Podcasting as a Funnel Move: How The After Brief Fits Into Our Funnel

I don't care if seven people watched us a week. I mean, we have more than seven, thankfully, but like, I wouldn't care if those seven were really intentional listeners that were going out and improving their business, their life, making a massive impact in them. I would know that that would build goodwill with our brand, no like and trust, and that would be enough for me. And if they then come to a sales call and they're like, "I love everything you're doing. I'm ready to buy, where do I sign?" That's great as well. And so I think being really strategic about the type of content that you're putting out there, the topics that you're covering, and what is your intention? With the podcast, that is how we came to making a delulu decision of like, "Hey, I know there's a million podcasts out there, but we're going to be another." This is the after-breathe. Except, instead of boring bullet points and corporate jargon, you're getting the real stories, strategies, and insider tips that make real businesses grow. We're taking the stuff most people keep off the record and turning the mic on. Hello and welcome to another episode of The After-Breathe. I am so excited about today's topic and today's guest per usual. We have Nikki King, the Director of Growth in Apps for Lucky Girl's Social, and my right-hand/business Bestie. I could not do life without her. And we are talking all about why we decided to launch a podcast if it's the right move for your marketing business or for your clients' business, how to position it, how to strategically think about the content that you're creating, how to understand which piece of the funnel it actually falls into. And I am really excited to get into today's topic because I know that the podcast world feels wildly saturated. So many people have a podcast. And I feel like a lot of people thought I was a little delulu when I was like, we're launching a podcast. We're rebranding and we're launching a podcast. Everybody get on board. And there is so much noise already in the marketplace that I know it really disweights. Other people from launching a podcast, but I think the way that we see our podcast is really unique. And I think it presents a massive opportunity for us and also our clients and their clients alike. And so Nikki, I couldn't think of a better person to have this discussion with today. Thanks for joining us. Thank you for having me as always. And I find this so exciting because this is something we obviously, we talk about our marketing strategy every single day, even on the weekends admittedly. And it's something that we have really put a focus on this year and nailing down and looking at what's working, what's not, refining and optimizing and adding new pieces to the funnel where we feel is going to make a difference. And our podcast undoubtedly has been one of those pieces that we've not only, you've added, of course, I wasn't here when you had that WLW moment decided to start a podcast, but we just launched season two. We're in a studio now and we've really invested in this as part of our marketing strategy. And there are a lot of reasons why we've done that. So I'm excited to get into it and excited to be here. I love a day in the studio. I just tell you, I love that we have a podcast because I actually have a, I was an aspiring broadcast journalist at one point in time. I studied broadcast journalism in college. So this brings me back to my love for conversation, love for transparency and being in a studio. So as always, very excited to be here. And I'm excited to dive in. Amazing. Her love for yapping. She forgot to add professional yappers. So when you think about the podcasting landscape and you're thinking about a brand because brands can have so many different pieces of the puzzle and the marketing strategy, where do you see the podcast landscape fitting in? And how do you make it different? How do you make it so you're not just competing with everybody else out there already yapping? So you have to, first of all, let me, let me ask, let me answer the first part of the question. So where it fits into our marketing strategy. So when you think about the marketing funnel, you have your top of funnel awareness piece where people are kind of coming into your world and becoming aware of the brand and the name and who you are, what you do. Then you have the middle of funnel consideration, piece where you've gone past the awareness. Your leads are they understand that you are a brand, you exist, and probably what you do, but they don't necessarily understand the value. So that consideration piece is key to the next part of the funnel, which is bottom of the funnel conversion, which is where you actually land the sale, get the sale and the client. So for us, I believe this is a key part of our consideration phase, middle of funnel, where prospects are learning more about us and building that, we're building that trust to lead to a conversion. This is where they're coming to understand what we're all about, who we are, how we represent ourselves, how we add value. And the way I see this podcast is a huge value ad. We talk about so many different topics. We all things to do with running a, or not to do what necessarily to do with, but all things to do or surround things that surround female entrepreneurs that who have a marketing business and want to scale their marketing business. So we're not only using this as, obviously, it is part of our marketing strategy and our funnel, but it's also to position us as the experts in helping female entrepreneurs grow their marketing business. So there's a lot of value for the world of marketing, entrepreneurship, and freelancing. So it's a huge piece of what we do. And the conversations that we have on this podcast are such a value ad. It's not just about the things that we teach and discuss in our charm collective program, but it's also where we can add more value. We have guests on the after-brief who we've had a PR agency owner who is a wealth of knowledge when it comes to business and balance in life, which is we know is so, so important. We've had mindset coaches, we've had sales, brand experts, create creatives, we're a photographer. I mean, any one that we can bring on to add more value and to build that trust with our audiences is really what we're doing here. This isn't a podcast just to be a podcast. It's to build trust with our audience. And we're able to do that through the conversations that we have and showing who we are as people, as business women, and as a company. The first and foremost, everything that we do, the number one thing that we talk about is impact. And so this is a way that we can make a greater impact, but I think it's really key that we talk about, it's the same conversation as an agency or a freelancer that you're having on sales calls very, very often, right? A lot of times people come and they were like, I wanna grow my following by 50,000 in the next year or I wanna grow, I wanna get 250,000 followers, this, that, and the other thing. And there are people with a quarter of a million followers that are making no money from their followers because they haven't built relationships. They haven't built trust. They are just focused on awareness content that could be attracting not their ideal clients. And so with the podcast, that's the same thing. It's not about awareness. Yes, that's great if awareness comes from it. We love it. We wanna impact as many people as possible. But at the end of the day, it was never about downloads. It was never about views. It's, I don't care if seven people watched us a week. And if they then come to a sales call and they're like, I love everything you're doing, I'm ready to buy, where do I sign? That's great as well. And so I think being really strategic about the type of content that you're putting out there, the topics that you're covering, and what is your intention with the podcast? That is how we came to making a delulu decision of like, hey, I know there's a million podcasts out there, but we're gonna be another. And how often do we hear on sales calls or even from existing clients or people just in our world and our universe who come to us and say, hey, I listened to this episode that was incredible and that's the reason I'm here on this sales call. - Yeah. - We've heard it time and time again, and I think that that just goes to show how impactful it is, and it's so important for us to be purpose driven, mission led, and to know that we're making a difference in the lives of a female entrepreneurs and female social media managers, marketing agency owners, and to be able to sit here and have these conversations to build that trust to do that is incredible, and it's fun too. - Yeah, and my, I think like where the success of the Lucy Vincent and then Lucky Girl Social has come is my philosophy has always been to give away the farm. And so anything that I try and put out there, I wanna make sure it's really, really valuable because people are so limited in terms of time, right? Like it's the only resource we don't get more of essentially. So I am really cognizant of like, okay, how are we making this the best use of somebody else's time by providing value, and ultimately that creates goodwill, which again, I will reference it. If you guys haven't bought the book, the influence by Robert Caldini to it because he talks about the power of goodwill, and he talks about how it like creates one, a great feeling at me, I feel like I'm providing value, we feel like we're making an impact, we feel like we're improving the world, who gets to say that when it comes to their work. And then on the other side, it does pay off dividends for us ultimately. And so I think it's really, really important that if you are considering launching a podcast, you're really strategic about which part of the funnel this is you're utilizing within your, you know, you're focused on, but also to provide value. And I think the other piece that I will add is, when we first launched my podcast, I did it with like a camera at home, horrible lighting, horrible audio, it was terrible. And I was like, let's just see, like I just want to see if this builds trust in relationship with people in the amount of people that were coming to our calls. And we're like, oh my God, I watch your podcast. And I absolutely love it. And I love everything about what you're saying. And I feel like, really? (laughs) Like really? So it's so exciting now to have this second iteration and this level up. But the people that are listening to this, you don't need to have a studio. You don't need to have an audio engineer sitting here and editing and grabbing clips and everything like that. You can be really basic in the beginning. - You can, we love that we have an audio engineer sitting and making sure that our mics are working or camera angles are good, but it's so funny because one of the first things I said to you when I first started, Lucy, was, I think we can improve this. We can make some very minor adjustments to this podcast setup, which is gonna make a huge difference. And it's just, it's funny because I'm somebody who, and this is why we balance each other out. So well, I'm somebody who would have wanted this perfect setup before I launched, but there's a message here, an underlying message that goes back to everything Lucy stands for and that's take massive and perfect action because you don't know what the results will be regardless. If you take the massive and perfect action and launch something that maybe isn't the most professional setup or isn't the perfect, the perfect thing from the start, if you had waited six months to do that, you wouldn't have had those results from your less than then perfect setup. So for our company, it was more of a, testing a concept that we believed would be a good fit for a marketing strategy, but also we saw results very quickly. So we were then able to justify making this move to a studio and launching season two where we do have this professional setup and we're more intentional about it. And it's not just a split computer screen with two people talking to their camera and their computer. So I think that there's a lot of underlying messages there and it's incredible what we've been able to, an incredible proof of concept really, of what you believed would fit into the marketing strategy, proved that it fit in very, very well because we were hearing all the time how impactful it was. And then we were able to make a very strategic decision to improve it even more. And now we're here, which is incredible, but it's a huge part of our marketing strategy and it's great to see how far it's come actually since those days where I was like, we'll see, I think maybe if we just, we had a couple of different camera angles and maybe some different lighting and let's just be intentional about how the chairs are positioned and you're like, let's go to a studio. I booked a studio, we're going to a studio. So I love that about you too, 'cause you're not afraid to invest in your business and in growth, which is my life, it's my lovely. So, we love that you'll invest in the right areas, but it was something that I remember speaking to you about. I was one of the first sat me down very sternly. I was like, now listen, young lady. But even the first couple of, I think it was either ads or podcasts that we filmed together. You were like, I remember asking you, I was like, how do you set up for your podcast? You were like, I just set my computer up in front of me and I start talking, I take record and I start talking. And I'm like, oh, okay, next time, next time, I'm going to set up for you. But I love how far we've come in such a short time with this and how much impact we're making on the whole community and the world of freelancers. Yeah, and I had a very similar experience in a long time ago and something that we want to get back into with YouTube, right, like I was doing it from my in-laws basement with an at-home setup of boxes stacked on one another with lights because my husband now is an actor. So he does auditions. So he had a light like it was band-aided together, but I would get people into my community and I'd be like, how'd you hear about us? And they'd be like, YouTube. And I'd be like, wow, like that's so exciting. And I can only imagine how'd I kept going five years ago where we would be now, but still, like, I think we hold ourselves back by wanting things to be perfect and that is definitely my massive and perfect action is something I should get tattooed on myself at a certain point. And now, once you do it massively and perfectly, then it works, then invests, then it makes sense, right? And so whether that message is for you, for the people listening, and you are thinking about launching a marketing agency or you're thinking about offering another service or you're thinking about launching another piece of your funnel or anything, just go for it. You're gonna figure it out along the way. You're going to gain so much experience that you would never have if you waited for everything to be perfect because ultimately nothing is ever perfect, right? Like I did the last batch of podcasts for the people batch of it, you had the patch on. But also, like, I wanna know if people are gonna like me before they start to work with me, right? And like, that's who I am, I'm quirky. And like, I will just, I'll show off to a recording day film for a podcast with a Bumble Patch on. Like, if you don't like that, then like, no harm. You know, but we're not gonna be the right fit to work together. And I think for anybody listening to this, trying to break into the high ticket market, or who's in the high ticket market and you keep hearing on your sales calls, I can't afford it, that's too expensive, or I need time to think, or any of those core objections, you need to focus on like, okay, what does my middle of funnel look like? What does the consideration phase really look like? How am I building that no like in trust? And how am I attracting my ideal buyers? And how am I dissuading my not good fit clients, ultimately, because our goal is to have you show up ready knowing you like us, you're ready, you've already made the decision, or to be like, not my cup of tea. And like, that's okay, I don't have to be everybody's cup of tea. And I think that's another piece that we should really talk about. - Yeah, before we get into that, though, I think one of the ways you have built so much trust is being authentic and being yourself, unapologetically yourself in the way that you show up, you don't show up, you show up with a pimple patch on, you don't always show up as if you're like going to a model in a photo shoot, because you don't have to, that's not real life, right? So I think one of the ways you've been able to build so much trust as just in your personal brand, in which has translated into the business brand, is showing up authentically, and you've built so much trust with your audience in that way, but one of the challenges there is we have a company now that's not just you, right? It's not just the Lucy Vincent, it's like a girl's social. So, have figuring out a way to transfer that trust that you bring with your personal brand and who you are as an individual, to a brand that's not just your name anymore, the podcast was a way to do that and to close that gap and to tie your authenticity to the business and position you as the thought leader, the expert, which I think is only gonna bring a lot, there's a lot more to come, I think, with that and the opportunities that we have here, but another reason that this podcast just made so much sense in the format and how we do it, in our marketing strategy is to build bridge that gap between the rebrand and still connect you to your audience as that thought leader and build that trust through your authenticity, like wearing a pimple patch on the podcast, but that's relatable, right? And people like that, people love that about you. And you're always willing to show up unapologetically like that, which I think has done wonders for business, but there's a couple ways you can show that side of you. There's obviously social media, but now you're kind of, you're a little bit of a step away in terms of being like the only face of the business, the business is more than just your brand now, right? So, the podcast is another way to do that and to bring your authenticity to the table again, and at the end of the day, that's the theme of everything we do and you're the visionary and the brains behind the operations. So, it was also a format for us to be able to bridge that gap, which has been hugely successful. - That is such a good point, and I'm so glad that you brought it up because a lot of people in the marketing space right now are like, you need a personal brand, it has to be a personal brand, don't launch like a professional brand and I went across the grain, right? And I was like, we're gonna go from personal brand to professional brand and why was that ultimately because the brand grew to be more than just myself, which I talk a lot about my team and the culture and everything like that to the longevity of the brand. What if I want to sell it one day? What if I want my children to take it over one day? Who knows what the future holds, right? And so, thinking about longevity, the lucky girl social made so much sense and where you hear all the time. No, it has to be a personal brand. People won't create connection with you if it's not a personal brand, but that's not the truth and I actually have a really contradictory opinion of that, which I think is proof is in the pudding now. We're a year and a half into having a professional brand, lucky girl social and we are scaling and we're doing really well from within a year, a year and a half, which took me six years on the other side to get to it. Yeah, but when you talk about, to go back to impact, when we talk about impact, you're able to make so much more of an impact having done that and I think that it just goes to show if you just follow along with what everybody else does, if you're just following what everybody else is telling you, then you're not a thought leader, right? You're just following and doing something, it's a copy and paste, it's what somebody else has done, successful, great. Yeah, sure, you can be successful that way, but you don't make true impact unless you're willing to take those risks and to put yourself out there in a way, in one thing I will say about you Lucy, is you are willing to take risks and I am not a risk taker by nature and that's also why I'm like, okay, Lucy, maybe that's a little too delulu. But I think we're able to have those honest conversations with each other, and I love that we have this outlet to do that as well. But when you talk about impact, you share all the hard truths with me on this podcast. (laughing) No, that's what we can reserve, those are our phone calls. But we do have hard conversations where sometimes, I'm like, okay, I always say like, sometimes Lucy, if you're just a little left, sometimes you're just a little right and I keep her on a straight narrow, on a straight path. But you are able to make so much more impact because you're willing to take those risks. And I think that this podcast goes to show, I mean, look where we are now, you took a risk and just decided to start a podcast, start filming on, hit record on your computer and start filming and now we're in a studio and the impact is so much greater than, than even when I started the beginning of this year. So it's been incredible to see and I think that your ability to, and your desire to take risks and just get things done, take that massive and perfect action is why you are a thought leader and why you are as successful as you are and lucky girl social is as successful. And the fact that you've separated yourself from the brand in a way, in my opinion, you always say like, oh, we're just back to where we were before and I'm like, no, you have opened up so many more opportunities. When we think about your brand and your personal brand, we've had a lot of conversations and we won't reveal them here, but time will tell, but you have so many more opportunities with your personal brand now too. And there's a lot of things you wanna do and there's a lot of other businesses that you have interests in. And I think you're able to do that 'cause you made that risky decision to separate your personal brand from your lucky girl social and that business and rebrand is lucky girl social. And I think it's only opened so many more opportunities for you and it's amazing to say that you haven't followed the typical path, but I think that it's only brought you to bigger and better places. - I agree. I think there's so much opportunity where so excited, one thing that I think is also really important when you look at the landscape of podcasting, I was at Senator with a girlfriend this weekend and I was like, I have a totally unhinged idea for you, you should just set a newborn baby and I was like, you should quit your job and you should just travel and basically vlog of your travels and she was like, so many people do that. And I was like, really who? And so I want to bring up this effect called the Red Car Effect and essentially, it's a really easy to feel like when you're in an industry, everybody's doing it, right? But you have to realize your ideal client isn't in your same industry. So essentially, the Red Car Effect is if you say, hey, I want a white Bronco, all of a sudden, now you're seeing a white Bronco everywhere. - No, I see them, I just bought one. It's actually inspired by Lucy 'cause she had it for a period. But now I see them everywhere. I'm like, oh, that's gonna be me driving that Bronco. It's gonna be me and I see them everywhere. 'Cause you're conscious. It's now open to seeing them, to registering them. So now they're everywhere. There aren't more white Broncos on the road than there were before you bought the Bronco. But because you're aware of it, it feels like, oh my God, they're everywhere. And so we take that same mentality to business where it causes our industry. And this is the same for showing up on social media. All these things, we think, what I know isn't that special. Everybody's already doing it. Like, there's no market for me. And like, that could not be furthest from the truth. So if you have imposter syndrome, if there's something that you want to do and you feel like, wow, like everybody's doing it, pull five people that are not in your industry and ask them if they can name competitors that do XYZ. If they can't, then it's likely that you're just suffering from red car effect. And there's so much opportunity out there that you are holding yourself back from and I understand it. But just like, this is your little permission slip to just go wall in. That's such incredible perspective. And I hate when people say, this is something that is such a pet peep of mine. We don't do it that way or we don't want to do it that way because we've always done it this way. And that's just having that mindset of be your stock, right? You're in your stock because of something else that you feel is holding you back, right? It's your resistance to change or your resistance to put yourself out there. And what I've learned is even when a space feels crowded, there's always room for somebody to come in. But what's important is that you come in being intentional, you come in being strategic and you understand your audience who you're speaking to and what they're looking for and find that gap. Be different. Be you don't follow that path that everybody else is on. You shouldn't go in and do exactly what somebody else is doing because then maybe there isn't room. But where there is room is for you to show up and do something different for you to be unapologetically yourself for you to be authentic. And this goes back to what we were talking about earlier. I think that that's how you've been able to build so much trust with the world that we operate in and our listeners and our clients and potential clients. Anyone who's listening now is because you have shown up and done something different, you didn't follow that path. So I hate when I hear that there's no, it's too crowded. They there's too much noise. There's noise all around us. The noise is only getting worse. But what breaks through the noise is when you're different, you're unique and you have something of value to bring to the table when you're intentional and strategic about what you're doing and who you're speaking to. And you speak to them as if they're a friend. You understand their pain and can add value to address those pain points. And that's exactly what we've been able to do. And that's the intention around what we're doing, which is a key part of our marketing strategy. Yeah. And I think understanding that like the news that we're getting, if you're getting news on social media, which guilty, I found out about the Louvre yesterday, via Instagram. The royal jewels were stolen in Paris from the Louvre. From the Louvre yesterday. Yeah, found out about, I don't normally find out about news first, but anyway, I did. But you're in such a vacuum on social media. So the same way that we saw with politics, right? Like it was so one-sided, no matter what side you were on, you got all information that was reaffirming the inside that you were already on. Same with I went to a dinner with another friend last week. And she was bringing up all these like spirituality, teachers and stuff. And I love that stuff. Like I'm very into that. And I was like, who's that? Who's that? I had no idea who like 90% of the people were that she was referencing. And so I think just understanding like you're only seeing 1%, there is so much more out there than we even are seeing in our reality because we haven't purchased the red card, the white baronco, whatever. So we're not even able to take it in until we have awareness of it. And I think perception of reality is a topic I could talk about all day. Oh gosh, we could have a couple of episodes on that, I think. Don't get me started there. But I think I completely agree with you. And one thing I also wanted to add is the way that-- and we haven't touched on this at all. And I know that we don't have too much more time here today. But one of the other ways that we're really using the content from our podcast as part of our marketing strategy is the clips that we're able to get for social media. And we've seen so many podcast clips, funny things, interesting things, sound bites that all work together and paint a story, write a story, paint a picture. It's so powerful in our social media strategy and our content strategy to be able to sit here and talk authentically about the pain points that we know our clients have that feed male entrepreneurs face in a male-dominated industry and worlds. So we're able to also incorporate a lot of this content into our social media strategy. And our messaging there where we're really trying to connect with our audience. One other point that actually kind of brought me to that and brought that to mind that I wanted to bring up alongside the red car effect is that social media is also always changing. I've been seeing a lot recently about the algorithm changing to be completely interest-based now. So TikTok, I believe, is moving more towards understanding your interests as a person. And there are a million different connection points that paint a picture of your interests. But it's so important to speak to interests and to-- but really, it's interest would be sort of the topic. But the pain points that people experience in this world and we're able to do that so successfully through this format. So it plays a lot into our social media strategy. And especially as the landscape of social media is changing constantly. So to say that there's-- got back to this point-- to say that there's not space for somebody is just you're only holding yourself back. So take that risk. Make-- open that space up. It always holds space for yourself. Make yourself known. Take up space in a room. And that's something we teach all the time is to take up space and don't feel so hard. Don't feel bad about it. Yeah. And I think people are afraid of being beginners. They're afraid of being bad at something so they don't do it. I'm ready to look like a fool at any point in time of day. Like I am OK with being a beginner and making mistakes and looking like a fool because you don't get, Jenna. I think-- no, I can't remember Rachel Hollis said this. You won't get to episode 100. If you don't start at episode 1, so if anybody needs encouragement to be a beginner, to be bad, go to my YouTube channel. Lucy Vincent marketing, I think it is. And look at my intro video. Like any of my videos, I was-- The power of vulnerability. So cringe. So cringe. And the other piece that I want to add is like, yes, I will show up with a pimple patch on, which is awkward, right? And I still am looking to land high ticket clients. I will have a pimple patch on, but I'm dressed really nice. I feel really good. I've done my hair. I've done my makeup. And like, yeah, I have one little quirk. That's something that's relatable. And our ideal audience can be like, oh my god. Yeah, I got hormonal acne on my chin too. And so it's OK and understanding that I'm not showing up here in sweats or I'm not showing up here in a workout outfit. And you can have those little authenticity quirks. Like if overall you are seeking and looking like positioning yourself for the client that you want to attract and really understanding yours to keep saying their pain points, but understand who they are, understand how they like to dress, how did they show up in the world? All of those are better that you can get to know your ideal audience, the more impactful and successfully you'll be. How do they show up in the world? And how do they want to show up in the world? Who-- what's aspirational to them? How do they want to look? How do they want to present themselves? So there is obviously a personal brand that is very important and how you show up. But I don't-- but just to go back to what we were talking about a little bit earlier, building that personal brand versus a business brand is obviously separate, but still showing up and caring about your personal brand is so important. Well, I think the coming and going of faceless Instagram accounts, social media accounts, that was like a blip on the radar. Like that was so quick here today, gone tomorrow, they're gone. And people do need connection. They want to be able to connect with you. So yes, we've moved over to a professional brand, but you'll still see my face. You'll still hear us having a conversation. You're still able to connect with me. And sometimes I look at people's social media and I'm like, who is this person? Is this a bot? Is this a real account? Because there is no human life form. And so understanding how to merge the two and blend the two, I don't need to be front and center smiling in every single photo or every single carousel. And I think that actually becomes way more shareable because if I had my face forefront and everything, that people are, I don't want to share that in my story. So our carousels get so many shares. But still, if you dive into our content, you know who I am. You get a feel for me as do you the rest of our team, which is really, really valuable. Yeah. And the algorithm loves to see faces. The algorithm loves people talking on camera, at least today, and what we know today could change. So can't take that a truth depending on when you're watching this. But that goes back to the human connection piece and why that's so important. And we talked about that in another episode. But our podcast has been incredibly successful and influential in our entire marketing strategy. And we're excited for it to grow and to become something bigger. And we have big plans for it, too. So I think it'll be in my year from now. I think it's going to look different than it does today. And we love where we are today. So I find that very, very exciting. And we're also able to test this for something we haven't really had time to get into is how our clients could consider, if they're considering starting a podcast or potentially suggesting a podcast to their clients as part of their marketing strategy, how to go about that. And one is the right time. And if it's the right time or if it works within the strategy, and I think that we've brought a lot to light on that topic and everything we've talked about, but that's always a good idea. No, but if you're thinking about it, long form pieces of content, you can chop it up into 30 pieces of social media content, reels, carousels, you could use static quotes. So thinking about strategy from long form, whether that's a YouTube video, that's a podcast, whatever it is, and how you can cut it up, because as we already mentioned, time is the one resource you're not getting any more of. So you are going to be positioning yourself as an invaluable asset to your clients and yourself if you're able to take a 35 minute piece of content and split it up into 30 days of content, like emails, all, and then you create omnipresence for them on all the different platforms you can create content on. Like, it is a no-brainer, but you have to position yourself right. You have to understand where it's playing in the funnel, and you have to set expectations properly, because there is a lot of competition out there. It's not overly saturated, but it is saturated. So understanding which piece of the funnel it makes the most sense for is crucial in managing expectations in terms of vanity metrics. No, we're not going to get you 100,000 downloads tomorrow. But do you care about that? Or do you care about bringing people through the consideration phase and having them show up to a sales call or go to your website and buy thereafter? And making the impact. We go back to everything we do is about impact. So for us, it's not just about our funnel and our marketing strategy and converting to sales. It's about the greater impact that we're able to make, which only of course helps us as a business. But seeing that is tremendous. And it's really exciting to be a part of it, too. Love, well, thank you so much for joining me today. I hope you guys found this really, really valuable and powerful if you have any questions about where podcasting could fit into your funnel or whether you should offer this to clients or anything of the sorts. We would absolutely love to chat with you at its Lucky Girl social on Instagram. And if you found this episode valuable, it would mean the world to me, if you would give us a five-star review on whatever listening platform you're on, it helps us to make a bigger impact in the world, in the landscape, which is ultimately our goal and to add more value to more women's lives. Thank you so, so much for joining us today. And I can't wait to see you next week. That's a wrap on today's after brief. Remember, the luckiest CEOs aren't born, they're built. Now, go make your move, share this with a friend who's ready to win and I can't wait to see you next time.