Stop Doing Pilates & Do This Instead (have your strawberry matcha) Senada Greca: Kim Kardashians Trainer
46m 33s
Sonata Greca shares her transformative journey from finance to fitness and entrepreneurship, emphasizing that strength training is vital for women’s health, longevity, and mental well-being. She highlights the mind-body connection, explaining how self-talk and positive affirmations shape performance and confidence. True wellness is not about restriction but balance—integrating discipline with joy, like her daily strawberry syrup matcha. She critiques extreme dieting and supplement trends, advocating for evidence-based choices like creatine powder over gummies. A key message is authenticity: success comes from consistency, self-trust, and staying true to one’s values, not imitating others. She credits her growth to personal resilience, including overcoming anxiety and eating disorders. Wellness, for her, is a daily practice rooted in self-care, movement, and self-love. With a focus on long-term results, she stresses that progress takes time—measured in small, consistent habits rather than scale numbers. Her journey underscores that financial freedom allows for personal growth, like travel and self-development, while authenticity in business builds trust. She promotes brands like Aonic and her fitness platform WeRise, all rooted in science, self-compassion, and empowerment. The episode concludes with actionable advice: prioritize body and mind, embrace self-acceptance, and stay committed to personal growth, no matter the path.
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Kim Kardashian's team called you to train her what goes through your head.
It was a little scary, but. You're a founder with 6.5 million followers on Instagram. You're around a lot of very successful
billionaires like Kim Kardashian. What separates them from average people?
Well, I can't believe I'm about to admit this, but I love certain parts of my body.
My lower body has always been at what I would call the problem.
We all have it. You could be as fit as possible or as skinny as possible. It makes me want to cry
because I see women that are just destroying themselves by dieting. Have your strawberry
syrup matcha. If that brings you that big smile that you just had, have it. For so long as women,
we were made to shrink, but at any point in time, you're enough. Don't necessarily want abs,
but it's what abs represent. It represents you walking into a room and owning that room. And
it's proven that. Creatine, fiber, or protein?
Cold plunge or sauna?
Is it possible to get rid of cellulite?
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In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it.
Sonata Greca, are you ready to get hot, smart, rich?
Let's go. Let's get into it.
I am so excited to have many parts of this conversation unfold naturally.
But for someone that's just clicked into this conversation, that doesn't know very much
about you or what we're going to talk about, what would you tell them will happen to their
life if they apply what we're going to talk about today?
It will be a transformational mind and body journey that will be hopefully taking them
through and not because we're not going to talk just about fitness. Fitness is just
a small element of what is and portrays discipline and consistency and how that translates into
confidence and trust and into so many aspects of your life.
You just hit on so many of the buzzwords for HSR and like confidence and self-love and all the
things. One of the reasons I wanted to book you is you made this video saying your brain craves
dopamine, non-discipline, which is very different from what most people in your space preach.
Can you explain what that means to someone who's just hearing it for the first time?
Well, our brains are wired to hit that button like mice to create those dopamine hits. And we're
wired for survival. We're not wired necessarily to challenge ourselves. We're wired for comfort.
But comfort doesn't necessarily lead us to growth. It does not lead us to expansion.
What leads us into expansion, into the fullest expression of ourselves is facing those challenges
head on and even taking on challenges ourselves, putting them in our way, so to speak, and
overcoming them. And that's what creates that expansion and the ability to reach our fullest
potential.
Did you ever have a lightbulb moment that got you to rewire your brain this way? Or have you
always from a little girl understood this like mind-body connection?
I think the strongest connection that I created between mind and body was when I started strength
training, when I stepped into my strength.
I think this is definitely coming into the cultural zeitgeist, but it's still very new
for women. Why is strength training so important?
The data is undeniable. First of all, what strength training does to our health, our long-term
health and longevity from all-encompassing mortality, the lower risk of all-encompassing
different things that cause people to die, basically. Cardiovascular health to lowering
the risk of Alzheimer's. Two out of three people with Alzheimer's are women. There's such a
depression, anxiety, mood disorders. I don't think there is one disease state that strength
training, working out in general, moving, but strength training in particular helps.
Sclerosis, which is loss of bone density, sarcopenia, muscle loss. So it is so crucial
that we strength train, especially as women. For the biggest part of history, it's been men that
have been strength training, but it's actually women who benefit even more from strength
training. So this is why I'm so big on that bandwagon of picking up those weights and working
out. It goes hand in hand, like developing strength and developing that discipline, developing
a level of self-confidence and presence. You develop a mindset of a warrior, not just in the
gym, but outside of the gym. And I think a lot of the time is what we crave as people and especially
as women, because for so long we were made to shrink. And I think strength training gives us
that confidence to stand. I don't know that necessarily we want abs, but it's what abs
represent. It represents being solid,
somebody that has discipline and self-trust. I relate to so much of what you're saying. Like
I started strength training probably a year and a half ago because I was very much in that
mindset of like the Pilates, the walking, the low intensity, because I think I overdid it a little
bit with high intensity workouts, not necessarily strength training, but I'm just going to call
them out. Barry's Bootcamp. I was obsessed, right? And I don't think that that was the
right workout for me. So I kind of went the complete opposite way where it was very high reps, but lower
weights. And now I think I'm in that mindset of like, okay, how can I push a personal best? How
can I add more weight onto it? For someone that still wants to be strong, but lean, how many days
a week should they be strength training and trying to up their weight? So it's different for
everybody, perhaps three days a week that's on the minimum side and then balancing those strength
training days between lower body and upper body. Or you can do a full body workout since if you're
spreading it out, as long as you're being, again, intentional and lifting
to a point where you're physically challenged. And I usually stick to the eight to 12 rep range.
So if you're pushing yourself to where on that 12 rep, you're struggling and you can perhaps
have one or more in you. And that's what we call getting close to failure. And that's what
simulates the muscles to grow versus when you are in Pilates or when you're doing lower weight
and high reps, you're reaching fatigue. And that does not recruit the same level of
muscle growth, which is needed because if we have a completely sedentary life where we're not moving,
we start to lose muscle mass as early as 30, three to 8% per year. And if you are working out,
but strength training in a specific and ideally, then you, you, you can actually not just reverse
that, but increase your muscle mass, which then relates to so many things, even believe it or not
longevity, living longer. And like I said, your mental health, your cognitive health,
cognitive function is, is very much related to that. I can't believe I'm about to admit this,
but I love certain parts of my body. Like I would say my arms and my like kind of
decollete here is very fit. It's toned. It's the exact, exact way I want it to look.
My lower body has always been at what I would call the problem child, very hard to get fit,
very hard to build muscle. And I've noticed as I've entered into my thirties that it does have
cellulite specifically around my
lower body butt area. What are the things that women listening to this that can relate to that
can be doing to get rid of that? So it's cellulite. We all have it. You could be as fit as possible or as skinny as possible,
and you can have cellulite. We all have it to some degree and it could be determined by genetics,
but there's always something that you can do to diminish the look of it.
And it's proven that strength training actually helps with skin elasticity, with how your
skin looks, skin use, and that is focused lower body strength training.
I can personally say that I have had more cellulite when I was running marathons.
So imagine the amount of cardio that I was doing at that time than I have now when I do minimal cardio, if at all, and I just strength train.
My cardio is in the shape of doing a full body workout where I'm doing a circuit with minimal rest.
And then I do about one to two sprint sessions that take very little time after my upper body days.
So 20 seconds to 30 seconds all out for five rounds of that.
So that's pretty minimal thinking about how much I did cardio when I was training for marathons.
And yes, I did have the back of the leg and butt cellulite that I, it's minimal now.
And I'm actually bigger in size now, believe it or not.
Talking a little bit more about this connection with the mindset, right?
Because it's even interesting, like some days I go in and I'm like, I can do this.
And it does.
It does impact my performance.
You said something before we actually started recording where you were like, oh, it's my bad side.
But then, no, I can't do negative self-talk.
Walk me through the impact of how you talk to yourself and how you will end up showing up in terms of your workout, in terms of your fitness performance.
Absolutely.
I mean, our brains listen, our bodies listen.
They're very in tune with what we're saying, not just what we're saying, but what we're thinking.
And there is even research that states to that fact.
And even when we are.
When we are actually saying something negative about somebody else, the brain does not know the difference that we're saying it about somebody else.
It thinks that we're saying it about ourselves.
So I have personally minimized, like, will it ever 100% go away?
But at least if you catch it and if you substitute it with something positive and you can always find something positive.
Sure, I'm feeling tired, but I am confident that even though I'm not feeling at my 100%, I will show up today.
I think it has such a huge impact.
It has such a huge impact on our physical and our mental sides.
As someone with 6.5 million followers on Instagram and around people that have huge platforms that get a lot of criticism, that get a lot of hate.
How do you block out the noise of people around you?
Because even though that might not be relatable to people listening about the following, people listening to this have those people around them that aren't bringing the type of energy that they need to excel in their life.
At a point in time.
At a point in time, it would have hurt to hear some of the negative comments.
But I think, I think strengthening, like I said, just permeates into so many different aspects of who you are as a person.
And I stand in my strength right now where those comments or the negativity doesn't affect me because I know who I am.
I know what I stand for and I know what I bring to the table.
And nobody should let somebody that is not, has not walked in their shoes and it's not doing what they're doing.
Right.
Perhaps you only see a very small window into their life.
Let those, those comments that have and those people that have a limited view and perspective of who you are affect your entire life and affect your reality.
That's, that's, that's ridiculous.
That's like allowing an uninvited guest into your house and allowing them to rearrange your furniture, allowing them to rearrange your life, your mind.
Wow.
I can relate to that so much.
And that analogy of like letting someone into your house hits so deeply because it is your house.
We live in this body.
We only have one.
Have you ever nursed yourself back from an injury, both mentally or physically, where you can apply a framework of how you've done that to whatever someone's dealing with right now?
When it comes to probably some of the biggest struggles that I have overcome is anxiety, depression and an eating disorder.
When I was younger in my teens and early 20s, nothing really changed till I made the decision.
To not be measured by societal standards and to create my own standard.
Who am I?
Like, who am I proud to embody?
And I wanted to embody this strong woman, an emotional bitch, versus trying to diminish into standards that we had no part in creating.
So that is probably like one of the biggest accomplishments to where I don't need to take medication to overcome.
My anxiety and depression and then the eating disorder.
I stepped into the powerful woman by, again, having those positive affirmations towards myself and not just saying them and looking at yourself in the mirror and being like you're an imposter, but truly embodying them and feeling them in your body.
So I think it's so important, you know, positive affirmations have this mixed belief system behind them that you're perhaps lying to yourself.
But I think they work.
If you are embodying those affirmations yourself.
One of my biggest principles that I have always used in business is own the narrative.
Always own the narrative because then you can control the outcomes.
Control, right?
And I think these HSR love notes that I do publicly are affirmations of things that I'm actually dealing with.
But like by putting them out into the world, it feels like I'm not suffering in silence the way that my brain can make me believe I am.
Like I do think I have a very.
Very toxic brain that tells me things that people don't like you.
You're not good enough.
Like someone's better.
You're fucking up.
Like that is what my brain can sound like if I let it.
And these HSR love notes that I say publicly actually help me own the narrative.
They help me feel like I'm back in control of my thoughts.
And by putting positive affirmations, as you could call them out there, I feel like I get a lot of positive affirmations back.
When you think about the word wellness, the word fitness, it's so intimidating, right?
There's so many things that you have to.
It's like inside of your head, it's the gym, it's the cooking, it's like the whole lifestyle of it.
And that's what they say, like fitness is a lifestyle.
What does fitness and health mean to you?
Fitness is life like eating is life.
Like it's it's not a form of living.
It's what we should all be doing.
But we've chosen to kind of steer away from that.
So like when we say it like lifestyle, it almost has a bit of a not a negative connotation, but it kind of like sets me back a little bit.
It's like it's brushing your teeth a lifestyle.
No, it's it's part of what you do.
So that's my take on on fitness and eating healthy or eating to support your goals.
Eating yourself to support your goals is that's part of what we all should be doing to take care of ourselves and and be the fullest version of ourselves mentally and physically, because it just doesn't translate only into how we appear physically.
It's translate to so much as to how we think, how we show up, who we are.
Do you believe in that rule like 80-20?
80 being what?
80 being the kitchen.
The studies obviously show us it's a little bit different than what we've been taught.
That's what's so confusing.
Yeah, I mean, everything is very confusing nowadays because for every argument you'll find 10 pro and 10 against it.
So I use this a lot.
Listen to the expert within.
What is the expert within?
You know, we all have this knowledge.
We all have that ability to tap into.
And to listen, how does my body respond to this mixture of food and an exertion and then dial that in?
You know, I understand that we want to be told that this is the formula for you.
And while you can take that formula and then adjust it to what works for you, to what resonates with your body and mind and to what you know, how do you perform the best?
How do you show up the best?
Because we can take the most successful person's formula.
And it just doesn't necessarily work for us.
We can take that and then adjust it to us by listening to the expert within.
So my strawberry syrup matcha that I have every single day, is that ruining my desired result?
Have it.
It makes me want to cry because people feel like they need to eliminate all of the things to get the results.
Life is a mixture of the joys.
And the discipline.
But it's a mixture of those things.
And yeah, it breaks my heart that people feel that they have to ditch all of the things to create health and joy.
Because joy is such a big part of life.
Do you feel like you see that a lot?
Like, is that why you're getting emotional?
I do.
I do see that a lot.
I see extremes.
I see women that are just destroying themselves by dieting to wear their skin and bones.
You know, walking and doing cardio all day.
I see that on the daily where I live.
From my own experience growing up, like, I lived under that strict mentality.
Like, I can't do this.
I can't do that.
Restricting everything.
And it didn't bring me joy.
No.
And I think now I've come in such a better place with myself mentally that physically that also manifests.
But if you're not educated on nutrition or you don't have the time to go and do that research on every single nutrition panel, what is that cheat sheet guide?
Of, like, quick things that people can look at and say, oh, I should never consume something if it looks like that on the nutrition panel?
Yeah, absolutely.
If it's anything that has, like, artificial sweeteners, artificial colors, like all of the, you know, like the red and all of that stuff that we already know, those are things that I stay away from.
And personally, even though I've co-founded Aonic, which is a functional nutrition company, we believe that whole foods should come first.
And supplements are just that.
They're there to supplement.
But I will say something.
It is probably the anxiety over every single ingredient that is going to hurt you more than perhaps that single ingredient.
And there are studies to this that your belief of what something does to you is more important than what actually that ingredient does to you.
If you felt like that ingredient was completely fine and it's going to make you live to 200 years.
It's the belief of what something does to you that is extremely important.
We have to talk about supplements, which we're going to get into your brand.
But first, pick one that you want to start with.
Creatine, fiber or protein?
Sure, we can talk about creatine because I think, you know, so many women have jumped on board of the protein bandwagon.
And that's good because we should be prioritizing protein.
But I think creatine still, I think, lacks some people to really understand like the benefit, mind and body benefit of creatine.
What would you say to someone?
To someone who feels like creatine is going to make them bulky and they don't want to take it?
First of all, like that is not reality for everybody.
And if it's going to add a little bit and that's proven at like higher grams of creatine.
But if you stick to like three to five, you won't retain the water that what you're thinking is bulky.
What it does, creatine does is pull the water into your muscles till your muscles saturate.
And then it does not.
That doesn't happen anymore.
So it's just a temporary effect.
And our muscles, believe it or not, are made up of mostly water.
We need that water to be pulled into our muscles.
And then creatine, a lot of the time we also think of all of these things that what kind of effect they're going to have on our body.
What kind of effect are they going to have on our minds, on our brain?
And creatine is just having more and more of that day in the light of what impact, positive impact it can have in our cognitive function, in our brain.
Isn't it just so funny, like the industry in general?
I think it's just so funny how we market to men and women, because I have seen so many creatine gummies come out.
And it's interesting to me because I'm like, is that as effective as just taking creatine as a powder?
But because it's in this cute little gummy form, it's more manipulative to women.
If you could take either a creatine powder or a creatine gummy, which would you choose and why?
Powder, a hundred percent.
Again, there are studies behind gummies that, first of all, it doesn't continue.
It doesn't contain the amount of creatine for it to be effective, what they say, three or five grams, whatever the case may be.
But also the heating up process, that it diminishes some of that quality of the creatine and efficacy.
And it also has other things that need to bind that into a gummy that is not necessarily good for you.
So hands down, powder, powder, creatine monohydrate.
And then, yeah, if it has like HMB or beetroot.
HMB, beetroot extract, that elevates it because it makes the bioavailability and it creates an environment where the creatine can be even more effective.
When you see a brand successfully targeting these young women with gummy supplements, what goes through your head?
You know, it's almost like taking a pill, right?
That's and it will fix everything versus whether it comes to working out or whether it comes to nutrition to just kind of put in the effort.
And yes, sure, like it's not a ton of effort between a gummy and a powder, but there's still a little bit.
Of that of that distinction between between the two.
But yeah, I cringe a little bit at the gummies.
Yeah, not my favorite thing for sure.
OK, let's talk a little bit about fiber, because I think this is a new ingredient that's coming out that a lot of brands I think are going to start marketing.
Absolutely.
Walk someone through fiber and why we should be paying attention to it.
We definitely have done ourselves this favor by villainizing carbs and that way also.
Kind of diminishing the fiber that we're ingesting in our diet.
And I think it's extremely important to have fiber so that you create that environment in your gut that is not just, again, for your gut, it's for your brain health as well.
So much of our food is extremely processed and a lot of the those benefits and things have been taken out from our food that we need to pay extra attention to adding that back in.
Is there anything more disruptive than a hangover?
Yeah, I think that's a good question.
unless I'm celebrating a big moment, but I still love a ritual that signals the end of the day.
So thank goodness I came across Vesper by our sponsor, Peak. Angels, you already know how much
I love Peak's wellness products, like their matcha. Every single one combines science and
powerful botanicals to help shift your mood. So when they sent me Vesper, their adaptogenic
aperitif, I was very intrigued. Vesper is made with ingredients that help you relax and sleep
better, but also ingredients that help you stay more present in conversations. As far as I'm
concerned, this is the new standard for relaxation, especially after a chaotic, busy day when I just
If you'd like to give it a try or get 10% off PEAK for life, head to peaklife.com slash HSR.
Cheers.
Hiring now?
The supplement category is a category that you're a founder in.
It's overly saturated.
It was worth $69.3 billion in 2024 and is expected to reach $414 billion by 2033.
What did you believe in with the brand that you co-founded?
I was so strongly about that you were willing to tie your personal brand to this company specifically when obviously the opportunities are so endless and the category is so massive.
So massive.
I think that there was a space for us with not just the cleanliness because there is so many people that claim to have cleanliness, but this is true like cleaner products out there, but with efficacious dosages.
A lot of what you see out there is pixie dusting as we call it when they're claiming to have these incredible ingredients.
Like greens and there's just a small dosage of it that has zero impact on your body.
So all of our dosages are clinically validated and that's what I wanted.
I waited for so long because I could have, you know, jumped on so many other bandwagons of supplement companies.
But if it doesn't resonate with me, if I can't take it myself, I am not going to tell somebody else to take it, even though the offers might have been lucrative versus starting your own where you know you don't necessarily have the revenue in your pocket.
I could have jumped on other bandwagons where I did have that, but I wanted to do again something that felt genuine to what I stood for.
And that basically was, yeah, Ionic.
I think a secret to success is being around successful people.
And I think it's contagious the same way that being around negative people is contagious.
You're around a lot of very successful people, billionaires, billion-dollar companies.
What separates them from average people and average companies?
It's the dedication.
The dedication and the consistency, which I think permeates everything in life.
So again, not just when you're showing up to the gym because that's kind of like what a lot of people know me for, but they don't know the other aspect of myself, which is, again, that consistency and that push for, you know, close to perfection in business while being an inclusive leader.
And that's what I see also in other people that I work with that are billionaires, if you will, is that hard work, that consistency.
That discipline that separates most people.
Do billionaires make excuses?
No.
There's no excuses.
And I see this in the way that they show up for work and the way that they show up when they're working out as well.
They push themselves even though it doesn't feel good, but they know that the long-term benefit to those decisions is going to be there.
Okay.
We have to talk about Kim Kardashian.
I have to know.
What was the first?
First session ever like with Kim Kardashian?
I was impressed.
First of all, I'm just impressed that she has time to work out with all of what she does.
It's incredible.
And all of who she is.
She's a mom of four.
And she is very much such a huge part of their lives and involved in all of the businesses to perhaps a degree that, you know, people wouldn't think, you know, when you're at a certain level.
But just impressed at her.
How did you feel walking into that session knowing that, like, it was going to change the trajectory of your life?
We're all people at the end of the day.
We all have that capacity.
So it was I felt like I was I was pretty, pretty even keel.
It was it was a great session.
And I, you know, I learned from her as much as she learns from me when it comes to, like, working out.
And she knows what an Arnold press is, which I'm like, okay.
I don't even know what that is.
The reason I ask it is because I think we hype these things up in our mind.
It might not be you're walking in to train Kim Kardashian, but there are big moments in all of our lives that we almost like get in the way of.
And I don't know if you watch the Olympics, but like Alyssa Lou's figure skating when she won gold.
She just was having so much fun. And the biggest takeaway that I had from that was like, if you have fun with things, great results happen. But I can only imagine what it was like walking into Kim K's house to train her for the first session and what your brain could have been telling you and what you ultimately ended up choosing.
I mean, of course, like the imposter syndrome, like if there's any place where it pops up, it would be that place. But that's that training that you keep on doing, the words that you're telling yourself, like, yeah, I belong here. And being your authentic self is, I think, probably a key aspect that a lot of people don't step into.
I think that we lie to ourselves that we have to be X, Y, and Z, like looking at whoever is doing what we'd be wanting to do.
In the arena that we want to show up. And it's, no, learn from some of these people, but show up as your authentic self, because that's why you were chosen. That's why I believe she had the team make the call is because I've always been authentic in who I've presented in social media. And that's, you know, what I carried into that first session. And I still do. You don't have to be anybody else.
So I read that you filmed a workout off of the yacht.
Yes.
And Kim K's team saw it and called you. I also heard that you were not living in L.A. at the time when you decided to take this on. So you moved from where you were living before to L.A. to train Kim, which is a huge risk and taking a big bet on yourself. Can you take us back to that decision?
I am lucky enough to be able to do what I do from wherever.
So, yeah, it was a no-brainer, of course.
I've always been somebody to jump on board onto new opportunities and challenges because they got presented to you.
They were brought on to whoever, if you believe in the universe or God or for a reason.
So follow through and see where they lead you.
And that's kind of been a big part of my life, jumping onto these opportunities and seeing where they lead.
How would you describe your relationship with Kim today?
You have obviously a professional relationship, obviously a personal one.
Now you're a Nike Skims athlete.
Like you kind of have these really unique situations that you don't see a lot in these celebrity dynamics.
So how would you describe how that relationship has evolved?
Because I'm not necessarily just a fitness trainer.
And I think that's something that perhaps a lot of people see me as or perhaps they see me as being the kept partner.
And I have a rich hubby now.
We've built our wealth together, him doing something that is completely different, but also being kind of a sounding board to my businesses as well.
And I've built what I have based on my knowledge and my discipline and my work ethic.
I'm somebody that has an MBA.
I went to business school, graduated in three years from my undergrad with summa cum laude, highest honors.
And then I went on to business school and did that while working full time in New York, working till 3, 5 in the morning.
So I have that business acumen and I've also run brands.
So all of this knowledge, I'm sure her and her team see so that I have these other types of involvements with her and her brands and now being a part of Nike Skims, I think is just kind of seeing who I am as a woman and the things that I bring to the table.
What does it mean to be a Nike Skims athlete?
I mean, when you think of Nike, for example, this incredible brand that backs up so many incredible athletes around the world, like to say, like, I'm a Nike athlete, but then to say a Skims athlete, right, to put those two together, Nike Skims, so that you're bringing like this performance, but also sexiness, if you will, and combine it into two brands and then being more than just the face for them.
But when we went to Paris and launched the pop-up shop, for example, like I had a lot of input in what we were doing that day and what we were filming and how, what angles.
And they allowed me to do that, which was incredible to have that collaborative effort.
And then just recently, I was a movement director for one of the shoots for Nike Skims, soon to be seen.
It's been incredible and I'm very excited about being a part of this new collaboration between two giants.
Well, it's just so interesting because I think Nike for so long has been such a performance brand.
And I think Skims has really obviously started through this like feminine, own your sensuality, own who you are as a woman.
And so combining the two together feels like such a unique opportunity to be at the forefront of that.
Describe your relationship with femininity having been in like the fitness world and where you think that they're where it's growing now.
I mean, a lot of people think of femininity and strength as being mutually exclusive.
And I think they couldn't be more wrong.
I think they are such powerful tools and not just coexist, but could be one and the same.
Our femininity carries so much power and strength that I believe we just have to step into that and embody that.
And that's what I believe a lot of brands will be moving towards and combining those aspects so that, yes, you feel you feel good in what you're wearing, but it also performs incredibly well.
I think the hardest thing for people is that it's not instant.
And in our world, we live in this instant gratification of dopamine and likes.
And I'm interested from you, how long does it take you to see the result that you're
looking for?
Because it's that window that's the hardest to keep consistent, I would assume, because
you haven't seen the results yet.
You're putting in all of this effort.
Nothing feels like it's working.
How long is that window that you just have to remember, like once you're past this, you
are going to see results?
It's so different for everybody. But I think the first thing that you can see that's an instant kind of feedback is your consistency. So if you are showing up, say that you've made a contract with yourself, and I call it making a contract with yourself to show up for four days a week, let's say four days a week, that is one immediate result, if you will.
But when it comes to physical results, it's just so all over the board when it comes to where your starting point is and what you're trying to achieve.
Initially, it could take a few months for the results to come.
I mean, if you're trying to lose weight, a healthy amount of weight loss is half a pound, perhaps max a pound a week.
And for a lot of people, that just doesn't seem and your body shifts daily a couple of pounds.
So sometimes you don't necessarily see that for a long time because it needs to add up
for it to show.
So it will take a few months and then to get results as muscle mass and really defined
muscle mass, it could take years.
So it's creating that consistency and creating those smaller wins that show your brain, that
give it that little bit of positive feedback, that positive loop that I think is more important
than seeing like numbers on a scale change. To give it that dopamine. Yeah, to give it exactly.
It's like, what are those little wins? And even speaking them to yourself, I showed up for today,
even if I showed up for five minutes, I showed up on the days that I said I was going to show up.
Again, five minutes is not going to change. I think another misconception is that we need to
show up for two hours a day, six days, seven days a week to get results. No. Start with five minutes,
create that consistency, create that habit, and celebrate those little wins that you showed up.
Give that dopamine hit that you earned to your brain, and then slowly you can increase and show
up for 45 minutes, four or five days a week if you want. Was it hard to leave the finance business
world to like go a completely different direction into fitness? It was a little scary, but I was
so grateful that when I first launched my programs online, they were incredibly successful that
I was so happy to leave that world that was kind of draining me a little bit. It was a no-brainer,
I would say. It was scary, again, because we're so, we've been taught to have that stability,
to have that paycheck that is coming in every couple of weeks and to have the health benefits.
So in a way, it was a little bit of a scary leap, but I also knew that I had tapped into something
that I was not just passionate about, but something that I could consistently do successfully.
How long did it take you to identify as an entrepreneur?
I had for a very long time known and wanted to do something on my own. I knew that there
was something bigger to Sonata than just working a 9 to 5 or a 9 to 5 a.m. in New York. So I thought
that there, you know, if I have, if I am successful working for somebody else, why can I not be
successful working for myself and doing something that I'm passionate about? I knew what fitness and
movement had done for me mentally and physically. And then so I decided to kind of like make that
I'm just so interested in what your relationship was like with money on that time that you were leaving stability.
I come from a dictatorship from Albania. Albania was a communist country where resources were very limited. Even though my dad was a doctor and my mom was a professor, you're living.
in communism. Everything is kind of shared equally. So I think that perhaps lack made me
be really good with money. I never spent more than I had. I never accumulated any debt on my
credit cards. I was able to go to school and not accumulate any debt because, again, I excelled in
school. So I think that helped with being able to make that jump. I made that jump while I was
working, posting on social media seven days a week. And then slowly that came into fruition of
the workout programs and certain brand deals that made me feel comfortable with making that complete
jump. Being around money now, what is your relationship with money now like? It is not the
end-all be-all. It's just a support system to create the things that I want to create to bring
change and to allow me a little bit of freedom to do the things that I've always wanted to do. So
while leading businesses, I can also take a few weeks and go to Bali and do that self-exploration
and do all the other certifications, whether it be yoga or meditation and breathwork. It is the
ability to do the things that you love and you want to bring to the world, but also to have the
freedom to do the things that matter.
What is something you've learned about
building wealth over the journey that you've had building your career?
That it takes time and definitely be discerning of things that come your way.
I could have jumped on so many different brand deals and bandwagons of like this, that, and the
other. I just didn't want to dilute my own brand. And even though some of these were attractive and
perhaps I've left money on the table, but what I didn't negotiate on was who I represented and who I
was. And I think that's why I'm trusted in the world and with what I do bring because I've never
veered from that authenticity and from what resonates with me and from what I represent.
Okay, speaking of money, we have to go into some rapid fire. What is the last thing that you put on your credit card?
Oh, groceries.
What's the last most expensive thing you put on your credit card?
Went to Paris and bought a Rolex.
I can't love it. What color?
It's gold with a black band.
Cute.
Yeah.
You can only pick one for the rest of your life. Lymphatic drainage or deep tissue?
I love a good deep tissue massage.
How often should we be getting those?
I don't get them nearly often enough. But, you know, getting once every couple of weeks, I feel like it's incredible. You know, just, just gifting this to yourself and showing that self love.
Yeah, yeah, you can only pick one. Sauna. 100%.
Why?
Well, for women, it's just proven to be a lot more powerful when it comes to recruiting certain things, proteins that help us with our longevity and long term wellness.
Okay, you can only have calories in food or drinks moving forward throughout your life.
Food, of course.
Food.
I mean, your body is meant to process things.
Even when it comes to drinking, like I love this saying that I learned from my teacher, my yoga teacher in India is like, drink your food and eat your drink.
A lot of the time when we're drinking, we're just chugging versus like taking every sip and like sitting with it and experiencing to the fullest as if we're chewing it.
And then to chew your food, believe it or not, like we were taught, we were practicing that like 27 times.
A lot of us just chew our food three to five times and it's down the gullet.
And we don't really experience the food that we're eating.
Okay, you can only train one part of your body for the rest of your life.
Abs, arms, lower body.
Lower body, 100%.
There's a lot more return on your lower body.
Okay.
Our biggest muscles are in our lower bodies.
If you could title this season of your life, what would it be called?
Just stepping into that fire horse era.
So knowing what I stand and just compounding that, exponentially growing into who I'm supposed to be.
Love that.
I still have yet a lot to grow into and to expand.
Love that.
Okay, I explained to you a little earlier what an HSR love note is.
So if you could only say one HSR love note to yourself for the rest of your life, what would it be?
That you are enough.
As you are at any point in time, you're enough.
I love that.
Sonata Greca, thank you so much for coming on Hot Smart Rich.
Where can people find you?
Sonata.Greca on Instagram.
And then my fitness and personal development platform is WeRise, WeRise app.
And then the functional nutrition company is Aonic, AonicLife.com.
Perfect.
Thank you so much for having me.
This was such an amazing conversation.
Thank you.
Thank you so much.
Y'all know I love a mood board.
So everything that relates to the creative, the name, the brand, the website, the vision board.
This is where our sponsor at Northwest works.
Registered Agent is so helpful.
Visit northwestregisteredagent.com slash HSR free.
And start using free resources to build something amazing.
Get more with Northwest Registered Agent at northwestregisteredagent.com slash HSR free.
Podcast Summary
Key Points:
Strength training is essential for women’s long-term health, improving longevity, mental clarity, and reducing risks of diseases like Alzheimer’s and sarcopenia.
The mind-body connection is powerful; negative self-talk impacts performance, while positive affirmations and self-trust foster confidence and resilience.
True wellness is not a restrictive lifestyle but a balance of discipline, joy, and self-care, with fitness being a daily necessity, not a luxury.
Authenticity and consistency—rather than imitating others—separate successful individuals from average performers, especially in fitness and business.
Creatine is more effective and safer than gummy supplements; powder form with added ingredients like HMB or beetroot offers better bioavailability and cognitive benefits.
Women should embrace their bodies without dieting or extreme restriction, as self-love and strength training improve both physical appearance and mental well-being.
Building wealth requires discipline, authenticity, and long-term vision—prioritizing personal values over quick gains or trendy trends.
Small, consistent habits (like five minutes of movement) create lasting change and positive feedback loops that build confidence and momentum over time.
Summary:
Sonata Greca shares her transformative journey from finance to fitness and entrepreneurship, emphasizing that strength training is vital for women’s health, longevity, and mental well-being. She highlights the mind-body connection, explaining how self-talk and positive affirmations shape performance and confidence. True wellness is not about restriction but balance—integrating discipline with joy, like her daily strawberry syrup matcha.
She critiques extreme dieting and supplement trends, advocating for evidence-based choices like creatine powder over gummies. A key message is authenticity: success comes from consistency, self-trust, and staying true to one’s values, not imitating others. She credits her growth to personal resilience, including overcoming anxiety and eating disorders.
Wellness, for her, is a daily practice rooted in self-care, movement, and self-love. With a focus on long-term results, she stresses that progress takes time—measured in small, consistent habits rather than scale numbers. Her journey underscores that financial freedom allows for personal growth, like travel and self-development, while authenticity in business builds trust.
She promotes brands like Aonic and her fitness platform WeRise, all rooted in science, self-compassion, and empowerment. The episode concludes with actionable advice: prioritize body and mind, embrace self-acceptance, and stay committed to personal growth, no matter the path.
FAQs
Northwest Registered Agent helps founders form an LLC or corporation, act as a registered agent, and provides tools like a business address, operating agreement, professional email, and website. They also offer real corporate guides familiar with local laws.
Strength training reduces risks of cardiovascular disease, Alzheimer's, and sarcopenia, improves bone density, and enhances mental health and cognitive function. It's especially important for women, who have historically been underrepresented in strength training.
The mind and body are deeply connected—self-talk and mindset directly influence performance and confidence. Negative self-talk can hinder results, while positive affirmations and self-trust build mental resilience and physical performance.
While genetics play a role, strength training, especially lower-body workouts, improves skin elasticity and can reduce the appearance of cellulite. Reducing high-intensity cardio and increasing muscle mass helps improve skin tone.
Creatine powder is more effective and cost-efficient than gummies. Gummies often lack sufficient dosage, degrade during heating, and contain added sugars or binders that aren't healthy. Powder is clinically validated and better absorbed.
Start with 3–4 days of strength training per week, focusing on full-body or balanced upper and lower body workouts. Use the 8–12 rep range to challenge muscles and promote growth, and prioritize consistency over intensity.
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