LinkedIn Masterclass: How to Fix Your Profile, Get Found, and Attract More Opportunities

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And how do you create a narrative that you want before one is created for you? You guys are basically getting a free Stanford Business School education, literally through this class because Shari teaches the class on LinkedIn at Stanford. The way that LinkedIn works behind the scenes is that it's all metadata. "Talk metadata to me?" Seriously, is LinkedIn entering its post-cringe era? I think a lot of people have this sort of outdated mindset that, "Oh, LinkedIn is just for people who are actively looking for a new job," but that's not the case at all. The whole point of your LinkedIn is to present yourself to the outside world, because once you do that, more opportunities are available to you. I'm Shari. I'm Jean. And where are the Tiger Sisters? We are your Wall Street and Silicon Valley big sisters. And we're a top 10 business podcast bringing late-night sister talk meets boardroom strategy. Hi, Tiger fam. Welcome to LinkedIn Masterclass with the Tiger Sisters. In this Masterclass series, I go through everything that I've learned both at my career and in Stanford's business school to help you level up in your life. And today's topic we're talking about LinkedIn. I worked at LinkedIn when I first started my career out, so I was there for almost five years working on both the profile team and LinkedIn learning, their edtech platform. And I teach a class at Stanford's business school almost every quarter on LinkedIn and how to write a winning about me. So you guys are basically getting a free Stanford business school education, literally through this class, because Shari teaches the class on LinkedIn at Stanford. And no big deal. She is a LinkedIn top voice with over 35,000 followers on LinkedIn. And because I used to work there, I have the inside scoop to help you improve your LinkedIn profile. So I know LinkedIn has a certain reputation, right? So sometimes it can feel really cringe to post on LinkedIn. Everything that you see is all professional. Also sometimes people are boasting or bragging on LinkedIn. It has a weird feeling. But trust me, LinkedIn is such a powerful tool. And you're probably underutilizing it right now. It's a way to talk about yourself. There's so much real estate that is not being taken advantage of on LinkedIn. We're going to be talking about the about me and the different sections on the profile. But it's all about personal brand at the end of the day. And how do you create a reputation for yourself that you want, a narrative that you want before one is created for you? Yeah, and I think this is a very timely episode. Because I think that perception of LinkedIn being cringe is really starting to shift as seen in a recent New York Times article that was called is LinkedIn entering its post cringe era. And I think there's a lot to be said about that, which is that, you know, LinkedIn used to be kind of just this online resume of where you would list all your accolades. But now it's more so. It's almost your like online personal website. It's like your online front page where people can get to know you and not having a LinkedIn or not having an optimized LinkedIn is really a detriment to yourself. Yes. And I think no matter where you are in your career, if you're just starting out or if you're many decades into your career, you will definitely take something away from this conversation that you can apply immediately after. And if you're watching this episode on video, seriously pull up your LinkedIn. So you can do like a split screen side by side. There's going to be opportunities where I'm sharing the different things you should do to optimize your LinkedIn. You can pause this podcast. You can let it run in the background. But you can use this as a real moment to spruce up your LinkedIn and implement the things that I'm sharing right now. It's very tactical. Yeah, or if you're just listening to this while you're chopping vegetables or driving in your car, let it all sink in. You let it sink in. Save this episode and you can implement it later. Yes, okay, sure. Let's start from the very, very beginning, the most basic question. Why is it even important to have a filled out LinkedIn? Why does it matter? Yeah, so like you mentioned before, your LinkedIn is basically your personal brand these days. And of course, it has your work experience. But it also has all these other valuable pieces of real estate is what I call them that you can fill out to share more about yourself. So the whole point of your LinkedIn is to present yourself to the outside world. Because once you do that, more opportunities are available to you. More people know about you, what you're interested in, what you're working on. And because of that, you can have more abundance of opportunities. I think that's such a great point. Is that I think a lot of people have this sort of outdated mindset that, oh, LinkedIn is just for people who are actively looking for a new job or actively looking to switch industries. But that's not the case at all. It's really a way to keep people updated on what you're doing. And that way, there can be kind of organic opportunities that come your way. Even if they're outside of your direct career or your direct job that you're working on. 1,000 percent. And the way that LinkedIn works behind the scenes is that it's all metadata. So basically, the more information you put on your LinkedIn profile, talk metadata to me. Seriously, the more that metadata you have, which of course is your past work experiences, your skills, recommendations, all these different sections on LinkedIn, the things you've volunteered in, in the past, your volunteer experience, all the information you put out there is basically stored, registered. And when people are looking you up or looking up an opportunity, your name can come up in the search results. For example, if I'm a recruiter at a company and I'm looking for someone who lives in the Bay Area who has ABC skills, who has this past work experience, the more that you have your LinkedIn filled out, the more that you are likely to show up in their search results. Right. So basically, you want to be discoverable. And LinkedIn is one of the best ways. Having a filled out LinkedIn is one of the best ways to be discoverable by people that you want to find you. Okay, so I'm convinced. You've convinced me, Shari, on why I need to fill out my LinkedIn. So then, why don't we talk about the About Me section? I've heard you say before that this is one of the most important things and the most underutilized areas of your LinkedIn profile. Yes, because the whole point of the LinkedIn About Me section, I call it the three S's. This is the slide that I created for the lecture proprietary information. This is my framework that I've created for my lecture at Stanford's Business School, where I specifically talk about writing and about me section. So there are three S's of how to write a Good About Me. So the first one, to share who you are. This is real estate, where people, of course, have your photo on your LinkedIn profile. They have your work experiences. But this is a place you can tailor and specifically write in your own voice to share more about who you are and what you care about and what your goals are. So the second S is to sell what you do and what you offer. So if you are someone who is looking for opportunities, this is like you have your own consulting business. Like this is something that you can share with other people, so then they can reach you. The third is to become search optimized. So people actually want to find you the whole point about having a LinkedIn profile and about me that is filled out is to actually be found, right? You want to be search optimized. So speak in the language that your audience searches for. So basically fill out the metadata. Add in more, we're talking metadata again, put in more metadata through about me. Yes. And in the next few sections of this conversation, I'm going to share exactly what you should put in your about me in both the beginner, intermediate, and advanced examples. Because if you're starting from nothing, I would prefer you just do the beginner thing and not skip to the advanced. But if you have something, we can talk about the intermediate and advanced. Okay, but before we move on, let me just get this straight. So your proprietary framework of the three S's, share, sell, search. Well, the last one is search optimized. Search optimized. Become search optimized. SSSO, proprietary. Hey TigerFam, take five seconds to subscribe to the Tiger Sisters podcast. When you subscribe, you are notified every single time a new episode drops. And if you're listening on Spotify or Apple podcasts, please rate us five stars and leave a comment about this podcast. Because it really helps people discover our content. And it helps us to continue to make the show for you. Thanks. Now back to the show. Okay, so now let's go through the three types of profiles that we talked about. Beginner, intermediate, and advanced. So starting with beginner, I think the concept is something is better than nothing, right? Exactly. So most people, I mean, if you're listening to this right now, ask yourself, do you have anything and you're about me section? Most people don't. We usually do a, you know, hands up survey poll in the beginning of the class that I teach at Stanford. And basically, I asked the class how many of you have the about me section filled out is usually 50/50 sometimes It's like 70/30 most people do not have their LinkedIn about me profiles filled out even you know This is a class full of Stanford students right these are all business Students who have worked in business who are probably on average five years? Yes, and like you would think they would have their LinkedIn about me's profiles filled out, but they don't so Take that keep that in mind something is better than nothing I'm going to bring up a couple of examples that are short and sweet just a few sentences long That I think are a really good place to start if you're feeling intimidated or you don't have anything in your LinkedIn profile These are examples that I really like okay Also if you are not watching this right now will also read out the examples so you can hear them But if you have the opportunity to turn video on on Spotify turn on your video now because we'll show some examples on the screen So these are all real examples that we're going to read out loud. So the first one is by a vice president of product management They're about me says I pride myself most on the products I've helped create Ranging from the first US hybrid as you V to a number one app to a much loved children's book to some parts of this page smiley face This is a very simple I think it's maybe one sentence long and total maybe one and a half sentence long and total several commas Yes, with several commas, but you know what this person is about they've talked about some of their professional accomplishments all within the same sentence And it's quite varied right so they've been accomplished from cream the first US hybrid SUV to the number one app I like that because they have a simple number being a number one app is pretty sick and they're able to Put some quantitative slip in a quantitative feature in there the number one app To a much loved children's book which I know this person has written a children's book with their kid. So it's very diverse and varied and you kind of get a little bit A little bit of insight into who they are a little bit of a spice right into the smiley face into their career To some parts of this page, which means this is a person. This was my former boss who Led the LinkedIn profile with share my trip from Uber you can send your live trip location to the ones who matter most like Dan and Hannah Who always wait up to make sure their daughter gets back to her college dorm room? Or Tiffany who's running late as usual and her friends are tracking her trip to make sure she's actually on her way She's right there. She's three minutes away. Or Sam who never goes anywhere without her roommate knowing exactly where she is Some journeys are meant to be shared Share your ride in real time with share my trip on Uber one more way Uber is putting safety at every turn learn more on the Uber app I didn't like what you said Odin pauses about the future This is the love story of real hinged couple Odin and Edward written and read by me Curtis Garner Listen to the free audiobook now Yeah, I think as far as single sentences go this one packs a lot of punch. It's very strong Yeah, it packs a lot of punch it packs a punch it packs a lot of punch it packs a lot of punch a lot of fruit punch It packs a lot of punch and that phrase is proprietary Another thing to consider is that you want to have your about me section to be one in a million versus one of a million So that is something that my writing professor Glenn Kramer says all the time and that applies to the about me Because the one that gene just read can only be written about one person in a million people Yeah, that's a really good example Do you know what I mean? Like the US hybrid number one app the children's book all these two things on this page like This is describes one person. Yeah, completely and so we're gonna read another example that I really like Before we get into it. I just think it's cool that this person added a smiley face at the end. Yeah, why? Because it shows they're not too serious. Yeah, you're like wow This person is obviously extremely accomplished and they don't take themselves too seriously They can have a little smiley face. I think that's something that can work in your favor If you are more senior and you are trying to connect with people with just like I know we're like over analyzing a smiley face But I truly mean this but if you are more junior in your career who who's trying to look more serious I wouldn't put a smiley face or too many emojis. We'll talk about emojis later on in this episode But I really think it does work in his favor because he was so senior. It's so senior that kind of works for him Okay, so the second example is by a founder CEO and they're about me reads my goal is to teach you how to start your own business one day Followed to get my lessons learned building a billion dollar company So I really like this simple about me. It's not as clear who this person is because I think a lot of people can Write something of this nature However, I really like that they are selling themself. They have a clear CTA in their I don't know two sentences one sentence that they have here Followed to get my lessons. This is someone who is trying to build up their LinkedIn profile and their LinkedIn following Interesting for people to come look at it. So they have a clear call to action for people who are reading this one line I'm not saying you should have this one line But maybe if you are selling something. Well, it's interesting because this person clearly has a different goal than the first person This person wants to build their following so they just have one sentence and they say follow me Exactly. I also like that this Starts with their goal their purpose my goal is to teach you how to start your own business one day This is a very Mission driven about me. You know what they're all about and everything on their page Is going to be around this goal ostensibly and I would argue that this is still a one in a million person because They are the founder CEO of a billion dollar company. So like how many founder CEOs could there be a billion dollar companies? It's pretty unique true. I this person is not yet built a billion dollar company But I think They are trying to okay. Yes, they're in the process of building a billion dollar company correct And follow them to get their lessons learned on building the billion dollar company Okay, so semantics there are semantics that play yes But there are things to take away from the first example and also the second example Yeah, and so do you think it's okay that this person is kind of you know sort of Fudging a little bit like maybe they're in the process of building a billion dollar company Maybe they have a billion dollar company like it's kind of okay because it's like the lead-in to see more details about them Correct. I think that's absolutely right where there's more context on their profile and more links to what they're building and the Company and their employees and all this stuff. So I think it's totally fine. So long as it is supported by other parts of your profile Yeah, so this this one number two heavy on the cell heavy on the cell heavy on the cell the second s Yes, okay, the third one is by a chief operating officer and They're about me reads product executive former engineer BJJ brown belt dancer power lifter always learning always trying new things Cool So I like this one too because they have a lot going for them They have both they're sharing both the professional and personal aspect of who they are because it makes up a whole person It makes them more interesting. I like to think about the about me. You know when you have a resume on the bottom of your resume You're like yeah extra curriculars. I think this is similar Sort of similar to that where you can include more interesting facts about you because this person is very accomplished They're already a product executive They're already a former engineer and here are the aspects of them that make them more unique and more interesting in addition to their In addition to their professional accomplishments. I think what's interesting about the fact that you Have highlighted this one as like a top tier example is the fact that this person spends more than 50% of their Like one line on their personal attributes. Mm-hmm. So Which is kind of I think to some people might be surprising like some people are thinking. Oh, LinkedIn is supposed to be all about the professional It's supposed to be all about my professional accomplishments, but this person only listed Five things two of them are work related product executive former engineer and then the last three are brown belt dancer and power lifter So they spent more real estate on their like personal Attributes. Yeah. That being said. I know that the fullness of this person's LinkedIn profile Also supports this. Mm-hmm. This person has gone to Harvard This person has worked at Google. Oh has worked at LinkedIn. Oh, and is now a chief operating officer name them I mean just kidding. Hey Albert My former boss But like this person obviously I think it's balanced right like if you're first starting out in your career And you want to be taken more seriously. Okay, highlight the more Serious professional stuff and if you are more senior in your career and you are trying to connect with the younger generation or see more approachable You can list more of the personal Flavors and flares. Yeah, I think that's a good call up because all three of these people are Even if they're not old and age they are in very I think advanced roles, right? So vice president product management founder CEO and chief operating officer They are at a certain point of their career or in a leadership role that they've placed themselves in and So I think your calls are good. They've they've earned the right to put a smiley face and they're about me Okay, so I think the takeaways from your examples are you could keep it one to three sentences Short and sweet doesn't need to be a novel and it can include some personal elements. Absolutely. I think the personal elements make it more you. I like thinking about how can you be one in a million versus one of a million. Hi guys if you're listening to this on Spotify right now take this opportunity to turn on the video. Especially in this episode we are looking at real LinkedIn profiles so it's very helpful to see it on screen. So turn on your video on Spotify. Thanks now back to the show. So let's move on to the intermediate profile. If you already have this beginner profile where you have the one to three lines that really hit what do you do to level it up to be intermediate? Yeah so I'm going to bring up an example and we'll read through it again but if you look at the screen this is a LinkedIn profile that I pulled up and it looks like a string of random facts but I love this as an intermediate profile because you get to know who the person is. They have a lot of quantitative figures in there so you can really root their professional accomplishments in numbers and they also have a personal flare and personal touch as well. So it goes like this. This is crazy. So Gene do you want to read it out loud? Yeah so it starts with random facts smiley face and each of these random facts it's basically a bulleted list but each instead of bullet is an emoji. So emoji of an iPhone and then it says spent 20 plus years in various exec roles in Silicon Valley tech companies between 1 to 25,000 employees. Prior to joining LinkedIn mostly spent my time in startup scaling companies from 1 to 250 employees during periods of massive growth. So love to get shit done and expect that for my execs. The second bullet point is a little taxi and it says Uber rating approximately 4.98. What's yours? Yes I'm a nice guy. Okay the third one is an emoji of a bag of cash and it says raised 10 million plus of VC funding as a co-founder in my early 20s. Next is a basketball emoji and it says used to be a semi-professional basketball player in Europe. The next one is a cup of tea and it says love to find and prepare the highest quality teas. I usually travel with my own tea. Next is an arrow and says used to rank in the top three in archery and Germany. Okay and the last one is a meditating person it says meditated a few months with the monks and caves and also became a yoga teacher at the foothills of the Hemp Himalayas in Rishikesh, India. So this this person I think would either be like my best friend or totally insufferable. Okay well so let me for those are my initial thoughts. Before we debrief on this I'll say I like this this style and this format of profile because one it's super unique I think it's very memorable. Like using these bullet points it's very easy to parse through. If you see some about me's many of them are paragraphs upon paragraphs unreadable. So I like that these are short simple points about this person that are memorable. Yeah. If they're insufferable we'll get to that but at least you know who this person is both in the professional realm in the first few bullet points and in the personal realm in the final few bullet points. And what I will say is that in general it is always harder to write with condition. Yes. And to have something short and sweet versus a long paragraph. Especially with AI these days like you can generate like long paragraphs like in one second it's more so like boiling it down to these really specific senses. Yeah. I like the use of emojis because I think it also breaks up the the the paragraphs of everything you see on LinkedIn and on the internet. So it makes it really easy to parse through. One thing I will note is that a lot of AI generated content has a lot of emojis today. So it's kind of weird where you're playing this game where you're like I don't want it to sound like it's written by AI. So like let me like figure out how to remove the emojis but I think at the end of the day use emojis that make sense AI usually throws in a bunch of random ones that aren't as specific to the content that follows it. So here where he's talking about archery he has an arrow where he's talking about basketball he has a basketball like like make it make sense and I think that's one way to make it feel less AI generated even if you are writing it yourself. I'm still just dead over all of these. Well how do you feel about the uber rating because I want yours. Yes. I'm a nice guy. Like this one is super controversial because whenever I teach this in my Stanford class we also take a poll around the class. Okay. Are people like are you like do you hate this guy or do you love him 50 50 percent of the class is like that is so cringe like I hate this person. I hate this personality of this person and the other 50 percent of the class is like that's hilarious. Like I like this person. Like it's this person is like a little bit spicy. Yes I'm a nice guy. Like they get who he is and he's very much himself. I guess I'm already revealing who this person is by giving his pronouns. Well I will say at the very very least this person is memorable and they leave an impression right they're not this is following your advice of the one and a million. This could only be about one million. This could only be about one in a billion. Which parts the top three in archery the semi-professional basketball player 10 million and VC funding. True. I will say Jean is roasting this person but I have a lot of a lot of admiration for this person in real life. Yeah no I'm only roasting them because I'm like I would either be best friends with this person or find them insufferable. You would be best friends with this person. Yeah. I mean probably. Another thing I'll call out that's very good about this profile is that they have a lot of numbers right even in their Uber rating. Like I know they're trying to prove that they have a good Uber rating and they're likable and not like you know a bad customer but like 4.98 Uber rating 20 plus years in exec roles companies of this size raise 10 million dollars of VC funding like these are concrete numbers and the more that you can have quantitative figures in your about me or on your resume the better. Okay the last thing I will say is that upon reflection I do think that the the person who would write this type of style of about me is self-aware. Like they are doing it on purpose. They're doing it on purpose like I usually travel with my own teas. Yes I'm a nice guy. Like those are sort of I think they sound tongue-in-cheek to me and they're kind of like LOL like this is a joke you're laughing with me. And once again the last thing I'll say it is heavily personal. I'm kind of surprised by that actually. Yeah I mean this person is more senior in the career so they're able to be more personal. I think going back to that that point but I think anyone can have a bit of flavor and personality injected into there about me and we're about to go into my about me which I'm not that senior in my career but I do have more personal stuff too. Is yours the expert? No mine's also intermediate. Okay a self-aware queen. Okay so instead of talking through your entire profile story why don't we have you call out one to three things that you think make your profile good. Yes the first thing is my mission statement is at the very top of my profile so you know exactly what I'm about. I'm going to read them very quickly. My mission is to empower one billion people to advance in their careers and be the trusted voice that women ages 13 to 35 turn to for career and personal growth advice Glenn Craymon my professor of this writing class always says that this is something that sticks out to him like he says that I have one of the best about me profiles he's ever seen because my mission is and that's why she's the professor and that's why he recruited me to teach the class but my mission is at the very forefront of my profile so people know what I care about. So the question I would ask you if you're listening or watching this what matters most to you and why and including that in your profile so people have a better sense of what you care about because yes I think a lot of the profiles I've seen they just list their career experiences yeah but not the why behind it. I do think though maybe you're not giving yourself enough credit in that you listed yourself as an intermediate example because I think it's really hard to come up with a mission for yourself for most people like I think most people if you ask them what would you say your mission is if you had to write it on your LinkedIn it's really really really hard to come up with yeah so you think I'm advanced I think at least in this one aspect you are very advanced I don't think I can't call myself advanced in the class though because I'm the professor and I feel kind of like why bashful I don't know that's imposter syndrome you're literally teaching the class that's true of course you're advanced so I think the most advanced I think having the mission top top of the profile is something that you can think through the second thing that I think is good on my profile is that I have a call to action so in the bottom almost bottom I say looking to collaborate and then I say partnerships at Tiger Sisters.co I have our partnerships email there because this is the point where I am selling myself right that's partnerships at TigerSisters.co once again partnerships at TigerSisters.co if you are the representative at Amax Delta comment here coffee call him out we love a partnership Sandro Sandro Marge George just to name a few Messica we love your product I'm just kidding no I'm not I'm very serious but So right, the first part where I talked about my mission on my profile, that's sharing. The second part where I have a call to action, mine is to have more partnerships on the podcast. That's the selling. And the last part of my profile, I just have the fun facts, which is borrowed from that person I just shared as the previous example, that make it more one in a million. So I once lived on a small family-owned Japanese T-Farm, Jean and I started our own match company called Sisters Matcha, that's Sisters Matcha.com. I love Broadway shows, Hamilton is my favorite, like that is a talking point, right? Because if people have professional interests with me, that's great, but if we can connect on something personal, that's even better. Yeah. And the last one is I'm a LinkedIn learning instructor. And so that's just like another, that's like a flex for sure, and I want to include that on my profile and a potential talking point. So I think it's having your mission improve, having something to sell, and also fun facts to make it personal is how I've structured my profile. I mean, I can't wait to see what the advanced one is, because this seems really advanced to me. I mean, this feels like a perfect about me. You think I'm perfect? I think you're about me as perfect. With Share My Trip From Uber, you can send your live trip location to the ones who matter most. Like Dan and Hannah, who always wait up to make sure their daughter gets back to her college dorm room. Or Tiffany, who's running late as usual, and her friends are tracking her trip to make sure she's actually on her way. Look, she's right there. Or Sam, who never goes anywhere without her roommate knowing exactly where she is. Some journeys are meant to be shared. Share your ride in real time with Share My Trip On Uber. I don't think I can be your friend, as Abella said, Rebecca's stomach flipped. This is the love story of Real Hinge Couple is Abella and Rebecca, written in red by me, Timmy Denton Hurst. Listen to the free audiobook now. Well, so the advanced one, which we'll move to next, is not so much a perfect profile. Okay. It's more so I wanted people to see an advanced tactic. Ooh. Yes. Hey guys, so it's come to my attention that many of you don't know, Jean and I have a matcha brand called Sisters Matcha that we created and founded ourselves. What? No way. A matcha brand? Yeah. We started it in October, 2024. Jean and I have worked and lived on this matcha farm in Japan. It's sourced from wazuka, Japan, which is an hour and a half outside of Kyoto. And the brand means the world to us. It is a small family-owned farm and we actually travel back to the farm and hand pick the matcha ourselves. We can find out more about Sisters Matcha to try it, check it out, buy it, buy it, buy it, definitely buy it. Sisters Matcha.com. That's Sisters Matcha.com and already back to the show. Okay. So it's an advanced tactic, but it is with a caveat. So we'll pull up the example on screen and I'm not saying this profile is a good profile because I think the beginning of the profile is very one of a million. It could be about anyone really. I've never seen this before. Yeah. It's a tactic. So in the beginning, this person writes passionate about solving complex product challenges, collaborating and driving results. I don't think that's good. I actually think that's bad. So please do not do that because it is so generic. It actually sounds like it's written by AI. This person also says, "I welcome conversations of any kind." Obviously, you're looking at this profile and you're trying to welcome any conversation. So I'm saying the first part, do not do that because it is pretty generic. The bottom part of this profile I found is so fascinating. They have a ton of keywords, and I know this person. This is a friend of mine. So I'm kind of roasting them in jest, but they have so many keywords of companies that they've never even worked at. This is a crazy thing I've ever seen. But can I understand? Can I read them out loud? Yes, but you understand the. I understand why. So the very end of this crazy list of items, it says in parentheses, these keywords are in place for testing out SEO terms on LinkedIn for sales navigator. So that is their point, right? They're listing out all these things because these are things that recruiters search for. So they want to be this is their metadata dump, right? So it says computer science, technology, education, AI, machine learning, artificial intelligence, Google, Facebook, WhatsApp, Instagram, Apple, LinkedIn, Netflix, Netflix, Microsoft, Amazon, McKinsey, and company, B.C.2. Goldman Sachs, Tesla, Y, Dominator, YC, Harvard, Bane, software engineer, Cambridge, Forbes, CNN, New York Times, product manager, product design, Washington Post, tech stars, alphabet, literally, it goes on. I was always at half of them. Well, so the whole point of this, and I'm not saying to do this, but I think it's really interesting what they've done. They have a caveat, like, ha ha, I work for LinkedIn. So I'm dumping all these terms in here, because this is a test. This is a test, ha ha ha, but like, really what they've done is curated metadata, I companies that are highly search for by recruiters and other people and somehow include in their profile. So I'm not saying have a random list of things, but I'm saying, use the SEO feature, keep the SEO features in mind and know what you are putting on your profile. Do you have proof that this works for this person? Like, no, but I know that like all these are scraped in when recruiters are looking for key terms. So I mean, yeah, so I want to be like, I know how the product was built. Yeah, I know how the LinkedIn profile and also the LinkedIn jobs products are built and they are scraping all of the features on your profile and registering it and making sure that it shows up where it needs to. So you're saying this is insider information. Yes, and I don't want you to think that you should put all these random terms in. I think just put in the terms that obviously are applicable to you, but you can also have, you know, some skills that you put in there that are relatable related to your profile. Yeah. So, you know, use your judgment, use this advanced tactic, tactically. Yes. I mean, all that to say, LinkedIn is a search engine. The goal is to be able to use, you know, this industry language, very naturally in your profile and to mention like jobs, titles, skills, industries, tools, expertise that actually apply to you. So you get found. One question from your students, which is me and the Tiger Sisters community is that I think a lot of people are using AI to help them write their LinkedIn profiles, which I think is legitimate, but like what are the best practices to make sure that it doesn't sound like AI and it's still. It still hits. Yeah. I mean, they even have an AI feature and AI writing feature in the about me, if you go and try and edit it, you can try an AI generate something, the things that I write by myself currently are better than AI right now. So you can use that feature if, you know, it's like kind of like a Hail Mary, you don't have any time. You don't want to think about it. Yes, but I don't I think we can do a better job creating it ourselves after this episode, you will 100% do a better job. I think something that also helps differentiate your profile from AI ones is writing it in first person. A lot of people ask, like, should I write it in first or third person first is saying, I my accomplishments, my work history, third person is third person is talking it about your name, like Shari is an accomplished expert in blah, blah, blah. So I prefer writing it in first person. It's a stylistic choice. But also if this is one of the few places that you can really take advantage of and have your own voice shine through hell yeah, why not write it in first person. I'm trying to remember if mine is first or third person. I'll have to check later. If yours is in third person, I would consider writing it in first person and see how that feels. It makes it a lot stronger. Anyways, and also like, it's a little bit funny because like the people reading your profile know that it's written about you and not like a publicist. Most cases, but I will all once again represent the community and say that maybe a lot of people feel like writing something in first person is harder because it feels more boastful versus if you write it in third person, you feel like it's like you're removed from it a little bit and you're not showing off about yourself. You're just like, oh, well, this is a neutral profile. I think pros and cons, right? Like I think the pro of third person is you are removed from it. The con from the third person is you are removed from it. It feels less personal more like biography versus autobiography. Sure. I'll consider. Okay, guys. So we have one many exercise for you to wrap up this episode and it is open your profile and answer just one question. The question is, what is the one sentence you want people to remember after reading your about me section. And if you can answer that easily, then it means you're about me section is dialed. And if you can't answer that easily, go back to the beginner intermediate and advanced sections and see what you can do to adjust it. Okay, that is part one of our LinkedIn master class. Come back for part two next week where we go into some of the profiles that you submitted into us. We're going to roast them kindly provide feedback and advice that are helpful for that person specifically, but you also can take away a lot of the learnings as well as we're going through those profiles. So we'll give more of those reactions in part two of our LinkedIn master class. Thank you guys so much for tuning in and we'll see you next time. Bye. On any journey using Uber, it helps to know you're getting into the road. right car. Hey, what's your pin? Mm-hmm. Two, five, three, eight. That way you know you're in the right car taking the right trip and your driver knows you're the right passenger. I don't think I can be your friend, Isabella said. Rebecca's stomach flipped. This is the love story of Real Hinge Couple Isabella and Rebecca written in read by me Timed Into Hurst. Listen to the free audiobook now.