447: Seed Oils, Raw Milk & Whole Foods — What Fitness Coaches Get Wrong

>> Sam Rodriguez. >> Yes, sir. >> Elite coaching academy Minty. Dude, I always get happy to see your name pop up in the community chat. You're definitely, I think you said it perfect just before we started. You're someone who's pushing your comfort zone. Joining the ECA. >> Yes. >> Being here on a podcast. >> Yes, sir. >> First podcast appearance. >> Yeah, first podcast, yeah. >> Welcome. >> Like, went right to the top. >> Yeah. >> Just like, I'm going on Elite Coach Cast. >> Yeah. >> All right. So something that strikes me about your story that so many other online fitness coaches relate to is the struggle to push your comfort zone to expand your boundaries. Maybe do or say your B things that are a bit uncharacteristic from others. >> Yeah. >> Did you see in the social media sauce chat earlier this week, I shared a clip from John Summit. Were able to see that? >> Yeah, I'm pretty sure. >> John Summit, the largest EDM DJ in the world. Talked about how he just started posting content that was cringe content. >> Yeah, that's right, that's right. >> When every person, every person who starts posting content is curating cringe content. Because you'll know how to make content yet. >> Exactly, yeah. >> We'll get super caught up because certain about the things that their family might think, the things that their current followers might think were the case maybe. So you join ECA, now you're here on the podcast. What are the mental conditioning things that you go through to make sure that you're always kind of stretching your comfort zone and kind of putting yourself out there a bit more? How do you make sure that you're doing that for yourself? I've definitely made it a point to post every day and try to post definitely more talking videos because that's definitely something I struggled with. It's definitely awkward when you're just talking to your phone and not to someone, but I have to try to put myself in the headspace of that I'm talking to someone. >> Yeah, I love this. So a hack that I used before I got comfortable, I guess, around the camera is in that phone, I would see my target audience. So I know you had two great successors with your mom and your sister. So in that phone, I'm just talking to my mom. And I almost sort of correlated, whoever my target client was, when I was big time bodybuilding coaching, I was thinking about the clients before they hired me, what did they need to hear right now? And that's the tone I would deliver in. Obviously the content of the piece was beneficial for that. That's the tone. That's how to word it. But the biggest issue that I find people do when they're new and nervous with content, Sam, is, hey, what's up you guys, or talking to you all, or whatever. Talk to you. Hey, I know that today you're struggling with, make this personal. >> Got it, yeah. >> I feel like you're just talking to your mom. Your mom calls you, she's frustrated with her nutrition choices. How you gonna talk to her? >> That tone, the delivery, maybe the message. Man, I find that really resonates with the target client. >> Yeah. >> Also, it kind of takes a little pressure off of you. >> That makes sense, yeah. >> For sure. >> Show up and perform, right? >> Yeah. >> Mm-hm. >> Do you ever feel like content is a performance? >> A little bit? >> No. >> Yeah. >> I think that's probably what makes people most nervous. Like, if this is the first podcast you know, but then you get thrust into a stage in front of 20,000 people with no prepping and you just got the mic and they're just wearing you to say something, it's like, well, that's gonna be intimidating. >> Yeah, yeah. >> So, I know you have conversations with your friends, with your clients. >> Yeah. >> That another big content act too, or two minutes and we got great content actually. All of the questions that you get through the week from your clients now. >> Yeah. >> It's turned into content. >> Yeah, that's a good idea. >> I would dare not do that. I never did that myself. Looking at the nature of online fitness coaching now. You could say it's a saturated space, but to us it's saturated because our world is immersed in it. Like, the reality is, if we went next door and knocked on the place next door and we're like, do you guys want online fitness coaches? They're gonna say, no, I have no fucking idea what that is. >> Right. >> Yeah, definitely. And if you're able to connect your message in a way that the person next door can understand it, can download it while you're showing the work you're doing with your clients right now as the tether point of that message. I mean, man, that's showing, you're in the mix. That's what you're doing this. Like you're walking through the trenches with people. And now you're open sourcing this information. What you gave your content, you're open sourcing that to everybody else. >> Yeah, yeah. >> A drystrust, exactly, right? With most people coming to ECASM, I definitely find that the pushing that comes for his own is their biggest thing. But you take a lot of pride in your approach as to nutrition. >> Definitely, yes. >> I think something we super-vibed with is the whole foods approach. >> Yeah, I think so. >> Dude, you noticed? It didn't hear application too. When you type out whole foods, you see it auto-cracks. >> It does, it does. >> And we're right next to whole foods. >> Yeah. >> Do you see that on the way in? >> I did. >> Dude, Amazon is controlling us, dude. Holy cow. Whole foods was a lot better before Amazon bought them. So do you have clients that come to you following like an I-I-F-Y-N, if it's your macros, that really like that approach? And if so, how do you kind of get them shifted around towards taking a more whole foods like approach and their diet and stripping themselves of the dopamine inducing ultra-process foods? >> Yeah, that's been something we've had to work with with a few clients. Just more explaining to them like why I'm doing it. Like explaining to them that if you just have protein powder and rice crispy treats all day, you can hit your macros, but that you got no nutrients from that. So I give them meal plans so they can have beef and eggs and chicken and salmon, and then they really start to get it once their digestion improves and once they feel so much better eating whole foods. I'm saying. >> No one has ever switched from processes to whole foods if that was. >> Yeah, no. >> And it never happened in history this planet. >> Yeah. >> And it never will happen. You bring them into the point about the protein powders. The bodybuilding community, I think people in general think like you need to consume all of this protein to keep the ball rolling forward. And it might peak of bodybuilding and we were briefly discussing it out there with the guys where we started when I was about 300 pounds. Dude, I was crushing 475 gram weight protein shakes a day. >> My gosh. >> My digestion was disgusting. >> Oh, I'm sure. >> I was never hungry. >> Yeah. >> You know, actually weight protein in a diet phase is a huge hack because it does greatly increase GLP activity and greatly decreases your hunger. But dude, I'm not quite sure what it is as an owner of a supplement company. Like, you start going over that two, three scoop of day marker and it's like something, something's off. >> Yeah. >> I'm not sure what it is. You have any thoughts about that? I don't know. >> I'm not sure because that's what I used to do before I knew any better. And I definitely didn't get the results I was looking for that way. Definitely not. >> No. >> Yeah, no. >> I got a lot of slack back in the day. Actually, me and Phil Viz became friends over this because we got into a gigantic argument back in like 2019. >> Oh my God. >> Oh, and a bodybuilding forum. Back when bodybuilding forums were dying but like they were a little bit better. Phil Viz and I get in this gigantic fight about I loved protein bouders. I was peak bodybuilding time. >> Yeah. >> And Phil Viz, you're not getting anything from those. And I was like, well really, I got two bodybuilding overalls. This is that. I was just fucking me in. And you know, it's funny because now, oh, I was wrong. >> Yeah. >> Phil was right. >> Yeah. >> You're not getting anything from that. >> Protein powders are great to help enhance your ability to hit that protein goal. >> Yeah, exactly. >> There may be great first thing in the morning if you're going to train fast. Although I like prime potion with EA's there. Post workout, they're pretty good because I don't know about you, man. I'm not hungry after a training session. >> Yeah, it depends usually not so much. So I mean, there's definitely cases where you can use it to help you but just in like certain instances, like you said. Like if you really like need to use it, but- >> It's a supplement. >> Yeah, exactly. >> I was just a diet. >> Okay, I was too and that's where I had made the mistake. >> It never worked. >> No, never. >> There's something about amino acid diversity. And that's why I like, I hate to just white meat only meal plans. Like these prep meal plans that have turkey meal, one, three, and five chicken meal, two, and four. You're getting no amino acid diverse. You're missing a lot of nutrients. >> Yeah, turkey aren't full of nutrients. >> Yeah, that's what I've also learned recently as well. like, because I used to have like way too much like chicken and now like every protein source I have is different. Yeah. And do so such a big difference. No one has ever gotten in shape for a bodybuilding show by eating chicken rather than 85-15 beef. And there would be like, "Oh my God, but the fat content, dude, I had this dumb ass dude arguing with me on Instagram the other day about how bodybuilders don't need cholesterol. People who use PEDs don't need cholesterol so that they don't need to eat saturated fats." Oh, well. And I was like, "Dude, this, so dude." "No, we know better." "We already know better." Do you know what cholesterol does in the body? Yeah, that's like, what makes your muscle cells? Yeah. What makes your immune system help your body recover from a training session is cholesterol. And then there's the other cohort of dumbasses who's like, "Well, brain cholesterol, brain makes your own cholesterol, doesn't need body's cholesterol." Amazing thought. Man, if only there was this homostatic environment that the body lived and where everything responds to everything else going on in the body. So if you think that you can have low body, neck down cholesterol, and your brain is just making its own fucking cholesterol way out of balance with the rest of your body, you are completely moronic and we have nothing to talk about. Yeah, that's not how your body works. So this guy's pissed because I'm suggesting, yeah, biolers, he's saturated fat in their diet. Bodyolers, you know, mega threes. They come on. That's a completely stupid and idiotic school of thought. But the issue becomes, like, Sam, a lot of the clients that you work with, that you work with a lot of gin pop. Yes, yeah. They think cholesterol is bad. Yeah. Do you ever have to have the chat with them? Like, or how would you approach that chat of like, these people have been indoctrinated for 40 years into believing this thing is bad for them. And now you're, Sam, the online fitness coach, who these people don't even know what that means is coming to me. They know like, cholesterol is good for you. Yeah. Have you thought about how you'd approach that? Definitely, the person I've had to have that conversation with is my mom. Yeah. Because, but more because her, her HDL and triglyceride levels, like that ratio was wrong. That was out of whack. But I worked with her with her diet and nutrition and some supplementation to get that back in order actually. Very good. Yeah, very good. That's very impactful too. Yeah. Yeah, that's just one of the moms TGHGL ratio and you're literally lowering her risk of heart attack. Yeah. That's impactful work. Yeah. So that had to feel good. Oh, definitely. Yeah, definitely. And then, yeah, and then I got her off her statins. Dude, let's go. You're so nuts. Let's go. Yeah. Hi. Yeah. Like you really did. For people who aren't super familiar with what that means, view HDL. That's high density lipoprotein. There's high density lipoprotein. There's low density lipoprotein. Low density lipoprotein is LDL. Yeah. How's it people think is bad? It's not fucking bad. It's wildly important. Caries, vitamins, minerals around the body helps your immune system. It helps your body recover. Yeah. Unbelievably important. HDL is like, view that as a protective coating for your body. Yeah. And then, yeah, let's go down a bit. Tryglycerides is essentially a measure of how much fat is going around your bloodstream. Exactly. Yeah. Just that right there is like clearly not good. The higher triglyceride ratio you have, not good. Yeah. But with triglyceride, it increases a bobe, which are the small dense particles that cause damage. And our vascular system, mainly the arteries. And then there's two other big issues that we have here. Sam, something you're going to realize in a client you work with, as you continue to get more and more with your work, is the amount of doctors telling their clients, their female clients to only take vitamin D or vitamin D3. Yeah. And no K2. Yeah, I've had to tell people to do that as well, yes. Mind nummies. So we have high abobe causing issue. We have a lot of fat going around the body, causing damage. And the arteries and the endothelium. We have triglycerides, high triglycerides, fat going around the body. We have low HDL, which is the protective mechanism of your vascular system. And then on top of this, your causing damage, body brings in the LDL, patches up the damage. And then we have vitamin D having us pull in more calcium from the food we bring in. And without K2, that calcium goes anywhere and everywhere. So if you already have damage going in your artery, you have LDL going there. Well, calcification of our vascular system very much so occurs and exists. And we're still over here demonizing LDL for fixing the problems that you're putting everywhere else. You just add in vitamin K2 by imminent nutrition. We just launched it last week. And also, our D3 and K2 is the only one that's going to be properly dose. So why are all of you companies out there under dosing K2? It makes absolutely no sense to me. That K2 drives the calcium into bones. Yeah, that's where you want it to go, exactly. Well, we've got teeth problems. We've got bone problems. You would eliminate 80% of osteoporosis in the world if people took vitamin D3 and K2. Yeah, it's easy. Yeah. I have a question to run value. Okay. I have a. Our dairy situation in America is not great. Yeah. Yeah. You know, A1 cows aren't brought up the best, raised the best. A lot of people have this issue with it. You know, so we've restored to the veggie options or the vegetarian options or whatever. Because I drink a half gallon of milk every single day. I just love milk. Yeah. Brother, you look at it and show what a half gallon of milk to crush on this. Like Ron Burr and me. That would have made for great content. It's so hot today. God. It's crazy hot. I'm just going over here and I'm like, whatever, it's hotter here than in Dallas, for a thing. No. Yeah, he definitely is hotter. He is. Just a little bit. I mean, just a couple. It's good. Yeah. So, the less milk we're drinking, I'm not saying that this is a direct correlation, but you are getting a little healthier. Yeah. You don't have high calcium levels. And if you can have some calcium, some dairy, dairy has a ton of nutrients and a lot of, if you're somewhat as easy as you're going to say, you've been drinking there for 10,000 years. Exactly. Yeah. We should probably try to keep it corporate. That's a bit newer to non-easy and European individuals. But you've got bone problems. You've got teeth problems. We're drinking almond milk and it's like, man, we're kind of setting ourselves up for a lot of issues. But then you'll answer is, if you have gut problems with a one dairy, number one, contact me or Sam. And if he contacts me, I'm going to get you in contact with Sam. But like, when you'd fix that, you can drink milk. I promise you you can drink milk furthermore. A two dairy. Dude, I'll get a couple things of goat milk per week. It's like 13 bucks for a half gallon. Yeah. That's unfeasible. You can't afford that. Yeah. You can't just ask one of your clients to start dropping 26 blocks on a gallon of milk a week. Yeah. You can fix the issue. But do you see any solution there? Other than you need to fix your gut microbiome. Yeah, definitely starting with your gut health, for sure. Yeah, definitely. I mean, there's already a problem with the pasteurization of milk and that probably causes a lot of issues. That's why I prefer raw milk. Dude, I don't know much about raw milk. Oh, yeah. Just because when they pasteurize it, it strips a lot of the nutrients out of the milk. So that's why I prefer the raw milk because you get a lot more minerals and micro nutrients in that way. The pasteurization process, they make it super warm, right? Yeah, exactly. It kills all the bacteria, but it kills the bad end of the good bacteria. So it's like when you nuke your gut, like if I get a super serious side of okay, so the gut health fits, that nuke's gut. It just needs everything. Yeah. So similar. And like you rebuild it back up. That's not a good approach for us to distribute milk to a country. That's interesting. But the hard part is with raw milk to get, I don't know much about this at all. You can educate me here. With raw milk, people say you can like get sick from it or you can like, whatever. Yeah. Because the bacteria. Yeah, I think, I don't know like too much about that, but I think that might have just been more used as like a scare tactic like a hundred years ago or whenever when they started pasteurizing the milk. Makes sense. Yeah. I wonder what other countries do who don't have the same pasteurization process as we do. That's something I would love to look into. Yeah. I love looking into like how seed oils like countries with higher seed oil intake, like how they're skinnier and healthier than we are. But like that's a pretty easy one because the seed oils matter one and if they're the amount of little egg acid that's in them. But two, I mean, how much of its oxidized? See the issue in America. I mean, if you're someone who say that seed oils are like perfectly fine and well, then I'm assuming that you're saying the oxidized seed oils are fine and well and that high little egg acid seed oils are fine and well. And that is just, that is this factually so incorrect in misleading. I think it's the reverse way to science based people versus people who think about human biology. Yeah. Like a lot of the science based people like love coming at me referencing literature. And I love, I love sending literature back to them that it poses their literature. And just explaining this is biology, brother. Yeah. Like this biology works in this manner. Yeah. Science can, is very easily manipulated. Yeah. Yeah. Because then, and then it just depends like on how the study was done and then the sample size and all that can be changed like, manipulate their outcome. That's a great, great fucking point. The C-doil studies that are, you know, trickled down from a $200 billion per year mega corporation that the government, I should not say. You know, we need to. They want to. Yeah. I'm gone again. Yeah. This is why I get kicked off half like it's a them thing. It's a me thing. $200 billion your industry. Yeah. And then people come in my DMs when I talk about it and I'm selling a $20,000 or a $10,000 or a $6,000 program. Yeah. Well, you're just trying to sell something. Brother, $200 billion. Yeah. That's run by the people that were told to hate. Yeah. And you're just going to let this happen and think I'm selling you something. That. And just, yeah, that's definitely, I was going to say that it's also the pharmaceutical company. I mean, how many billions of dollars do they make? And they don't want us to help people so that then they don't make money. People. Exactly. You look at statins and inside of them, sounds like 30 billion. They're making $200 billion. Yeah. Of course, they don't want you to know the oxidized cereals or cereals higher than like acid or bad for you. But like if you understand one, I mean, if you just simply understand how cell membranes are formed, how mitochondrial signals are sent. If you simply understand how metabolism works, how your thyroid makes this T4 hormone, it will tie a little bit of T3, but T4 hormone. And then this hormone is to go down to your liver. And inside of your liver is supposed to be converted to T3. Yes. And then what happens is your liver is essentially minus any of it. Your liver is essentially a quarterback looking for an open receiver. And that receiver is a place in the cell that will pop up to take a T3 in. It also takes RT3 in. It's like C-doyl is increased for VST3. High little egg acid intake from oxidized C-doyl does raise RT3. At any time your liver stress raises RT3. That's your liver turns T3 into RT3. It just essentially doesn't have the T3 to become active. And it tries to pass this T3 into one of these cells. And the cell takes it in. And then the T3 elicits its response. Yes. And so this process gets destroyed without healthy mitochondria with high estrogen, with insulin resistance, high triglycerides. It gets destroyed by high oxidative stress, by inflammation. Yes. A fuck-do-high amounts of oxidized, linoleic acids calls in your body. All of these things. How in the world can you sit there and act like you're coaching people with good information and say that these don't have an issue? Like, yeah, it's mind them to me. But the origin of this was I like looking at how other countries handle their seed oils, their carbon take, and you have to have more seed oils. And like, Japan, they have, actually that is an unfactual statement. I just became an expert on this because someone was arguing with me about Japan. It was either per day or per week. Four hundred calories from seed oils. In America, it's an average of 1,300 calories. We're not even close. Oh, wow. We're not even fucking close. But like, you ask, you know, fucking, Susie Joe and she'll be like, well, Japan eats more seed oils than we do and they're healthy and they live longer on this stuff. And maybe they can assume more, I'm not sure where that came from. Like, that's not really happening real time. We fry a lot of food. We have shit hidden in so many foods. And then we blame sugar and it's crazy because sugar intake is declining. Quite rapidly right now. Oh, is it? I didn't know that. Oh, B.C. He's still fucking climbing like a motherfucker. I knew that part. There's no correlation. Yeah. We don't see any correlation. Let's check the motherfucking graph that I share all the time about seed oils in obesity. I mean, we've got 60 motherfucking years. Yeah. We got 60 years of these going and these, is that, what's this called? Is that linearly with each other? Like, parallel? Apparently. I don't know the right word is. And they're like, no, sugar. Yeah. Like, my numbing to me. So Sam, you're going to get a client who comes into you and client's going to be struggling with maybe some weight loss resistance. Yeah. I'm assuming when you look at your highest lab work, it's like, well, you've got estrogen dominance. You've got estrogen dominance. Welcome to the E2 dom show. Yeah. That's a good one. What's some of your first movers when you start working with a client who has some weight loss resistance? The whole food's being one. Yeah, the whole foods. Definitely getting them on a lower carb diet. Obviously not forever, but just to fix that right away. And then what else can we do? I'm trying to think of what else I've done. Something. Oh, of course. Yeah, sunlight in the morning. Yeah. Definitely sunlight. Incorporate grounding. That's always a good one. Let's see. Are we working out? Yes. Oh, no, that's a good point. Yeah, I usually get them on a good training plan. Yeah. Yeah. And I try to, I mean, it depends. I kind of deal with people that are a little bit busier. So obviously they can't spend like two hours in the gym. Yeah. But at least working out for like 45 minutes to an hour. I really like getting them to nail their form. Because obviously if you're shorter on time, once they can get their form down, I try to do intensifiers, drop sets, or even rest pauses sets to have them really training hard. Yeah. I love that. Obviously you suspend two hours in the gym, hour and a half, two hours. Just they're all the fucking time. Might as well slap there. My day is now, I mean, sure you see me talking about this, it's 20, 30 minutes in the gym this morning. It was like, I literally had 12 minutes this morning. I sat at timer for 12 minutes and I did a dips to a cable, lap pullover. Okay. Those are the only two things that really had access to our right next to each other. Okay. And I just didn't stop for 12 minutes and did this like, I got, I think I got like eight sets of each in. Yeah. And at the end, I'm hitting like two sets of two reps of dips, I'm so toast. Dude, really freaking busy people can make this happen. Yeah, that's what I try to explain to people because they, I think they think they need to spend, you know, the hour and a half or two hours in the gym to make progress. But once you can, once you know how to train hard, you like, don't need that much time. Yeah. You can, you can do just if like a few like 30 minute workouts and like, really make progress. I couldn't agree more. Yeah. You can train two or three days a week and we make good progress. You do have to nail the nutrition. Yeah, definitely. Yeah. You can hit 80% nutrition. We train three times a week and we can like get after it a bit more training. They do, you're going to make progress. A way that I like teaching intensity that I want to hear how you like doing it. Okay. We're going to go into the gym where I set this finite amount of time and we're going to super set like this. We're just not going to stop moving. And no, you're not going to bench 405 pounds for multiple sets of 10 reps when you're doing this. It's like you're just not going to be able to fucking get that done. Yeah. We're going to go and we're going to get done as much as we can get done in this condensed amount of time frame. Yes. And then an easy question to ask is after like your third round of super sets that you felt pretty exhausted, yeah? Yeah. Everyone feels fucking tired of that. Let's see if we can go so hard on the first set of the first exercise. To where you feel as close as exhaustion as you were after that third super set last week. Let's see if we can get close to that exhaustion on the first set that we do this week. Yeah. And then we keep super set like we keep going. Yeah. And then you keep going. And this is super easy way to teach intensity because it's hard to sit there like watch it's top of mind so they have dumbbell press. And then you see on a dumbbell press isn't going to serve everyone the same way as a body ruler, right? A 40 year old woman doing a dumbbell chest press. Like there's a certain level of intensity. It's like this is good enough. And like we want that to be pretty hard. Yes. Like we want that to stop when it's like the last safe rep is probably a play start. Yeah. So stop. And then we're just going to move on. We're going to keep going and get the heart rate up. Man, I have even my body boys, even Reagan King who just won the National Championship last year. I think I have him stripped at like 40 minutes a day or no. 40 minutes of transcession three days per week. And I share any recent pictures of Reagan King. But that guy is fucking gigantic. At the movies like 280. Oh my god. Just gigantic. Great lines like still in good shape. They. you can get that done. Yeah, and anyone has that time. Exactly. I just like to get them to get the movement sound first and then you can really, really get that intensity in. Yeah. Because that's where I've been at with my sister because I've helped her because she's just a stay at home mom and so she only has like I said like 30 to 45 minutes a day to work out. I mean she just works out Monday through Friday. So I kind of have her on the upper lower split and then I just got her dialed in with her form and now she can, she understands like how to, to push herself to get to those like grinding reps. That's amazing. When you learn to get to those grinding reps too, I think there's a really cool just overall life positive effect that happens. I've like to, I grind it out. Whatever that size is. I grind out all these hard reps. Stay on this. Yeah. So what could possibly be harder the rest of my day that comes my way? I push my, I chose, you're out there with her. Yeah. She chose to push her body to that point. Yeah. Yeah. You coach like you empowered her to do that. Yeah. Like without you, she wouldn't be doing that. So you empowered your mom to fix her triglyceritis, she'll raise you and get all statins. You prolonged her life and quality of life. Oh yeah. You taught your sister how to do such hard shit in her training session that the rest of the day is just going to be a little bit easier. Like stress tolerance is higher when you do a lot of hard shit in your training session that you choose to put on yourself. That's great impact. But not my challenge for you is more and more and more people need that impact. Yeah. Yeah. So right now, um, have you, have you done any lead magnets since I started talking, talking, teaching you guys about lead magnets? Um, yeah. I've done a few good. I need to try to, to push those out like a little more. Yeah. For sure. Yeah. Next week's masterclass by time this comes out. Mass classes over if you want to, you can sign up for ECA. Yeah. Um, and get it. But next week masterclass is about putting together amazing lead magnets. Okay. Like really fucking dial lead magnets that always convert. Okay. Um, I think that's super important because in online coaching, there's so many people are sitting there waiting for people to raise their hand. Yeah. I want to coach. Mm-hmm. That doesn't exist. Yeah. It exists when you have a lot of reputation and a shit ton of years under your belt. Mm-hmm. But before that, like, you have to go get those people to show you that they're interested. Definitely. And then you get them raising their hand through what you deliver through a lead magnet. Yeah. That's what I've, I've learned as, um, definitely happened to like go to reach out. Yeah. Absolutely. Yeah. Definitely. So like, you know, I think everyone who follows you should get a message. Like every single person should get a message. Just open up the chain. Dude, so this week for reference, uh, we just close a very big week. We got about 150,000 dollar a week is our biggest of the years so far. And insane. Mm-hmm. Every single one of those leads signed up this week. Mm-hmm. Came from cold outreach. Well, I guess I guess not cold. They followed me. Yeah. And then my saturday, my setter team hit some up. Oh, really? Okay. Yeah. Every client who signed up for ECA or one to one with me came from the DM. Yeah. Every single person that follows you, the DM is simple. Hey, Sam, uh, it's Alyssa. I'm Justin Zlyazon. Are you here looking for some specific or what piece of content you went? Mm-hmm. So then they're not talking to me. That's important. Everyone who listens to this has setters. Stop making them try to act like you. Oh, this also sets an exclusive precedent on your time. Oh, okay. Dude, to be honest, a little hack. I'm not going to tell anybody except you and the 8,000 people that are going to listen to this podcast. Why not go ahead and act like it? Okay. Why not make it? Yeah. It's you. Hey, Justin, uh, this is grace. I'm Sam Zlyazon. What brought you here? Okay. Was it a certain piece of content? Are you looking for someone to help? Oh, yeah. That's a good way to put it. Yeah. So there's no pressure. There's no sales pitch. Yeah. We're trying to figure out what are you trying to get out of this? Yeah. I think I've, I haven't taken like that specific approach, but I've definitely been messaging, just going on messaging people and just being like, Hey, how's it going? Like kind of just over and like not trying to sell anything. I'm just opening up a conversation just to talk to them. And then if it can, if I can take the conversation towards the coaching, that's cool. But if not, then I'm still having a nice conversation with someone. I love this. Yeah. What I would also assume is you're not the only one having a nice conversation with them. I mean, yeah, for the reason. We see 10,000 advertisements today. And every time Verizon pops up, they got a special deal going on. True. And every time Chipotle pops up, they wanted to give to you 10 bucks for referring to their Chipotle rewards app. Yeah. So Chipotle is asking for things. Why don't you? Good point. That's a good point. Yeah. One of two things going to happen. Yeah, you know, I would love to get more information to fuck off. Yeah. Okay. All fuck off. Yeah. And I don't care. Yeah. You're still following me. And I know that I have to waste no time with nurturing this. You told me to fuck off. True. That's a good point. That's a good point. So if I was just starting out and trying to like get a reputation around me, what this is the power of a podcast. So, Alissa is a, how she's so good. People get, people don't want to hop on a call. We don't try to get them on a call right away. We don't have a booking link. If you go to my, in my bio, you can't book a call with us. We qualify you based on how fucking serious are you in the DMs? The setters for. Okay. We're going to build a connection with you before we get you on a call. Yeah. Because also, if someone books a call from you from your bio, yeah. You know nothing about them. Your intake form can be rock solid and you still know nothing about them. You don't know this human being. Say you hop on a Zoom call and there's no background. So this is why the 30 day audit study for all the new ECM mentees. We have, we have our GHL system set up. That's our CRM, our client relations management. GHLs go high level. Yeah. So Drew can hop on the phone with everyone and have the whole conversation that Alyssa had with this person before the book a call. So Drew knows everything that they've shared with Alyssa. Yeah. Yeah. That's a cheat code. Definitely. Definitely. I mean, what a hack. So now there is, there's this very well robust kind of run sales process. We're not really being sold. We're just showing you how we can fix the problem. And at the end, if you want us to fix it, we'll fix it. And if you don't want us to fix it, or if you can't afford us to fix it, then you guys fix it. That's where ECA coaches get leads. Yeah. And if you don't want us to fix it, dude, that's okay. But Sam, when we look at pro long data, track to over 10 month time periods, everyone who gets off a call and doesn't want us to fix it, at least continues opting to lead magnets or they become a client. Yeah. So you're still nurturing. They didn't sign up now. They're gonna sign up later. Yeah. Yeah. So like I would love to see you implement that like right away. Okay. For sure. Gigantic. And you can sign up for free, go high level account until you have like a hundred contacts in there. So like that's awesome. Oh yeah. Yeah. And you just like keep it all super organized. Okay. I think that could be huge for you. I think for everybody. Yeah. If you're someone who has like 800 followers and it's like, well, no, it's gonna do what? Dude, that does not matter. If five new people fall you week and you establish connection with all five of those people at some point they're gonna have a fitness question which is why they fall during the first place and they're gonna hit you up. Yeah. Exactly. And then you get to bringing your expertise about nutrition. Yeah. And start kind of taking over the conversation from that. Exactly. Yeah. So I think easy place for you to go ahead and start getting like more wins there right away. Outside of your mom and sister, you were talking to me about a client you were helping lose 20 pounds. I can't remember the exact story you were telling but there was a client. You remember that story we were talking about. I think it was in there kind of with your tendonitis. Yeah. Well, there's a 20 pounds in 12 weeks. Oh yeah. Dude, that's baller working out at home. Yeah. Yeah. Do a lot of your clients work out of home? Just a few of them. Just a few of them. How do you go about that? I mean, as long as they just have like a couple dumbbells we can I can program something for them to do. Yeah. Yeah. Right. You apply metrics or like any running or like any it's just a pizzerial. Yeah, it kind of depends. Yeah. Sometimes like stuff like that or more like single legs like single leg rdls like superseded with like body weight squats or lunges. Yeah. And then definitely like a lot of like yeah, definitely a lot of body weight stuff. I love this. Yeah. Sam, how did you get into coaching? What was your genesis end of fitness? So I mean, I've been you know in the gym for like 10 years now and my first few years was kind of like everyone knows. Like I kind of I guess I got lucky right away learning how to track my macros but we are kind of already went over where I kind of messed up on that part but um but um because I just when I first We're sort of working out as a-- I was just working out with my friends in like their garage. And then I moved, because I'm really from California, so I moved down to Long Beach and then started working on a gym and met a guy that got me into powerlifting. So then I did powerlifting for a few years, got a powerlifting coach, competed in powerlifting. And I was like, that's cool. But then I was kind of like the just the stereotypical like kind of Shelby power lifter. So then I was like, OK, now I need to kind of clean up my diet. So then that's when I hired another coach to help me, like actually learn how to eat the right way. And then got into good shape. And then-- but after doing that, that's when I started dealing with the tendonitis in my knees. And I just struggled with that for a long time. And then I actually was working with my coach Ross. And then I really started working more on like foam rolling my quads and stretching like every day, like I had to make it like a point to do that. And then also, I kind of like the Dante Trudeau was like stretching after you workout. Yeah, I feel like that was another thing that really helped my knee pain. Like as soon as I was done like hitting quads super hard, I just hit like a squat for like a minute. And man, that changed everything. Along with like the couch stretches and foam rolling my quads like adamantly every day. Because I went from like, I couldn't even squat like two plates without like knee pain for like till I squat at the next time. To now I can squat like 365. Dude, that's awesome. Yeah. Well done. What's the couch stretch? You just-- you can put it like your foot like on like a seat or something. Oh, you're kind of going to-- Yeah, and then you kind of go into like a lunge. Or you can put your foot up against the wall and kind of lean back. Makes sense. Because usually, at least for me, because I'd like put tendonitis. So my rec fem was tight. And so your rec fem, you know, attaches from your hip down to your knee. And so it was just so tight, it was like pulling my knee cap out of place. And then my patellar tendon was just causing like so much pain. So like the bone was like, I'm fucking crack. Is that kind of what it felt like? Or what was the feeling you were getting? Dude, you just felt like someone was like, stab me in my knee. Just like-- Yeah. Repeatedly. Yeah, just keeping it there. So I would like power through my squats, but I'm just like, oh man, I probably shouldn't have done that. Yeah. Dude, right. I'm about to meet you. I had logic. I just power through. I'll put some fucking wedges under my heels. I'm good. Yeah. God. That was actually another thing that helped me is like working on my external rotation and proper bracing. Because I was also not bracing the right way. So my hips were-- I was losing my brace. And then my-- since my hips were turning, then it was causing more stretch in my rec fem. So I fixed-- it was a multifaceted approach to fixing it. If you have a five-step rundown of these, are the three to five biggest movers. Obviously, the stretching was a big one for you. What else would you say really contributed to you being able to fix your patellar tendonitis? Yeah, definitely the stretching, the foam rolling. And I thought I had pretty decent form for my squats, but just making it even better. Like the pressure in my foot and my bracing. Those are like the two big things now. And I think when I'm squatting, and that has also kept me from having knee pain. That's amazing. You still have none. Yeah, I can still just do whatever. That's incredible. Have you been able to help other people with that? Like, have you had anyone else reach out? I haven't checked back with them, but I've definitely given my advice to a lot of people. Dude, I think that's kind of it. That's a killer content approach right there. Once a week, how I heal my patellar tendonitis. Yeah. I did make one real about it already, actually. Good. So something I love doing, another content after coming, talking about the same thing, 20 different times, post all 20 of those. And every time you'll say it a little different, you'll present it a little bit differently. Every time I talk about cholesterol and audio, how many times I've been on 100 podcasts this year to talk about cholesterol and audio. But every single time, it's about something different. OK. Yeah. I also think it's cool because you're an emotionally intelligent person. You have high critical thinking abilities. So you're going to be analyzing in real time, realizing, like, oh, like this little bit. Let me pull this little piece in here. Maybe re-remembering other things that you did in the moment to help it. Yeah. But Sam, what are the biggest? You want to talk about a niche of people that every single online coach can attack. When did you feel the most pain? Yeah. How did you get through it? Every-- you know, Eric Aguilar, who's in ECA, he is like the pain resolver. I made him his 30 day outline to become the pain resolver. That's his passion. That's what he loves doing. He loves helping people get through pain. OK. How far pharmaceutical companies get so gigantic with OXCON, right? Yeah. Because they're taking pain away from people. But at the time, it was a pill craze. And now everyone knows that that was bad for us. Yeah. So now we're back to the basics of biomechanics working with our musculoskeletal system and our physiology, manipulating that to heal it in order to not have pain. That's an amazing angle for you to attack. Yeah. It's an amazing angle. There's something about being a generalist when you have a shits on of clients is really good. I would say someone who's-- if you're a similistious podcast and you're under $15,000 a month as an online coach, I think I would take-- I would take that piece of advice right there. When was I in the most pain? And how did I fix it? OK. And let me focus on this one. And that will take you to 15K a month. You say enough? Yeah. You show enough results. Yeah. You get people into door. The other cool thing about pain people is, if you're in pain, everyone wants to be out of pain. Yes, definitely. So man, it's awful. If that line doesn't hit, you've never felt pain for it. It's amazing testimonials right there as well. Yeah. And there's nothing that drives like testimonials drive. That drives traffic. That drives more people to trust you. And so I think that's an amazing approach for you to take because I had-- I've had 10 and I just fucking everywhere. And it's like, man, in the moment, I was just desperate. I was so desperate. And I was doing the chiropractic work. I wasn't doing the PT work that I should have been doing. I was doing chiropractic, I was doing the peptides. I was just being dumbass. If I would have hired someone like you to take that over and coach me through that, I would have gotten so much further, so much faster and not had all the injuries that I had for bodybuilding. Yeah. Because of that. A cool group that I like being in is, hey, after your body burning crap, you might have won, you might have lost, but your coach fucked you up. I'll fix you in four months, and then I'm a sin showing your way. But just don't come back to the coach and fuck job like Jesus Christ. Yeah, come on. All right. Or do this. You hired me after the next one too, I guess. Yeah. And then you're right. But that's a fun place to be in. I just fix people's pain. Yeah. Because what you did there, that same rules apply everywhere to all people like us. For sure. So that could be really good for you. Yeah. And especially then backed by your nutrition knowledge understanding the whole foods and how we can alleviate inflammation, how we can get more bio-flowing, how we can support whole body nutrition and asset diversity. I do all these things are big and moving for sure. Definitely. So I would love to see that. If you were on my fitness coach and you're working a job, you're trying to get out the job, whatever, what's some things that you would do right away other than joining C.A.? Like, why are some things you would do right now to start getting that ball moving to become a profitable life in this coach? Definitely. Don't be scared to start making content. That's a huge piece of it that I've had to learn. Is he really just got to put yourself out there? Because you can tell some people, but no one's really going to know. Because you're going to have to constantly put it out there that you're doing it. Yeah. It's sane in front of mine. You always have a safe front of mine for people. Yeah. The Twitter LinkedIn threads automated machine that I have coming for you guys. That's the mass class that I wrote on that mass class. Yeah, that was last week. Yeah, last week. The last week, last week. Yeah, yeah. I was driving, but yeah. That's it. Yeah. I appreciate it. Did you have a video on? I'm a fucking-- Yeah, I did. I did. I don't talk to black screens. I'll kick a black screen out of the pattern out of the mass class. I just don't do it. No, I had my video on. Good. I just-- I wasn't talking. I think that that's something that can help you tremendously as well. I mean, it's just on a medium top of funnel outside of Instagram. Yeah. That's the other thing I've had to learn is just like all the business side of it. Because obviously, I've been helping people and I've been kind of that guy in the gym that tries to give advice and whatever be helpful. And so I can do all that stuff, but I didn't really know any of the business side. So that's what's really helped me is all the business aspect of it. And especially like branding, trying to really stand out. That's what I-- Dude, so you have this unique look. Have a unique story. That is a lot of your personal branding is done by you showing up. Yeah. If that's what people say that already. - Yeah, good, good. Like get people, it looked like you to help you take them out of pain and get them jacked. Like that's the same blueprint you've followed. So it's kind of, it's easy to do that. I think all my coaches, they think about like the crazy physique enhancement or performance or whatever. Let me tell you, I've had multiple top 10 people at the Olympia of 11 pro shows of 21 pro cards. The pro cards against people hiring you a little bit, not much. I get fired after a client wins a pro show way more than I get hired. - Oh man. - And after an Olympia? I never lost that many clients before my entire career. - Really? - After the first time I want to top 10 at the Olympia as a coach. - Oh, though you did, okay. - Oh my God. - Really? - Standard. If you're a low performer in your coach, has to look at your check in and then look at this check in this top 10 in the world and you're not performing, do your confidence because the shit, like it makes people feel bad. - Oh, okay. - Well, when I was a huge, I'm bothered that my coach served me great. - Okay, that makes sense. - It served me so well. 'Cause you're cutting out the people that aren't fucking serious. My goal is winning championships. And you think that that gets you a shit ton of clients. It doesn't. It doesn't. What gets you a shit ton of clients is when you take a normal person and you make them healthy, pain free, change their physique, change their approach to food, change the way that they view the gym, you empower them when they're confidence. But you give those things to a normal person who's not a competitor and that gets you fucking clients. - Yeah, that's exactly what I'm trying to help people with. Yeah. Two ECA questions for you. - Okay. - Since joining ECA, what are the two or three biggest things that you've loved the most about our work? - Definitely, like I said, the business aspect of it, because I really had no clue what I was doing on that side. And then also, I just kind of geek out on all this stuff so just all the, everything I've learned is just so great. And I forgot to mention also when I helped my mom, all the modules about the gut health and stuff. 'Cause I don't know, I'm not sure if she really, she wasn't diagnosed with SIBO, but I think she probably had it. But I've gotten that like taken care of, 'cause she had like this gut problem for like a few years where she like, no matter what she ate, her stomach was messed up. And now I got it to like, you know, modifying her diet, we did like the low-fat, fat-map diet and changed some stuff. And then slowly been reintroducing foods that she liked and now she can actually tolerate it. - Dude, yeah. That's amazing. - That's been pretty great too. - It's fun having that power, huh? - Yeah. - 'Cause I feel like a wizard. - Little bit. - Damn, I'm like this. - Yeah. Harry Potter was just a story about me. (laughing) So that, like if you have, I think that was like one of the things that like made me want to sign up for ECA for sure, was just to be able to help the people closest to me. Like first. - Yeah. - That's impactful. I love that. And then if somebody is on the fence about like, ECA, Justin talks about it a lot. These people seem to do well, but I'm like overwhelmed. I'm not making much money online coaching. It's an investment. What would you say to them? - I think it's definitely worth the investment. - Good. - Yeah, definitely. - Good. I appreciate that. Well dude, Sam, I appreciate you driving down. I think that this is fantastic stuff. Something that I've learned about you. I've told Sammy this too before. Sammy's here. I told Sammy this about Sam. You always ask really good questions. But I know that there's more questions that you want to ask is sometimes things that you want to bring up. And I think you hold yourself back from doing that. I want you to fully unleash. - Okay. - You've got a lot of ability and you care about this a lot. - Oh yeah, definitely. - And you're passionate about helping people. - The passion can't be faked. What I hate seeing is a passionate person get beat in terms of income by someone who's just a shark but not very passionate. So I want to see more shark out of you. - Okay. - I'm gonna fucking attack. I'm proud of the content. I'm proud that you're posting something that you don't know that all of you who come down here who didn't sign up after the 30 day game plan started. - Yeah. - I'm gonna give you a 30 day game plan. - Okay. - So right after this, I'm gonna say to you over all the steps for that. - Okay. - And I think you're gonna be mind blown. - Okay. - I think you're gonna be fucking mind blown by how much is in this. - Okay. - That's another thing we got. - Earlier the week, Drew was asked, is Justin actually customized all these 30 day game plans? Yes. Every single step in task is fully done by me. There's 150 tasks over 30 days that you're step by step broken down. And once AI can help you with, I give you the AI prompt. Do they take me a long fucking time? - Yeah. - Like six, eight hours. I've definitely learned from what you shared with us. You have to be really good with those AI prompts. - You. - Yeah. That's definitely helped too. Yeah. Sometimes I have a hard time expressing myself with writing it out. But if you can, one of the prompts you had shared, I just kind of put it out and then it, oh my god, it helped me so much. Yeah. - That's nuts. - July 1, we have the full AI course launching. - Okay, perfect. - So that's gonna be fun. - Yeah. - So everyone who's in before that, you're all gonna get access to that. But the price is gonna be a lot, Coach Leifers. (laughing) - Yeah, yeah, see if I would've hop in. I don't even know if this podcast will be out of Forge Leifers, it might be. I would hope that I can be completely fervent when I'll say it. - Yeah, I drop it July 2nd. (laughing) - That's savage. - Oh, dude, this is-- - Guys, it did. Yeah, Sam, thanks so much. It's amazing media, let me ask you. Give me the most detailed scripts you've ever given of who your target client is and who you want to hire you immediately after this podcast. - Oh, the most detailed script. - Take that out of things. - If you need to. - Take as much time as you want. I got nothing but time. - Okay, I wasn't sure if we were on a time limit. - Well, we're 12 minutes past. - No one's kicked me out yet. (laughing) - Yeah, so just from me being a new dad, like my son's 14 months old now, and then I have my daughter do in September, and I just really want to be able to help other busy parents now that I've kind of really, now I've really seen how it is to try to achieve, so try to achieve my fitness goals. And balance, like parenting along with it. I have like a much better understanding, and I can definitely help those people that think they don't have the time to do it. Like I said, I can make like a super efficient plan. I can help you with nutrition. I can help you if you have like any assortment of like different, like things you're running into, like horrible digestion or low thyroid, or you can't sleep, like I can help you fix like all those things. So like I'm looking for people that just want to live a healthier life and be better for their kids. - That's beautiful. That got me one higher, y'all. - Half kids. (laughing) - 36 years old, I'm filling out application to work with you. (laughing) - That's awesome. - That's so funny. I'm gonna be 36 in a couple months. - Are you? - I just start 32 over the weekend. - Oh yeah, that's right, yeah. - I love it when it's hot. - Thank you. - Thank you, I appreciate that. And I appreciate you driving down. There's awesome stuff. Where can people follow you on Instagram? - At sam.rubriga.stop fitness. - Amazing. Sam, thanks so much brother. - Thank you. - I appreciate you. - I really appreciate you having me, man. - Yeah, that was fun. - That was a lot of fun. We'll be shouting soon, okay? - Okay, for sure. (upbeat music)