Rural health is an essential component of public health, not a secondary concern. The episode highlights that rural areas, though often defined through complex and politicized criteria, are home to diverse populations facing significant health disparities. These include lower life expectancy, higher rates of chronic diseases, opioid overdoses, and suicide, largely due to geographic isolation, limited healthcare access, and socioeconomic challenges. Despite common misconceptions, rural areas are not uniformly politically or demographically homogeneous—many residents hold diverse beliefs and have lived in the region for decades. Key definitions of ruralness come from federal agencies like the Census, OMB, and USDA, but each has limitations, often misrepresenting the lived experience of rural communities. The political framing of rural areas has amplified misinformation and neglect, especially in policy and funding. Public health must center rural populations because equitable care requires recognizing and addressing unique health needs. Personal narratives, such as living in or visiting rural areas, reveal both the richness and challenges of rural life. Ultimately, the episode calls for a more inclusive, evidence-based, and accountable public health approach—one that acknowledges rural residents as full participants in health equity efforts.
(upbeat music)
- Welcome back to Everything is Public Health.
We're here to talk about how everything is public health.
Yet again, my name is MJ.
- And I'm Cass.
- Um, I, hmm.
Have you lived in a rural area?
Let me just go ahead and ask.
- Yeah. - Oh, do tell.
- Well, so I did my undergraduate degree
at Central Washington University,
which is in Ellensburg, Washington.
And at the time I was there,
the town's population was 8,000 people.
- Including the university?
- The town's population was 8,000 people.
And when school was in session,
the school had around, I guess, 8,000 people.
So the population would double in size when the school year
was going on, but like, yeah,
there were not a lot of people there.
- Can you describe more like what that town is like?
'Cause I, fortunately, unfortunately,
I don't know, that's not put in a qualified,
I have never lived in a rural area.
- Yeah, so very small area.
And then sort of as you got out of the kind of core city center,
like you're surrounded by farms and ranches
and all that kind of stuff.
And it was not unusual for people to talk about
living within ice cream distance of the grocery stores.
So like, they lived close enough
that they could buy ice cream and it wouldn't melt
before they got home or if they needed to bring a cooler
or cooler bag when they went shopping.
We had two or three restaurants that were popular.
When I started my undergraduate degree,
which was in 2001, they had just built a Fred Meyer
and that was like crazy that they had a Fred Meyer.
They were like two main, there were obviously more roads,
but they were like two main thoroughfares,
one went north south, one went east west.
And the biggest employer I think was the university
or Fred Meyer maybe was next.
Yeah, it was small, actually really liked it.
It was an interesting change.
So I grew up in a suburban area and we'd go into Seattle
and it was like a 20 minute drive,
not too far from being in the city.
And yeah, it was a big shift, much slower pace.
- That's kind of nice.
- People were relatively friendly,
exceptionally white, except for migrant farm workers
who would come seasonally.
- Have you ever seen, probably not,
but have you seen how migrant farm workers were treated
by the locals or is that not something that you witnessed?
- Not really, like I was not self-aware at the time
or like I was so, you know, I was 18.
Just to be fair, I lived in Ellensburg
until I moved away for graduate school,
which when I was 26.
So I started to become more aware of things,
but like as we've talked about before,
I had no idea what public health was
until I went to school.
And so like I had really no idea what I was experiencing.
- Should have been thinking about
or any of that kind of stuff.
- So I have never lived in a area
that by any consideration would be rural.
I mean, I have visited a rural area.
When I say visited, I don't mean like drive pass.
I don't consider that a visit.
When I was in Taiwan,
my grandmother lived in the mountains,
quite literally in the mountains.
So we would have to drive an hour
into the mountains to visit her.
And that was, that was rural because you're in the mountains.
And I think you're right in that.
I was too young to be aware of anything.
That was going on.
And she was like, "Oh, grandma's here."
Or "I'm here, grandma, it's great."
And then we would go to the creek.
There's a creek behind her house.
And then we would like build little dams,
like kids do to like block off the water,
which in retrospect probably not helpful
for the fish downstream, but, you know.
- I doubt that the dam you built
was structurally sound enough to substantially
impact the fish down the stream.
- It probably wasn't,
but it just feels like such a big accomplishment
and maybe not like harmful,
but definitely annoying to the fish downstream.
It's like, but yeah,
but I've never lived in a rural area.
And I do think that if I were to visit
or live in a rural area,
my experience would be a lot different
just because I'm not white.
And I think that's true for anyone who's non-white
in a rural area, but this term,
and I have to be careful for the rest of this episode.
Because the term rural has been increasingly stopped.
- The way you say rural.
- It's true.
- Rural.
- How do you say rural?
- No, it's not.
No, you say, I can't even say how you say rural.
- Rural.
- Rural.
- What am I saying?
- I need to be careful for the rest of this episode
because I know I have a lot of implicit bias
around this word because this term,
I'm not gonna say it.
This term and concept has been increasingly politicized.
Stop it.
Increasingly politicized.
- Every time you need to say rural,
you can just delete yours and just put mine in.
- Yeah, it has been increasingly politicized.
I'm sure you've seen in the news.
There's been multiple multiple thought pieces
about how the political divide is a rural, urban divide.
And so we need to be careful.
We have to remind ourselves that as much as it is political
because you can't deny that the political distribution
in these different areas is there,
it's actually not as stark as you would think.
You would think that it is like 90% Republicans,
but it's actually not that high.
It's only around 60% Republicans in rural areas.
I'm sure you've noticed how this term has been politicized,
especially in the last decade or so,
which is not helpful for them or us to be this politicized.
For example, there's a Washington Post piece
that said, most residents that live here
deeply resent how they're being perceived and treated.
- Yeah.
- Honestly, fair.
That they think that way.
And there's many, many opinion people,
people write opinion pieces that say,
oh, this type of perception is why they believe certain ideology.
And we're gonna try to avoid all of that stuff today
because that is not the point of this episode.
Nor is it the point of this show in general
to dive deep into the political landscape of America,
but it does exist and we have to acknowledge it.
- So I think it's very different for me
because I lived for several years in a rural area
and got to experience the amazing hikes that we could get to
because we were, you know, a stone's throw from the foothills
or the amazing weather that we would get,
really nice, warm, dry weather and amazing snow.
Like it was a great place to live for folks
who enjoyed being outdoors.
- Yeah.
- I also know, I knew a lot of people I was engaged
and a lot of activities and I know that there's a very,
ideologically diverse group of folks living there.
Maybe not the most demographically diverse,
but the people that lived there had a range of perspectives
and there were different reasons why they lived there
and, you know, why they were raising their kids there.
And so I have, from my own personal experience,
a different perspective,
which is really something that is a common piece.
Like when you get to know people or places that changes
how you think about them rather than the assumptions
we might make other ones.
- Yeah, this is why, like, exposure is so important.
Like, for example, homophobic people oftentimes
when they find out one of their family members
or close friends is LGBTQ, they change their mind
and you like to say gun owners on a monolith
and people who live in those areas are also not a monolith.
They are actually, like you said, a really diverse.
Like we have done, not we,
the Pew Research Center has done surveys
and they are a lot more diverse than people think.
Not demographically, you are correct on that one.
It is largely white, but in terms of belief,
there are a lot more diverse than what people think.
But, you know, just keep that in mind.
And the reason why I want to do this episode
is because I think this is a concept that has been
either neglected or perhaps politicized in the last few years,
but it is nonetheless an important part of public health.
Like essence of public health is that we care about everyone.
And guess what?
There are people living in these areas
that we also need to care about.
So the first question that I sought to seek is,
how do you define rurality?
- Well, so I do know, I'm not gonna get into the specifics.
I'm sure that there are a lot of details here,
but I do know because my doctoral candidate,
soon to be Dr. Julie Ward,
is doing some of her research assessing differences
in her outcome by rurality in different sort of urban,
suburban and rural areas.
And one of the things I've learned through her work
on her dissertation is that there are multiple ways,
at least two or three ways to define rurality,
I think it's three, and depending on which definition you use,
you might get different distributions of urban, suburban rural.
I think urban is like relatively the same across all three,
but which one you use can impact sort of rurality
and what ends up in that.
But there's like one based on zip codes,
one based on, I can only remember the zip code one,
but I know that there are probably two others.
There's many, so this is a recurring thing on this show
where I think to myself, oh, it shouldn't be that difficult,
I should be able to figure this out.
That has never happened.
Never once did I say, oh, something is simple.
I should turn out being simple and never,
it is very complicated.
And I'm sure future Dr. Ward would be more versed in this
than I ever will be in, you know, 90 minutes.
It's a amount of time that I spend looking at this.
Like you said, many different definitions.
There are some main ones, but honestly,
it's not one of those hard and fast boundaries.
Any researcher could potentially be like,
oh, actually, I think this needs a little bit more judgment,
so I'm gonna throw in this factor.
Like I'm sure you know what that process is like,
but we're gonna talk about the main foundation
of how rurality is defined.
Obviously, when you think about how geography is defined,
where do you go?
You go to the census bureau because that is sort of their stick.
Here is something funny.
They don't have a definition of rurality.
They have a definition of urban, so they just said,
you know what, if it's not urban, we consider it rural,
which is not the crispest of definitions.
Urban areas are defined as 50k or more people in that area.
The problem with this is that suburban areas are often categorized as rural because they
don't have a rural category so if it's not urban it's rural but there's a lot of suburbs
that no one would consider rural in their right mind.
Where I live right now inapolis I think our actual population is like around 30,000.
But it's not rural by any means.
But being the state capital like this is not even remotely a rural place.
So if you think about okay fine census bureau might not be that much of a help.
Where would you go next?
You go to the place where I would not have expected that them to define stuff like this.
The office of management and budget or the OMB have you encountered them before like what
do they usually do?
I think they look at like the cost of different programs cost of bills that are going to
be put forward and they sort of just generally are looking to see are we going over budget
under budget?
It's always over but yeah why do they have a definition for this?
I'm sure there's a reason I didn't look into the reason why they have a definition
for this but they define counties again they have a negative definition any counting
that is not a metro county they consider rural so a metro county being an urban core
of 50k or more now as you know and as I know some counties are huge okay some counties
are so big that a lot of rural areas are counted as metro simply because they live in the
same county as a urban core in fact 54% of people living living in rural areas are
technically in a metro county by the OMB standard so not great as a measure for reality
especially some counties how are county lines drawn I want to say arbitrarily by someone
in the past.
Are any of our map lines drawn sense is there a river that goes through or a creek sometimes
that's the line sometimes yeah so oftentimes researchers would take those two into consideration
but they would use something from the USDA which again not a agency that I would expect
to have a definition for this but actually that kind of makes sense not I think about it
well yeah because they're doing sort of all kinds of agricultural related stuff yeah
I'm pretty sure that's why they have a definition they have something called the economic
research service which has a or the name of the index hold on the name of the index from
the economic research service is called are you see a which is the rural urban commuting
area codes and this is way more complex to the point where I didn't even bother clicking
on the thing that defined it because it's really complex they take into consideration
population density obviously urbanization and commuting time and I think commuting time
is one of the big factors that separates this out from the census bureau definition
and the OMB definition brightly so I think it's a good thing for to include when you're
calculating reality these are the jumping off points I think researchers oftentimes will
be like this not adequate so let me throw something in this these are jumping off points
for a lot of researchers yeah very complicated because again lines are arbitrary how do you
define something as we were urban is actually a very complicated academic subject but some
stats I don't know if you seen may fashion bring us up there's that map where each county
is painted red or blue depending on whether they voted republican or democrats and they're
like see most of america 97% of america by land this is what america is right you know
the tagline that they often use but then the rebuttal to that is people vote not land
right yeah and it's a very small proportion of our population that lives in that very large
open land so I set 97% of land you want to guess at what percentage of population lives
on 97% of the land 97 that's a huge that's majority of america 18% 19% you're so
good at this 14 depending on how you define rally 14 to 19 is what I've been seeing but
14 from I believe from the yeah that was hard because we were just talking about how sort
of the what are these definitions but yeah so I do know the vast majority of our land
is empty less populated right we we have very very dense urban areas and one of the
measures that we didn't talk about here but one that we sometimes try to account for when
we're thinking about population population density etc is what proportion of the population
for a given state lives in a metropolitan statistical area and so that's that's another way
to think about it but I do know that right but as we were just saying that there are very
very few people spread out over a very large space yes a 14% to 19% depending on one definition
you use roughly 46 million us residents on 97% of the land so that graphics of like this
is what america is someone did a transformation on that graphics where they blow up each county
or shrunk each county based on how many people live there and you can very starkly see the
difference in terms of political political affiliations if you if you take population
into account and I think this is one of the reasons why it's so politicized and so politically
divided is because I could imagine that people who live in those areas feels neglected
by a lot of policy to be fair they're probably right well so there's a really interesting
book by Jonathan Metzel called dying of whiteness and it's about is a new no it's been
on my bookshelf for a long time it's a great book I'm pretty sure I bought it in the before
times so I don't I don't remember exactly when it came out this is not like you read this
20 years ago right this is no no no so relatively new you know in the last 10 years most it
got a ton of attention when it first came out but it talks a lot about some of the things
that we see in these flyover areas yeah which a lot of people refer to the center of the
country is these flyover areas you fly from coast to coast you're not really focused
on these places but like deaths of despair with alcohol and and other issues and yeah dying
of whiteness it's a good book checking out I'll pick it up there are other stats associated
with a reality so this is from the Pew Research Center which I think is pretty reputable
as a survey I think they do a lot of surveys if you don't know the Pew Research Center
2019 wow that's very recent those the before times relatively recent it was about five
years ago for you and you recommended yeah oh yeah Jonathan Mezzle is great he's a Vanderbilt
super super smart cool very thoughtful the full title is dying of whiteness have the politics
of racial resentment is killing America's heartland I would love to read that book although
I would imagine quite depressing so other stats and I think these are not surprising stats
yeah we talked a little bit already I sort of alluded to a lack of demographic diversity
so these rural areas tend to be more white for a variety of reasons including economic stagnation
and and lack of economic opportunities in general there tends to be stagnant population growth
so these places are not growing in size the same way some of our more suburban and urban areas are
you also mentioned that while the majority of people living in rural areas are Republican it's
actually not as much as you think you said around 60% yeah it's not the overwhelming 80 or 90 that
people living in an urban area might expect yeah yeah and I know this from my experience living
in a rural area like the people that are there tends to have been there for a long time with the
exception of like people come in for for school for maybe a new job opportunity but then once you
sort of get established in these areas like families will have been in these places for a long time
they tend to be people who are living there for a long time average living time is tend to be
around a decade plus in those rural areas which you know not surprising and they tend to report that
they've been neglected by federal dollars in terms of funding and political attention that's
very complicated can of worms we're not going to get into um I think so I will just say one thing
sure go forward which is something that we talked a little bit about in our prior episode on
Medicaid some of the reasons why individuals in these rural areas feel neglected by federal
dollars is because their state policymakers yes are choosing to not expand programs to receive
more federal dollars right so like there's this there's a narrative that oh we're being ignored
by the federal government they're not investing in us but some states are making concrete actions
to prevent the access to those resources so we don't need to say anything more than that go
back and listen to the Medicaid episode and we can talk more about what states didn't didn't
expand Medicaid and access this is the can of worms that's not surprising but also there's
that that lack of understanding so it's you know I I said this before I'll say it one more time
just because I think it's hilarious when people say get the government out of my Medicaid it's
this is the can of worms like um okay it's feeling neglected what type of representative do you
vote for but we're not gonna work on okay anyway moving on so rural areas they tend to have
worst health outcomes by pretty much every measure we can throw at them there's lower life
expectancy higher rates obesity diabetes higher rates of smoking poverty uninsurance rate greater
risk of fatal car crashes now that one is interesting but also not surprising help is very perhaps
very far away and road design is not I think about the roads that I drove on when I was living in a
rural area and like not the city the city was fine but when you got out to the sort of edges of town
or we're going out to other places the roads were not always up to the same design standards as we
would expect with you know good well-designed guardrails that aren't gonna plow through your car
that kind of stuff yeah higher rates of suicide
And now this is particularly true with the opioid epidemic, much higher rate of overdose,
which I don't know, they often have what I call hospital deserts or provider deserts,
but somehow they're getting those opioids.
So there were a lot of stories during the crackdown on opioid prescription abuse kinds
of things.
There were rural areas of the country where there were hundreds, if not thousands of
prescriptions written for people like, even if you counted babies that were living
in this particular area, there were like hundreds of pills per person of worth of prescriptions
being written.
So they're just like being flooded with these prescriptions.
And we didn't talk about this directly.
But we know that firearm ownership tends to concentrate among white Americans.
We know that, you know, there's a higher density of white Americans living in rural areas.
And there's higher gun ownership as a result.
And so we see higher rates of suicide, which is often firearm suicide, because those
are responsible for about half of all firearm deaths or all sorry, firearms are responsible
for half of all suicide deaths, firearms are responsible for half of all firearm deaths.
That was.
We will definitely, definitely, and this is, I've been planning this for a while.
We will definitely do an opioid episode because we have to like is such a such a big topic.
And I will get to the bottom of why in an area where there's a hospital and provider
desert, where are these things coming from?
Because someone is prescribing them where they, I don't know, but there's also food deserts
in a lot of these areas, all factors of social economic.
What is it?
Social determinant.
Yeah, there we go.
And pretty much all dimensions of social determinants of health apply here.
Like they're just not doing well.
And there's also lack of attention, lack of resources.
For example, the trained development in East Palestine, Ohio, we saw that lack of attention
and lack of resources play out in real time.
And we're not going to summarize that.
That's all over the news by this point.
So I guess the next question for us to wrap up on is, why is rural health public health?
I think it's important to consider rural health as public health because as we've talked
about so many times on the show, you are not doing public health if you're only caring
about a certain proportion of the population's health and wellbeing.
Now, that does not mean that for particular topics, we might prioritize a focus on a certain
subgroup or certain geography.
But at the end of the day, if we are practicing public health, we are thinking about everyone
at the population level.
And so it's important to think about the unique public health and other health challenges
that face rural versus urban areas and not to minimize any issues in either of those
places, but to recognize that there may be different needs for intervention, different
targets of opportunity that we need to lift up.
And so it's important to be thinking about this as well.
Yeah.
And I think you've got to spot on like they are people and public health, we care about
people.
They are people and we care about people.
And then one way to care about them is to one, making sure that they have good representation
to be fair.
That's not what I meant.
It's more like their actual needs may not have been represented fairly by whatever representative
that they themselves elect.
But which can be true across, it could be true across the spectrum, right?
Like you may think that your elected official is going to do a certain thing because they
said that in a campaign.
And there's a variety of reasons why they might not do that.
But that's important to you.
And they didn't do a thing.
You need to, you know, call them on the carpet and hold them accountable for that.
For political affiliation, they have big can of worms.
But yeah, so we just like peaked, we just peaked out of the little can, we just burped
the can.
We burned the Tupperware just a little bit.
Oh, by the way, if your sealed can has like gas in it, it's bad.
You shouldn't eat it.
That means bacteria has infected the can if there's gas in the can.
That's why I moved away from Tupperware, right?
We're burping the Tupperware lid on our left house.
Yeah, that makes more sense.
All right.
Thank you so much for listening.
Thank you so much for listening to this episode of Everything is Public Health.
Rural health is public health.
And by including them in continue, how do I continue after this?
And by including them in the part of the conversation, perhaps we can start bridging
the cap.
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Podcast Summary
Key Points:
Rural areas are defined in multiple, often overlapping ways by agencies like the Census Bureau, OMB, and USDA, with no single universal or neutral definition.
Despite common assumptions, rural areas are not uniformly politically homogeneous, with only about 60% of residents identifying as Republican, and significant ideological diversity among residents.
Rural communities often face worse health outcomes, including lower life expectancy, higher rates of obesity, diabetes, suicide, and opioid overdoses, as well as limited access to healthcare providers and facilities.
These health disparities are rooted in structural factors such as geographic isolation, poor infrastructure, food deserts, and socioeconomic stagnation, which shape the social determinants of health.
The term "rural" has become politicized, especially in U.S. politics, leading to misrepresentations of rural populations' needs and realities.
Public health must include rural areas as a core focus because it is fundamentally about equity and care for all populations, not just urban or majority groups.
Rural residents often report being overlooked in policy decisions and federal funding, despite their significant presence in the U.S. population and landmass.
Personal experiences—such as living in or visiting rural areas—reveal the complexity and diversity of rural life, challenging stereotypes and underscoring the need for inclusive public health approaches.
Summary:
Rural health is an essential component of public health, not a secondary concern. The episode highlights that rural areas, though often defined through complex and politicized criteria, are home to diverse populations facing significant health disparities. These include lower life expectancy, higher rates of chronic diseases, opioid overdoses, and suicide, largely due to geographic isolation, limited healthcare access, and socioeconomic challenges.
Despite common misconceptions, rural areas are not uniformly politically or demographically homogeneous—many residents hold diverse beliefs and have lived in the region for decades. Key definitions of ruralness come from federal agencies like the Census, OMB, and USDA, but each has limitations, often misrepresenting the lived experience of rural communities. The political framing of rural areas has amplified misinformation and neglect, especially in policy and funding.
Public health must center rural populations because equitable care requires recognizing and addressing unique health needs. Personal narratives, such as living in or visiting rural areas, reveal both the richness and challenges of rural life. Ultimately, the episode calls for a more inclusive, evidence-based, and accountable public health approach—one that acknowledges rural residents as full participants in health equity efforts.
FAQs
There are multiple definitions of rurality, including those based on census data, the Office of Management and Budget (OMB), USDA economic research, and population density and commuting patterns. Each method produces different results, and none are universally agreed upon.
Public health must address the health of all populations, not just urban or well-represented groups. Rural areas face unique health challenges and require equitable attention and resources to ensure everyone benefits from public health efforts.
While rural areas are often perceived as politically homogeneous, research shows they are more ideologically diverse than commonly believed. Belief systems vary widely, and demographic diversity is limited but not absent.
Yes, rural areas generally experience lower life expectancy, higher rates of obesity, diabetes, smoking, suicide, and vehicle crashes, as well as greater rates of uninsured individuals and access to healthcare gaps.
Rural residents often feel neglected by federal policy and funding, leading to political resentment. This perception is amplified by politicized narratives, though actual political representation is more nuanced than commonly assumed.
Rural areas face multiple social determinants of health, including food deserts, provider deserts, limited transportation, economic stagnation, and lack of access to mental health and medical services.
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