Maia Josebachvili on Stripe’s Agentic Commerce Playbook

I imagine all of us are starting to change our behaviors in some way, shape, or form. You know, I'm a big runner, and I decided this was the year I get new running sneakers. As a side note, when I find something I like, I buy like 10 of them, so they last me a long time. So it was time to, you know, go for new ones. And the first thing I did was go into an LLM and ask, like, what are the best running sneakers these days? We just got a puppy. We didn't know what to buy, so my husband went on and said, "What are all the things you need for a puppy?" And here's our list. So I think we're all just seeing consumer behavior shift. And none of us are going to be able to predict that timeline, but brands are seeing this. They're seeing traffic go up, and, you know, absolute numbers still not huge, but the trajectory is there. And so I think everyone realizes that you have to prepare for this new channel and this new wave of commerce. Welcome to the Retail Genetic Podcast, where we explore the intersection of retail. E-commerce and AI agents, which we call "Retail Genetic". Our mission is simple. We are shining a bright light on the new agentic AI shopping mega-trend, which will disrupt the trillion-dollar digital retail market. The stakes are high. Google. Open AI. Microsoft. Herplexity. Amazon. Apple. Meta and Anthropic are all fighting to be the consumer AI shopping agent winner. There are going to be some tough decisions for online brands and retailers to make. What happens to check out? How should payments work? Could you continue to invest in retail media networks? What does the world look like when over half of your traffic is not from humans, but from AI agents? These existential questions are the tip of the iceberg on this podcast we're talking to industry experts, analysts and influencers to get answers to these questions. Identify trends and best practices. This is Retail Genetic, your podcast partner in navigating our AI shopping agent future, and now here's your host, Scott Wingo. Welcome to the Retail Genetic podcast. My guest today is Maya J, the AI Chief Revenue Officer of Stripe. In this conversation, we talk about Maya's background before Stripe, and what being the AI-CRO at Stripe entails. It's actually more than I guessed. Then we jump right into the discussion, and Maya helps clarify some confusion around Stripe's definition of a Genetic Commerce that's caused me to get in several LinkedIn battles. From there, we talk about the big four Stripe initiatives that were announced in the last year. Those are number one, ChatTBT Instant Checkout, based on the Genetic Commerce Protocol or ACP. Number two, shared payment tokens, they call an SPTs at Stripe. Then number three, the Agentic Commerce Suite, which is ACS, and most recently, the Thursday before NFR, NRF, Microsoft and Stripe announced a big announcement, the Co-Pilot Checkout, where we're finally bringing what I call level three, buying to the Co-Pilot ecosystem. That is in partnership with Stripe and Microsoft, and is based on the same ACP protocol that ChatTBT Instant Checkouts using, which I find interesting. We talk about all that, and more. At the end, we talk about what Maya's hearing from merchants, their customer feedback group, and where she sees Agentic Commerce going by 2030. This is an amazing discussion with one of the companies at the very forefront of Agentic Commerce. I hope you enjoy it as much as I did. Maya J, welcome to the Retail Genetic Podcast. Excited to have you. You are the CRO, the AI CRO of Stripe. Hello. Thanks for having me. Very excited to be here. Yeah. Let's -- you and I get to chat in the green room, so I'm a little bit of your backstory, but let's pull the audience in. Let's -- tell us your career leading up to when you came to Stripe. I've been working in e-commerce for, I'd say, over two decades at this point. If you actually think e-commerce has been around for that long. So I've been at Stripe for the last seven years, like you said, currently as the chief revenue officer of the AI business. But before that, I was actually a GM of our enterprise business, which it's been really helpful to have both lenses as I'm sitting in this seat today. And I actually started my career way back when, in tech, as a founder and CEO of a travel e-commerce company, right when I think, you know, the industry was really getting started just before Stripe. So I had to go through the whole, you know, painful integration of a shopping cart back then. And I ended up selling that business to living social and was really focused on, you know, local e-commerce, travel, cool experiences. So that's been the sort of major career. I've had a couple of little side things as well. I had a stint as a pro skydiver that I tried to throw in there. So I still feel like, you know, I'm a little bit cool. So you love to take risk, but you've decided to do that inside of a bigger corporate entity. So it's not quite as, not quite as crazy. Yeah. Yeah. I'm trying to stay on the edge. Yeah. Yeah. It's, you know, joining a company like Stripe, I'm sure it's a big company. I know how like many people you all have, but the, you guys have definitely not fallen into the innovator's dilemma. You're constantly on the front end of things, which is exciting to see. And we'll, we'll get into that because you're just an out some pretty big news that is awesome. And then so the GM, so of enterprise, I imagine enterprise at Stripe is customers that do over a certain volume. And I think in the payments world, I've always heard T PV is that the, the total payment volume is that kind of like how you think about size in your role. Yep. Payment volume. And, you know, usually spread into two categories. There's what we would think about as the digital natives and more traditional enterprises. And we really focused on both of those. What made you go from that role to taking this role? Well, like we just talked about, right? I like being on the edge and it's just so clear that AI is impacting and changing everything we do from both the, you know, AI startups to the larger, more established AI companies to all the other enterprises who are on their own AI journeys. And so I just, I couldn't not jump into what I think is going to be the future for, you know, all of us. Cool. So you're the tip of the spear going out and meeting with clients and potential clients and helping answer questions about what is Stripe doing in a, you know, I think the broader AI, but the one we're most interested in is agentic commerce. Is there, I guess one question is what, what is tucked in under AI at Stripe? Is it just this agentic commerce or is there something I'm missing in there? We think about really four major areas. So the first one is we're the skeletal system for the fastest growing AI companies. So we provide the economic infrastructure for, you know, say payments, billing, checkout. And we help these companies scale globally with what honestly is often very lean teams. So think this is from open AI in Anthropic to more recent companies like HRSA or Manus perplexity. Basically, every forch, every Forbes AI 50 company that monetizes does so with Stripe. So that's one but the second bucket is we put AI to use across the whole payments life cycle and across our product suite to help solving user problems. So using AI to maximize revenue conversion cost reduced fraud. That's number two. Number three is we're making Stripe work natively inside the AI dev tools and coding platforms where millions of builders are in. And so you think you're in for sale or replicate or lovable and you want to create something new and monetize. We help make that a seamless experience. And then of course, agentic commerce, which is probably why we're here. I wouldn't have thought of all four of those. That's a really cool. Imagine AI is really helpful. I could probably do an hour on each of those, but I'll try to resist. Okay. And I'm sure that by the way, it'll be like two more, three more that we can't even think of today. Yeah. One question before we get in. I noticed it in our F that replete and I think it's for sale have a presence there. And I thought that was really interesting. So so in our F has been this like sleepy show. I'm sure Stripe went because you guys are in payments, but it was kind of sleepy point to sale kind of thing. And like you'd be like, see our exciting new grocery scanner. And as any commerce guys, I was like, this is okay. I'm going to hang out in the digital aisle in the back of the booths. This year, it seems like everyone is announcing something at NRF. And I noticed those guys are there, which is you wouldn't think of it. But a lot of people are building their front-ends with those systems now, which is pretty wild that that that it's they're starting to get verticalized into our world. Absolutely. It's really incredible how fast someone can spin something up. I mean, again, I go back to I started in my first ecommerce company in 2008. And the whole process of standing up a storefront, creating skews, getting an actual shopping cart was so painful and took months and months. And now you can do it in an afternoon and get something up and live. So it's really interesting to see how things are evolving. Yeah. My first question is a weird one. But I have you here. So I'm going to I'm going to go to the source. I get in these weird LinkedIn battles with people. And the reason I get drawn into them is they basically say, I don't they'll say agentic commerce is a hallucination or a mirage is kind of like the famous thing they say. And I want to understand the argument because I'm so in on it, I'm like, what am I missing? And as I dig into it, what it always comes back down to is the definition of agentic commerce. And they latch on, I don't know where this came from, but they always attribute it to stripe. And they say, well, according to stripe, agentic commerce is, and then they go to this long spiel. But at the end, they're like, and it's totally automated. And I've taken the view that we'll get there. It's more of a journey. That's the destination. We've got a long journey to get there because the consumer obviously isn't going to start there. Like, we didn't start. You've been in the commerce of 20 years. I remember on eBay, there wasn't even like the ability to pay for things because people didn't trust paying online. You know, it's taken a while. Now we've had all that behind us and we'll get there pretty quick, I think. But do you, so I guess the question with that context is, is that stripe's current definition of agentic commerce? Or like, what is the, what's the Maya J interpretation of that? Yeah. I'm going to avoid your LinkedIn battles. That sounds, that sounds strong. I'm going to, now I'm going to draw you into them though. I'm going to be like, at Maya J. Help. I promise I won't do that. I'm going to skip that part of it. But when we talk about agentic commerce, well, maybe take a step back. If really, maybe, like you said, there's a spectrum. There's on one end, you've got autonomous agents completing purchases on behalf of consumers by navigating emerging sites and like super autonomously. And I think that's what those folks are talking to. The second one, or maybe just again, on the spectrum, is humans making purchases within AI applications such as a chat interface. Now, the industry tends to use the term agentic commerce to really cover both approaches. And again, our job is to build the most merchant-friendly infrastructure and help companies thrive in the agentic commerce era. So because the industry is using that term, we're using that term as well to talk about the broader umbrella. So there are startups who are doing the full, you know, hands-free autonomous approach, and we need power that with striped issuing where a company can create a virtual card with some card rails to allow the transactions safely. But I agree with you. I think the real pull right now from brands and retailers is really about the buying experience within a chat interface. And so that's where, at least today, we're really currently investing most of our resources. >> Well, I had to hear what you agree with me, so now we can end the podcast from now. >> I agree. >> So you guys in the last 12 months, it's been kind of amazing. You've had just like this, I would almost call it shock and awe, like the things you guys have released. You're obviously leaning in. And maybe let's go back to then, what happened at Stripe? And I'm guessing it must have been in 2024 because, you know, in our world, things don't just kind of come out in a day. But somewhere in the past, someone at Stripe decided this is really strategic and important. Do you have any, like, where their signals you guys saw or were like people asking you for it, even back then, or like, you know, now it's, today it's more obvious it's going to be a thing. Then, you know, I was the only person writing a little sub-stack about this and now, then right around that time frame, like early last year, you guys in 25, you guys started announcing stuff and have really been rolling with it. What was the genesis? >> I'd say that with every distribution shift, we've always really been looking around corner. So, you know, you and I in the green room were talking earlier about the rise of marketplaces when that was still really nascent. We were right at the forefront there with platforms and marketplaces really powering them and we now power a huge percentage of the world's platforms and marketplaces. Same with the big shift from offline to online. Again, I was talking about me starting any commerce company and how much work it was. And then Stripe comes out and we say seven lines of code and you can start selling online. And so, I don't know that anything really different happened this time. Our job is to build the most merchant-friendly infrastructure. And, you know, part of that is building economic infrastructure for AI. So as we're having conversations with AI companies and with our users who are navigating their own journey, it just became very clear that this is going to be an important distribution channel and we need to help our users prepare for it. >> Got it. Cool. Well, there's four big topics I want to go into. And, you know, the biggest one from last year was obviously instant checkout in ACP, which was amazing. And then the second one is this whole shared payment token kind of concept that you guys are really deep into. And the third one is the agentic commerce suite, which came out just in December. So that's pretty current. And I thought that's what we would be talking about mostly because in our world currency is king, our most recency is king. But then you kind of snuck another one in there. So here we are in January, also the frequency of your updates is going from kind of like every other month to monthly to like, you know, right on top of each other. So 26 is going to be crazy, I can already tell. So now you guys in Microsoft just yesterday, when we're recording this, announce co-pilot check out. So let's start with that one. So tell us about, you know, Stripes role, how that's going to work. And also, you know, a lot of the merchant type folks listen to this pod and they're going to want to know their more question when I talk about these things is like, where do we sign up? So being the cereal, I have a feeling you know the answer to that one. Call my a J. So on the co-pilot experience, as we know, a lot of shopping conversations are starting to happen. They happen in these chat experiences. So one of conversation inside co-pilot leads to a shopping experience. What happens is a strike powered checkout appears natively within that chat. And Stripe takes care of the payments, the checkout on the fraud. And then co-pilot users in the U.S. will be able to buy products from today, its Etsy businesses and retailers like Urban Outfitters and Anthropology all without leaving the chat. And we're working together very closely on bringing more merchants on through our debt to commerce suite. So it's going to be exciting to see that grow and you've got some retailers on there. If some of the folks listening and watching want to sign up, where do they go to learn more and to sign up to be on the co-pilot check out? First of all, we're really grateful for all the partnership we're getting from those brands. So all major AI companies, brands and retailers are turning to Stripe to enable it into commerce. And we have a wait list that we monitor very, very early. So if you just go to our docs pages, it's very easy to find there. And as time goes on, we're going to be increasing capacity again in partnership with co-pilot. So just look for the wait list within our docs page. Well, and this kind of I'm kind of bouncing around, but this is also built on the ACP protocol agent at Commerce Protocol. And this is really innovative because it's counterintuitive in the in the old payments world. It was very closed and locked down and proprietary. But this open standard is really wild because now we have two systems built on it. So we've got the instant checkout from chat to BT and now co-pilot checkout is on there. So that's two companies that work well together already. But presumably, I've talked to agent builders that are trying to build agent, you know, the vertical agents on ACP. So that standard is really amazing. And then the other thing that's interesting, even though Stripe created it, and certainly you're, you know, because you created it, you have obviously a deep insights into how it works. It's open for other PSP. So you can, you know, you can plug in if someone's like really tied to a PSP that isn't Stripe. It's designed such a way that they can plug in as well. Absolutely. That was a really important design principle from the very beginning. Again, we're trying to build the most merchant friendly infrastructure and really help the whole industry move forward. So it was intentionally designed as an open spec from the beginning. And we have different AI agents who can use it. We absolutely have different PSPs who, you know, have already endorsed and are leaning in. So I think, again, if you think about what's best for the industry and what's best for our merchants, it is that you can have one infrastructure, one spec that works across the ecosystem. So that's just a really important part of all of this. Cool. Are there any exciting new ones coming out in '26 you want to give us a scoop on? Yes. And my comms team would not be happy with me, so we should have conversation. Yeah, I imagine you guys just have them lined up like aircraft ready to land at a landing strip. I'm sure it's very busy around there. Let's go back one step to the agentic commerce suite. Give us kind of your view of the word suite implies there's a lot of it has capabilities. Now, I'm pretty familiar with that. I want to hear your words of what are some of the pieces of that and what are you hearing from merchants about, you know, where is it resonating with them? With the agentic commerce suite, merchants can use Stripe 2. Then make their products discoverable to AI agents to handle the checkout the payments and the fraud protection, which is going to be increasingly important as this whole industry grows. And then three, ultimately pick which AI agents that they want to sell through the Stripe dashboard. So the idea is you get to do the work once and it's not even that much work, honestly. It's been really inspiring to see the implementation timeline, timelines get shorter and shorter. So you do the work once and then you get access to the broader ecosystem, because we're very, very, very committed to making sure that Stripe is the fastest way in the fastest on-ramp to get live on agentic commerce. Okay. So I sign up presumably and I say, "Hey, I'm really interested in this. Here's my products." And then, you know, I turn on discoverability. So now, any agent I enable can see my products. Is that kind of. So it's like, I the merchant, I'm in a control panel and I can kind of control what's going on there. And then you have these agents, let's say Copilot's one of them and you can say, "Okay. Now you can or is it like a request?" So someone comes in and says, "Hey, this agent would love to sell your products. Do you agree?" Or is that kind of stuff ironed out yet or is still early? So, some of it is future vision, but what I would say is today, there's basically two ways that you can have your products be discoverable through product feed. We can connect with your product directly, product feed directly and feed that to the AI agents or we also have integrations with eight and growing different syndicators and we can send your products through that way. So that's from how the products get connected. There's a question of how do you officially onboard onto the AI agents. We have visions for this to be fully self-serve in the future. Today, again, it's still a process where you have to get onboarded with the agent as well and that's where if you come to the wait list, we're looking at it regularly and more options will be available soon. One of the things, my audience is like a pretty large percent payment people, so they'll be bored by this question. And then a lot of them are on, they work for retailers and brands, but they're more on the marketing team and we hear this word token a lot, but I'd love to hear because you're out there on the front lines, we talked about the third offering, which is this whole tokenization and now there's these vaults and things. Walk us through like how, I'm sure you get a lot of questions on this. How do you explain this tokenization and what this means for enabling all these things? One of the pieces when you mentioned a bunch of the launches we had is the shared payment token. So we take a step back problem statement is you've got agents don't want to build all the payment infrastructure that we've all, you know, that we've been building for the last decade and really importantly, one of the things we hear from Riches all the time is that it's really important that they maintain control and act as the merchant record. And so we wanted to make that process very seamless where a consumer can input their information into the AI agent and we can pass that securely to the merchant and the merchant can process it and make that all very smooth, very secure. And so that's where the shared payment token came from is we create a wrapper and are able to pass that securely to the merchant so they can maintain, stay merchant record and maintain control. Yeah, that's that's kind of the, I know that the the co-pilot checkout has this, but when you guys launched ACP and instant checkout, having been in marketplaces for so long, everyone's wanted a merchant of record checkout, but we didn't have the, you know, I don't know if if Stripe just, you know, the innovations that you guys have made around all this payment tokens and then having the vault and all these things have opened that up and that's huge because everyone's wanted that. And you know, when you say, it's an important signal that when you guys say you want to be merchant friendly, a lot of people pay lip service to that, but like actually building the checkout so that it is merchant friendly is pretty amazing. You must, I guess my question is, do you get a lot of feedback that people are excited about that when you're out? I'd say we obsess over what it takes for businesses to thrive in the agentic era without giving up control. That's what we hear from our merchants time and time again. And so as we were co-designing the ACP spec and as we've been building out agentic commerce suite and partnering with all the AI agents, because again, if we go back to the first part of the conversation around, you know, the different components of our job, these are all our partners also beyond just agentic commerce, but just within their own economic infrastructure. This was one of the most important points that we wanted to land with everybody in the ecosystem. So the fact that merchants can be merchant of record and they have control is honestly one of the most important things and something I'm really glad is where we landed. How long have you been in your current role? I should have asked that at this top. I suppose officially we made this my job. I call it early 2025. Okay. So you were there for the big roll out of the chat to be teed and sent check out. Yeah. So that must have been exciting, that's the thing that's been out the longest, what's the reaction? You know, so I'd say last summer, we have our customer advisory board where we bring together 20 of our largest most strategic customers and really use them as a sounding board and two-way conversation about what to build. Last summer, we were, of course, talking about agentic commerce, but the general sentiment I heard from our customers there and plus, you know, as my role as GM of the enterprise business was a lot of way to see some skepticism concerns even I would go so far as to say. You fast forward to now six months ago and we just had our customer advisory board again last fall and this was after the the roll out and the sentiment is totally different. 19 out of 20 of our customers all said they are leaning into agentic, they have executive sponsor, they have resources dedicated, now, you know, how much and where this is from experimental to full, you know, full investment varies, but it really helped paint a picture of what this could be. And I give a lot of credit to open AI and to the first merchants, you know, of Etsy and the retailers there, then you saw Walmart, one of the world's largest retailers jumping on, like I think they really set the tone for where this industry is going to go. I was talking to a brand earlier, I don't usually dress up this fancy, this is fancy for me. The, and they were saying what's really got them, there's a there's a pull, which is like the excitement of a new thing, but unlike, and that was always why people would want to sell on Amazon or whatever back in the old days. And now they did point out that because Google is basically moving to kind of a zero click model, it's creating a push as well, because they've, they've, everyone's got a hole to fill now because they're, they're losing a lot of organic traffic, and then some inorganic, some of the paid traffic is also declining, because Google's choosing to, you know, convert that to answers versus clicks. So does that come up with customers? Do you think that was a factor or? Yeah, absolutely. You know, and I think just probably for folks listening, I imagine all of us are starting to change our behaviors in some way, shape, or form, you know, I'm, I'm a big runner. And I decided this was the year I get new running sneakers as a side note, when I find something I like, I buy like 10 of them, so they last me a long time. And the first thing I did was go into an LLM and ask like, what are the best running sneakers these days? We just got a puppy. We didn't know what to buy. So my husband went on and said, what are all the things you need for a puppy? And here's our list. They're seeing traffic go up. And, you know, absolute numbers, still not huge, but the trajectory is there. And so I think everyone realizes that you have to prepare for this new channel and this new way of commerce. Yeah, one, one ask you can take back to the team for me is I would love to see you guys and are the, you know, talking about some of the data that you're seeing in an aggregate gated, not specific way. I think Stripe does that for other industries. I've seen some kind of quarterly reports you guys put out. Would love to see you guys like have an agent to slice of that. So, and you can, if you want to launch it, you can preview it on our show. So, yeah, we'll make a red carpet for that. So you're out there talking to merchants, which are our people in the jump to commerce, which are also talking to builders. If we take all the people you talk to and boil it down to kind of like the merchants and the people building an agent to commerce that slice, what are, what are some of the topics that are coming up? Like, what are the most frequently asked questions Maya, Jay has to tackle when she's out there, you know, helping educate folks on things. Maybe the first thing I'd say is this is coming up in basically every conversation and board room. Just two weeks ago, I was with the COO of a major retailer and he was telling me that every time there's a new announcement with a brand and an AI platform, he gets a phone call from the board asking what's going on and what do they know. So maybe the trend number one is just like this is really top of mind for people. Number two sort of related to that is everyone's experimenting, right. I made that or everyone is at least experimenting. I gave you that stat about our customer advisory board, but I would say in November and December, I probably talked every week to at least two to three C suite members of Fortune 50, Fortune 100 retailers. And they're all again on different parts of the spectrum, but everyone is at least experimenting if not making this a really important pillar of their 2026 strategy. So so you mentioned like in the summer one, there were some concerns, you know, we, there's a lot of scare articles out there that are like, you know, I read a headline that was like, you know, will the bot, you know, kind of put its hand in your wallet or, you know, they're, you know, you know, the press loves to sensationalize some of the downsides of these things. Are those, do those come up in conversations at this point or, you know, maybe like the second conversation? The first one's probably like, tell me about the opportunity and what do I say to my board member. But what are, what are some of the, the, that second level types of questions that you get? Fraud in the agentic era is definitely top of mind for people. You know, there are questions about what happens. And this is why this goes back to, you know, our autonomous versus, you know, AI assisted for now. Commerce really comes into play. So so people, Fraud is definitely the top of mind. What we're doing is we're adapting our existing products to support and help merchants thrive in the agentic era. So radar, which is our, you know, Stripes Fraud Protection product is now expanding for AI like commerce. So what we're doing is making sure that legitimate agents are acting for real users get through while the malicious automation gets blocked. We have link, which is Stripes Consumer Wallet with 200 million users is going to preserve buyer identity and purchase history across AI agents, which is going to be super valuable. And again, help in the trust layer here. So the, the fraud and the concerns is definitely top of mind for people, which is why we're leaning in really heavily here. And SPTs, you know, the shared payment tokens will also have fraud signals as well. Ooh, I didn't know we should call them SPTs. I learned a new acronym. SPTs? I know. We have to be careful with all the acronyms, ACS AP. Use your SPTs on your ACP. Exactly. While using ACS. Yeah, there's, so there's, there's several kind of pontificators out and it's interesting. Early on, it was some of the payment folks saying, this is going to be huge. And then, so like maybe Q1 last year. And then I saw some of the Wall Street folks come out and say, this is going to be pretty big. So Morgan Stanley came out with this like massive report. And they basically, everyone seems to be gravitating towards two different things. One of them is, we think this will be a certain percent of e-commerce by 2030 seems to be the number everyone's landing on. And everyone's putting, I've heard like 20 to 25%, maybe with a high of 30. That's interesting. But I think though, I've always been frustrated having been in e-commerce for a while, that we're not growing too much more fast than overall retail. And I always felt like we could take more share of that if we could improve the buying experience, like your shoe example. And some of the folks are actually saying it's going to actually cause e-commerce to accelerate. Do you guys have a point of view on either those, like how, how, kind of a forecast or how big you think this could be in a, you know, short term, like by 2030? I think if I could predict the future and plug into the percentage, I might be doing different things. But look, whether it's 20% or it's more or less, it's clear this is happening. And again, you can look at the likes of the fact that Walmart is leaning in and a target is leaning in and some of the world's most innovative brands are all, you know, really looking at this as a future channel. So I think it's safe to say that this will be an important part of commerce and I don't know. I'm not here to predict the percentage, but I can tell you that people are interested and we are obsessed with helping businesses thrive in this era. Awesome. Well, really appreciate you coming on the pod. Is there anywhere if I imagine, you know, because Stripes Big, you have a corporate communications team and all that stuff. So probably if you do write anything, it's probably on the Stripe blog or somewhere like that. But do you do you write on LinkedIn or have a sub stack or anything like that? We can share with with the audience. Stripe blog is a great place for Stripe Communications. I've been starting to be more active on LinkedIn, although now you make me nervous with these LinkedIn Wars stuff. I promise I won't draw you in. Okay, so yes, I'm I'm just going to take the snippet and I'll just play it for you. Exactly. I am often posting all while I post all of our launches there and some of my own observations from the conversations I'm having. So with love to engage with people and, you know, so much of the magic of Stripe has been that we partner so closely with our users to build the most fortunate friendly infrastructure. So I'd love to hear from people on what matters to you because we take that feedback and bring it right back to everything we're building. So, you know, and I don't know when this is going to launch, but NRF is this weekend and next week and I am so excited to meet with different brands and retailers to hear what's most important because that kind of information really helps shape what we build. Yeah, I find the questions people ask are kind of like the most helpful to kind of get into their head of what are they worried about and thinking about. Where is this going? Yeah. Awesome. Well, maybe I'll see you at NRF. This is going to come out the week after NRF because everyone will be too exhausted that next Thursday. So we'll catch on the next Thursday after that, but it'll still be fresh. Thanks for coming on and good luck in the newest role and hope you enjoy your new puppy and your new running shoes. Thank you, Scott. Your puppy doesn't eat your new running shoes. You've got 10 pairs, so that'd be a lot of puppy shoe eating. I started with free this time because I thought 10 might have been a little aggressive. Cool. Thanks for coming on. Thanks, Scott. Follow rate and share to stay up to date with retail genic, your guide to the future of AI shopping agents.