Riz Ahmed’s critically acclaimed series *Bait* is a multifaceted exploration of identity, ambition, and belonging, rooted in his own lived experiences as a British-Pakistani man navigating performance, self-worth, and cultural expectations. The series follows Shah Latif, a struggling actor who lands a James Bond audition, only to find that his life begins to mirror the very success he’s striving for—yet in a deeply personal and psychological way. As Shah spirals through self-doubt, internalized criticism, and emotional turmoil, the show becomes a mirror of the universal struggle between the polished public persona and the vulnerable private self. Ahmed, drawing from his own history of being scrutinized in the media and industry, reveals that the journey is not about acting—it’s about confronting the inner critic and the painful cost of chasing acceptance. The series blends genres—spy thriller, romantic comedy, surrealism—with a sharp cultural lens, using the metaphor of James Bond as a symbol of unattainable success. The title *Bait* carries layered meanings: it signifies attention-seeking, loyalty, and the trap of manipulation, reflecting how ambition can lead to self-destruction. Through layered character dynamics, especially in the complex relationship between Shah and his ex Yasmin, the show examines love, memory, and the pain of being discarded. Ultimately, *Bait* is not just a story about an actor’s audition—it is a poignant, universal narrative about the human need to belong, and the cost of losing oneself in the pursuit of that belonging.
This is Fresh Air. I'm Tanya Mosley.
A struggling British-Pakistani actor lands the audition of a lifetime as James Bond.
Word gets out, and the internet goes wild.
And suddenly, his life starts to resemble the very character he's auditioning to play.
He's in a chase sequence, except for he's not chasing a villain.
He's chasing acceptance.
That's the setup for Bait, the prime video series that is part spy thriller,
part family comedy, and part psychological unraveling.
My guest today, Riz Ahmed, created, wrote, and produced the series.
He also stars as the lead character, Shah Latif.
Now he's been nominated for an Emmy for Outstanding Lead Actor in a Limited or
Anthology Series or Movie for the role.
I spoke with him earlier this year when the series was released.
Bait opens with Shah in a tuxedo, doing a James Bond screen test.
He's debonair, commanding.
In control, James Bond personified.
And then, he forgets his lines.
Tell me, when it's just you, all alone, how do you live with yourself?
Do you even know who you are?
Line?
Cut!
Sorry.
Sorry.
Sorry, Helen.
It's all good, it's all good, it's just, we're on a bit of a schedule.
Yeah, that's what I was thinking, quick reset back to once I've made it this time.
How are you blowing this audition?
I know the speech.
I know it.
My God.
You up every time at the exact same moment.
What is this, a prank show?
You're wearing a hidden camera.
That's funny.
No, I, um, I just have a very particular process.
I've got my head around it now.
I'm ready.
Sorry, guys, we just, we have to--
Yeah, well, just a minute, sorry, how was your weekend?
It was good, thanks, how was yours?
Great.
Yeah, what did you do?
Just, yeah, thanks, thanks, Jim.
It's my second, but, stop it.
Sorry.
You know what, they didn't want to see you, I had to convince them, so this is on me.
I've got a confession to make, I'm light-headed from fasting, it's the holy Muslim month,
it's called Ramadan.
Oh.
Yeah.
It involves no eating and drinking, in the day, I'm light-headed from, if I can have
a bit of a cultural understanding.
Well, I've just seen you drink apple juice six takes in a row.
I tried.
It's just a shame you didn't.
The moment is the beginning of a wild ride as we watch the character unravel.
Ahmed has said the show is about family, ambition, and the hunger to belong, and what it costs
someone when they finally get close to the thing they've been chasing their whole life.
Riz Ahmed is already an Emmy Award winner for his work in The Night Of, an HBO crime
drama in which he plays a college student whose life shatters after being accused of
murder in New York City.
In Sound of Metal, he played a punk drummer grappling with sudden hearing loss, and he
was nominated for an Oscar for that film.
And for The Long Goodbye, which is about a British Pakistani family whose ordinary Sunday
is shattered by a far-right militia, he won the Oscar for Best Short Film.
Riz Ahmed, welcome back to Fresh Air.
Thank you so much for having me back.
Well, after that failed screen test that we just heard in that clip, your character, Shah,
goes to the dressing room, and then he goes over the monologue he forgot during the audition,
and then he starts berating himself in the mirror for failing that test.
I actually want to play that, and then I want to ask you something on the other side of
it.
Let's listen.
Riz Ahmed: Okay.
You knew it?
You knew it?
What's wrong with you?
Do you know who you are?
I'll tell you who you are.
You're a failure.
You should be ashamed of yourself.
You are ashamed of yourself, because you're ashamed of your family.
Nobody, you're nothing.
Riz Ahmed: Um.
Come in.
I'm sorry.
I'm sorry.
Riz Ahmed: I'm sorry.
I'm sorry.
I'm sorry.
I forgot to grab your mic.
Oh, that is so agonizing.
A crew member comes and says they probably heard the whole thing.
You know, I mean, I love that scene, Riz,
because that internal chaos, you know, it can become a whole thing.
It's never just an audition when you're a brown actor, is it?
Yeah, I mean, so much of the show is taken from my own experience, you know.
I'm that guy who you were mentioning the night of.
I remember waking up in the middle of the night two years after I rapped
on the night of and going to the mirror and redoing scenes
that the whole world had already seen.
I'd already been handed awards for this performance.
I'm like, no, I've got to get it right.
And the inner critic is such a kind of big part of this show.
And, you know, honestly, like, yes, the show is drawn from those experiences,
but it's not about being an actor.
It's about, as you said, being caught up in a chase sequence
where you're chasing acceptance and running away from your own inner critic.
And so we felt early on in the show you needed to see
just how mean Shah's inner voice can be about him.
And I just wanted to be kind of, like, vulnerable and open about that.
I mean, I've definitely, you know, I've done exactly that.
Like I said, going to the mirror, redoing the scenes,
saying you're useless, you're crap, you don't know what you're doing.
And I feel like that's something that is very, very relatable
outside of auditioning or being an actor or anything like that.
We're often our own worst critics.
Yes, you know, I know a lot of people will be watching this series
and thinking, is Riz playing himself, playing a character?
And so much of this you, well, all of it you wrote.
So it comes from real experience as well as your imagination.
But what did Bond in particular represent to you as a British-Pakistani
kid growing up in London?
Yeah, well, I want to deal with the first part of what you said first,
which is is Riz playing a character, playing himself?
And if you don't mind, I want to say something that you said to me
just before we started recording the interview.
I said, look, how did you like the show?
And you said, I feel like I am Shah.
You said that, Tanya.
You said, I feel like, damn, I'm that person.
If you don't mind me saying, so many people have been saying that.
And yes, there's a lot of me and Shah, but I think actually
there's a lot of Shah in all of us, more than we like to admit.
And really, the show is about this feeling that life sometimes
feels like one big audition.
We all feel like we have to perform this version of ourselves
that knows the script, that, as you said, is commanding
and decisive and desirable, the best public version of ourselves.
We're performing that.
But actually, the gap between that public self and the messy
vulnerability of our private selves is often huge.
And that's true whether you're talking about,
how your life is actually going versus the Instagram post
you just got up, put up, or that you saw of someone else,
or like how professional and put together you're seeming
on a Zoom call when actually you're not wearing any pants,
you know, just out of the frame.
And so there's this, just to answer your question,
like, I feel like I'm playing, I'm trying to draw on a feeling
that is personal to me, but I think it's personal
to a lot of people.
And then that extra component, though, of playing the man,
James Bond.
Like, he is considered the ultimate, you know, in every way.
Absolutely.
Yeah, yeah.
I mean, you know, the show isn't really about James Bond,
but James Bond is a very important symbol
because he is the ultimate symbol of success.
Yes, sure.
As an actor, he is, you know, the pinnacle of cinematic achievement.
And yet it's also just, you know, for any of us,
he's this archetype of like, like I said, decisiveness,
of being in control, of being unflappable,
of being invulnerable.
And so I wanted the character of James Bond
to serve as this symbol of aspiration,
this unattainable kind of self that Shah is hunting down almost.
And in chasing this symbol, is he abandoning himself?
Is he abandoning where he's from?
Is he abandoning his family?
Has he forgotten actually who he really is?
And so the show is trying to,
to deal with that.
And I think that that's something that, you know,
we all kind of go through where we're often pulled
between the people we were and the people we want to be.
And actually the healthy equilibrium is probably
somewhere in the middle, you know,
probably that thing you want to be is like an attempt
to escape yourself.
And that thing you were is maybe, you know,
a version of yourself you need to evolve out of.
But we often feel pulled between those two polarities.
How long did it take for you to work on this
concept, this idea and come to what is a genre bending series?
Oh, man, I started kind of scrimmaling down ideas for this show in 2014.
And I started doing that because, as I said,
the gap between my public and private self started becoming so big
and so stressful, they actually started feeling kind of hilarious.
I'll give you an example.
Oh, really? Yeah.
Like the week that it got revealed that, you know,
OK, I'm in the new Star Wars and they released it.
They released a cast photograph of us all on set.
That same week, I got banned from my local.
supermarket for suspected shoplifting um because my washing machine had broken only clean clothes
i had were flip-flops bright pink swim shorts a bright green puffer jacket and a tank top i'm
dragging a massive bag of dirty clothes around to the laundromat i remember it's my brother's
birthday i haven't got him a cake i go to tesco's i'm trying to get him a cake they got no cake i
buy a frozen pizza with birthday candles i'm a checkout it seems like an insane thing i'm buying
anyway it's like yeah birthday candles and pizza i'm dressed insanely i've got this massive laundry
bag and i forgot to beep it properly on the checkout and another pizza and it goes off and
security like yeah this you look this person looked kind of shady and we get into a back and
forth and i'm so frustrated at one point i go dude i'm not shoplifting i'm star wars man
and they go okay this person is definitely crazy and uh you're banned you're never coming back here
it's just an example about like the messy chaos of who we
really are versus the image of success that's somewhere out there publicly and again that's
not just true for an actor that's true of everyone who's posting their best selfie on instagram you
know um so i started jotting down these little stories to try and just process them and make
sense of them i knew there was something in these contradictions and juxtapositions that
was about me making sense of my own experience um but also that just felt kind of universal if i
could just get a handle on it and so i spent many years jotting down these um
these ideas um and then it was when i met my co-showrunner ben carlin we put the writer's
room together and all this kind of stuff we realized actually the perfect symbol
um for this show is is james bond and that was partly also because my name had been mentioned
in relation to james bond casting in some articles and and stuff over the years so in the meta kind
of spirit of this show we're trying to be as meta as possible and um and have fun with that
i thought actually that's the perfect symbol you know it's a perfect symbol of for a character who
wants to be anything other than himself who would he want to be he'd want to be james bond
there are so many good one-liners in this show um that have to come from real life and so hearing
that story about you inside of the convenience store and saying i'm star wars there's actually
a scene with your ex-girlfriend who uh she's a writer she's a columnist she puts the scathing
piece out about shah and in one scene she says like point blank someone is talking to the two
of you and she says something like he wants to play a white character to which shy your character
pushes back with he's not white if he's me to which she responds he wouldn't be white you would
be and oof you know what what are what were you doing in that exchange with that exchange yeah
well you know we don't really want to come up with any answers i have nothing to say to you
you know uh i really want to kind of like explore the different sides of the representation
conversation in that moment really you know um i think it's an important conversation i also think
it has its limits i also think it's been weaponized and turned into an economy in some ways and a
competitive race you know representation merchantry and and i think it also can sometimes be a
distraction from real systemic change you know the tokenism of window dressing can hide like
bigger bigger things you know and i think it's an important conversation and i think it's an
issue um the lie beneath sometimes so i think there's an interesting kind of back and forth
that they have there um there's really kind of getting into some of that nitty-gritty but again
without answers just trying to kind of put it all out there but i think what's really interesting
actually is what's underneath that conversation is a personal relationship about um you know that
they uh this is a conversation between my character shah and his ex
yasmin played by the amazing ritu aria from umbrella academy and polite society and really
what's going on there underneath the kind of socio-political think piece jousting is two ex
lovers who are trying to jab at each other and push and pull and look for validation and get
one up on each other because they're hurt because they both feel like the other has left them behind
in some way and what was really important to me more than anything is that i think it's a
show didn't exist in a conceptual space it's about characters it's about relationships you
know everyone has the one that got away and i was like well what if shah and the one that got away
have their whole entire episode together yeah it sort of flips the series for one episode to be
kind of a romantic comedy yeah we try and flip the series the whole time and you know there's
a spy thriller episode there's romantic comedy there's a kind of surreal episode there's one
that's almost like the bond gala you know like well james bond turns up at the other
kind of you know black tie event and hijinks ensues you know we've got that we've got all
these different flavors and we've got an eid episode as well you know i felt like we've got
christmas episodes thanksgiving episodes i want to have an eid episode um and so we very deliberately
trying to layer in and thread multiple different genres because honestly i feel like my life takes
place in different genres i feel like right now i'm here you know lucky me you know pretending
to be all clever talking and
talking to you guys on fresh air and i'm gonna walk outside and slip on a banana peel and like
fall flat on my face and suddenly i'm in a slapstick you know um and it's like i we wanted
to have that multiplicity that tonal whiplash um because honestly that's just what i enjoy
and i felt like if i can make something it's a full meal that is a romance and a spy thriller
and a family drama and but overall a comedy then i could also just solve a very personal problem
which is me and my wife squabbling
over what we're going to watch uh you know let's let's get in there and try and do it all
i marvel at the the multi-nature of this series as i'm watching it i'm just thinking how did he
uh pitch this you know how does one pitch something like this and get it green lit because
it's so well done but it also can't really be explained in one line you know oh thank you that
that means the world to me you know it's it's interesting you say it can't be explained in
one line because throughout the whole process we struggled with that right and then when we got to
the very end of the process we actually found a way of summing up the whole show in one word
and and that word is bait and yes and what does that mean i want to unpack it for a minute right
so bait is a british slang word which means being blatant and in your face and attention seeking
there we go that's what my character is doing for much of the series bait is um an online term
or provoking people online that's a big part of our show as well that element bait in urdu means
your loyalty or your allegiance and that is something that sha is contending with it's home
versus ambition east versus west bait in arabic and hebrew means home and so much of this show
is a love letter to home and it's about family and how far do you travel from home in order to
please home or help home you know um and then of course there's a big spy thriller element
to our show and bait is something that's used as part of a trap and so it's that so it's a weird
thing where only in retrospect we realize like oh my god we accidentally stumbled on the perfect
title for this that actually communicates the entire layer cake of this show it is all those
flavors and the word bait means all those things that's remarkable that you stumbled upon like
knowing those meanings outside of the traditional meaning of bait that wasn't when you all said oh
with bait did you have all of those before you no no do you know where um i had i often have to
explain what the word bait means to american collaborators because i say it all the time
often i'll come up with an idea you know we're spitballing in the writer's room and i'll go what
about this no actually that's too bait that's a bit bait man i don't want to be as bait as that
and they go what do you mean and i was like oh bait means like too blatant it's not subtle enough
and of course that's british slang because the most important thing you have to be as a brit
is understated and subtle and you know reserved and so bait means like too blatant it's not subtle
is a kind of derogatory kind of slang term sir patrick stewart best known as captain picard in
star trek he appears in bait in a role that i will not spoil except to say that it's not what you'd
expect um and i wonder what does his presence do in the story that no one else could first of all
it elevates the story just by the fact that it's patrick stewart in this story i mean he's such a
hero um you know i don't want to i don't want to say too much about the role he played but i
because it is very particular and i don't want to give anything away um i guess i'll just say that
working with him showed me that your your art can kind of only be as big as your heart is
you know if that doesn't sound too corny like he you kind of have to have a capacity for such
receptivity humility generosity um and empathy in order to kind of be an artist
of that stature and at that level you know just the human yeah just just the kindness
the openness at 84 to step into this story i remember having to explain you know various
kinds of british slang and urdu swear words to him you know it's nothing but just always engaged
always interested always shall we do it again um yeah he was he was just such a pro and such a
um i i'll really cherish that experience our guest today is award-winning actor riz ahmed
We'll be back after a short break.
I'm Tanya Mosley, and this is Fresh Air.
This is Fresh Air.
I'm Tanya Mosley, and my guest today is award-winning actor, writer, producer, and rapper Riz Ahmed.
He received an Emmy nomination for Outstanding Lead Actor in a Limited or Anthology Series or Movie
for his starring role as Shah Latif in the prime video satirical drama series Bait.
Riz Ahmed has built a distinctive career in film and television.
From a rebellious intelligence officer in Rogue One, a Star Wars story,
a young Pakistani-American on trial for murder in HBO's The Night Of,
a performance that made him the first Muslim and South Asian man to win the Emmy for Outstanding Lead Actor.
In 2019, Ahmed starred as Ruben, a punk metal drummer losing his hearing and sound of metal,
which earned him an Oscar nomination for Best Actor.
And earlier this year, he starred in a film adaptation.
of Shakespeare's Hamlet.
He got his start on pirate radio as a teenager in London,
competing in rap battles and recording politically charged music that got banned on British airwaves.
In 2020, he released The Long Goodbye, a concept album,
which uses an abusive romantic relationship as a metaphor for the relationship between the UK and its immigrants.
The short film, based on the album, earned the Academy Award for Best Live Action,
and was awarded the Academy Award for Best Film.
The film is set to be released in September 2020.
Riz, let's talk a little bit about Shakespeare,
because it wasn't really your thing as a kid until a teacher I hear introduced you to Hamlet.
What do you remember about that first encounter with the play,
and what did it kind of unlock for you?
Yeah, it's really interesting.
I, like many people, felt like Shakespeare is the epitome of everything I'm on the outside of.
It doesn't belong to me. It's stuffy. It's elitist.
And I got a government-assisted place to a private school
where I felt like an outsider for many different reasons.
And I was lucky enough to have an English teacher called Mr. Roseblade,
who was a white, Jewish, middle-aged man from a different place in the UK.
I thought we had nothing in common, but he spoke fluent Punjabi.
And he brought me Hamlet and said, you know, this thing, this story, this character,
it's at the heart of the establishment that you feel so alienated from.
In many ways.
But have a read of it.
You might recognize yourself in this character, and I did.
Like, millions of people have, right?
Hamlet being a character who feels out of place.
Hamlet himself feels like an outsider.
He feels like he doesn't belong, like no one understands.
And it really spoke to me as a teenager.
But more than that, what I realized was, hang on a minute,
this Hamlet story set in medieval Denmark actually is exactly like growing up in Wembley.
This is about who you can and can't marry.
This is about everyone squabbling over the family business.
This is about the reality and lived experience of spirituality, ghosts, and spirit possession,
which is par for the course.
It's, you know, it's part of our lived experience culturally.
And this is also actually kind of pivots on a story point of marrying one's sister-in-law
if your brother dies,
which is a cultural tradition.
I think it's actually a Jewish tradition and an ancient Hindu and South Asian tradition.
I've actually grown up with people who've had to do that.
If their brother has died tragically, they themselves are unmarried.
With the consent, obviously, of their sister-in-law and the conversation that they have,
they go, shall we get married?
It's a way of protecting the orphans and protecting the widow.
So this didn't feel like this antiquated kind of slightly out of touch piece to me.
I was like, if you put it in my community, I don't know what I'm going to do.
I was like, if you put it in my community, in my experience, this is right now.
This is completely vivid and completely urgent.
And it was then at the age of 17 that I very precociously had the idea that,
man, I want to make a movie of this one day.
And I want to set it in that place.
And in doing so, I hope to kind of render this story more vividly
in a more urgent, modern way than maybe I've seen it.
And just make it feel real.
Because all those things,
all those things are so real in that environment.
What did you have to kind of work through to get to this adaptation?
Because you could have just played Hamlet
and put on a movie adaptation of Hamlet as it is.
You know, I really believe that the amount of time it took
was kind of quite divinely guided in a way.
And that's because I feel that this is the moment for this story.
You know, it's a story.
Hamlet is a story and it's a character
who is grieving the illusion that the world was ever a fair place.
And I think that's how we're all feeling now.
We're all grieving and reeling from this realization.
Okay, I knew the world was unfair,
but now the shameless, brazen unfairness of it is just kind of laid bare.
And it's about grieving that illusion.
And it's also about feeling powerless in the face of how unfair it is.
And it's actually feeling kind of complicit in it and gaslit.
And that's what the play is about.
And I think that this is when it was meant to be told.
But for us creatively, the part that we were struggling to unlock is
how do you not make this feel just like a Shakespeare performance
and a poetry recital?
How do you not make this feel like a kind of self-congratulatory,
like actor wants to take on the classic?
And actually, that was the opposite of how we wanted it to feel.
And it really took us meeting Anil Kharia, the director.
It was after I collaborated with him on the short film, The Long Goodbye,
for which he won an Oscar,
that I was like, oh, I think we know how to do this.
We need a director who's worked a lot in rap music videos.
We need a director who has actually,
can render poetry in a very raw way
and give us raw action in a very poetic way.
And that's what he did in that short film.
And that's what he does in his films.
And we connected and we had a long conversation
about how the short film is a short film.
And I think that's what he did in that short film.
And this has to feel like music, you know?
There's the classic line from Hamlet,
to be or not to be, that is the question.
And in your version, Hamlet delivers this famous,
basically speeding through the rain at 100 miles an hour.
And I want to play a little bit of it.
Let's listen.
To be or not to be,
that is the question.
Let's listen.
That is my guest, Riz Ahmed,
in his latest film adaptation of Hamlet.
And Riz, you've talked about this,
but for most of us,
we're kind of taught that this speech is about suicide.
Basically, Hamlet is weighing whether life is worth living.
And you came to believe something entirely different
is happening in those lines.
What do you think Hamlet is actually asking?
Yeah, I don't think it's about suicide at all.
It's about fighting back against oppression,
even if you know that you will lose everything,
possibly even your life.
It's actually, it's very clear,
it's very clear in black and white in the text,
the active verb here is about taking,
it's about to take up arms.
You know, what he's saying is there's two choices.
You can carry on being,
and it's very interesting.
He says, be, not living, just be.
You can exist and you can exist
and just suffer all the oppression
and all the unfairness and all the injustice of the world
and all the insults that life throws at you.
Or you can fight,
but fighting back might mean you will no longer be.
So it's really about whether we are willing to pay the price
of true resistance, you know.
And it's actually a very, very radical speech.
It's very confronting.
It's tackling a taboo subject, really.
You know, the idea of taking up arms
and resisting oppression and the powers that be,
it's dangerous.
It's a dangerous idea, actually.
It can get you arrested if you discuss that openly to this day.
You and your director, Anil Kharia,
you all became new fathers while making this film
or were new fathers while making this film.
Is that right?
That's correct.
Yeah, yeah.
And that ended up being a big part of the process, actually.
Yeah, how so?
How did becoming a father kind of change
what you thought this play was actually about
or the process itself?
Well, I guess,
struck me that this is a play in part about fatherhood and about the absence
father and um i didn't fully understand that um until i self until i myself became a father
um you know until i became actually an absent father in the sense that i was away for much of
the day you know awake before my kid was awake home after my kid gone to sleep and i started to
understand that um emotionally but actually it was more the effect it had on me um physically
because you know i'm waiting to i want to play this role it means so much to me this story like
15 years of developing the script i want to getting ready for these soliloquies and what
would happen is me and anil would turn up on set um on like two hours sleep one hour sleep
like 45 minutes sleep because your baby was a newborn yeah and the baby was a newborn exactly
and his child was sleep regressing and what i realized after the first i was just like well
this is all just going to be a total failure now and then i realized that hang on a minute
this is exactly how hamlet feels this the word that is repeated most frequently in to be or not
to be is the word sleep this guy is not sleeping he needs to sleep he hasn't slept he's unraveling
from that as well
and it actually infused a kind of very um raw kind of quite vulnerable quite uh uh frazzled
uh kind of texture i think to to the to my performance that i could never have planned
or controlled um you know i think you can kind of feel a lot of that exhausted uh kind of disarray
in the performance and and honestly
the version of hamlet i'm interested in is not the version who is the smartest guy in the room
spouting commanding poetry the version of hamlet i'm interested in is the most stressed
vulnerable and under pressure guy in the room who continues to speak because the words are
failing him he can't find the right words i mean shakespeare was a wordsmith he's working in verse
and rhythm and i'm thinking about your background in rap and um your politically charged album and
i'm wondering did that hip-hop instinct shape at all how you heard and delivered these lines
yeah very very much so very much so um here's my take on it a lot of people find a block with
shakespeare because they find it difficult to understand what the words mean i i totally get it
i often feel the same way here's the thing people in shakespeare's day themselves did not speak like
that
they didn't say that shakespeare made up like between three and five thousand new words i think
there's some estimates the word eyeball is a word that he made up imagine hearing that for the first
time a what ball an eye what he made that up and one thing that he played with all the time was
rhythm rhythm rhythm rhythm rhythm and so in the same way that when i listen to some of my favorite
rappers new songs i don't know what they say the first time around
but i am totally wrapped i'm totally leaning in i'm engaged i feel it emotionally it's the same
way your first experience of this thing is supposed to be like music you didn't catch
all of the words but that word there felt weird enough to make you sit up and what you're supposed
to do is receive uh an electric charge of rhythm and melody and musicality just like rap music
but that's not the actual experience of these plays so i wish people um
more people spoke about shakespeare in that way um because to me it is much more like music than it is
like you know an english class did you come to this understanding as that 17 year old whose teacher
introduced you did you see that connection because you were kind of deep in rap at that moment that
time um yeah it's a it's such a such an interesting connection to make you know i i think it's uh an
inevitable one to make really you know if you're interested in poetry if you're interested in
lyricism if you're interested in rhythm like shakespeare's doing that he's playing in in all
those arenas and so it was clear to me very early on but something it isn't also lost on me is at the
same time i was studying under rob claire and doing a master's in classical acting which is
essentially just at masters and just in shakespeare performance that's when i started on the rap
battle circuit in london and things like jump off from battle scars and bombay bronx and
you know competing in all these championships and and so it did somehow
in my mind feel like it's it's one thing if you're just joining us my guest is actor writer musician
and producer riz ahmed more after a break this is fresh air this is fresh air and today we're
listening back to my interview with emmy and oscar winner riz ahmed he stars in the prime video series
bait for the role he received an emmy nomination for best lead actor in a limited or anthology
series or movie his most recent film was a modern
adaptation of shakespeare's hamlet which was released earlier this year
as you've mentioned riz you grew up in wembley in northwest london the son of pakistani parents
who immigrated in the 1970s take me back to when you were a teenage riz and you were djing and
rapping you started on pirate radio how did you discover pirate radio
um so i grew up in the you know in the mid 90s in the uk
i grew up in wembley wembley is both you know the site of england's greatest triumph in the
19 1966 world cup and also you know in the shadow of those um of that stadium i'd go
every sunday to wembley market which is where you'd buy you know buy the chinese spring roll
and the immigrant kind of food stalls and the fake designer clothes that we'd buy and sell over there
um you know from with amongst that kind of working class and immigrant community
and pirate radio station culture was just that that was just everywhere you know um yes you'd
have you know the bbc radio stations and the other london stations but in between all those
airwaves the one that's all the fm frequencies that were not spoken for you'd hear faint crackle
and then the voice of mcs or microphones that were broadcasting from the roofs of the housing
projects locally and that that's pirate radio culture so it was there that i was kind of exposed
more and more to drum and bass and garage particularly when i was too young to actually
go to the raves themselves as soon as old as i was old enough to kind of try and hack off
um whatever faint facial hair i had and try and like throw it back thicker i you know i
was at the raves themselves and and um you know i just love the music i love the specificity of
london's musical subculture and the uk i think does that so well you know because of the the clash
and uh um the mix of different of different cultures and different sounds and influences
so um so yeah i was exposed to it and then i started doing it myself um both at raves and and
on pirate radio uh and i remember when i went to oxford and i got in there i felt like i'd
lost something i'd lost this thing that i loved and so i was eager to kind of keep it going and
that's when i started you know promoting my own club nights and it became a really invaluable
place where every week without fail i could hone my craft i could try out new lyrics i could gain
confidence as a performer and i think it helped me not just as an mc but as an actor
how how old were you when you recorded the song post 9 11 blues so post 9 11 blues my
first rap track it's kind of deliberately silly but also deliberately um you know it's a satire
really it's a provocative kind of satire and it takes the shape of an almost like a nursery rhyme
or school kids jingle um i wrote that when i was 23 i think 22 um you know i just felt like
i was surrounded by this circus of fear-mongering and um of paranoia and mistrust and the war on
terror and being a young muslim post 9 11 i was like this is crazy like how do i make sense of
this and comedy is really my first love you know so i decided to kind of write this satirical rap
um it got banned from the british airwaves it did kind of like um unofficially
there was a sense amongst radio djs that they cannot play it because it's too politically
sensitive and um what was your response to that and did it kind of feel a little powerful i mean
that i mean that meant your words had power let me tell you the best thing you can do to an artist
who's trying to start out and get some attention with their work is ban their work um this is in
the era of myspace that the song very quickly went very viral and it gave me a little confidence and
excitement about how maybe i can if i say the thing that i feel but that no one else is maybe
saying that that is i can really travel you know my guest is actor writer and producer riz ahmed
more of our conversation after a break this is fresh air this is fresh air and today we're
listening back to my interview with emmy and oscar winner riz ahmed he's been nominated for an emmy
for his work on the limited series bait let's talk a little bit about the long goodbye it was
your first studio album released in 2020
there's a song called the breakup which is the first track on the album which you
uses an abusive romantic relationship as a kind of extended metaphor for the relationship between
the UK and immigrants. And let's listen to a little bit of it. Britain's broken up with me.
We had our ups, but now it's broken down. Let me break down the whole.
I was a mogul. Had the bling and the girls, grit and the pearls. My cash was a quarter of the stash
in the world. And this stray pale chick came to trade. I laid with her, came to pay. She straight
slithered and then stayed. I couldn't kick her out. She saw I was at war with myself and I'm a fool.
When you're at war with yourself, you're easy to divide and rule. She had me locked down.
Beat me red and blue.
Till I knew that right was white and not brown. When I make you hate yourself,
you hand over your crown. She moved in. I was a guest unwanted in my own house.
She stole my ****, broke my ****, starved me, scarred me, got paid off the same back she whipped.
Left me hungry. Took my industry and independence from me. Took my dough, then lent me money. Said
that it was all to help me. And she had beef with some German next man. I went to war for her twice.
Almost lost my left hand.
That was the breakup from my guest today, Riz Ahmed. And there is also a short film for The Long
Goodbye, which kind of serves as a music video. It won an Oscar for Best Short Live Action Film.
Tell me about the decision to use language of love to talk about belonging and exile and loss.
I feel that. The poetic metaphor of love and relationship and longing is something that I grew up around
in the tradition of Urdu poetry. And then reading it and studying it a little bit more as an adult.
You know, a lot of Sufi poetry, if you look at Rumi, or if you look at Ghalib, or if you look at,
you know, Ghazal writing from South Asia, the Middle East, from Iran, is often love poetry.
And love is used as a metaphor in the relationship between love and exile. And love is used as a metaphor in the relationship between love and exile and loss.
Thank you.
Podcast Summary
Key Points:
Riz Ahmed created, wrote, and stars in the series *Bait*, which explores the internal conflict of a British-Pakistani man chasing acceptance through the unattainable image of James Bond.
The show is a genre-bending blend of spy thriller, family comedy, and psychological drama, reflecting Ahmed’s own experiences with performance, self-doubt, and cultural identity.
Central to the narrative is the theme of the "performance self" versus the vulnerable, messy reality of who we truly are, echoing Ahmed’s personal journey as a public figure and private struggler.
Ahmed draws deeply from his life, including moments of public failure, cultural misunderstandings, and the internalized criticism faced by people of color in a predominantly white industry.
The title *Bait* is layered with meaning—referring to attention-seeking behavior, loyalty, and the trap of chasing success at the cost of self and family.
The series features a complex relationship between Shah and his ex, Yasmin, revealing how past emotional wounds and power struggles mirror real-life dynamics of love and abandonment.
Ahmed’s work in films like *The Night of*, *Sound of Metal*, and *The Long Goodbye* consistently explores identity, belonging, and systemic exclusion, grounding *Bait* in lived truth.
The character of James Bond symbolizes an unattainable ideal of success and control, and the show critiques the danger of abandoning one’s roots in pursuit of that ideal.
Summary:
Riz Ahmed’s critically acclaimed series *Bait* is a multifaceted exploration of identity, ambition, and belonging, rooted in his own lived experiences as a British-Pakistani man navigating performance, self-worth, and cultural expectations. The series follows Shah Latif, a struggling actor who lands a James Bond audition, only to find that his life begins to mirror the very success he’s striving for—yet in a deeply personal and psychological way. As Shah spirals through self-doubt, internalized criticism, and emotional turmoil, the show becomes a mirror of the universal struggle between the polished public persona and the vulnerable private self.
Ahmed, drawing from his own history of being scrutinized in the media and industry, reveals that the journey is not about acting—it’s about confronting the inner critic and the painful cost of chasing acceptance. The series blends genres—spy thriller, romantic comedy, surrealism—with a sharp cultural lens, using the metaphor of James Bond as a symbol of unattainable success. The title *Bait* carries layered meanings: it signifies attention-seeking, loyalty, and the trap of manipulation, reflecting how ambition can lead to self-destruction.
Through layered character dynamics, especially in the complex relationship between Shah and his ex Yasmin, the show examines love, memory, and the pain of being discarded. Ultimately, *Bait* is not just a story about an actor’s audition—it is a poignant, universal narrative about the human need to belong, and the cost of losing oneself in the pursuit of that belonging.
FAQs
The series explores themes of family, ambition, and the hunger for acceptance, showing how chasing success can lead to a loss of self and a battle with one's inner critic.
Shah Latif is deeply inspired by Ahmed's own struggles with identity, performance, and self-doubt, especially as a British-Pakistani actor facing internal criticism and societal expectations.
James Bond represents the unattainable ideal of success and control, symbolizing the aspiration Shah seeks to achieve, but ultimately highlighting the danger of abandoning one's true self in the pursuit of it.
In British slang, 'bait' means being blatant or attention-seeking. In the show, it reflects Shah’s attempts to gain attention and acceptance, while also symbolizing loyalty, home, and the trap of pursuing external validation.
While Shah shares many personal traits with Ahmed, the character is not a direct portrayal. Instead, he embodies universal human experiences of internal conflict and the struggle between public performance and private vulnerability.
Bait mixes spy thriller, family comedy, and surreal elements to reflect the multifaceted nature of Ahmed’s life, showing how emotional and personal experiences can exist across different tones and styles.
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