from Technically Speaking: Academy Football Podcast
55m 5s
Jack Sullivan, Technical Director at Grange Thistle FC, shares insights into the club’s youth development philosophy, emphasizing human-centered growth over competitive results. His role blends coaching, administration, and strategic planning, with a strong focus on progress, personal development, and team collaboration. The program uses a four-pillar model for player development and individual development plans (IDPs) to align personal goals with technical feedback. Analytics and video analysis are integrated to support player growth, though access remains selective. A key priority is creating a sustainable pathway from youth to senior football through real game experience and physical preparation. The club values staff and player well-being, offering accessible, low-cost programs and prioritizing people over performance. Success is measured by progress, not results—parents see improvement, players feel growth, and coaches leave energized. Jack highlights the need for greater collaboration across clubs and stakeholders to elevate youth football system-wide, stressing that sustainable development requires cultural alignment, trust, and shared vision. The program’s unique strength lies in its people-first ethos and commitment to making football accessible, ensuring long-term impact beyond the pitch.
Hello, I'm Jack Sullivan, the Technical Director at Grange Thistle FC, and I am Technically Speaking.
Welcome to Technically Speaking, a podcast series that will go inside Academy Football
in Queensland.
I'll talk to a range of technical staff across the pyramid to explore people, programmes
and perspectives on the game at this level.
This is a podcast for coaches, administrators, players and parents, and we hope it gives
you some insight into Academy programmes beyond what you see on the pitch.
An exciting weekend for you and your programme over the Football Gala Award, the Advanced
Club of the Year at Grange Thistle, what's the significance of an award like that for you
guys?
Yeah, look, an award like that for us is an important recognition, not just of, I guess,
the Academy programme per se, but of the direction the club is going in as a whole.
We've put a lot of work in over the last two years to sort of progress our development
programme to progress the club as a whole.
So to get that award on Saturday night, sort of really recognises the work of the people
behind the scenes who do a lot to better the club.
And yeah, it puts us in a really good spot going into next year as part of our five-year
plan.
It's fantastic recognition of that side of the club.
Well done, and obviously silver rated and league three again next year gives you a good
platform to build into, so we'll get a sense today as we chat around some of the things
that makes you as a TD tick, some of the things that help make your programme at Grange Thistle
what it is and look forward to learning more as we go along.
I started my football down in New South Wales down the environment, rural as a player, moved
into coaching at around 16, just of junior sides in my local club.
Before moving up to Brisbane for uni and went into coaching junior teams at UQ and moved
from there into the women's side in both a head coach in the senior space as well as
some technical roles.
So I was at UQ in the first team head coach women's role for about three years and sort of
went at the end of that three years, it was time for a new challenge for me.
A Grange reached out about the technical director role and that was something that was quite
fresh to me, quite new and was a challenge.
So I stepped in that and been in, this is my second year this year, I'm moving into third
year, I next year at Grange in sort of as the technical director, sort of that's my pathway
through, I guess, starting with juniors at the local level, sort of through into the senior
football and now that I'm moving back into the youth development space.
Fantastic and how much one's taking the job on board, was it like you imagined it would
be?
Yeah, I knew the picture coming in, I talked to the president at the club and it made
a really strong vision for what they wanted out of the youth development system and I looked
at it and went well we're definitely not there at the moment but I can see where we can
go and that was for me the mission of the last two, three years and we're still ongoing
but yeah, they'll very upfront and honest with me at the start when I came in and yeah
mainly talk through the vision which aligned to what I wanted to do as well there, so yeah
that's where we sort of got to with that.
Excellent and so your title is technical director but what is the role actually in tail?
Well, for the last two years it's entailed coaching a team as well, next year I'm stepping
away from that so I can focus a bit more on the technical role but look it's it's a lot
of hats at times and obviously there's a huge administrative component to it so the actual
program itself but also your admin on you know various stakeholders, a is other staff
members, board members, all of that sort of stuff as well as the coach education side,
the player development side actually being on the grass even to doing the media at some
stages, it's sort of a jack-of-all-trades at times so I guess I go into the role, over-minded
to work on the big picture as a whole and find different ways to do that but yeah, a lot
of different tasks under that technical director umbrella.
Yeah and I'm sure a lot of things that most people from players, the parents, the coaches
wouldn't even know sitting to your world of operation.
Without that in mind, let's say in season, what does a typical week look like?
So in season it will be, on a Monday we'll have, I'll get the technical staff in usually
what we did last season we'll continue to next season so that's consistent of myself,
our leads across the areas so you've directed junior director girls as well as our analytics
team and our high performance, then we catch up on the Monday, go through sort of the
past week where we're out in our cycles, what might need tweaking, what are some of the
immediate tasks for the week, such as our video needs for teams and individual development,
whether we've got IDP staff, we've got to be working with individual teams, if there's
any fires that have to be put out across the week, if there's a team who's had a really
rough performance on the weekend, we want to be able to give them support and that's
sort of how we start off our week to set it all up and then across that in the daytime
we'll be in office doing a lot of our administrative tasks so setting up our working with our cycle
for the next set so we'll play that two or three cycles in advance and just keep tweaking
stuff as we see things that come up as well as looking at some of our administrative stuff so
obviously working with players, parents, working with the board on their sort of stuff and then
developing our longer term goals or our programming stuff. That's sort of in the daytime and then
in the afternoon the area leads are always on ground with the teams supporting the coaches there
so either in an assistant role or in a support observation role as well as myself so I'll rotate
between sort of our three key areas of junior youth and girls and then on the weekend we'll be
across those sort of three separate streams of game day there and I'll be across one or two of
those on a weekend just observing supporting and working our development goals with the coaches
and players on ground so that's sort of the mix of how we balance that but a key thing for us in a
week is working as a team to to get across as many areas as we can. It's a fairly big operation and
if it's just me trying to run around do it all we don't get as much impact as we'd like.
Absolutely and you know one of my follow-up questions is going to be around your structure and
around your key people but you've kind of elaborated a bit on that already so you know it's a pretty
high human connection relational role to have and bringing it all together and serving the needs of
lots of those different so how do you go to balance the needs of those different stakeholders then?
Oh look it it's always tough there's obviously different areas that club have various
different needs as well like part of my role would like focus on the economy today but part of my
role is supporting the senior football as well there so that stakeholder as well as your board
your parents all the stuff we've touched on previously for for me it's about digging down into
what their motivations are in each what they want to get out of said program said interaction
and find those commonalities between where we're at where we've got stuff planned and what can we
align to their goals and their personal wants and needs to have that alignment and buy and sort
of show people that we are nine times out of ten working towards the same goals from different
angles so the human connection thing is a lot about actually seeing what what makes people tick
because everyone in football is not always privileged at the full-time role there there are the
volunteers or doing it in their spare time so there's clearly a passion and you know I love for
the sport and the role that they're in so there's definitely something driving them and we can connect
to that and find that alignment so that that's the key thing even from a board perspective they've
got reasons behind why they are in the roles are in and they'll have things they want out of it so
that's crucial finding what makes them tick lining that up to what we've got running and pushing
that forward together so I guess what makes you tick is important what's your favorite part of the
job for me like coming from a senior role my initial love for that was building teams now I'm in
a technical role it's about seeing the growth of the people within the program whether that be
coaches as well as players and staff members who are able to progress develop and reach their goals
through the work that I'm doing I guess so it's a big passion for me is seeing other people succeed
is the big driver in football it's a guess a guide for for people to achieve their personal goals
and that's the passion for me is how can we set up a system which allows that across multi facets
from the players to the coaches to the staff to everyone in that cannot be of benefit to them
that's why I pass it is trying to create a program that does that and is the best for the people
within is is the passion as a technical director excellent and obviously that comes to life and
how you interact with those many different people how does your program define success for for us
success is a lot about progression from A to B so taking the groups that we're working with and
battering them in in some description we don't necessarily have a have a set target of
has to perform to X or has to be progressing them into a higher league. Our goal is to develop
players and coaches and staff who are constantly progressing, who are achieving their goals, so
we measure success via how far someone has come across the season. Whether it be a group,
whether it be an individual, whether it be a coach through their development plans, and we'll
measure that progress in many different ways, but success is progress. We understand that everyone
starts at a different point. We may have teams who start at the majorities their first year
in the academy program, and they'll struggle results while they're pitched. Versus another
team and exactly the same program, who have been in the academy in high level for the last five,
six years, so one team may go win a league and one team might win their last five games. That
progress is measured at the same length for us. That is equal success in our opinion. We measure
that in different ways, mainly from starting point to end point, rather than purely or matter
result. How do you balance that with winning and knowing that that's a very public outward
facing component that is hard for a young person to look away from or from a parent? How
do you get that message that progress and success when so many people want to look at
the scoreboard or the ladder? Yeah, it's twofold. The first one is in our particularly from
like 13th and up. We play a competition sport. There are ladders, there are results. That
is going to be a factor. We can't ignore that completely and go, well, we'll play non-competitive
from 13th to 18th, especially when we're trying to transition people into FKPL football
and that's a requirement of a competitive mindset. I guess that's one facet of it, and the
way we address that is dealing with it as a competitive mindset over a result mindset.
It comes down to being competitive in oneself and in your individual battles and in your
moments, will then get you the material success of your wins and your ladder position and
all that sort of stuff there. It's selling the concept of the small wins
equal the big wins. You can't just jump straight to the big wins. That's very short term
and may not get the benefit out of that long term. The second one is especially
from the parent side and the player side over the last two years is us delivering that
education on the why we do things and why we are doing the things the way we're doing
them and why the focus is on the progress over the results and the benefits of that. A big
part of my role coming in for the first year was trying to develop that progress first
and development first mindset in our academy program and part of that by looking at other
markers of success as well as your own field results. Part of that, as you've mentioned,
we've seen this year with our audit schools going up, our awards from football Queensland,
we're starting to see the dividends for the work that was done in first year. Now it's
not necessarily we've got five teams in a grand final. That's not our aim. Our aim is
to run a strong program. That's what we've talked to the parents and players about and
also said trust us that we will prove this over the next thing and we're starting to
see that come together now. So it's very much buying for those longer term results over
the shorter term. We're going to win a league under 14 for example. Again, important
and we want to win every time we step out of the field. It's part of the DNA you have
to have in a competitive and we don't shy away from that. We want our players to go out
they're wanting to win but not at the expense of our development or progress.
Yeah, that's fair and I suppose coach buy-in is super important there and when it comes
to recruiting and retaining and evaluating coaches, potential and in-house already subscribing
to that culture and that ideal development target is pretty important. What else plays
into your decision making when it comes to getting the right coaches, the right people
involved? I think like the key thing is first and foremost, the cultural fit. Are they the
right person for the role from a own personal ethos perspective? We very much want people
who have a learning mindset who are looking to develop alongside their teams and alongside
the players in the youth development pathway rather than people who are necessarily considered
themselves a finished product. That's the key thing where you can have all the qualifications
under it. If the mindset's not aligned and the core ethos of who they are, it's not aligned
then we'll struggle to work within the program. Obviously, underneath that, there are things
such as the experience and the qualifications. It is an important part of approaching
we work in and ever more academic field. Each year there's more and more that goes into
the how and as a TD, it's something I'm sort of very into but I understand that that's
not necessarily why people coach that I do it for the academic side of it but it's something
we have to be aware of as far as our qualifications goes, they are an important part in working
under a structure and within a certain system and being able to coach youth development.
So that's something that comes into account as well as the previous experience underneath
that but I guess in that order is key for us but it's all underpinned by the person. Are
they do they want to learn? Can we develop them the same way we can develop players?
Yeah, so how do you personally engage with coaches given you've just referenced the
importance of coach development? Similar to how we engage with the various stakeholders
at the club, it's about having a system that both aligns from a youth development perspective
and the club outcomes but allows them to develop as well. Coaches, I feel at the end of
the day want to be able to coach and have their freedom and try things so it's important
for us to have a program that allows coaches to be creative. For me, if it's too prescriptive
or we're providing the exactly you do this, this, this, and this each week, the coaches
then become, they put the cones out and they read off the piece of paper. We very much,
as much as we want to develop players, we want to develop coaches so allowing them to be
creative in within the structure and it's important to have the structure and the framework
first and foremost so we don't have wildly different goals and we're not on the same
page but allowing them to develop, allowing them a environment where they can grow as a
coach is a real part of connecting to them and taking their ideas and seeing where it aligns
within our philosophies and programs. It's part of making sure we get the right people
and we're not starting on two entirely different players, getting them to come at it from
a their point of view and they're driving it rather than us telling or prescribing something.
It's a big part of what we're doing is having the coaches have ownership over the program
as well as the club there. So in terms of their time and the grass,
you get a chance to observe them in action and have reflective feedback conversations with
them as well. Yeah, so we've got a mix of for our coach development, we've got a mix
of formal and informal feedback delivered by myself, usually an area lead and then we'll
have a mentor, we'll work with them in some capacity. So yeah, we're part of our six
week structure is we've broken it up into our first week is a feedback from the previous
block of the formal week. There, so we deliver feedback to the coaches on our on our analysis
of that last block, what's worked well for them and what some areas they potentially want
to focus on for the next block and from their coach development and their squad development
perspective, we'll then go into a two week observation block where we will, our primary
goal of the technical team will be to observe, to watch the coaches in their environment sort
of minimal disruption. We will still have interactions, still have conversations but
the the aim is to try to collect as much information as we can about their environments and
what they're doing. Our fourth and fifth week of the block is our implementation, we'll
take the findings from those first two weeks and if there's any of the sort of short term
pictures, whether that be a squad coach needs more support, they might need examples
of stuff being run, for example, where we're observed or they might need that informal
feedback, someone to sort of give them a talk after the drill, they've run and give them
some immediate feedback depending on how they best take on information and we'll have
those informal moments across that two weeks, so with less observation and more implementation
getting into sessions, getting in with coach and working with them directly on ground in
their environments, then week six is our formal assessment week where our technical team
will actually go and compile the formal feedback for the start of the next block to make
sure that there is.
is there is some sort of touch point each block so they can measure their
progress and measure their success in a real analytical or real consistent way
rather than just the informal so that's how we sort of deliver our coach
education week to week on ground. Okay and so a lot of it is about meeting them
where they are and treating them like you would any learner in an environment to
be able to support them, encourage them, develop them and give them the
opportunities to grow from there.
A player development obviously that's the reason programs exist largely is to make
an impact on the development of our young players. What does it look like at
Grange this or player development? For us player development from a footballing
perspective we work on a four corners model so we're looking to develop players
and we break it down into not quite the same as the FA standard but we break
it down into technical, tactical, physical and psychological or our four key
pillars of development so we look to impact all four of those. In our
play development our session structures are set up to enhance those at
different stages so we've got our session structure goes into we start
activation what we call individual specific decision specific and the game
specific as part of the development and they work on sort of each area is in
different aspects. Our activation works on it's a lot of our free play stuff we
very minimal coaching actually happen that we set up well there'll be a small
side again whether it be a ball mastery thing it's all about players getting to be
in the environment and and make decisions and do all of that sort of stuff right
at the start of session. Individual specific is all about working on the
individual and throughout our play development happens. It's the individual
aspects of of their game whether that be know where to in a session working on
build up that might be working on how the players taking the first touch how
they're how they're playing that ball whatever the individual element that
will work into the rest of the topic decision making that allows the individual
to apply that in a decision making context as a unit there there's external
factors they've got to consider how do they execute with all these other
factors in place and that's our decision making and then we have our game
specifically linking it to actually what they've got to apply it to on the
weekend. Alongside that we have our individual development plans and our
holistic development model where we we're touching every six to twelve we're
trying to get touch points with the players on their IDPs their own personal
goals what they're trying to work on as well as our support from our HBU team if
that's a physical element our analytics team if that's something game based
that they want to work on as well as in our sessions so going into next year
we're implementing something in our third night a week session where we'll
have our free play modes for a large majority of the Monday and then we'll
actually work be working with individual units for their IDP goals so we'll have
our area lead will be running for example they may take our forwards from our
sort of 13s 14s 15 age groups and work with them on a specific element on a
finishing drill where they can start to build in some of their own goals whether
be the technical whether that be the timing of the runs whether that be finishing
within the team environment so I guess it's twofold how we work on it well
threefold sorry how we work on it in our team sessions what we look up from
their individual development plans under the pillars as well as how we
facilitate individual specific sessions within our environment for their
development there okay great and so that would obviously mean an element of
self-directed self-identified learning targets and growth targets as well as
guided ones that your staff and coaches will be able to work together to
establish yeah 100% so our to dig into our IDP process a little bit it starts
with the play goal setting so what they're and it comes back to the ethos of we
want players and coaches and parents and all the stakeholders I'd be working
towards something that makes them tick so part of our base level is finding out
those goals they're what they personally want to achieve out of the program we
then align that to our coach and technical feedback what was what were
observed what we are we're seen from a program perspective we under those
four pillars and and from our observations line that up to their goals and come
up with our our action plan of basically comes down to we look at those four
pillars and what can be what areas that are strengths that we can work on with
them aligned into their personal goals and what are areas that we've identified
or they've identified for improvement and how we can support that and what the
action plan is whether it be stuff at home whether it be stuff in sessions it's
different for every player there's not there's not a model where we we prescribe
X-Wiles Z we very much look at it and play it a player model there so so with
our IDP process it's very much almost our 50/50 mix between player driven and
coach lead them because at the end of the day players will be need to be they
will get the most results out of something which they've let align to their
personal goals but they're also in the team environment as well so if it's
entirely removed from the coaches feedback and that sort of stuff in gains I
won't get the opportunity to do that because that's different from what is
being seen in the feedback they're getting a week in week out from their
coaches and support staff there yeah great what would you say is the most
significant contributor to player development it's it's a big one I do think it
does slightly vary on the individual but before overall I think what effects
player development or what mostly contributes to that for me is the
environment that they're in I think that's the key thing and that's not just in
our economy programs we've got control over realistically maybe 10 hours a
week of their lives there there it's so many other factors a lot of our kids in
the academy space are in school for as well so they may be having different
messaging coming in that thing they've got peers at other clubs or in other
teams all that goes into their play development so the environment is for me
key and when we've got them is creating an environment that they can then bring
into their other aspects of their life as well as to touch on another really
important element in play development is actually the player themselves we
can put around all the environment the best coaches the best facilities all
that sort of stuff around a player the player doesn't have a learning mindset or
doesn't want to progress we what we won't see the play development but from our
controllables element for me it's if the environment the learning environment we
create there then been safe in the knowledge that they can make mistakes on
that journey and and take those elements into their wider environments which
will then have the most effect again at home we get such we get such a small
amount of player contact time that we need to make sure that the impact doesn't
just stay in that 10 hours it goes out into the rest of their their interactions
in their life yeah that's good and the word you use controllables I think is
keys and like you said you've got limited face time with them there are only
so many things you can control and having your culture and your
environment set up to make the most of those that's what i'm hearing from you
there so that's great um you mentioned before one of the aspirations is
developing players to transition through into the senior program and FQPL
Grange you know how to can your program support and foster that pathway so that
was one of the key markers when i came into the job um was
part of the youth development for us was also helping our seniors side remain
sustainable uh the CDA game is growing in finances and the
men's and women's were seeing more and more paid players in the leagues
we've seen bigger club starting to become serious players there
for us is a club our ability to be competitive at the top level comes down to
our youth development program and making sure that we have a steady pipeline
of players um going into our men's and women's squads long term
who are at a level to compete at the highest level we can possibly can be
um and that will underpin those squads as an ethos um in our senior space so
it's a real crucial element of what we do uh it's twofold in the economy space one
is opportunity um
We work with the senior coaching staff very regularly in the men's and women's to identify
players and give them opportunity in the 23 space, specifically, so it planes a wee in
our 18s this year.
I think ended up having 11 of our 17 squad roster get minutes at FKPO level.
I believe between five and six of them had six plus games at 23s level this year with
about three of those being starters.
So we had significant minutes, so opportunities the first thing, we need to give them the opportunity
to go into those spaces and experience that environment as well as looking at in our
16s and 18s specifically 17s in the goal space, looking at some of the aspects of the
senior environments at the club and how we can bring that into those 16s and 18s squads
from a cultural perspective, from having the coaches working with the senior coaches
to find what they're looking at in players, what a contributing in those leagues, how we
can best set up our players to have the toolkit to be effective at that level.
Sometimes that might be the physical aspect, for example, like we can be in FKPO 2 in the
men's and that at time can be a physical league, it's quick, it's physical, it's not the
same necessarily as an academy game which has a more focus on development and we've got
to prepare them for that, we've got to give them opportunities to come up against physical
side, that may be in training, that may be where putting players into a 23s, it may be
pleasing not quite ready physically into a 23s environment, a training, to have them
pushed around a bit, to realise what's required and make those proactive steps, because
we try to do that when they enter 23s, we're behind the April, so 16s and 18s are sort
of where we target that, but it's a lot about collaboration working together, finding
those key elements we can migrate across and providing opportunity in our men's and
women's senior setups and having them open to that which is both in credit to the teams
that both the men's and women's have been incredibly open to that ethos and to allowing
youth players and relying on youth players to step up, it's something that is a long
term huge, huge trial club in the senior space.
Yeah, I guess there's no better affirmation for a message of progress as seeing the players
progress their way through into senior football and there's no better way to encourage people
to see that that is the legitimate vision of a program to have that happen and celebrate
if there's a happens as well, so yeah, that's awesome.
You've spoken a bit about some of the different departments within your program, you've spoken
about analytics and sports science and performance.
The game has changed a lot globally when it comes to those inputs and we're seeing that
increasingly in the academy of space, so what role does film analysis and sports science
play in your program?
So it's growing, it's growing, it's something we introduced two years ago.
We've got a head of analytics on staff who's worked with us for the last two years.
We also work with the University of Queensland and previously we've had a student from Victoria
University, I believe, placement on placement with us.
There to support our analytics and video side as well as some other aspects as well.
So we've got a slight tangent, we've got a, we work with the sports psychology department
at UQ, so we make sure we get sports psychologists into the program every year, which has been
a huge benefit for us, but our analytics and video has grown in importance over the
year and it's too far apart of that is to help players in their development where, where
a lot of our young people are at in this day and age is media technology is a massive part
of their life.
They're growing up with screens from a very, very early age, so being able to connect
what they're doing on the grass to, to how they interact with a lot of things in life
is becoming more and more important and I believe we will see that become more important
as we move forward.
So finding ways to look at their performances, for example, going through IDP goals, working
start with them has been a big part of what we do.
We've got players who want to, we had a player in our 18s this year, who is one of the goals
they set was to be more effective in their aerial joules, I sent about.
So our analytics team actually took that and mapped his success rate in aerial joules across
the first six months, what factors may have affected that, what elements he could, where
on the pitch he was, for example, all those factors presented that to him in his IDP,
working with, hey, these are actually some of the key findings with finding in games.
How can we, here's what is affecting, now you know that, so going into a game you're
able to decision making, if I'm going up for this ball, it's because of this, this and
this factor, which I know about.
If these factors are leading to me being unsuccessful, maybe my decision making changes that, obviously
that's a very time consuming process, it's not something I claim to do with every player
in the program.
It's very much a case by case basis and it's something we are growing, the more students
we're able to get into support that and support our main analyst helps us distribute that,
so that's one key thing is communicating with players who think that way, and thinking
stats and in videos and that sort of stuff to help develop them.
The second one is team performance as well, the example I can give on that is we had
a 16s team, had Lions in a semi-final, a team who at top of the table absolutely smacked
them in the first, and the time we played them at home I think 7-0 loss, so we were coming
up against them in the semi-finals now, but they were the only team left in our finals
thing, so our analytics team had a lot of free times on their hands, and did a lot of
work with the players and coaches on the tactical and technical elements of what contributed
to the loss.
For example, the defensive shape, our decision making, then the players managed to take that
long working with the sports psychologists and turn that semi-final into a positive
on field result for them, so that went in the semi-final 3-1.
So that was a real material impact.
When the analytics team were freed up to focus on one team and deliver the team stuff,
we were able to get our team results out of that.
In turn, that allows the players within that unit to hit their individual development goals
because they've had all that team support, and they're not having to think about that
stuff as heavily, because it's been done for them, so that's only a bit of a snapshot
of two ways our analytics team and our video team support, our program as a whole in the
academy space.
Yeah, and so I guess there's a bit of evidence of the potential value of it.
You've alluded to the human and time constraints that make it challenging for your staffing
perspective, but also the individuals.
We know that our teenagers, particularly their attention spanners, is low.
We don't see a lot of them watching full games even of the teams they follow professionally,
so be able to use the analytics software and the clips, et cetera, to give them targeted
opportunities to engage, and if they're more willing, then you're more willing to give
it back to them as well, so that's a great credit there.
I'm curious about data, obviously there's a lot of data points that we compile in programs
for the audit, and there's a lot of data we collect because we have to collect the data.
How do you manage all the data we have to collect and make it be impactful beyond the
collection process?
Look, to be upfront with difficulty over the last couple of years, it's a problem where
we're continuing to chip at, and we've definitely gotten better at it as we go part of that,
we've just partnered with XPS, who will be using them that platform to primarily house
and distribute a lot of our data points.
That's still very new.
That's only a couple of months ago, so that's not something we've had in the program previously.
A lot of that's true, but a lot of what we've done historically is through our team management
platforms where you spawn, I know there's a lot of various other ones there, so there's
man hours required, so the VO analytics suite, having players access to that, for a video
site as well as our wellness and RPE data and all that sort of stuff has been done, just
simply through your basic form, stuff, the Google forms, your Microsoft forms, that sort
of stuff, and then we look to compile that in a main base SharePoint drive system.
Next year, we are looking to progress that over to XPS, because it is something that having
data across multiple different facets can be difficult and come all the time where we're
scrambling, trying to pull it all into one legible piece, because we know we've got the data
there. We know we've done the right things. But as
a lot of legwork, making it right for the reader. So yeah, we've historically we're
difficulty, we've managed it, but we've looked at some other programs and we'll see in
the next 12 months if our XPS platform helps out. I know a lot of other clubs in the state
use that, but it will look to how's a lot of that data. And well as we said, players
on their phones all the time, data, statistics, video, to go directly to a player's phone,
and parents as well with the safeguards there to have access to that, which will just allow
us to communicate directly with the player through one platform rather than four or five
different links on their spawned group, which is, and I'm sure I went out the only club
who's had to do that. I know there's some clubs who have website portals and that sort
of stuff there. So I don't I don't think there's a there's a exact answer to it, but we're
looking at ways to continue to improve in that area specifically.
Yeah, so I'm hearing a lot about looking for efficiencies where possible knowing that
the collection and the presentation that data is a reality that we're all facing.
Big picture thinking if you could make one system level change, what would it be?
Oh, it's, it's a big one. Look, system level. I think, I think we're on the right path
overall from from a personal perspective with the systems. I think it comes down to system
wise, I'd like to see more collaboration. I think across the board. Now, do I have the
answer for how we do that? No, but I think clubs working together, transparency and collaboration
between all the different stakeholders. I think we'll improve the game massively and
I think it's happening slowly. I think it is, but shifted a mindset away from where in
competition with this person and this person and this person and where it log ahead with
X, Y or Z is fostering I think system wise is finding a way to foster collaborative approach
and working towards shared goals. There are different goals for you know, governing
bodies to clubs, to individual academies, for example, and they're all valid goals. How
can we all work together to help each person achieve that? I guess it doesn't, doesn't directly
answer the question, but from an ethos perspective for me, it's, it's more as much collaboration
as we can foster between every stakeholder will raise the level of the game in the state
and the country long term. I think that that's the way we've got to go across the board.
If we want to make major impact at the top level. Fantastic. And I think it's fair to
say we don't have the answers because if we did, someone would be putting them into action
but admirable and I guess part of the purpose of this podcast is to get inside and share
and collaborate as much as possible. And I hope it opens a dialogue where people feel
more comfortable sharing what they're doing and not guarding it as state secrets while
still being in a competitive environment. So I appreciate you thinking out loud for us.
I'm going to give you a hypothetical scenario. Let's see how we go with this one. A significant
bucket of funding has ended up on your lap to improve your program. What would you use
it for? For me, people, it's a big, it's always been the big focus with our current
funding. We put a huge percentage of that into people. So our technical staff, our coaches,
our support staff, it'd be bringing people into capacities where they can do their job
better because they have the time to do so. It's, it underpins the model, our whole ethos
of the round people, making people better, progressing people. We see the staff in element
as a possibility to that. If we had the opportunity to bring on more people full time to give
more support, that would in turn make the program better. It would give them the opportunity
to do more to have more impact. So the big one for me would be, yeah, people in the Academy
program, from a club perspective long term, infrastructure is a big one as well. I think
that's probably funding slightly separate in there and different ways we fund that is
a whole podcast in itself. But it, yeah, on the Academy level and the technical level
as people, I think on a club level, it's, it's still people, there's still a lot of roles
you've got to fill their administrative roles, your day to day, the more people we can bring
into support that the better product and program we can provide to our members. I believe
in that. I think that's across the board for any club. And then, yeah, infrastructure.
And I know at board level for us, infrastructure is a huge priority. Building stuff, not just
necessarily for players, but for the community as well. I'm making it somewhere where people
want to be and giving the opportunities for players at all levels to be involved in
the sport is a big part of that. But yeah, from my perspective, 100% would be spending
it on people bringing more full time people on bringing bigger teams in of coaches, of
stuff, just giving more support to players on the ground through manpower, yeah.
And that sounds like we'd have the biggest impact on the core people in our organization
in terms of the play body as well. So, the last thing we want to do is continue to raise
the standards we're seeking whilst raising the costs for our participants as well.
So, the three part here, what do you want your players to be able to say at the end of
the season? So, for the players side of things, I want them to be able to say that they've
gotten better, that they've progressed. And that they've genuinely enjoyed their time
in the program over the year, whether they continue that, whether they go somewhere
else. I want players to be coming out of our grand academy. Knowing they've got better,
and that's not necessarily an go-a-be in an FQPL program, that's if they're going to
Metro space, that's if they drop the sport completely and going to life. We've had a positive
impact over that season. So, I want players to come out of the program going, yes, we've
gotten better, and it's had a positive impact on me as a person.
Right, and what would you like the parents to be able to say at the end of the season?
So, the parents, I'd like them to be saying that they see the development of their kids
and their team, that they've seen the progress that's being made outside of the results.
It's something that we've seen as we've had teams that have been finished in the bottom
couple in a ladder. The parents are over the moon at the end of the season, because the
players love it. They're getting these marks. They've improved over the course we've seen
that won their last three games, because they've made that progress. And so, when I talk
to parents, the conversation that I'm most happy about and the one I'm blowing like hearing
is when the parents are saying, well, we really saw how far this team and how these players
have come over the year is what I want to hear out of the parent group ideally. We've
done our job right.
Excellent, absolutely. And at the end of the season for your coaches, what do you want
them to be able to say? I want the coaches to come out of the season, energised, excited
about the next season, excited about the development of their players, whether it be with the
different coach, whether it be outside of the coach. It's a personal passion of mine,
because I feel in football, it is so easy to burn people out. We are at a constant
balance of trying to have the highest standards we possibly can in our environment, as well
as looking after the people that are required to make those standards happen. So, our measure
of success for me out of coaches is having them energised at the end of the season. We
definitely won't have that across a whole cohort. It's a very draining season, a lot
of emotional effort, time, effort has been put in. So, we want them to be just as passionate
as an excited about youth development and coaching as they were when they came in at
the start of the season. I don't want to see someone come in losing that because I just
see it too often when people work themselves too hard and they don't prioritise themselves
first and foremost, and you lose them from football. It's not what we want to do.
for me and a season, I want our coaches to be energized to be excited about what the
potential of the next year can be.
And are you feeling energized, Jack?
Well, I've got a holiday book to Europe in a week's time, so I'm sure I feel energized
after that.
It's a balance.
It's important for me as well, as I said, I can't preach that to our coaches and our staff
members and not sort of live that myself, being able to balance work life is hugely important
and tough at times.
Stuff has to get done, but especially around trials, time can be really draining.
Well, look, I wouldn't be here if I wasn't still energized and passionate about the project,
not just yet developed, but at range itself.
It's why I do it, it's not necessarily for the title or the role or anything like that.
Fantastic.
Seems like a pretty good way to wrap things up, Jack.
Is there anything else you'd like us to know about what makes your program unique, special
or any other interesting facts or things you want to share?
I think, based on, and we've touched on it within some of the answers, but our, I think
something that we really pride our program on is looking after its people, where we're
not about necessarily the metrics or we've got to have, you know, ex amount of, you know,
we need you to be a professional player.
Our focus is on how we can develop the person to their wants, to their needs, to where
they're at in the world.
We may get, you know, a team of 16 accountants come out at the end of the day.
If we can give them some transferable skills, we've done our job, in my opinion.
So we pride ourselves on trying our best and I can't say we've got an 100% success rate
or hit rate on developing people and doing what's best for our people, first and foremost,
for our other outcomes.
There is a huge focus for players, coaches, anyone who is a part of the academy program
at Grange and the second thing is you mentioned it earlier, making it accessible, big pilot
at the price point.
We, a lot of our funding, we have from our infrastructure projects, our footballing projects.
We are working all the time on finding other ways to fund our programs outside of the players.
We don't want, we want to be as minimal user pay as we can possibly make it within
the current restraints.
So the big part of that is ensuring our academy fees and our junior budget stays in the
junior space.
First of all, as long term that will benefit the senior space where the players coming
through, but that stays with that space.
And finding ways which we can deliver on the things when it's paying the people who
we're employing properly, I'm not making someone do a full-time job for part-time pay.
And how we fund that is something that I think we do as a club model outside of the academy
model.
In my experience, we're getting around club land, I think we do it quite well.
I'm as finding ways to fund that.
So those are the two unique aspects, I guess, of I think of our program.
They're not that other clubs aren't.
I'm putting their people first, obviously, but it's a real core ethos for us, and it's
something we're really proud of, and they're great.
That's great.
Well, I've appreciated your time technically speaking with me today.
I've got a real sense of you and the values of your program, and I hope that everyone
else who gets a chance to hear it themselves can take away plenty from it and reflect on
what they've experienced.
And hopefully this is the first of many conversations in the technically speaking space.
So thanks again, Jack.
No problem.
Thank you for having me.
That brings us to the end of our first full episode of technically speaking.
Big thanks to Jack Sullivan for his time on this episode.
I hope you found the conversation as insightful as I did.
We'll be back soon with another technical leader for our episode two.
In the meantime, follow us on your favourite podcast provider.
Share it widely and help us connect with anyone who might be interested.
Podcast Summary
Key Points:
The technical director role at Grange Thistle FC combines coaching, administration, and strategic development, requiring a broad range of responsibilities and strong interpersonal skills.
Success is defined by player and coach progress over time, not just results, with a focus on individual development, personal growth, and long-term progression.
A four-pillar player development model (technical, tactical, physical, psychological) is used in tandem with individual development plans (IDPs) to ensure holistic growth.
Analytics and video analysis are growing tools to support player development, with data used to identify performance trends and inform coaching decisions.
The program emphasizes cultural alignment, coach empowerment, and collaboration, prioritizing learning mindsets over rigid structures.
A key goal is to create a sustainable youth-to-senior pathway, providing players with real opportunities in senior football through experience and preparation.
Staff development and accessible, low-cost programs are central to the club’s ethos, with a focus on supporting people before performance metrics.
System-wide collaboration and transparency among clubs and stakeholders are seen as essential for long-term growth in youth football.
Summary:
Jack Sullivan, Technical Director at Grange Thistle FC, shares insights into the club’s youth development philosophy, emphasizing human-centered growth over competitive results. His role blends coaching, administration, and strategic planning, with a strong focus on progress, personal development, and team collaboration. The program uses a four-pillar model for player development and individual development plans (IDPs) to align personal goals with technical feedback.
Analytics and video analysis are integrated to support player growth, though access remains selective. A key priority is creating a sustainable pathway from youth to senior football through real game experience and physical preparation. The club values staff and player well-being, offering accessible, low-cost programs and prioritizing people over performance.
Success is measured by progress, not results—parents see improvement, players feel growth, and coaches leave energized. Jack highlights the need for greater collaboration across clubs and stakeholders to elevate youth football system-wide, stressing that sustainable development requires cultural alignment, trust, and shared vision. The program’s unique strength lies in its people-first ethos and commitment to making football accessible, ensuring long-term impact beyond the pitch.
FAQs
The Technical Director oversees the entire technical development system, including coaching, player development, analytics, and admin. The role involves balancing multiple responsibilities such as coaching teams, supporting staff, managing player development plans, and ensuring alignment across all stakeholders.
Success is defined as progression, not results. The program measures progress from a player’s starting point to their end-of-season development, regardless of league position. This is especially important for teams with different starting points or levels of experience.
The program uses a four-pillar model: technical, tactical, physical, and psychological development. Sessions are structured to build individual decision-making, followed by game-specific application, with individual development plans tailored to each player’s goals.
The academy provides opportunities for youth players to train in senior environments, such as FKPL matches, to gain experience and adapt to higher-level physical and tactical demands. This helps build a sustainable pipeline of players for the senior squads.
Analytics helps players understand their performance by identifying key factors affecting success, like positioning or decision-making. Data is used to create personalized development plans, such as improving aerial ability, and supports team reviews after losses to improve tactical awareness.
The program promotes a competitive mindset without focusing solely on results. Coaches and players are encouraged to value progress and small wins, with long-term development goals prioritized over short-term results.
Chat with AI
Loading...
Pro features
Go deeper with this episode
Unlock creator-grade tools that turn any transcript into show notes and subtitle files.