Speaker 1This is The Road to One Million, and I'm Ryan Daniel Moran. Recently here on the podcast, you might remember me speaking with a young man named Louise. And Louise was making some shifts in his life, and he was making the splash into entrepreneurship. And I gave him a lot of credit for changing up his whole life in order to pursue this dream. And recently he came to a coaching call in which he was starting to craft his plan, and I found it to be a little bit complicated. And we were just on the other side of chatting with one of our students who was on pace for a million dollar a year, their first million dollar a year. And he came onto the call and he was like, I'm ready to follow in these footsteps. I want to have my million dollar a year. Here's my plan. And I was like, listen, Louise, you're overthinking it. You're overcomplicating it. Here's exactly what you need to do. I wanted to share this clip with you because oftentimes with entrepreneurs, especially when you've wanted it for a long time, you've had enough time to think about how you exactly want it to go. And you start prioritizing the thinking and the planning rather than the thing that is right in front of you. And so I want you to pay attention to the steps that I tell Louise to take so that you can simplify your path, get into the game, and start going down the road to one million. Because you'll get there faster. By walking than planning out the walk. Let's go over to Louise. Louise, I'm coming to you in three, two, one. Morning, Louise. How are you? Nice to see you, bud. Yeah, it's been a while. How are you? It has. Give us the latest.
Speaker 2Yes. So since our last conversation, there's been a lot of movement in terms of really understanding how it is that I'm doing, who I'm speaking to, you know, just, you know, just really bringing you back to who I want to serve and why I'm doing this. There was a lot of unpacking since our last conversation. I did want to release in September, but that didn't happen. So thank you for the sprint. And now at the end of that, I'll be hopefully launching everything. And it's a little bit more, yeah, just more clear. Good. Well, how can we help? Well, yeah. I'm actually wanting to release suspension straps, and I'm focusing on strength in order to empower and build confidence for men who want to serve their families, so really prioritizing their well-being. And I'm actually working with a fitness coach in order to kind of put this fitness program together because I realize that my competitors, they don't really have that kind of that support when people actually buy the product. So, yeah, I just wanted to, I'm actually wanting to pre-launch this and just putting it all together is a little bit overwhelming. So I'm just starting to have conversations with how I can speak to the fitness coach and see how we can actually put this together and how I can actually build that relationship in terms of like once we start selling, how we actually, how we actually get money in terms of that.
Speaker 1I'm not sure how I could. Well, let's not worry about that now. Let's worry about having a great pre-launch. So Brad and Chelsea, what advice would you give to those who are considering pre-launching and are in the early stages of building the audience? How would, based on all the pre-launches that you've done, what are some of the takeaways on the ones that have done extremely well? What advice would you give to Louise?
Speaker 3Good relationships with your manufacturer is key. You know, if you can work out a deal where you can do a 15-day boat versus a 30-day boat or, you know, try to work on getting a better port. The back end stuff like that is very helpful.
Speaker 4But then you just got to do it. You just got to jump. So like, even if there's delays, we had a three-month delay on a pre-order. So even if everything goes wrong, we still did it. We still had sales. We still had sales. We still had audience. Like, sometimes you just have to rip the band-aid off and be like, okay, I have this product. But as far as steps, it's showing them. If you have samples or if you have product photos or if you have having enough, like I said, with social media and having that foundation, you're going to seem like a real company if you have posts. You have all of this foundation before you launch. You know, you don't just post one post and then be like, yo, we're launching. Go over to the email list. Like, you've got to build that foundation, a little bit first before you do the launch. So yes, like, get all your back end in order, but also get all the front end, you know. It's kind of that saying, like, fake it till you make it. You just, you do it. You just, you just go through it.
Speaker 1You have to look the part. Yes. And part of, and looking the part is simply having people who want to buy your stuff. Just like, it's just like talking to an investor. An investor doesn't want to back you before you're in motion. If you're waiting for them to come in, for the money, then what leverage do you have in a conversation with an investor? But if you're in motion and money fuels the engine, now you've got leverage with the investor. Same is true with a manufacturer. No manufacturer wants to wait to support you before you've got some momentum. If nobody's going to buy your thing, why are they giving you priority or the dude over here who's already selling product? And so looking the part means having engagement with your people and some predictability that you're going to get. You're going to take sales. And Luis, what I would tell you is rather than do a fitness program, give that away for free. Build the audience and be documenting your entire transformation physically. The whole thing. Share the embarrassing photos. Share the squat that went wrong. Share the story about when you overate your macros. Share the whole thing and build up the audience. There's somebody in the 1% doing that. His name is Aiden. He's been documenting his transformation from skinny guy to thick guy. And he's got over 10,000 followers. So people were like, what are you selling? I want to buy it.
Speaker 4Yeah. And I will say, Ryan, the giving it away for free, 110%. We have free printables on our website for organization tips, a 60-day declutter thing. The amount of emails that we get from just giving them free printables, it's worth the weight in gold. So yeah, it can be one page, literally one page of something, of a work, you know, a seven-day work, whatever it is. And if you give that away for free, you're going to grow your email list for sure.
Speaker 2Yeah. Makes sense. Yeah. And I think that's actually where I'm starting to clear things up because I'm now starting to document my transformation using that actual product and then really try to put into. But it doesn't even matter
Speaker 1if it's using the product. Yeah. All you're doing. Remember, Chelsea shared that her audience is moms and the content that connected was sharing about being a mom. And sometimes the product fit. Sometimes it's, here's what happens when you organize all your kids' stuff. But also sometimes it's just,
Speaker 4I'm tired. Here's my kids' messy playroom today.
Speaker 1What's that, Chelsea?
Speaker 4Here's my messy playroom. I don't want to work out today. I don't want to do this. They got to relate to that. I don't want to work out, but here, I did it anyway.
Speaker 1It's that stuff, Luis. Yeah. That stuff. And whether the fitness coach fits in or not, you can figure out later. Don't try to formalize a relationship before there's momentum. Okay. Until then, this fitness coach is just a character in the story. Exactly. Hired a coach. This is what so-and-so said.
Speaker 4Who says you can't be the fitness coach?
Speaker 2Well, I originally wanted to get also other audience to really get to know about what I'm doing. But it just seemed like if I were to work with someone who has that kind of presence and authority that we could actually roll something out that's a little bit more professional, like you guys mentioned, really bring something that people can actually believe and say that, okay, well, there's something behind this in terms of there's this relationship where they're actually putting something together that has a system to it instead of just a guy who is like, listen, I understand you, but am I a fitness?
Speaker 1This is your play, Luis. You can work in your fitness coach into the story of what? What's this person's name? Daniel. So you share what Daniel told you to do. You share about the results you got with Daniel. You talk about how Daniel told you to do this and you didn't think it would work and it worked. You can interview Daniel and turn it into clips. But this is all audience building. It's all audience building. When it starts to pop, you'll know if the audience wants you, the brand, or Daniel. But you don't need to try to figure that out now. Okay. Remember, you can't skip steps. And step one for you right now is to be documented documenting the journey and building up email leads so that you sell that first product.
Speaker 4That's it. I will say I am not, I'm not a professional organizer and I had major apostrophes that are thinking like, how am I going to sell organizational products? Right. I'm just a mom. Well, it works. Okay. So me, I didn't bring on a professional organizer. Yes. Like I live with Daniel saying I used other tips from other things, credited them like, Hey, this person did this quote about organization or decluttering, but I might, you know, I was just who I was and I still have the following. I still have the backing. So don't lose, you know, your, who you are. You have a lot to bring to the table just as much as a fitness coach.
Speaker 2Absolutely. Got it, Luis. Yeah. Perfect. Yeah. All right, man. Good to see you. Keep us posted. Yeah. Thank you. Have a nice day.
Speaker 1And now a quick word from Jared, one of our members in the 1%.
Speaker 5I was bankrupt and crippled to making a million dollars in a year. And then I grew that business and kept growing it. So like. My whole world changed financially very quickly. It was amazing how fast it was able to transition and like turn once things got rolling. Ryan and capitalism.com pretty much taught me everything I knew about e-commerce and specifically branding was the biggest thing that, um, I think capitalism really does well. And they focus on teaching their students about building a brand and just teaching business to people like everything. He teaches is stuff that he's done. You know, it's not like from theory that you're going to learn something. It's like all stuff that he's done. So I think the biggest thing that capitalism.com helps you with is that you're getting to learn from somebody who's done the exact thing that you want to do, which is the most important thing in the world. Like that's how you fast track your results. So if you want like the fast lane and to get your results really quickly, you go to capitalism.com and you have them show you what to do. So you don't make all the mistakes and you get there really quickly. And it was the best money I ever spent. Because I went from bankrupt and crippled and all this other stuff to a million dollar a year business in one year, which is exactly what he teaches. And I was like, holy crap, this stuff works. So I was, uh, it was a very healthy exit and was able to let me focus on many other things in my life and not have to worry about that stuff anymore.
Speaker 1If you found value in this podcast and you're ready to go deeper, here are three resources where we can help you. One, you can grab my book, 12 months to 1 million on audible.com. If you want to learn more about this podcast, all you have to do is click the link in the description below, and you'll be able to get a free copy of my book, which you can download at the end of this video. And it's the playbook to building a seven figure business. Second, you can join our community of entrepreneurs who are following a plan to build a 1% net worth by building businesses and investing the profits. You can get plugged in at capitalism.com slash one. And third, if you're looking to go deeper and build a seven figure business that you can sell, you can work closely with us inside the capitalism incubator, and you can get on the waiting list. And find out what we do over at capitalism.com slash Inc. That's capitalism.com slash I N C.
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