Pest Perspectives – Episode 48 Gabriel Bustos | Co-Founder of Hector Home Services Marketin

Yewn adifwch ar y ffdef personallyt Crown Bredgoyd. Vivian gwasanaeth i, ni nostro hyn hiwr y ffe caso'r oedd X19th regular Ewing mae a gyllidaithio fi gan fantendreall ar boedd ym existing eitau yn Ffrios gemaw! Beb'lle mis wedi diolch chi s?" Roedd Llywixinaur, bwllb i refllunioau pregn sy'n ddoedd. 47 a prioriwch i fyb yn cynnwyrn mael un mewn rof end ycędi, a gydw i det mewn. Ieg teud iyl ag un ffemais a dadodiadau cynddiadioad ar hynКaw â ysemblehen ang neg fel o yn garnuheyldddaf weld' frion cael什wegoleolio. Bressrush, pregnancy, ni. Gall acres, ni. Sri Bressrush, ni. 96%. Mestan, mestan. Mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. Mestan, mestan. is zdol mae teil mynd i fel arweithio elloreg. very long to do one. Totally. And obviously you can't incentivise people because there's laws on that kind of stuff. There is. Totally. Totally. My pain for reviewing it. There's totally. We get enough. We get enough. I think I'm the highest in my local area. Currently by 7. That's huge. That's huge. That's one of the biggest pieces for, and again, this plays into AI recommendations, right? Like your reviews, Google reviews specifically are one of the biggest pieces that's going to get not only Google to recommend you when somebody searches for your service in your area, but also chat GPT, Gemini, like they look at that, and that's one of the biggest things they use to recommend who to call. That's good because I, it's not part of the trust in authority. Exactly. Exactly. Yeah. And so, you know, I always tell people like that Google Maps is like a billboard. It's just visibility, but it's a billboard where it's better than a billboard because it's billboard like in front of people when they're searching for your service, right? Yeah. And same thing with an AI recommendation. Every time chat GPT recommends you to somebody like that's way more valuable because they're recommending it in the moment that somebody is looking for your service, right? So reviews are big. That's definitely for sure. And then another thing that's kind of been interesting about how AI has, you know, changed things is like, it's almost been this like kind of horseshoe effect where like before having a bunch of website content, you know, blogs and pages on your website and whatnot was important in the early days of SEO. And then it started to become a little bit less important because people weren't really reading blogs anymore. They were watching videos and things like that, right? Yeah. And now, it's becoming important again because even even if humans like don't read, you know, the, the tons of pages and blogs and when your website, these AI tools, when somebody asks chat GPT, can you recommend me a pest control company? The AI tool is definitely reading every word on your website, you know what I mean? So it's weird because it's like, and that's part of the thing that's hard about doing, you know, marketing, especially through the algorithms is like, you have to both speak to the algorithms who are recommending you and getting you in front of people. And of course, also the people who are actually reading your stuff and, you know, have their phone in their hand. Yeah, it's because like, obviously, I do, I've started, we've got a new website, I've started two blogs. And like, obviously, you have to do a lot of messing around with SEO. And the way they want you to make it sound isn't always what you think reads the best. It's like, this would sound better. Totally. Rather, it's like, to five top ways, you know, you've got to put a number in it and get your SEO math score up and things like that. Yeah, it's not easy, but uh, yeah, chat GPT can help things like that. It definitely can help. And yeah, and then, you know, one other thing that's important, that this is a common misconception is like, you know, a lot of people focus too much on blogs. And a lot of times when you think about a blog, it's a general topic. It's not like specific to a certain area. So it'll be like, you know, should I use he or chemicals to kill bed bugs, right? People searching for that are like searching from all over the UK all over, you know, the US. It's not like they're not in Okam, you know, and they're not in your versus getting in front of people who are searching for, you know, termite control in my city, right? So as so like creating content on your website is as important as ever, but we always recommend people to focus on creating content that's going after searches for your services in your area, right? They just start changing things that obviously. As a right, we see it all the time where like we'll meet a new business and like they'll be getting lots of traffic to their website, but that traffic's not actually turning into leads because most of that traffic is coming from people all around the country that are not actually there at people, you know, what I mean in our area. So that's a that's an important, you know, thing that's good to remember. Yeah, if you have an agency or a marketing professional working with you, you always want to prioritize local searches for your service over like general informational searches about your service, you know, actually, I obviously do get in the blogs and stuff. I do put search terms as in I do mention local areas within the post, but I think I think they get I think that aiming for your title should have the tail in it as well. Exactly. I'm not right. And so I've got to put that in. Exactly. Yeah. Yeah. And sometimes it's in it like wins the repeat because you could have, if you got to do that, you might have to make six different versions of it. You're exactly right. I'll say, okay. And like that's what that's what we often do is like for the first, you know, six months of working with somebody will end up creating 10 different versions of their termite page because it's all targeting different searches in different areas. Now you can't just, you can't just like copy it. You can't just like copy the page and like change out the location. Like Google smart enough and AI smart enough to recognize duplicate content, right? And they'll penalize you for that. So, so you do end up having to, you know, rewrite a lot of it. Of course, AI tools can help you do that. But, you know, you have to get new images, you have to write new content, right? It's very similar, but it can't be identical. Otherwise, they'll penalize you for that. Okay. That's another good tip. Now, I've got some jobs today. I have. But yeah, it's just a couple of people in chat. Thanks to Jason from Asperger Control for popping in and Graham on LinkedIn. Thanks for popping in. Okay. That means, all right. Yeah, we have got a couple of listeners, watches or whatever. But yeah, that's a good roundup on AI. You've basically got to do a mix of everything basically. I get a lot of success on, um, not website related, but over the past year or year or two, I built up a bit of a following on the next door. I've actually been called the next door celebrity to customers, or I've turned turned up because I post under my personal name, but I have to link to the company. And then I have got tons of, I've never paid for an advert on there, but I've built up a lot of, we, I do personal branding, he'll link, didn't et cetera, but I've done that. It's not always sales focused. And then they kind of, that kind of works, I'm not saying it's 100%, but definitely in the worst season, it gets me some work. Definitely. It does. Awesome. Yeah. I don't have first-hand experience with the next door, but it's something that has been on our radar for a little bit. Some people have good experience, some people have total bad experience. I've had good experience with so far. That's great. I haven't had no one call them, you all sorts of power. I asked for a lot of people, it's so top-tick, but I don't react to people like that. When someone replies, often I killed them with kindness. There's like, there's a chap who tells me off every year for killing wasps. I know he's saying, I'm only doing the public health to keep people safe, they call me out. I know he's thanking him, but every time he does, I love it because the views on the post, they're rocking right up. They do, but I know how to react to people. I know when someone's after the ones I wear and know they really want to fight, I don't reply. I can tell, but I've learned that over time. Right. I have. But yeah, the next door is probably on your radar, but it's probably not a big thing. It works with time. It's harder to, I know. That's the thing about Google, and search, like AI search. There's nothing that replaces getting your name and your reviews in front of people when in the moment that they are searching for your services. That's why we just double down on Google and AI search because it's just predictable and it works and you can really focus in on where, you know, you can see where the search traffic is. You can see how many people in Ocom are searching for termites versus rodents versus, you know, the town next to it. I know it's an example. We don't have termites there. Oh wow. No, we don't have termites. We, we, we, we, most of our buildings are all, but maybe brick too. Oh, that's great. Termites are awful. There's just a lot. I've no, I've had loads of people on the podcast started because I obviously just see I, I do have people from America and people all over the world. Yeah. I don't, but yeah, they can't go over it. We haven't got termites. That's great. Termites are a nightmare man. Like, I mean, 50 grand in renovations and repairs because of termites, you know, it's crazy. You're this, this, this, I think it's big business when it comes to SEO mark, I didn't stuff I imagined. Yeah, it's a lot of big bugs. Yeah, bed bugs are a big thing here too, you know, people pay a lot of money. Now we have bed books. Right. It's not an area I seem to get a lot of cool, but there are a lot of people that get a lot of work here. And what's when he gets a lot of work in it. Yeah, he just hate treatments as well. But you, we've been, we mainly do rats, mice, things like that, but we don't seem to get a lot of work for folks, but they are here. Yeah. Yeah. Yeah. Well, you know, another thing that could be helpful, so, you know, you had mentioned the Google guarantee, right? Now, it's called local services ads, right? So, yeah. So, to anybody listening, when you do a local search on Google, like if you, you know, you can test it with any local service, it could be dentist, right? In your air, any local business search to an area, right? You're usually not going to see AI overviews. You're going to see four sections. The first section is the, the Google guaranteed local service ads. The second section is the paper click ads. The third section is the Google Maps, where it shows you the people's reviews and whatnot. And then the fourth section is all the websites, the, the organic listings, right? And I thought it could be helpful, Sean. I've, you know, we're working with a couple of past control companies right now. One of them, we're doing all, you know, local service ads, paper click and local SEO. Yeah. And I can just go through like kind of what the cost per lead on each one of a real, a real example. If you allow to, yeah, that's fun. Oh, I'm not going to say their name, but there are past control, they're real company, obviously, in, in Pennsylvania, in, in, in, in, in the United States. And family owned business, right? And so anyways, that they're currently running the, the, the, the local service ads, the Google guaranteed and they're getting about, they're, they're getting leads at about 43, 45 US dollars a month at, not a month, a lead. Sorry, a lead. They're getting, in October, they got 53 leads. This is the last pulled this data. They got 53 leads at $45 a piece. Okay. That's from that local services ads. Okay. That's cool. Wow. Okay. This company actually also focuses on a lot of bed bug work and heat treatment to somebody that was listening. And so they have us do, um, PPC, the paper click for bed bugs, their bed bug service. It's a bit more expensive because bed bug leads are more expensive. They're higher value jobs. So we're currently getting them bed bug leads at about $110 a lead. Okay. So, you know, a little more than twice the price. But I actually think about that. And general, if you are compacted to not say, no, I've ever done it. But can you actually click your competitors off? I just keep click, click, click it. No, it does not work. Yeah. Does I architect someone's messing around? Yeah. I just wondered. I've heard about it. No, it's definitely a thing. Um, one of this client actually, we had, they were like, we had to deal with that. Um, I don't know halfway through last year. I think, yeah, no, there's, there are tools where like, I don't know if it's native to Google. I don't know if Google does it unless you do something about it. We had to install a tool, like a software tool on their website that essentially tells like when that's happening. So it'll tell like if somebody from the same IP address keeps clicking and add, right? Or it'll, you know, there's, there's different things it does to block spam and to block attacks like that. Um, it's called click cease like to cease clicking, click cease. Um, that's what we had to install for them. Okay. And, and yet that's what stopped that. That's good. So we've already followed us. So no, it's true. It's, it's actually, it was actually a learning curve because there were, they were getting a lot of spam and like this kind of like competitor attacks. And so there were a couple of months there where we were like, we got to figure this out like fast, you know, um, anyways. And then, and then they do local SEO, right? So when people find them just organically not paying to be at the top, right? And they got in the couple months, we still work with them, but I just pulled this data a few months ago. So in the month that we did this, it was $35. They got 62 leads for $35 a lead, right? So with, with organic, as I'm sure many folks know, it takes time to kind of build up to get up to the top of the rankings, but then once you're there, you're not paying for each of those leads, you know, directly like the same way you do from an ad or whatnot. So each, the local service ads, the Google guaranteed has its pros and cons. The paper click as a marketing strategy has its pros and cons and the organic SEO has its pros and cons. And really they're, they're useful in different situations, but the organic piece, you know, if you really have a, you know, it doesn't even take that long if you do it right, but it might take three to six months to get to the top, a little bit of an investment, but then you can see they're getting leads for 35 bucks a piece as opposed to $45 or $100 a piece, you know, it depends on the, with ads, certain services are more expensive than others, right? Yeah, just to share, you know, what's possible out there? No, that's good. Obviously I'm watching Google knows how to do each service. It's a nice challenge of called them things. Exactly. Exactly. You're like a roofing clicks or super expensive, you know what I mean? Yeah. I got some good, that's some good diet to that. You have? Yeah, yeah. And then, you know, there's pros and cons to each. I'm happy to go, to go through that. I'm happy to go through what you think would be most valuable for folks. Obviously, there are a few people that I've had a few people on my last podcast, last year, someone asking, it was about Google, I keep calling it Google local then, and Google clicks. And I was, I don't recommend it, Google local, the one that you call, but I said, I'm not an expert, but I said, I know one thing that if you do pay per click, you will get work, but you need to know that you will be paying for it as well. Expensive. Yeah. So I said that's too risk, it's business. Well, and I also always recommend people to start with the local service ads that Google guaranteed because with paper click, it's like it sits in the name, you pay per click. So you could have 20 people that click your ad and not a single one turns into a phone call. I mean, if you're, if, you know, they're not the right people or your messaging is not right. With the local service ads, it's pay per lead. So the one that you're talking about, the Google guaranteed, right? You only pay, and you know, you said you have experience with this, right? So you only pay when your phone actually rings and when Google system detects that it's actually a real lead and not just spam or solicitation, right? So it's a really good starting point for two reasons. One, it's low risk, right? It's paid per lead, meaning that, you know, again, you're not going to waste money because you only pay when you actually get real leads. And two, there's, it's not that hard to set up. Like you've done it, right? Like you have to upload some documents and you have to prove your, say, it is now, because we've been established over 15 years, you say. So, but I do know people that, I don't know if it's same in America, but there are people that are having to get their mobile phone. And actually, obviously a lot of these people as whole traders, they don't come to home. They're having to make a video of them at the house walking down the street to the street sign to prove that they live there. And you've had a lot of people telling me about that. I'm having to make a video to prove. That's where they actually, and they're actually on the street. And that wasn't a thing when we first started doing it. Totally, totally. And that's for, it's similar, right? That is for, that is for having a Google business profile, like a verified address, which is also really important. I mean, it's really important. So you're right. Like in order to have like a verified address for your Google business profile, which is very important, now they make you take a video and show your signage and show where your mail comes in and things like that. And it's to prevent people from the consumer end to prevent people that are fake or aren't actually who they say they are. No, it's how they understand it. I've heard it from a lot of people. I know. I know. One of our, but from before we switched to doing home services, we were working with a bunch of local businesses. And one of our clients then was a co-working space, you know, like we work, kind of like wasn't we work, but like that. And they had, you know, so they had people that had offices there, 20, 20 some businesses that had offices there. And they all wanted to like get verified their address at the co-working space. Oh, love. And it was like, it was a whole mass that they had, say, exactly what you're talking about, you know what I mean? You're doing the video and making sure the signage is right here and making sure the mail, they show the mail here and their logo is there. And it's like, it was this whole big mess of trying to get people verified at this co-working space that we had to help them with. Did it work in the end? For some of them. For some of them. Yeah. So yeah, it's pretty interesting. But you know, for Google that that Google business profile piece is super important. You don't necessarily need to have a verified address. You can have a service area business, right? So like, you know what I'm talking about? You're you can work out of your house. You can have a Google business profile and still get reviews and all that. And have it rather than it shows your address. Have it be like a service area. It doesn't work as well, but it's still way better than not having a profile at all. So that's actually the first thing I always tell people to start with. And you don't have to hire anybody to do that is to complete your Google business profile. Right? And you mentioned this earlier, right? To you, you can use tools like chat GPT or Gemini to help you write the content for it. So that you've got some of those key phrases in there, right? Like if you're trying to focus on rodents and oakum, as you're filling out your Google business profile, you want to make sure that you're including those phrases in there, right? Yeah, I mean, I actually used it for the Google business profile. Obviously, but website, but obviously you've got to adjust to make sure that information is correct. Because it can't mess up. It can't mess up that line. That long line is in there because that's how people put a lot of people to tell. That's not long. Yeah, for sure. No, I know. Every time I'm writing with AI, I'm like literally every single time I specify, like no hyphens, no dashes. And like, if I don't do it once, it gives me the freaking dashes. So like every time I'm like, no, you just have to keep reminding it. I think you can mind on the while, but just gotta take playing with it. Yeah, but you have really. But so those are the three like, oh, filling out your Google business profile and putting keywords in it, right, for your area, your services in your area. Super important. Number two, getting five star reviews, we talked about that, right? Super, super important. Number three is setting up the local service ads. And for each of those three things, you don't need to hire anybody to help you with that stuff, right? Like for all three of you know, getting reviews is a pain in the butt and it's hard in its own way. But even if you were to hire somebody like they can't really do that for you anyway. So I mean, they can say they can they can set up text messages that go out, but that doesn't replace like the technician being in the home, doing a good service, getting the review before they leave the house, you know. Oh no, it's definitely true. I get emails every day saying I can get your reviews a lot. Don't want your reviews. Thanks. Exactly. Hard enough to be on Google without someone offering to fake review you. Oh, I know. And know me. I know. No, no, no, no, no. It's always the most. It's hard enough as it is. Wow. When we work with people or deciding whether or not we want to work with people, it's like that's one of the biggest things we look for is like do they have good reviews? Because yeah, we can't fudge that for you. And if you don't have good reviews or you can't get good reviews, even if you bring us on to do our work, it's still not going to be enough to beat your competition because the reviews are such a big piece, you know. Oh no, they definitely are because I didn't realize until like, I always asked a lot of them, how did you find this? A lot of them, they say Google reviews. Right. Or actually Google reviews. Because now on our website, we've got them on the website now. They all the latest platforms, they all roll, roll through. Exactly. They're looking or whatever it is. But they are quite important. I know a lot of people that don't have many good reviews and they're well busy, but it's how it isn't there. So for sure, for sure. And they probably get a lot of their business through referrals and word of mouth and repeat business. I mean, how do they get business? My, well, I actually got a friend who's been on the podcast. I shot him out of Shatsam, tricky. And he does many just farm work. He doesn't even have a website, but he's got that much work. He's still real. But he has to actually go to website or a presence. How do you get how do you get leads? Farmers. Because he works on farms. Right. All the farmers recommend him and that's he's honestly got that much work. That's the power of specializing. That's a testament to the power of specializing. So I said to him, it says you've done well. It says for in 2020, well, last year, when 2025 and you haven't got a website, well, bloody done. He's taking the mic, he says, well, not really. I said, it's on the herd of most people have a website, but no, he's a good lot to get on really well. But he's in farming mainly. So he does all right. He does. Well, back to the part, you know, I mentioned that up front. It's like, even for our business, when we were working with everybody, it was hard going. And once we decided to just start focusing on one type of business, you know, everything got so much easier. And our work, our results for people, improved so much. Because now, like that guy is the expert on farms. You know, he's the best at farms. Yeah, it's pest control. He's got like dogs and stuff as well. Right. So what you're going to hire. I have. Yeah. But yeah, I said to him, he said, he's in the first place. He's taking the mic. He said, no, I'm really not. He said, you've got no marketing. You've got no, nothing to pay for. So it's, it's great. It is. But it's not, it's quite unheard of, but it can happen. Yeah. And yeah, like I said, I chalked that up to specializing, you know. And not everybody wants to do that. Or, you know, right. But I'm not into having loads of farm contracts. I can assure you. Right, right, right. I do too. And they're not, they're okay. They're not like farms get muddying. But oh, also, sorry there. Jason says, that's pest control. He hasn't got a website. He mainly has word of mail from the local trading standard site. Can't do it. You can. Absolutely. But obviously, Jason's been around a long time. He's got a reputation. Outside, he's starting out. He's struggling a bit. He's what's right. Right. And, you know, really, like when I think about, when I think about what makes for good marketing and like, what the result is, like even before growth, it's really about predictability. You know what I mean? It's about like, do you know, do you know, you've got enough flow coming in each month right in order to make bets in order to make decisions in order to, you know, and so if you've got that after being in the industry for a while and building up reputation, like that counts, you know what I mean? But if you're new to the game, you know, you need predictability. Right. Otherwise, you're going to get chewed. I mean, I've never run a pest control company, but I've run several companies before without that. And I got chewed up, you know, and I burnt out. That's that's fair, guys. Do you want to think with, um, do you do any social media aspects of the business or not? We don't just because, you know, we specialize in our lane. But I know people that run social media ads, like Facebook ads and Instagram ads and find success with it. You know, the generally you can get leads cheaper on social media, but the lead quality is not as good. Because you're interrupting people, people are watching cat videos and then they see your ad as opposed to searching for a pest control company. So it can't work, you know what I mean? But it's like I know that it's going to, it requires more resources from your sales team or you know, as a salesperson, because you've got to chase more leads, you've got to qualify more leads, you know what I mean. But if you're looking for volume, it's cheaper than Google. It's just at the end of the day, I don't think it's as efficient. No, I mean, it worked. Some people have major success. Yeah. Some people don't. It's not, it's not easy because I don't know if you have heard of, I watched a lot of Gary V stuff. He said, he heard Gary V. Of course. I think he said a lot of people give it a month and say, Gary V wrong. He says, you've got to be doing it a year. You've got to know what you're doing. You know, actually, I'm not telling you you can be overnight success. Totally. Just to get better, get good. Yeah. But, you know, it's part of it. It's a brand, a lot of people do it for brand presence. For branding. Yeah. For sure. Yeah, and what was I going to say about, you know, what I last was going to say, it'll come back to me about social. All right. It's because he said that if you've got a good organic video that gets high reach, but then take that advert and pull it into paid, paid adverts, that it will work better. Totally. Well, because he works for companies like Coca-Cola, etc. That's right. That's right. I need to say. Yeah. Yeah. No, that, and yeah, Gary V's are. audiences different, you know, it's huge and it's different than local past control, you know, family run past control business like, but that, um, that, you know, like, like even for local services, right? Like we find that if people, like, if you're in a competitive, if you're in a really competitive area, right, at least in the, in the United States, there are some huge, I'm sure you have them too. There are some huge past control companies, or in Ork and whatnot, right? And like, they do dominate, they do dominate some big markets, like in the, in the big markets where they are, right? Because there's only a few spots at the top of Google and it's going to be hard to beat terminics, you know, what I mean, in Google rankings. So where social media can be good is if it is if you're in a really saturated area and a really competitive area on Google, then, you know, you can look to social media ads to get leads and it'll be a lot less affordable, it'll be a lot more affordable than trying to go up against these big budgets of Ork and in terminics and whatnot, you know? Oh, yeah. But some of the big boys ahead, we've got Ren to kill. Right. We haven't got terminics anymore terminics. Well, we're quite, well, they were part of Ren to kill, but they got acquired. Yeah, but in America, but the UK, the UK merges in acquisitions to part of them. We're not happy. And they called it monopole. That's a good thing. They made them sell it off. Another company bought them and they kind of, the name doesn't really exist anymore. They got sucked into another big company. Right. Well, I think, I think, I think Verga bought them. And they called it, you don't see it's having expanse anywhere. You guys don't have terminites. And, and you have good anti-trust laws. That's a good thing. I wish there was more that a year, honestly. But, um, but, but, but, but, you know, you know, I say that about the big guys and like, you know, it's true, of course. And, and you'll be able to speak to this better than I can, honestly, but there's so many customers, customers out there that are looking for a family owned, they're looking for like a neighbor or a family owned thing. They'll scroll past terminics and like, because they know that they're just, they're just going to a number. They're just treated like a number, you know what I mean? So, like one of our, you know, in the, like the, the past control client I was sharing about earlier, the one in Pennsylvania here in the States, they've got terminics and Orkin there, you know what I mean? And like, they're not, they're not above them in terms of the rankings. They're right below them, but they're still getting lots of flow because people are, you know, they want a local family owned company, you know? So, right. Yeah, that's kind of, I know there's a lot of, um, a lot of family owned ones out there. I know a lot of them being bought up. I know that's a big thing in America. We definitely. But a lot of the big American companies have been, I've been coming here and trying to buy it firms. Yeah. Right. I bet as well. Because Orkin here, but they're not, they're not under Orkin, they're likely by a company. And it was say so and so company. And it was say owned by Orkin. Yeah. Well, yeah, yeah. They are here. They obviously, there must be some kind of money in it. But they are, they are starting to buy them here as well. You know, I read, or I, sorry, not read. I went to a conference, a past control conference here once at the NPM. Actually, I saw that you're involved with some past, uh, forget what it was called. But yeah, I'm a board member of the National Past Technicians Association. Okay. Great. It's telling that probably like that. I have somebody on that is part of this, is part of that as well. Well, MPMA. Well, I go to these events sometimes, you know, here. And, and I, so I remember hearing this guy speak and he was talking about the reason, like, the reason why it's such a good business is because of the residual, the recurring, you know, if you get people on the quarterly contract and whatnot, right? It, um, there's a lot of predictability in it, you know, as opposed to like doing kitchen remodels where you might get one big job this month, but next jot next month, you know, so see that is their lowest of difference, guys. They're talking about residential, quarterly contracts, homes, isn't that? That was, that was about residential. Yeah. Yeah. That was my guess. So I'll tell you something now that doesn't happen in the UK. People do not do or not. They need pest control. We have a few quarterly contracts, not that's people with service, but we did a issue and I've wanted to keep some monitoring stuff down. But period, but in America, it's every man for himself. It is when it comes to these areas, but it's not, it's not a thing you, you, you'll probably get told to wear together if you knock those someone's door and say, do you need pest control? No, no, no, no, I mean, you're not getting, you're not getting slapped on the face. So you're knocking is the worst. I mean, it's massive in America. Yeah. And it's super annoying. It's super annoying. Uh, and I don't think it work. I mean, some people make it work, but yeah, no, it's not what I recommend to people, uh, that all. But, but, but like a lot of times people will call for a, for a service, a one time service and then, you know, they'll, they'll turn them into a monthly visit or quarterly visit, uh, quarterly, usually quarterly. But, but no, not door knocking. I hate door knocking. You're not on your door. You're like, I don't want to pay if you kind of thought, now you're like, I need pest control, but I could do you a favor. You've been free pest control. And no, I know whenever I need work done on my house, I'm like, I'm doing research ahead of time who's coming over and I'm like, they need some help I can tell. Yeah. Thanks. KKR pest away for joining the chat. You'll find this episode quite interesting. I know you've joined a lot away through, but if you watch this one, especially towards marketing, getting self out there, you really find the information valuable. This is the chat that was asking me about what to do. He's not been going very long. So, yeah, you can roll back and there's a little bit of information that we've got. Google profile, five star reviews, Google guaranteed, local service ads, great place to start those three. Great place. That's right. I think exactly the one. But, um, is there anything else you wanted to cover? You'll cover. Well, just, you know, I guess just the just to go on that last bit, right? I talked about kind of the first three things to do if you're trying to get more visibility on Google and AI search, right? That's a complete your Google business profile. Get five star reviews, set up those local service ads, which are paper lead, meaning that, you know, it's you're there's not much risk because you're only paying when you get leads. The other thing is that it only takes a couple hours to set up yourself. You don't need to hire an agency to do that for you, right? So you save money from not having to hire people and you can still get leads through that local service. Google guaranteed, right? If you want to kick it up to the next level, right? Then the next most important thing you can do is to get a website a local and and to have it locally optimized. So to make sure that the the information on your website is speaking to your services in your specific area, right? And then you can look at doing like ongoing content, you know, creating new web pages and blogs and then the other big piece of SEO is it's called off. It's called a backlink. So it's getting other websites that Google already trusts the link and reference your website. You could think of it like press, but for Google purposes. So anyways, those are more technical, those are more advanced. They're more like ongoing services. That's to really grow, right? But if you're in an area where it's not super, super competitive, you're like, you're not in the heart of London or something like that. And you've got a strong Google business profile that's filled out well and has some of your key phrases in there. You've got lots of great five-star reviews. You've got local services ads running and you've got a locally optimized website, right? Those four things are going to be, they're going to get you off to a great, great start. I don't know, cheers for that. I've got a question for you. So I do. Yeah. Do you think it's worth mentioning in my, in my pest control business website about my podcast? Do you think it's worth doing? Putting it on in a blog or do you think it's worth mentioning it? I know it's, I know it's energy-focused one, but someone told me that that would make it would help for something. I don't know if it would definitely help. Again, it would help the out, like you mentioned this earlier, that trust and authority are a big thing that the algorithms look for when they're looking to recommend someone. And so if you've got, you know, I wouldn't put it like front and center, but, you know, a page about it or a blog about it, even a page about it that you can link to is, it would be good. And it would tell, it would tell the algorithms, the search recommendation that, you know, your company is an expert in this industry, right? And you, you know, and if you're, like another thing you can do is you can take the transcriptions from the podcast, you know what I mean? You can use AI to turn it into a transcript. And then you can put that into chat at GPT and say can you just write a short little blog from this transcript and put that on your site? It's not gonna tie directly to people searching for your service 'cause we're talking about all kinds of things and we're not talking about OGM right now, right? But it is something to have to show Google and the algorithms that like you're an active business, you're constantly putting out new content, you're an expert and a trusted authority in your industry. So it's not, I wouldn't say it's like the highest priority thing you could do, but given that you're already doing the podcast, I think it's worth adding on to the site. - Oh, cheers, I'll do that 'cause someone told me it would help, but yeah, I'll do that, I'll do that for you. - Yeah, yeah. And then the other thing I would recommend you may already do this is in your descriptions of your podcast, like when they go out on Spotify and Apple and whatnot to link to your website because again, that's another one of those signals when Google and search algorithms see that, that's another thing that they use to say, okay, like this many different people and this many different authorities are linking to OGM, they must have something going on, let's look at them more, you know what I'm saying? So would you say, link that to the blog post on my OGM, I haven't actually got a pest perspective website yet. - Oh, no, not a pest, yeah, no, you don't have to link it to each blog post. No, just, you know, in the description of your podcast, link to the OGM, pest control, you know, at the bottom. - Okay, yeah, yeah. - All right, I will try that then. - Yeah, yeah, yeah, yeah. 'Cause I have obviously, I think they've got associations I with in the CPD bodies that have been to them. - That's good too. - Yep, I'll have as well. - Yeah, it's funny how much, you know, again, you think of Google as a recommendation machine. - Right. - Think of ChatGPT, it's just a recommendation machine. And if you think about what they look for when recommending to people, it's similar to what people look for when recommending to other people, right? Trust, authority, reviews, reputation, authenticity, you know what I mean? Are you a leader in this industry? So it's, the fundamentals, you know, haven't changed that much. It's really about trust and reputation, authority, right? Both for the algorithms, for the people. It's just the algorithms, there's a bit more of a technical, there's got to do, you got to do more technical stuff to do it, right? But at the end of the day, it's saying to them, like look at all the different trust signals we've got, right, you should trust. - Yeah. - Yeah, no. - Some really good advice that you're giving. You're giving some, it's only a thing, I always shoot a lot to cover on this, and you can't just subject. So, how do I think so? I really appreciate you having me on. - No, it's been a long time in the making, 'cause at first, we were in contact when I forgot to reply, then we got back, and I sorted it, and I wasn't sure whether this podcast could happen. I don't mean to date me, 'cause I normally, I'm a lot more prepared. I don't know if we put the event for the day. I don't have it advertised, but that's my fault for not emailing you really. - Oh man, no worries, the end of the year. I would look forward to this new seat, you know, like the end of the year is always a million things going on, and I feel like by the end of January, and just till January, you're recovering, and getting the new year set, but then by like February, March, things really start picking up, and people lock in, so. - That's good. - So if you wonder what that code is at the bottom, I've just put up, people in the UK that do a DVD, a skin called the British Press Register. So, when the people go in and use that system, they go to CPD training, look on this episode, and you'll need it to ask you like different codes. You need to type this one in, two, three, zero, nine, and you'll get your, it'd be one point, within a year and a half. But it's all learning towards, you know, helping people. I'll leave that up till the end. But yeah, so thanks for coming on. I will link you in your website in the description. It's on your LinkedIn, isn't it? Your website. - It is, yeah. Just heck your, you're not as active as I thought you'd be. - I know. - All LinkedIn. I was like, I was like, oh no, you did, but you did, actually, you were all. - Hey, I posted, I pulled hours ago. - Oh, I was a guy who you did actually, four hours ago. - Yeah. - Then it was three months ago. Come on, so. - I know, I don't, you know, we get most of our business from referrals, and also SEO, people find us through, like people call me through, because the chat GPT recommended us to them, right? So we get a lot of our business from SEO and-- - No, I mean, all this stuff, it works, it works. I mean, I've never got an ounce of work off LinkedIn. Never. - Yeah. - Yeah, it's a different thing. - Well, it has got me contacts within the industry and really helped me. - Oh, yeah. - It was just podcast and-- - Totally. - So it has benefited me. - Totally. - Well, in the sense of, that's control work, but in terms of the industry, yes, massively benefited me. - Yeah, yeah. No, it's a goal of mine this year to do more LinkedIn, you know, just to at least just start sharing a bit more and connecting a bit more on LinkedIn. But, you know, there's so many different things to do, and so many different things, competing for your attention. I'm trying to just focus in on a few things that I know will work best for me. - Exactly. But I have lots of other things to say that is, but no, thank you. - Oh, I've got a cough, I've got a cold in a minute. But thanks for giving me time on this Tuesday night. - Absolutely. - And thanks. And if you need to get hold of the game, I will put, once it's up, I will change the discutery and then put his website in and contact details. I'm putting a few more links in, get a backlinked. - That's right. - I will, but please check out all the information in so it's an art spot, Greco's. This was a new angle for the podcast. So, thanks for reaching out in the first place. - Thanks for having me. - Yeah. - So yeah. - All right. Yeah, cheers, John. - Thanks everybody for listening. - All right, and thank you. - Okay, take care, John. - Bye.