Stories no Instagram: ideias para engajar e converter

[Music] [Music] And started another papu, social media, Emil Labs. And I'm with Barbara Duarte here. Barbara, let's talk about what today. Let's talk about the subject that people like. Brazilian loves this subject. And I know why. You know why? Because Brazilian loves the life of others, right? Look at that. This is what you're saying. That's not true at all. It's a popular data. It's a popular data. It's true. That's true. It's a focus, right? It's a focus, right? Who doesn't like the media there, right? Yes. And what's the best format? The best format, the stories, right? The best format to find out what's happening. It's the stories and it's not at all that Brazilian is addicted. In this format, that's why we have this episode to talk about ideas, positive ideas for the creation of stories. Stories. Including people. Who are the stories, right? In the field of bread. We've heard this, right? Sometimes. But here in Brazil, we have a phenomenon. For the rest of the world, maybe not so much. Yes. But here in Brazil, stories are a phenomenon. So the goal is to pay attention to the stories here in Brazil and to launch. But the fact is, stories are where we have more features. We have many ideas, we have many interactions. A lot of possibilities. A lot of possibilities won many possibilities recently, even when it's like revealing, right? Because I have to digitize, react to reveal. Sometimes we use it, right? But it's a beautiful functionality. So we had to talk about stories today, especially ideas, right? Ideas for the stories. Exactly. And I think something curious about the stories that in my head it's almost like a social network inside a social network. Because you have the interactions, which are generated from the stories, from the comment, the cut, the interaction with emotions. You have the interactions of the widgets. It's a beautiful way to say it, right? Which are the figurines from the stories. So, if you look at all the resources, it's almost like one another. It could be another social network. Just with that, right? So that Snapchat was... Exactly, exactly. But the stories turned out, right? The format of the stories turned out, or especially the format of my opinion, of the differentiation of Instagram. Because today Instagram has a lot of formats. A lot of formats, copy, a lot of formats, and hugs. But what is the only two Instagrams that are difficult to find others? Jack and Snapchat didn't get that much in Brazil. In my opinion, the stories. You have TikTok, you have shorts. The feed, you have Facebook, you have LinkedIn. But a format that doesn't have it in the others and doesn't get it in the others, right? LinkedIn tried it, but it didn't work, right? Yes. TikTok also tried it, but it didn't work, right? These are the stories. And we have some data here to start this episode. According to the search for the opinion box, 52% of the users signed up to follow the stories of the people who follow. It's the activity that they do more within the Instagram. So, everything you can do within the Instagram, follow the people you follow within two stories and the things you do more. 47% of the people say they want to see the stories several times a day and 31 at least once a day. That is, it's a super connected audience with this format, specifically, too. I particularly, after I saw this research, I was even thinking about my behavior. So, wow. There are really times that I open on Instagram only see the stories of the people and I don't keep rolling a feed. I don't know if it's because we have a sensation that within the stories, we, in fact, are closer to the people. And now feed. When you're recommended, etc. You don't have the certainty of what you're going to see. And the stories already can be seen. Those relatives who are family click on one and go away just when you finish the points. Maybe the stories. They are the closest ones to that Instagram was in the beginning. Where, in the feed, you saw that it was the life of the person. Yes. And now the feed is like this. Everyone tries to teach something, or it's propaganda, so it was a different thing. It's really stories. It's not for the house. It's a good format to create personal connection. Yes. But, in addition to these three data, we also saw that the format of stories is the most loved format by the Brazilian among the other formats of the Instagram. Yes. It's above the own reason. So, people like it more stories. Probably they agree already watching stories before anything. So, that's why we need to give ideas of posts to become here. Ideas of posts. In my opinion, it's the most difficult format. Why? There's a lot of consistency. And I think creativity. Well, because, like this, you do a plan on the feed, and you do it on the field, go to a design, and say, "What?" Yes. Or you go to the chat and say, "Montão roteiro." Now, in the stories, to have that authenticity, personal connection, and in theory, you have to be more spontaneous. Yes. You have to be more true, more spontaneous. That's the thing, just to get the cell phone here, I'm doing this. But at the same time, if you do a bunch of stories, random, we see that the alcance is low, and the result is bad, with exceptions. Obviously, exceptions like that. Those mega celebrities, or those mega influencers who managed to transform their stories in reality show, can do 20,000 stories on the same day and everyone with a new one. Yes. But we're not a virgin. We're not a virgin. We're not a virgin. So, how can we do it? What would be the main editorias in your opinion, Barbara, for us to start this story? Before we talk about the stories, just give a little bit back, I'm going to ask people who want to know about it. Thinking about volume, the frequency of stories. I post one story, I post five, I post ten. You have seen something in relation to data, retention, etc. What can you share with us? Yes, I understand. Total connection that we were talking about, is that you do a lot of stories and not have results. And the result in this case is the function of the reach. Today, everyone sees it. How many people are seeing my stories? This is the main editor of the stories. But for that to make it work, for you to have a lot of reach, you need to have a retention. So, retention, not just in reals, is also important in the stories. And retention in relation to the frequency of stories that you do within 24 hours, within the same 24 hours. So, I suppose I did a 9 o'clock story, a half day story and a half night story. Therefore, the sequences are these three. And this sequence will only be the night of the morning. So, within the sequence, how many people started watching the first day stories, and these people, how many of them finished the day seeing their last stories. So, I suppose we have ten stories. Without people starting to see the first, 80 people reached the end. So, we have 80% of retention. 80% of retention is the main parameter. It's the benchmark that we are going to say, two main profiles that perform well in stories and give good reach in stories. Do you have a retention of 80%. Between 76 and 83%, it varies according to the size of the profile, in terms of followers. And the other data shows to us that from 3.4 stories, which is not such a research, they are looking at the numbers of frames, numbers of squares, numbers of stories, in a sequence. And they see how many stories people generally come before the polar. The sequence will be whole for the next stories or leaving. So, we are talking about today that this number is around 3.4. So, each three stories, the person has to go there. So, if she enters in a profile and has many points on top, she already gives that mental progression. It is very likely that the person comes from the moment she sees one, two. So, it is inside a margin, a error of 3 to 5. 5 in my day is my limit. I try to keep 5. So, this is more or less the number. Between 3 and 5, because of the data. It will always appear someone that I know will comment, I want to see you. So, do many stories. Because you are not following. So, it is very difficult. So, you have to be punished and it seems spontaneous. That's why it is very difficult. And do the entire message to be within 3 to 5 stories in your sacrifice. Yes. And I think it is consistent that it is also wrong. Because sometimes you spend a week there publishing in the beauty. And then next week if you already publish two times a week and one week you do not publish. And that in some way it will make people there. Because you publish little. People will not be interacting with this form with your profile. It will be less and less. And then you will be able to see more and more behind the scenes of stories. It will not be those first points that appear in the video of Galera. That is usually the most successful people but follow. Or the algorithm on Instagram that prioritizes to show you there. I can comment a little bit that maybe the term does not come out that the algorithm was thought to deliver the content of this format for those who already follow you and is more engaged in your profile has more affinity. So affinity is a very important variable for Instagram. You know that every time you follow a profile or the content of this profile appears immediately for you. Because you already enter the affinity for seven days. And that is why you will see in the beginning the content of this person in the feed and in the stores. And although you have followed and although you have appeared in the stores for you, you did not see. You did not interact in the feed and did not give a like. You did not give the social signs that although you have followed that content that profile is not relevant to you. The affinity again is for you. Seven days after Instagram passes the rules. What is your affinity with this profile that you follow? Is it more close to zero? Is it more close to ten? If it is more close to zero, it stops to deliver. For you, not only the stores, but the content of that profile. And the Instagram understands that followers are the main thermometer to understand if the profile is still relevant. In short, the follower's recency is more important as in a restaurant's evaluation, more recent, it is more important than a four-year-old's evaluation. So this point of affinity is very important. For you to reach the stories, essentially you need to engage outside of the stories. So you have to engage in the feed, you have to engage in the inbox. So to respond, to encourage you, to interact with you. And to encourage you to comment on people's posts. Exactly. By using social media, right? Basically people who already follow you, follow you. So, affinity goes to the crowd. This, even, generates a high-tech effect that can benefit your entry into posts. What is the effect of the hype? Let's say you're going to post eight in the morning. Seven meters, 30 minutes before you start the Instagram interactive. It starts with followers, of clients that you follow. Suppose in a more adequate strategy, you already follow some clients. This is going to make the affinity of this crowd immediately with your profile. Because they will see that you commented. They will notify you, right? And probably they will respond there within this 30 minutes window what you also commented on. So it's time for you to do the stories. It ended up having an interaction that showed the affinity. So it was an initial engagement center which is very interesting. How much more people can interact and become your criteria. So, half an hour before it's time for the hype effect, right? Test it and then it comes to me. Keep saying it, guys. Now let's talk about the ideas. I put in topics the ideas of editorias. Instead of the idea of two stories. It's a little easier for us to to plan things, right? Because I'm going to think about a story of one before and after. For example. We know it will be this format. And that's it. There is not much to invent around it. But it is within an editorial that you can think about other options from content to show the result. Which is not. Or before and after, for example. We will talk about some ideas here. And I started with Basti Dores, which is a classic, right? Mm-hmm. Which brands show so many Basti Dores there of team, of productive process. I think there are many ways to show the Basti Dores and bring I think the rise of the brand, we say so, to be more expert than consumption, right? Yes. Well, it is very well positioned when we talk to those who are already clients. So, remembering in the story, I will deliver to those who already follow you. But honestly, who follow the client? So, strategically, it would be interesting to have this editorial thinking and talk to those who are already identified with your business, with Basti Dores. I know you, who is not a client, you won't be able to talk about things of the kitchen, of the Basti Dores, the social project that you are doing, because there is still no real connection to the brand. It doesn't even have the understanding of buying, so it is very vague. It doesn't have the value of this type of content. So, in two ways, we first intentionally continue in the sequence. So, the first story should be almost an advantage of the hand, right? What are these products here, like you consume? So, it is linked to how they are made. Because then you already connect with who is a client, and then who is a client? The second way is working with the next friends, which is that functionality of the Instagram, and then this Basti Dores is a beautiful story, exclusively for those who are clients, because, in fact, you have a list of clients and just make stories for them, right? In my case, I do my my next friends, my mentors, who are clients. They are mentors, so they come to value or tell more things inside. So, the Basti Dores is very cool, but the Basti Dores is a type of connection that you have to create with the values of the company. What are the values that you have, the code of culture, what is the culture of your business? What do you believe? Who uses very well the Basti Dores and viraled with a video almost from Basti Dores which is not a story. It is another network. It is the Carla Simédi, right? She is entering her Instagram. You see a lot of stories of this process, of the factory, etc. as they have ideas. And I confess that I am not a consumer. I started following her because of Kermed Fini. She destroyed it at the time. We won a lot of gifts, including the Hermédia Hermédia. And so, I followed her and started to consume the products. So, I said, we didn't necessarily have a connection with the curiosity to know how this company, how it was leading with all these successes. Anyway, the factory was this product of them. And I see that, like, it was very powerful to show what people don't want to show. I think it can be boring, etc. But it has a lot of authenticity. The strategy of Carla's case is that she is an influencer of the business. So, she perfumes her influencer. And what it means is that in some way she becomes a kind of digital celebrity and people have a lot of curiosity to see how life of this person and what works in stories will work in the case of a son of the factory and now they are in a more advanced way than what we see in stories. Like this, I'm traveling somewhere. There are a lot more stories. I, Dendavians, I, I, I, I, I, I, what I'm eating, etc. They make this a profit as micro-series. So, now, for example, they were among the writers of them, because they were writing on the island. They were sold, they sold, they had to look for another writer. They transformed it into a micro-series the saga of finding a new writer. So, she is the founder. Yes. So, you will see her visiting the other writer how she will stay and they are talking about their values because we need it here in the writer because of that, so it works a lot in the stories both John and Dibb and Quanta Carle and are more celebrities the people want to accompany and have a battle of sellers who also accompany them who are only sellers who work for them directly. But there are all the types of formats that are all bought. So, we already have a legend that accompanies the same because it already connects. And you want to know? These are the founders. They are very broad, because in this story the guys can put a lot of things inside the stories. So, you can use tests, quizzes, for people to respond. The test can be part of content. If you can be teaching, someone through the test in fact, brings a gamification, let's say, and, depending on the story, it will make a set-up for a content a little longer, it will bring the same insight and make a set-up for people to respond to them and you will understand the conversation about that curiosity or about the specific content. I see that there is a very good way to use this story because, we need to plan this, but there are many formats. So, as we plan all formats and all the steps, let's try to connect what we are going to talk about in the video at that moment. We don't need to share what is in the video between our stories. Let's recreate a content with an insight that we teach people in a few seconds to give an information about the content there. It would be more interesting if we connect through the stories with those who are already clients in this case. Even to bring the content or this curiosity or teach something based on the content based on the content depending on the labs. What are these features that you already use? And then, the labs are now analytics. You have a new feature in the labs to analyze the content. You already create funnities. Yes or no. And then you can show how you create a funnion there between the stories. Within this story, I like to use a narrative structure. So, by forcing more attention to this narrative, thinking about the limitations of the setup, where you will make the main catch basically to understand the level of the tool. The tool has that problem, it has that pain. Or, you know, I don't know about that subject. If you are already based on data or not, or do a test. So, the first story of the setup is already an advantage of the hand. So, I have this problem. I don't know. The second is the development. So, to develop the knowledge of people through the stories. The third is the climax. Where you work with a personal connection because the story is good for this. With the technique applied in that problem. So, you already use the data to make your strategy. Well, because the second is now. Because the data, if you use the data, it will be much more relevant in the market. It will be more strategic if we have this client here who, when I used MLABs and I used the data, etc. I could do it more. I could save so much time I could perform more. So, Climax. He is a personal connection. You have a value. You have a value. You have a value. And then you close the last one with the call to action CTA. But the CTA never needs to be with this story. You already use the data and have a chance to success. With MLABs. Tell us about the best story we can bring in the next stories. And then it is interesting. So, you have the narrative. This is a topic of Climax and CTA. This is also made using FUNIS. So, you can do it. Don't let it be a FUNIS. It is a call track. But it can be a FUNIS. We could bring the main author. Climax development. Who used it? It was a good performance. And the CTA is the final for the test. Everyone would click the link. I would send a key word. And the automation of the mini chat. And then it goes. But it is always making this limit. Good. I will put this in our file. You have an idea. Thank you. Conteudos, generated by users, clients. They deserve a reserved space there on the floor. So that we can show that we value this creation of content. That we know it is not easy. We value this dimension. That we receive from people. People expect it. And a very curious thing. Even with people. We had this story basically fixed. I think it was the 6th party, the 2nd party. Now I don't remember exactly. It was a week. And we... It was the day we published the whole world that had... Mentioned people. Who mentioned people. Inspired people. And so on. And we asked people to share the same thing. Marking people. Because they really had a very nice content. And we ended up making... losing this. sharing it once or another. And then recently we... We started sharing it with a greater consistency. A little bigger. And then, curiously... The number of markings in the stories of Emilebs. It also increased. Because people come that we repair, that we respond, that we repost. So... I want to be there too. So you end up creating, let's say, a challenge in people. And I remember that. At that time, in the past. I had a feeling that the guys kept making the best story to mention Emilebs. On the day that it was our editorial. So it was something... Just to respond. Sometimes, the guys... It's super content. So, to respond. And then sharing. Because Emilebs' profile is the biggest agency in the world. That's the question of you. Recognizing publicly, the job of someone. And so, wanting to know. It can be a general opportunity. Because when we also share stories. Our... A number of views, our... They are very much. Because they have different views. Yes, yes, yes. Social. So, social is very important for any business. And showing that people are using the service product. It's great. I've done nothing because as much as the people are recognized. And see that it was recognized. The other people also have this tendency. I also want to. As always, in my case. Whenever someone posts what is reading my book. And I post it also on the stories. On the same day, there is a joke of people. If I don't post, it doesn't seem like nobody. But we have a problem. Because the problem is the following. We need to be careful about stories. Because if you don't reach your organic cai or retention cai. So, imagine that you are there. Let's go. We are here today on the social media. So, I'm going to do a narrative. In my stories today. That we are doing these recordings. Then we will show you the episode of A, B, B, B, B, B. And so, we are giving this narrative to this context. Imagine that in the middle of that, it seems like a repost of someone reading the book. It's not giving context. Simply enter it, it seems like it. So, we break the narrative and increase the number of posts. The number of stories within this sequence. So, the retention cai or the dry cai? And if everyone is reposting what everyone is mentioning. So, you are on your story all day. That's the story. So, you choose a day in fact to compile everything. And posting is interesting. At the point of editing, content and editing. But in some way you can reduce the number of mentions. Just like you did in Cocoa. It's just an education process. So, if you always put your hands up, we will tell you the story of how it was the week of everyone who read the book. You know, there. Then you will mark. So, according to the law, you will mark on the plan. Or the robot running away. You record there, make the download of the story of the person. And then reposts everyone, mark, everything in the world. That is not just reposts the video. The release is also marked for people to see what you did. But don't stop responding to the person on the day she posted it. Oh, I understand. So, pay attention, you responded. But only the public on a day is compiled. It is a way of planning. It will depend on each one of the way it is. But this is the way to organize it. And the repost also is just one of the ways we work. You have, as we create content for the stories, based on what was said there. So you can create, according to a narrative, using a picture of the person reading your book. Take one client and create a sequence of stories. To, according to the story, to talk about some aspect of the book, etc. That will appear there, inside. So the UGC is the editorial, not necessarily the only format of the post there, not the repost. So, as we can work on an edition, a react with a storytelling, there are different ways of using it, as we assume. So, pay attention to your hands. So, pay three or four stories of people who bought the product of your hands. That was the reaction of them. You can transform in a narrative, in a story of the sequence. How did you use your hands? Then you put it up, perhaps the print of the post of the WhatsApp. But the photo of the dress that she won. You don't have to be her, doing the own stories and mentioning your profile, or doing the selfie, recording, because it's more difficult. You can simply get a real post of a comment or a WhatsApp, and transform it into a story of the UGC, right? Certainly. Okay, let's talk about the next one. The next one is a classic too. We say that this social media level is the answer or what it is. So, we have there. Our dear Anamosari, who has, literally, there is a lot of media, from time to time. And then, after that, he publishes some files within his feed, right? But it's normally in the stories. So, I think these moments, where you open up to answer questions or curiosity, or to hear more people who are following you, it's a good opportunity to generate many insights, also, to the stories, and to your content as everything. Even because there are questions that are not only technical questions, sometimes questions that are personal connections. Yes. And then it's cool to have the opportunity to do that. He does all these things. So, he chose all these things, he does the MAA, right? Ask me anything. And I do now the Saturdays. So, I also do this day, my Saturdays. Now you're Saturday. Because I know I have a little more time to be reading and responding to the stories in the box. Because in the end of the week it's more difficult, right? I think it's a lot of questions about who? No, not yet. Because who is still, he doesn't look like him. Now he's like this, in the last two weeks it's getting more. I'm showing them downstairs. Then we made an announcement there for Hot Mart, that who was the protagonist. Exactly. You don't know who is who? Who is in the profile of Rafael Kissi Discovery. Who is who? Who is who? Who is our golden? Golden. Now he has a great voice, right? One of the Hot Marts has a great voice. Exactly. Well. That's what I thought is very important, right? Yes. But that's it. That I thought is very clear that everyone knows about the box of questions and it's the opportunity that there is. But that's it. In my case, it comes a lot of questions. You're not going to answer everyone. So remember the sequence, remember the number of limits, remember, so make a beautiful heart. And in this heart, maybe it's one of the questions that is more special for you to create this balance of stories there. I already saw some people making a response from one box and then it calls just a little print of the other boxes that sometimes it will respond to the sequence, because it has a sense of making a hook there, etc. And it also works. You don't need to be one story for each answer. It's logical that people feel more prestige when it's the only answer from him. But I think it's a very cool format, too, because it's a good opportunity to show the authority of who is responding there. Yes. I don't let it respond. Sometimes, because we have two souls responding, right? You can respond publicly doing stories. You can respond to the box. So I select the one that goes to the audience, which is 3, 4, 5, and many other three boxes. I respond only to the box. So I don't let it respond in any way, right? It's to keep the limit. It's not because I don't want to respond publicly. It's because it's not possible to have millions of stories there if we don't lose. Let's go to the next one. Good. Conversation. Why? Although the story is there on the day of the day. It's a very cool format. It's very cool. We have a lot of results, right? So we have goals to fight. So the stories are great to help you. Yes, you have to do the application of the iPhone. I was commenting on the iPhone. So the sequence is basically the same, right? The setup, development, climax, and the CTA. And in this case, the setup, inevitably, it has to be an advantage of one by one, or a desire. You have problems. You spend a lot of time today, posting on social media. Yes or no? Everyone responded, yes. It's a list of leads. For you to read. So you could go into contact with this tour by inbox, making social selling. Because everyone responded, yes. Inevitably, it would gain productivity to use a tool like us. So the stories, the "Funil" for the stories, it was a list of leads or cults, right? And for those who didn't watch the episode with Vio Levera about social selling. And we talk about that in a whole episode. So how do you find lists of leads or cults in your stories? Too bad. You can get social selling. Yes. So it's a tip. So you have to do the conversion. You have to do the sequence. The sequence is basically a "Funil" from the stories. As you raise your hand. So the person said, "I have this." Then you develop, show a social provost from someone who decided to deal with your methodology or your product or your service. And then you do the "Cautio Action" with a level of 16. You can do that with aggressive contact. You can use a desire to make a request, right? To depend on your business. If you have a product catalog on Instagram, you can also put the link directly to the catalog. And you can simply do a "Cautio Action" with 16. At the end, the last five pages answer this story with the word "Tao", the first five will receive the link. It's a possibility. So you can do "Funis", "Funis" with the conversion. Perfect. And for the last thing I wanted to bring here, it's a close friends. You already commented quickly there, the best friends, etc. But I just wanted to talk a bit more about how we can use it in a strategic way, this audience to generate a content that is even more to the end. The idea is always to work with who is already client, with who is already patient, with who is already mentored, with who is already one. Ah, here's the more I have, it's there, many clients. Very good, it's a good problem. It's okay that you have many clients. So you're going to do what? You're going to spend a search, for example, NPS, that search called Net Promoter Score, which you just make a unique question, right? Say 10 to 10, how much you would value my business? Everyone who gave 9 or 10 is a promoter. This is the term that you have to put in the close friends. In the next friends. Yes. Which, within the functionality, calls close friends. And we always talk about close friends. People don't think it's a good thing. I say the best friends. The guys don't think it's a good thing. Here in the past, the last era was close friends. So it was, right? It was in the memory. But it calls close friends. If you look at the number of a burger there, at least you have three lines. If you put that finger there, you'll find the next friends. There you put your best clients. If you have many clients. Don't have many clients. I'm all around the world. It's good. Because you always appear to your people. It increases a lot of chances of them looking at your content. It increases a lot of experience of them. Because you have to understand that your content also is part of the marketing experience. No one writes this, right? I do content there to sell. The content also makes part of the marketing experience. How much better is the experience with your brand? More chances. You have this person wanting to create a content of you to indicate or share something, right? But it won't put anything there, right? So thinking that they are the best clients. Create something exclusive. Something that the person will see a lot of value. He says, "Wow, it's still good that I'm following this profile." Otherwise, I wouldn't have this kind of content. So, in the case, I have a mobile phone. I have my clients. I can put them in my friends. How much is the value of a doctor in this moment in our city? You understand? For those who are investors, they always receive updates for stores, weekly, because this business is future, right? The price is future, all the time. So it's a service. It's basically a service that brings you to the best clients. And that's how I tell you what you can create that has a lot of value for your clients that you can directly deliver. That will add a lot. Okay. Now, to finish, we have several episodes also talking about metrics, data analysis, just a search here in the social media that you will see. But just for us to be honest, without talking about that, there is a metric that is the most important metric for the stores, for you to evaluate. It gave a certain amount of my ideas. Well, first, we look at retention, because it is actually the most important thing, right? When people start watching your sequence and when people have finished. So, 86, 86, 83%, it's the range of good. So, you already have a parameter there. Second, number of visualizations. Everyone will look at it. "Oh, it's not here, it's not here." Everyone thinks it's not here, right? No one talks about it. I'm satisfied with my visualizations, right? - I know. - Where will you see this parameter? It's called the DemiLabs parameter. So, when you connect DemiLabs, you have an apple there on Instagram. It's called the DemiLabs parameter. And then, the DemiLabs parameter has the amount of visualizations of your stores in the media. And how many visualizations are there? The same size as yours. You also have a media. So, you will see if you are at the top, or if you are below the media of visualizations in your stores. So, that's your second. Now, we have, depending on your goal, as we said in many stories. So, you have, if you are at the bottom, I want the conversion. So, you will look at links. If you put in the end, you will have a link. So, you will look at clicks on the link. If you will look at the conversion tax, you will come from that link. "Oh, I didn't make a link, I asked for your answer." So, you will look at the answers. How many automations did they roll? They definitely didn't take the link. They sent a coupon. So, you will also send me the conversion tax. So, for the bottom, you will look at the conversion tax. It will not look as much as the amount of views, et cetera. Because sometimes, when you make a conversion tax, the number of visualizations will fall. It's not something that will interest everyone. So, you have to compare, in fact, clicks on the link and tax the conversion with other funds. So, you have to separate things. It's not simply looking at all the stores, comparing with all the stores every day. You have to separate also, for the tutorials, as we showed you here. So, I made a flouring editorial. So, I will compare with other funds. But, with other funds, with other funds. So, separate this so that you have really a clear idea of what works best or not. And then, for the tutorial, it will be yours, right? But, the funerals that have more differences. When we talk about links, when we talk about clicks on the links, et cetera. And then, there are some other things here that are cool for you to understand. First, tax of exit is a negative signal. So, how much longer is the number of exit? But, people you lose on the way. So, the Instagram will decline, it will deliver less to your stores. So, the tax of exit is bad. So, you will look at how many exit, each store has. Because each store has a tax of exit. And, inevitably, the debt of exit in most times is the first stores. So, if you see the first and you don't see me, you already have a fourth. You don't see me, you already know this. You will see it. That inevitably is the first thing that has more exit. And, therefore, you have to avoid, even, create stories with links already in the second store. So, let's say you have five stores in the sequence. And, you put in the second store with links. What will happen if people don't click on exit? So, tax of exit is the other. Or, get that new post in the feed and put in stories. New post, right? You put it in new post. Cool, guys. Cool. Because the person will click and go out of the stores to see. But, you had more stories there to see. So, you ended up increasing the exit tax. And, finally, here, the debt of return. The debt of return is important because it shows. And, for Instagram, you have more attention. So, how much more clicks or talks to return? Do you have a story for the previous story? Does this story mean that this story is the best in the sequence? This is a good way to understand and learn. What was the sequence of five? The best stories. What was the intention? It was a format, right? It was a static image. I saw someone talking. It was a compilation. With several videos that now see that people are doing this too. Because, this is very interesting, even, right? Because, before, it was like this. For each moment, a story. Now, the guys are doing, like, if there were several moments, within a unique story. It's a good way to do it. Because, if not, it's not. That's what I usually do. And I recommend you to do it. Think about it narrative. Fill out several takes. Go there on CapCut and get in 30 seconds a unique story. Yeah. You edit it too. But the point is that you look back to learning better stories. And within the own MLABs, you will be able to see in the story story. Which are the formats, right? So, you have the format image, the format video. Basically. And what is getting higher and higher in your interaction, also to see the MLABs, which is the best format. The research I showed you that is probably the following, right? That we cannot use a unique format, because it is monotonous. So, if you just make a video, video, video, video, video, video, video, video. 5 stories, 60 seconds or 5 minutes. So, it's a lot of things. So, we have to mix. So, video, image, interaction, video and my translation. That will retain more audience. Good. Good. Very good. Thank you for the insights. If you, with certainty, you have other editorials. You have other ideas of posts. So, put them in the comments. We want to know a lot about these ideas. So that you can also find this episode with the other people who are watching. Don't forget to give 5 extra links on Spotify. Which have a value. It helps a lot. These content reach more people. Even on YouTube, right? Give it a thumbs up. Like the channel, activate the bell. And until the next episode. Okay? (upbeat music)