Part 1: What Most People Get Wrong About Their Offer + What It Looks Like To Create A Wildly Successful One

Your offer has to be irresistible. Your offer has to solve a problem. It has to be well positioned in terms of the name, the deliverables, the pricing. Sometimes I'll see a product that's not selling and I'll start asking questions. You know, why did we call it this really fancy name? I don't fully understand what it does. Oh, you know, I just thought that was so clever. And I normally question clever naming. Like, does it really tell your ideal client that this is something that's going to solve that problem? It does what it says on the tin. Like, what does this offer actually do? What problem does it solve? But I kept kept coming back to making this offer irresistible to a point that it was uncomfortable for me and putting it at a price that was a no-brainer. I really think that's how we stand out in the industry and how we do build things that succeed and last and stand the test of time. Welcome back to the Bossly podcast. I'm really excited about this because we have decided to do a four-part series all about how to turn your idea into a million dollar offer that sells on repeat. Now, hearing this, you're probably thinking a million dollar offer seems so far away from wherever I'm at. Or maybe you actually do have something that's selling pretty well, but it's not predictable. It's not consistent and it doesn't feel stable. So wherever you are in your business journey, this series is going to be really helpful. I actually walk myself through this process. I would say at least every three months in my business because an absolutely essential part to having a business that's profitable, predictable, repeatable is having playbooks for all of my different sales engines for any kind of offer that I have in my business. So let's first talk about what even is a sales engine. So there's three core components that I believe make up a sales engine. That's your offer, your funnel, and your traffic. There is no way you can build a really successful business in my opinion without all three of these things. And almost always minus the mindset piece almost always when a business when it comes to me and something isn't working in their business, it's one of three things. The offer just isn't irresistible. The funnel doesn't convert, or they do have a great offer. They do have a great funnel. They are sending no traffic into that funnel. So I can almost always diagnose which one of those three things it is. Sometimes it's all three. And sometimes you know, they're starting to get that stuff, put the mindset kind of keeping them back. So I'm going to weave mindset into this, but I want this to be a really tactical series that you can start implementing this in your business. So a lot of what I'm going to go over, we actually teach in a program called Free and Fast Track of Boss Babe. We're open it up again soon. It's a co-host base program that we only run once to twice a year. We have decided to put it back on to actually kick off in October because so many of you are ready to really dial in your sales engine to start 2025. And I think that is really powerful because I don't know about you, but I love to hit the ground running when a new year starts. I don't want to be thinking about in January, what am I going to sell this year? What is my business going to look like? How am I going to make money? I really, really want to be getting started early on. And so pulling back big picture, I talk a lot in this podcast about getting your vision really clear. What is it that what role do you want your business to play in your life? Because for me, if I'm being completely honest, I never thought about my life when it came to my business. I, you know, when I start my business, I had nothing. I had zero marketing budget. I could barely afford to put food on the table. I was living off instant noodles and staying at my grandparents house. And I just had to make my business work. My back was against the wall. I had no other option. And there was no space to think about what an ideal life looked like. And I want to name that because I think it's really, it would be really delusional for me to say that as a business owner, you know, it all starts with this beautiful big picture vision and what you want to create in your life and the business perfectly fits into that. That's not the case. But going back if I could have, I would have just thought a little more intentionally about what kind of business I wanted to create and what role I wanted to play in my life. That naturally happened for me over the course of my business growth. It naturally kind of came to me how I want my business to fit into my life. And then it really wasn't until I had no idea me that I really realized I needed to be a lot more intentional in my life had to come first. That's when I changed up a lot in the business. And as I started kind of making changes, I realized there are quite a lot of things I could have done differently from the beginning. So what I really want you to think about is what role is your business going to play in your life? And ultimately, why are you starting this business in the first place? Are you doing it just because you think you should because entrepreneurship sounds cool? Or are you doing it because you desire a level of freedom that you're just not getting working with someone else? Or you've got this idea to solve a problem that you can't sleep unless you solve it. It really matters to you. Really think about what it is. And then think about how this business can be a vehicle to support where you want to go in life. So I am very honest about saying I'm probably not the kind of person you want to listen to. If you want to go and raise a bunch of money and have this venture back start up, right? I have never done that. I don't have experience doing that. It also is not the kind of life that I want. I want a freedom based business. And that is a business that fits around my life. And over the course of the last decade, I've learned what to do and what not to do when it comes to that. So think about what does my ideal life look like? You know, how much do you want to work? What do you really hope that your business will enable for you? Because for me, my business has changed my entire life. If I look back 10 years ago, I could never have imagined what my business would have done for me. We've just come off the back of spending a couple of months in Europe. We actually have a house in the UK that I'm not saying this to Bragg. I'm saying this to say what is possible. We don't even rent it out. That house is there, set up for our family. For any time we want to go back or any of our family want to stay. That to me is the most beautiful luxury. And I truly wouldn't have that luxury had I not started a business. You know, we have a really beautiful house in Austin. We are able to call in so much support so that we can focus on what we love doing in our lives. There are so many things that my business has given me. And I will be endlessly grateful to entrepreneurship for that. I think that's why I'm such a big proponent of entrepreneurship for the right person. Because I just know what it can unlock and I think it's incredible. So when I'm thinking about what kind of role I want my business to play in my life. What I'm thinking about is how often do I want to work? What do I want my life to look like in terms of property, travel, support, family, you know, I think about all of those details. And a lot of the time it comes down to time and money. How do I want to spend my time? And how much money do I need to spend my time the way I want to spend it? Because whether we like it or not, money is really important. And we cannot overlook that when we are talking about building a freedom based business and putting your life first. Money is the thing that unlocks time for a lot of us. A lot of us don't own our time if we don't have financial freedom. So I think that's really important to call out. So when you've thought about that vision, I also want you to think about, okay, from a financial perspective, what does that look like? What would you love to earn? What would be a real game changer for you when it comes to finances and the way you want to live your life? So really have a think about that. And when you have that vision and you have those numbers, what that's going to help you do is brainstorm different ways of getting there. So there are so many different ways that you can build a really wildly successful business. Now a lot of people are always surprised when I tell them that I scaled to my first seven figures with one $29 product. Isn't that crazy? Because I feel like the advice online is, you know, you need all these this whole, you know, office suite. I didn't know what an office suite was. And I'd reach seven figures and I'm like, what are we talking about here? I'm just trying to focus and do one thing really well. We hear that we need these high ticket offers. If we want to make a certain amount of money, we hear all of this stuff. I fundamentally don't believe that's true. I believe what we need is a sales engine. You can make anything a success if you build a successful sales engine around it. And another thing that I want to talk about is your offer, your product, your service does not need to be your life's purpose. I don't know where this has come from in the online world. I feel like I see it being talked about all the time of I need to find my purpose. I need to do something that's so aligned. I'm kind of calling bullshit on it. I think we need to do something that actually solves the problem for someone. Then that someone's willing to pay for. And if it's something that we deeply enjoy and it does feel connected to our purpose in this world, great. But I don't want you sitting there waiting to find your quote unquote purpose to start a business. I've had so many different businesses and different iterations of products throughout my career. And sometimes it's been following the passion and following what feels aligned. And sometimes it's been solving a problem that I know I can solve. And I think that's really important. We can't get caught up in the waiting. Otherwise, we will never get this thing off the ground. We have to be willing to get that thing going. Even if we're like, well, this isn't my life purpose. Cool. I used to think my life purpose was teaching entrepreneurship. Now I think it's being a mum and I'm sure in five, 10 years time, I'm going to find a way to integrate both. I love the freedom that I have in my life. I love being a mum more than I thought I ever would and that for me comes above almost anything. Now, if you said that to Natalie five years ago, I would have said, "You're crazy. I was so defined by ambition and I am still really lit up about entrepreneurship and what I can do, but it's not my number one thing." Right? So permission to let this change, permission for your offer to change permission for this not to be a one and done. You can always iterate because another thing I think that we forget is we are our own bosses. I forget this all the time you guys. I literally have to remind myself when I see this deadline in my calendar and I'm all stressed about it, I sometimes have to stop and be like, "Wait, I'm my own boss. Why am I stressed about this deadline? I can move it. Like, I can literally choose to move the deadline." Yet, I get into this employee mindset all the time. I think it goes back to just being in university where the deadline was the deadline and listen, I'm a capricorn. We don't miss a deadline. But I've brought that into my work and it's so funny how sometimes I'll get, I'll catch myself being so caught up and realize, wait, I can just change the deadline. This is not a big deal. Like, I've talked about my emails if you guys read those. We are not doing heart surgery or brain surgery or something that is that time sensitive. Like, if our launch goes out a week later or a month later than planned, that's okay. So again, permission to just step into an ownership mindset whenever you're creating anything like this. So, diving into the offer piece, there's a lot of detail when it comes to the psychology and the messaging that I go into inside of Freedom Fast Track. I don't necessarily want to talk about like here because I feel like those are the details that we can get into, you know, if you want to come work with me, we can absolutely get into that. But there's, I think there's a lot that I can support you with even before that step. And what I really want to get across, if there's one message with the offer that I want to get across in this podcast is that your offer has to be irresistible. It has to be able to communicate that it solves a problem. Or did you just like how it sounds? And so often I will try and move people toward having a name. We say this in the UK. I don't know if this is a saying in America, but it does what it says on the tin. And in one or two sentences, can you sum up for your ideal client? What this, what problem this offer solves? Because when we're thinking about creating product services, we generally think about this on a pain and a pleasure spectrum. People are buying either because they're moving away from pain or trying to avoid pain or they want to move more towards pleasure. Most of the time it is the pain. So they are buying something to help them solve a problem. And if we cannot communicate that clearly, people will not see your offer or your product as irresistible. They will see it as a nice to have. And I don't see a lot of people talking about this, but we're not really in a nice to have economy. We are really not. We are in an economy where we need our offers to be irresistible. I mean, I think they always should be, but we need our offers to be irresistible. We need to be communicating to our ideal client. Hey, this is the exact problem that I solve. Here's exactly what I can help you with. And I see a lot of people get really caught up in not being able to do this overnight. Natalie, I've been sitting here for an hour. I still don't have this. These two sentences summed up. I just want to normalize that. It can take weeks, weeks. In fact, when I think back to creating CEO, mama, I think it took months for me to build to sum up what I wanted my service to do because I kept putting it into a sentence and it just didn't feel right. It wasn't hitting me on the level that I know it needed to hit me on, which is I knew that because I'm my own ideal client, which is great. It's very convenient if that can be you. But it wasn't hitting me. And I didn't want to just ship something for the sake of shipping something. So I put together a few different options and I started actually going and talking to my ideal clients and starting to see, is this something that would solve the problem that you have? Is this a problem that feels big enough for you to pay to solve? And I started asking those questions. What I didn't do is go and ask them, Hey, what would you like me to create? Is it Henry Ford who says if I asked people what they wanted, they would have said a faster horse because a lot of people will say, go do market research. I agree, but market research should never be what do you want me to create? You know, when we say go ask your community, you shouldn't be asking them, what do you want? Like, Henry Ford said, they would have said a faster horse because they didn't know what car was an option, right? And so what I was creating with CEO, mama, didn't exist. And if I'd went to my ideal client and said, what is it that you want me to create? They'd probably come up with something that already existed, but tweaked a little bit. I was creating something that was different. And so it took time for me to solve that problem, put it into a couple of sentences and then go communicate that with them. So what I really, really want you to get clear on is how can this offer be really irresistible? Now, if any of you saw my webinar for Freedom Fast Track in the spring, you'll know what I'm talking about. And if you haven't, I'm actually going to link below, we're doing a webinar Freedom Fast Track. Come along if you want to learn about Freedom Fast Track and or come along if you just want to learn how I actually execute a webinar. Because at the end, I'm going to actually introduce you to Freedom Fast Track. So I'm going to deliver a sh*t on a value, like a sh*t on, a metric sh*t on to be specific. Then at the end, I'm going to pitch Freedom Fast Track with some absolutely irresistible bonuses that honestly, my team still, I'll try and take have some things taken away because I like this is actually ridiculous for this price. Like, let's say this in our back pocket for something we're doing next year and I just keep saying, nope, we need to be practising what we're preaching and we need to be making this offer so irresistible that it actually makes us uncomfortable. And that can feel really uncomfortable to even say and to do as an entrepreneur. Because all the things come up for us. Am I giving too much away? What, you know, what if, what if I have nothing else to give after this? What if I have nothing else to sell after this? I hear that. It's really uncomfortable. But when I sat with creating, and I'll talk about Freedom Fast Actress because it's relevant, it's kind of meta. But when I sat with creating the offer Freedom Fast Track, I thought about one of the things that I know, my audience are struggling with the most and it's selling. I know revenue is the biggest thing. I know they want to build an audience on social media, but they ultimately when I dig into that, the reason they want to do that is so that they have the freedom that comes from making consistent sales through social media. So I thought about do I want to, you know, go a little bit deeper on teaching social media. Actually, no, because I feel like that's not necessarily getting to the root of the problem I want to solve. I want to help people yes, build an audience, but ultimately build a successful freedom based business. And I knew to do that. I had to teach everything I knew when I come to offer, funnel, traffic, like all of it, all of it goes together and you can't teach one without the other. I think I would be doing them a disservice. So I put together the offer. It was amazing. And then I started thinking about the bonuses. And I was thinking about what would make this absolutely irresistible. And I was thinking, okay, Natalie, when you enroll in a program, because listen, I'm a serial cost buyer. I buy every cost. I say I freaking love it. I love learning. The thing that always gets me over the line is, yes, this thing's going to help me make more money. I know that. And I really want to buy back my time. In any situation, if I can buy back my time, I'm like, here's my credit card. I want to buy back my time. And so I thought about, okay, if I was going to basically help my ideal clients buy back their time and one thing I can't do is sit with every single person on a one-to-one basis and build a funnel for them. Otherwise, honestly, I would because I freaking love it. I thought about what is another version of kind of like a done for you. And so I was thinking about different bonuses and that things I was playing around with was, well, what if I give someone a playbook of what our exact sales engines look like? So they could just tweak it and like drop their own stuff in. What if I literally give them done few templates and taught them how to work with Chachi BT to be able to like do all their copywriting so they didn't have to hire someone? What if I could once they've built their sales engine? What if I just, you know, had them send it to me and then I recorded a lumen actually went and gave them specific feedback? All of that stuff to me felt crazy. So it was like, there's definitely like, totally honest with you. There's a bit of like, what if people just steal what I'm doing? Like, what if people just completely steal my funnel and then they're doing it better than me? Which is crazy. It's just a limiting belief, but I had to name it for myself and I had to like let it come up and then realize Natalie, you want this. You literally want your clients to be growing the size you are a bigger. Like, that is literally why you're doing this. So if that is scary for you, tough luck. Go and do it anyway. Or the idea. So this is, I'm going to get totally with you guys. So I somehow convinced my team listen, we are doing funnel reviews for every single person that rules. We're doing it. And we were like, okay, but we have to cap the program. Like we absolutely have to because this is a lot of work. I'm like, yep, yep, we'll cap the program. So we decided like our enrollment period was going to be two weeks. And we enrolled so many students in the first couple of days of launch that honestly, like, and I've been doing this for a long time and I'm generally good at predicting like how much we're going to bring in. I could never in a million years predicted. The offer would have been that successful. And we had to close the launch a week early because we'd committed during these one-to-one in-depth fun or reviews. And every fun or review takes the team and may like 60 to 90 minutes per review, right? We were looking at all of these sales come in and we're like, this amazing and we have to close the launch. So we closed the launch a week early because I knew there's no way we can get through any more fun or reviews than we've committed to. And what a beautiful problem to have. I was like, this is amazing. This is so much better than I thought. And a lot of people asked to me in my mastermind, what made that offer sell like hotcakes? Like what made it sell so well? And I told them I made the offer irresistible. And I'm going to teach you all the other stuff in the upcoming podcast. Like I'm sharing everything with you guys as I always do on the podcast. But I kept kept coming back to making this offer irresistible to a point that it was uncomfortable for me and putting it at a price that was a no brainer. So in the next episode, I'm going to be talking to you about setting up your funnel and what all of that looks like and diving into a lot more detail on this. But that's what I really want you to think about from this episode is, okay, based on how I want my my business to fit into my life. Here's how I want my business to act as a vehicle for what I want to create. Based on that, here's a few things that I could sell. You know, I could go low ticket, which is really easy to deliver. There's not there's not much on the back end that needs to deliver. You kind of build it. You set it. You forget it. Not forget it in a sense of you don't work, but you'll work on the marketing of it versus the delivery of it. Because one thing I'm never going to tell you is that you just build something once and then you never look at it again and you're a millionaire. No, why not here for a get rich, quick scheme right here for actually building a sustainable, successful business. If it's a low ticket thing, you'll build it and what you'll focus on is building a funnel and sending consistent traffic. So it sells consistently. If it's a high ticket offer, you know, you'll sell a lot less of them and you'll deliver more on the back end. And that might be perfect for someone that really loves to work on to one with people. I love to do that kind of coaching or consulting or whatever it is, right? So we'll talk about all of that. But I want you to kind of play with all of the different ways that you could build an irresistible offer that supports the life you want to live. So a few resources that I'm going to link you below this episode is I've actually put together a free workbook for you that will prompt you on thinking about what your irresistible offer could be. And like I mentioned in this episode, I do teach a lot of those psychological points inside of freedom fast track. In this workbook, I'm giving you loads of those so you can get a real feel for the psychological triggers that you want to be hitting in order to persuade someone to buy. And the details of an actually irresistible offer. So I'm going to link that below. I'm also going to link the webinar for freedom fast track. So come along if you are interested in learning more about sales engines. And then you want to learn more about freedom fast track. It's going to be so valuable whether or not you decide to buy. And if you just want to look at how we even execute a webinar at Boss Babe, then come along anyway. So get yourself signed up for that. I put all those links below. I'm going to be releasing an episode specifically on the sales engine and my hope after this month of us working together like this, you're making more money and it's really driving impact in your business. So let me know drop me a review on the podcast because also it helps podcast a lot. But drop me a review on this podcast and let me know was this helpful? Did it get you thinking? Do you like this kind of episode? I know I haven't done like full on solos for quite a long time, but you guys I have a podcast studio. I have a studio in my house now, which means I can actually record solo episodes without my toddler screaming at me and banging on my door in my office or my husband making really loud smoothies in the background. So life's good you guys. I'm going to be creating a lot more solo content. And I love getting to sit down and teach like this. Like this is something that really lights me up if you can't tell. So in the review, let me know if this is the kind of thing you do like if you find it helpful. And what are some things that I could actually teach on? What are some topics that you hope I'll talk about? We are looking at reviews every single week and if you do a review, I'll put some instructions in the show notes, but we'll actually send you a little freebie as a thank you for doing it because it does really help the podcast. So this is my first episode from my podcast studio. I'm so excited about it and I really, really appreciate you listening. Okay, I'll see you on Thursday from the episode.