Make Price Irrelevant. (Advanced AI Copywriting)

Okay, I'm gonna show you a marketing method that can get you in trouble. That's not bad. Not legal trouble, but you have to use this with caution and use it with care. Otherwise, you could like upset people and you don't want to do that. And this is important because sometimes good copy is just not enough to do it. For example, you know how people say you've got to sell with emotion and like don't use logic and stuff? That's true sometimes, but not all the time. Let's say you sell something for a hundred bucks. And you're selling to somebody who like makes enough money to where a hundred dollars is not going to change their life. But they're stuck on that hundred bucks. You know it's not a big deal. They know it's not a big deal, but it like for whatever reason, the hundred bucks, they're just stuck on it. So we could try to use as much emotion as we could. We could try to make these giant promises. They're not going to budge. They're stuck on this illogical thing where a hundred dollars is too much. Now what are we going to do? Well, we have to fight logic with logic using closed stacking. And really this is like a nice way of saying we have to make them realize how stupid the objection is. All right, but it only works if the objection truly is stupid. What most marketers do is they make bigger promises and talk louder and all of this stuff and they ultimately end up discounting their stuff. We're not going to do that. Instead, we'll use this little technique. Let's say your thing, like whatever it is, can get them their dream outcome in a year or a month or whatever a reasonable amount of time is. All right. What you want to do is you want to take the price of the thing and then divide it by the amount of days that it takes for them to get the dream outcome legitimately. You know, they don't even be making it up or whatever if it takes me a year. It doesn't matter. All right. So I'll show this to you by using Ojoy as an example. So it's free to try. If you want to keep using it, it's 40 million bucks a month. Great. You're going to get results if you like it and keep using it. Obviously it's going to write good copy for you and you'll easily notice a difference within 30 days. No question. So we'll use that month. We have to do math. That's the last thing we want to do. Instead of the easier to use AI. All right. So I'll give you like the prompt template. Just use the transcripts from this and steal it and then I'll give you a real example prompt. So the prompt template is this. First, I should tell you like get your sales letter that you've already got and paste it into AI and then be like, hey, this is my sales letter for insert thing. It costs insert amount and it helps market get big results and lists like, you know, multiple results that it helps them get then say, will you please write an apples to oranges closed stack for this? Like I said, it costs X dollars. So find out what the daily cost would be if we spread that amount out over X days. Then help me find five or 10 totally trivial and stupid things that they could buy for that daily amount. And then let's come up with different ways of asking them which one they would rather have. The dumb thing they could get for the trivial amount of money that it costs daily or the big result. And we want a lot of those different examples that we can use. And the main purpose of this is to make them realize that it's absolutely silly to be worried about price because price really isn't a big deal, especially when you compare it to the dumb stuff they can spend the money on. All right. So that's your prompt template. So for me, with Ojoe, it's a free trial anyway, but let's just say, yeah, there's no trial. I would say some like this. Here's my sales letter for this software called Ojoe.ai. It's $49 a month that software that helps people use AI to get more customers and more sales consistently and increase their conversions and get more prospects knowing about their business and coming to their business by writing good sales copy and content that actually works. Please help me write an apples to oranges close stack for it. I guess then it costs $49 a month. So we need to take that $49 and you know, the 30 days that are in a month and then figure out what the daily cost would be. Then I want you to help me find like five or 10 stupid things that they could get for whatever that daily cost is. And help me come up with different ways to ask them, hey, what would you rather have this dumb thing that you could buy for the daily cost or the cool result that you can get when you use Ojoe. All right. So that's like the real prompt that I would use. First of all, you'll get your daily amount of $1.61. Right. And then AI can give you some examples of dumb stuff you could get for $1.61. I like to go to Amazon and just see like actual stupid stuff, you know, personally. Just so I know that I'm like finding things and it's also kind of fun. So I did it. All right. So if I were to use this close stack, I would use it after I've already presented like all the cool copy and everything and I might put it in a PS or in a follow up email or both. And then my copy might read something like, Oh, joy is $49 a month. Now if you break that down and let's just say a month is 30 days, that's a dollar and 61 cents per day. Now I just looked to see what you can get for a dollar and 61 cents. And here's what I found. You can get a 3.4 ounce pack of Jello pudding, pistachio flavored. Which would you rather have? Questionable small pack of Jello pudding powder? Or would you like to finally have sales copy that actually brings in customers and doesn't cost you money and doesn't waste your ad spend. Say what we're doing is we're not making about 49 bucks anymore. We're making that like okay dude. This is clearly not the price is you can get a pack of Jello pudding. Seriously, I really found that on Amazon or you can actually get freaking sales copy that works. Which one would you rather have? So like psychologically we're using logic now. We're not really using emotion because they're thinking they're using logic when they're stuck on the price point. But we got to like logically demonstrate to them how silly that belief is. And you use like multiple examples. So another thing I found was a mini stick travel size stick of the odorant which was like under a dollar 61. So I could be like you know I also found that you could get a travel size stick of the odorant for a dollar 61 because why you know just stick your regular to the odorant in your suitcase. We need to get a weird travel size one. So which is more important to you. A strange portable deodorant thingy or an email sequence that actually gets abandoned cart people to come back and finish their order. Which would you rather have another bit of clutter and another thing to keep up with or would you rather have like social media content that people actually pay attention to and that brings you business. See what I mean? It's logic and it's breaking their pattern of being fixated on the price. Now depending on what the daily cost is you can even break it down to hourly. So I did the unthinkable and used the calculator and found out that if we break a dollar 61 down to an hourly amount it's seven cents an hour. So you can actually be like look but dollar in 61 cents breaks down on a daily basis to seven cents an hour. Now I'm going to ask you a question is your time worth more than seven cents an hour? If not then I understand by all means don't use this software continue struggling to write copy and you know let's keep that seven cents but if your time's worth more than seven cents an hour doesn't it make sense to go ahead and just do this now and get copy that converts and not have to spend hours staring at the blank page and not have to like deal with making less money and stuff. Obviously so click here to order. You got it. You get it right so that's number one you know it's a fun one it's cool as long as you're friendly about it but the next one is where you gotta be cool and don't get in trouble with this. Again there's nothing shady that you're doing but you can come across as being unkind and we don't want to do that we don't want to be hurtful to anybody and we're going to use one of the most psychologically manipulative things ever which is to challenge their very identity and the reason why this is so effective is like guy feeling this bad teaching this but whenever someone says that they have a certain identity I'm a good dad or whatever and then somebody points out behavior that is not congruent with that identity that I have given myself it's gonna mess me up and it's same for everybody so like you know if you say you're an honest person then how could you possibly do this this and this it doesn't add up and then there it's my identity's messed up I have to fix this immediately so that's what we're doing we just would be cool about it all right so don't use this for evil or anything let me give you an example we'll stick with Ojoy okay so I guess before we do this prompt we need to know a couple things like number one what is their self identity as it relates to the stuff you're selling so I suppose one way of looking at it is to say okay we want to challenge their stated identity their self-proclaimed identity as filling the blanks by the fact that they're unwilling to quote unquote risk this daily amount so here are the things that are typically associated with someone who is a blank you know business owner athlete or whatever and these are the outcomes that they usually get no matter what skill level they are for athletes it could be you know they practice they exercise they eat right they sleep right they I don't really know because I'm obviously not an athlete but you get it So you can just list all the things that they do, and then AI will help you come up with ways to challenge it. And another thing that you might wanna do before, like going into this particular prompt, I will eventually give you, is read all the stuff that they don't want. Like for, I don't know, again, with athletes, I suppose they don't wanna lose, they don't wanna be humiliated, they don't wanna put in all of this work for nothing. Then you also might wanna know what they want to achieve. So for parenting, you know, the stuff that they strive for is like, okay, you want your children to be healthy, you want them to be happy, you want them to be well adjusted, you want them to feel loved, you want them to feel safe, but you want them to be self-sufficient, etc. That one's way easier, but you get it, right? So you know the stuff they don't want, the stuff that they do want, we know our little trivial amount, and we know their stated identity, all right? So now we can say a prompt like this, I need help writing a closed stack that challenges their identity as a blank parent, whatever, because they're unwilling to risk daily price, a dollar 61 per day, let's say. And we want to make a very logical argument that clearly, if they were truly a blank, their self-proclaimed identity, they would not worry about this trivial amount of money. And these are the things they want, list the stuff they want, like well adjusted children, they want their children to feel safe, they want to be well adjusted, they want them to be independent, kind, honest, good people, happy, healthy, and so forth. So that's what they want. Here's the stuff that they don't want, just obedient children, disrespectful children, children that aren't aware of their own situations that are vulnerable to like, you know, bad guys and stuff, they don't want their children to be all hopped up on the reaper or anything like that, listen to the jazz music, you know, and their current problems are, they're worried about their kids, they feel guilty, 'cause they're not spending enough time with them, or the kids aren't getting good grades, or the kids are not listening to them, or whatever it is, I don't know, I have perfect children, so I'm very lucky. And ultimately, what we want to do is create just an argument that's like, okay, you say you're a good parent, but how would you possibly be a good parent, if you're not willing to spend a dollar 61 to get all this good stuff, and clearly all this bad stuff is important to you, because you're not even willing to spend a dollar 61 on it, and you say that you want to get rid of these problems that you're facing, but obviously you must not, because you're not willing to spend a dollar 61 on them, so how could you even call yourself a good parent if you're not willing to do even the simplest basic things? We want to say that a lot nicer, all right, but that's kind of where we're going. So if you want to just copy the entire part of these transcripts into AI, it's really hard to do a generic version of this, but you're gonna say, hey, do this, but for my stuff, and if you're using Ojoy, it'll work, all right? So I'll tell you what I told Ojoy, and then I'll tell you what it said, all right? So when I told him, I was like, I gotta read, I can't remember this, and I have to read from my monitor here. Can we add another type of close stack that challenges their identity as business owners? You say you have a business, you can't risk $1.61 as your business failing that much that you're worried about $1.61. Hell, you don't even have to risk $1.61 'cause you can try ever free. Maybe it's not about the money, maybe you've just gotten used to stuff not working, used to bad conversions, used to not making any money, or have you just given up? Are you so uncommitted to growing your business that you're not even willing to risk $1.61 sense to get good sales copy and to finally start selling stuff consistently? Or maybe you've just gotten used to it. And maybe that's why you're struggling because you've just gotten used to low conversions. You've gotten used to being ignored on social media. You've gotten used to running ads and not making any money. You've gotten used to your friends laughing at you behind your back. That's what I told Ojoy, right? So that's like a little harsh, but Ojoy will write it nicer. So I actually have, and I'll read it to you. So we're gonna have to like look, look away from the camera. Maybe you don't really have a business. Maybe you're just pretending to be an entrepreneur. Maybe this whole thing's a hobby. Hey, that's cool. If that's it, then please don't try it. No point in wasting time, but if you really do have a business, then it doesn't make sense that you would worry about $1.61. Actually, it doesn't even make sense that you would be reading this. Maybe you don't believe in your own product. Maybe you're worried that if you actually do start getting sales, then now you're gonna have to deliver on your promises and you're afraid that you won't be able to. Maybe you're worried that people will find out that you're not as good as you say you are. And if that's the case, then that's actually understandable. Everyone goes through that. It's called Imposter Syndrome. It's normal. And Ojoy can help you with that. Here's what's gonna happen. Either A, you'll get sales and you'll fulfill on your services and you'll discover that everything was fine. And you were actually worried about nothing. And that's probably going to be the case or it's possible that you'll get sales and you'll need to deliver and you'll discover that you need to level up your game. And if that's the case, all you gotta do is level up your game. It's not that bad. Because really both of those scenarios are fine. So if that's what's holding you back because we both know it's not in the dollar and 61 cents, then that's understandable. But maybe it's something deeper. Maybe you're afraid of success, which sound strange, at least on the surface. But if you start doing well, then what do people start expecting you to always do well and always maintain that same level of success? And if that's the case, that's understandable too. That's a legitimate fear. I've been there myself. It's a lot of pressure that we can put on ourselves because it's like you don't want to let anybody down. So yeah, I get it. I've been there. But here's what I've learned. As a general rule, being successful is better than not being successful. It's really as simple as that. So if that's the root cause of it, then again, it's time just to quit worrying about that and let's move forward. But maybe it's something else. Maybe it really is about the money. And if that's the case, I mean, if you legitimately can't swing a dollar and 61 cents per day, then please don't get it. I don't want to take your last dollar and 61 cents. Good Lord. Because if you legitimately can't come up with a dollar and 61 cents, and I both know you've gotten much bigger problems than your sales copy or whatever. But if none of that sounds like you, then go ahead and give this a try. So you see how that's way nicer? We put a little bit of teeth into it at the end, but we are still nice about it. So everything was nice. We weren't like, you're a dummy. So you want to make sure that you do it properly, which again is why it's strongly suggest you just take these transcripts, pop them into the hood when you're like, "Hey, I want to do the same thing this dude did, but with my stuff, here's what my stuff is. Here's how much it costs. That'll be a lot easier than trying to do it on your own." But generally speaking, if you challenge someone's identity that they have given themselves and you point out that what they're doing is not congruent and you just use them logic. And you logically draw a case that, "Hey, what you're doing "is not congruent with who you say you are." Then they will do damn there everything possible to defend their position. They'll be like, "No, I am who I say." And you'll sell more stuff. You won't close everybody, obviously, but it was more than if you didn't do it, just make sure you're nice about it. Don't be mean to anybody. Well, you don't want to do that. The easiest thing you could do, I know, is like a big commercial for Ojoe, but seriously, this is what Ojoe was made for. Just take the transcripts and slap the transcripts of this video in there and we're like, "Hey, what's this dude talking about?" Figure out how I can use the Apple's Orn just price comparison with my thing and then figure out how I can use the identity challenge with my thing. And this is perfect to use at the end of a sales letter in your PS. It's perfect to use after you've done like the big pitch and the value stack and everything. In a webinar, it's perfect to use in a phone sale. If you have good rapport with the person and like you're nice about it, you have good tonality, it's really good to use in an email sequence, especially someone started to order and they didn't, but please be nice about it and don't deliberately be hurtful. And none of this will work if what you're selling is no good. There's nothing can save you. Just don't bother with it. If you're selling crap and selling empty promises or whatever, obviously this doesn't apply. If you got good stuff, this will help you sell more. So hopefully you found this helpful if you did. Tell all your friends and you'll never guess what my suggestion would be. Let's see, what could you try for free that might help you implement what we've discussed today? I don't know. No clue, but it'll come to me eventually. I don't know. Definitely not. I'll join.ai. Yeah, you get it. All right, thanks for paying attention. I hope this was helpful till you try it. Seriously, it's fine. and it'll help you sell more stuff and especially. Thank you to Dan Kennedy because I got the apples to Orange's idea from him years ago. So thank you, Dan, for that and everything else. All right, Joe, take it easy.