Welcome to the rich queen podcast. I am your host, Leanne Lopez-Mosley. International Forbes
featured self-made multi-millionaire business mentor and wealth activator for women.
I am obsessed with activating your rich queen energy so that you can build the seven-figure
business good dreams your way. If you're ready to step fully into your inner rich queen identity,
and create real wealth in your life and in your business, then you're in the right place.
Think of this podcast as your weekly dose of money and wealth work, energy tools and seven-figure
business strategies to help activate your seven-figure queen within and create those seven-figure
results. It's time to press play and activate your inner rich queen. 5.3 million dollars cash.
In the last 90 days and I want to break down one of the biggest reasons the thing that is most
responsible for the speed at which the conversion happens in my world. This is a huge,
huge part of buying psychology that 99% of people in the space miss and when you understand how,
this is where those that are making like effortless sales seemingly effortless sales where it feels
like unicorns and magic, fairy dust. They actually understand this even if they don't realize
that they understand this. So it wasn't just being in the energy, it wasn't about things being
perfect, it wasn't about launching 55,000 different new offers. As you all know, my love language
is simplicity, my love language is creating more with less. And when it comes to soft girl millions,
soft girl sales, do you want to create, you can create millions launching something new every
single month and selling your face off on social media, but would it not feel more potent,
more powerful, would it not feel softer for you, your nervous system and potentially even your
bank account, for you to understand how to be able to create sales on demand without you being
part of the process. Now, here's what I want you to know is that when you can master this on social
media through your content and your messaging, using, pull that into your funnels, into your
sales pages, into your email sequences, and this is how you replace yourself as your sales system.
So this, what we're covering today won't just help you create more sales and faster conversion
on social media, which we love because of what, of course, I want you to be able to show up on social
media and instantly make sales, but I also want you to learn how to then take that and integrate it
into your behind the scene sales strategy so that you are not always required to create the conversion.
This will also mean that you won't need the volume that other people need in order to create
massively high consistent cashmonds because when you understand this, you will not only attract more
of the right person, not just volume, but just more of the right human, but they will buy from you
10 times faster and they will spend 10 times more. So this is a huge part of sales psychology.
The reason we buy is not the reason that you've been told and the reason that your dreamiest
premium dream client, the type of human that's light as a feather to work with, I often refer to
them as your million dollar client because they feel like I'm fucking million dollars. They pay you,
quickly, they pay you and are excited to pay you, they pay you and they do the work and they get
insane results and it feels almost effortless, almost too easy from your side because you're in your
genius and you're helping them create quick, fast, sustainable results which then helps you create
even more growth in your business. But you were told that marketing to people's pain or marketing
to their results is what creates conversion. But what that actually does is it might create
initial lean in, but it's also likely then going to result in two things. First of all,
you are 10 times more likely to attract somebody in lack if you speak to pain traditionally the way
the pain point marketing is taught and if you speak to just result, result, result. What I mean by
pain point marketing, let me give you an example to make it really clear is this is why you're not
getting any clients. This is why you can't lose the weight. This is why your kids don't listen to you.
This is why you can't attract the love of your life. Who are you speaking to when you use that
type of content? You're talking to someone that is experiencing no clients not being listened to,
not attracting anybody. This is why no one is buying from your content. If I said to you,
this is why no one's buying from your content. I would literally be talking to someone that's
making no money from their social media. Whereas when I think about my million dollar client,
she's making money but not at the speed that she wants and not at the velocity and not as effortlessly
as she knows she could be. Some days she feels like she's getting DMs from the right person and then
all of a sudden she's getting completely unaligned people in her DMs asking about her programs or
asking 50 questions about a $55 offer. There is a big difference between that client and the person
that's making no money on social media. So when you just speak to pain, this is why you're not getting
any of the result that you want. You will likely attract those in lack and those in lack will need
way more convincing and way more nurture. They will be trying to find all of the questions,
all of the reasons. They will be so in lack that their lack, their desire, the result so much,
but their lack will be fighting with their desire and that's what makes those people feel really
heavy. That's when you'll feel like you constantly have to add 55,000 bonuses or more of you into
your offer in order for people to buy. And for those of you that will tell me that people will only
buy when you do a live masterclass or your audience likes it when you go live, you sell live,
you deliver live. Hi, that was me for a long time in my business. I had the same narrative and it was
not that was not true. The truth was that I was not actually talking to the internal buying trigger
of my million dollar client and my messaging was not completely dialed into them. That's what I'm
going to talk about today. Now, when we talk about result driven marketing on the flip side, that looks
like how to get three high ticket clients this week. That looks like how to meet the love of your
life. It looks way more of the overarching my three tips to closing somebody in the DMs this week.
Now again, it's not bad marketing, but it's still going to attract people who need nurture, nurture,
nurture in order to buy, which is fine. And everyone has their own buying journeys. Like I always tell
you it's none of my business when people do or do or do not decide to pay me, but if you speak to
just desire and result, you likely will spend more of your time feeling like again, you're convincing,
you're nurturing, nurturing people need so long. People come into my funnels and they buy my low ticket
thing, but they don't buy my high ticket thing. You're just not activating their internal buying trigger.
The one that makes them obsessed with you and your work. Now, high level premium buyers,
and when I say that has nothing to do with how much money is in your account and everything to do
with the characteristics of how you show up in the space and the the way that you do the work.
They don't they're not looking for the hype, they're not looking for the pain point, they're not
looking for the desire. They are looking to be seen in the one problem that they cannot solve
themselves. So many of you have heard me talk about high value problems and those of you inside
Leanne Eye, those of you inside my world, you've seen me do this. If you came to scale like a girl,
you saw me do this live. But the internal buying trigger is slightly different because when you
activate that, it combines with your messaging strategy of how you're then selling your offer.
So hear me out. If you just speak to pain, this is why you're not getting any clients lack.
If you just speak to desire how to get three clients this week, that's going to attract someone
in the lack because your premium dreamy client that you want to attract isn't looking for generic
advice that is all over Instagram that she sees on every single person that's in your niche posting.
She is looking for or they are looking for unique insight around the problem that they can't solve.
Now, not every single piece of content needs to be around solving that problem or leading with
the problem. So what most people think then is just like I'll just talk about what their problem is,
they think it's this I'll talk about that. That's one type of content framework. If you just
repeat that over and over again, you will bore them to death and they will not buy from you.
What we need to do is grab them. Here's an example. If I said, here's how to get three high-tech
clients this week. Not a bad post, but also not likely to attract my million dollar client.
If I were to say to you, this training breaks down why my clients are making sales daily without
even needing to post without even having gone live in three weeks. All of a sudden there is a
specificity around that result that you're designing. There's a micro high value experience
that you're designing, which again, if you're here, it's likely that you're making money in your
business, but you're like, I want to I want to make more money more effortlessly. You don't just
care about making more sales. You also care about how they come, right? Because I can teach you to
make more money by selling your face off on social media every day, which you not rather learn how to
make more sales while doing less. Now high-value problem content that internally activates the buying
trigger. What it does is that million dollar client needs to see one post from you.
Now, it can be about you, it can be about clients. There are many different ways that you can do this.
Even by me talking about the fact that I've done 5.3 million in the last 90 days,
without needing to launch 55,000 new offers and without living with my face glued to Instagram,
will activate your internal buying trigger, which people don't want to hear because we want to
pretend like income doesn't affect how many people buy from you. Of course, it does. If you're a
business coach, of course, it's going to capture your attention, but it's not just the money,
right? It's not just that, did you see that she earned 5.3 million? It's the way that I did it.
What internally activates your buying trigger is, but she's done it without living with her
face glued to Instagram. She's done that through really simple funnels. I watch her on social media,
or even if you just found me, you're like, wait, you have 27,000 followers. How is that even possible?
It internally activates your buying trigger, even though we want to pretend like that doesn't
make a difference. Of course, it makes a difference. However, if I just live there and all I do is
talk about my income, guess what happens? Guess who you attract? People in lack. But what happens
is this, if you just found me and you watch this live, you're likely going to go and do what?
You're going to go and consume my grid, my social media, my stories, and probably the last 5, 10,
if not more posts. Nine times out of 10, what people are doing in the online space is whiplashing
their audience with a post about this today and then tomorrow I'm talking about this and tomorrow
I'm talking about this and then to now I'm talking about this thing. So what happens is you grab
and disrupt the scroll of that premium client that you want to work with because you've activated
their internal buying trigger, whether you've done it unknowingly or unknowingly and strategically.
And then if you're strategic, your grid should continue to collapse time around how quickly
that person becomes a customer because you've not gone from talking about messaging to suddenly
talking about personal power to suddenly talking about this, to suddenly talking about this,
to suddenly talking about this. The reason why my income exploded while doing less is because
I've focused on mastery of the things that I am exceptional at and all I do is talk about those
things. However, I am not repetitively just saying the same thing over and over again. I am consistently
showing you my genius through a slightly different lens and what happens is when you can activate
the internal buying trigger of your million dollar client through speaking about a high value
problem in a way that she hasn't seen spoken about before or you share something really specific
about a client result or result for yourself in a way that she decides in a high value experience
that she desires to have not just a result but how you achieved it. All of a sudden when she
consumes the rest of your social media, if you are not being strategic around what else is on
your grid, if you're not moving your lens each day and going more micro and sharing this really
specific content that shifts slightly each day, when it reminds me of a shout out to Kamala Kay
who is a posing coach that I had bought her program, she's incredible, she's a super model and
she taught me how to how to look better on camera. One of her trainings is all about the slight
adjustments of your face when you're taking photos, people do this, they move their head too much.
When you are doing a photo shoot, if you move slightly, she calls it like a clock face and if you
slightly move your face and the angle, all of a sudden you capture such stunning images because
you've done slight adjustment, slight adjustment, slight adjustment, like recipes, you have a
cocked something and you're like oh something's missing and you add a little bit of salt or you add
a little bit of sugar in your life. Chef Kis, those slight tweaks and adjustments are what make the
difference between her buying from you today and her buying from you in three months time and when
it comes to being able to do less and create more, you have to do less and do it better because
quantity, sure shit does not convert people and if it did, a hell of a lot more of you would be
bajillionaires because I see how hard women in the space are walking, I was one of them, I can tell
you now I was working a hundred times harder at 30k months than I am now at a million and two million
dollar months. Now that doesn't mean that I don't work hard, listen, work ethic is a requirement,
like no one's running an eight-figure business and being sat on their ass being fed grapes and
wafting myself with hundred dollar bills. I have an insane amount of work, I think I'm highly strategic,
everything I do is intentional and if you were more intentional and more strategic, if you weren't
just jumping around topics and creating the scroll confusion, if your funnel and your social media
was speaking the same language, if you were stopping your nurture around lack buying behaviour,
which is what you're actually currently doing, unbeknowing to you, if you're not doing six-figure
multi-six-figure months effortlessly from your social media, you are nurturing people in lack.
If people are taking months to buy from you, you're nurturing people in lack. If you're
marketing the same way that everybody else in your goddamn niche is marketing and people aren't
the ones copying you, you're copying other people and not the one being copied, you're not sharing
unique specific insight. When your content speaks the same internal and external language,
both things, of your million dollar premium dream client, you will collapse time around how quickly
they buy. So this is where you'll get sales from one post and then that one post becomes an email
within your funnel. This is where you'll do an Instagram live and everyone will buy and it will go
onto your checkout page and become part of your nurture for a cold audience. This is where your
content becomes your sales machine because you don't have to rewrite the wheel when your organic
content is popping off, your funnels will too. Now this is the fundamental around freedom funnels
and around everything I teach because if you don't nail this, you will have to work harder and
longer to convert. And my wish for each of you is that you are able to attract more of the right
people into your content and into your top of funnel. I don't give a crap about having a huge audience
of the wrong people. I'm a savage when it comes down to the way I delete people off my email
list, like if you are not here in a way that you are actively engaged with my staff, I'm like,
get on the bus or get off the bus. As a result, my audience size is a fraction. When you think about
income to audience size ratio, it's insane. But when you look at the strategy that underpins
everything I do, it makes total fucking sense. Now I'm doing something two things that I have not
done for a long time to celebrate 5.3 million. There are two ways for you to learn how to do this.
Number one, she makes bang. If you join before April 27th, she makes bang as my signature messaging
program that will teach you exactly how I message and I am even adding a million dollar Instagram
module in May that you're going to get access to. Now if you already have access to she makes bang,
you will get access to the program updates. But I'm doing something for those of you that purchase
before April 27th, which is I am doing two live workshops to show you how to identify and activate
your million dollar clients internal buying trigger and how to then externally collapse time
around how quickly they buy. There's going to be two live sessions with me that you will get access to.
You also get access to Leon AI for three months. I'm going to show you how to use her to create
the content that then builds your funnel for you. And if you want to do this at a higher level,
I am doing something that I haven't done in a very, very long time. I am opening up a she makes
bank four week high intensity mastermind. Now this is your opportunity to work with me in very high
proximity. It's 12 spots only and I never do this, but my masterminds are full and there are a lot
of you that are asking about ways to work with me at high proximity that is not my $20,000 a month
one-on-one package. So there is the she makes bang program. You can get $500 off between now and
the 27th of April plus two incredible sessions to join live. For those of you already in my world,
obviously if you're in the inner circle, you get access to everything. For those of you already
inside Leon AI or she makes bank, we'll send you a custom email around upgrading to these two
live sessions. There is an opportunity to apply for the mastermind with me 12 spots only four week
mastermind kicking off in the middle of May where we are going to do this together. And if you've
ever seen me work on content live before, this is where things really begin to shift. This is the
work I do with my high level one-on-one clients. And it's the thing that moves the needle the most
around their organic sales, but then around how quickly they're able to build their freedom
funnels and create faster conversion without them being in the sales process. So if you want more
information about she makes bank, comment bank below the slide or send you the information. If you
want information about the mastermind, comment sold out and we will send you the link to apply.
Last time I opened up my masterminds, we had 200 applications very, very quickly. So this is a really
good opportunity to apply and potentially get a spot inside this four week mastermind. I hope
that you've loved this. I will absolutely save it on my grid and you can watch it again, but this
is what's going to really create a difference around how quickly those dream clients are buying
from you. And when you nail this, you will nail the psychology of sales. And once you understand
that, doesn't matter what you're selling and who you're selling it to, you will be able to make
money. I hope that you have the most incredible rest of your day. Please reach out to
[email protected]
if you have any questions about either of the spaces. And I'll see you all soon.
Bye!
Thank you for listening to the Rich Queen podcast. If you have enjoyed this podcast,
please make sure to subscribe and leave a five star review. I genuinely check my reviews weekly
and they mean the absolute well to me. If you would love to keep this conversation going,
make sure to find me online.
on Instagram @beleannlopestmostly or find me over at my website richcream.com
for all of the extra tips that you need on all things money, wealth and
seven-figure business building. I cannot wait to connect again soon in the
next episode in the meantime here's to being a rich queen.
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