Non-Icky DM Strategy That *Actually Get You Clients*

(upbeat music) - Welcome to the Best Coach Ever Podcast. I'm your host, Lynette Murray, an online business mentor and social media expert to online coaches and totally obsessed with helping women win in life and business. After spending over seven years in the online fitness coaching industry and scaling my own fitness coaching business to multiple six figures, I fell in love with something new. Helping women build their own businesses online. And to date, I've helped hundreds of women scale their own online coaching businesses to massive success. Each week in this podcast, I'll be sharing how you can be the best coach ever, which isn't just about being a good coach to your clients by the way. It's about knowing how to run your business like the successful CEO you aspire to be. It's also about learning to run a business in a way that gives you the best life ever and your clients the best results ever. And lastly, it's about being the best happiest version of yourself that you can be inside and out. Also, in the best coach ever podcast, I'll be sharing the business strategies, mindset hacks and life lessons I've learned in my own entrepreneurial journey and sharing interviews with industry leaders with expert advice in leveling up your health, mindset, and business. So if you're ready to be the best coach ever and learn to build the life and business of your dreams, come dive in to the best coach ever podcast. Hello, hello, welcome back to the best coach ever podcast in two to days episode that I'm excited for. I don't know if you're gonna be excited for it because in my experience, this subject is one that like a lot of my clients just have like the HVGBs about and like I get it, but also we have to fix that. So as you know, if you clicked on today's episode, we are talking about DM strategy, direct message strategy, getting clients from DMs. Now this is definitely like a, again, it's like an iffy topic when people come to me. In fact, one of the questions that people ask me before they join my coaching programs is like, how do you help people get clients? Is it through cold DMs? Do you send a lot of DMs to people? Blah blah blah. And I get it 'cause like, it'll, right, I don't wanna send a billion cold DMs to people that I don't know. I don't wanna pitch my offer to people like don't know who aren't following me, who have never indicated that they wanna work with me, right, I get a million of those every day in my DMs. I know you get them as well. They're annoying. And I don't wanna send them, I don't want you to send them. However, that was my cat if you heard a meow in the background. How, there she was again. (laughs) However, there is a need for direct message strategy in this day and age. Oh my gosh, not so. Honestly, that's my bad. I'm literally recording in the middle of my kitchen (laughs) on my cell phone and this is her domain. But there is a need for direct message strategy for a few reasons. Let me just kinda like back up and explain. Let me set the stage here a little bit. So for starters, no. I am not talking about just like sending cold DMs to people who don't follow you. To just like, I'm not talking about pitching to random people, pitching to random strangers, sending 150 DMs a day to people like, no. I don't believe in that. I don't like it. To be honest with you, it can be effective. But I, in my experience, what I've seen is that the people who respond to a cold DM about your coaching and then are like willing to buy are not. (laughs) They're not always the best buyers, right? Like they clearly lack some sort of like internal processing or filter to recognize that they should probably not just like buy coaching from someone and a person who DMs them out of the blue. But that being said, there is a big need for us taking the step to connect with our audience online. Because I don't have to tell you that people do not really engage anymore. I don't have to tell you that. You're like, yeah, I know. I got the receipts on my Instagram. Nobody's commenting. Nobody's sending me DMs, right? Years ago they would, but there's been a weird shift in the last like four to five years in social media where people are just not reaching out. They're lurking, but they're not engaging. They're not commenting. They're not liking, right? And I could go into a million reasons as to why that's the case. But because of that, it can feel very hard to figure out who on your social media actually wants to work with you or who might be a lead or who might be interested. Because frankly, you probably have lots of people who are interested in working with you. Lots of people who think about working with you and they're just not letting you know because they're lurking, you know? And with a good direct message strategy, you can start to sus some of those people out. So some of that has to do with posting the kind of content that like actually gets people wanting to DM you or engage with you. I call that engagement bait. I'm not gonna talk about that today. I think I've done an episode about that before. What I really want to talk about more so is like some direct message strategy and what I see working, why people leave you on red, all that kind of stuff. But yeah, so I think one of my last podcast episodes was about the fitness coach that I hired. Her name's Kelly. I'm loving working with her by the way. I'm having a lot of results so far. But so I hired her in March. And I might have said this in the episode, but I've definitely said it to client science. I totally would have hired Kelly like six months earlier if she would have ever reached out to me. Because I mean, I started following her maybe in October of last year. And right away I knew I liked her. Right away I was like, oh, I like her a lot. Like if I ever hire a coach again, she'd be the person I would hire. And I even, I've had fitness goals in the back of my head for months now. But it was just like, well, you know, like I kept putting it on the shelf for I kept telling myself like, oh, like I'll deal with that soon. Or like I'll reach out soon. Or I'd even have to thought of like, man, I should reach out to her and just to have a conversation. And I just wouldn't because I'm a person and I get distracted and I bother things going on, right? But if she would have reached out to me and like, I don't know, sent a welcome message. Or been like, hey, like I noticed you followed me like, so glad you're here. I would have been like, hey, I, I'm excited to talk to you. I really like your content. Like thanks so much for welcoming me. And if she would have asked me about my fitness goals, if she would have nudged me along, I promise you I probably would have signed with her like months and months and months ago. But instead I did not sign with her until I had like a come to Jesus moment, was like, screw it. I need help. I'm gonna go get a coach, right? Now just think about how many other people are on your social media or who could be on your social media, who feel the same way I do. And you know because you see these people, you've had conversations with them where they have a goal, it matters to them. It is urgent, but they're just holding themselves back. And what would happen if you were to facilitate a really good conversation with them to help them recognize what it is that they need and why working with you would be the best decision. Well, you could start signing clients so much faster rather than just waiting for them to feel like they're ready. You know, and long story short, just because of the way people act on social media these days, I'm telling most of my clients it's very hard, unless you have like a massive, massive audience, it is very hard to consistently sign clients if you are not willing to get in the DMs. It's just not happening like it used to. I think a lot of people like to think, oh, like, well, if I just made my content even better, if I just had a better content strategy than like my applications would be lit up all the time. In my experience, it's honestly more about connecting more deeply with your audience. And that a lot of the time comes with having a good direct message strategy. So content helps, but direct messages are what really close the deal. But before you turn off this up as an, you're like, and I want to spend 10 of my DMs. I don't know what to say to people, I hate DMs. Let me just break down how this can be really doable. And what it looks like for your direct message strategy to be efficient and effective. Because again, content kind of starts the conversation in a way, but direct messages are what really finish it, right? Most people these days need guidance and connection and safety in order to decide to buy. And buyers just won't often initiate, wish it wasn't the case, but it is. So first of all, I know why being in the DMs feels maybe weird or hard, right? I mean, I think first of all, people will tell me, I don't know what to say, right? Or they tell me, well, I don't want to be annoying. Oh, well, I don't want to be salesy. Well, what if the person I'm talking to you just thinks that I'm trying to sell them? Or yelling, I just don't know what to say, right? I totally get that. We'll cover some of that today. But let me reframe this for you for a second and help you realize that DMs only have to feel weird if you are making them weird. They only are going to feel weird if you are forcing a sale or if you're skipping past connection just to try to get to an outcome. Or if you go into a conversation with an intention of like, I need to make this person a client, that's when it starts getting weird. And it's weird because you know your motivation is messed up. You know you're going into this conversation only thinking about making them a client, which then subconsciously or even consciously starts to make you act weird in the conversation. And you know it. They know it because you can tell by how they're responding to you that they're like, "Iced out by you, right?" And now you feel weird. Yeah. Well, I would avoid DMs, too, if that was the situation that I was always having. But the direct message conversations don't have to feel that way. My DMs don't feel weird to me. I don't feel like Ike or annoying or salesy my DMs. I feel like I'm having a good time, my DMs, because I go in with a completely different frame of mind that my direct message conversations are like an extension of my conversation. content. They are my attempt at just getting to know the room of people who follow me. And I want to get to know the room of people who follow me because I like to give a damn about people. But my direct messages, they are not, I'm not going in there thinking, how do I find a client? I'm literally thinking, how can I make connections with people today? How can I build my network? How can I learn more about the people following me? Because that keeps my energy clean. So no, I'm not sending cold DMs to strangers. I'm not sending random DMs to my audience, just pitching them out of nowhere. I'm not spending time in the DMs trying to figure out how to get someone to buy from me. I'm just literally having conversations with people who are already in my DMs. And especially people who have already shown some interest in talking to me, because again, I post a lot of what I call engagement bait, I post content that literally is designed to get people inside my DMs. So a lot of who I am talking to is people who've been viewing my stories, engaging with stories, people who respond to my polls, people who have been engaging with my content, people who have opted into a freebie of mind, people who have done something somehow somehow to raise their hand. The thing is that a lot of people are just, like a lot of coaches, I see are just performing content. They're not creating content with the goal of getting their community engaged with them. Now, I don't mean like, obviously most coaches are making content, hoping people engage with them, but they don't realize that they're not making content that's not inviting engagement, right? A CTA does not invite engagement. Creating content that makes people want to engage with you is what creates engagement, right? So that's beside the point. But a lot of conversations that I'm having are just with people who have shown interest in some ways and how I create a lot of ways for people to show interest on my social media with again, a lot of engagement bait or freebies or just ways for people to raise their hands. So when it comes to DMs, getting into conversation with someone, if I'm thinking about like, is this personal lead, right? Because obviously when we're in the DMs, we're looking for people that we could sell to. But before I even think that someone is a lead, I start the conversation, simply asking questions to first identify if they even have a problem. So many times we, someone DMs us and we just assume because they've DMed us or because they've responded to a story or because they've responded to a poll, we just assume they have a problem. And then we try to quickly to get into the pitch. And that's when it can feel weird, because if a person does not have a problem, they're not hiring a coach. Or if they don't have a problem that they have an obvious awareness of, right? You might be able to say, Oh, I can tell this person has a problem. It's why they're not getting results. But if they don't think they have a problem, they're not hiring a coach. So the first thing I'm trying to suss out is does this person have a problem, right? Like in a mid conversations, let's say someone engages with my Instagram story about business, I send them a message and like asking them a question about that particular part of their business and asking them more questions, right? That's the other thing. You got to keep asking questions. You have to lead the conversation. If you stop asking questions, they'll like you stop responding. But I'm asking questions to just suss out. What if they got going on? And do they have any struggles? Because if not, then I don't see that person as a lead. And I'm not going to try and force the conversation to go in the direction of sales, right? And I never try to force the conversation to go in the direction of sales. But so we want to see first is this person, does this person even have a problem? Then let's say they do, right? Maybe you're talking to someone, maybe they respond to one of your polls about like their goals and they say they have foul-off goals. And you're like, Hey, so do you have foul-off goals? Like, you know, how's that going for you? And they're like, Oh, well, like not very well. Like I'm trying to lose weight for a couple of months, but it's just not really happening. And then you ask, you know, well, like what seems to be the problem? And maybe they respond with, well, like I keep trying to track my calories, but like by the weekend, I'm always falling off track. And it's just it's becoming kind of chronic. Like every time I'm like trying to get on track, it's like I'm always derailed by the weekend, right? Okay. Amazing. We have identified a problem. Their problem is that they keep falling off track. Okay. Cool. The next thing though is that we have to sus out if they are motivated or not to fix this. If this is something that's important to them right now, right? Because a lot of us have problems that we are not actually motivated to fix, right? They're just not that big of a deal to us. They're not a priority right now. It's like something we're aware of, but we're it's not top of mind, right? So the next line of questioning should just be about like, you know, so like, are you, is this something you're wanting to fix? Or like, is this something that's a big priority to you right now? Or is it just kind of annoying? Because we're just trying to figure out, is this person motivated to fix this? Right? Because maybe you would ask, you'd be like, Oh, yeah, like that's that's the bummer I used to struggle with that for a long time. Is that something that you're like, anxiously trying to fix right now? Or is it just something you've noticed and it's irritating, but like it's not a top priority for you to be losing this weight? Let's say they respond and say, Oh, no, it's like very annoying. Like I'm very sick of doing this. Like I, I really want to tame this issue, right? So okay, so we've identified that they not only have a problem, but they have motivation to fix it. Okay. So the next line of questioning if we can get there is should be about their level of urgency. Because again, sometimes people have a problem. Sometimes they even feel motivated to fix it to some degree. Like they, they definitely feel like it's a big problem, but they do not have an urgency to fix it. I'll get this all the time. In my DMs, we'll talk to someone about like their desire to start a business. And they'll say like I've been trying to start a business and posting content. It doesn't seem to be landing with people. It's clear that they really want a business to like, yeah, like hate my day job. I definitely want to, you know, have my online business. But then I'll ask, you know, is this something that you're wanting to have off the ground within the next like three to four months? And sometimes they'll say, well, honestly, like right now, like, you know, we're going to the summer and my kids are getting out of school. So it's not something I can really focus on right now. But you know, like definitely maybe towards the end of the year or like maybe sometime in the next year, you'd like to have this business off the ground. Okay, so that's a little bit of a lack of urgency. And so even though they have a problem and even though they're motivated to fix it, if they're not motivated to fix it soon, again, they are probably not necessarily wanting to hire a coach right now. And one thing about me is that in the DMs, I'm not here to convince anyone that they need a coach. I'm not here to convince them that they should hire me or that they should want to hire me. That is where I think DMs start to get icky is when you can tell someone's trying to manipulate you into a decision. As you can see in this entire conversation having with somebody, I'm not trying to manipulate anything. I'm trying to figure out where they are at. Because I'm not here to change anybody's mind. I'm not here to get anybody to want something. I'm literally identifying if you want this or not, right? So I look for a problem if there is one awesome. I look to see if they're motivated to fix it. If they are amazing, then I ask for how urgently they want to fix this, right? I ask somebody the other day, like I ask this a lot, like, hey, okay. Picture this, it's six months from now, it's October 2026. You wake up and this problem has not been solved yet. Are you okay with that? Or is that not okay? And she was like, that is not okay. I would not be okay by itself as a problem in October. I would be disappointed in myself, blah, blah, blah, right? So I'm testing for urgency. Once someone says that they have urgency, to me, that's when I feel like I get to say, hey, so this is what I help people with. I think that if you are telling me you want to have this problem solved in the next three to four to six months, then to be honest with you, as someone who coaches people all the time, you've got to get on a plan that works pretty soon, like pretty urgently. We don't have time to keep wasting, trying this thing and trying that thing and spinning our tires and repeating the same mistakes over and over, would you agree? Right? I'm not telling them something that they don't believe is true, right? I'm asking you, do you agree with that? They usually do, right? And then for me at that point, it's a lot easier because it feels like, hey, we've had this good conversation about you have a goal you urgently want to get there. I can help you. It's a very natural flow for me to then be like, well, honestly, this is exactly what I help people with, you know, in my FCBA program, I help people start their businesses and like, it's literally called the accelerator because it accelerates them through the process of building a business so that by the end of four months, they are consistently signing clients. So to be honest with you, if you were to join today, that could mean that by September, you are consistently signing clients. So girl, you wake up in October, you've got a roster. You've got people that you're serving and you know how to build a business. Like, how would that feel for you? Right? And so again, I'm just inviting the opportunity of coaching and then asking like, hey, what do you say we get on the call and just chat about how I can get you there? Right? I'm not, I'm not asking, do you want to get on a sales call? Do you want to get on a call? I just get ready to go. No, I'm asking, do you want to get on a call? So I can explain to you how I would get you to the place that you want to get to because that is what I do in my calls. I don't just run some weird sales e sales script. I'm literally figuring out what do you need? What's going on? We'll let me explain how I would get you there. Do you want to do this or not? Right? I think we over complicate the sales process and try to make people do something and that's where DMs feel it key. Or again, we go in with this like intentional, like, how do I make this person a client? I don't go into my DMs like that. I go into my DMs with the intention of investigation and connection. Right? I'm asking questions when I can to stress out who might be a lead. But if they're showing signs at any part of that process that they are, they don't have a problem, they are not urgently looking to solve it. It's not my job to make them feel anything else. Right? If you're in my DMs and you're not looking for a coach, cool. Chill. Nice talking to you. Let's try it again. Right? And I think that that's that's a thing too. Is that again, Again, having this process that kind of helps you filter through who is actually leading who isn't will be really beneficial. But then also you've got to keep your energy clean, dude. You've got to keep your energy clean and not going to your DMs thinking, "I want these people to buy for me because that's what's going to make you act weird. It's what's going to make you feel icky and your people can feel that." They can tell when you're just in the DMs wanting to solicit a sale from them, right? Now, one of the biggest problems that people have told me is that they get in the DMs and people are not responding to them. Super common, right? Like maybe you start a conversation and people just don't respond or you reach out and you pitch coaching and that's when the conversation stops, right? So that can happen for a number of reasons. If you are reaching out to people from social, from like, you know, big engage on your content or they start following you and you reach out and they're not responding for starters, let me just say that like at least at least 50% of people just won't respond or maybe like 40% or maybe like 40% and 50% of people will just not respond because they are just they don't want to have a direct message conversation with anyone. Like that feels invasive, that that seems to shine a spotlight on their lurking and it makes them feel too seen. And so it is very normal that like, I don't know, you send a welcome message to new people who follow you and like half of them don't respond or you send a question to all of the people who voted in your polls and like half of them don't respond. That's normal. You don't have to get your panties in a lot about that. That's just normal behavior. People just sometimes don't like being the DMs, right? So let's not like get our panties in a lot about that or assume that we're just like being rejected and everyone hates us and everyone is disgusted by us because that's not the case. It's just unfortunately normal behavior. But it could be a sign. If you were like reaching out to people and nobody is responding, it could be a sign that the way you're reaching out feels in genuine or inauthentic. Is in genuine the right word? Is it? Yeah, I think that's right. It feels not genuine, right? It could be that the way you're reaching out feels a bit contrived where maybe what you're saying feels contrived, right? Like one of my clients a few weeks ago shared with me the message she was sending to people that was like her welcome message. Like if a new person followed her and she was sending them this message, she's like people are not responding. Well, she sent me the message and I was like, this feels first of all like a chat, she be T message and she's like, well, chat, she be T wrote it. So that makes sense. And I was like, okay, well, let's not send an obviously AI generated message. But secondly, it was very intense. It was like right off the bat, she was asking them several questions about their fitness goals. And I was like, that's a lot. You know what I mean? Like that's, that's like, I don't know, going to an open house in your neighborhood and immediately the real turbine lines you and just ask you a million questions about if you're buying right now, if you have a house to sell, it's like, dude, chill. Like, I'm just hanging out. Like, let me get comfy. Let me look around, right? So welcome messages are good. But the like, you know, maybe you were sending something that's just like a little bit too intense for someone who just found us an hour ago, you know? And the other thing is that, you know, not even just welcome messages, but if you were sending responses from Instagram stories that just again feel so obvious that you're trying to find a buyer. I don't know man. Like, this might sound like unclear advice, but what I usually tell clients is like, you have to act like a human. You've got to act like a human. Like if I were to run a poll today and it were to say like, you know, where you at the business building journey and the options were like, you know, like, haven't even started to jump and I want to or like, I'm at the beginning, but I don't have any clients yet. Or like, I've been in this for a little bit, but I only have a few clients right? Whoever voted in that, like, let's say somebody voted at the first one of like, I don't have a business yet, but I really want to. I would probably not reach out and be like, you know, to the person who voted with that answer. I would not reach out and be like, Hey, Jessica, I saw in my poll that you said that you're looking to start a business. Can you tell me more about that? Question mark? Because that's lame. I don't talk about, I don't talk like that to people in my real life. Why would I talk about that online? Why do I suddenly turn into like a formal interviewer at a big company or something right now? I would probably respond with is something that is more me, like more sassy, more casual right? So I might reach out and be like, you know, like the side I emoji and be like, girl, did I just see that you said that you are working on building a business this year? Question mark, question mark. Right? Because like, that's how I talked to my friends. That's why you talk to people. Right? So it's casual. It's like it's personality driven. It's fun. To me, first of all, that's just, I'm going to talk to people in my DMs the same way. I don't have people in my real life. But also, I think something about that is a little bit disarming. It's like people are like, oh, she's this feels like a real question. It feels like a genuine question, rather than some like, you know, preconceived copy and paste message that I'm just setting out to a billion people, right? So I think some of this is that in our DMs, we got to just lighten up. But okay, so beyond our own like candor and the way that we talk in the DMs, I hear this all the time. People say, well, I was talking to someone. They seem like a really good lead. I ask them if they want to get on a call and then they ghost again, super common. A few reasons why this happens is number one, you pitched too early. I think a lot of times coaches just want to jump the gun. They feel like, okay, I need to, I need to like be more bold in sales. I need to be, you know, pitching more like that's what my business coach said, right? And so it's like, they'll be in this conversation with someone who's giving them like one word answers isn't really opening up. It doesn't really seem like she wants to be in that conversation. But the coach is just like, I think I can pitch. So I'm going to pitch and then you're shocked. You're shocked why that person doesn't respond. Of course not. They had no emotional buy in yet. And so sometimes we are really just pitching too early. Or again, like we haven't identified that they for sure have a problem, motivation to solve that problem and urgency to solve that problem. So it's like they are not emotionally invested in that conversation or emotionally ready to hear a pitch. And so sometimes that is why we will pitch someone and they will leave you on red. Another thing can be that the conversation feels like a switch up, right? It's like we're having just like a fun, casual conversation. And then all of a sudden out of nowhere, you act like a salesperson, right? It's like either they're trying to talk to you about something that's nothing to do with coaching and you're trying to drag the conversation to being about coaching or you were being casual and fun. And then out of nowhere, you suddenly land them with this huge pitch, right? If it can feel, if it feels like there's a shift in energy for them where they're like, they thought that they were just getting like casual coach you and now they're getting sales person you, that switch up can feel a little bit insulting or can feel a little bit like, oh, like, I thought we were just having a conversation. Now she's pitching me, right? So again, it's really important that we stay like attuned to how the people are responding to us because I can tell in conversation that I'm having a people if maybe sometimes they have motivation and like a, you know, a problem and they even have some urgency, but I can just tell by the way they're talking that they are not, they do not want to coach. Sometimes we'll even say that. I don't want to coach or they'll just, it's just very clear that they are not a place to be pitched to and I will not pitch. I will not all for it to get on the call with them because I can tell the conversation is not there, right? So I'm not forcing sales conversations. I'm not forcing a pitch to every person that I think could be an opportunity for a pitch because I just find more often than not that person leaves me on red anyway. And again, the third thing that I would say is why someone leaves you on red after you pitch again is that they just weren't qualified, right? They didn't have a real problem. They didn't have a high level of motivation to fix it or they didn't have urgency to fix it. So again, a pitch can just kind of feel like it comes out of nowhere or it's just something that they do not want. They don't want a coach right now. They don't want to commit to solving this problem. And so they just leave you on red for that reason. Or sometimes honestly, they leave you on red just because they got scared, right? When you ask, hey, do you want to get on a call? They know that they are standing on like the precipice of going all in. They're standing at the edge of like possibly making a commitment to actually doing this work, actually following through, hiring a coach, having a conversation with you, right? A lot of people are afraid to get on sales calls with someone that they don't really know. Or they see sales calls as this thing where you're just going to like bully them or like convince them or sell to them or people don't love being sold to. So it could be that that person just got scared, right? So again, this comes down to just having your little human feelers out in the conversations and not losing your humanity and just having this big goal of like, okay, sell, sell, sell. I have to get this person to the finish line. I have to get this person to book a call. What you got to do is sense out the people in your DMs who are actually qualified ready and urgent versus the ones who are not, right? So that being said, even if somebody does ghost you when you go to the pitch, I would still follow up even if you feel you may have made a mistake. And again, I think a follow up with like just like a chill casual follow up with low pressure is the best way to go about it. So like sometimes I'll, you know, if I ask if they want to get on a call and then they leave me on red, I'll follow up and just be like, Hey, just making sure that you saw this. Obviously no pressure at all for calls and feel like the right fit right now. What do you think? Right? Like again, I'm just talking to them. Like I would talk to a person. I'm not worried about quote unquote saying the right thing. I am just speaking to them like a person. And frankly, I've gotten this feedback a lot from people in my DMs that they stay to like, oh, I feel like I really felt like you actually cared about me. I felt like I was just talking to Lynette. The Lynette I know on social media did not feel like a salesy conversation. It really felt like you cared about what I was saying and that you wanted to help and that you weren't just trying to like get me to be a client. And that's that's true. I'm not. I again, keep my energy clean and I have just learned the art of detachment to where I'm not freaking out of someone leaves me on red. I'm not going to assume the worst. I'm not going to spiral. I'm not going to feel like the business is over, right? Because it's the world does not revolve around me making money, right? I'm here to serve. I'm here to help people with their goals, but I'm not here to force anybody to work with me, even if I think that they should. My clients and my leads, they get autonomy, right? They get autonomy. So yeah, so make sure that you are following up. I usually will follow up maybe about twice. Maybe that first time it's like, hey, just just want to make sure that you saw this, you know, literally no pressure at all. Let me know if this feels like your next move. And then I might follow up one more time. I might again, just be like a typical goofy Lynette of like getting kind of quiet in this DM thread over here or something like that, just to kind of like break the ice if they did feel a little bit uncomfortable. Again, this goes back to be a person, right? And if we don't get any response from that point, you know, I think it's fine to move on. I'm not going to follow up 15 times. I think that is at the point where it gets annoying. Like if someone has left me on red twice, cool loud and clear babe, I get to eat. You do not want to continue this conversation right now. But let me tell you this, you guys, I have lost track of how many people I was having a conversation within the DMs. They at some point goasted me or left me on bread and then they eventually become a client of mine all the time. Literally all of the time. It is really funny. I'm actually looking at my team slack is pulled up and I'm just realizing that somebody just applied for one of my programs who has left me on red at least twice. So like this happens all the time for me. So try and again, try not to make it personal or make it mean something that it doesn't mean because their coaches, I've left on red that I have every intention of working with one day. That I definitely they are on my short list of coaches I want to work with. But it's just they're prompting me at a time where I'm not ready or I get a little bit of cold feet right. But that's a human response. So I know DMs can feel kind of scary kind of icky. But again, I think in the way that we, if we go into them with clean energy, with detached energy with this idea of like I just want to serve my people, I just want to ask questions, build my network, build connections and see if there's anybody who needs my help today. The conversations flow so much differently. And then again, if we can keep our energy clean on the end of like not taking it personally when people don't respond, not taking it personally when, you know, people reject us or whatever the case might be. Right. I cannot tell you how much detachment and keeping your energy clean makes the DMs a totally different scenario. And again, when you go in without that, like I need to find a client today, then the DM stop feeling so icky. I don't feel icky in my DMs. I don't feel icky talking to people because I don't have weird intentions, you know, like my intentions are to serve to build connections and to see if there's anybody that I can help. And I can just tell you this. Probably 60% of the clients that end up working with me are people that I first reached out to. So the numbers don't lie, man. The numbers don't lie. Having a strong and consistent direct message strategy and presence in the DMs where we're actually talking with our people and leading those conversations is one of the, if not the number one contributor to consistent sales in the online space and to the, this doesn't have to take hours and hours of time. I'm in my DMs maybe 20 to 30 minutes a day, maybe four days a week, or even less than that. Like maybe a 10 minutes a day, you get fast, first of all, because I'm not trying to put on a show in the DMs. I'm literally responding as myself. It's very easy to respond as myself. And I have a flow, I kind of a flow that I follow when I'm talking to people to figure out where to spend my time to figure out where to keep conversations. This is something I teach by the way. I teach this in a very systematic way to my clients. But yeah, it is very effective. It doesn't have to take a whole bunch of time. I'm not sending cold DMs to people who don't know me, don't care about me, don't care if I live or die. I'm not pitching every single person that I talk to. I have a very organic and honestly effective way of working through DMs that actually leads to lots of sales for me. So I hope that this was helpful. I hope this maybe gave you a different perspective on direct message strategy. And if you were someone who's been like a hater of DMs, like, I don't want to attack to people, I hope that this may be broadened your horizons a little bit man because it is such an effective way to build deeper connections with your audience and make more money online. So I hope this was helpful. And I'll see you guys in the next one. Bye. Thanks so much for listening to the best coach ever podcast. 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