Speaker 1We got to talk about making money with Facebook Muse. I mean, if you are looking for a way to make an internet dollar and you are not playing with personal agents like Muse, I don't really understand. I wanted to come on here and make an episode for people who are looking for arbitrage opportunities to go and use AI to make money. I got to think that using Facebook Muse right now, or Muse, MetaMuse as they're calling it, is probably one of the ways that, you know, to make your first internet dollar might be one of the easier things to do. I haven't seen anyone talk about tactically how you can go and make, say, a million dollars using personal agents yet and what they'd actually do. And when I look at this, when I look at the arbitrage opportunity that exists here, it absolutely blows my mind. And by the way, by the end of this episode, I'm going to explain how it works and how it works, how you can do it, why I think this is a big opportunity, some tips and tricks, some tools you can use, some ideas. But stick with me for some amount of time while I crash out about why this is just an incredible opportunity to make your first internet dollar or make your second internet dollar. Today's episode is brought to you by Brex. My company's been on Brex for a year and a half and I started because I kept hearing companies like Vercel, OpenAI, Anthropic were using Brex and I figured if they're using it, why I shouldn't die. It's been a game changer. The thing that got me is how smooth it is. It's got high limit cards. It's got banking. It's got AI that handles the back office busy work like expense reports, which I don't want to do on its own. It's really just built for this agentic world. If you're building something new, it's time to get Brex. Check it out at brex.com slash solutions slash startups. Link in the description. I recently had a baby. My wife had a baby. We had a baby. And we were looking for a night nurse. And I couldn't find one, really. Went through friends and stuff. Then went and spoke to an agency. The agency basically admitted that they were going through Facebook groups and looking at, say, Miami, New York. And they were looking at, say, Miami, New York. And I was like, that's crazy that I would pay a fee for that when I could use Muse to go and do that in today's day and age. We need to take a step back and realize that you can now use Muse to go and mine Facebook groups, Marketplace, and Instagram. I have no affiliation with Meta. I mean, I even said, you know, I think I even called the name of this product wrong. I called it Facebook Muse. It's Meta Muse. The point is, what they are doing is, in some ways, cannibalizing the billions of users that exist on Facebook groups, Marketplace, and Instagram, and allow you to go and create some sort of, sort of arbitrage. So I think it's just one of the greatest ways to make a business. I think that there's going to be a thousand plus millionaires that are birthed from this era. And I want to talk about, by the end of this episode, we'll talk about how I actually think that you can take one of these small businesses that you start using Meta Muse with and then turn it into something bigger. So let's get into why I think this is such a big opportunity. There's all these buyers here, literally billions, of buyers on the internet. And they're going on to places like Facebook groups, like Marketplace, like Instagram, asking for help. In my case, it was, you know, care for a newborn. And then there's these sellers who are like, I can do this thing, I can do this thing, who needs it? Now, what you need to be thinking about is, if you want to create this side hustle or side business or full-on business, what is a niche? What is a city? What are the rules? And how do you approach? And how do you improve people in this sort of thing? So, by the way, I've got some extra business ideas and some notes I took on how to get the most out of Muse if you want to build a business with it. And I want to give it away. If this episode gets 5,000 likes, comments, and subscribe, so go stop, hit pause, go like, comment, subscribe. If it gets 5,000, I'll include it as a pinned comment on YouTube where you can go and click the link and get it for free. Let's see if it gets there. You know what you got to do. What's going to happen here is, if we're picking night nurses in Orlando, you are asked, all of a sudden, you can start one of those agencies, right? And it's just high margin, right? Because you don't have to hire people to go and through these Facebook groups anymore. You know, Muse is doing the work, and watching everything. Muse is doing all the structure, the matching, the drafting DMs, the calls, and texts, and booking. And we'll get into how it can actually do calls in a second, or in a bit, but it can actually do all those things. And I know that there's people being like, okay, wow, you're just like, you're kind of doing some information arbitrage here. There's no real, you know, there's no business here. There's no value in that. You own the asset. So all of a sudden, Muse is cleaning, like think of this as like dirty data, right? Not everyone who's posting on Marketplace, on groups, on Instagram, is high quality. But Muse is going to actually do the cleaning of the data to basically, you know, put it on a list, and you can use Airtable, Google Sheets, whatever you use, but have a repository of the data where now you have this compounding piece of data of names who have needs, who have prices, who have trust signals that, by the way, eventually you could sell. And I think I want to do a whole other episode on data brokering and this whole idea of what data means and how you can sell it. We're going to probably do another episode on that. So just punt that. We'll get to that in another episode. But you own that asset. That asset is yours. It's yours to keep. And that's worth a lot of money. And that's why I think that there's, you know, thousands of businesses, conservatively speaking even, niches, Times Cities, Night Nurse in Tampa, Furniture in Austin, Plumbers in Phoenix. And for the first time ever, you could clean the data using Muse. Using Muse, right? So it's, you know, by now you've probably seen it, played with it. The fact that I can go and say, hey, I want a list. I want a list of night nurses who are $30 an hour in Montreal, Canada. And it's going to search public data. So it's going to go through public Facebook groups. It's going to go through, you know, if you ask it, it'll go through Instagram. You know, Marketplace is fully public. Now it doesn't go into private groups. So if you do want it to go into, private groups, you do need to join those groups. But you can basically have this as your little agency. Like you've now gone and, you know, incubated an agency that, you know, connects this need with, you know, the need and the demand and the supply. There you go. And that's what this whole thing is. And, you know, I sound old because I've been doing this a long time. I remember when eBay was like first like becoming a thing. eBay was a similar thing too, where it was like this whole new marketplace of, and people made millions of dollars on eBay when, you know, the top people made millions of dollars when they realized like, oh, hey, I just got to figure out what are some unique products that I can go and sell. That marketplace didn't exist. And there's a tremendous amount of value in, you know, connecting the buyer and seller. So I had to come on here and I was just like, how, I know this is like really simple when you break it down like this. Like, oh yeah, there's this, you know, information arbitrage that exists. But there's just tremendous amount of opportunity in this. Like Meta is cannibalizing all these platforms in some way because, you know, you're allowed to use Muse to go and actually do this thing, right? So like here we can see, you know, it's soon $30 Canadian an hour and it just gives me a list of people. So now I have to go and clean this data in the sense of like, is Beatrice actually high quality or, you know, maybe she doesn't have a lot of, experience. So how can I go and do that? And there's a lot of lot of questions around the cleaning of the data um we're going to get into that in a second um but i think the the point is uh each niche and each demand there's going to be a different way there's not like a one-size-fits-all for you to like clean the data like people are going to be asking how you do it there's you know it's going to be at a high level it's going to be about like what do people want what is your icp want and how can i put it in a google drive in an air table in a google sheet such that uh i can actually connect these people so like um if we scroll down here um people are actually giving uh muse a dedicated number by connecting it to bland ai's agent phone plan it's called agent land line no affiliation um but basically it's a non-voice over ip us number with talk and text so you can literally sign up for a bland ai account uh it's i think 15 bucks for agent phone plan all of a sudden your muse agent you can say you can prompt your muse agent get yourself a phone number and call me and all of a sudden your you know incubation your agency is you know you can call people you can have it reach out to people you can have it close sales for you this is this is the state of where we're in today yeah and it'll go it'll draft it and reach out to people and and we can ask it like how did you find these people which groups also can you look on instagram and it's probably gonna say yeah i went on this facebook group right which leads me to by the way a whole other point which is you know what's really undervalued right now like insanely undervalued um well definitely um definitely facebook groups i think there's 1.8 um 1.8 billion monthly active users if i'm if i'm not mistaken so if we're gonna have if you believe that we're gonna have millions of muse agents going and crawling facebook groups why aren't you creating a facebook group right now why aren't you creating a facebook group right now because they're going to be searching those things and by the way whole arbitrage opportunity around buying facebook groups right now now go look go look at the uh terms of service of facebook i'm not sure if that's like how kosher that is so go and go and check that out but you know if you're able to do it and if it is you know uh good by terms they're probably undervalued right now um other thing that's probably really undervalued by now right now is uh you know just you know business pages right facebook facebook business pages that um facebook could crawl i'm sorry that muse can crawl right so you can go and create like miami uh the miami agency for night nurses or the montreal you know night nurse agency undervalued um and then you know ig obviously pages too just pages that you know muse is going to crawl ig niche pages underval is is now undervalued um and i know like how could they be undervalued they're so big right now it's like there's they're undervalued in this personal agent age so let's look um so there were no groups it came from public listing sites um and it's the instagram sweep so it added people on instagram and i'm going to say okay i want you to give me 20 people not people night nurses from facebook groups quality there is highest so um the default that's really interesting so the default is it's not going in in sort of cannibalizing facebook groups right but you can prompt it to go and do that and i'm and i'm finding some of the highest quality uh data is coming from facebook groups um so you know the bigger idea here is yes there's these marketplaces that meta owns that you can go in and grab stuff from but there's also a whole set of other mines or other marketplaces that you can go for so when you have to when you're figuring out what your niche is obviously you want to add other marketplaces but to start there's just so much good stuff facebook groups marketplace instagram uh if you're you know buying and selling services there's there's a stupid amount it's absolutely absurd amount of opportunities that exist right now let's go down here and and see what we got so um the interesting thing about marketplace is it's it's all public so all the data is public so think about you know where is there mispriced or mislabeled listings where they're bad photos or no details things that are sitting for a long time how can you bundle up a bunch of stuff in different locations split it up and resell um go and look for things that are pickup only have muse basically say like what you know oh go and find me pick up only pianos and go and you know bring them together and then ship them pianos bad example because they're heavy um but you know you get the idea right mac minis go go and go and pick up only mac minis um right when you you can have muse basically look at when the prices drop or or relisted because those you know are more willing to take an offer and then you can have muse negotiate on on your on your behalf so um you know and then we talked a little bit about this like instagram so many good places to mine you can mine comments you can mine the bios you can mine stories what i've noticed is you have to tell muse like muse doesn't come up with these ideas themselves you saw it uh in my in my demo like it it it it looked at public data for canadian nanny.ca um probably not the best place to start um and someone actually who's like looking for uh newborn care i i know that that's not a great place uh not the best place to start to start so um you have to go and tell it that and and meta is smart right zuck is smart he's not gonna he's not gonna by default cannibalize marketplace and instagram you got to go and tell him but it's remarkable at how good how good it is um let's go back to um muse it's still okay it's still cooking the other thing i wanted to talk about is uh this kind of how i'm thinking about it is like there's three levels to this whole personal agent um opera you know arbitrage opportunity so the first level is mining so you're finding gold in other people's groups on other people's on marketplace in general on ig um the second level is once you own the list so once you take it off platform and you've cleaned it you've priced it and you create a trusted list you've now created some value and you've created some value and you've created some value of your business and uh the third level is owning the room so owning the facebook group owning a niche ig having marketplace storefronts this is like the natural like progression and i actually think you know what there's actually another level um the other level is and we'll put it here level four um is build technology so once you've you you know you've built an audience here you've got clean data and you understand the workflow it's you know what startup can i build that could automate this end to end and this is like you know building sass this is building agents um vertical agents this is building vertical agents and this is like you know building a business and this is like a harness uh harnesses um if you listen to the startup ideas podcast this podcast you know that um you know kind of obsessed with a lot of that stuff and i'll include more um episodes in the future on how to do that but i think this is why i think if this isn't just a i can make a thousand dollars a month or two thousand dollars a month this is you know a real opportunity to go down the levels learn about a niche learn about uh a workflow start cleaning you know the data building your audience and then building technology that automates that that actually creates a ton of value um in terms of enterprise value now the question you might have is how how do you create an audience from doing this and what's really cool about muse is you can actually go and do um you can actually go and have it like research people on ig and formats on ig and have it starting to help you create content ideas and stuff like that for you um so i would use muse as like your content hub um i might do a whole other episode on uh like carousels and tactical like content stuff um but uh like high level muse is a really good place to go and check out and you know explore instagram see what's working have it like run your account for you um and and that's that's sort of the the four level framework um let's see if muse is ready all right so it's gone in mind the actual group posts it looks at like montreal moms looking for babysitters babysitter needed in montreal west island community montreal montreal cash job filipino caregiver montreal ranked by quality parents right recommendations first i'm not going to go through this but like just by looking at this this seems just really really high quality if i'm looking and think about it right like if you're looking for a night nurse would you be willing to pay someone a few hundred dollars uh success fee if you connect them um in the old you know economic breakdown um like when you had to hire an agency and there's like a team of five people people going and doing all this stuff that thing that might have cost you thousands of dollars but now the cost structure is so much less so you can pass on the savings to the parents um while also making insane insane margins marketplace is you know where muse is is buying and selling things i think there's a ton of opportunity in terms of physical goods buying and selling things this is like your gary b strategy there where he goes into garage shops garage sales and buys and sell things that's not like my what excites me the most i'm more interested in the services component and and that's really mostly in groups so muse hears needs um instagram muse finds people proves they're good watches their life's moments and builds an audience of your own so you own trust and attention there you have it folks this is just my raw thoughts on an incredible opportunity that exists right now i'm not sure how long it's going to take but i'm sure it's going to be a lot of fun last um you know one question that people might have for me is does it have to be muse what about dots what about instinct what about um the other ones and uh personal agent platform has their pros and cons what muse is just extraordinary at is mining facebook groups instagram and marketplace um also you know they're pushing it really heavily right now so in terms of like mainstream adoption they might be number one we'll see um i think that dots is really interesting too um it's it feels like a you know very intelligent uh the models feel really good uh i will say that i upgraded to um the hundred dollar a month plan uh on muse um that i think it go you know i think there's a free plan a hundred and maybe two hundred dollars a month um the difference i think is you get access to a better model i think it's muse wonderful um instead of spark and um you get more tokens so if you actually are serious about doing like you start you start with a free one obviously and you start like earning clients earning money and then as you know as you grow that's when you upgrade but yeah around the um uh who's gonna win this personal agent battle i don't know but i think uh muse has a very you know a very strong horse in the lead and i think with facebook groups marketplace and instagram they are are really good so thank you for listening i hope this got your creative juices flowing um you know i'm happy you spent some time with me i can't wait to see what you build sell grow have fun this is the greatest time in history of your building it just fires me up so i have to come up here and say something um i'll see you in the comments section i read every single comment uh and i'll see you next time later
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