NAS DAILY | Por qué renuncié a todo e hice videos, Ganar mucho dinero, Ir a Harvard

Now, Daily, welcome to the Podcast Creative. How are you, my friend? Oh, much gracias. I'm very good. What are you doing here in Mexico? I'm talking to you. You're talking to me, my friend. You're in the middle of a challenge. You're traveling around the world. You're actually in a fitness challenge as well, right? Yes, you're looking. You're looking straight at my friend. Congratulations. Thank you. I got my protein water. Yeah, I saw it. I'm trying everything to be healthy, physically and mentally. That's great. Yeah. I'm guessing that you realize that your body is an important part of your work and of your life. Obviously, right? Yes. It took me seven years to realize this. But I thought the only thing that mattered was the video, but now it's the video and my body. Yeah, and the age, it's a big factor as well. You're entering your 30s. Yes, yes. So are you? Yes, so it's different now. Yeah, yeah, it's different. I think from 30, by the end of 40, I should be healthier than when I'm 30. Yeah. That's the goal. So you became really famous on the internet for this 1,000 day video project. Yes. That's where I knew you when there was almost nobody on Facebook. And you were like the probably the main protagonist. I remember you. I remember this guy called Prince E Prince. Prince E, yeah, which was which is still still a really big deal. And Darman and Jay Sherry, yeah, that's it. Do you guys know each other, your friends? We know each other, but we're actually not friends. Okay. But we're friendly. Yeah, yeah. But we actually haven't met Jay Sherry in my life. You live right now in Dubai? I live wherever I need to live. Yeah, okay. So Dubai, Singapore, San Francisco. But you actually studied in the US on Harvard, right? Yes, yes. So I was born and raised in Israel. Okay. Then I came to America for college. Okay. You applied to Harvard to study what? Economics and computer science. Okay. So probably similar to you. Yeah, yeah, yeah. Yeah, what did you study? I studied computer science and music. Oh, music, okay. I definitely did not study music. Yeah, I probably wish I would study economics, but music was also pretty good. Yeah. I like the idea of combining valuable skills. And I think coding is definitely a really valuable skill. Yeah. And on that time, I was thinking of combining it with music. But right now, I combine it with YouTube, with videos, with production. Yeah. And yeah, but why did you study computer science? There is no future without technology. If you don't understand technology, you have no future. So that's why I had to know how machines work. It's so important. Yeah. And if I was 70 years today, I would probably want to learn how machines work as well. It's magic. Yeah, and mainly people don't really know how like the internet works. Yeah. We were born in this era where everything is like so advanced. That it's really hard to catch up sometimes. Like if you ask me how does a laptop work, I can explain it like barely in a really general sense. But when you dig like into the-- Nobody actually knows. Yeah, that's why the main solution of troubleshooting is to turn on your computer, because no one really knows. The integral process of computing right now. But if I ask you, how does LLMs work? That's that. AI's. How do large language models work? That is the next big thing. Yeah. And I feel like I need another course. Yeah. Just to understand how to code machine learning. You did AI coding when you were in college? No, I did and it wasn't a thing back. I mean, it was a thing, but not for me. I remember I coded like really-- I remember coding in Prologue, which changed the paradigm in which coding is normally produced, which is like imperative. And AI, as I understood, it was more declarative. So you only like stated some information and the program through its algorithm concluded stuff. And I remember doing something really basic. But yeah, it wasn't really a thing. Yeah, not a thing. You graduated in 2014? 2014, yes. OK, yes. And you ended up in a software company. Yeah, I was working at Venmo, which is PayPal. I was coding at PayPal for two years. And then I was like, this is not for me. I was not a good developer. Why? Why did you feel it? It was not for you. I was just not good enough. My colleagues were so much smarter than me. And I didn't want to do something I'm not good at. And that's, I think, everybody should ask themselves, honestly, are you good at your job? If you're not good at your job, you should find another career. Because I was a terrible software engineer. But I'm great at making one-minute videos. So I want to do something that I'm good at. And that's why I quit my job. But do you think it was a skill problem? Because you started in Harvard. That's not an easy task. Or it was more like an ambition kind of way. Because I identify what you're saying. Because I also studied computer science. And I met really intelligent and smart people in the industry. They were better than you. Yeah, and they were better than me. And it kind of gave me some humility. Because I entered my career with really high notes. And then I met people who were smarter than me. And I was like, wow, OK, there's another league in this thing. But it was also a thing of vision in a way that I wanted to use my skill to build something else. And some people, which is completely valid, wanted to use their skill to solve specific problems in the software industry. So it was, for me, it was more of, I don't know, using this skill to build something for me instead of solving a problem for somebody else. Yes, yes, that makes sense. I think it's just maybe we can be good at engineering. But we didn't want to pursue that and put the effort to become good at engineering. So I wanted something else. You had any other hobbies besides, well, in that, you were making videos in that year, like in 2015 or 2014, or you were interested in the format? No, so I guess the question is, how did I become interested in videos? I was interested in reaching a lot of people in a very short time. So what is the one thing that makes you reach a lot of people in a very short time? It's not text. It's not newspapers. It's not images. It was videos. So that's why I had to become a video maker. And did you like the medium? Or it was just a-- Means to an end. Practical approach. It's a practical approach. I don't know how to make videos. That's why these guys are so much better than me at making videos. I do know that videos will help me get my message across. That's it. That's great because I'm against the idea of romanticizing a format, a medium. And I think, because I ended up in videos in a similar fashion, I started actually with a written blog, like a text blog. And I came to the same realization that no one was reading my articles, but if I made videos about the same information, the results are going to be exponentially better. Exponential. And if you make it into a one minute video instead of a one hour video, it's exponentially exponential. And in that year, the one minute format was really, really popular. I think right now it's different. I think long format is maybe driving or-- Now? Yeah, or not. Wow. It took us five minutes of talking to disagree. You think now? I think TikTok is a big counterargument to what I'm saying. And YouTube shorts. Yeah, and YouTube shorts. And Instagram Reels. Yeah, but in terms of maybe profit. Oh, yeah. In terms of money, here's what people don't know. In terms of money, there is no money in short content. But there is attention. So it depends on what people want to have. Do you want to have attention? Or do you want to have money? I wanted to make one minute videos because I wanted attention. I didn't care about money. And what was your influences back in the day? You made a market research or how did you came out with this minute format? Yeah, so here's the secret of how Nas daily started. It was a collection of everything I saw around me. I saw this YouTuber named Casey Neistat. He was making daily vlogs on YouTube that are 10 minutes long. I said, oh, daily, that's exciting. Let's do daily. And then I saw all these short snippets on Facebook of like news, like one minute news articles in video. And I was like, oh, one minute is really cool. Let's take the one minute. One minute daily, bam, Nas daily. So everything in life, nothing is really original. Everything is a creativity is just connecting the dots and making something new. So you had this eureka moment and you went for it. Like you quit your job like-- Yeah, I quit my job on April 8th, 2016. How long did you think about it? I thought about it for six months. Six months. I thought about what should I do next for six months, because I was very lost. And then I committed to doing it a month before. And then I quit. And then I came up with a Nas daily idea a week before. OK, a week before. A week before. So when you quit your-- you already had how many videos uploaded to your page. Oh. Oh. When I quit my job, I had zero videos uploaded to my page. I had zero videos uploaded to my page. I quit on April 8th. And I started my videos on April 9th. Wow. and ever since. since then that was seven and a half years ago. And ever since then I have not taken a day off. That's that's so that's day zero. April eight. April eight. What year? 2016. 2016. Day zero. And how how fast did it blew up? So it was not fast at all. So Nas daily, you know, I I did 271 videos until video number 271 blew up. Okay. So I failed. Yeah. So I failed 270 times in 270 days until it succeeded. Wow. Yeah. And and and was it hard and not or were you expecting success at the beginning and what was it disappointing until days 271? It it you know, it's it's still hard today. It doesn't this is what people don't tell you. Life doesn't get easier than the the older you get or the richer you get. It just doesn't get easier. Like video number one is as hard as video number 3,000. You just it's it's it's always mentally strenuous. But I knew this was going to work because I saw signs of success on day 10 on day 10. I knew, okay, there's something unique about this. I just need to have enough patience and enough perseverance to be able to, you know, succeed. So so for everybody that's starting a project or a founder or anybody that's starting something new, the outside world does not see what you see. You're the inside and you see the signs of success while everybody else thinks you're failing. You know this is going to succeed. You just have to have patience and you have to ignore everybody around you and just keep doing it. Imagine setting your makeup then forgetting it's even theirs. Meet new groupie setting mist from Mavily New York. Gel to mist technology locks in your look for up to 24 hours with flexible all day comfy grip. No tightness, no stickiness, no residue. Just plump, dewy hydrated skin that still feels like your skin. Try new groupie setting mist from Mavily New York. Maybe it's Mavily. And this was like combining a passion of years that was also traveling the world like that was a desire that you had also. Yeah, so so the point of Nas daily is to I just wanted to see the world and I wanted to show the world what I see. That's it. Yeah. So I don't actually care about traveling, but if you are an interesting guy in Mexico City with a good story, I'm gonna come to Mexico City to make a video about you. I don't care about traveling. I care about you and so I have to be in Mexico for you. And the first stories which were the first protagonists of your videos. It's just people I met at hostels. Random people. Here's thing that when you're not daily started with like making videos about random people on the street or random friends of mine. And then now we make videos about like Bill Gates. So it's like it's like it's really different. Our access has become very different. But the skills are the same like were you a really good storyteller before making videos? Yeah, so people are not born as good storytellers. I think this is an acquired skill. So I failed a thousand times until I became good at telling a story and talking clearly. I wasn't born talking like this. I had to practice this. So that's what everybody needs to realize. This is an acquired skill. And how did you kept the process alive like in a sense of how do you make every video better? I think like there's there's some some intuitive approach to this question I'm asking. But did you have like any technical barrier or technical numbers with which you used to track to to improve every iteration? Yeah, so when it comes to video making and this is for every content creator, the only thing that matters is the number of views and the quality of the comments. That's probably it. So you want a high number of views, but you also want long comments. If the comments on your videos are fun. Cool. Nice. That's a bad video. If the comments on your video are like, oh my god, this is the best thing I've seen on the internet. That's a great video. I've never noticed that pattern, but you're right. Yeah. The length of the comments tell you a lot about the video. Yes. Exactly. The length of the no one talks about this. Yeah. Short comments equals bad videos. Long comments equals great video. And when did you realize this? I realized this on day 650. You have like you have every. I do have I remember everything. And the reason I realized this on day 650 is because Facebook changed the algorithm overnight. Yeah. And all of a sudden Facebook said, if there are long comments on videos on Facebook, I'm going to give it more views. If there is short comments, I'm going to give it less views. And how do you notice the algorithm chains? Because the algorithm is kind of like an ambiguous word. Yes. Yes. And but it's definitely there. And it definitely changes. And how do you notice that? How do you notice? On day 649, I was averaging 100,000 views per video. On day 650, I was averaging a million views per video. Wow. 10x in like one week, one day because Facebook changed the algorithm. And I called up Facebook and I was like, what's going on? And they said, Oh, yeah, we changed the algorithm. It's crazy. But it's all because of the quality of the comment section. People need to know. No one talks about this. Forget the views. Forget the likes. The quality of the comment section is the number one most important thing for video makers. And how do you balance this like this curiosity approach that you can have with your with your content like exploring stories that interest you with thinking about the audience because it sometimes seems like like they're conflicting. No. Yeah. So here is the problem. What I could find something interesting like large language models and AI. But my audience does not find it interesting. That's why content creation is hard because how do I make this interesting to them? And that takes 10 hours of thinking. Yeah. My mom, if I explain things in the right way and use the right words, my mom can be interested in everything in the world. The reason she's not interested is because everybody says, A la la AI and she doesn't care about that. So you need to explain things in a different way. And the whole world will listen. That's that's amazing because I actually was watching an interview of you of you where you were. This guy gave you like some news and you were changing the wording to make it interesting to a massive audience. So you're saying that that everything has the potential to interest everyone. Everything in the world is viral. Yeah. Everything I deeply believe in this. So it's an angle problem. It's an angle problem. Yeah. And I'm sure you resonate with this too. And what were your inspirations for finding these angles? Do you have like any anyone who you think it's the go-to or yeah. So when I make a video, I always ask myself, will my mother who doesn't speak very good English? Will she understand this video and will she be interested in this video? And you know, my parents have not traveled too much and you know, their English is not very strong. So I make it for them. And when I started making videos for my parents, turns out there's a billion people in the world similar to my parents. And 10-year-olds watch nice daily videos and 70-year-olds watch nice daily videos. Homeless people watch nice daily videos and Bill Gates watch nice daily videos. That's the beauty when you talk in a universal fashion, you reach the world. Yeah. And that's really interesting because I've been talking to people who talk about things that many people relate and it's and it's and I think it's a way of actually speaking about art to make your art to make that your art doesn't have an expiration date because if you talk in a really like pop culture kind of way, your art will not resonate maybe in 10-20 years. But if you talk about your family, your brother, your dog, there's like some universal things with quotations. If you want to add them, that resonates with a lot of people. Exactly. Here is another mistake that every content creator makes. They make videos that are only interesting this week. So like videos about the news. The news is only interesting for two days. And then in 20 years, no one is going to watch that video. So you really want to make ever green content, which is things that can last for 20 years and you can watch it. So my goal is, hopefully if I'm 80 years old, I just want to sit down, turn on the TV or my VR, and then just watch NASDADY videos from 50 years before. How many videos have you uploaded until this date? So far, I've made roughly 1,900 or so, maybe 2,200 videos, something like that. Wow, 2,000 videos. It's a lot, man. Congratulations. But now I have a team that helps me. And it's kind of misleading because when you think of 1 minute videos, you don't think maybe of a lot of work, but they are a lot of work. That production in your videos, it's amazing. And the script in the video is amazing, because every work has a really big purpose. Yes. And there's not like fluff in the video, right? Yeah, thank you for noticing that. I mean, most people don't notice it, but every one-minute video takes 14 hours of work. It used to be only me making those videos. Now, there is seven people involved in the production of just a one-minute video. And do you know how much money we make from every video? - How much money? - Minus 4,000. - Minus 4,000 per video? - Minus 4,000 dollars per video. - What do you mean in revenue? - In revenue? - Like, considering the ad revenue minus the expenses, it's. There's no ad revenue, it's zero ad revenue, and $4,000 costs. So in every one-minute video, we lose $4,000. - But there's no revenue. - There's no revenue on one-minute videos, and that's what people don't tell you. - Even on Facebook. - Even on Facebook, Facebook Reels. There's no revenue. - There's no revenue. - YouTube Shores, very little, like, negligible. TikTok, no revenue. Yeah, YouTube, yeah, that's it. - So, you quit your job, I'm guessing you had some money saved. - Yes. - When did it started to make sense economically, your decision, because you had a really good job, like. - Yeah, so let's talk about money. You wanna talk about money? - Yeah, let's do it. - Open up about money. - Mm-hmm. - All right. So when I quit my job, I had $60,000. That's a lot of money. So I was not worried. I saved a lot of money, and I quit, and I focused. When you are starting content creation, don't think about money, think about getting attention. So my goal was, I have $60,000. I need to get a million followers in two years. And then, if I don't get it, I'm bankrupt. And I go back to get a job, okay? That's the. - What was your grocery, what number? - One million followers. - That's one million followers. - In two years. - Okay. - Or else, I'm bankrupt. Luckily, I hit one million followers on day 399. - Wow. - One day before 499. - 399. - 399, so one year and two months. And so when I hit the million followers, I knew if you have a million followers, you can make a million dollars. If you have a million people's attention, you can make a million dollars. So I wasn't making any money at the beginning, but then brands started to come in. Oh, you have attention, here's a bit of money, here's a bit of money, do this video for me. Let's speak here for me, all that stuff. So you go from making $2,000 a month to $5,000 a month, to $10,000 a month. What people don't tell you about the internet, is the internet does not go up like this. The internet works like this. Like a J. So it goes down and then bam. So this would happen to me, I went down, I got a million followers and I was minus 20,000. And then bam, I started to make $80,000 a month from traveling. And so that's how non-status started to sort of get 10 million followers, 20 million followers and so on and so forth. Seven years later, now we make across both companies a million dollars per month. So we're doing pretty well, but we don't make that money from social media. And that's what people need to understand. Social media does not pay. - Yeah, your business model was using the attention that social media generated to create, to capitalize that attention in other ways, right? - Exactly. - But in the beginning was it inconsistent? Because if you depend on brand deals, maybe you have like one big brand deal on December and then in January, you know. I'm sure you have the same problem. - At the beginning, yeah, at the beginning everybody has that. - Everybody has the same problem. And that's why I think we need a different way to make money. So it was very inconsistent. $80,000 one month, $20,000 the next month. You cannot hire. And so I decided at some point that I don't wanna make money from brands, I want to make money from my community. The community of 60 million people can fund you and support you and buy your product. That's why I think every content creator should build a community as opposed to just work with brands. - Yeah. And were you, like are you extroverted? You're introverted because I find your personality really intriguing because I cannot put you in a box and I think that's part of your magic. Because you're like a really, people kind of guy, I've seen your meetings in, you made a meeting in Mexico City. - Yes, I did. - And I've seen meetings in other cities. And that's something that, for example, I would never do because I'm kind of shy. - Are you introverted? - Yeah, I like one-on-one conversations. - Oh, that makes sense for a podcast. - Yeah, but if you put me in a big table, I would probably not say I work. - Oh, that's interesting. - Personality wise, how would you describe yourself? I'm actually more of an extrovert. I cannot be by myself. I need to be around people. So NAS means people in Arabic. So NAS daily is people daily NAS that I owe. The platform, community platform we launched is people that I owe. Is NAS an acronym or a acronym of? - It's people in Arabic. - Okay, it's people in Arabic. - Yeah, so if you go in the Middle East and say NAS, they'd be like, "Oh, people." - Okay. - Yeah. - How long did you live in Israel? - 20 years. - 20 years, okay. So you speak fluent, what's your native language? - So my native language is Arabic. - Okay. - And then I speak Hebrew as well because I was born and raised in Israel. But I'm Palestinian-Israeli. It's very complicated. And when you went to the US, was it harder at the beginning? Did you speak fluent English or did you learn on? - I had a bit of an accent in America, but when I was 13, I looked at the world and I realized, if you have an accent, it's gonna be a little bit more difficult to succeed. If you don't have an accent in English, you can succeed a lot faster. So I decided to not have an accent at age 13. So I started talking to myself and talking to people on the internet and try to become or sound like an American. - At age 13. - At age 13, just so people don't discriminate against me when I'm older. - Okay. - That was very, to be, that's a big realization to have an age 13. - Yeah, well, all you gotta do is just open up the TV and see the person with money speaks good English, the person with no money has an accent. And you're like, the society is so unfair, it's crazy. And so I didn't wanna be punished by society and that's why I made sure not to have an accent. - So when you came to America, you have a really minor accent, like you almost didn't have an accent. So from practicing since you were 13, English. - Yes, so I also made sure, and this is another thing, a lot of maybe the audience here grew up in a village in Mexico or around the world. I also grew up in a village. When you grow up in a village, you immediately realize, shit, I lost the lottery. The lottery of life, I lost it. Why was I born and raised in this village in the Middle East? Why was I not born and raised in New York City, up west side, you know? And so because of that, I needed to make sure I make friends outside the village. So because you cannot just live life and believe everything the village tells you, most villages are wrong. Actually, all villages are wrong. Every village mindset is wrong. Because it's too secluded, it's not international enough, it's not global enough, it's not open enough to the world. That's why cities, I think, have better ideas than villages. And this is a very controversial thing to say, but that's my experience. - Yeah, that's. - Imagine setting your makeup, then forgetting it's even theirs. Meet new grippy setting mist from Mavily New York. Gel to mist technology locks in your look for up to 24 hours with flexible all-day comfy grip. Just plump, dewy, hydrated skin that still feels like your skin. Try new grippy setting mist from Mavily New York. - Maybe it's Mavily. - That has been the effect in the last years of the information era, and an opening of information and people realizing that there's different ways to live life, and there's not only one way, which is the case for some people who grew up in village. - Did you grow up in a village? - I grew up in Monterey and in Mexico. - That sounds like a city. - Yeah, it's a big city in Mexico, but it's not Mexico city. So in Mexico, we have a really centralized government, and in terms of entertainment, the industry is really centralized. Monterey is like this city, which has beef with Mexico City, because it has its own scene, and there's really big creators, and it's always been like a half for the creative interest in music terms, and right now in the internet, but it's an old Mexico City. So the natural question in my career is always, when are you going to live in Mexico City? And I've been resisting that, but it's also a good thing being born, not in New York City or in Mexico City, because it gives you a different perspective about things. And when you come to New York City or Mexico City, you have this perspective that most people don't share. - Correct. - Yeah, correct. - You agree with that? - Yeah, I agree. I would be born and raised in a village again. I love having that experience. - And how were your first days in Harvard? When you moved to America, you moved to Harvard, like directly. - Yeah, directly, yeah. - You had any friends, you knew anybody? - No, no. - You start to make friends from scratch. I mean, it is very difficult. It's to be the smartest guy at high school, and then to become the dumbest guy at Harvard. - It's difficult. - In one month, right? And it's like, wait a minute, there's a whole new level of intelligence. There's a whole new level of aspirations that I didn't know existed before. And that's exciting as well, but also difficult. So, I really struggled at Harvard because my self-esteem got quite. crushed. Everybody around me is better looking, smarter, richer, and has better opportunities, and was working for JP Morgan and Deutsche Bank and Facebook and all that stuff. And I was like, shit, what do I do? Let me do a start-up. And was it disappointing in a sense that there's like this idealization that occurs when you imagine in New York City or in my case, it was New York but also Paris, for example, that there's like this romantic idealization of the city that when you visit the city, it's not that it's not great, but it doesn't reflect exactly what you thought it was going to be. In your case, Harvard, it's probably the most famous university in the world, was there like a dissonance in your expected and what it actually is? So people at Harvard are smart, but we think of them as geniuses outside. The reason why I wanted to apply there is because I met a Harvard student and he wasn't as smart as I thought he would be. And I was like, wait a minute, you are human. I am human too. I can apply as well. So when you see something in real life, it becomes normal. And that's why I love making videos because I show you things that are normal and we need to normalize the enemy. We need to normalize the the super smart and the super not smart. You know, it's everybody's just human. So Harvard students are smart and smarter than me, but they're not geniuses. Yeah. And that's empowering. Yeah. Because you realize that this idealized version of a Harvard student is chairs the same, like goes to the bedroom, pups and has like, it's a human being and that's a power. Yeah. And now, now daily, what we've built is one of the most successful things to come out of the Harvard class of 2014. And that's like the purest form of motivation, right? Yeah. This guy is really impressive, but he's, I can do it like that. Like that's an empowering way of saying life. I actually find a similar motivation in this podcast because I get to talk to people who I really admire, including you. And speaking to people, humanizes them. And that's really empowering. Yes. And I think why this format is really popular right now, because you get to talk to people for one hour, two hours. And there's no, like, there's no character that that can last for two hours. And you end up topping with like the real, the real is a version of themselves. And it's empowering. Oh, that's there's no character that can last for two hours. You're right, actually, unless you're speaking of Tom Hanks or something, unless you're speaking to a professional actor or like media trained CEOs. Yeah, but improvising is hard. Like, yeah, yeah, maybe, well, maybe, maybe this methodic actors like James Frank or Jim Carrey, yeah, yeah, really sinking their character. Maybe they could hold it up. But it's going to be a big challenge. Yeah. But that's an interesting idea, which is you become the average of the five people around you. Yeah. That's why community is the most important thing, right? When you surround yourself with like five successful people, you become the six successful person. If you surround yourself with five drug addicts, you become a drug addict. Yeah. It's as simple as that. We are social animals. And we become the people around us. So because of that, I think everybody should be careful of who their friends are, who they let in their life and who they hang out with. And they should join communities and follow social media pages that are aspirational. Yeah. Not entertaining or funny or community aspirational, only aspirational friends. That's it. Yeah. And I believe that to be true in friendship and in other facets of life, because mostly we are surrounded by symbiotic relationships. We design our spaces, but our spaces design us back. Yeah. And our people are our community. It's the same way we design our community, but our community these spaces back. And we enter these feedback loops where the growth or the lack of growth is also exponential. Wow. Yeah. That is very true. We talked about the length of the comments, which I found really interesting, but you also talked about the quality of the comments. Yes. How do you recognize or know which type of critique to take in consideration and which type to ignore? So I, you know, I've realized that you cannot, you just cannot please everybody, every time, everywhere. That's impossible. So I've come to also only take feedback now from people I respect. So and people that are that have seen more than me. So if somebody in the comment section is like a PhD scientist at University of Princeton and then write the long comments about the of the video, I will watch and read and listen to that comment. But if like a, you know, a 13 year old kid, you know, somewhere in a village, writes an intolerant comment saying that I don't like Muslims or I don't like Jews, then you probably want to ignore that person because their opinion actually does not matter. Not every opinion is equal. Every human is equal, but not every opinion is equal. And that every content creator must understand because we always say humans are equal. Therefore, opinions are equal. Not true. Some opinions do not deserve to actually be taken into consideration. Yeah. So you have this pulse of opinion of this pool of opinion, which you take into consideration. But then words, where does your intuition take part of like you, you, you take this feedback and then you make the final choice. That's how it works. Yes. Yes. And look, another thing I think for content creators is and community builders is if you are trying to please a hundred people, a hundred percent of people, it's, it's going to be impossible. So at this point in my life, I am very happy if I please 75% 75% is what I aspire to please. How do you come up with that number? Because I think there's an answer to that. Because I think it's like resistance is good. The more resistance you get, the more you know that you're saying something different. Yeah. Like imagine if I say love everybody, a hundred percent of people will agree. But imagine if I say love everybody, I mean, if I say something like every human is equal, but not every opinion is equal. Yeah. Not everybody will agree with that because it's a new idea. New ideas always get resistance. Yeah. And that's good. Yeah, it's like creating a sane or a good level of dissonance in the public conversation. It's good to be push. Yeah, because then you're saying something that it's really obvious. So I don't know. Like 75% sounds good to me as well. What's your number? Yeah, I would say 70% 75% there we go. There you go. Yeah, so I agree with that. But yeah, I've never I've never worded in that in that way. But I think for example, in content creation and in an idea and in ideas in general, you need to get away from indifference and from neutrality. In a way, saying something is is negating another thing. Yeah. So that's going to generate some negative opinions, which are, which are expected. Yes. And when you when you talk that your content or your videos are being consumed by millions of people, probably that 10 to 20% is going to translate to millions of people and it's and it's fine. It's okay. And there's nothing unique about us. Every politician in the world, the politicians that changed the world the most had 50% approval. Right. So half of America hates Obama. Another half loves him. But he changed so much that I think for the better in the world. So, you know, so even if you get 50% approval, you're still doing pretty good. Yeah. It's a lot. Yeah. And it's interesting because the comments tend to reflect, well, I don't know if you agree with this, but mostly negative stuff because I have like this hypothesis that there's like this silent minority that consumes content and goes, ah, that's fine. That's okay. Yeah. It's it was good. Yeah. But doesn't interact. Doesn't like doesn't comment. Correct. I think there's a bigger audience that maybe likes or dislikes the video. Yes. But there's a real small niche that comments. Yeah. So comments don't tend to reflect what actually is the perception of some piece of content. And you can check like a video, which is, which is filled with negative comments and you look at the analytics and you will realize that, okay, there's 70% approval rate. Yes. But the content don't reflect that. That's a comment. Sorry. Don't don't reflect that. Exactly. And it's called it's called the loud minority. Yeah. We have to be very careful of the loud minority because they can change things. Okay. Here's here's something very interesting. If you look at America, almost many, many products are kosher. You know what kosher is? No. kosher basically means it's like it's fit to be eaten by religious Jewish people. Okay. But if you look at the population of America, the New York, the Kybabs are kosher food like the New York. Yeah. There's the halal or how is it? Halal is Muslims kosher is for Jews. Okay. Oh, kosher for you. But the people in America that follow kosher food rules is 0.1%. Okay. But 50, 60, 70% of the food is kosher in America. Why is that? Because the 0.1% was very invested, very vocal in making shirts. That the food is kosher same with halal food, right? So this is actually a good thing It means that you could be very few people, but you could affect change at a very large scale So the question is we are 0.1% of the world for things that we believe in if we are vocal enough about it and if we care enough about it We can change the world. Yeah for 70% of people and That's inspiring. That's not a bad thing. That's a that's a that's like a great thing. Yeah, we can change the world Yeah, it's inspiring because because you realize that potential of a viral piece of content, which is Scripted and sharing the right way. Yes, but it's I think I've never thought of that But it's also probably the premise of why Twitter works because Twitter doesn't represent the majority of people But it's really vocal and it has the potential of becoming world news Yes, and it starts with a tweet. Yeah, and I'm always shocked Like a tweet with like 50 likes. Yeah, makes the news and An Instagram video with 500,000 likes doesn't make the news and that's all because of the vocal 0.1% how can you be part of that 0.1% that's the goal How you how did you came up with the number 1,000 videos like why 1,000? Why not like 10 20 100? Just seems big enough. It was yeah It was a lot like 1,000 is a really really big number. It just has to be it has to look hard It's sound hard and be around number And and and I'm and right now I'm thinking that that it had to just justify why were you quitting your job because 1,000 is a it's a big enough risk to quit that yeah Well when I quit my job, I actually I wanted to do 60 days I want to try it with 60 days when I did 60 days. I said okay. Let's do a thousand. Okay, when you reach 60 days. I was like I can do this every day and what happened when you reach the 1,000 video? How did you feel? So when I reached the 1,000 video? I felt an incredible amount of emptiness Okay, and people don't tell you this but when you reach your goals You are the MTS you've ever been because now you need a new goal and you're mountain to climb So I climbed I it was my Everest I climbed my Everest and I was like oh my god What else is there to do in life? Then I came up with another Everest and this new Everest is 10 times bigger and 10 times harder And now I am 1,700 days into that new Everest and I'm still climbing What is this new Everest building a company building a company building a company is my next Everest And this is going to take I think 10,000 days So 1,000 days is a child's play the next 10,000 days I am committed to building a thousand person company. So a thousand days a thousand team company and now we're a hundred people As a as a company and I just need to find a way to build products and make enough money to hire more people to get to a thousand And is it a media company a school a school or an academy? What is it specifically? Yeah, so so I'm building the NAS company. NAS means people people's company We have four products under this company and we have a hundred people working on these four products So we have NAS daily which is media we have NAS academy which is An online school and we have you know NAS summit But we also have NAS I/O and that's the big thing we're working on So NAS I/O is Is a technology platform that I'm building for creators to help them make money from social media Because I was a creator and I wasn't making any money from social media And I think there needs to be another platform That's only designed to help you make money from your community And that's what NAS.IO is So so technology media education and travel that's kind of what we do Imagine setting your makeup then forgetting it's even theirs Meet new grippy setting mist from Maybelline, New York Gel to mist technology locks in your look for up to 24 hours with flexible all-day comfy grip No tightness, no stickiness, no residue Just clump to a hydrated skin that still feels like your skin Try new grippy setting mist from Maybelline, New York Maybe it's Maybelline You say that you were not the smartest student but you really as a really smart guy Like if I had to describe intelligence it would be like An ability to recognize patterns And I know that you're really good at that Because you understood the storytelling pattern in your videos that worked And it made your channel blue up But now you have this standard And now you teach people how to do it Like I've seen videos of you in your page that are by some girl I think it's your girlfriend Yes So that's that's a way of recognizing patterns And I think that this company is at next level of that pattern recognition Correct It's like you're franchising and in a way you're content Correct Are you a formula? I'm trying to institutionalize In institutionalize sounds of that area My experience So all the problems I faced as a content creator I want to fix for the next NAS daily Who is the next NAS daily in which village do they live And how can I help them grow on the internet That's my number one goal And how can I help them get a better community So I give them the videos I give them the education And I give them the technology tools To succeed on the internet That's all I want to do for the next 50 years No, not 50, 20 years So the next 10,000 is going to be roughly maybe 20 years or so And that's what I want to do That's also a really fascinating thing about your content Is that it's not only a video But it's actually a tool for people Who appear in the video to share their costs and change their life Like you give them this pamphlet Or like this Attention This shareable attention in a way Because definitely a lot of people watch But it's also a way of verbalizing something that they have never Maybe verbalized before And it's a tool to share with other people And fix their situation in a way Yes So that's really what I like about NAS daily Is that it gives voice to people Most people If you go to somebody on the street And say, "Tell me your story" They would say, "I'm just a guy, I'm just a humble guy" Most people cannot tell their story That's why with NAS daily we go in and we say, "Okay Don't talk, I'm going to describe your story on your behalf And I'm going to be very loud, I'm going to make you sound like a God But I'm going to tell your story as accurately as possible In an inspirational way And it inspires millions of others But it also makes this person feel very proud of themselves So it's a win, win, win I just, there's nobody losing in this equation That's why I love these kinds of videos that we make In "How's the creative process" it starts with an interview And then you paraphrase the interview with your own words And then eventually you reduce it to a really short and shared format Yes, one hour interview And then one hour interview Will you record the interview? No, just let's talk I ask you 50,000 questions And then 200 words scripts And then a video, and then a one minute video, that's it Do you have any go to questions and star questions that you know? Yeah One of the big, I finish every interview with What's your big message to the world? What's the big idea that you want to tell the world? If you're talking to 10 million people right now What do you want to tell them? And I always find interesting answers from this question From this question And the meeting process with them is a community based approach like you visit the city And then you meet your audience in the city And you get like these protagonists from these meetings Yeah, so Nass daily is very community focused company That's why we built Nassio, which is a community platform So we start communities using Nassio in every city we go to In every city we go to we start a local community of 300 to 500 people And then we ask those 300 to 500 people What is interesting about your country? What should we make videos about? And then they tell us what we should do That's also a really smart way of doing the video Because you know that you're going to have an audience no matter what Because that's the 300 people At least 300 people, it's a great sample In terms of quantity of what will probably work Because I can bet that in those in that audience of 300 people There's a lot of diverse type of people that will represent in a way Society, at least in that country or in that city And so this way you don't say anything offensive Yeah, you consider 300 points of views Yes, and I tell them hey, is this offensive? And if two people say yes, then I don't say it And how did you come with that creative process? Like do you know these guys say Frank? No, say Frank was this is he's really a really brilliant guy He started blogging before YouTube even started He had this show called Ashow And he made like this really like this really community-based challenge Like for example, I remember that he made like the biggest sandwich in the world And he he told one person in one side of the world to hold a breath And then he told another person in another side of the world to hold a breath And he started doing like this really community projects back in the day How did you come with that creative process because I find it fascinating? Because it's replicable. That's a word. Yeah, it's everybody can replicate it. I think I just When I started making videos with people the videos became better when it was just me making those videos the videos were worse So it's like a very gradual process the more people I involved in my videos the better they are Therefore I should put more people in my videos. Therefore I should build a community. Therefore I should You know become a community company. Yeah, it helps me and it helps the viewer. It's a win-win What's your relationship like with the deadline because I think that line can be liberating having to publish once a day when you're doing the thousand Days challenge. Yeah, what's it liberating in a wave and and it it it it held you back from overthinking? Dory Another thing I think most people ignore Deadlines are the best things since sliced bread Yeah, you know, it's like when you create a deadline you actually Can deliver on what you need to do so so there's a saying that's called work Expands to the time allowed for it work expands to the time allowed for it So if I say make a video in 10 weeks you will work every single day for 10 weeks to make one video But if I say make a video in one week you will make the same video in one week But I gave you 10% of the time. Yeah, so that's why I think everything in life must have a deadline or else You will just not be efficient and as you can tell there is a deadline to my life This is the deadline to my life. I'm 41% done with my life I have this much left and so before this deadline I haven't realized that I had I'm 41% as well You're also 41% yeah, so now that you know this deadline. What are you gonna do with your life before you die? Yeah, it's it's really interesting the What's your relationship with that in that sense death? Yeah death Like do you think about it? Is there a motivation? It's a it's a final deadline. I think at this point like if I die I wouldn't be sad. Okay. I just feel like 31 years were amazing Like I've done like I've done enough it was a good life. You were pat your shoulder back and yeah, it's like great life You've done you've done it's good. It's good overall B plus. Yeah, so like so like so if I die It's fine. Yeah, I would be sad because I think the next 31 years we can do so much more But honestly if my life ended at 31 years, I wouldn't be Depressed about it. Yeah, it would be a good life, but the opportunity cost will still be high because yeah, yeah I hope somebody you know, I'm not like I Hope somebody like so the reason I'm building a company is because I When I die, I hope somebody else can become the CEO and then continue the mission Yeah, so I want Nas daily to continue. I want Nas. I owe to blow up. I want Nas Academy to continue after I die So the whole really I wish to build a 50 or a hundred year business and to do that You know it's a lot of work. It's a lot of hard work What will you think or what would you say it's a it's then is the next step for that to happen because I think in a business and Yeah to make it like scalable or to make it yeah like like replicable you need to yeah to recognize the patterns But to to make the business leave even when you're dead you need to define a set of values Yeah, that can be transmitted to the next generation and then you're exactly right culture is the most important thing So one you have to have a very strong culture in the business. This is Nas daily culture This is not Nas daily culture. So that's number one number two is you need to hire people that agree with this culture So you need to have a chief operating officer a COO a CFO a CMO you need to have leadership in the company So that when you're down they can fill in for you, okay? That's it and if you can just build that system you can build a forever company That's cool. You can live forever. Yeah, that's a An interesting way of seeing a company because there's this really famous book called that in Nile of Death You know this book the Nile of death. Yeah, the Nile of death. No, which is this book of this guy called Ernest Becker Who says that the human being is the only is the only? Living creature alive that knows that he's going to die Wow and and realizes the implication of that Realization because if you ask a dog Hey, do you know you're gonna die that dog probably doesn't know and if he knows that he's gonna die He his conclusion will be that the the whole world will stop existing But as the human as human beings we know that we're not the the world and when we die the world is gonna keep on turning That's interesting. So that realization has the potential of turning us into neurotic or producing neurosis in ourselves So the solution that did guy propose is proposes in in the book is that we need to to fool ourselves We need to deny the existence of that and these guy proposes three ways of denying death the versus religion with that where they send you like Where they sell you this Narrative of life that if you fulfill the steps you're gonna have eternal life and you and you solve the problem the second one is love In a sense that yeah, you're gonna die, but you eventually gonna continue leaving or your seed is gonna continue to your family Yeah, and the third is hard the artist has like this like this dream that you're gonna die But the world that you would leave through your work not our your work. Oh, I love that actually So it's a way of of denying so which one of your how do you deny death and which way? Yeah, I think I would gravitate to my work. Definitely. Yeah, so do you have any aspirations to build a family? Yeah, probably it's not something that I think about often and it's not something that I'm sure or but I don't deny it like Totally. Yeah, but yeah, probably Do you do you want to have family? I think I want to deny death through Family and art. Yeah, I find that that to be my to yeah That's actually a great interesting way to look at it. I didn't think about it like that. Yeah, yeah, do you Were you like religious when you were young? I Was because I had to be but because everybody around me was yeah, but now unfortunately I'm not. Yeah, yeah Namaste. Yeah, okay here. Yeah, okay For this last segment of the of the podcast. I would like to make a An activity dynamic. I don't know what's the word in English. We don't have audience questions, but we have AI questions Oh, wow, okay, I want to to ask you to press a button and each button is a different question It's with my boys with a much better accent because it's AI and we can really finish with that. Okay, go ahead What do I do? You need to press a button and we're gonna we're gonna hear my voice say our travel isn't always glamorous Do you have any amusing travel-fail stories where things just didn't go as planned? Wow, that's crazy And only like the people can hear that yeah in the video. They were here. Oh, okay Let me just say I travel isn't always glamorous. Do you have any amusing travel-fail stories where things just didn't go as planned? It's like a British accent. Wow, that's interesting Wait, I mean things don't go as planned probably in every country in the world but I probably You know, I found myself stuck in Papa New Guinea with no internet on day 700 or 920 or something and I needed internet to upload day number 920 so I had to do the impossible actually no in the Amazon in the Amazon It happened. I just know internet in Amazon. I needed to go find internet in the Amazon No matter what to upload the video and I spent 10 hours looking for internet until I found it in the middle of a boat in the middle of a river And then I got the video open. Wow, so that was very stressful. You never miss a day never miss a day And this was day 900 and no, that was actually day like 600. Yeah Well, so you were really deep in the project. I was deep in it. I was deep in it. It was crazy and and what would happen if you would miss a day It was just devastating for you. Oh, just yeah, nobody would care But I was just it would be devastating for me. Did you keep like a diary of like milestones in your project? Like how do you remember like each day specifically? Um, because I made a video about it Yeah, but I just go watch the video and I know exactly what happened on the day. My diary is the video you're there is the video Yeah, and and how would you think that you would look back to this To this time in your life when you're like 70 or 60 years old because it's it's fascinating having So many documentation of of those of that time of your life That's why I think everybody should document their life because the human memory is very small You have like 10 megabytes of memory in your brain But you have like five terabytes in your phone Everybody should document their life because you'll just forget these amazing experiences That's why I just took a video of you. Yeah, otherwise I'll forget this So so so and I want to remember this. So that's why I'm happy at least in those three years of my life I remember every single day Imagine setting your makeup then forgetting it's even theirs Meet new grippy setting mist from Mabelie, New York Gel to mist technology locks in your look for up to 24 hours with flexible all-day comfy grip No tightness. No stickiness. No residue. Just plump. Do we hydrate its skin that still feels like your skin. Try new groupy setting mist from Mavily New York. - Maybe it's Mavilynn. - Yeah, and memory is like this broken telephone game. You each day you tell yourself a story about yourself that is not accurate and there's distortion with each passing day. - Yeah, yeah, exactly. - Press on a little button and let's see the next AI question. - New sir, you've met countless people during your travels. Can you recall a serendipitous encounter with someone that changed the direction or perspective of your video for that day? - Geez, these are difficult questions. Have I met somebody that changed the direction of my video? - Like when you approach a video about a person, do you have like a preconceived script or what you're gonna say? Or the interview changes the script, like how do you balance what you think it's gonna be about and what it actually is about? - Yeah, actually I have a preconceived idea. I come to you because I wanna make a video about this idea and you help me make it. And you made your research already? - Yeah, I made my research already. So I don't actually leave it for chance. I don't leave it for chance. That's something that's like really important to realize. I control the narrative in a way and because I wanna say something important and I use your story as a way to make that my point. But that's why I go find the people that will help me make my case stronger. So it's not like make a video about anybody in the world, it's like the people that I think I could make a message through their story. - Yeah, it's interesting because the video is not really about the person, it's about the bigger issue. - The bigger idea. - And the person is just the instance of that of that same social problem. Because I was gonna ask you if research was hard because some of the people you appeared, the appearing your video are on Google level. That's a term I fairly use. - Yeah, well, yeah, they are on Google level, but that's why you get in a call of them. And it's because the video is about the bigger thing than the person itself, right? - Exactly, exactly. - Personnel about them for AI questions? - Nusser, many people dream of traveling the world and telling stories, but few commit to it as intensely as you did with 1,000 videos in 1,000 days. Can you take us back to day zero? What was the defining moment or thought that propelled you to embark on this ambitious journey? - Was this an AI question? - How did you feel releasing that every first video? - Was this an AI voice? It's an AI voice, but with my input. Like I uploaded my voice samples of myself. - Super cool. - And I created the voice. - Super cool. - Wow. - Well, it was like the defining, because you were thinking about it for six months, right? Well, it was like the defining moment of or the tilting point, the inflection point of you saying, yeah, fuck this, let's do it. - Well, this, I calculated, I asked myself, when am I going to die? And turns out there are two people in the world that know when you're going to die. God and Google. And so Google says 76 years. I was 24, 24 out of 76 is 31%. I was 31% done with life. So that was very scary for me. So that's when I said, okay, I'm one third dead. Let me just do the next two thirds of my life and just do whatever the hell I want to do. And I just needed meaning in my life. I needed meaning. And I didn't find meaning in my current job. If I found meaning in my job, I would have stayed forever. But it's about a man's search for meaning. I need to read that book. There's a book that has that title. - I need to read it as well. - No, I know. - It's in the like of my head for years now. And I'm going to read it. - I'm going to read it. - This month, yeah. - This month, I'm going to read it. And that's when you started with the church? - Yeah, a year later, but the idea started then. - And was it like, is it hard like having these reminder constantly, or are you got used to it? - No, I love it. It makes traveling 10 times easier. - How many of those shares you have? - 20. - 20 shares of 41% life? - Yeah, that's it. - Yeah. - And every eight months, I become 1% older. So now I'm 42% in like five months. - In five months or 42%. - Well, that's great. Can we have the next question for AI? - Lucia, having experienced so much of the world in such a unique way, what's one piece of wisdom or advice you'd like to share with our listeners as they navigate their own journeys? - What an AI question. - You don't talk like this, I'll tell you that. - Yeah. - As they navigate through their journey. - I don't use so, so rembombant words. - Yeah. - My only piece of advice is there's a very high chance that the people around you are wrong. There's a very high chance that everything you believe in is wrong. And I just think you need to be very, very, you need to think again about everything society told you is okay, whether it's smoking, whether it's drinking orange juice for breakfast as a healthy thing, whether it's religion, whether it's about women versus men, about, you know, anything in life, most likely society is wrong. And you need to go find your own answers. And I think when I believed everything society told me to believe when I was in my village, my life was not good. But when I started to come up with my own answers, life became exponentially better. So come up with your own answers to life's biggest questions and do not listen to society. That'll be my own advice. - Totally, I think that you may live with the idea that if you're not designing your life, nobody isn't, nobody is, but somebody is designing your life. So if you don't design your life, other forces are going to design your life. And we live in this world that we have this default narrative for our lives where you get born, or you're born, sorry. And then you go to school, and then you graduate, and then you get a job, then you get married, then you have children, then you retire, and then you die. And that's like the default narrative that everybody, that everybody in this planet probably tells to themselves because it's like something that has been passed around the years, but that's not true. And actually that's a really bad way of perceiving life. There's this really good reflection from this philosopher called Alan Watts. - Yeah, I love Alan Watts. - That says something, yeah, it says something like, life is like music, you know? That the real goal of life is not getting to the end or dying, but it's dancing while the music is still sounding. And the goal of listening to a song is not getting to the end of the song. The goal of listening to music is to dance while the music is still playing. And that's life, like the world life, that this is the good part of life, not the end. And realizing this early in your life, it's a really good gift. - Alan Watts is one of my favorite people. He has this also very famous quote about a dream. Like you can dream it, like life is like a dream. I made a video about him like day 72 or something, it was crazy. I actually knew about, or know about Alan Watts because of a good friend of mine called Farid Yak, which has probably the biggest Facebook page right now in Mexico and one of the biggest in the world. He has this new content where he analyzes movies. And it's like, it does insane numbers. And he grew like, he probably has like 60 million people right now. And he had like five million, like a couple of months ago. - That's insane. - He's growing like crazy. And that guy was really a fan of Alan Watts and he showed me some of his reflections. And he's a really interesting guy. - Wow. - I need to check him out. - Because I think Alan Watts brought Tao Buddhism to the oxidant world that I think that was like, he had like a show where he recorded these like, essays or reflection and he was really good. - Super cool. - Super cool. - So last question of the A.I. Awards. - All right, let's go. You say, looking back at your incredible journey, if you could send a message to the NAS from day zero of your 1,000 day challenge, what would you tell him? - Wow. What would you say to the Messiah from day zero? What would I tell him? I would tell him, I would tell him, I would tell him, I would tell him you're the right path. But I would say things will take longer than you think. T, T, T, things take time. And I think is you have the pattern recognition and you have the energy, but you don't have the patience. And you just need to have a bit of the patience. So I expected NAS daily to blow up on day 20. It didn't. It took 270 days. I expect my company to blow up on year one. It didn't. It took until year four or five to get it, you know? So T, T, T is what I would tell me seven years ago. - That's a really good advice. And I think that that compliment's really well with the advice that you gave about deadlines and about quantity. Because I think in this world there's like this false dichotomy of quality or quantity, but the realization is that knowing that quantity eventually produces quality if you have the right algorithm. If you're in an ever-growing process, quantity eventually produces quality. - I love that. - Yeah. - quantity produces quality. That's a whole point of 1,000 videos in 1,000 days. I don't understand these people who just disappear for one year and make one video. That, like I really think you need to throw spaghetti at the wall until you hit bull's eye. - And in NAS.io, how do you implement that? like this strategy of quantity and produces quality and house house your your daily process. Well, so the question is what is Nassio? Yeah, you know, I think one of the biggest problems I found is that social media doesn't pay. You could have millions of views, millions of followers on TikTok and Instagram and you are barely making to $10. But in short form content. In short form content, even long form content on TikTok and Instagram, it doesn't pay. Yeah, and in TikTok and Instagram, it's only YouTube and Facebook, right? So now you have these thousands and millions of people creating content and not getting rewarded for it. And I think the best way to get paid from content creation is your community. It's not the brand. The brand doesn't care about you. I'm sorry. And it's not the social media platform. Your community is the one that will support you and buy your products. So that's why we built a full platform called Nassio to help you manage your community and monetize the community. It's the place where you go to actually sell your products or create a membership or create events or engage with people at a deeper level. And that's what it's been missing in my life is I have these shallow interactions making videos for random strangers. But what I really needed is deep interactions with a hundred people that really care about my product or my career or my content. That is much more powerful than 60 million people. And so I literally went and for the last one year, I spent four million dollars to build a technology platform that is designed for communities that is designed to help you build a community and monetize it. And that's why I'm here actually in Mexico to like launch it in Spanish. Okay. So we think that Latin America is big into community and big into monetization because no one is making money from social media, TikTok and Instagram. And that's what I really want to do. I want to help the next Nass daily find the community and get money from it and sustain from it. And that's how you make like a long lasting career as well because brand deals are temporal and the way you build a long lasting career is by cultivating your community. Exactly. And I actually inspire a lot of of my of what I do in authors like Tim Ferries, Ryan Holiday, which have like this really email database exactly that that they cultivate their community weekly or through email, through email. Yes. And that's a way and that's like an stoic way of approaching content because you don't depend of things that you cannot control. Exactly. And you control more variables and and you and you eventually get this realization that you don't need like a lot of people to live off what you love to. Exactly. But here's one problem like efficient process. But here's one problem with email lists. They don't work in Latin America because people love WhatsApp. Yeah. Yeah. They don't check email. They check WhatsApp. Same with India and Asia. So actually email lists work for American creators. But what you really need is a community platform that can help you send an email and send a WhatsApp message. Yeah. An integral solution. Of course. So that's what Nasaio is. It works on top of WhatsApp and email for community management. And I'm seeing already people making like $4,000 a month from a WhatsApp group. It is crazy. So they say community members, like, you know, give me $5 a month. And I'll share with you and we'll chat with each other in this WhatsApp group. And you'll join my community. And I'll give you an like value in this WhatsApp group. And then, you know, thousands of people are saying, yes, I want to enter your WhatsApp group. And they're making $4,000 a month from WhatsApp group. And that gives me so much excitement because now this person can predict their revenue this month and next month and next month and next month because their community is behind them. People should be very careful of relying on brands because if you say one wrong sentence, you will be canceled. And when you get canceled, brands will run away from you like they are your same bolt. Okay. So when brands run away from you, what are you going to do next? And so this whole idea that, you know, brands are actually, they care about selling their products. They don't care about your career and your aspirations as much. So, so when you become sensitive on when you say, make a mistake, brands run away. And when brands run away and social media platforms don't pay, who is there to support you? Your community. That's why I think people should should index less on brands and more on community management. Do you think anybody can be or should be a creator? Like is there is that an advice that you will give? Like, because you open a source of income that takes a pressure of your other sources of income. If you build content around what you love. Yes. So you have like a shoe shop and you make like videos about shoes, you eventually going to start making income from these other source of revenue that will take the pressure off of all your shop. Like, will you give that advice? So I actually think everybody in life who is building a business should think about content as a way to find their next customers. Content is very important, but not everybody needs to have a million followers. In fact, you're much better off with a thousand deep followers than a million followers. And I see it in the Nassauya platform, the most successful communities don't have millions of followers. They have 100, 200, 300. Your physical community is enough to support you. So imagine this, you know, you're a shoe seller and you're in a neighborhood of 2000 people, 200 of them really like you and want to support your, your, your, your, your, your education. For example, you don't need TikTok. You don't need Instagram. You need Facebook. You can make a sustainable living from 200 people. And I think that's really powerful because everybody listening to us probably thinks, I could never have 60 million followers. I give up. Well, you don't. And you shouldn't. Meet new groupie setting missed from Mavily New York. Jelly Miss technology locks in your look for up to 24 hours with flexible all day comfy grip. No tightness, no stickiness, no residue, just plump, dewy, hydrated skin that still feels like your skin. Try new groupie setting missed from Mavily New York. Maybe it's Mavily. Yeah. And there's this like the specificity of your content. Like you can go really niche. Yeah. And you can reach like a smaller audience, but it's going to be a more engaged audience because your content is more specific to them, right? Exactly. And if you got more, more broad, you need to be more generic in a way and shallow and shallow. Yeah. So you take some compromises by building a larger audience than you would if you had a more audience. So actually, if you take the difference between me and you, I actually went very shallow and very broad, which is a mistake. Okay. You get so many followers, but you don't actually have depth because I made one minute videos. You make one hour long content and you go really deep with the audience. You and I have the same number of loyal audience, probably. You know. And so you and I can make the same amount of money from the loyal audience and get support from them. So actually one minute videos is good to get attention, but at some point, they're like trailers. They're like trailers. Yeah. Which eventually, like you also have, obviously, you have depth and you have built this company. And you now have a YouTube channel, which is doing pretty good. Yeah. But but these one minute videos were a trailer for people like me to get to know you. Yes. Yes. So they like the intention of the one minute piece is not monetization is attention. And then you can capitalize and convert the attention into whatever you want to convert. Exactly. So social media is where you go wide. Nassio is where you go deep. Yeah. Very simple math. And and I want to touch on on a subject that you barely that you briefly talked talked about in in when when you when you were talking about your previous job about meaning. Yeah. Like a lot of people right now live in a world working jobs that don't have meaning. Yes. And and connecting with people who have similar interests than you and building a community gives your life meaning because sometimes you you you end up in a in a job where you don't really realize or or understand the implication of getting one excel and turning the data and passing it around to another excel and you don't get like this realization. Yes. Of creating something. Exactly. And seeing the the fruit of your job. Yes. And and this type of of work making a video building a community making a podcast gives you that catharsis that realization. And it's a really valuable thing to have. Like I encourage everybody. Like that's why this this phrase get a hobby is so popular because it's true. You need to you need to cultivate the meaning in your life and that that and in my opinion that's something that you do by creating and and and experimenting with the world. But but what if I told you I don't have any hobbies. You don't have any hobbies. Yeah. Because meaning I derive from the job. Yeah. So when I derive when I get meaning every day from 9 a.m. to 9 p.m. I don't need another hobby to get meaning. You know, I also I don't donate to charity because I believe that the work itself is in important and good for the world. So I feel like it is also a form of charity, you know? So in a way, what I advise people is to find a job or make a job or make a career where you find meaning from 9 a.m. to 9 p.m. Not try to find meaning on the weekend by drinking at clubs until Saturday night. Because when I did not have meaning in my job, I was drinking two nights a week, minimum and clubbing because I was searching for that meaning through human interactions. I didn't find the meaning in the office. So if you find meaning in your office, you are the luckiest bastard alive. - Enjoying the process is the reward. - It's the reward. - That's the reward. If you're thinking of the weekend, then you're not enjoying the process and you're thinking about your life as a transaction to something else. - You get a dance when the music is playing. - Yeah, totally. Anything else you wanna talk about? - That's it. - Let's close this podcast, my friend. - Thank you so much, great conversation. You and I are the same person. - Really nice to meet you. You have a friend in Mexico or in Monterey. Would you like to send the people that are listening or watching to any place in specific? - Yeah, if anybody's interested in building a community and managing an email list or a WhatsApp group and going deep with people, check out NASDAI-O. If you're interested in watching videos, check out NASDAI-O on any social media platform. And I hope 75% of you were not offended. (laughing) - My friend, pleasure to meet you. - Thank you. - I wish you a good luck in your company and I hope we can chat in the future because I really enjoy our conversation. - We will, for sure we will. - Thank you. - Thank you everybody, see you in the next one. - Peace. (speaking in Spanish) (speaking in Spanish)