Speaker 1Welcome back to the Grow Your Moving Company podcast. I'm your host, Wade Zweigel, owner and CEO of Two College Brothers Moving Storage and Franchising and co-founder of the Titan Retreats and Titan Up Training here in beautiful, sunny, very comfortable outside Tampa Bay, Florida, also home to your Tampa Bay Rays who are headed to the World Series with game one tonight as of this recording. And we will have an awesome next week full baseball here locally. But today's guest is somebody who also lives now locally, a friend of mine for the last seven or eight years, Brian Bloom of Movers Search Marketing. He has helped us dominate Tampa Bay and local search results on Google, Bing, AI, basically everywhere on the internet. His firm does it all, literally, including paid ads as well as organic rankings. They crush it. I'm a huge fan of everything Movers Search Marketing does and proud to call Brian a friend. And I'm really excited to get into a lot of the updates that we've been seeing with digital marketing across the board. You've heard Brian on the podcast before. He truly is an expert at this and his team is even more of an expert in their designated delegated fields at Movers Search Marketing. And I'm really excited to kick this one off because I've got some questions and I know the audience is itching to know how to not only rank on Google, but AI. Brian, thanks for coming on. I guess, you know, kick it off. A lot of people know your backstory. You own a moving company for 10 years in San Diego. You recently moved to St. Pete, Florida, where I live, my hometown, where Two College Brothers is headquartered. And I'm super pumped to have you nearby playing pickleball and meeting up and just running into each other here and there. But tell me a little bit. What have you been seeing in today's sources of how people are getting organic leads for their moving companies?
Speaker 2Yeah, for sure. And also, I owe you for being in St. Pete. And I love it, right? Just really quickly as friends, right? I moved from San Diego, born and raised there. And most people have heard the story about us. Just like them, I sat in their chair. 2002, I started a moving company like a schmuck. I didn't know anything about moving, like nothing. And in 2014, sold it to Rovers. Sold it to Republic Moving in San Diego, who's a client now. But we ended up, we became a Wheaton agent. We did everything. We had a hauling fleet. Back then, we were a van line agent, right? We became a van line agent. We were the largest local mover in San Diego by far, the most expensive. But we did everything. We were a military mover, et cetera, et cetera. So I've sat in everyone's shoes, gone through the trials and tribulations. Frankly, I like this a lot more. Running a moving company isn't easy and growing.
Speaker 1No damage claims when you're moving. It's just different, different problems.
Speaker 2But I also do owe you because when I got here, you were the one who said, you got to check out St. Pete. And so fast forward today, I have a home in St. Pete and I love it. So, and then got to see a lot of the people probably listening at Moving Titan. But it is important to start with, like in today's world, some things have changed and guess what? Just like in moving, some things never change. But in today's world, when you think about a good agency like ours, where should your leads be coming from? It's the website, your local, which is your primarily Google Maps, but also Bing Maps, and then AI. And AI is the newest one that everyone's excited about. Frankly, it's been around a while, but those are your three sources.
Speaker 1Yeah, absolutely. And we've been hearing a lot about AI and changes in the algorithms and Google's been, you know, they're always tinkering. They're always changing things up, trying to create the best experience for their searcher. But also, you know, for the companies that they basically represent. And when people do search for certain keywords, but what hasn't changed with Google? You know, what are some of the timeless things that you're seeing on the Google marketing side?
Speaker 2Yeah, no, that's a great question. Because just like we say in moving, some things don't change, right? There's a lot of new technology. You got GPS for trucks, all kinds of things, but you still train the movers. They still use boxes. You still have trucks. And one of the things, and there's a lot of, frankly, bullcrap. Bullcrap out there that we hear, not knocking other agencies, but we hear some of the stuff that they say or you hear out there. And one of the things that I want to say hasn't changed is the main, main way you get into any of the three sources that I mentioned. And that's something we've talked about before that has not changed. It's called the experience, expertise, authoritativeness, and trust. And I want everyone to remember that. Everything comes from that. And even if you think about it, that start, Google started talking about that and publishing it in 2012. And anyone here can search Google's search quality guidelines. And if you don't mind, I'm just going to tell people what this is because we want to give them things they can do on their own, right? And it's a PDF you can get. It's about 180 pages. They publish it every year. There's 16,000 actual people in the world. Follow these guidelines. You can if you want to, if you want to read 180 pages, we do. We deconstruct it. And it allows humans to constantly go out and tinker the algorithms so it matches EAT. And in that PDF, EAT is mentioned 172 times. So the first thing I want to start with is regardless of whether we're talking the website, local or AI, you need to understand that is helpful. AI is how things basically get measured, which is also why we'll talk in a little bit. You do not want to use AI to write content for your website. And we can dig in a little more about that. Okay. But so that's the first, that's the main thing that hasn't changed. It has not changed. It's become more important than ever.
Speaker 1Yeah. So E-E-A-T it's expertise, experience, authority, and trust. That's it. That's it. Cool. Yeah. So this 180 page document that Google puts out every year, where can somebody find that if they do want to nerd out and read it? Because that's something that I would do probably to fall asleep tonight.
Speaker 2I'll send you, I'll send you the link, but you literally can Google, Google search quality guidelines, 2026 PDF, and you'll see it. It's an amazing document. It, we don't only use that, but I would explain that you, in order to, to show it on a website and on local, and then to get into AI, that's what they're looking for. And I'll give you an example, like in real life. So you built a center at your, at your warehouse for training, for training. Why don't you just show guys that have never worked before a vid, the best AI generated video and send them out on a job.
Speaker 1Well, we also show them videos on site, no training, but the hands-on experience is really the moneymaker. You can show people videos all day long. Are they going to retain it? Is it, is it going to apply once they start working with their hands? A lot of times, no people learn kinesthetically most of the time.
Speaker 2Okay. So you're talking about basically eat for movers. Maybe it's not the best analogy, but you couldn't imagine the best AI out there producing it. And then letting someone watch and go, go on this move where they have really expensive antiques and we'll see what happened. They've got the best training. There is, it was AI generated. I did it with Claude. Google's algorithms work the same way. They can tell the difference. They can tell the difference being something that got regurgitated with AI because AI just picks up what's out there, right? Versus what an expert would do. Or another example would be, um, if we were at a, at a moving convention and you, and there were two guys and one guy's really doesn't know moving, he's a plumber, but he thinks he's going to be a mover and someone like Austin or someone that we, you know, or Steve Reed or someone. They're talking about moving and you wouldn't even have to, you could just listen to what they're saying and your algorithm would know that guy doesn't know what he's talking about, but that guy does. Right. Google does that on steroids. So in order, in order for it to, for you to have eat, you need to do kind of what we do, which is we have trained writers. We know it starts with having moving expertise, trained writers. We have two full-time editors. That's the kind of thing you need to do. So that when something's written or produced or a photo is used, it meets those guidelines. It's it's I'm simplifying it, but if you think about it, right, I gave you some examples of like, you wouldn't just say, oh, we'll just replace our training over here with AI and send them out. You wouldn't work. Right. Or, or like take a kid and let them watch a really great video on how to ride a bike and
Speaker 1go, here you go. Right on the fact that the training center that we have here beyond just the online training program gives us that experience, expertise, authority, and trust because it's a lot of it's optics, right? We've always trained guys hands-on with furniture that we either just had laying around or we kept in a storage vault or something. But when we were, when we had the opportunity to design this new office, we had like, that was a big thing to me because I saw companies like gentle giant and JK moving and some other ones out there that have built training houses. And the opportunity to design this new office, the optics of it to me show that those companies are the best of the best. They have actual, vested in training centers, the optics of it, if you're showcasing it to a realtor who wants to come by or you have a ribbon cutting, people see, wow, they really do take training seriously. And it's one of our core values to hone things, to hone it. It's one of our top four core values that we operate by. And so we need something that shows proof in the pudding, whether it's a new employee starting on their first day or another mover that works at another company that hears about it. They want to come over to us because they see how legit things look or realtor, whoever's seeing it. You know, so we put we put up a vinyl facade around this section of our training office. I've seen it look like an actual house. It has siding and windows and things like that. It's just a graphic, but it gets the point across from the optical standpoint to build that trust, to attract the good talent, but also for realtors and people in the community who see it to take us seriously.
Speaker 2And so to my point, and I just grabbed that analogy out of whatever, because I know that I'm so impressed by the center you built. In today's world with online, the search engines and the AI engines can tell the difference between someone that has a real training facility and people who know, just like your customer could tell the difference, right? You're going to get a different result on that move, right? Because they're trained a certain way. They have expertise. Authority is a little different in moving, right? That's maybe the salespeople and what they talk about and all the reviews you have and stuff. But I just want to throw back out there for the listeners to think differently about this. Google's algorithms can tell when someone knows what they're talking about. And then it gets a little more nuanced, but that's a great example where just using AI slop that's regurgitated is not going to meet the requirements of EAT. It is not.
Speaker 1Right. A lot of people are just getting so lazy with AI and it's a little concerning for the future generations because they're writing book reports with it. It's to the point now where people aren't even typing out the prompts. They're just talking to their AIs and trying and they're losing that ability to think through to compose a sentence. Yeah. You know, even text messaging, I've noticed like somebody will send this real long text message with a lot of em dashes. And it's just like, you just, you just talked into an AI and it put out the text message that you should be sending to me. I know you didn't think through this all on your own. Maybe it's hitting on the points that you wanted to hit on, but this isn't you talking. This is an AI generated thing. And it's just so apparent to me a lot of the time. And it's, I'm seeing that more and more people are using it as a crutch instead of a tool to make things better that are original thoughts and ideas. They're, they're just relying solely on it, even all the way to creating presentations and talking. And it's like, now you, like you said, you can tell if somebody made their entire presentation or their entire talk based off of AI, or if these were original ideas that they actually have experience and authority and expertise and trust with for that presentation, it makes total sense. Hey movers, it's Wade Swigel. And you're listening to the grow your moving company podcast. If you've ever wasted money on marketing to the wrong homes, listen up. This is why I use USA home listings. They're the only platform in the moving industry built by movers that not only has new home listings and underconfirmed, but also new home listings. So if you're looking for a new home, listings updated daily, but now offers enhanced data that can eliminate vacant homes and give you phone numbers and emails for both homeowners and realtors, giving you multiple ways to connect and close more jobs. Their vacancy AI tool removes empty homes so there are no more wasted mailing efforts, and their tier two data takes it further, providing highly accurate contact details for both homeowners and realtors for email, phone, and social outreach. The result? Higher conversions, stronger ROI, and more booked jobs with less spend. Check out usahomelistings.com because it's where real movers get real leads.
Speaker 2And if Google's literally telling you the easy, and if it's okay, I'll go a tiny bit deeper because it might be useful to the listeners, right? And I just want them to understand there is a difference. And if you can understand, you don't think Google's algorithms and LLMs can understand? They could smell that a mile away. Now, there is a use for AI. We use it for research and stuff, right? Fact check things. So it's not like it doesn't have a use. Now, I'm talking for us because our job is to get anyone searching for a moving service in an area our clients can move them to come to their website versus a competitor's. That's our job, right? And that's different than, you know, producing something where you're not trying to rank, right? So AI, I'm not crapping on AI. It has a purpose. I'm talking specifically because we're talking search engines, the AI engines. They're literally telling you we want to see eat. And then if we get a second, I'll give you the three factors that AI engines are looking for because it's different than what Google's looking for. But Google specifically, and people can look this up too. So we'll say some things and people can look this up too. So we'll say some things and people can look it up. Google had a problem in 2022, where there were just lots of new pages being written and it was crap. So the most expensive thing for Google is indexing. Think about a billion new pages a day. They have to index and figure out which ones are good, right? And so they had three big updates. In 2022, they had something called the helpful content update, which said, if you have, so we get clients that come to us from other agencies, they've got like two pages. And we look and a lot of those pages don't rank for any keywords or any traffic. They're just pages. They're not helpful. Google said in 2022, if you have a lot of those pages, not only are you not going to rank, we're going to penalize the whole website. Because you're basically like being a guy, you're not helping us, right? Okay. Does that make sense? And then they had a core update in 2024. And then in another one in 2024 called the spam update, you guys can look it up. And it basically said, if you're you doing low value AI pages, they look at that like you're trying to manipulate rankings and they're going to penalize you. So sometimes you can literally get a manual penalty, but in most cases, your site just doesn't go anywhere. And it makes sense because what they're looking for is not like a million new pages all written by AI. They want eat. They want something written by someone that's an expert. Because in order for Google to make money and they make their money off ads, they need people going to the search engine. And does that make sense, Wade? So makes total sense. Yeah. But it costs them a fortune to look at all this crap that's put out there. So we hear people, you know, come to us a lot of times and they're like, hey, I wrote this with AI, put it on the website. And we're like, we're not going to do that because it literally can hurt your page or your website or your local. And and at first they're like, they don't get it. You know, so we have to do a little. Explanation. Now, again, you can take information from AI. But like for us, what we do is we have writers take that and they write a page as an expert word. Then it goes through an editing process. That's where you can use AI.
Speaker 1Totally. No, I love that. And one of the questions I have. So when you were running your moving company, obviously you got really into AI or not AI. You got really into Google and SEO. And that's part of how you dominated San Diego. The largest, biggest market share company that was there were charging the highest prices. What has changed? Because in the mid 2000s, early 2010s, backlinks were like the thing and people were just putting their their things on these black hat backlink pages. And it was like directories of just, you know, garbage that weren't really helpful pages. So obviously that's one of the things that have changed. But what I mean, obviously, AI is a huge change and algorithm updates. But like what's been different? What trends have you seen? I mean, what's been the biggest change that you've seen since the days where you had your company and you first got into SEO to today?
Speaker 2I didn't know you're gonna ask this, but that's a great question. Probably spend an hour on this. But first of all, I had to learn on my own. I was lucky though, because I lived in San Diego, and there's this guy Bill Slosky. And if anyone looks him up, he was the king of this. There's a guy today. First name is Corey. So there's certain people there that if you follow what they do, you get good results. There's a lot of people like that. There's a lot of talkers out there. But then there's people who if you follow what they do, you get results. So I was lucky in that I got trained by him. He was a guy that he unpacked algorithms. He didn't work at Google, but he could have. So I learned from him. But to your point, it was a lot easier back then you could do things that were more I don't want to call them black hat, but they were in today's world, they would never work. Okay. And, and I don't even really remember. What was working back then. But but I got good at it, and we dominated and I don't suggest anyone trying to run a moving company and do SEO. So just like everything in today's world, it's a lot more institutionalized. Google's a lot smarter. And there's a lot more out there. So it's just I would say there's in today, there's way more opportunity, but it's way more difficult to get it. Right? When I was doing it, not everyone was doing it. So I had that going for me, right. But there was a massive amount of people that were had already moved away from yellow pages, and they were searching and I was ahead of the curve. And I'm like, I gotta figure this out, because I was like a million year and I wanted to be five. So So the main thing that's changed is the difficulty to show up way more competition, but the value is way higher because everyone searches.
Speaker 1Yeah. I mean, where's your Yellow Pages? We've never run Yellow Pages. Yeah, I mean, it's really come full circle. I mean, there was that time where like if you just had a website, you had an edge. And then all of a sudden, if you had a website that was ranking on Google, when Google started to become king, you had an edge. And then when you had social media and the organic social media posts went a lot farther than they do now, you had an edge. And now everybody has a website. Everybody's trying to compete on Google. Everybody has social media. Then AI came along, and the people that could rank on AI had an edge. Now everybody's trying to do that. So it's this constant cat and mouse game, and the algorithm's constantly shifting. How often does the algorithm shift?
Speaker 2There's core updates every couple of months, and it shifts daily. And by the way, we have a huge team. Our team, Shannon, who's our head of SEO and AI, she's written books on AI. She speaks around the world on it. Everything we do has AI baked in, right? And we have a Slack channel, just news, what's going on. And we'll decide, do we need to look at this? Does this affect what we do? So it is a constant change. I'm not going to lie. It's a lot to keep up on it. But some things, don't change. Like when you hire a mover, you hire someone with good character, right? And so those guiding things have never changed. Eat, right? And then even you talk about backlinks. And if I don't, I go all over the place. If I didn't answer your question, make me come back, because I know we want to talk about AI and how and let the listeners know how you really get in, but backlinks are still important. The difference is, and there was a whole core update about backlinks. I want you to think about it like this. Why is a backlink important? Let me just ask you, why would Google care? A backlink is someone linking to you. Yeah. And by the way, they can link a lot of different ways, but why would Google care?
Speaker 1Why? Yeah. I mean, well, when it's a legitimate organization that's back linking to you and referencing you as whatever it is that you're talking about, it tells Google that you have that, that authority, you know, that expertise on whatever article they're trying to put up. They want to basically show their sources, show their work and where they got this information. And that signals to Google like, oh, wow, like if, you know, this dot ed use like page is linking to this private business, then they must think this private business is an expert. Or if this nonprofit is linking to this private page, then, you know, debt, that private company that has that other website they're linking to must be involved in the local community, providing the services that they say they do. And they're, they're getting out. They're, so that's my understanding of it. It just shows that you're local. It shows that, that they trust you and that, that you have that authority and that, that you provide the services and the reputation and the community involvement that you say
Speaker 2you do. You know, Wade, you've been working long enough that you could be talking to, so you mentioned, I was kept thinking, is he going to use anything of eat, right? Everything goes back to eat and you're right. So think about this, just think of big room, right? And not every backlink is, is the same. There's a big. Room in there and like some guy, that's the top financial guy, right? And he's the most trusted guy there is in, in wall street. And someone comes up to him and goes, who should I use as a CPA? And he goes, use Wade. That's a backlink. He's connecting. There's a thousand people around, right? He's the, so the, the source is a trusted authority already. And he links back to you. It's just an easy way for Google to get the same thing. It's saying, use them or trust them. Right, right. I
Speaker 1think of it, it's like, you're going to a party and if the, if the most popular people in the room want to talk to you, that makes you inherently more popular. But if you're paying people to come and make it look like you're popular, then people pick up on the fact that, you know, you're paying for all these girls to be your entourage at the party or whatever.
Speaker 2It kind of works the same way. Everything we could talk about that Google does, you can relate to something in real life. It's just using. Algorithms. And that's also why you can go on Upwork and buy 5,000 links for 50 bucks. You don't think Google can tell they're shitty. Well, I'm sorry that they're crappy or spammy and you'll probably get hit. Sorry. So even backlinks today, we have, you've probably gotten an email from Robbie before he heads that whole department. We custom build backlinks and there's a reason for them. When you get one done a certain way, and they're tough to get one good one. Move can move the needle. And if we talk about whenever, whenever you're ready, like, how do you get into AI? I know we want to make sure we have time. There's kind of a related thing to that.
Speaker 1Yeah. Well, let's, let's talk on AI a little bit because that's the number one thing I get is, you know, I'll have movers that I meet at our events or at various conferences and we'll say, oh yeah, this, this guy got me to rank number one on AI. And it's like, I can immediately tell that they don't really know what they're talking about because they got you to rank number one on AI or no, they probably. Did a lot of other things for you if you are ranking, or maybe you just got lucky and they, you did something that you didn't even know what you were doing, but, but when people, people are taking a lot of stock in talking to chat GPT, I use it for references for, if I need to buy a new pair of shoes, if I need to buy a pickleball paddle, like I'm asking it, what is the best for me? Because it knows my style. And, you know, I've been talking to Chad GBT for so long or Claude or grok or whatever that it starts to understand. Yeah. My needs and what I'm really looking for. And I take a lot of stock in the recommendations that it pushes my way. And I have movers that come up to me all the time. How can, how can we show up more in AI because they understand that more and more people are using, are, are doing that behavior of, of basically putting all of their faith in their chat GPT or whatever AI they use to get the answers when, especially when they're doing something like hiring a moving company, you know, it's a big life moment. It's a big transition. They have nice expensive stuff. They don't want to get burned. They want to make sure that they guys show up when they say they're going to show up, make sure they don't overpay. They want to make sure their stuff doesn't get damaged and then, and you know, like people that are letting into their home are trustworthy humans and people are putting a lot of stock in that. So like what can movers do to rank better in AI?
Speaker 2Okay. So I think with the, what can movers do if we talk local, that we can talk more about cause there are things they can do all I'm, if it's okay, I'm, there are some things they can do, but I think it's better first to understand what, what can, what can,
Speaker 1how are you hiring somebody? How can they understand who's going to give them the best?
Speaker 2It's really tough to do on your own now, anyone can just kind of show up in certain things. But if you want to dominate in AI over time, like how you do our muscular moving men or any of our other clients, I want to break this down and this isn't just me saying it, and this is going to make a lot of money. It's going to make a lot of sense because everyone here is searched in chat, grog, perplexity, et cetera. Where do they get? I'm going to give you the three top ranking factors, right? We talked about in Google it's E when you get to local, you add in proximity, right? Proximity how far you are and stuff like that. For the LLMs, the number one thing, and it's going to make total sense is search visibility. So for example, what is the, and what's search visibility? Your SEO, your website and your local, and here's why you might search, what's the best restaurant or whatever. What do you see in there? You see them reconstructing the map pack and different themes, right, right, right. You can't be like the best restaurant in St. Pete without having really good, a Google map listing and a, and a really good, strong website that's known, right? You can't fake, there's no on off switch or a
Speaker 1lot of people writing on Reddit. Or Yelp or writing reviews for you that say you're the best blogger that's touting you.
Speaker 2So the first thing is search visibility. So we talked about the stool is three legs for leads. It's it's the website, local and AI, that's your stool, but you can't get the third leg. You can get in, but to dominate and you know, at moving Titan, we showed your, your leads and stuff and, and if someone reaches out, we'll sh we're happy to show receipts of, of our clients. And there's a big difference between working with somebody who goes, you need to show up, you need to show up versus how do you do it? Right. And what we did internally was we literally looked at a lot of patents, deconstructed them. We have a lab, basically Shannon, who you've met, she's our head of AI and she's been doing this for years. Like I said, you can get her book on Amazon, but we D we, we deconstructed a lot of, of patents on our own and, and then this part we didn't invent, but the, but the ranking was, you can find them online because people have done thousands of studies. The first is search visibility. You have to have strong SEO. Your website has to show up strong. You have to have authority, trust, experience, expertise. You have to have articles talking about things about moving, and then your listings have to be strong. You got to start with that, right? And if you search best mover and stuff, you'll see stuff from websites and stuff from listings. The second is what you were talking about. It's outside sources. someone outside recommending you. It could be Reddit, could be lots of different things. And we covered this at Moving Titan. It was really fun. We used M3 Commercial as an example.
Speaker 1Hey everybody, Wade here, and I've got an awesome game-changing announcement for you. Now, I know a lot of you guys are constantly asking, how do we get more leads? How do we get better leads? You're tired of spending way too much money for pay-per-click or buying leads or LSA, whatever it may be, only to get low-paying customers that become a headache with small moves and you don't get an ROI on those jobs. Well, the exciting news is that our friends at Moversville have just launched a new product called the Realtor Referral Engine, where they not only get in front of realtors, but they command direct response, replies, and referred business. I'm super pumped about this, but don't just take my word for it. My friend Austin Yarborough over at Central Coast Moving and Lucky Day Moving and the Moving Army, I know he's got a bunch of them just like me, that's why we're friends, has gotten over 40 direct replies from realtors in his first month of using the Realtor Referral Engine from Moversville. And then there's Scott with ABC Moving Systems. He's booked over $30,000 in work and made over 20 new realtor connections. What can an extra $30,000 a month do for your business? Here's what makes this kind of marketing different. These aren't just one and done jobs. These are realtors who keep referring large jobs, can introduce you to the other members of their brokerage, and then those moves can start referring more. So if you want to learn more about the Realtor Referral Engine by Moversville, head on over to moversville.com and book a quick 15-minute call with my friend Tim, who runs the place. He'll know exactly what your business needs to get set up. He can do it all to make sure that you're getting high-ticket jobs at a fraction of the cost of other marketing sources. I think you're going to be happy that you did that. Don't sleep on this one. Go check out moversville.com. Look for the 15-minute call. 15-minute intro call with Tim and report back with your results so that I can talk about them here on the show. Thanks for tuning in.
Speaker 2So when you search, and then I'll give you the third thing in a second, which is the most interesting. When you search on Google, you get the result instantly, right? When you search in AI, it thinks. Why is that? Well, some people argue it's sentient,
Speaker 1but I think it's just going. Through a lot of different sources. I mean, a lot of times it kind of shows its thought process while it's calculating this and it's checking different things and trying to understand exactly what it is that you're looking for.
Speaker 2Okay. Okay. That's close. So I'm leaving the outside sources for a minute. We can come back to that. That's up to you. It's your podcast, but there's a third thing called the fan out query. So when you search in Google, it has an index. You've all heard the Google index. When you do a search in Google, it doesn't do it live. It has an index and it just pulls it out fast. It's constantly updating the index, but it's an index. It's like a database. When you search in AI, the first part, the search visibility is like the index. It decides you're the top guy for your, for St. Pete or whatever. That's kind of in there. That's your SEO. The outside sources will leave for a second. Cause that you can get into as well. If you work with a good agency, cause we do it. The third is called the fan out. And here's what it's doing. It's running other searches. So I'll give you an example. If you were searching horse racing, that's one of the examples I like to use. Cause I was in horse racing. The fan out query would go back and it would go, what do they say about jockeys? What do they say about betting? What do they say about track? In other words, if you were really someone who knew horse racing, you'd have answers to these other things. Wouldn't you imagine you just had a website that just said horse racing, horse racing, horse racing. We're the best horse racer. That's what it's doing. It doesn't have a lot to eat, right? So the fan out query is what it's doing. It's going, okay, I went to college or muscular moving man or whatever, but I'm going to go out and I'm going to ask all these other questions. That's the fan out query. Go look this up guys. If you're working with an agency or thinking of, they better be able to show you how to do this because if you can't bake the other questions onto your content, you're not going to dominate. So it's all those questions and you can figure out what they are. We have tools. We can see like if you search like best office mover in Clearwater, we can see what it's asking. And then what you do is you take those things and you make sure you've answered them on your website and your local or in an outside source. That's how you win an AI.
Speaker 1That makes sense. I know fake cues are big because it basically match up exactly with what people are asking it. Like with Google, you might just put Tampa movers, you know, Tampa movers near me, Tampa moving companies, moving companies, Tampa, whatever it is with AI, it's more conversational. You're saying how much does it cost? How much do moving companies charge in Tampa? How, you know, what what's the best moving company in Tampa? Like you're, it's more of like this conversational thing that having those FAQs of commonly asked questions can help you match up. So exactly what people really want to know what they're actually at conversating and asking with.
Speaker 2You're onto something and that's the nuance. And this isn't something easy to understand because we hear a lot of just do this or, or other people will say you need to show for that, but there's a difference between that and actually making it happen. Our, our company can. And so you're right. If you go back and think about it and you know, I like these intellectual conversations. So is with the search engines, it's eat. You have to have that right. When you go over to the AI engines, that's the starting point. That's the first part. The second is outside sources. And the third is the fan out query. So first of all, you're not even going to make it into an answer for AI. If you don't have all the eat already, the reviews, the strong local showing up in the map pack, because it's first selecting that first thing is it's looking at who is the best. Why should we work at it? Google's already figured it out. And the map packs figured it out. Now I'm going to look for outside sources, which we barely talked about, but you can get in there. We do it. We know how to do it. And it's not easy. And then the third is it goes to the next level. Well, what would someone looking for a St. Pete mover also ask? So you're right. And you would be surprised what those questions are. And you don't have to answer all of them, but you want to make, you want to have them and part of them is FAQ. Okay. It might be, tell me about the area. If I'm looking in St. Pete, you better talk about the schools, right? So this gets back to the conversation years ago, when sometimes people would point to mover search marketing. Why are they writing these articles about the cost of living in schools and stuff? We've had people say other people have said it's a waste. Really? Well, if you're an authority in Clearwater and someone's thinking of moving there, don't most people research neighborhoods? Don't they? Right. So this is all part of it. Hope I'm not getting too like intellectual, but no, no, not at all.
Speaker 1I, it's all part of those. It's like, there's so many of those little things that aren't just right in front of your face, but they all build up. It's like going to the gym and like doing the glute bridges and doing like the little tiny muscles. Those ultimately will make your big muscles. Strong. Like they may not be fun. It may not be fun to do back day or leg day at the gym, but those are the things that make the foundation so that you're not getting injured. You're not, you're able to actually put up bigger weight with the bigger muscles instead of just doing bench press all the time. No, you got to do a lot of other things in order to get your bench press up instead of just doing bench press all the time. It's the same theory. You're building that foundation and those fundamentals so that the other stuff can become stronger.
Speaker 2I think that's an analogy I'm going to say. Because it's like saying, if you don't have a strong core, you're like that guy at the gym who just has really big arms and skinny legs. You're not really an athlete. And that's the difference between like, say you could find somebody that goes, oh, pay me 500 a month. I'll get you an AI. It's not going to work. There's no on off switch. You don't have the core, which is strong SEO. But just think about what AI is doing first. It's looking to the internet to see who's doing what. It's looking for outside sources to say, do they also say it? Then it's running the fan out query. And again, this isn't just Brian Bloom saying it. I'm smart enough to know I'm not I'm we as a team, and we have a big team. We're, you know, we're going to provide what they tell us they want us to provide. And we're going to do it really well. And trying to take shortcuts and stuff. It just it always works against you. There's a right way to do it. So a lot of people want to get an AI, you are super strong in AI, you see our clients are. But it also does take time because you have to build the core.
Speaker 1Yeah, it's it's not there's no overnight magic pill to success with it. We've been working with you for seven or eight years at this point. And, and those things that we were doing in the early 2020s are now paying off big as we head into 2027. Because of that foundation that was laid. I mean, it's like, you know, like, you know, you're like, you know, You want to go get a six. pack at the gym okay like you can do sit-ups all you want you're not going to get a six pack just doing sit-ups you gotta you gotta lose body fat you gotta you know right you gotta build up you know other core i mean you like believe it or not if squats and doing heavy leg lifts is one of the best ways to get a six pack because you build those muscles that burn more fat that you know allow you to lose that that belly fat weight so that your abs start to show through it's a very similar similar thing and feel free to steal that if you'd like no and
Speaker 2this is a really good like to stop for a second there was nothing we were doing for you seven years ago that isn't getting used today by ai right and some things change today maybe i'll use peptides and they'll help but i still gotta go to the damn gym and get on the bench press right and that's the change of seo we don't look at it like it's scary we don't go oh what's the competitor doing we'll do what they're doing you know what we do we figure out what's the best way to satisfy what the search engines want that ai wants and we do that and we let the competitors chase us and we just keep doing the right you know keep doing the right things then we get smart people like you know brad who was with google and we got shannon and then we've got you know you talk to burhan he's our head of local so there's there is a constant like university level lab you gotta have yeah well it's
Speaker 1just like go i went to the doctor i don't know beginning of the summer and i was like tell me about these peptides everybody's talking about these peptides it's like they're saying that that it's like a it's like on it he was he basically said honestly the peptides aren't going to do anything for you if you're not getting good sleep good nutrition and exercise you have to have those fundamental things and those are the less fun things like everybody wants to take a pill or a shot and and get ripped but if you don't have those foundations covered then that's not going to do anything but when you do have those foundations covered the peptides can give you that little extra edge that little extra boost right so my question to you on an seo standpoint is say say we're working with an amazing agency like yourself we got the foundation the not so sexy stuff you know the boring routine stuff done the sleep the exercise the the diet uh dialed in but we want to get that extra edge what can we do as movers to help you and be better clients for you but to help what you're already doing kind of push us over the top when it comes to you know getting involved in our community get it going out and getting some of our own backlinks doing some things on google to signal that you know we're doing more that we're that we're getting that little extra edge in a in an environment that is super competitive and everybody might be doing some level of those foundations uh but they may not be taking it to that next level on their own beyond the services that you offer what are what are some of those things that movers can do to boost the foundation no that's
Speaker 2a great question there's probably one thing they can do that has to do with getting backlinks so if you're connected to some organization you do some charity or something and we help clients with this and we'll know like hey we did something how do we do we'll reach out to them and ask for the backlink right so if it's a high if it's an organization something that's connected to moving or some way getting a backlink the right way is huge right it's going to look natural and great other than that the thing that probably is we're talking about is you've had probably our our on the so and each piece is important right the website that's backlinks that's where backlinks would really help and ai because it's a trust factor now let's talk about local which is huge and it is not going away even with ai because ai is using the map pack inside of it right it's not going to make its own maps right i want to take
Speaker 1a second and tell you all about tighten up training as a co-founder we've spent months and months and months and a lot of money pulling together resources from some of the best people in the business that are in the business that are in some of the best moving companies in the world and we're excited to bring this to an online platform available to any mover to use at an affordable price tighten up training has over 200 videos including mover training your highest turnover position so that you can reduce claims streamline operations give your team the tools to perform at the highest level of service that generate repeat and referral business and allow you to charge higher prices as well as sales training marketing training business development leadership we're adding more content as we speak we've got legal training in there we've even got door-to-door training for the moving industry thanks to lenny gray at the moving titan retreat we've seen a massive explosion of moving companies jumping on to tighten up training since the last retreat and people are loving it and when you sign up and mention this podcast we're going to give you a free six week onboarding course in order to learn how to hold your team accountable and get the entire team on the platform so that you can have the best off season and summer season that you've ever had so go to tighten up training.com schedule your free demo today and look forward to tightening up let's talk
Speaker 2a little bit about what they can do because you can and then i know you even know some of those because my team's reached out but you've got like obviously getting more reviews review velocity is something that's a trust factor like you got 50 on one day and then none for a month does that look spammy right so you just these are things you can think about at the time you so i'm going to talk about like getting the crew to get a review right at the time of service more reviews a review at the location where google can see the ip because just think about like you can look at your address on google street view and it sees your house so imagine a picture it's someone who moved in clearwater and there's a picture of a house google knows it's a all these things connect a review can have really high trust so sometimes you can see and then i'll get back to what they can do but it makes sense because sometimes we get clients and they're like i got a guy with 20 reviews beating me in the map pack and i've got 4 000 right they were doing it right and what does that mean and this is part of it right is is if they can get a photo of the crew in front of the house or in front of a truck google sees the photo they have an api that goes i know that street that's a house in clearwater i know they just did a move there and they talked about the move right and they said professional so it's it's things like that for sure and then i know we you were talking before there's oh uploading photos crews can do that yeah
Speaker 1yeah well your team sent me over some really helpful things when it comes to stuff that that we can do that that most people aren't going to do and it's going to be like pulling teeth to get my entire team to like rally around some of these things so i know my competition is not going to be doing it but simple things like like when you're when you're driving to your office from various locations around town maybe you're coming back from an on-site you're coming back from an errand uh you know plugging in your you're typing in your company name on the google map app on your phone and getting directions to your own office super simple thing nobody's going to do it because they know how to get home and they don't always need to plug in the directions or they might just you know type in the address instead of the company name but but i've been trying to get my whole team to do this whenever they're driving to the office and even you know my home office that i have listed that you know basically plugging in uh two college brothers clear water and hitting the directions even
Speaker 2if i know how to wait i'm gonna stop you and ask you knowing what i'm gonna put you on the spot why would google care about that why would that even make a difference and and all these things like you said a good point this adds to this it adds to we're just talking about like what someone can do just if you think about a second why would that help
Speaker 1yeah i just it shows that you're engaging with that business that you're in a person that is going to that business and that business is busy and is of interest to people in the community
Speaker 2that's exactly right and i'm gonna give you a really good analogy for that if you went with laura to a new city you're walking down the street you don't know where to eat your internet's not working one restaurant's really busy and happening one's not which one do you assume has better food the busy restaurant right it's just it's just another algorithm google uses and even though it's a moving company it doesn't matter it takes that into account so you you totally got that one right what other ones did they send you to to do yeah
Speaker 1yeah so so some other ones are basically this is something the movers can do you don't even have to be logged into your gmb profile but you can post pictures and little videos with a little snippet out at job sites so if we have a manager a salesperson stopping by to check in on a job site they can take some pictures or videos of them and they'll be able to take a look at the work and just really quickly upload it to that gmb page on the google maps app and then say hey we're moving a gun safe out here in brandon florida uh you know the suburb the town the location the service that we're providing and there's a real picture of that happening and that just again shows that engagement that there's somebody out there and it's sending those signals to ai and google that that we're actually doing that
Speaker 2same kind of question but i think you know the answer why those photos what is google do with them where that could help why would our team suggest to all our clients and there's other things right but why why that one just i think you'll get
Speaker 1it right but it shows the signal of the work that you're doing and the location that
Speaker 2you're doing it at exactly it's moving work in a location and google's apis know the location right just like if you you could go into chat and go where is this and it'll go oh it's this museum in budapest right it takes a second google does the same thing so again that's exactly what's going on and and the reason for that is it makes it more trustworthy right yeah another one
Speaker 1another one they mentioned having friends family employees go and read good reviews that are descriptive reviews not necessarily just going in and liking every single review all at once but every so often going reading a few good reviews that are detailed and showing that this is a good review we got you know 10 people that have liked this very descriptive review that demonstrates the location the service that's being provided uh you know moving related tasks out in this one area that you're trying to target and if that review has 10 likes and then you know just the five star with no description or a very short description doesn't have any likes that one with 10 likes is like huh like a lot of people seem to like this review it must be pretty relevant uh so let's let's you know take that into consideration whether it's an ai and they'll push it up higher right right it'll be like most relevant it'll show us most relevant yeah right and
Speaker 2it's just another way to push the one you like higher and hopefully the the ones that aren't as great down yeah you're just
Speaker 1helping the algorithm they
Speaker 2love the help
Speaker 1another thing that that we figured out and talked to your team about too but it wasn't originally what they sent over was we work with a pr firm oh christy you probably met her she spoke at a a monthly basis getting us in the news cycles so if you go and search two college brothers on google and click the news tab you'll see all of these articles from local news stations or local blogs local print publications that are are mentioning two college brothers movie and storage but also back linking a lot of the time to two college brothers movie storage and those are very you know eat friendly websites you know abc new tv tv 28 abc news has been in the market for you know basically as long as television has been in this market and and they've had a website as long as the internet has existed and they are constantly putting out all kinds of content that that signals that this is a legitimate news organization and whether you like the news or hate the news or fake news all that stuff aside it's it's an establishment it's it's a very legitimate thing that that that those back links carry a lot of weight but also they they team us up with a lot of non-profits that are that show that we're giving back to the community you know we'll have we have this program on our website that your team built out it's a form called moving what matters and people can nominate somebody to basically get a free move if they're going through a tough time and we go through and if we have the availability and it's a good fit for the services that we offer we'll reach out to them and we'll send a press release out yeah we'll we'll go help them out and it just keeps us doing new things and we're going to keep doing new things and we're going to keep doing newsworthy things and we've teamed up with so many non-profits and every time we work with a local non-profit or maybe we're a sponsor of a business like our pickleball club we always try to get them to backlink to us and show that we are a trusted partner that they want to work
Speaker 2with eat and you know what we're such a big fan we love our clients that do these other things i mean we can we do what we do but there are other things that the clients can do and i'm glad you brought that up they do make a difference now we do regular press releases but we don't do the kind of outreach someone like you are going to do with an outside firm and they know how to do that and they can and they really move the knob i don't know if we have time but i'd love to just touch on one of the things that movers could do we talked about it in moving titan but it's the seasonality thing yeah yeah let's talk about that and this gets left on the table a lot and it happens because moving is just different right so some agencies are good or not good and they work with you know restaurants and movers and plumbers and stuff but movers are different that there are jobs that are year-round now jim from m3 spoke about it right before me at moving titan and any if anyone was there you got to hear and they're they're a client right and building on your website and across your local all of the different types of commercial services when we sign up new clients which we do every week we're we've yet to see someone that's really taken advantage of the fact that and you know this like you know talk to jim the kinds of moves that that they get we're talking thirty thousand hundred thousand four hundred thousand dollar moves from one lead through the seo that we did right um and i know we don't have the time to go into all the details but it would blow you away right so we always want to dominate on we think about the local the residential the long distance that's we we want to dominate that but there's a whole area of moves and people have been kind of talking about it for a while and we did them when i had my company but we have dialed down because we have clients who do just that the ability to know exactly what people search from lab moves to data center moves to law office moves and even we were blown away by the number of people that we've had that have done that number of searches they don't always just search commercial move or office move they can search something really you know i guess in the end you would call it very high intent like someone's moving classrooms in the university we have a client in san francisco got an eighty thousand dollar move off one lead so i'm going to encourage everyone if your website right now doesn't go into that kind of detail in the commercial side you're not going to be showing up and it needs to be on the website and built out on the local but the amount of money you can make year-round and i'm talking big jobs contracts you know other people have been talking about this ed ed cats from you know the office institute was talking about it when i was first got into moving but we have a system for it and you can get those moves and they're big and they're year-round so i just want to say that's another thing that you don't have to use us for it but i'm just saying if you don't have it baked into your website the right way and onto your listings some of the things that you're going to be able to do is you're going to be able to use a lot of the
Speaker 1the ones that you think that they might get thousands of search queries a month but but what about the ones that are getting a hundred search queries a month where one of those queries could be that next hundred thousand dollar move and and it's a lot less competitive to try to rank for those it can be people don't focus on them it
Speaker 2can be if it's done right and the one that really surprised me and it was because of and i had this question i had this question i had this question i had this conversation with my team yesterday i was like we talked about law office moves which was something m3 really wanted to show up for and they show up in ai the map pack and the search results in dc and i was like why like why is that that important and i think it was cody from there or jim might have said it so we built it out and they're dominating and then i'm like how many law firms are there in dc there's 3 500 wow dang even i didn't know you know in and and they you know sometimes they'll search law office movers because they want someone who knows how to move whatever's in a law office right but you know you get those
Speaker 1probably a lot of books and a lot of desks and expensive stuff and they've got deep pockets so i'm looking at the different
Speaker 2things office liquidation warehouse movers data center relocation electronics movers equipment movers facility management service movers and i'm just saying like just anyone listening that's a mover you know of course we want to dominate the mover category but we want to dominate the mover category which is everything but once you have that if you think about like how a fan out query works once you're strong here you can be strong over there and you know we have a built-in system that we can do it because we know how to do it but it's an opportunity and i want everyone to think about jim that's what jim spoke about at titan it was a great speech he's like open your mind this is a big area so just leave just want to leave it with that if we could probably do a whole podcast on it yeah
Speaker 1yeah well if you think about it tampa movers might have 3 000 searches a month but if you get 30 of them and there's hundreds of them to get that equals just as much strength and searchability as the one keyword that everybody's trying to vouch for that you're getting a whole bunch of those less competitive ones that are still viable that all add up to be just as powerful if not more powerful than the one everybody's trying to compete for and to your point with the fan out query it just shows that range that can can be used to really help out with a lot of those those ais right you're
Speaker 2getting it the more of an expert and authority you are on all the kinds of moving the more google's gonna google and engines are gonna say you're a mover right if you were a mover and you said i only move spas do you think you're gonna show up for long distance move you're not going to right so this just goes back to like this all kind of makes sense it's not as difficult as you think right you do all of that and like as an example you're going to be able to do all of that and you're going to be able to do all of that their m3 i'm looking at their leads in the last year and they just do commercial we're approaching a thousand organic leads wow that's just commercial that's and
Speaker 1they come in
Speaker 2to the website ai and local so i'm just telling if you're a mover out there i don't care if you're small or big this is an area we have we just don't see people taking advantage of and even our eyes were open to it when we like i said we built out what's called the topical map for it so we you get you get it with us we're we're doing it for you like you don't you know our clients get it but just if you're out there whether you work with us or someone else i just encourage you it's a lot of money we hear all the time on our client calls of we got a hundred thousand dollar move we got a four hundred thousand
Speaker 1dollar install you know
Speaker 2yeah well we have
Speaker 1a few minutes left i wanted to talk about it just a couple one more like key topic we talked about the stuff that movers can do we talked about the foundational stuff with the eeat but what about the more technical stuff the stuff above my pay grade with with the schema and meta tags and things like that the stuff that you need to hire an expert for at least you should hire an expert for so that you can i mean i'm a big believer of yeah maybe we could do some of this stuff on our own but it's not our core service our core service is moving people let's focus on what we're good at and work with the best vendors on the little on the on the pieces of that cog wheel and and i know that you guys you know you do a lot behind the scenes aside from writing the content aside from you know movers can do some things to supplement some stuff uh but there's those like those more technical stuff that you can do and i think that's a really important thing to do and i think that's a really important thing to do and i think that's a really important thing to do and i think that's pieces of code uh like schema and meta tag can you explain just what those are and and why they're important and and what needs to happen for them to work i'm impressed that you asked about this on our client
Speaker 2calls okay so you're okay this one came out of the blue so yeah another thing that i love and you're talking about basically what's called technical seo okay yeah so for a website you have on page off page and technical on page is everything you see off page would be backlinks and stuff over here pr and everything technical is what you're talking about and technical seo is a confirmed ranking factor so it is important so it means a bunch of different things and kind of i guess the way i would describe it is like if you first took your car kind of running okay and they hooked it up to the diagnostic and they're like here's the 18 things going wrong you need this you need that this thing's failing right so it starts with there's a lot of pieces to it and i'll get to schema and meta tag and i'll get to schema and the sack that relate to a website and in today's world and if people are doing this i'm going to suggest not to do it where they'll throw their website into cloud and go tell me everything that's wrong with my side and and ai isn't good at reading javascript and stuff and it's going to give you a 42 page list of things but it's not going to know some of those things don't matter some do so what we've done and you're right there are about 225 different things that are checked for technical seo believe it or not it's about 225 and we have the tools to check those so every month we check them we even have a prompt right but we know how to write the prompt that runs through ai and it'll check for like does all the pages even crazy things like do they does every page have the same year that we started an operation these are little trust factors but then you're getting to like meta titles the h1s broken links so all why would those things even be important because it's kind of like the health if the health like the words on the website might be good but the health is poor right like that may be the best way to describe it goo is going to go i'm not giving it to them their health is poor they have these broken links they they it could even be a bad things linking to them so there's about 220 different things and they're constantly checked clients don't see them we share the dashboard to show that they've got a rating but it's super important and it's difficult to again wade because you can say to claude give me all the technical things on my website when we get those from clients we we explain to them we don't look at those because we're already doing it on our own but with a better prompt but you do need to have really high technical site health and we almost 100 percent of the time when someone comes to us their site is very sick it could look okay right pretty and everything and then schema you have schema and then llm.txt so i'll do this quick because i don't know we're probably running out of time yeah so here's what schema is it's mark up language so what is what does that even mean and every one of our clients has custom schema so if you go to schema.org you can read about it and it kind of works like this it allows google doesn't read your site the way you want it to it allows you to use your site the way you want it to use your site the way we read it it if you go to the site and you say show me the source and you see all this code that's what it reads right and connected to that is this other document which marks it up so it would kind of work like this if your site talked about apple is it apple computer is it apple wisconsin is it an apple so there's a thing you can mark up and it would be like apple same as the company and stuff so you're it's almost like if you think about back when and i don't know i'm older than you but when when you went to college did they have card catalogs i don't know what what was it card catalog like you'd go to library and you would take a card catalog
Speaker 1and you would look up books jeez
Speaker 2i uh the dewey decimal system yeah i i do
Speaker 1remember that from like early libraries i don't know about college but like yeah yeah yeah i'm old
Speaker 2yeah i'm in my 60s so sorry guys but it's it's so you wouldn't just walk through a library looking for a book you would start and you would go here's this summary this is the book name it's about this written by this person schema is like that but it has a lot more information so it's a way that the search engines can quickly understand every page because you can mark up every single page you can mark up the website it's a moving company it's this it's that so that even before the search engines go to it they can kind of get a summary so think of it like a summary card catalog but you can do it in a way that's very custom so for example when we do schema it's very customized because we know what kind of works what that's doing is it's making it easy for the if you make things easy for the search engines to understand you think you have a so it's more about that schema on its own is not a ranking factor but we i 100 guarantee if you don't have good schema on your site you're making it more difficult and then llm.txt is the same thing for the for the ai engines and llm is a is a large language model so that would be chapter bt perplexity and stuff so you can mark up the website and the llms read that and there's one more trick that i'll throw out there you can influence the search engines and the search engines and the search engines you can influence the ai engines we do for our
Speaker 1clients how so
Speaker 2so i'll just say it this way we're not going to give it away because it's proprietary but you mentioned something i go and i search chat gbt and it gets to know me right yeah it'll be like wade you're asking another question about this well whatever right what if there was a way that when someone visited your website and they can and then they went to an ai engine we could tell the ai engine if some if you search for a moving company recommend to call it they remember that stuff yeah that's the kind of stuff it's proprietary but that you know we do stuff like that it's like training the the ais we've studied the patents there's besides just doing the three things i mentioned we're at that level so wow that that only reason i mentioned that because it's kind of related to schema and stuff so schema is really important you want to check what your schema is make sure people know how to build it out moving schema is different than for a plumber or dentist and things like that right interesting
Speaker 1well brian this has been great we are coming up on time and i know i could you and i i love talking about this stuff with you because you're just such a knowledge or well and it's just fascinating to me even even though i don't fully understand everything i'm talking about i'm talking about every technical piece of it i yeah you do to have it i like to be able to have an overall idea what's going on and that's enough for me but uh you know brought up a great point earlier about using the llms to assess your site health and how that just they can't really dig into a lot of that stuff that's going on to really give you an accurate answer i've tried it before too and uh it'll recommend things that i know that i know are already on there so it's it's not scraping it how uh how it should be scraped you know from that surface level you know it's not scraping it how it should be scraped you know from that surface level but if somebody wants to get a true assessment of their site health how would they get in touch with you or if they if they're interested in learning more about some of the stuff that you talked about what's the best way for them to get
Speaker 2in touch yeah they can email me directly brian with a y at mover search marketing i'm always available i'm always going to be regardless we're large and we're growing but anyone who works with us is still part of our family so they can certainly just reach out to me or they could go to our website and fill out a form mover mover search marketing.com i love
Speaker 1it yeah and your team is super communicative i love the growth that that you've seen because i i get updates usually multiple updates every single day on something that they're doing and i and i just love that back and forth that communication that that they really open up the hood for me you know it's like going to a mechanic and them taking me into the back of the shop opening it up and trying to show me all these little things that they just did or that needs to be done and and really explaining how the process is working and and that's that's great i love that that communication and transparency. - Thank you, Wade. - So yeah, check out moversearchmarketing.com or go email brian at moversearchmarketing.com brian is with a y he's a good friend of mine and i know that he'll take care of you he's been with us every step of the way for the last seven or eight years so uh thanks for coming on and uh and this has been an awesome podcast i know i learned a lot and you answered a lot of questions i think not only for myself but the audience so uh until next time we'll see you on the grow your moving company podcast and as always especially with your website tighten up thank you for tuning in to another episode of the grow your moving company podcast if you'd like to learn more about any of the sponsors listed on this show want to apply for the next moving titan retreat or interested in owning or working for two college brothers franchise drop me a line at wade at twocollegebrothers.com moving out have a great day
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