Putting Providers First: Paul Brient on Making Innovation Easy and Open at athenahealth
36m 10s
In the podcast episode, Paul Bryant, Chief Product Officer of Athena Health, highlights the company's position as a market leader in electronic medical records and technology development for healthcare providers. Bryant's extensive experience in healthcare technology and dedication to enhancing physician workflow and patient care shine through his insights. The conversation delves into the potential of AI in healthcare, emphasizing its role in streamlining clinical and financial workflows to allow physicians to focus more on patient care. Bryant envisions AI improving information processing, note-taking, and administrative tasks for physicians, ultimately leading to a more personalized healthcare system. Additionally, Athena Health's open ecosystem approach, marketplace partnerships, and focus on incorporating AI innovations into their products showcase the company's commitment to continuous innovation and improving healthcare delivery.
Transcription
7320 Words, 40505 Characters
(upbeat music)
- Welcome back to the Being Capital Healthcare AI Podcast.
I'm Paul and I'm here with my co-host, Devin.
- Thanks Paul, really excited to have Paul Bryant with us.
Paul Bryant is the Chief Product Officer of Athena Health.
Athena Health is actually an investment
that we made at Being Capital in 2022.
So one of our portfolio companies
and one of the market leaders
in the electronic medical record space
and leader in developing technology
for this intersection between patients and providers.
In fact, Athena Health serves
about 160,000 healthcare providers
and touches about a quarter
of the US patient population every year.
- Totally agree, it was a fascinating discussion.
I think what's so interesting about Paul
is that he's really one of the pioneers
of the healthcare technology industry.
He's been in it for more than 30 years.
Before he was in Athena Health,
he was actually the CEO of PatientKeeper,
which was really the first company to create software
that actually helps physicians to interact directly
with their patients to drive proactive care management.
He also comes from a deep medical background
and a family of physicians.
And so has been thinking about
how to improve this clinical experience for a long time.
He's now bringing all that experience and insight
to really bringing AI to the forefront of Athena Health
to drive automation.
Not only in the clinical workflows,
but the financial workflows of the provider
and being able to free up the time that physicians have
to really reinvest back into patient care.
- Totally agree.
And I found it really refreshing Paul's take
on the complexity and challenges that are faced
with developing technology for this space.
It brings a real reality to how that can be achieved.
And I think he has a real commitment
to making physicians and clinicians lives better
and ultimately making care better for patients.
So with that, let's jump in with Paul Bryan.
- Paul, thanks so much for being with us today.
Really excited to talk to you about Athena Health
and everything that Athena is doing
to transform the future of AI in healthcare
and extend the power of AI to healthcare providers.
It'd be great to start by giving our listeners
a bit of background.
So I'd love to hear just a little bit about yourself,
your long history in the healthcare technology industry
and how you came to Athena.
- Great Paul, thanks.
It's exciting to be here.
I've pretty much spent my entire career
in this healthcare IT ecosystem very early in my life.
I wrote a PC-based practice management system
on an Apple 2E computer,
which I would not recommend trying,
but was kind of what we did back then.
And since then, spent time at the Boston Consulting Group
working in their healthcare practice
and then joined a company called HPR,
which we sold to HPOC, which then sold to McKesson.
And then up running all the payer businesses for McKesson,
which was a ton of fun, although it was a time of crisis
because of the HPOC acquisition,
which I won't bore you with the details.
And then from there, I joined a pre-revenue company
called Patient Keeper focused on building technology
that physicians would actually use
as they care for their patients.
We built that company, had a bit of a hiccup
when ARA and the mandate for EMRs was passed,
but got through that.
And then ultimately sold the company to HCA.
And I was the executive at HCA for five years.
And then Athena was acquired
and I joined the management team
that helped turn Athena around and here I am today.
- Yeah, Paul, I think you've had
one of the most interesting backgrounds I've seen
in the broader healthcare IT space
at this intersection of patients and providers.
I'd be curious to hear just from your pre-Athena experience,
were there a couple moments or a couple of things
that you learned or took away from all your prior experience
that you helped kind of shape what you're doing today
at Athena?
- Yeah, I'll have to reflect on the fact that
I probably use every single one of the things
that I learned as part of my experiences
to help with Athena.
Athena is a very complicated and scale player
servicing virtually every provider specialty
and servicing the payer businesses as well.
So yeah, I think the thing that I bring
that I'm most proud of is focus on the physician workflow
and kind of a passion for the provider
and enabling them and freeing them to care for their patients
in the most effective way possible.
That's an understanding that you can really only get
by being shoulder to shoulder with providers.
Not a doctor, most of the people at Athena are not doctors,
yet we're responsible for building software
that physicians use.
And that appreciation is something that I'm pretty proud of.
It started when I was a kid, rounding with my dad.
He was a general surgeon.
This was pre-HIPAA, pre-whatever.
I used to literally go to the hospital and round with him
and I'd go into surgery with him sometimes.
I joke that I can do just about everything in a hospital
except for actually care for patients
'cause I just know the rhythm of the hospital.
I spent a lot of time even at Athena going out
to see a client this evening
and tomorrow I will spend a couple hours
with providers as they care for their patients.
Shoulder to shoulder with them, seeing what they do,
see how they use our software.
And I think that perspective is really important
given what we do.
- Clearly, you've had a lot of experience.
And I'm just curious, when you sort of sit here
today and reflect on all the both opportunities
and challenges that exist in healthcare and healthcare IT,
what do you think are the biggest pain points
or friction points that you see,
particularly as between patients and providers,
but more broadly as well?
- Yeah, the US healthcare system is unbelievably complicated.
And even as someone who's sent their whole career in it,
when I go to access the healthcare system,
I'm always stymied by something.
Yeah, I think the requirement that the EMR,
the physicians use EMRs,
which is an interesting thing to have happen,
made the EMR a barrier for a period of time
for providing care.
If you went and talked to physicians in 2015 or 2020
or even some cases today,
they would say this EMR thing has really hurt
their productivity and it's not helping them.
We at Athena are working really hard
to make that not the case.
I think we've made a lot of great things for that.
Now, I think on the patient side,
I think the thing that continues to frustrate patients
is access and financial.
It's like, you go to your doctor,
you have no idea how much it's gonna cost, right?
Where else in any sort of market economy
or any sort of anything where you go and get services
and have literally no idea how much you can cost.
It could be zero, it could be a thousand bucks.
You know, despite lots of attempts and lots of technology,
we still have not solved that particular problem.
I think it's unfair to patients
and I think it is obviously very frustrating
for as a patient and we're working hard to solve that
but it's a more difficult problem to solve
than you might imagine.
- One thing that we wanted to chat about is just,
Gen AI, it's obviously getting a lot of press.
I think there's a pretty widely held view
that Gen AI may have the most significant impact
on healthcare of all the sectors of the economy.
One, because of the significant amount of administrative
and efficiency that exists today across the ecosystem
for all the different stakeholders
but also too for the promise that it holds
to deliver better quality, costs and access to care.
And so I know you've been giving a lot of thought personally
to how Athena can leverage the power of AI,
not just internally but also leveraging the broader power
of all the innovation in the ecosystem.
I'd be curious, how do you think about the role
that Athena can play in bringing AI to physicians
and to patients and creating an open marketplace
for AI innovation to take place the next couple of years?
- Still a very interesting question,
one that I spent good chunk of every day thinking about.
Fundamentally speaking, if you look at healthcare,
why is healthcare so ripe for AI impact?
It's because in many ways we're still stuck in the 1990s.
So much of healthcare is done via mail
or faxes and telephone calls, unstructured data,
not leveraging just current state of the art technology
for lots of reasons.
And AI does this really cool thing is it can read
and it can interpret and it can fill in forms.
So it can actually do a bunch of things
that in many industries already went away
and that we already have computer to computer interactions
but in healthcare we don't.
So it's particularly ripe I think for helping us
get healthcare into the 2020s.
The other thing that it's really helpful for
is digesting all this information
and summarizing it in a way that's relevant for the user.
And in our case, the primary user being the provider.
You know, as we went to EHRs and we did interoperability
and we got all this information
and we stuck it in a computer,
we burdened the physician with it.
If you think about the way the world was back before EMRs
back in the actual 90s,
now you had a nice paper chart in your office
that had just the relevant information
about the patient in that chart.
And the patient comes to you and you look
and there's the relevant information
and you make a few notes about the next time
and you'd move on.
And today you have a computer full of all the information
about that patient, which is much better potential care.
But if that's stuck in a 75 page CCD in your EMR
that you have to go read, you're not gonna go read it.
Jenny, I will do, which is awesome,
is take all that, it's adjusted,
figure out what's relevant for you and give it to you.
That's incredible.
And the other thing it will do is
it will listen to your actual visit.
And you're not allowed to just jot a few notes
to yourself anymore, you have to write a really nice note
that is medical legal context, it's billing context,
all these different reasons why you have a note.
And the AI will write that note for you
in a much better way than you do today.
And that for many physicians is unbelievably liberating.
Soon it will extract all the codes out of that encounter.
So give you your diagnosis codes, give you your CPT codes,
any orders that you suggested to the patient,
and I'm gonna order you this drug,
or I'm gonna order you a referral to physical therapy.
It will place those orders for you,
or at least tease them up so you can place them
with a single click.
And really transition the way you worked in the EMR
to basically reviewing what the AI has done for you
and having you make adjustments and move on.
That is tremendous.
I think I'm one of the few chief product officers
in the world that spends most of their day
trying to think about how we can get our users
to use our system less.
But that really is the goal,
is to enable physicians to care for their patients
and have the computer support them
in the least invasive and least time consuming way.
'Cause every minute you're spending in our application
is a minute you're not face to face with your patient.
- I think a lot of what you just said
would be music to a lot of physicians' ears.
I think for the last 15 years,
EMRs have been mostly viewed as a statutory requirement,
an important repository of data,
but not necessarily something that overly joys their users.
They really wanna be providing patient care
and going back to providing medicine
the way that they did 20 years ago, as you mentioned.
I'm curious as you think about the future role
of a doctor in a health system, in a physician practice,
with all the time that all these benefits will unlock,
how do you think that their role changes over time?
- That's a very, very, very cool question
with a lot of different answers to it.
I think there's certainly a problem right now
of a physician burnout
where physicians are spending a whole bunch of their time
after hours trying to do all the administrative work
they couldn't get done
'cause they're seeing lots and lots of patients.
And I think at first order, what you'll see is
basically they'll get that time back.
They'll go to the soccer game.
They'll be able to go spend time with their family
or do whatever they like to do in their spare time.
So I think first order,
you won't see a massive impact on care delivery necessarily.
You'll see a happier physicians, which is a really good thing.
I think though the interesting thing becomes,
hey, as AI starts to do some of the work
or really automate some of the work,
what does that mean to provide care?
Even today, if you go into chat GBT
and you describe a set of symptoms,
it does a remarkably good job of diagnosis
and in some cases, a prescription.
If you need physical therapy
or you want a really good personal trainer,
chat GBT is quite good at that right now.
And I think what we'll see is physicians
kind of getting back to the way it used to be.
I mean, it used to be you didn't go to your doctor
and see them for five minutes and move on,
which is kind of what we got to here.
You might go to your doctor and actually engage with them
and they might actually have a relationship with you
and they might help you make the changes
that you need to make in order to be healthy.
And that's kind of the way it used to be.
If you got to go back way back
to the old family medicine game, right?
You had a primary care doctor
who might have delivered you as a,
you know, when you were born
and has taken care of you for your life.
And if you're in the hospital,
they would go around on you before we had hospitals.
And I don't think we'll go back to that world,
but we might go back to a world that's actually
more personalized, even though perhaps
is more AI involved in the care,
but it allows the people that are involved in it
to have more time to be able to engage with their patients
in different ways.
I don't know what that'll completely look like,
but I'm, when I get excited about it,
I kind of think of that becoming
a much more personalized healthcare system.
- That's a really exciting vision.
You know, Paul, thinking about both AI,
but even more broadly at Athena,
and I think you personally in the company,
I've gotten a lot of accolades from the industry
around being an open architecture type of system.
You have a lot of partners.
You have a marketplace.
You work with a lot of other technology providers.
What has been your guiding principle around
how you decide what Athena's gonna build on its own,
how you decide when Athena's gonna partner,
and also where you might be an acquirer
of technology and partners.
You're great to hear your thoughts on that.
- Yeah, if you look at our philosophy,
is we are rabidly an open ecosystem.
You know, I think that kind of comes from the core
mission of Athena, which is really
to help improve the healthcare system.
You know, if you believe that it takes a village,
and it definitely does,
and that we don't have the monopoly on innovation,
the right way to do it is to say,
hey, let's get as many people innovating as possible.
Give Jonathan Bush, our founder, a lot of credit,
created this thing called More Disruption Please.
That was the name for the marketplace.
And the idea was, let's just drop healthcare together.
And if I were a startup today,
you know, the first place I would go
in terms of building my product
will be to build it against Athena,
both because of the technological support that's available.
We have over 800 APIs.
You can read, write, data all throughout our system
so you can pick where we wanna innovate.
But also because of the reach of the system.
We have 160,000 providers on the network.
Not only do you get the best, most open technology,
but you also get access
to a whole lot of potential customers.
So it really is an incredible ecosystem for innovation.
And something that we're very proud of
and that our customers benefit from every day.
- The more difficult question comes,
hey, what new things do you Athena go build?
Or what things would you bring out of that marketplace
into Athena in some way,
either through acquisition or more formal partnerships?
- You know, when I first came to Athena almost six years ago,
if you'd asked me, I would have said
the marketplace is a net good.
There's nothing bad about it.
There's no pros and cons.
It's just both.
And then I started meeting with some of our customers.
You know, what they said to me was,
hey, you know, we love the fact that you're an open ecosystem.
We love that there's all this choice in the marketplace,
but we don't wanna have 10 marketplace partners.
And we kind of looked to you Athena
to bring us the system.
Like we bought this from you.
We'd like ideally to have, you know, very few.
You know, we get it where there's some things
that are kind of out there.
And that was a bit eye-opening for me.
Definitely changed my thinking a little bit.
To the point where, you know,
I think it is our responsibility to define
what it is Athena is as a product
and what works for kind of the majority of our customers.
And to build those products or partner
and bring them together into one packet.
And then the things I get most excited about
on the marketplace side are things that are either
unique to a subset of our customers
or unique to a specialty or a site of care
or a particular workflow that isn't the majority
or really cutting edge innovation like AI.
There's this, you know,
Cambrian explosion of AI companies.
There's a gazillions of companies that can't keep track
even all the AME no companies
can't keep track of all of them.
There's so many of them.
And that's just innovation, right?
It's just, hey, this new thing, lots of innovation.
You know, most of those companies will not make it,
but some of them will.
But all of them are cutting cool new graph.
And for us, it's the same kind of deal.
It's like the good news is our customers
can access any of those companies
right away in the marketplace.
And we will thoughtfully craft a path
for the majority of our customers
where we will incorporate AI into our software built in
in a thoughtful and lovable way.
And I think they'll still be obviously ruined
for lots of innovation,
but as those things become more mainstream,
we will incorporate those into the product
in the best way possible.
And, you know, our ambient node product is a great example.
Three or four years ago, you know,
Nuance was basically the only game in town.
Technology wasn't really ready.
They had humans in the loop building the notes.
You know, today there are 50 similar companies
that have an ambient node product.
And we just announced our own product partnered
with three firms.
So we were using three firms,
but built into Athena, into the workflows sold by Athena.
And you can imagine that continuing to evolve
as the capabilities continue to evolve.
- It's been very clear
that Athena has been a market leading company
for a long time now.
And, you know, part of that,
I think at the essence of what Athena does
is it's an innovation engine.
And when we think about all this evolution of AI
and new technologies and rapid adoption,
you know, I think that, you know,
this innovation in healthcare
and healthcare IT should accelerate.
What's your model, Paul, for, you know,
how you as the center and the leader of these efforts
within Athena will continue to innovate, you know,
in a world that probably, you know,
the pace will kind of accelerate from here.
- You know, this is one of the things
that's, it's very challenging actually
for a large company with a whole lot of customers
to do this disruptive innovation.
You know, if you're a big fan of the innovator's dilemma,
right, it's like, you know,
we have a lot of what I'll call incremental innovation
that we're asked to do every day.
But when the big disruptive things come along,
we have to be very disciplined
about figuring out the right time to go after them
and then the right way to go after them.
Because, you know, in general,
our customers do not go say,
hey, can you please disrupt my life?
I like the way it is.
I'd like it to be a little bit tweaked.
And so it is not easy
and there's not a recipe for great success.
But the marketplace does help a lot
because that's where the disruptive innovation
will show up first.
Frankly, you know, it's like, hey, new cool idea.
It's going to go in the marketplace a lot
and we can be observers.
That worked.
That isn't working.
People are excited about that.
And then we can elect to either, you know,
buy a company, build it ourselves, partner in some way.
So we, you know, well, it is maybe very noble
that we have an open ecosystem.
It is a great source of the disruptive type of innovation
'cause that's where it will likely start.
And then we have to make the decision as to, you know,
how do we, how do we reflect that
or do we reflect that in core Athena for our customers?
We rewrote our scheduling system after 25 years of it.
The old scheduling system looks like it was written
in the early days of the internet because it was.
And it's been an incredible journey
to get that both rewritten
and then adopted by our customers.
And if I showed you as a new customer,
which one do you pick?
You, of course, pick the new one
and they do and they like it fine.
But there's a lot of change.
A lot of, you know, a lot of workflows are built in.
And so it is, it is challenging for us to innovate
and a lot of things we do is built too deep in the weeds.
But, you know, we are a single instance SaaS system
and the cool thing that allows us to do
is that we can put disruptive change in
right next to the old stuff
and we can give customers the ability to go back and forth,
which is what we did in schedule.
Okay, you don't like the new thing today?
Great, stay on the old thing.
It's fine.
Our new customers look at the new thing,
they don't even know the old thing exists.
Over time, you can choose when to go
and in fact in schedule it,
you can actually just go back and forth.
And so it allows us to bring innovation to customers
in a way that is more acceptable to them
from a change curve perspective.
Cause look, at the end of the day,
our customers are trying to care for patients.
You know, the technology is a nice tool.
You know, when it's all just working,
it's almost like, you know, change even for the better.
Like please don't move my cheese.
Like I'm trying to care for patients over here,
don't change that.
And so we've got a pretty good paradigm
for introducing change into the system without, you know,
in some systems, it's like, you know,
you take a massive upgrade
and your whole world is disrupted for two months.
We're not like that because of our Cortex.
That's a real advantage that we have.
- That's a huge advantage.
And, you know, certainly the change management requirements
within healthcare are, you know,
really important to consider.
And I think that you've kind of had a great balance of,
you know, disruptive innovation,
but also innovation that can be adopted.
So congrats and thanks for everything you've done
on that dimension.
- One thing I think that is really important
as we enter this world of very rapid innovation
led by Gen AI, you know, really the fuel stock
for Gen AI to flourish,
ubiquitous access to structured data
and ubiquitous access to federated data
that exists not in silos,
but is broad spread across all the different pieces
of the healthcare ecosystem
because you have to put that whole mosaic together
in order to see the full picture of a patient.
One of the biggest hindrances to federating all
of a patient's data historically has been interoperability,
which I know is a topic that you also think deeply about.
I'm curious your perspective on how the government,
as well as large players like Athena,
can also start to advance the ball forward
on interoperability between sites of care
to make sure that we actually have the data in place
to unlock all these use cases.
What are you seeing out in the market
and what do you think needs to change?
- So it's really interesting.
I've been around this industry long enough
to have seen all four acronyms in place
for interoperability.
So we had CHINs, REOs, HIEs, and now we have QHINs.
And all of those things are focused
around getting the data together
and providing access to the data.
And you said something in your question,
which is really interesting.
You said, "Hey, the notion of structured data."
One of the really cool things that Gen AI does for us
is it does no longer needs to be structured.
And a big problem with all of the interoperability to date
is that just a bunch of the data isn't structured.
And so yeah, you get it,
but the only way historically process that data
in a thoughtful way is to have the doctor read it
isn't realistic.
So the cool thing about Gen AI on the data aggregation side
is that it can go read all the stuff
and it can give you the discrete data out of it.
And that's a big step forward.
And I think in many ways,
I believe that that will solve the,
get the full picture of the patient problem.
But when you really think about interoperability,
there's another element which is even more important,
which is, hey, I'm actually caring for the patient
and now I need to move that patient
around the healthcare ecosystem.
And how do I do that and not use a fax machine?
Which unfortunately is the way that tends to occur now.
I'm gonna send you a referral.
I will fax you the referral, like that's crazy.
And I think that there's a bunch of work being done now.
I think some of the government regulations
on the last round, the HDI-1 and 2,
where we're starting to get some of these systems
that were previously closed,
get them to be open is the right answer.
And just if you take referral as a great example, right?
If you're referring people between two practices
that have different EMRs,
that's a very difficult thing right now to make electronic.
And we're doing some partnerships right now
with several of the big acute care EMR systems
around a protocol called 360X.
It's been actually kind of created within the industry
to help solve that problem.
And it's not AI enabled, I don't think it needs to be,
but it's those kind of workflows
that I think are the real data silo
and physician frustration or patient frustration
type situation where you get referred to someone,
you show up, the doctor doesn't have the right stuff.
You get referred to someone who's out of network.
So you show up and they're like,
oh, it's gonna be $5,000.
But if you go to some other doctor, it'll be $200.
Like just a bunch of things in the day-to-day mechanics
of the workflows that are right up.
You get someone admitted to the hospital
and you wanna have your doctor have to do another HNP.
That happens all the time.
The doctor prints out the HNP
or looks at it on the screen in their ambulatory EMR
and dictates it into the hospital system, right?
These are crazy workflows
that could reasonably easily be solved
through interoperability.
It definitely seems like there's a great opportunity
with better interoperability.
I think we're all hopeful for that.
We've been talking a lot about if provider efficiency
and enhancing the overall patient experience,
where's Athena headed on the billing
or the revenue cycle, part of your solution?
- So Athena is a fairly unique company in the EMR space
and that we do a whole bunch of the actual work
that if you're a client, you buy an EMR
from most vendors, you, the client,
have to do a bunch of the work, right?
File the claims, post the payments when they come in,
follow up on the things that don't get paid,
bill the patients, all that.
Or you hire someone to go do that as a separate.
But Athena, it's all bundled together.
So we do a whole bunch of that work.
And we do it through a whole lot of automation.
So about 80 to 85% of that work
is fully automated by technology today,
including using some, I'll call it older AI technologies.
And then we have an offshore BPO
and some onshore BPO staff that do the work
that the automation doesn't do.
And a lot of that involves picking up the phone
and calling payers.
A lot of that involves faxing things back and forth.
A lot of that involves filling out forms,
which we are not, are not automatable today.
With AI, a whole chunk of that can be automated
and it can be done much more efficiently,
much more effectively without having to go
through a standards body to go say,
"Hey, here's this random form from X, Y, Z, L scale pair
"that we have to fill out every time."
Okay, well, now the AI can just fill it out and send it.
Even by fax.
AI can fax too.
So we have the opportunity to take the automation level
from say, 85% to 95 to 99%.
And then what we're planning to do
is to take on more of the work,
to have people that are more expert humans
at the given specialties to be able to do work
that we currently ask our practices to do.
And I think it's a huge unlock for everybody.
I mean, who wants to do this administrative work?
And I think the AI is gonna allow us
to automate the road work so we can focus
on the more complex work
that we currently push back to practices.
- That's definitely an exciting opportunity.
What do you think are the biggest barriers
from here to there that you're facing?
Is it the right talented engineers,
the right data scientists, cooperation with, you know,
customers and partners?
Like what are the biggest barriers
to realizing that vision?
- This AI has changed so much in the past 18 months
that part of it is just keeping up.
Like when we have a project
to receive two billion pages of faxes a year,
and we process them, we have humans
that actually process the stuff.
AI does some of it, old AI does.
When we look at new AI applied to that,
it was gonna cost us about the same money as the humans.
And we're like, fine, all in, I'll do a better job.
18 months later, it's about 50 times less expensive.
And so the whole thing that we planned just 18 months ago
is now very different.
Both the capabilities that we can apply and the cost.
And so, you know, with the cost being that cheap,
it's like, well, we can do a lot more stuff now.
We were very constrained before.
So, but that involves, you know,
it's really annoying when you're, you know,
having an engineering project and, you know,
the world changes underneath you like every three weeks.
How do you keep up?
And then also, how do you not get
into some weird change loop where,
no, no, I can't do this today
'cause the next good thing is coming out.
Like at some point you gotta pick it and go.
So that's really been, I think the biggest challenge
is just the rate of change.
You know, you mentioned data scientists,
and we had to completely restructure our data science team.
We had a centralized, best in class data science organization
that frankly was no longer necessary in that form
because all the model building that they used to do
is now available in the general purpose LLMs.
We had a project,
we spent a year and a half building a model
that would extract lab analytes of a paper fax.
And it was a very nice model.
But then we took the same fax
when we put it into chat GPT and asked it
to please summarize the lab analytes in there.
And guess what it did?
It summarized the lab analytes.
I mean, there's like no training.
It's like, wow, that's incredible.
I'm super excited about that
'cause now we're gonna go use that.
But, you know, the world just changed really, really rapidly.
And I think we haven't yet fully understood that.
I think it's still changing.
I think that actually the biggest challenge is just,
how do you actually build solid GA quality products
in a world that is changing so fast?
And, you know, what you built six months ago
is now obsolete.
So it's an unprecedented time in my career.
I've never seen anyone like this before.
- Now the rapid change is really amazing.
And here, I have to laugh for a second as we're here,
we are talking about AI and healthcare
and all the exciting things we're doing.
And yet it's amazing how often we still mentioned
the word facts, you know, what's your prediction, Paul,
for, you know, when are we not gonna be talking about
faxes in healthcare and healthcare IT?
- I don't think, I will see that
in the rest of my career, honestly.
There are a couple of things
that are just so unbelievably appealing about faxes
in healthcare.
One is they're just not standards
for so much information that needs to get exchanged.
And so the faxes, the universal standard,
all it's gotta do is throw in a piece of paper.
The second thing is that faxes are in places
and sending documents, at least the way we send them,
we send them to people.
And if you want to, for example,
send something to the fifth floor at the hospital,
'cause that's where the patient is,
the fax is actually more convenient
than sending it to nurse Smith or whomever
who may not be on shift.
And that's one of those kind of things you kind of go,
ooh, right, paradigm needs to change, right?
But the fax is this thing.
Everyone goes to the fax machine at the nurse's unit
and they're the fax.
So there's some kind of built-in things.
And then of course there's human behavior,
just like, hey, that's how we do it.
Now, the cool thing again is with gen AI
is that it may not be a problem.
Like, right now it's a problem.
You know, you receive faxes, it's a pain.
If gen AI can take them, OCR them, summarize them,
put them where they need to go,
take the screw dead out of them, it's like, fine,
I don't care, I don't care how it came,
it's gonna look like it came in electronically
in a discrete form.
So it might be that in fact,
there's this weird fax infrastructure,
but we don't have to worry about it anymore.
- That's interesting, that's interesting.
I could see that, I could see that.
Fax is here to stay, but will be simplified by gen AI.
- Yeah, and they'll be all like,
hopefully we'll get away from the actual fax machine.
- Yeah, that would be good.
- As one of the original pioneers of the faxing industry,
I'm sure that's really comforting for Devin to hear.
Maybe just to close out, I guess, you know,
one thing that I think is a bit of a controversy right now
in the world of healthcare, IT and also the world of gen AI
is that there seems to be both an extraordinary amount
of optimism around the application of AI to healthcare.
I think we've talked about some
of the really amazing use cases,
but also an extraordinary amount of skepticism
and a belief that there is a lot of overhyping happening,
in particular in Silicon Valley,
around companies that have raised
exceptionally large amounts of money,
but haven't really generated as much revenue to show for it.
I'm curious how you think about
how to parse the hype versus reality
as someone who is charged with determining
the buy-build partner strategy for Athena,
but equally how participants in healthcare
should think about parsing the wheat for the chaff?
- I'll separate my answer into two pieces.
One is kind of on the tech itself,
and then maybe the kind of company dynamics and innovation.
You know, I've gone from when the LLMs first came out,
I was AI skeptic.
I was like, "Hey, yep, it's got a lot of hope and promise."
It was not right.
I am on the opposite of that spectrum
from a rock technology impact perspective.
It is ready.
It is really, really good.
I use Gemini and ChatGBT not to try to plug in too,
but I use those too, and it's amazing.
I use it in personal life, I use it in my professional life.
The technology is really good.
So the technology is gonna have a very, very big impact.
It's gonna transform the way the EMR looks, for sure.
The question though is on hype.
Like, you know, when the internet came out,
we knew the internet was gonna be cool.
We didn't know exactly how it was gonna be cool completely.
And there were gazillions of companies
that have ridiculous valuations that are no more.
And I think we have, unfortunately,
that going on in spades and company wall.
Like, we do not need 50 different companies
doing ambient notes.
And in fact, the problem is,
is that the underlying LLMs are getting good enough,
I met a doctor the other day,
that does their own ambient note thing
with a prompt against Gemini.
'Cause they like their notes a certain way.
So they just have a really big, long, nice prompt.
They feed in all information
and Gemini writes the note for them.
So it doesn't take the amount of work it did
when Nuance was trying to build it from scratch.
Now we have a whole of these companies
that early on it was really hard
'cause the LLMs weren't that good.
Now the LLMs are really good.
The value add part is getting smaller and smaller.
And I think that does not bode well
for some of these companies.
We'll see, but I would hate to be a VC.
I'm so happy that I'm the Chief Product Officer at Athena,
charged with taking all this cool technology
and transforming our product
and not having to invest in these other companies
and trying to pick winners.
'Cause I think it's really, really hard.
- Yeah, I can see that perspective
from your vantage point as well for sure.
We've been talking a lot about really innovative things
that Athena is doing.
And there's a lot that's happened in the last year
and there's a lot that's been going to happen
in the next 12, 18 months.
If you kind of zoomed out and said,
what's gonna be the biggest change 10 years from now
in terms of how a patient experiences healthcare?
What do you think that would be?
- I think the whole notion of how you receive
wealthier delivery will be different.
I think it will start with AI.
I think that there'll be a lot more availability
of things to help you change.
So much of being healthy or responding appropriately
to an illness or a situation is changing your behavior
in some way, taking this medication,
eating better, exercising more,
getting the interventions you need,
getting like, and a lot of that doesn't happen.
About 20% of the prescriptions that are written
aren't ever filled even, much less people
actually taking the meds.
And I think we'll see an infrastructure
where AI will help us both figure out what's wrong,
but also help us do the right thing
once we have something wrong to help improve our health
through helping us change.
You know, AI is getting very heavily on EQ now, people.
I predict that people are gonna prefer to talk to AI
than other people, which is kind of scary,
but it's infinitely patient.
It is infinite memory of all the things you've ever told it.
And I think it could be pretty powerful
in terms of helping people change.
And I think we might see a world
where we're healthier and happier as a result.
I don't know quite what that does to overall society,
but we'll see, but certainly on the healthcare delivery side,
I think it is, we're gonna go from kind of a very,
where experts are scarce to a world
where there's a lot more expertise available
with quasi-infinite type manpower.
And I think that's gonna be a neat unlock for healthcare.
- This has been a great conversation, Paul.
We really appreciate your time
and everything you're doing at Athena Health.
Thanks for being with us.
- Agreed, thanks so much, Paul.
We really appreciate it and good luck with everything.
- That was a great discussion.
That's where we'll leave it for today.
As always, we'll keep exploring
what real innovation looks like at the ground level
and practice, not just in theory.
Thanks again for listening.
Podcast Summary
Key Points:
Paul Bryant, Chief Product Officer of Athena Health, discusses the company's role in the electronic medical record space.
Bryant's background in healthcare technology and commitment to improving physician workflow and patient care.
Discussion on the impact of AI in healthcare, focusing on enhancing clinical workflows and freeing up physician time.
Summary:
In the podcast episode, Paul Bryant, Chief Product Officer of Athena Health, highlights the company's position as a market leader in electronic medical records and technology development for healthcare providers. Bryant's extensive experience in healthcare technology and dedication to enhancing physician workflow and patient care shine through his insights. The conversation delves into the potential of AI in healthcare, emphasizing its role in streamlining clinical and financial workflows to allow physicians to focus more on patient care.
Bryant envisions AI improving information processing, note-taking, and administrative tasks for physicians, ultimately leading to a more personalized healthcare system. Additionally, Athena Health's open ecosystem approach, marketplace partnerships, and focus on incorporating AI innovations into their products showcase the company's commitment to continuous innovation and improving healthcare delivery.
FAQs
Athena Health is known for being a market leader in the electronic medical record space and for developing technology for the intersection between patients and providers.
Paul Bryant has over 30 years of experience in the healthcare technology industry, including being the CEO of PatientKeeper and now serving as the Chief Product Officer of Athena Health.
Athena Health aims to leverage AI in both clinical and financial workflows to drive automation, allowing physicians to reinvest their time back into patient care.
Paul Bryant mentions that the complexity of the US healthcare system and the lack of transparency in costs for patients are significant pain points.
Paul Bryant envisions AI liberating physicians from administrative tasks, allowing them to focus more on patient care and fostering a more personalized healthcare system.
Athena Health is committed to being an open ecosystem, fostering innovation by partnering with other technology providers and providing a marketplace for healthcare solutions.
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