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Stop Fighting Cravings - Do This Instead

46m 7s

Stop Fighting Cravings - Do This Instead

The speaker addresses the complexity of addiction recovery, arguing that society’s approach is fundamentally flawed due to outdated beliefs and methods. They explain that alcohol hijacks the brain’s neurochemistry, specifically through GABA and dopamine. GABA provides temporary calm, but chronic use downregulates it, leading to heightened anxiety and stress. Dopamine, which is crucial for learning and memory, is artificially flooded by alcohol, training the brain to associate drinking with reward and relief. Over time, the brain connects triggers—like certain times, places, or emotions—to dopamine release, creating cravings that are just predictions of relief. The speaker stresses that willpower or abstinence alone is like ignoring a computer virus; eventually, you’ll return to the behavior because the underlying system remains unchanged. The real problem lies upstream: thoughts, feelings, beliefs, and associations drive the desire to drink. Neuro-repatterning addresses these root causes, helping the brain update its model of reality so that sobriety becomes natural. The speaker acknowledges that early sobriety can feel flat due to dysregulated neurochemistry, but emphasizes patience and proactive recovery work. They conclude that once the system is repaired, individuals will wonder why they didn’t quit sooner, as life becomes clearer, more fulfilling, and free from the constant cycle of cravings and regret. The core message is that addiction isn’t about alcohol itself—it’s about a hijacked brain, and fixing that requires addressing the root causes, not just resisting the final urge.

Transcription

7351 Words, 40875 Characters

English
Hey SDC fam, I am back with another episode today. Today's going to be a little bit shorter. But there's been something I've been thinking about that's been coming through really, really, really clearly, especially as I've gotten so much feedback from people doing neuro repattening. And what it is is this, right? Like as you can imagine, I'm always trying to distill what is probably one of the most infinitely complex topics into simple terms that's easy, relatable, understandable, and digestible, and doesn't overwhelm you because I know in the beginning everything seems hard or scary or overwhelming. The thought and idea of never being able to drink again is overwhelming and all the things. I was there. I used to drink four to six bottles of wine a day, so I get it. I've been in your shoes a thousand times. But here's where because we globally as a society have such a deep misunderstanding of addiction and what it is, there's so much shame and dogma and labels and addiction is for the homeless and for the week. And then unfortunately you have 100-year-old methodologies still is so deeply unfortunate, like the prevailing solution that a lot of people who struggle with addiction think like, "Oh, they've got to go to 12 step." And it's like, "Dude, that's really sad." Because it's 100 years old and there's nothing in the world that we still use that's 100 years old besides the wheel or electricity maybe. Everything is evolved. Everything is advanced. Our understanding of the brain, our understanding of trauma and psychology and the whole thing of being a human has significantly evolved on every stage, on every field and everything and every subject. But for some reason people still, you know, it's not say you, like obviously you listening to this, you're the much more savvy individual. But a lot of people think that like, you know, I've got a disease and I've got to go to meetings and I've got to be in the shadow of this thing forever and quitting is hard and it's, you know, but here's where I'm getting at is that the way we all approach this, myself included for over a decade, is somewhere along the lines in our life, let's let's rewind. Somewhere along the lines in our life we drink alcohol and alcohol is useful for something. It's useful for inhibiting us, so we feel more socially confident and relaxed. It's useful for providing us a sense of stimulation when we're bored. It's useful for helping us forget about work. It's useful for fucking around with our friends on the weekend or on a vacation, right? So the brain is always paying attention, right? Your brain is a predictive modeling system. It's trying to help you survive. It's trying to be efficient. It's trying to help you get the result that you're looking for, but it's rooted in a simple axiom, which is whatever this thing is in front of me, is it going to bring me closer to feeling good or is it going to move me away from feeling bad? That's all your brain is ever doing. From the moment you're born to the moment you die, you've heard me say this over and over and over again, but it's really important for you to accept this because if you understand that you are a conscious witness behind in a meat suit looking out into the world from your own eyes and you accept that, you are also a productive member of society who has a job and pays his bills or her bills and has a desire to have a better quality life, then you have to accept and acknowledge that your brain and your nervous system runs on a set of principles. If you tinker with those principles, the whole thing gets fucked up and goes, "Hey, wire." If your brain is trying to get you closer to feeling good and move you away from feeling bad and you repeatedly teach it that alcohol is a solution to that, whether it's in college, whether in your 20s, 30s, 40s, 50s, we all do, we train our system to believe that alcohol is an effective solution for all these things, for years and for decades. Then over time, this strategy, this hack that you're using stops working, it starts degrading your mental health, your emotional health, now your nervous system is always on edge. Now you have anxiety, now you're less motivated, now you're fat, now you're gaining weight, now your partner is not as attracted to you, now intimacy dies, now your partner has less trust in respect because you're just fucking off and not leading your life properly, now you're not reaching your potential so you feel shaming guilt about that. Now you know you know you're leaving money on the table, you're not as proactive as you can be, you're not spending as much time with your kids, like you're putting them at risk, you're drinking and driving, you know you're skipping out on important things that the family or whatever wants but you want to go drink instead. Dude I get it, I've been there, I've walked these shoes a million miles, right? So when you teach that to your brain, eventually, right, your brain is paying attention so let's talk about Gabba and and uh, dopamine again, really important to just drill these things in over and over and over again because you on the other side listening to this you're like okay, it got it, makes sense, makes sense, makes sense and then you try to do it but you're not actually doing the work properly, you're just abstaining and then a lot of people they say I get on the phone, Barty, I went three months, your your podcast was the only thing that like really helping but then I keep drinking again and I finally realized I can't do it by myself and that's the topic of this conversation. It's that so when you drink alcohol, there's two key neurotransmitters that are being affected here and by the way, your life is a um journey of just like managing your neurochemistry basically because your neurochemistry determines how you experience life and how you show up and what you do. Everything is in service to neurochemistry, all of it. We do everything that we do for little hits of dopamine or serotonin or love for oxytocin and connection or to like feel calm or to regulate our self, that's Gabba. So when you drink alcohol what happens? It, it, it floods the brain with two coronerotransmitters. One is Gabba and one is dopamine. Gabba is going to calm down your central nervous system. So if you have any level of tension, I don't care what the tension is boxed as it could be sadness, boredom, frustration, anger, whatever and anything that you don't want to feel that's like ah this isn't great, withdraw. Gabba withdraw, right? You're low on Gabba. Anything you don't want to feel, Gabba comes in, it, it increases in your brain and it just just soothes that away. Now remember there's no free lunch in nature. So you can't just keep doing that. Your brain down regulates Gabba over time and so you feel worse eventually all the time and you never even fixed the first problem you're trying to sue in the first place. That's why this is a black hole. You can't maneuver, modulate, manage, be tricky and sneaky around only drinking once or twice. It doesn't work because the very system you're trying to soothe or reward through alcohol is being further and further damaged and dysregulated and deficit it. Because that are even a word. It's becoming, it's going more into a deficit every time you take a sip of alcohol. It's a black hole. It just keeps sucking you in farther and farther getting harder and harder to quit as long as you keep procrastinating down the line. So increases Gabba calms you. What is the second thing it does? It significantly increases dopamine. You've talked a lot about dopamine. Dopamine is how I got on the map as the stop drinking coach several years ago. I was one of the first people outside of like Dr. Andrew Huberman or Dr. Anlanki who were like the main, you know, scientists who talk about this stuff. I was like one of the first creators really on the internet several years ago to really bring forth the connection of alcohol and dopamine. My videos were going so viral on TikTok. I was getting thousands and thousands and thousands of comments being scrolled down to the bottom of my TikTok and see it. It was insane. It's because people were like, whoa, like wait, there's more to this. There's science. It's not just me having to will power and raw dog and disease my whole life. Like there's, you know, I finally brought connection to help people understand because dude, I get it. When you're smarter intelligent or you make money or you're an entrepreneur, or regardless, even you're normal person and you're functioning member of society and you're like, but wait, why the fuck do I keep going back? I don't understand. This is like I'm about to have a divorce. Like I'm literally just got a DUI two months ago. Like what the fuck? It's dopamine, right? So what is dopamine? So a lot of us thought or were taught dopamine is about pleasure and it is, right? So throughout our evolution when we did things that were good for survival, we got a little reward. That feels good in the body. Yes, reward. It's like when you achieve a goal or you just close a big deal or you make some money or you know accomplish something you're like, "Ah yeah, that's little hit of dopamine." But dopamine is so much more than that. Arguably more important for you to now understand dopamine through this lens. Dopamine when it's secreted tells your brain, record everything that's happening. Where are you? What's the temperature on your skin? Who are you with? What's the lighting? How did you feel just a second ago? How do you feel now? Right? That gets stored in your hippocampus. Dopamine also tied to memory. Dopamine is tied to learning. So the way your brain learns and updates itself and reorganizes its model of reality is through dopamine. You can google this. Look up the role of dopamine in learning, right? Their study is on this. If somebody is learning something and you give them a little treat or reward every time they do something that's correct, they learn faster. The brain gets ahead of dopamine. It teaches the brain, "Hey, do more of this. This is good. We just got rewarded for it." Every time you drink, you are training your brain to just artificially produce dopamine. You're not putting any effort in. Do you understand that? It takes no effort. Alcohol's cheap. It's cheap. You can get it for a few dollars. You can order it through an app. You don't have to do anything. So what you're doing is you're drinking a substance that is hijacking the most important system in your life. Dopamine is responsible for learning and it's responsible for what you pay attention to. Literally, it's like it's blinders. Things that produce a lot of dopamine get repeated and reinforced. You don't have a choice in the matter. This is beyond you being smart, having a hundred and fifty IQ or having fifty million dollars in the bank. It's irrespective of that. We're talking the autonomic part of your nervous system. This is the same part that if you're on your phone looking down about to cross the street and you just start crossing the street and it car zooms by and you get that holy shit rush of adrenaline in your body, you know how you can't control that? It's kind of the same thing. When you drink alcohol repeatedly for years at a time, around 5 p.m. Whenever you drive by this certain store, like all the triggers and cues and associations when you walk into your kick-chim, when you cook dinner, like put the kids down. All that stuff is being recorded. Eventually, your brain starts producing dopamine to those things. Not even alcohol. This is called salience. You can look this up. Go to Google and look up the meaning of salience when it comes to addiction. Your brain starts anticipating and producing dopamine around all the triggers. That's why they're called triggers. What triggers you to drink? My friend who comes over 5 p.m. A certain type of like sunny blue sky is one of my big triggers for day drinking. I'm seeing the sunset walking through the arches of my kitchen. I get it craving. So cravings are predictable. Right? Now what causes the predictability of a craving? All the upstream components. Right? So going back to the beginning of this episode, everybody's doing addiction wrong in terms of how they're going about quitting. They're saying, okay, alcohol is the problem. The craving is the challenge. But that's not. That's the last step in the chain. The way that you solve for addiction, the way that quitting drinking becomes easy at some level or measurably manageable. Not how you've been doing it. Not feeling like you're deprived. Not white, knuckling. Not waiting around until your next drink. Not setting a 30 day goal, but fucking knowing down the line. You're probably going to drink again. None of that bullshit. I'm talking about the way that you actually fix your system is you address the upstream chain. So you ask yourself, right? What produces the craving? What produces the desire to drink? Well, I'll tell you, right? It's your thoughts. It's your emotions, right? Which is the energy that runs through your body. It's your feelings, which are your personal interpretations of your emotions. You can have an emotion and then you can have a feeling about it. You can say, I'm angry, right? I have the emotion of anger. Let's say you're running through my body, but I feel like more disappointed about it, right? It's like, yeah, so you've got like, and you've heard me talk about this. The word interpretation is really, really important. Because the whole game of life is an interpretation, and your interpretation will drive your experience and create your experience. So what drives the craving and what drives the behavior of drinking? Most people are trying to quit drinking by saying, okay, I just got to fight the cravings and I got to not drink. But doing that is like running a business and then having your employees treat all the customers like shit and then just saying, well, we just got to not serve those customers. It's like, no, your employees are treating your customers like shit and your customers are angry and now they're writing bad reviews about you or something or whatever. The solution is not to just stop being a business owner or to stop serving customers. It's to figure out what are the components of the upstream chain that led to this thing that I'm trying to fight or avoid, right? So thoughts, feelings, emotions, memories, beliefs, identity, these are all the things that produce the craving and eventually the desire to drink alcohol. So this is precisely what neuro-repatterning addresses. Now what's really important here, the distinction to understand is the way that your brain updates its model of reality, its predictions, which the craving is just a prediction. Your brain is just predicting that when you get stressed out, alcohol is going to make you feel better and it's producing dopamine in connection to stress. Like, this is a whole another layer of it. Your brain starts producing dopamine, which is that feeling of anticipation and desire to move towards the thing, towards the alcohol, around stress, around boredom, around sadness, around loneliness, right? You can see how it's this really fucking warped and like dysregulated, damaging drug, because the things that you don't want, which are, I don't want to be stressed, I don't want to be bored, I don't want to be feel sad or lonely or have grief or not know what to do with myself on a Saturday. You train your system to produce dopamine connected to those things, connected to a drug that is killing you. So it's not about alcohol, it has nothing to do with alcohol. And if you just try to keep drinking on your own through abstinence without going up the chain and updating the way that your brain is connecting the thoughts, the feelings, the emotions, the associations, the triggers, the people, the places, the things, the cues, the environments, to alcohol, eventually you're going to go back to drinking. It's like, I just posted a video about this on my Instagram. It's like trying to quit drinking through abstinence and will power alone, right? Is like having a virus on your computer and just say, I'm just going to stop using my computer. I'm going to stop using my phone because there's a virus on there. You can do that for a period of time, but eventually you're going to have to use the computer. There's no way around it. If you live in the modern age, you're going to use the computer at some point. You're going to use your phone. And it's kind of the same thing. It's like, you can abstain from alcohol for days or weeks or months at a time, but then you go back and you're flabbergasted. You're like, but wait, I wasn't even craving alcohol. It wasn't even some crazy high-pressure situation. I was just like out with a friend and then it happened or like the I was just at dinner and the guy poured wine and I just drank it. And it's like, you're like dumbfounded. I hear that story so many times or you just know. You tell yourself like, oh, well, look, I don't have a problem with alcohol clearly. So I could just have one. See, this is the, I'm trying to find ways to just make this clear. The, the let me just have one has nothing to do with alcohol. Alcohol is a virus that makes your brain repeatedly say, let me just have one because it keeps producing high levels of dopamine. So it's just training your brain to seek and seek and seek and seek in can seek and seek. That's why one is never enough. Do you see the game is rigged? Your whole system has become hijacked by the alcohol marketing companies which are generating billions of dollars a year and have you as a subscription customer. All meanwhile, it's destroying your relationships and your family and your kids and your health and you're getting fat and overweight and you have brain fog and you're like, and you think you're having a good time. Dude, you're not having a good time. Trust me. Life is a million times happier and more fulfilling and more clear and you've got way more energy and you're not stressed out and you're not fucking scared all the time when you get sober because you wake up. God source universe did not intend this to be drinking alcohol the time. This is like a complex super human robot thing which we basically are going in pouring gasoline, gasoline is for cars. So you understand that but you're afraid to give up the dopamine. Listen, the only reason you're afraid to give up the relief in the dopamine is because your system is so dysregulated right now that your baseline Gabba and your baseline dopamine is so in the shitter that without it, you're like in withdrawal. So everything feels anxiety provoking, stressful, flat, boring and unstimulating. That is not how life actually is. Life is plenty, beautiful, peaceful, enjoyable, basic things can bring you immense joy. But it might be hard to see that or feel that or access that if you've been drinking for so long. So you have to be patient and quitting alone is not like quitting alone and not doing anything about it is not going to get you there. You have to be proactive. You have to do things that help your brain and body recover due to this little sensitive machine. It's resilient. But if you keep killing it and keep pouring gasoline into it when it doesn't take gasoline, it's it's hurting, it's hurting right? And the withdrawal that you feel and the craving that you feel is your body in pain. So start giving it better medicine, give it better fuel and then you realize I said this in my last podcast over and over and over again, I will die on the fucking hill with this every single person, including you when you finally quit drinking and you don't have cravings anymore, you're going to say what the fuck? And you're going to wish you did this 10, 20, 30, 40 years ago. That's just how it is. When your system is functioning properly, why would you put what doesn't go in it inside of it? It doesn't make sense. I'm sure all of you at some level were, you know, doing well at one point with your health or your fitness and you remember what it was like to stay on top of and be motivated to drink water and eat well and get good sleep. It's like, dude, when you're on a roll, the thought and idea of putting something shitting into the system stops making sense. Your identity begins changing and this is a big component of sobriety. A lot of people don't talk about you. You eventually you wake up and you become the type of person that says, holy fuck, there's this whole matrix of people out there who are just kind of like sleepwalking and I'm not saying this to judge you. I was there. I got caught in the trap. Anybody can get caught in the trap because all you have to do is fuck with people's neurochemistry and you own them. They're your property now. You know, it's crazy. It's crazy and nobody thinks about it this way. So at some level, like you've got to wake up and realize, oh, there's a subculture of people who drink and do bars and fucking, like, you know, what is it? Go to casinos and do the big boats, the cruises and they just drink and eat and like, gorge themselves. Not say everybody does that, but there's that culture where people are sitting around the alcohol to be social, to release, and then there's the people who don't or who the people who used to and stopped. And I can tell you, like, when you make it to the other side, there is no bigger. What the fuck that you'll ever experience in your life? Because when your system isn't dysregulated and you feel okay and you're calm and you wake up with energy and you're clear and you're not afraid and you don't have limit. See, this is the other piece that I really want to dig in on. I appreciate you guys moving with me here. I'm very organic. I rarely ever, I've probably only scripted two podcasts and I'm just off the top of my head because that's just kind of how I run these things. You know, the other piece here is remembering that, dude, with addiction, you're just in avoidance. That's all it is. So you're avoiding something. You're avoiding a conversation that you need to have with your relationship. You're avoiding something with your work. You're avoiding some feeling or emotion or some memory. But you have to remember, everything is fixable there. You can resolve it to some degree. And that's what neuro-repairning teaches you how to do. So what is neuro-repairning? You've heard me talk about this in some of their episodes. They're fully dedicated to this. How does the brain update? The brain updates through updating its prediction. So it thinks X is going to happen and then Y happens. But in order for the brain to update, you have to have a new felt experience. It can't be just education. And this is why I'm flabbergasted, why there's programs out there that cost $20,000, $30,000. And there's no experiential change. There's no experiential change. They just sit there and hammer you with more education as if you don't already understand that alcohol is bad for you and that it's a poison. And once you really accept it's a poison, everything changes. Like, come on. You have to experience, you have to have a shift in your felt experience. So for example, you have to take alcohol or a trigger or a memory and you have to in your body feel like, okay, I can feel the intensity. I can feel the pull in my stomach. And then what neural repatting does and then it does this with your with dozens of different types of thoughts, feelings, emotions, beliefs, people, places, triggers, associations, memories, your future self. I'm telling you, there's 120 guided modules. There's nothing. I will bet all my money. I don't know anybody who has a program or a system that goes as deep as this. I built this. This is what I wish I had six years ago or that my dad could have had before he died. Like, I tell people on this, like if I if I talk to an older gentleman or like in older women, and she's like, I've got kids and I'm like, listen, I'm 35. I could be your kid. If it was my mom or my dad going through this process, this is what I would suggest. And it's honest and it's truthful and it's because alcohol, it's not about the craving. And it's not about just abstaining from the behavior. You got to go back in time and trace back to the chain, the thoughts, the feelings, the emotions, the memories, the things connected. And so with neural repatting, you can go in and you can augment. You can change the way that you're perceiving. Like close your eyes, right? You've got this mind. You've got you can kind of visualize things and then you've got sensation flowing through your body. Through neural repatting, it uses 12 different modalities and over 100 different techniques that 99.9% of the human population just don't know exists. These are ways to manage and augment consciousness in terms of how you interpret it. And it creates a new felt experience. So you can take alcohol for example and you can picture it in your mind and then you can do things that adjust that. And when you do that, all of a sudden the way that you think about and feel an interpret alcohol changes. So you have a new experience. That new experience updates your brain because for the last 10, 20, 30, 40 years you've been living in a box thinking, this is how it is. This is my relationship with alcohol. This is what it means socially. This is what it means societally. This is what it means within the context of my life, my health, my family, my marriage, my relationship, my sex, my boredom, whatever. And you can go in and you can modulate and change that relationship, that interpretation, that story. And when you do your brain updates and it's like, oh, shit, we've got new information. This is memory reconsolidation. Another component of neuroscience, you can Google it, look up memory reconsolidation in addiction recovery or trauma healing. A memory is not static. Every time you remember something, it comes up like a file, it becomes editable. You can make adjustments and then it reconsolidates back. And then every time you remember it, you're not remembering the original memory, you're remembering how you remembered it last. This is all studied and proven. So rather than trying to fight the craving, rather than trying to fight, I'm never going to drink again. What if you just changed your identity and said, I'm just not somebody who drinks because I said, I'm not going to drink. and understand alcohol for what it is. And I'm the type of person who values my health and I respect myself. And I'm the type of person who values following through on my word. And I'm the type of person who has goals and a sense of mission and purpose in life. And I'm moving towards those things and making measurable progress towards those things brings me fulfillment. I'm speaking as an example for myself right now. So I'm not somebody who drinks. Why would I drink alcohol? To feel good for a few moments and feel like shit after. Now obviously in the beginning, the first day or two, this seems like a stretch because you're like, oh, but the craving and it's your letting go of an identity. And you've been doing this. It's like your best buddy. And trust me, I get all that. All of that is addressed through neuro-repatting. It's a 15 to 30 minute on average guided experience. You just do every day. You follow the plan that's laid out for you. In fact, I was looking at some of the data for neuro-repatting. And shit, it's on my phone and I'm recording here so I don't want to pull, move away from it. But there's some really, really insane stats that by week seven, people's cravings are less than two out of 10 in terms of intensity on average. This is after hundreds and hundreds and hundreds of responses because everybody feels at a quick 30 second form after they do neuro-repatting. Huge improvements in emotional regulation, huge improvements in how they manage high risk scenarios. By week seven, people predominantly feel like they are a non-drinker. Yeah, really, really incredible data. I feel extremely motivated and compelled to stand at the highest mountain and to teach everybody in the world about neuro-repatting. And what's beautiful about neuro-repatting is, I don't, it's not just for alcohol. When I talk about you're addressing the upstream chain, right? You realize that this whole journey that you're going on, it's zero, zilch about alcohol. It's you as a person, your thoughts, your feelings, your emotions, your memories, how you talk to yourself, the language patterns you use. And when you begin to connect all these dots and understand this, you begin to realize, of course, nothing else has worked. Of course, going around and sitting in a circle in AA, fucking makes me want to not be there and makes me want to drink after. Because you're just sitting there telling yourself you've got a disease. It's disempowering. You're sitting around sharing war stories and sob stories from the thing you're trying to move on from and fix and put in the past. Of course, only going to therapy didn't get you sober. Because you don't see your therapist six days out of the week and you've got no plan in structure. Of course, going to IOP didn't work. IOP gives you the most old school information about addiction and you're sitting in a circle with people who do every other substance that are mainly there by court order. You're not doing anything to induce prediction error in your brain. They're going to teach you urge surfing, which is important and to understand and you get that plus 50 more craving support, understandings and strategies and methodologies and you don't even need that many, but I've got plenty. So if you go upstream into the system where the GPS controller is and you update those, then alcohol starts to feel irrelevant, right? If you can regulate yourself, if your nervous system has a high capacity for stress or emotions, or you could not catastrophize every time you get stressed out or freaked out or bored or anxious or whatever, and you could instead take action and do something that's good for you that's going to help re-regulate your neurochemistry and abregulate endorphins and reduce some of that pain. You just start following a good healthy lifestyle and things that are laid out in SDC. And then your brain and body stops producing cravings. I know all this sounds crazy, but it's just true. And the reason I'm like, here on my microphone, like trying to get it through to you is because you can go alcohol-free and discover how amazing life is on the other side. It's so much better. It's infinitely better, but you have to have the courage to start and you don't have to stop drinking forever. You just have to make it a commitment to not drink that day and that's it. And then just do what's laid out for you. And it's simple, it's just a choice. You know, it's a choice that you make that says, listen, I don't care what thoughts come into my mind and I don't care what sensations flow through my body. I'm just gonna stay right here. And then I'm gonna do what nearly patterning teaches me and what the tools inside the program teach me. I'm just gonna stay and watch what happens and what you'll discover is that you get through it. First of all, is that you're okay. You're really frustrated and stressed out by the thing. You're gonna be okay on the other side. Eventually that stress turns into neutrality. But you have to address the upstream chain and that's really what I wanted to hit on today is it's not about the craving. It's not about like, here's the thing. When you properly address the upstream chain, everything behind like down, like or at the bottom just like fucking falls like a deck of cards. When you go in and you update your beliefs, all of a sudden this whole model that you've constructed around alcohol just dissolves, it instantly changes to something else. When you learn how to go deep and change your associations and your beliefs to it. So many things, there's 120 days. But you just do one a day. And yeah, it's really profound. If you follow me on Instagram lately, I've been a lot more active in my stories and I post like testimonial videos. These are clients, not videos, but screenshots. These are clients in my program actively using neural repatting and it's like when they're, I post the screenshots of like the submission forms they fill out and when somebody like drops a message like in the community chat or whatever, I've got a bunch of those. So I wanna remind you that will power alone if you're just like, all right, well let me just keep listening to the podcast and it'll keep me sober. It will for a while. I can coach you and motivate you into staying sober. You can force it. But eventually your system, if you're not addressing like the architecture, it's gonna come back around and get you at some point. It could take six months and your life will get better for six months, but then you'll fall back into the cycle. So the whole game is how do you eliminate relapse? That's addiction recovery and an nutshell. So I've tried reverse engineering the whole thing and I looked at what causes relapse. Well, it's all the upstream chain because you don't address relapse at the craving level or the drinking level. Just like if you run a business, you don't address the angry customer by the angry customer. You address it by looking up the chain. What did the customer service reps say? What did they do? How did they respond? What was their tone? What was their language pattern? Like similarly for you, you're not unique. We all use alcohol for similar reasons, which is to change how we feel. Maybe for some people it's loneliness, other people it's boredom, other people it's grief, other people it's I just wanna forget about my work and my family and do my own thing. This is my me time. It doesn't matter. Somewhere in your system, shit's not adding up. You're dysregulated. You're incahutes with yourself. You're battling yourself. You've got one desire over here, but something is holding you back. You know, there's fear. There's, I don't wanna face it. Whatever it is, when you apply the principles of neuro-repatterning, it gives you space to go in and start addressing those things. And so what happens when you consistently use neuro-repatterning? One, you feel calmer. Life stops being this crazy on edge thing where you're just jonesing for your next drink. Your system feels calmer. Your ability to think about your own thoughts and be a third person witness and like determine, do I wanna give this a lot of attention? Do I wanna let it go and actually let it go and move on with your life, right? Your ability to be mindful and conscious of how you talk to yourself substantially improves. The voice inside of your head gets more kind and compassionate and supportive to who you are and who you can become rather than constantly shitting on you and talking yourself out of it and telling you you're not good enough and why try and do it. and what put in the effort. So living inside of your mind and body becomes more enjoyable with neuro repatting. And then your capacity to interpret and navigate the fluctuating sensations that move through you, that's all the motions are, they're just sensations, some are intense, some are boring, some are like something's nagging at us for a while, all different ranges of sensation. Your ability to connect consciously to the sensation, understand it, name it, apply all these different techniques that you learn in neuro repatting to move it, to change it, if you want to, if you want to increase intensity, you can, if you want to totally decrease its intensity, you can do that. Dude, there's, you got to think about it. How do people who are really, really elite and successful, and not elite in a pretentious way, but just really successful in their life? How do they manage? How are they able to achieve such great feats? It's because they know how to manage their mind and body, whether we're talking extreme feats of athleticism, or somebody who has the capacity to run a 10,000 person company and make billions of dollars, whatever it is, or some amazing artist that can sit there for 16 hours a day and just draw, I don't care what your definition of success is, find that for you. But ask yourself, what does it take to become that next level? It becomes learning how to, for the first time ever, maybe in your life, besides just reading a personal development book, go inward and begin to audit and evaluate in question, your thoughts, your patterns, your emotions, your predictions, your reactions, and then introduce something new into learning techniques. It's not just quitting drinking here, guys. Quitting drinking is step one. I'm here to help you evolve and become the best version of yourself, and the way that we do that is by stop pouring poison down the system, and then finally give you the tools to drive your human car. So I want to remind you, I'm, we'll wrap this thing up. If you're just trying to do this thing through abstinence alone, you can do it for a period of time. But don't be surprised, if in a few weeks again, or in a few months again, you go back to drinking. Don't be flabbergasted by it. Don't be confused. You've taught your brain over and over and over and over and over again, that alcohol is an effective solution to change solution to change how you feel. So maybe two weeks from now or three months from now, you're going to feel bored, and you're going to say, I could just have one. I can control it. It'll be different this time. You can't. That's the virus speaking. And then look, you drink again, and then you pick up right where you left off. One more thing. I really, really important here. It doesn't matter if you're not drinking for three months or three years or 33 years. If you pick up alcohol again, you will pick up where you left off. Meaning right now, as you're listening to this, watching me, if you have a problematic relationship with alcohol and you can't control, you can't moderate it, or when you do, it gets messy, you're listening to this podcast. Clearly, you've got a dysfunctional relationship with alcohol, right? So whether you do my program, whether you pay $250,000 a month and go to the most prestigious rehab in the world, that only billionaires go to, and it's underground. OK? If you abstain from alcohol for three days, three weeks, three months, three years, or 33 years, if you pick up alcohol again, because your brain is telling you, oh, I could just have one. Look, I don't have a problem clearly, because I went 30 years without a drink. So I can control it. It's going to be different. I can manage it. You're wrong. And you will discover that. So I just want to remind you that. You will discover that eventually, if you do drink again, it's going to be the same thing. There's nothing you can do that changes the way that alcohol interacts with your brain chemistry. There's no program you can do. There's no rehab fix. There's no ayahuasca ceremony. There's no amount of mushrooms you can do. There's no eye-boggained ceremony. It doesn't matter. The way that alcohol interacts and engages your brain can't be changed. So the only way that you change it is that you don't drink. And you don't fall back into the illusion that you think you could just have one. That I could just have one is the virus. So the way that you eliminate the virus and get your whole life back. So you can get healthy, make money, be a great mother, be a great father, be a great role model, be a great example, write your own fucking book, be the hero of your own story, travel, live the life that you want, fulfill your potential, live your dreams, do all the things that you can do. If you stop being afraid and drinking over it, all of that's available when you put the bottle down. There's nothing you can't do. So if this resonates and you don't want to keep playing the same game with yourself, watching it in the same way, go to www.TheStopDrinkingCoach.com. I would love to invite you into the program. I would love to have you part of our community. It's thriving. We've got great members. Everybody's helpful, vulnerable, authentic, supportive. We've got group coaching, or you can work one on one with me. If you want my direct coaching and advice, specific and personal to your life and your journey, I'm here for you. And I'm going to keep creating content. I'm going to keep creating podcasts. And I'm going to keep talking about neuro repandering because it's, I believe, the best system in the world to help you quit drinking. All right, thanks for listening. Share this with somebody who needs to hear it, and I'll see you in the next episode.

Podcast Summary

Key Points:

  1. The speaker emphasizes that addiction is widely misunderstood, with outdated methods like 12-step programs still dominating, despite advances in brain science and psychology.
  2. Alcohol affects two key neurotransmitters
  3. The brain is a predictive system that learns alcohol is a solution to stress or boredom, creating cravings linked to triggers like places, times, or emotions.
  4. Quitting through willpower or abstinence alone is ineffective; it ignores the upstream chain of thoughts, feelings, beliefs, and associations that produce cravings.
  5. Neuro-repatterning is presented as the solution, addressing these root causes to update the brain’s model, making sobriety easier and more sustainable.
  6. The speaker argues that cravings are the last step in a chain, not the problem itself, and that dysregulated dopamine and GABA make life feel flat, but recovery is possible with proactive work.

Summary:

The speaker addresses the complexity of addiction recovery, arguing that society’s approach is fundamentally flawed due to outdated beliefs and methods. They explain that alcohol hijacks the brain’s neurochemistry, specifically through GABA and dopamine. GABA provides temporary calm, but chronic use downregulates it, leading to heightened anxiety and stress.

Dopamine, which is crucial for learning and memory, is artificially flooded by alcohol, training the brain to associate drinking with reward and relief. Over time, the brain connects triggers—like certain times, places, or emotions—to dopamine release, creating cravings that are just predictions of relief. The speaker stresses that willpower or abstinence alone is like ignoring a computer virus; eventually, you’ll return to the behavior because the underlying system remains unchanged.

The real problem lies upstream: thoughts, feelings, beliefs, and associations drive the desire to drink. Neuro-repatterning addresses these root causes, helping the brain update its model of reality so that sobriety becomes natural. The speaker acknowledges that early sobriety can feel flat due to dysregulated neurochemistry, but emphasizes patience and proactive recovery work.

They conclude that once the system is repaired, individuals will wonder why they didn’t quit sooner, as life becomes clearer, more fulfilling, and free from the constant cycle of cravings and regret. The core message is that addiction isn’t about alcohol itself—it’s about a hijacked brain, and fixing that requires addressing the root causes, not just resisting the final urge.

FAQs

The episode focuses on why traditional approaches to quitting drinking, like willpower and abstinence, often fail, and explains how to address the root causes of addiction through neuro-repatterning.

Alcohol floods the brain with two key neurotransmitters: GABA, which calms the central nervous system, and dopamine, which produces feelings of reward and anticipation.

Cravings are predictable because your brain records all the triggers, cues, and associations connected to drinking—like times of day, places, or emotions—and starts producing dopamine in anticipation, making those triggers fire the craving.

Abstinence alone is like avoiding a computer with a virus; it doesn't fix the underlying problem. If you don't update the brain's connections between thoughts, feelings, and triggers, you'll eventually go back to drinking.

The upstream chain includes your thoughts, feelings, emotions, memories, beliefs, and identity, which all produce the craving and desire to drink. Addressing these components is key to making quitting easier.

Dopamine is tied to learning and memory; it tells your brain to record what's happening and reinforces behaviors. Alcohol hijacks this system by artificially producing dopamine, training your brain to seek alcohol repeatedly.

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