Simone Ulmer - "Offen, klar und authentisch."

[Music] People are interested in people. That's why I meet people from the mobile industry and talk to them about this podcast, why they work in the industry, how it came about, what they drive, and how they tick. Hello and welcome to Why Real Estate. My name is Oliver Küppers and my guest today is Simone Ulmar. With Simone I have a guest today who knows the mobile industry very well and who wants to make you more human every day. Simone is a family person, a network worker, a business manager and a communication advisor. With Felthorff and Sie, a guest on many stages and formats and someone who understands it, to make people visible. With attitude, humor and a lot of heart. In our conversation it is about courage, about burnouts, about the value of mistakes and why they have invited a domino to their stage. We are talking about this here and now, about ambition, honesty, about family and about what really matters to them, when you have already asked everything. I promise it will be a very personal and honest conversation. Have fun with my conversation with Simone Ulmar. Hello Simone. A beautiful good morning and hello. I am very happy that you are a guest today in my podcast, Why Real Estate. And you just told me, you have heard and heard a little bit of yourself in the last few days, the first episodes, that you have heard, I want to ask you a different question of entry. Let's see how I did with the other guests. In the last few days, there was a book that you read that inspired you and what did you take out of it? Yes, thank you very much, I love books. I bought the last book because of the title and because I am a big fan, I also tell you what it's about. The book is called "Am Ende" and the author is Jean-Remy von Matt. And maybe you know one or the other advertising agency "Jung von Matt". I am a big fan, so all those who land or fly in Frankfurt at the airport know the sixth advertising, there is also "Jung von Matt" behind it. And Jean-Remy von Matt wrote a book about his experiences and knowledge, about his creative life. And now I am not the most creative communicator you can imagine. That's why I thought I might get some input. And yes, I got it, I put a lot of books in it and I can give a story to the best. So the book, as I said, tells short stories about his life and he tells it to his customers very openly. And he left the short stories ranking and gave points. And the stories with the highest points are in the beginning and it gets out of the back, so to speak, always worse. I found that funny alone. And one story is in there, it's about the consultant, who makes himself co-creator, mix in or mix in with a customer. So the customer mixes into the creation of Jean-Remy von Matt and the result is catastrophic. And I marked that for myself and my colleagues when we deal with customers. That you as a consultant, yes, you are a professional, you know what you do. And as soon as the customer mixes in with me, it's only half as good. And yes, without telling too much detail. So I can only recommend the book. One voice to the book was also called "I have read 173." Then I gave it away, because it always gets worse from the back. But it's really worth reading, short and worth reading. That was my last book that I read. Yes, I only have recessions about it. Not in detail, but I've read it a little bit. And it's also a bit celebrated for that, if I remember it correctly. That he also uses this as a marketing instrument in the sense of "Maybe I'll miss something at the end." I supposedly should go to the end. I think the title is also very fitting. It's getting worse, but maybe I'll miss something. And that's the trigger that draws on the back. So I liked it. I can't talk about it yet. I haven't read it until the end, because why often? I think it's the same for you. You read books or buy books and say, "Oh, I would definitely read it." Then you have one, two, three, four, five and you have a huge stack of backpacks. And you don't even know when you should read it. And I have the great joy and honor when I'm on stage. To come together with people, there are also many book authors. And from time to time I thought I was selfish and wanted to have book authors. And then to have them live on my stage. And I'm always the first fan girl that can also write a poem in the book. And so I have of course a few books. The last book I read from the beginning to the end for one and a half days was by Kai Dijkmann, the former head editor of the picture, who wrote a book two years ago. "I was a picture." I read that one day because that was pretty cool. With which large and nameless people he met together and what he reported about it. What was the last book, or again slowly again. What was it or which author did you last write a poem in a book? Do you know that, can I remember? Yes, so it was "Host von Butler". "Host von Butler" published a book, "Das Grüne Jahrzehnt". And it was on our stage two years ago, at an event in Munich. And that was, I think, the last meeting. But I have a lot, so I've been at Feldhof for five years and can answer the stage. And I've already met a lot of people and book authors. Most of them, or almost all, were pretty cool. There was one, I was replaced by, how to put it, how the person appears personally. A good journalist, I don't want to call him by his name, I don't want him to look nice, but he also has a column in the focus. I like him very much, as he writes, he is very sarcastic. And then we had him live on stage and I was very disappointed. He was very arrogant, very superficial, very from the top. Unable, yes, was not so mean. I ask, because I didn't have so much touch with the Wittmungen. But I couldn't resist last time, because I had a lesson with him. He was a professor, Dr. Michael Groß. Now you are also a child of the 1970s. Maybe Michael Groß tells you something as a swimmer who has achieved knowledge as a Olympic winner. And now he is working in Frankfurt University and also in the advisory company Change Management. And I did similar things, I did a report with him about the trading platform. And then I couldn't resist to organize two books from him, because he wrote something nice. So that's how I had to think about it afterwards. Like my mother and I, at that time, when was it, 88? I was in the living room and I fired him on TV. Swim! I wouldn't have let him dream. But sometimes he invites me to the topic and on stage, I come back afterwards. I would like to come back to that, that you said that you had a lot of books on the stables. And you said in a lecture that you live a lot here and now. And that you also learned to appreciate that you are spending the moment and enjoying it. How did you get to this knowledge? And did you have an experience with it? Did you somehow get to this? Did you have someone with you? Why is that important to you? Yes, so if you would ask me what has kept me in life, then that's fate. Without pressing too much on the inside, there are three experiences in my life that have shaped me very much. And that have made me live in this here and now. I am a big fan, you can describe it or describe it with the word demut. I think we should all be a bit more demutigous for what we have and not always only what we don't have. And above all, I try not to get upset about things that I can no longer change. Exactly because I know that there are other phases in life, so what were the three values of fate? I started in the youngest history when my daughter was born, that's ten years ago, seven weeks later he had a heart attack on my husband. I wasn't allowed to go to the clinic with a newborn patient at home, you can't go to the clinic, so I had to decide. Later in the afternoon, on a Sunday, I let my husband drive alone in the hospital and stay at home. Or I let my mother-in-law stay at home with a person of some kind and drive with my husband. In the end, I decided not to stay at home, because the doctors forced me on it. But then I activated my brother, who took care of my daughter, so I just went after her. That was one experience, another experience was not a diagnosis of a tumor two years later. My mother-in-law was bruised with an ear spike, that's what it's called, sitting behind the ear was a knot that I had for ten years and that I had to examine at some point, rather than for aesthetic reasons, because he had disturbed me and the hospital immediately handed me over to the hospital. But also just because my mother died half a year before, was bruised and he then allowed all alarm clocks, so to speak, to people. Six weeks later, I knew it was a good tumor, but these six weeks in my life were hell. Especially when you have your two-year-old child on the show and you think, "Okay, your child will grow up without a mother." And a very exciting experience was economic nature after the Lehman plight. I was then a business owner and a social worker in a further education academy. And in the real estate business, all the budgets were lowered because the company is bad for one or the other, maybe it still remembers. And we, so to speak, tried to save what was to be saved. I worked day and night to save the company. We had great employees who all participated, but that cost a lot of strength. And then everything was dry again, but that wasn't a nice phrase. And then a burnout took place a year and a half later. The classic started with a hearing loss. And I couldn't do it anymore, so one effect I couldn't do anymore among people. That's what I want today, it would be a no-go in my job. But more than one or two people I could never carry anymore, I couldn't think it through anymore. I didn't see the forest before Lorda Bohm. That's why there were three messages that still remind me today, to say you have to be grateful for every day you can get up and be healthy. How did you manage it then? Now, above all, it's not some rapal or lost bitch or anything like that. But that can also be a very deep-spirited experience that you have done there. Now you have managed to keep a positive view and to deal with it. Yes, exactly from the experience, because if you lie on the ground, you know how good it feels when you have no problems. And that's what I mean when I start with "I like to live here and now", and I am basically a very optimistic person. And when you, I always say, when people are excited, and when you deal with people, with customers, and they go to 180 because of rapals, or you fight for the open toothpaste tube because of the partnership, that's so ridiculous. And I don't try that first, but basically I am the adventurer when I am set up for a new job. Then I take it off and see how it turns out and then I decide whether it works or not. My partner around me is more of the nature when there is something new. Then I will first find arguments about why it can't work. It doesn't match my, how should I say, my attitude, and that's why I am very positive and happy. That I am healthy today, my husband is healthy, our daughter is healthy, we are doing very well. We all have our job, yes, everything is going well, but basically there is much worse in life and it sounds bad, but sometimes I wish people who are ungrateful are sent in, so that they can notice what value their life is and more courage. I had to think that more often in the course of my career, when my teams have come to me and have shown problems, and maybe that has become a bit emotional for some other time. I have often said that life is in danger, there is someone now, we have to run through an OP on an open heart or something like that. In order to sharpen the perspective again, that we, especially in our industry at the end of the day, there are areas in our industry where you have to be very, very careful and be very precise and there could be life in danger, but in the regular and especially in the service sector it is like that. It is only about people and about communities, or misunderstandings, miscommunications, maybe different expectations, but you can talk about it, but it is usually not about life and survival. Maybe it costs a bit of money, economic impact, but life is threatening. But it is not about such labyrinths, because in the end, as you say, there is no danger for life and life. And accordingly, it is not about it, because you can not change it, it is like when you are on a motorway, then you can talk about it for hours, you have to carry the consequences, but in the end it is your own fault. If you drove slower, you would have held on to the pretext, if it did not happen, so do not get up, it happens, hook up and go on. Do not stop at such negative things. If you look at your LinkedIn posts that you have published in the last weeks and months, then you also wish you more honesty, honesty, courage and passion in the industry. Yes, these are all values ​​that I think are now also very overwhelming majority, would describe and agree, yes, that's something we basically need. But why exactly is it missing sometimes? What does it lead to from your point of view? Yes, so the immobilization economy is very superficial in many parts and many people define themselves as their position and less about personality and many are invincible. And simply want to be perceived as their position is given and give relatively little personal price. In the end we have something together, because you ask exactly these questions. Why a real estate? You are interested in the human being, the human being behind the immobilization world. And that is exactly what unites us both, because I am also interested in the person and that is also what is hanging. So now maybe on my job as a communication advisor I am always interested in the story of the entrepreneur or the entrepreneur, but of course also the company's story. And I always try to give the people an order on my stage and/or in the advice, in the media advice, and also to ask them what makes you a human being, what do you have a life motto. And try to show personality, media, but also live communication on stage, because in the end it is what is hanging. And if you, I always do it with my ideas, if I can moderate, I do not imagine that the entrepreneur or the entrepreneur studied BWL 33 years ago or architecture, then he has run and was there and there, that is all boring, you can also look at that. I always ask how would the perfect moderation sound for you, what do you want to hear about yourself? You can clap and not clap, because I am a communication advisor, I can say whatever I want over the third year. And I can always let them shine on stage. That is my job. Not only visibility, but also to place messages and also imagine people. And we just started talking to someone in pictures, or personally, that stays on. If someone tells you a number of data facts, that is relevant, that is important, no question. But if someone wants to leave a permanent impression, I think there must be personality with it. And I talk to so many great people, also leadership personalities, always very personal. There are people who say to me, I am a human entrepreneur, I have a very personal level relatively fast, with people I have to deal with business with or who meet me, I am just interested. And I don't have any stress to tell you about me, I opened an event in the summer and I had played the subject of mental health. Because the event has already told me about a personal thing. And what did I tell as an intro? I presented the speaker and I started with my burnout. And I got so much positive feedback, while I was on stage, I got a lot of WhatsApp messages, wow, strong Simone, thank you for bringing so much personality and so much honesty. And I can go ahead with a good example. And when I ask a communication advisor, what do I do as a human being? What does she do as a human being? Do you have a motto in life? And as I said, I encourage you to give a few personal insights, media, as I said, and also on stage. And how many business stories are so exciting? And many entrepreneurs don't tell you, because they don't think it's relevant. But it is. And as I said, stay tuned. Is there a possibility for these people to tell you this? Because before I started this podcast, of course, I also dealt with this topic a bit. And now, I have a lot of questions, and I have to take a look at where I have it. But there is, I believe, a study that gives a sense of the following. It is amazing how many people tell themselves who they are, where they come from, what they do, if you only ask them. And now I ask myself the question, will these people in the industry give too little opportunity to talk about themselves? And will they often just ask the numbers, data, facts, square meters, built-in rooms, governance, whatever I asked, as about themselves and the story behind it? Absolutely, because as I said, what interests us? We need more value, we get so much information every day about different channels. It's getting faster and wider. And of course, what interests people, these are the data facts. You are asked as a professional with your expertise in your segment. I also ask myself, if you are doing a presentation round, you are also very active in networks, and I personally also. And if you are doing a presentation round, in a business presentation round, please make sure that everybody presents themselves. Everybody presents themselves professionally, no one presents themselves privately. No one says my name is, I am an old son, I was born there, I am a father, I am a mother, I am an old woman, I am an old man. I am, this and that of the profession, all say, current position, what they do for the company, what the company does, and where their expertise is. What is also important throughout, in order to emphasize the competence, I understand that everything, but you have inspired me, by the way. I would like to... I am very happy about that. I don't know exactly what kind of post it was from LinkedIn, but you wrote, "People are interested in people." And if you heard it, then you probably heard it, that I am starting my podcast, because I think there is so much truth in it. And that's exactly right, because at the end of the day, people make business with people. And not the position of a business owner of company A with a business owner of company B as a business, but that has to work with each other humanly. If the people don't get along with each other, then the offer can be as good as it wants, I think it still works. That's from me, people, you are interested in each other, what do you have about us? I think it's me. You have something in your post, and I give it to you that it is stolen. No, that's great, that's exactly what I want to achieve. Because I want to give impulses, I want to inspire and to hear these stories afterwards. That's why I want to start a call now, so that everyone who hears the podcast and who I could inspire with something, please tell me about it. Because that makes me happy in general. I just came back to the expo again, people came to me and mentioned it. And follow me and give me feedback and tell me where you use it, or where I see it, how you also inspired. That's what makes me happy, because we all talk about impact. And if that stays at the end, that I could put a few impulses, then I did everything right. Not everything we measure makes sense, or is meaningful, and not everything we measure is meaningful. I think that would be very meaningful, but we can't measure it forcefully, because most of the time we don't get it when we have something great or good with us. And that's exciting, I think so too. Most of the time this happens only a few years later. Simone or Olli might have had the right back then. That comes with it again. Speaking of people, where do they come from and how did they get into the industry? Why Real Estate, the title of the podcast. You are a child of the 70s, grew up in the 80s and 90s. Where did you grow up? First of all, I would like to thank you for coming away from this theatrical, heavy topic. So to speak, the mood of the system and the fate of the students. We now have a great attitude. But years are also personality. Where do I come from? I was born in Schwäben in Stuttgart, the end of the 70s. So everyone who asks themselves, "Hey, can that be a child of the 70s?" The end of the 70s, in 1977, to be exact. And you have told me that now, and not me. I am totally relaxed. So I grew up in Stuttgart, at least I was born in Stuttgart. In the region of Stuttgart, in Herrenberg, who knows it, shortly before Schwarzwald. I grew up, went to school, made an abitur. In Böblingen, then studied in Stuttgart. And after 35 years of being there in Schwaben, I said, "Now that's enough." And now let's move on to Bayern. When someone from Rheinland would say, "Almost the same." But many people say, "Oh, no, it's the South." So I would say, for someone who, now I don't get it from North Germany, someone who comes from Schleswig-Holstein, for example from Kiel, he would say, "Oh, yes, South of Germany, Hamburg." Yes, okay. And when you think back to your childhood, what do you think, what did you think? In the Schwabland, in Stuttgart. So what did I think, I can answer worse, than who thought me wrong. Two personalities, so of course there are three, because father and mother are children, so to speak, I have a brother who is two and a half years older than me. He raised me very strongly, of course he raised me as well as my parents. But when I started with my brother, as a little sister, I didn't always have it easy. I always had to be with him, that annoyed him a lot. Until he was eighteen, I was sixteen and a half, and he wanted to be my friend. Then I was suddenly asked a lot. But my brother always annoyed me and scolded me. But I have to thank him for being extremely generous today. Sometimes it's on my way, but basically I have to thank him, because he always made me down. And I thought to myself, "Doppeleutmann, I'll show you someday." And then my heir was awakened and he also made sure that I didn't speak Swedish. I'm indebted to him for that, because when I was at the school in Herrenberg, he was already in Böblin, already at the school, at a private school, at a very normal public school. And he was, I would say, with the top ten thousand in one class, a grade per year, and he was always embarrassed to take me with him, because I was very Swedish. And then he said, "As long as you speak Swedish, I won't take you with me." And then I got used to Swedish. But then I am, yes, I also do it from time to time, especially on stage again. My dream candidate as a Swabian, which I would really like to have, would be Boris Palma, the mayor of Tübingen. And I would moderate him in Swedish. But in the end I have Swedish guests, and I have already moderated Swedish. That is then nice, especially when you are at a conference, at an international conference, you switch between German and English. And then you say in English, you switch again the language and switch to Swedish. Then you had to look at your face in public, which you needed a few seconds to understand what that is for a language. So that was my brother, who has praised me a lot. For one, he is cool about that in high German. And I would also like to mention my father at this point, because my father is very harmonious, that has painted on me very strongly. And he is very religious. And that is also value, so religious consciousness above all, that I try to bring our daughter today, when you have said something, that you also hold it in, and that you work everything accurately and just hold your word. That's why those were such positive personalities in my life, my mother of course, but there is now nothing in special. And, what also praised me, were also negative examples. They are almost even more, but I don't want to call them names there. These are people who have behavior or had an influence on my life, where I am actually grateful for what I thought at the time. At the time I thought, I don't want to be like that. But then I opposed myself to him, so to speak, at 180 degrees. And that is also very, very exciting. I think it's good that you don't only focus on the positive aspects, but also on the negatives, because I believe that all of us, in the course of our career and our way of life, that there are people there who don't do well, where you don't share the values or just there, through the attitude and also what maybe the others, who are well-groomed, have gone on the road, can learn from it and observe it. That's not what I want, that's not what I want to be. And you know what I sometimes ask myself, I sometimes ask myself the question if these people, let's say, are negative in that sense, if they also want to be treated like that. I sometimes don't understand that at all. How people don't treat others well, let's say they treat me like that, but would they also treat themselves like that? That's sometimes the question I ask myself. I don't think many people notice it at all. If you have an own image and if you don't have someone who mirrors you and gives you this strange perception, then they don't understand it. There are so many, we also know in the mobile business, very ego-driven. You can also call it self-optimized. And there are also people who don't care how they work, mainly because they come to their goal. You have to know these people, you have to be able to read them to understand how you can inspire them and how you can take them. That was not only as leadership power as a team member, but also as a father, as an eternal man. If you can read people, then you can get a lot better at it and yes, you can't change people either. So most of them don't. You have to take them and then you have to do the best out of it. And yesterday evening, my daughter brought it again, that you can't find your surroundings. And you have to be aware of the conditions you are in. Yes. I call people who can't perceive something like this always free of perception. Mostly I don't recognize them in the supermarket or in car traffic. No fun, but that is in fact a very special species. Let me say that. How did you get into the Immobilienbranche from Stuttgart? Was that a coincidence? Or was there a certain experience there? Or people who led you to it or who recommended it to you? Yes, I have also reported about it on LinkedIn. In the end, in my opinion, the Immobilienbranche is a pure coincidence, but a real coincidence. I actually wanted to go to the higher police service after the abitur and took a year for that, because you have to be extremely fit physically when you are at the police station. So I trained for one year after the abitur, because you didn't just have to run fast and jump far and throw far, but you also had to swim very quickly and kick. For me, it's still an unding today, why a police officer has to be able to kick, but yes, you can practice that as an autonomous consumer. So you actually need a professional environment where you have the material and where you have the field, so I trained for a year. And at that time, I thought I had to work, because working without a job was not my thing at all. And in Böbling, there was the Sinlefingen, where Daimler also sits, from the Mercedes-Benz today, there was an provider on the Immobilienmarkt, a housing privatiser, who privatised 240 apartments in two houses. So two high houses, something with 21 floors, and they were looking for an assistant or secretary. For one year, I said, "That's exactly what I'm talking about." And then I just called, and then I was on the business side, for a short time, they immediately put me in, and while I was training, I worked during the day in this office. And after three months, this company was working in the office, with another housing privatiser, and all the sellers were gone. And then I sat there alone with 240 apartments and sold them from today on to the housing market. And I am very enthusiastic, and I can sit in, in the Immobilien, in Käufer, and then I just led the shopping interests through the apartment and told them how I would arrange it. Maybe I didn't like that, but I just had ideas, and then I discovered my sales skills. Because it was so fast that I sold very successful apartments, and I had two insights. One was, okay, I have a sales talent, and B, I can earn money relatively quickly here. And anyway, I wanted to go to the police. In the end, it didn't work out. Why? I have a soul weakness. I wear contact lenses, and if you want to apply for the higher police service, and if you want to have 70% soul power without soul help, I didn't have that. Then for me, the dream job was to split up. But then I had two cool bosses at the time, who caught me up. As I said, then study in the Immobilien economy. Stay with us and study in the Immobilien economy. And I did that. And I did three studies there. Later, so a normal BWL graduation, with a higher point in the Immobilien economy, I have an Immobilien economy graduation, and I did a master's degree in England, at an architecture university master's in science. So theoretically, I can go to the Immobilien. Yes, because of the sale, it is also practical. So it is also a very capital-market-heavy industry, at least. - In part-time business, right? - Yes, yes, well, in part-time business. But I say, first of all, sale is sale. Surely there is now a great appeal from some people who say, "Yes, but that's a whole different thing. That's why we have a big sale out there, or a borough-immobilia," or something like that. I would say no. An Immobilien transaction is an Immobilien transaction. Whether you are big or small now, at the end of the day, it is the same business. And it is also there. It is only with people. So it doesn't work otherwise. Of course, you need the expertise in the respective field, or in the market and in the asset. But otherwise, I will get a lot of criticism for it. No rocket science. - Rocket science. I love this word. - Yes, it's really exciting. - No, but that wasn't it. So the first question that came up, which brought me to study, was from a customer who then said, "What is a sharing statement?" And then I stood there as a 19-year-old Abiturian and said openly and honestly, "That's a very good question that I can't answer, but I'll call you tomorrow and explain it to you." And then I said to my boss, "Okay, now is the time. I'll come back to your offer and I'll study, because I have no idea about Immobilien." It's not rocket science, but you need know-how. And we noticed that in the last two, three years, the market cleaning that has, so to speak, I quote, "In the past, there were people who wrote Immobilien with one M and still earned good money. And luckily, she has now seen something and is very thin and it's good too." - So don't get too far. You definitely need the expertise and the expertise, but I think as you reacted back then, it's exactly important that nowadays, basically, people have the right attitude. The expertise can be brought to people. The attitude doesn't work. And you can blame that at the end of the day. So as you can see, I worked with an Immobilien marketer for a long time, where exactly this was done. Before the Lehmen plight, it was really well-built, because the exit was actually striped, as I pointed out, and where also Borngsen Square-Entertainment was chosen very strongly. You founded a small, internal academy, you didn't call it that way, but there was a big processing port with everything around it, and they had to run through all of them. And in order to actually sell and rent afterwards, there was still no marketer. Nowadays, with the various multi-party Immobilien economic studies, it has become incredibly diverse. Absolutely. There used to be everything in the hill and in the width of the offer, as you can see, the industry has developed positively and is very professionalized. Absolutely. I can only apply for it. For the last 16 years, I have worked in a further education academy for the Immobilien economy. That's exactly what I can apply for. I would like to talk again about your activities at Feldhof. Sure. How would you explain in simple words what you do there? Oh, that's a very good question. I don't know about it, because the Immobilien economy has not yet understood what the work of communication is. And we are always doing it again and again. Not just me, but also my colleagues are asked what does a communication consultant actually do at the hill? Yes, how would I explain to a student? I would explain to my daughter. That may be a bit annoying, but she sees me as I work. But she only sees the mother sitting on the computer and is a lot on trips and subscribes to a stage. That's the job the mother does. So how can you explain that? Ultimately, we make sure that the company and the personalities are positioned on the market or are presented. We make sure that the brands and people are well-known, not only well-known, but also by certain companies and their expertise is visible. I always say, that's our job. That's visibility, positioning and networking. I can't explain that to a student. But I always say that we help to make brands more known. And when children watch TV in advertising, my daughter is there, and the wish list for Christmas looks exactly like the advertising she has heard for weeks. So I always try to describe those who are less concerned about the fact that there are companies who appear in newspaper reports, people who are allowed to give interviews and simply have something to say and are famous. Okay. And a part of this job is to organize events. Correct. If I have seen that correctly and what I always see you organize the Women's Summit of Feldhoff. In addition to many other events, do you want to explain in two or three words for all those who don't know what the Women's Summit is and what it is? Yes, please, let me explain once again. It is very important to me that Feldhoff is not an event provider. That's my visibility of the subject more often, whether it will be a women's event or whether it will be. An event in the sense of a communication provider is only an instrument. So we are worried that media companies and people will be public, but also through live communication. That's why we use the word live communication very much and say that an event is in the end the same, but it is the direct communication live on site. But that is only part of the communication work. A format, so to speak, a tool from the tool box, so to speak. Correct. There are others in the mobile business that are focused on events. We do not take the means for the purpose, so to speak, we create platforms, so we always tell or talk about our events, because we want to bring people together. Yes, we want to bring companies and people together, so to speak. But also place messages and just make them known by being visible on stage. And back to the women's summit, it is officially called Real Estate Summit Women. There are now 11 years, I started this format five years ago, and it belongs to my favorite project. What is that? This is a conference, as you said, once a year for 100 women from the first and second leadership level of the mobile business. Plus, the high potentials we call, because we are actually invited to our events, the first and the second leadership level. And at the Women's Summit, these ladies from the first and second leadership level can also invite young talents with suggestions. And what do I do? I do a conference one day, just for this target group. And I have the absolute privilege to play a stage. It's actually about soft skills, leadership and management in the mobile business. And I can then invite speakers to the stage, buy, or pull from the network, which hopefully not only inspires me, but also our audience. These are different topics. This is new this year. I can also be inspired. I started talking about mental health. I played with you for the first time this year. But I also found out about my sponsor before. And what you still don't know, I'll tell you about it from three years ago. It cost me a lot of courage. I pulled it through and was greatly rewarded. So speakers who generally talk about management and leadership will give a brief impulse of at least 20 minutes. I also have a discussion format of "Michmahach Breakout Sessions" one whole day. And the conference is so special because it is a "you" conference. We say, when I open the stage at 10 in the morning, I say, "I know all about you." We have a motto. The motto is "colorful conference." So please leave the uniformed "colorful" in the business look, but "colorful clothing." And we make a presentation round. At the beginning, you have to imagine, 100 women imagine themselves. That's just not enough. I always say name, position, company, location and workplace. Because the experience-wise is very much different. It's super exciting. And I'll let you give me one more word in the presentation round, one passion. And that does something with the audience. The "you" conference, the "colorful" and the presentation round with the passion. That's why I build bridges. Because then the one imagine, I say either "Live Mobile" or "Kite Surfer." And if there is one in the audience, two or three others who are "Live Mobile" or "Camping Fans" or "Kite Surfer" then you already have a connection. And then you have a bridge. And you can go on like that. You have to get to know the others. I have such a connection, I have to deliver it now. Four years ago I invited a speaker and asked all the sponsors if I can do that. And it was a dominer. I invited a dominer. She wrote a book. And what she has done in the meantime as a dominer is still active. But what she has done in the meantime was thanks to role-playing games that she coached. So role-playing people coached in the theme of role-playing and directing. And I found that an exciting comparison how they are there in the economy, nameless people standing at the top of a company, how they coach role-playing and directing. Because I always say at the top the air is very thin and this approach has been told on the stage. But because it is a dominer I would like to do it. I think it's cool and take it with you. And then I always have new sponsors and all new sponsors have said, mega idea. Definitely do it. Thanks for the courage. Let's do it. Yes, courage was also a term that went through my head. But if I really understand that it's always speakers from outside the industry. How important is it for you that we get impulses from outside the industry? Absolutely important. We are on all of our events. We try to play a stage that offers a more value. Of course we make platforms available. I can't do that now with a real estate forum where the region, the market, the region is at the forefront. I can take one of five, six, eight speakers. But with such a summit that's why we have a difference between forum and summits. A summit is always specific to topics. Now, as I said, women is the subject of women. And external impulses and finally of course I also have my sponsors who I take on stage. But they also discuss leading topics. They also discuss career paths different things. But mainly it's about external impulses and inspiration through external speakers. What would be your passion? What would you say in this presentation? As I said, the topic is mobile. I have already reported about that on LinkedIn. And kitesurfing. These are two kitesurfing passions. Yes, kitesurfing. Yes, that was a song or post. There are a lot of people with whom I talk. As I said, mobile is very very luxurious. Most of them are very luxurious. And today Camping still has the touch that it's a bit Asian. And when I got out of the academy 70% of the company's shares were sold. And with a part of the checks I got I gave up this passion. And my husband has configured a mobile home. He was allowed to configure it. I paid for it. And we live near the Austrian border in Tegernseeertal. We don't have it far into the mountains. We live in an old country. We don't have it far. And we are very often at the weekend with the mobile home outside. There would still be a lot of topics to do. And I still have a lot of questions. But I look a little bit at the time. So again, you have Boris Palma as a speaker, guest or interview partner. I wanted to take that out again. Now he is certainly not a candidate but a speaker. For a women's summit. But I wanted to get back on it and ask what do you think is so interesting and fascinating and inspiring to him? It was more about his Swedish roots which he doesn't get behind the mountain and which I find funny. In the end I am interested in generalizing. And they don't have the stress to talk about what they think without consideration of losses. Yes, that's not always possible. I am a communication consultant. I have to pay attention to what I am talking about. But basically I have a credo on my stage. That means I want to act on the stage. Because we all know that. You have a congress and you have a panel discussion and they are all agree. You have a discussion for half an hour and you think it's great. It's not worth it. That's why I like people and I always try to take it out. Because I ask everyone who comes on the stage please give me a steep thesis to vote the audience on their performance or their role in the discussion. Just provoke me please and give me a thesis and there is Boris Palmer where you say he is extremely polarizing. He needs someone who communicates with him because he has already put himself too much or too often in the nests. But it's just a picture for a personality who you thank as an provider of conferences on the stage. Because you have action on the stage. Or there is a person where you say I would like to meet from the immobile economy and from our German geography globally. There is a personality where you say I would like to meet them and I would like to exchange with them. I don't know what to eat even if you like to eat alone as I have read. The job is just funny but everything is fine. Do you have a personality where you would like to meet from the immobile economy? There are some, but I have already met the person before and I find it extremely exciting. I have said before Kaidikman. Kaidikman is incredibly fascinating. As many people as he has met he is brilliant. He can express himself. He just has a story to tell. If I had not made it to the police, if I had not made it to the immobile world, who would have been my dream job to be an assistant of some Promi for 24 hours and then to travel through the world and to get to know other prominent people. I am also known as the Gala and Bunte reader and fan. I am very interested in people who come together with other great personalities. Very, very, very strong. You can only learn from that and that is why I would like to have my initial conversation and meet Kaidikman. I would also like to have a very, very cool woman Dr. Katja Kessler who I also find very, very great. That is why I would like to have such an illustrious evening and to hear stories about life and about people who have met the two. Yes, surely that could be a very funny evening I can imagine. Very nice. You have already reported you have already heard them a bit. That is the advantage when you come to a podcast where there is already the first episodes. I am still still very, very grateful for the first perpetrators who showed themselves bravely to be my guest before the first things were heard. But I have such a question that has to do with the Immobilien-Zeitung and the Immobilien-Manager, which I give to all my guests at the end. Imagine the Immobilien-Zeitung and say, dear Simone, we have in one of the next episodes a double page that we would like to provide you with. What would you like to read there or how would you like to design it? Yes, I would do a best-of of your podcast guests. I would take a few out of it. I would be your biggest mistake. That would be the transition and then I would have two guests to kill. I would then be your guest. And of course I also have a few people that I know very well, very successful entrepreneurs and entrepreneurs from the Immobilien-Wirtschaft that I would like to ask because I am sure that the mistake will not be mentioned. We are trying to get rid of it on our platform. That is a very derby term and I apologize for that. I do not like it. I get rid of it in our formats where people report on their mistakes. Why? Because you have the biggest learning and it is really exciting to hear how big personalities but also small personalities and just tell people from the Immobilien-Wirtschaft where they were wrong and where they made mistakes and where they made a decision that made them wrong. That does not happen. It happens in an eye-to-eye conversation. When you ask, I ask as well as you. I am interested in people and I also often ask if there is something in life that you would like to do back? Where have you made a decision that you would like to revive? What would you like to do and what would you like to do and what would you like to hear and what would you like to hear and would you like to interview your biggest mistakes? Yes, very exciting. The learnings out there are usually the most important learnings that you have or that you have taken in life. I have never seen anyone who has only learned from success but only from the mistakes that he made or made. How often have you read from success and how often from mistakes? No one wants that. It is a hell of a rid and we had that last year at my Women's Summit. We had two European or German bosses in big houses where it was all about wrong culture. I would like to hear that you speak about your mistakes but please be aware that if you speak about mistakes and someone might not hear it right that it can be connected to you or it could be but it could be. If someone doesn't listen and if someone tells you about your biggest mistakes and you know every post then you get something and then the European boss is disappointed because she made a decision 25 years ago and she made a mistake yesterday so we have to be careful. That is why it is hard to talk to brave people on stage. We have the luck to be on the neepresse. We have a cooperation with the Immobilian Manager to listen to one person and then the Immobilian Manager writes and so on and so forth. She said that but we have written ban for journalists. No one should be quoted. The public shouldn't quote us to create this trusty framework and to take out information that are very open and trustworthy. It is a kind of or different we have almost an hour we are talking to each other some things that are about the human being about openness about courage but also about mistakes but that is part of everything in the category to be authentic. I think that is something that attracts a certain red thread for me. I have one last final question that you triggered yourself. What was a mistake that you made and that you learned from? Where? It is a personal mistake let's start with the theatrical topic with Schicksal Schling with Schicksal Schling it is not real the biggest mistake that I made after my daughter's birthday after three months because this time you will never get back I was not that far back then and I could say that it was a step back 10 years ago I was an entrepreneur 70 percent part of the further education academy I have always defined myself very strongly about the job it is important to me but through the Schicksal Schling today I am not that important I love my job I do it with great passion not only with full throttle or with handbrake I don't give up at all but that is what I made a mistake after three months that was the deal as an entrepreneur you have no mother's protection you don't have any parents and I had done it with my business partner I will come back after three months he said you will never come back there was the airguide I will definitely come back after three months my husband took over in my parents' time he developed personally and professionally for him it was a jump board for us as a family it went very well but that is something in my life that is what I do today and I also advise all mothers who are blessed with children take the time for your child you are a great father I think your daughter is your daughter the time goes so fast and it is so important that you take your child by the side as I said my daughter or our daughter did not miss anything dad was there but I can't understand that I have to work again after three months no way I want to make a big mistake today but first of all thank you for the personal insights and that you are so open and honest the format also lives from the guests and the willingness of the guests to talk about the things I am always very curious I would be happy if we could talk again in five or ten years I don't think there is still the podcast but that is another thing but about how you appreciate and above all you can certainly talk about how our daughters are my daughter is now the next three you have noticed how they feel and how relevant that was but I give you full control I enjoy it in full power I still have a lot of time and now also in the process to spend with my daughter and I am also very grateful honestly for that when it was said to me paid parents' time wonderful I didn't even think that I would get it that way love Simone thank you for the time the insights and the shared knowledge and I am looking forward to our next personal meeting in Frankfurt in Düsseldorf or maybe at some point at the Tegernsee I just wanted to say that the Tegernsee is always worth a trip so always welcome for insights also Tegernsee tips and tricks I would like to say maybe again what you said it was very personal when I don't go on with a good example it is important to me everyone who knows me a little better knows that too so thank you that you have created a medium where I could take care of myself because it is as a communicator you always take care of yourself and make sure that they are in the best position and now I have to again and as a premiere in a podcast to sit with myself so it was a lot of fun and I am really excited how the listeners will feel so thank you for the opportunity very much and in ten years I will talk to you then your daughter will be in front of you yes, great fun I wish you a lot of fun thank you very much that was my conversation with Simone Ulmer in this conversation I felt something that I have rarely liked a mix of strength, injury and this honest belonging that you only have when you have already done a lot Simone speaks about demo, about burnout, about mistakes but she does it without part-time and without drama she speaks as she is of course right now and with it extremely lovely Simone remembers that we are not only allowed to stop here and now that you can stop without breaking that anger is not a contradiction to gratitude and that personality is not weak but a form of courage I really like this sentence of her I can't afford any personality if I don't show it myself exactly, that's the core maybe in this industry that's exactly why to show yourself, to be honest and to encourage others to do the same thank you Simone thank you very much for your openness, for your jokes for your clarity and for the courage that you really love and as always at this point I look forward to your feedback and at the end I wish you a nice day, a great evening and a good night see you next time