No One Wants To Hear You - Because You Do This

So wonderful good morning dear LinkedIn community composites launch. Remember, a Jack World Day 2 exhibitors and visitors. I am here together with the inventor of fiberglass and the disruptor of the circularity in our industry. Welcome Chris to our show. Nice to see you man. So it's a pleasure. Chris, we have met already last year in the tech to end our community. Last year the topic was you are in a transitioning from one company to the next one. What is the update right now because our community is keen on learning from the first hand what's going on right now. The hard work of composites teams should be shouted from the rooftops. We're on a mission to give your solutions better visibility and reach to make them more widely known in the market and gain the appreciation they deserve. To make lightweight construction and specialized technologies available to end users as well as attract projects, customers and talent, join our composites launch community. The composites launch community is open to entrepreneurs, sea levels, specialists and managers who want to create a better world. With their innovative composites and play a key role in the success of their company. So if you're a hidden champion who isn't sure how to best promote your work, join a supportive and innovative community which is focused on making composites achievements visible to end users. The composites launch community celebrates and promotes the best innovations, lightweight construction technologies and sustainable solutions in the automotive, aviation, renewable energy, oil and gas industries and many more. Get involved at compositeslounge.com. It's been a long journey. It's been an exciting journey. I think we're going through a process of establishing and building the future of our company. The Glasser Enforcement's Business is a world-class business. It's a global business. I'm really this process of standing it up and starting this process of building a new identity for this business is underway. We're getting to the point where regulatory approval has been granted. We're moving to the last weeks before this thing closes. Once it closes, I can tell you what the name of the company is going to be. You probably notice from a lot of the stuff. You have a new look, you have a new feel. You have a focus of developing a brand which is all about innovation. It's about circularity and it's about partnership. What do you think about my message today? I think I need to get a jacket just like yours because it's part of the future of our business. I will open a shop and then you can order it. I get you one free exchange of the book. How about that? That would be a good one. We will talk about the book in a separate one because they have compiled a composites history book. Very exciting. Please get your copy on that. One of our heart topics is sustainability. Let's talk about sustainability in the terms of sustainability. As far as I understood, you have several layers. Let's talk about the last layer. The last layer means you are looking now also for partnerships. We will touch on the partnership requirements just in a minute. Tell us where do you think we're with sustainability? I think, you have to take a step back. We work in an incredible industry. We have tremendous technology. We deliver stuff that's durable or robust at last forever. Fundamentally, that's one of the issues. It lasts forever. It's designed not to fall apart. Really, the point of how do you actually turn it back into a product at the end of the life is super complicated. We've spent many years wondering how we do this. I think we started with a premise in the Glassware Enforcement business, which was we sell modulus. We sell performance. We sell modulus. Really, the point of chopping it into short material and upcycling it, gets away from that. Really, what we said is we have to create the technology to enable us to put material back in the furnace and generate essentially prime product again. That's the basis of sustainer. I think you look at it and go, the first thing you do is you focus on cleaning your house because every production process has waste. You have to be able to deal with that. Then you look at it and say, in the industry we work, we have people that convert and we can take their waste and we can convert that back to prime product. Then really, the holy grail is end of life. Really, what we're focusing now is how do we actually build the partnerships to enable us to take end of life waste, to process it, to give us the materials that we can then process to generate fiber again. That's what sustainer loopers. Chris, we have a video that is compiled by Nadesh. Tell us about the video that is upcoming right now. What will be the relation to the sustainer? Yeah, in the video, Nadesh is awesome. She's awesome when you look at this video. But really, there's a couple of key points in this process. The first point is we're doing something pretty unique, which is we're actually melting the glass using hydrogen. Right, so essentially what does that mean? It means you don't use natural gas, you need green hydrogen. The embodied carbon is basically zero. So that's one thing. Okay, take that off. That was a big move. But then what you also see is you've seen Nadesh talking about the process of taking recovered fibers, processing them and putting them back in the furnace. And this is the basis of sustainer. Wonderful. Sounds total logic. Now let's have a look at that video. And after the video, we will continue with the partnerships. With Always Calling. In 2025, we began a new chapter. We're starting changing how fiberglass is made with low carbon emissions and circularity with real industrial solutions. Today, this vision is becoming reality here in Lardwas. [Music] A year ago, we ran a week-long trial that showed us that reducing our industry's CO2 emission is possible. Today, green hydrogen is produced right here on site to fuel a multi-month industrial trial. This test is designed to demonstrate the robustness, scalability and performance at the real manufacturing scale. [Music] It's the first time we are running hydrogen continuously at industrial scale in real manufacturing conditions. Making the hydrogen here on site helps us understand long-term reliability, cost, and what this technology could mean for a future with low CO2 glass melting. Last year, we also introduced a new way to recycle glass fiber waste back into our furnace. This year, this process is expanding. Now, system aloof, our high-performing circular advantage glass is produced at scale with different source of waste, as a waste coming from our customer, as a waste coming from our production. [Music] What we are doing here shows that circularity, decarbonization, and industrial performance can move forward together. Let's make circularity possible. Let's make more possible. [Music] So, now back from the nice video with Nadezh, really powerful lady. It's a wonderful footage that you have created there. Now, Chris, you're looking for partnerships. My question here is, so, why do you need partners? What kind of partners would you need? And why should people care about partnering up with you? I mean, it's an interesting question, right? I think if you went back 20 years, companies thought they could do it themselves. Yeah. Right? I'm really what we do is we work in a world now which is super complicated, super technical. And in many cases, you don't have the capability and skills to do it. And really, when we talk about partnerships in recycling, we're talking about people that have got expertise in syvolosis, pyrolysis, you know. And it's complicated stuff and it's stuff that we don't do. So really, we say, look, we want to find people that we want to partner with because, okay, we work with great companies like composites recycling, like Gencraft. These people are world-class in this difficult step of taking end of life material and reprocessing it. So for us, partnership makes sense because we can reprocess the fiber, they can process the work. they can actually find sources for the pyrolysis oil or uses for the pyrolysis oil. So really it's building an ecosystem that's going to actually make this work. I mean, the composites industry is a village. We have to operate as a village to make this work because no one's big enough to actually deal with this. And all of a sudden, cross-border, cross-border, cross-region, cross-everything. So for us, partnership is key. And I think what we look for, is we look for technical competence. We look for openness. We look for people that are prepared to kind of push the boundaries and type risk. And that's what we try to do as well. So you mentioned some of these partnerships. Yesterday, I went to the circular village to interview Estelle also from UCA. And then we spontaneously decided actually to interview Jenkraft, Martin Ruchin, shout out to you at this point. Can you give us an illustrate as an example how this partnership works so that our community understands how this is actually implemented? Yeah, I mean, if you take Jenkraft, Jenkraft has a really, a pretty clear business. And, as long as they have a clear focus of the end, or let's call it the end of life waste, that they're focused on recovering. You know, really for us, what we do is we, we, we partner with Jenkraft. They provide fibers to us, which have been pyrolysis, pyrolysis. You know, we have very clear guidance and an operation in terms of how we think about the quality of those fibers. We work to optimize this and then basically we'll reprocess the fiber into essentially prime fiberglass. Wonderful, nice. I think we've covered a lot of grounds. I have a final question to you, Chris. I don't get it. We have green and black. Now, black, I always associated with carbon, but you're not a carbon company. So where does this black come? It's very interesting, right? So we call it original green. Right? So, you know, we're going to move to an environment where we talk about ourselves as the original composites company. Back to what you said about the inventor fiberglass. We're going to talk about us as the original composites company. So we have original green. Yes. Black just looks cool. Looks great, right? It just looks cool. Black is an elegant color. Exactly. It looks cool. So that's why we choose black. Wonderful. Thank you so much, Chris, for all these insights. Always a pleasure talking to you. It's a pleasure. Many, many times. It's a pleasure. Thank you, man. 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