Latino voters swing back

If you dig into the numbers, one trend becomes undeniable since 2024. Latino voters have turned on Donald Trump. Take a look at this data. According to Pew Research, only 66% of the Latino voters who back Trump in the last presidential election still approve of his job performance. That's down 27 percentage points since the start of his second term. And these days, 68% of Latinos fully support Democrats. That's a whopping 43 point swing since the last presidential election. So what's driving this drastic shift? And how is our understanding of the Latino electorate changed over the last few cycles? Latinos often get given the title "The Sleeping Giant." We should be called the "Swinging Giant," based on how much shift we have seen election to election. This week on America, actually, I talked to Stephanie Valencia, co-founder and president of Equis, and she'll break down the Latino electorate. Plus, Democratic Congressional candidate Manny Routino. What's your politicians and parties? Get wrong about Latino voters? Let's dig in. If your best finance people are doing expense reports, chasing receipts or spending time on month and close, it's time to get Brex A.F., agentic finance that eliminates that work before it starts. Learn more at Brex.com/AF. Support for the show comes from Harvey AI. The future of law is a genetic, not just tools that assist, but AI agents that navigate complex matters. That's why Harvey created agents that can do the work from end to end. They build a plan, pull from secure data sources, run sub-agents in parallel, and draft the work product ready for your review. So you delegate the work and on the judgment. Trusted by more than 60% of the AMLA 100 and leading Fortune 500 legal teams, Harvey is the AI operating system designed specifically for legal work. Harvey AI tailored for law. Learn more at Harvey.AI. When we talk about the Latino electorate, what are we actually talking about? Mexican-Americans in California are way different than Cubans in Miami, and someone who lives on the Texas border may share little in common with Latinos in Michigan or Wisconsin, which is why I wanted to talk to Stephanie Valencia. Stephanie co-founded Ekis, a political research firm that digs into the nitty gritty when it comes to Latino voters. And in 2024, they published the Latino playbook, which is full of great nuggets about how political campaigns can reach this all-important voting block. So what do campaigns get wrong? What are the misconceptions when it comes to Latino voters? And how has Donald Trump changed everything? Let's ask Stephanie. Thank you so much for joining us. We appreciate your time. Thank you for having me. Okay, so Ekis has called Latinos one of the last great wow cards in American politics. Is that because of some of the double digit swings that we've seen among this voting group over the past few elections? Yes, it absolutely has to do with that. You know, Latinos often get given the title "The Sleeping Giant," which I just want to read that out of everybody's vocabulary. We should be called the swinging giant, based on how much shift we have seen election to election. A third of Latinos consider themselves kind of independent or a political nonpartisan. And that's that swinging middle that really is deciding every single election. Obviously, when we talk about the Latino diaspora, that means a lot of stuff. I mean, how much should we consider this even a joint group amongst itself? Because when you mention a third of Latino voters considered themselves independent, part of my head goes to like, do we know specifics about that? Are we talking about South Americans or folks who come from Central America? Like places of origins seem to matter a lot here. What do we know about that makeup when we talk about the Latino electorate? Well, you know, there are probably in this point in time. You know, this has not always been true. But at this point in time that we find ourselves in more in common across subgroups of country of origin. So, you know, we saw shifts among every subgroup of Latinos. So whether you were Puerto Rican, Cuban, Colombian, or Mexican in 2024, all of those groups shifted. Men shifted. All of those shifted to the right. And more people voted for Trump. So you even saw that among gender. A lot of attention was paid to Latino men. And whether or not Latino men shifted more. The truth is when you peel back the onion, you go back beyond 2024. And you actually look over the last 10 years. Latino women have shifted more over that period of time than men had. Men were already starting in a more conservative place. You're also seeing it among younger people. So there are still shifts happening among young people that happened toward the right as well. And I think it's really important for us to understand that yes, Latinos are not a monolith. There are important nuances to understanding how the issues you're talking about to a Cuban American. And an issue you're talking about to a Mexican American. But the uniting factor is the economy. Fundamentally, everybody is experiencing the economy in a very challenged way. Just like all Americans are right now. Yep, that makes sense. Your playbook gets into messengers. And particularly like how we reach folks where they are. It makes a Spanish, Spanglish distinction talking about the different types of media that Latino voters consume. I wanted to ask in that vein, what's the single biggest mistake campaigns make in terms of not reaching folks where they are? Oh man, if I. How long do we have? So I can tell you how many mistakes. You know, they're really simple kind of unforced errors. I'm going to give a very concrete and simple example. But I think illustrates, look, I'm Latina. I grew up speaking mostly English. But I listen to Spanish language radio. I watch a lot of YouTube. And on YouTube, I'm watching people like Carol G and Cutting Leon. A lot of people, a lot of swing voters, Latino voters have the same media consumption habits that I do. And a lot of what you get media consultants doing when they develop a Spanish language ad. So the first problem or challenge that a lot of candidates make is they just simply translate their English ad into Spanish. And that is to me one of the biggest mistakes. Because there are a lot of things that people want to be communicating in Spanish that don't translate word for word. There are sayings in Spanish that don't translate directly from English or more direct ways you can communicate. I'm sure that immediately reads Google translate rather than an original message for said community. Exactly, exactly. So that's mistake number one. Mistake number two is when they're deploying that ad digitally, they're going to, as a proxy to talk to people, they're going to Spanish language browser settings. So they say, we don't want people who speak English to see the Spanish language ad. So the way they target that voter or try to find that set of voters is just by going to people who have Spanish language browser setting. Like I said, I don't have a Spanish language browser setting. Everything I consume online is set in English on Chrome. But I still watch a lot of content in Spanish on YouTube. So you're missing a voter like me who's going to see a Spanish language ad from a James Tallariko or a Mani Routinel and be turned on by it because I'm going to say like, hey, like that candidate speaking to our community, that candidate has enough respect to develop a Spanish language ad. We had done some testing a couple of years ago that showed that over 70% of Latinos who see an ad in Spanish think that party or candidate cares more about Latinos. That is a, it matters that much. It matters that much. I wanted to ask, stay in 2024 for a second longer. You all's research found that Project 2025 and Trump's kind of mass deportation was not at top of mind for most people that they were thinking about the economy. I wanted to ask about that because I remember the RNC signs at the convention saying, mass deportations now. I mean, one number says that 62% of Latinos now think that Trump wants to deport undocumented immigrants broadly. Why did it take to a post election to kind of realize those threats of mass deportation were real, considering that we're so front and center during his campaign? So I think this is really important for us as avid news consumers to understand what it is that the average voter and especially that voter who's coming in and out of elections that kind of news they're consuming, right? What they were seeing on mainstream media, perhaps even Fox News at the time, was a focus on people who said, or, you know, Trump surrogates who said he is going to focus on serious criminals, securing the border and violent criminals, right? And so that's what people bought fast forward to 2026. The people who feel most regretful, who voted for Trump in 2024, the people who feel most regretful are most regretful because of immigration. They feel like there was a broken promise there. Like they were told he was going to focus on the border, which everybody agreed was chaos. And he was going to focus on violent criminals and serious threats. And at the end of the day, he is not complied with that. And then add that to the other litany of broken promises. >> Yeah, yeah, yeah. >> So I'm hearing a distinction between kind of a focus on border, which Republicans did try to prioritize, rather than the kind of interior deportations, which, you know, may have been more attributed to Steven Miller than Donald Trump. But we have certainly seen that be a focus of the administration once they came back into office. You mentioned the kind of shift that has happened since 2024. And that's really important, of course. Trump's a- approval rating with Latinos is now worse than with non-Latinos, a stunning reversal in 18 months. I guess you somewhat mentioned the factors that have contributed there, but is this really just the economy? >> It's the economy, it's the war, and it's immigration, it's those three things. One thing that is really interesting to note about Trump's approval other than it's like at the basement levels that it's ever been and he's very much pulled down the GOP he with him broadly and with Latino voters as well is that in Trump 1.0 his approval on the economy and the cost of living was actually better than his everyday approval on his total top. He has been underwater with Latinos almost this entire term so far on the cost of living in the economy. It's almost been a complete and total reversal. >> Listen, you tell people you're going to fix egg prices and gas is going to go down and then you do the opposite and we're hearing that story universally across different electorate groups. You're saying that's still the main story when it comes to Latinos also. >> Yes, it's still the main story and I think one important data point to understand about the Latino voter is Latinos make up more of the wage book force than any other part or the other racial subgroup. What that means is when wages are down and inflation is high, Latinos feel more. We have less savings, we have less rates of home ownership, so the kind of safety nets that other people might have, we just don't have. And so that really I think has exacerbated the kind of impact that people are feeling right now is trying to make ends meet. >> You mentioned the exponential growth in the terms of people who now are grad or disappointed with their vote for Donald Trump. Does that mean a preference for Democrats? How should we think about the binary choice between DNR versus what is a clear story about a backlash to Donald Trump's actions? >> I think it is a huge mistake for Democrats to assume or to arrest on their laurels and think that because of what people are feeling around Trump and Republicans in the sense of disappointment and promises broken is that that is automatically going to translate to them as a party and as a brand. Right now the Democratic brand has suffered a repeated set of blows among Latino voters. 20 years of comprehensive immigration reform that hasn't been delivered. It's a thing that comes up in almost every focus group. And part of what the build up to 2024 was was not only 20 years of a promise undelivered. It was the chaos at the border. It was feeling like Democrats were focused on everything but Latinos and their families or everyday Americans and their families and that they had lost that threat. >> You mentioned, Mandy. No, we're going to talk to him. I mean, one of the things that I am interested in is whether there's a match between the kind of progressive values in some of these communities. I mean, we sometimes hear about Latino voters as culturally conservative or as people who may not be a perfect fit for a progressive message. Does your research bear any of that out? Is there a clear ideological story you need to tell to win over some of these people? >> So I want to reframe kind of the partisan binary when it comes to Latinos. I think there's this been the sense of the swingingist means Latinos are more conservative or Latinos are more Democrat based on any set of policies. But I think it's a little bit more nuanced in that. And I'm going to give a couple of examples of why. One was abortion in 2022. Latinos are in the sense less socially conservative because they definitively supported and what took pro-abortion stance in 2022. If that had not been a part of the narrative in 2022, I would argue Democrats would have had a lot harder of a time winning and kind of maintaining what they did in the 2022 midterms. >> So we're all the social conservative talk defending abortion rights. >> Well, it was really, really important for Latino voters because Democrats had not really given a lot for Latino voters to be for other than that fight. So fast forward to 2026, we see issues like immigration, health care, the economy. I would argue what people are looking for aren't necessarily progressive or conservative solutions. They're looking for common sense solutions. Who's going to restore the health care so that my kid can see a doctor and my premium isn't twice as much as it was a year ago? How do I make sure that I have snap benefits? Latinos very much support these government programs. They want them implemented well, but they very much support these government programs. In fact, health care in the ACA, the zip code that was the highest propensity use of the ACA and subscription of the ACA was in Miami, Florida. So among Cuban-American old people, and so this notion that like Cubans are so anti-socialist because of health care, they are the number one users of Obamacare down in South Florida. >> I think that's an important kind of point to make is that as we often find, not everyone and most people, in fact, are not thinking in those strict ideological terms. And so why we might define the many root-knows or others as progressive, left, centrist, moderate, that's not necessarily how folks come to the solutions in which they're picking. I do want to clarify, there was so much of an assumption in political, electoral world that the rising tide of, I would say, black and brown voters were going to lead to this inevitable liberal majority. We know that was the controlling narrative that kind of led to 2016 or even I would say was still persisting around 2020. I think that's not even blown up in the last several years as people have seen, obviously Donald Trump really makes successful inroads with some of those groups in the 2024 election, as you mentioned. But the change in demographics is still continuing a pace. We're still seeing the increasing power of Latino voters. People still have a country that's increasingly racial minorities, and even though somewhat of a racial minority majority come 30, 40 years from now. So how should we think about its potential effect on our political system? If it doesn't mean an inevitable D or an inevitable R, does it just mean we have this conversation every year? It's swinging. So I think demographics have proven are not destiny and I think it's wrong for Democrats to assume that black voters or Latino voters are theirs for that they own either one of those voting laws. Yeah. I mean, they kind of have to round and found out about that in the lab. Exactly. Exactly. And so I think that they've got to put in the work, right? And as I started with, you know, Latinos should be known not just as a sleeping giant anymore, let's rid that from our mentality, but the swinging giant. I'm going to leave you with this data point, which always makes my jaw drop. And I want to see the look on your face when I say it, which is there are million Latinos who turn 18 every single year. And an 18 year old who turns 18 this year remote vote in this year's election was born the year Barack Obama was elected president. I work for Barack Obama. So that is statistic makes me feel incredibly old and it is a reminder that the era of politics for an 18 year old today is chaos, COVID, encryption. They do not remember the opium of Obama and the beautiful coalition that we built and even the Bush era kind of post Iraq war post September 11th era that we were living in that had built for this and created the conditions for Barack Obama to be elected president. And so that is all ancient history to them. Yeah, the context in which they're working at is completely different. And I think that speaks to the desire for creative solutions. I mean, the status quo hasn't worked out for them. And I understand then how that leads you to say, okay, what else we think in here? Thank you so much for your time and specifically for the data that was really illuminated. Great. Thank you so much for having me on after the break. We talk to a politician who is trying to apply these lessons in real time. Congressional candidate Mani Routino is running in a battleground house district in Colorado. And importantly, that district has a high percentage of Latino voters. See you next time. Sponsored by DeepGrim, the leader in voice AI. So you can use voices like mine. Are you a pet owner? Every six seconds, a pet owner in the US gets hit with a vet bill over a thousand dollars. Always an unwelcome surprise. That's where Fetch comes in. Fetch is the most complete pet insurance for dogs and cats. According to ConsumerAdvocate.org, you get paid back up to 90% of vet bills at any vet in the US and Canada, with claims paid back in as little as two days. Go to fetchpet.com/save right now for your free quote. That's fetchpet.com/save. Support for the show comes from CoreWeave. To where you look, AI is expanding what we thought was possible and at the center of it all is CoreWeave. Medical research and diagnosis, education, complex visual effects for movies, science and technology breakthroughs, CoreWeave powers AI pioneers around the world with purpose-built tech, building what's never been built before. CoreWeave is the essential cloud for AI, ready for anything, ready for AI. To learn more about how CoreWeave powers the world's best AI, go to CoreWeave.com/readyforanything. To learn more about CoreWeave, go to fetchpet.com/readyforanything. changed recently as the state of Colorado has, and it's one of the battleground districts that has the highest percentage of Latino voters. Now, I know that that's a broad term, but how would you describe how that growth of that constituency has shaped Colorado has shaped your work? Yeah. Well, this district is 40% Latino. Like you mentioned, it's the most Latino in the entire state. These are folks that are trying to work hard and make ends meet, provide for their families and their communities. But everywhere they go, Donald Trump and my Congressman Gabe Evans are trying to make their lives impossible, whether it's like gutting programs that are the foundation of the American dream, like Medicaid and food stamps, which I relied on, or by just destroying the economy with these corrupt chaotic tear off policies. And of course, now forever worn, I ran without any plans that are putting American lives at risk and raising prices back at home. And so the folks here, some of them are first-generation Colorado and some of them have been here for so long that they didn't cross the border, the border crossed them, which is an expression that's set a lot around these parts. And these are folks that want to live out that American dream for themselves and their family, but they keep running into roadblocks because of this administration. You know, the numbers would tell us that there's been a big shift among Latino voters around Donald Trump, and that some of that backlash is driving the possibility for candidates like yourself. Have you seen any of that play on the ground? If we can get specific, what is the ways in which the Trump administration has led these voters down? What have you heard? Yeah, I hear it all the time. I go to these in-person town halls across the district, and folks tell me all the time, many, I feel like I've been lied to. Donald Trump and Gabe Evans said they were going to cut health care costs, and instead they've gutted Medicaid and the Affordable Care Act. They said they were going to cut gas prices, and instead they've started as forever worn I ran, raised gas prices. And, you know, the same, it's true, we're on the groceries front. Donald Trump ran on saying groceries a thousand times everywhere he went, and now he's raising grocery prices with these tariff policies, and it's chaotic and it's terrible for business. I think that folks are really furious right now because they feel like they've been lied to, and Donald Trump and Gabe Evans have made their life more difficult, not better. Yeah, that certainly matches what we've heard this backlash driven principally by people being upset about the kitchen table itself, but I wanted to know, is that how it looks from your campaign events on the ground? Like if we could think of a percentage, how much time do you spend talking about Donald Trump and folks upset at what he's doing, versus how much time do you spend talking about the Democratic agenda, and what Democrats would do if they took over Congress? Yeah, well, you know, the Democratic agenda is about lowering costs, fighting for working people, but of course, Donald Trump and his sort of the lapdogs in the Republican Party right now are just going completely along. And my congressman, even though he's in the swing district, he's not distinguishing himself at all from the Trump administration, which is kind of unique. It's a mixture of talking about both the affordability message that we want to bring and also tying my congressman to the fact that he is 100% with Trump every single time. Yeah, yeah. It's both, and not either, or particularly if it seems, because of the battleground district where Trump is at the center, I wanted to ask about your kind of journey personally. I read that you were passionate animal rights advocates who once had veganism was a solution to food costs, and people identified that with the core of your political advocacy, but I just saw a campaign out of you eating a carne asada taco. I wanted to ask what about that journey shifted for you? When did you start eating meat? Why? You know, the truth is that I don't think that a lot of Coloradans really care what's on my plate. They care about being able to afford what's on theirs. But the truth is that I've been eating meat for many, many years. And I think that what Donald Trump and Gabe Evans are trying to do when they talk about me or this issue is they're trying to distract from the fact that they are raising costs on groceries through terror policies, and also with this Iran war. Yeah, I guess I wasn't asking because the Republicans abroad, though, but I was asking because I saw you at the truck, I was thinking like, you know, there had to be maybe something there that brought y'all to that moment. Even on that point, you know, one of the things that's come up when we talk about groups of Latino voters is a question about like, whether progressivism or ideological focus lines up with those different groups, well, you know, that's been a focus of this democratic midterm, some of which has been progressive candidates against more moderate, centrist ones. You had a primary like that yourself. Do you identify with that side of the tent? I know the stories have called you a progressive insurgent. Is that how you think about yourself? You know, I mean, I don't wake up in the morning thinking, well, I'm glad I'm part of this wing. Call themselves progressives and do it openly and think that that's a core part of their identity. Yeah. It isn't for me. You know, I'm interested in results. I'm not interested in like labels. I want to make sure that when I wake up, what I'm thinking about is how can I make life better for the people that I represent? And I do that by working across the aisle, across the political spectrum. I want to make sure that when I'm done with my job at the end of the legislative session, I can point to some series of bills, efforts, initiatives that I can say this made life better. Easier, more affordable for the people of my district. That is my north star. Okay. Well, let's ask about policy specifically. You told the Working Families Party that you supported a single payer health care system or running for office, but recently told the Colorado Sun that you support exploring a public option. I wanted to ask about that shift. When did you stop supporting a single payer system? And why? Well, my values have been completely consistent throughout my entire political career. My values are around fighting for working people, making sure that they have the affordable, accessible health care that they need. And you know, I've been having lots of conversations with folks. And you know, I think that a public health option alongside bringing back the Medicaid cuts and the Affordable Care Act cuts that Donald Trump and Gabe Evans have imposed on the folks of our district are the path to doing that. And for the Affordable Care Act, like if you go on the Colorado Health Marketplace website right now, and you're a family for, you can check this out, but a family of four went from paying $500 a month in 2025 to now $2,000 a month in 2026. I mean, can you imagine finding an additional $1,500 a month when you were barely able to make ends meet? I mean, it's unconscionable. And so I'm trying to bring back those programs and make sure that we have a public health option that competes alongside private insurances and brings down the cost for everybody. Yeah, and I hear that, but you know, you did kind of make clear that you supported a different version of that system. So I guess I'm wondering what changed, is this something realizing what's more politically possible? Is this, you know, I can see how the value skin's hey consistent, but the policy's different. So I'm just asking what shifted. Yeah, I mean, like I said, I'm able to have lots of conversations as a state legislator, as a candidate with folks here on the ground and at the doors and at town halls what folks are looking for. And what they're looking for is someone who's fighting to lower health care costs. And I think that the best way to do that is by bringing in the cuts that Donald Trump and Gabe Evans have done to Medicaid and the Affordable Care Act and bringing in this public health option. There's other things too that I want to advocate for. I think that Medicare should have the negotiating power to bring down the cost of prescription medications, which would save hundreds of billions of dollars from the pockets of our seniors. Also, our deficit and our debt. And so I think that there's a lot of other policies we can do to lower health care costs. That's what I'm interested in. I do. I keep going back to that WFP questionnaire because I do think it exemplifies something that we get questions a lot about, which is how do politicians come to their decisions? If they believe one thing at one time and they maybe shift on this, how do they explain it or what's the reasons why one policy becomes a different one. I mean, I've pointed out some of the things that we saw on that list on healthcare, but there were a couple others about previously supporting a ban on fracking and then reversing on that. Are those shifts real? Or I'm saying like, can you help me explain like what gives us from point A to point B? Yeah. Well, first off, I'm, you know, a lot of folks are ideological on a lot of issues. I'm a pragmatist. I want to make sure that we get to the best solution. You know, I was an economist with the US Army Corps of Engineers once they get into Congress. I will be the only member of Congress with a graduate degree in economics. I have a background in science as well. And the way that I approach issues is by looking at the best evidence. I'm interested in going forward and making sure that we are supporting the best policies. And what I do every single day is talk to folks across the political spectrum. All of my constituents, I knock on tons of doors. I've hosted so many town halls as a state legislator and I've gone to so many town halls across the eighth congressional district to learn what folks are thinking about. And I take all that and I take the best data and evidence available. And I use that to fight for working people. That's what I've always done. That's what I want to do in Congress. I mean, I want to end what we started. You talked about being in and running in one of the most Latino districts in the country, particularly on the battleground front. And it does seem as if the expansion of this demographic group is challenging both parties in terms of assumptions they had about people that weren't correct. Bust up those assumptions for us. And you tell us how you think the rise of a population of folks that you are seeking to represent may shift some of the ways we've previously thought about politics. Yeah. Well, I think a lot of folks in the Latino community are really emphasizing the issues around the kitchen table. That's what I hear all the time is that they want Democrats to focus on the kitchen table issues to lower costs to make sure that they've got good paying jobs. And that is why we're so laser focused on those issues. We want to make sure that folks feel like when I'm in Congress that I'm fighting every single day to lower the cost of groceries, lower the cost of gas, housing. That's what I think that Latino community here is looking for. They also, you know, I think are looking for folks that represent them that understand their language, understand their culture. You know, there's little things that you sort of pick up while you're in the culture. Give us a secret. [BLANK_AUDIO] Your politicians mess up when they're in communities like this because they don't know the right cultural thing or they're not deferential in the right way or they just don't know how to enter into those spaces. Is there a way that you have seen that play out in politics or have learned some of those rules yourself? You know, I think folks really appreciate that I'm able to speak influence Spanish to them and show them that level of connection and respect to their native tongue so that they, you know, can speak directly to me in the ways that they feel most comfortable. And so I'm looking to use things like that in terms of the specific dynamics, I know it when I see it. Yeah. It's like the water I swim in. I'm trying to get some clues. You know. Yeah. Right. I appreciate your time. Former State Representative Andy Routinel and Congressional Candidate. Thank you for coming out the show and we appreciate you. Thanks so much. Okay. So a few takeaways, one, there's still two little attention being paid to this. All important voting group. Latinos aren't just growing in numbers. They're up for grabs and they increasingly define the most important elections in this country. Candidates and parties are still treating them as an afterthought and that's to their own detriment. Also, there's nothing at odds between progressive policies and Latino voters. Ekis found that voters in this group, like many others, are looking for bold solutions and political creativity, they're disenchanted with the old ways of politics because it hasn't served them. But I'm not sure that candidate Mani Routinel can necessarily be described as bold. He backed off on several progressive policy positions and in our interview, he really didn't have an answer as to why. I think this speaks to another strategy that we often see in midterm elections. Keep your head down, stay out of controversy and make sure this November is all about the unpopularity of Donald Trump. America actually will be in your feeds every Saturday with an interesting interview in culture or politics. You can also watch these episodes on the Vox YouTube channel. Just go to youtube.com/vox or click the link in the show notes. If you enjoy our reporting and you want to learn more, sign up for my weekly newsletter, midterms actually. Just go to vox.com/midtermsactually to learn more. It's vox.com/midtermsactually. This show was edited by Kasha Prasalian, fact checked by Esther Gim and Mixed by Shannon Mahoney. Christopher Snyder is our video editor and Kuhnui is our senior art director. Our executive producer is Christina Valis and our theme music is by break master cylinder. Additional support from Miranda Kennedy, David Tadashore, and Nisha Chathal. I'm instead herndon and this is America actually. Running a business shouldn't feel like surviving a software group project. One app for accounting, another for inventory, another for sales, and somehow, none of them talk to each other. That's where auto comes in, and all in one business management software that brings every part of your business together. From sales and accounting to inventory and marketing, all in one powerful platform. No messy integrations, no bouncing between tabs, and best of all, no spreadsheets. Stop managing software and start managing your business with one unified system. Hi for free today at odoo.com/box, that's odoo.com/box. You just found out your sales team is at risk of missing quota. Don't panic. Just ask rippling AI. Since it's built on your real time people in business data, rippling AI can pull metrics from rippling and sales force into a meeting ready dashboard showing quota attainment, headcount plan, and monthly revenue to quota by region. In seconds, you'll see exactly what's behind your quota risk and fix it before it's missed. Question answered, action taken, crisis averted. Ready to rule your business? Head to rippling.com. Get the only AI built to give you full visibility and take complex actions across your entire organization. That's R-I-P-P-L-I-N-G dot com. Sign up for exclusive access today.