minis
This will be a dumb question, but why are we doing virtual computers versus doing local computers, you know, buying Mac minis and and doing that whole thing?
Speaker 2
It's actually a very, very good question.
And the reason is we want the ability to work on our customers computers from where we're at.
And if you are using a Mac mini, I can't even imagine the nightmare of having to go in person and you know, debug something that's like at a hardware level or something on the Mac mini brakes or an update or, or what have you.
Orgo gives you cloud computers to be able to manage these agents.
And with that you can do so many more amazing things, both from a perspective of just scaling your business, being able to access all these agents on one platform, be A1 connector and have your agent connect to all of them.
That's really like the biggest thing is just from a fulfilment perspective, it is just like the easiest way.
And then also just a security perspective.
These are isolated cloud computers and you can delete them in another second, you can create a new one.
And with that, there's a lot more sandbox environments that you could just protect you and your customers from, like a blast radius that might otherwise be more dangerous on a personal Mac mini, so.
Speaker 1
And so say I have 100 customers, am I creating like, how am I structuring that?
Am I creating like separate like projects with these computers in it?
Like what is from a best practices perspective in terms of security and just, you know, good UX?
How should people think about setting that up?
Speaker 2
Yeah.
So in this case, it would be exactly like you said, like I if you were, if you were a customer, I would just make a workspace for your business.
And I would say, you know, this is let's do like idea browser, right?
And we would create this workspace and each, each of your agents would live in this workspace.
And then I'd have other workspaces for other customers and I'd be able to manage all of that, you know, on, on Orgo.
Yeah, one platform.
Speaker 1
Cool.
Yeah, I think what's also cool about this, just just how visual it is like showing this to a customer and being like, I know you think, you know, it's not secure.
You might think it's not secure or you might think, you know, but this is, you know, a visual sandbox environment, right?
Like it just, it feels like the cell, like you, just like, you know, you talked about loom before, but like showing looms of this, I think it's just going to light people up.
Speaker 2
Yeah, exactly.
And also like you can also out-of-the-box on Orgo, like we have this playground mode here.
So like this is our, this is just all of the latest models from, you know, anthropic and, and Kimmy and, and ChatGPT.
And so as far as a demo, when you tell a customer like, Oh yeah, like we can, we can have an agent like operate a computer and do, do things for you.
And essentially you're describing Hermes agent or you're describing open claw.
Even then they, they might have a hard time like imagining like what, what, what does that look like?
What does that feel like?
And so when you just give it a computer, you're able to just give it life and you can tell them like you can say like, Hey, look up what is idea browser and search it on Google.
And this actually becomes like a really good demo like for for you and your customer like to be able to show, look, oh, the agent is controlling a computer and it's doing research and it's doing real work.
And you can just quickly show a demo in Orgo.
It's like super cool.
Speaker 1
This is cool yeah like even me as like a Co founder of idea browser.
I'm like looking at this and I'm like, yes.
Speaker 2
Yeah, yeah, it's awesome.
And and we have some I'm I'm I'm making Jordan some agents.
I don't know if he told you I'm I'm making him some idea browser agents and he's he's using them, he's stress testing them, but everyone needs agents.
So it's yeah, it's really cool.
And then as far as the telegram set up here, like you can see, my agent is literally using Orgo MCP to get this Greg's computer set up right now and it's installing Hermes agent part of this.
Yeah, these, some of these things take time.
It's running a long process.
It might take 5-10 minutes.
So I don't have to bore you by sharing that.
But the concept of use agents to set up other agents, it's very real.
Building Agents and Structuring Workspaces for Customers
And I can also dive into practices around that and how to make sure that your agent knows how to set up other agents.
Yeah.
Does that sound good?
Speaker 1
Let's do that.
That sounds great.
Speaker 2
So to have your agent have context of how to set up other agents it actually needs.
I wish I would have added them here.
A few MCPS go really far away.
One of them is the Perplexity MCP.
With perplexity you can give your Cloud code or codex real real up to And so the key here is like you always just want to have any sort of setup process, initialization process grounded in real context of what is the docs for setting up Hermes agents today And what how do I connect my Hermes agent to iMessage?
If you have something like perplexity, you give your agent the ability to see how to do that and be able to set it up perfectly.
Exa AI is another great MCP tool for like real time web search.
Another big one actually is context 7.
This one is awesome for getting up to date docs from like GitHub from like Hermes agents GitHub so they they can see specifically the docs and how to get set up.
You just need some sort of context layer to let to loop in the best practices and up to date docs for setting up these agents.
And it kind of like one final recommendation would be the XMCP.
So Twitter released their own at MCP.
And I find so many amazing setups on Twitter for open Claw and Hermes agents that there's many times I just want to use that context for setting up an agent for a given task.
And you can actually use this, give this to your cloud code, or give this to your Codex and have it use this context to help you set things up.
Or you could use all of them too, so.
Speaker 1
I mean, is there any downside to using all of them?
Speaker 2
No, I, I use all of them.
And so like maybe even in here, when you look at my telegram, you might notice, Oh, I guess it's, it's, I didn't ask it to, to pull in up to Like context is key and I like to like have sub agents spawn.
I'll tell Codex like hey or Cloud code, hey spawn 5 sub agents, 1 sub agent for perplexity, one for XO, one for contact, 7/1 for fire crawl, one for XMCP because I like to pull from different resources.
And then those all come back to the main agent and we get the best practices.
So that's how I do it.
Speaker 1
Cool.
Speaker 2
Let's see.
OK, so this here is the I should have ran this in the terminal below, but I'll go ahead.
I'll I'll just run it in this terminal.
And what we're going to do here is do that.
Run the clawed.
Speaker 1
We could just like spin out multiple terminals.
Speaker 2
Yeah, you can.
Oh, wait, let me see.
OK, I think I just copied this here, so OK oh command not found.
OK I'll I'll I'll debug this later.
This is also why this is mainly why I use the orgo MCP.
I'm just like I let my agent do all the work.
Actually, you could also come here into the playground and say install cloud code into this computer and just have our agent do it because I don't, I don't want to debug what's going on in the terminal right now.
So then just have this agent do it and do it that way.
But yeah, once you have it set up from here, like I can now ask my Telegram agent.
So I'll, I'll stop this here.
You can just imagine, you know, one that's done your agent set up and I'll start a new chat and I'll ask like, how many Orgo VMS do I have in my workspaces?
And my Orgo Claw is able to actually manage all of my customers, agents from, you know, just this one agent and it can upgrade, fix things on the fly, you know, and all from one spot anywhere I'm at.
If I, if I get an e-mail from a customer that something broke, we can just send off an agent, send off a message to Orgo Claw and have it go fix it.
Boom.
You can see here 27 Orgo VMS across your workspaces, all 27 shows running, and then it dives in onto all the different customers and all their agents.
So last point that I want to make around getting these things set up is the watchdogs.
Watchdogs, Observability, and Reliability
So the gateways are what make these agents connect to a platform like Telegram or a platform like WhatsApp.
And sometimes these gateways crash open.
Claw has a lot of gateway issues.
In my experience.
Hermes is a lot better.
And so a key here is you want to make sure that you set up a watchdog.
You could literally just tell your agent set up a watchdog for whenever a gateway crashes that it auto restores it.
That's super important just from, you know, reliability perspective.
A second thing is you want to make sure that you have some layer of observability or alerts.
So I have agents e-mail me if I set up your agent, your Mia agent, and Mia has an e-mail Mia.
Mia emails me from her e-mail when her Cron jaw breaks or her skill failed or something happened and I'm alerted about it and I can go in and then debug it and fix it.
Which is super valuable because once again, for your customer, you don't want them to have to worry about like doing all this themselves.
So make it as simple and easy as possible.
Handle everything, tip to tail.
And yeah, I think I guess like the big take away here is it is hard to set up Cloud code even like people are like Cloud code is is going to kill Open Claw or Cloud code is going to kill Hermes agent.
Closing Thoughts on the Solopreneur Era
And in a general sense, it's getting better at doing a lot of these general things.
But to be able to go in and create a specific agent for a specific industry in person and have it tailored to their workflow, it's like you're underestimating how much value that is.
And you can really create a lucrative business by yourself, you and your agent, building other agents for other businesses.
Yeah.
And I think it's an amazing time to be a a solopreneur for this.
Speaker 1
You can and you will.
So Nick, thank you for sharing the playbook for how to build a one person agent LED business, sharing how to actually do it in such a clear way.
I love chatting with you because you're you give the sauce, but you also explain it super clearly.
Nick is a criminally under followed account on on social media.
You know, he's getting some some followers, but I think he can be.
I think he needs to be bigger.
So I'll include links for where to find Nick in the show notes in the description.
And Nick, I'll see you in a few weeks in San Francisco and let's have a let's have some coffee and have a good time.
Speaker 2
Thank you, Greg.
Always a pleasure.
Thank you so much.
And I, I hope to, Yeah, we're going to see you soon.
We're going to get some coffee.
We're going to we're going to do some SIP in time.
Speaker 1
We're going to do some IRL sip in time, which is my favorite.
It's, there's, there's nothing like it, you know, like I actually have been trying to cut down on my like Zoom meetings and stuff like that.
It's just there's, there it is.
There's nothing like being in person, sharing ideas, sip in and and figuring out what what we can be building in in in a time like this, because there's so much.
And sometimes the hardest part is figuring out the right idea, the right time, the right playbook, the right steps, the right order.
And this has been helpful, Nick and and definitely got my great creative juices flowing.
So I'm sure others are very thankful as well.
So thank you, Nick and I will see you next time.
Speaker 2
Thank you, Greg.
Talk soon.
Podcast Summary
Key Points:
A viable business idea is to build and manage AI agents for clients for $5,000 per month per customer, removing all technical friction (tokens, models, infrastructure).
The offer should be framed as an "AI employee" with unlimited agents, usage, and support, not as a technical product. Most clients only need 1-3 agents.
Target industries include marketing agencies, law firms, insurance agencies, manufacturers, wholesalers, and real estate—avoid heavily regulated sectors like healthcare and finance initially.
Start with a broad approach, then niche down based on market pull (e.g., real estate agencies in Florida).
Content creation is the most powerful way to attract warm leads; cold selling should be avoided.
Customer-facing tools include Granola (meeting notes), Trello (project management), Loom (updates), Calendly (scheduling), and Superhuman (email).
Build agents using AI tools like Cloud Code and Hermes, leveraging agents to build other agents.
Summary:
The podcast outlines a step-by-step guide for starting a solopreneur business that builds and manages AI agents for clients. The core idea is to charge $5,000 per month per customer for a fully managed service where clients do not interact with tokens, models, or infrastructure—they simply receive a "digital employee" that improves weekly. The key is to offer unlimited agents, usage, and support, as most businesses only need one to three agents to achieve significant results.
Ideal target industries are marketing agencies, law firms, insurance agencies, manufacturers, wholesalers, and real estate, while heavily regulated sectors like healthcare and finance are best avoided initially. To acquire customers, content creation is emphasized as the most effective method, as it generates warm leads and builds authority. The technical stack for implementation includes tools like Granola for meeting notes, Trello for customer-facing project management, Loom for updates, and Calendly for scheduling.
For building the agents themselves, AI tools like Cloud Code and Hermes are recommended, allowing the entrepreneur to use agents to build other agents. The overall strategy focuses on selling outcomes, not technology, and creating a seamless, frictionless experience for busy executives.
FAQs
Start with one pre-built agent template that solves common executive problems like email or calendar management. Customize it quickly with the customer's specific business context and deploy it immediately to show value.
You use AI-powered coding tools like Claude Code's desktop app to create agents that can themselves build other agents. This lowers the technical barrier, allowing you to fulfill complex client requests without deep coding expertise.
Use a customer-facing Kanban board like Trello to limit requests to 1-2 per 48-hour cycle. This controls the workload while still delivering continuous improvements.
They often overcomplicate the offer with technical jargon like tokens and models, which ruins the magic for customers. Another mistake is trying to serve too many industries at once without niching down.
Proactively monitor agents and fix issues quickly. Use Loom to send asynchronous updates about improvements, so customers see constant value and don't experience downtime.
Yes, because you use agents to build agents. Tools like Claude Code's desktop app allow you to create and manage agents with minimal coding, leveraging your understanding of AI rather than deep technical skills.
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