N-O-R-E shares a rich, personal narrative centered on health, community, and cultural pride, weaving together his experiences with running, his journey into fitness, and his deep connection to the Puerto Rican identity. He recounts a powerful moment during a marathon race where he and others were the only Black participants, resulting in a moment of profound recognition and unity. His physical transformation through running—leading to significant weight loss—is presented as both personal and symbolic, reflecting discipline and dedication. He also discusses media ethics, criticizing the tendency to place blame on artists or interviewees in controversial moments, and emphasizes the importance of mutual respect and transparency. A key highlight is his admiration for Bad Bunny, who he sees as a cultural and economic force that has empowered the Puerto Rican community globally. The episode also touches on hip-hop history, including a memorable debate between Pusha T and Ferrell, and N-O-R-E’s reflections on how artists should be held accountable to their communities. Through personal anecdotes and cultural observations—such as the vibrant energy of Puerto Rican fans at Madison Square Garden and the pride in their heritage—he underscores the importance of authenticity, resilience, and community in shaping identity and success. The conversation ultimately celebrates the intersection of personal growth, cultural expression, and the power of representation in both music and everyday life.
- Yep, Charlotte, me and the God, we oughta bring in this podcast. It has a Kyle Walker. Andrew Shotes is still in Australia of filming Street Fighter, even though every time I see him on his Instagram, it don't look like they filming shit. I saw him in 50s and walking around a goddamn amusement park and Andrew had his whole family out there. Like, I don't, when did they film it? - It's Australia. What do they have to do out there, really? - But when did they film? - I mean, during the day, but then after you shoot, then what? - Clearly none of them are getting stuck in character. Like, clearly none of them are getting stuck in character when they can just go to their amusement park at night after filming. But thank you for joining us. Now, this is a week where we did have something in the can for you, a couple of weeks ago, before Andrew left for Australia, we had a visitor. My guy, N-O-R-E, the host of the Drink Champs Podcast with DJ E-F-N, that is partnered with the Black-E-Feg Podcast Network, that's actually, you know, one of our first partnerships, when we launched the Black-E-Feg Podcast Network, we launched with Drink Champs. And now, N-O-R-E has his own network, the Drink Champs Network, in conjunction with Black-E-Feg and I Heart, the first show is the Memphis Bleak Rock Silent Podcast with other shows to come. And so, N-O-R-E was up here to talk about that and plus tell stories as only N-O-R-E can do. So, I'm gonna get out the way and then we're gonna throw that episode. That works, right? I think that's a fair compromise. You know, for those of y'all who've been missing Hezzy, Hezzy's on this episode, N-O-R-E, for all the Drink Champs fans. - A very introspective N-O-R-E, I would say, too. - I think so, yeah. - He actually told some stories I'd never heard before. - Yeah. - So, let's get into it. Bury N-O-R-E, drink champs, N-O-R-E. - Yep, Charlemagne, the guy. - Andrew's show. - We are the Bury N-O-R-E's podcast, back for another week of brilliant, any innocent today's guest is a hip-hop legend, a media mogul and one of the most entertaining voices from Queens to Drink Champs. He's given us classic records and classic interviews, make some noise for N-O-R-E. - N-O-R-E. - How are you, my brother? - I'm hanging in there, man. I'm having a second part of my life. Well, maybe the third part. And I just, you know, came here for, to do the New York Road Runners Park show. And if people don't know what the New York Road Runners is, that's the people who control the marathon. And I, for years, been jogging. But a lot of people didn't know that. And I was hiding it. And now I realize that it is a whole society of maniac people that's like me. And I have to hang with them now. - Why were you hiding the jogging, North? - I don't want to say I was hiding it. It's just, I wasn't putting it to the forefront. And then I remember, you know, Shaffer from Rock Nation and Shaffer from Rock Nation. - He's a ginger. - Yeah, yeah, yeah. - Shaffer from Rock Nation. - I heard that, I heard that, I heard that. - Yeah, I heard that. - And it was a black woman who made that up too, right? - Really? - Yeah, yeah, yeah. So that's the salute, huh? But he told me, he warned me. He said, "Once you start intimate races, it's gonna change for you." So I went to Maui, we went to Puerto Rico, we went to Naples, we went to Tampa, we went to Brett Krishna and Tom Cerro, right? You know, I don't know the pronounceable word. And Jelly Roll. And you know, I fucked up to his name, my bad. My bad, Jelly Roll, we ran with his race. - I'm a Brett Christ, the comedian? - Yes. - Brett Christ, you're in time. - Brett Christ, okay, got you. - Christ, got you. - I'm like, "Race, sir, Christ, sir." - Christ, sir. - No, they can be fucking fucked. - No, they do. - They do a two bears, five K. - Yeah. - God, you got it. - So it's a run. And I did it twice. I came early, I ran it as, like, I don't wanna say, I was a regular person, but I ran it as, like, I wanted to see all his vendors, I wanted to know, the promoters, I wanted to, I wanted to, for lack of a better term, take this and what is considered like a white world, right? And how do I bring this into my world? How do I take this and promote health and wellness to my people, right? I'm one of the coolest people on the planet, right? - Thanks. - Right, so, how do I do that? How do I do that without losing my cool, right? How do I still, and so I figured it out, I would, - Idea. - Idea. You do, like, a 5K run. - I did one. - No, no, I'm saying, for, like, the black community, but we'll have police running behind you. - Oh, no, no, we did that already. (laughing) - We did that already. - They didn't get it open. - Yeah, yeah, yeah, yeah. - We almost got it, they're fast. They're fast, they're fast, they don't get it open. - You know, you know, you know what's the funny part is, um, um, Bert, when I went to, um, Bert, uh, race, uh, we were the only black people. - In the whole race? - He was black? - No, and the worst race. - Oh! - When I say in race, I mean race, not race. - Yes, yes, yes, yes. - So when I get there, he gets on the mic and he goes, "Norry, thank you, man." And I go, "What do you mean?" He goes, "Thank you for bringing all the black people." (laughing) - Thank you. - No, thank you. - And then I said, "You know, I tried, we did." - Yeah, so, um, he said that and then, uh, I believe him and Tom ran with us, 'cause I told you I did it twice. So the second time I did it, Tom and him and Tom was like, "Man, this feels like the man man march." (laughing) - The most interesting thing though, you're actually losing weight. Like, when you walked into the dead, I just saw you a couple of weeks ago, I'm like, "God damn, norry." - What are you down, how much weight? - I think 45 pounds. - Wow. - You know, I kind of did that in front of people's faces and people paid attention to my hair. I kind of did that on purpose, 'cause people think that my hair is fake, but, uh, it barely, yeah, I'm on Puerto Rican, man. Like, and I got good hair too. You know what I mean? - Jelly Roll lost a lot of weight too. - Jelly Roll lost a lot of weight. - Is it running? - Yes, yes. Running is, running is addictive once you see the results. Like, so I understand if a person started running and then stopped, because it's like, you know, you could get a weight and then within a week, you'll see a muscle. You'd be like, "Oh, okay, you, you know, you ain't gonna do that with running." Running is gonna take some time, it takes dedication. I see you had the recovery shoes. - Oh, yeah, you've seen them. - How the fuck? - You get those. - Oh, we have some connection. - Okay, all right. - The recovery shoes. - I'll get them in here. - Yo, so I-- - Ask him to bring-- - Are you a runner? - Are you a runner? - I used to run. My dad was used to run Americans too. - Oh, really? Okay. - I used to do running when I was boxing. It was like the only form of cardio. - That's what I do. I do running in that boxing. - Yeah. - But what I'm trying to tell you is, you have to be some type of running geek to even know that. - Yeah. - Yeah, so you, you're in. You ain't foolin' me, buddy. - You know, it's so funny, but you know, like, you know, people watch drink champs and you'll hear people's like, oh, man, that's such an unhealthy lifestyle, I'm like, ever since I'm known at home. He'll be hitting me in the morning like, I'm up, I'm working out, jogging, like every morning, like clockwork, listen in the breakfast club, jogging in the morning, for years. - Yeah, I had to stop because I realized I might be stalking them because you know, this is my friend and they're sitting there talking, let's say they're talking to anybody. And I'll comment on it. I'll be like, as if I was there. Like, I'll be like, 'cause that's how much it is. That's how good the show is. I'm gonna say in that behind your back and in front of your face is, I literally watch it. Yo, those are those dope, bro. So these are the recovery shoes. - Why are they recovery shoes? - So this is crazy. - Yeah, go, go, go, go. - Yeah, so these are supposed to be like, you're supposed to run these spin-US miles and come in here. And I believe they do something and it's-- - Hyper-ice technology. So I think they just cool it. - Right. Oh, wow. - I've never used this. - Like, wrapping your whole feet at night, right? - And it's a compression. - And compression. - So you don't wear them. You just put them on after you've read it. - Not inflammation after you do a huge workout. - Right. - But you can still walk around them like if you needed to do work, if you needed to. - Really? Oh, you can walk with these? - You can put them on with size you. - No, no, no, no, no, no, no, no, no, no. - No, but more of you. - Okay, all right, cool. Shit, I'm gonna put them on in the evening. - Hey, you, you, you, you, you, you, you're doing 10 more miles. 'Cause those like $900, right? - Sure. - Yeah, they like, you know, I'm sure. (laughing) - You're like a fan, yeah. So you're not buying this being a fake runner, you know what I mean? - Yeah. - But you know, the other interesting thing I saw today, man. I see the baby carriage in here. I don't know who's baby. - Yeah, yeah. - No, it's like, yo, you wanna be my grandson? - Right. - Wow. - So dope, man. So such a dope. - From pushing dope in the streets of New York, to pushing the baby carriage, it's a great solo. - Yes, that, that. - How does that feel to be a grandfather? - I'm one of the best feelings in the world. - Mm-hmm. - You know, I kind of wanted a new baby. My wife is like, nope. - Oh, you wanted another kid? - I did, and my wife is like, nope. And I think she's coming around now, but then, I got my grandson and I'm like, this doesn't even better. - Yeah, no response. - Is it really? - All the love. - I mean, kind of, because you see, like, you know. - The jump marathon looks like you. - He does, and he makes my faces to me. Like, there's no way I'm gonna tell that man, no. To anything, like, to any, like, I know already, like, he's gonna have a Rolex that's fucking three years old. Like, I already know, like, he's like, 'cause, it's like, that's dope, like, you know what I'm saying? Like, you know what I mean? And, you know, my son is, that's his first son. So, I feel like I got more experienced than him, so I'm still teaching him how to parent, but I'm also saying, damn, you know, I'm learning to be a Papa, like, how cool is that? - And you're young, you're not even 50. - I'm 47, that's right. - Yes! - I'll be 48, this year. - Makes you wonder how old our grandparents were. - World. - Yeah. - I was 20, my head just now, like, your my grandmother died at 81. I was, like, 29. - Wow. - So, she was, like, 50 when I came into the world, maybe? - Wow. - Like that? - Wow.
Yeah, well, yeah, I'm definitely enjoying it. He got to spend a night with me. I'm gonna give him a break and I want him to come chill with me for like a week in Miami and he's a flirt though, but he can get away with it. I'm talking about, you might be going to me too, a baby. I'm in front of the juice bar. I'm in front of the juice bar and guys is coming up to him, he's like, within the girls come up to him, he's like, how do you know it, come on, he's like, how do you know it? His name is Nazea, just in case. Nazea? Nazea. Because that's not like somebody mixed Naz and A and Z together. No, damn, that's ill, I didn't know that. Well, my son's name is Isaiah and all of my other kids name start with it in. So, you know, Naka and I seem Noah. So we figure we take the kitchen and name them after his own father, which is Isaiah, but Nazea. Because he's part of that. A clan. Yeah. Dope. Dope. What an amazing life, man. I want to talk about Nori on pusha, getting mad at Ferrell for drink comments on drink chat. I didn't ask you this when you was on breakfast. No. You didn't talk about this. This is from Boulete Caps with our guy, Boulete Caps. I love Boulete, man. We have a line on, on X, push the tea check to Nori after Ferrell showed love to drink. Listen. When we had Ferrell on the show, it's the first time I ever heard push the tea raise his voice. And I said to Ferrell, push the tea or drink, and he said both, man, push the tea. I don't know if I'm going to say this, push the, I'm sorry, man. I'm going to say this. Thank you for playing. How the fuck is our boy doing this? How does he doing that? How does he fucking pick? He say it's both of us. Drink wouldn't the big, both of us? Drink would have picked him. And I'm like, push it. This is the one time I'm shutting the fuck up, I'm going to let you win because I have no, you know, but it's real, that's, I say that to say that's how much of a, a human Ferrell is. You know what I'm saying? Like, he's a human, like, he told me for years, he was like, Nori don't do no crime in front of me. I was like, who the fuck thinks like that? I'm not doing no crime in front of him because he's, he's, he's like, he's like, I'm going to tell. I think that's my favorite interview you guys ever did. You don't even want to take a nail later from him after that, like, you're a minute. Like, he literally told me to take a nail and a very first time I ever encountered with a row. He sung me the whole bloody money. True. Really? He knew it worked for work. And then soon as he finished, he said, but I don't have a thug bone in my body. And I gave him a hug and I respected that and I never expected it. And he thugged it to come from him. Absolutely. Well, why did he call you yelling at you? Why wouldn't he call it for real? Because it happened on my show. Yeah, but the way that I hate him for doing that, you're not responsible for that. Well, Pusha did address this. He did address this on complex and he said, why would I reveal this conversation? So the truth be told is, again, me revealing this conversation, I'm thinking I'm big and push it up. And I think I'm like, because for years, you work with people and you don't see too much emotions. Right? And like to flip the question around, had, for real, been acts the same thing and said, yo, nori or prodigy, I wouldn't have called Pusha and be like, oh, I wouldn't, well, the story we are. They would have said, nori or mystical, because you know, those are like two people that he worked with early, and he picked mystical or he said, both, I wouldn't have called Pusha because I feel like for real is just, he's, that's, he's that safe environment. Yeah, yeah. Whenever you're like, he's not picking, he's, he's that safe environment. Now, when Pusha caught me and said that, I thought it was honorable. Like, I didn't think that there was nothing wrong with that. I thought it was like, he's like, yo, man, I, like, and I said, Drake, I said, I said on that interview, I just said, um, for real, couldn't pick between Drake or, or Pusha T, but for real, from Drake would have said, I said, that's what I said, I said, Drake would have picked, what you call it, but what was said was 40 would have picked Drake. Like, you know, I'm saying, if this same interview was, like 40 would have picked Drake. So, what you're trying to say is that the producer should always pick the artist that they produce. No, you're kept. You said, you should always pick, you're kept. Yeah. It's all I mean before everybody. Yeah. Of course. Yeah. Yeah. Pardon us in a, in a, in a, in a great way. So, for real didn't do that. And by the way, I, to me, so I think Pusha was like, yo, I didn't know what we say that conversation. First off, I did not, I did not think that was more of the record because it's a famous person called another famous person, but another famous person that argue about the most famous person on the planet. And it's not like you and Drake had a private fight. Yeah. Yeah. I was in the school yard. Yeah. I came out to school. Yeah. You hadn't fighting everybody after three. Yeah. Come downstairs. Yeah. Yeah. So, but as a man, as a man, if, because I know a net conversation like from the era, I say this a lot, but I'm saying this now, from 4 a.m. to 2 p.m., there is nobody on earth sharper than me. I don't know. I don't know. I don't know. I don't know. I said just stupid. I was trying to use the same by President Biden. Before him, the 2 p.m., he sharp, this sharpened for us while Biden, you just got back in my book then. You back in my book, I hated you, I'm sorry. You're Biden? Yeah. I hated it. But so, I remember everything like, I remember this conversation almost word for word. And I remember at one time in the conversation with him, I said, yo, this is off the record. I said, yo, by the way, this is between me and you. And I feel like that's a universal man language. Like when you're saying something, like if I say, yo, Andrew don't call me back, you supposed to be like, Andrew, why you don't call me back? But if I say, yo, between me and you, Andrew don't call me back, you're not supposed to say nothing to him. I'd be like, well, I'm going to say I'm going to say I'm going to say nothing to him. And 1% I respect, push it to you, I respect malice, I respect Chad, I respect Rob Walker, I respect Ferrell, I respect all of them, I respect them way too much to ever reveal anything. So I didn't think that was me blowing it up. And the other things that we spoke about in that conversation, had I said something like that, I would have been in violation, but you know, as a man, I didn't think I violated. I still feel like he should have called Ferrell though. No, he said, he did, he said, he said, he said that I made it seem like it was just me. And that's not how I made it seem. It was, you just, you did just call me. You didn't say, yo, I'm calling Ferrell though, whatever. So I'm just taking my part of the conversation, but he said that he went, he went to Ferrell and he did it. And by the way, like, I'm not into that valley. You know how many conversations we had and it's been off the record and these conversations have never come out. I'm not pressed for press. I'm not, I'm not, you know, I'm doing a press one because I want to. I'm out here because, you know, we got Memphis Bleak out here doing phenomenal rock solid park, solid park, we got drink champs coming out every week still doing what we're doing. We got, we got the running thing that I'm doing. We got the healthy, high, we got the watch stalkers, you know, that I'm throwing out on, on the drink champs network. So I have so much things to talk about other than anybody else. I just find it interesting and this is a pet peeve of mine, you know, it being a media personality all these years. Don't blame me for what somebody else says. I don't like that. I don't like it. Don't come in like that. I don't have nothing. If I ask a question, a negative answer about you, make it to them. Don't come to me and say, why do you ask that question? Because that's my job. And I'm going to tell you something, it's, it's like I learned that if I have somebody this, like if I have you, this Andrew on my record, you know why that's co-signing? I'm going to tell you why that's co-signing. Oh, bring that up. I have to, I have to push him about that the other day. I'm going to tell you why that's co-signing because on an interview, you do the interview, you pretty much can erase it or you can pretty much just leave it in there. When you do a record, you've got to lay that verse ten times before it's to do it. You've got to lay that verse ten times. You've got to make it, you've got to master it. So you knew that this is, where is a horrible towards your friend or whoever it is. So that's different. That's co-signing. That's actually it's co-signing, you know, it's funny. So what's the proper etiquette? It's like, when Foxy, this little Kim on bang, bang, I wish, don't get it twisted. I wish, I still worked with Foxy. I wish I still had that relationship with Foxy. But if I had a chance to do it all over, I would not have used that verse. Really? And I felt like, again, this was a learning process. I felt like, at the time, she was asking, and now I could be wrong. I said, I felt like, this is, that she was like, yo, you know, little Kim just dissed me on Marb Deep record while I would and I come back on, you know, you know, because we were known to like kind of like little problems with Marb Deep at that time. And I guess she put her ear to the street. But, um, a little Kim record, she just, um, quite slow. Oh, shit. That was throwing the same time. Yeah, that's just like that. It was right after. Yeah, yeah, yeah, yeah. It was right after me. So, and I remember, I remember seeing a puff because he, oh, that's why Foxy got a hot damn hole. Yeah. Yeah. So, so, no, no, no, hot damn hole. Here we go. With him. With him. And if Foxy did it on bang, bang, bang. Yeah. Yeah. If Foxy did it, it said something like that. But I remember, Foxy and me is going. Hey, man.
"Why do you let that bitch test me on your record?" And I was like, 'cause this is the first time I was like, "Realize that other people get mad at you, "but what other people said about them?" And I was like shocked and he just like, "Fuck that shit man, just go get money." I was like, "I hate cool." (laughing) I was like, "I hate cool." So, yeah, but definitely, when it comes to that, I didn't think-- - Any other Puffy stories? - No, I got a lot. - What were you saying? Would you have let fuck, would you have regretted it if y'all, 'cause you know, I don't know this generation, those. It was a whole shootout, man. - Yeah, I would regret it. - Legally. - No, I wasn't there, I wasn't there. - I mean, yeah, you weren't there. - I wasn't there. - But this is at a hot '97, yeah, I wasn't there, yeah, yeah, yeah. - I know you weren't there. - I wasn't there. - But there are people there. - I heard. - Not you. - I heard. - Definitely not. - I don't know who, but I heard. - Yeah, yeah, yeah. (laughing) - And you know we're all cool now, so we're all cool now. - Yeah, we get hit. - Oh, yeah, but I didn't know the guy. - Yeah, so. - Did he live? - Yeah, he got, it was a party. - Oh, that was somebody on the side. - I don't even know. (laughing) - Okay, or positive, if it is you right now. - We've all grown and learned. - Yeah. - Like that, I just find it interesting. - Only he was in a running club. - Yeah. (laughing) - You should have think that. - I just find it interesting when people try to put the blame on the interviewer, or even the person on the record. To me, if somebody, this is somebody on somebody's record, that shouldn't even hold you accountable. - But you know what? - I get that much, though, it does. - I wouldn't let somebody talk crazy about you on my pod. - Right. - And if they did, I would check 'em. - Right. - You know what I mean? - Or, you gotta understand. Maybe if you call this person, they say, "Yo, this guy won't change his verse." It depends on your relationship. Like, when Little Kim, I didn't know Little Kim. I met her, but I didn't know her, but I knew C's. And, you know, I don't know a lot of people don't know this, but Biggie went to sign Capone. What? Biggie went to sign Capone. Let me just say something. If Biggie were to sign Capone, me and you probably never met. - Wow. - Because I couldn't have stood in front of that. I couldn't have been like, "Yo, what's wrong with me, too?" Like, I couldn't have did that. - But it was like force DNA. - No, we are CNN. We go into the radio station. Biggie got the cherry red land land land. What is it? The land cruiser? Oh, I forget. And, he goes, he acts like a yaw or something. And, I think I asked him to, "Yo, kid, the juice is my favorite record, man." Like, such and such. And, I think I actually had big rhyme, juicy. I'm not, I don't hold me to this, to this, I have to ask Capone this. But, then he was like, "Yo, y'all rhyme?" And, and Capone was like, "Yeah." And, I was so nervous. That, I don't even think I said, "Yeah." I think I was just like, "Fuck, I'm speaking." And, Capone killed this verse. Whatever verse Capone said, he grabbed Capone. He gave him his number. He broke him in the car. I was still, I was, "Who will you?" (laughing) I was like, "Dude, with the push-based, you know, the sour patch." No, I didn't talk. No, I didn't, you took a sour patch. Yeah. I'm like, "Oh, God, man, it's about to blow up." But, all I did was be supportive. I was just like, "Yo, you know what? With big, this is the arguably the biggest person on a planet. If big wants to break up, see him then, and take him home." I can't say that. - Was the war report out? - War report was not out. - Oh, so, y'all wasn't even, was your sign? - Nah, it was not a sign, that's why it was possible. - Wow, wow, wow, wow, wow. - And I would remember trash. - Why was you at the radio station? - 'Cause we were just freestylein' for, like, stretch-arm strong, or something like that, we were underground. And, pick up the stretch-arm strong, and barbedo, by the way. So, yeah, so it had big sign, 'cause Capone would have left me. I'm just letting you know. (laughing) He was not coming back to touch me. I'm just being honest. - Why didn't it happen? I forget, I forget, I believe, I don't want to blame trash on this, but there was something to do with that. And, and then, you know what, what, why the happening? Biggie put a Capone in junior mafia. A Capone, you don't remember that? You don't remember that? - Yeah, yeah, yeah, yeah, yeah, yeah, yeah. - I don't remember. That was the thing. - Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. - Yeah, yeah, yeah, yeah, yeah, yeah. - Yep. - But, boy. - Oh, it was close. Oh, yeah, yeah, yeah. - So, I would have, I would have been bowed out. It was nothing I could have did. - That's crazy. - What's that right there? - I asked one question in that era that I've always wanted to ask. - Yes, go. - How was, this was probably 20-something years ago. I was up at Violator. - Okay. - And you were up there. And you played, I believe you called it, what, what the movie. - Oh, yeah. - It was like a documentary. - Yeah. - It was one of the best things I'd ever seen. - Yeah. - It was incredible. - Yes. - Did you ever do anything with that? - You know, you know, that's a great question, by the way. And what, what the documentary? - I mean, this is how I recall it. - Yes. - You was just, I think you said you did it with Ted Demi. - Damn, you remember his fucking. - No, that's my story. - Yeah. - It really stuck with me. You just had all this incredible, like backstage. - I still got it. I still got it. I still got it. - I was doing with that. - So, I don't know. - It was crazy. - It was like a reality show. - Just clip after. - You were looking it up online. It's called, what, what, the trailer? - Okay. - So, back then, I don't know, I kind of like always, I don't wanna say, ahead of my time, like I'm on myself. But I am, right? So, I'm filming when no one is filming. Like, I'm filming, and I'm filming Chris Laidy. Like, I have, when Joel Santana, when Cam got Joel Santana, and he brought him to Dev Jam, or he brought him to Rocketfather. That footage, I have that. So, him walking in, bust the rhymes, talking, and Joel Santana just rhyming, and you know of top. Joel's is the illest dude. Like, you like, whoa, Cam is ill, Jim is ill, but then when Joel's came, and he just walks in the office, and he just starts going crazy in front of Chris Laidy. We had. - Did someone smoke in a block? - Uh-huh. - I remember somebody, you had some, you were like, "Oh, we are all of us who smoke." I had, let me tell you how unexparenced I was. So, I had to call people who I had a relationship with, right? I call a 50 cent, Vagil, Memphis Bleak, and Camron, all at the same time. The fact that they were all being rappers, they missed each other. But I had them all-- - What do you mean? - Because I invited them all at the same time, like the idiot that I am, like Brigadier, right? I was a Brigadier, but they were rappers. So, Joel came, and then 50 came. But had they seen each other at that time, it wouldn't have been like, I put them in that position, and I wasn't even thinking like that. I'm thinking-- - 'Cause when they was beefing. - This one, everybody was beefing. Remember, 50 had just their how to rob, and then I forget what the Rockefeller and dip set thing was, but then, Joe with 50, and all this, so I had them all, and I actually filmed them all the same way. - All with 50, I said, that shit about pulling on how to-- - Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. So that's the, and let me get to the point of that. Ted Demi was my man, you know, he used to do your TV raps. Chris Lighty says to me, listen. Listen to the footage, he says, stop filming. And I go with the hell, he's like, you're doing great, but I can tell it's you filming. Let's go hire a real production crew, so he flies me out, we go to, this is a great story. We go to Ted Demi studio. Ted Demi has me waiting for like 10 minutes. Then he comes out, he comes out, and he has the sky with him. And they go on the ping pong table, and he throws down some Coke. I'm like, this Hollywood shit is too fast for me. Like, pull on, hold on, you don't want to ask me, do I do that shit? He comes down, he slips a line. There's other guys, slips a line, but they have a mirror. And, you know, we black people, we don't like to make our contact with people who are doing that shit, right? We like act like we don't know. I'm like, we're all in it. It makes you the company. So I look closer and it's what's my man that played in blow. Oh, Johnny, yeah, it's fucking Johnny, yeah. So they're still in there, they're acting. I had no idea, they promote and blow to me. Yeah, so they're like this, they're like, do we get you? I don't like, what do you mean? And they're like, did you think we was really stiff and cold? I was like, yeah, man, I was already texting that shit. (laughing) Oh, it's Twitter, whatever Twitter was back then. Myspace, I told him we're doing it for a record. 21 Joe Street, he was doing a lot for him already. And he's like, yo, no, this is our new movie. This is our new movie, bro. And, you know, 'cause he had like a little bit of makeup on, so you couldn't really tell him it was Johnny Sam. Johnny that, but I was just like, holy shit, Bravo, Adestive, we were all.
All my boys was in the same thing we were texting like whatever text was back to me like yo, what the fuck? Yeah, yo, they're one of us like is that Johnny Depp? They're one of us like one guy was like, hey man, I listen don't judge me man, but I might I'm gonna get in on this Trying to find out his fake coke was a fake he was trying to ask me like cuz that was they the promotional items was a mirror He was like yo, does this read like what what what what what the hood read this? I was like, I don't know man I'm just not I'm not the guy to ask that why they care about the hood. He's worried about Wall Street Yeah, hey, he didn't ask me about Wall Street I'm gonna gladly answer for Wall Street other than like yes, but no, yeah, that's still don't tell us what happened with the document so so Ted Demi died I Like I didn't know how to do that Actually, they say that they say that because he was in a basketball game and he had a heart attack damn Yeah, so like me and him was so yeah my bad me and him was so attached and like we grew real close in those couple of months And then Ted Demi passed away and then Chris Lighty passed away and it was just like damn like that's project had like it was like a little haunted Oh, it's the footage is the footage is it not edited? No, no, it's not edited put it. I got the royal footage. I have oh you got to do something with that the whole footage Oh, yeah, but you know That's like with me like I Didn't deal with like back then. I didn't deal with deaf and accordance. I didn't deal with it like a normal human being I would like try to ignore it and and and it would really hurt me like you know I mean like I never really mourned for my father never really mourned for pun pun was my real real friend like me and puns The core fat Joe the front police really yeah like we that's that's how much because Joe was very very He's gonna drink 1500 diapy's he's but he's he's not gonna smoke He's not gonna drink it. He'll drink it me and his wife like for some like But he's not that guy and That's how I'm just saying that to say that's how close me and pun was and when he passed away like I Didn't take it well, so what'd you do? I don't know. I don't know. I don't remember. I just know that it's very like Still to this day like I Can't really when it's pun is like you know his birthday, you know, I try to celebrate but you know, I've never celebrated his death date and I'm just not that's my first rat friend like he's my first rat friend. He's my first I don't get close What are you on me? We met in unique studios ironically It's the first day I met Joe to a Joe was supposed to be on component early egg as album He's supposed to be on channel 10 buck Wow produced it. So we figured we have a Bronx producer. Let's get a Bronx guy And Joe never did it, but Joe brought pun to this to the studio and I remember Joe walking in and just like Yo, which one of y'all got shot and I was I thought that was the worst first entrance Ever has like which one of y'all got shot and then Capone This is horrible guys like him me and then one looked at me and he goes, you're Puerto Rican, right and I'm like Yeah, he's like so take the ice grill off Bobby Because me and you gonna be friends and I thought that was hilarious. I was just holy shit He told me you want some tough guy, I mean like this guy's walking to the axe. Who got shot? That was not the first do you remember the first time you heard the dead in the middle a little Italy bar Do I remember the first time? No, but I remember me saying that this guy is a problem. It's that bar is Dead in the middle a little Italy little did we know every riddle in the middle man who didn't do diddly And let me I'll tell you I tell you was crazy about pun that a lot of people don't know pun used to rhyme sitting down Oh, I we know he used to bring a whole couch in the booth and For him to hold his breath like that and to like that's a great point That's it you would get to have the breath control, but also be probably asthmatic Yeah, so we're waiting because because you got to remember when you're sitting down that energy is going downwards That's why people ladies vocals and they stand up. So for him to still have that energy sit down and still be able to deliver that Breath control. It was amazing like it was a mate like what I didn't know he was that ill until he passed away God bless Oh really? I mean, I knew he was ill, but when I went back and I was like, you know, we're competition like it's hard to look at somebody Even though he's your friend it's hard to see they greatness when you're competing with them Yeah, like you know, so it's a secret competition regardless like I don't care. I don't care what anybody said y'all are really competing Cuz it's like you were on his album. Yeah, you're out like I mean camp corrupt me It was that arrow that that was my favorite arrow. Oh, yeah, that was the well that the source magazine That's the next generation in hip-hop. It was you DM a silk and dog cam still corrupt doctor. Yep So um that was my favorite error like that's my favorite year of my life 1998 But it's also one of the worst years of my life my father passed away They run past the way so I had a bit of sweet and like I said, I never mourned I don't remember I remember Chris Lighty coming to see me with my father passed and Chris Lighty's like yo I'm taking care of the funerable everything, but your father was still want you to stay on this tour And I was like and I stood on the tour and I think I think that that was the best advice for me But I was supposed to come home and deal with it. Yeah, I just kept I just kept working I was burying myself for work. Yeah until I started to realize like man you're not over this shit at all And then pun I can like I mean pun I could never get over with because whenever I see somebody, you know That and or whatever they always say yo pun or something and I'm like, oh, okay, you know because they kind of know I'm gonna say the illicit I see you recently with Puerto Ricans. All right. I've been the Madison Square Garden Okay, for comedy shows. I've been the Madison Square Garden for concerts I've been the Madison Square Garden for boxing matches and I must have been Friday night this past a couple Fridays ago I wanted to go see Amanda Serrano. Okay, who versus Katie Taylor at the garden. Okay, so what do I've never felt the garden like that Puerto Ricans had that shit on tilt. I mean I got a Madison. I thought it was fights I thought it was fights breaking out in the crowd Because they were just so loud and just making these noises and these chants and then you look up And they was just waving the flag for no reason. Yo, that shit was crazy And when you know the love that the Puerto Rican community shows people when I walked into that shit, it was like I was I was like my Puerto Rican It didn't know we accept you. We good people. We accept you Bro, do you got it there was a I think this generation like younger kids there hasn't been like a dominant Puerto Rican fighter in a while But our generation grew up with the Miguel Cotto's the Tito Trinidad So like we got I remember being at the garden for Tito Trinidad versus William Joppy. I don't know if you guys remember that fight I don't remember that bro. It was I Don't even know if they were watching a fight bro. There was guys Flag and a Puerto Rican flag. It was like six feet tall and then maybe like 20 feet wide These guys were running around the whole garden You don't even have tickets to access these parts of the garden and they're just circling the whole garden people spend a hundred dollars for a ticket They just look at the back of a flag or a whole round. They didn't care the whole That's how I look right. Hey, everywhere you look there was a Puerto Rican flag I'm watching the fight and like you know you watch the fight when when this like something happens there like oh, yeah, so the crowd would be making it. Oh, you like what the fuck. Just have a tiny shoelace Boxing isn't what it was yeah in our generation Simply because there's not a dominant Puerto Rican fighter if you like that I like you bring back a dominant Puerto Rican. I mean think about Bernard Hopkins versus Trinidad Think about the buildup of that fight when Hopkins is in Puerto Rico He steps on the flag and you got the fans that are swinging on a professional boxer Keep they're not yeah, they're not stabbing them They try to throw hands with the guy who's one of the best in the world. So I got Brawlunga Yeah, Brawlunga we would you Belonga? We don't mind. We don't mind. I'll we're gonna ride to the end I'm gonna mine. It was nasty, but we good. We good. I'm gonna get back up You just a rough week. It was a rough week. It's breakfast club. Fuck you. You up, man You sitting there went to their breakfast club and you took them he was talking crazy I was gonna build that fight you got to build that it's a shame that he's not more elite because he's On in the press conference. Yes, he's like we would you at least like the Puerto Rican Adrian Bronan. Yeah, oh shit That was a Hill Paris. You know what? Let me tell you my Puerto Rican garden story. I'm not gonna say the company. Well company highest me To walk out all car to my yoga I'm down but but but That's fighting against you don't try that you can't walk out with a He's from Nicaragua. You can't walk out with a guy from Nicaragua, but you're a Nicaraguan. No, I'm not Puerto Rican so I Get to the fight It's a big back. What's a big back?
It was a bag, it was a bag, it was a bag. And I get to the fight and they sent me in front of Tito Trader's dad's parents. Wow. - Wow. - And like you just said, you've worked this up as this week's wild. - Every quarter, we get in the whole mat since we're gone and kept coming up to his mother. - Panging homage, yeah. - You think it's came to get me? - It's time to walk out, I was there. Tell them that I'm good. (laughing) - We have a car track, I'm like, because that's made me broke it. - This is one of the whole mix. - I can't. - I turn to my people and walk out and I was like, you're running to your brother, Lord, you run to keep him down there. But I'm like, yo, I'm keeping it free seats. Like, (laughing) - I'm staying here. I'm gonna watch the fight. And like, this is my size in us. I said, you should have never done this, man. Like this is a bad mistake. They'll know where you can watch that fight in peace after that. - They'll know where you were going to walk him down and then you go spit back down. Like, it was gonna be good. - That would have been the first cancel culture. Like, I'm from within. They would have disowned me for calling myself a Puerto Rican. - Absolutely. - And you don't want to at day. - Of course, yeah, he would. So. - My uncle was the shit though. He was so far away. - He was so far away. - He was holding a build up, he was drinking. - Right. - I always wondered how much that was real. - Ooh, oh, I see what you're saying. - Yeah, the drinking smoke got out of my eye. - I think it was about that, like, yeah, he was about that. You know, he went, he cashed out and just went right back to the shin, I think he's fat and everything. - He's just far recently against a guy named-- - Recently? - Yeah. - He's got to be like 60, though. - He thought a guy is an OG's name. It was kind of sad to watch. But it was like a Mexican fighter that's been the camp post or something like that. Just another guy who's, you know, they both were these two old guys fighting the ring. You'd never want to see it, but you gotta do it, you gotta do it for money. But my organ made it back though. They had a couple really big fights. I think he beat Vernon Forest twice. I don't know if you guys remember him. This was the heyday of boxing for me, you know what I got? It was incredible. - Listen, I've never seen any of that. I said, I'm like, yo, and that's funny, you said it, 'cause I was just like, when ever Puerto Rican fighters are gonna be at the garden, I'm coming. - Oh, it is. - The way the Puerto Rican's had the garden lit up was-- - Have you ever been at the Puerto Rican thing parade? - No. - Do you understand? - You gotta go. - Oh no, I did. I've been to one thing, I've been to one thing. - I've been to one thing. - I thought that shit during me, too, that it was a little bit too dicey. During me, too, that it was not that shit. - For the Puerto Rican airplane, the freak of it. - That's like Nickelodeon. - The freak of it should be shit like that. - I wasn't ready. - No, I can't be why you say that, dude. - There's no kids, and I even remember being as a kid like, I don't even know if I should be here right now. This shit's insanity. - It was great, too. - Let me turn to the point I'm trying to bring. It can be better. - Tell us the point where you can be. - It can be raining. - It can be, obviously it's in the summertime, so I'm- - But it could be snowing. - I promise you. - Girls again, they taught me. - They taught. (all laughing) - Why do they parade you into, man? - You went to the kind of like the proud one. - I'm out there waving flags, we drinking gokki. - We have nice ease. - I got a nice one of you. - Yeah, I don't know where it shows. - Show us like the parade. - I went to the Puerto Rican. - You went with the board. - That was so tough. - Yeah, but they come out all the time. So, when you have support for them. - We're really gonna ask, like, - And it's too different. - We're really gonna ask, like I'm blind about that. - No, but it's too different at Puerto Rican's just so you know. Puerto Rican from New York is totally different from a Puerto Rican from the island. - Yes. - And the Puerto Rican's from the island. They won't say it. - But they think they're a little bit better than us. - Really? - Yeah. - Do you know what it is? - It's Italians from Italy. - Yeah. - And Italians from New York. - Yeah, it's you guys. - They're both Italian. - They both love the heritage and they love the roots. - Yeah. - But they are different culturally. - Yes. - And indistinguishable in a lot of ways. Like, there's a lot of Puerto Rican's to grow up in New York. They do not speak Spanish. - Yep. - There's a lot of Italians to grow up in New York who do not speak Italian. So, it is similar in that way, though they both have love for the roots. It's really fascinating. - Yeah, I love it. That's a great analogy, too, by the way. - Yeah. - So, there's a little beef. You think that they think they're a little better. - I know that they do better. I know it. Like, I know it. Like, just like Spain, like people from Spain. - They think they're better than people in New York. - They think they're white people in the Latinos. They think they're the booze wazzy. - Yeah. - Like, they're like, you know, they've been in Spain. It's a beautiful place. But like, he's Puerto Rican. I know. I can tell. (all laughing) I don't know my people. But we went to Spain one time. - And my friend, his name is Meito. He's from La Frac. He's on Oyumicondo with me. And Meito has this dialect that he can, like, he can speak with the Mexicans and use their slang. - Yeah. - He can speak with the Puerto Ricans and use their slang. He can speak with the obviously Dominican. So, he does that. He tried it in Spain. - Not working. - The way this says, "Excuse me, sir." That is not Spanish. - Dang it. (all laughing) Dang it. - I was like, "Oh, shit. "I don't want to send my fool back." You know what I mean? So, I'm like, "Yo, we're gonna take this." (all laughing) He's like, "That is not Spanish. "I prefer you speak to me in English." - No. - Dang it. - I was like, "Yo." And everybody was like, "Yo, we should get up out of here." I was like, "Maybe not, guys." Like, just teach it on with the fish. Let me finish, it looks good. - It looks good. - But I mean, that's how they feel. It's like, "I used to live in Spain "and let me tell you something." They probably speak the worst English of any people in all year. So, I don't know why they're talking shit. I don't know why they're asking you to speak. Well, I had fun, what is it, Madrid? - Yeah. - I had, what else? Everywhere, I've been all over Spain. You know, I had one of the number one records in Latino culture, of course. - What does that feel like when you, 'cause you know, we always hear big fun with the first, you know, rapper to go platinum. First of all, the wreaking rapper. The go plus Spanish rapper to go platinum. How does that feel? How does that feel to be that for your community? - Do you say, I'm sorry, I'm going to answer. - I'm like, I can, I can, I can, I can, go ahead. - Dang it. - How does that feel to, to be that for your community? - Well, that's dope, it's dope. You know, a reggae tone, a lot of people say the gluts and the glamour of reggae tone, but the reality of it is I had to, I had to, I had to really be in the forefront of this. Did I just discover reggae tone? - Absolutely not. But I see this genre of music and I said, why isn't, you know, DJ had enough playing this? Why isn't Camillo playing this? Why isn't, what's my man, envy? - Envy. - Envy? - Envy, envy, envy. Yes, right, reclaiming. - Clue? - Oh Camillo, Camillo, Camillo. - No, the guy from, on your station, on Prostat. - Prostat. - Okay. - Why isn't he playing it? And I think that they just didn't have the records or they just had certain records, but I tell you like this, that like, doing reggae tone was one of the most genius things I've ever done, because I had to see the foresight and I saw it and I went for it. And now if you cut on the radio, you can't hear any radio without bad bunny. - Thanks. - Bad bunny just sold out a concert for six months. - Yeah, it's crazy. - What the hell? - What the hell? - He has actually moved for six months. - Yeah, he hasn't had six months. - He has a residency in Puerto Rico. - And Puerto Rico is one of the most fire things it's ever been done. - He raised the economy. - I think it said it was gonna generate like 300 million or something like that for the local economy. So not just for him, but the local economy, the people that are getting hotels, their rental cars, the people are going to restaurants, like I think that's one of the coolest that's an artist in the world. - And we're done in history for the community. - Bad bunny, I respect you. I salute you. Bad bunny showed me love at Madison Square Garden, but we started out. - No, he's seen me and was like, yo, and you know, he's one of the biggest artists in the world. - I don't even think he knew me like, and he was like, yo, blah, blah. - And I was like, a musician. How is he not gonna know you? - I just, just let me be thoughtful. - I think, I think he, he, he, he, he, he. - I don't know if he didn't say it was something like, "Fuck yeah, motherfucker." - That's right. - That's bad joke. Tell us the story about how you could assign bad bunny or am I making this up? I was a daddy and he was somebody he would pull to sign. One of those big guys, I don't remember. - Pit bull, I believe. I believe pit bull. - Well, Joe, Joe is ill, man. Joe, Joe for lack of a better term is one of our leaders. That's one man. - Who's my bad bunny? - Who? - Yeah. - I don't know. I don't know. I believe bad bunny is, maybe sign the bad bunny. - Yeah, I mean, I mean, listen. Just think about what we just said. We just felt about work on the economy, all this. - That's crazy. - But one of the, the very first things that introduced that to Americans was my record. My record had a hundred and forty million in audience. - Jesus Christ. - I was beating. - Oh, we can't tell. - Oh, we can't tell. - Let me tell you this crazy. I was beating Mariah Carey in the bill. I was beating LL Mariah Carey. Leo Collins invited me to his house. This is a little earlier, but I'm just bouncing around. I'm giving you context. This is how ill this was. It's like 90th in park. It's like 90 million. You can, it smells like 90 million. And I walked in, you all said. Leo said, "You like this house?" I said, "Yes, sir. "I like it, I like it a lot." And he said, "Make sure you hide enough next year." All right, I'll invite you back. - Yeah. - Jesus Christ. - Jesus Christ. - How do you say that? You don't want to text that? (laughing) - That doesn't, that didn't feel like Leo was my man to this day, but he gave me the harsh reality. I thought he was about to tell you, you want to have.
- You have a house like this, you know? - Yeah, it's not gonna be hot next week. - It's not gonna be hot next week. - No, he like, listen. You gotta, you hear 'cause you're paying the bills this month. - Damn. - I mean, it was a harsh reality, but it was also a reality. And it's like, yo, listen, I mean, me and Lior is over there, like, you know, that relationship we're good. I'm going to, you know, to my fiancee coach next week, or in August, and that's who I'm going to meet. I'm going to meet with Lior, you know what I'm saying? That's my man. But he had to give me that harsh reality, like yo, you know we're not friends. Like, we eventually may be friends, but for right now, you hear that you're paying the bills. It was a reality check for me. You understand what I'm saying? So relationship, when I went, and when I went and I did, or in me condo, I knew that. I knew that, 'cause Kevin, you know, Kevin Lows, it's my guy, Kevin Lows, it's my guy too. I love Kevin Lows. Kevin Lows, let me go. I came to him and I was like, yo, I want to put out this Spanish record, and he was like, you're kidding me. And I'm like, yes, this is going to work. So he's like, Norea, I've never done this before, but I'm going to release you for this project. You release five songs and that's it. Then you come back and you're going to deliver a CNN album and you're going to deliver a Norea. I'm like, no problem. I said, I could go. He's like, yes, you'll go. That shit got 500 spins. That shit got 1200 spins. That shit got 50 hundred spins. He was like, bring me my record. I was like, do we not remember the car? He act like this conversation never happened. And you know what? I took the check. (laughing) I was like, it never happened to me. (laughing) I did. We did good business. And to tell you the truth, I'm not sure how Kev and L.A. Reed, 'cause remember, L.A. Reed had come in after that pause. And I just wanted to say, I never said this, but L.A. Reed and Kevin Laos and even Rockefeller for letting me do my thing. 'Cause I never signed to Rockefeller. They all put the building behind me. Sam Cresco, I don't forgive you. To Cresco, Claudine Joseph. Like these, all of these people was like, yo, we don't know what you're doing. And we don't understand. But it's just like why we have to follow you, we have to. And now I make sense. (laughing) Back then, it was like, come on, man. Poor Ricky's ain't buying records. I'm like, man, when they buy in concert, wow. They buy in concert. They're showing up. Let's do what Mary does. Like, at the time, this would be thought. Mary was selling a concert. And when you get the concert, you get Cassidy. I was like, that's simple. Like I can sell out almost anywhere. And we just give them the album. But I never got it. I tell you one thing, man. I have to say in what I saw in the garden Friday, I can see why people would want to tap into the Puerto Rican audience. I'm just telling you. Like, that love was different. I don't know if that's true. But they're frail people, man. And they party, let me tell you something. They party or like, you know how they say, you know, the first time you get high is the best. It's the best, right? Well, it's just one party in Puerto Rico that I went to. And it's like, is that's my one time? Like, I've been chasing this high. Like, I've been trying to go to this, 'cause they had a party, I mean, when I tell you, this party was fucking amazing. And I just stood there and at the time in hip-hop, if they didn't have fights, you didn't think the party was good. So I'm sitting there like, no one's fighting. And they're like, no. And they're like, this is how good the party was. I lit a blunt and the police came in. I was like, oh, 'cause smoking is found upon. So my cousins look at me as I smoke the plant. They're like, oh my God, papita. You do drug, huh? And I'm like, what the fuck? I've been seeing you sniffing coke the whole time. Are you calling me the drug, huh? They're like, this is a whole lot of real drugs. I mean, no, I can't contact. Hold on a minute. They like, do a real drug. They call me drug, but I'm telling you so. There's nothing like a real, real tempo party. There's nothing like it. You said you love Leo. Why, I don't have no problem with Leo, either. Why do people, why is Leo not considered a coachable? The people who actually know him, consider outside, because of that one breakfast club clip that has gone by so much, where he said he got his family to feed. Everybody says he's a coachable. Why sign an artist that would promote that? I already answered that question. You weren't paying attention. She asked me talent or issues. And I said talent. What was the thing, that's it for critical, though? You said it's opportunistic. Yeah, I got people to feed. I got a business to run. But I had nothing but artists talk highly of. Well, you know, maybe he answered that wrong, but I tell you like this, I went to Leo's birthday party, but it was, you ever seen that picture with all of us on the private plane and we go to LA? I don't know what, what was the benefit, hovers there, Swiss was there, we, everybody was there like, so I don't see this coachable just shit. I'm not, you know, I know Dame Dash is Dame Dash and I have nothing, I have nothing bad to say about Dame Dash. You know about Dash, all the men, you isn't on the inside, but I don't pause. But I have nothing bad to say about Dame Dash, but I guess that's their two relationships, you know what I mean? And for me to comment on that, even though I'm commenting right now, it's probably, I think because I personally don't feel like Leo's a coachable. Me personally, like I, I love the guy that guy's been there for me, he's been rough to me, he's been tough to me, but overall he's been a great asset to my life. And so I don't, I don't feel like a part of that. Yeah, no, I didn't, I wasn't doing that that, you know, trying to get you to say that. I was just like, well, actually that's why I asked why do people, like you feel like he's not? Yeah, I don't, I don't want to feel that at all. Like, I'm behind this one too, like, Leo gets that, like Leo told me you mashed it, like I'm on time everywhere because of Leo. Like to this day, I can't beat Leo to a meat. Like anywhere I'm at, I had a meeting with him at the Polo, the Polo Bar in Polo Lounge. Polo Lounge in LA. So the meat was like seven o'clock, I got there like six. He was there having another meeting already. I was like, fuck. So every time I'm trying to beat him, I beat him in a mafia coast, but his boat was right there. So I couldn't consider that. Yeah, I couldn't consider that. So he taught me a lot, he taught me, yo, always have a meeting in the restaurant where you're the man. 'Cause as you walk in, like, just think about it, I'll walk in the restaurant and show all the men I'm trying to negotiate with you. And I say, well, it's up to the bus boy. I say, well, it's up to the matriot D. I say, well, it's up to the lady that's walking us to the table. I say, well, it's up to the waiter. I say, well, it's up to the owner. I say, well, it's up to the bartender. Hey, man, hey, hey, hey, hey, it's kind of hard for you to tell me no. Just think about it, you like your disguise, good guy. He knows the guy taking the glasses off the table. Hey, what's up, what do you think? Like, well, hey, and like, you know everybody, it's kind of, if those are your guards now. I read a story once about a guy who used to take people to this one restaurant all the time, right? But that exact reason. But he would also tip the waiter of-- Right, Chris. OK, I did hit it. To get the person's order wrong that he was meeting with. And the reason he would do that is because he wanted to see how that person would act towards the waiter or wait for him to get an order wrong. And based off how he would treat that person, he would determine whether or not he would do business with. That's genius. Now, now you fuck me up. I'm going to do that. [LAUGHTER] I'm going to do that. Let's do some church announcements, man. OK, well, let's stop and pay some bills. All right, church announcements shows what we got. Man, what am I promoting this week? I don't know. I don't have anything to promote this week, to be honest with you. The life is still on Netflix. Oh, life is still on Netflix. Make sure you go check out life. Yeah, besides that, I don't know. Nory, what you got, church announcements. This is the part of the show where we talk people what we got going on. And I just wanted to reiterate, man, how good your specialty is. Oh, thank you. I watched the other day knowing I'm coming here again. I'm phenomenal. And it's really-- It's better. I know that's not a word. It's Asian gracefully. Oh, thank you, man. We just found out we were not nominated for Emmy. Oh, fuck the Emmy's name. Yeah. No, I'm going for Emmy. [LAUGHTER] Come back, Emmy's. No, I'm actually submitting my run footage because it becomes my boy Hector from uptown. I don't know if you know him. He's the Dominican runner for uptown. He ran six marathons. He was huge. And you know, he ran six marathons. That's like so fucking awesome. And he has a cool, cool, we run uptown. And we're fans of them, we run champs, and us, we're good. And so, yeah. Did they tell you why you want to Emmy? You want to Emmy? He wouldn't. I'm Hector. Did they tell you why you don't get nominated? I was up for what's called like, for Emmy consideration, which means they're pushing a bunch of things. And then, no, they don't tell you why. I mean, like, the people at Netflix and the people around me told me why they think. But it is what it is. Why did they tell you they think? They're certain politics to go along with the stuff, you know what I mean? But that's, to me-- I mean, for your consideration is good, though. To me, to me, the Emmy doesn't-- I told you that, though. I know. When I said that, I said, if everything's fair, and there's no politics, I said it's I'm going to win it.
Well, it should listen, I'm not being I'm being objective about it. It's the best special Like it is the one that should. What would you what's the categories? I mean, I thought it was phenomenal But I don't need what the cattle I do. It's like stand up or there's also like I think like the Conan O'Brien presents them gets the mark twenty or two. Hold it up. Chris. I want to see I'll say what showed can't let me see who let me see who's in this It's not just stand up. It's like a live A live event or something like that. I will uh, is it best let me see What was it what was it up for outstanding variety special pre-recorded? Yes. Okay, so what's it? What's in that category? Who is it? I'll tell you it's uh Adam Sandler's love you alley Wong single lady billbirds dropped that year's Conan O'Brien Mark Twain prize Sarah Silverman post mortem and your friend they forgot. Yeah, there's no way Andrew shows the life shouldn't have been doing I know people go say I'm biased, but there's just wait. No, there's no way. I don't even know that. I just call it like the cold air I didn't even know it had a name I look if you want to go off numbers. You're not brag about you though, right? I appreciate it. I'm sorry to you But yeah, but I think I think the thing for me is like maybe if it wins more people get to see it But in terms of like the amount like it was top 10 in like 16 different countries. It was not it was the number two stand number one stand up in the time number one stand up number two and all shows and also like a lot of people get that spot And then they fall away in a day. This was for two weeks. I like rarely ever happens with stand up So like in terms of numbers and people see it you nobody's really competing with it More importantly, it's great, but that's the thing that matters. Let's talk about that. Yeah, that's a thing Any I'm proud of it the people that watch I think they got a lot out of it And I think it it flex like the muscle that I want. It's one of those specials that I think what it means Means more than an award. I was yeah, you know what I mean when I went in with the amount of people who hit me up That's a yo tell Andrew thank you because me and my wife went through this a woman to him to say yo I went through that blah blah. I think stuff like that means more than Winning an award. Yeah, and if it doesn't that's what I'll say to make my friends feel better. Thank you Well, no, I don't feel that way. I mean it was like if it does get that notoriety It's like validating, but it's also like more people maybe get to see it and then more people have that positive impact And like I make it so the most people can see it. That's why I'm doing something like that So I you know, they will continue to see it more people continue to watch it I don't think this is the thing that like goes away after a year Like I think this is going to have relevancy as long as people are going through that kind of long. They haven't Yeah, absolutely I have to continue and uh, so yeah, like you know who knows what happens But you know why? Oh, that's I'm gonna tell why that's such a great point They are sadly going to be people who are going to be going to obvious and not getting pregnant. Yeah When they're dealing with that grief Put on the life and then and then now you laugh and you're laughing at somebody else's pain But also laughing at your pain and process. Yeah, that's the that's the value in part like listen It's obviously great to be like recognize for something you work hard at but I've never been One to like define my success by like what an award show says. I think you get like It's people I think get addicted to that Especially when they don't have like the outside success like I think if I didn't nobody came out to my shows Winning the award would be really validating because it's like you just want to know you made something good but like I my dreams were to do these venues to do medicines where guard into like performing arenas around the world And this allowed me to do that and then when we put it out people saw it's like that's the this would have been like some sprinkles on top But it's not gonna define it My church announcement. I want to shout out everybody who came out to Midtown comics last week So you're a rock marksman there, right? Yeah, my guy Rob Markman me and my man Dennis Dennis Cohen Dennis Cohen is one of the founders and owners of milestone comics, you know static shock Hardware iron icon rocket, you know, that was Dennis Cohen and he did all of the artwork in this series of Luminaiti And we were signing copies of this last week so salute to all of those people who came out and I want to shout out Cheryl McKissick Okay, Cheryl McKissick from one of the biggest The biggest black construction company in the world McKissick and McKissick Her book the black family who built America will be out family who built America. Oh listen. This you wait wait till y'all read this You know McKissick and McKissick is man listen McKissick and McKissick they have Built so many different things. I mean Lincoln field and Philadelphia The uh the the the the rail road the Barclays what's they call it the Barclays rail station center It's not the center the rail station. Oh Landika. Landika. Yeah, all like Dave's. I mean they built the Guadian Airport I like oh my god. I gotta read this. I want everybody to know and please put this uh On the screen because I forgot to bring a copy of the book with me, but um currently right now In bookstores, you know, we got a lot of books out right now, but don't steal the uncommon favor of visiting stores right now No holds barred by Mandy and Weezy is in bookstores right now Cheryl McKissick the black family who built America is in bookstores right now all courtesy of my book in print black privilege publishing but on March uh The March 3rd. Yes on March 3rd In 26 we will be releasing the first book from my guide to change look at the screen Oh shit. Yes to change the voice in your head is god. Okay to change debut memoir the voice in your head is god It's coming out on my book in print black privilege publishing with Simon and Schuster to change is going to be talking about his personal and professional journey And he's going to be sharing spiritual breakthroughs uh and lessons learned on this whole process of life that he's been on okay, so You know the the press release says the book will focus on two changes transition from a tumultuous relationship with hustling to a healthy or creative outlet and music with artists like little Wayne and ludicrous planes and difficult roles in his journey um Yeah, it says black privilege publishing founder Charlemagne the god described two change story as one of perseverance and reinvention Emphasizing the importance of following one's intuition and reinventing one's self when necessary two change aims to inspire individuals with dreams and visions Who may struggle are doubt their intuition highlighting the role of inner voices in his own Success man. Yeah, man shout out to two chains two chains. Man, let me tell you how how god works right I've been a you know a fan of two chains for a long time just from the musical you know aspect even when they was I used to love duffel bag boys Like they like that second duffel boys that the second duffel bag boys. I'm that's one of my favorite albums ever like that album is phenomenal and um I just was always a fan of his music back then when he was titty-titty titty boy and then he became Two chains and I was still a fan of his music and Just the organic support that people show each other always Comes back right so for example To I think the first show the breakfast club ever did like the first like concert we ever had That was like a breakfast club concert two chains came in perform. This was 2000 Man maybe 11 maybe 12. I think we're right in 2011 and You know you you you fast forward, you know, we've all you've always supported each other just just you know Just salute like he's a great artist, right? But then I got into the crystal game Because of two chains. I got into the franchise game because of two chains. I was crystal two chains. The uh, what's his exact title like crystal The first ever head of creative marketing And so I was looking at Duval one year at Duval then Duval had all the little crystal burgers You know down south we got crystal y'all got white castle of it. I was like damn crystal I ain't seen that in a while so I hit Duval like, yo, well, you get some crystal burgers, brother He said man, you know two chains fuck my crystal blah blah blah this and that so I hit up technique And like yo, what's the play on the crystal and he was just like yeah, man, you know, we had a creative marketing blah blah blah There's franchise and opportunities man tech and two chains plug me right in With my man john and that's how me and my wife got into the the franchise again So it's just like that. Yeah, it's it's things like that, you know, I mean and then you know Yo two chains wants to write a book That's a no brainer like, you know, let's make that happen. So the organic support that people show each other Always to me pays off like you know every time people are always looking for Some type of monetary You know compensation Just to support somebody if you like something let it tell them that's y'all problem y'all motherfucker They got no problem hating on people y'all ain't got no problems landering people Yeah, I got no problem talking negative about motherfuckers. So when you like somebody and you know Tell them because you never know how that shit is going, you know, play out over the years So make sure on March 3rd 2006 you got to pick up two chains book the voice in your head is god. You can preorder it now Wherever you buy books and that's dope of two chains to be able to Make that pivot and be a creative director for crystals like where does that even come from and then look at shini's already a creative It's an if you're a creative and you can think of you know Innovative ways to sell dope if you can think of innovative ways to sell music You can definitely think of innovative ways to sell hamburgers. Yeah I hate and ain't that difficult and while we talk about books. I got a book with Simon as you should drop in yes you do what what y'all
I'll sue my catcher. I'm on my last chapter and I'm gonna tell the people. I'm so glad I didn't drop the book early. I had to go back and read the book, right? And I was so bitter. I wrote this in a bitter state of mind. And had that book came out. I would have been angry and it would have been the best 'cause the culture was a little bitter. When I haven't seen you, I've never seen you bitter. Prior to you, I wrote his book and I kind of wanted to make a response and I went too far. So I take the-- - I was 12 years ago. - Yeah, I've been writing the book for 13. - I've been writing the book for 13 years. - Okay, okay, okay, okay. And the guy Brian is amazing guy. He used to work for a hip hop game. So I say to him, "Yo listen, he happens to be a runner." So I say to him, "Listen, you wanna read me the book?" On all of these runs, you going on it? So he reads me the book and predominantly, he's reading me the new parts. He's reading the new version of me. So they not go, "All right, cool, we gonna go to Equinox." And we're gonna jog in to read the rest. - Oh my god, when I heard what I was saying, I was like, "That was me." And he's like, "Nori, I have your voice." - You know, it's so funny. Nori was the first rapper I saw get mad 'cause somebody said he actually shot somebody. - Somebody actually said you were who you were. - No, I don't know, I don't want that shit. Like I don't want, I really, let me tell you who I am. I'm really a positive individual. I'm really like who I was. You can't help, hold me to that stand. Who I was or what I did in the past. Like we have to accept people's growth. - Absolutely. - I have grown so much. I'm here with my grandchild. I, you know what I mean? Like I've done so much where, when I've gave so much to the game that I don't want, I don't want to dwell on any negativity. Like negativity. - That's a great negative moment. I did some great negative moments, but. - Cheers to that. - But guess, cheers. - No, I just never been in a fist fight in this life. - You gotta act, you know what I'm saying? Nah, I just called you out. Oh, no, I'm radio station up New York, you know what I'm saying? How you feel about that 'cause you're supposed to be homey? - Well, Nah, I never had a fight in this life. Nah, fuck 'em up. - Hey, nah. (laughing) And I know that we love knives. That's one of my second favorite rapper of all time. - That's my third favorite rapper of all time. Love knives, the deaf. - I just see knives. - Love how he's grown up. But that was a great, y'all going back a 4-4-5-1-5 was fantastic. - Well, he never went back. - I throw a fly apart at your head. - No, I never said that. That's what you make for that. (laughing) - You didn't say he was going to throw a fly apart at somebody. - I did, I never did. - Yes, you did. - I never said that. - I don't know if it was a bad rumor that was said, but I've never said that. - What did you say? - I've never said nothing. - It's the Mandela effect then, 'cause I swear I heard you say it. - No, because you heard that in the rumor. You didn't hit me say it. And you didn't hear no one say it. That was the rumor. - That you threw a fly apart at somebody. - That's it. - That was the rumor, buddy. That, hey, take it. (laughing) - Let's leave it there. - You ain't gonna burn it up, I see it. Let's see. - Oh, yeah, you know. (laughing) - Knots have never had this fight in his life. - But y'all. - I don't know how to fight in his life, enough, come on. - Yeah, sir. - Let's not do all that stuff. - Yeah, we had a flower pot. - No, hell no, hell no, hell no. - What an elegant establishment where you guys beefing at that had flower pots everywhere. Ironically, it was a party. - Oh. - It was a party, but oh no. - It never happened. - Nothing ever happened. Listen, nothing never happened. That was a moment. That was a moment me responding to him. And I'm gonna tell you why, that moment. You can see the frustration in my eyes was because I was on tour. So after Niles had said that, I was on tour. And I had to hit a 30 city market. This is the biggest artist on the planet. I have to answer that every single time. So I would go on and you know, I don't take interviews if a person said, yo, don't talk about this. - Yeah, yeah. So I had to literally say to people, yo, don't bring that up or whatever, whatever. But this was the last interview, I believe it was in Philadelphia. I'm not sure. And we forgot to say that. So it was like the very first thing and I'm like, so you know, when I look at that, do I regret it? Fuck yeah. - You know, this is my way. - What did he say? What did Niles say? - He said I stepped my rap game up. - Right. - He was a man with power. - Noriega, I like Norie, you know what I'm saying? But I feel like he's really not taking this game serious enough. He's more talented than who I'm out of the side, who I'm out to say something. I'm a human being with opinion. - And you know, the irony of that is, I was on Hot 97, begging him up. At the same time, he was on Hot Five. - Criticizing. - Oh, he went out at everybody. But the good thing about Niles is he's such a man's man. - Not fuck with Niles. - He's such a man's man. - I don't tell you. - I'm just telling you. - People don't talk about it. They don't give Niles enough credit to that point of being a human, a good human. So I couldn't hold my composure. This is one of my favorite artists in the world. This is what he just means once. I didn't know how to like, you know calm down on me. - Yeah. - Like, I didn't know how to, in Spanish we say, "Come out there." I didn't know how to come out there, right? So I kept going. After that interview, I kept going. There was more bad shit than I was saying. And Niles, like the gentleman and the man that he is, he said, "Nory can say whatever he want." 'Cause I was sure to never said nothing bad about that. - Wow. - That's real though. - That was like reverse racism. Because guess what I did. There's nothing more than that. I was like wait a minute. - That was too smart. But that was too smart. And you know, I was dumb at the time. Like, you know, Niles actually apologized to me. - Wow. - But I was like, yo, you know, I wanted the apology to be public. - And I didn't know how I was so young and stupid. I didn't know how to make yo-yo son. Can you see that? So like when he got on a drink chat, he was like, yo, why did you bring that up? - I was like, son, I don't want to be, man. - No, it's that certain things you got to do, Nory, just to have that moment of time, right? - 'Cause all of this stuff was public. - Yeah, but me and him really squashed it privately. - Yeah. - And then like, you know, he invited me to his crib in the Bahamas. I went out there, we worked on a massive pill project that I don't know if it ever came out. Like, we are something. - Or the album was something? - Yeah, like, I don't know. I don't know if it's a secret, I don't know. But we worked on some shit and he's one of the best people. I went to his restaurant the other day and I just texted him the flyer. I texted him the menu. He just popped up. Like, you know how that is for my runchats family who's sitting around and they're hurting themselves. They're running 10 miles with me and seven miles with me and they blisters and they don't want to complain about it 'cause I'm not complaining about it. And then they sit there and they get to meet they fucking favorite rapper, having a dinner. Now as we got, like, like, so-- - He got an aura. Like, like, certain rappers are mythical. Like, when I thought to people, like, "Nory is a mythical rapper." But when Nory talks to me about pun, Nory talks to me about biggie, I don't know them. I never met them. It's not like you talk about Greek mythology. Greek figures from, you know, right? - Yeah. - But we still have some of those alive today. - Right. - Snoop Dogg. - No, this is one of them. - No. - Yes. - Whole, like, they walk in the room. You like, "Yo." - Yo, that's not, right? And the fact that he's grown and evolved so gracefully, the investments he's made, coin base, ring, nods his cape to-- - Mass appeal. - Mass appeal. - Catch. - Not catch, not catch. - And he got ring, he got ring too, yup. - It catches the restaurant. - I believe, yo. So, but he has Coca-deck. That's my favorite restaurant right now. It's Fried Chicken and Caviar. - Kim's restaurant? - Who? - Simon Kim. - Oh, I don't know. I know he's down with them or something like that. It's Coca-deck. - It's Korean Fried Chicken. - He gave me the best compliment. - The guy who wants Coke. - Yeah, yeah, it is. - He's down with Coca-deck. - Yes, he's down with Coca-deck. - He's part of the investment group for the casino queen. - So, he says to me, he says to me, yo, when I, I don't know if he said, when he invested or when he got down with this, he said, yo, Fried Chicken and Caviar, that's so you. - And I'm hood. - 'Cause you know, I'm hood and I'm moving, too. Like, yeah, but I'm a little bit of both. I don't mind. Yes, I eat caviar. Bologna, bro. - Two. - You know, that's so crazy. I don't know, I'm about to make a statement. I was about to say, man, nori, the best thing that ever happened to you was the podcast. But I feel like it steps, right? You had to get the record deal. You and Capone had to get in. - Absolutely. - And you had to go solo. - Something happens without the war report. - Nothing happens without the real war report. - But the NOR is celebrating what? - It's 27 years. - It's 27 years, man, that's crazy. Just came out, like the couple, like what was the release date? It was recently. - And you know what's crazy? I think it's a July 8th. You know what's crazy? You know how I celebrated it? - Oh. - Running miles. - That's dope. - I didn't, 'cause now I'm changing my celebration routine. Like, I don't wanna always have to celebrate with drinks, smoking and all that. So now I changed my celebration. And now sometimes I celebrate with water and jogging miles. I went to a 86 year old birthday. - Who's birthday? - It's this guy. He has no idea who I am. - Yeah. - I see him every morning jogging. And so he asked me, he says, "Hey, man, you guys, can you come to my birthday party?" And that's three of us, me, Mitch and Lose. - Like a boy. - And he's like, "It's a 730 in the morning." I'm like, "I've never been to a party." That's a 7th day. I have to call. (laughing)
(laughing) - You cannot say no to semi dirty in the morning. - You run at four o'clock in the morning, yeah. So I go there and I bring him up the case of Ace. I know he doesn't know where Ace is. - Yeah. - So he's sitting there and then he has like three or four black friends and they're looking and here's this crazy, here's this crazy. He's gonna see this and he's gonna bug out. So every morning around four or five or six we jog, right? So we see these people on the boardwalk. We don't know who they are. - Yeah. - But we name them. So we would be like, it's the sad man. This is the guy he only stays on the sand. (laughing) - We name him the sad man. - So there's a lady being named the bike lady, right? Then there's an army guy. We don't really know he's in an army or not, but he goes like this, hey, let me go, army guy, right? So we got all of these names. He's the only one that we named. We said, as a Georgetown brother. (laughing) Never knew his name. We never knew he invites us to a party. It's our first time getting personal with these people. That we see every morning who knows nothing of who I am. Oh, it's so much refreshing. - Yeah. - You know, when you meet people and they're like, you're gonna get a selfie and then you meet somebody and they're like, "Hey, how you doing?" And they're like, "Oh my God." - This is ill-humans. (laughing) Right? So, we named him Georgetown brother. We go to the party. Me, Lose, and Me. (laughing) And his name is actually George. (laughing) - We're like, "Yo!" - So we're like, "Yo, we're like your George." And they call him George. And then I seen this. There was three black people. And they're like, "Oh, jeez, oh, brother." - Have no reaction. In your 86 birthday party. How old are the black people? - They were older. They were like, in their 50s, but they were young enough to still know who I am. - Yeah, of course. - They didn't say "hi" to me. They were nervous. They didn't say "hi" to me. So, I just let them stay nervous. I was like, "Yeah, nah, nah, nah." I'm not gonna give you another privilege. - Yeah, yeah. - This is everybody's on the same level, right here. (laughing) And, man, the funny thing about it, Nore is one of the greatest storytellers ever. - Yeah. - I always say the three greatest storytellers in hip-hop. Nore, Fat Jo, and Irv, God, you God bless you. - God bless you. - Three greatest storytellers in hip-hop bar none. But I bring up that story to say that the whole time I partied with him and I drank water and no one knew that. Everyone was like, "Oh, they drank my spade, I see." I mean, who would, right? But I still did, and I know this, I can do this. Like, I can go to a party and just chill and enjoy other people. - So, what did you, I wanna know that? So, what did you change about the book? - No, I took my bitterness out, bro. - Really? - Yeah, because I got a different perspective. - I didn't realize how, like, I don't wanna say I was bitter, but I didn't realize how much of the game I didn't play at that time, like, meaning. - You were too reactionary. - Yeah, I was too, I was, I was, to a certain extent, I was sensitive, like if somebody say something about, like, like, for instance, you know, when you just broke up, push your teeth. Like, that headline when push your teeth came back to me, it was like, you'll push your teeth. That was a different headline, but, one of the half-up, it said, "Push your teeth, check Sonori." I was a back in the days, I was just looked at that line and I was like, "Oh, my God, I'm going to Virginia right now." I'd have been like, "But I gotta understand, push your teeth, and me have a relationship with family." Like, if these words are mistook and always ticking the wrong way, it's nothing, like, for me, it's nothing for me to say, "You're my bad, that's the case." You know what I mean? This is my family, like, this is, and I'm not the big person. I'm not that guy, so it's easy for me to actually say that right now, like, you know what I'm saying? Like, Fat Joe said it the other day on his show. He was like, "Yo, there's nothing that Norrie can say to turn me him against me." And that's the vice versa. Like, I have to actually grow with time and say, "You know what, these are my friends." And because, you know, I used to be like, "These rappers are not your friends, you know what I mean?" Some of them are, some of them are going to your weddings. Some of them is, is that my baby's Christianin? And some of them, like, "Yeah, there is some good rap friends." There is, man, you know what I mean? And I got a lot of them. So, that's what it is. It's like, I have to grow. I can't be the same person that you are. And I have to expand, you know what I mean? Like, like, right now, I went to Pelotar, right? Well, guess Norrie, you want to Pelotar, right? You saying that, right? I'm so comfortable in that space. Like, I'm so comfortable in a space where I'm not supposed to be comfortable. Who said you're not supposed to be comfortable though? Hey, all makes sense. That's me. Yeah, I mean, it makes, 'cause you're brilliant. You know, it makes sense because you're smart. Most people are like, "Yo, why is he here to Pelotar, please?" And I had an awesome time. I'm still with the people who run the marathon and they're sitting there, and I realize, I have to start hanging out with these people. That's right. I can't be around. I can't be around. I know. Yeah, don't say that. Don't say that, bro. Don't say that, man. I know. I can't be around. I know, I know. I know, I know. I have to be around, who thinks like me? Yes. Who act like me and who apply it. Like, I can't no longer. Yes. I can't, it's like, oh my god. Like, I have to wake up in the morning and get to it. Like, this is something, I have to complete this. I don't have to compete. I have to complete. I don't even know what y'all are talking about. That's why, that's why they ignore you to me. Everything happened. Nothing happened with the war report. But the podcast is probably the greatest thing to happen in the Nauri, and I tell you why. Nauri is a phenomenal storyteller. We already say one of the best storytellers ever. You have allowed people for the last decade 'cause Drink Champs has been around for a decade. It's nine years, we've been 10 years this year. To be able to tell their story. Yeah. Do you understand like the catalog that you have? You know how many people, nobody would even care? Yes. But you know, that's the thing, thank you by the way. But let me just tell you, that's the biggest, like phone calls I get is when, you know, I could look at a artist, right? I'm not gonna say who 'cause I don't, I don't wanna blow nobody up. But I went to a party one day and I looked at the artist and I was just like, he got nothing going on. (laughing) Like, he's just here, and I walked up to him. And I said, yo, you wanna do the show? And he goes, yeah. And I put him on the show. He lies out to Miami and he calls me and says, this is the reason why I don't wanna blow up the artist. And he calls me and he's like, yo, got seven shows. Since I did this and I'm like, you know what I'm saying? And he's like, yo, got seven shows. I got two interviews, I got this and this and that. And he's like, yo, so what do I owe you? And I said, you already did it, brother. What you just did, was payment. You let me know my shit works, Paul. Let me know that my magic wand, when I go like that, and I've done it to so many people. Like, it was another group, it was a group. So you could figure this out. And they were like, yo, they paying my quota again. Like, you know, they've been trying to pay me 40 grand for every, and now I'm back to that 70. I'm like, yo. And then they always offer me, I will give that. They always offer me, and I'm like, I am not paying on that. Good for you. And now you, yo, your phone call telling me that you're, that's pay enough, is it not? There's an interesting thing that you were talking about, which is like the sensitivity in the early days. And I think that, I think that a lot of times it's not what somebody says. I go like, man, here we go. Thanks, bro. (laughing) I do have a lot of art, man. Chewbacca was talking to me. (laughing) And he had the nerve to go like this. What's your, what's your secret? (laughing) You wanna know what's so funny? - You don't have that privilege, bro. - No, I don't know what's so funny about that. I'm in the barbershop earlier. (laughing) Listen, I'm in the barbershop earlier. You know what's on the TV? Noree interviewing Max B. Noree got the tank top on. - Right. - And somebody goes, no, Noree Undung's, man. (laughing) - I'm pretty happy today. - I'm a jackpot. - I'm a jackpot. - I'm a jackpot jackpot. (laughing) - You made me run a shit. - I'm rolling like that. - You know what I have to do today? - Just where to go. - Noree. - He's right, he's right. And I do stay. - Why is your name was supposed to be Aaron, bro? - Oh shit. - We're supposed to be Aaron. - It's so bad for me. - Yo shit, there's no other. Wait a minute. (laughing) - All right. Well, I try to make it like the shit that people say about us a lot of times. - Oh, it's not. - No, no, no, that's yours. - This one's mine, right? Okay. A lot of times the shit that people say about us, it's like we wouldn't even care that much if there wasn't a reaction. A lot of times we're reacting to the school yard reaction. - Yes. - So like if not, it's some shit to you directly in front of nobody. You might take and be like, all right, let me listen to that criticism and see if I could do it, whatever. But the fact that people are reacting makes us go, oh my reputation is online. Not just you, I think we all do this. But I think what happens is like, once you get some more success and you feel confident and self-actualized at what you've achieved, the criticism means less because we're less insecure. Like we, we're less dependent on what the public thinks on. - Can nobody tell me about me? - Thank you. - Right. - Like why would I ever get online? See something about me and get upset. If I know it's some bullshit. - Yeah. - Exactly. - Like how? - Exactly. - I used to be like that.
though. We all did. Yeah, I used to end in I realized you're a millionaire. Again, I don't need that, but I realized, you know, I give props. I'm going to get props to somebody. One time, guy online, it's just chastis. Chastis. Chastis. I couldn't get at him. It wasn't nothing like that anyway, but I couldn't get out. I couldn't get out, I couldn't get out. So, you gave me some of the best advice ever. I was so in tune with, by the way, I'm the Twitter head. Yeah, like I actually love Twitter and I love black Twitter. That's a different Twitter. I don't know if you, I don't, Andrew, you don't got black Twitter. Oh, but I'm aware of it. If you're aware of it, it's around, it's around, it's around. So, I'm on black Twitter and Ashley gave me one of the best advice in the world. She called me one day and I was like, yeah, you know, I'm dealing with this and she's like, what are you dealing with? And I told her, she was like, dude, no one cares about that shit. And I'm like, what? She's like, dude, do me a favor, wherever you at, walk across the street and then walk back and tell me how many people asked you about that. And I just did it. I walked across the street and people wanted selfies, people wanted, you know, to talk to me, then I walked back across the street, same as that thing. No one broke up this subject that was happening on Twitter. Yeah. But I'm thinking this is the world. I was so invested into positivity. I was so invested, and I was so invested to this critique of a person that was critiquing me. And I didn't realize this person that was even kind of matter. No, no, I love it. I love it. And it's chatter. It can be changed my outlook on everything. I listen, man. I love it. I remember Nory coming on breakfast club and Nory saying, I want to be the black, who was it? Gordon Ramsay or Guy Ferrari? No, Guy Ferry. Yeah. Yeah. No, it was actually Anthony Bourdain. Anthony Bourdain, I'm sorry. And I'm just like, that makes too much sense on the run eating. Yeah. So what do we do? That by the way, that was one of the best times of my life. It was, I went on a food show like tour. Yeah. And there's no beef in food. It's real beef. Yeah, I don't eat beef. So I give it to my friend, Sunny D, or check bank, or, you know, Mike Booth or young really. But, um, yeah. So like, there's so, there's so much. I'm bringing this up to show how blessed you are. I'll see you in Nory. Say things. All right. And it's like, he speaks in the fruition. Yeah. I want to be the black Anthony Bourdain. Oh, shit. I like, I'm, yo, let's take that out to interview. Yeah. Let's go try to make that happen. Yeah. We made, and we stole that show. Yeah. Like three times. Yeah. Yeah. Yeah. Yeah. Right. Right. I have fun. Pick up the complex complex. Um, complex. Finally. Yeah. They complex. I think I think MTV is somebody for the first three complex. Boy, they're from them. And so that turned that evolves into Nory going on these interview runs and eventually, yo, I'm going to start the podcast. Yeah. I think it was tax told you to start the podcast, right? Yeah. Well, well, tax was one of them. He would leave. I did tax a podcast. And then I would remember because he was doing breakfast. Club every east. I was doing breakfast. Club every east. Nore East and, um, I remember. No, I remember. I remember. I remember. It was so crazy that I went to Canada. And this is the reason why I think I started on the podcast. I got it for you, right? Um, I think I started the podcast. Um, I walked through the airport and a guy, you could tell he was French. He just said, breakfast club. And I was, um, what the fuck? I was like, all the shit I did in my life. You know, I got five gold albums and one black development. You only know me for the breakfast club. And he was like, breakfast club. And I was like, damn, when those interviews was legendary. I was saying. So I took critique. I took not critique. I saw this data. No, I was like, yeah, wait a minute. He's right. People. He probably just know me through this. So what happens if I like start my own shit and then it's so, so dope that years later, we got drink camps. But I remember everybody saying Nore should do a podcast because of the breakfast club, Eastern interviews. Yeah. That tax interview was big. The combat Jack combat Jack. That's how I'm like dead. That's that. And when you started it, look how big that shit is gotten. Yeah. Now you got a book coming out. You got a drink chance network. Yes. Like, it's like everything I've seen Nore speaking for which I'm saying all that to say, thank you. Angela Yee was right. Yes. Because you are blessed. So who gives a fuck with somebody got to say, yes, thank you. That's not. Now, that's on bringing it all around. Let's do some asking idiots, man. Okay. And get NO out here. We got to ask the Nidia's for Nore. This is a segment of the show we do call asking Nidia's where people send in questions. I'm in. Would do a shot first. Oh, yeah. I like that you like soccer. Come on, bro. Okay. Worst gift you ever received, Nore. Your wise runner wants to know. Worst gift you've ever received. All right. I want to say this very, very careful. My friend Sonny B.E.T. He's a very, very proud. I mean, you cut him. I believe he would believe he. Every year, he buys me the most harvest gift from my birthday. And I have to tell him, can you bow out in this game? Yeah. Like, don't buy me the cologne that you wear. Don't want to smell like you. That's weird. We're in the elevator and everyone smells the same. Like what the hell? When he bought me an album, Haiti, I love you. This is no shade to Haiti. When he bought me these Haitian slippers, and when I tell you, they had to be $3. Because they was like, I put on cement. Yeah. And it wasn't the Haiti flag. It was the asphalt. It was so cheap. He gave no thought to my gift. And I just said, please, you're never again. I feel like this is offensive at this point. You're not trying to be my friend. You're trying to lose this relationship. And I would like for us to stop. So I beg him not to give me gifts. That's the worst gift I ever had. And I tried to put them on. Because this, you know, so respect when somebody gives you a gift. Happy birthday. You're like, oh, thank you. And he opened it up and it's something you don't want. And you're like, you know, we still be like, oh, where? Where? I tried to put them on. I was like, I can't do this man. Like, I don't need one. A lot of you. This is not good. What about you? Shots worth giving up on God. Mark Gagnon got me for my wedding, a bottle of Lenny Kravitz edition Dom Perignon. Lenny Kravitz had a Dom Perignon. That's what I said. This is so remarkable. What was it? Just champagne, but Lenny Kravitz, like, I don't know what Lenny Kravitz got to do with champagne. I didn't know he had all these drinks, but it was just the most thoughtless gift I've ever seen. And he was like, well, I would have loved that gift. I got hate to slip with Scott. See, Mark would have loved it, right? That's great. It was a horrible gift. I've never got a terrible gift. I was really the whole witness. So I appreciate every God gift. I've gotten, because all my gifts came from my adult life. Thank you, Jerry. That was, oh, that's that, right? Absolutely. Absolutely. Let's do one more. A freshman boy, Bobby, says, do you think people are born kind or learned to be kind? This is an interesting question. I learned. And the reason I think is interesting is because when you were talking about Fadjo earlier and you talking about punting them, I didn't mean point God bless them that I heard the stories, but Fadjo was probably one of the nicest peep now. He wasn't always nice. Oh, see, I don't know. And everybody loves Joe. Like, when I see him, he's so respectful to people. He treats everybody with kindness. But it's usually the old guys that will hurt you. Yeah. I mean, let me just tell you something. One man percent. If you see a person that smiles and they smile as genuine, they benefit from shit, especially if he's from the neighborhood. That means that's the person who peace I do not want to disturb. Like, if you smile and I can believe your smile. And you're from where you supposed to be from. Oh, you know what? I'll get you a space. Like the baby, I've never seen the baby do anything gangster. I've never seen the baby, you know, whatever. But his smile is too big. He's been through shit. Like that smile, that that is like, I'm happy to be here. I'm happy that I got over this. Yeah. That smile. I know that smile. That smile. I looked at the baby and I was like, he's he's not for somebody to play with. But Joe, even you, y'all are the nicest guys. I feel like even back then when y'all was putting hands on people, y'all was still nice. Yeah, maybe. I'm not sure. You said it around. You never blazed when you see babies. Yeah. Like, say, you had principles. Yeah. Principles and respect is two different things. I know. Yeah. Oh, you just talk around babies. I know.
I don't even tell my shoe. - Yeah, yeah, yeah, yeah, yeah. - But um, if I tell you this man, I praise God for who fat Joe is. I praise God for who Stiles Pete is. - Oh my God, let me just tell you something, bro. - Stiles is the walking in the room. Like you just, like I kid you not. He's just walking in the room, like I could tell he was looking who's the biggest person to fight. Like that service. Stile, veganism saves Stile. Like I'm just gonna be honest with you, we need him off the meat forever. Pause, pause. I mean, you know, come on, guys. Well, like I remember like Stiles was, he was that guy. Oh shit. - Sorry, bro. - You do some hasty stuff. - I got too complete. You did not forget you white. I respect that. (laughing) You the guy that walks in the bathroom in first class with no sleep shoes on. - I've done that. - You've done that. - I'm so real white people, shit. - I have hope. - Yo, I've been looking, I see my neighbor. - My neighbor, my guy's wearing that first class. And then he walks in. And I'm like, yo, my God, man, you don't wanna put on the shoe. And he's like, I'm okay, God. - You know, just walking in there. - So crazy shit, I'm talking about that. - I know that. - In the bathroom, we've got shoes on. - No, I took them on the air plane. - That was in the air plane. And you know, you don't aim correctly when you go to the never plane. You don't give a fuck. - You're the last person. - I don't even aim, bro. - I just feel like shit now. - Right. - Who were we talking about before? - So you think people are born kind of learn to be kind. - I believe you learn to be kind. I believe, I believe I'm kind right now. I believe I respect people. I don't, 'cause I don't want anybody to come in my lane. My lane has no traffic. I'm not going in anybody else's lane. I would like to stay in mines. I don't care about what's popping. I'm gonna make what's popping. So I believe that if you're a kind person, you've taught yourself to be kind, because I believe that you come out a decent human, but the world makes you an asshole. - All right, so you're born kind. - Okay, your grandson's kind. - Okay, yes. - Right now. - Yes. - Well, yes. - The world would impact. - You might impact on your environment, might impact on your. - Okay, that's what this S is born kind. Okay, you're just sexy. - But I still think you learn, 'cause you born kind, yes. But then you grow out of that. And then you have to reiterate that. - You don't have to grow out of it though. It depends when environment you're in, it depends what you know society teaches you when learning behaviors you acquire. - No, school is going to get you out of that. - School, I don't give a fuck. What you go through, everybody has a bully. Or everybody should have a bully. And just being honest, I had a bully, I became a bully. Got bullied again, came a bully. Like, is everyone has to go, I'm mad at these kids who don't have bullied. (laughing) I'm mad, like, why, you needn't get punched in your face. - Yeah. - Like, no one did nothing to you. You mean you came home with your lunch, one evening, every day? - Like, imagine grandfather Norya to school. Your grandson has never been punched in the face. - Oh, yeah, I don't want my kids to go through it, but I'm just there. (laughing) I see people, I'm like, "Damn, you guys have never been through nothing." And by the way, I kind of respect the new generation. I kind of forward it for some time. And I was like, "Hey, you know, being the old guy that you is, "but now I'm like, I'm listening to the boss man, D-Lo. "I'm going glow-rillied out." - Yeah, we can appreciate that. - Yeah, you gotta let the young as be the young as the same way. Same way, we were allowed to be young and say wild, reckless, shit, fuck up. It's like, yo, let them do the same thing, yo. - I love it now. I'm embracing it. Now, people, I won't have them on the podcast, right? But if they get 10 years, then you do. - They got 10 years. - Yeah, yeah, yeah. - And the reason why is because, you've been breaking that rule lately, though. I broke it a little bit. - Ooh, the baby was one, I remember. - The baby was one, he got 10, he got sent in, though. - Oh, yeah, he got 10. - Oh, from being okay, from what he's been doing. - Yeah, he knew, he knew, yeah, yeah. So, we got Denzel Curry coming up. But the reason why is, and I'm playing the record label. They have no more artists to develop. - None. - They have nothing. So, I remember me going to an interview and the record label saying, "Look, these are the questions they're going to ask you." And you prepare yourself. So, you're like, "Ah, it's cool." Boom. That doesn't exist no more. So, with these new artists, a lot of them, they're high. They're on, and I'm not saying all of them, but some of them, and they give these two word answers. Word. - Yeah, so like, do you want to promote? - I can't, I can't, I can't. - Yo, bro, let me just say something. I only have more success to you, but I'm platinum. You can't take my platinum shit away. You can't take my gold shit away. When you enter my house, those are the first things you do, 'cause I want you to know, when you walk him in, you walk into a platinum motherfucker's house. You understand? But we got to an era where people didn't realize how a personality driven the game was gonna get. This is, this is, what's crazy. So, that's the reason why I don't take new artists, is because if they come up there and, you know, Mike Kaiser calls me, or, you know what I'm saying, Julie Greenwall, and they say, hey man, we got, you know, no shoes McGee, there's gonna come. (laughing) And we know, like, hug us up. No shoes McGee, we're gonna say, yo, you know what? This is the one time that you did a new guy. All right, cool, then no shoes McGee comes up, and he's the shit, 'cause everyone thinks they're the shit, why they're the shit, and you should think you're the shit, why you the shit. But just know, everyone else has been the shit too. That's right. Just been the shit before you, and it's gonna be the shit after you, so humble yourself, homie, 'cause you're gonna go up, and you're gonna go down, or even if you go up, and even out. Then no shoes McGee comes on the show, and I'm like, hey, no shoes McGee, man, you know what I mean? Boom, boom, boom, boom, how you doing? Well, yeah, and he's on lean. This was worse than, y'all bringing him here. That's right. 'Cause get the fuck out of here, no shoes McGee. I don't need this interview. I'm a bird man, you y'all, or trio y'all. You get out of here. (laughing) Okay, all right. You're finishing, you're done. You're finishing, you're done, 'cause you're finished and done. No shoes McGee, so that's the reason why. Now, there is artists with personality. There is, I think the baby has personality. Absolutely. I think little baby has personality. I think, I think. When he wants to, when he's willing to open up. Okay. Well, you know, I don't wanna say I had a general with him, but we bumped into each other in Makoto's, Bell Harbor. And it was, it was nothing but love, you know what I'm saying? But they know cameras and no microphones. Yeah. (laughing) You know what else? Yeah, well, well, well, so the new generation. Kodak Black has hella personality. Kodak Black is my, let me tell you something. I got critiqued for Kodak Black. Let me tell you something, Kodak Black. I'll step you back. Any, that's my guy. So we, I love, I love Kodak Black. I went to Prime 112. This is one of the best stories. I went to Prime 112 with Kevin Laos and Mike Kaiser. And Kodak Black walked in Prime 112. This is the prestigious establishment. He walked in there with his own food. I've never seen no shit like that. Oh yeah, the Haitian food. Yeah, the Haitian plate. I looked and I was like, this is either the most disrespectful or the most flyest shit I've ever saw. And I believe that I'm just living in between, right? And I looked and I was like, your Kodak. You're not gonna eat it. I'm, I don't think, this is my mama food. My mama food, we better than they shit. That's fine. Why didn't he even come to Prime 112 then? That's what I always wanted about that story. Well, he's a gangster. (laughing) He's a gangster. Let me just say something, let me say this. Got a big heart too. Let me say this. We have to protect Kodak Black. Same way we had signs to protect DMX. And I did my part. But when I say protect, I don't mean like be worried about them, but I'm saying yo, the culture has to stand behind them. Like, this is a different individual, right? He's a different individual. But ain't all of us? Yeah. Ain't all of us that makes us unique. You know what I'm saying, that's what I'm saying? And let me just tell you something. Kodak takes care of his crew, bro. His whole crew, see, and his community all the time. Yeah. All the time. Listen. Kodak is a real one. And let me just tell you about his hood. If you've never been a pompano. If you Kodak his neighborhood, you will understand who he is. Like this. Like his neighborhood is different. And you know what? He takes care of his neighborhood. They love him there with nothing happens there. And for that Kodak, I know him. But I like, I know him and I know who he is. But I also know how great he can, he can actually, he can be, I can actually, I agree musically. I agree. I agree. It's unbelievable. Salute the Yak man!
- Edo, always a pleasure, my pleasure. - Thank you. - Thanks for y'all keep subscribing to Drink Champs. Make sure y'all support the Drink Champs podcast network and partnership with Black Effect and IHAR radio. - Thank you. - Make sure you got there and check out Memphis Bleak's rock-solid podcast. - That's right. - I got Angela Simmons podcast. - We were really film three episodes, but I wanna also tell y'all that we have Angela Simmons on Healthy High Run Champs. Our first episode independent next week, we believe around Thursday. We're gonna just throw it out there and give it to the people, you know, we know that running is only one percent of the world, so we're not promoting to everybody, we're promoting to that one percent and we're like the Biker game, one of the centers. - Absolutely. - So thank y'all for having me. My first time was pretty easy. - I know you say we gotta respect y'acc. I mean, we gotta protect y'acc. We gotta protect you. - We gotta protect. - We gotta protect N-O-I-E. - Thank you so much for coming back. - You appreciate you, brother. - I appreciate it. - As always, you listed this podcast, you think we're smart, you think we're intelligent, you think we're brilliant, you're absolutely right, but if you think we're just a couple of idiots who don't know shit, you're right too, it's the brilliant idiot's podcast. Thank you for listening. (upbeat music)
Podcast Summary
Key Points:
N-O-R-E shares his journey of embracing jogging as a form of health and wellness, highlighting his personal transformation and cultural outreach during runs.
He recounts a memorable experience at a race where he and others were the only Black participants, leading to a powerful moment of pride and community recognition.
N-O-R-E reflects on his weight loss from running, emphasizing how physical activity has become a disciplined, long-term lifestyle choice.
He discusses the importance of accountability in media, criticizing interviews where blame is placed on artists or interviewers, and advocating for transparency and respect.
The conversation includes a deep dive into hip-hop history, including a story about a controversial moment between Pusha T and Ferrell, and the broader ethics of artistic representation.
N-O-R-E shares a vivid anecdote about the Puerto Rican community's passionate energy at Madison Square Garden, describing their unity, cultural pride, and distinct identity.
He praises Bad Bunny as a cultural force who has revitalized the Puerto Rican economy and brought global recognition to Latino music.
N-O-R-E reflects on early career challenges, including industry skepticism and the importance of persistence in building legacy through authenticity and resilience.
Summary:
N-O-R-E shares a rich, personal narrative centered on health, community, and cultural pride, weaving together his experiences with running, his journey into fitness, and his deep connection to the Puerto Rican identity. He recounts a powerful moment during a marathon race where he and others were the only Black participants, resulting in a moment of profound recognition and unity. His physical transformation through running—leading to significant weight loss—is presented as both personal and symbolic, reflecting discipline and dedication.
He also discusses media ethics, criticizing the tendency to place blame on artists or interviewees in controversial moments, and emphasizes the importance of mutual respect and transparency. A key highlight is his admiration for Bad Bunny, who he sees as a cultural and economic force that has empowered the Puerto Rican community globally. The episode also touches on hip-hop history, including a memorable debate between Pusha T and Ferrell, and N-O-R-E’s reflections on how artists should be held accountable to their communities.
Through personal anecdotes and cultural observations—such as the vibrant energy of Puerto Rican fans at Madison Square Garden and the pride in their heritage—he underscores the importance of authenticity, resilience, and community in shaping identity and success. The conversation ultimately celebrates the intersection of personal growth, cultural expression, and the power of representation in both music and everyday life.
FAQs
N-O-R-E began jogging as a way to promote health and wellness within the Black community, especially in settings where representation and visibility matter. He participated in races to understand how to bring cultural pride and awareness to these spaces without losing his personal authenticity.
At one race, he was the only Black person, and the race organizer thanked him for bringing Black people to the event, highlighting a cultural moment where visibility and inclusion were celebrated. This experience reinforced his mission to normalize and elevate Black presence in mainstream events.
Becoming a grandfather brought N-O-R-E profound joy and a deeper sense of responsibility. He describes it as one of the best feelings in the world and a meaningful step in his life journey, especially as he now teaches his son how to parent while also learning to be a father himself.
N-O-R-E believes that media figures should not blame interviewers or others for what is said on records or during interviews. He emphasizes accountability and fairness, stating that the real issue should be about the artist’s choices, not the interviewer’s questions.
Bad Bunny’s success, including a six-month residency in Puerto Rico, significantly boosted the local economy and cultural visibility. His music and concerts generated over $300 million in economic activity and helped elevate Puerto Rican culture globally.
He notes that while both groups share roots and heritage, Puerto Ricans from the island often believe they are more culturally superior. This leads to tension, especially when compared to New York-based Puerto Ricans who have a strong presence in the community and public life.
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