[R] Solve Problems. Make Money Dropshipping.

Way back when I was thinking about starting a high ticket dropshipping business, the one thing I was looking for was someone to show me what one of these sites looks like. So John and I have done that for you at DropshipBreakthrough.com/go so head to dropshipbreakthrough.com/go and watch the free training. Business is all about solving problems and the sooner that you can identify the problems that customers have in whatever market it is you serve, the sooner you're really going to work out how you can really make money. In that spice. Welcome to the Dropship Podcast where you'll learn how to build and grow a high ticket dropshipping business and hear stories from successfully commerce entrepreneurs. Let's kick this thing off. Hey, welcome to the Dropship Podcast and today I want to talk about how businesses simply solving problems. That's it. If you can solve problems which I'm going to show you a bunch of stuff that you probably already do in your regular life that might tell you you're good at this, if you can solve problems you're going to make money. That's all businesses. I heard John rant on this. I took a note. Sometimes I take notes so far out. John doesn't remember so John doesn't remember we're going to jog his memory today but that's it. You're simply solving problems and if you can solve someone else's problem there's likely a monetary value associated with you solving that problem. Absolutely and so it's a good way to think of business to view it through this light is that customers come to you because they have a problem and they need a solution that will provide them an outcome. So every customer for every business is paying for an outcome. It doesn't matter what sort of business you have. Whether you're providing somebody a physical product, whether you're providing somebody a service, whether you're providing somebody information, like whatever it is, people are really buying the outcome but the outcome is defined by the problem. It starts back at the problem and when we talk about marketing sensors you have people that move through the different stages of the customer journey. It's like they're unaware they have a problem and they're aware they have a problem and they look for the solution and so on and such well. Business is all about solving problems and the sooner that you can identify the problems that customers have in whatever market it is you serve, the sooner you're really going to work out how you can really make money in that space because if you're the business that solves those problems provides the answers, provides the solutions which lead therefore lead customers to the outcome that they desire then you're going to be the business that makes the most money. It's really easy to fall into the trap when you run an e-commerce business that oh I'm just selling people products that's why people are coming to me they're coming to me to buy a product. If you think about your business that way which is what is happening but it's not really what's happening what's really happening is is that people have a problem they want to solve and they want an outcome. People don't buy an infrared sauna because they want to sit in an infrared sauna they're buying an infrared sauna because they want to be healthier they want certain health outcomes they want to be able to sleep better they want to have better skin like whatever the like health claims are around infrared soreners it's attaining those outcomes that people are buying the sauna is is the vehicle to getting those things and that's why they have to buy a sauna nobody's buying a sauna so just so they can say like I've got a sauna sitting in the corner aren't I fucking fantastic right now they might say that to their friends and so their problem is status they're buying the expensive sauna to put in their room not so not so much because they care about the the outcome like the health outcome I want to say hey I'm cool I got a sauna you don't so therefore they figure they've got better status that's still an outcome this is why anybody buys exotic cars it's a status thing right you know that's still a problem and it like problem I don't feel like I have enough status within my circle of friends amongst my peers so I'm gonna buy something that will make it look make me look like or think I look like I'm more successful than I currently do I've solved my problem my outcome is status if you're listening in and you'd like to take the first steps towards building your own high-to-get drop shipping business head to dropshipbreakthrough.com forward slash go where we've got a free training waiting for you that's gonna walk you through the first steps you need to take to start your own high-to-get drop shipping business and I'm gonna walk you through an actual example of what one of these businesses looks like and so when you think about it in that way rather than thinking about what products do my customers want to buy ask yourself what problems do my customers want to solve then you're really getting into it and and where this helps you phenomenally is in your marketing so you know high-to-get drop shipping we talk about doing things like SEO we talk about running ads we talk about producing content and all of these things that you do as part of your marketing strategy well all of those things become really easy when you know what problems you're solving in your business or what problems your customers have that you can help them navigate through and on a recent podcast you know we had one of our partners Sharon on talking about her $90,000 sale and how she had to work with the customer for that and I shouldn't say she had to like that's a bad thing like she got to work with the customer over a series of months to get from the problem they had which was I need this type of system it's complicated it's customized how do I know what I need like I know the outcome I want which is here's the outcome over here that I need to achieve in my business you know with our water supply and then but how do I get there like this is confusing these products are big they're very expensive there's lots of options there's lots of different sizes like how do I know it so Sharon solved that problem for the customer how to work out exactly what they needed how to get it installed how to get it to their factory or their their workplace their business she solved all of that and because she solved all that I mean her business gets to pocket $20,000 for doing so and that that's a real series of problems I think people I've heard people in high to get dropsharing just kind of like you know go like oh you're just a middle man or it's kind of just like a parasite business or blah blah blah well no it's not because that you know it's not merely putting a product in front of somebody isn't really the problem you're solving you're so actually solving a whole series of problems and I think a lot of people really overlook this but the minute you start thinking about your business in this way like then what you should be communicating to your customers in all sorts of ways becomes so much easier so I'll end my rant there Ben I'm sure there's a lot you could say on this price but even in the simplest form you're solving a problem of where can I buy this product like in the simplest form you're still solving a problem just by starting your business right which in turn likely is going to hope sell some problems in your life I hope but you're solving someone else's problem you're solving a place where they can purchase the product now if you take it another step further not you you have a destination from which they can purchase the product but what other problems do they have to get you there like this is SEO 101 this is where you're going to start finding all the keywords the four keywords right when when we when I sell air purifiers someone is looking for an air purifier for mold an air purifier for allergies all of those people have a outcome they'd like to have which is they don't want to have mold in their house anymore or have spores that they're breathing in or have allergies anymore right they know they need an air purifier which is great and I've given them a place to purchase that but now I need to work backwards and solve all their problems you can do that through keyword research you can do that by talking to your customers that's what business is and I love that you brought up sharing she solved a lot of problems in order to make that order happen but somebody's gonna have to solve those problems and so like why not you why not the person listening to this and I know when I first started I didn't believe I was it I didn't believe I was a business person in fact you know we uh someone we both know John uh sitting back here uh I hope he listens to this he also identified I'm not a business owner I don't have what you have but like it's all we're all the same we all just solve problems in some way shape or form you might solve them in your job but you can solve them in your business and the bigger the problem you solve the more reward you're going to get and so like when I look back at some of the when I look at some of our students at some of the things that they um enjoy solving problems outside of business there seems to be a trendline um I went to Chachibit to help progress this trendline and it's spent out even more options of ways that I solve problems when I was younger um that I didn't even know like led me to being an entrepreneur so I've seen this in um video games is a good one anyone who's like really really good at video games or just really like played them a lot to get good at them um you have to solve problems to get good at video games a lot of people might think you're a loser I don't like like I'm not judging you for how much time you spent behind your screen playing video games you're in every probably gonna be pretty good at business poker's another one if you spent time to get decent at poker you're going to be good at solving problems uh you're also going to be good at dealing with people uh board games if you played a lot of board games as a kid and you like spend a lot of time getting good at that uh those are the three I came up with and then I went to Chachibit and it came like it started naming off almost every one of these is something I did one that stood out to me was tinkering with electronics and gadgets I used to take apart things that didn't work in our house and try to figure out why they didn't work I was not successful uh most of these things, but I do remember having like a radio and a TV, you know, it was big ass fucking tube TVs we have when we were kids, like torn apart in my room, just trying to figure it out. I was trying to solve problems, right? Big in our house is Legos. I never got into Legos personally, but that's another one. The Legos sets that are out there nowadays are bananas, dude. Also, very spending for the really big kids. But that's a big problem to try to solve. Jigsaw puzzles, crosswords, things like that. Lemonade stands or yard sales. I know for me, it was like I had a paper out at 11 years old. Because I just needed to make money. I was mung every lawn in the neighborhood trying to figure out how to make more money. Strategy or board games like risk. If you're someone who plays risk and enjoys playing the game risk, which is the guy you're talking to, by the way, if you ever want to play risk, I'm up for it. You like to solve problems. You like to like figure this stuff out. Like you don't quit easily because you want to win. Some of the other ones I knew that stood out were like trading cards and collectibles. I've always been a card guy. I grew up as a card guy. My dad would take us to card shows. Not big on the collectibles. Really pogs. If you remember what pogs were, I definitely bought and sold pogs back in the day. This is aging. That's right here, John. Team sports, I think is a really good one. Were you one of the leaders in your team sports? Were you somebody that stood out and led people? Because you solved problems. You wanted to solve personalities and solve problems. Did you build forts and tree houses? Tree houses. Did you get stuck in trees like your boy BK? That's for sure. Trying to think some of the other ones that are on here that really stood out to me. Signing the people who are building model airplanes and model cars. I did get stuck in a tree and they had to cost a bit of me. This is the picture in my head. I'm just imagining bending. It's like, "Help me, help me." You know what's funny? Right before the adult bending the tree. Yeah, I'm actually. Team sports. But right before the help me, I can't get down and I'm bawling. I had never gotten to that part of the tree. I was so fucking excited. I finally got there. And then I looked down and went. I had to call the older neighbor kid to come. Yeah, I was bad. Anyway. So, there's a lot of things that I think stand out as far as ways that you problem solve as a kid that to me. That wasn't the traditional Gary Vee talks about how you eliminate stands here. It's riding around as big wheel and fucking recruit to the neighborhood. And a lot of people think it's like that. If you go listen to my old podcast to BK Show, it's still out there. There's a bunch of people on there who told their story of really random stuff. Tony was importing fireworks from the USA and selling them in Vancouver in like grade school to make extra money. Their stories like that that are cool. But there's a lot of other stuff that stands out like video games, poker board games, playing games like RIS, playing simulation games like Sim City or Roller Coaster Tycoon and like really getting into it and trying to solve problems and get better at that stuff. That's a really good sign that you like to solve problems. And so, you can choose to go solve problems in someone else's business for the next 40 years of your fucking life. Or you can solve them in your own business and solve someone else's problems. Hopefully someone you like serving and solve their problems and be rewarded for that in your own business. Be directly rewarded by the proportionate to the effort that you put in and the systems that you build. And so, whenever my kids ask me what I do, John, this is what I say. Number one, I don't have a job. What do you do for work? I say, "I don't work." I solve problems. I help people solve problems in their business. And to me, that's really, really fun. I think if you could frame business through this lens, it no longer is, "I'm going to go do this thing that might fail." And then everyone will make fun. It's more like, "Oh, who cares?" Like, you know, "I lost this game of risk. I can't wait to play another game." This is fun. I like solving problems. Yeah, yeah, absolutely. I think there's a couple of good kind of mindset things in there. You know, thinking about it like a game is one. We've kind of talked about it a little bit from time to time on the podcast. And that's certainly a way I think about it too. Not in the beginning, for sure. But over time, you start to view it more as that. And you know, there's, you know, like a lot of people refer to marketing and businesses as the game, like you're a student of the game kind of thing, you know what I mean? Like, people who have been around it for a long time. And yeah, I think that's a really, really fun way to think about it, for sure. And yeah, I think, yeah, people really overlook the significance of the problems that they solve, like I think as well. And I think that's because it doesn't feel like a problem to you, but to your customers. I mean, these are, you know, significant problems. And you're improving somebody's life by helping them solve their problems. Even if you view it purely as like a transactional thing, like, you know, that's not how the person on the other side feels. And you know, so I think it's, you know, think like, you know, if you think about your own life and your own journey, you can probably think about times where somebody in a business somewhere has really helped you. And like reflect on that because that's you. Like, when you start a business, you're that person now. You're the person and you get to have those opportunities to help somebody in a way that you're not currently getting help and really, you know, light up their day, light up their wake, give them a memorable experience. And I think that's a really fun and powerful thing to be able to do for sure. And when you frame it through outcome, it gets fun. Like, think of a very simple business like a car wash. What do you do? I own a car wash. Like, that sounds shitty to me. It sounds okay. But like, if you really sat there and thought about it and, you know, my friend, my friend is just bought a new car and every little crumb is getting picked up. He's taking very good care of it. He's that guy where I picture like when he comes out of a car wash that didn't scrape his car, you know, he hits out and he, he had my ears as newly shined wheels and think, like, think about that outcome you just gave somebody who's fucking thrilled that you helped them like take care of something day prize, right? Cars cost a fuckload nowadays, right? And so like, imagine, you know, someone who's finally bought their new car and they take care of it. Like, you could frame any business you own through that problem solving lens, getting someone to that outcome to make it sound way more fun. And when you think, when you think through that lens, not through the transactional side of how do I get another shale, it's more like, how do I make that guy have that feeling again? How do I find more people who I can give that feeling to? You're going to get more creative with your problem solving as well, which is only going to lead to better outcomes for your customers, which is only going to lead to them telling more people about your business. And so again, if you can just stay focused on the outcomes and solving problems here, I think it's a completely different way to think about what you're doing for a living or for a business or whatever you're doing. It's a very different way to think about your business than, you know, someone posting the screenshot of their Shopify dashboard. And when you define the outcomes as well that you help people achieve, I think that's something else that people don't really do enough is like, actually sit down and think, what are the outcomes that people are achieving as a result of me solving these problems for them? Right? If nothing else, just for your own mindset around the value that your business is providing, you know, your marketplace, your niche, your industry, the people that you serve, but also, because if you do that, if you define those things and you might need to get a bit of feedback from customers to help you define that or you might need to do a bit of research in other ways, but it's going to help your marketing lots because the minute you're able to clearly define the outcomes that people will potentially attain as a result of, you know, working with your business, purchasing the products that you sell, your mark, you're going to just sell a lot more. Your conversion rate is going to go up. So like, you know, that car wash example, you know, like, absolutely, you can talk about those less tangible things about, you know, really, you know, you've got a, you've got a vehicle that you really love and, you know, seeing it clean and well looked after makes you happy and makes you feel a bunch of things and whatnot. But like you could, you could also probably say like, you know, over time, the outcome that I'm providing people is that if we look after their car for five years and then they go to sell it, they're going to sell it for five grand more than they otherwise would, or ten grand more, right? So one, that makes me feel really good as a business owner because if I help all these people save $5,000 and I serve thousands of people, like that's a big impact, right? And their lives probably because they can do something genuinely for themselves with that money. But also like in my marketing, if I can go to my customers and say, use our service and you're going to save $5,000 over five years, like compared to the average at home car wash or something like that, like that's, you know, from a marketing perspective, that's huge, right? It's a huge outcome to be able to use to market your business. And you're going to get a lot more customers if you can do that rather than just by saying, hey, come to my car wash, your car will be clean afterwards. I'd love for you to leave a comment below and tell me of that list we talked about. What did you do? So like I did almost everything I mentioned there. I played a lot of video games. I was big and a poker until Black Friday. Thanks George Bush. More games were huge, big and a risk. I played SimCity. I think of electronics or gadgets. I mode every lawn in the neighborhood. You know, was it Legos for you? Was it something else I mentioned? I'm genuinely curious. Like all the people listening to this, I would say, you know, all of you are aspiring to be a business owner or you are a business owner. And I'd love to know, you know, where do all those dots in line for you? I'm curious. And then, yeah, if we can help you solve problems, that's what we're here for, right? If you're number one problem, is you haven't started yet? That's exactly why you're listening to this podcast. So take action. Help, take that first step so that you can go solve other people's problems so that you can, you know, have the fun we talk about every week on this podcast. Thanks for listening to the Drop Ship Podcast. You can find all the show notes for this episode at DropshipPodcast.com. And if you're ready to take the next step in your drop shipping journey, we invite you to join us inside Drop Ship Breakthrough where John and I will walk you through step by step in starting your own high ticket drop shipping e-commerce business. But that's not all. Drop Ship Breakthrough will also teach you everything you'll need to know to grow your business and take it to the next level. So head over to dropshipbreakthrough.com and sign up for our free training that will help you take the first steps towards building and growing your own profitable high ticket drop shipping business. John and I both love business. Think about it all the time. Can't turn it off and don't know why anyone would want to. And because of that, we started a second podcast where we can talk about everything we've ever wanted to talk about in business. Not just drop shipping. We like talking about all things business. So if you want to hear John and I talk about all sorts of stuff from camel meat drop shipping businesses to PDF drop shipping to a guy gambling $100 every single day on YouTube shorts to how only fans taught us lessons in business. We're all over the place over there, but it's a really fun podcast. So if you're a podcast listener, you love John and I head over to your podcast player of choice and look for the low bar podcast. You'll see a blue image and you'll see a cartoon version of John and myself and go back and start an episode one. I promise you will not regret this. This is one of the more fun projects that I have done recently. I know John's having fun too. So we'd love it if you joined us. Check out the low bar podcast on YouTube or wherever you prefer to listen to podcasts.