The podcast "Talking Inclusion with From Inclusive Employers" focuses on stakeholder management as a crucial aspect of making inclusion an everyday reality in workplaces. Stakeholder management entails identifying, understanding, and collaborating with individuals interested in or impacted by an organization's work. Effective communication, tailored engagement, and collaboration are highlighted as key components in stakeholder management. The discussion delves into stakeholder management in setting ADI strategies, emphasizing the importance of engaging stakeholders to gather data and make informed decisions. Additionally, the significance of business skills in influencing senior leaders to support and drive inclusive strategies is emphasized. The conversation also touches on transitioning from a values-based approach to a business-minded mindset to advance inclusion agendas. Finally, the podcast explores stakeholder management in different sectors like sports and policing, stressing the importance of building relationships with key individuals for impactful outcomes in these specific fields.
Transcription
6760 Words, 39508 Characters
Welcome to Talking Inclusion with From Inclusive Employers.
I'm Ariel Chapman, my pronouns are he and him and I'm a senior consultant at Inclusive
Employers and your host.
These podcasts are for anyone who has an interest in inclusion and diversity.
In our podcast we share life stories and experiences, learn about best practices and
hid practical advice for employers from our guests and Inclusive Employers own inclusion
and diversity experts.
Before I introduce our guests, in case you don't know us, we are Inclusive Employers.
Our mission is to make every workplace an Inclusive Employer, where every colleague values difference
and can contribute their skills and experiences fully to their organisation.
Together we're taking action towards more inclusive workplaces and celebrating progress
toward making inclusion an everyday reality for everyone, and today our podcast focuses
on stakeholder management, what it is and why it plays a crucial role in making inclusion
an everyday reality.
I'm pleased to be talking with four members of the Inclusive Employers team.
Together they not only bring a wealth of information as inclusion is, but they each have practical
experience in stakeholder management in different sectors before joining Inclusive Employers.
In this podcast we will hear reflections from the first and third sectors, including FTSE
100 organisations, emergency services and the sporting sector.
So I'd love to welcome our guests.
First we have Carol Buchanan, Head of Inclusion Qualifications here at Inclusive Employers,
previously a senior inclusion diversity consultant.
Carol's led inclusion in one of the UK's largest FTSE 100 organisations and is a specialist
in change management.
Hi Carol.
Hi Ariel.
Next up we have Sam Phillips, a management and leadership development trainer with
a specialism in emergency services, a member of Chartered Management Institute team here
at Inclusive Employers and a former police officer of 19 years.
Hi Sam.
Hi Ariel.
And I'd love to introduce Kayla Thwaite, a management and leadership development trainer,
a member of the Chartered Management Institute team here at Inclusive Employers and the team
lead on providing stakeholder management training for inclusionnaires.
Hi Kayla.
Hi Ariel.
And finally we have Michelle Daltry, Head of Sport, previously the partnership manager
for Disability Sport Wales.
In 2020 she was named the 8th most influential LGBTQ+ person in Wales and is formerly the
chair of Welsh Wheelchair Rugby Association and is the current chair of LGBT Sport Cymru,
a network established to promote and support opportunities for the LGBT community and she's
also co-founder of the UK LGBTQ+ Sport Alliance.
Welcome Michelle.
Morning everybody.
Welcome all of you to the programme.
So let's start by understanding what stakeholder management is.
So over to you first Kayla, as a management and leadership development expert and the
lead on this, can you help us define stakeholder management?
Thanks Ariel.
Yeah, of course.
I think if we start by defining what a stakeholder is.
So if we think of a stakeholder as anyone either inside or outside your organisation
who's interested in or impacted by the work that you do, then stakeholder management is
as simple as identifying who those people are first and foremost and then taking the
time to understand what they need from you to support your project or goals or the work
that you're doing and recognising that that's going to be very different for different people.
There's no one size fits all approach to stakeholder engagement or management for that matter.
And then the next part of stakeholder management is regularly communicating with those people
in a way that is both tailored to them, suits their needs, suits their personality, suits
their time commitment, suits their interest in what you're doing and also connects them
with what you're doing.
So it creates that link between what they're working on and what you're working on and
what their interest level is in our subject being inclusion and what you're working on
too.
So it creates that really strong connectivity between their priorities and yours.
And then lastly, with certain stakeholders, there's an element of collaboration.
So making sure that you're creating something that works right now for the people it's designed
for and something that will last and be sustainable within your organisation.
So for inclusion, that looks like a recent Forbes article, for example, some do it beautifully.
They called creating inclusive workplaces a collaborative sport.
What did they mean by that?
Well, they meant that very often in organisations, inclusion work is done by a sole individual
or it's a standalone strategy and we see those faults sometimes and worse fail.
Why is that happening?
Because not enough people are involved in the work that need to be involved, either
because there's a lack of interest in perhaps senior levels within an organisation or the
people who are directly impacted by the inclusion work haven't been involved from the start.
So we know, don't we, that real change needs long-term commitment and strong support, especially
from those people.
And then the other complexity for inclusion work is unlike a lot of other business projects,
inclusion work impacts everyone.
So there is a natural conclusion to stakeholder management within inclusion that everyone
in your organisation, to some extent, is a stakeholder of yours.
So really understanding how your work impacts all of the different people in your organisation
and creating a really tailored approach to engaging with them, connecting with them and
getting them all to a place where they are buying into the goals of the work you're doing
is a really fundamental part of managing your stakeholders really effectively.
Thank you very much.
And to expand on that, I'm going to come over to you, Carol.
Would you tell me a bit about stakeholder management in setting ADI strategies specifically?
Yeah, absolutely.
So for me, Kayla talked about stakeholder management and stakeholder engagement, and
both of them are really important.
So when it comes to setting strategy, to be able to decide what it is that you're going
to do to pick your strategic approaches that are going to have the impact that you want,
you need to have the right information, you need to have the right data points.
So the data points often come from identity data, census data, maybe employee lifecycle
data, but the information that allows you to interpret what those data points mean, what
the lived experiences of people in your workplace is, that comes from engaging your stakeholders.
We also know that decision making is better when we have a broader range of voices.
So not only do your stakeholders help you understand what the data is actually telling
you, they will also help you make better decisions on what should be within your strategy.
So that's the first part for me of the engagement side of it.
You need that to help save strategy.
Stakeholder management is slightly different.
Stakeholder management for me, and in my experience, is about how you get the strategy
delivered.
ETI practitioners really have the power to affect change of behaviour in organisations.
So if we think about where they sit within an organisation's hierarchy, they really
sit in a position where they have the authority or power to get people to do things differently
from a very senior perspective.
And we know that we can put in programmes, we can make some policy change, but ultimately
to create more inclusive workplaces, we need senior leaders to buy into what we're talking
about, to have humility, to be authentic, to go on their own learning journeys, and to
sponsor the programmes of change and work that need done.
We need them to role model and hold to account the people who work for them around what we
need to see in inclusive leadership.
You can't affect that change solely as an ETI practitioner.
You might have ultimate responsibility to deliver the programme, but you cannot deliver
that with your own personal power and influence.
You need the power and influence of people who can affect real change in the organisation.
And for me, that's what stakeholder management is all about.
It is a business skill.
So if we think about an example when I worked in the commercial sector, one of the things
that I wanted to bring about was to pre-networks or employee resource groups in the organisation
that I worked in.
So we had a parent company, and that parent company had networks, but the work that they
did, the roles of people in those organisations were predominantly professional roles.
So the lived experience of people in the networks and those leading the networks was very, very
different to those inside the organisation that I worked with them because that was predominantly
engineers, and we had cult centres in there as well.
And we had some professional services, of course, but the lion's share was more front-line
roles.
So the networks were not speaking to those communities, the networks that existed.
So what I wanted to do was bring networks into the space that supported communities of people
who were in those types of roles that spoke to their needs, that spoke to their lived
experiences.
And that would help me understand if the strategies we had were the right strategies
and really give voice to those people.
I wanted to make that happen.
However, in the role that I had, even though it was a senior role, I did not have the power
to make that decision and affect that change myself.
So I needed to understand who is it that has this power and can I influence them to agree
with and support what I want to do here.
So that was part of the initial strategy, was that actually we needed to create ways
to understand, listen to and interpret measure of the employee experience to create the next
level of strategy.
So what I did is I thought about who's interested in this space and who has influence in this
space to make the change happen.
And I did a little bit of mapping around senior people.
And I identified a number of people who were powerful enough to make it happen, given their
positions in the hierarchy, but they weren't really interested.
I did identify one senior HR director who I thought would be interested, but I would
need to convince him that we needed to stand these up and why they were beneficial versus
using what we already had.
So the first part was mapping my stakeholders to identify the right people to help me.
And the second part of it was about influencing.
I needed to understand what would convince this person to support my agenda, to drive
up inclusion.
So that was not about speaking my language, it was about learning to speak their language.
So for me, this is really critical in stakeholder management.
You need to understand what's important to the person that you're speaking to and you
need to help them understand that by supporting your agenda, it will further their agenda.
So that's what I did in that space.
It took a couple of months of convincing, it took a couple of conversations where I
was learning what his reservations were, where he was coming from, and I was able to use
all of that information to help me create an influential and compelling enough narrative
for him to do this work.
And I got his sponsorship, he then helped me get the sponsorship of the other senior
people on the team that we needed.
And then we made that change happen.
So for me, stakeholder management was about identifying, mapping who could help, creating
a strategy to engage that person, influence them, and be really clear about with them about
what I wanted and why and how they could help me get it.
When I moved into role as a senior consultant, I've done consultancy work with organisations
across all sectors and driving real change in the space, how to apply stakeholder management
there.
Of all of the findings that we come up with in our work as consultants, all of the things
that we find going on in organisations, there's always more to do than you could possibly do
in one to three years.
So part of prioritising what you're going to go after now, if you've got a real business
head on here, part of prioritising what you're going to go after is what can you get these
senior people to sign up to.
So if there's 20 things you could go after, but you know that there are five things that
will really affect positive change, and there are three of them that you think you could
convince and influence your senior stakeholders to really get behind, that's the three to
go after.
Because if you're not having impact in this space, there's no point in going after it.
So thinking from a management of stakeholder lanes about what's important to them, how
you can influence them, really comes into play when you're trying to do consultancy work
and trying to get people behind, advancing your inclusion agenda.
Thank you, Carol.
And I think there's something there around sometimes the challenges within inclusion
work of that, you know, it feels sometimes deeply personal because it's people's lives
and we may be personally committed to it, but also balancing that with the business case.
And as you said, sort of moving into that business mind, I think that's one of the key
challenges for a lot of inclusion professionals, particularly in their careers.
How could someone go about moving into that business mind?
So how could they go from being that professional activist that a lot of people are when they
start in inclusion roles, through to being more business minded and pushing inclusion
through that way?
It's a really, really important reflection, and it's something I've been thinking a lot
about recently, actually, in the work that we do.
So let's not broad brush everybody to pigeonholes here, however, I am going to share my personal
experience of working with lots of EDI professionals, working in senior roles and working with lots
of senior stakeholders as well.
And there's a bit of a difference in what brings us to the work.
So for many EDI practitioners, what brings us to the work is the importance of the work
to us.
There is a value set there, there's a level of importance there that we have.
Something from the heart brings us to it, okay?
Leadership roles, conversely, often those who get into powerful positions in the hierarchy,
it's been quite a cognitive thing for them, it's been business skills, it's been delivery
of objectives, it's been focus on maybe financials or KPIs or the ability to drive results.
So when we look at senior stakeholders, it doesn't mean that they don't have strong
value sets, but it means that the approach, the skill sets, what they've done within their
career, they're coming at things from a different perspective, oftentimes in an EDI practitioner.
So it's almost like a cultural difference, it's about being able to learn the language
of the person that you're engaging with, and not just assuming that your language and your
narrative, what would convince you would convince them.
So stepping out of that.
And for me, it's all about impact, if we're coming at this from a value set perspective,
we want to have a positive impact, but to have a positive impact in a world of powerful
stakeholders who speak the language of objectives and KPIs and business outcomes and performance,
we need to learn that language and be able to connect with them in a way that they will
understand it.
For me, it's about, and you know, this is something that we can all do as EDI practitioners,
we can learn the business skills of how to apply them to advancing our agenda and meeting
our objectives.
So it's thinking a little bit laterally, you know, you've got the value set, you know
why you're doing it, broaden your skill set and use those fundamental business skills
to advance your agenda, the way that somebody does to advancing your agenda.
Wonderful.
And I think I'm going to come over to Michelle in a moment because we're talking about stakeholder
management and obviously there's some strategies that are the same across all sectors, but
then there's also unique challenges within specific sectors.
So Michelle, what about stakeholder management in the sporting world?
So I suppose in really theoretical management terms, stakeholder management is around the
process of maintaining really good relationships with the people that are going to have the
most impact in your work.
So how you organise, monitor and improve relationships with the people that are going
to have the biggest impact.
But from a sport and physical activity perspective, that's very much ensuring that it's not just
the usual people that we talk to.
So ensuring that we're creating really strong relationships with communities that can help
to diversify the voice and help us to understand how to best improve the offer that is available
in the sports sector.
And Sam, similar question over to you.
What about stakeholder management in policing and emergency services?
Well, I think my only caveat here, I obviously spent a long time in policing, so I'm not
necessarily qualified to speak on behalf of all emergency services, but what I am learning
is there are often some really strong parallels and similarities between all of the services.
And I think to start, I should explain that when I was first invited to come and do this
podcast, I really had to ask myself, hang on a minute, Sam, you know, what exactly do
you know about stakeholder engagement or stakeholder management because it turns out that whilst
I have actually done it all throughout my career, I just saw it as, right, I need to
achieve this, who on earth do I need to go and speak to?
Who on earth, you know, what doors do I need to go and knock on to actually make this happen?
And now that I'm here, I obviously know that that is stakeholder engagement and latterly
the management.
But I've got to be honest, I don't really think in my opinion that it's any different
in policing than it is in any other sector, to be honest.
It's about identifying those key players who is going to be able to help me achieve this.
And I suppose that is the one thing that can be tricky in policing.
It will probably come as no surprise to any of you that policing is hugely hierarchical.
You know, there are nine different ranks from an entry level PC all the way up to the chief
constable, the top.
So, you know, the first hurdle can be who on earth is the right person to actually be
engaging with.
Obviously, police forces can be varying in size, we know that, but they all tend to be
large organisations.
You've then got the geographical logistical issues that all the people that you need to
speak to are scattered across your county.
And within that you have people that all wear multiple hats at one time, you know, varying
responsibilities all at one time.
So actually identifying them and then managing to actually get an audience with them can
sometimes come with its logistical challenges.
But I think with that, a little bit of perseverance and a bit of tenacity goes a long way.
And I think I realised that during my time in policing.
And whilst, you know, Ariel, I apologise this isn't necessarily an inclusion example, but
I think it illustrates really nicely that whilst not everyone has the power, you know,
and if you link that to police forces, we normally, that's normally synonymous with rank.
Okay.
So whilst not everyone has the power, they can still have an awful lot of interest and
influence on that given matter.
And I learnt that in particular in my time in the training department.
I was an acting police sergeant at the time.
So if you look back to the nine ranks that I've just referred to, I was relatively low
down the food chain.
And I mean that with no disrespect to any fellow acting skippers out there.
But I did hold three different training portfolios for our entire training department.
So I was a little fish in a very big pond.
I had a low rank, but I had a high amount of responsibility.
And I soon realised that decisions were being made about these training programmes that
was affecting me and my teams massively, but we were no part of the decision making process.
The decisions were being made by those people in high positions of power.
So they had the power, but they didn't necessarily have the knowledge of training that I did.
So the whole process was disjointed.
We weren't working in partnership and it was just, to be honest, it was more difficult
than it needed to be.
And I think this is where the little bit of tenacity came in because I thought, well,
this has got to change.
I'm clearly not engaging with the right people and I need to.
So I reached out to everyone I could and I really worked hard to plan how I was going
to use my knowledge to get myself a position on that board, you know, that decision making
board where they were making the decisions that were affecting me.
So after quite a few months, I must say, I used that position from training as my leverage
and I actually earned myself a place on that board, bearing in mind this is a board comprising
of very, very senior officers.
And this was the first time that anyone had ever been invited from a training capacity,
but by goodness, was it worth it?
Because from then on in our collective goals were just far more achievable because all parties
had a vested interest.
We then built that positive working relationship and we had really good open lines of communication.
So yes, it took a little bit of time, no doubt, but we were working collaboratively and we
were far more efficient and effective.
So I stand by my suggestion that I don't think stakeholder engagement or stakeholder management
is any different in policing.
You might not realise you're doing it, but trust me, you are, it's about identifying
your key players, it's about understanding who you need to access to really drive that
agenda forward and thinking best, you know, how can I influence them?
How can I get myself a place at that table?
Thank you, Sam.
And Michelle, I'm going to come back over to you.
So Sam talked about identifying key stakeholders, the challenges of that, and then getting into
those spaces.
How would someone go about identifying their key stakeholders within the sport world?
That is actually the key challenge that lots of our partners that we engage with face.
So the desire to diversify the offer in sport and physical activity is absolutely there.
The recognition that sport and physical activity is not as diverse and representative as it
should be is really, really clear from the stats that we see coming out on a UK level,
but also globally.
And that typically is because the workforce itself is not that diverse.
It's improving.
And Sam talked about kind of ranks.
When you move up to a senior leadership C-suite, the level of diversity drops off significantly.
And yet the vast majority of people who engage in sport and physical activity will never
meet those people in real time.
So the actual influence is the people that make the difference, the people that make
or break your experience in sport and physical activity are not those people who are traditionally
making the decisions.
So when it comes to that engagement piece that you talk about, I'm finding those people,
it's firstly about building trust.
It's not about just taking from communities.
It's about building trust with communities that typically have been disenfranchised,
don't believe or trust in the system, don't even think that sport is for them.
And it's helping them to see, based on their values, what the benefits are of that provision.
And that might not be, do you want to be an Olympian or Paralympian or Commonwealth
Games athlete?
That might be, do you want to build better connections within your communities?
Do you want to have some friends?
Do you want to improve your mental health?
Do you want some time for yourself?
And I think traditionally sport has missed a lot of those really important things and
focused very much on, well, there's a pathway and you can move through the pathway and of
course you know why sport is good for you.
And I think when it comes to that community engagement bit, it's about tapping into and
really understanding the values of communities that you're engaging with.
It's finding the right people within those communities as well.
Community leaders, very often if we're talking particularly around faith groups, it's broker
in conversations with leaders within those organisations that can help you to open doors
and to have conversations or better still have those conversations for you because we're
going to say it's a good idea, clearly, you know, because that's our job, but when you've
got people who reflect your experiences and your values, talking about it, it carries
so much more weight.
And that's where you know, stakeholder management is, it's not just about extending the offer
to more people, it's also about making a job a little bit easier.
And it's about making sure that we do things with people, not to people.
And with the best will in the world, we're trying to put on programmes that we think
are appropriate for different communities, but very often that isn't our own lived experience,
so we're not entirely sure.
And it's that lived experience that is so important that we need to bring that to the
table.
It's about leveraging that diversity that is out there, but that means working really
hard to build that.
And it might not be as quick as just going around the table and having a conversation
with, you know, Sam and Ariel and whoever else is there and saying, right, what should
we do?
It might take more time, but I can guarantee that you end up with better outcomes as a
consequence of that engagement.
I was reflecting my background within higher education and higher education is a really
quick changing environment, and that can sometimes make senior leaders a little bit scared when
it comes to inclusion and a little bit nervous, especially within higher education because
things can be politically charged, sometimes that's the environment in which we work.
So Kayla, I wanted to come to you to ask about how to manage sometimes nervous stakeholders
when it comes to inclusion work.
That's a great question, Ariel, and it's so common, isn't it?
That fear of saying the wrong thing or being labeled something that you don't identify with.
I think the first thing is to practice your skills of empathy.
We all get things wrong.
And in the inclusion space, especially when we're so personally invested, it can at times
be so frustrating when somebody gets something wrong that we forget to stop and give them
some grace because this is a, inclusion is a skill, ultimately, it's something we've
all got to learn.
And like higher education, inclusion is something that is changing and changing fast.
So we're all still learning.
And then layer over that, we're all coming from our own unique lived experience.
So we're not going to understand where somebody's coming from straight away.
That takes time and curiosity and cultural competence, so understanding differences between
us all.
So the first thing is, Brené Brown talks about giving people grace and giving yourself
grace.
So remembering that most people, most of the time, are coming from a good place and recognising
that.
And then the second thing is role-modelling the right approach.
So here I would suggest things like vulnerability.
So role-modelling that I, too, make mistakes, and that's a very normal part of working in
inclusion.
And if I am not willing to make those mistakes, then I am not going to learn and therefore
I'm never going to reach the level of inclusion that we need.
And along with that comes the role-modelling the approach to take when you do as a really
seasoned inclusion expert, get it wrong.
So that looks like acknowledging what was said or what was done that was non-inclusive.
That looks like repairing whatever it was that you've done and working really hard not
to do it again.
And how does that play on to stakeholder management then?
Well, simply put, the more we do it, the more our stakeholders see us do it, the more comfort
we provide people to step into that space where it might be uncomfortable, it might be scary.
But I can see that that kind of fear of getting it wrong and doing it anyway style approach
is accepted here.
And it kind of slowly but surely becomes culturally normal.
And in your stakeholder relationships then you can have the really tough, sometimes conflict
driven challenging conversations that are needed to create that space where everybody
is psychologically safe, able to come be themselves at work.
Carol called it the inclusion agenda, drive your inclusion agenda forward.
So we've talked about the importance of positions of power and engaging leaders.
So how do we influence those in such positions to support the inclusion agenda?
Sam, I'm going to come to you first.
What are your top tips in doing this?
I think for me, I've already spoken about a little bit of perseverance and at times
a little bit of tenacity can go a long way when appropriate.
But I think for me, particularly when looking at the emergency services, is to not become
fixated on the hierarchy.
And it's very easy to do.
You think you have to go to a person of rank.
But I referred to myself as that little fish in a big pond.
So I guess my top tip would be don't overlook the little fishes in your ponds.
And actually, if you are that little fish, give yourself a little bit of credit because
chances are you've got a huge amount of influence.
So if you've got something to say, work really hard to get yourself a place at that table
and say it.
And Michelle, what about the sporting world?
I think it can be really valuable to really understand what the key outcomes that your
partners are looking for.
So if you can analyze what their strategies are, if you can look at what outcomes they
are trying to achieve and identify how you can lean into those as well, you're more likely
to create a positive and powerful relationship that is a two-way relationship, not a one
way street and I think sometimes we miss that I think sometimes it's like, well, you know,
as I've said, I need to deliver on this and go, I'm going to come talk to you just about
this thing.
But if I can talk to you about how the work that we collaboratively and then we'll lean
into both of our objectives, whether that is people development, community cohesion,
health and wellbeing, whatever it might be, then we are more likely to come up with a
really powerful relationship that is built upon trust, but is also a two-way street.
So it's not just about taking from, and particularly I talked about community engagement before,
it's not just about taking from communities, it's about giving back to.
And I think sometimes we overlook that because we've got a goal and we've got probably time
frames that we've got to work within and maybe funding partners that, you know, want to satisfy
with specific outcomes, but it's more than that, it's about saying, you know, I'm building
a strong relationship with you.
And that's just about people.
So you probably don't think about it as stakeholder management nine times out of ten, it's just
connecting with people and with human beings, and with that is the getting to understand
people piece of it as well.
So what are their values, what are their biases, what are the things that make those individuals
take, how do they best work and coming up with a framework that we know that we can stick
to and fulfill both sides of our agreement in that mix.
And Carol, what are your top tips on influencing those in positions of power to support inclusion?
My top tips are, firstly, use the models.
You know, people have done lots of thinking and lots of research.
You're not the first person to have had this challenge.
So rather than trying to solve it yourself, go and find out what other people have done
and that will work, you know, what will really work.
So go and learn skills around how to do stakeholder mapping, go learn the skills and get the tools
around how to plot and create a plan for how you're going to engage in influence and maybe
get some influencing skills training.
That stuff's there for you to get your hand around.
You don't need to navigate this, you know, without that support.
So stand on the shoulders of those who've done the work before.
Get the models, get the advice, use the skills and the tools to help you plot and plan your
engagement strategies, your influencing strategies and do the work.
Rather than just turn up and give it a try, I would always say, find out what works and
use those frameworks to make you even more effective.
And the second bit of it is really that holding the mirror up of where I'm coming from versus
where somebody else is coming from and that humility to recognise that you maybe can't
speak someone else's language right now, but if we really think about that from an inclusion
lens, you know, that means that it's something that's important to us, learning to see things
from other people's perspectives.
Maybe just not be protected characteristically, but it is definitely coming up things from
a different place.
And then if you need to convince them, you're going to have to learn how to talk in the
language that they're used to, that they're accustomed to, and that is going to convince
them to support your agenda.
And by doing that, it is going to give them things that they want.
What's in it for me?
And Kayla, finally, is our lead in this space.
What are your top tips?
Some of them are very similar to Carol's Ariel, so the first is take the time to plan.
Some of us are good at just going into the moment, chatting to folk and getting them
on our side, but it's rarer than you think, especially like Carol said, when you are not
speaking the same language or your personalities aren't the same.
So the first thing is that, who am I engaging with?
Who are my stakeholders?
Who do I need to manage?
What do they need from me?
And how am I going to engage with them?
And that plan needs to be really nuanced and really robust.
And Carol mentioned there are loads of models out there that will help you do those.
But remember, one size fits one.
So you need to be tailoring your approach to your individual stakeholders.
The second, again, Carol alluded to it is develop your skills.
So stakeholder management is underpinned by loads.
Those are including, but not exclusively, empathy and trust building, listening and communicating.
Carol mentioned implementing and I would always put storytelling next to that, which
is such a useful skill when it comes to connecting other people with information and data.
Brain does amazing things when you're listening to a story, but it would also include things
like negotiation.
So do you understand where you're willing to compromise?
What your zone of possible agreement is, I think it's called in the negotiation sphere.
And then it's also really tangible skills like project management.
So if you've got lots of stakeholders, you're going to have to have a really robust approach
to communicating and you're going to need to do that regularly and on time because as
soon as that stuff starts to slip, trust starts to slip in you and your credibility starts
to get lost.
And a number of those and the models that Carol mentioned actually are covered within
a couple of the CMI courses we run.
So we're just about to launch and we're very excited about a stakeholder management for
inclusion unit, which talks about how you identify your stakeholders, how you engage
with them, how you create those really robust plans and some of those human skills or soft,
I'm using air quotes here, soft skills that I've described.
And it's also part of our level seven CMI qualification, which is called strategic approaches
to equality, diversity and inclusion, EDI, which gets senior decision makers.
So those people we know as inclusion is, we need to influence to start thinking about
inclusion as an integral part of their strategy and included with that is some content on
how as a senior person within your organization, you engage with your stakeholders.
And then my final top tip is every time ensure that the right people are engaged with.
So yes, of course, that always includes those senior people in your organization that set
culture and drive strategy.
But it also includes Carol mentioned it before, diverse voices.
Because whilst we continue to do the work around diversifying our most senior levels
in our organization, if we just manage those stakeholders and engage with those, we run
the risk of not hearing the voices of folk within our broader organization who are most
impacted by the work that we're doing.
So always engage with people directly impacted by your work that might be utilizing your
staff networks or an employee resource groups, it might be reaching out directly to colleagues
affected by whatever it is you're working on to ensure that we're not perpetuating what
we see at the moment, which is conversations in our broader sphere, political or otherwise,
where a topic is being debated, transgender rights, for example, and a transgender person
is not part of that conversation.
It's not inclusive.
And it's not going to come to the conclusions that are needed to create inclusive workplaces
for those people.
So time and planning, top tip number one, develop your skills, top tip number two, and
ensure the right people are engaged with at all stages.
Top tip number three.
Thank you, everyone.
And thank you, Caleb, for those final top tips.
And I was reflecting there about getting more diverse voices to the table, to input on
all those important decisions.
In my background within the public sector, increasingly we're seeing more organisations,
public sector organisations, engaging with service users and with students, people using
their services.
And that's also an amazing way to get feedback on your inclusion initiatives and really shouldn't
be underestimated.
And that brings us to the end of today's podcast.
I want to say a huge thank you to Carol.
Thanks, Ariel.
Bye, folks.
And a thank you to Sam.
Thanks, Ariel.
Bye, everyone.
Over to Caleb.
Thank you.
Thanks, Ariel.
Bye, everyone.
And last but not least, a big thank you to Michelle.
Thanks so much, Ariel.
For more information about inclusion qualifications and tailored support on creating more inclusive
workplaces, don't forget to visit our website at inclusiveemployeds.co.uk.
You've been listening to Talking Inclusion with Ariel Chapman.
If you've enjoyed listening to this podcast, then please subscribe and leave a review from
wherever you get your podcasts.
Find out more about Inclusive Employers at inclusiveemployers.co.uk.
Podcast Summary
Key Points:
Stakeholder management is crucial for making inclusion an everyday reality in workplaces.
Stakeholder management involves identifying, understanding, and collaborating with individuals interested in or impacted by an organization's work.
In stakeholder management, effective communication, tailored engagement, and collaboration play key roles.
Stakeholder management in setting ADI strategies involves engaging stakeholders to gather data and make informed decisions.
Business skills are essential for influencing senior leaders to support and drive inclusive strategies.
Moving from a values-based approach to a business-minded mindset is critical for advancing inclusion agendas.
Stakeholder management in different sectors like sports and policing involves building relationships with key individuals for impactful outcomes.
Summary:
The podcast "Talking Inclusion with From Inclusive Employers" focuses on stakeholder management as a crucial aspect of making inclusion an everyday reality in workplaces. Stakeholder management entails identifying, understanding, and collaborating with individuals interested in or impacted by an organization's work. Effective communication, tailored engagement, and collaboration are highlighted as key components in stakeholder management.
The discussion delves into stakeholder management in setting ADI strategies, emphasizing the importance of engaging stakeholders to gather data and make informed decisions. Additionally, the significance of business skills in influencing senior leaders to support and drive inclusive strategies is emphasized. The conversation also touches on transitioning from a values-based approach to a business-minded mindset to advance inclusion agendas.
Finally, the podcast explores stakeholder management in different sectors like sports and policing, stressing the importance of building relationships with key individuals for impactful outcomes in these specific fields.
FAQs
Stakeholder management involves identifying and understanding individuals interested in or impacted by your work, communicating with them effectively, and collaborating to create sustainable outcomes.
Stakeholder engagement is crucial for gathering information and insights to inform strategy decisions, while stakeholder management focuses on getting the strategy implemented by influencing senior leaders and fostering collaboration.
Inclusion professionals can enhance their impact by learning to speak the language of senior stakeholders, connecting inclusion goals to business outcomes, and applying business skills to advance their agenda effectively.
In sports, stakeholder management involves building strong relationships with diverse communities to enhance the sports sector's offerings and ensure a broad range of voices are heard.
Stakeholder management in policing and emergency services focuses on identifying key players, navigating hierarchical structures, and overcoming logistical challenges to engage with individuals who can help achieve goals.
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