Go back

Part One: How Nuisance Streamers and Rage-Baiting Ate the Internet

1h 24m 46s

Part One:  How Nuisance Streamers and Rage-Baiting Ate the Internet

This episode explores the rise of "nuisance streamers" like Shud the Builder, who use live streaming to provoke anger—especially racial slurs—to generate attention and profit. The phenomenon is rooted in long-standing human impulses like road rage, amplified by social media’s algorithmic design that rewards outrage. Shud the Builder, after a racially charged incident in 2024–2025, transitioned to public provocations, aiming to provoke violence and make money through donations and content that inflames reactions. His actions—including a 2026 incident where he shot a black man, Joshua Fox, after confronting him—demonstrate a dangerous evolution of online behavior, where anger is not just a reaction but a strategic tool. This behavior is tied to the broader influencer economy, valued at $250 billion, where attention equals income, and young people increasingly see influencer status as a viable career. Scandals, like the Minnesota woman accused of calling an autistic child a racial slur, show how outrage can be weaponized to raise massive funds and gain fame. The episode traces this culture to early internet pioneers, such as Jennifer Ringley, whose live streams laid the groundwork for modern content. It argues that the rise of such behavior is not accidental but systemic—deeply influenced by digital platforms, attention economies, and cultural shifts, especially under the influence of figures like Donald Trump. Ultimately, the episode warns that when technology enables provocation and violence as viable forms of commerce, society risks normalizing harm under the guise of free speech.

Transcription

15649 Words, 84636 Characters

English
(upbeat music) - Cool, sir, media. - Welcome back to Behind the Bastards, a podcast about the very worst people in all of history. And we have a very special episode for you this week. I've been, I've been burning the midnight oil because we have as a guest this week, my old boss and current New York Times best-selling author, several times over, Jason Pargin, Jason. Welcome back to the show. Thank you. I get so nervous doing this show because of the subject matter, it seems like it's so easy to fall into saying something to be taken out of context. Like, well, now that is one thing I admit, I do like about Bill Cosby. (laughing) And then one of my enemies is gonna pull that out. And then I'm sitting here trying to launch a book and they're gonna put that all over TikTok and Reels because it's not, it's out of context. Like in this episode, if I say the phrase, I'm not saying I'm gonna say it. But if I say the phrase, I'm kinda glad that guy got shot. Don't, don't pull that. It's illegal for you to pull that out without including the context. I will take you to court. There is one guy who you'll be glad get shot in this episode. So, at least I'm glad. Look, I'm willing to admit it. Jason, do you wanna give us a plug for your latest book? That's coming out up top. Now, let's plug your book. - Sure, it is book five in the John Dyes at the end series that some of you will be familiar with. In the title is, there are no giant crabs in this novel, a novel of giant crabs. And it should be available probably when you listen to this. - Yeah, at least in e-book form. - We're hoping. It's not familiar in the book industry. There's issues with paper shortages. I guess there's some disruptions to things in the world to supplies of all things from all countries. - I've heard about that. - And I don't wanna act like I'm the worst victim because I think Parvett has to do with fuel prices and diesel prices, which I think is due to wars that have killed many, many people. Don't want to act like, again, don't take this out of context that I think I am the greatest victim of the wars happening all over the world. I realize I'm one small part of all of this. But anyways, in theory, the book should be available by the time you listen to this and probably almost any format. And if you listen to this many years from now, may not be available again. Who can say? - Who can say? We're all potentially making lost media every time we create anything, you know? - Well, yeah, you said that I was your old boss at crack. There's no evidence of that. - Yeah, not anymore. - All that stuff has been deleted from the site. There's no evidence either of us ever worked there. - Years of work just gone. - Which is crazy because I successfully predicted every single thing that has happened since then, and now there's no way to approve it. - That's right, that's right. Like right down to a couple of weeks ago when the brewers won that latest game, you know? You got it all. - Did a whole calm about that. - People thought it was weird. You were writing a lot of articles about Milwaukee sports, but now who's the fool? - Now who's the fool? - Still me. - There is evidence. - It's just, you know, protected by hip-hooks that's in your therapist's log. This is an I Heart Podcast. - Guaranteed Human. - I'm Melissa Jeltsin, host of The What Happened to Her Podcast. We're kicking off the season with the Sandra Birchmore story, a case the police wrote off as a suicide in a snowstorm. Her family never bought it, and the man they suspected wore a badge. You never know who that devil is because he's wearing a disguise. Sometimes it's a police uniform. - And you can get access to all episodes 100% ad-free with an I Heart True Crime Plus subscription, exclusively on Apple Podcasts, available only to I Heart True Crime Plus subscribers. So don't wait, head to Apple Podcasts, search for I Heart True Crime Plus and subscribe today. Lisa, tell them about our new show. - We have a new podcast. It's called Don't Lie to Me. I'm Lexi Iwanyu, where two best friends, 22 years apart, but so close at heart. - And I'm Lisa Julio, the old one, which means we have wildly different references, occasionally different opinions, and at this point in my food days, I've lived it all. - Now in my 30s, being the founder of New Shoes, good taste is my business. - Listen on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. - I'm Lacey Mosley, author, actor, stand-up, comedian, creator, and host of Scam Goddess Podcasts. The True Crime Comedy Podcasts, all about robbery, fraud, and those who practice it. Each week I bring on an amazing guest. - Ooh, I scam them. - What? - I could talk to you for an hour. - You're a generational yapper, like me. That's why I had to make yapping a job. - And now you can catch full episodes of my show on YouTube. - Start listening to Scam Goddess on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. - Scam Goddess! - How do you know that cloud won't become manipulative? - This is a constant worry. - And you can actually catch the model thinking, I think X is actually true, but I'm gonna tell the user why. - I'm Walter Isaacson. I'm my new podcast, The Builders. I'm going inside the minds of the people shaping our future. Listen to The Builders starting October 13th on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. - It's all just a joke. What is the value of these women? - I'm Bridget Armstrong, back with season two of the podcast, Curse of Miss America. We're talking to participants, whistleblowers, and people who say Miss America didn't live up to their promises. - He looks and he goes, "You don't look like you suffered "in the eating disorder." - I never received a scholarship and I need to pay for my student loans. - Maybe this is the meta question for the podcast. What is Miss America at this point? - Listen to The Curse of Miss America on the I Heart Radio app, Apple Podcasts, or wherever you get your podcast. - Jason, you came to me with the kind of pitch you wanted to hear about this week, right? You wanted to hear specifically about like some of these guys, they generally get called nuisance streamers, right? Or rage-baiters? - Well, I heard about it on the news because it happened here where I live in the great state of Tennessee. And they were talking like I should know what this is 'cause they're like, "Well, you know, this guy did his thing "where he streamed himself going into a restaurant "and then shouting racial slurs at this death." And then shot himself, I don't know, you're gonna get in the story, probably. - Yeah. - And then they're like, "Well, you know, he's a nuisance streamer." I was like, "He's a. " - What? Is this another cyberpunk thing that has come true? Is that what's happened? (laughing) - That's actually where my script starts, Jason, because in 1992, Neil Stevenson published the novel Snowcrash, which in the years since has been credited with inventing or at least predicting MMORPGs, social media, cryptocurrency, almost every mainstay of our modern digital life, right? It really is a pretty remarkable book, like it's impossible to overemphasize how influential Snowcrash was. In part because most, if not all, of the people who coded or otherwise created all those things, did so in part because they read Snowcrash's kids, right? So there's a lot in that book that might stick with the reader, but the main thing that stuck in my mind after reading it was the concept of a gargoyle. These were side characters Stevenson included to illustrate the dangers of digital addiction. Quote, instead of using laptops, they were computers on their bodies, broken up into separate modules that hang at the waist on the back, on the headset. They serve as human surveillance devices, recording everything that happens around them. Nothing looks stupider. These get-ups are the modern day equivalent of the slide rule scabber to the calculator pouch on the belt. Mark and the user is belonging to a class that is at once above and far below human society. And we're talking about those guys today. But see, this right away, this is fascinating to me because you have one of the subjects I know we covered it back at crack, not to keep mentioning crack, which again has none of our works still on it. But the concept of technology making a new kind of crime possible. Yeah. Because you think about like when the telephone was invented and then five minutes later, the prank collar pervert. It's like, wait a second, I can use this to call women. Yeah, I can make people uncomfortable. And then pleasure myself over the phone. I've been waiting my whole life for this. Finally, they invented the thing that's gonna let me exercise my specific. And like here, the ability to stream from the street to where walking down street, you can get upload speeds that can keep you live streaming while you're doing God knows what. That's brand new. And it's like there's a type of person who have been waited their whole life. Like here's a new kind of mistriff I can do that technology, thank God, has enabled me to do. Yeah. I mean, this is what I like about AI because there's actually no way that can be misused. No, no, thankfully we finally invented a technology that has no downsides. But yeah, it is, it is interesting. I remember when I first went to my first CES around 2010 or 11, which is the big consumer electronic show in LA every year. They had people who were like streaming live video from the show, but it was a whole backpack. Like their rigs were like 30 or 40, and this is just in like 2010 or something, right? It's not all that long ago. And yeah, now you can do it on your phone and it's led to a bunch of different kinds of content. There are just a lot of people who just live stream their lives and aren't trying to like, fuck with other people. But there's also an increasingly popular kind of content for live streamers that just focus on it. This is around pissing people off, right, like what you're doing is going out in public to make people react angrily to what you're doing or to make them look like fools or to make them scared or uncomfortable, right? Well, I, here's where I think it's really important to clarify, because a lot of them call themselves prank streamers, where they talk like they're doing and what they do it on jackass or what John Green did, but it's like, okay, it's not a prank to just run up to somebody and start screaming racial slurs in their space. No, you've got to have some element of like a setup that would be fun for somebody. Yeah, like it, and that's, that's actually what's most upsetting to me, because I think we'll get into this. This is fun for people, but not in a way that I think is, is a positive development for society. The fact that people are having fun with what these folks are doing is a pretty dark turn for the old human race, although not an unprecedented one as, as we'll discuss, but there's this kind of content. These guys, they, as we've said, they go by nuisance streamers. Some people call them and the type of content they're doing, it also tends to be called rage baiting, right? And rage baiting isn't just, you know, people streaming. It's a thing as we'll talk about. People have done online forever, but probably the most relevant example of the nuisance streamer archetype in the United States right now is Dalton Levi Etherley. This is the guy you asked me about at the start of the episode. He's better known as Shud the Builder and Etherley's origin story is unfortunately about what you'd expect. He was in a car accident around 24 or 24 or 2025, like late 2024 or early 2025. And the other car was driven by a black woman, I think she had her family with her. And they wound up like having an altercation afterwards. And she takes a picture of him during it where he's holding his cross out the window and she says that like he's shouting racial slurs at my family, right? He's shouting the inward at them over and over again. Shud would later claim that he hit them with a blessing because they were throwing drinks at his car. I don't think there's any real evidence of, I mean, this wasn't like fully documented. He's not streaming. So it's a, I don't know exactly what happened. But the interaction, the picture of him went somewhat viral because Etherley was very obviously being an asshole in this situation. And he was fired from his contracting job. So he's, he gets in this public altercation with a black person. He starts shouting racial slurs and he loses his job. And within a few months of this, he decides to adopt the name, shut the builder online and start live streaming, right? And the specific thing he's doing per one arrest affidavit was filmed content including racially charged content on social media with the expressed goal of provoking rage. He would do things like a cost strangers by walking up to them and like saying relevant racial slurs on camera. And his goal was to provoke reactions primarily from black people, which he branded "chimpouts", right? That's like the, the, like the thing his, he was like that his, his content was usually like filed under in social media. It's what his fans came to expect. And he did a lot of other infuriating stuff. On May 11th, 2026, Chud dined at a restaurant in the Nashville area. He racked up an almost $400 bill. He loudly and disruptively live streamed at his table until staff told him to stop. And at this point, he, per an affidavit, grew disruptive and started making racial statements, yelling and screaming. He began to insist he would not pay if you are kicking me out and then he left the restaurant. Because that's like a $400 theft, the restaurant called the police and the police find Chud on the street and arrest him. Days before this happened, he had posted a video of himself macing a black man and screaming the inward at him in response to that guy knocking a hat off his head, which I think was in response to Chud saying racial slurs in public in order to make money, right? So charming fella, right? This is an interesting career pivot for a former contractor. But he makes pretty good money doing it. Chud is mostly streaming on kick, which is a website we'll discuss in more detail later. But in short, it exists because Twitch, which is like the first of these live streaming services started kicking streamers off their service when they did stuff like this, right? And so kick is the free speech alternative, right? Like this happens with other social media stuff. It's like gab or something like that, you know? Since his streams were long and largely boring, he monetized them primarily through a complex content ecosystem that will summer kind of describes this very well in an article for the Bullwark. Etherleaves rise has been fueled by clipping accounts on social media, which take the hours of streaming he produces and repackage his most incendiary moments into shorter videos, right? So he films these long videos and his fans. I think maybe people he pays clip out like the most offensive segments and put them up on short videos with like his cash app or his Venmo or whatever in there so people can send him money because he made someone uncomfortable by shouting racial slurs in public. That's his business, right? That's how Chad makes his money. Okay, I have eight or nine thousand questions. Sure. Yeah. We don't know how much money he makes off this, right? We don't know how big his audience is. We have some evidence. He raised $65,000 before the event we're about to talk about the shooting. He raised like 65 grand in a crowdfunding campaign and he also launched a meme coin, a dollar sign should, which I imagine made him some amount of money. I don't know how to tell there, but he made it. He was raising a good amount of money. I hate every word you just said. Yeah, it's not great, but he's making it not insignificant money. I'm trying not to make your episode sad. I know people don't they're not tuning into podcast because they want to be sad for the rest of the day. Sure. I kind of thought this is a quirky kind of a weird subject. It's like, you know, not like people are dying here. But so far, this is the saddest thing I've ever heard in my entire life because it's depressing. Yeah, it's too depressing. Something so much of this could only, like I assume he had an NFT at some point, probably maybe he didn't get a little late for that, honestly. But there's like this vein in the economy that you can worm yourself into, but only if you've done something extremely terrible. And it's like this rebound effect of, because I don't know, like if he was on the show, in fact, let's bring him on now. Yeah, let's get shut in from the waiting room. But if he was on the show, would he describe, would he describe this as like, well, it's a free speech thing. I'm, yes, it's, I want to prove that speeches because I feel like there's no place or time where saying certain things in somebody's face would not get you struck by that person. And I'm not saying I approve of that. I don't get into many fist fights in my life. But it is a very normal part of human interaction. Somebody's out on the bat and you start screaming slurs or whatever. At some point, they're going to shove you or hit you or do something. And if you call a police, they often will not sympathize with you for instigating that. Like they recognize, no, that's, I'm sorry, like that's, that's an expected outcome of what occurred here today. Have that clearly being a giant asshole. Yeah. This is not a free speech issue. This is like living among other human beings. And he knows this, like, like, he'll getting hit. That's the goal of the stream, right? Yes, yes. That's where he wants this to go. It's unfortunately even darker than that, right? Because he does. You were right. Like when he's, he showed up on info wars and he's, he's showed up on like Gavin McGinnis, the Proud Boys founders podcast or show or whatever. And he said, like, it's a free speech. I'm trying to reclaim the inward for white people, which like reclaim, you know why it was developed originally, right? Like he does. I'm sure. But the fact that there's violence, right? And the fact that he might provoke violence by doing this is part of the point, right? Will Somer and his article describes it as like a boomerang effect. Etherly will say deliberately and do deliberately infuriating things to provoke a response, ideally from famous people online, right? Which then draws more people to his content and more attention to his work and attention is money. It doesn't matter if it's good or bad. It's just money, right? And he's, he's been making pretty good money. And he's made it very clear for at least several months prior to what happens that his ultimate goal was to shoot and kill someone over this. In December of 2025, he posted to Twitter, series finale is dead chimp on the pavement and you monkeys rioting when I walk free. So that's not coded, really. Okay. Like, yeah, I know that somebody, I know there's places online where people discuss these episodes. Somebody's going to say the word part of the problem because we are now, we're now giving this guy publicity by talking about him. But this is the paradox that people like him exploit because you have a choice of either not talking about it. And then it just stands on its own or talking about it. It's like, well, some there's at least one chud in the audience who's going to say like, oh, actually, think that sounds hilarious. I'm going to go, I'm going to go listen to it. But in theory, this, this thing in society where you kind of have to acknowledge and denounce bad behavior, but also you're shining a light on it and then the way the attention economy works, you're also letting them profit from it. In theory, somebody could ride that all the way to the White House. Yeah. Just saying a series of outrageous things every single day and just dominating news coverage and then till suddenly your president and like that's my, you know, my cyberpunk hypothetical, God knows it. It would never happen in the real world. But yeah, that's, that's the whole point, as he knows that there's no, there's no good way to oppose this because if you want to say, like, well, just don't feed the trolls. It's like, well, that's fine with that too, because he's eventually gonna find somebody. - Yeah, there's a world full of people and you're running around shouting in their faces. Someone's gonna react, right? There's a lot of people who make livings in some version of this. We have some streamers in Portland who will show up in protest and do stuff like literally put their cameras on people's bodies like to provoke somebody to hit them so that they can then crowdfund that like, I got attacked, you know, for like, well, you were, like, it's not that good that you got attacked, but you were trying to get attacked, right? Like, that was the purpose of you being here. - And I've heard of something called First Amendment Auditors. - Auditors. - It's like, is that those people are you talking about different people? - I would say First Amendment Auditors, there's a spectrum because some of them are doing stuff like showing up and protesting in places that you're supposed to be allowed to like have a sign or something and if they get arrested, they're suing the police department. There are some people where I think there is more of a justification, right? But this is, I mean, shut is well past that line. He is talking specifically like my goal is to provoke someone to attack me because I always have a gun on me and I will shoot them, right? Like that is a real, the fact that he stated that outright is a very different, I think, wrinkle on this and that there's money in being that kind of guy now is a really different, like that is new. That was not the case, even a couple of years ago, I wouldn't have imagined that working as a business. Like usually you would have had to like hide a little bit what you were doing, but Chud's very open about it. And on the afternoon of May 13th, 2026, two days after he was arrested in Nashville for ditching out on that bill, etherley was in Montgomery County Court over a failure to pay $3,000 owed to a credit card company. Outside of the courthouse, he started streaming and doing his usual thing, saying racial slurs and stuff. At which point a man named Joshua Fox confronted him and Chud alleges this happened. He said, you start saying all that chimp out shit to me and I'm a hit you and he hit me. He started wailing on me. And even after I had to defend myself by shooting him, right? So that's what happens. He's the Fox is a black man. He's like yelling racial slurs, Fox walks up to him and strikes him and he pulls his gun and starts blasting. He shoots Fox a disabled veteran and father of three three times, thankfully Fox survives. Several of his shots miss and ricochet off walls. This is a crowded area. He could have hit numerous bystanders. And he also shoots himself due to the fact that he's just generally not super competent with a gun. And yeah, so that is the one shooting. I don't feel bad about here. He's currently being charged with a bunch of crimes, including attempted murder. And we'll talk a little bit more about him in part two. But as you said, I don't want to focus on this specific chud, chud for this episode. He's not worth that much attention. What's much worth more worth discussing is how did we get to the point where this guy decided confronting random black people with racial slurs and waiting for an excuse to murder them on video was a good career move. And how did we get to the point where he has, as a spoiler, raised hundreds of thousands of dollars as a result of this, right? 'Cause that's where we are right now. And that's what I wanted to kind of unravel. One term you'll hear used repeatedly in conjunction with chud and the other nuisance streamers we'll talk about this week is rage bait. Rage baiting content is one of the pillars of modern social media. Because all algorithmic social media prioritizes making you angry in order to keep you engaged, right? It is a part of the business model. Anger is a thing that keeps you on the site, right? Like the more you engage, the more people, the more they can put content that pisses you off that you wanna argue with the longer you stay on the site. Like it's everyone's business model one way or the other. Some sites like Elon Musk's X reward people with direct cash payments if they generate rage effectively enough. The phrase rage bait, which the Oxford University Press voted, it's word of the year in 2025, actually has its origins on the pre-social internet. New York Times journalist Jennifer Schussler traced it back to 2002, quote, "In a post on a use net discussion group to describe a particular kind of driver reaction to being flashed by another driver seeking to pass." It's when someone tries to pass you and the driver gets pissed off and tries to block them for some completely illogical reason, right? Like you're just trying to piss off the other driver, basically. I doubt that's relevant to the term's modern popularity. This strikes me as the kind of word that was reinvented from first principles to describe modern online behavior. But the fact that it came into existence decades earlier to describe an offline behavior is relevant. It is important we acknowledge that the impulses which make rage bait and content popular and make guys like Chad able to make a shitload of money don't originate online. They've always been with us, right? This has always been a piece of the human experience. - Also, you wanna hear a really weird theory. So you can take two people walking down the sidewalk, side by side, and they are very friendly with each other. If one bumps into the others, like, oh, excuse me. You take those two people and put them into two separate cars in traffic. And now they will casually try to murder each other because there is something about being in a car behind a windshield that other person is not a human being. They are an obstacle. They are your enemy. You have no charity toward them. You have no grace. There's something weird about a windshield and a screen on your phone and how you view other human beings that is different than if you were encountering them face-to-face, standing in line at the grocery store. You would be much more forgiving, but the moment you have that gap between you - You just wanna kill them. So the fact that the idea of rage baiting comes from road rage, not that different of a phenomenon. - No, makes complete sense. The most logical thing around the presidency is that we do not allow presidents to drive. Because if any president had the chance to get behind the wheel, the nukes would already have been fired, right? I would shoot that every time I've been in traffic, I would drop a nukes, right? Like on me, you know? - I literally did know the presidents were not allowed to drive, but yeah, makes sense. - No, presidents. - Yeah. So it's also equally worth acknowledging, in addition to the fact that these impulses go back further than social media, that making a nuisance by pissing your people off has a long and storied history online well before the dominance of social media. Jason, you and I both came up writing for the internet and from my earliest days, I remember comment sections being hives of scum and villainy. Back at Cracked, one of the first and most futile pieces of advice we would give new writers is like, don't necessarily read the comments, right? There's going to be, there's going to be fans in there, but there's going to be people who are there trying to troll you too, right? Like, that's just the thing that happens with a comment section. And, you know, I, we didn't know it at the time, but I think our struggle with and about commenters, and this is a bigger thing than, you know, the old place we work. This is just like, people know this about internet comments. There's always people who are there just to try to piss other people off. And I think that that's kind of a prelude to this cottage industry, right? You can see some of the impulses that wound up feeding into this there as well. Nucent streamers and other rage baiters are part of the influencer industrial complex. And it's hard to get accurate estimates of the size of the influencer economy, as it's often called, but in October of 2024, Goldman Sachs estimated it as a $250 billion a year industry. Now, that, because sometimes you hear that and you think like, oh, so that's all like, people trying to sell stuff on TikTok. It's not quite that. I think that this is also referred to as the creator economy. So a lot of people get lumped in as influencers who in an earlier age would say, well, that's a musician, right? That's a writer, 'cause to some extent, anyone who wants to be a creative person has to have that degree of like social media, like you have to engage with people, right? You have to be able to build a fan base. It's kind of, you know, necessary. But a big chunk of that is people who are making their money with their primary marketable asset, not being a thing that they do, but being just their relationship with their fan base, right? That's kind of the purest example of the influencer economy. Someone who is famous because they're an influencer, as opposed to, well, this is a musician who I want to listen to or this is a writer that I want to listen to or an actor, right? Like this person is just an influencer, you know? I don't really know what chunk of that $250 billion a year are people like that, but it certainly seems to be growing, right? - And so many of them just came from the world in terms of influencers of just like reacting to video games or reacting to, 'cause people will ask, "Well, what does Aswin Gold do?" And it's like, well, he was a world of warcraft streamer and then pivoted to just watching videos and reacting to them. But when you go on these streams, these twitch streams or whatever, it's people just sending the money. - Yeah, yeah. - And then they to have their name read on the stream, like, "Oh, whoever has some $150 things for the donation "and they're sending money to millionaires." And it's people like sending a significant chunk of their meager paycheck from Chipotle to a guy worth $100 million. And that's how it works because-- - Baffling to me, yeah. - I know that part of it is I'm too old to understand this because it's kind of new, but when I was a kid, and you bought an album from Rockstar, you got an album. The idea of just mailing an envelope full of money to Nirvana and saying, "Hey, split this up among the band. "What have been crazy to me?" - Yeah, it's really strange, but it is, like this is the dominant form of like influential media, certainly for the very young, right? There's a reason this particular kind of relationship is so valuable. From 2019 to 2023, the number of Gen Z and Millennial respondents to a morning consult poll who describe themselves. as trusting social media influencers, grew from 51 to 61%. 57% of young people listed their dream career as influencer. Unless I be seen as taking shit on the youngs, 41% of a morning consult survey of 2,204 adults listed influencer as a dream career, right? Like, this is pretty much the most commonly desired, like, life path for people right now. Uh, the data is pretty consistent. Okay, but here's the thing. I, in my current life right now, sometimes struggle to explain to people what I do for a living. And in fact, sometimes I lie. Yeah. But at least in my case, if they Googled me, it would come up like, well, he's an author. And then he's on, he went on social media as part of his being an author. And then I, hopefully, they would not notice that actually, the entire audience is now tech talk and reels. And hardly any of those people read my books, whatever. But, but at least it's legible what I'm doing. If you are somebody like Chud the Builder, and people ask what you do for a living, what does he, other people, I think influencer, there's not a lot of, you know, we need to go to ads. But I, I think kind of to put a bow on that, I don't think it's a stigmatized profession, really. Like certain, I think what Chud's doing is, but I don't think influencing is anymore. Right? Like, it's deeply desired. And we'll all sit with that while we listen to some ads, because this is totally different from the thing that we're talking about. I'm Melissa Jeltsin, and in my new podcast, what happened to her, I'm bringing you new stories and conversations every week. Stories about women whose deaths were too quickly rolled a suicide. She was starting to get worried and get scared for her safety. Stories of survival. The only difference between me and her, frankly, was a little bit of luck, because by all rights, I should be dead. Cases that everyone else called closed. They can't convict her, right? Like, she has so much evidence. These stories all start in the same place, with a woman failed by a system that didn't believe her, that didn't protect her, that didn't see her. No child should ever experience that. And we were babies. She did all of these grave things, and came out and spoke about it, and he got a year. I never know who that devil is, because he's wearing disguise. Listen to what happened to her on the I Heart Radio app Apple Podcast, or wherever you get your podcasts. I'm Hamza, and I'm Martin, and we're the host of Out of Character. It's a podcast. I know there's a lot of them going around, but why should you listen to ours? Well, we're only the best podcast in the entire world, and we talk about pretty much everything under the sun. For example, music we're listening to, underground music, trending music, drama in music worlds. Yes, sometimes we even talk about just everyday mundane situations in our lives, like the cool Uber driver we just had, or the food we just say that is surprisingly delicious. Or we'll talk about the Med Gala and the looks that they wore. Are they awesome? Are they trendy? Come find out. Because our opinion matters, and so does yours. And this is a place where all of our minds can come together and connect. So what are you waiting for? Come connect with us. Listen Out of Character from Will Ferrell's Big Money Players Network on the I Heart Radio app, Apple Pods, or wherever you get your podcasts. Lisa, we should tell them about our new show. Oh my God, Lexi, we have a new podcast. I'm Lexi Iwanyu, we're two best friends, 22 years apart, but so close at heart. And I'm Lisa Julio, the old one, which means we have wildly different references, occasionally different opinions. And at this point in my 50s, I've lived it all. I'm not gonna get any worse than fighting. That is wild. I learned that about you today. Now in my 30s, being the founder of new shoes, good taste is my business. And I've always got something to say. If men were just honest about this, there would be so much more peace in the world. We're going to talk about dating, relationships, beauty, getting older, and a little wiser. We're best friends, but we don't always agree. Because you told us how accommodating you are. Obviously, I would do what I think I could do to fight the fight, but there's only so much fight I can fight. Don't lie to me. Don't lie to me. Don't lie to me. Don't lie to me. Liar. If there's a million times more digital intelligence than there is biological intelligence, it's hard to imagine humans being in control in that scenario. I'm Walter Isaacson, host of the new podcast, The Builders. Right now, I'm living through an AI arms race. So I went directly to the people shaping that future. Elon Musk, Derio Amade. Alex Carp, Fei-Fei Li, Palmer Lucky, because I wanted to understand what the most consequential builders believe, what they feel, and where they think this is all headed. Silicon Valley is always saying the cliché thing about the way to predict the future is to create it. Well, yeah, it's up to us. But when you say us, who's us? Is it 400 people that you know in Silicon Valley? Is it me down here in New Orleans? They're brilliant, controversial, and they're already shaping the future. The question is, who's imagination do we want to live in? This is going to determine the fate of nations and economies and the future of humanity. Listen to The Builders, on the iHeart Radio app Apple Podcast, or ever get your podcasts. I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of SCAM Goddess Podcast, the True Crime Comedy Podcast, all about robbery, fraud, and those who practice it. Each week I bring on incredible guests like Conan O'Brien, Iowa Debris, Lamorne Morris, and Nicole Byer. Ooh, I scammed them. What? I could talk to you for an hour. You're a generational yapper, like me, that's why I had to make yapping a job. And the scams run the gamut. I'm talking about scams from the 1800s, all the way up to today. I also warn you and keep you safe against scammers. Call your grandparents, tell your parents to stop clicking on links, please. And now you can catch full episodes of my show on YouTube. If there's a scam, I'm here to protect you. And I'm also here to laugh with you. So if you like fun, if you like comedy, and you like learning, and protecting yourself from criminals, start listening to SCAM Goddess on the iHeart Radio app, Apple Podcast, or wherever you get your podcasts. SCAM Goddess! And we're back. So I was talking about how influencers pretty much the most desired career among young people. It is worth noting that basically everyone who tries will fail miserably at that ambition. Right? Roughly half of the people who actually make money as an influencer and make less than 10 grand a year. But these episodes aren't about that separate but related issue. We might find this like, and I do want to note, because I also think sometimes it gets written as like, oh, all the kids want to do is like sit on a live stream and have people send them money. When I was a kid, I think a similar number of people would have given their chief ambition as becoming some form of celebrity and music or musician or actor or whatever. So I think when we talk about like how everyone wants to be an influencer, it's not so much that like they were, they find that kind of thing intellectually appealing. It's that like, it's really hard out there right now. College degrees don't get you what they used to get you. And influencers make a shitload of money and don't have to do much work. That's the, that's at least what people think, right? I think that's why it's a desirable career. It's like, well, this is a way better life than I'm going to get doing any kind of straight job. I mean, that's just a very human thing. You grow up as a kid and you see what the adults around you are doing. Yeah. And you determine, oh, that looks cool or that looks lame. Or your dad is a plumber and it's like, well, that job sucks. He seems to hate it. So if you're, if the, you grow up and the, the people you interact with are on a screen and there are other influencers, yeah, it looks like something you could do where if I was a kid, you know, I, I would see, you know, a rock band and like, oh, that would be cool to do that. But the first time I tried to play an instrument realized, oh, no, I cannot in fact do that. But that's why it's so unhealthy, too, because especially to make it clear, anything I talk about, it's worse for young girls and women because for them, when they're looking at an influencer on Instagram, it's not necessarily personality. It is looking a certain way, being a certain weight, living a certain lifestyle. And it's like, well, can you achieve that? Can you achieve that level of, can you have her skin? Can you have her hair? Can you be that level of being then where they already were thin and now they're taking those. Like all of the body image stuff, where the thing that they're doing is just being themselves. So if I can't do that, then it's not, it's not because my guitar playing was bad. It's because I am not good enough. Yeah. Because an influencer is just putting their own being and their own personality and their own lifestyle out there. So it's like, well, if I'm not successful doing that, that's a condemnation of my whole, my whole deal, where if people don't buy my book, it's like, well, who cares? That's just a thing I wrote. And I think, you know, on the core layer to that, too, Jason, is if you succeed at this, I think one of the thoughts it sort of reinforces in your head is like, well, if I'm making money at this, then I'm, like, I'm. a good person, like I'm doing good as a person, right? Whatever I'm doing is the right thing if it's working, you know, all that matters is the attention. So whatever is getting me attention and money is like ethical, right? Like that is kind of the corollary to that, unfortunately. And that is sort of what leads us to the logic of nuisance streaming. So I still have some more groundwork to lay, right? Because just talking about like rage baiting as a form of content doesn't necessarily lead us to shut the builder walking around with a concealed gun screaming racial slurs, right? You can say like Ben Shapiro in the daily wire with their liberal tears mugs, that's rage baiting, right? But it's a very different kind of rage baiting, right? And I'd be lying if I had said 0% of this show's success came from telling stories that piss people off, right? That's part of what people come here for is they know they're going to hear something horrible that makes them like angry and frustrated but hopefully informs them about the world more too, right? I don't think it's, again, not the same thing. But there's, you can see like, there's some deeply buried things that people respond to. Fear and anger are two of the big ones. That's why social media profits from making you angry and afraid, right? Is that it's, we're hardwired to care about stuff that makes us feel that way. It's the same reason that like people are hardwired to be interested in stories about serial killers and shit, right? Is it feels relevant to us if it scares us? Okay, but also there's a mechanism here where by far the best promotion for one of these streamers, the best way to break a way to break free of the platform into the mainstream is with some kind of scandal. Do you guess the first time I ever heard of Logan Paul? Yeah. He's talking about that thing in Japan. Okay, in Japan, yeah. But the first time I heard the streamer, Dr. Disrespect was because he had been banned from Twitch for some sort of conduct. It's your attention. The first time I've heard the name, it's PewDiePie. It was a shatter racial disorder in a stream. First time I heard of this guy and then you look it up, it's like, oh, yeah, he's the most famous person in the world. He has 300 million followers and makes, it's like, oh, so I'm not saying they intentionally necessarily did it as publicity, but it always helps them. It always helps. Even if they get banned for a while, because it's on the front page of the New York Times, so many people, it was the first time, so it only makes sense that eventually somebody's going to come to the conclusion, well, let's just make that happen. Yeah. Yeah. And that is where we're heading to, right? And I think the, an important piece of connecting tissue in terms of like how we get from rage baiting, you know, comments, sections on the internet and, you know, the daily wire, the stuff like Chad the Builder starts with a woman named Jennifer Ringley. And Jennifer's not a bad person, right? He's not in any way, shape or form, but she is one of the most influential people in the history of the internet that you've probably never heard of, because when Jennifer was 19 in 1996, and a college student, she became the first live streamer. She invented live streaming effectively, right? Ginny cam. Ginny cam. Yeah. Okay. So you caught this back during the, back at the time. And it was happening in life. I was there when she would go live. Yeah. Yeah. And it was a, this was like a major, you know, moment. She, she had a webcam and her dingy dorm room and started broadcasting her life all day, every day. You'll see if you're on the Netflix. We've got a couple of clips from the show. But it looks a lot like modern, like, like other than the resolutions worse, it looks a lot like modern live stream content, right? She's like doing her makeup, she's doing her homework. She's got the camera on her while she's sleeping. As Jason noted, she called what she was doing, Ginny cam. And it was very successful. Even by modern terms, she was pulling incredible numbers for that BBC article, websites took home minutes to upload. And yet, although Jennifer's stream of pics were usually of an empty room, she was at class or in the Lou, or of Jennifer looking at the computer or sitting on the bed, studying, or in a fit of action, doing her laundry or brushing her teeth, this slideshow of the mundane was utterly compelling. Four million people than a greater, far greater proportion of internet users than it is today would watch her quarter minute updates of Quittitian life. And mostly it was pretty positive. You know, she got an interview with David Letterman. She got New York Times coverage. There was a turn when she had what that article describes as an intimate night with her boyfriend that was streamed. Kratoski describes this as turning her fan reactions, quote, from curiosity to condemnation, which I do think is worth keeping in mind in terms of the things that will piss off your audience. This is going to be a through line with some of these streamers. Your fans don't necessarily want to see you have a happy relationship. She shuts the experiment down in 2003. And despite her wild success, I don't think she got rich. I don't know how much much she would today. If today you were capable of drawing four million live viewers a day, you would be worth tens of millions of dollars, right? Those are massive numbers today. Let's put it this way. One of the ways that she got paid is she the fans would mail her cash and envelops. Good Lord. Yes. So it was really you understand that the systems, the infrastructure now to send tips none of that existed. She was running this off of a server in her apartment. Like yeah, because it would crash if she changed clothes in front of the camera. It would freeze up and die because too many people would jump on because people waiting for that to happen. Yeah. And then I'm sure you're going to get to she is not on anywhere on the internet at all. No. No. She kind of proves the concept, improves the hunger for this kind of content. But obviously, '96 to 2003, the technology is nowhere near where it would need to be to make this an industry. As you say, there's not any kind of like infrastructure around like making this monetized. So a lot of things about technology, we're going to need to change for live streaming to become a dominant kind of content. And aspects of our culture needed to change too. I'm going to call my shot now and argue pretty directly, I don't think nuisance streaming at least is something that would have existed before the rise of Donald Trump. Just as I don't think the Trump presidency would have existed without social media, right? That's a big part of why he got elected. And as I'll talk about, I think there's a degree to which seeing the president succeed, doing the things that he does, provided permission for other people to behave in a certain way, right? Because he is the president, you know? We'll talk a little bit more about that. That's me kind of going out on a limb a little bit. It's certainly unprovable. But I do feel pretty strongly about that. I mean, very quickly, I will say that when we were at crack, the first sign of that movement before Trump came along was around the time of gamer gate. And that was being driven by 4chan. And 4chan is entirely a rage bait space where people would post, you know, Hitler did nothing wrong memes. And it was a mix of people who actually believe that and people who were literally 12. Like it was literal children sometimes posting. And they would have the racist, the Jewish caricatures, first time I ever saw that was on 4chan. So when Trump first came along, he was like the 4chan meme candidate to me. Like I thought, oh, it's like, okay, this is like, what's the wait for the real primaries to start? Because right now the 4chaners are boosting this Trump thing because they think it's funny that he's the troll candidate. So it very much, at least early on, registered as he's, he's the troll meme candidate and nothing else. And then suddenly he's president, but then he's the president twice. Yeah, and it's weird to me because like as a kid, I was like a class clown. I got in trouble for being like saying things in school that were like deliberately meant to provoke a reaction. Sometimes I was that kind of kid, right? And my mom really did not encourage that sort of behavior. And one of the things she would say to me when I would get an apocalypse like, hey, if you keep doing that when you get older, someone will like beat the shit out of you or shoot you, right, like you can't say certain things to people out in the world or they'll, they'll fuck you up, right? And I, I've come to believe actually that that's a good thing. Like that people should feel that way. They're not like the, not that you should go out and fear of your fellow man, but you should know that like, well, if I just walk up to someone and say a racial slur, there's a good chance I'm going to get the shit kicked out of me, right? Like I think that fear is positive in a lot of ways. And one of the things that's broken down in the last quarter century is today, if you're a huge asshole in public, you might get fucked up, but you might get really rich too. And a great example of this and something that I think probably inspired Shud the Builder is back in August of 2025, a white lady from Minnesota was captured on film calling an eight year old boy with autism, the inward repeatedly. She was charged with three counts of disorderly conduct. She took to a crowdfunding site and billing herself as the victim of silly misinformation raised more than $800,000 in a matter of days. A fundraiser for the family of the child raised $340,000 in the same time frame. - Okay. - I'm sorry. (laughing) - Who was sending the money and for what? Was she saying she needed to raise it for her legal? - Legal, because it was like a disorderly conduct charge. What's the, there's not going to be it. - I think the attitude was the wokes are coming for me. They've destroyed my ability to like make a living, you know. Yeah. It, it, it, it, it, it's what you brought up earlier, Jason. As soon as like a scandal goes viral, it's the best advertising you can get. She becomes instantly famous. And I think she just had the sense to be like, "Well, if I throw up a fundraiser right now, I will draw in all of the people who think it's fine to behave this way." And apparently there's a lot of those, right? Or at least there's people with a lot of money who feel that way. I don't know how many individual donations she got, but that's, I suspect this really had an influence on shut. I don't know, he hasn't spoken about it, but the timing of this and the timing of when he started doing his content makes me think This is one thing that made him recognize there's money. in doing this sort of shit. Well, yeah, because she, it's not a hypothetical. She demonstrated that because it's so weird because sometimes in this economy, it seems like nobody has money. But other times, it's like, I think some of you have too much money, certainly some people have too much money. Because I've seen what you're spending it on. Yeah. Well, that could, that money would have been better off going anywhere. In other rather, you get involved with that money because at least you could have maybe one. But I would, I would, yeah, like that money would be better spent on literally anything. Like lead-based gasoline. I'd rather have it go to drugs drugs. Of course. At least crack will get you high. Yeah. Yeah. At least crack as value. Yeah. See, there's an example of something you could pull out of context and make the book look bad or make the publisher look bad. No, Jason. I've always been pro crack. I'm anti cocaine. I'm anti cocaine. Yeah. I won't. I meant what I said. So professional live streaming didn't come into existence until 2011 when Twitch was launched as a video streaming platform. This proved to be a wise business move as millions of young adolescents had been raised on a mix of video games and YouTube content based around playing those video games. Twitch provided a much more direct variant of this experience and the young people aided up. It's a local in the New Yorker by Adrian Chin. Twitch offered a number of ways to monetize a live stream and attracted a huge audience of young gamers who to their parents' confusion wanted not only to watch people play video games for hours, but also wanted to give money to their favorite streamers in the form of descriptions and tips. This is what you're talking about, right? It's very baffling to the olds because like, this isn't how media ever worked for us, right? You like, you pay for a product or your attention and like the ad revenue they get from it is the product. This is a real like sea change. That 2018 article by Chin was a profile of a guy who was probably the first or at least the first successful in-person live streamer and one of the first nuisance streamers and he goes by the name Ice Poseidon. This is the guy who took Twitch from being a place where people streamed themselves gaming to a place where people just streamed themselves out in the world being, right? His real name is Paul DeNino. He was 23 in 2018 and then that interview with Chin, he described his childhood as a never-ending struggle against authority. He grew up in a wealthy gated community in Martin County, Florida. Today, it's the 7th richest county in Florida with an average income of $123,000 a year. His mother was a mental health administrator at a clinical facility and his father was a plasma technician. His mother told Chin that DeNino was shy as a child and to gain attention, he acted out. At one point, he asked the teacher in class if she was good at giving blow jobs and obviously he got in trouble for this kind of thing, right? So we see again, he's like, you've got a class clown kid here who's bad at boundaries and knowing what's appropriate and it makes him isolated and drives him to the internet more because he doesn't feel like anyone gets him in the world, right? Because he's being punished for his behavior. As a result of how he acted, he was kicked out of her head to leave school several times. At one point, his parents sent him to what the article described as a forestry camp for troubled boys. I don't know where this was. I'm guessing it's one of those troubled teen facilities. I've covered on this show. We talked, covered that I'm cracked a number of times. If so, he was abused as a kid, right? These are profoundly abusive places. I don't know exactly what facility and may have been a different kind of thing though the description of the articles is a little vague. Also, you're saying it didn't cure him? It's just maladaptive behaviors. No. He was a parent. He says he was prescribed zooloft and ADHD meds and then sleeping pills to deal with the side effects and that he quit all of these drugs when he turned 16. Although he always brings this up online as a way to urge his followers not to take their psychiatric medications. So I don't maybe take that with the grain of salt. Please take your psych meds, folks. Anyway, well, he was struggling to find his place as an adolescent. Denino got into runescape and MMORPG that's kind of, I think it predated wow if I'm remembering properly. It's one of the older ones, but it's one of the ones that's had a really long lifespan and he soon got super addictive, right? Chin's article claims that he played it all hours, waking up at 5 a.m. to play before school and gaming late into the night. He started avoiding going outside at all and he started making friends online. He met his first roommate on Skype and developed a following of other players who enjoyed his online antics. Chin writes how Denino found that in the game he could do things for attention without real life consequences. Quote. In 2013, Denino came with a prank called closing doors in which he would repeatedly click on a door so it couldn't be opened, trapping another player in the room. Denino uploaded videos of the prank to YouTube and they racked up views. He decided to start broadcasting live on Twitch. The first night, 10 people watched him. The next 20. Soon, he was making $700 a month in viewer donations. At the end of the summer, he was laid off from the restaurant where he worked and decided to make live streaming a career. So again, you see a similarity between like this kid's trajectory and chuds where, you know, they're not fitting in in regular society, work doesn't work out for them and they realize they start getting rewarded for their behavior online and decide to turn that into an income stream. Now, what ice beside is doing is much less objectionable. He's not going in and like making himself a racial slurking or whatever. He's doing like pranks in a video game and stuff, right? At first, he was just another Twitch streamer and he gained a loyal following of fans. He nicknamed the purple army because RuneScape was Denino's social life. He started monetizing his time gaming and he did not even consider separating his real and personal life from his performances. He would talk to his biggest fans on the phone and even game with them in real time. His fan base grew madly loyal and chin claims it became known for harassing other streamers and was described by other players as a toxic hive, right? So this fan base he develops maybe in part because he's doing some kind of aggressive pranks becomes themselves like they get really into like brigading people. I think is the old term we would use for it, right? We're all familiar with fan bases like this, right? Who can respond kind of aggressively. But also if you go into the world of streaming, it feels like 90% of their content is streamers just having beef with other streamers. Yeah. I think it's like destiny reacts to Asmond Gold reacts to Hassan reacts. I'm just naming streamers now reacts to I show speed who is reacting to, I think that's all the ones I know, but it's only it's like that's the whole thing is it's it's a form of cross promotion. It's some of it is very clearly like world like wrestling style beef like KFA basically. Yeah. Like the first time you've heard of this other streamers when I yelled at him and so now it like it's true that you're all now in each other's chat, screaming slurs at each other, whatever. And that's the perfect reference Jason because the now we're seeing so many of those guys go into that world where they're doing, they're doing YouTuber boxing, expressing and boxing and you know, we're going to get to the later, but the poll, the poll brothers as well, using Logan Paul was a WWE superstar today, and it's like, but they're using the same exact skills they learned from this there. It's also, it's interesting part of the like all I know about Asmond Gold is that he's like a filthy goblin whose room is always like disgusting, right, like that because I just see shit like that clipped all over social media, like that and I was watching a movie just literally last night called They Shoot Horses, don't they, which is from the 60s, it stars Jane Fonda and it's kind of about, it's weirdly enough it predicted a lot of like the ways social media works, but it's about this like dancing contest that is incredibly abusive, it goes on for like a thousand hours and it's destroying the bodies of the contestants. And at one point the MC explains like the appeal is like no, they're not rooting for you. They like seeing you be like fucked up and miserable and like engage in like dealing with like horrible stressful problems because it's funny to them, right, and it distracts them from their own lives. And this move from the 60s really gets today better than almost any other media I've seen. I am not going to take this off on a tangent here, but some of us when we talked about like cancel culture, we were not saying, actually, I think Bill Cosby should have been allowed to still have a show after the same thing he did, it wasn't that is that when you have somebody who rightfully did something bad, you got people criticizing calling her out correctly. But then you have this other circle of people who clearly don't care. Yeah. But they are the sadists who see an opportunity because they want this person to like commit suicide on camera or whatever and they will just go at them and just start calling their house or whatever. It's like, whoa, you don't care about justice. You're a freak who has found an opportunity because for you, that would be entertainment. The downfall of and you can tell very well the difference between when you have someone like, you know, who is very powerful in the industry who gets quote unquote, canceled. They're going to be back with a Netflix special in a year or two, the majority of the people who get attacked by mobs like that and actually suffer cons or just like random folks online who like said something maybe that was like kind of shitty once and then they get this mob that harasses them sometimes for years, like people endure years of online harassment because of shit like this and it is part of the same like content cycle, I think, like it is part of the same, this broader media blob of people desperately need it. more conflict in their lives. And I do think that's a part of like what this nuisance streamer complex is feeding, right? Is this desire for conflict? Yeah, I mean, I'm just gonna, I just got a news alert that, you know, directly relates to it that's from MS, MS now. It says the FBI plans to offer the UFC and exclusive one year contract to train its agent, special agents in hand-to-hand combat. Great. Great. Yeah. That's where everything is interconnected in the most horrifying way. Well, no, but like the director of FBI, Kashpatel has merch like streamer merch. Yeah. He has like custom Nike's in and like, we as a logo. He in a way is a nuisance streamer in my opinion. That's, that's, I mean, that's a lot of what like Pete Hegseth is doing too, like the deliberate use of slurs in order to provoke content, condemning it, which then like, you know, it's, it's, it's all part of the same blob, right? Execution, he wants to live stream, which has been up earlier today. Like, like, that's, that's not something that he thinks is good strategy. It's something that he thinks will make people get angry and, and that it will be good because we owned the ribs by shooting this guy in a wheelchair because he's a paraplegic, I think, live on a stream and look, think it's going to make the liberals scream. It's like, yeah, but is that, is that the guiding principle of your whole philosophy? Is he just make, because that doesn't prove that you're right to do a lot of things to make people mad. That doesn't, doesn't mean you, you're correct. Yeah. Anyway, you know who is correct, Jason, about everything is our sponsors. They're always right. Listen to them, won't you? I'm Melissa Jeltson and in my new podcast, what happened to her, I'm bringing you new stories and conversations every week. Stories about women whose deaths were too quickly ruled a suicide. Stories of survival. The only difference between me and her, frankly, was a little bit of luck because by all rights, I should be dead. These stories all start in the same place. With a woman failed by a system that didn't believe her, that didn't protect her, that didn't see her. And we were babies. She did all of these grave things and came out and spoke about it and he got a year. I never know who that devil is because he's wearing disguise. Listen to what happened to her on the iHeartRadio app Apple Podcast or wherever you get your podcasts. Oh my god, Lexi. We have a new podcast. I'm Lexi, you want to wear two best friends, 22 years apart, but so close at heart. That is wild. We're gonna talk about dating, relationships, beauty, getting older, and a little wiser. Don't lie to me. Don't lie to me. Don't lie to me. Don't lie to me. Don't lie to me. Don't lie to me. Lie. Listen on the iHeartRadio app Apple Podcasts or wherever you get your podcasts. I don't really care. I'm Hamza. And I'm Martin. And we're the host of Out of Character. It's a podcast. I know there's a lot of them going around, but why should you listen hours? Well, we're only the best podcast in the entire world. And we talk about pretty much everything under the sun. Yes, sometimes we even talk about just everyday mundane situations in our lives, like the cool Uber driver we just had. Or the food we just say that is surprisingly delicious. Are they awesome? Are they trendy? Come find out. Because our opinion matters. And so does yours. Listen Out of Character from Will Ferrell's Big Money Players Network on the iHeartRadio app Apple Pods or wherever you get your podcasts. I'm Walter Isaacson, host of the new podcast The Builders. Right now, we're living through an AI arms race. Elon Musk, Derio Amidate, Alex Carth, Feifei Lee, Palmer Lucky, because I wanted to understand what the most consequential builders believe, what they fear, and where they think this is all headed. Listen to The Builders on the iHeart Radio app Apple Podcasts or ever get your podcasts. I'm Lacey Mosley, author, actor, stand-up, comedian, creator, and host of Scam Goddess Podcasts, the True Crime Comedy Podcasts, all about robbery, fraud, and those who practice it. Each week I bring on incredible guests like Conan O'Brien, Iowa Deppery, Lamonde Morris, and Nicole Buyer. Ooh, I scammed them. What? I could talk to you for hour. You're a generational yapper, like me. So if you like fun, if you like comedy, and you like learning and protecting yourself from criminals, start listening to Scam Goddess on the iHeart Radio app Apple Podcasts or wherever you get your podcasts. Scam Goddess! And we're back. So that was a tangent. We've been going on a couple of them. Um, but I let's get back to the story of ice Poseidon Paul Danino. Uh, things change for him. You know, he's he's streaming. He's building a following. He's doing like weird little in-game pranks and shit changes in the summer of 2016 when Pokemon Go is released. Oh, yeah. Danino, Danino starts strapping a webcam onto himself, carrying his and like walking around and live streaming from the world as he's playing this game, right? And Perchyn's article, this was when he pioneered one of his viewers favorite forms of content, ineptly hitting on women on the street. The streams were a sensation. He said that he regularly pulled in 20,000 viewers. His fame began to bleed into the real world. And so he starts making serious money by the time in 2018 Chins talking to him, he's making like 60 grand a month doing this sort of stuff. And this train, this is how he transitions. He still does some like sit down in his house streams, but he starts exclusively pretty much going out into the world and interacting with people, right? And Danino's leap into fame hinged entirely on taking that step from out from behind the keyboard into the real world where he could provoke real people in various ways, right? And he wasn't just, he's not purely doing nuisance streaming. Sometimes he's having pleasant interactions with people. But again, the thing that makes him first go viral for this is like badly hitting on women in public in a way that's probably embarrassing and awkward, I would imagine, right? And also they didn't, they didn't agree to be part of your show. No, that's, that's the thing because occasionally you'll see somebody post something like that and the comments will be like, oh, this is fake. You know, she's in on it. It's like, no, I want her to be in on it. I would prefer that. Yes. I want that to be a plant. I don't want to think that you interrupted somebody going about their day because that city gets donations from a bunch of creeps. And anyway, yeah. Now Paul success came in spite of the fact that his content caused problems both through Twitch and for him. In December of 2016, he was banned for 45 days from Twitch after he gave out a girl's phone number on stream and his followers started calling and harassing her. During his interview with Chin, Denino talked about this and said that he felt bad about having done that. But because their interview occurred while Denino was streaming, his viewers were able to comment too. And one of them just said, I remember how he didn't give a fuck about leaking the girl's number. Ha, ha, ha. Ice is such a good fucking liar. Also, pretty sure that's the first time I ever heard of ice beside him. Was that when that incident? Because again, that ban trended on Twitter and everywhere else. Yep. And then you hear the name. Yeah. However, he felt Denino moved to Los Angeles after this into an apartment complex that had already become famous as a streamer living space. I think one of the Pauls had lived there previously. Yeah. He had to leave after six months because his fans kept calling the apartment office asking if he was there and then calling in bomb threats. He started to get swatted with incredible regularity. And this continued for several weeks. years. Chin writes, "There was a time when he was swatted every day for a month. Things reached to Christ's point when someone called in a bomb threat on a plane he had just boarded in Phoenix on his way to a video game convention and several of the airports runways had to be closed." And again, that's what I said when I'm like, part of the appeal is just like watching other people deal with fucked up shit that makes them unhappy, right? Like that is part of the content here. Okay, but I'm going to say, as even at a very low level of fame, you're going to have a certain percentage of people who very quickly get boarded the thing you do. And they think, "Well, you know what would be fun to see this person get shot by the police or something, to see this person ever break down, to see their life run." Because I've gotten tired of the act. So I want to see what they're like in distress. I want to see what they're like when they think their life is in danger. So, you know, and again, these are people who are extremely unwell in many cases or, but if you've got a large enough audience and those people feel like they have access to your personal life because you've been broadcasting your life. Every minute of it. Yeah. Not saying he deserved it. I'm just saying that I'm doing it for firsthand. And again, if you're a woman, it's so much worse. The keeps you got the DMs you get is you don't have to be very famous at all to have the weirdo who tries to get the cops to show up at your house or whatever. Yeah. And you know, this is he's not just, again, he's not a nuisance dreamer at this point, although part of the appeal is other people causing nuicences for him. So this is, you know, we can see how this behavior may be eventually leads to shed the builder, but it's still a pretty far cry from what shut is doing. But you can see the seeds of the industry to come in ISIS successes and failures. The drama of watching him deal with SWAT attempts and other provocations was part of the appeal. And as you've probably noticed, a number of his most famous moments came from his interactions with women, specifically negative interactions with women, hitting on a lady without success or giving out another woman's phone number online. In time, he seems to have fallen in actual love or at least like with a woman named Caroline, and they started dating. His fans decided she was a gold digger. They nicknamed her the leech per the New Yorker. Viewers thought that she was taking him away from the stream and using him to boost her own career. They bombarded the subreddit with hateful posts about Caroline and Denino, approached the couple in real life to harass them and staged a boy cop that cut Denino's viewership and revenue by a third, demanding that he break up with her. Denino resisted for months. Caroline made him happy, but eventually he relented. It just got too much, dude. He told me it was just easier to break up with her than to deal with it. He showed me a chart of his earnings, which had doubled the week after he and Caroline broke up. We'll talk more about Denino, ice beside and in part two, but I want to break down what we're seeing at this stage. ISIS fans had trained him to respond to their demands about his personal life and shown him that by doing so, he made money, potentially life changing money. We're talking tens of thousands of dollars a month. Think about what you do for that kind of money and think about what other people have done for a lot less, right? And you'll start to understand how we get to shed the builder. And I think that's where I want to end us for today, Jason. How are you feeling? I think that there's people who would say that all of the bank story and the stuff from their youth about being the class clown, maybe having new coming from a broken home, the thing you see over and over in these stories, and maybe some mental health issues, early medication. I think a lot of people say, well, every entertainer, every stand-up comic has that, but the difference is a stand-up comic at some point had to go out to a club and interact with other comics and interact with the people on the club. They had to learn to be a person and to be a professional and to be, it's different versus where you get to forever stay behind a keyboard and stay behind a monitor and a web camera. It's in terms of your development as a human being and trying to develop some sort of a, it is very different where you've developed an act, you go out on stage, then we step off the stage and act as over and you're back to your own real life. It is, in terms of, if you were trying to build a machine that ruins a human brain and a human's development, I can't think of a better one than this method of your 19 years old. You suddenly are making millions of dollars a year. You're not seeing your fans face to face. It's all anonymous and you're, and your money, you don't have like a job, you have a salary, you're making money hour by hour day by day and you can see, you can watch the line go up when I did this, the line went up and the feedback loop of how quickly you get captured by that audience where everything about how you dress, how you act, how you talk is going to get dictated by watching what makes that line go up. It is an engine of madness. Yeah. I, I, I shoulder to think about like what my life would have been like if I'd been born like 10 years later, right? Because I just based on the fact that I've, I've succeeded at this. I probably, I probably would have tried to get involved in some, some similar chunk of the creator economy because there wouldn't have been websites to write for, right? That doesn't exist anymore in the way that it did when I was coming up as a baby writer. And you're right. Like I, I can't even imagine how different, not just like my writing would be, but I would be as a person if I hadn't spent 20 years working with a bunch of other people and having my work shaped by them and my personality shaped by them and my interactions with them as opposed to the body of my work being a pure representation of my id and how I respond to piles of money. And you had editors, you had professional working with it. You had people you had to go through and again, we, we like to talk about gatekeepers things like that. But in this case, especially if you're a young person, it's your first work. Like those people are so important to your life, where if you just had direct access to an audience as a teenager, I don't because I mean, I was, you know, I was out of college before I got my first internet connection. Wait, you know, my first blog was after I had a college degree. That's how old I am. Do people realize that's how old I am? I was reading that blog when I was 12, Jason. Yeah. And so now I'm, you've got somebody like me who I joined TikTok, you know, four years ago, August 2022, because I, it's like my book sales were going down. It's like, oh, I'm getting old and my audiences are all dying off of old age. So I'm going to go on TikTok to try to connect with the youths because I've heard those people that review books on there. And if you're on there, then I was like, well, I can tell these people, yeah, I got a new book out. You've probably seen me. Now you've seen my face because, hey, I wrote anonymously the first 10 years of my career. I didn't want people to know my name when I looked like where I lived, anything. So now fast forward four years, I have, I'm coming up on three million followers across TikTok, Reels, Instagram, YouTube. And I get messages every day saying, well, how do you do it? How do you become an influencer? How do you become a TikTok influencer? It's like, no, you tell me how I cannot have to do this. Yeah, please tell me how to stop because I grew up wanting to be Stephen King. I didn't grow up wanting to be, you know, you pick your pick your TikTok influencer. It's sad that I can't name one, even though because I do this for a living. Yeah. You understand? Like, I didn't aspire to that because it didn't exist. And so now I'm an elderly man on this platform of children. And I have a children asking, well, I kept, how do I, how do I do that? It's like, I don't, I don't know. I've been on the internet every single day since 1996. And this is all I know. And I went on here to try to, to get people to buy my books. And now they just, they only watched the videos. Now I get recognized every time I leave the house and none of them have read my books. They, they all love the videos. They don't, if I tell them that, now were you around in the crack days? Like in the, in the what? Yeah. I went there and it doesn't, you're not here at all. Did you just lie? What are you talking about? So anyway, I'm now, I find myself trying to talk to these young people who are trying to ask me like, well, how, like, yeah, this is my job. I want to be an influencer like you. It's like, no, you don't. I can, I'm, I'm, I'm an elderly man. I've lived my life. I, I'm adjusted enough to know that, that these comments that when people say the things they're saying, that that's just the way they interact with content sometimes. They don't even mean it a lot of times. It's like they, they said that thoughtlessly, but I, I had decades to adjust to that. Sure. I can't imagine if I was 16, getting the comments I get now, it would have been, it would have fried my brain. No, no, no. I mean, it's very similar to like, like, say like a Justin Bieber getting famous at such an early age, that, that changes a person. But it's like, at least his thing, it's like he got famous because he has very good singing voice and an, an, an influencer. It's very different. It's very different. It's, it's, it's people saying you're good at this actual like long recognized and valued talent as opposed to like, I, like, you made me laugh because you made someone unhappy in the real world. Yeah. Like saying something to them. Like, or I just admire the way you, you dress. I admire the way you live your life. It's like, well, but that's nuts because Justin Bieber worked very hard to learn how to sing and dance and do all that stuff. But that was an act when he walked away from the stage. It was over. The idea of just what you have for breakfast is part of the show. It's, and forever. Yeah. It seems like hell, honestly. I don't understand how the streamers do it, right? Like, that's probably enough for this episode. Check out Jason's books, all of Jason's book. The John Dye's at the end series is great. And Jason, you, you've got a more direct plug. I'm sure at the end of this. Yeah. The new one, book five in that series is there are no giant crabs in this novel, a novel of giant Crabbs, these books are all yours. like detective novels and that you can read. You can grab any random one each book is its own complete case or whatever. So if you find one at a garage sale or at the library, if they've only got book three, it's fine. They're not, it's not like Game of Thrones. Jason knows what he's doing. Yeah, you just, you can just grab one. Yeah, it's fine. One of my favorite and longest, I've been reading John Dies at the end stuff since you started, since it was like a serial that you would put out a story every Halloween. It was, it was back rooms before back rooms. It was a piece of internet lore. It was a viral blog post that got passed around in the late 90s and early 2000s and then became a film. It became, it was a, that's the first thing that like made me the level of fame that I have. It was, it was that. And back, back then, when a piece of text that was 150,000 words long could go viral, like lots of people reading it. They would just read it all day. Wild. I'm so old. Yeah. RIP reading. Well, read Jason's books and yeah, come back in part two and we will, we will continue with our story about how we got from, you know, Paul DeNino to shed the builder walking around with a handgun. That, that, that, that and more in part two. Behind the bastards is a production of Cool Zone media. For more from Cool Zone media, visit our website, coolzonemedia.com. Or check us out on the iHeartRadio app, Apple podcasts or wherever you get your podcasts. Full video episodes of Behind the Bastards are now streaming on Netflix, dropping every Tuesday and Thursday. Hit remind me on Netflix so you don't miss an episode. For clips and our older episode catalog, continue to subscribe to our YouTube channel. YouTube.com/at Behind the Bastards. We love about 40% of you statistically speaking. I'm Melissa Jeltsin, host of The What Happened to Her Podcast. Her family never bought it and the man they suspected wore a badge. You never know who that devil is because he's wearing disguise. And you can get access to all episodes 100% ad-free with an iHeart True Crime Plus subscription exclusively on Apple podcasts, available only to iHeart True Crime Plus subscribers. So don't wait, head to Apple podcasts, search for iHeart True Crime Plus and subscribe today. And I'm Lisa Julio, the old one, which means we have wildly different references, occasionally different opinions, and at this point in my 50s, I've lived it all. Listen on the iHeart Radio app, Apple podcasts, or wherever you get your podcasts. I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcasts. The True Crime Comedy Podcasts all about robbery, fraud, and those who practice it. Each week I bring on an amazing guess. Ooh, I scammed them. What? Start listening to Scam Goddess on the iHeart Radio app, Apple podcasts, or wherever you get your podcasts. How do you know that claw won't become manipulative? This is a constant worry. And you can actually catch the model thinking, I think X is actually true, but I'm gonna tell the user why. I'm Walter Isaacson. Listen to The Builders, starting October 13th on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts. It's all just a joke. I'm Bridget Armstrong, back with season two of the podcast, Curse of Miss America. He looks and he goes, "You don't look like you suffered in the eating disorder." I never received scholarship. I need to pay for my student loans. Maybe this is the meta question for the podcast. Listen to The Curse of Miss America on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts. This is an iHeart Podcast. Guaranteed Human.

Podcast Summary

Key Points:

  1. Nuisance streamers like Shud the Builder exploit rage baiting content to provoke anger, particularly racial slurs, to generate attention and financial gain.
  2. The rise of such behavior is tied to social media algorithms that prioritize engagement through anger and outrage, a trend rooted in older human behaviors like road rage.
  3. Shud the Builder, after a public altercation involving racial slurs, transitioned to live-streaming to provoke reactions, eventually targeting black individuals and planning to shoot someone—threatening violence as a central goal.
  4. The influencer economy, valued at $250 billion annually, enables individuals to monetize attention, with many young people viewing influencer status as a desirable, low-effort career path.
  5. Scandals and controversies serve as powerful marketing tools, dramatically boosting visibility and income—exemplified by a Minnesota woman who raised over $800,000 by claiming victimization of a child with autism.
  6. Live streaming technology evolved from early internet pioneers like Jennifer Ringley, whose "Ginny cam" laid the foundation for modern content, though monetization and infrastructure were initially limited.
  7. The behavior of nuisance streamers is seen as a symptom of broader cultural shifts, including the normalization of provocative behavior online, amplified by figures like Donald Trump and the rise of digital outrage.
  8. The intersection of technology, attention economy, and unchecked aggression shows how harmful content can be monetized, normalized, and even incentivized by societal structures.

Summary:

This episode explores the rise of "nuisance streamers" like Shud the Builder, who use live streaming to provoke anger—especially racial slurs—to generate attention and profit. The phenomenon is rooted in long-standing human impulses like road rage, amplified by social media’s algorithmic design that rewards outrage. Shud the Builder, after a racially charged incident in 2024–2025, transitioned to public provocations, aiming to provoke violence and make money through donations and content that inflames reactions.

His actions—including a 2026 incident where he shot a black man, Joshua Fox, after confronting him—demonstrate a dangerous evolution of online behavior, where anger is not just a reaction but a strategic tool. This behavior is tied to the broader influencer economy, valued at $250 billion, where attention equals income, and young people increasingly see influencer status as a viable career. Scandals, like the Minnesota woman accused of calling an autistic child a racial slur, show how outrage can be weaponized to raise massive funds and gain fame.

The episode traces this culture to early internet pioneers, such as Jennifer Ringley, whose live streams laid the groundwork for modern content. It argues that the rise of such behavior is not accidental but systemic—deeply influenced by digital platforms, attention economies, and cultural shifts, especially under the influence of figures like Donald Trump. Ultimately, the episode warns that when technology enables provocation and violence as viable forms of commerce, society risks normalizing harm under the guise of free speech.

FAQs

Nuisance streaming refers to live streaming content designed to provoke anger or distress, often through racial slurs or offensive behavior. It's controversial because it involves public harassment, can lead to violence, and exploits societal tensions for attention and profit.

Shud the Builder, real name Dalton Levi Etherley, is a notorious nuisance streamer who gained notoriety for live-streaming racial slurs and provoking reactions, particularly from Black individuals. His actions led to arrests and a violent incident in 2026 where he shot a man named Joshua Fox.

Rage baiting is a content strategy that provokes anger to increase engagement. Social media platforms prioritize content that generates strong emotional reactions, making rage baiting a key part of their business model, as anger keeps users on the site longer.

The influencer economy, valued at over $250 billion annually, rewards creators who build large followings through attention-grabbing content. Nuisance streamers leverage this system by generating outrage, turning their content into viral sensations and monetizing through donations and crowdfunding.

The incident led to a successful crowdfunding campaign where the woman raised over $800,000, demonstrating that offensive behavior can be monetized. This case inspired figures like Shud the Builder to see that provoking outrage could generate significant financial rewards.

Live streaming became prominent with the launch of Twitch in 2011, which allowed real-time interaction and monetization. Early adopters like Ice Poseidon helped shift streaming from gaming content to public behavior, setting the stage for more controversial forms of content.

Chat with AI

Loading...

Pro features

Go deeper with this episode

Unlock creator-grade tools that turn any transcript into show notes and subtitle files.