Noodles & Co.: Enjoy the Noodles, but Savor the Company!
36m 23s
The transcription is an episode of the Franchise Today podcast featuring John Ramsey, VP of Franchising at Noodles and Company. Ramsey discusses the brand's history, emphasizing its diverse noodle-based menu inspired by global cuisines. Noodles and Company's focus on off-premise dining, with over 50% of orders already coming from off-premise channels pre-COVID, positioned them well during the pandemic. The brand innovated by enhancing its digital experience and adapting to changes in dining occasions, particularly increased demand for family dinner options. Ramsey highlights the brand's adaptability, including offering salads and focusing on menu efficiency to ensure quality and quick execution. The discussion underscores the importance of sustainable growth and sensible franchising in the restaurant industry, with Noodles and Company exemplifying these principles through its innovative approach and customer-centric menu offerings.
Transcription
6953 Words, 40401 Characters
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- This is Franchise Today, brought to you by FRM Solutions,
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Franchise Today is your destination
for weekly information, conversations,
and interviews with accomplished industry leaders,
all of whom share best practices
for sustainable growth and sensible franchising.
Here now, your host, Stan Friedman,
to kick off this week's podcast.
- Today is Wednesday, October 12th.
I'm Stan Friedman, and this is Franchise Today.
Well, this week, I feature a reprise
of one of the most popular interviews
I've ever presented right here on Franchise Today.
Today, I'll be talking with John Ramsey,
Vice President of Franchising,
for the iconic noodles and company.
John's background spans over 28 years of experience
in restaurant and franchise development with such icons
as TGI Fridays, Jack in the Box, Marcos Pizza,
and Bruxy International.
John joined Noodles and Company in November
as Vice President of Franchise Development.
While many restaurant concepts
in this COVID post-COVID era have been hitting the brakes,
Noodles and Company has doubled down as the Colorado chain,
with John leading the franchise development charge,
hits the gas, driving Noodles Restaurant Growth initiatives.
John's history includes positions
in both franchise and restaurant development,
and he's extremely excited to have the opportunity
to grow and further develop a proven concept
like Noodles and Company.
As we'll discuss today, Noodles has innovated
and adapted quickly to the off-premise experience
and offers attractive unit level economics for franchisees.
I'll be back in two minutes or less with John Ramsey.
Franchise Today will be right back,
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Noodles & Company offers the world's favorite noodle dishes,
salads, and soups all in one restaurant.
Each dish is carefully handmade
to the guests' specifications,
using only the freshest ingredients.
Noodles proudly uses real food and real cooking
for real flavors.
Their dishes are inspired by the individuality,
creativity, and cultural heritage
of cuisine from around the globe.
From penny rosa to Japanese pan noodles,
the med salad, and of course,
their famous Wisconsin mac and cheese.
Only the most authentic ingredients make the cut.
While they don't like to brag,
Noodles & Company is honored
to be the recipient of several business
and industry awards.
These include Forbes Magazine,
Top 100 Most Trustworthy Companies in America.
Eat this, not that 35 hottest healthy restaurants in America.
Nation Restaurant News, Menu Masters Award winner.
NBCNews.com, Top 10.
Best Love Brands, Parent Magazine,
Top Family Friendly Restaurants, Health Magazine,
America's Healthiest Fast Food Restaurants,
and Ink Magazine's 5,000 Recognizing America's
fastest growing private companies
for some 10 of the last 20 years.
There's a story here, and here to tell it is John Ramsey.
- John Ramsey, welcome to Franchise Today.
- Thank you, glad to be here.
- Happy to have you.
You know, I went and did a little homework
on who I'd be talking with today,
and I found a unique fact.
I don't see this often when I search
for someone on LinkedIn,
but I found John Ramsey and Stan Friedman
share 1,015 LinkedIn connections.
- That's a big number.
How do we not know each other before this?
- Well, that's a good question.
I think we do know each other,
and I think we hug and embrace once we saw each other.
(John laughs)
- Fair and equitable.
Hey John, let's do what I always do.
Let me ask you to help the audience understand
how franchising found you.
What were you doing, when was it,
and what was the intersection?
What did that look like for you?
- I sort of came into this a little bit different way.
I'm actually an architect by training.
After graduating from Virginia Tech
with my architecture degree,
I moved to New York City with Plan A
being to be designing skyscrapers,
living in a loft surrounded by like-minded Renaissance people,
but Plan A did not work out.
So like many people,
I worked in restaurants and retail
all through high school and college.
So Plan B was to work retail
for the holiday selling season, then back to Plan A.
So I started working up Bloomingdale's in New York City.
I wound up staying there for seven years.
What I discovered was that every large company
has an in-house development department.
So I used my architecture background
from my retail experience,
and I became a store designer and then store construction.
To me, this is really critical to who I am
since I understand that the money's made on the sales floor
or at the restaurant,
or as we like to say at Noodle's,
one bowl, one guest at a time.
I also believe there's a good reason
that a good restaurant company
calls their office the support center
and not the corporate office,
'cause our mission is to support the restaurants.
So that's how I got started,
and I think that's really important
as to who I am and how I conduct myself.
Now franchising, after Bloomingdale's,
I had the opportunity,
I followed a coworker to Sabaro.
Sabaro had just gone public,
growing at 100 plus restaurants a year.
They were all company operated.
A few years then,
we got approached by the Marriott Corporation.
They wanted to put Sabaro-style food court-style locations
in airports and travel plazas,
which by the way, now we call that non-traditional,
but at the time, that was a pretty radical idea,
putting branded food in these type of locations.
So a franchising agreement was drafted
and sorted by default,
by the way, it was drafted by another long-time IFA member.
We didn't even have in-house franchise department
or in-house franchise counsel.
But by default, I became the primary contact
because I was the development guy.
And I quickly learned the difference
between answering to a boss of company operations
versus working with the support team.
So I quickly learned,
my skills said I needed to add diplomacy,
negotiation, flexibility.
This all became part of who I am and how I behave.
So that's how I got into it.
- Why don't you walk us from there to what came next
and how your career in and around franchising unfolded?
- Yes, so after Sabaro, and by the way,
they went through a phase where not unusual
that they were growing very quickly.
It was the family who all over public control,
the business decided to take it private again,
wanted to contract and guess what got cut franchising.
And so I got approached by Long John Silver's.
I had never done franchise sales before
and they actually approached me for a franchise sales position.
And I go and I meet with the team, I start talking with them.
And I sort of ask the question, well, gee,
why do you want me to do this?
The response was that number one, we believe in people.
We believe in cross training.
We believe that with your background
of supporting a franchisee and being involved
with the development,
that you offer a critical role that we need.
And it wasn't about selling per se
'cause I'm not a salesperson by nature,
but it was really about supporting the franchise community
and leading the growth charge.
So that was really the beginning for me
of sort of taking the knowledge that I gained,
adding franchise sales to my experience level.
And from there, just took off.
So over the years,
I have worked for many different companies,
both large and small.
I've worked for startups where company operation brand
wanted to start franchising from scratch,
which was very exciting.
So I literally got to write the agreement,
got to establish an apartment,
establish policy, procedure, process,
all that type of thing.
But I think for me all along,
it was never forgetting again where the money's made,
the money's made in the restaurant.
And it wasn't about just selling deals.
It was about getting the right partners.
It was about having growth that was sustainable.
And that for me is really important.
- Well, that's part of why you're here today
because sustainable is one of the buzzwords
that this podcast is all about.
Sustainable growth and sensible franchising.
And it sounds like with some of your early career moves,
you've been much in that mindset.
So take us up from there closer to the current day
and bring us up to the present
'cause we've got a lot to focus on today
in our discussion about noodle.
- Sure.
So I sort of go back to,
I think when I think of the present day,
I really have to go back to the recession, 2008, 2009.
Again, like a lot of people went through a career change
rather unexpectedly and really saw firsthand the impact.
It was one thing the impact to me personally,
but within the franchise community,
what the recession did is it really to me brought out
or highlighted the fact that so many individuals
had leveraged their 401(k),
they had leveraged equity in their home
to sort of start their dream of becoming a franchisee.
And I saw so many people get hurt,
so many people not recover.
And it really left a mark on me that from that point on,
I've been very focused on number one,
making sure that I'm aligned with a brand
that recognizes the value of people
and that this is not just a financial transaction
in a usual sustainability, right?
That this is a long-term relationship.
It's most likely gonna outlive me and my tenure,
but for the franchisees,
folks that are signing up to be part of the brand,
you know, they're looking at a 20-year timeframe
and they're putting a lot on the line personally.
And so I take that very seriously
and I think that's really what has brought me to today.
- Well, I'm curious about noodles
and as a concept, it has some unique aspects about it
that I see from a business point of view,
but before we get to those,
I would certainly ask you to give the audience
that may not be familiar with the brand,
a little history about noodles
and the value proposition that it provides
to its consumer base.
- Sure, absolutely.
So first of all, noodles started in 1995 in the Denver area
and it was really a pioneer
or sort of one of the leaders of the fast casual movement.
If you think back to the late '90s, early 2000s,
brands like Pinero Bread were coming on stream.
Chipotle was a small up-and-coming brand, Qdova.
I had the fortune of in 2000 working for a brand
called Rubio's Baja Grill out here in San Diego,
who also was a pioneer in the fast casual segment.
And I discovered noodles for the first time
and we, like a lot of folks at that time,
we would take these trips, different parts of the country
to visit these fast casual brands
to see what they were doing, how they were doing it,
what was different, what we could use for ourselves.
And so my first experience with the noodles
was in 2001 in Denver.
And really with noodles, the way I would describe noodles,
first of all, celebrating 25 year anniversary this year,
found in 1995, the concept was really based on the premise
where you could go to one restaurant
to get great meal options, but it was not tied
to a specific region, and when I say region,
meaning it was not Italian, it was not Asian, not barbecue,
nor was it a protein, it's not a chicken restaurant
or a hamburger restaurant or a pizza restaurant,
but really using noodles and pasta as a unifier.
So if you think of that, being able to go to one place,
so whether you're craving sort of a comfort bowl
of mac and cheese or something more complex like Pad Thai
or sort of classic Italian like spaghetti meatballs,
noodles is the place for you.
So noodles is a restaurant where you could go
and get this variety of meal options
that sort of span across different regions,
different proteins, very customizable.
And so that was really the premise
of what started the brand and it's sustained it
for these 25 years.
- And how has the footprint changed
over the course of that 25 years
and has the focus of food on-premise versus food consumed
elsewhere played a big role in the changes
that have occurred across the years?
- Yeah, great question, right?
So with respect to the footprint,
as I mentioned, the brand started in Denver,
we're now nationwide.
However, if you look on a map,
approximately 450 locations across the US,
if you look on the map, we call it,
I call it the rainbow distribution.
We kind of go from California,
then if you sort of go up very heavy
in the mountain states, Colorado, Utah,
up into the upper Midwest.
And we're very strong in places like Milwaukee
and Minneapolis, Green Bay, Chicago,
down into Pennsylvania, the Carolinas,
all the way down into Florida.
So sort of this rainbow effect
of where the locations were spread out over time.
One of the things they did really well
from a development standpoint
is they didn't take a shotgun approach.
So they didn't put one or two in every city.
Once they went into a market,
they really focused on developing out those markets
to be fully penetrated.
So not surprisingly today,
our best performing markets
or those markets were A, we've been the longest,
but more importantly,
that we have a high concentration of restaurants.
So it really drives that brand awareness
and drives that convenience factor.
But you ask about the off-premise
and that's one of the other, I think,
benefits of what attracted me to noodles.
If you take the premise that we defined the brand
sort of pre-COVID and post-COVID,
pre-COVID, noodles was already very heavily
into off-premise dining.
Over 50% of the occasions were off-premise already,
which was great, right?
That's what really positioned us to grow sort of post-COVID.
And one of the, I believe one of the reasons for that
is that if you think of pasta's,
you think of noodle dishes, they travel very well.
They stay hot, they stay fresh.
It's easy to transport.
And so from off-premise, other types of food,
obviously that you'd want to eat in a restaurant
or have and get that dining experience
don't necessarily travel well.
Noodles product always travel well.
And again, we already had that sort of built-in
off-premise model.
When COVID hit, we were in a good place to start,
but we recognized very clearly that we needed to do some
innovation and adaptations to the concept.
The first was really enhancing the digital experience.
So we have a very robust, easy to use
online ordering system.
We have a very easy to use and customizable made-up app,
which I think is one of the best in the industry.
Very easy to use, very easy to customize your meal.
Obviously, you build in your payment system.
We've recently even done things, for example,
where when you pull it to the restaurant,
it'll tell you that your food's ready.
You can click on a button that says, "Hey, I'm here."
And notify somebody in restaurant,
and they'll bring it out to your curbside.
So it could truly be a touchless experience,
cashless experience.
And again, the meal's gonna come to you
in a high quality container.
Easy to take with you back to where you could eat.
I think the other piece of really driving our success
post-COVID was we all saw in the restaurant industry
the shift in day part, right?
If you think of people no longer work in the office,
therefore you're sort of traditional,
take a break from the office and have lunch changed.
So those lunch occasions, I would say,
I think really across the industry have really shrunk
and become much more difficult to achieve
sort of that lunchtime business as we knew it.
The flip side of that is that the dinner occasion,
I think really increased.
A lot of us were stuck at home.
At a certain point, you get tired of cooking every meal.
You want to sort of get back to some level of normalcy,
so you can't eat out, per se.
So you want to bring dinner in.
And by the way, now you're bringing dinner in
for the whole family.
So again, it's a little bit different at lunchtime
when you're typically just buying it for yourself
or maybe a coworker.
The noodles brand and the menu really adapted itself
very well to satisfying a family.
So if you think of family of four or five, six people,
everybody gets to order their own meal.
So if you have dietary restrictions,
we have gluten-free options.
We have low-carb options.
You know, one of my favorites is the zoodles,
which is zucchini noodles,
which by the way, all of this can be substituted
in any dish, substituted with a zoodle noodle,
which is a healthier option.
But for kids, the mac and cheese spaghetti and meatballs
is sort of a sure thing.
Butter noodle, things like this.
So it really has that breadth of menu
that really adapts itself well to customizing
to having a majority of entrees for a large group
who everybody wants something different.
- Do you guys do salads?
- We do salads.
And in fact, we're testing right now
and continue to innovate on the salads.
And this gets to some other pieces
when you start talking about sort of operations
and innovation within operations,
is that we recognize we can't,
number one, it can't be everything to everybody.
But number two is you can't have too broad of a menu,
because especially in this world of all premise,
the ability to be able to quickly execute
a high-quality product,
there is a limitation as to what you could have on your menu,
how many SKUs you could have in the restaurant,
all those type of things.
So we're constantly looking for,
what are the right two, three, four salads to have
on the menu that give a broad enough appeal,
something unique and different that people can choose from.
- You bring back some really old memories for me
of my days at Wingzone.
We had, I think, 84 items in inventory,
which made us a really easy operation.
We had salads, but we had salads
because we wanted them to be the pushback against menu veto.
So the guys that are in front of a ball game
watching the TV all want their wings,
but they don't control the phone.
So the female in the household would be the one
placed in the order,
and if we didn't have an accommodation with salads,
we'd have lost many, many, many orders.
They otherwise wouldn't have found us.
So I asked about salads
because I remember good old menu veto.
I also think that your average ticket
must have really jumped dramatically
with that shift in day part.
And even if there was an offset
to that lunch business not being as frequent,
the average ticket should certainly have more
than compensated for that on a business perspective.
We're gonna come back from a quick break,
continue our conversation with John Ramsey,
who is the VP of franchise sales for noodles and company.
I'm gonna talk more about this growing enterprise
that was literally built for the economy
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And our conversation continues
with John Ramsey, vice president of franchise sales
for noodles and company.
So let's talk some about the evolution of the company.
Has it always been a publicly held company?
It has not, like many companies.
It's time in its history.
It's been privately held, it's been public.
I think we've been public,
I wanna say since around 2004,
but don't quote me on that, I don't know the exact date.
And has there been a change in the leadership
in terms of public, private days?
Or has there been any leadership changes
or the original founders still in the business?
- So there's been changes,
although I would point out two sort of interesting facts
with us, first of all, our current CEO, Dave Boneyhouse,
and has been with us for over 15 years.
So he's only been the CEO for the last,
I think five years or so,
but he's been with the brands for 15 plus years.
So an incredibly deep knowledge of the brand,
of the people, of the franchise community.
And I think that's been a really wonderful thing
for us, our company, to have that level of continuity.
And he's done a really wonderful job
of being able to take a lot of the innovation
that's been created over the years
and mold that into where we are today,
especially in this post COVID scenario.
- So let's talk about the franchise side of the business
because it's a very unique thing for me
to see a company that has the large number of units
that you guys do have a franchise division
that represents probably what,
fewer than a hundred of the 450 locations.
Is that about right?
- That's correct.
So we have approximately 11 franchise groups
that control about 80 restaurants.
- And so these aren't large, multi-unit,
multi-flag type operators that you're seeking
is what I gained from that.
- We are, and you ask about the founders.
So another interesting fact is that
one of our largest franchisees
was the roommate of our founder.
And so we have several franchisees like him
who grew up in the Denver area,
became fans of the brand,
and then became some of the first franchisees
and moved to new markets to sort of seed the brand,
if you will, in these new markets
and have stayed there, which is pretty nice.
- So help me understand how and why
this company has an interest in franchising
when it has such a large company-owned division.
Where are the lines drawn between
whether an area becomes franchised
or whether the growth is going to stay organic and internal?
- Yeah, so I sort of alluded to this before
with our footprint.
A couple of things I would say about that.
First is we've been franchising since 2004,
so this is not a new venture to us.
We have great franchisees.
They're very loyal to the brand.
They're very happy with the brand.
Very good relationship with the franchise community,
which is obviously a good thing.
So we're sort of starting off from a place of strength
with our existing franchisees and community.
And by the way, they're poised to grow as well.
So you'll continue to see growth
from those existing franchise groups.
From a company operation standpoint,
probably some of this history goes back
to your other question about was it public, was it private?
Like a lot of companies, you go through these stages
where at certain points you get,
especially if you're privately held or publicly held,
you have access to a large amount of capital.
A lot of capital gets deployed
to build out the company restaurants.
One of the smart things that Noodles has done is,
again, they've concentrated their company growth
in some very specific markets.
And so we continue to see our company division growing,
which is good.
However, there's so much room for them to grow
in markets where we already have a footprint,
that they're easily going to be able to spend
the next three, four, five years in those markets
without having to venture outside.
So that then begs the question, okay,
well, if you want to continue to grow,
you're going to need to add new markets.
What's the best way to add a new market?
Because we have this track record of success
with franchising, franchising was a natural way
to go about developing the brand in these new markets.
So that's the goal and that's really important.
- How does that look operationally?
Are there separate support teams and separate resources
deployed for the franchise division versus company-owned?
Because you know how that can look sometimes
in companies that have company-owned operations
as well as franchise, there can be a little fuzzing
of lines sometimes as to which resources get deployed
to who and when and how, based on corporate need.
How do you balance that at Noodles?
- Yeah, so I think it's a great question and you're right.
I mean, I think for a lot of companies
that does become a challenge,
and I've certainly seen it firsthand
and I've lived through it.
One of the things about Noodles that's really unique
in a strength of the brand is a value system.
We have very strong value system in place
and the value system is really based around people,
how we treat each other and specifically
how we treat our team members.
And so we place our team members at the top of the pyramid.
We recognize that all of our success and sales
come at the restaurant level.
And it's the folks, our team members at the restaurant level,
and by the way, whether they're company or franchise,
we really recognize that they're the ones
that we need to support
and that's where we need to put our energy.
So you then translate that to the support system
you ask about.
I know when you talk to folks within our team,
first of all, they don't differentiate
between company and franchise.
So when they talk about supporting a restaurant,
it's just that, supporting a restaurant.
And they're supporting the restaurant
because they believe it's important
and they believe in the values of the brand.
So it's all rooted back in this value system,
making sure or recognizing that you're supporting people
and you're supporting the people in the restaurants
first and foremost.
So there's not a distinction there.
The other positive aspect of that support network
is because we have such a large base of corporate restaurants,
a couple of things happens.
Number one is that virtually every critical position
at the support level is filled, right?
So we're not sort of starting from scratch.
So when you talk about training teams,
real estate, design, development,
all these different areas,
there's highly qualified individuals
in those spots already.
So it's not like we have to wait for a certain time
before we can start adding people.
I think that's a really important part
of being able to build on the infrastructure
that we have in place.
So as we add new franchisees,
it's not burdening the system
if anything is providing growth opportunities
for the folks who are already with us.
- Great, great to hear.
And I'm very impressed by companies
that employ high value systems
in their internal operations
and out to the franchisees
as well as the employees on the front line.
You can have a great corporate culture corporately,
but you're breathing your own ether sometimes
inside an insular environment
if that's not bleeding down to franchisees
and frontline employees.
And it sounds like you've got that covered
from top down and bottom back up.
- That's right, I agree.
- So the only other stress point I wanted to ask about
with a company that's structured like yours
is the public versus private organizations and franchising.
And do there come times where the value to a stakeholder
is different stakeholder being a franchisee
than what might be a fiduciary responsibility
to a shareholder?
And how do you go about that balancing act
that noodles some company?
- Yeah, I think it's a very valid question
and very important that does get discussed
and talked about internally, right?
So as you know, we've talked about
I've been a franchising for a long time.
I've had the benefit of working for both public companies
and private companies, large and small.
So I've seen things happen, good and bad.
And from my perspective and my experience
there's really two pain points with franchisees.
Number one is the relationship
and number two is profitability.
So when you talk about the relationship
I really define that as trust and integrity
which really requires listening, inclusion.
It's our actions, it's our behaviors.
So if you don't have trust
and if you're not operating from integrity
to me it doesn't matter
whether you're publicly held or privately held
you're not gonna have a good relationship
with your franchisees therefore it's gonna be broken.
I've talked about our value system that we live with
and it's such a part of who we are.
That is so critical and so important to have that in place
in having that really a foundation
to make sure that your relationship stays
operating from a level integrity.
So I'd say that's really number one
again regardless of our corporate structure
that's important.
The second is profitability.
Now this one to me is an interesting one
because I certainly have seen
and I'm sure you have too
where decisions get made often at a support center level
whether they be around food or equipment
that changes the dynamics of your restaurant profitability
whether it's food cost, labor cost or equipment cost.
A decision gets made that impacts that.
Well you think about a company like ours
and I can tell you that since we own an operating
over 350 locations every little thing we do is amplified.
So we're very aware of when we test a product
or test a piece of equipment
or test an operational change whatever it may be
what the impact is to that unit level profitability
sales and profitability.
Whereas I would argue that if you had a less company
restaurants and you needed to boost
and now this gets to your question around public company
if you need to boost your earnings what are you gonna do?
Well you're more concerned about driving sales.
So you might make a decision to drive sales
at the restaurant level that may help your royalty stream
however it's detrimental to your franchisees
'cause it's impacting again their food costs
or labor cost or cost of a piece of equipment.
So I think having that level of awareness
level of sensitivity to anything that we do
at the restaurant level of making sure
that yes you wanna drive traffic yes you wanna drive sales
and you have to constantly be innovating
and looking for ways to do that.
But you also we're very aware of and very conscious
of what the impact is to those unit level economics.
I would say asked and answered
and I think quite well in that so much obliged.
Tell us who you're looking for in this franchise quest.
We talked about the multi unit multi flag
larger type operators are those your exclusive targets
or can someone with a lower profile financially
still take advantage of opportunity with noodles?
Yeah you know I love that question
because having done this for quite a while
some of the best franchisees that are now
on that top 200 list I knew them
when they had a single restaurant.
And so it sort of begs the question okay do I just
then want to bring in folks who have already proven
that they could own and operate 20 restaurants.
I like to think where is that next person gonna come from?
Right this 'cause everybody starts with one
or starts with a small group of restaurants.
Where are they?
Where are they gonna come from?
So I really look at our vetting process
or selection process.
I don't want to use sort of a singular approach
to say you must meet these minimum criteria
such as a financial criteria
or an operational ownership criteria.
However I look at a broader perspective to say okay well
what are the attributes that we're looking for
for a strong franchisee?
Restaurant experience is one of them.
Financial ability is one of them.
I would also include development experience.
Have you built a restaurant before?
Have you hired a contractor before?
Have you pulled a building permit?
That's sort of an important part of this journey
and experience of becoming a franchisee.
Business acumen, have you owned a business before?
Have you owned a franchise business before?
Do you understand the distinction between a franchise
business versus an independent business?
And then lastly one of my favorites is personal character.
How do you show up in your community?
Are you involved in your community?
Who do you know within your community?
What have you done there that's gonna be attracted
to us as a franchisee?
Or that's ultimately gonna help your business
because I can't teach you or show you
how to show up in your own community.
So I sort of skirted your question of
is it only a multi-unit operator?
And again I would say if I'm speaking to an individual
with maybe they don't have a restaurant background
I would certainly encourage them
or I would hope they would encourage themselves
to recognize that they need that capability
as part of their team.
And by the way this is a team effort.
I think the days of having sort of a single person
running an operation I think those days are changing
and today the opportunity to bring in a group of people
who are bringing these sort of different levels
of expertise to build out an infrastructure
is a great way to go.
So I hope I'm casting a larger net
but also being very transparent and open
with folks that I'm talking to
as what we believe success looks like.
- I'm gonna give you a minute at the end
to tell the audience how they can find you
but before I do that I ask my guests each week
if there is anything at all that I should have asked
or that you wished I'd have asked and didn't.
- Well thanks, I appreciate that from a,
if I may, maybe it's not a question you would ask
but I would like to just share a personal anecdote
if that's okay.
- If you think it's important enough
that you wanna share it, let her rip.
- I just wanted to share with you in the group
that I'm very proud to say that I just became
a grandfather in October.
- Now that's worth sharing.
- I have not met my granddaughter
'cause she lives in New York City.
However, I'm heading out in two weeks.
Obviously we've all been impacted by this pandemic
but I'm looking forward to being my granddaughter.
- Well congratulations to you for that
and I'm certainly happy you chose
to share that with us as well.
How about some contact information
and let the audience be able to catch up with you
on the other side of this discussion?
- Absolutely, so a few different ways to track me down.
One is the easiest ways for our website, noodles.com.
I have a franchising section
so just go to noodles.com/franchising.
You'll find an email, you can email me directly.
You'll find a short form, enquiry form,
if you wanna complete that information,
that's fine as well.
Or if you just like to reach out to me through LinkedIn,
I'm always happy to make connections to my peers,
to franchise the industry providers and suppliers.
And even if you're a franchisee
and maybe you're not looking to add a brand today
but just wanna have a connection and start talking,
I'm open to that as well.
- Fabulous.
John, I can't thank you enough for sharing so much with us
in the short span of time that was allowed to us
to get this done today.
But I'm looking forward to learning more
about both you and noodles as time goes on.
There is that 1,015 joint connections
but there's another 6,000 in my LinkedIn family
for you to get acquainted with as well.
So let's make sure we don't make this a static conversation.
I'd like to keep the dynamics of this conversation
moving forward and keep checking in with you
from time to time.
- I would love that, Stan.
I really appreciate you reaching out to us.
- As a post script, I might add
that following my interview with John,
I learned that Noodles and Company recently announced
the appointment of Sean Taylor
as an independent member of its board of directors.
So who was Sean Taylor and why is this momentous?
Sean Taylor is a franchisee.
Not just any franchisee but a proven leader
in the restaurant industry who most recently
was the president and operating partner
of the various successful Zach Spies Houston LLC
which he sold in 2019.
Sean Taylor has opened, developed and operated
as many as 35 Taco Bell locations
and served on Taco Bell's franchise management advisory board.
He was even a part of a group of business leaders
that acquired the Houston Astros
which they sold again in 2017.
My point in all this is that you don't put a franchisee
of this caliber on your board and add talent
like John Ramsey to your executive team
unless you're dead serious about franchising.
I'm sure you'd agree.
Well, that's it for today.
Next week we'll do it all again
but until then I'm Stan Friedman
and as always I'm wishing you the best,
the very best of all things franchising
and Franchise Today is out.
Franchise Today is a production of FRM Solutions
providing best in class CRM tools
to empower relationships with perspective
and existing franchisees.
No excuses, just solutions, find them online
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Podcast Summary
Key Points:
Franchise Today podcast hosted by Stan Friedman features John Ramsey, VP of Franchising at Noodles and Company.
Noodles and Company offers diverse noodle dishes, salads, and soups inspired by global cuisines.
Noodles and Company emphasizes off-premise dining, with over 50% of orders pre-COVID coming from off-premise channels.
Summary:
The transcription is an episode of the Franchise Today podcast featuring John Ramsey, VP of Franchising at Noodles and Company. Ramsey discusses the brand's history, emphasizing its diverse noodle-based menu inspired by global cuisines. Noodles and Company's focus on off-premise dining, with over 50% of orders already coming from off-premise channels pre-COVID, positioned them well during the pandemic.
The brand innovated by enhancing its digital experience and adapting to changes in dining occasions, particularly increased demand for family dinner options. Ramsey highlights the brand's adaptability, including offering salads and focusing on menu efficiency to ensure quality and quick execution. The discussion underscores the importance of sustainable growth and sensible franchising in the restaurant industry, with Noodles and Company exemplifying these principles through its innovative approach and customer-centric menu offerings.
FAQs
Franchise Today is a podcast featuring conversations and interviews with industry leaders sharing best practices for sustainable growth and sensible franchising.
John Ramsey is the Vice President of Franchising at Noodles & Company, with over 28 years of experience in restaurant and franchise development.
Noodles & Company quickly innovated by enhancing the digital experience, offering touchless and customizable ordering options, and adapting to the shift in day parts, focusing on off-premise dining.
Noodles & Company started in 1995 as a pioneer in the fast-casual segment, offering a variety of customizable noodle dishes inspired by different cuisines around the globe.
Noodles & Company's menu has adapted to include salads and healthier options like zucchini noodles, catering to different dietary preferences while focusing on a manageable menu size for operational efficiency.
Zor Forum is an executive group exclusively for franchisees, providing a platform for sharing best practices, networking, and learning from industry experts to support sustainable growth.
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