- Good morning, Brood Daily Show, I'm Neil Fryman. - And I'm Toby Howell. - Today, while you'll never see a video of a Phoebe Bridger's concert, then the smart ring maker Aura shocked the market by delaying its IPO. It's Wednesday, September 30th, let's ride. (upbeat music) - Sometimes you gotta give yourself a pat on the back and we're doing just that on this international podcast day. Morning Brood Daily is up for a signal award, which hands out accolades to the world's best podcast in the business category. And we need your help to win. This is decided by a fan vote. So whoever rallies their listeners the most will add to their trophy case. Toby, think the MBD gang is up to the challenge. - I know they're up to the challenge because we were also nominated in this category last year and we did pretty well taking home the audience vote. If you want to vote for Morning Brood Daily, we will put a link in the show description. Signal does make you put in your email to vote, but it takes 20 seconds total. Also, if you voted last year, which I know every single one of you did, you should already have an account. Last year, we were in a dog fight with the Pivot podcast hosted by Scott Galloway and Cara Swisher. This year, it looks like we're fighting with the Verge's podcast decoder. They are at 36% of the vote right now. We're sitting at just 22% as of this morning. Let's switch that one more time vote at the link in the show description. And now we're from our sponsor, Roku Ads Manager Neil. How are you when it comes to trying new things? Well, making the show with you was something new, so I've got a pretty open-minded approach. Well, after hearing about what Roku's got on offer, a lot of advertisers will probably adopt your mindset. Roku is offering a $5,000 match the first time spenders on Roku Ads Manager. So not only do you double your investment, but you access premium streaming inventory all in one buy. Plus, with their self-service platform, you can go live in minutes with no DSP fees and real-time in-platform reporting. Not to mention that the Roku home screen reaches 125 million people daily with an average of 4.3 hours of streaming per day per account. Head to advertising.roku.com/mbd and use code BRU 5K to get the offer. Aura, a company that tells you if you're ready to take on the day is telling investors it's not ready to take on the public markets. The smart ringmaker was supposed to go public yesterday at evaluation of around $15 billion, but surprised everyone by postponing its IPO instead, citing uncertainty in the market. Companies try to set up their debut for the ideal time, hoping to begin trading under the most bullish conditions possible, so postponing to wait for greener passers is not out of the question. But what had people scratching their heads is these are pretty dang green passers were in. The tech focus Nasdaq 100 hit a record high last week and is up 3% in September. While the S&P 500 is up 12% for the year, the time appears to be now, Aura. Plus demand was there with the IPO shaping up to be four times over subscribed. But it's also not that hard to find warning signs to. The 10-year treasury yield is at its highest level since 2007. In September's consumer conference, reading was the lowest since 2014. CEO Tom Hale, humble brag that Aura has quote, "The luxury of choosing our moment, given the strength of its business, so since the vies were slightly off, it opted for a different moment instead." Aura isn't alone in their choice, either one nuclear and one insurance company, also recently postponed their debut's siding market conditions. You know, I wouldn't elevate this to the level of a Toby's trends quite yet, but it is telling to see a strong business, see the market near all time highs and still say, "Uh-uh, we're good." - Yeah, market whisperers like Axios' Dan Primack, who have sources inside said that this was basically because Aura wasn't able to get the price that it wanted to raise as much as $2.2 billion, valuing it at $15.6 billion. Investors just seem to balk at that valuation. It also comes at a time when Apple is releasing its upgraded health app which does a lot of the same things that Aura's app does as well. So they're seeing increased competition in this space. Everyone is releasing a health tracker. They're trying to get a $16 billion valuation. There's some hairy things going on with oil and treasury yields, yes, stocks are very much near and all time high, but maybe those are just few of the reasons why Aura backed away is because they wanted to be valued at something, investors weren't giving it to them, so they're just gonna wait it out. - Aura does have the luxury of being in a very strong position too. They posted revenue of $1.2 billion over the past nine months ending June 30. So that was up 74% from the same period a year earlier. It has 5.7 million paying members at this point and they're riding a pretty broad adoption curve right now. The US wearable adoption has jumped from 13% to nearly 50% over the past decade. I'm wearing two right now and I know other people, actually no Aura ring, just a wedding ring. - Flex. - Flex right there. But clearly this is becoming a category that people are more comfortable with. So that's why it was kind of shocking to see them block at this. The other potential elephant in the room is anthropic. Anthropic might be just sucking all the oxygen out of the IPO market. They are full steam ahead with their IPO, their prospectus leaked to Reuters and we got a peak under the hood. They're seeking a $2 trillion valuation which is eye popping and maybe that is why Aura is like, all right, maybe there's not gonna be that much left over for us at a measly $15 billion valuation if trillions are flowing in it too anthropic. There's some very interesting things under the hood though of this leaked prospectus. Namely that they said that AI could produce catastrophic or existential risks to humanity. Talk about a vibe killer when it comes to going a public that was mentioned but then they also saw some financials Reuters did and anthropic reported a net loss of $42 billion last year with revenue of just $8 billion. So two trillion dollar valuation with those numbers has some people scratching their heads a little bit but again, that is a big, big elephant in the room and maybe why Aura felt a little crowded out. - You can't talk about the upcoming IPO market and all of these companies may be backing away without that anthropic IPO which is perhaps coming in November, open AI delayed. We talked about delaying of IPO's but open AI did that a few weeks ago citing safety concerns they pushed theirs into next year it looks like another companies are doing the same but not anthropic, looks like that's gonna be come in November and that could exceed SpaceX as the biggest one of all time. Moving on, the Trump administration launched a new AI-powered website that aims to be your one-stop concierge for navigating the federal government. When you head to america.gov, you'll encounter a chapot that is supposed to help you do everything from a new passport to enroll in government programs like Medicare. Joe Gebya, the Airbnb co-founder who led the project, said the chapot would modernize constituent services like never before and set a standard quote you'd expect of a superpower. AI teaming up with a.gov URL is like an unstoppable force meeting an immovable object. Artificial intelligence has been heralded as the next industrial revolution potentially testing humanity itself while government websites have a reputation for testing nothing but your time and patience who could forget the disastrous rollout of healthcare.gov during the Obama years. The Trump team hopes to avoid a repeat of that by leaning on veterans from the private tech sector like Gebya to avoid a boondoggle by a technological, illiterate government. That relationship with tech was on full display yesterday when in conjunction with the america.gov lunch, Trump hosted a gaggle of tech leaders at the White House for lunch, including Jensen Huang, Mark Zuckerberg, Elon Musk, and Dario Amade. As fears of AI safety heat up, the leaders signed a voluntary accord that focuses on for self-policing mechanisms to keep the technology from spiraling out of control. When asked whether the document was binding in any form, Trump replied it's morally binding. Let's go back to america.gov for a second because the promise of this site is very, very tantalizing if they can execute. There are 29,000 government sites sprawling across the apparatus that is the US government. If you can collapse that into a single search bar, obviously that is a better system than one that we are currently under. Now, is that actually going to be the case? So far it's off to a bit of a rocky start. We have both tried to access it repeatedly over the past 24 hours. It is still down. It doesn't work at all. Like nothing happens with you. So chat is unavailable right now. I said, help me get Toby to shut up. My mind's actually even glitching harder. When you type it in, it has a suggestion question over it. I can't even see what I'm typing. So that is hurdle number one. Does it actually work? Hurtle number two is people who did actually get access to it and were able to get it working. Said that it mostly just directs you to visit other government websites. And yes, the government will say, that's just the early stage right now. But when you promise something about collapsing all these sites into one search bar and then all it does is reroute you to the site that you were trying to avoid. Is that really a step forward? Is that really AI transforming the government? Those are the big question marks right now. Marco Rubio did his best Steve Jobs impression. It looked like a tech rollout yesterday with some American stuff. And one of the things that he pledged was that got people excited was starting next year. Americans will be able to apply for a passport fully online. You just type in, how do I apply for my first passport? Then you can upload your passport photo. No more going to CVS for those super awkward photos and mailing things. And this is a will be perhaps a fully online thing. Now let's move to the second part of this story, which is about all the tech CEOs that were in the White House in Washington DC yesterday. I mean, it was.
who's who Jensen Huang, Mark Zuckerberg, Elon Musk, Daria Amade, Sam Altman wasn't there, which for reasons we'll probably talk about later on. And the theme that you hear from the Trump administration around AI as all these safety concerns heat up is we think that industry can self-police. That's also what you hear from Nvidia's Jensen Huang. Others say we need regulation from the government, but the Trump administration has over the past few weeks as these concerns have heated up. Just said, I think that industry can do this by themselves. They will take it upon them to self-regulate. And that's what you saw with this document that was signed by six executives. There's no legally binding anything. They just said that we'll put some monitors in place. We'll take care to be careful. And that's that. It was also just funny to see all these AI leaders in the same room as President Trump. The interviews were going viral of Daria Amade, kind of like dissociating while Trump is talking a little bit. And then also the seating chart went super viral as well because, of course, Trump posted that on a true social. And people are saying this is kind of a way to approximate who is closest to the administration, literally physically by who's sitting closest to Trump. On his right was Jensen Huang. On his left was Elon Musk. And then at the ends were anthropic. Daria Amade was pushed pretty far towards the end. So again, it's a seating chart. How much do you really want to look into it? But some people were saying it shows the administration's opinions and feelings towards these companies by literally how close they were sitting to Trump's seat at this dinner. Moving on, college sports in the NIL era has become the Wild West. So Congress is stepping in to try and tame it. The Senate passed the Protect College Sports Act this week in a bipartisan attempt to bring some rules back to a college system that has been transformed by NIL payments, runaway transfers in conference realignment. During that period of change, supporters say the NCAA has lost its teeth. It would be nice if college sports could somehow magically fix itself Senator Ted Cruz said, but this is a matter of law, federal law, and it is only Congress that can fix it. The bill seeks to bring some guardrails back by granting the NCAA limited antitrust protection, which would give it a chance to establish some nationwide guardrails, replacing those that have been litigated away. Among the two-thier rules would be slowing down the transfer portal by giving the NCAA power to impose transfer limits again. It would also cap conferences at 20 schools, allying fears that a few super leagues would emerge, leaving outsiders fighting for scraps. It also explicitly preserves the rights of student athletes to make money after name image and likeness, but brings some more tangible regulations around things like how they interact with agents. Supporters of the bill, which include the NCAA, think that some rules need to come back to replace the free-for-all that college sports has become, but critics say all this law is giving institutions more control over athletes again. Neil, Senate passes does not mean that this is becoming a law just yet because the houses in recess until after the midterms, but President Trump strongly supports it, saying it would "save college sports and colleges themselves," so it does have some powerful backers. Supporters are tapping into this general sentiment that a lot of college football fans are feeling that things are spiraling out of control. You might down the line have just two conferences, the Big Tenet and the SEC. You've seen these transfers go wild with rent to quarterbacks coming in for one season and then absconding for another team and then going to another team after that until they're like 26. You have crazy conference realignment where you have UC Berkeley playing Clemson in a, you know, in a conference matchup. People declaring for the draft and then coming back just to play college football. So that's why Ted Cruz is one of the main backers of this bill saying if we don't act we're just going to see 30 to 50 competitive football programs in this country and the remainder of the programs go under. So what they rolled out, however, was basically a reassertment of the NCAA back over college football and college sports. For a few years now after those stinging defeats in the courts was the NCAA losing its grip on the power of college sports and players were empowered to get money from NIL and moved colleges and things like that. But now this is basically restoring the power dynamics that we had for much of the past few decades. And that's exactly the issue that people have because on the table two are things like coaching pay and athletic department budgets and one big amendment to this bill that did not pass was trying to cap coaching salaries at $5 million a year and limiting contract bios as well. That amendment was defeated. So a lot of people sees on that and saying like if you really want to you know get a handle on the ballooning costs and the money that is flowing into the college sports system and yet you don't want to actually regulate coaching pay which is one of the biggest expenses on any athletic department budget. But you do want to regulate what student athletes can do what whether they can move schools or not. That seems like you're just doing for the same power grab that you had in years gone by and you're not actually trying to solve this issue. Corey Booker too who played football at Stanford say it is a bill for the control and power of the NCAA and member institution. So he kind of read between the lines here and says this is not necessarily yes probably some rules need to come back to the college system. But I don't know if the best way to do it is by just giving you NCAA all the power back again. This was also very fascinating from a PR standpoint because maybe you've seen commercials related to this bill. This was very public its backers and its critics both flooded the airwaves to try to sway public opinion on this ESPN got a lot of backlash last Saturday when it gave Ted Cruz about 10 minutes of air time to promote the bill on college game day. You know it had a politician on people were like why is Ted Cruz on my college game day. I'm trying to get ready for for the big games. But he was promoting the bill there and then the converse of that NAAC president Derek Johnson went on sports center a few days and then criticized the bill. That was a much smaller audience. But you're seeing a huge PR push big communications launch from all sides of this bill because I think they're just trying to tap into the sentiment. You know people are very emotional around college sports and especially college football going to be me. But that is sort of where we are in this moment in America. The problem for its backers is that sure the Senate passability is the farthest that any college sports regulation has ever gotten in Washington DC. However, before I head to president Trump's desk as we learned in elementary school it needs to be passed by both members or both chambers of the legislative branch. And yeah the house is just not here. They got dismissed. They're chilling and they're not coming back until November to vote on anything and it's very much a question mark whether they will approve this in its current form. All right we're going to take a quick break and talk about phone free concert right after this. Every day shareholders meet to discuss important matters about the companies you invest in. Now you can easily make your voice heard too. Vanguard investor choice makes it easy to set your proxy voting preference for your eligible Vanguard index funds. In just a few clicks you can have a say on important shareholder topics like executive pay and director elections. Visit vanguard.com/investorchoice to learn more. It's your shares, it's your voice, it's easy. Vanguard investors own shares of their index funds and those funds own shares of the companies they invest in. Vanguard Marketing Corporation distributor. You know your calendar could be stealing from you. Steal what exactly? My weekends? 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Last week, just about every young person I know in New York went to see Phoebe Bridgers, who played three sold out nights at the Barclays Center. But when I asked to see a video of her playing motion sickness, my favorite song, of course, they looked at me like I was an alien. Didn't I know that Phoebe had banned phones from her concerts? Thus began my education and now yours. For her 45-date world tour, which began mid-September, the indie superstar has banned phones from her performances. And not as in, please don't use your phone or I'll be disappointed. But more like, you need to put your phone in this sealed pouch to gain entrance. Bridgers is not the first artist to ban phones, high-end comedy clubs have been doing it for years, and a number of prominent musicians have as well. But because of the size of her tour, her largely Gen Z fanbase, and the absolute nature of the restriction, the phone ban has sparked a major debate over big topics like memory, scarcity, and what it means to live in the moment. For Bridgers, banning phones aims to preserve her mental health in the spotlight, according to a New York Times reporter who went to the show, about halfway through Bridgers thanked the audience for turning in their phones and acknowledged that she had a rough couple of years as public attention on her grew. She said she felt comfortable performing more vulnerable and personal songs with the understanding that none of it was being recorded and spread across the internet. Toby kind of feels like a watershed moment in the Gen Z lead device backlash. Absolutely, because people love filming concerts, which it's kind of the worst genre of video ever. Have you ever watched
a concert video back after you took and go wow I'm so glad I have that. But according to Samsung the average British concert go records 12 and a half minutes of video per show. That is a lot of video time, but I do think artists are kind of in their soul realizing that this is not what they want their experiences to be. They want their concerts to feel like concerts again where everyone is present. They actually think that it increases the value of their show because if you cannot watch it on TikTok or you cannot watch it on Instagram after the fact, it drives up the value of the experience itself. So obviously you want to do that if you are a performer. And then plus some performers said they just felt weird up there. Canadian DJ Kay Trinada was very direct about having the audience film while they were performing. They said it looks mad awkward from where I stand. So from an artist perspective, yes there's lots of reasons why I can understand why you would tell people leave your phones in your pocket. I don't want to see all those screens. I want to see you engaging with me. But the fact that Phoebe Bridges is saying you need to put this in a yonder pouch like they do at comedy shows or you basically can't go into my concert unless you put your phone away. Not just in your pocket, but in this sealed pouch that you can only pick up after is one of the more extreme things that we've seen because a bunch of artists have said don't use your phone in my concerts. I thought what Harry Styles did was pretty cool. At a recent gig in Manchester he basically had their his his fans put their phones away. But instead gave out disposable cameras alongside a note quote thank you for really being here with me. Dance with all your friends. So you get a disposable camera which is a very Gen Z thing, but you're supposed to not use your phone. You don't have to put it in a patch. Bob Dylan also in his previous tours that said don't use your phones, but and we'll have the agent, you know, the security staff in the audience be the police not necessarily put in your pouch. It's very interesting though there is a backlash to this. Not everyone agrees that you shouldn't use your phone. Billie Eilish is one major superstar who says that phones are just a part of our lives now. And that she said when I was young and would go to concerts or festivals, I would film every single minute of it. And then I would watch every single video that I took over and over until I even had the audio of the crowd memorized. It's not to be poo poo. It's an important part of the culture. It keeps us connected. It does. Yeah. And a lot of the fact that Phoebe Bridger's audience is young, they don't even know a world before phones. So it's just such an integral or just a normal part of life that it feels completely irrational to try to put that away. Also if you can't afford a ticket to the show. A lot of her fans are like, Hey, I love actually watching your videos after the fact because it does feel like I had a chance to experience a part of this without shelling out for a ticket price that may be beyond my means. So that is another argument as well. I don't know. In general, I feel like we are shifting that way as a society. It is not out of the question now or weird even to be told to put your phone away at certain events. So the fact that that's becoming more of a norm. I do think that this is just the tip of the iceberg as people probably will continue to adopt phone free concerts going forward. I'm all for proud of us for not bringing up golf until this point. But the famous example is that the masters at Augusta doesn't allow phones and all these pictures go viral of maybe the 18th green of people watching this most intense putt. They're all locked in because they they are no phones allowed as opposed to any of the other golf tournaments, the other majors where everyone's looking, you know, there's they're mediated through their phones for this major, you know, this big, big moment. So it's happening across society, the backlash to phones is real. We'll see how far it goes. Best sporting experience. I've ever had best sporting experience. You've ever had needles over the masters. All right. Let's spread to the finish with some final headlines. Open AI is coming after medas mues. The company unveiled dot yesterday. It's version of an always on AI assistant that can go off and do stuff for you powered by its new Astra model. You can give dots a job like combing through customer feedback or turning a podcast interview into clips where you make Toby look really smart and it can work in the background. The timing of this release is no accident. Medas mues has exploded in popularity by promising to do essentially the same things screwing around your digital life to book reservations and cancel subscriptions. Neil, by my count, there's the iMassage based instinct, a AI assistant startup that just raised out of 14 billion dollar valuation. There's metamuse, which is still the number one for you up. There's Grocbot and now there is dots. How many AI assistants is one human meat bagged need? Maybe zero. Don't try to figure out what to do with mine. It's very interesting how we've progressed in the AI wars. Previously, back in 2023, 2024, it was the, it was the chat bar war. So it was chat GPT versus Groc versus Gemini, you know, versus whatever meta called theirs, Lama, I think it was. And now we've moved on to the Asian wars. And it was pretty interesting because a lot of these AI leaders said the Asian era is coming a few years ago. We're all a little skeptical. And now it is absolutely here. Pretty interesting to see the different strategy that open AI and meta are taking because meta basically flooded the zone said consumers on Instagram WhatsApp. You like, here's mues. We want consume, you know, the average consumer to be able to use this open AI is restricting for now dots to pro business and enterprise users. So you have to pay up to get these particular agents and they're only available one per now right in the future. They said we want you to sick a million agents on, on all of your various tasks. But for now, it's is restricted to one and just pro business and enterprise users. They think, you know, that is the right equation as they potentially gear up to go public. But very interesting to see this, this agent battle play out. My issue is when I hear dots, I think of the candy and worst get on Halloween. So there's a little bit of a negative association there for me. All right. Up next, your days of crushing a bucket of molesins with your friends at the bar may be numbered yesterday, a US ban on some Canadian imports went into effect prohibiting things like motorcycles, dairy products. And yes, alcoholic beverages from coming in north of the border, totaling $1 billion. The import ban isn't expected to have a significant economic impact. Total trade between the US and Canada is $880 billion per year. But it is a stark symbol of deteriorating relations between the ones friendly neighbors after Trump slapped higher tariffs on Canadian goods in the summer. And Canadian Prime Minister Mark Carney matched them $1 for dollar. There's no signs of this impasse ending. US officials are not eager to come back to the negotiating table. And Canadian trade minister Dominic LeBlanc said we're not waiting by the phone. Yeah. A billion sounds like a lot, but again, it is 0.1% of the total bilateral trade between the US and Canada. It's more symbolic than anything. And a lot of it is alcohol. 87% of that $1 billion duty of the ban consists of alcoholic beverages. So most of the big brands like LeBlanc that you mentioned will find a way around it because they have US bottling operations and they can sell within the US borders. But a lot of the more specialty alcoholic brands from Canada are saying, this just destroyed our business. I was having some people in Atlanta start to order my stuff and now this kind of agreement shuts that down. So in the grand scheme of things, not that big, but when you are a small bottling operation, then it is a big deal for you because you just lost a major customer base. Finally, we close out every Wednesday show with suggestion box or Toby and I each share recommendation to get you over the hump of the week. Toby, you've been waiting patiently. You've got to go first. All right. My recommendation is for all the test takers out there. And that's to go to the website taketest.xyz. Once there, you will find numerous personality IQ, psychology and vocabulary test ranging from five to 50 minutes in length. The one I had all my bro brew co-workers take was a vocabulary test. It was 30 questions and you group synonyms with their similar words. It is very difficult. But at the end, it gives you your word IQ and the percentile that you rank amongst your peers. Neil, you did not understand my fascination with this because this site is literally all tests, but tests are fun. Why do you like taking tests? I don't know. If there's a test that, you know, get shared or it's new, I mean, you immediately take it yesterday took this was fun actually. We took the ESPN jeopardy test, which is a test I encourage people to take. But yeah, what's your fascination with tests? I really do love measuring stuff. I mean, it goes back to what we were just talking the wearables segment. I'm wearing two wearables right now. It's fun to just have data. It's very fun to compete against each other. I was feeling like kind of hot stuff after this vocabulary test because I scored and the 92nd percentile my vocabulary IQ was 121. But then an editor from the newsletter took the same test. She was 99th percentile, 137 IQ. So I encourage you to take it. We'll link that specific test in the show description and I want to see how you guys do it. If you can make it through it, it's a bit of a slog, but it's fun. Test are fun. Yeah, I bowed out halfway through, but I am looking at that one of these tests, the Danish citizenship tests. There's so many. I'm trying to take it. It's very fun. It's very fun. See if I can pass as a dane. All right, my recommendation, maybe as part of your fall rebrand is to host people at your home, host literally anything, a poker night, bagel brunch, baseball, playoff, watch party, just order a bunch of pizza and have people help you eat it. Don't feel bad about inviting people over. You're doing a very important public service. You're helping solve the loneliness crisis because folks, we're losing our hosting fast ball big time. I saw the shocking study yesterday from Derek Thompson who reported that the share of Americans hosting at home at least once a month fell from 42 percent in 1975 to just 12 percent in 2026. That's a 70 percent.
70% decline to help you along your hosting journey. In the show notes, we're including a link to 21 facts about throwing good parties. The most important of all though is if you are thinking of hosting something, make sure you invite us. As a good point, buy apartments to small deal. What do I do then? Well, I have one couch and rent out a bar, rent out a bar, do something. I mean, I did. I mean, small too. Let's do it on my roof. All right. There's space there. We're planning it right now. I did see that same kind of Derek Thompson post that you saw and the more alarming decline to me was Americans who have played cards recently fell from 39% to 13%. So maybe host a card playing party and solve both of those crises at the same time. What's the howl card game? Euchar. Euchar's a big one for sure. Hearts. If we're not feeling particularly good, spades came in for a little bit. We've played a lot of card games, but I'd say Euchar's number one. All right. That is all the time we have. Thanks for starting your morning with us and have a wonderful Wednesday. To share your thoughts on the episode or anything else, send an e-mail to
[email protected] or DM us on Instagram @ambidaleyShow. Let's roll the credits. Emily Mill iron is our supervising producer Raymond Lu is our senior producer. Our producer is Olivia Graham and our associate producer is Olivia Lake, technical direction by Nina Miller, hair and makeup is hosting the game night and everyone is invited. Devon Emory is our president and our show is a production of MorningBrew. Great show day, Neil. Let's run it back tomorrow.