Reimagining Fertility: Building Cofertility with Lauren Makler

(upbeat music) Welcome to Greenish, a podcast exploring the people, ideas and companies shaping the future and business of beauty, health and wellness. I'm your host, K. Yarborough. Through conversations with founders, operators, investors, creators and industry leaders, we go beyond the resume and the highlight reel to uncover the lessons, stories and defining moments behind the brands and movements, transforming how we live. Whether you're building a company, rethinking your routine or simply curious about what comes next. Greenish is a place for thoughtful conversations at the intersection of ambition and well-being. Lauren McLare has built her career at the intersection of healthcare and human experience. As co-founder and CEO of Co-Fortility, she's reimagining how women engage with egg freezing and egg donation, creating a fertility ecosystem that centers clarity and choice. Before founding Co-Fortility, Lauren spent nearly a decade at Uber, where she founded Uber Health and helped millions of patients access care through transportation. Her own fertility journey has shaped the company's mission and its emotional intelligence, named one of fast companies most creative people and business. Lauren is one of the most thoughtful voices building the world of women's health today. Lauren, I'm so excited to have you. Thanks for having me. I'm excited about this too. So let's just start it off with this. I feel like most women naturally want to optimize everything. Their careers, their relationships, their health, their finances. And I feel like fertility remains one of the most confusing and opaque parts of that equation. Why do you think that is? I think that it's one of those things that you cannot, like, you don't know how it's going to go until you try. And so there's a lot of uncertainty before it happens when so many other parts of our life are in our control. And so I think that's it. It's like the fear about it exists until you're ready. And my feeling is it doesn't have to entirely be that way, but we can get into that. Yeah, absolutely. So for anyone hearing about Co-Fortility for the first time, we just walk us through what you're building and the problem that you're solving for so many women. We'll love to. So at Co-Fortility, we help women freeze their eggs for free and store them for free for up to 10 years when they donate to intended parents who need the help of an egg donor to have a baby. So that could be, you know, same-sex male couples who use an egg donor or people who struggle with infertility or maybe meet their partner later in life. It's actually almost one in three women that are over the age of 40 going through IVF who use an egg donor. Right? So it's way more common than we realize. But we felt that traditional egg donation was really broken. And our model solves a problem on two sides, right? It helps make egg donation more accessible for intended parents. But even more excitingly, I think, is the fact that it makes egg freezing free for someone you would. Right? Like most women between the ages of say 21 and 35 don't have $20,000 laying around to freeze their eggs, right? The best time to freeze your eggs is when you can least afford it. The better your egg quality, the better your egg quality, and yet it's like the cruelest irony of the human body. That's what it's the most expensive to do it. And so we wanted to make it free, and that's what our model does. I know that you mentioned a little bit, but comfortility was born out of your own experience and you said that the bottle you felt was fundamentally broken. Was there a specific moment that made you realize that and made you kind of think to yourself, like I want to do something about these? Oh yeah. So you would mention I spent almost a decade at Uber. I was building a business line there called Uber Health when I became a patient myself. I was diagnosed with an insanely rare abdominal disease in one of 150 people on the planet to ever get it and had masses growing from my abdomen. And they said, hey, you're going to have to have a number of surgeries to remove the disease. And there was a good chance you're going to lose your ovaries in the process. And they didn't think I was a good candidate for egg freezing at the time because we didn't know much about my disease and they didn't want to make it worse. So they basically were like, you know, there's a world in which you lose your ovaries and you'll need an egg donor. And I am a total planner. And so I was like, maybe 29 at the time. I was not ready to have kids. I had just met my now husband. So like really was not ready. And I like still felt this desire to learn everything I possibly could about egg donation because I like to know what my options look like. So I started looking at egg donation and I was so like appalled by what I saw if I'm being totally honest. Like I couldn't believe donors are paid cash compensation to donate their eggs. And that compensation goes up and up depending on how hard it is to find that donor, right? So it's like the more in demand they are, the greater the compensation was like surge pricing for egg donors. It was like this is so gross. And then a single donor can donate to like dozens of families. And to me that just felt like something that years from now, like when a child finds out that like they were donor and conceded and they look at their genetics, which everybody can do with at home D-Day testing. Like that would be an icky problem. And so there was just so much happening in the space that I was turned off by. And my sister decided that she would freeze her eggs and donate them to me in case I needed them someday. And I got to like go through these surgeries knowing I had those eggs there. Should I need them? Miraculously, I didn't lose my ovaries. And I was able to like then go through my life though still with this gift of frozen eggs, right? I got to make decisions about my relationship without the pressure of my biological clock. And I got to make decisions about my career without the pressure of my biological clock. And so years later when I went on to have my first child, I knew that that was a feeling. And I did so without using my sister's eggs, which is like a total miracle. But I knew that that like freedom that I had was something I wanted more women to feel. And so that it's like a long story, but it's worth sharing because I think like sometimes you have to feel something yourself to know what it is you need to go build. Yeah, I feel like also that's something that's so beautiful. And I feel like particular to like women building businesses, it's like something coming out of a feeling where you know that it's gonna be like, let's use the term like a viable product. Yeah, because you like I don't want other women to feel this way and there's nothing to solve that other than what I'm going to create. And it's not just taking it step back like, oh, okay, like I want to build a business. Like what are the building blocks? It's like no, like it's worth with that feeling. It's two things. I think have you ever heard the term are setbacks or setups? No, but I love that. And then you, so I forget exactly who I did not coin the term but it's something that stuck with me where like this experience that happened to me was arguably shitty. Like there's no way around that. I'm very lucky to have gotten to the other side but there was something that like by living that shitty experience, I realized that there was something there that I needed to go pursue and spend the rest of my days obsessing over, right? And I tell future entrepreneurs this all the time that like you can't be obsessed with the solution you're bringing into the world. You have to be obsessed with the problem you're solving because you may need to pivot a million times to go solve it. And as long as you remain obsessed with the problem you're solving, then you really won't care what the solution ends up being. I love that because it's also like the problem will change with like the customer with the system wall. That's such good advice. That's so valuable. So I really want to take a step back because before you were an entrepreneur, you were also an entrepreneur as we call it. And I know you spent nearly a decade at Uber where you found Uber Health. And you've talked about the concept of building something within a larger organization. What did that look like in practice at Uber? Yeah, it's interesting. I think one of my favorite parts of, I always say I grew up at Uber. I joined when we had about 200 employees and I was there until there were over 20,000. So really the incredible growth. But one of the coolest parts about that time was that it was really encouraged to like think about the business and think about new opportunities and do something about it. And I was someone who, my early days at Uber were focused on launching the core rides business, right? Got to do that in New England, got to do that in Miami. Like, you know, really had that, you know, this is the core rides business. Let's bring it to these places. But then I put on a reverse first experiment in healthcare, which was on demand flu shots. For one day, only you can press a button and our nurse would come to you and give you a flu shot. And that was something that I like proposed to, you know, the GM of our team. And then it turned into this thing that happened in like dozens and dozens of cities at a time. And I by accident became Uber's de facto healthcare person not because I was excited about healthcare, because of the pandemic. But frankly, I wasn't. I was like, ugh, like, healthcare is so unsexy. No one's ever going to disrupt it. Like what's the point? But no one else was doing it. So I saw that as an opportunity for myself. But also, healthcare is 20% of the GDP. Like it is a massive opportunity. And when I saw that millions of Americans miss a doctor's appointment every year because they don't have access to a reliable ride. And Uber had reliable rides in spades. It was like, how are we not doing anything to solve this problem? And so I couldn't stop thinking about it. There again, I was obsessed with the problem. I was like, we have to help more people get to the care they need, right? Like basically low income and elderly patients don't always have a ride to the doctor. And that was a perfect thing for Uber to help with. And so I put pen to paper on a pitch deck. Just like you would if you were like an entrepreneur pitching investors, I was an entrepreneur pitching people internally at Uber. And what's interesting is that like at first, I went to people who I thought would be excited. I was on a business like a team called Uber everything, which was an incubator for new lines of business. It's where Uber Eats was born. And first people were like, Lauren, Uber's never going to be in healthcare, get a new hobby. Like find another niche, like get over it. And one of my personality traits for better or worse is that I am absolutely relentless. Like I do not let things go if I feel they need to exist or happen. And so I just kept talking to other people and get like, it was like, oh, you're a know who else should I talk to? Eventually I got to, you know, Ryan Graves, who was number two to Travis at the time. And he heard the pitch and he was like, how are we not doing this yet? I was like, yeah. And so literally the next day, he was like, you're going to report into me now. And we're going to go figure this out. And so within like a few weeks, I had the resources to go and build a new business line within the larger Uber. So we spent about nine-ish months soft launching Uber Health where, you know, we ran pilots. We got customers on board and then we launched it in 2018. And it was insanely fast growing. Like, you know, $100 million business in the first 18 months was really amazing. And during my time, they're reserved over 10 million patients. So what I didn't know at the time was that it was practice for me. And the idea of pitching investors was something that felt a lot more comfortable to me by the time I was doing it as an entrepreneur with co-fertility because I had had that experience of hearing no before when I was pitching Uber Health. Wow. I love that. But it's like, you kind of have that backing of the organization almost feels like a safety net in a way. And then it's like, you get prepared with that safety net and then you like go off and do it on your own. And such a good point. It's like entrepreneurship is sort of like where the larger company is your sole investor, right? And that comes with positives and negatives. But the idea that like you don't have to be like looking for your next, you know, investor all the time. But it was, I mean, really good practice. I highly recommend an entrepreneurial path for someone who's like thinking about flexing that muscle when they're in a smaller organization or it's a large organization before they go do it on. For someone who is listening to this and has an idea that they want to bring to their own organization, what is something that they can do like tangibly to, I know that you said like creating a pitch deck, like just the way you would for an investor. Like, you think that should be the first step. Like how could they do that on their own? I would say put pen to paper immediately and like how lucky are we to live in a time where you can have a partner named Claude. Like do that with you, right? Where like I would straight up, and I'm obsessed with whisper like the AI like voice. It's a voice dictation tool that's like way better than every other platforms like audio to text. Text. Wow. Okay. And it's pretty inexpensive. So check it out with spur. Put it in the show notes. It's a good one. Really good. But I would basically, and my husband and I do this together all the time where we like turn on whisper and we're like, okay, here we go. And it's like have a conversation with yourself or a friend or partner or whatever about what the opportunity is, right? So if this were the over health context, I would have talked about the fact millions of people misadopters appointment. Who like what's the demo this would help? What's the business opportunity? Do a little research bring. I would probably use Gemini to like help with the understanding the tam and the opportunity size of this, you know, avenue and then pen to paper on like what kind of investment do you need to bring this initiative to market? Right? Like do you need a few do you need an engineer? Do you need sales people? Like what is needed to get this off the ground? How much time is it going to take if you had that resourcing and like be like take the initiative to show what's that go to market plan and then have it generate some slides and I would start not like this is something I did not understand until probably more recently in my life. Never start with your biggest most important audience first. Like don't do it. You might be inclined to be like the fastest path is going to the decision make a right away. But in reality, that's your most important meeting and even the best pitches and the people who are the best entrepreneurs and like best fundraisers in the world need to practice. And it's not just practicing to make you better, but it's hearing what are the objections that someone might say and how do you address those objections or how can they help you make the pitch stronger and you can like so bring it to some of your peers in your organization. I remember with Uber Health, I brought it to like my favorite lawyer that I worked with. I brought it to some of like some product manager, people that I knew would give me real honest feedback. And when I could see, oh, they really lit up at this part of the story or they really love this slide. There was no real response to this slide. It gave me the inside of like, oh, I got to kill this and I need to move this sooner in the deck. Yeah. The iterations help you get better. Yes, absolutely. I'm curious whether it was Uber Health or in the co-fertility. I feel like sometimes people are hesitant to like bring an idea to their friends or their family because they're like, well, if they give me personal feedback because you know, they don't think I should pursue this path or like, it's biased because they know me. Yeah. They will discourage me. Did you ever experience that or like, how do you perceive that? I mean, literally with Uber Health, I had people who, it's funny how people change their tune later. Literally people told me to get a new hobby, right? Even with co-fertility, I won't mention who, but someone close to me said, oh, is this going to be like that other company idea that you had? Because at one point, there was another company idea that I had tried on for size. And like that comment in retrospect, like it really hurt me at the time and gotten my head and certainly was like, like, but I realized it was more of a reflection of the person who was saying it than it was me, right? And what has become a bit of a mantra for me and I have it literally right here, like I oughta post it on my board on my board. It literally just says, just you wait. There will be naysayers. There will be people who think you can't do it or who won't like your idea or whatever it might be. And like you just have to just you wait, like just you wait and see, right? Because like, whatever, you know, like that's usually coming from a place of like they wouldn't have the audacity to do it themselves or they are not risk takers, right? Like we have some, both my husband and I are entrepreneurs and like we definitely have people in our life who are not risk takers. And that's their choice. You know, and that's okay for that. But only you know what your appetite for risk is and what that like to me without risk, there's no reward. Like that would be so boring. But someone else might be like I would be deeply uncomfortable living the life that you're living, right? And so it's just you have to like try these things on for size like you would a new sweater and either the sweater fits or it's itchy or whatever, you know, like only you can know. Yeah. I love that so much. Okay. So I'm curious because I feel like this is just an area with so many misconceptions and just false beliefs and whatnot. But what are the biggest misconceptions that women have about a cruising and fertility today? Yeah. I think one of the biggest misconceptions is that there's nothing you can do until you're ready to have a baby. I don't think that's the case. There's so much you can learn and know even about your own body. So like I wish I knew that I could learn about my AMH, which is like a hormone marker for your ovarian reserve. Like I did not know I could get a simple blood test to give me insight as to whether or not I was in like an average place for my age or below average or above average, right? That's a really simple thing that you you can do. I also think that like a lot of people don't understand that there's something called secondary infertility. I did not know this until I got to like my family building stage of life where a lot of people think like, oh, you get pregnant and stay pregnant really easily with baby number one, then like you're just not someone who deals with fertility challenges. Yes. When in reality, a lot of people experience having a harder time getting pregnant or staying pregnant with that second or any subsequent child from there. And the reason is that both they and their partner have gotten older, right? So the fertility cliff for this like beginning of a decline of fertility begins around age 35 and gets pretty sharply declining around age 40. And so if you know that you're somebody who wants to start having kids in your early to mid-30s, if you want to have two to three kids, like there's probably action you should take even before you have that first kid to make sure that you can fulfill all of your family building goals. Because right now I have so many intended parents who come to me in their late 30s who are like I just started too late and now I need an egg donor to have a baby, right? And so my hope is like I want more women to see egg freezing as a tool in their toolbox to like set up their future and to be to feel empowered about the options and choices that they've laid out for themselves. If that makes sense. Yeah. I love that it's also flipping the conversation to like how you were saying earlier like you don't have to wait until it's like so many people think that oh that's just a conversation that you have later and like after you're married and you know when you're ready to have children that's when you start to think about it and I love that it's also so empowering that there's areas like where you can be proactive and you can like like you're talking about the getting the blood test and like things like that I feel like I've personally never heard of that before and like that's create I don't think anyone my age like has and so that's like such great advice to like a quick woman with and I love like the analogy to the toolbox too. So we're talking about this a little bit earlier but fertility decisions are not just medical but they're also like emotional and they're financial and how does comfortility support women through those layers and like through those specific challenges. Yeah. The way that I think about this is like a three-leg stool where you have to be emotionally supported you have to be like financially supported and able to do it and then you have to be physically supported and able to do it and so a big part of the way that all three of those things are possible is just through education right like I think a lot of people don't even understand what the physical process of egg freezing is right like they're like what even is that how does it happen right and in reality like I ended up going through an freezing cycle years later and for me like it's truly it's 10 to 14 days where you are giving yourself an injection usually people do it at night and then the next morning almost every other every two days you go in for a blood test in an ultrasound and then at the end of it you go in for what is less than 30 minutes under anesthesia and most people you'll find later that day like I was under the impression that it was like you're taking like a week off of work or something like I didn't know that it was not nearly as physically taxing as I thought I think the physically taxing parts of and some people have different reactions but like I think we're get challenging for people going through IVF as like when they're going through several rounds of IVF or when they have the emotional stress of desperately wanting to have a baby right when you go through an egg freezing cycle you're doing it like as a proactive thoughtful step for your future almost in the same way that like you go to school or you've got a degree or you like do other things that you're planning for your future you go like to work out you it's like another sort of like I'm doing this for my life and my like I think about as like fertility longevity right like talking about longevity and all these other things but like this is making sure that you fertility longevity and if you frame it that way and you're not like oh my god this better yield baby at the end it takes a lot of that stress and emotional like turn oil off of it and so we do our best to like demystify so much of this so that that pressure and like emotional stress comes off if that makes sense I love that and I'm sure like that's like other than obviously going through the process itself like that's like the most significant thing I completely understand it's like when you're proactive you're less attached to the outcome because it's not coming it's coming from more like a place of like abundance instead of like desperation of like this is my last chance I have to do is now abundance not scarcity absolutely yeah I really really love that okay so I'm curious because we talked a little bit before the episode but I'm curious about I previously lived in LA but when I lived there I was working in investment banking and so is I think somewhat different but obviously it's such a special amazing place and I've always been so interested in like the ecosystem entrepreneurship and how kind of like different geogeriques, and entrepreneurial cultures attached to those geographies like to life and the companies that are created there so I'm curious what it's like building a company in LA if you feel like the LA culture or obviously with health and wellness being such a prevalent conversation has influenced the company in any way like what that has looked like you know it absolutely has I think that there's obviously like events and things happening here in wellness but more specifically in women's health and that really it bites me it's also an environment where I think in LA like nothing is taboo you know like people sort of like fancy themselves which I love like willing to talk about anything you know and so when and co-fertility like our model is very provocative right like this idea for Easter and Shrugun you donate half right that is provocative even in and of itself in a sentence and so when I say that people are like what and in LA it's like especially perceived with like a wall that's cool like tell me more about it I have a million questions and so I I love that I also think like this is crazy but like our most recent round came from I was at a preschool mixer for my son who had just started preschool it's like 18 months old at the time and another parent there just so happened to like they had their baby through surrogacy and they were like wait we have a VC fund like we need to talk and they ended up investing introducing us with a bunch of other investors like this just came from a preschool mixer like this is the type of environment I think LA and Jarrie you never know we were gonna meet you never know who's gonna be sailing next to you at a party and so like show up and have conversations right but I'm someone who felt that I lived in San Francisco for five years and that was the same environment I lived in Boston before that you have to be the person who's like willing to open up and be proud of what how you're spending your time and and make sure you're spending your time on something you're proud of talking about you know I love that and like not I feel like also not being like bashful like not that obviously you built such an insanely amazing company that like you would want to share about it but it's like I feel like even I have friends that have started companies and I'll overhear them to someone at like a dinner party being like oh you know like I have this company and it's like but that person could be the person that connects you to the branding specialist that you end up using a great time bashful I like if someone asks me what I do I say I run a fertility company and that invites like wait why tell me more and then I'm just like go for it like you literally never know who you're talking to I love that and it could also be someone that ends up you know using covert help and like and they're so grateful that you even like opened it up so they could have that conversation that's so beautiful I know that you also have co-founders I'd love to hear like how you found each other how you created this together how it is like on the day-to-day yeah share responsibilities to split them based on like who likes doing what what does that look like yeah it's interesting how you is one of the most like she's like a prolific entrepreneur investor in digital health and in women's health specifically and so when I was building Uber Health she and I always sort of knew of each other and there were so few young women in that capacity at the time that like we just always admire each other from afar and crazy thing happened where I knew after I had my first baby that I was not gonna go back to Uber just like I wanted to build something in this space and she had like heard from a mutual friend I might be building and so she She out of nowhere DMed me on Instagram. And it was like, hey, I heard your fundraising. And I was like, what? I'm not. I don't even have an idea. But I gave notice. I hadn't posted it on LinkedIn or Instagram or anything. And she was, I was already gave notice yesterday. Does, are any of your portfolio companies hiring? And she was like, what's your phone number? And she called me. And she was like, I've been sitting on this idea in egg donation and egg freezing, like this concept of egg sharing. Like I think the world is ready for it. And she didn't even know that my sister had donated eggs to me. So like, to me, that was like the universe, right? Like I had let go of something that was holding me back after nine plus years and opened myself up to whatever was coming next. I had some direction. I knew I wanted it to be helping more people like in this area of their life. And she fell into my lap. And so I think that's important, like opening yourself up. But Hallie knows what she's good at. And I know what I'm good at. And she knew she wanted a part-time role. She's a professor at Harvard Med School and Columbia Business School. And so like she knew she didn't have a full-time role in her right now. And so we worked around and we figured out, like what is she good at? What am I good at? What skillsets do I have? What are we enjoying doing? And that relationship and work style like evolves and changes over time. And we're just really good at speaking openly with each other about this relationship and how it changes in evolves over time. So it'll be five years in October since we started down on this path and wouldn't change it. That's so exciting. I love that so much. How has your definition of wellness changed if at all through the process of building comfortility? It's interesting because I became a mom six months before starting comfortility. I would say my definition of wellness has changed both because of becoming a founder CEO and becoming a mom and realizing that none of this works if I don't. Like if my body in it's like best, like state, nothing else, like everything else falls apart. And so I sleep is probably the most important thing for me. I am not well when I don't sleep. And so making sure that like I've optimized that area of my life is really important, making sure I stay hydrated. Like all those things add up to me being my best functioning self, both for not just for my team and for our members, but also like to show up as a mom that I'm like proud to be. So it's definitely changed a lot. I did not I barely cared before I went down this path. Do you think that I feel like I hear somewhat frequently that people either came up with a idea or started the company when they were pregnant or after they had like their first child kind of in that season? Do you think that that is a good time? Like in general, I mean, I feel like it's kind of like an inflection point and I could see how that would be like. Yeah, I mean, right. Right way. It certainly was for me, right? Everyone's different. And I think that like you change when you have kids, right? And in a lot of different ways, but I think it made me my most like efficient self and made me my most hardworking self. I want to like get as much done in a short period of time because I want to spend as much time with my kids as possible, but also my perspective on so many things has changed. Yes, I think the other really cool part is that before I had kids so much of my identity was who I was at work. So it was like, well, like, Uber Health was a huge part of who I was. And yes, obviously, comfortility is a big part of who I am, but there's so much comfort knowing that if God forbid, things don't go the way that I have planned and hope and have vision for, and no matter what, like I'm still there, mom, like the absolute like best part of myself and like the coolest part of my identity, which is like being mom to those the two coolest toddler kids ever, I could imagine. That will remain even if the rest of it goes to shit. And so like, there's something that feels less risky in starting a business because so much of my identity is like firm. Otherwise. I love that. That's so beautiful. Yeah, I really love that. Do you feel like there's one wellness practice, whether it's fertility related or otherwise that is worth the hype or perhaps there's no hype around it? I think in all aspects, not burying your head in the sand. So like being aware, so like I love my or a ring because of the data it gives me. I love my eight sleep because of the data it gives me. I love fertility testing because of the data and insights it gives people. So like it is scary to know what you're yet, like what it looks like, but like even at 25 years old, your body has insights and clues about what your fertility picture looks like and you can learn that. You don't have to wait until you're ready to have a baby to know. And so I think it's PBS, but it was like the more you know, like that's how I feel. Like that is what opens us up to what we need to work on or where we might need to take action is from data and insights. I love that so much. I think that's so important. And I love that I feel like it's kind of how you're talking about L.A. like women's health is such a conversation. I feel like proactive health has become such a compensation for women and like you don't have to adjust, you know, always believe like you go to one doctor and they tell you, oh, like this is what's going on in your body. Like you don't always have to believe that there's more than one route. There's more than one solution. Like I think that's so important and just for what you don't have to like wait to suffer. You can find out sooner. Yeah, I love that so much. So we end every episode with a rapid fire. So are you ready? Yes. Okay, morning person or a night owl before I had kids, I was a night owl, but I have since become a morning person. And it's not because they're up early. It's because I have a team on the East Coast that I want to like give attention to before my kids wake up. So I didn't realize you could change this, but you can change it a better. Okay, that's empowering for me because I'm a night owl on it. Needs to change. What is your coffee or matcha order? I love either an almond milk or oat milk ice latte with an extra shot and one stevia. What is the best matcha or coffee spot in LA? I love liora. Have you been there? I think I'm the frozen coffee. Frozen coffee. It's like I'm a sense. I think about it a lot and I it's so good. Who needs a $15 coffee is the question, but it's so good. It's so good. It's so refreshing. A book that has changed your perspective. Super attractor by Gabby Bernstein. I buy that book for everybody and now it's the best. What is the best advice you received as a founder? Don't quit. What is one thing bringing you joy right now? There's a hiking trail right near my house and I have been doing it in the afternoon's like four days a week and it's the absolute best. What is the most underrated part of living in LA? People are really open to new possibilities, new ideas and I think there's like a positivity that comes with that and I believe that high vides yield high vibes. I love that so much. So we end every episode with the greenish goal. So if you could set one goal for listeners, whether it's health, fertility related or personal professional related, what would it be? Don't be afraid to learn about fertility, right? Like don't just believe what you see from random creators and influencers online. Be afraid for yourself, know about things like AMH or an antrophobical count or like think about your goals, right? Like how many kids do you want to have? How old do you want to be when you start having those kids lay out what that future might look like or what you're imagining for yourself and then back into it from there? I love that so much. Thank you so much Lauren. I know this is going such an insightful episode for so many women and you just have so much wisdom. So thank you so much. Thank you for having me. This is fun.