The speaker expresses frustration with the current state of YouTube, describing it as "slop" due to creators using manipulative tactics (e.g., changing video titles daily) and producing repetitive, low-value content. They argue that the platform has shifted from creator loyalty to passive browsing, where viewers consume homepage content without investing in specific channels. Educational videos are criticized for being generic and easily replaced by AI, while entertainment content is seen as fake or derivative. The speaker notes that credibility and advice quality no longer drive success; instead, relatability and uniqueness matter more. They advocate for creators to step away from online influences, rediscover their authentic selves, and post content for intrinsic satisfaction rather than for views or money. A personal example illustrates this: a simple, non-educational video about a trip with an ex-girlfriend went viral because it was genuine. The speaker concludes that being "selfish" in content creation—like being confident in dating—is more attractive and effective than following trends or trying to please an avatar. They miss the era when creators made videos for fun, leading to unique and successful content.
Everything is shit
I saw a video on YouTube that was titled if you're seeing this on February 23rd, it's a sign.
And I see that the video is posted months ago.
So OK, this is really special, you know, So I clicked on it, right?
This is the first bit of content that I've like clicked on in a while.
And then I was like, hmm, hang on just a minute.
This asshole changes the title of their video every day to, you know, February 23rd, February 24th, just to get more views.
And you know, the worst thing about this is the fact that there are dozens of small creators who are watching this right now who are I'm now thinking of doing this tactic.
Shame on you.
This is why I genuinely think like YouTube has just turned into like such a slop website.
I never really consumed that much on like TikTok or something, but YouTube for me was it's like it's in my heart, right?
I've watched YouTube videos since I was like 10-12 years old.
But where we've got to now, it's where there's no channel that's actually like special and worth tuning into.
And if you're a creator, this is going to help you to get more views and to build an audience and to make money.
Because think about this.
When we were growing up on YouTube, people would be watching content based on the creators.
Basically, you'd subscribe to a few creators and you'd watch their content like every week.
It's not really like that anymore.
People don't really super, super invest into a specific creator anymore.
They'd rather just spend a few hours a day on a specific platform.
Like for example, a few years ago, if you ask people like who's your favourite Youtubers, anyone who watch YouTube would give you the answer right away.
They could tell you, oh, it's it's this guy, it's this guy.
I'll get sure.
Now if you ask people like who's your favourite YouTube, it's like, I don't know, I just kind of click on the one that's on my homepage.
Sometimes it's the same with like Instagram.
If you asked people who's your favourite, like influencer, people could have given you an answer a few years ago.
But these days people aren't really following along for the creator.
They're just spending a few hours a day on the platform.
This is why big creators are getting less views these days and some small creators are getting more views so that the views are kind of more dispersed amongst hundreds or thousands of millions of creators rather than just the top few like it was 510 years ago.
That's why I think it feels like YouTube and all these platforms don't even feel like that nice to be on anymore because everyone's just making like slop, which is dispersing the views across the platform.
There's no one who's like a pinnacle in the space anymore and if they are, they're a flash in the pan.
You know, when someone was popping off in 1 space like five years ago, they weigh the, the face of the space.
You know, when I was popping off on my main channel, Self improvement is like my industry.
I am self improvement.
I am like men's advice.
It's Hamza.
It's me done.
This guy's popping off.
OK, He's like the fitness influencer.
He's this guy, You know, it's it was like big space, big names in the the space.
Now when someone pops off, it's like they're kind of like, OK, they're super popular.
And then you kind of like just forget about them and they start getting so mundane because these days everyone's just like grinding out content, copying of each other, never mind also use AI and Chachi BT scripts and everything.
And it's just like, brother, the whole space is just fucking shit.
To be honest.
In this video, I'm not going to give you like so much advice.
So I'm not sure if there's going to be so much value.
I honestly just got like a little bit angry and I just felt like venting and ranting today.
I just think that the way that everyone's going about their content now is so bad.
And if you're trying to become like an influencer and make money online through social media, man, it will be your competitive advantage if you actually make content that's unique.
Like here's another thing that pissed me off, you know, like I told you about the video before where the person just kept on changing the title.
Another thing that pisses me off is like just copy paste titles that it's just like so cliche.
Like one of them is like how to whatever so fast it feels illegal.
So how to make $1,000,000 so fast it feels illegal.
Like that was like one of the first titles.
It was pretty good.
Now people are just using it for everything like how to get a girlfriend so fast it feels illegal.
And I saw this as a title and I was like fuck me that's so gay.
Like that's such a shit title, but big, big creators are literally running out of ideas.
Small creators are copying the big creators who aren't even getting views anymore.
The whole space is just shit in the 20 tens.
People used to make videos intrinsically from their own heart, unique creative videos.
And that's what caused some people to stand out and get mega success on this platform.
And it seems like no one's really doing that these days because of the fact that everyone is chronically online.
And so naturally when you spend so much time online, you watch everyone else and you just end up acting like them, you know, conforming like them.
It just just means that everyone's content is so repetitive, just like low value just churned out bullshit that everyone's using for, you know, just for like their own good instead of trying to actually help people.
So there's like 2 buckets of Youtubers right?
There's like the educational ones and they're all just using copy paste tactics.
How to get a girlfriend so fast it feels illegal.
How to make $1,000,000 so fast it feels illegal.
There's seven nofaps, tips, whatever.
And all these videos are just shit now.
You'd rather just go on chat chibi T right?
So basically every educational YouTube is kind of shit these days.
Let's just be honest.
And there's the entertainment ones, right?
And it's like, oh, I put 10 paedophiles inside of a school, let's see which one survive, You know, like it's just like Mr Beast bullshit, right?
So that's even bullshit.
They get views, but then they're always poor as well and they don't make that much money compared to how many views that they get.
So they have to do a lot of Drew maxing by getting sponsorships to make money.
And this video sponsored by Red 40, you know, here's a snack for children.
It's got fucking chemicals that makes you homosexual or some shit.
Like the space of the fucking content is shit, right?
So educational content is shit.
It's just churn about repetitive content where AI is better.
Entertainment content is just shit because now it's just like it's not pranks anymore, but it's like silly challenges and whatever.
And a lot of it's just fake.
Like they're pretending to do the thing that they're saying.
And then there's also like the creative artistic type of Youtubers, the ones who record with like cinematic cameras and whatever.
And then they're the poorest of them all.
Like they're literally like poorer than people who just work like normal full time jobs.
They've probably got to overall a better kind of life because they've got a bit of a following and whatever.
They don't make much money like at all.
Like I'm talking they make like 4K month with 500,000 subscribers.
So you might think, Oh well, four KA month online is still good.
It is.
But like for that much views and also they'll spend like a month, two months on a video, then they'll make a video after a year saying like, Oh yeah, guys, you know, I've been burnt out and life is so hard and whatever.
So then it's like, bro, everyone is just making either slop or the people who are making something kind of artistic, they're making it in the perfectionist kind of way with them.
It's not even helping them in the business sense.
So what's the strategy?
So what is the strategy?
I've got no fucking idea.
I'll be honest to you.
I literally, I can admit now I feel like in some ways a bit clueless about YouTube.
When I started, it was so simple.
It's like you just made videos where you gave good advice, better advice than other people in the education space and you'd blow up and I gave better advice than everyone else.
So I blew up.
It was simple.
Now it's not really like that.
What's so interesting is now in the educational space, which is where a lot of the people who watch this podcasts are actually in, you don't really perform better, like get more views or make more money by giving better advice than other people because the advice that these AI platforms can give is just probably going to be better than you because of the fact that someone can prompt it with like a 10 minute voice note about, you know, the thing.
So it's like it's advice isn't really what works now then for the people in the educational space, the next thing was like credibility.
Well, how successful are you at the thing that you teach?
But interestingly, people are starting to almost like mock credibility.
In fact, nowadays it's kind of nice to see someone who's not as credible and it's more like sort of relatable and whatever, you know what I mean, right?
It's at the rise of like the more of the beginners who are teaching something that worked for them rather than you getting advice from the big professional type of person.
You'd rather watch a video of some kid who's got like a six pack teaching how he got the six pack, even though he's not like super credible compared to the bodybuilder with 20 years experience.
But now he's not relatable.
So even credibility is kind of mocked these days.
You know, it's like the influencer who rents the Lamborghini and whatever.
We all kind of see through that.
It's not even the level of advice that you give out.
It's not even the level of credibility that you have.
What is it that gets you to pop off these days?
It just kind of feels random and so that's why a lot of educational creators just kind of submit to the idea of like, fuck it, just post frequently and hopefully you'll grow.
Just copy paste titles, make it easy, use chachi BT scripts because you may as well make it effortless if you don't know what's going to perform.
But I also think this is the wrong way to go about it because I did this for a while and the results were just mediocre at best.
The other strategy is then to be different, and you can only be different if you stop fucking copying other people.
If you go offline and you really like figure out who the fuck you, you are again, which is so hard to do because if you're chronically online, you're not you, you are a conformist mix of all the peoples whose contents that you've consumed.
So to be different, first and foremost, you have to start with like being chronically offline so that your own unique thoughts can kind of pop up and you can kind of explore them rather than just kind of downloading the thoughts from other people.
You need bravery to actually have the, you know, the vulnerability to post your unique different viewpoints and styles and whatever, and you need the creativity to consistently step outside of the box of what you believe like content is supposed to be like.
You need to stand out these days if you're gonna make another channel where you just copy paste titles and it's just the same bullshit.
Give me 9 minutes, I'll make you socially confident.
Fuck you.
Give me 37 minutes and I'll make you dangerously confident.
Shut up bro, shut up.
Honestly how to get a girlfriend so fast it feels illegal.
What the fuck honestly right.
That kind of content.
I'm telling you, it's like you will still see some videos that will pop off, but less and less and less.
And it's going to be like a joke amongst like the the market.
Now.
You need to stand out.
And I really think the way that you'll do that is by just allowing your own sort of creative unique heart, your brain, your soul to make the video.
And it will be so different.
And maybe each video will start to be different as well.
The phrase that came to my mind yesterday because I was having this conversation with my friend and we were just saying, like, yeah, YouTube's just slop.
Like we look at the other channels in our space and we're like embarrassed for that when we just see them regurgitating the same content.
Never mind, like it obviously I've been doing the same shit as well.
I felt embarrassed, right?
And I said to him, like, I just want to use YouTube like it's 2010 again.
Like, you know, the 2010 S when people were just making content for the intrinsic sake of making the contents because it was just kind of fun to make.
That's when we had like the biggest rise of like mega creators because they were so unique and no one was churning out content for the sake of like growing.
People were just making the videos that they just wanted to make and that's what got them success.
It's kind of like, you know, in dating as a guy, the most attractive thing you can do is whatever the fuck you want to do.
The insecure guys kind of change their behaviour based on what they think the girl will like.
But the stronger sort of more alpha male type guys who fuck a lot, we just do whatever the fuck we want to do and girls find that more sexy, you know what I mean?
I think it's the same with content.
I've often found like a lot of similarities between building an audience and getting attraction from women.
It's very similar.
Like it's sales at the end of the day.
Sales, persuasion, influence.
Maybe you need to take a step back back and to start just posting videos like for whatever the fuck you want to, rather than following the rules that you think you've got to follow.
The idea of like the video that you think in your mind that's going to perform, which consistently doesn't perform, and just post whatever the fuck you want to with just like, you know, like the big Dick energy of like, I felt like posting this, so I'm going to post it.
You give that a try and I have a feeling like you'll actually grow the most because you'll be the only creator with two fucking balls on this platform who's actually doing what they want rather than what they think will get them the most love.
And that's actually more attractive.
And usually you get more love when you do what you want rather than when you're trying to get the love.
You know what I mean?
I think that's what YouTube is missing.
Probably the same for the other platforms, but I don't really like I haven't consumed so much on them.
Maybe Instagram, but I think that's what these platforms are missing.
It's missing creators with like big Dick energy who post like selfishly, you know, like the whole idea has been like post for the avatar for the person who's going to be watching and post for them and whatever.
I think that's going to go potentially outdated, like beyond the number one business advice when it comes to like content and marketing.
It's like, OK, we'll figure out your customer avatar, make the videos for them.
And that's been good advice up until now.
But now I don't think it is because now everyone's doing that.
Everyone's making fucking Nofap content for young men.
Everyone's making productivity, focus flow state content for entrepreneurs.
You know, everyone's doing everything now.
There's not many people who are making content just for themselves, you know what I mean?
So imagine like one of your videos is just silly.
It's like just the random fucking song put over workout clips and you thought it was badass and it might not get many views, but you don't give a fuck because you just made it for yourself.
And it's the kind of one that you'll like.
You'll get it on your phone and you'll show it to your friends and you know, you're kind of showing it to them and like looking at their response like this.
It's like when you're making videos that you actually would want to show to people, all these videos that you see on these educational platforms, like give me 7 minutes and I'll make you more social.
Shut up.
Fuck.
Give me two minutes and I'll you know what I mean, right?
These are not the videos that you'll ever like show to your friend.
These are just like copy paste videos that just disappear in the ether of the fucking dead Internet, you know?
But the video you make just for the sake of making it yourself, it's the kind of one that you put up on your TV when your friend is round.
You know, it's very interesting.
Like I've had my friend round and I've showed him some random videos of mine and it's so interesting that I only ever really show him what I would call like the special videos.
You know, we flick through the normal ones where I'm sat there giving advice, top five Novab tips, whatever.
But the ones we really watched the most were the ones that I just genuinely made in like a creative way just because I felt like making it like, you know, it was like one of the sweetest ones was like the one I made with my ex-girlfriend in like 2022.
And the title was like when you both quit social media and meditate and do yoga and whatever.
And it was just like a clip with no talking, just piano music in the background.
And I just put little clips of like this trip that we went on.
That was it.
Imagine it's just like 10 second clip, 10 second clip, whatever of just like me and my ex-girlfriend just like in nature.
And it got 1,000,000 views.
And what's interesting is that kind of content.
No one would tell you that it's like good for business because you're not teaching.
It's not for like an avatar or whatever.
But in a weird way, that kind of content probably helped me more than like the next 50 videos because it showed like an attractive life that I'm living that people would actually want to emulate.
So in a weird way, me just following my own intuition, my own creativity, made a piece of content that first of all went viral, but also second of all, showed that I'm living such an attractive life that other people wanted to live that that's when I actually blew up the most.
So it's interesting.
I didn't try to make that video to get sales or even to get views.
I wasn't teaching in it.
It wasn't my normal style.
It wasn't like hyper edited for retention.
It didn't have like a technically a good type or whatever, but it's still performed because it was human.
It was how people used to make videos in like the 20 tens when you just like post the clip or like, you know, a few clips of something that just happened in your personal life, no one's doing that anymore.
Like that's the special advantage.
No YouTube and no content creator.
It's like really showing like really their life.
You know, people post the Instagram story.
Oh yeah, I'm drinking my fucking matcha.
Congratulations.
But that's it.
You know, no one's posting like this really wholesome like humble YouTube video, which is just like a clip from like their real life from an angle that you don't usually see these days.
No one's really posting that on YouTube.
Everyone's just churning out like high production content or even what's worse is like another raw production, like the raw low production content where it's like raw unedited and the big creators trying to act like authentic and that's just like that makes it even cringe as well.
It's kind of like trying to be cool makes you less cool.
It's like now so many big creators that do like forcing, you know what I mean, right?
Like every big creator was doing like the sort of edited high production thing and then they started to do like the low production edited thing to try and be like, Oh yeah, look at me, I'm really real guys.
But then you don't seem real when it's like, you know, Oh yeah, I'm not going to put fucking capital letters in the title because I'm really real.
Like it's just gay as fuck, bro.
I fucking it.
YouTube is so shit now.
I miss good videos
I miss when people used to make like fucking good videos that were worth watching.
I swear to God, I haven't consumed so much.
But in the last like few months I've went like one or two times where I actually wanted to watch something.
You know, I was on my TV and I just felt like I was developing like stage 4 cancer looking at like, you know, the suggested videos and everything and all, all of them was just the same fucking slop.
It was just so bad.
It's no surprise why so many big creators are like scratching their heads trying to figure out like what the fuck to do with their content because YouTube feels so hard to grow, especially for the big creators.
For the little creators, there's kind of like more chance than usual for you to pop off.
But then what's strange with it is you can get a video that blows up, but then after that you're back to like 75 views.
I've seen so many small creators, they've had this where like one video will blow up.
You know one of their copy paste, like give me 7 minutes and I'll make you interestingly confident type of videos.
It blows up, it gets like 100K views and then the next one gets like 300 again, not 300K but like 300.
It used to be that if one of your videos blew up, your whole channel blew up.
And it's not like that.
And it makes me sad man, because it really is.
I think the biggest thing is consumer actions is different.
People who watch YouTube are not investing into a specific creator anymore.
They're just spending like X hours on the platform.
You know what I mean?
Right.
So back in the day, if let's say there's a small creator like me, I had like 3000 followers like in 20211 video blew up one of my first videos and it got like 100K views, 200K views, 200K views, 1,000,000 views, you know, and then the basically my entire channel blew up, all my other videos blew up.
And I went quickly from 3000 subscribers to like 20,000 in like one week and then 25,000, then 100,000 in like about 5-6 months later, then 1,000,000, like about a year later, then 2,000,000.
You know, you know what I mean, right?
It's like your entire channel gets the momentum when one of your videos really blows up because people watch you the creator now.
It's so strange.
It's not like that one of your videos blows up, but people only watch the video.
They don't really give a shit about this, the specific creator.
And I wonder if that's because people are kind of detached from like the human parasocial connection with the creator.
And I don't think that is because I think people want that now more than ever.
I think it's actually the creator's fault.
I think creators are working and producing their content in a way which strips their creativity and their uniqueness and the difference between them and other creators that if one of your videos does pop off, the problem is that all of your videos just seem so similar to everyone else is give me 7 minutes and I'll make you dangerously confident.
You know, those type of bullshit like copy paste videos.
There's the educational slop, which is like, give me two minutes and I'll make you confidence videos.
Or it's the entertainment slop, which is like, I put 10 fucking children on Epstein's outlet.
You know, it's just fucking stupid shit.
It's just copy paste.
Everyone's making the same content.
So when one of your videos blows up, the rest of your channel doesn't because of the fact that like it doesn't matter the rest of your videos because someone else will make the same kind of content.
There'll be a higher number of people who are making, let's say 2K per month this year, but there'll be less people who are making 200K per month this year.
I think that's what it is.
You get what I mean, right?
There'll be more small creators who are just about building like a micro niche and getting like one KA month, 2 KA month, three KA month.
The upper ceiling is kind of reducing.
The upper ceiling is coming down.
And that makes me sad.
Like for me, particularly because, you know, I'm at that level, but also for you because I'm excited that you can get to 2 KA month faster than ever these days, which is nice.
But is there a chance for you to get to like a million a year, 2 million, 5 million a year?
It seems to be going less and less.
I'm sure like, you know, a lot of people watching this are like, wait, what million a year?
The fuck?
I'm happy with like 2 KA month.
There's something about becoming like a big YouTube that was so ambitious and beautiful and it's just being stripped away and it's so sad.
Like I don't know if you can relate to this, but it makes me so sad to think like people don't watch creators anymore.
They just spend like a few hours a day on the platform.
They don't give a shit about a specific creator.
They just like scroll Instagram for three hours a day.
It's not like a specific person you want to binge watch anymore, you know what I mean?
But it's interesting because there are some people that do have like binge watch content.
Maybe there's someone in the last few months.
Can you remember when maybe you went on their channel and you watched video after video after video?
What was different about them?
They really did something unique.
And what's interesting is they did something which like wasn't, let's say the meta for that kind of industry.
Let's say, you know, there's gaming Youtubers, they play some game and like talk about it.
Most of them make quite like like Baity videos where they talk about the the new highest level sword that you can get and they just fake the reaction.
Oh, Oh my God, like whatever.
And that's like what usually performs.
What's interesting is I remember there was this one guy for this game that I used to play.
He got pretty famous, but his videos were so different where there was no extra editing basically at all.
It was just him kind of talking.
But he would set himself like absurd silly challenges.
Like he basically wouldn't allow himself to play like 90% of the game.
Like he couldn't go to like most.
Of the map in the game he was restricted to a certain area of the game, but he still had to get like the highest level.
So that's kind of interesting right It's like wait how the fucking get the highest level in that little area of the game and it was kind of interesting because it was super hard and technical and whatever and it's interesting because that's what I'm actually seeing pop off even in like I've seen some Minecraft videos like I didn't really watch them but I saw them go viral, which was like 30 million views.
Some guy said he like completed the game, but he only started with like one block to begin with.
Like as in like there's no world, there's just one block.
Like think about that.
If you play Minecraft, your brain probably won't even comprehend what that means.
Like imagine the world is empty.
You just start the world.
You just drop to the to void and you die.
But he put one block of dirt beneath him and then he had to like kill the ender dragon with that.
And it takes him like, I don't know, like a year because he needs to get a monster to spawn on the one block and kill it and then get the right monster drop 1st and then he can get like the next block.
And then, you know, eventually he's got enough blocks and the monster spawner and he needs to get this, you know, he needs to get super lucky and whatever.
It's interesting because that's so unique and it's harder and it's creative, you know what I mean?
And it's so different from like another fucking Minecraft.
Let's play bullshit over edited fake reaction content.
The equivalent of that for educational content, let's say.
If we're going to make videos for like fitness, making a standard fucking how to video, like oh, how to get muscle and lose fat bullshit, nobody gives a fuck.
Kill yourself.
The people who are doing well in fitness, we're getting a lot of views.
What I'm seeing is very interesting.
Every single one of them are running their own experiments, whether they're doing it, you know, quite scientifically, accurately, or just with their friends.
They're quite literally like taking measurements and body scans, trying a particular style of workout which is going viral, and it's showing the results because that's like a very high effort, very unique type of video.
It used to be the case that you could just educate people and tell them like, Oh yeah, you know, train and just, you know, go to the gym one Rep away from reserve and then eat protein or whatever.
But you make videos like that, like the fucking 50th how to build an aesthetic body video that I've made and it just doesn't perform because people just don't give a shit.
Everyone knows now.
Now it's like the fitness creators I've seen who are doing well, not even Sam Sulik by the way, but like, you know, people who are actually getting good fucking views now are the ones they're all just running their own experiments.
It's different, it's unique, it's their own sort of viewpoint.
And it's like a challenge.
You need to find a way to stand out and just post things standard fucking video after standard video.
I'm telling you, it's like it's barely worth doing these days.
You really have to like break the box that you're stuck in your perception of like what content looks like and start from like a new unique beginning where you really like show like more of your unique self.
You really give like more of your sort of like opinions and you really just you have to stand out.
That's it.
It's not based on advice.
It's not based on like your own kind of credibility.
These days, your content just has to stand out and it has to be made with like your heart, your personality.
When you're using like copy paste titles and whatever, then you're often like not showing, you know, your own sort of authentic self, your personality, whatever.
People won't binge watch your content or really like you because you're hardly showing the the real you.
So let's put this into like actionable steps that you can leave with today for your content.
Like I said in one of the last episodes of this podcast, make sure the titles of your videos are completely and utterly unique.
Like you manually wrote them down.
You didn't copy paste them from anywhere.
Ideally, you want a title that's basically never really been posted before.
You know, the phrasing, the wording of the title.
Don't just copy paste one because that actually like doesn't work anymore and it honestly like detracts more away from your success than it gives 2.
Maybe steal my idea about pretending it's like the 20 tens with YouTube post like whatever the fuck you want to post.
Sometimes it will be a completely different style.
Like imagine, you know, normally you post sort of educational fitness videos.
One of your videos just post the clip of you hitting a PR just that it's like 50 seconds long, but it's not like a short, you know, you made it vertical still just post that.
I really think a bit like that will go next level.
Have a look on my second channel.
It's called Dear Hamzer.
It used to be called Hamzer unfiltered.
And if you click on most popular, you'll get some ideas.
I made a bunch of videos on that Channel that I just made just for the sake of like because I just felt like posting something funny.
And it's just like silly clips of me, like punching the bag.
I've got shit technique, but you know, I'm like punching the bag and jumping on it and whatever.
Then it was like a clip of me and my ex-girlfriend.
We were like play fighting and then I accidentally like her.
Just clips like that.
And I really think stuff like that will make a comeback.
I really think so because no one's posting that kind of shit anymore.
You know what I mean?
Like maybe you just go watch that video just so you get it in your mind.
Go.
So it's like dear hams are on YouTube and go click on most popular and there'll be a few videos there that seem so different.
You know, they're not like standard educational videos.
But it's weird because I really in a weird way think they helped my business more than you'd think because they just showed a part of me that no one has the balls to show on content these days.
You know, everyone shows themselves looking good.
Everyone shows like the polished video and whatever.
I really think like this sort of group chat Snapchat story vibe on your content, even on your like professional YouTube channel can do quite well these days, because that seems to be the only way to stand out.
The raw videos that a lot of big Youtubers like the educational ones are trying to do now.
It doesn't really stand out because a lot of like consumers know that it's kind of fake and you know, the big YouTube who's got a fancy camera, it's like just recording with his iPhone just to try and get more views, not because he's actually like a real, you know, raw, authentic person, whatever.
I think that's probably the weirdest like tactic I could give you today.
Post that kind of content.
Not always, not always.
Keep up your usual schedule and throw that in as as a bonus, like as a special dopamine video.
Once a month maximum.
Just once a month.
Some random clip of you.
Maybe you edit it together with some music.
It's a sweet video of you and your girlfriend.
Maybe it's just a clip of you hitting a PR, or maybe multiple clips of you attempting it, then hitting it.
Boom, just like that.
Maybe it's a random clip that you recorded of you and your friends laughing about something.
He's doing something silly, they put it on you, you know you're wrestling with each other or something, you know, just something like this.
Whatever.
Just once a month you upload something like that.
Your biggest fans will see it and in a weird way, like they'll want to follow you more because of the fact that like you subtly, almost accidentally just show that you're like living a good life.
You seem like a human being who's posting to his YouTube just like show his friends something rather than like a influencer creator who people don't really want to invest in anymore because every fucking influencer creator is just kind of copy paste bullshit these days, you know what I mean?
We're all sick of like the same regurgitated content that's so time consuming and dramatic and boring and whatever.
This is probably the way to stand out.
I'm not perfect.
I'm, I'm doing this myself as well.
I'm navigating a lot of these big changes just the same as you are.
I'll be here like every week to just teach you what I'm learning about the space.
And if you want me to give you like personalised advice and you want also everything else, then the topic in the description is my influence at school.
So you can come and have a look at that.
I give like a bunch more sort of more specific advice in there.
I look at my students content, help them to get sales, help them to get more views.
I give like specific titles that my students should actually go and make as well.
So I think of video ideas for you and everything, which is just saying as well.
So have a look at that if you want.
Goodbye.
Podcast Summary
Key Points:
The speaker criticizes YouTube creators who manipulate titles (e.g., changing dates daily) for views, calling it a "slop" tactic.
They argue that YouTube has shifted from creator-centric subscriptions to platform-centric browsing, where viewers click on homepage content rather than following specific creators.
Educational content is deemed repetitive and inferior to AI (e.g., ChatGPT), while entertainment content is labeled fake or unoriginal (e.g., MrBeast-style videos).
Credibility and advice quality no longer guarantee success; relatability and uniqueness are now more valued.
The speaker advocates for creating content intrinsically, without copying others, and suggests going offline to rediscover one's unique voice.
They draw a parallel between dating and content creation
A personal example is given
Summary:
, changing video titles daily) and producing repetitive, low-value content. They argue that the platform has shifted from creator loyalty to passive browsing, where viewers consume homepage content without investing in specific channels. Educational videos are criticized for being generic and easily replaced by AI, while entertainment content is seen as fake or derivative.
The speaker notes that credibility and advice quality no longer drive success; instead, relatability and uniqueness matter more. They advocate for creators to step away from online influences, rediscover their authentic selves, and post content for intrinsic satisfaction rather than for views or money. A personal example illustrates this: a simple, non-educational video about a trip with an ex-girlfriend went viral because it was genuine.
The speaker concludes that being "selfish" in content creation—like being confident in dating—is more attractive and effective than following trends or trying to please an avatar. They miss the era when creators made videos for fun, leading to unique and successful content.
FAQs
The speaker argues that creators who change titles daily (e.g., 'If you're seeing this on February 23rd') manipulate viewers into thinking the video is timely, which is deceptive. This tactic encourages small creators to copy it, turning YouTube into a 'slop website' where views are prioritized over substance.
Creator-centric consumption means viewers subscribe to specific creators and watch their weekly content. Platform-centric consumption means viewers passively click on whatever appears on their homepage, leading to dispersed views and fewer standout creators.
The speaker notes that AI can now provide better advice than humans, and viewers find relatable beginners more appealing than experts. As a result, success feels random, and many creators resort to frequent posting and copying tactics.
The speaker advises going offline to rediscover one's own voice and creating content intrinsically for oneself, not for an algorithm or audience avatar. This authenticity, like posting a creative video made for fun, can lead to viral success and growth.
The speaker says that just as being genuine and doing what you want is attractive in dating, posting content with 'big dick energy'—selfishly and authentically—is more appealing to audiences than chasing views. This approach can lead to greater growth.
The speaker made a creative, non-educational video with an ex-girlfriend showing an attractive lifestyle, set to piano music with no talking. It went viral with 1 million views because it felt human and authentic, outperforming formulaic advice videos.
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