Principles In Building (Beyond Church Walls).

Who's Reddit's rock today, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire brought to you by High Level, the all-in-one sales and marketing platform and on today's class episode we'll be breaking down going from bartender to 7 figure CEO in just 13 months with Nicole Sherry Hess. Nicole is a self-made millionaire who went from being broke to a 7 figure CEO in just 13 months and we talked today about how even on the right path, you may still be missing something and how to create content that attracts buyers who are ready to purchase now and owe so much more and a big thank you for sponsoring today's episode goes to Nicole and ours. Hunters. Fire Nation, Meet Hot Works, the number one boutique fitness franchise with 850 plus locations. They pioneered virtual workouts inside Infrared Sonas with recurring membership revenue, a low labor high tech model and a proven franchise system, Entrepreneurs gained a scalable business built for growth, visit hotworks.net/franchising to learn more. If you are building a real business, you need real infrastructure. High level gives you website hosting, funnels, email marketing, automation, counterbooking payments and course hosting all on one platform plus award-winning 24/7 supports, get a 30-day free trial in my full bonus stack that includes a 15 minute private call with me and much more at highlevelfire.com, highlevelfire.com. Nicole, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Oh hey, Fire Nation, how are you guys coming in hot today and really feeling that feeling around success because I think that one of the things that I was told growing up was that we had to be a certain way and that if you wanted to be successful you had to fall in line, you had to do what other successful people do. I have found that to absolutely just not be true at all. I have been able to build my empire to seven figures in just 13 months. While being my true self, I am unapologetically me and that's really when I became successful is when I stopped trying to be what other people want me to be. You are amongst renegades, you are amongst rebels, this is Fire Nation, we don't fall in line. We're really speaking to the right audience and Fire Nation as I mentioned in the intro, we're talking about going from bartender to seven figure CEO in just 13 months and Nicole we'd love and I mean love the rags to riches story, but in this case it's actually a bar rags to riches story so that's even more fun. How the heck did you go from being a bartender to starting your business, tell us that story. Well, once upon a time I was a bartender, not just any bartender, but a fired bartender fired from not one, but two bars in the same month, which was funny because it was about six months after I'd stopped drinking. It turns out that they didn't really like sober me quite as much as they liked not sober me and getting fired from those two places, it was the best thing that ever happened for me because I realized that I was banging my head against the wall that I was in a world where I was underappreciated and undervalued and I had done some bar consulting at that time and really helped bars go from, I had one bar that went from doing 15,000 a week to doing $150,000 a week and so it was a, it was something I was good at right and something that I really enjoyed and something that I was absolutely passionate about and I ran a chapter of the bartender's guild so I was doing all the things, but sometimes even when we feel like we're successful, even when we feel like we're on the right path, we're missing something and I realized that after getting fired from those two places, I could do something different with those skill sets and the skill set that I really had was being able to cultivate an audience, really being able to connect with people, I helped bartenders all over the place to build regulars and helped them to build out those shifts, that's how we were going from 15,000 to 150,000 a week and when I saw the online thing, I just didn't know that this existed, I had no idea about Facebook groups, I had no idea about online education and coaching, I just didn't know and I fell into a Facebook funnel, before I even knew what a funnel was, I clicked on one of those little ads and ended up buying a course that was all about how to do Facebook ads, well it turns out that I'm absolutely terrible at doing Facebook ads, not good at all, I was very challenged with the pixel and all of the tech, but when I got into that course, I took it by storm, I finished all 90 modules in just two weeks and then I went out there and got clients and I was able to get 10 high ticket clients in about six weeks, which completely changed my life, I made $20,000 and the coach in that program said to me, he said, "How, how are you doing this, how are you getting all these clients?" and he said, "Can you please teach us the other members?" and I said "Absolutely" and so some of the little old men in that program, they really helped me with the pixel and so I really helped them with their marketing and then all of the something, something magical happened, right, is that they started getting clients too and that's when he said to me, the coach looked at me and said, "You're in the wrong business, you need to stop trying to do the pixel and you need to teach people marketing, you need to teach people how to do social selling." and that's what I did, I mean it was just insanely fast, I built a Facebook group and made my first 100 grand in about four months, had my first six-figure month and my eighth month and then on to seven figures, it was crazy. Well, I just want to take a step back here and tell me if I'm wrong, I mean what I'm picturing you as a drinking bartender, a picture you kind of like the coyote ugly type of story, like dancing on bar tables and then you as a non-drinking bartender, like you're more like, would you like an olive with that martini, I mean is that kind of the right vision? You know, I would love to say that that is the story but it was so much worse than that, it was so much worse than coyote ugly, I mean it was a lot of debauchery, a lot of late nights, a lot of very, very poor decisions and as I became so sober something happened that was unexpected was that I got really mean, I got to the point where like I really just couldn't put up with anything at the bar and so all of those things that were so over the line really started to feel over the line and so that sense of self-worth made it really hard for me to be very compliant with bosses or compliant with unruly guests in quotations. Let's talk about your current business, what is the specific problem that you solve? I help people get clients, man. Fire Nation, that is a simple call to action, I will help you get clients, it's a real pain, it's a real struggle, it's a real obstacle in challenge but guess what? Most people don't know how to eloquently give that type of call to action on what they're serving, their customers, what solution they're providing to real problems in this world. So really get a little more detailed into this and I want to kind of move it into the avatars. What is your perfect clients and how specifically do you help solve that problem? The specific breakdown here is attraction marketing, I don't do any cold outreach at all. So my ideal person is somebody who's tried cold outreach, who's done that thing where they sent 30 to 50 DMs every day and followed up relentlessly and hey girl messages and somebody that feels that sting of rejection. This is like that core value kind of thing coming through is that feeling of injustice and that it's that life isn't fair and that was something that I really struggled with. So I tend to connect with people that have that same kind of defensiveness about them. And so my ideal client is somebody that recognizes that inside of themselves and realizes that this rejection style of marketing is only cultivating more defiance and more beliefs that it's not fair and helping them to shift who they are at a foundational level so that they start attracting clients because they're in their zone of genius because they're being celebrated and not undervalued and under depreciated. So it's not just any entrepreneur, right, it's somebody who really has that strong core value connection to the sense of justice and wanting the world to be a better place. Now you say attraction marketing, let's have a little bit deeper on that point. How are these individuals finding you? Get detailed. Okay, so it all comes down to a very specific content strategy that works with the algorithm but is based in transformation rather than leading with the pain, which is what 99% of the marketers are doing out there saying, hey, what are you struggling with? We don't do that at all. Inside of my strategy, we don't pain point poke, we don't prod, we don't do any of those kind of probing questions that cause people to be in a state of distress when they buy. We really focus on a system that I call catalyst marketing because the truth is there's nine billion people on the Facebook planet and a lot of people are absolutely ready right now. They're ready to invest right now. They're ready to get results right now. And so creating a content strategy that attracts people who are ready to buy instead of people who are ready to buy in six to eight months after you poke them in the pain points is really how I did this so quickly is that I laser focused my niche into talking to only to people who are specifically ready to get results now, not later. And how do you find those people? Now that you know those people you want to talk to, where are you going? What platforms are you using? What strategies and advertising are you actually effectuating? I did my first million on Facebook alone and organically no ads. So this was built through a Facebook group. I got my first first chunk of clients through my personal page, which has I've maxed out and I'm at 5,000 friends and then I've moved it over to a Facebook group. The Facebook group now has 16,000 people in it. And so the Facebook group is my primary source and the way that people join that group is actually also through attraction because I create content that goes out on my personal page and also into a few other key groups where people are seeing it and then self-selecting. And because of the name of the group that includes the words client attraction secrets, people who are joining that group are admitting, right, that in there by clicking that link, that they have this problem, that they don't have enough clients. Why would you join a group called client attraction secrets if you didn't want more clients, right? So they're already self-selecting as people who are very close to wanting to invest and wanting to move their life forward and get more clients. Fire Nation, we have the no BS Nicole. She's just telling it how it is. She's breaking it down for you. We're going to get real specific on numbers in case studies when we get back from thanking our sponsors. Okay, Fire Nation. 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Because building a successful business isn't just about the bottom line. It's about creating something you're proud of and making an impact along the way. You don't have to choose between purpose and profit. With hot works, you can have both. Visit hotworks.net/franchising to learn more today. That's H-O-T-W-O-R-X.net/franchising. Fire Nation, if you are building a real business, you need real infrastructure. That is why high level is entrepreneur on fires featured partner. High level gives you a website builder and hosting, funnels and landing pages, email marketing, appointment scheduling, payment processing, course and membership hosting and so much more. Everything you need to succeed all under one roof, no duct tape, no juggling, five platforms, just one clean system for your business. And their award winning 24/7 support has your back when you need it most. When you sign up at highlevelfire.com, you also get my exclusive bonus stack, a 30-day free trial, a private 15-minute call with me, JLD, access to my weekly live office hours, a digital copy of my book, The Common Path to Uncommon Success, my 50 days to something execution roadmap and more. Visit highlevelfire.com and start building your something today. Nicole, we're back and here at Entrepreneurs on Fire, we pride ourselves on transparency, on our openness. We've been publishing a monthly income report for 108 months in a row since back in 2013 where we share all the numbers, all the struggles, all the successes, less talk numbers. How many clients have you served? How much revenue have you generated? Specifically 1700 and 46 clients served in just over two years, two years and three months now. And that is $2.2 million. What is the price point for people to work with you? I heard you say high ticket. Are there tears? Is there just one price? How does that work for you? Yeah, I have tears set up. So my signature offer is a $10,000 offer. I have a higher ticket, that's $50,000. And then I have some low ticket options that help people to kind of get into, get into the flow, get into the vibe, including a virtual event series that I call wonder retreats. And those range between 97 to about 497, just depending on the subject matter. So I mentioned case studies. What's one client result that has really hit home for you that you think would be really cool to share right now? Well, I can't get off of this without talking about one of my clients that absolutely, I mean, you want to talk about rags to riches. Incredible story. She was someone who grew up homeless and, you know, really in that space of just, I mean, shouldn't be successful by all standards of industry shouldn't be successful. And when she came to me, she was just kind of getting her feet wet in the credit repair industry. And she had a good concept. She had good results for herself. She'd really raised her status and been able to repair her credit. She'd helped some family members and she'd helped a, you know, a good chunk of her friends to get this result. And so she came to me and she said, I really want to be able to help other people to do this. And she had some ideas about what she was going to charge for her services. But we took a look at her ROI. She wanted to charge $826 for her service because that's her birthday. August 26th. And I said, absolutely not. That is another thing. We're not creating prices based on birthdays. We create prices based on the return on investment. And so we really dug into her offer and taking a look at, I mean, how she was changing people's lives. And she was helping them to get business credit, helping them to, I mean, really get the loans that they needed to make their businesses successful to pay off their houses to do all these things and elevate their status. And so we really broke down her situation and devised an offer that was $5K. And last, let's see, it took her about six months to get everything dialed in. And then she had a $60,000 amount. That's life-changing. Oh, well, wait until I tell you the rest. Last February, she decided to do a big launch. And we set everything up and teed it all up with the attraction marketing style in her Facebook group with her brand new 5k offer. And she went up and sold $400,000 in 28 days. Wow. I mean, Fire Nation, if you can't get inspired by that kind of rags to riches, I don't know if you got blood pumping through those entrepreneurial veins right now. So take it home for us with her. And is there another one you can share? And again, we don't have to get detailed with names or even specific numbers if you're not comfortable with that. But one other case that'd be pretty cool to kind of button this up. I want to add to the last one of this $400,000 month client is that she also has a 17-year-old daughter. And she taught the same strategies to her daughter. And her daughter just had her first six figure month, that 17 years old. So that was pretty incredible as far as that generational wealth shifting goes as well. Another client that I think was particularly remarkable. She was only 27 years old when she came to me. And she'd had some success in the coaching industry. She really focused on mindset techniques. She was a mindset coach that helped people through imposter syndrome. And she struggled for about two years making, you know, making a little bit of money, getting clients here and there. But we worked together for eight weeks. And we set up a launch strategy that was really just focus on what she was good at because she was doing all sorts of stuff like extra stuff, too many things. And so we got rid of all the extra things and really just focused in on what she was good at, which for her was specifically doing lives. She had like one of those like great like radio voices, you know, and people just loved to listen to her. And so we put her on these lives. And after just eight weeks working together, she was able to raise her prices from she was doing like $500 up to $2,500. And she did an $88,000 launch at 27 years old and went off to Costa Rica and started starting surfing. Hey, I'm gone. I'm hitting the surf. I'm hitting the Caribbean. I've been there before. In fact, I'm there right now. Puerto Rico. Life is good. So real quick, before we move into the last thing I want to talk about, walk us back through again, your tear structure, how you came up with that and how you ascend people through that. Primarily, people come in first into the 10k offer after coming through a wonder retreat. They come to the wonder retreat. They get a taste of it. I like to think of it as as a sample. Like if you're going to Costco and you get a delicious little sample of what's going on and really taste the energy. Because I do things a lot differently than most entrepreneurs. You're not going to find like a, you know, a five day challenge that's just me telling a sob story about my poor dog and then I, you know, made a million dollars and you should too. It's really raw, broken down, specific strategies where I deliver on the promise that, you know, for just $97, it's a great value. And so one of my secrets to success of this is to overdeliver as somebody that came through the hospitality industry. It's not just about the content, right? It's about how people feel digesting it because we're creating an experience. The truth is people can learn the stuff on YouTube if they really apply themselves, right? And so really getting that bite size at $97 or $297 allows them to believe that the results are possible for them. And then they ascend into that $10,000 offer. The $10,000 offer is about a year long. For most people they go through and when they start really getting into the nitty gritty and getting those big launches and creating sustainable and income, then it's a no brainer for them to step into that $50,000 offer and really commit to a full year of mentorship because it is about scaling from the inside out. It's not just your business. It's changing your entire life because one of the most prominent motifs that I carry in my business is fulfillment first. I have an amazing, amazing husband. I have two happy, healthy kids that I homeschool and really being able to have that lifestyle first makes the success so much sweeter. Find this home for us. If fire nation has a skill and they want to monetize it, but they're just not quite sure how to do it. What would your advice be? The truth is that we think that our skills aren't monetized full because they're natural to us. It comes so easy and you're like, "Why would anybody pay for that? It's so easy." But other people don't feel that way, right? You have a zone of genius. You have a skill set. That first mindset shift that you need to make is to know that you are valuable and that your skillsets, your experience, the way you articulate things, there's no such thing as market saturation is that people will absolutely pay for it because they want to hear it from you. So the first thing that you need to do is talk to your audience. Get onto social media whether that's Instagram or TikTok or Facebook and really just start talking about the results that you have and watch something magical happen because people will immediately start asking you, "Wow, how did you do that?" When people ask you, "How did you do that?" you know that you have something that's monetizable. And so that's really the first step is believing that it's worth something. I know there are some people who want to get in direct contact with you. How can they do that? What call to action do you have for us today? I would really love to have you come and join the Facebook group. It's called Unicorn Client Attraction Secrets for High Vibes, Wonder Woman, and in my world, Wonder Woman is a mindset, not a gender bias. You're the average of the five people you spend the most time with. You've been hanging out with NCH and JLD today. So keep up the heat. Head over to eofire.com, type Nicole and I see OLE in the search bar and her journalist page will pop right up. Nicole, give us that call to action one more time, any parting words and then we'll say goodbye. We'd love to have you guys come join the Facebook group, Unicorn Client Attraction Secrets for High Vibes, Wonder Woman, come on in on Facebook and we will get you started because truth is, if a mouthy bartender can make it to a mouthy millionaire in 13 months, so can you. That's great. Nicole, thank you for sharing your truth knowledge, value with Fire Nation today for that we salute you and we'll catch you on the flip side. Thanks, John. Hey, Fire Nation, a huge thank you to Nicole for dropping value bombs and sponsoring today's episode. Fire Nation's successful entrepreneurs accomplished big goals. That's why I created the Freedom Journal to guide you in accomplishing your number one goal in a hundred days and we're talking step by step. Visit thefreedomjournal.com, thefreedomjournal.com and I'll catch you there or I'll catch you on the flip side. Fire Nation Meet Hot Works, the number one boutique fitness franchise with 850 plus locations. They pioneered virtual workouts inside infrared saunas with recurring membership revenue, a low labor high tech model and a proven franchise system, entrepreneurs gain a scalable business built for growth. And hotworks.net/franchising to learn more. High level gives you website hosting, funnels, email marketing, automation, counterbooking payments and course hosting all on one platform plus award-winning 24/7 supports. Get a 30-day free trial in my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com, highlevelfire.com. [BLANK_AUDIO]