Logan Paul Reveals the $100 Million Mistake He Made With Prime | PBD Podcast #856

- I don't give a. - There's one guy named Logan Paul. Whether you like him or not, people are talking about him. He's everywhere. - I'm everywhere. When I picked up a video camera and I found things that I actually loved, it didn't feel like work. That part came natural to me. - Is he selling you a dream? Is he shaping your mind? - Hell no, Pat. - Nothing? - Pat, I worked hard doing things that I hated. - You've had a few setbacks in your career. You've had certain, and a lot of them were public. How different is the last Logan Paul going through a setback than the one from 10 years ago? - The world's changing so fast, man. - When you guys were competing, were you like punking him, pushing him around, like kicking his ass a little bit? - It wasn't a competition. - I was smoking him. - How do you view content creation? What is the science of content creation for you? - It's interesting 'cause there is a science behind it. It's all art. They're all brush strokes on a canvas. It just changes. - If you would box and do one of these big boxing matches, you guys would, who would you fight? - Something's gonna happen. Something's gonna happen, that's for sure. - You know, to Pat's point, I'm incredible. I really am. I've chosen to share my story with the world. The story has ups, the story has down. None of it matters. We're on a floating rock, spinning in the middle of an infinite universe. If you think for one second, anyone actually cares about what you're doing, you're wrong. - Were you like this 10 years ago? Or did you have to develop this mindset? - No. - If you and Jake fought, who would win? - Whoa! - What's this guy trying to do? - Can I keep it real? - Keep it real. F*** Tom Brady. So I'm going to ask you an indirect way of helping our guys, our production team that works so hard, get a raise. Do you want to help them get a raise? This is how you can help us out. 49% of you watch our podcast that our editors work so hard. Producers, cutters, all of them. Our production team, 32 of them that work here, they work very, very hard to deliver a good quality to you. If you enjoy our show and you want to help this thing get bigger so we can take our talent that we have in-house that support this production all the time and maybe even give them a raise, then please subscribe to the channel. That allows us to get more viewership, and indirectly, it makes bigger opportunities for our current team that we have. Thank you so much. Man, I'm humbled. I'm honored to be here. It's great to have you here. Thank you so much. Yes. Please grab a seat. Sure. Man, this is great. TBD, I'm impressed. So, question for you. I mean, of course, you know, I came to the back. We had a chance to speak. I'm going to bring Dylan up here because he wants to talk to you as well. How is it possible? This is the dynamic I want because we've got some parents here that their kids are content creators, okay? How is it possible that your parents raise two boys? You guys have a very different personality. You're different than Jake. Of course, some similarities drive. How is it that both of you guys do so well getting so much attention? That's a great question. I love that lead because I assume there's a lot of parents in here. And at the risk of sounding arrogant, yeah, my parents are two for two, which is tough, especially because while we were always there for each other, Jake and I, my brother, and we definitely amplified each other. To your point, we are very different. We have very different personalities. And although we've done similar things in terms of content, our businesses look pretty dramatically different. We say, we're the exact same and the exact opposite. We're yin and yang. But to be honest, I've said this before publicly, I attribute a lot of our success to, man, you guys, it's a cliche answer, and I'm sure you've heard it a ton already, but it is the work ethic that my father instilled in us. I think we were both raised by a man who, really did his own thing, refused to let the world tell him who he is, stubborn, hardworking, and didn't bow down to anyone. But at the same time, had this burning desire to just be a great father. My parents got divorced at a young age. I was seven, Jake was five. It was pretty ugly. But my dad made an effort to make sure he had split custody, and he was seeing us half the time. And so, while both of us were doing this, both parents ultimately played a role in who Jake and I became. I mean, I'll be honest with you, my dad would do things that were probably borderline illegal in terms of working us. Try not to do that to your kids, but by God, it worked. Man, he would have us at eight, 10 years old, going and helping him renovate houses, like hoarders' houses, cleaning out gunk from the corner of their back, like disgusting 12, 14, 18-hour days as like a 10-year-old with no pay, bro. Like, our pay was Wendy's for lunch. I'm not being facetious. He was like, "You can get Wendy's for lunch." Thanks, Dad. We could survive? Cool. Thanks, Dad. - But what's the reasoning behind it? Or was it just like, "Don't get a help out?" - Reasoning behind it? No reason. "We're gonna help out." My dad didn't have a workforce, so he put his sons to work. He was an efficient man, and by golly, we helped him. I will say, so for the hoarders, we helped them. But for the hoarders' houses, he would let us keep things we found. - If you found something, it's yours. - Yes, yes. - That's a nice of him. Very nice of him to give that. - Yeah, yeah, yeah. I saw the little vase I found in one of the houses on eBay for like 100 bucks. I was like, "Dude, I'm balling." But I give that context, because we learned to work hard doing things that we hated. So when I picked up a video camera, when I started playing sports and wrestling, and I found things that I actually loved, it didn't feel like work. I worked hard doing things that I hated. So when I found something I loved, I knew how to work hard. - Hell no, Pat! - Nothing? - Pat, this isn't a, like, I would assume that most people in this room are like high aspirational individuals, have achieved, an amount of success that they're proud of, and can wear that badge on their chest, or are on their way there. My dad wasn't really like that. He was really just trying to make ends meet. He thought that we could be like that, but it was not something that he thought he was, like he would never come to this conference, and try to build a business, and success, and life for himself to make that generation of wealth. - Got it. - But he instilled some principles within us to do that. - Intentionally or accidentally? - It was intentional. - So it is intentional. - It was intentional, but it was like, it seemed like facetious. Like, my dad would always joke and say like, "You guys are gonna become rich and famous, "and you're gonna buy me a plot of land, "and I'll be the groundskeeper on the plot of land." And like, I mean, that fucking happened. I can't believe it, it really happened. But at the time, we're like, become rich and famous. How? Like, what's your plan for us, bucko? Like, we don't know how, we don't, what are we doing here? - So he is feeding you, though. He is selling you on who you guys could be one day. - He was, he was. - That's amazing. - Yeah. - Yeah, so he is developing you guys, and would he steer, would he create competition between the two of you, or not really? Was it like, hey, he can do it faster, he's stronger, he's smarter, he's better in math, or was it like, you guys gonna work as a team? - No, no, rarely. I mean, like, there were times where he'd be like, "Well, you guys are brothers." But most times, it was pinning us against each other. My brother Jake, if you guys are familiar with Jake Paul, the problem child, boxer, businessman, entrepreneur, republican. He's, he's, he's, on paper in high school growing up, he was, he was a failure. Like, actually. Getting in trouble, stole iPhones, 1.6 GPA. I was the opposite. I was a, I was a, I was a very good student. Was a good athlete, all, no, no, no drinking, no drugs, no partying, no trouble. Just, I was locked in. And so, without fast-forwarding 20 years and seeing what became of our lives, as parents, they're looking at one brother who's failing at everything and the other who's winning at everything, if I do say so myself. And so my dad would often pin us against each other and make Jake feel like he wasn't doing enough, because, quite frankly, he wasn't. But that's also why he became who he is. Because Jake's mission now is to just prove everyone wrong and he's done it time and time and time again. - And when you guys were competing, were you like the true older brother, punking him, pushing him around, like kicking his ass a little bit? Were you like, hey, it's okay, you can do something? What role were you playing? - No, well, it wasn't a competition, dude. I was smoking him. And the kid was already down bad. It's not like, I didn't want to make him feel any worse. We just rolled with different circles. Like he was with the troublemakers and I was kind of just like doing my own thing, studying, like nerd, jock nerd, kind of gets along with everyone, chameleon-like. I don't think we were as close growing up as we, yeah. - Even though it's two years apart? - Yeah. - So you guys went out there. Okay, so if you're doing this school, and what are you thinking you're gonna be doing? 'Cause you had, I don't know what the number was, 10, 12, 14 million followers on Vine. You were very famous very early early. So was your trajectory, were you saying, I'm going to do good in school because one day I'm going to be lawyer, I'm going to be this, and then media took you to a different place? That's correct. It's so interesting because now I look at social media and the world and anyone can see anything online and get inspired by the possibility of what could be. I don't really know if I had that. When I started making YouTube videos, YouTuber was not a thing. That term was coined. Influencer was not a thing. And so I don't quite really remember how it all happened other than I found something that I love and - And I pursued it and shit, life unfolded in quite an interesting way. Which was the clip that you're like, oh shit, I think this thing just went viral. Do you remember the first time it happened? So it's like, yeah, yeah, yeah. So I guess the big thing was, so I went to college. I did pursue college. I wanted to be an industrial systems engineer. And to me, school was a way to maybe not guarantee success, but increase your likelihood of becoming successful. I find that creative passion, which I ultimately ended up pursuing. But I knew I was good at school and I enjoyed it. And, uh, I thought I would be a good engineer. But when I went to college, I used my campus as my playground. I had a friend actually give me an inspirational speech and she's like, you can't give a fuck what anyone thinks of you on college. Like you want to make content. You want to be a Vine star. Like, like this is your playground. Like you use it, use it to create that content and achieve your goals. And so, um, I did end up doing it and I made a, uh, a Vine compilation. So six second Vines, rest in peace, uh, back to back to back to back in a three minute compilation. I posted it on YouTube and, uh, the video went viral. It got picked up by mainstream media. The next day I'm flying out from Ohio university, Athens, Ohio to New York city to go on the today show to talk about my Vine compilation. How old were you at that time? I was 18. I was 18. It was, uh, it was one of my first trips to New York. Um, and I was like, oh my gosh, I, I think this is like my first, like kind of, kind of big break, like, like mainstream media, uh, internet media that there's, there's some sort of convergence happening. And I think happening, I think I'm at the, at the center of it at the moment. You know, most people look at you and they, they think of you as just a personality. I remember one time you said you went to college and you were very serious about going to college and you were on the honor roll. You had a 4.0 GPA. You were doing everything right. And one day you're like, no, I'm going to get out and do what I'm doing here. How do you view content creation? Yeah, it's interesting because there is a science behind it. And as you mentioned, people like Stephen Bartlett or Jimmy, Mr. Beast, know that science through and through. I'm a little less scientific about it. I apply the best principles, best practices of content creation to my content when I can. But I actually approach it a little bit more like an artist in an intuitive way, which this is where there might be a disconnect from my ability to like, I can give you broad strokes of what makes good content. But for me, it's a taste. Taste is a defining feature of artists. And I have it in my Instagram bio for a reason. I do consider myself an artist. My canvas just changes, whether it's performing in the WWE, whether it's taking pictures, making content, whatever. It's all art. They're all brushstrokes on a canvas. It just changes. And so this episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block, or finally break down that long article you found on the web. It's all art. It's all art. It's all art. It's all art. You've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses, setup required compatibility and availability varies 18 plus. This episode is brought to you by TXU Energy. For the first time ever, Texans have an energy plan that combines free nights all year with daytime summer savings. It's called Free Nights and Cool Summer. You get free nights every night all year long, plus a 25% bonus toward your daytime use all summer. It's a first of its kind plan created for how Texans actually use energy. Discover how much more you could save with Free Nights and Cool Summer. TXU Energy, energy for everything. Visit txu.com for more information. Rep number 10004. Hank joined BJ's Wholesale Club the day he became a father of 30. I coach football. Now, Coach Hank saves up to 25% off grocery store prices, 30 pounds of pasta, three cases of protein bars, 75 sports drinks. And that's just pregame. He knows teamwork and BJ's knows savings. This is your home, coach. Home of the save. Join for just $20 at bjs.com slash mesquite and save 10 cents per gallon for six months. Open soon. Limited time offer, new members only. BJ's, home of the save. FanDuel is now available everywhere in the U.S. So you can get in on the sports action no matter where you are, including these places. Make this your most rewarding season ever with FanDuel. Age and location restrictions apply. Product availability varies by market. See FanDuel.com for eligibility. Gambling problem? Call 1-800-GAMBLER. Trading at Schwab is now powered by Ameritrade, bringing you an expanding library of education with even more ways to sharpen your trading skills. Access new online courses, insightful webcasts, articles, engaging videos, and more, all curated just for traders. Plus, guided learning paths with content designed to fit your unique interests. No sifting to find exactly what you need so you can spend your time learning to trade brilliantly. Learn more at schwab.com slash trading. I will say this. Perhaps this will be helpful. While I was always drawn to content creation, it sucked at first. It was bad. It was like eight, nine, 10-year-old Logan wasn't making, like, movies, you know, Steven Spielberg-level media. It was bad. But by the time Vine had come out, and I was 18, I had already logged my 10,000 hours. You know, they weren't, they weren't, like, the best, and I didn't really have any success. We had, like, 4,000 subscribers on YouTube, which at the time I thought was huge. At 18, you were at 4,000. Yeah, at 18 years old. You got to keep in mind, you're 31 today, April 1st. Yeah. So that's 13 years ago. Yeah. Yeah. At 18, you had 4,000 subscribers. From 13 years to now, I don't know how many you have. 50, 80 million filed. You got, I think I'm over, probably over 100 million cross-platform, which, which it's funny, like, looking back, like, 13 years is, that is, that is a lot of time. But from 4,000 to over 100 million, and this being my life and career, it's like, it's not impossible. You just have to put in the work. And that's ultimately what I'm saying here. My shit sucked. But I was able to refine it and become better at the craft. And now it's like, it's, um, it, it comes, it comes so natural to me because it's like all I know for the past 13 years. Fuck it. 20 years. I've just been, just been making content. And I, and I, and, and you, you, you will get better the more you do. You put in the reps. But Logan, is it more, let's try to see if we can get three steps out of it. Like you said, you're a writer, right? Like seven, eight years old, you're writing novels. Do you sit there, you see something like, ooh, what if this, what if that, do you actually do that? So this is funny. This is, uh, I actually don't think I've talked about this publicly. So, um, my wife is really the only one who sees me do it. But the answer is yeah. Like obsessively, the amount of notes that I have in my phone would shock you. And the length of each one, because as I'm making the content, like, I guess this is where it gets a little scientific. There's a, there is a way to capture content and structure it while you're shooting it to make sure that the end, uh, product is the best that it could be. It's, it's, I guess it, I guess you could call it like, that's, that's, that's my creative process. And my wife, my wife will watch and she'll be like, this is, this is, this is so interesting. So like, this is it. So, so this, this is how you, you became who you are. Like boring stuff where I'm sitting at the laptop typing for hours on an airplane or like on my phone just kind of like maybe looking out the window, waiting, waiting for an idea or inspiration to hit and then put it in my phone thinking about it. Like it's the less glamorous side of it, but also the most important. So you write, so, so the notes you write, is it storyboard? Is it, um, because how many of you guys have seen the commercials he does with Prime, with different videos that anyone's seen the stuff that they do with the commercials? Some of the things you do on how creative you are. I'm like, that has got to be the most, how did you come up with, with that idea? How did you come up with that thought? Do you, do you write, do you write pictures and you say, first, I'm going to do this, then I'm going to do that. Then I'm going to say this. Here's what the opening line is going to be. Do you want the, um, do you want like me to run you through the actual? Yeah, I want you to want me to run you through the actual. All right, so two things. First off, creativity is interesting because it is something that comes to me naturally, which makes it easy for me to come up with ideas. I implore you to figure out when you're most creative, if you're a creative person or in a creative industry. For me, it's like the 10 to 20 minutes. That's usually it. The 10 to 20 minute window, when I close my eyes, when I go to sleep at the end of the night, which isn't great for my sleep pattern, but like for some reason, when I put my head on the pillow and I close my eyes, I can just imagine and see things, and I'll pick up my phone and write notes, pick up my phone and write notes. That's the first thing. In terms of the creative process, if you have an idea, for the love of God, get it out of your head and write it down. You will forget it. 100% will forget it. It's such a big point, by the way. You know how those, you wake up in the morning, you're like, I was thinking about an idea, I forgot it. You will forget it. There are some ideas where in my head I go, that's so fucking good, I won't forget it. Pat, I love a good idea. I am obsessed with a good idea. A good idea can literally light my soul on fire. I've been sent down paths that have changed the trajectory of my life because of a seed of an idea. But not every idea is going to be an incredible idea, but some of them are still good. So, for the love of God, if you have an idea, take out your phone, write it down. Or type it in your phone, write it down. Whatever your method of inscribing is, get that shit out there. Here's the creative process. Okay, this is a little bit of a master class on storytelling. If you're someone who thinks storytelling is important, and by the way, it is. Steve Jobs said, the storyteller is the most powerful person in the world. And storytelling is a medium that has been around for the existence of humanity, the entire existence of humanity. Our ancestors would sit around a campfire and tell stories. In fact, I just watched a video that said, after our ancestors were done hunting during the day, and they would sit around the campfire and tell stories, 80% of what they spoke about at night was storytelling. So, word of mouth, inspiration via storytelling. So, what I do is, if I know that I want to tell this story, or I see content going in a certain direction, first things first, after you shoot something, take out your phone, write down what you shot. Write the broad strokes of it, write the date. Date, this is what was shot, broad strokes, okay? Every time you log a piece of content, do that. If you're pursuing a story or something like that, eventually you should have a list of all the stuff you shot. This is the hard part. Now you have to structure it. What makes sense? There is a formula for storytelling that the best storytellers in the world follow, and there's a bit of a taste and intuition that comes with it. But if you have not, and you want to tell stories, you should read the book, Save the Cat. There's beats. There's beats you could follow. Rising Exposition, All is Lost moment, the climax, all of it. And I'm not even an expert at fully following it beat by beat, but there's a rhythm, and there's conflict that has to be introduced. So, I will sit and, this is actually interesting and probably not super helpful, but I will sit and I will wait for a stroke of inspiration. If an idea has taken over my mind, I will be patient to let the stroke of inspiration hit me before I start structuring it. It comes with the obsession of what I'm trying to show and what I'm trying to tell, and I know that there will be a day where I will sit there for four hours and beat out the entire story. But the structure is important. It's like you're doing the work before the work, and you get to see what the story looks like before it's there. Why would someone stay for a video or a story you're trying to tell that doesn't have conflict? That's really important. You've got to figure out what that is, and then what's the resolve for that conflict? How does it happen? And all these various beats, if you can figure them out beforehand, you take a lot of work off your editor's plate, which is another thing. You've got to have a, you should have a kick-ass editor or two. You were also editing early on. I was editing. It's important. Right. I remember one time, I went to a social media world conference. It was in San Diego. It's got to be 10 years ago, maybe 11 years ago. Logan, this video went viral. Logan walked in, ran around, created a riot, and left. Do you remember this event? Yeah, it was VidCon. It was VidCon. That's what it was. Yeah, VidCon. That's what it was. Came in, and I looked at kids. I'm like, what happened? This guy named Logan Paul. Why are people running like this? He's a massive YouTuber right now. You should see what he's doing. And it was. You were there? I was there. I was at that event. I saw that happen. You literally ran by me by the escalator. That's so funny. Who is this guy? I'm like, you're running around, going, doing all this stuff. I'm like. And then later on, of course, you turn into who you are today, one of the bigger names. So for you, what's your lens on? Because now you run impulsive. That's a different lens, right? You've done vlog, and then there's the content creation. How different do you look at running a podcast versus running a vlog versus making a video, making an ad? Yeah, so you've got to be able to context switch. Well, actually, no, you fucking don't. But it is a good skill if you want to be someone who has more than one tentacle, which. In the world of content creation, helps. If you're someone who's aspiring to be a content creator or are a content creator, it's a skill. And that skill can be utilized in different ways, depending on the medium that you're making the media. So, yeah, I mean, the context is always switching. And you know what? It's interesting. You mentioned impulsive. My personal opinion, actually, I think our format on impulsive is outdated. There, I said it. We were one of the first people to do podcasts. And I think the world of podcasting has changed in a way. I think the angles look different. I think the value that is being brought from podcasts is a bit different than what impulsive offers. Impulsive is, we bring value, but it's mostly like entertainment. And I think a lot of people listen to podcasts now to learn something or try to better themselves, which we don't always offer. And so it's a conversation. Like, what does the future of impulsive look like? And that's a context switch right there. But depending on the medium that you're creating, you have to be able to understand what it is, where you fit, and who you're trying to speak to. And that takes time. So impulsive, so even the format of, like, do you guys cut and you upload the interview and you're saying maybe we ought to use a little bit more AI to score the clips better? Are you saying that? Are you saying more the conversation being around education instead of more entertainment? I'm saying, like, what does the future of impulsive look like, like, in general? Like, is our current format working? It is so oversaturated now. Podcasts are so oversaturated. And when we started, man, it just wasn't. Like, and it was reflected in our view count. Man, we get, like, one to four million views a pop. Now, maybe 250. 5,500K, which, you know, I think if impulsive was the one thing I'm doing, you might look at that and be like, oh, my God, we're irrelevant. Which, by the way, I fucking hate that word because it's weaponized and thrown around like it actually matters. And, like, what is relevance? Like, does it even matter? Some of the wealthiest, successful, happiest people in the world are irrelevant. But in social media world, everyone is so tied to the numbers. And the views that they're getting, that they get sucked up by shit that doesn't actually matter. If you're a content creator, you have to be prepared to remove yourself from the emotion of the views, which is way easier said than done. I'm there, right? But when we look at impulsive, it's like, okay, like, the views are at a probably, like, probably, maybe not the lowest we've ever been, but it's not the best we've ever been. And so it's like, how do we make this medium in this? This content more compelling or be able to compete? Why are you so comfortable talking about that here in front of everybody? I mean, I don't give a fuck. But that's where I'm going with it. That's the part that I want everybody here for us to take. So walk me through the next phase because you went through this early on at age. A lot of times the bigger worry is not to you. Logan, everyone knows who you are. You're an A-lister. It's not like, you know, folks who are getting started. But the worry is about what other people think. Yeah. Of what's going on with the business. Yeah. How did you, when you were coming up, you've had a few setbacks in your career. Yes, I have. Yeah. How did you, the first time go through it versus the last time? Yeah, I have had a lot of setbacks. And now when they happen, I thank God for the trial and the tribulation. I'm grateful for the setbacks. I often find that. Those moments are when I learn the most. and lead to the best outcomes in my life failure is not a bad thing failure failure failure should be celebrated i think because you're going to learn the most and you're going to become the person you want to be because of those failures all of us are sitting in this room here today because of everything that has happened in our life uh if it had happened another way maybe maybe maybe we wouldn't be here maybe maybe life would look a little different and so again this is it's so cliche but a lot of the cliche stuff is true you you you can't be afraid to fail and moreover you you cannot give a what other people think people are strangers and online like men yeah i've i've had failures and everyone's seen it and uh some of it could be considered embarrassing and but like whatever this is this is this it's a this is my human experience this is what's happening i've chosen to share my story with the world the story has up the story has down none of it matters we're on a floating rock spinning in the middle of an infinite universe we don't know why we're here we don't know how we got here we don't know where we're going if you think for one second anyone actually cares about what you're doing you're wrong like yes your family and friends i'm being general but like in the in the grand scheme of life bro do you understand how small we are in this universe it's incomprehensible it's it's incomprehensible how tiny we are the speck of dust we are not even a speck of dust an atom floating in the middle of an infinite universe and here we are thinking that we matter yes you matter to your family and friends again i'm being general but what i'm saying is it doesn't matter you have one life you've been blessed with this one one life in the in the world go out there and do what you love and don't don't don't doesn't matter what anyone thinks go do what you love this episode is brought to you by google chrome you know a browser but gemini and chrome that's new it can help you with practically anything on the web like restoring a vintage motorcycle from a 50-page restoration block or finally break down that long article you've had open for weeks gemini and chrome is here for it ready to make anything online make sense there's no place like chrome check responses set up required compatibility and availability varies 18 plus this episode is brought to you by txu energy for the first time ever texans have an energy plan that combines free nights all year with daytime summer savings it's called free nights and cool summer you get free nights every night all year long plus a 25 bonus toward your daytime use all summer it's a first of its kind plan created for how texans actually use energy discover how much more you could save with free nights and cool summer txu energy energy for everything visit txu.com for more information rep number one zero zero zero four tammy regularly hauls stuff to her kids at college that's why she shops at bj's wholesale club saving up to twenty five percent off grocery store prices it's a free summer you get free nights every night with free nights and cool summer txu have you met my kids and with bj's gas she gets there for less they call me the road warrior this is your home road warrior mom home of the save join for just twenty dollars at bjs.com mesquite and save ten cents per gallon for six months open soon limited time offer new members only bj's home of the save fan duel is now available everywhere in the us everywhere so you can get in on the sports action no matter where you are including these places make this your most rewarding season ever with fan duel age and location restrictions apply product availability varies by market see fanduel.com for eligibility gambling problem call 1-800 gambler trading at schwab is now powered by ameritrade bringing you an expanding library of education with even more ways to sharpen your trading skills access new online courses insightful webcasts articles engaging videos and more all curated just for traders plus guided learning paths with content designed to fit your unique interests no sifting to find exactly what you need so you can spend your time learning to trade brilliantly learn more at schwab.com trading will you like this 10 years ago or did you have to develop this mindset because it seems like it's been there the entire time it it it's been there it's it's it's it's been there yeah but but it's it's cemented now in a way where there's a saying i like like i'm someone who like i could walk on water and people would tell me it's because i can't swim he's only walking on water because he doesn't know how to swim shut the up everyone has something to say and like now as a 31 year old adult i realize like yo that mindset of not giving a like is is really important and and when you understand that strangers are going to give opinions about what you're doing and it doesn't matter because they're strangers and no person's going to tell you who they think you are you're going to get you're going to reach a level of peace in your life that is going to allow you to do the things that you want that make you happy i agree make some noise make some noise for that was phenomenal logan is you give me the vibes of a guy that's very intentional what he's doing and you're pursuing what's important to you are you in pursuit of a clear vision for yourself not like we had to rock here two years ago and he said um you know when he went to his managers and he said i want to be will smith except bigger and i want to do i don't know if you've seen that interview or not is there a vision for logan paul or are you kind of like i'm going out there doing my thing and opportunities are coming my way which one do you think you are more this is one thing that jake and i uh don't have in common we're very different in this way and i i i draw a lot of comparison to my brother because he's like you know same upbringing very similar career but very different it's it's interesting to see like how two people can do this and separate but still have similarities he's um he's far more intentional with his vision specifically his long-term vision than i am wow he's very intentional seriously yeah and it's gonna it's it'll pay off you'll see jake is jake is a phenom he's i think i think i think my brother could be the president of the united states yeah i think he i think you saw president trump said that the other day yeah i think i really think he could um which is just insane to say but trump did it there's no reason my brother can't do it um and i think i think he could i think he could do it uh and then maybe i'll do it i'll do it after 16 years of paul's who wants it um uh we won't let you down we won't let you down um he's already getting the vote 20 years before but uh i've found that i can i can see about three years out pretty well after that the world's changing so fast man especially now things are moving faster than ever it's harder for me to see i think more than three years um in the future i can write stuff down but things happen and uh i actually pride myself on the ability to adapt and pivot a little more which is which is what i've gotten good at but i i have a i have a maybe like a short-term three-year vision and then after that i don't know what's gonna happen but i'll tell you what something's gonna happen something's gonna happen that's for sure was wwe intentional i don't watch wwe but i watch you dude you are ridiculous thank you i'm not trying to make you feel good a little when i watch some of the stuff you do i'm like how the hell is he doing all these years nobody knew you could do these flips from the back you fall on your back you're thinking this guy's gonna hurt himself and you did what you're trying i didn't hurt myself but yeah you did hurt yourself yeah it's w was wwe a part of the plan you're like i'm just gonna go do it handmade in portugal their craftsmanship is a way of life for those who move through life differently from sunlit decks to nights that never need an occasion every detail is considered every step effortless crafted from fine suede and built with builder technology designed to move with you because true luxury isn't about being noticed it's about how you feel when you arrive the flb icon loafer made for the life you've earned yeah no to pat's point i'm incredible i really am i'm the best yeah you know there's two patterns i'm the best there's ever been yeah it's true i am i am the best that has ever been um and it's it's hard because when you're as blessed as i am in the wwe it's like how how how do you stay this humble um everyone says they say logan you know you're so you're so humble i'm the most humble person that i know um and that's been something that i struggle with staying humble being as good as i am to answer your question uh nah that was a bit of an accident i took an opportunity how about this say yes more do more stuff discover what life is and what you like and perhaps you'll find a hidden talent in there i was 27 years old when i went oh my god the wwe is perfect for me this is the perfect medium for me to paint my picture. This is what I'm saying. I'm an artist. The canvas changes. All professional wrestlers are artists. It's very, very high stakes performance art that is incredibly physical with no safety net. And I love everything about it. And it's the hardest thing I've ever done. I've said this before. People won't ever understand the 360 degree machine and the nature of professional wrestling and the artistry that it demands. It's grueling and it's really difficult. But man, there's showmanship, there's storytelling, there's physicality, there's character work. It's the most fulfilling and most difficult thing I've ever done. But I discovered it at 27 years old because I said yes to the question of like, hey, do you want to do WrestleMania with the WWE? Sure, that sounds fun. And then after I did my first match, I went backstage and I watched myself on, you know, my screen like I've been doing for 20 years. And I went, what the fuck? I look like a wrestler. This is, you know, I might beat some meat on this bone. So it took me 27 years to find the thing that I think I was honestly born to do. I think I was, I think I was born to be a professional wrestler. And here we are now. And you were a wrestler before in high school. Well, yeah. That's what I'm saying, Pat. I was, I was, I wrestled like my whole life. And then, and then also like did stunts my whole life and was being a jackass on camera my whole life. I remember, I remember my brother and I were making a video. I was trying to convince him to get on a tandem bicycle with me and go off of a ramp, like a, like a very high ramp, like a four foot ramp. It's so stupid. And I remember he's like, nah, man, I'm not, I'm not doing that. We're not, we're not crash dummies or like, we're not stunt doubles. And I remember like thinking in my head, like, I, I think I am, I think I am, I love this shit. Um, so I convinced his friend John to do it with me. And then I broke my wrist. True story. True story. Yeah. But I love stunts. I love like it's, it's, it's, it's, it's everything I love to do. And it's so obvious, like the W like, obviously I'm going to love wrestling, stunts, showmanship, camera work, like duh. But like, I don't know. It took me 27 years. And, and in your mind, when you negotiate, I think you're the first person that they put prime in the actual. Yes. So how do you negotiate that? That's a very difficult thing to negotiate. So they've never done it and they choose to, the first brand they do is prime dream. Yeah. It's interesting. How did you negotiate that? Yeah. So there's, there's a, so the WWE canvas for the longest time, Vince McMahon did not want anything. Yeah. So there's a, so the WWE canvas for the longest time, Vince McMahon did not want anything. Vince McMahon did not want anything. Yeah. on the canvas, new leadership, TKO, we're trying to make some money. And so they floated the idea around of having sponsors on the canvas, like the UFC does. Ultimately, it's not going to take away from the product. It's just going to earn the short, the company revenue. Yeah. Like I think maybe Vince's vision of like a pure empty mat was noble, but at the end of the day, this is a business trying to turn a profit. And so at first it was, I think it was, I think it was pitched, but there was a, there's a bit of a legit, logistics thing in that the paint that they paint the, the, um, logo with is a little slippery. And so when people start sweating on it, you start to slip. So there was like a little back and forth about like actually logistically how this was going to work. But, uh, I'll just say right now in my eyes, if I was a wrestler in the WWE who was performing at a very high level and delivering time and time and time again, and I have a podcast that was, uh, uh, essentially bought by fanatics and the WWE, and I'm able to get my brand's logo in the WWE, I'm very ingrained in this organization. They can't fire me. They can't. And, and, you know, Joe Hendry be singing songs like, can we fire Logan ball? No, I'm everywhere. I'm everywhere. And so I was able to leverage, I was outside of the ring and the brands I was building inside the ring with my character in the WWE. Cause by the way, the fans hated, they hated that. I stamped the middle of the mat with my logo that will ultimately help me sell more product, stay hydrated, but that works in the WWE. Cause I'm a heel. I'm supposed to do stuff you don't like. And if you, if you, if you do stuff that people don't like well enough, they'll like you. It's so weird. It's so, it's so interesting. Like, man, if you guys ever come to a WWE show, maybe, maybe we'll come to Vegas. They hate me. They hate me. But as soon as I leave the arena and we're all done pretending, it's like, yo, man, we'd love to hate you, bro. Like, I get a picture. My son loves prime by the way. I'm like, yeah, like that's funny. Quote, the thing I said earlier, that was a nice. And by the way, so monetary wise, how much you think the impact has been of that local being in the middle to, to the sales? Can you track it? It's it's almost impossible to track. I will say this. So, so prime is in an interesting spot right now because this was the fastest growing beverage in the world. There are a lot of people who like to say that. No, this, this, this was it. Like there's like the data and the revenue, like shows that we got caught in an interesting scenario where since prime was a social media brand, it's sort of like a live by the sword, die by the sword type thing. And when we first launched prime, it was, it was cool to try prime and give taste tests on it. And everyone loves it. And it, it legitimately is a better for you hydration product. That's why we made it compared to Gatorade. Uh, we'll win 10 out of 10. Sometimes, uh, less sugar, um, low calories. It's like the, the, the product's phenomenal. And, and the sales show that however, when you are eating legitimate market share from corporate conglomerates, the forces that be may find ways to detract and hurt your brand. And, uh, our competitors found a, found a way to do that successfully. And at the same token that it was cool to like prime, it then became cool to hate on prime on social media. And like, it still is like, if you on prime, you're going to get views, which is unfortunate because we're offering a better for you product hands down. No question. It's a better, better hydration product, but we're in a position now where we have to stabilize this brand and get people to understand that we are offering something that, that is actually what we say it is and earn a little bit of trust back because trust was broken. negative headlines, lawsuits that have either, we've won or have all been dismissed, and just stuff that I don't think normal brands who are building their presence on social media have to face, because it's led by two controversial figures, me and KSI. So you think as long as you guys are heels, that's going to hurt the brand? Is that—because you guys went from zero to 1.3 billion in like a couple years. Two years. Two years, yeah. Yeah, it's insane, yeah. It's insane. And then one day we wake up and Senate Majority Leader Chuck Schumer, Senate Majority Leader Chuck Schumer is talking shit about Prime, and that's weird. Haven't seen him speak at a podium since then. Weird that on a Sunday morning, by the way, Chuck Schumer is telling parents that Prime is bad for their children. Chuck Schumer? Chuck Schumer, bro. Interesting. How do we think that happened? I'll let you speculate. But yeah, that's weird. Our competitors played a smart game, and they won that round. But it's a marathon. It's not a sprint. And as long as you don't die, you have a chance to win. We chose an incredibly hard category to infiltrate. Beverage? It's tough. It's tough. And so we have an opportunity now where we just got to keep making amazing products and keep telling cool stories of the brand. And I think Prime can be a staple that literally defines a generation, especially Gen Z. Gen Z loves this product. Yeah, we see that. We see kids always talk. We go to school. We see Prime everywhere. They want to drink it. Floyd was here yesterday. I saw that. He owes me $1.5 million. Just want to make that clear. He owes you how much? $1.5. He hasn't paid it yet. No. But I'm not the only person he hasn't paid. I think I'm low on the list. $1.5. I'm not exaggerating. How are you not able to get that money from him? Bro, I don't know. Because he took $10 million cash, sold our fight using my name and likeness. And I had 15% of the proceeds of any deal he did. And he didn't follow through and fight where he said he was going to fight. I think it was people in Dubai. Yeah. Floyd, if you're watching this, I'm ready for my cash, man. Thank you. Thank you. He was here yesterday. It would have been good if both of you guys came out at the same time. We would have done the interview together. That should have been entertaining. Would have been more entertaining. Although we had a good time. Maybe we can set that up. And yesterday, one of the conversations he brought up is the fact that he's open to the idea of fighting Conor again in a Pacquiao fight again. If you would box and do one of these big boxing matches, you guys, who would you fight? Who would be the next one that you would fight? I think it would be Conor. And I'll tell you why. Me and Conor almost, I think like almost could have happened. It didn't happen because he had a couple more fights on his UFC contract. But Conor is interesting because he's such a showman and he's so convincing. He can convince people that he could beat me. He could do it. He could do it. Bro, he had people convinced that he was going to beat Max Holloway. This was his last fight. I said, no fucking way, bro. I threw 60K on Max Holloway. I'm the only one in the room. My friends are like, dude, it's McGregor. I'm like, you don't understand. That dude's last five years weren't like a healthy, physical time off taking five years. That dude meaning Conor. Conor, yes. Like, bro, this is like, he was doing bad boy things. And it caught up to him. Father time caught up to him. And life. Especially. I mean, sports can be very honest. And Conor was not prepared. So, like, yeah, if the fight came around, we're both under TKO. I'm sure it would be box office. And I'm sure I would whoop his ass. But he'll convince people that there will be half this people in the room who think Conor will beat me. So, you think you'll beat Conor if you guys fight? Undoubtedly. First off, I'm like 30 to 40 pounds heavier. Second off, he's not an amazing boxer. Third off, look at the shape that he's in. Whatever shape he's in right now, hobbling around on one leg. Or doing a copious amount of nose drugs versus what I'm in. I'm locked in. I'm locked in. I was a tag team champion before I pulled my tricep. Shout out to Vision. So, you would. You would entertain a fight against Conor. Yeah, of course. What kind? I would honestly do boxing or MMA. I don't, yeah. You would do MMA against Conor? Bro, I'm a wrestler. And I did, like. Four years of jiu-jitsu in high school. This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome? That's new. It can help you with practically anything on the web. Like restoring a vintage motorcycle from a 50-page restoration block. Or finally break down that long article you've had open for weeks. Check responses, setup required, compatibility and availability varies 18+. This episode is brought to you by TXUX. T-X-U-X. You get free nights every night, all year long. Plus a 25% bonus toward your daytime use all summer. It's a first-of-its-kind plan created for how Texans actually use energy. TXU Energy. Energy for everything. Rep number 10004. Tammy regularly hauls stuff to her kids. That's why she shops at BJ's Wholesale Club, saving up to 25% off grocery store prices. Beef jerky, microwave meals, laundry pods, even they can't screw up. Have you met my kids? And with BJ's gas, she gets there for less. They call me the road warrior. This is your home, road warrior mom. Home of the Save. Join for just $20 at BJ's.com slash mesquite and save 10 cents per gallon for six months. Open soon. BJ's. Home of the Save. So you can get in on the sports action no matter where you are. Including these places. Gambling problem? Call 1-800-GAMBLER. Trading at Schwab is now powered by Ameritrade. Bringing you an expanding library of education with even more ways to sharpen your trading skills. Access new online courses, insightful webcasts, articles, engaging videos, and more. All curated just for traders. No sifting to find exactly what you need. So you can spend your time learning to trade brilliantly. FanDuel.com forward slash trading. And then when we launched the Prime Protein Shake, I was like, this is an amazing opportunity. Bodybuilder, we fought. I actually have no problems with him. In fact, I love Bradley Martin. Very likable guy. He's awesome. Yeah. And so I was like, let's fucking recreate the fight and turn it into an ad. And it worked. It was an amazing launch for Prime Shake. Okay. So maybe one thing we do know is there could be a fight of Conor against Logan. My ultimate goal would be to win the WWE Championship and then go fight Conor as a WWE Champion. Whoop his ass. Come back to WWE goated. And I think it's possible. TKO just got to make a couple decisions. I mean, that's undeniably massive. It's massive. I think Conor has one more fight on his contract. But my belief is, he's a fucking bum. Who are you going to put him against that people are excited about? Like, they're always going to be excited because it's Conor McGregor. Or you can make another. Or you can make another crossover super fight that will get more attention than whoever he decides to fight next. Because everyone knows that he's faking it. It's funny. He's really a WWE star at the moment. Conor. Yeah. He's doing the same thing I'm doing. But worse. Way worse. Do you know if WWE has ever thought about bringing him in to be a wrestler? I'm sure it's. That would be a massive hit. No, he'd be incredible. He would be incredible. He'd be incredible. Yeah. I think he's, I think he's so captivating. He's, he's, I'm a, I'm a fan. He's just a bum. If you have any questions, start lining up because I'm going to bring Dylan here to ask a question. Then we're going to come to you guys. So Vinny, if you want to send Dylan up here, my 12 year old son's got a question. Yeah, yeah, yeah. That's amazing. I know you met him in the back. You guys were talking. So, uh, he's between the two of my sons. He's the one that likes to be in front of the camera. The other one likes to have the camera on others. So that's awesome. But Dylan, Dylan is, uh, if you're back. Did Dylan, if you want to come up with a mic, is he back to, can we make some noise for Dylan bed? David. There we go. Dylan. Come on. Whatever. So you got a mic. Do we have a mic for Dylan? Are you mic'd up? Can we get a mic from back there? He came up. He came up raw. No mic. You could just, you could just got a mic right next to me. There you go. Okay. Dylan boy. Go for it. If you and Jake fought, who would win? Whoa. It's this guy trying to do this. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. I'm seeing you. I'm seeing him next weekend. MMA or boxing boss? Street fight. He's saying street fight. Oh my God. Street fight. That's interesting. I would be Jake in a street fight. I would. I think he would tell you the same thing. Why are you lying? Why are you lying? Why are you lying? I will possess. I got a ground game. The kid does a half. What's the last time he called you? I got a ground game. I got a ground game. I got a ground game. I got a ground game. Why are you lying? Why are you lying? Why are you lying? Why are you lying? What's the last time you guys actually fought? Like how old were you when you guys fought? We got a certain age where we realized if we fought, we would just destroy everything. And he's big. He's big. So he's like six foot 230. I'm 6'2", 230. So we fought a little bit. We were drinking. This is recently. No. No. No. This was a while ago. We're adults now. I'm 31, bro. Well, yeah. I beat his ass, bro. Thank you so much. Thank you, bro. Nice to meet you. Thank you. You can stay here, buddy. Okay. Right here. I'm going to come to you first. Yes, sir. What is on your mind? Hello, Logan. Hello, PPD. Thanks for the great event. Thank you. Okay. Right here. Yes, sir. I wanted to ask you that if you were 15 years old in this day of age, and like you were back to where you're 15, what's the first thing you would do? And how would you make sure or try to get back to the place that you are right now? How old are you? Fifteen. Great question. Let's see. That's what I was going to ask. Okay. First things first, I think you have to understand the landscape. You're a 15-year-old living in a world that is prominent. with AI and content creation and the advancement of technology in general. And if you're able to find a way for you to see where you fit in that world based on something you like doing, I think you're going to increase your chances of succeeding. There are certain occupations and things you can do and careers you can pick that will yield more financial success if that's important to you. For some people it's not. But I think if I was 15 in today's day and age, following my own advice, the first thing I would do was figure out how my love for content creation fits in an incredibly oversaturated environment. It's hard. Becoming a content creator is going to be and is very difficult. Very difficult. Because the people that are succeeding right now are very good. I had this prediction about five years ago when I saw where social media was headed and there was some study that like they surveyed kids his age and like 80% of them wanted to be YouTubers, which was insane. But you know, you have more people entering an industry, then the cream will rise to the top. I.e. I show speed. Kids of Phenom. I.e. Kai Sanat. Phenom. Streamers. Like naturally perfectly fit. Showmen. Exist. And so where do you fit in that world and how can you make content that's different? I would at your age try a lot and get really good at the things that you naturally like and see where it fits in today's day and age. Fantastic feedback. Make some noise. Max. Logan, thank you for being with us together here today, man. We appreciate you. Valuable insight. My question is about how you process issues. Patrick has educated us all about signal versus noise inside of your life in your business. And you have so many opportunities that present themselves to you. How do you decide which ones make sense that are aligned with your brand that you want to tie your identity of your brand to and form alliance with? How do you process what makes sense? Signal versus noise. Yeah. So you'll get better at discerning the two, the older you get and the more you do. I do believe you should say yes to two. - She just said we're older. No, no, no, no, no. No, no. OK, please continue. Go for it. So I'm Puerto Rican and I do know that you live in Puerto Rico. Yeah. Yeah. So I just want to know what you think of the governor currently. Oh, wow. And how do you feel about the future of Puerto Rico? What a question. Great question. I love that you're Puerto Rican. That's new. It can help you with practically anything on the Web, like restoring a vintage motorcycle from a 50 page restoration block or finally break down that long article you've had open for weeks. Check responses set up required compatibility and availability varies 18 plus. It's called Free Night Savings. Free nights and cool summer. You get free nights every night all year long. Plus a 25 percent bonus toward your daytime use all summer. TXU Energy. Rep number one zero zero zero four. I coach football. Now Coach Hank saves up to 25 percent off grocery store prices. 30. 30 pounds of pasta, three cases of protein bars, 75 sports drinks. Home of the Save. Open soon. Limited time offer. New members only. BJ's. Home of the Save. I've been everywhere, man. Gambling problem? Call 1-800-GAMBLER. If you think that's controversial, I gotta be honest, Alicia, you don't know controversy. I don't know controversy. I've been through some shit. Unfortunately, I can't answer your question about the governor. Not because I can't or like my PR team is telling me. I just, I don't know enough. I just, I don't. I apologize. As far as the future of Puerto Rico, I am obsessed with the island of Puerto Rico. I think it is one of the most beautiful places on the planet with some of the most beautiful people on the planet. The amount of culture and art, musicians, and taste that comes out of such a small island. That, as it stands, is a territory of the United States is astounding. The fact that I get to call it home is such a privilege. I'm so grateful. I don't know what the future of Puerto Rico looks like, but I can tell you this much. When the time comes, I want to contribute and give back to Puerto Rico in a meaningful and impactful way, along with my brother. We've tried and have done some stuff on the island thus far, between Jake's Association Boxing Bullies and putting on Amanda Serrano. We're getting the pay that this amazing Puerto Rican fighter deserves. But I'll tell you this much. If Jake and I become president of the United States, and the Puerto Ricans want it, we're making Puerto Rico a state. Number 51. We'll take a vote. We'll take a vote. We'll take a vote if the Puerto Ricans want it. We're going to fight for you. By the way, you said something. You said Jake is very different. He's this, he's that, he's a Republican. You had Trump on your path. It doesn't make me a Republican. So you're more of an independent. Would you say you're more like in the center? At the moment, I'm a Republican. At the moment, you're a Republican. I'm a bit centrist. I think the Democrats made some crazy, crazy decisions that hurt people that felt like they could identify with the party. And by the way, this shit's all a pendulum. It's all swinging. We're very right, very Republican. At the moment, it seems the world is leaning that way. It's going to go back. And I just try to do things and live by way of common sense. It's crazy, crazy ideology. Very extreme, Logan. Super extreme. Let's do the last one here and we're done. Go for it. What's up, Jake? Nick Long. Damn, bro. Get him out of here, bro. I'm not Jake. As they say, Jake, I meant Logan. Sorry, man. Did he really call you Jake? Yes. You called him Jake? That's crazy. Is that what you're going to do with the last one? No. It's totally going to negate what I was going to say because it was a statement of gratitude, man. I saw you, WrestleMania 42 here in Las Vegas with my son. I was a high school wrestler, NCAA wrestler. Sick. Hulk Hogan was my hero. And it was so cool, man. Like, as the boy in me that's still alive to watch my son watch you. Whoa. That was the next generation. Wow. That was something I shared with my father. Whoa. My father took me to WrestleMania. Dude, it brought me to tears, bro. Oh, man. And the fact that you're carrying that torch forward and to see my son look at you the way I looked at Hulk Hogan melted my heart. Oh, man. So, thank you for that. Yeah. What a cool one to finish on. Thank you for sharing that. And hopefully that makes up for calling you the wrong name. It does. Because it seriously was like a deep moment of gratitude and reflection. Man. So, my question for you is we help entrepreneurs become exitpreneurs. Yeah. We believe every entrepreneur should have an exit strategy. Amazing. Begin with the end in mind. When you started Prime, did you guys intentionally think about building real enterprise value and having an exit strategy? Nope. Massive, massive, massive mistake. Massive mistake. Not a decision that I supported or wanted. And I don't think KSI wanted it either. We had opportunities to exit or take a step back and say, "Hey, we're going to do this. We're going to do this. get partners who would buy into the company and potentially could have had a huge cash out. Our partners didn't want it. Sucks. We were like, yeah, we trust you guys. And we paid the price for it. So to your point, having an exit strategy in mind, having a goal of what you want to do, and having a way to make sure that your hard work is eventually going to pay off is really important. And man, don't be afraid to take chips off the table. Don't be afraid to take chips off the table. How much do you think that potentially cost you by not having an exit strategy? I'm not exaggerating at all. Minimum $100 million. Remember, if I'm not mistaken, you own 20% of Prime. So that's. Whoa! That's proprietary information. He didn't tell me this. This is not what you told me. This is what our good research team tells me. They just Googled it, Pat. By the way, 20 points is a real number. Just a $1.3 billion company, zero to 1.3 in two years, 20 points. So for us with Prime specifically, if PepsiCo, for example, were to acquire us at the time, and we looked at it, it would be a borderline antitrust monopoly type situation. So they couldn't. And it grew so fast that a lot of these big conglomerates weren't sure what's going to happen with the company, which is a totally fair concern. You've got to be careful. You've got to make sure to stabilize and prove that your numbers are legit. But still, there's private equity that would have bought in half a billion dollars easy if we just throw it like, easy. It didn't happen. But you know what? This is going to be a fun challenge. It's going to be a fun challenge to get back to $1.2 billion and get Prime back on the right track. All right. So get an exit strategy. Great question. All right, gang. Maybe you can help me. I can help you. Look me up. I got you. FNB. Make some noise. Logan Paul. Thanks, guys. Thank you so much. Brother, I appreciate you. You were amazing. Thank you so much. Thank you so much for coming on. Thank you for coming. I know it's a long flight stuff you're doing, so I appreciate you making the time. Thank you. Great event, brother. Handmade in Portugal, their craftsmanship is a way of life. For those who move through life differently, from sunlit decks to nights that never need an occasion, every detail is considered, every step effortless. Crafted from fine suede and built with builder technology. Designed to move with you. Because true luxury isn't about being noticed. It's about how you feel when you arrive. The FLB Icon Loafer. Made for the life you've earned. 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