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Search Engine x Better in Person

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Search Engine x Better in Person

Search Engine announces a bold new direction by launching a video experiment in 2027, moving into a dedicated studio to blend audio storytelling with visual content. This shift follows a growing trend where most internet users consume media through video, and the creator finds inspiration in visually driven shows like *Better in Person*. The episode features a heartfelt interview with architect Björke Engels, who shares his philosophy of "pragmatic utopianism" — designing spaces that are both idealistic and practical. Engels discusses the emotional and professional rewards of architecture, the systemic issues in the field like low pay relative to training, and the lack of royalties for architects. He emphasizes that architecture doesn’t just reflect reality but actively creates it, making it a transformative art form. Personal anecdotes highlight how design can change lives and communities, and how the practice evolves with age and experience. The conversation ends with a vision of architecture as a lifelong journey — one that continues to grow and innovate long after the architect’s active years. This episode blends personal insight with professional depth, offering both inspiration and a deeper understanding of the creative role of the architect in shaping the world.

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English
(upbeat music) - Hello, search engine nation. I have some exciting maybe controversial, probably not that controversial, news about our show. And then I'm gonna play you an interview from a different show that I enjoyed for reasons which will become clear. So we'll have a board meeting soon for our incognito mode listeners in Q4. That's where we typically talk about the machinations, dreams, and internal numbers of search engine. But there's one piece of news I'm excited about and wanted to blab early for everybody else. Search engine is about to start experimenting with video. This November we're moving into a new studio of our own where we'll have not just microphones, but also cameras. The moving image was invented in 1888. We will begin experimenting with it in 2027. To be clear, we like making this audio show. It's working, we don't intend to stop, but we would like more people to find it. And most people's internet now is video, including often mine. Also honestly, 2026 for me was the year when I found myself watching other people working in video who just made me feel inspired. I had this feeling like other people are having fun. I wanna try. So next year we're gonna get caught trying. You will watch us throw some spaghetti at the wall. Some of it will be delicious. Some of it we won't talk about afterwards. But for today I wanna share one of the videos I found inspiring. It's from a show called Better in Person, which is hosted by Steven Dubner of Freakonomics. And it's just cool how he found a way to take the vibe and sensibility that works in his audio show and translate it to a visual show. He hosts the show from his actual house, which I just like seeing that inside of somebody's house, who I've listened to for years. And so we're gonna share our favorite episode so far. It's an interview Steven did with the world-renowned architect Björke Engels. This is the guy who built a power plant in Copenhagen with a ski slope on a truth. He's also helping NASA design buildings to go to the moon, fascinating man. However, because search engine right now is an audio-only feed, we're going to share the audio, which works on its own. I've both listened to and watched this. But if you wanna see the video, which is really cool, we're linking to the video. There's a link in our show notes. You can just click and see the inside of Steven Dubner's house where he keeps all his stuff. I'll let Steven take it from here. (upbeat music) (upbeat music) - This is Better in Person with Steven Dubner and Björke Engels. - When I first started thinking about who to have on the show, I made a list. Many lists, actually. And one name always wound up near the top, Björke Engels. If you already know something about Björke Engels, you'll understand why I wanted him. And if you don't, he can thank me later. He is an architect in New York City in many other places. And there is a chance that he will go down as one of the greats. He started his first studio called Plot in 2001. By the way, he told us that Björke means little bear and Danish. When he was 31, he founded Björke Engels Group or Big. They have designed the spiral in New York City, the Lego house back in Denmark, and they're currently building a stadium for the old Oakland A's who were moving to Las Vegas. He's also working with NASA and a 3D printed company called Icon. They're trying to figure out how to do construction on the moon using mostly moon dust as the raw building material. I am making this new show in my living room and we had just moved in. So Björke brought a housewarming present. - I gotta say I have a gift for you. - It was synthetic moon dust that they had created for that NASA project. He poured some out. It looked like fine gray beach sand or maybe the remains of your favorite pet. This was my first time meeting Björke. I had tried to get a coffee with him before we taped but we couldn't make it happen. Björke Engels can be elusive. But I started out as a reporter. I'm used to just hanging around places. So I went to hang out at the big offices in downtown Brooklyn and I talked to some of the architects there, including Rachel Wilkins, a senior landscape architect. - So we're talking to Björke next week. But Björke, he's not in New York very much. - Yeah, he's really busy. - He's really busy. - He's saying he's gonna call me sometime. So I actually took my phone off to do not disturb the whole day. He didn't call. So I have a feeling he's just gonna show up. - He'll hear from him. - You think? - Yeah, I think so. He's very amiable. - I met designer Noreen Chang in the hallway. - Okay, so we're interviewing him next week. There must be some question that you would really like to ask him yourself that you've never gotten the opportunity. - Oh man. - Anything wide open. - Anything. - And if you know what, you can be anonymous. - This feels very anonymous. - Oh man. - And here is designer Kisi Tucker. - I'm really curious about his evolving take on the starting point for designing the building. - Yeah. - I think he's a step ahead of us. (upbeat music) - I was starting to think that either Björke Ingalls is kind of wonderful or maybe all his employees were just lying to me. - A week after my visit to the big offices, Björke showed up at my apartment. Moon dust in hand. - Yeah, so I've been looking forward to this. I remember the first time I saw one of your buildings was your first, I think your first building in New York via 57, is that what it's called? - Exciting. - I saw it going up. I saw a skeleton and I first thought, you know, it's on the west side highway and there are those maybe salt sheds that the highway department uses there. They're just-- - No, I accidentally said yes, right? And I thought they're building more salt sheds. And I saw this amazing-looking shape. I had no idea it was, I'd never heard your name and then as it started to flesh out, I thought it was just amazing and different and vibrant. And then I started to hear about you and it seems that you're kind of amazing and different and vibrant as well. So I really appreciate your being here. Can you just say your name in the Danish? - The Danishian English. - No, they're actually like, so my name in Danish would be Björke Ingalls. And I normally say in English, it's like saying B, R, K, quickly, B, R, K. - The firm is how big now? - We are probably around 700 architects. - And you're in how many eight ten cities? - Yeah, we are like in seven cities. Copenhagen, New York, London, Barcelona, Los Angeles, Zurich and Shanghai. - I mean, you're pretty big. You're building a lot of big projects, but I'm just curious about the balance between the commerce and the creativity or whatever you call it. I'm not a big one for titles. Also, I think you don't really need a title when you're already named the company after yourself, but I am not the CEO. My role is really like the creative direction. - Creative direction, exactly. - And in that sense, I do have an important take on a lot of things, but my focus is really, what we're doing, what we should be doing and how we're doing it. - So you're steering the ship in terms of what kind of projects do we want to do, though, in addition to-- - Yeah, what kind of projects do we want to do and how to win that work? Once and while I have a great idea, and I love it when that happens, but it's not my job description. It's my job description is to make sure that whenever the brilliant idea presents itself, no matter who comes up with it, I have to make sure that that's the idea that we pursue together. - How do you make sure that the person who has the idea gets proper credit? - We do it by never attributing everybody has full credit for the whole project, no matter what they did in it, where you create an almost primordial soup by doing a ton of iterations and putting everything out there so that the eureka moment can present itself. If everybody's somehow sitting there and holding it a little bit back because they want to make sure that they get full credit for whatever idea they come with, that also means that we don't really want your idea to be the best one, because I wouldn't want my idea to be the best one, but also if it's your idea and I'm gonna spend the next 10 years making that idea come true and every time you show up in a meeting, you remind everybody that this is my great idea. Then it's not gonna be very fun, right? - So as an architect, you are commissioned to or win a competition to or somehow enter into an agreement to design a building. Then let's say the building gets built and it's successful, it opens up, somebody owns it, you don't own it. But you made it. As far as I know, there's no such thing as an architecture royalty. I've never heard of it, maybe there is. - No, yeah, exactly, like one of my good friends used to kind of see where the entrepreneur had, and we found that there were so many similarities between the work we do, and also why like after having done this for 25 years, I still love it and it still feels fresh. And that is simply because I never enter the stage of administration, whereas he would make a new company, and then after five to six years, it would reach a place where it could now sort of live on its own. - So you're pitching that as the downside that he has to keep administering. - Yeah, no, no, no, but in that sense, so he just started making more companies. - Right. - But the difference is like, when he reaches out to the world. five to six years and it starts running, it pays him dividend, right? Whereas I just hand over the keys to the new owner and then I start looking for a new job. So, so. Can I say it makes no sense to me. I know that systems evolve the way they do kind of randomly, but that one doesn't make much sense to me that the architect has literally no royalties. And some might say as with artists now, right? In Europe there's like a small percentage of a sale, we'll go to the estate of the artist. I saw. But like one or three percent. But like, wouldn't you like that? Great. Let's do it. Here's the other thing about your field that makes no sense to me. The amount of training and the amount of intellect that goes into being an architect is large. The average salary in the industry is really low considering. If you look at years of education versus salary, it's hard to find something worse than architecture. I assume you do fine because you're the boss. But how do you think about that? And also, how do you persuade people to stay in it? Because we spoke with your people and their loyal, but they're working very hard at something that they had to train for for many years. And it takes a lot of talents that many people don't have. And then they're not rewarded very well. That's true. There are some systemic issues that would be great to figure out. I think even a one to two percent royalty to the estate would be a. Who can we talk to about? I would love to make the industry more profitable. The problem is architecture is an art form or profession where you have the combination of artistic integrity and technical liability. We do it almost mostly for love. Our own benefit or like let's say for the love of that, like even though the clients may not appreciate it, it's still true. So we're going to do it. Is it hurt your heart a little bit when the clients don't appreciate it? It's simply how it is. I had asked some architects at big about this very thing. Here's Rachel Wilkins again. When you work at this level, you have to really be hungry for it and you have to have an appetite for doing hard things. And understand that that's how you get to do the cool stuff and that's how you get better at what you do. Yeah, I work long hours, but I'm building a piece of me work. And that like, you know, people are going to take their wedding photos on my project one day, hopefully. So what's it feel like to actually design and create and then build and then stand in a building? It's hard for me to really envision what that feels like other than a power trip. I think if I had the ability to do what you do, which I don't on many dimensions, I think there would be a feeling like, yes, I made that. And there would be an air of, I think, kind of cockiness or superiority. I don't know. Maybe that is you. We know the architects from the movies and there are characters. So I don't know, what does that feel like? The challenge of an architect, you have to, you have to compete in competitions and you have to win the competition. We just won this, the new opera in Hamburg. That's really a dream job. It's on an island in the middle of the half and city, like the port city of Hamburg. Hamburg is like the Venice of Northern Germany. And of course, we have to compete with some of our friends and colleagues, some of the best architects in the world. But it's not a competition where you have to defeat your opponent. It's not a boxing match. So in that sense, you're not really competing with them. Although they are your competitors, you are somehow trying to make the absolute best project that you can use. This is really true. I've heard people say that architecture is not as cutthroat as one might think. Rivalry between firms. I tended to not believe that to be true, but you're saying it may be. But of course, we are somehow competing, like you know, a Hamburg is only going to get one opera. Unless we really botched it, it's going to be a long time before they're going to need another one. So therefore, we do have to compete fiercely to get those jobs. But again, we're not really competing against. I think the person who wins the job says it like that. I've lost more competitions than most people would be in the life. But essentially, and so the second thing is, to this idea, what does it feel like? The problem of architecture is that our canvas is so large and so expensive. It even makes film seem affordable compared to buildings. Because if you're a painter, unless you're really struggling, you can actually paint the painting that you're dreaming of. And the same with a sculptor, maybe a little bit more production value, depending on your material. But an architect. Of course, we can do all kinds sketches, but that's not really the art. The sketch is something you do to get to where you end up doing the art piece. Are you saying you're perpetually. You personally are perpetually disappointed by not getting to build what you initially want? In that sense, it just. You have to jump through so many hoops by architectural standards. I'm relatively young. I just turned 50. But you know, that would be like age of retirement. I would have retired 10 years ago if I was ballet dance. I would have been a billionaire a long time ago if I was like. Is that mean you're not a billionaire? Exactly. So in that sense, it has sort of taken me a quarter of a century to assemble a team and sort of gain the experience and the notoriety to be eligible to be able to even compete. To be able to compete in that level of like the Hamburg Opera House you're saying. Exactly. You weren't trying to get that kind of job 10 years ago. I was dreaming of it, but I was no way near it. I was actually thinking right when I started big, Copenhagen got its first woman mayor. And she had an idea to do 5,000 homes within the next five years for a maximum of 5,000 Corona per month. What's that translate to? That's like 800 bucks. Okay. Because we had just come through a little financial collapse internally in the office. I had some hands with not a lot of little financial collapse. Somebody told me that you're a fan of Oxymoron's. No, no, actually, I think the Oxymoron is maybe the secret source to everything, but we can get into that. Can we get into that now? What do you mean by that? No, I do think that an Oxymoron is the opposite of polarization, right? Because an Oxymoron is a concept that has, as its constituent parts, seemingly mutually exclusive or diametrically opposite contradictory elements, right? A typical Oxymoron would be utopian pragmatism. Because let's say utopia is this like concept from literature of a place so perfect that it can't exist in reality. And pragmatism is dealing with the world as it is. And when you combine those two mindsets, when you have to design a space, you have the opportunity to make this little corner of the world into your ideal world, your dream world. And of course, it needs to plug into all of the practicalities of society in Rome. But within that little constraint, you could actually make a pragmatic utopia. And the funny thing is, when you invited me to come and meet you, I was actually very excited to meet you. It's like, free economics has actually been a book that I really enjoyed because it is saturated and because of your co-authors ability to sort of collect all of these incredible data sets, getting them from drug dealers and prostitutes and dating games and all kinds of random stuff where you thought like, why is an economist dealing with this? But it's because they were undoctored data about things where we have a lot of assumptions out of preconception or prejudice. And I think when you can go beyond that, you start sort of understanding the world in a more real way. And I would actually say like, in our work, simply by not boxing things into pre-established identities, you can create a space of opportunity where you might see new potential relationships that may seem contradictory or surprising, but can actually be even more obvious, even more right in a way, even though they feel wrong. I feel like you speak in oxymorons, actually. Like you want to join, you want to be the person or a person who joins together things that weren't meant to be joined, that brings together some impossible combination. No, exactly. They were probably meant to be joined, but somehow landed in different boxes. I mean, one movie that I really enjoyed last year was complete unknown. And I was never that into Bob Dylan. I think he's more of an American phenomenon. But I say there are a lot of Americans who are an end to Bob Dylan either. I love him. But I have to say, I love the movie and I started listening to his music. - Oh, good. - And I think a lot of people who loved Bob Dylan didn't like the movie or whatever, but however, for someone who didn't know anything, what I loved about it, which I could so much recognize, is that the people who embraced him, to be beginning, they embraced the aspect of him that was akin to them. And anything that he allowed himself that transcended their very limited definition of their identity or the right identity, was so provocative to them that, like this idea that you really want to label things and now it's here, because you can either be here or there. And if you're not, if all of you doesn't fit here, then you're against us. - If you want to live in a different world than the one that exists, you can always try to change it yourself. Birke is a father of two. His seven-year-old son, Darwin, lives here in New York. When Birke was buying a home in Brooklyn Heights, a historic neighborhood with an elevated promenade, he heard about plans to renovate the BQE, the Brooklyn Queen's Expressway. The BQE is a famously bad stretch of urban highway that runs beneath the promenade. The city's renovation plan called for a temporary highway built at promenade level. Birke thought he had a better idea and he pitched it to his new neighbors. I happened to have a chalkboard in my apartment so he sketched out his vision. - We looked at it and the plan that I found out was that they were planning to do a six-ling highway on temporary stilts. I just saw that, you know, if my son is seven now, he could have left home before he would ever know that there was a promenade, right? So then we thought, what you could do, maybe cut a little bit into the backside of these berms. You can do the six lanes. You put a lid on it and, you know, you can repair it and make it a promenade. You have the same capacity of traffic. You create 10 hectares of new parkland and there's even a few plots where you could develop some homes that could maybe offset the cost of doing it. So is this actually happening or it's still a plan? - We ended up presenting it at Brooklyn Heights Community Meeting and I think it's the only time where we did a community meeting where we got on a plow. But everybody could see that this was probably better. Eventually they stopped doing what they were doing. They got a new group to look into it and we were sort of invited to assist in that process. - What's the cost of that versus this? - No, I asked you, so this was also infinitely cheaper. - Okay. You basically established the highway on the ground. You put a little lid on it. - But there's got to be a bridge or ramp somewhere down the way that's going to be expensive or no. - Yeah, so there is the transition in either end that of course, but I like to say that some Swedish friends mind that gave me a t-shirt that says, "If you think good architecture is expensive, then try bad architecture." - Big has by now published several books. Björke brought up the first one when we sat back down. - Our first book in the form of a graphic novel about architecture is called Yes is More. And Yes is More is this idea of not defining yourself by who or what you are against, not delineating this is right and all of that is wrong. But I like to say that the traditional idea of the revolutionary or the rebel is someone who is defined by who or what they are against. But if your definition is who or what you are against, then you are by definition a follower in reverse because the other set, the agenda, you just say the opposite, right? - I love Yes is More, I think it's a great title, but is there a name for your philosophy about like what you're describing right now? And it sounds a little bit like what you were saying earlier. It's pragmatic utopianism or utopian pragmatism, but do you have a kind of school of Björke Ingles thinking about the purpose of architecture? I mean, we can help you come up with one if you don't. - No, I know I said it like, no, but I think I have a feeling that by now, maybe, I would say like at some point any kind of good board member would always say that you have to make a kind of a mission statement and a vision statement about that. - Do you believe that? - Yeah, I was never good at it, but then at some point, because we had grown a little bit, I thought, okay, so let's try to say, and I always had this idea that if you write things down, they almost die immediately. Like if you over define things, there's no wiggle room for life within it, right? So, but then I thought like, okay, what is the least reductive or constraining statement that could be said that should be true for us? And then I tapped into this idea that the Danish word for design is form guning, form giving. Because the design is to give form to that, which has not yet been given form. In other words, to give form to the future. And like in some way like, like, Sir, in kindergarten, I really believe that life is lift moving forward, but it's understood looking backwards, right? In a project, let's say just like the hamper opera that we just won, I would say elements of it, some of the ideas that inhabited were even born for a lost competition for an obvious game. Are you allowed to recycle losing ideas? No, we have the IP of, it is our IP. When you enter a competition, do they pay you, for instance, to attempt to win the competition? And if so, does that win them any rights at all to the design? I mean, of course, like some clients want to make sure that they own the IP of the work we do for them. No one wants to get sued for, you know, we don't want to be unable to do our kind of work just because we did it for someone else. I mean, but of course, we also don't want to repeat the same building. And sometimes there's like discussions. You really don't, when I look at your buildings, I mean, some of them have similarities. There's some idiosyncrasies. And also there are certain subjects that you haven't fully explored yet. Like what? In music, the cover song. One that just comes to mind is like, a Swedish band called The Knife, one of my favorites. They have a song called Hot Beats. It's a very, like, and the lead singer, she has this very, I'm not going to do it for you, but she has a very jarring vocal and the instrumentization is like very sort of screaming electronic, right? Then Jose Gonzales, another Swedish musician, did this beautiful guitar version of it. It's clearly the same song. Like the same tune. Like let's say the architecture of the way the notes drop on the paper is the same, but the materialization, the manifestation, is completely different. And then this other Swedish band, Amazon, did a third version of it. And they're all great songs. And the world would be a lesser place if they didn't all if we exist. And imagine if just just because they did this first one in this specific way, no other version could live that would be like a huge loss. - The way you talk about this stuff is very rare and inspiring to me. And I think we'll be inspiring to a lot of people. And so the next natural question for most people is, well, how do I get some of that? Whether it's for me or my children. - Interesting. I would say, I mean, first of all, I think my parents are like an oxymoron, actually. (laughing) I would say objectively, they're both very smart. We have a father who's incredibly smart and wise. - Would you father do for a living? - He's an engineer. He graduated from Danish Technical University. He reversed engineer how to make fiber optics and started the production of fiber optics. And it was kind of funny. The moment that I remember that I was the most proud of my dad was right after he retired. I was at a party in Copenhagen. And these sort of youngish men came over and said, what's the name of your father? My father's name is Bunko Jensen. It's probably the two most common Danish names. So, and then he said, no, he's name is Bunko, and he said, oh yeah, and then he turns around to his friend. And he says, this is Bunko's son. And then he says, who, he says, and then he says, the wise man from fiber. And I was like, and I was like sort of, imagine that the young lions in the company, they refer to him as the wise man from fiber. So I called him up on the spot and said, like, you know, your legacy is secured, you know? And then he said, you have a mother with dragon blood. (laughing) And I never so inquired what he actually meant with dragon blood, but I kind of get it. She applied you to architecture school from what I thought. - Yeah, I think it was a collaborative effort between my parents, but it was because I had probably intended to take a year off and enjoy my early youth, but I didn't have like a very specific plan. Then when I came back from summer holidays, I was actually kind of into the idea, and then I had been accepted at architecture school, so it worked out well. (upbeat music) - Someone mentioned to me, just in a conversation, it was my wife who you wrote up in the elevator with, and she knows, or much better than I do, visual art, and she thinks architecture, is actually the highest form of art. Reasoning being, you know, you can go see the most amazing piece of visual art, maybe a million people will see it in a year, whatever, but you take it in and it may affect you and a million people, but it's kind of still individual, whereas a piece of architecture, a building, a plaza, a living room, whatever, it changes behavior in a way that is often, you know, huge across ages, across many, many people. So you're an architect. I would assume that you like that characterization, but I don't know, you tell me, what do you think? - I mean, not that it's a pissing match, but I think one important distinction, one fundamental difference is that the other arts reflect or comment or represent reality, and great art will expand your perception of reality, a beautiful piece of music can make you sort of listen to noises or sounds that you might have disregarded as irrelevant or disharmonious and you can suddenly see the potential beauty in them and, you know, whatever art form, if it's a piece of literature or a poem or, but architecture, of course, has the possibility to do with that, but it doesn't relate to reality through representation or reflection. It relates to reality by producing it. So in that sense, architecture ends up becoming the world we live in, that we inhabit. - So is that a yes, then? - Does it, is it a form of art? - I think it's a, it is-- - Do you think of yourself as an artist? - I definitely think of myself as an artist, but my canvas is reality. In 2020, I made a kind of confessional because sometimes you can also shield yourself against disappointment and failure by not truly confessing your dreams, right? - So, and at that point, I had the practice for 20 years and we definitely done some grading and siding and seeing-- - You're winning awards. - The business is growing, but-- - But at that point, I thought like, I'm still haven't gotten an opera for this, like, and then I just realized, I'm not really getting there. We've done some things, so then I ended up making a bucket list of, I think I put an opera house, a philharmonic, an airport, a stadium, and a library, or a kind of national library, right? And then I gave speeches in the studio about why this was important and I got everybody to agree that we would be willing to to over invest up to 25% of our earnings to win these kinds of opportunities when they presented themselves. Because there's also an architecture that there is this catch 22 that no one will ever entrust you with an airport until you've already done an airport. The same is true for all of these. So, but simply by making that confession to myself and to everybody around me, within less than two years, we'd already won the philharmonic and Prague and the airport in Zurich. So, it felt, I mean, and I don't believe in the secret or in the power of manifestation as some kind of a-- - You might need to start. - It's also terrible. - Exactly. But I think where it is true that by being brutally honest to yourself and the world, everybody can understand a little bit clear what it is. So, in that sense, there is a certain manifestation in saying things honestly and out loud. - It sounds to me like what you're saying is that you knew you were succeeding, you know you're good. You're building up a portfolio that's global and interesting and catches people's attention, but it sounds to me like you're saying you wanna be one of the greats. - I mean, but again, I don't know that that is the drive. I think it is really the-- - But what was missing? - My mom's a dentist, right? And I love her this quote. She said, like, you can't really say it as a dentist, but dentists love drilling in teeth. So, like, so if you have a craft, let's call it, and I think my mom was a very good dentist. - I mean, there's an artistry to it, to be fair. - No, absolutely, I think there's a lot of aesthetics. - Yeah, you don't want like a dentist that doesn't believe in aesthetics to mess with your smile, but in that sense, like so, and that's in for an architect to be able to paint on that canvas, which is going to be the opera in Hamburg or the Philharmonic in Prague. That's the kind of, and you know, the first, I remember when we got the job to do V of 57, imagine to contribute to the skyline of skylines, the kind of man-made mountain range that is Manhattan. - Do you like, so Midtown in the last maybe 15 to 20 years has really changed. Anybody who hasn't been to New York, they come and they see there are probably, I don't know, 12 or 15 super-talls between Central Park Saloth and Park Avenue and so on. Most people I know who consider themselves tasteful people who like good, classy, and classic architecture, they just write it all off. When I look out the window and see it, I see vibrancy in life. I don't really care, like the building, I also know that all these buildings in history go up and everyone hates them at first and 50 years later they love, the Eiffel Tower, everybody hated. - I think the skyline of New York is this collective artwork. That's not about the greatness of the individual buildings. It's really about almost like the raw energy of commerce and density. And that manifests itself in these kind of eruptions. - Do you like, I know you live here in Copenhagen, but you're traveling all the time, I gather, right? - Yeah. - How do you feel about New York as a place to be now? - I feel like New York kind of fell off the, I mean, it sounds ridiculous to say fell off the global radar in a way, and that mostly when people from outside of New York talk about it less 20 or 30 years, it's about what a difficult place it is, a dangerous place, a dirty, expensive place, but we who live here think it's marvelous, difficult but marvelous. I'm just curious what you think about it. - Yeah, but I think New York is similar to, it's maybe it's similar to maybe burning, man. So I'm like, in the sense that everybody always has this kind of strong idea that New York was much better 10 or 20 years ago. And now it's not the same. - And you feel a lot about burning, man. - No, no, I'm saying, I'm saying, I'm saying it's still great. So. - What do you do there? - Exactly, like, you know, I mean, I like to most, it just, I would say both places are similar in the sense that there is no host at Burning Man, and there is also no single identity in New York. But everybody brings their A-game. It's almost like this idea that everybody enjoys to the extent of their desires and they contribute to the extent of their abilities, right? Same as two in both places. So you have like the kind of, the kind of crazy and you also have like this kind of, you know, like a back door down a stair and then there's something incredible in a different way. And that happens in both places because the absence of a single unifying identity creates this kind of canvas for a cacophony of offerings and prophecies. And therefore it's also because they have such notoriety and a lot of people have had great pivotal moments in both places at a certain time in their life. But the truth is you cannot internaunya the same way. And twice, like so, the wardrobe is one way in there and then you have to find another way to internaunya. So therefore, of course, when you return, you're not gonna find what you found when you were 22, right? - What's a building that you wish you had designed? - I mean, I would have loved to have designed the Sydney Opera. 100%. - What do you love about it? - It's an opera house, right? So it is a somewhat elitist institution, but it's made in such a way that it creates this man-made landscape of stairs that are fully accessible to the public that you can actually circumnavigate the two pavilions that are the halls, there's a concert hall and an opera hall. And then on top of this incredible, incredibly generous public invitation, you have these pavilions that are like light and resting and they are evocative of Chinese pagodas, of Gothic vaults, of Mayan temples. - You're in favor of all that mashing up? - But they're not in any way a pastiche of either of them. They're just because they somehow, they transcend any kind of cultural identity or bias. And then also, it has this underlying rigor that it's not just some kind of empty gesture because Utsun had this insistence on what he called the additive, that any kind of expression should be able to be made with industrialized repetitive elements. So it was not until he found out that you could actually cut the shells out of the surface of a sphere, legend has it, he was peeling an orange and then he had this for a week of moment. It would be amazing if one day we would do something like that. Do you think about your legacy? Maybe long after you're gone? Do you think about what your name? 50 years from now, let's say. What would you like Bianca Ingles to mean? The simplest answer is that I would love, if 50 years from now, I will be remembered for work I haven't done yet. Because, like, Frank Lloyd Wright, actually the two great Franks of American architecture, you have Frank Lloyd Wright and Frank Gehrie. Frank Lloyd Wright had turned 60 when he started work on falling water, Guggenheim, and Johnson Wax. You have another 10 years to warm up. And the same is actually true for, I mean, of course, both of them, Frank Gehrie. He had turned 60 before he started the Guggenheim in Bilbao and Disney concert hall and all of that. He may have done the fish in Barcelona like a few things, but he definitely had a very successful career by any standards. But what he will be remembered for hadn't been started. So that implies to me, at least, that architecture is one of these lifelong art forms that you really can get better as you go older, is that the idea? Architecture is a little bit like Benjamin Button, right? Again, if you're like an athlete, you should retire at 30, right? And also, there's a feeling when you're an athlete that every day past 25, you're declining, where you have the opposite, really. No, I said it, but it's frustrating when you're 25 in architecture. But it definitely has its merits later in life. I knew of you from reading about you, and I suspected that you would be interesting to talk to and fun and would illuminate a lot of things. I may be envisioned it on a skill of eight, and you were 12. So I'm so happy for you that you've accomplished what you've accomplished. But even better, I know that you really haven't even started yet, so I'm going to keep an eye on you for the next 10 years, so cheers to you, man. Cheers! Thanks for checking out this very first episode of Better in Person. But remember, this is a video show, so if you want to see it in all its high-deaf glory, just go to the Freakonomics YouTube channel. We will be publishing 10 episodes there of this first season of Better in Person. Let me know what you think. Our email is better in person at Freakonomics.com or [email protected]. You can see the full credits at the end of every video episode on YouTube. We'll be back soon right here with more Freakonomics radio and more Better in Person audio. Until then, take care of yourself, and if you can, someone else too. It's funny I read that Hagen dash. The founders tried to come up with a name that sounds Danish, and there's nothing Danish sounding about it. It also includes letters that don't exist in the Danish alphabet. It's a chill. This episode of Search Engine is brought to you in part by zero. Okay, you're a great small business owner, but math was never your thing. Totally get it. But if you run a small business, you know how important it is to run your numbers. Enter zero. That's XERO as an X marks the spot for the perfect platform that puts accounting, payments, payroll, and analytics in one place. So you always have one clear picture of your business. Zero is more detailed than spreadsheets and just as powerful as other leading software, but it's simpler and easier to use. With Visual Dashboards, zero makes it easy to understand your cash flow. You know exactly what's coming in and what's going out. So you make smarter decisions that can help grow your business without feeling overwhelmed by the numbers. Join 5 million customers worldwide who use zero to manage their finances. Learn more at zero.com. That's XERO. [BLANK_AUDIO]

Podcast Summary

Key Points:

  1. Search Engine is launching a video experiment in 2027, moving into a new studio to explore visual storytelling alongside its audio content.
  2. The decision is driven by the shift in internet consumption toward video and the inspirational impact of seeing creative work unfold visually.
  3. A featured video from "Better in Person" with Steven Dubner and architect Björke Engels highlights the fusion of audio and visual storytelling, showing real-life design work in a personal setting.
  4. Björke Engels emphasizes a philosophy of "pragmatic utopianism" — combining idealism with practical realities to create innovative, accessible architecture.
  5. The conversation explores architectural ethics, including the lack of royalties, low industry pay relative to training, and the transformative power of design on public behavior.
  6. A central theme is that architecture is a form of creation that "produces" reality rather than merely reflecting it, making it a unique art form.
  7. Björke reflects on personal and professional growth, noting that success comes from honesty, vision, and long-term commitment to creative evolution.
  8. The episode concludes with a vision of architecture as a lifelong, evolving craft — one that improves with age and remains ahead of its time.

Summary:

Search Engine announces a bold new direction by launching a video experiment in 2027, moving into a dedicated studio to blend audio storytelling with visual content. This shift follows a growing trend where most internet users consume media through video, and the creator finds inspiration in visually driven shows like *Better in Person*. The episode features a heartfelt interview with architect Björke Engels, who shares his philosophy of "pragmatic utopianism" — designing spaces that are both idealistic and practical.

Engels discusses the emotional and professional rewards of architecture, the systemic issues in the field like low pay relative to training, and the lack of royalties for architects. He emphasizes that architecture doesn’t just reflect reality but actively creates it, making it a transformative art form. Personal anecdotes highlight how design can change lives and communities, and how the practice evolves with age and experience.

The conversation ends with a vision of architecture as a lifelong journey — one that continues to grow and innovate long after the architect’s active years. This episode blends personal insight with professional depth, offering both inspiration and a deeper understanding of the creative role of the architect in shaping the world.

FAQs

Yes, Search Engine plans to begin experimenting with video content in 2027, following the launch of a new studio where they will have both microphones and cameras.

The creator was inspired by watching others create engaging video content, which made him feel inspired and motivated to try video himself.

Yes, the video is available through the show notes and the Freakonomics YouTube channel where it is linked for viewing.

Björke Engels is a renowned architect known for designing the spiral in New York City, the Lego House in Denmark, and working with NASA on lunar construction using moon dust.

He finds it strange that there are no architecture royalties, and suggests that even a small royalty to the estate could help improve the profession's financial sustainability.

He describes it as 'pragmatic utopianism'—creating ideal, beautiful spaces that are practical and grounded in real-world constraints, rather than purely theoretical or idealistic designs.

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