1051. Q&AF: Trusting The Process, Navigating No Man's Land & Building An Empire

What is up guys, it's Andy Purcell and this is the show for the realest, say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have Q&A F that's where you submit the questions and we give you the answers DJ is going to tell you how you could submit your questions to be answered on the show yeah guys you can email your questions in to ask Andy at andypurcell.com you can also click the links in the description below right here and submit your videos for a chance to be answered or just drop them simply in the comment section of the Q&A F videos on YouTube now before we get started if you're new we have shows within the show okay tomorrow you're going to hear CTI that stands for cruise the internet this is where we put topics on the screen we kind of evaluate what's going on in the world we speculate we laugh we make some jokes but then we talk about how we the people have to solve these problems going on in the world all right then we're going to have real talk real talks 520 minutes me giving you some real talk and then we have what's called 75 hard verses that is where someone who has completed the 75 hard program comes on the show they talk about how they were before how they are now and how they use the 75 hard program to change their lives if you're unfamiliar with 75 hard it is the initial phase of the live hard program which is the world's most popular mental transformation program ever you can get that for free at episode 208 on the audio feed 208 on the audio feed it's not on YouTube there's also a book the book is called the book on mental toughness I know it's super creative but you can get that book at andyforsella.com it is not free but it includes the entire live hard program plus a whole bunch of other information on mental toughness why it's important how to cultivate it and use it in your life all right one thing about our show that's different from every other show on the internet is that we do not run ads we are actually the largest show in the world that doesn't run ads because I don't want to be told what I can and can't say this is called real it's not called for sale all right so we only grow if you guys share the show all right so if you don't share the show we don't grow the show so we have a little ask of you if the show makes you think if it makes you laugh it gives you a new perspective it's something you think people need to hear do us a favor and share it out when you see the short form clips do us a favor that helps us grow the show okay so don't be a hoe at the show all right what's up it's actually selfish when you think about it right like they're keeping all the good information and the laughs and the jokes to themselves they don't want to it's kind of selfish if you ask me you know I'm saying sorry I had to get my uh I had to get my my energy juice here um yeah I do think it's self it's selfish you know I'm saying they just want all the laughs to themselves well you know hey it's not just that it's like hey you do you want people to laugh at you it's not just that it's like hey you do you want people to laugh at you it's not just that it's like hey you do you want people to laugh at you it's not just that it's like hey you do you want people to laugh at you it's not just that to get better do you want society to get better do you want culture to get better then everybody has to get better yeah no I just want to get better I'm not sure right so you know and it is what it is man you know uh the truth of the matter is is we would be the biggest show in the world if everybody paid the fee so pay the fee selfish whores yeah some of them yeah what's going on man oh how you doing good yeah good looking good thank you you feeling good yeah yeah sip it I didn't mean that was a little weird bro I don't care what anybody says this is the best flavor bro I don't give a shit what anybody says bro well of course you like that yeah orange is good too bro but I'm a screaming freedom dude it's been a minute since I've had a watermelon uh mainly because I couldn't find none cold yeah y'all chill like deep uh I couldn't find none cold man but they uh somebody just put a cooler out there I guess they're free I don't know I just took it they're free for you yeah all right yeah uh yeah it's great guys we got uh we got we got some really good uh man I'm I'm telling you dude this is this is the best one bro I almost died earlier I'm not gonna lie that's why I had to get an energy drink like usually like you know this is like the this is about the latest you can I can do in a day you know what I'm saying you gotta be careful you gotta be careful you gotta be careful but I fuck I needed it yeah I needed this I almost died it's fucking bomb pop yeah you like those bomb pops fuck yeah bro who doesn't like bomb pops like when you're a kid and the ice cream dude came by man bomb pops where it's at the red white and blue how much were bomb pops when you were a kid fuck I don't know I didn't pay for them did you steal them oh I'm saying but like I mean you saw all the stickers I don't know they were like a quarter or something yeah like they were five cents bro is that what you want me to say they were a nickel yeah they were like they were like 50 cents bro those things are like seven dollars now yeah well that's inflation it's fuck dude like bro I I the fucking ice cream man drove by a crib not too long I'm like no keep that shit moving dog bro I love I love when I can hear that ice cream ice cream truck even if I don't even get ice cream I'm like man it's like nostalgia it's nostalgia yeah I love it they still do it uh fuck what was the ice cream truck we had uh mr softies did you guys have those rolling around I don't remember what they were called they all look the same to me you know what I'm talking about mr softies it was always like an arab dude oh yeah yeah no I'm serious I'm serious it was always an arab guy selling ice cream to little black kids it was great yeah it was great good times I fucking I love the ice cream truck bro yeah no it's good shit I love the music that it plays like something that it's like relaxing yeah we know something fucked up this is this is a god honest truth story right now okay this is how fucked up where I grew up at one time a police officer drove through our neighborhood playing that on the speaker to get all the kids he started locking the ass up I swear to god all the black kids running out bro he started chasing them man it's fucked up oh man what'd they do they probably some shit they probably held up the fucking ice cream truck and they're like here's another one no they like bro some badass kids where I grew up but they definitely did something bad but yeah he fucking started playing around his little loud system yeah I love that oh good times man that is such a good drink yeah it is it is but yeah man guys it is oh I got some fucking great news when it comes to the drink okay I finally got what I've always wanted blue blitz is being discontinued oh you're such a hater the fucking worst flavor of our entire line is finally being removed of our core four and it's going to be replaced by silver lightning which is the appropriate move it's a good move it's a good move it's the appropriate move a lot of people only peasants like the blue yeah blues for peasants and weird ass kids bro we didn't have blue shit growing up like it was like a it came after like my generation everything was like grape orange red and then all of a sudden Kool-Aid came out with like blue yeah and then it became a thing and like dude it just never sat right with me so this feels like that blue it feels personal I'm glad bro I found that out and I was so happy yeah I'm like finally dude you can't argue that silver lighting is far superior no I'm not no I'm not arguing that okay it's way better I mean I don't I wouldn't I'm not like at the point like yeah fuck blue blitz it needs to be discontinued like it's a good flavor you know it's not maybe not core it's it's the best blue flavor of any of the other flavors of any company but like it's still blue blitz yeah who the fuck is blue blitz yeah that's right that's right yeah anyway that's good news oh my God you can tell I was excited about that I mean listen you gotta get it out yeah yeah but uh it's Monday uh and we have to make some people better today yeah all right now uh guys we told you it was coming back we're here uh and we got some really cool submissions uh coming your way um so let's just get into it guys Andy our first submission hi Mr Frisella my name is Tyler I am a 22 year old aspiring orchestral bass trombonist my question for you is how do you trust the process this is something that a lot of my mentors a lot of my teachers tell me always trust the process to be patient um for me my own experience I want to win an orchestra job so bad um and I want to I just I just want it so bad um but the problem some you know during the process you know I I'm I get very frustrated with myself sometimes especially when I'm practicing and I'm having some difficulty with things um it's very I get very frustrated and I go through these uh ups and downs periodically And there are times where I do trust the process and there are times where I don't trust the process. You know, how do you trust the work that you're doing now will pay off in 10, 20, 20 years from now? That's a great question. You know, and I think a lot of people struggle with that. And I actually like the fact that it's such a, the context of the question has to do with joining an orchestra and not just building a business. Because this concept is applicable to anything that you want to be great. Okay. Now, let me say this to start. The fact that you are frustrated, the fact that you get mad when things aren't moving fast enough, that's a fucking great thing. Okay. Because most people are the opposite. They're lazy. They think it's just going to happen. They think that it's just going to pan out and things are going to be okay. And guess what? They're fucking not. That's threefold. That's the reality of winning. It is not going to be okay unless you force it to be okay. And that is the biggest misconception when it comes to the idea of patience that we could possibly have. Okay. So, to answer your question, before I answer your question, you have the right mentality. That is the right mentality of a winner. Okay. Winners are constantly frustrated. They're constantly pushing. They're constantly questioning if they're doing enough. Losers are the people who automatically assume that they are doing enough. Okay. Winners always think there's more to do and that they have to go harder. Losers think they've done enough work. There's a big difference between that mentality. Okay. So, the mentality that you have as a young man saying, I want this and I want this now and I fucking want it more than anything is exactly the mentality that you have. Okay. So, the mentality that you have as a young man saying, I want this and I fucking want it more than anything is exactly the mentality that you have to have to become great. It's exactly the mentality. Now, let's talk about reality. Okay. For you to become great at anything, you have to put in the work and the time that compounds over that process is always going to be part of the recipe. You can't just go hard for two or three days or four days and then say, oh, well, I put in the work. This, we're talking about years and decades. And just like you said, how do I know it's going to pay off 10 years from now, 20 years from now? You don't know unless you make it pay off. That's the point. Okay. So, you have to force your dreams into reality through relentless daily actions that move you forward. All right. And even with that aggressiveness, the daily actions, the daily practice, the daily. You know, learning and applying the lessons. It's still going to take time, and this is the concept that I talk about all the time called aggressive patience. Okay, you got it when most people hear you got to be patient and things will work out. They hear patience as I'm going to put my feet up on the desk. I'm going to do a little bit of work. I'm going to I'm going to I'm going to, you know, and eventually it'll be my time. Not accurate. You will lose. You will fucking lose that way. Okay. You have to go intense with urgency and like discipline every single day, and then you have to understand that it's still going to take time. And that's where the patience comes in. So we're going to be aggressive on our daily actions. We're going to be aggressive with, you know, our pursuit of becoming great. We're going to be relentless. And yes, dude, you're going to get frustrated. You're going to get, you know, you're going to go through peaks where you have this. Yeah. Yeah. You're like, fuck. Yeah, I'm killing it. Everything's going good. I'm definitely going to make it. And then things didn't happen fast enough. So you're like, fuck, it's not going to work. I don't, I'm probably wasting all my time. Real winners that become great. They push through all that shit and they ignore how they feel on the day. The days they feel great. They go hard on the days they feel low. They go hard and they just understand and quote unquote trust that that process will lead to where they want to go. And guess what? It will. The reason that it does. It isn't for other people is because on the days they feel like they're killing it, they'll, they'll do everything that they can do right on the days where they're frustrated. They'll like, you know, fuck this and they'll take a day off, right? People who become great do the same actions with the same level of intensity every single day, regardless of how they're feeling. So for you, this young man, your key is to never lose that drive and that hunger. And you. Shouldn't look at that frustration as a negative thing. I look at that as somebody who cares a lot about what it is they want to do. And the fact that you feel that way is a great sign that you will get where you want to go as long as you don't let the emotional highs and lows affect what you do on a daily basis in terms of you practicing your craft to become great at it. And I love this question too, because as you said, it's a great question to literally anything, right? Like, I mean, obviously a lot of people listen to you. For your business advice and your entrepreneurship advice, right? But I mean, whether you want to be a fucking, uh, the best trombonist that has ever existed success and you've said it before in a way, it's an equation. Yeah. It's a fucking equation. And I think I've, I've struggled with the time variable of that equation also, but like, it makes me, it's like farming, right? Like you, if you plant the seed and you fucking watered it, you know, you're watered it, you know, you planted it. It might not sprout in fucking five days, but you got to keep fucking tending to it. And eventually you'll have fucking something. Yeah. Right. Yeah. Can you talk about that equation of success? Well, it's, it's very simple. It's the, it's the result of the actions that you take on a daily basis compounded over time. Yeah. Okay. Depending on where you start and how skilled you are in the beginning and what maybe your natural talents might be, that's different for everybody. Okay. But what lets people become great is understanding that it is not about their natural talents. It is not about where they start. It is not about the advantages that someone may or may not have in the beginning is about what they are willing to do on a day by day by day basis over the course of time. So for someone who starts out a little bit ahead, they might have less time to go than you. So what? So what? Okay. We hear this in business all the time. Well, this person, they started on third base and they, they thought they hit a triple. Yes. So what? That ain't you. You did it. So you're going to have to do a little more fucking work. It's going to take a little more time. What are you going to do? Not do what it is you know you want to do in your whole life. The thing you desire more than anything because it takes you more time than the next guy. The fuck are you talking about? Okay. It is going to take more time for some people than it takes other people. And that is not an excuse for someone to just punt and say, oh, well, they had an advantage that I didn't have. Who fucking cares, bro? What are we talking about? Like, think of this kid was like, well, you know, I want to be in the orchestra and I want to be this. I want this more than anything. But Tommy down the street, he grew up playing since he was three. So he has 20 more years of experience on me. So I'm just going to fucking quit. Okay. Like that. That's ridiculous shit. Well, this guy had rich parents. This guy got investors. This guy grew up in this kind of environment. This guy did that. So what? You're going to fucking punt your entire life because someone else started out a little bit more ahead of you. That makes no sense. And honestly, people who quit for that reasons never had it in the first place. They never had it in the first place. So it's kind of a moot point, but it does annoy the shit out of me because it's like, dude, what are you talking about? Oh, so you had to start. You grew up in a bad neighborhood. You were poor. You had shitty parents, but you still have this. Dream. So you're going to quit because of what happened in the past or the circumstances that you were born into. Like, that doesn't even make fucking sense, bro. And so much. So, so many people quit because they spend so much time analyzing the advantage or disadvantages or the quote unquote fairness of what someone else's situation is that they totally obliterate their own chance of success. Guess what? Motherfucker. It's not fair. It's not fair. It's not fucking fair. It's never going to be fair. Fair is a word that people use when shit doesn't go the way they want it to go. That is what fair is about. You have to understand that every single person that ever built anything in the history of motherfucking earth understands that fair is not an element of the equation. It doesn't matter. Some people are going to have to do more. Some people are going to have to go harder. Some people are going to have to go longer. But if you're willing to do whatever you want, you're going to have to go longer. Whatever the fuck it takes, you can get where you want to go. That's the reality. Okay, so let's be real about this. It doesn't fucking matter what anybody else is doing. It matters what you're doing. And it matters how good you do it. And it matters how consistent you do it. And it matters how long you do it to allow those things to compound over time. And by the way, if you want a system that actually does this for you, you can join Operator Standard. And we've built this with technology to where literally if you put in your fucking goal, it will backtrack to the daily tasks that you need to do to become great. If you follow the play, you're going to be great. You can't lose, period, okay? And it does it for you. It's going to totally reprogram your idea of what winning is and take all the guesswork out of it. So anyway, I love the question, but more than the question, I love this kid's mentality, bro. That hunger, you could feel it through his video. You know, he fucking said, I want it more than fucking anything. That is the level that it takes. You have to fucking want it more than fucking anything. You have to be obsessed with it. That is the reality of high-level achievement. It's not casual. It's not fun. It's all the time. It's fun, but, dude, you have to be obsessed. It can't be an afterthought. It can't be a maybe. It can't be a, well, this would be nice. It has to be an obsession. And if you are obsessed and you are willing to do whatever the fuck it takes, there's nothing that you can't do. No, that's real, man. That's real. I fucking love it, man. Guys, remember this. Great question. Great question. Great question. Submit these questions in the link down below if you want to be featured on the show as well. Guys, they don't all have to be video either. You just submit audio like this next question. Let's check it out. Hi, Andy. My question is, how do you navigate no man's land? I'm at a place in my life where I feel really good about what I'm doing and what I'm building, but I definitely feel like I'm not connected to any particular circle. I feel like the friends that I've had, which, again, I don't necessarily need to bring them into every aspect of my life, but there's definitely a part of me that feels like they don't care or support anything that I'm doing, whereas I feel like when they're trying to grow and do their thing, I'm right on the sideline clapping. I don't know. It's a weird place to be. I think maybe also I'm overthinking it a little bit and that most people are just wrapped up. In their own lives and doing their own thing, but it certainly does feel like the people in my circle sometimes are the ones that I want them. I want their feedback. I want their not their permission or anything like that, but you know you want their support and sometimes you feel like you don't have it. Okay, why do you need the approval of people that aren't on the same path as you? That's the first question you should ask yourself. How can they what you're asking is for people that will never understand what it is you're trying to do or why you're trying to do it to support you in doing so they do not understand why the fuck you're doing it. And if you don't understand why someone's doing something you don't understand what they're doing and you're not on the same path. It's kind of hard to support it because you don't even know where to support it. Right? Okay. Secondly, this is normal. Okay, we've discussed this so many times clearly, you know, because I have a name for it called no man's land. And for. Those of you that don't know it is very simple concept when you start out on your path to success. You've got your friends. You've got these friends that you met coincidentally through school or through your neighborhood or maybe they're your cousins. I don't know but you were born through your circumstances into this friend group some way shape or form. Okay, you went then you went to college with some people. Okay, so you got the college group in the high school group and the fucking now you're trying to go out and become something more. 99% of those people are going to stay exactly where the fuck they are their entire fucking lives. And if they do try to change they're not going to try to change at the exact same time that you're going to try to change. So there's a gap in relating that happens to every single person that goes down this path. I remember when I first noticed this in my life when I first noticed this in my life. I was about 12 years in the business. Okay, and I was at dinner with a friend. And we were it was him and his wife and he asked me. What was going on with my business and I told him I said we got a lot of good like at this time. We had a lot of good shit going on because we had just turned the corner from not making any money and to making pretty good money and I fucking told him. Okay, I said it's going great. We're doing this. We're doing this. We're doing this. We're doing this and then after I left the dinner. Everything was fine. And then like two days later. I got this text from him that was like bro. I love I love you. But like you got to really work on your bragging and I'm like the fuck you talking about and he's like telling me how you know, he's a you know, how you were telling us this and that and that I said well that you asked that's what's going on in my life. Yeah. Okay, you asked me. Yes, but you got to understand that when everybody else stays in the same place and you start to progress and then they ask you and you tell them. They perceive that as bragging. Okay, and this is a good thing by the way, because when you're actually telling people what is actually going on in your life and they perceive it as bragging you're doing. All right. All right. But the point is is that I realized at that point that I had outgrown this group of friends. So I went through this period of not really having anybody to hang out with and you know, I didn't the social media was kind of just getting going, you know, it wasn't like you were connecting with other entrepreneurs. You were more so connecting with more people from the past. And it was lonely and it was like, well, who the fuck do I hang out with and then organically, you know, I met this one person who was also in business and then I met another person and then I met another person and we started getting together and I developed this new group of friends. But that gap in between your old group and your next group is what we call no man's land. You're fucking confused. You don't get it and the problem with no man's land, especially the first time you go through it because you're going to go. Through it multiple times throughout your life is that because you've never been through it. You feel very out of sorts and of most people will start to listen to that original friend group about like, oh, you're getting too big for your britches. You're not humble anymore. You're not this, you know, you're bragging and they will literally fucking shrink themselves and just go right back to the old friend group and sacrifice all their fucking dreams. Okay, but once you find that new group, here's the cool thing. Now, you've got shit in common with people. Now, you can openly share successes and nobody thinks anything of it. Okay, and not only that these people will contribute to you actually becoming successful. So they will say, hey, I know a guy that does this or I know a person does that or I've got this connection. I've got that. Let me help you with this. Okay, and then as you progress and you if you keep going, you will probably outgrow a lot of those people but a bigger percentage of those people like zero at first. 30% of these people will continue on the path with you. So you'll be able to maintain that friendship more with some of those people down the path. But then you'll go through another no man's land and the second no man's land instead of you having, you know, nobody you'll have two or three. Okay, and then you'll get to the third version, which is like now you're scaled up even more. Okay, and that's the path of an entrepreneur. You were going to go through times where you cannot relate to anyone and to this lady's question. You are expecting things that are unrealistic. You you have expectations on them. Okay, you say well, I cheer for them. They don't cheer for me. Well, maybe you're a fucking nicer person than them. Maybe that's why you're winning and they're losing. Maybe the reason that you're moving down the path is because you're acting like a normal fucking human being and they're being a bunch of jealous little pussies. Okay, so winners root for people winners want people to win and what you're identifying. Is is that your old friend group is not made of winners. It's made of losers which should make you even happier to get the fuck away from them. So like, you know, yeah, dude to answer your question. This is part of it. I think yes, you're overthinking of it. I think you should definitely not be worried about trying to win over the approval of people that can't even like comprehend what you're trying to do and you should keep your head down and let the let it play out and the cool thing about today's day and age is that you could actually intentionally go out and seek out other communities of people who are on the same path. Those groups exist. Okay, we have our taste syndicate our taste syndicate. That's what that is. But it's much easier now whether you do that or not makes no difference to me, but that's much easier to find people that are of like mine now than it was pre-internet. Okay, or pre-social media like imagine you being in social media, but pre-social media and trying to find a connect with other people who are on the same path as you. It's almost fucking impossible. You don't even know they exist. Well, I mean, dude, you do but like you see their business and you're like, how do I get in contact with that guy? And then you got to go through all the gatekeeping to even get to that guy, right? And then there's other things like doing high-value things where there's a barrier of entry to get in. You know, there's a reason why country clubs cost fucking, you know, a hundred grand to get the fuck in because it keeps people who can't afford it out. Okay, and then the people who are in are the kind of people now. I'm not saying a country club, but there's all kinds of clubs like that. There's country clubs or cigar clubs. There's there's entrepreneur groups. These things cost a lot of money because they want the fucking other people to not be in there, right? So places where you can pay to be a part of a different or higher group going to nicer restaurants, you know, being involved in things. things where there's a financial barrier that these people can't get into that's where you're going to meet these other people they're out like do you think that all these people that pay you know a hundred thousand dollars to country clubs do you think they're fucking not doing shit yeah yeah like they're doing shit that membership pays for itself dude a hundred percent it does a hundred percent it does bro i would highly i mean this is me tooting my own horn but i i would highly recommend joining our taste in it because i'm gonna tell you right now there's not another fucking group out there anywhere where you're gonna get the education from two guys who have built fucking you know what ed and i have built in our lives it's not real like there's a lot of people who've done good on e-com they sold info this that the other that's fine they've not actually are experts at running a company or starting from we are the best in the world at what we do and that group is the best in the world at taking entrepreneurs from nothing to something we have like 12 people in the last five years that have gone from zero to nine figures that's incredible okay like you want to be around fucking winners i'd highly recommend you you get in on that yeah 100 man look i'm just gonna say that too dude like i don't care what anybody says we're the best in the fucking world what we do there's nobody that can do it better there's nobody out there doing it better we may not be the biggest we don't fucking market it yeah it's all word of mouth okay so you don't see our ads and we don't run fucking big ad budgets and this shit because we don't fucking have to okay in fact we don't even do it for the money at all we do it it's something that we want to do to help people actually improve and we would do it for free except where we'd have a bunch of fucking people in their knuckleheads right so gotta have something it is what it is it's real let's check our next admission all right here we go what's up guys my name is jalen i'm a 25 year old barber i became a barber two years ago had my son at the same time grinding my ass off to make it work and luckily i've done so um my question for andy is going to be a what would you do in my shoes kind of question my goal is to become as successful as i can and create as much purpose as i can a vision that came to me to accomplish that goal is to one you know be as successful with as with barbering as i can and then open up a salon suite business which is basically a building with a bunch of rooms that people run out to run their business out of i want to add a component to that of education to help these people thrive in that setting and then eventually later down the line if we get to that point um these people can franchise out the sweet business and open up their own my question is what would you do in my shoes what will be your game plan what would be your route to make this happen if there's any flaws in the goal or in the mindset let me know but um there's a lot of barber gurus online trying to teach you how to make viral content and charge astronomical prices for haircuts and that route just really hasn't worked for me all too well um the route that's worked for me since i graduated school um was just old-fashioned business just hand out as many cards as i can talk to as many people as i can give good service things like that um i guess my doubt is that i'm not going to be able to do that i'm not going to be able to do that in my mind right now would be like back when i was charging 30 a haircut that seemed to work a lot better and then now that i'm at a higher price point at 50 and 65 like maybe i doubt that that same blueprint may work the same and that i would need to be this barber celebrity or whatever to accomplish my goals um so what would you do in my shoes to accomplish the goals that i've set for myself uh in any other game you could give me appreciate you oh man there's a lot there okay number one i love the fact that you thought this out okay i went to barber school i'm become a good barber i'm going to open up uh a salon i'm going to rent out the spaces to other barbers then i'm going to franchise that business out across great fucking plan i would add something else to that i would add a cpg line of personal care products that you can sell off of that brand along the way at some point in time okay because that is much faster in terms of creating revenue and brand equity for yourself than it would be just to do these spots by the way this is exactly what i've done okay we started out in retail we opened up retail then we became a cpg company scale that out now retail is even growing faster okay so they build off of each other so i love the plan i would add the idea of personal care products into it okay now getting back to what it is that you were saying uh well first of all don't change your price do not fucking go down okay that price objection that price objection i wanted to hit on this before i got into the next thing that price objection is your price objection that is not their price objection that is yours you even said i'm not sure if this is going to work which means you don't have fucking data that says you're too cheap or too high you're making it up which means it's coming from your heart which means you are thinking there will be an objection when in reality there will not be an objection as long as you do what you said you were going to do which the key piece and what he said he was going to do was making sure they had a great experience and making sure people told other people that is the fucking key to what it is now what can you do to create a better experience what can you do that other barbers don't do can you offer them a drink can you offer them a smoke can you do something i don't know what it is that you can do whatever you can do i don't know what it is that you can do whatever you can do to create a non-commodity experience okay because a haircut's a fucking haircut right why do we go get our haircut from the same person it's because we like the person and we get a good experience i can get the same fucking haircut five million place in fact you've cut my hair yeah a bunch of times i've done good i'm just saying but the haircut isn't the fucking thing you're paying for i'm paying for the fucking relationship and the experience okay so get your mind around that what can you do to create a non-commodity experience okay because a haircut's a fucking haircut right what can i do that other people don't do on site on premise that makes people tell other people to come to me nail that down now okay because that doesn't cost anything and if it does cost something it's going to be cheap now getting back to the most important part of this okay because i like all of that i like the plan i i would add the cpg i like the price point do not let your own fucking you know hang up on me i'm not going to do that i'm not going to do that i'm not going to do that i'm not going to do that i'm not going to do that i'm not going to do that i'm not going to do that financial situation or upbringing allow you to affect that because you're going to have to you're going to need the profit to scale this out the personal brand thing you seem to have and a negative attitude to towards becoming a well-known barber okay and when you talked about these barber gurus and this and that and this bro those guys have figured it out understand that they have figured out how to become famous online by becoming great barbers and then they're selling how to become a great barber which means there's none of this cost in between okay so they're fucking printing money understand that so they've figured it out and you're you're saying that you don't like what they're doing well they figured it out bro all right they do this thing they do it well then they tell you how to do it well all right you need to lose the idea that somehow becoming famous on the internet is something that it's not cool or something that you don't want it can only fucking help you it can only accelerate your dreams bigger now i think your play is better than their play because what you're creating is a product that not only generates cash flow which is all they have you're creating a product that has enterprise value backside meaning you're creating a product that has enterprise value backside meaning you're creating a product that has enterprise value backside meaning you can sell this for a lot of fucking money in 20 years so you're not cutting hair with your back all out of place and your fucking elbows all fucked up arthritis okay right exactly dude so your plan is better and it's a much better long-term plan than their plan but why couldn't you do theirs and yours okay and the reality of looking at you is you already have a look okay you speak well come up with a great angle that you can do that's different from what you're doing and you're not going to be able to come up with a plan that's different than everybody else okay get to a point where you are showing your cuts you know talking like dude there's this one guy i can't think of his name uh vick vick oh yeah vick cuts yeah vick cuts okay lens big big blends yep fucking dude he figured it out he did okay here's what he did he created content where he goes up to random people and he'd say hey can i cut your hair and they're like yeah and then he like talks to them for you and they and then it becomes a piece of content okay and by the way it's great okay but here when vick started he was just doing random people and i know he still does random people but what happened was his brain got so big that now he's doing like celebrities okay you want that because that's only going to help the other pieces of the puzzle that's only going to help you rent out your studio more it's only going to help you sell your cpg line more what happens if you have 200 300 400 000 followers and you say guys i came up with this personal care products here's where you can get it okay you have leverage then so this personal brand aspect that you seem to have a resistance to is really going to cost you a lot of time and prop maybe cost you your ability to even execute this other plan okay so i can appreciate because i'm the same i prefer in-person I prefer that old school way. I like that. And by the way, it's great. you like it too because that's where people are starting to value things again they're starting to value analog experiences so but you you have to do it dude you have to build a personal brand you've got to get creative in how you do it and if you can figure out a way to do it that is a little bit different than what everybody else is doing that's how you're going to start to get traction and you may not get traction the first one or two years but eventually you're going to have videos that are going to go and people are going to say damn this is cool and where where is this and can i use this guy's products or can i stop into his place wherever it is in philadelphia and get a fucking cut when i'm there right like you can only win by creating that so you need to drop this hesitation to go build that you need to go fucking build it yeah you know on the leverage piece i'm looking at this uh like the metaphor you utilize like the axe or the chainsaw like i mean the axe is always going to cut down the fucking trees but social media being a chainsaw use that fucking bro you can jump years ahead why do you think there's so many people out there that are 25 years old that are crushing it in business it's because they had the ability and they use the technology to create a brand for themselves like dude if you're if you're in business and you're trying to like avoid creating the brand you're only doing yourself a disservice you're only doing yourself a disservice okay i don't know why you would do that if your goal is really your goals why wouldn't you do everything required to get to the goal use every tool available yeah you'd be obsessed bro and so like that comes back to like the main point of what we talked about with the guy with the the trombone all right you have to be fucking obsessed this is not casual you don't get to pick and choose how hard you go brother you're at the beginning okay you better use every motherfucking tool you have or you're not gonna fucking make it so this isn't like me politely suggesting this is me telling you that you are not good enough to do it without that unless you want to spend double the time or triple the time all right so you have to fucking do it okay and sometimes people are like well you don't post any content no contrary i post more content than fucking anybody on the internet it's just long form content okay i post how many hours of content a week a fuck ton a shit ton right so it's just not the way you see it it's out there baby yeah bro and you motherfuckers gotta share it yeah that's right that's right man yeah my guys and that was three submissions yeah that's a hell of a that's good dude those are good see send me your questions bro i'll answer them exactly like to i like this because now i like like this last question and that first question i can answer exactly to your scenario yeah so send your shit in dude i love it man yeah all right guys links in the uh description below all right guys don't be a hoe went from sleeping on the floor now my jewelry box froze fuck a pole fuck a stole counted millions in a cold bad bitch booted swole got her on bankroll can't fold that's a no headshot case closed