099: Shannon Matson's Quiz-to-Private Podcast Strategy Drives $100K Launch Day

Adult learners, we have to know the why in order to feel transfixed by something, even if they've already purchased and they're in your programming. If they don't see that preframing module of why is this important right now, it's easy for them to bounce around and fall off the radar. Here's what's gonna happen if you don't. Here's how the time is gonna pass, and somebody feels so convicted themselves. They are your best purchaser and your best client, and the podcast is such a vehicle for that conversation. (upbeat music) - Welcome back to Launcher Private Podcast. Today we have another case study episode with Shannon Mattson, founder of the social bungalow. Welcome Shannon, it's great to have you here. - Thank you, I'm so excited. - Awesome. I think we kicked things off by having you just give us a little bit of background on your business, let the listeners know kind of what you do, who you serve, maybe your core offers would be really good context out. - Okay, sure thing. So the social bungalow helps online entrepreneurs who are already educating in some sort of a digital product, take that and scale it up. And my big thing is no matter what format it is, I wanted to have a curriculum base so that we can replace you by taking a USB from your brain and giving it to all your people. And typically that'll turn into a bit of a group program and we scale up from there. So I'm big on offer design, offer suites, and then messaging that bad boy to really stand out. And so, nice. - All right. I know before we started recording, we were chatting about a few different ways, and I know we're really excited to jump in. A couple of different ways you're using private podcasts. So maybe let's start with the high level overview of the different ways you're using private podcasts in your business. - Okay, high level overview. I have it as a mainstay for my newsletter. So every week when I send out the written version, I do an audio. It's kind of an audio book where I'm reading it, but then I do off the record little concepts 'cause I'll riff on it. I do it as a free resource, and that free resource I've used as a live launch ramp up as something on my website consistently, and as a midpoint in my funnel, when somebody seems to be petering out that they're not going for the sale, I'll send them to the private podcast for more nurture. And I've also used it off of an opt-in quiz. Somebody gets a result and I say, do you wanna take that result further? Go ahead and listen to the podcast to get more insight. - I think we wanna dive into the quiz first. - Let's start with the quiz. 'Cause I think both the most excited about, yeah. - Yeah, I mean, we're all like staring at each other with wide eyes, like, which. - Well, I'm gonna just break down on how it works so you can take it from there. That would be great. - That would be great. - Perfect. So I had a quiz called the Blind Spot Breakdown. What was the top blind spot in your online business? There was one of four blind spots that you would receive, and then the private podcast had an episode dedicated to each blind spot, as well as kind of an aggregate lesson for all of them. And it worked to then also invite them to my upcoming master class, where I was going to talk about the solution. My offer provides further and then pitch. So it was this real, I need to make sure you know that this is your problem and what to do about it, diagnostic tools, so they were ready to invest. It worked wonders for that launch. And another big thing that I tried to do was in every episode I said, now this is one of the blind spots that's your primary, but the other blind spots in your business probably exist. So listen to the rest of the show and you're gonna get some added value. And as they listen, they would say, yep, that, that, that's all me. And then it got them really bottom and ready. - Okay, I have to know just a couple of questions because we'll get the, I know our listeners okay, okay, break it down. - So the quiz you used just, do you have a specific quiz software that you use or just kind of a normal survey tool? What are you typically used for your quiz? For that, I use try interact for my quiz. - Okay. - Okay, and so that generates, they come up with one of four different options that is their, you know, their blocker. So do you direct them to a specific episode? Do you, in your email, like how simple do you keep this? Are you using tags? Are you just telling them to go listen to that one first? But just sending them to all the same private podcasts, give us a little bit of the details there. - So when you go to take the quiz, it's embedded onto my website. So it's already on the socialbongload.com/optimpage. You start quiz, you take it, and then it asks for name and email. And then when it goes to load your results, I had that then redirect results pages on my website based off their answer. 'Cause I didn't want it to be living on try interact, I wanted it to be branded and I wanted to plug the podcast. So when you get to that results page, it would then say like one of the breakdowns was messaging. So your blind spot is messaging is off. Here's a little diagnostic telltale sign. So you're like, yep, that's me. And if you're aligning with this, I have a podcast for you to take this a step further. And here's where you get access to it. So then the whole call to action was into the podcast right there. I did not ask for another opt in to get the podcast. It was just click to get access. And I did not link to their specific episode because I found with my audience, they like to be able to scan the QR code and get it in their portal versus individual episodes and then trying to get back to the main. So I chose just UX-wise to send them to the show. And it's such a short little show they can immediately see like blind spot messaging, listen here and then they would listen to their episode and go from there. - Okay, this is fantastic. And if you noticed in your, because you probably look at your quiz result and you can see kind of the breakdown of what, which persons or which people have which blind spot, does that correlate? Are you seeing a lot more people just consume all the episodes? I'm already using like a pretty fair correlation between like the one-to-one mapping. - I saw the top quiz result as the top list in episodes. So the data kind of aligned, but I did see from there a good mix. So everybody was listening to multiple episodes. - Okay, so consumption. So we're pushing them to another asset to allows them to consume and then talk to us a little bit about once they consume that audio, what is the call to action and tell us about the results you've seen from that call to action to that next step. - So I was having a live master class to then present my framework and pitch my offer. So I had the master class topic and option page ready to go and that was then in the show notes and that was the primary call to action. I believe I also did a pre and a post role, just a little edit onto the episode itself. And then when it came up organically in the episode I would plug it to show notes, show notes. So then they would go and opt in for that. And so you'd be listening, but then you'd be able to opt in for my master class while you kept consuming. - I love that. - That's cool. - Yeah, and do you spine, so with them coming to the master class, do you find that more of your participants are pre-framed because they've listened to that content? Do you feel like they're more ready to purchase? They talk to me a little bit about the results you've seen just in terms of the qualities of the lead that's showing up and then also the conversion on the backside. Totally. It's one of the things that I teach my clients to when you're live launching Milestone One, which that was my quiz private podcast. The universe is all grab them at the problem, reveal the solution, but don't tell them how to do it yet. And then Milestone Two, which is your conversion event, is all things, okay, now that you know the solution and you're banging down the door, what do I do about it? I'm gonna show you the framework of the solution and then my offer has the how. So it was very much dedicated to, I need you to grab you the problem. There's some sort of breakdown happening in your business. I had the usual song and dance of are you experiencing this or are you wanting that? Come and take this quiz. And then as they went into the consumption of the private podcast really was the indoctrinator into holy smokes stuff is broken. I just don't know exactly what to do about it. I need to go attend to the master class. - So you say show up rates were decent because people were excited, because they were kind of primed and ready to go from a master class. And then on the conversions of your master class, did you see higher conversions from people who listened to the audio or who had opted or who had access to that? Or definitely, I've done this whole, this one to punch a few times. And I always have most of my purchasers being private podcast opt-ins that it just is always gonna be the most aware and ready to go lead. So yes, that launch in particular was for a course. I think it was around 1500 to 2000. And it was a hundred K day just off of that off of mostly podcast listeners. - Wow, wow, that's fantastic. - I'm curious if you have, you know, with your audience, I assume you have a lot of folks that are probably familiar with podcast and podcast listening. Did you get, I'm curious if you got any feedback from any of your listeners or from anyone that converted that they mentioned anything about the private podcast or their experience? - When I first did this, I wanna say it was 2023. There was more questions technically. And in just the past few years alone, I have very little questions about how to get into it, how it works, all of that. From a habitual podcast perspective, my audience of entrepreneurs, they love podcasts. So it's already a part of their life. This was new tech, but it was very easy to navigate. And then once they were in, it was all smooth sailing. - Wow, so fun. - The easiest way to get someone ready, 'cause I look at the different ways we've done pre-framing and getting people primed for a master class or a webinar call or whatever you want to, right? And you know, I've seen everything from, give them the pre-work, the three video model. The show up sequence that's, you know, architected a specific way. I don't know if we've heard of a ton of people doing it with a private podcast coming off of a quiz. And so I think that's a very interesting, especially when your audience has, as many people running an online business do, varied problems, various blind spots, right? And granted, we all probably, I mean, like an online business owner probably needs to work on their offer and their messaging or whatever that looks like. But one is probably top of mind for them over others. So when you have kind of these segments of people who think they have a different perceived problem, now you can bring them in in this one way where we're grabbing their attention, speaking to their perceived known need, and yet opening the door to realize that maybe not everything else is perfect in their business and then inviting them to the master class that's gonna give them more of the path, the solution, you know, to fixing them. And then obviously it's done really well in terms of your number. So that's fantastic. - Yeah, I mean, that's such a great point because a lot of times what we see with quizzes is that they're awesome for opt-in rates but not for conversion because not enough substance on the back end. So when you, that was the problem. I was like, I really wanna do a quiz. I know it's gonna work well because I do have some varied inroads of what they think their problem is. And I only have so many marketing dollars to do so much paid ad segmenting. And so I've gotta find a way to make sure they understand this is for them. And I just know this isn't gonna be enough. And I had fully been consuming a launch recap of Amy Porter fields at the time, early 2023. - Yeah, she's big on the quiz, early, early, yep. - Well, I didn't see anything from the quiz side but she was doing a promo with Hello Audio. And I was thinking that I'm remembering now. She usually does quizzes. I think she has one, but she did do a promo that used our product around that time. - Okay, yes. - And I opened the email and I was like, what is this? Because I really wanted to have my own public podcast but it felt like a big lift to commit to. It feels like Reverend Abrahmann, I now have to be producing shows and it's a whole new part of my life. And I'm a yapper. So I knew it would be a good fit medium for me but I did not want the commitment. And then I saw Hello Audio and it was a eureka moment. So already wanting to do a quiz but having concerns about its conversion rate, then seeing the private podcast opportunity. I was like, oh, synergies. The angel started singing and then it turned into the launch. And since then I've done it a couple of few times and it's always my top converting launch style. - Wow. - So since you've done it a couple of times, is there anything you've learned so if someone's maybe wanting to do something similar that like you made a mistake the first time or you edited or changed something the second or third time, something like that? - Well, the other times that I've done it, I haven't done it off of a quiz and I just knew that I saw how great the private podcast was. I didn't feel like I needed the quiz as well. - And I'm interesting. - Yeah, so one of the ways that I do it a lot is a private podcast called WTF is happening in the online space. And because it has that great polarizing title, it gets an easy option, it gets an easy listen and the episode titles are sexy so people are like, yes, what gives what's happening. And it allows for me to catch a broader audience since it has a broader call to what gives and then they come in and they're able to listen to these episodes about what's going on with the saturation with sophistication and clientele, with Instagram declining and plateauing blah blah. So as they listen to all these things at field cathartic and blunt, the solution that I'm explaining is of course serving my own narrative that you need a signature offer of blah blah. So at the end of that listen, they came in thinking, yes, tell me what's going on in the market and they left thinking I need a signature offer business model and then I invite them to my three day series map out your signature offer, which only works so well because I have all these podcast listeners going, oh my gosh, signature offer. And if I promoted that as is, I might have interest folks but not bought in die hard. This is the model I need folks. - That makes sense, that makes sense. Now I'm curious with the private podcast that they get access to after the quiz. So they get invited to the master class. Do you require registration or is it more of an add to calendar type of thing? So you do require registration. Okay, so you can see who's registered and who hasn't. Now I'm curious, do you throw the replay of that master class in the private podcast for a limited time episode just to help with increased consumption if you didn't register or it doesn't have to, and not that it would exist forever but something that you could like archive that episode and just to create a little bit of urgency for consumption. - I did and it worked well for the listenership but normally I embed my replay on the sales page and so because they work the rest I stopped doing it but I did a couple times, yeah. - Okay, so at least I mean just giving them an option of consuming it in a different way. Do you also use it for re-engagement? So for folks that didn't buy, do you ever send another message or throw another episode in that feed for folks that didn't purchase and you might as a way to re-engage green gauge people? - So I didn't because I ended up back-to-back then I made a season two on the same episode. - Oh, okay. - And that then was just an immediate ramp up into the next sale for the same offer. So it basically yes but under the guise of, here's fresh value basically. - Nice, okay. So that way they're just, yeah, more content, more value, just another way to re-engage. - Okay. - Yeah. - So that just stays per, they retain access and that way they're continuing to get fresh content and be invited back. That's exciting. - Yeah, so let's talk about this W2F in the online space. So you alluded to kind of moving away from the quiz funnel. It's not because like necessarily it wasn't working but you had this idea for this kind of broader message, really like gut punch, the title was really good. And so let's talk about, yeah, what's working with that right now and how you're using it a lot of places. I thought that was also interesting 'cause we, Nora and I tend to say all the time, we're just like, we just think it's the easiest asset to create, to not only just create, but to like edit or change or update or yeah, throw in a season two and they're like already, you know, there, they know where to go. So yeah, share a little bit about this piece of content, maybe even thinking about, 'cause you mentioned a little bit like you had really juicy episodes. I mean, I think a lot of people are just like, what is happening right now? So that's huge. And if you want to share anything else about your the psychology that went into it or anything around the episodes that you think might be special and then also let's dive into how you're using it multiple places and how you think about that. Okay, so as far as it being easy, I just want to say yes, it is and it's such an intimate medium that causes that there's this natural bonding that happens when you're listening to somebody A, but B, there's also this kind of posture superior moment where you were able to build authority naturally due to the fact that they're listening to you. And I think more than a PDF where we all skim through it, more than a masterclass where we're like trying to speed you up, being able to listen on the go and then giving them that moment of yes, pour into me, I'm trusting what you have to say. Of course, I'm filtering it through my own discernment, but still it is such a faster route to the opportunity to reveal your solution than anything that I have experienced. So it's easy and it also is a higher impact. It is the biggest no-brainer. I tell all of my clients about it. You meet a private podcast. So with that in mind, three ways that I'm using it is I have it as a mainstay freebie on my website. So you can get it on the homepage, on the resources page, all that good stuff. I'll plug it into content here and there. And I also have like many chat setups. So I'll be like, comment WTF, which also gives me shock. Every time my phone notifications are like WTF, I'm like, what are you doing? What am I supposed to do? Terrifies me temporarily. But then we'll give them access. And I have it beyond an opt-in wall. So to give them access to the opt-in page, they'll enter name and email immediately get access to the show. If they opt in that way, there's then a four email follow-up sequence that plugs different episodes because between the season one and the season two, now that it's more evergreen, I brought it down, it ended up being about 20 episodes. I brought it down to 11 episodes of the greatest hits. So that's what you're getting access to on there. And it plugs one episode per email so that if you need a soft start, just to have something to go with and the whole show feels intimidating, I can at least get you listening. That's the goal. So that stands alone. Once you're done with that sequence, you drop onto my newsletter and could get re-entered into my ecosystem elsewhere. But point two is that I have an evergreen funnel that sells my signature offer. And if my system notices that people aren't opening or consuming the freebie or the low ticket offer, all those little steps, and they're just getting a low score, it will then take them to the left branch that says, okay, you're probably not going to be ready to get escalated to the sales emails. So let's send you to the private podcast instead. And then that's going to take them on this whole journey of, oh yeah, I need a signature offer before it then would re-enter them back into the sales emails later. And then besides that, the other way was the live launching. How I use it as the first milestone to reveal what the two seasons. Do you also use it when you're guest speaking or if you're on, if you're a summit or do you have other assets for that as well? - I don't just because the other assets are going to take them into my sales pipeline. And if they opt into that resource, it's currently just a standalone freebie with value instead of a freebie that routes to sale. But if it did, I would absolutely, and I should probably do that. So thanks for the note. - That's good content. I mean, I think that's the really cool part about creating an asset like this is that, and you could even duplicate the feed and have one version just for summits with different like a call to action or things like that without even having to touch anything. And it's the easiest thing to create because it's already done. So that's interesting too. I love being able to, the way you've used it, not only is it a way to capture attention and a way to engage people at the top of the funnel, but also to nurture. I think there's a lot of folks that probably have that lead magnet put a lot of work into that lead magnet and then don't realize that they could probably reuse something like those episodes and that content to reengage without having to reinvent the wheel, without having to create anything new. Without, I mean, they've been sitting on that nurture sequence. They've been trying to write for a year and a half and it hasn't happened. So I think that's a really, really good tip for a lot of folks listening to. - Yeah, I think psychologically speaking too, I hear so many clients or just people in the online space saying people just realized this was the solution and they did it, they would succeed. And then I'll say, well, how are you telling them that that's the solution in your content and they'll show me a piece and it's fairly blunt which makes it not interesting because they're not speaking in their own, their clientele's own vernacular. And the thing with private podcasts is it allows you to drop into the scene of what they're currently thinking and you've got enough grounds you can cover quickly audibly to get them to the solution. Starting with that diagnostic of a title that's in their terms, let's say, you know, why is my audience quiet? They're like, yes, tell me. And then you say, are you posting this many times per week experiencing this during that and yet it's still declining and plateauing? Well, I want to talk to you today about exactly what's happening, why this is going on. And then at the end of it, you're able to say insert unique solution here. And that is such a route of realization that causes the consumer to hear every word so that they actually get there. And if we are not solution revealing by meeting our clients where they're at and then walking them across the bridge together versus shouting from halfway down the bridge, hoping they can come to us, it's always going to be hard to sell. So with people having a private podcast, it bridges that gap so quickly. - Yeah. - I think with the audio too, I don't know, Linsie, when I'm listening to audio and I think it's probably, 'cause I think we've talked about this. I'm actually probably paying, even though I'm doing something physical, whether I'm folding laundry or I'm in the car or I'm feeding the dogs, I actually have more attention than if I'm sitting here at my desk with 80 other Brazilian tabs open. 'Cause I feel like they're actually getting more of my attention with audio and it's more of that intimate setting than I would be if I had read it in an email or was trying to watch a video with everything else going on on my desktop. - Yep, so true. Yeah, I think there's that like part two where they're like choosing to like let you into that time and space as well. And which you were mentioning kind of related to that authority, it's like they have other choices for podcasts is one part of it. But it's more like, it's a special place because I like know I'll probably finish it. Like yeah, I know how long it's gonna take. And so I'm just like yes, this is what I'm choosing to listen to and occupy my time with. And I don't find that same like choice happening. Scrolling is like the dooms, right? You're doing that not to be like, oh I can't wait to like learn something, right? And like yeah, you find a cool reel. You maybe see something or you see some content that makes you go like, huh? But it's not that commitment. It's not that like immersive piece. And I think that's just what audio hits. And I think it has so many other like ramifications. I don't know if that's the right word. But like results that we don't, we don't even really necessarily realize. I think we just like we try to piece it together, nor I've been piecing it together a long time. But it's just yeah, it's pretty special. And it's so easy to do. And that's the part where I'm just like, how is everyone not of a private podcast? Agreed, it's only on hello audio specifically. No, yeah, this has been really fun. So okay, cool. So we have the newsletter, we have WTF is happening in the online space and we have the quiz, all those cool things. Is there one you're like sitting on that you haven't launched yet or you're like, if I could just create a private podcast, it would be this and my team like, probably doesn't want to do it, want me to do it yet. Anything, anything you're like thinking about or dreaming about? Not right now because my current radar is, I'm gonna be building some additional funnels for my signature offer of different awareness levels. And so if those more advanced awareness levels were a choir podcast, I will. But one that I didn't mention that I did in the past was another quiz guy that was a really successful Black Friday sale. So I had made content templates and a big thing that I was experiencing was everybody was trying to be all types of content all of the time. They were trying to grow and go viral and then they also wanted to nurture those people and then convert those people. So I created three separate content template packs with psychology back principles, all that fun stuff for growth content, nurture content, conversion content or get them all for the bundle. And I thought, you know, on a launches for Black Friday and if I just posted about this, they would sell because my every audience loves content and all that good stuff. But what could I do to really amp this up? I would love to really explain to them why the different types of content work for reasons and the healthy mix. So I did the quiz and it was what's your content's missing puzzle piece, growth, nurture, conversion, were the three results. You then got the results and it said, okay, so if you need more growth content, that means we need more eyeballs, we need more leads in our pipeline, et cetera. I, before I give you anything related to that, I want you to listen to this private podcast to take the concept of what this looks like and how you consistently grow a nurture and audience a step further. So instead of it being then an episode per result like the previous, it was called the Hot Leads Game Plan Private Podcast where I then took them through four or five short episodes to talk more about psychology, subconscious rewiring, grabbing people so that their brain actually pays attention to you by using the right words and this and the other. Essentially saying, no matter which type of content I want it to be successful because you're using the right terminology. And I gave them inside of the private podcast a template that was also written in the show notes that they were then to go and publish on their Instagram. And if they did it, they could send it to me in the DMs and I would give them feedback. And it was one of my go-to templates that are sold within the content template pack. So it was popping off. They were getting all, you know, hundreds of comments. And then my audience has been a trickle for months and oh, this is amazing. So it got all this buy-in for the product before it was on the table. And then I went into selling the packs and I sold maybe two growth packs and then about 500 bundles. And nobody bought one of the individual ones because they were like, yes, I need the mix. This is how it works. I get it. Yeah, that's really good. - Yeah, how great is it then? Do you think, I think, by using audio consumption, I mean, a lot of, we've all opted into a lot of templates. And there's a lot of bundles and a lot of things that are sitting somewhere in Canva and Google Drive. Like, there's a lot of things. And I'm curious, there's a lot of entrepreneurs specifically that once they understand the why behind it, they've got more motivation to use it. Or there's something that unlocks of, like, it creates more urgency to use it. And I'm, for everyone that's listening, that's ever tried to sell a template. Or, I mean, now I think even AI, like Cheshire BTs, like you can easily send someone a link, but if they don't get why and some of the psychology behind, especially from a marketing standpoint, I think they're probably a lot more likely to use it with that. - Yeah, I could not. - That's what we want. More, yes, and that I shout that from the rooftops. I'm glad you brought that up. It is adult learners. We have to know the why in order to feel transfixed by something, even if they've already purchased and they're in your programming. If they don't see that pre-framing module of why is this important right now, it's easy for them to bounce around and fall off the radar. And I think it also comes down to the extrinsic versus intrinsic motivating factors. And we all lean on extrinsic so heavily, discounts bonuses, timelines. But when we also have that, here's why. Here's how the time is gonna pass. And somebody feels so convicted themselves. They are your best purchaser and your best client. And the podcast is such a vehicle for that conversation. - I think that's a great insight. I think that's something we have built so many people, and especially as we move into this launch season, and we move into Black Friday, and there's gonna be a lot of these types of things for sale. Think about it. Think about offering a complimentary audio that goes with it. It's easy, you don't have to read. No slides, you don't have to create anything special. You can just literally hop on and talk and explain why this is useful, and why it works, and also the cost of not doing it. Because I think for a lot of entrepreneurs, we can purchase something, and then 90 days later we're in the exact same place, and then we forget we even bought the thing. So I think you just drop gold for everyone listening, and I think that's something that's really important for a lot of people selling that. - Yeah, I think what I like about this conversation too, is I think we hear a lot about the warm-up and the pre-frame and stuff as it relates to launching. And it's often big courses or programs or something like that, but pre-framing your freebie, that's a new thing, or pre-framing. Like a bundle that's coming out, that probably wasn't like a huge, one of your top most expensive products, but there's something magical about garnering that attention for a length of time. 'Cause I think that's where this is different, and particularly Black Friday. So as we head into that timeline, the further back you kind of start seeding, or revealing secret hints and dropping what you're gonna reveal, the reality is they're gonna have a lot of choices on that day, and that week, and now it's like a month, to be honest. So Halloween decorations are out already, right? So the pre-framing is having a long time. But yeah, it's like that, if you build up until that point, someone listens, they're like invested. They're like, I gave Shannon my time before she reveals what even is in it, right? Like what it's even gonna be sold. It's not that they feel obligated, but like you won in the attention game, and that's the goal, right? And like a part of this too. It's like Nora says this a lot, like we're in the attention economy right now, and it's like any parts that you can hold onto, and I think that's also where audio fits in really well, it tends to be this longer experience if people are into what you're doing, and like you're able to create something that's bingeable. And so then you kind of have earned that respect authority, if you're doing a good job, right? And then that translates into potentially sales later. And so thinking about it from Black Friday where it's just so noisy on a very micro level, it makes sense that it would work like that. And like thinking about a private podcast as a warm-up strategy, and something that I think is to your point like earlier way easier to execute, and particularly with getting all, getting your audience your prospects on the same page with the language and how you see the world and how you can help them is everything. And it's harder to do that with something like a series of TikTok videos, or I don't know, a PDF or whatever, like whatever people are using for Lead My Man Sound. But yeah, I like that. I love that it's also related to the holiday coming up too. - Yeah, no, that's such a great point too, because when you have an ongoing podcast, let's say publicly, your listeners are like, oh, if there's a really good episode that catches my attention, I'll listen. And I really appreciate you and I appreciate the show. But I follow on and off listening all the time because I know it's always gonna be there. The timeliness and the specialness and the relevance of the private podcast when it drops is one of the best attention economy moments. Everybody's a buzz, like, oh, what's gonna be in there? And it feels kind of like this private conversation and they're getting an inside scoop look at everything. So the curiosity, the psychology, it's so good. And Nora, something you said earlier, reminding me of how my clients a lot of times in their program design will use private podcasts instead of just slides. And I recommend, I'm like, grab a hello audio account and then go ahead and drop this to them. And I had a gal who was doing her beta and was feeling overwhelmed by trying to slideify everything when she was just in the template or in the creation mode. So I said, why don't you lean on some template so that they can implement the work, worksheets, et cetera, and then everything is audio. And she recorded her whole course on audio. They got even better results 'cause they all really understood it and could get into it and that worked well. And then we also use it a lot of times for FAQs. So instead of somebody needing to film a fresh FAQ video when people have a redundant question, they pop on their private podcast and then there's this whole feed of answers. But I always tell them to make the topics feel a little sexy so that it feels like this bonus resource people get access to that they, 'cause they don't wanna miss the upcoming FAQs and they're all so good and bingeable. - That's so good. - Yes. - Thanks. - And there's so many programs in there, I mean, just having been parts of programs or designing programs over the years where those FAQs, you're answering the same thing 20 times, potentially a week and having that one feed and making it feel like an added resource versus just answering the same question over and over again, is amazing, yes, that's a fit. And I love the fact that when you do feel overwhelmed because I know, like, Kamba made slides a lot easier for all of us when it means, and still, I hate it, and still, it's not super fun, right? It's not my most favorite work, you know, Kamba and I can be friends sometimes, but not every day. And so just knowing that you don't, giving yourself permission to not meet that and knowing your clients can get amazing results without you having to torture yourself with trying to get slides together or kick the can down the road right two months, maybe three months, sometimes six months, just because you're forcing yourself to put slides together. Both of those are really, really great ways. And I love that you're asking, you know, and guiding your clients to your private podcast with hello on, and we appreciate that. - Yeah, I'm like, I'm an affiliate, I receive a small commission, thank you very much. - Absolutely, yes. - Yes, please. - But Boni, yeah, the biggest bonus is getting results, yeah. - Right, no big deal. It's funny that you brought up the slide thing. I just changed, this wasn't for the summit that we were talking about earlier, Shannon, but I just changed my, not strategy, whatever. I do a summit and I've been doing these presentations and I always make a joke in it. Like, oh, you know, the audio girl had to make these slides. I hated it or, you know, some version of that. - Yeah. - And now it just was, it happened on accident. I was a part of an ADHD summit, which is fantastic for like the audio kind of first thing. And I misunderstood what the host was asking for. And I thought I was allowed to just give audio. And so I did. And so she pings me and she's like, yeah, so there's like no video presentation to go with this. And I was like, oh, I like misread it. Like, are something like, what do you want me to do? And she goes, you know, I'll just throw it into like, capling and put like captions or whatever. And it'll be the video. So at least someone can visually watch something or read something along if they want to. And I was like, cool. So then after I was like, that was a lot easier to do. So then I'm in a new summit. And I was like, hey, like, I'm the audio person. And you know, part of our gift in the bundle is gonna be like two free months. And I was like, is it cool if I do an audio presentation? But I will give you the like, caption. So there will be a video to upload. But I just like the positioning and people will just like expect. And she's like, yeah, that's so cool. And I was like, great. And that's less work for me. So now it's like my new thing. I'm sure someone down the line is gonna be like, no. But for those who like totally get what I'm doing, like they get like, why do I have to sit and make slides and edit them? I mean, it takes a long time. And believe me, AI is not caught up to making that happen. At least in the way that I would like it to. So yeah, anyways, that's my new thing. - Brilliant. - No one go out there and steal it. Go ahead and do it and say, Lindsay said, yeah. - And it probably feels so different to the consumer that they're like, oh, what is this? - Exactly. - That's like what I wanted for the weird person who's watching it, right? No, but especially if someone's using the private podcast feed to host, like, and they have me on and like, it's part of the thing. It's kind of like, hey, like, I didn't have to make slides for this and, you know, and if you're listening to this, blah, blah, blah, because I don't know. I just, depending on what you're teaching, like a lot of times it's just a not needed thing. - Yeah. - Yeah. They can be pretty fit. - They can be pretty. - Yeah. - They can't be pretty, but not always necessary. Yeah. They're not pretty if I do them just for reference, but they can't be. No, I love that. I love that you're incorporating and you're, you're actually guiding your students to do, I mean, nurturing lead magnets. I'm sure your clients are using private podcasts even on the delivery of their content. I know we have a lot of course creators that provide used private podcasts as an alternative way to listen to their module or lesson content. Coaching call replays is something we see a lot too. So I'm sure your clients that are doing coaching or live coaching as part of their offers can do that too, but it does make it a lot easier for people to consume in general and it allows it just to be portable. And like you said, Lindsey, just plug into those moments of the day where that's actually a lot easier to listen and you're paying attention. And you've got some, I mean, if you think about your, I don't know, I'm not a, I'm not a somatic person, but like your nervous system. I know just from my own personal experience, I sit down to work, my nervous system is very different when I'm sitting down and like in it versus when I'm outside walking the dogs or when I'm folding laundry, it's just a very different experience. And I know that my ability to receive information or just to even come up with insights or think about just having the space to think when you're a business owner, I think is also very important. Just that you're hitting them at a very different time in a different place. I think that makes a massive difference in the results that they'll see. - Yeah, so true. I think we also, as an industry, have so much more information on neurodiversity, on learner times, also have had enough time with enough tenure where people say I suck at consuming courses, even if it's just my friends. And the opportunity for us to all feel more focused on facilitation, transformation at people, actually getting results versus just bringing them in and then it's self-study. So it's not my responsibility. Everybody is much more, it seems, much more apt to focus on their clients and their client delivery than I've seen in years past. And the audio option really needs a lot of people where they are. - Yep, which we love, which we love. - Well, this has been such a jam packed up. I knew it would be. You know, she reminds me of Julie C. Arty, coming on with X-like marketer. And it's like your knowledge of how you're using the Framian podcast, I was like, I don't know when your course is coming out on this because I like it probably, it's probably next year. But it's like, you're so knowledgeable and you totally, you get it. And that was exactly how Julie was too. She's just like, of course, audio makes sense. Then she's like, here's exactly how I'm using it. So anyways, thank you for all of that because I feel like you were also teaching us along the way. And I'm sure people listening are going to be like, I need this what WTF podcast right now. It's probably number one. So yeah, where can they find you online if they want to learn more from you? - Well, thanks for all of that. Thanks for having me. Thanks for creating Hello Audio. I needed it. It is a big difference in my business these past couple of years and for my clients. You guys can come see me at the social bungalow on any social media, but I hang out on Instagram most and thesocialbungalow.com has all the goodies you might be looking for. - Awesome, awesome. - And we'll make sure to throw specific links in whatever links you're gonna provide. Make sure you can find all those in the show notes as well. See, won't get lost. You'll find your way there. - Perfect. Thank you guys. - Of course. - No, I do your question. - Oh, I gotta do the final question. Okay, so if your life's musings were a private podcast, what would it be called? - Meaning like the essence of me, the things I'm into, those sort of questions. Okay, okay. Maybe it would be overthinking the unimportant and underthinking literally everything else. - I respect that a lot. - Yep. - Yes. - We'll throw in a problem. - We'll throw in a question about how high your socks be with certain shoes. It'll be all over the place. - I didn't even know that was something I had to worry about until my teenager told me that. So that's fine. Then yeah, talk about overthinking that every time you go outside. You're like, "No, I'm just gonna wear jeans so no one sees them." So yes, I am, yeah, I love this so much. Yes, I love it. - I love that good hyperfixation. So see you here. - Love it. Well, Shannon, we're probably gonna have you on for something in the future as my guest. You feel like a repeat guest. - Yeah, keep us posted with all the stuff you're doing. And yeah, it's really awesome. And thank you for being a part of "Haloidio." - Awesome. Thank you guys. (upbeat music) (upbeat music)