Sneak peek: The 2025 guide to authentic influencer partnerships

(upbeat music) - We've got a great CIM marketing podcast coming up with our special guest, Claris Gardner, who's a contributor to CIM's Contact Hub and former Catalyst Young Columnist of the Year and Christian Sturt, Managing Director of Influencer Agency Colossal Influence. And that gives you a clue as to what we're gonna be talking about. We're talking about the world of influencers. An update on the world of influencers, the ever-evolving, changing world of influencers. We're gonna talk about how the advent of AI and digital influencers is affecting those humans in the business. We're gonna discuss whether it's still a worthy and highly lucrative career for people who want to become influencers. We're gonna go into the world of niche influencers, people who are away from the big stereo type of fast fashion marketing and makeup marketing and influencing things like blood testing. We're gonna hear about it. And we're gonna find about how we manage brand safety when we're using third-party influencers and make sure that the influencers are aligned with our brand values. All great stuff, great insights from Christian and Claris. That's coming up soon on the CIM Marketing Podcast. (upbeat music)