TCF1112: Google Business Profile: Your #1 Lead Weapon

Hey, somebody in your town just searched kitchen, remodeler near me or whatever your trade is. And three names came up. Was yours one of them? Guys, you're paying for ads, you're fighting on Facebook. And also might be ignoring the most powerful free lead source, I believe, for local service businesses. All right. Guys, your Google business profile, to me, is a digital job sign for you. Planted in front of the people that could be the hottest buyers that are in your market right now. All right. And this is a first impression for the majority of your best customers. It's your Google business profile. Most contractors treat it like an afterthought. Okay. But guys, if you're spending thousands on ad and you're not getting results, spend 90 minutes on your Google business profile and you're going to see an increase in your organic push. Let's dig into this today. Fighters, before we get in today's episode, hundreds of contractors have used this code to scale past a million bucks and you can to get my free course. The contractors code to finally cracking a million bucks, get it in the show notes, don't wait. Now let's get in today's episode. All right. So I said a lot of contractors treat their Google business profile as an afterthought. Okay. Or like junk mail or some shit like that. And there's three main deadly sins if you want to call them that I believe we need to address and talk about here today to get you in the right mindset towards how your Google business profile could truly be a great asset, a great weapon for you in your sales process and your lead generation process. Guys, the first sentence is an incomplete and inconsistent profile or the information on your profile. All right. Like if you have a different business name on your Google profile versus what's literally on your website, that's a problem. I've seen wrong phone numbers. No services listed. Guys, things like this, that lack of consistency, that tells Google that you're not trustworthy, that you don't show up. Okay. So the fix for this is just take some time and audit your business profile on Google name address phone number. That has to be consistent everywhere that you're listed online. All right. Otherwise it sends bad signals to Google and it screws up, you know, you being found. All right. So make sure you fill out every single section that you can on your Google business profile and be consistent with it. Sin number two is what do we call that the ghost town profile. You set it up in 2017 or 2018 and you've never touched it again. You didn't put any photos on it. There's no reviews or very few reviews and if there is reviews, you're not replying to those reviews. Good, bad or ugly. All right. There's no activity. Again, this signals to Google that you might be out of business that you're not relevant. All right. The guy posting one photo a week on his Google profile is beating you online. Okay. So the fix again, feed the beast, upload new photos each and every week. Okay. You log into your Google business profile. You see at the top and it says photos. Click it and upload photos. Show the guys in action. Show you prep in a room. Show a finished product. Whatever it is, you can upload videos there too. All right. This is huge. Also you can feed the beast by using the updates feature or it's called posts. All right. There are like many social media posts. Now, to be fair, most people are not going to read these things and they're not going to see them, but guys, when you do these properly, okay. And you upload them consistently and you tag neighborhoods and you list the services you did and this and that. You educate people and you link them back to your website and all the little voodoo that we teach behind the scenes with this. All right. It's going to again, signal to Google that you are relevant and you're serious. Okay. So make sure you take the time to do that. Let me tell you about a shirt that has been living on my back lately and I mean that in the best way possible. It's from poncho outdoors. It's called the one-eyed goat. And if you spend any real time working outside, this was built basically for you. All right. Here's what got me. The fabric is stupid light. Like you put it on and you almost forget the desire, which is exactly what you want when you're grinding through a long day in the heat. It's also got UPF 50 plus sun protection. It dries in minutes and there's a vented back. So you're not just sitting in your own misery by noon and it moves. Built-in stretch means you're not fighting your shirt every time you reach, bend or climb. You've got enough resistance in your day. Your shirt should not be adding to it. So the details are what really got me though. There's a sunglasses holder which if you're anything like me, you you bought more pairs of readers and sunglasses and you care to admit. And that's a game changer. Okay. Hidden zippered pocket, magnetic pockets, even a built-in lens cloth to clean your glasses. Somebody actually thought this stuff through. Poncho stands behind every shirt, free shipping, free returns, free exchanges, anytime no hassles. Head to ponchooutdoors.com/contractorFight to get 10 bucks off your first order. That's P-O-N-C-H-O outdoors.com/contractorFight. And when they ask about how you heard about them, tell them the contractor fight sent you. I'm out. Third, I kind of already touched down on the first thing, but another deadly sin here is you ignore reviews. If you got a five-star review and said nothing, okay, that's a problem. If you got a two-star review or one-star review and said nothing, that's a problem. Reviews are the number one factor in turning a searcher into a caller. The great review is obviously we all love them and you thank people for them and this and that. If you get a bad review, how you respond to that bad review sends a message to people that are searching. But when you have silence on your reviews, it tells Google and customers that you don't give a shit. That's a problem. Obviously, the fix for that is respond to every review immediately within 24 hours. Thank them by name. Address any negative things that they might have said professionally. You're writing for the next customer who's searching for you. Make sure you do that. Talk about the sins. I want to give you my Google Business Profile Dominator System. This alone in our painting company that we run here in Colorado Springs. I'm recording this in March of 2026. So far in the first quarter, we've done over $100,000 in sales from our Google Business Profile. People finding this there with these things that I'm going to share with you right now. So that one lead source, just because we've updated it and it's organic and we feed the beast, we're getting results. The first is the photo blitz. Your phone is full of before and after. It's full of your people. It's full of all that other shit. I've kind of touched on that. Upload 10 photos today. Geotagum if you can inside your phone. Show the team. Show the truck. Show the process. Show the finished product. Make it a weekly habit. Number two, the reviews. You don't get what you don't ask for. So on your final walkthrough, when the customers thrilled, they're hugging you, they're happy, they're going, "Oh, we're so glad we hired you." Guys, that's the time and place to ask, "Hey, Mrs. Smith, hey Joe, we live on Google reviews. Can I text you the link right now?" A lot of people say they're going to do this and life gets in the way. They don't do it. Can we just do it now? Because it would really mean the world to my team and I. Guys, make it a step in your close-out process on every project, not an afterthought. The next is the weekly update or weekly posts that I referenced earlier. Use updates like many social media posts or little mini billboards for your company, project type, location, neighborhood, what problem you solved. Put a photo in it. You can link it back to blogs and take snippets from blogs. If so many things you do, it takes five minutes. Guys, do it a couple times a week, three, four times a week, non-negotiable. Again, if you have a VA, you have an office manager and admin, somebody to help you. Guys, it doesn't always have to be you. There's who's in your life that help you do these things. So before we get out of here, I have a challenge for you. Go get three new Google reviews this week. With that, call three past customers. You want three Google reviews, call three past customers. Tell them you're building your online presence and you'd love their help. Send them the link. Make it easy. Follow up if they don't. Guys, get three reviews in the next seven days. That's it. That's my challenge for you. So guys, listen, your competitors are lazy. They're not doing this stuff. The leads are out there. People are searching right now and mastering and optimizing your Google business profile is going to really make it easy for them to find you. So step on the gas with this be consistent. You guys rock. I got a roll. I'm out.