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Magnesium, Mushrooms & Modern Motherhood with Hollie King

65m 42s

Magnesium, Mushrooms & Modern Motherhood with Hollie King

In this podcast episode, host Coral and Natalie interview Holly King, founder of Sweetbee Organics, about her journey building a purpose-led wellness brand. Holly began in 2018 by making sunscreen at home for her sons because she disliked all available options. After friends encouraged her, she launched the business with just $10,000 on an old credit card and made £600 on her first day selling online. Her life took a dramatic turn in 2019 when she was diagnosed with a rare cervical cancer. Despite doctors recommending chemo and radiation, Holly chose surgery and holistic approaches, guided by her intuition. After an eight-and-a-half-hour operation, cancer was found in her lymph system, but she refused conventional treatment. Instead, she worked with an NHS doctor who taught her about high-dose medicinal mushrooms, including Reishi, Turkey Tail, Cordyceps, and Lion’s Mane. She credits these mushrooms with eliminating the cancer. During recovery, she developed Sweetbee’s now-famous magnesium butter to help her sleepless son, which became a bestseller. Holly stresses the importance of quality in supplements, advising consumers to look for organic certification, heavy metal testing, whole fruiting bodies, and proper extraction ratios. She built her own factories to control every batch, reflecting her commitment to transparency and integrity. The episode also touches on magnesium’s vital role in children’s health and Holly’s personal philosophy of trusting one’s instincts in wellness and motherhood.

Transcription

13524 Words, 69094 Characters

English
Welcome to the Race Podcast. I'm Coral and I'm Natalie and we're here to help you raise your game whilst raising the next generation. We want to help put the power in your hands and inspire you to live your life the way you choose. Ready to raise some questions or so are we. Hello everyone and welcome to another episode of the Race Podcast. Today we are joined by Holly King, the founder of Sweetbee Organics. Today we're going to talk about children's nutrition, magnesium, cleaning ingredients, modern wellness, motherhood and what it's really like building a purpose-led business in this space. Holly, thank you so much for joining us today. Thanks for having me. So for those who don't know your story, can you tell us how Sweetbee Organics came to life? Sure, okay. Where do I begin? I love this story, by the way. It's a good one. Yeah. So I started Sweetbee in 2018 really just making sunscreen for my boys because there was nothing on the market at that time that I really liked and everything was just kind of packaged in plastic and even like the mineral ones. So I just started making sunscreen for them and then my friends started using it and they're like, you should sell this. I was like, okay, so I had no money. My ex-husband was like endlessly losing his job lesson and we really were broke. And I had an old AMX card that had about 10 grand as a limit and I was like, I'm just going to do this. So I taught myself Facebook ads, like kind of the whole thing. And the first day I made 600 pounds and I was like, I'm onto something here. Wow, the first day. The first day. Yeah, yeah. And he had just gotten another job and he was in America and I called him and I'm like, I just made 600 pounds. He's like, doing what? I'm making a sunscreen. He's trying to do what? He's like, what the hell? I'm like, here we are. So that's how it began. And I just was making loads of sunscreen in my house and that was it really. And then in 2019, I was diagnosed with a rare form of cervical cancer. So it was really out of the blue. I say it was out of the blue. It's so weird. Like I kind of always knew my, what am I trying to say? Like my ethos the way I live, my belief system would always be tested in some way. And it certainly was here. So I was diagnosed with this, to have this tumor. And it came out of nowhere. I just had a giant like bleed one day and it's so me basically, we were going camping and I was walking up the stairs. I had this hemorrhage. My ex has been like, you know, and my kids are little. They're like five and, yeah, five and two. So really, so scary. So scary. But I'm like, it's fine. I'll go to any, you take the worst camping and I'll meet you there. And he's like, okay. So, so yeah, I went, I went to any and the doctor was like, oh, you're having a miscarriage. I'm like, no, it would be an immaculate conception. Like there's no legs. Our marriage was already on the rock. So it was like, I knew that I wasn't. There like, no, no, it is. I'm like, no, no, it's not. So anyway, they sent me on my marry way. And they sent me on my marry way and said, making appointment with your GP the next day. So I didn't even have a GP at this point. You're camping. So I went camping. Oh my god. It's this group, this, this Steiner toddler group that I've been a part of since my eldest was little. And it's where I found my tribe when I moved to this country and everyone was really like minded. So it's just, it's my, my best friend. Yeah. We all go camping every year together. So I got there and obviously like fell apart. I'm like, something's wrong. I know something's wrong and everybody supported me. And then Monday, I went to the GP with my two kids. And they wouldn't examine me. It was a doctor that was, I think probably like, I don't know, 20 something. And he was like, it's against protocol for us to examine you with your children in the room. And I was like, I'm making some there. And we're kind of naked family anyway. It wasn't weird, you know? Yeah. And, and, and he, so he wouldn't. So I had to go about the next day. And this doctor examined me. And she was like, I think you have fibroids. It's fine. We'll do an ultrasound in about six months. And my intuition and my gut was like, something is wrong with me. So I was very lucky. Dan Max has been had private health care. And I made an appointment with the GP, like an online GP. And they sent me to a gynecologist the next day. And literally he took one look at me and he was like, you have a massive tumor, like massive. And he was, it was tricky for me because he was like, it's your fault because you haven't gone and got smears and all of this. And you're not going to cure it with herbs and magic. And I was like, watch me. Yeah, it was really, really tricky. But so I was by myself. And it was so interesting because they like sent me straight away for a CT. And I was by myself and I was fine. I was like, okay, I'm going to be fine. And then I walked into the CT room and this nurse, I knew her. She, and I did like a workout class together every Thursday. And she looked at me and I just fell apart. And she just held me and was like, you're going to get through this, like, you've got this. It's fine. So I had the CT. And then basically I could go on and on. But essentially my mom flew out the next day from from Missouri where I'm from. And we went on this like quest together to find the right doctor to treat me because I was not willing to just have anyone treat me with like the protocol. Yeah. You know, so we went everywhere, Harley Street, like Birmingham. And then my mom, my mom's always been in medical sales. And she called in like female health medical sales. So she does like diagnostic and misrein equipment. So she called the rep here and was like, if your daughter had this type of cancer, who, what's doctor would you see? Who's the best in the country? And she was like Dr. Francis Gardner hands down. So we drove down to Port Smith and met with Francis. And he was the first doctor that said to me, I said, I don't have chemo radiation. Like I'm willing to look at surgery. But I don't want to have chemo radiation. And he was like, look, it's really against protocol. But I'm willing to do it for you. It let me examine you and see what you need to know the risk is death. And you're like, and I said to him, I think, and I don't judge anyone for having chemo radiation ever. Everybody's journey is completely different. But I said, for me, my belief system, I think if I do do that, I, it will kill me. So this is what I need to do. And he, so he said, look, I'm an examin' you. You told my mom, you know, you can come back in like six weeks. We'll probably do the surgery. And then he examined me and he was like, right, this is emergency surgery. Your tumor has doubled in size and like a matter of a couple of weeks. And yeah, yeah, yeah. And he's like, we have got to get this out of you because if it gets bigger, we're not going to be able to. Yeah. So they didn't think so. Oh, yeah. And then, and then, so I did. So I basically, I was still breastfeeding Odin, my little list. It's had to go home and like have the last feed. I know. And I was like, sad, I have a picture of it. But it wasn't the last feed in the end. I was in hospital for five days and somehow he magically managed it to my milk for another year. But I, you know, I thought it was and just having to explain to my five year old, he asked me, like, are you going to die? And I just sat on the stairs with him and he, I always get emotional. I want to talk about this bit. And he, and I just couldn't say it. I couldn't say no because I didn't know. I had to say, I don't know, but I don't think so. And if I do, you have all these people around you, love you. So there was that. And then, and then we drove down to Port Smith. And I had this eight and a half hour surgery. And he, he came in the room, Francis and was like, I think we got it all. And you're, I'm sorry, my eyes are gone. And he was like, I think we've got it all. And, you know, I'm really pleased. So I got went home in hospital for five days, weirdly, like a few weeks before all of this. I said to my friend Harriet at our little toddler group, I said, I'm so exhausted. Sometimes I wish I just had five days in hospital. And I know, yes, I swear to God, there's something in the word, right? Like your word. And it's just so scary. So, so I went home and recovered. And at that point, that's when I said to myself, look, if I survive, I guess it was before the surgery, if I survive this, I'm going to expand sweet bee and really just show the world what my knowledge is and what I care about. And so whilst I was recovering, I was dreaming up new products and kind of sketching and just looking at new ideas. And, and then I got a call from Francis's PA and they're like, the cancer is in your lymph system. We didn't think it was, but it is. And you're going to have to have chemo and radiation. And I was like, thanks, but no, thanks. So I, so it was really controversial. And, and one of the doctors was really kind of just like she started crying and said it was, I'm a mother and I need to think about them. I was like, I'm thinking about them. And so I then met the Suther doctor who is called Dr. Kate James, who was an NHS doctor and then her daughter got ill. And she basically taught every, her to talk herself about holistic cancer care. And she taught me everything she knew about muslim medicinal mushrooms. And she set me up with like high doses of mushrooms, the same exact mushrooms we use in our sweet bee products. And that's what I used. And got rid of the cancer in my lymph system. I've never heard of that being like a option. Yeah. You know, you hear kind of all these all the options. I knew about it. The magnesium. but I didn't know this side of the story. - Oh yes, it goes away before the magnesium. - Yeah, I thought that was kind of like the beginning. - Yeah, yeah. - No, it all started with sunscreen and then the magnesium was dreamed up. So, 'cause even that's the story that I was like, it's so cool as well. - It is a story as well. Yeah, and that's it. So yeah, so I used the mushrooms and at this point, I was up and about and it took me, like I've always been a fit person, I've always worked out, but it took me a solid eight weeks in bed. So I learned a lot about surrendering. You know, around that, a lot around it gave me the insight to know that my marriage was over, which was hard, but I knew it was and he knew it was. And it was, the cancer was a blessing, real blessing. It really, I guess, was the birthplace of kind of what I do now today and who I am. And it really gave me a sense of, I guess, self, which I didn't have before, I think. So yeah, then the second product was elder briluxer and I was brewing it up in my kitchen. And then Odin was, I guess, about two and a half of this point, he wasn't sleeping. And he, I was like, oh, I should try a magnesium spray on him. But you can't put magnesium on, like a spray on children because it really stinks. - It gets itchy as well, doesn't it? - It gets itchy, yeah. - So in especially if they're deficient, it's the worst. So that didn't go down well. And I was like, I wonder if I put the magnesium, like liquid in the butters from our sun cream. - In the fire. - I wonder if that would take away the burn. And so I made it. It was the worst like first prototype, you know? And it worked the first night. He slept at the night the first time ever in like two and a half years. - Wow. - And as I called my god, I wanted something. (laughing) - So I called. - I know, and we put it on the site. Really, I just thought people would buy it as like an ad on thing. And women in the menopause world caught hold of it. And that was it. Like the business really started kind of booming from there. And we added all of our other products, like the mushrooms. That was really like important to me. And they're, you know, even to this day, they're a pain in the ass. I don't know if I can swear her, but they're pain in the ass. - No, I'm so full of the job. - Okay, good. And I don't even know if I can swear her. But they, you know, they, they, - Congratulations, change as well. - Congratulations. - Reformulating all the time because of the regular choice. They're so expensive, but I am, like, you can ask my team. They're like, we need to raise the prices. I'm like, no. Please not these because they're just so important, you know? So it's just, yeah, they're a real labor of love, but I do really love them because they save my life. - What mushrooms did you focus on? - I used Raci and extremely high doses. And it's, um. - So did you have to take that kind of like, intravenously or? - No, I took it in like, big heaping scoops of powder. So imagine like, basically the grossest smoothie you could ever eat. And I just, not care. - No, it's bitter. - And it was like a really, really high concentrate. - The king, isn't it? - Yeah, yeah, it's the Mama Mushroom, right? Like, she's the immune system builder and she keeps you well and safe and it's amazing. So high dose of Raci, high dose of turkey tail, which is now illegal to sell in the UK. - I know, it's considered a novel food. You could force it. - Exactly. - That's very don't understand it, but you know, hopefully I think shout out to Bristol Fungarium because they're doing a lot of work to try and get it off the novel food list and they're doing a really good job. So fingers crossed it'll come back. Because A, it's for someone that's suffering from cancer in the UK where it grows natively. Like, it's an amazing mushroom and it grows in the forest next to your house. So you know when you're putting something in your body, that's close to your house. That's a really powerful thing. So I used, so Corleolis is the Latin name for it. And then cordiseps for energy 'cause obviously going under the knife for that long just sucks all of your energy and it also gives you really high doses of heavy metals. So these mushrooms, they actually bind to heavy metals and help you excrete them out of your ear any. So and then Lions main, which I still use 'cause my brain is still fried. I don't think it will ever be the same. Is that what since you had the surgery and everything? Yeah, yeah, yeah. And and those mushrooms are still to the stay in our products. Those exact ones from the exact manufacture because they're so good. And can you debunk a little bit because I feel like so many companies jump on the mushroom bandwagon. It's almost like the green washing. So what should people look out for when they are looking for good quality, you know, real mushrooms because it's so difficult, isn't it? So difficult. Yeah. I'd say the first one is that they're organically certified. That's so important because these mushrooms absorb everything, right? And they are sat close to the ground and they will absorb the heavy metals or any impurities. So you really want to make sure that they're organically certified. And it's, you can get companies that say that they don't grow pesticides, but they're not certified. And I know it's hard because we are certified and it's really hard to get it. It's always good. But you just said it was something like mushrooms. You really have to have them certified. So you know that they've been tested. And then I'd say that all of them should be tested for heavy metals and only use like the concentrated fruiting body portion of the mushroom. Yeah. Yeah. So because you can get mycelium, but that actually does-- Yeah, so the fruiting body is the literal, like if you think of a chestnut mushroom, it's like the chestnut mushroom. But underneath the mushroom is a whole vast vein system of mycelium. It's the roots. They're the roots. Yeah. And they connect everything. And even trees talk to each other through the mycelium. It's so amazing. They're so magic. And I always tell my boys, I think they're from another planet. Like I think they really are because they're really special. And so yeah, so the mycelium is good, but it just doesn't hold the nutrients that the fruiting body would hold. So the fruiting body gets-- Or the baby glee gets-- Or the actual mushroom. It's the actual mushroom that you would buy. So you want to be checking for whole fruiting body. And then the concentrate. You want to have the ratio of-- So what I mean by that is that you would take-- my brain is just gone. It's not concentrate. What's the word? Where you're extract-- Extraction. Oh, good. So you found it. Exactly. So the extraction ratio is really important, too. So you want to have-- especially if you're trying to heal yourself. What does that mean? Extraction. So you can extract mushrooms either with hot water or alcohol or a combination of both. And it means you're taking the beta-glucan and the powerful stuff out of the mushroom. And you're getting it into another form. So you don't have to eat 800 mushrooms. Yeah. So it's the liquid. It's like a texture. So you want to kind of have ideally like 16 to 1. So that means it takes 16 mushrooms to make like a one drop of that. That makes sense. But it's all unlabeled. No, no. And you just want to make sure you get it from a supplier. That's super ethical. And the thing now, people can say it contains this stuff and they've hardly got anything in it. That's it. And everything has fillers everywhere. And then it makes it cheaper for brands and stuff. Exactly. Exactly. Yeah. And I think what sets sweepy apart, not to have a plug about sweepy. But we manufacture-- Yeah. Yeah. We manufacture all of our own products. So we control everything that goes into it. And our quality control is-- they're looking at every single batch testing, every single batch. So a lot of companies out there, they don't manufacture their own products. And I understand why, because it's a real labor of love. There's a lot of-- we have a lot of employees and big manufacturing sites into countries. And it's a lot. So I get why they don't. But they cannot really completely control the output. And so I guess the control freaking me is like, when we started this thing, even when we moved, we opened America five years ago. It was like, real just build a factory. And everyone's like, what? Yeah. Why not? You know? What? So did you actually do that? Yeah. I thought you were in production. I love that. I'm mental. But then so you can control. And that's the hard thing, isn't it? If you have the integrity, you can't always trust your outsourcing. Exactly. So if you become your own factory, it's like-- That's it. And then you know. And I think everyone always thought I was crazy. She's so crazy about what she puts in her body and all of this. But I believe if I'm going to put my face on something, and I'm going to talk about it the way I do, and it is my third baby for sure. It has to be real. And it has to be what I actually say I do, you know? So that's why I built two factories. It's mad. But fun. But fun. Yeah. Yeah. So good. Yeah. So your magnesium butter, the sweet sleep, is one of my favorite products to use on my girls. And I just thought it'd be really interesting to kind of-- I know we briefly touched on magnesium, but almost like go a bit deeper into why it's so amazing. And especially for children's health as well. Yeah, sure. Where do I begin? I mean, sweet sleep is my-- I love it. I use it every single night. Every person around me uses it every single night. And it's been-- Even now, even in the past few weeks, I know I think we've talked online. Like my son's been diagnosed with pandas. And even that-- like, it's helped him even more. You know, so it's just this little jar of like-- That's really cool. That's amazing. Yeah, exactly. And so magnesium is the third most abundant-- third, I think it's the third most abundant mineral in our bodies. And without it, it's responsible for about 300 chemical reactions. And I'm sure you've heard all of that. companies talk about it. But without it, like we really get messed up. Our brain can be affected with usually anxiety when we have a magnesium deficiency, you know, when your eye twitches, that's a magnesium deficiency. And, and, and, and, and, and, and, and, and, restless legs, restless legs, leg cramps, you know, and pregnancy, that was like a horror. I don't know if you guys got them, but I wish I had sweet sleep when I was pregnant, because they would just like wake me up at night and it would be agony. People don't know why, do they? No, it's, that's it. It's just magnesium. And it's wonderful, because you can rub it on you instead of having it take it. Yeah. Yeah. And, it feels so sick, don't you? Exactly. I didn't tell you, but we actually spoke about it on another podcast. And I was saying how my oldest used to, in the night, she would kick and fling her legs and have like proper restless legs. But since I've been using the magnesium, she doesn't do that. It's not why. And I hadn't put those two together. You just thought it was like, yeah, that's it. That's it. That's it. I'm going to realize, do you want to know what she used to do that? And then it's like the correlation. Yeah. Yeah. It's wild. I know, same with Odin, that's why so he wasn't sleeping because he had restless legs. And I'm like, why does this two-year-old have restless legs? And it's so strange. And I, and I think it's important to talk about like, we're doing everything right. I'm feeding my kids the right things, I think, you know, and I'm trying to source organic food for them and giving them the right things. Why does he have a magnesium deficiency? And I want to say this because it's not anybody's fault. Like, it's our planet. It's just the minerals are gone, you know, and we don't have them anymore. So we have to source them from other places. And we source our magnesium from a place in Holland. And it's like the purest, purest kind of magnesium. It's because it's not sat in the sea, which is full of plastic. So it's from an ancient sea bed that's dried. And it's really important. So I think that's one of the reasons that are spined all this. I mean, it's crazy. Like, but now we've got a supply chain person who does a lot of it. But still, I'm on her all the time. I'm like, where are you so seeing it from? Where is it? We know I want to see where it comes from. And because we're soil association certified, they have to have the whole part of the track from the sea. Like it's crazy. But I think it's just a real passion, like looking up where things come from, what's the purest form in the early days? Like I'd see a raw ingredient. I'm thinking of our black soap cleanser, which I really love. And it has African black soap. So good. I just send it the glow moist dry. So it's like the combo I used it this morning. Oh my god. You're just good. It's really good. Just saying. Yeah. It's the glow moist trisers. Yeah. I love it. It's so good. And I fall in back in love with the black soap. So it's so funny. You go through these and I'm like any woman, right? Like I want to I get there's a shiny new thing. I'm like, oh, yeah, yeah. It's gonna make me have no wrinkles. Anyway. And but I fall in so much in love with the black soap cleanser again. It's just it's it's an oil based cleanser that actually foam. So you feel like you're getting like clean without stripping the body. Yeah. Exactly. So when I made that when I made made up that kind of formula, it was like I was looking at one of our suppliers and there was this big chunk of African black soap and I was like, what's it? It looked like like chocolate rice crispy treats or something like it looked like I did not flap jacks. It was weird. And I was like, I started googling about what is this and how is it made? And it's so amazing how it's made. It's made. It's a byproduct of Shea butter. And it's made primarily by like women owned co-ops in Ghana. And it's just like they make it as an extra thing. They take all the kind of waste from the big Shea production and they make it out of this and they put cacao husks in it. So and it's usually made by open fires. It's really actually quite cool. And that's how things begin. I'm like, what's that? How do we use that? How do we do that? So that's yeah, the beginning. Yeah. It's fun. It is fun. Our head of product now he kind of takes my ideas and makes them real now because I it's grown a lot and I've got yeah, I have to do other more boring things. But I always had these ideas and like, can you make it? And the other day he was presenting to me. I'm like, you're the best job ever. He was like fairly do. I know. He's so quickly back to magnesium. What are the signs that your child might need more magnesium? So what should parents be looking out for? Great questions. So first things, if they and these are signs like if they're not sleeping, they probably need it. And if they have restless legs, they probably need it. But a couple of other things, if they get worried when they're going to school, that's a big sign that they might be magnesium deficient because it like I said, it can cause anxiety and I've noticed if I use magnesium on my boys, it helps with the kind of transition from home to school. So that's a big one. Or any kind of anxiety in their life is a big one. A lot of children with any kind of neurodivergence, they typically don't process magnesium the same. So it's really important to supplement there. And trying to think for kids, particular, I mean, it's all of that. You've been women as well. Yeah. What did you say about menopause? Oh, yeah. So magnesium. Yes. So in menopause, our magnesium drops significantly. All of our minerals do. It's why we feel like really kind of lethargic and kind of all over the place. And it's really important to supplement with magnesium because that's why you tend to see big spikes and hot flashes. I mean, there's hormones in play as well. But what magnesium does is it regulates the GABA in your brain and that's the feel good hormone. And so without it, you don't get that kind of feel good hormone. And GABA, it's kind of a chain reaction. GABA then releases the melatonin that helps you sleep. So without magnesium, your your sleep's all over the place, your moods all over the place. You get migraines. It's we can't really talk about it on our marketing, but putting it on your temples and your neck when you have a migraine or a headache, it's like metaphas. It's yeah. Yeah. Yeah. So any kind of signs like that, headaches or mood swings, all of that is usually controlled by the magnesium in your body. Yeah. Yeah. It's so important. When you use it on a regular basis, you it just makes such a big difference. Yeah. It helps your hair grow. There's so many things in this. One of those things. It's really good. Exactly. Yeah. Yeah. Yeah. See so many like amazing ingredients in all of your products. What are you excited about now that's kind of like new or upcoming? Oh, that's perfect. So I'm excited about something that we're releasing and we'll be the first company I think in the world to release this with a product with this ingredient in it. And I brought you guys. Oh, this is it. So okay. So it's it's it's perfect. So it's you know pdrn and everybody's talking about pdrn and all the pdrn and it's so good. Anyway, there is a supplier out of India that has technology that has figured out how to make mushroom pdrn and and we are doing a facemist. That's the neurology. I want to show you the rose. It is hang it. Oh, it's about neurology and rose. So pdrn and Jeff's going to kill me. That's our head of product because he's like the scientist. I'm not and he brought this ingredient to me. He was like, we have to use this. This is fantastic. So why Sam and pdrn works is it it's the like the DNA is really close to our DNA and it helps repair it. I'm not sure how I'm I this is this is me totally putting things together. But from what Jeff told me it helps repair the skin because it like closes the gap between the molecules or something like or the cells, I think. And this company figured out how to do that with mushrooms. So you're not having to use salmon sperm. You're not having to inject it. And the mushroom mushrooms are more identical to us. I think that maybe it's not better know what it is. But basically mushrooms cause a different effect. It helps with redness. It helps with fine lines. It's a me I love it so much. And it's a serious. You try it. So that's the rose. I brought you each one and this one's the Neuroly and it's got this has like aloe vera in it all organic. These are prototypes. So and you got you each have one. But I'm so excited about learning more about this ingredient because it's just it supposedly is going to bring kind of the moisture back to your skin and all of that. So I wasn't supposed to bring. Oh, it's so good. I knew and I was like these ladies will love this. I can't not bring it. You do you do it as like after you've cleansed and kind of. Yeah. So I was a good star. Yeah, I use it like I don't know if you're into layering that's in a roll. Yeah, it's really it's almost smells like sweets. Oh, that's true. You have it. You have it. You have to be pretty. Yeah, yeah. It's only the only difference the the essential oil. No essential oils. So essential oils are great. They can be quite strong and I'm finding is I'm aging. They're like it's a bit too strong. So these are hydro lots. So they're like basically imagine soaking rose petals in water and getting getting it out of that. So and they and so that the rose I think has I believe one of them has tremella pdr and so yeah, yeah, and tremella has the most hyaluronic acid and on anything than anything on the planet and the other one I want to say it's I can't remember the other mushroom. It's a really rare mushroom, but it works that so got him so vex. I don't know all the ins and outs. I was like I just have to play. Yeah, I know it's not even ready. There's no label in my hand. Yeah, giving like gloss skin vibes. Yeah, it really does. And how I use is I use it as I use our pig swash. Yeah, and then I spray it like I layer right. So I spray that on to after you've washed your face. Yeah, that's a nice cleanser. That's a cleanser. Then I spray on that. Then I put the the glow face cream on. Then I sprayed again. Oh, okay. And then I put on the oil, our face oil. And that seals it all in. Now, don't look at my skin because I-- No, you're seeing your skin. You're seeing your skin. Like how you see-- I know. You are so radiant. Honestly, I have been through the ringer with my little boy the past five months, so I've noticed it's really affected. Like just my skin. Fifthalatin, no, my eyes don't. The vitality. Yeah. And I'm like, I really feel like it's aged me. And it's so interesting that like, because when your child is unwell, you're like, I don't know what to do. And it just self-care goes completely out. You literally said that earlier. It's like you become the bottom, don't you? Yeah, totally. And you also don't sleep because you're just worried. Andlessly worried about them. So yeah, so I feel like I'm like drained. So don't look at me as a poster child. That's why you're like-- They were thinking about you. Yeah. I know. I knew it all. Just Jeff made one. And he was like, OK, take the sermon, try it. And a week later, I'm like, I need more. I'm like, you need to make a bigger batch. I need this. This is so good. I love it. Oh. So yeah. How is your son doing? He is doing so-- As much as you want to-- Oh, absolutely. I've talked a little bit about it because I think it's really important because it's one of these illnesses that is-- I live in controversy, I guess, because it's quite controversial, because the NHS kind of is refusing to believe in it. And so basically, yeah. So Louis, he's 12. And he was playing hockey at school, and he got hit in the head with a hockey stick. He suffered a mild concussion, totally normal. So it was like on the sofa for a couple of days. And then he started having a tick like this with his arm and started walking funny, almost like he had cerebral palsy, like dragging one foot. And I was like, what's going on? So I took into A and E because I was terrified. And they saw him straight away. And they did a CT on him and the whole time, boom. And I'm like, we just need to figure out what was wrong with this boy. And he had swelling on the base of his brain. And I'm like, that's strange. He was hit on the left temporal lobe. And they're like, they put us in an ambulance to Children's Hospital in Bristol, because this could be really urgent. And then we sat for three days in the ward waiting for an MRI. And when they got the MRI back, they didn't see any swelling. So obviously swelling went down. And they said, they think the symptoms will go away in a couple of days. It's just kind of like part of the concussion. So I was like, OK, fine. So brought him home. And then about a week and a half later, he essentially went mad. He was hearing voices, telling him to harm himself. He couldn't sound was making him crazy. And he was able to communicate this with you. And yeah, he was. And it was so terrifying. And he was slamming his head, bruises, all over his head, scratching his legs. And he's just-- I've never seen anything like it. And he couldn't go outside. He wasn't like showering things that he normally does. He's quite-- he's very funny, a little weird. He always says he's going to be a billionaire. He likes the finer things. He likes to look good. He likes to wash his hair and all the things, right? And so for him, it was really different. And it just got worse and worse and worse. And it got to the point where the voices were so loud in his head that he stopped talking for two weeks. And I was like, I don't know what I'm going to do. And I'm a talker. And I was talking to a friend of mine, Gabriella. And I was like, I don't know what's going on. I don't know what to do. And she was like, this sounds like pandas. I was like, what's that? She was like, you need to go and see nature doc. Yes, you know that nature doc. Yeah, we had you come to-- We had you come to-- On and I made an appointment. Yes, it's always being-- Did you make an appointment with me? I made a mistake. Amazing. So we saw one of her local practitioners in Bath. And she looked at Louis. And she was like, I think this is a really severe case of pandas. I want you to go and see Dr. Tim Ubi. And he's the leading specialist in the UK. So I made an appointment with him. He's done Harley Street. And even getting Louis to London, it was really hard. Like, I couldn't-- he couldn't take the train. He still really can't take the train. So I had to drive-- And this is all since-- This is all since 20th of January this year, not on the head. And he-- but we got him in to see Tim. And he was like, oh, yeah, he has a severe case of pandas. Like, there's so many other things going on with him that you're not even seeing other facial ticks. And so he took us for blood tests, all of this. And then he-- pandas is really interesting, because it's inflammation of the brain. And what Tim thought Louis had was a knock to the head, which disturbed the blood brain barrier, and caused an infection to get into the brain. Essentially causing autoimmune and ziphylitis. So that's like, yeah, which can make people go crazy. I hate the word crazy. But he really was out of control. And Tim basically put him on. It was-- Louis never had antibiotics. So this was like a real first for me. But I was like, I don't care. And this is where-- modern medicine is becoming-- Yeah, it's amazing. He had to go on three times a day, high dose, ibuprofen, 400 milligrams a day, a huge course of antibiotics, like five or six weeks of it. And we just gave him this medicine in the whole time. I'm like, and I also had all the supplements that nature doc recommended. And our osteopath, who muscle tested him for all of them, to make sure it was like the right-- Yeah. --so I did all the things that makes sense to me as well. Oh, me, your path. And I used to have all of them. And then a message in Dr. Ubi going, he's still not speaking. He's like, wait till day 14. And I kid you not on day 14. This child came into my bedroom and said something for the first time in two weeks. And it was just me and him, because my other son was at sleep over. And I was like, it was just such a moment, you know? Because it's like, I hadn't heard his voice in two weeks. And we were having to whisper in our house. And imagine, I've got a nine-year-old. He's like wild and crazy. He was really-- everybody was really struggling. We were like broken. And that kind of set him on his healing journey. And he's been doing better and better almost every day. We've had some setbacks. But I think the kind of multifaceted approach to it is so important. And I want to, when Louie's completely in remission and better, I really feel that I want to do something more with this. Because these parents are suffering. Like children are not able to go outside for years. But it's so misunderstood, isn't it? As you say, the NHS don't fully recognize it either. And what's really alarming is, I, Dr. Eby, wanted him to have this specific allergy test. Because children's histoming goes through the roof when this all happens. It's like their nervous system and their immune system aren't overdrive completely. And so he's like, I need you to do this allergy test. I was like, OK, I really can't take him to London. There's no way he's going to do it. And he's like, OK, find a local allergist to call. Like three of them. And they're like, no, we don't believe in pandas. We're not going to treat him. It's a grassy said no. It's furious. So I had to drive my poor child, like, because he can't get on the train. And it's three hours in the car. To back to Harley Street for the blood test, 20 minutes back in the car. So six hours of like driving to get this blood test. Because you do anything. You would do anything. And yeah, he's doing so well, though, honestly. And we're thinking, because he hasn't been in school. And we're thinking that he might go to, it's like a homeschool group. It's like three days a week. This new kind of, I guess, project that's getting set up in September. We're praying because he wants to. He's like, he's so bored. You know, he feels like he's kind of ready to do that age as well. They want to be so. And I'm ready for him to like do things on his own, like maybe go into town or like, you know, little things like that that I think are important. Yeah. Yeah. So fingers crossed that we don't have any flares they call them. But he's been amazing. Like he's been pushing himself. Like he's like wants to work out with me now and like do all these little things. And it's so nice because there were times. We're going back. Yeah, we're getting him back for sure. We're all and Dr. Ubi said, like 100% of families have PTSD when they go through this because it's so overnight. Like it's so it's not slow burn. And then all of a sudden you're in it. And you're like, I don't know what's going to. And he's sitting there going, I'm going to kill myself as soon as you. And what do you do? You know, what do you do? Yeah. And so it's your knives are locked up in our house. And then I'm divorced. So he goes to his dad's and you're worried that he's going to do. Yeah. I mean, Dan has been amazing through it. I have to say, like he's been, I've been like, you have to take this, do this at this time. And I think he was so out of his depth with all of it that he was like, I will do anything to get him back. So yeah. And that's hard. Like getting him, putting him in a different house when you just want to wrap them and protect them. Yeah. So it's been a real journey for a year. I've done this with the princesses. Yeah. Yeah, it's been tricky. But we're getting there, you know, and it's all learnings, I think, for life. It makes you a stronger person. And I think it makes me realize that like everybody's on their own journey. And so many people are going through things when you think perfect or they have everything and they're so not. We let you have this conversation before. I was like, we're like a swan on the outside. Everything is good and underneath you. Like, what a lingerway. Exactly. And that said, I mean, when people meet me in person, they're like, oh, you know, we thought you'd be like a vegan in this. And I'm like, first of all, definitely not a vegan. And secondly, like, there's so much more to this than you see on that little square bar. I know. I know. Yeah. Yeah. But yeah, we get that. Yeah. So what do you talking about veganism? What do you guys eat at home? We. There's obviously, I know with these talking about organic, I'm like, you must be. Yeah. just about what you put in on your body. - Yeah, yeah, I am. I mean, I am just really anal about what we have in our fridge. I really am. I mean, it's especially with looming being unwell as well and me having cancer and just me feeling passionate about it. We eat, we eat a lot of meat, organic meat. We typically source it from either able and cold just because I trust them and I've been using it for a really long time. - It's very convenient as well. - It's really convenient. - Yeah, exactly. Exactly. And then there's a really great butchers in bath, green street butchers, which I'll source some of our meat from there like when I'm in town. They do a really good, like big kind of beef tenderloin. - That's right. - It's like butter. So we do, we eat a lot of meat at home. And much to Luis dismay, he'd much rather just have carbs all day alone but bless him. He said to go completely gluten free. - I'll say what we have in the past. - Yeah, because it causes inflammation. So like, until he's gluten free. Yeah, and he's been of trooper. It's been hard some days. He's been of trooper. - Yeah, and then we eat just organic vegetable and vegetables. And snacks, we eat snacks, we, you know, and buy a lot of our stuff from like health then, you know, if they want cereal, I'll get it from there. - Love births great. - Exactly. That's an art cover. - I know, and I like my love language. - I am getting you such a snack. - Oh, but it's more, I'm like, if I find a snack, I just, yeah, that works. - I know. Do you know what's good? And I think you use them to, the meat stick. - The fermented meat stick. - Have you tried, okay. - Oh, no, there's a new one. - You know, eight nutrition. - Yeah. - You know, they just force them out. - Did they? - Oh my God, the best I've ever tried. - I can't believe I've had this. - And then regeneratively farmed, as well, because even some of the ones that I get the venous ones because they're wild venous, but they're really expensive, like 70 pounds, where there is the eight nutrition ones. And they don't have any preservatives, so it's just honey. - Oh my God. - Oh my God. - So it's like honey regenerative for the whole world. - Oh, I love it. - And nutrition. - Actually, better, I think than any other ones. - Then the ones, I think the ones, - A bit dry. - Yeah, but the American ones, you know, the like long ones, the fermented ones. You know, the ones I'm talking about, they're unhealthy. - They're like, um, the blue and white ones. - No, they're in the red package. - Yeah, the red ones. - Oh, the pendly ones. - The pendly ones. - Yeah, they're not organic, I don't know. - They're not organic, that's tasty. - They're, I'm gonna get some. - Because I buy their protein. - Yeah, so they're protein. - Yeah, so eight nutrition and the pendly of anyone's with the same, but I think, personally. - Okay, I'm gonna try no time. - I'm gonna try no time. - Go eat nutrition. - Yeah. - No, I know, they're, I mean, that's what I give Louis every morning because he, I give him a two big scoops of eight nutrition's protein powder. - The beef protein. - And yeah, it's so good. 'Cause I love it 'cause it's like whole beef protein. - Was there another brand like you that is like, they're sourcing? - Yes, there's anything, any of their products, you can just trust. - I know. - They give them so well. - Yeah, hopefully. I hope, I really want people to know that they can really trust what we're doing because everything goes through me and any person I hire has to have a passion for it. - Okay. - And like with, you know, Jeff, again, I'm talking about him just because he develops the products. Like he's texting me at like nine o'clock at night going, have you seen this? I've seen, you know, like we were talking about, we're about to re-release our sunscreen and it's a tele-based sunscreen. - Okay, no. - So I'm excited about it, but he've like sent me a podcast with Joe Rogan was like saying, you know, he doesn't use sunscreen anymore. And we look to be completely honest, we don't really use sunscreen at home anymore, but when you're going somewhere like, I don't know. - Yes, for holiday or something. - Or holiday or something. - Yeah, it was like a difference in use to it. - I think that's why people get confused even with sunburn. It's like they'll be in or winter and then go on holiday in February and be in the bright sun and that's why you then. - That's when you kind of need it or you need to wear a shirt or something. - Yeah, yeah, yeah. But yeah, we're endlessly just like looking at new ideas and just trying to kind of be the place where people go when they are looking for like a natural remedy. - So why don't you, I obviously do, you know, you do have sunscreen instead of it, but why don't, why do you choose not to wear sunscreen? - I love the sun. I think the sun's important. We've lived with the sun for a very long time and I don't think it's the enemy that that modern skin care makes it out to be. I think we need it for ourselves every morning is, you know, this is something actually it's ridiculous. I know, but I actually pay my children to do this because I make them go outside and their bare feet and stand in the sun. The morning sun, I pay them because they won't do it. Like, you say, I'm crazy. - You know, like, this is when I was like, come out, it's the sunny morning. - Yeah. - Come and get this. - Mom, yeah. - Right? - And then we're like dragging them to, yeah. - And I'm like, Louie, the positively charged ions and your body will go through you and into the earth and you'll get the negative ions from the earth and it'll help your inflammation. And he's like, you are crazy. - Get my family. - My family. Now have this thing behind my back. When I tell them something, they'll go, like, is that what I'm strangling them? Because I'm constantly like, you should be right in this. You should be eating that. - That's me. How are your family around what you do? - So they're funny. They are great to be honest. So my boys, they think I'm crazy, but they kind of like do it because - Well, look at the information there. - And that's what you have to remember. - It's so there. And I think that, yeah, I think they see when they see that they feel good when they do it the right way. And that's what I keep trying to tell them. Like, look at how you feel when you play video games. How does that feel? And you know, how does it, and just trying to teach them like regulation and stuff like that and resilience. The resilience game, we're still far down the road, but we're in the game. But my extended family, so my partner Warren, he works for the company. And I think this is quite funny. So I met him about three and a half years ago, post-diverse and all the crazy antics. Like after you get divorced, you like date everybody and then you wanna date like a musician and all the kind of things. And then you like realize, no, nothing against musician. You realize you might need some stability. - Yeah. - And then I met Warren and it was funny. I actually met him on the dating app. I know, I know. And he, and I was going to cancel the dating app and he had like messaged me. And I was like, I looked at him and I'm like, he's a lawyer, oh God no. - Like, no, no. - Anyway, but he was cute, so I was like, oh, I'm a seduce him. So I said I'm coming off the app and we ended up talking for like four hours and long story short, here we are. And he was like at a big law firm and all of this. And he was so dissolutioned with what he was doing because he was acting for banks. He's top of his game, right? Like partner in a law firm, acting for banks and going totally. - Working with a ladder and yeah. - Totally. And he was like, I'm watching you at work. And you're like in love with what you do. And I was like, why don't you just come and work for us and he's like, you can't afford me. I'm like, well, if you take a paid card, you're gonna work for us. And he was like, okay. - Oh, wow. - Yeah. And he did. And since bringing on Warren, he's helped me really structure the company. And sometimes you need it. So it was like a different type of brain. - Oh my God. - He was like, what the hell are you doing here? Like there's no HR. There's, I did not just wait. - I didn't know. - I'm just like making products and loving my life. And he really brought structure to it. And that's when the company grew massively. So we went from like four million pounds in revenue to 12 million to 23 million. And we've made all the growth charts in the times. We just got in the company. - Yeah, what was it? - What did you get? - Oh, we got the 30th fastest-growing company. - That's it. - Oh my God. - With by the time you came up from 81 last year. And then the Feeb Awards, which is another big awards, we were number 18. So I know, I know. Thank you. - It's everything. And it's all the people. It's not me by any stretch of the imagination. - It's a full team. - It's all of us together. - It's the integrity as well. - Yeah. - And you see through. - Yeah, exactly. And so why I was talking about Warton is when I met her. He was like, no, no, he's like, I'm like, you need to use this magnesium butter. It will help you with like, he never sleeps. He's the lawyer. They're always endlessly, and he sets me. He was like, I remember you giving me the star. And I was like, okay. - Sure. - I'm like, I'm entirely okay. You and your woo-woo shit. Anyway, and he like put it on his feet for the first night. And he slept. Like it like a rock. And he was like, oh my God, this is amazing. So we went from that to now, I put a picnic rug out the other day. And it was like from passenger, but it was like synthetic. And he was like, I'm not sitting on that plastic. Like it went from, like his cupboards were full of junk to like, he will not even sit on plastic. And that took me three years. - Oh, no. (laughing) - You're like, my job here is done. - Exactly. I'm like, there we go. What did it to me? He's like, I bought this toothpaste because that was a real sticker for us. Like he, the floor, I don't use any floor in it. And our toothpaste. And he always did. He liked it. He liked the crust thing. - Yeah. - Or whatever. I can't remember what's called in the sculpture. Yeah, you know, the regular toothpaste. And finally, he's like, I went to better foods today. And I go, I got this charcoal toothpaste without before. - He's like, he's listening. - Exactly. And my parents are the same. I go home to St. Louis and I just clean out their cupboards endlessly. - And they appreciate it, I think. - Yeah. (laughing) - But it's like, - I know I cronchy life. - I'm cronchy. - Holy, cronchy daughter. - Yeah, I know. - So what are your favorite health hacks and habits? - Health hacks and habits, okay. I like lately, I don't know about you guys, but lately I am exhausted by it all. Like all of it. I'm exhausted by the endless things that we're told we have to do to be a certain way, to be in the wellness world. So I feel like I've kind of toned it back a bit. - I'm a belling against it. - I feel like I am a little bit. I wrote an email the other day that was like, Modern Wellness is absurd. Like, this is absurd guys. What are we doing? Like, we cannot do it all. I can't meditate and then go to the sauna and the gym and run a company and deal with the child. That's ill. Like, I just can't do it all. So I guess my biggest hacks are the mornings. the morning sunshine. That is that is a non-negotiable like I said, I pay these children to do it. And I think when I skip it for whatever reason, I feel it. And I think it's the sun and it's the ground, but I like, I've kind of got this is going to sound a bit weird, but I've kind of like got back into like religion a bit like God, you know? So I'm doing this like, "Fate, thank you." I grew up and I went to Catholic school. And I think it kind of scared, you know, once you go to Catholic school, you kind of shun it for a while in my 20s and I'm like, and now I just feel really close to source and really close to God. And I just, every morning, I do that practice and I just feel gratitude deep in my belly like that real. And I do this weird thing. I go like this and it like strums up the energy like, when they do come in, they stop condolene. Yes, they do this, you start that and that's it. And that makes you feel the finger, the nerve and everything. They all connect it to different parts of your brain and everything. And it like strums up that really. Yeah. And like, but it also makes me feel so grateful. I don't know why it's like, "Oh, this is a new day once again." And then I like rub my belly and I do this kind of weird thing. I mean, my who knows what people see. They're probably like, "Oh my God." But that is a hack. I really believe gratitude is a hack. And even when things were really in the shit and I had a kid who was really sick, right? I was like trying to find the littlest thing, even if it was him eating a banana that day. Do you know what I mean? And just holding on to little bits of gratitude because I really do, my friends call me a master manifesto and that hospital stay thing, I think shows it, right? And it's just feeling those feelings of like what you what you want in your life before you have them. And so that and so I and and now I'm doing this thing that I saw on Instagram. You know the guy, I don't know if you've seen it where he's like every single cell inside my body every cell is happy and well. It's giving my sister me strength. Yeah, it's like a kid's life. Yeah, I'm like singing it to the way they think I'm completely bonkers. But like words are so powerful. Like we call it spelling and this is so we're I'm sorry you guys, but like spelling, like it's a spell you're casting a spell in what you say. Do you know what you're not the first with someone else? We said that. Yeah, recently. Oh my God, it's so true. Like we tell every our bodies what to do with our thoughts or their words. So I sing like little songs like that. So those are kind of I guess hacks. And then do you know one thing that I've added and I love it is Sheila G to like my morning drink. Do you guys take it? Yeah, I have. I've got again, you know, all the things you kind of forget. Yeah. Yeah. It's so high. It's so minimal. Yeah. And I feel like they position it for like men. But actually I feel really good. Maybe because it's like looks like tar. I don't know. But I'm taking so that's a little hack that I feel like has given me a bit of energy back. Okay. And well, you are literally like beaming rain. Yeah. And even your positive energy. Yeah. Yeah. It's just you. Yeah. Lovely. Thank you. I really appreciate that because it has been hard. You know, you wouldn't know. No. And I think that you've been able to find the gratitude within all that. Yeah. It's really shows. I try. And I think it's important to say like I try and some days are really chit. Like they're hard. And it's not nice. And I'm not this like just positive person all the time. And I, you know, there have been days where I've been broken because I didn't know what to do or how to. I'm a fixer. So when you don't have a solution, it's really hard. You don't know what to do. But yeah. And I think my other hack is sweet sleep. And I know that sounds cliche because it's my, it's my brand made all the things for yourself. And I think that's when it really works. It's like you've you send this gap. You saw I need that. So I've made that. And then that's when something really works. That's so it. And in fact, yesterday we had this big meeting about their, we have a product like, wait, you see what's coming out. So many cool things. But it's, but I said to everyone, I said, guys, it's okay. You can come up with stuff. You can, I know you have ideas. I don't want you to think that this is just like how he wants it. So we're going to make it. But it really has been like that. I'm like, I want. So for instance, we're releasing a ticspray. And it's been tested on that loan start ticket America. Yes. Oh, yes. Where you guys live. I think there's, and if you're in the woods, it'll, like, I mean, I'm sorry. Like a, like a, like a, I mean, I'm debating. I'll know she has like a, a tick. Yeah. Yeah. Yeah. I read a bit about pandas. I was literally, yeah. Yeah. We'll have to talk about it off like, because there's other stuff, other things you can take for, I think, yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. But, but I'm terrified of, are you guys terrified of like the tics now? Yes. What is this? Even my husband was, I'll take them to the, and I was like, they can't run through the long grasses. Yeah. Yeah. I have a big field that I'm like, you can't even your mom. I went for a walk and she was like, make sure your feet aren't like when trousers and stuff. And I was like, oh, crap. Crazy. Yeah. But when you have a child with, with pandas, a lot of pandas can come out from Lyme's disease. So I'm terrified of it now. And so here I am. Like, I call Jeff. And I'm like, can you make me a ticspray? And he's like, yeah, what is it? Repel it. A repellent. Okay. And it's being tested in Germany right now on the loan start tick, which is in America. Like, did you hear about this tick? Like it makes it a little allergic to meat to allergic to meat. I think we actually did see something. I mean, like it was almost too woo woo that my algorithm is like, what was it? It's so it's called the loan start to get it's only an American moment. And they are saying that they are like releasing their one forms. However, people are actually getting bitten by this tick and no longer can eat meat. And it gives them a kind of a lactic, like you're talking like if you're allergic to a bee sting. I have a lot of this. So I'm like, first of all, I go to America all the time. I'm like, we need a ticspray. So they so they create it. So it's so like, sweeties, I guess kind of my love letter to the world. It's what I care about. Thank you. You're well grateful these products for us. I'm trying. I'm sure there's a little organic and all perfect. These are even the packaging. I think that really helps as well. Because I feel like some brands, some clean brands don't quite get it. But I'm like, you always just always look so nice. I just wanted to like feel like. I'm like, sure. Yeah. And but it also wanted to feel like you could make it if you wanted to because you could make this. Yeah. Yeah. Like, I'm apart the care. It's almost that level of like, obviously, you're not going to eat it. But you could be able to. Yeah. Yeah. You could. Yeah. You could eat all of our products. And I think I mean most of them, I would really say that my luck. Definitely not taste nice. But yeah, I mean, like our skin absorbs everything. And I, and you know, I go through times or I have this real identity crisis. I'm like, who are we? Like as a company. And I can't niche down. Like everybody niches down. So if you, for example, like if you think about the company that's popping to my head is the mushroom company dirt teeth, they do my shirts. And then you have a company that just does skin care. And I'm like, I don't, I want to do all of it. I'm really pleased. Yeah. Because you have such good integrity. That's it. And I'm like, the skin matters. But so does what puts in your body. And we've got like our radiant trimel that back that you see the gap and that like the tic spray for the awful all the, you know, the PDRN. It's like, yeah, seeing that and understanding that people want this stuff. I think they do family wellness. I think it is. It's like the umbrella for that. You can come and be a part of our brand. Perfect. You know, that's it. It's like, I always say, we're like the boots of organic wellness. Like you have a problem. You come here, we will sort you out in some way. You know, and I think that's what I'm trying to do. But I think it confuses people sometimes and our poor production team because they make everything. Oh my god, another product. Well, it is that element of like just what you want to have in your kitchen, isn't it? And just like doing it on a big scale. Exactly. Exactly. That's what I'm trying to do. And the cacao mushrooms in the evening and stuff. So nice, isn't it? We're coming out of the children's like night time drinks. So that will help them sleep. So it has like, has, I don't even know what to talk about any of this, but it has like glycine in it from a natural source of glycine, which is really great for sleep. And and then a bit of, I think my magnesium by glycine, just to help calm their brain with the magnesium butter. And it's like it tastes like chocolate milk. Amazing. Yeah. Yeah. Just trying to find things that that I would want to use on my voice. Yeah. Yeah. Yeah. Yeah. Yeah. So it is fun. It's exciting about the future. Thank you. Yeah. What does the future sweet be looked like for you? Oh my god. When do you see it? Well, going. I think I guess I were launching in the EU this year. So that's really exciting in the next few weeks. Going up the label. That's it. I think for me, it's people asking this question a lot and it can go anywhere. I think for me, it's just, I want to make sure we get our message out there to people to really follow your intuition. I think following my intuition when I was ill, like saving my life and also following my intuition when I'm watching my son struggles, I believe saving his life, right? Like if I would have just gone down pure medical route, I'm not sure we do where we are. Exactly. And like pulling in a homeopath and an osteopath. Oh my god, our osteopath is amazing. And pulling in all of these people to really hold him. I think I just want people to know there's more out there than just going to the GP and feeling disillusion because you sat in the waiting room for five hours and then like got a prescription for an antibiotic. Well, you get popped off and they don't listen to you and then it's, yeah. That's it. And it's endlessly happening. Yeah. I think we've always experienced that to some level. Yeah. And it's difficult as well as you say it's like it has its place, doesn't it? For certain things even, you know, it's yeah, it totally has its place. Yeah, absolutely. And if any kid had a broken bone or needed stitches or any of that stuff or even like Louis, like those antibiotics and that and those, yeah, I don't know where he'd be without that. Yeah. So it definitely has a difference. But just following your, I think following your own intuition and just looking for alternatives and just being educated on what's out there because there's so much out there. Yeah. It matches there's so many negatives. I think that's one of the blessings. I totally agree. Yeah. I totally agree with you. Yeah. Yeah. Right. We're going to go a bit more surface level now. And we'll put fire. Let's do it. What's your most favorite sweet bee product? If you could only pick one, I know that's so hard. I'd have to say sweet sleep. Like it's just the hero. It's the hero. It's so good. Yeah. There's a lot of seconds. One supplement that you never skip. I never skip fiber because when you get over 40, it's really hard to take it as a supplement. I take it as in stay tuned. We're going to release one. I can only find an organic one in America at the moment. So I love this. It's like offline. What are you guys doing? Okay. I follow the you on Instagram. You're doing all the things I know. We're going to release an organic one in the UK because there's not one. But I use a brand. It's just like a scoop of I put it in my like morning stack. I know with all the stuff. And the fiber is the one thing I don't and it has changed my life. Can you just wait a quick? Tell us what's in your morning stack. Is that like your loaded water? Yeah. Yeah. Yeah. Yeah. So it's fiber. It is a body bio, the PC oil and their minerals. Two drops of selenium because I didn't know how gray hair and that helps with gray hair. And then eight squirts of chilejeet. And what else is that? And then with that. So that's kind of the liquid. And then I take metaballics. Yes. Okay. So Rostiopath started metaballics. Right. It's the best. You're going to get supplements from anywhere. That's where I would go. There are no fillers. She's so amazing. So I take their memories, their memory one. I can't remember what it's called. And, uh, bittersweet. Sorry, Alison. And bittersweet. And, um, uh, what else? I think, oh, and then I've been taking like, uh, kirsten and, um, bromelain for a hay fever. Yeah. That's my stack and the more amazing. I know. Okay. It sounds crazy when you say it, but you just do. I love it. Yeah. You to lie down. I think I saw one of you say, I never just drink plain water anymore. Yeah. Like we need to optimize in every way. I stuck everything. Yeah. Even my practice is I'm like, well, I might as well be lying. Even like coffee. I'm just like, yeah. I think the same. And that's what we're trying to do at sweepies. Like make everything functional. So it's like, if you're going to take this, do it all at once. 100%. Yeah. Yeah. What's a book that has impacted your life the most? Oh, um, probably the alchemist. Oh, yeah. A lot of people said that. Yeah. Yeah. Do they really? It's just such a beautiful book. I read it over and over again. And it just gets me every time. I gave it to me as a teenager. And I wasn't ready. And now I feel like I need to read it. You need to read it. Yeah. You know, you know, when you're like, yeah, yeah, you absolutely need to reread it. I think it just shows you can do anything, you know, and I think that that's a big one for me. Um, what's currently bringing you the most joy? Probably seeing Louis getting better. I mean, it really is. Yeah. Can we work out, Bonnie? That's the, it's the simple things. Yeah. And that's what really. It really is. It's like having a giggle with Warren, like the little things like talking to my mom on the phone. You know, it's like, that's the best. Yeah. Most important. We spend all this time doing all this other stuff. Yeah. Yeah. Yeah. Exactly. Yeah. Um, and one thing that you're teaching your children that you wish that you'd learned when you're younger. I think like that you are the master of your universe, like you create it, like I was saying earlier, everything, every thought, everything, it goes into some sort of creation and like you can create anything you want. And I think I'm trying so hard. They don't want to listen to me right now, but I'm hoping it goes in because it's so. Yeah. Not even my daughter's the other day she got like interviewed at this farm thing that right. And she was reeling off all these facts that I told her. They do listen. They do listen. They roll out eyes. I know. They do. Like if one of my boys is at a friend's house and they're like, they didn't have like, they didn't have filtered water. And I'm like, okay, he's listening. Like and their friends come over and they like go to pour a glass of water on the tap. They do not drink tap water to drink out of the spiritual. So yeah, I think they are listening, but yeah, I just want them to and I just want them to be like good humans. I feel like this world is a bit screwed at the moment. Like everybody's all we all just screw. It's really hard. Like when you drive and stuff, you really see it. Like everyone's out for themselves. And I just want them to like try and. Roughly dry. What happens when someone gets behind the car? They turn into psych of house. They do. Yeah. But yeah, I think yeah, I just want them to be happy good. And I know they can do whatever they want in life. Yeah. Yeah. Yeah. Yeah. Oh, thank you. Well, I'm trying my best. Thank you so much. This is so fun. I want to go back again. I will have to have you. Thank you. Of course. Thanks for listening to this week's episode. If you love this conversation, please take a moment to follow, rate and share the episode. It really helps us reach more people who are ready to raise their lives too.

Podcast Summary

Key Points:

  1. Holly King founded Sweetbee Organics in 2018, starting with homemade sunscreen for her sons due to a lack of suitable products on the market.
  2. In 2019, she was diagnosed with a rare form of cervical cancer and underwent emergency surgery, refusing conventional chemo and radiation.
  3. She used high-dose medicinal mushrooms (Reishi, Turkey Tail, Cordyceps, Lion’s Mane) to treat cancer in her lymph system, which she credits with saving her life.
  4. Sweetbee’s second product, a magnesium butter, was created for her son’s sleep issues and became a major success, especially among menopausal women.
  5. Holly emphasizes quality in mushroom products
  6. She built her own factories (including one in the US) to maintain full control over product quality and integrity.
  7. Magnesium is highlighted as essential for children’s health, responsible for over 300 chemical reactions in the body.

Summary:

In this podcast episode, host Coral and Natalie interview Holly King, founder of Sweetbee Organics, about her journey building a purpose-led wellness brand. Holly began in 2018 by making sunscreen at home for her sons because she disliked all available options. After friends encouraged her, she launched the business with just $10,000 on an old credit card and made £600 on her first day selling online.

Her life took a dramatic turn in 2019 when she was diagnosed with a rare cervical cancer. Despite doctors recommending chemo and radiation, Holly chose surgery and holistic approaches, guided by her intuition. After an eight-and-a-half-hour operation, cancer was found in her lymph system, but she refused conventional treatment.

Instead, she worked with an NHS doctor who taught her about high-dose medicinal mushrooms, including Reishi, Turkey Tail, Cordyceps, and Lion’s Mane. She credits these mushrooms with eliminating the cancer. During recovery, she developed Sweetbee’s now-famous magnesium butter to help her sleepless son, which became a bestseller.

Holly stresses the importance of quality in supplements, advising consumers to look for organic certification, heavy metal testing, whole fruiting bodies, and proper extraction ratios. She built her own factories to control every batch, reflecting her commitment to transparency and integrity. The episode also touches on magnesium’s vital role in children’s health and Holly’s personal philosophy of trusting one’s instincts in wellness and motherhood.

FAQs

Holly King started Sweetbee in 2018 by making sunscreen for her sons because she couldn't find a product she liked. She sold it online, made £600 on the first day, and the business grew from there.

After surviving surgery for cervical cancer, Holly decided to expand Sweetbee to share her knowledge and passion for wellness. She used medicinal mushrooms during her recovery, which later became a key product line.

Holly used high doses of Reishi, Turkey Tail, Cordyceps, and Lion's Mane mushrooms. These helped her immune system, energy, and brain function, and they remain in Sweetbee's products today.

Look for organically certified mushrooms, tested for heavy metals, and made from the whole fruiting body. Also check for a high extraction ratio, like 16:1, to ensure potency and quality.

Holly believes in controlling quality and integrity, so Sweetbee owns its factories. This ensures every batch is tested and contains exactly what is claimed, unlike outsourced products.

Sweetbee's magnesium butter, called Sweet Sleep, was created when Holly added liquid magnesium to her sun cream butters to help her son sleep. It worked the first night and became a popular product, especially among menopausal women.

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