Spring Bengtzen’s Bold Rebuild & Leadership Journey
44m 30s
In this episode of *One Big Fire*, Spring shares her experience of starting over at eXp Realty after leaving Real, documenting her journey transparently for five months. She explains that her decision was driven by eXp’s co-sponsorship model, which turns 80,000 agents into a collaborative army rather than competitors. This has helped her build a pipeline of nearly 300 agents, with two teams of 40 onboarding soon. Her strategy involves identifying 25 “running mates” to grow with, leveraging her capital, events, and marketing to boost their personal brands. Spring set a bold goal of 10,000 agents in three years, pacing similarly to her earlier success at Real. The hosts discuss how co-sponsorship, initially seen as giving away half of revenue share, actually enhances collaboration and community. They contrast eXp’s model with Real’s, noting that eXp offers more support and value through partnerships, while Real can feel isolating. Spring emphasizes that eXp’s structure allows for deeper collaboration and growth, making it a better vehicle for her vision. The conversation highlights the importance of community, transparency, and strategic partnerships in achieving ambitious goals in the real estate industry.
[MUSIC] What is good, everybody, man? Thank you guys, tuning in to another episode of One Big Fire. And we've got a massive fire in the house today and super excited to jump in. It's the first time for me being able to connect with Spring. So I've been looking forward to this conversation. And let's dive in. Mr. Stasick, set the stage for us. Hello, Spring. Thank you for joining us. Hi, thank you. Hi, what's up? What's happening? So before we dig in, I do want a little self-fished plug here. We have in Spring, this is an invite for you too. We didn't even talk about it before we went live, but we have dates. So all of you listeners who've been to rock and restock, rock and rock, the rescue this year, our dates are set for agent to CEO. That's our major event of the year. And we sandwiched it against our concert. This year it's going to be rock, the spectrum. All the proceeds are going to be going to charities that support autistic children and adults. And I'm super excited. It's a different format right next door to where we normally do it. And I'm not even going to tell you the lineup. The lineup is fire. Jay, I'll say this. A couple of the artists that Dustin set up in Nashville when we did this. Was it the Sprints? Yeah. Oh, yeah. Yeah. Oh, sure. Make sure you're marking September 24th and 25th and in your calendars. And then we're going to have a free sale coming up. So listen close and in the lane. And maybe this is the way we get spring to come to Cleveland. Like Cleveland just is like, that's nowhere I've never thought I'd be like, I'd go to Cleveland, Ohio, but I guarantee you sprays. I think you'll, I think you're going to think differently again. And I'm pretty close out to locking in to where we can confirm one of the Queens of real estate to be there with us as well. So. Well, we have room for two Queens. Right, right. It's funny. All right. I'll check. It's going to be awesome. Well, you guys heard that EXP Conds in Salt Lake City, who would ever think going to Salt Lake City would be, so that's my hometown though. There you go. Yeah. It's cool. And then the only downside that I saw that is we're not going to be able to do any skiing because I don't think it's during, is it, is it, or do you guys have snow on the mountains during the over resort? So open and tell November. So it's definitely off season. Yeah. It's a random location. I mean, I think people will enjoy like it's a beautiful city and, but it's not Miami, but it just made me think about Cleveland, right? I'm like, hey, there's some great areas that you just would never think of. So. Salt Lake is beautiful. It's probably one of the cleanest places I've ever been. Yeah, it is. And it will be great. There have been use and stuff are fantastic. So I could see why they chose it in that context. Yeah. I'm just comparing it to Cleveland, Ohio. Right. And let's see you for comparing Salt Lake City to Cleveland, Ohio. I was going to put those two in the same sentence ever. And, you know, before we hopped on live here, we were kind of talking about our journey. And what's really cool that you're doing, this experiment is just really inspiring to so many people. And how much bravery is it take you to actually document and publicize this entire journey? Because when you're putting it out there, you know, you're success somewhere in the between. It's all out there in the open. It's completely transparent. And that is beyond impressive and my level of respect, you know, for you. I didn't really know you that well. I just looked upon everything you were doing and saying, dang, this lady is just killing it. But now, when you said you were going to start all over again, document the entire journey. I inspired me because I'm like, I don't think I would ever do the balls to do that. I mean, that is a move. And I love it. And so we want to hear more about it. And shoot, how many months now is it? Five, today, five this week, yeah. And that food, five. Yeah, it's gone by really fast. It's interesting, you know, when I said yes to it, part of the play, I thought it was like, how am I going to do this? Because EXP has 80, 90,000 agents. And coming in at this place, like, it is a different animal because people already talk to any EXP or they've got their friend or whatever, right? But, and there's a whole long story. I'm not even going to get into it. But when I finally said yes to it, I was like, you know, here's a deal. I started at real agent 2000 and there, yes, there is that early. I didn't have the competition of everybody having something that I've talked to. But I also built something that at that same time that not very many people did and continued to build. And so I was like, well, if I've done it there, I can just obviously need a tweak it. It wasn't that it was necessary, the company, it was that I put in the work. And so I'm like, well, if I put in the work here, I can have some of those results. And so it's been a journey. I am documenting it sometimes like to give you an example. I actually just pulled my numbers yesterday to do an update. And I was like, oh shit, it's only gone up by four people. And I was like, for my weekly update, you know, and I was like, okay, well, it is what it is. Do you know what I mean? Like, I can't control that it's only been four people. So we'll just document it and report it. And so, yeah, there is that part of me that I'm like, and then there's also the part of me that it's fun and it's just transparent. And I'm doing what I'm supposed to be doing. So we'll all play out how it's supposed to. Right. And it, you know, it does always feel like here, you know, the flywheel doesn't start spinning immediately, right? So like, you know, the tallest trees have the deepest roots and, you know, change takes time for people that, you know, that you, I'm sure the pipeline is full of people, great people that are coming over. I got a question for you. You know, this, this whole, you know, when you joined, Co-Smart ship wasn't a thing here. So, you know, that, that was, and to be honest, even though we kind of asked for it, we didn't know what we were asking for and thank you to Glenn for, for being brilliant and making it 10 times better than any of us would have probably thought. But how has that changed your approach or how has that kind of opened up the game differently? I know you had that at real to a certain extent. It was obviously completely different. Yeah. So real launched it, probably a year and a half, two years after I joined. But so when I said yes, I didn't know that Co-Smart ship was going to be a thing. And then I went to Dallas and met with the executive team to plan out how this was going to work. And Leo told me that day, hey, Co-Smart ship's going to be launched. And so I was actually the first Co-Smart ship at EXP. So I knew that it was going to be a thing. I'm incredibly grateful to be very candid with you because instead of it being like, oh, I'm competing with 80,000 agents, now it's like, no, I have 80,000 agents that are, are an army of people recruiting and a lot of them are bringing me into the mix. And so it's been actually a huge value proposition. For example, I started my growth. So I'm just right under about 300 agents right now. And I have a massive pipeline. I have a team of 40 onboarding right now. And I have another team of 40 onboarding on July 8. Like, I've got some stuff cooking. And I would say Co-Smart ship's been really great because some of these guys have been talking to people. And they have their friend or they have this and it's like, hey, let's make it a win-win. Like I don't want this to be a thing. And so it's been really good that way. But what I was going to say is part of my momentum started with a co-sponsorship with Andrew Franklin. And he'd been working with the NIL team for quite some time. I've known the NIL team for a long time. And it just happened to be that there was synergy there that were like, let's go do something. So I'm super grateful for it. I think I've set a goal. I've put it out there. I set it on stage. I was like, oh shit. Did I really just say that? But I set a goal to have 10,000 agents in the next like three years. And I know it's lofty. I know it's crazy. But I believe with the co-sponsorship and I believe with the right partnerships, I can get close. And if I don't, at least I shot super high. I'm going to get somewhere, right? And so right now I'm pacing. If I look at my numbers, I'm pacing to be on the same path that I did at Rill. Rill, my first share, I did about 700 agent partners. And then it started like compounding. As you know, it does that. And so I feel confident that I'm going to start being that compounding coming up. But it's aggrined for a minute too. Yeah. I think most people don't understand that math, by the way. But like that is the beauty in this model. And it's not going to be really so much what you do that gets you to the, by the way, I believe the record. And this is up for debate because I think they arbitrarily gave John Mike is the record. And I'm not sure if you beat us or not. But I think we had a thousand and eleven months. And that, you know, that was, you know, pretty crazy. But you're on track for those kind of numbers, right? So like that's, that's what people don't say. It's not what you do. And necessarily it's going to be what you get ten other people to go do too, right? Yeah. Yeah, my strategy is to have 25 running mates. So 25 people who want to grow with me. I've got a,
And I've got about seven that are like, I want to grow a rev share work, you know? And so my strategy is, let's go get the 20 to 25. I have the capital, I have the infrastructure to put some fuel behind them, right? Like I'm the Queen of events. I've got a great marketing, great CMOs. So I'll help them build out their personal brand and create a little bit more structure around about them becoming a little bit more out there. And I just know if they grow, I grow. So let me amplify who you are to help you grow. And so that's the strategy that I'm rolling with. And I'm enjoying it. Like it's fun for the people that we're coming in and proximity and growing, but just kind of like the three of you, you guys are, you guys are having fun together, right? You're like, hey, let's go and do this. I'm like, so that's my strategy there as well. - I love it. What was most impressive to is that you're doing this, when we started hitting, so we moved our brokerages over 2017. That goes August, I moved over in August, Jay and Michael, John, I think it was October. So maybe just a couple months after that. And we caught this momentum. And it's fair to say that that momentum isn't what it was eight years ago today. So for you to set this lofty goal, you set a 10x goal, which is inspiring. And we're gonna watch you win. We're just loving cheering you on and doing it. But the timing of it's, I mean, let's just be honest. We had a blue ocean. We had no competition. We were kind of all on the take. People were coming by the roads. And then all of a sudden, real comes along. And then another cloud-based and another cloud-based that is revenue-share stock. And now all of a sudden, we have there's options. And those options, and I guess what I wanted to mention that is that how cool is that competition breeds innovation. This co-sponsorship idea, it wasn't even, I never even thought of it until I heard about real doing it. And Jay, you think we should tell the story 'cause we learned about it, like really, really learned. When I first heard about co-sponsorship that real was doing it, the first thing I was like, who would wanna do that? Like, who would wanna give a half of their revenue share? This is the first thing in my brain. I just didn't know what I didn't know. And Jay, we lost a giant team. Can't remember the name of the team. David, it was the team leader. And one of his agents was in my market. In fact, she used to be on my team. And I was like, hey, I wish you all the best. I know that you guys are taking off this now, but just curious, why did you, why did you, what made you have the decision to go to real? And she couldn't give me an answer, but she did say, I will get you on the phone with my sponsor. And I was like, yeah, let's do that. Who is it? And she said, Saran Savista. And I was like, okay, done. So Jay and I hop on a call, Saran asked for like, hey, yeah, nice to meet you. And he starts telling us the other side of co-sponsorship and our mind was freaking blown. So thank you, Saran. I don't know who thought of the idea, but when you think about collaboration, these cloud-based companies, everyone claims and rides on the horse of collaboration, because it's true. We are the most collaborative out of any of the traditional brands, but co-sponsorship pours gasoline on that collaboration. But we just didn't understand it till we heard Saran. You remember that conversation? Oh, yeah, yeah. He hesitantly, once he got into his pitch, he couldn't not say everything he always says. He believed in what they were, what real was doing at the time. And yeah, so it was great because I loved listening to that. I'm notorious for listening to my competitors and understanding what they're selling because we were getting poached in a big way. And so I wanted to hear what everybody else was hearing. And yeah, and I remember I got off that call and had to drive somewhere and I was driving and I was just replaned the things he was saying. I was like, why did that sound so good? And obviously, it was some specials that he put on it. But it wasn't all necessarily true, but it sounded good. And so just unpacking that helped us to understand what the benefit was there. And certainly completely different, guys. Everybody that doesn't know the difference. One is the vision of those multiplication. So there's no difference between reals and co-sponsorship and ours. There's nothing to like about it. It's massively different in terms of if you're a builder. But you know what's the following attention? What he said. What? He said, you guys have seven levels. We only have five, but you know that we have infinite levels. We have people that have 20 levels deep. And that's what that was the stopper for us. We're like, what? OK, now you got our attention, but we were paying attention twice as hard at that point. Yeah. Yeah, but let me give you a round of applause. You're dropping at the bid. Yeah, I'm like, let me, let me. Yes, yes, yes, yes, and yes. And strong is like, I'm using. He's such a great presenter. Yeah. Yes. And you can go multiple layers, but when you're dividing, because the way that it works, if the company takes 45%, I mean, you get 45%, your code gets 45%, and the company takes 10, right? So as you start getting them in, and there's codes, it starts dividing. So as it starts going down, that the amount of roughshare being paid out can be pennies, pennies. So you might have multiple lines, but it's not like you're getting a mass amount of money on it. Here's what I would say. What I love about the EXP code sponsorship is I do love that it's like, you can come and you take that position, and that's what you're making. But here's what I really love about it is the number one thing that your competitors, our competitors have said in the past, is that, oh, it's siloed. Oh, they've got these groups. I actually screen shouted the other day, one of my old peeps that were real posted. It was like a jab of like, oh, they've got-- they've got these silos that they're saying as communities, do you know what you mean? And it's like, no, we do have communities. But here's the thing that they just write their networks, they're saying our communities. But here's a deal. Is now with the way this works, is there is a lot of collaboration, and people not to pick. You do get what the company offers, which is all the corporate things with FastCap and FastTrack, and all the stuff that EXP offers. And then you go get an alignment with the other people that we're going to help you grow your business. And the difference is, is at real, which I love them, I actually really am grateful I have nothing negative to say. And the difference though, is they can't offer you shit. Like, it's your joining real, here's what the company offers, pick your sponsor who you like. Like, at EXP, it's like, oh, I'm going to go partner with Jay, because he's going to help me build this. So I'm going to go partner with John. He's going to coach me here at Albany, or like, spring, like, you get value with who you partner with. There's no value of who you partner with over there. In context of a written out, here's what you're going to get, because it's just not their model. And so I think the EXP actually flipped the script of it's no longer like, oh, you don't want to go there, because you can't be in there silo. And it's like, that's how it works. So it's a game over. I'm actually seeing so many people coming from the other models that are reaching out saying, I feel lonely. I see what you're doing. Can we have this conversation? And so I think you're going to see people who want more than just being at a revsharm brokerage. - Revhord. - Yeah. And we were talking about conversation I had with Sloan last week. And that's the number one thing that he's hearing. And it's exactly what you said, spring, is that they feel alone. There's agents out there. They feel isolated. They don't have the support. And environment is greater than anything. And having that community to where you can step in is so powerful. Spring, I want to zoom out with you a little bit. And for us, obviously, I'll touch on it. And giving you a little backstory before we jumped on, we're big vision guys. I mean, all three of us are massive on vision. And that's why we have to have great teams around us to be able to help us execute on the vision. And for us at the time, we were going down the partner path back in 2015, 2016 timeframe. And we hit the gas from jump 225, 2.2 GCI and from standing still at zero in 12 months. And so we had some momentum and definitely going the partner route. We were partnering with agents market service areas throughout DFW. We had just signed our first regional partner out of Atlanta. And we were going down that path. And I think because what was it? Like 2000 partners by-- 2000 partners by December 27, 2024. There you go. And so once we were locked in on the vision, we look for whatever vehicle was going to get us there faster. And that's where-- because I saw it-- I mean, I shut the webinar off at 10 minutes into it, 15 minutes into it. That we had been sent. And then-- but it was forced without going down the path. It's like--
Dude, I think this is something, right? And then having the conversation with Jay, and then it was like, dude, that vehicle can get us there faster. And so that was part of the reason of letting go of that monkey bar to grab onto this one. So I guess my question for you is, what's the vision? And then obviously jumping from what you had built the empire at real to step into over here with us at AXP, obviously you saw a better vehicle to possibly get you there faster. So I just kind of curious, you know, the vision for you and your decision-making process that you kind of go through as you make these decisions to help you get to the vision. Yeah, so part of the reason I said yes was I did get in at the early stages. And I do believe that I would have continued to grow. But as to what we were talking about, there's five levels and seven, right? And I also know that companies hit their plateau, like everybody like look at killer Williams, look at AXP, look at Enrill was on the app, right? However, at a certain point, Enrill is going to hit their plateau as well. We all do, right? And so I was looking at and saying, okay, well, what's going to happen when we start having churn? And I have no value proposition. Like I'm OG that got in early and my agents are churning 'cause that's what happens, right? Like there's no, if they're not collecting revenue share, and I don't have any value proposition, then what's going to happen in three, five years? Like I'm never going to grow, right? Because you're going to have that churn, it's just business. So when I started looking at it and being like, well, could I go rebuild or A, I do have the seven levels and six and seven pays substantially more, right? And also being an ecosystem where I do have a value proposition and the IA spring can pivot if the market in five years, and I need to change what my value proposition is, that I can at least still be in control of my business, of what I'm offering for an agent to be in our ecosystem. So that was the business side of me being like, okay, yeah, I'm going to start over, but I believe that I can, at least I have control over saying, hey, this is what it's going to look like when it starts to go that way. I also truly believe that EXP is in that 2.0 era. I think that you guys, when you started, started with that you were the first, it was an idea, and then COVID hit and it was just like boom, like it was massive, right? And I think now it's like, the model is normal. It's going to be the model of the future for everybody. I don't see any brokerage coming out that's not going to have a revenue share component. And so the foundation where profitable, you got the infrastructure, everything is there. So now all the models are going to be exactly the same. Why not have the foundation of the OG to go build off of, right? And so that was another one of my thought processes. The other component of it to be very candid with you is I'm like, hmm, I have a leadership team totally cheering me on, meaning Leo and everybody in you guys, like it's not like I'm on an island being like, how do I do this? It's great to have the support of like, yeah, we want to see you win. Like it doesn't matter who you are in the company, you all want to see me win because it is Balsey. And it is one of those things that's like, okay, well, she's, I'm literally an open book, you guys. Like the only reason I haven't screen shot it my actual income in put it on is like, I don't need the whole, like, whatever it's called of like the disclosures and all of that. I'm like, I don't need that part of it, but I would have no problem being like, I'll show you how I'm going to get back to this, right? But I'm like, I don't need the headache of whatever the guidelines of the law stuff. So I was like, yeah, send me a tour me in. So I'm like, I don't need any of that. I'll just show you like where my age and count is, right? But I just truly, truly think like, then this is for anybody, I'm not special. I'm just going to do the work. Like, it's the same, it's the same thing when I join real, I join real being a small team in Salt Lake City, Utah. Nobody knew who I was, like nobody. I chose to be like, okay, how can I go grow this? Oh, I'll throw an event. Oh, I'll have 40 people to show to my office. Oh, I got some traction. Okay, I'll go create a little bit of a coaching program. Oh, I'll go build out my name. Like, do you know who uncomfortable that was? To be like, I'm going to go create a brand called spring. It was like terrifying, you guys, terrifying. And I was just like, well, I'll put it out there. And then I started running Facebook ads and I started getting a little more. Like, when I did my first event, I was scared shitless. I did my second event and I've cried in the middle and I'm not a cryer just so you know. But it was a fucking disaster. - It was so funny. - And I was just like, I was, my husband's like, what is going on? I'm like, oh, that felt, you know? And, but the thing is you just have to keep going. And so now I'm at year four. I just hosted one, I had over 500 people show up. And it's like, it's a thing. But here's a deal. Like, you just have to be consistent and put in the work and be willing to every day. I'm like, all right, let's, who am I prospecting and am I talking to? Like, where am I flying to? Whatever. And so I'm willing to do it. And so I know that I'm going to win. And not to same with any of you else. If you're willing to do it and put your ass out there and like, be willing to be vulnerable or put your name. And like, you guys should read some of the comments on my, if you ever want entertainment, go find one of my ads and you'll be like, damn, this girl gets some heat. And it's like, yes, you know? So you just have to be willing to do it. But EXP is the vehicle long term for me. And I believe it can be for anybody if you're willing to, if you're willing to put yourself out there. Yeah. Spring, you said it a couple times, do the work. When you step back and unpack that, I mean, what, like, there's busy and productive, right? Are we getting results doing the things that actually drive results? But in your mind, when you say, do the work, what does that mean? Well, so when I said, OK, I'm going to do this. Then I hate to put it this way, but I have to compete with all of you, right? I have to compete with everybody. So I'm like, what's going to be my offer? And I don't have to compete with you guys, you guys are in my upwind. But you go what I'm saying. What is my offer? So anyway, I went in and said, OK, here's what I'm going to put out there. Then from that to, OK, how am I going to package it? What, gotta go high level? I'm going to have to hire these people. Now I'm me to go create some infrastructure. Now I need to get in front of people, like conversations, webinars. I mean, I am literally doing it all from being on here to, I host a weekly webinar called The Vault. But I host trainings every week. I have a biweekly community call that for just for Asian attraction. Like, I truly am. I didn't plug into everbeeltzes, like I am a little bit. But I'm like, no, if I'm going to go build spring, and people want to be a part of me, that I have to have something, right? And so I've gone in and created it. I've hired staff that only works for my EXP world. And like, why don't she's flying out to somewhere to onboard a team because they don't have the infrastructure. And like, I mean, I'm putting in the work. But I also know that it will 10x return by doing that. And so it's the same path you guys went. Like, so exactly the things you're doing are that you did. And you are doing that you have to just put in some of those pieces to be something significant. Well, you're treating it like a business. And that's the mistake that I looking back, I think me, Mike and Al, for the last four years, not counting last year, this was like the four years prior, it was 40 million. I've never shared the three of us. And it was 96% margin. And I was always super impressed by that, obviously. And it is a crazy number, right? But what if you invested back into it? And that's really where you can-- if you want to double and double again, you're going to have to help other people double. So you have to create-- there's-- it is. You're treating it like a business. That's what you have to do. If you do that, then it's infinitely easier. But this is all about that. People think it's about recruiting. It's not. It's about how do you actually help people from where they're at, the where they want to go. And that's the cool thing about the model is we're all waking up every day thinking about how do we make it better for the agents that we're trying to help, whether it's a team, trying to build in scale, or you're an agent that's trying to get to some consistency and predictability. There's just lacking across the industry, that help. Every agent I always tell when I have a conversation, I'm like, when you get in real estate, you should have discadic certificate that says, figure it out, because that's what it feels like. And that's what they genuinely all feel like. And that's the cool thing is this is pushing us to all make this industry better, and make it better for real estate agents. Right. Well, I think what's cool about it is, if truly is a win-win, they grow, we grow by its first set. So the model is really built. The people ourselves that know what we're doing, let's pour back in and help them increase their production, or if they want to have some revenue share or whatnot. And so it's fun that way. It's also interesting. So I was used to making a certain amount of income off of revenue share. And I've given myself three years, because I was there for three years. I've given myself three years to get it back, because I'm like, oh, man, I was used to having this income, right? And so there is a little bit of fire underneath me too. And to be very transparent.
transparent with you, very, very transparent with you. I've had moments, even in the last week, I was like, oh shit, I'm on month five. Okay, Spring, you gave yourself three years. Like, this is a thing, like it's go time. Because I like to spend money. Like, I like to have like lifestyle it had. And it's like, I chose to do this, saying I'm gonna rebuild it. And so I'm like, I am going to rebuild this. - Is that the fuel, is it to get back there or, you know, it's so? - The fuel is I have something to prove. I have some proof. And though, like, I'm going to Europe this week. I'm like, and I, like, here's the thing. I've always had a very, I've always been, like, I own a part of a mortgage company, part of a title company, I have a JVM both. I have the team, I've got the coaching, I've got all these things. And so that's why I was like, yes, I'm great to, I don't necessarily need revenue share money. So I'm good here. And I also though, really like revenue share money. We all do, right? Like, it's one of those things where, like, the team right now is not doing as great on the margins or whatnot. And like, I like it. And so I'm used to lifestyle of just not even thinking about anything as I'm just used to the money coming in, right? And so I, the fuel is there is to prove myself, but I also really like the freedom that Rob Share creates. And just like all of you, like, it creates massive freedom. So it's important for me to rebuild that back. - Yeah. The one thing I want to correct you and disagree with you on spring is that about 10 minutes ago, you said, I'm nothing special. I have to disagree. You are something special. I mean, the amount of guts that it took to do what you do, I don't know anybody, including the three of us on this call that would walk away from that substantial amount of semi-passive, let's call it. We know that it's not fully passive. We've already figured that out. But income that's coming in will be able to rebuild it in a market like this. I mean, last year, 2024 was when you came over, it was the worst year in residential sales since 1996. 2025 isn't going to be looking any better, at least halfway through the year that we're looking. And you made that move. You put a commitment out there and we've, Patrick Beddavid, I don't know who actually came up with this, but the three types of people, there's people who are interested, committed, assessed. And you can clearly are falling into the third category of this. - Yes, yes. - And just impressive. So you are something special. Don't ever undercut yourself because I don't know anybody that can do and set out a goal like that. And then put it out there publicly like you have. So, good. - Yeah. - Yeah, thank you. I mean, to thank you for saying that. It was really important to me to get an alignment with my husband. And many of you know the story or know. But like he had been working with EXP for about nine months on a large enterprise agreement. And if you guys know anything about real estate tech or even the tech industry, it's ethning brutal. Like it is one of those things like he started the company from our upstairs. Like it's been bootstrapped, it's been grinded. Like it's been a whole thing, right? And so when EXP was like, hey, we wanna do an agreement with you, but it's not, it's kind of funky. Your wife's the number one agent at real. And then they ultimately said, yes, so like we still believe in the product for our agents. We're gonna do this agreement with you regardless because I said no, it was like sorry guys. Like we're a separate entity. We're not the same. You gotta do what you're gonna do. I'm gonna do what I'm gonna do. And when they said yes, it was like, it was the first brokerage because he has plenty of brokerages and other companies that have been like, sorry, your wife's that real. She's really loud. It was, EXP was the first one that said, yep, we're fine, the spring is that real, it's good. The second component of this was as much as I, as much as I am independent, the platform, the CISU platform is creates a lot of audience for me because I do co-events with them. I coach their new agents coming in. Like I am the face from an agent perspective. And so Brian came to me back after EXP con and said spring, I love you so much. And I'm great that you're saying it real. But if you're saying it real, then we need to sever the relationship with CISU because it's not fair that EXP sends us their agents. And then they end up in your world. Somehow, you know, and he's like, it's just out of alignment. And I had to take a hard gut check and be like, oh, that is out of alignment. And it's not as a family as much as we are independent. Like we go so much further when he and I are on the same page and we're working as a team. And so it was Balzzy. And I know a lot of people are like, what the hell is she's doing? But at the end of the day, it was like, I really want to be an alignment. I believe in the company. I know I can rebuild. It took me from going from, I think I can. And I did a lot of processing and a lot of, cheers to get to, I know I can. But once I got to, I know I can. I was like, all right, game on. Let's go. And so thank you for saying that, Albi. But that's a real behind the scenes of, it was important to my marriage. And, Karina, so. That's awesome. Yeah, thanks for sharing that. That is really cool. And a little under the hood of decision making and that's kind of what we geek out on just from a strategic thinking standpoint. So that's cool to hear. Yeah, yeah. It's so as important to me. I mean, we've been married for 11 years and we've always operated like, he's him. I'm me like separate everything. And when I took a step back and I was like, a lot of my growth has come from the support of like, having a husband that's just been like, oh, spring can do this, or springs out in front of his center or whatever. And he wasn't coming to it from a negative other than like, this is an important account spring. And it's not going to be an alignment if you're in front of all these EXV agents. And I was like, you're right. So here we go. So. Thank you. Yeah, I want to add one more thing too. If you ever have a chance to go to one of springs events, make sure you go. Cabo was not your event, but you spoke. And it was the first time we heard you speak. And we're getting transparent and wrong real here. I was in tears in the crowd listening to your story. I had no idea what you had been through earlier with, of course, the accident and your comeback. And it literally is giving me chills right now. Think about it. I did not know that that you had gone through, you know, a major accident. You're in the hospital injured, you know, with burns. And I mean, we're not talking about a little accident. I mean, this is life changing. And how much would you say that, you know, that negative, awful thing that no one would want to ever go through is impacted who spring is today? Yeah. It was before and after. Have you thought a lot about that? Yeah, of course, I thought about it. I mean, I was young. I was 20. And so I think that being young and being 20 was part of like not understanding the full scope of what it really was. Now if I was in my 40s, it would be a completely different thing, right? I shared on stage that when I almost passed away, I had my knee, my roomy in the burn unit, all those sirens and lights were going off because she did pass away. And I was so drugged. And I was, remember, like, what the heck is going on? And when they all came rushing in, I'm like, am I dying? And the doctor was like, no, you get to choose. And I just remember it like a light bulb literally was like, like, oh, this is a choice. Like, everything is a choice. And he's like, you get to choose if you live or die. And I'm like, I just remember thinking, like, I haven't seen how I marry. And at the time, I was super in love. Like, I was there on that boat with my boyfriend, right? And I was like, I haven't seen who my children, I'm like, oh, I'm going to choose. And that week, it just started like turning, like the mental component of it started like shifting everything for me. And so, yes, in the context of I have always taken from that moment, like, everything is a choice. Like, I don't get to choose what happens to me. But I do get to choose how it responds to it. And that's something that I teach. Like, we don't control the real estate market. We don't control what's happening in Iran. We don't control any of that. But we can control how we respond to it, right? And so that's been a massive game changer for me and everything. I would say, though, to be very candid of my actual growth really has happened in the last five years. And I went to a training and I won't get to Tupor into it. But it's when I understood, it was actually with William Lamb, who just got his license to join the EXP. It's why the community I started, it's called Upgrade. His program is called Upgrade. And it's about upgrading your mind. And when I understood that the human brain controls everything for you, and the way that I like to articulate it is most of us are running off a really shitty old programming. So think about it this way. Your computer, most of us are running off a Microsoft DOS. It's old stuff that doesn't serve you anymore. and when you can really
realize that you can upgrade to the new iOS and how to do that with removing the trash and the old beliefs, like it changes everything. And so in 2020, I went into a 14 day immersion course and started understanding like holy crap, like this is how this works is not the Wu Wu manifesting stuff. It is like full on like how to remove all this stuff. It's shifted and a year later, my whole world like started down this path and it all started off into a massive personal development space from I've done it all at this point. And when you're talking about vibrations, I'm like, I am like the Ui Gui mindset all of that stuff because it's truly like I'm a believer you can truly create anything you want, but it really started about five years ago. That's pretty awesome. Yeah, and it is, you know, I mean, it's that's definitely the hardwiring of a honey badger and really it's it's mindset first with everything. So I mean, this is part of the reason, you know, I do a lot of the the endurance stuff I do, right, just because once you once you go through hard things, I mean, it just, you're, the trivial things really don't matter and they don't stress you and just there's always a path. There's always a way. So definitely mindset first. Yeah, I just climbed I've done the endurance vet 29 or 29. I don't know if you know what that is. Yep. I just climbed it last week like I have done it nine times in the last few years. And every time I do, I'm like, why am I doing this again, but it's just that reminder of like, just going and how accomplished you feel when you're finished. Yeah, I was supposed to do that on my 40th birthday and I skipped it and went to EXP con right before joining to see behind the scenes. I was like, I can't not do this like I had to go. So my disorder, Mike, it was that we were going from my 40th birthday. They went and climbed the mountain and I went to EXP con and joined EXP by the time they got back. You made the right decision. You can climb out whatever you want. So I have to regret it that I do kind of regret but not not. No, don't regret it. How about we will go climb together. I do it. Yeah. Yeah. Yeah. Honey, what badgers nation group there to be fun. You can all wear hats. Well, accepted. So guys listening in, it's like honey badger nation.com go to resource for everything being able to tap into but the big thing that we started this month last month actually we we gave away our first honey badger of the month award. So spring we are nominating honey badgers out there that are doing honey badger stuff and definitely one of the hardest markets headwinds that we've encountered. So when you guys catch a honey badger doing honey badger stuff get out there honey badger nation.com nominate honey badger of the month as well as pick up some of that swag. We got a pretty good candidate in here with spring B. If you want to nominate spring go on honey badger nation.com to link straight up at the top click it and nominate her. I am a honey badger. I am a super fun. So I'm grateful for you guys. I'm grateful to actually get to know you a little better and I would love to collab. So whatever I can do to be a value to your community. So let me know because I'm just here to grow and have fun with people like that's the whole thing Leo messaged me the other day and he's like from an outsider perspective it looks like you're having fun and I'm like I am having so much fun like if anything however this turns out it's a f.ing blast and I just think you all should join us you know. So good well appreciate you guys. Fellas always great and spring thank you so much for jumping and sharing some some some great nuggets as well as being vulnerable and sharing a little bit of your story and can't wait to continue the conversation. Thank you guys I appreciate you all. Thank you for the inspiration. I'll see you guys. Thanks.
Podcast Summary
Key Points:
Spring is documenting her journey of rebuilding her real estate business from scratch at eXp Realty after leaving Real, a process she started five months ago.
She emphasizes the value of eXp’s co-sponsorship model, which allows collaboration with 80,000 agents and has helped her grow to nearly 300 agents.
Her strategy focuses on finding 25 “running mates” to grow with, using her capital, events, and marketing to amplify their personal brands.
The conversation contrasts eXp’s community-focused approach with Real’s model, noting that eXp offers more support and value through partnerships.
Spring set a goal of 10,000 agents in three years, acknowledging it’s ambitious but believing co-sponsorship and partnerships will help her achieve it.
The hosts discuss how co-sponsorship was initially misunderstood but later recognized as a powerful tool for collaboration and growth.
Summary:
In this episode of *One Big Fire*, Spring shares her experience of starting over at eXp Realty after leaving Real, documenting her journey transparently for five months. She explains that her decision was driven by eXp’s co-sponsorship model, which turns 80,000 agents into a collaborative army rather than competitors. This has helped her build a pipeline of nearly 300 agents, with two teams of 40 onboarding soon.
Her strategy involves identifying 25 “running mates” to grow with, leveraging her capital, events, and marketing to boost their personal brands. Spring set a bold goal of 10,000 agents in three years, pacing similarly to her earlier success at Real. The hosts discuss how co-sponsorship, initially seen as giving away half of revenue share, actually enhances collaboration and community.
They contrast eXp’s model with Real’s, noting that eXp offers more support and value through partnerships, while Real can feel isolating. Spring emphasizes that eXp’s structure allows for deeper collaboration and growth, making it a better vehicle for her vision. The conversation highlights the importance of community, transparency, and strategic partnerships in achieving ambitious goals in the real estate industry.
FAQs
The 'Agent to CEO' event is a major annual event, held this year on September 24th and 25th. It will be paired with a concert called 'Rock the Spectrum,' with all proceeds supporting charities for autistic children and adults.
Co-sponsorship allows agents to partner with a sponsor who helps them grow their business, sharing revenue in a win-win structure. It turns the entire agent network into an army of recruiters, fostering collaboration instead of competition.
At eXp, agents get value from their sponsor through coaching and support, while at Real, there is no structured value from the sponsor. Additionally, eXp offers deeper revenue share levels (up to seven) compared to Real's five, though payouts can diminish with more layers.
Spring aims to have 10,000 agents within three years, focusing on building 25 'running mates' who want to grow with her. She provides capital, infrastructure, events, and marketing support to amplify their personal brands, believing that if they grow, she grows.
Spring saw eXp's co-sponsorship model and deeper revenue share levels as a better vehicle for faster growth. She also anticipated that Real would eventually plateau, and she wanted to avoid the isolation some agents feel at other cloud-based brokerages.
eXp offers structured communities where agents partner with sponsors for coaching and support, contrasting with competitors where agents may feel isolated or lonely. This collaborative environment is a key advantage over models that lack sponsor value.
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