She Started TikTok Shop Because of This Podcast… Then Hit $4.9M GMV
38m 54s
The podcast episode features an interview with Lauren Bihun, a top TikTok Shop affiliate who has generated $4.8 million in sales, primarily in fashion. Originally a hairstylist for 25 years, she discovered TikTok Shop through the host's podcast while working other jobs. After initial struggles with no sales for two weeks, she achieved viral success with a Thanksgiving sweater video, leading her to commit fully to TikTok. Lauren emphasizes the importance of finding a niche—fashion, in her case—and creating engaging, visually appealing videos without scripting. She relies on visual hooks, such as putting on or removing items, and edits multiple takes to capture the right tone. Her approach includes styling outfits to help viewers envision themselves wearing the products and providing detailed sizing information. Lauren also advises avoiding oversaturated products and instead focusing on lesser-known items from trusted brands. Her journey highlights the value of persistence, leveraging personal strengths like her pageant background for camera presence, and the transformative financial impact of affiliate success.
Welcome to TikTok Shop Affiliate Academy podcast, where we're interviewing the heavy hitters, game changers, and affiliates who are rewriting the rules on how to make major money online. Get their winning strategies and join our free community at affiliateacademyhq.com. All right, hey everyone, welcome to TikTok Shop Affiliate Academy. A podcast out and covers a story and strategy from the top 1% of TikTok Shop Affiliates. I want to start off the show with a big thank you. I was looking at my numbers other day and we're right next to $50,000 downloads, which is crazy to me. I never thought I would get to that point, and I just want to start off with gratitude. Everyone that's listening, thank you for that. And I know our guest today is actually a previous listener and kind of started her journey on to TikTok Shop by listening to the podcast. So that's really, really, really awesome to see full circle. So yeah, back to our guest, she's married mom to a 9-year-old boy. She's also hosting a 16-year-old exchange student and made the big move from San Diego to Dallas recently. Her TikTok shop specialty is high converting shopable videos, especially in the fashion niche. And her lifetime GNV generated is $4.8 million on TikTok Shop. Please welcome Lauren Bihun. Hi Lauren, how you doing? Hi. All right. Yeah, I guess you're having me. I really appreciate it. Oh, yeah, it's a pleasure. It's a pleasure. I've had a few guests, actually I've had a handful of guests that have listened to the podcast and at the end of it, like seeing a lot of success. So it's amazing. I never thought of it where someone would listen to podcasts and see in the success that, you know, because of the podcast or, you know, we're a contributing factor. So that's amazing to see. But yeah, yeah, we will get into your story in a little bit. But yeah, I guess, you know, today is New Year's Eve. So thank you for taking that time out to and we always like to start out the podcast with a little bit of background. You know, you're killing it on TikTok Shop, but what were you doing before TikTok and TikTok Shop? So I am in my late 40s and I was a hairstylist for 25 years, something like that. And when we moved to Dallas four years ago and with a pandemic, that kind of went away. I came up to Texas and wasn't working for a couple years. And then I ended up doing substitute teaching and DoorDash. And while I was doing DoorDash is where I found your podcast, loved listening to it podcast while I was driving around. And heard about TikTok Shop and said, I think I can do that. I'm in, count me in. That's so cool. So you listen to podcasts, got some stories and you're like seeing first-hand, like people are doing it, like why not me, right? Okay. So yeah, tell me about those first videos and maybe how you got the account or how you started making TikToks to TikTok Shop videos. What was that looking like for you? So starting TikTok was pandemic, like many of us bored and making silly videos. And I did that for, you know, a few months, gain followers, but I am motivated by money. And at that point, unless you're, you know, 17, 18 years old, there wasn't a lot of money in TikTok. So I walked away at that point, just enjoyed being on TikTok here and there. But I did try to make money on Instagram when we moved to Texas. And I was, we were renovating our home, started doing that. But I didn't really like the vibe on TikTok. I mean, on Instagram as much, it was more curated. And I didn't feel as much like personality in it. And that's when kind of walked away from that. But I did get some followers on TikTok by repurposing my stuff from Instagram onto that onto TikTok. And then saw a video of somebody making a ton of money selling fashion. And that's, I said, yep, I'm in. Yeah. Sign me up. I'll try. Okay. So I imagine, so I've had a few people say that their first couple of TikTok shop videos were successful. And they've just haven't looked back since. It was yours the same scenario. Like what did that first success looked like for you on TikTok? It was fairly close to that. I wouldn't say that my first. It was definitely not my first video. But right out of the gate, I was posting three videos a day. Okay. I started mid-September of 2024 and did not have a single sale. It was not my family or friends for two weeks. And then had a semi viral video, I met like two weeks in. Yep. And at that point, I called the substitute teacher, a lady and said, I'm not coming in for anymore. I'm not dealing with these teenagers. And I'm out. Okay. And I went all in on TikTok. And it all just kind of snowball at that point. Yeah. And just I kept on working on, I guess, my craft. I've always looked being artistic in different ways like doing hair and stuff. So doing video editing and stuff like that, I had fun with it. And went for it. And I was trying different products, but quickly realized fashion was kind of where it was at for me. Yeah. I have so many questions right now. And I'm hard to begin to figure out where to begin. But like you mentioned a little bit of viral success. It's different for everybody. What did that first viral success look like to you? Was it million views, hundred views, 10,000 views, or maybe sales? Like what did that look like to you? So it was actually, it was a Thanksgiving sweater. And obviously those are kind of short lived. And it, I want to say it hit maybe 150,000 and was getting a ton of sales. And then all of a sudden the views stopped abruptly. And an ad code was given out that I didn't give out. I don't know how that even happened. And when that happened, the views stopped. But I started having subsequent videos. My first million view video was probably maybe a couple weeks after that. And then I did count the other day. I think there's, I have 40 plus videos that are over a million views each. Love it. Okay. So you just saw that taste of success after two weeks, right? Yeah. That first two weeks, it's tough, right? You're making these videos. You're not getting any feedback or sales or views. Like talk me through that. Like what made you go past this? Like did I imagine you felt like I do at least when I'm posting videos like feeling silly after not getting views. But like talk me to what made you kind of keep going or get past that moment? I have always been the type to not really care what people think of me. Okay. Back in high school, that was probably not a good thing because I ran with the wrong crowd. Didn't care what people thought of me. But a few years later, I got into pageants and learned more about stage presence and stuff. And at that point, I just realized, nope, it doesn't matter what anyone thinks, just keep going. And I really believed like I could do it. I'd seen other people and what their videos were like. And I knew I could just keep on getting better at it. So yeah, he is kind of hard into it. Bell into it. I love the idea about pageants. A lot of the people I interview, they have some kind of like marketing background or sales background or understanding, but this is the first pageant background. But it all has its ties back to like being camera ready, presence, how you conduct yourself, how you communicate, you know, shoulders back, you know, smiling your face type stuff. So I can imagine, you know, that you leaned on that a lot, or at least frequently when you're making your TikTok shot videos. For sure. Okay. So you had that initial success and you know, you kept on making those videos. Like, what did that like product selection process look like? You know, you said you weren't into fashion right away, but eventually you learned it. But like, how did you go about finding what products work for you? And you kind of maybe subsequently making videos about those products I worked for you? I would say I made a lot of mistakes in the beginning. Tell me about them. That's what we want to know about. I fell for the videos that of other affiliate saying, this is the product to get. Like, this is the one get this, get this, or just the bigger videos of ninja products or whatever. I was like, oh yeah, I like those. Like, and I was, I did invest in myself. Like, I wasn't getting samples. I was buying things myself. And then I quickly realized I don't like doing product videos. I'm not very good at it. Not that I wouldn't like to try harder, but fashion just really kind of fell into place and I felt at home with it. And so that's kind of how the product selection thing worked. For me, I'm not afraid to take items that have not sold a single thing. As long as it's a company that I now know I can trust, then I'm willing to sell those products. But also if it sold a ton, no, it's oversaturated. And I'm going to skip past that. Yeah. So it sounds like in the very beginning where you didn't know what category you're kind of focused on. You try a whole bunch of things. You even tried, you know, buying items on your own, which a lot of people don't do, right? It's a product they want to do. They kind of, if they don't get a sample for it, they don't make a video for it, but you went ahead and, you know, stuck your neck out and figured out faster, essentially, right? You figured out faster. What is for you? What is not for you? You fell on fashion. Yeah. First like big viral videos was skincare. And so I have stepped away from that more and from that product, not because I don't love it, but it did become oversaturated after my video. So I had bought a jar of beef tallow because I liked it, loved it. And I was like, oh, so there's one video for it. Like, okay, I'm going to make a video for it. And it popped off and it was 50% commission. So it was insane. But then a lot of affiliates got on the bandwagon now too. And it's a huge company. And I'm really happy for them because they are local. And it's, you know, a son and his brother and his mom that are a part of the company. But it was interesting to see something like that where it was a smaller brand. They didn't really have anything. And then at that point when my video started doing well, he contacted me. It was like, we're going to start doing ad spend. And to see the company really grow from that point. So it's not that you can't take items that are not within your niche and make something out of them. But I do think it's harder when you've got so many other affiliates selling the same product. Yeah. So of the realm of like a lot like high selling high competition or like lower selling lower competition, you tend to lean towards the lower selling lower competition where you can kind of make a wide ocean for you to make a lash of your own. So, okay. And so you're in your product selection and you fell on fashion. And that's your groove. And you tried a lot of things. You had some success. But you eventually come back to fashion all the time. What is it about it? And kind of like what's your vibe there? Like how are you? What do you like so much about it? Maybe your video making process about it? How do you go about making those videos? What about fashion? Are you really drawn to? I think I've just always been drawn to it raised in a family of all girls and I'm the baby and they're a lot older than me. So, you know, dressed in their clothes when I was four years old. And so I've always been drawn to that. And then obviously doing hair for as long as I did, it was a part of my life. Just in general, a person feeling a certain way about themselves with the way they do themselves up. And I think that was maybe one of the things that right away in the beginning with TikTok, you could put on a shirt and just sell something. But I think buyers are getting more savvy now. And especially with fashion, you really need to style yourself in a way where somebody's going to be scrolling and they're going to stop and say, you know, I could see myself in this person. I can see the way that they have styled this and I can look like that too. I can feel that way too. So you've got to come on the screen with confidence and style things up. Even if it's a casual outfit, like put your arm, put on makeup, do your hair, even if pajamas. Doesn't matter. Like, someone really wants to see I think something like that instead of someone just throwing something on and just trying to sell the item. I think you're really trying to sell the whole story of that person. Yeah. Yeah. Yeah. They're buying into that whole image of, you know, you, you know, they foresee themself wearing that, right? If it's like a net out of town or, you know, they see themself in that video that they're watching. Is there like one or two things about making videos about fashion that you think really work for you? Like, hey, when I do this hook or hey, when I do this, you know, line or what's really working for you right now as far as like your fashion videos and kind of making them pop or separate from the competition. So I don't script anything. I kind of just, especially I take the time like as I'm steaming things to really look over the product and eat something about it that's, you know, the ruffles on the sleeve or whatever it is. And I will point that out right away in the video. But I would say overall the things that really grab the attention is putting something on in the beginning of the video or taking something off. That's maybe not even a part of the video. But if I'm showing a shirt, but I've got a bag on and I kind of tossed the bag to the side. Having some movement on screen right away, even if it's just my hand kind of across the screen in the very beginning, we'll grab someone's attention and then having something fully styled. I'm not good at hooks like verbal hooks. I don't think it's more of the styling I think and movement in the very beginning. I love that. Okay. So like a visual hook to kind of get them their eyeballs engaged and then you maybe don't need anything else because like the outfit maybe the story from there. Okay. And then you mentioned not scripting, which is a talent of itself. So definitely give yourself credit there. How do you go about creating tons of videos and not scripting? Whether like some mental things you in preparation that you think you don't do or maybe like what's how can you teach someone to make videos not scripting? He said pick something one or two things that stick out to you in the beginning when you're when you're steaming it. But like what are the things can you point out that you think you do? So it's different deal within each fashion creator that I see. I do try to stick with giving the person the information that they need to know to purchase. Like when I know that I am shopping online, I want to be able to see like does this person's shape actually is it similar to mine? Is this going to fit me well? So in my mind, I kind of start out with the visual hook and then just get into this is what the top is, you know, it's all the shoulder. It's cut like this. I love the ribbing right here. I just talk about how I feel about the product, how it sits, and then my sizing. It's it's pretty cut and dry. Like I don't go really in depth on where they can wear it, how they can wear it. It's more visually showing them how I'm wearing it and then talking about my sizing, my measurements. I'm very in depth about those things because I know I appreciate that when I'm shopping online. So I'd say that's my main thing. I would say I'd probably say the same things in most of my videos. It's more about the styling. So maybe that's what scripting doesn't come into play as much. It's just me describing the item. And I will I wish I could get it all out in one take. I cannot. I am not that person. And I will once I come to the line of what I'm going to say, I will record that same line multiple times because it's about tonality. And even the movement, I talk with my hands a lot just naturally. So when I go to edit, I will look at all those snippets and kind of pick what I think the tonality sounds right and and put those into one video. Got it. So is it one one long recording that you snip it up or okay one long record and then typically how long are those recordings for like one piece of clothing? It depends on if I'm having a good day or bad day. I mean I would say sometimes that it's five minutes of me talking and I'll snip it down. I would say I try to make my video 35 seconds is kind of a minimum to 59 seconds. Okay. I mean that's great information right because when someone tells me that they don't script, I'm like okay one take they they're hunky-dory like you know 50 you know 50 seconds of them kind of just spouting it all like what you see as a viral video right but it's not like that right you're recording a lot you're doing a lot of mental exercises trying to figure out what to say you know it's like five minutes and everyone knows like when you're making a video five minutes is such a long time yeah but it really comes in the editing and I think what it is it's like work like within those five minutes working towards what you want to say right and then you're eventually you got to get to a point where you know what you want to say and then now it's working on the tonality and how to talk about it and you know emotions and drawing them in right so um cool I know that's gonna help a lot of people because that's probably gonna help me when I'm making you know my my videos as well so all right I was like one take wonders as I would call it and it those videos have done very well for me if I can I feel like I just have to it has to come naturally yeah for me I'm not a good actress at all like what you see is what you get in those videos like I kind of look at it as you want to be yourself but slightly more elevated which is kind of a stage presence type is what I do in my videos and ones that I can get out and one take are typically like I'm super excited about something and I throw on a sweatshirt and I'm like I just got this in I absolutely love it and I'm like it it seems like a video that I have been face tapping a girlfriend because I love this new sweatshirt I got in and I'm rapid firing just talking about this item and then like it's linked down below just go run a rabbit those videos do very well but that has to come naturally for me it's rare yeah okay cool cool is there a point where you just wanted to stop I mean you saw some early success and you kept on going but was there a point where you like man I'm not getting the success I did or is it pretty kind of all you know been been pretty positive throughout the whole journey for you so far overall it's been I've been very blessed and it's been very positive for me like our family my husband took care of us and everything but I was coming to a point in our in his journey with his new career that we could see the writing on the wall that he was going to get laid off yeah and I had had I think at that point maybe six months of success with TikTok yeah and that was such a blessing to just take a deep breath and be like I got it babe like yeah it's not it's okay and so yeah I've never definitely never wanted to walk away I've enjoyed it I've made a lot of friends through TikTok um yes there's ads and flows um but I'm enjoying the journey and figuring out what this can be within our lives and where it's gonna go very cool okay yeah well that um kind of lose the first part of the the podcast but uh I want to take a moment here to kind of again share what I share in the beginning of you know thanks for the listeners out there um and if you got any value from like conversations that we had um you know please leave a review and a share you know reviews go a long way I read them all the time so please you know pause and leave a review if you can as a thank you um and yeah now it's going to get into a moment where this is a new segment for the podcast but it's really you touched on a lot of this already but like what's working for you right now um you know you mentioned the visual hooks that you're talking about but like you know you know you're a top 1% TikTok shop affiliate you're you have a system that works for you right um you know what about that system do you think he's like repeatable and if you can offer any advice to someone that's kind of trying to be where you're right right now like what would that be like what's working for you right now hmm um I would definitely figure out uh now are you speaking just in general for all TikTok shop or for fashion affiliates because I do think it's a different world for yeah let's let's do a little bit more broad right because we can focus on fashion a little bit but like more broad like if one of your neighbors or friends are going to come and get into TikTok shop like what are some of the things that you would tell them that kind of focus on um I would say to focus on the brands and who who's gonna put in ad spend I think that's huge now I don't think that was the way it was when I first started yeah but GMV max is king now okay and to really focus on those products I would also say to focus on products that have good commission um fashion is not not known for that but at once you've got numbers you can work with brands on getting higher commission um and I would also say working on on seasonal items can be really good too um but having something that can be an evergreen product is huge one of my top videos is not necessarily fashion it's a travel backpack but I make sales on that every single day and that was from over a year ago that I posted that one video and I've never done another video since which I need to do more of the research but you know it's items like that that can can sustain you yeah so evergreen products right if there's a choice between a seasonal product or evergreen product you might want to lean towards every green product just because seasonality seasonality yeah you mentioned GMV max and products that brands and products that have GMV max behind it like how do you know what products are supported by GMV max from the brands and that's honestly a good question at this point I've figured it out just based on me working with brands okay so you know that this brand typically runs ads GMV max exactly and I can see on my back end I would say 70% of my sales are shop ads yeah so I know which brands are willing to pay there's items that I will get that it's kind of an off brand I'll post it it'll get a ton of sales within those 2000 views or whatever and then it drops off and it's like okay they're not doing ads they're not putting any ads then so then I you're okay that's just a brand yeah I'm going to work with I might do a shameless talk here but everyone knows about Buzz IQ and we have a feature in there a filter in there that searches for paid ads right so if you see a product and you see you know a video you see if that video is supported by paid ads right so likely that brand is going to be throwing down some dollars behind it so I want to get it to a point where we search for a brand and like isn't likely that they're going to promote with ads right to kind of serve your point like his is brand working but uh but yeah that's a huge thing right now especially in the last like three or four months like GMV max has kind of taken over the atmosphere of of TikTok shop affiliates right like do they have do these brands have it or do they not okay cool um you mentioned this and I'll maybe do a little tis-tis but like you have a viral video and you're not remaking them that's kind of like what I've found is like a key to a lot of these affiliate success that are successful so like that may be a point of you know improvement for you you have a viral video you redo it like to the to the you know to I am famous for getting myself into sample H&A double hockey set yeah and with fashion it's easy to do because things just cycle through so much yeah um and I catch myself in that and I'm maybe some of it's also at the point of like I work with so many brands that they're showing me different things and I'm like that's cute I can make that cute that's you and now like oh no like yeah I have 50 some videos I have do in the next two weeks so I need to get away from that and that is definitely 2026 is going to be my year of that I love it and like I like you I am the youngest of uh girls siblings on the youngest of uh I have three older sisters um and a girl's gonna be a girl when there's free clothes that are you know at their fingertips so I definitely understand and as you mentioned a little bit ago but like what's the most number of samples that you've looked up at and you're like holy crap I have to make this many videos like what's your worst position I got home from a vacation we do we do go out of town quite a bit yeah and I had seven or was it 81 I think it was 81 do and and unfortunately was when TikTok was giving it all of the TikTok shop coupons and it's the time when they were giving out a ton at one time and I was like okay never again yeah and I came home and a lot of it was just not even it wasn't good yeah you just blacked out just yeah yeah and I really I've gotten a lot better about picking brands now and and showing just quality items um yeah is really what I want to do so I'm better out at least I definitely think you have to go through it and realize that it's not for you or like not in a position you want to be in to you know I mean like to not do it again right um yeah because yeah you won't know unless you're on that other side and it's so easy and tempting to be on the other side I think I do have like 48 that are due right now and we are leaving on a cruise in like a week and a half what do you do in those situations hmm what do you do in those situations so that's I you luckily my husband helps me a ton with the boys the boys do that bajillion sports and my husband is mr mom and takes care of all that so I mean I treat this as a job I work I do work a lot and so I buckle down and and I get the videos out time that's why I just have to do a lot more videos beforehand and then try to figure out posting from the cruise which get like a VPN yeah yeah yeah yeah you could do that once before you can hit me up and I'll I'll give you some you know VPN guidelines if you will um by what is it called um this is a you know another shameless plus for for Buzz IQ but what we can do is you have a product that you're interested you type in that product and it'll search that product and then say and it'll serve you the top videos that are viral for that product right so not only are you trying to create a script through your memory of what you think or as you're looking at it but now there's people who are already viral viral so why not kind of borrow ideas and you know be at a better spot to make your videos from right so Buzz IQ offers that like you know product video kind of library if you will so and I definitely do that when I'm scrolling yeah I stop and save videos where you know I like their tone or I like the way that they delivered it or they pointed out and a part of an item that I didn't even realize and I would say those things like oh you know that is a good point I should bring that up in my next video okay cool um let's see here um yeah I guess oh do you have any like do you use data or the analytics portion in any of your videos I do not okay good yeah I I will occasionally look at it honestly my some of my most viral videos the watch time is super low I just as long as I'm making sales I don't really yeah okay yeah yeah more about you know is it is it converting because I think sometimes GMV max could be sending it out to the wrong people right or in general it could be getting sent out to the wrong people so your analytics may not be super accurate but if it the people that it's getting to if it's selling great yeah like the fraction of that audience is making the sales and that's right okay so we're approaching the last part of the interview it's rapid fire around so again how much GMV have you generated in lifetime as a TikTok shop affiliate as I just counted it out this morning and this is a tip for anyone just starting out you can't see your numbers after I think it's six months so take screenshots every month of your your analytics for that month so went through all my screenshots and I am just shy of 4.9 million 4.9 million dollars generated on TikTok shop I love it okay so that's a great tip actually I don't think I've ever heard that but you know as those that mere minute no TikTok only has a window of six months that you can look back and see what your sales and your your data is right how much sales you generated commission etc etc so like your tip now is like every month that then the month or a couple weeks after then to the month take a screenshot for that previous month and then now you have a collection of what are your sales historically and then you can not in a be a position where you're like oh man what was my sales last year so exactly cool that's a that's a great tip I love it um what products we know the category but like what products in your mind or you're like man I'm so glad I made a video on that product um that really stick out in your mind of like this is my MVP product um gosh that one's really hard um the backpacks even though that's not necessarily fashion yeah we travel backpack still has done very well and then there's another backpack by lavoke the same company um and I I call that my unintentional rage bait that I did on that video I am like the queen of unintentionally rage baiting people okay tell me more about that it's like I the top of the backpack opens like a um physicians bag yep and I made a comment of like why didn't they make these forever ago and and people just came for me in the comments that those have been around forever you know that's a diaper bag I kept talking it's a diaper bag I'm like I don't know but you know to be able to show an item like that that again is evergreen um those are are amazing then I did have one other video that happened to be 25 percent commission um for a blazer and that one I think last December I want to say that video alone made me $38,000 no way that's commission not even yes that's commission wow okay it's just because of the higher commission rage I happen to get it again I was maybe I did post like three videos on that blazer yeah but those other ones were subsequent I happened to get a higher code yeah or the commission code yeah before I ever posted it so I posted it out of the gate which I want to say it was normally a 10 percent item and I had this 25 percent code yeah yeah I mean do you ask brands for higher commissions and how often do you do that so things have changed quite a bit right um and it used to be easier to get those um from what I've heard margins in fashion or not as good very slim I there's one company that I was getting 20 percent but recently they did have to lower me to 15 um I think they lowered everyone else to 10 um so it depends I will definitely discuss that with brands but I also like yeah I understand and so incredibly blessed I don't like make make a lendime you know yeah I make a buck as well yeah yeah like I do know that if I were selling other items and hitting it big on those items I could make a lot more um because there's not as much in fashion but I'm happy okay with what I'm making there are things that I will talk now that I have relationships with brands if there's something where the commit or the shipping is so high I will try to talk to a brand and be like hey can you raise the price like three bucks and lower this like because I'm looking at it from a buyer's point of view of like the buyer's going to scroll yeah you want to make sales I want you to make sales let's let's do something together yeah all right what is the best piece of advice that you've received or given or what's a piece of advice that you think is the best that you can offer to the audience um I would say retargeting even though I said so yeah last last month I had my first like brand deal or retainer and it was from a company that I was already doing well with one one video and so we had a group of 10 videos that I was gonna do and I made really good money last month because of just yeah rinse and repeat on that it wasn't all the same exact yeah product but the same kind of style of product for this company and it did really well and I just need to buckle down and do that one was that an arrangement um like a fat fee like 10 videos for this amount of dollars okay cool so you got like a fat fee plus the commission yes for commission okay cool and I think we answered this question but what's one thing that you can improve on as a tick-tock shop affiliate how can you be a better tick-tock shop affiliate and yeah not not getting to as many samples um he's a retargeting right yeah retargeting not getting as many samples and I'm not I'm not a part of a community yep but I'm considering it I've made some great friends but I'm thinking about joining an agency and thinking about being part of a community so yeah yeah I mean let's you know caught can continue talking because we have the affiliate academy community right the listeners podcast go to the affiliate academy community and you know kind of share their thoughts and strategy and all that stuff so we'd love to have you in there and kind of looking around and talking so I even thought about like this is a plan that I have in 2026 but I have obviously a lot of guests you know previous guests that I have and they're all high you know operating high selling tick-tock shop creators but wouldn't it be cool to have like a bootcamp where Lauren were to lead a bootcamp of you know potential affiliates and then you know you guys go on your way and creating tick-tock shop videos so that's something I that's something awesome awesome yeah I'll hit you up about that as well um okay what are some future plans like what is 2026 hold for you Lauren in in tick-tock shop or personal but what are you looking forward to in the upcoming year um yeah really just working on like the craft of doing tick-tock shop videos um working on the styling of everything um I'm pretty big on branding I feel like my page has a certain aesthetic to it when you go to my page you kind of get a good idea of of what I bring to the table if you want to follow me or not and so I'd like to probably work more on that I'm just my overall aesthetic throughout my page okay cool I love it love it okay that's all awesome stuff so that concludes it for today a couple of reminders here please review and share this podcast for you getting some you know benefit from it and you know getting some tidbits it's awesome to hear those those those reviews um we have mentioned earlier a free community at affiliate academy HQ.com you can go join in there see you know affiliates like Lauren in there talking and all that good stuff and then again buzz IQ.com this is a app that I've been working with um you know trying to get affiliates you know an advantage versus other affiliates and getting an understanding of you know how to make videos through already viral videos so Lauren thank you so much for your time today it was amazing conversation I know there's a lot of people who are you know enjoying it I guess let's end off with any last words that you might have for people listening um no you know thank you so much I really enjoyed it today and um I will definitely see you on on your app okay forward to that and definitely getting more involved I do think overall it is important for for people to find a community um whether you find friends that do this on your own or you find a community like yours I do think that's really important to have people that understand like the world because it's the TikTok shop world is definitely different than any other kind of business yeah I can get lost out there is a lot of kind of stuff out there so you got to find the people that have like minds and you know for sure yeah again thank you for your time thank you for listening everyone and we will catch you next time thank you thank you
Podcast Summary
Key Points:
Lauren Bihun transitioned from a 25-year career as a hairstylist to becoming a highly successful TikTok Shop affiliate, generating $4.8 million in lifetime sales.
She found initial inspiration and strategy from listening to the TikTok Shop Affiliate Academy podcast while working other jobs like DoorDash.
After initial trial with various products, she specialized in fashion, focusing on high-converting, well-styled videos that showcase products with confidence and detailed fit information.
Key strategies include using visual hooks (like movement or styling actions), avoiding oversaturated products, and editing multiple takes to perfect tonality rather than scripting.
Her success provided financial stability for her family, especially when her husband faced potential job loss, and she emphasizes persistence and authenticity over caring about others' opinions.
Summary:
8 million in sales, primarily in fashion. Originally a hairstylist for 25 years, she discovered TikTok Shop through the host's podcast while working other jobs. After initial struggles with no sales for two weeks, she achieved viral success with a Thanksgiving sweater video, leading her to commit fully to TikTok.
Lauren emphasizes the importance of finding a niche—fashion, in her case—and creating engaging, visually appealing videos without scripting. She relies on visual hooks, such as putting on or removing items, and edits multiple takes to capture the right tone. Her approach includes styling outfits to help viewers envision themselves wearing the products and providing detailed sizing information.
Lauren also advises avoiding oversaturated products and instead focusing on lesser-known items from trusted brands. Her journey highlights the value of persistence, leveraging personal strengths like her pageant background for camera presence, and the transformative financial impact of affiliate success.
FAQs
It features interviews with successful TikTok Shop affiliates, sharing their strategies for making money online through the platform.
She discovered TikTok Shop while listening to the podcast during her DoorDash shifts and decided to try it after hearing others' success stories.
She specializes in creating high-converting shoppable videos, particularly in the fashion niche, and has generated $4.8 million in lifetime sales.
She posted three videos daily for two weeks without any sales until a semi-viral video around Thanksgiving led to significant success, prompting her to commit fully.
She prefers fashion items with lower competition, avoids oversaturated products, and focuses on styling and confidence to connect with viewers.
She uses visual hooks like movement or styling at the start, avoids scripting, and emphasizes showing fit and measurements to help shoppers.
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