Welcome back to the digital marketing podcast bought you by targetinternet.com. My name is Daniel Rolls. I'm Louise Crossley. And we are going to be talking about the Sem Rush Conference, a roundup of insights and what that means for 2025. Okay, you'll notice that we're not joined by Karen today because Karen is in a cool dark room recovering from Black Friday special offers and Cyber Monday and all the e-commerce work that he's doing. So we've let him add a couple of days off. Oh bless. And yeah, we're going to go through and talk about a bit of an experience that Louise has had recently. A conference she attended, loads of insights from that. What that means for 2025 ahead as well. But I am very excited to announce we've been speaking about this for about two months now. We are launching up our first audio call certification for targetinternet members. So you can get on there for a free trial for a month if you wanted to as well. But basically people off the podcast and we decided well how about we teach an entire subject with a certification that is CPD accredited. And the first one we've done is search and geoptimization. So you've got hours of audio in there built as a structured certification. And if you remember a target internet, you will get access to that. That will be going live. As we record this, it is Thursday the 5th of December. So this means this will probably be going live later today or tomorrow Monday at the very latest that that calls you going to be live. So go through and take a look at that. And we're going to be adding more to that as well. So I'm quite excited about your reactions to that. Anyway, tell us about the conference that you attended, Luke. And we'll get into some of the insights. Yes. So the conference was called Spotlight. And it will be a semi rushes first ever in person conference. So a lot of people have heard of semi rush big SEO marketing tool. They held their conference in Amsterdam. And it was amazing. Like when you walked in, the setup of it was amazing. Like it was completely Instagram bull. Like as a marketer would love it to be. They had amazing coffee stations. They had a match a station, which actually didn't find. And only found about after which I was really annoyed about. The expert army was amazing. They had loads of different tools there. They had like a meme-reball marketing setup where they had loads of different like old-fashioned TVs stacked on top of each other. And they were flashing different marketing memes, which was really cool. So yeah, the setup of it was amazing. It was just a really good event to go to. It's kind of like inbound. They do the same thing. Like you walk in and there's a huge, big, brightly colored Instagram-able thing. So the first thing everyone does going to share is it. So yeah, if you're not doing that for your conference, you're missing a trick now. So tell us about something. There was some great speakers. So we had the CEO of SEM, I have SEM, I have SEM, I was there. Juro Lingo, I pull Rancolade of others. So talk us through who we're going to speak about first. So Andrew Warden, he did the first introductory speech of the day. And he was giving a little bit of an insight into AI. So he was just talking about marketing efficiency and saying how, get something that people have worried about, but actually 91% of companies reported an increase in marketing efficiency having used AI. He was then talking about the two marketing anxieties when it comes to AI. So anxiety one being the AI will take my job because that's what everyone seems to fear when AI started becoming a big thing. And he actually said, well, AI is expected to create 97 million new jobs, displacing 85 million. So it's actually increasing 12 million new jobs. Yeah, this lines up with some of the research that we've done in Imperial College. So it's actually it's in the area of marketing is the single most impacted area because we've adopted a lot of this stuff early and we got a lot of the tools early on. But actually it's not replacing it's changing augmenting to some extent. And what we're seeing is that there's a lot of stuff that we can be more efficient at now. But what that's led to is loads of people being able to pump out loads of really average stuff just like they were before, but the volumes have got higher. Yeah. So there's that whole piece of actually we need to try and stand out, which I think we're going to get into a little bit later on as well. Yeah. And then he kind of moved on to say the other kind of anxiety and then what he thinks the solution is right? Yes, he was talking about a lot of people worried that their content won't get seen. You know, there's six to 10,000 people who were exposed to ads daily. So you can imagine the ad fatigue and the content of fatigue when all this content is being pushed out by AI. And actually humans have an eight second attention span, but he was saying how Gen Z, they actually have the highest attention span for that first eight seconds. So he was just focusing on he called it SSS. So simplify, specify and solve customers problems and just focus on being authentic. Well, it's interesting because we say, oh, you know, no attention span these kids. So we start to frail that accusation about as well. Actually, I think those younger generations have become more discerning in working out from short form content. What's relevant for them and what's not for that point of view as well. Yeah, you need to focus on the heck. Yeah. Yeah. And I think that's the things like what's going to stop the scroll. We've talking about this before. It's interesting because when Kiran did some testing about two years, going to say they were testing what was the optimum length for a video ad. And he had come up with eight seconds and everyone thought he was bonkers at the time. That's just ridiculous. But yeah, it's absolutely kind of right. So this, um, simplify, specify and solve customer problems. Okay, we'll get into that. The libri d'authenticity piece, I think comes into something you're going to speak about the next person as well. But I've been in three agency pitches for the last couple of days. I'm working somewhere. I'm a non executive director. We've been in these agency pitches. And everyone has been talking about they think we should be doing more social advertising paid social. Very much about the middle of the user journey, which we're going to talk about in a second as well. And actually saying you can't just create branded assets, brand videos and then chop them up into soul-spoken segments and put them out across Instagram and TikTok and places like that because it doesn't have that user-generated content feel. It doesn't have that authenticity and it's just not going to work. And particularly for what we're calling for this particular audience and moment makers, who are that young kind of demographic that are very interested in the Instagram mobile nest and the shareable nest of a particular experience as well. So talk to us about the next speaker. So the next speaker was called Michael King and he's the founder of a company called I pull rank. And he was brilliant, but he was one of those where he's going through his slides so fast because he just absolutely knows what he's talking about. And every time I got my phone out, take a picture of the slide. It's like already moved on. I did a lot of that. I looked at my phone after inbound. And I've just got all these pictures of weird random things and it's where I've missed the slide. Yeah. And what I've realized speaking at conferences, if people are all getting their phones at the same time, it means the stuff on the slide is really interesting to them. So you should give people a second to take the picture unless you want to get them to fill in a form to get the slides after which maybe it's quite a good tactic as well. Well, actually, if it slides up for free, which is great. It's a lot of fun. Yeah, that's great. And we're seeing that kind of like it really does push that value when you do that as well. So look, if you love my stuff, here's something for free and come and get involved and get engaged later on. The bit that I was looking at you're, we're looking at a cuggle on the screen as normal as we've got our mind map in front of us. And it says the messy middle of search. And I've been again, I've been in these agency pictures the last few days. And this came up again and again and again. So talk to us about this. And I really interested in your first bullet. So he was talking about this messy middle of search as like this is the era of search that we're in now. And he compared it to a mini disc. So Google, then there's mini disc era. Are you even old enough to remember what a mini disc is? No. Right. But let's not talk about that. So I was just going to say, I used to love mini discs because I had my portable cassette player, old school. And then, and then we moved to portable CDs and they were a bit rubbish because they would skip all the time. And then you had these cool little things called mini discs, which would like these like little, it was a great thing. It never really got massive levels of traction. No, see, I grew up with the iPod. Yeah, right. So are we saying then that, you know, Google is a little bit old school and it's not, it's not quite what it should be. It was basically saying that Google's not quite at sort of like MP3 and streaming level, but it's more advanced than like vinyl and cassette. Yeah, okay. Fine. Google has the capability now to offer all these more advanced features. So personalized experiences and semantic search, but often users aren't really exploring them fully because users don't really know how to dive into them properly. Right. Which I thought was a really good way of describing the state of Google currently. He was also saying that open AI is attacking Google in two different ways. So by polluting the index as one of them because all of this content is being generated by AI and Google isn't always able to get its head around it because there's so much of it. And the next one is it's sort of disrupting the modality of how people are getting their information because people would always straight away go to Google and they'd get answered. And now everything's sort of changing a little bit with chat GPT. Yeah, I'm really interested in this because it's not just that. So it's that it's, we're using chat GP to answer things. We've got these generative search engines like perplexity and search GPT. But also all the stats that I keep talking about from like Neil Patel and people like that that are saying the second biggest search engine is now Instagram. And TikTok's in there and YouTube has always been in there. So it's it's kind of search everywhere as well, which is interesting. And here's focus on it was that everyone can talk about chat GPT, but it's not really a threat to Google and still King. So you can be using more channels, but Google still gets 100 times the traffic the chat GPT gets and you still definitely the leader in that area. He was also talking about there's four advantages that Google has over anyone who's looking to challenge it. Okay. They have multiple products with billion users. So if you think Chrome, Gmail and all the different spin offs that they have, they invented the tech, they have more behavioral data than anywhere else. Yeah. And
they have TPUs which basically means they don't rely on a video like GPT-2. So they won't like run out. I've got their own processing power. Yeah. I mean it's really interesting because it's a really good point that they've got multiple users across multiple different tools. But the true threat which is suddenly coming more true is this, you know, the government position of breaking up the monopoly. And there's a lot of discussion at the moment about, as a huge fine across the EU, there's some stuff going in the US about them saying that they've manipulated their monopoly position in order to get you to use the Chrome browser. Now there's lots of arguments either way with this. They are challenging that we should say as well. But it means they're that kind of hold on all that data may be broken down potentially a little bit as well. I think it's quite healthy all of this. I think that I love Google and I think that they've done a phenomenal job. I also think having some competitors and stronger competitors is not necessarily a bad thing as well. But it's quite interesting saying the future will be built on the past user experience relevance and authority. I've just sit in there as well. And I think what Google have which chat to be don't have is all that user experience stuff. What happens when you got to the website? What happens when you got to the news website? Did you read it? Did you actually consume that? And they still have that massive advantage. But what I'd say is if if you're not actually visiting websites, if you're staying in the stuff you've seen in social media, if you're just reading what you get within chat.gpt does it matter that they haven't got that data? So it's certainly a period of pretty radical change. And I think it means that if we are very reliant on Google to send business to us, we need to start exploring. I don't think it's the end of the world yet, but I think it's certainly changing things pretty quickly as well. And then you're kind of then kind of talking about people's needs are changing as well. Yeah, so he started talking about how younger audience search behavior is shifting. And he just mentioned a tool which I thought would be quite useful to people. So it's called profound. And it basically helps you track how your brands are showing up in the large language models. So chat gpt, Gemini, Pepelex, T and everything like that. So it just gives you a really good idea of how you're showing up. So Google started surfacing more visual content in the subs because of how TikTok is starting to threat Google. So it's then threatens a position for organic web content because everything gets pushed down. And something that I really liked about Michael's talk was that he split his talk into six different actions so that everyone who was listening knew what they needed to do to take away in order to prepare for the future because everyone loves an action. I can hear a key in saying that in my mind. This is if he's here. So the action for this one because he was talking about how your organic position in Google was being threatened because of TikTok and because of all of this stuff that's being introduced at the top of Google page. So the action was to start publishing short form content on your website and make sure that it's marked up with structured data so that any short content that appears on your website will have the chance to appear in those snippets at the top. Yeah, this is really interesting because I was speaking literally today in a meeting about an hour ago that we're creating all this kind of short form video content and it's going into reels or TikTok. We're not actually repeating that on our websites and a lot of people coming to our website won't have been on those social channels to see it but actually if you structured markup, you've got the opportunity then to get that showing up in those different places as well and it's another reason that you want your stuff into YouTube shorts as well. So if you're creating that content you should be putting it into all of those places as well. So what was the next action? So the next action and Sam Rosh is really good tool for doing this but it was to monitor the Serb features for target keywords to see if you need sort of pivot your strategy there because for example for a specific keyword there's loads of Serb features that being glued at the top and all the organic content being pushed down your content then might be less visible so you might want to focus on different keywords. I'm just going to jump in. If anyone's listening, why do they keep saying Serb and what does it mean? It's a search engine results page. It is just the results in Google and I think it is potentially one of the least necessary acronyms in the world. But then since I was talking about GEO, generative engine optimization the other week I'm not going to talk about acronyms and unnecessary ones too much as well. But I think it's a good point that actually looking at those results pages and seeing what else is showing up. And I think increasingly the thing that I've noticed is more shortfall video showing up but also Reddit is just showing up everywhere lately as well. So if you haven't got a plan or strategy for Reddit that's a big problem as well. Next step. So the next step was Michael was talking about how indexing has gotten a lot harder since the helpful content update by Google as the bar is higher for what Google now deems worth capturing. So his action was to monitor your indexing. So you can do that in Google search console. Monitor your crawled but currently not indexed and monitor your discovered but currently not index reports to see what needs work there. Yeah and I think this is this each piece the experience expertise authoritativeness and trust comes in here loads and I've seen even more research that is showing including audio and video and in fact the image you straight your content is going to original stuff can have an impact. Adding call out quotes and linking through to whoever did the quote as well but adding referencing. So actually saying where this data in this insight is from is really important and then linking through to the buyer of the author as well. So that's what and I think that takes us on to your kind of your next action as well. So his next action was to monitor your crawl rates and this was quite interesting because he shared a LinkedIn post that had been written by an analyst at Google and I'll read out to the LinkedIn post basically said my mission this year is to figure out how to crawl even less and have fewer bites on wire. A few days ago there was a post on a Reddit community about how in the OCE's perception Google is crawling less than previous years in the grand scheme of things that's just not the case with falling roughly as much as before however scheduling got more intelligent and we're focusing more on URLs that are more likely to deserve crawling. Yeah and they're basically going to less websites and they're probably revisiting websites less often if you're not updating regularly as well. So there seems to be quite a strong connection between the regularity of publishing content that's seen as high value and how often they're coming back and looking at your websites again and again as well. So I think it's a really good point. Yeah so that was his fourth action and basically if you go to settings in Google search console and they go to crawl stats you can find that out. You'll often see an inverse relationship between crawl requests and average response time because the faster you make your website the more Google will crawl it. So it just shows how all of those things all tied together. Excellent okay and where did he go from there? So action five was to stop focusing on content volume and focus on quality and information gain because it's all about what are you talking about that your competitors aren't. So you're looking at personal insights, relevant stories, original research, thought leadership and then actually what you're just looking at is your eat, your eating. Yeah exactly and it's interesting because it ties into that final step as well. So the stat that kind of brings me to this one is that when Neil Patel looked at a load of data and they looked at the fact that updating your content probably had a big impact on just creating new content all the time as well and by going through what you've got and adding all this value to the content and trying to improve it is probably a more powerful tactic than adding new stuff in a minute an ideal world you've been doing both but it's quite interesting and then the final one again is I've been every every picture been into in the last few days has been talking about this to the last one. So action six was track from visibility and this one was quite an interesting one because he was talking about realising the power of search as a branding channel and not always just a performance channel which people necessarily haven't always thought about searching that way but even if you appear in a snippet of people don't click through on that you're still providing that brand awareness and so it's really important to track your rankings and impressions and visibility in these certain features and AOE's. Yeah as I was going to say AOE is used and brand mentions full stop so even if it's a non clickable brand dimension it's having a big impact. Moz.com another the other big SEO tool they have talked about they've got their new brand visibility metrics that they're bringing to it. It's a bit of a beta test at the moment but they're doing exactly the same thing and then if you look at things like the AI brand visibility tool that HubSpot created is doing the same thing it's trying to say how visible is your brand as well and I think the problem is with the AI summaries because they only bring in the top couple of brands when you ask them a question about something if you're not sitting up at the top for your particular niche there's a bit of a missed opportunity so it's interesting because it's complete mindset change from going through it's all about clicks it's all about engagement it's all like comments to actually saying people just seeing your stuff is important and the thing is we've always known it was important but we haven't really measured it because it was a bit of a a soft metric but actually all those things we were talking about as vanity metrics yeah the vanity metrics but actually they're having a big impact so it's a real I would say a bit of a mindset change on the whole thing as well and it means there are gaps in our understanding of the user journey as well to some extent but it is having an important as well so so how does he say then if you want to continue your you know your content is going to continue performing how did you do it so he sort of broke this down into different stages topic clustering and content pruning so on topic clustering make sure that you've got your core subject and your cluster articles around it and that you're linking between them internally an example of this was Disney World so your website in general might be about Disney World but you've got different content on you know the best restaurants what to take when you pack with you how to budget the best times to visit and all of those pages are linking internally together so that Google gets a really sort of rich idea of what your content's about the next thing that he's broke about was content pruning and this was to basically take a step back and look at the content lifecycle.
And make sure that you're removing content that could be weighing down your website because it's just not performing as well as it should be, or making sure that you're going in and actually updating that content. And by removing that sort of dead weight, you're actually then going to improve your overall website health. And there is a content-pruning workbook he had, which I'll leave the link in to the show notes as well. Fantastic. It's a targetinternet.com/podcast and you will find that in the show notes as well. Okay. So some really interesting tips there connecting up content, social media, search optimization. Next speaker was Arya from Julelingo, right? Yes. So she is the global social media manager at Julelingo and she was the last one to speak on the day and she was incredible. And obviously everyone knows Julelingo, but they built up their TikTok channel hugely. So she was a great speaker to have. And the bulk of her speech was about disruption as this social media strategy. So she was talking about how disruption doesn't actually need to be revolutionary, but it requires time and critical thinking, which often the two resources that are the most scarce. And she was saying how truly new things rarely need an abundance of money. Yeah. This is interesting because Sam Par, for my first million podcast, various things that he's done. When you look at how he grew his email list and how he grew his podcast list and things like that was very much saying, let's look at social media and content more broadly like journalism. And if you were just to stick something in a newspaper or blog that anyone could write in five minutes, it's not going to be interesting. And that's what an awful lot of digital content is to be. Whereas actually, if you often do some research and you speak to people and you come up with a really creative idea, that's going to resonate. And I love the quote here. It says, if you can't give your social team's budget, give them creative freedom, which is a really interesting one as well. And then that thing about, to be a successful disruptor, you understand that it's a calculated risk and you don't want to upset people where risk is worth reward. I guess it's the balance between this and a traditional brand. So if you're a finance brand, you might not want to be doing this stuff, right? You've got to decide how you kind of approach it. But there's got to be flexibility within a framework for some of these things as well. And this is your ordinary is often someone else's extraordinary. Like, what's that example? Yes. So she was basically saying how things that you might not deem worthy as posting on social media might actually be something that other people find exceptional and really interesting because they don't live in your world. So she gave an example and it was Water Park and they'd done a video about how their team walked every single slide every morning to make sure that it's safe. Right. That is interesting. You wouldn't know that. Yeah. And no one knew that. You know, loads of attention, loads of engagement. Yeah. That behind the scenes piece as well. So like, for example, when we're doing podcast or video shoots and we just say this is how we set up. This is the audio baffling we have in the room. These are the mics that we use. This is the camera. We've got three cameras. We've got this all that kind of people. Okay. I can, you know, because people are all everyone approaches it in slightly different ways as well. But you only have to look at TV and other forms of journalism to understand this because if you look at all the TV shows about like how a particular factory works or what it's like behind the scene to work in London zoo or whatever else it might be. People are fascinated by that stuff. It is really interesting. So I think the human aspect of that is really important as well. There you go. And it's a testing thing. Testing with and without the owl. People don't care about humans at Juelingga. They care about the owl. So what's that one? So this sort of follows on to the point after as well where it says your social site can be different to your products because quite often she was saying people look at our social media and they see this big owl twerking and then they look at our product and it's a language learning app and they weren't really too sure how to marry up. But at the end of the day, you know, brands also have personalities and your social site can be different to your product. And when you don't also have a lot of budget like what we were talking with Karen in a previous episode, if you just remove something and see what happens, you can get a really good idea of what was creating that impact. And when they remove the owl, they realise that people only cared about the owl on social media. They've helped to really shape their brand and not this disruption piece. Some of that is probably going to annoy people because it might not be what people expect a brand post, but the cost of being a disruptor is risk. But it's calculated risk and calculated risk is a bold decision that marries up with impact and risk is worth reward if there's a clear post of goal at the end of it. Yeah. I mean, James Hodderson did this and then we'll me interview him from the Do This Not That podcast where he said, we've got all these stickers that we they gave, they do the swag giveaway kind of thing and they've got loads of things about reality TV and it doesn't have their brand on it. And people say, well, that's crazy. And he's saying, no, because we've created an experience and you're going to remember that experience. The risk is, oh, no one associates with the brand, but actually it's a very calculated risk and it's one that's really, really thought through as well. So, okay, really interesting stuff. That probably leads us on to the cost of being dull. So this was John Evans, so talk about this. Yes. John Evans, he has a podcast called Uncensored CMO and he did the Really Gate Talk and it was one of the most beautifully presented slides I've ever seen if that's not a really geeky thing to say. But something that I took away from his session, which he spoke about was that interesting content is content that denies an existing assumption because people don't like to be proven wrong. And I thought that was stuck in my head and he gave a great example of this. There was a campaign that was run by France during the World Cup and what they'd actually done is they'd showed clips of the women's team playing football, but they'd actually deepfaked it so that it had the men's football players on and it was generating all of this sort of content like about how amazing it was and then people could not believe it when it was actually the women's team playing. Right. It was a brilliant campaign. It was really clever. It's interesting because people would rather watch something called Listen to something they agree with. There's like this cognitive bias that says you're more likely to listen to content and re-continue you agree with. So actually if you make people think they've agreed with you and then go, well actually this is the opposite of what you think. That's going to get loads of traction because it's going to really ruffle people up and it goes back to what we were just saying from Jörlinga about taking the risk of upsetting people and that risk of upsetting people is maybe there's a risk of a wall basis for that as well. And then what was the other thing that came from him? So he then brought up on screen this anti-doll dial and it was measuring your content on this child of anti-dollness and there's five angles to it. So the first one is are we meeting them where they care and speaking to them in their language and obviously if you're not then why are you posting this content? Are we using the real bar to judge what's interesting or some invented one of our own? Because again what's interesting to you might not be interesting to others and the other way around? Are we showing real distinctiveness and character? And then are we using emotion, drama and storytelling and are we denying one of their key assumptions and surprising them? And I just thought that was a really good chart of the anti-doll dial. Yeah nice. And there's that whole piece that if you're dull you need to ramp up your spend. You need to throw money at it if you're going to be dull so that you've got to ramp up that accordingly as well. Okay, so that was some of your main kind of speaker highlights. What about a couple of quotes that you pulled out that you thought were interesting? So that was a diversity panel. That was really great. Just two of the leaders on that work called Natalie Doval and Bee. Natalie has a company called March Muses and Bee works for a creative agency called Gray London. And they were doing this diversity panel and Bee was saying how if you're going to make money from a community, you know the blind community or the deaf community, you need to make sure you're actually serving them. And she was giving some really good examples of how people might be trying to take a box as if they're serving the community where it's actually what they're doing isn't actually helpful at all, including Braille on signs that people can't reach different examples like that. But I thought that was a really nice takeaway. I think there's a lot of this going on. We talk about greenwashing, right, in terms of, you know, or we're very environmentally, and then I think that the same happens as diversity, diversity washing going on massively as well, but people are doing it to take a box that they're not actually looking at. What I always try to refer people back to it is that when you look at accessibility, for example, and you try and improve the accessibility of your curfews website to serve those audiences that would need an accessible website, you generally improve the website for everyone else, and you generally end up making the website a bit faster potentially as well, which will help you search rankings and so on as well. And it's like with design thinking, in design thinking, we tend to look at a very niche group, but actually by improving things to that niche group, we end up improving things for everyone as well. And yet you shouldn't be kind of making money for a community unless you are actually serving it as well. And also with the EU Disability Act 2025, accessibility has to be at the heart of all of your digital experiences. Yeah, and that was actually baiting to British law as well. So there are standards and those standards are actually increasing next year, which will put a link into the show notes as well, but it's definitely worth being ahead of the game with those, even if they don't apply to you, because it doesn't improve your website overall anyway. And then there was another quote which just really stuck out to me, and this was from Tom Fishburne, and he also goes by the market to nest. And I'll leave the link in the show notes to sign up to Zee Mone's letter, but he basically creates all of these cartoon marketing memes, and their great in his speech was just totally hilarious. But one of the quotes from his session was, "People don't want quarter inch drill, they want quarter inch hole." And it's just that refocus on it. You're not always selling your product, but you need to be solving your customer's solutions and focusing on their problems. We're way guilty of this. We talk 250 modules of eLearning, 300 podcasts and live daily sessions and all this kind of stuff, and the reality is, people want to improve their career and improve their life and make more money. So it's selling the outcome, that's massively important as well. So we've got some spots.
What light offers, I think, from semi rushes, what haven't we? - Yes, so after the conference, they kept emailing out some different offers. So there was a couple that reached my inbox few days ago, which I thought would be quite good to share. One of them was Swido. So see what you do online, the reporting dashboard, which you've spoken about quite a few times, for new customers, if you email
[email protected] with the code semi rush spotlight, you can claim $100 credit on your subscription, and then get Fluence, which are a company who connects brands with media outlets to publish sponsored articles to basically improve your reputation, visibility, SEO. You can get 20% off of a sponsored content piece. If you use the code, get spotlight online. - Yeah, and these aren't affiliate links for us really, not all that. This is just some offers we thought would be good for you. Okay, thank you for that, Lucy. Really great insights in there. Don't forget, we've now got our first audio certification live on targetintet.com. It's available for all the members. Membership starts at 20 pounds a month. We've got the buy, get your buster buy for you, letter on there and all that kind of stuff as well. And don't forget now every month, if you are a member, so you want a six or 12 month membership, or you've been a member six months, you get our monthly and at least monthly, we've done, I think we've done three already this month, but we're doing these half day master classes. So we did half day on GA4, we've got a digital strategy one coming up, we've had the chat, you can T1s and so on as well. And there's like nine or 10 brand new ones, which are now on the website for the first half of 2025. Brilliant, so you can go and have a look at all of those as well. They're really good fun. We have a big group of the audience coming along and interacting and chatting to each other and asking questions and actually answering each other's questions a lot of the time as well. So if you want to join that community and you want to spend half a day with me every month, what more could you want? Then please do join up. We're having a lot of fun with those and they seem to have got a lot of traction. We'd love to hear what you think about the new audio course as well, which I said will be live by Monday at the latest. And what did you think of an episode without Karen? Was it a far superior experience? Or was it sadly missing something? Let us know what you think as well. All answers are appreciated, especially those that infuriate Karen. So please let me know. Thank you for listening to Digital Marketing Podcast and we'll see you next time. [MUSIC]
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