243. Kyle Forgeard: On Mental Resilience, 100-Mile Endurance and Health Transformation
67m 33s
The transcript features a conversation between the host and a guest who recently completed a 100-mile race. The guest reflects on the mental challenge of pushing beyond physical limits, stating that after such an experience, any other task feels easy. He credits the host for starting his health and fitness journey, which transformed his life and inspired others. The guest, known for a party-focused brand, hit a wall at age 28, realizing that prioritizing mental health and fitness was essential for happiness and business success. He committed to the 100-mile race after being inspired by the host’s son, despite having only run a marathon before. The training, guided by a structured plan from a trusted coach, taught him the importance of goal setting, deadlines, and organization, which he now applies to business. The event was supported by a large team focused on safety, including medics and logistics, ensuring a smooth execution. The guest emphasizes that the race was entirely mental, and overcoming it has given him confidence to tackle any challenge. He concludes that putting health first has only enhanced his business success.
After I do this 100 miles and I push my mind so far past its breaking point, what can I not do? I don't know that a lot of people ever really find that place in themselves and it's so liberating to realize what you can actually do and it's all mental. You know, if you train right, you're going to finish, but you're just going to be tested mentally in a way that you've never been tested before. I think 100 miles is such a big bold audacious goal. I mean, if you've never been in a marathon and felt that post marathon pain, you might not know what it's like to be in the pain cave. Once you do push past that pain and I knew I made it and I saw all you guys I heard the cheers, I never cried too, but I teared up and made everything worth it. How does your mind just not override your body and make you quit? I'll be honest, I never actually ever had a doubt I was going to finish, but what I did realize very quickly was. Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist Gary Brecker, where we go down the road of everything anti-aging, biohacking, longevity and everything in between. And today's guest is somebody that has been a friend for a very long time, his family are close to my family. He's a great friend of my sons. And I think he has an inspiration to an entire generation of youth that they can actually do hard things, do epic hard things and create a community around doing that. So I really want to welcome to the podcast Kyle Forgar. Thank you, Gary. Brother, this is so good to be back. The last time we shot the podcast, uh, uh, uh, all, Stiny was talking about, uh, uh, how healthy cocaine was. I had a whole shuffle of full of soldiers in the back. He's probably still wondering that. He's probably still wondering. I think he's still in denial. Yeah. But like it's a little different now, man. How long ago is that? That was a few years ago. It was a few years ago. Probably two years ago, it was kind of when I first moved into my place. Yeah. And, um, but what the journey that I've been on with you and your team and your family and the journey that I've been on with, uh, with my son now to see all of this coming together in such an insane way. Um, you know, you guys just completed a hundred mile race. I know. I mean, you started me off in my health and fitness journey, which I obviously can't thank you enough for. I know you got so many people in your celebrity network. Yeah. The people, you know, the John Jones is the Tom Brady, whoever else and just the fact that you took your time out to help me originally when you didn't have to do it means a lot. And I've really come far on my fitness journey, which I feel has changed my life. Made me happier. Yeah. More successful business man, I think too. So I can't thank you enough for helping me back then. I think that's so true too. You know, I think back to when I was in my 20s or early 30s, the last thing I was thinking about was prioritizing my health. You know, it's just all about like the grind and that whole added to like sleep is for losers. I'll sleep when I die. You know, take the hill, work, work, work, just outwork your competition. But you don't realize what a super power like sleep and health and just waking up and feeling clear and actually having the energy for the day does for every facet of your life. Yeah. I think for me too, I got really successful. Obviously doing a lot of party content and stuff. That was our whole brand, right? Full send. It means it means getting for you own one of the world's self-robial brands in the world. Exactly. We own the number four happy dad hard celtes. There's officially like the number three to four hard celtes and convenience stores and grocery, depending on the state. Yeah. We're fully independent, which is huge too. So I think probably a lot of people deal with that too. It's like your business tugging on your personal life. Yeah. And that's something that I've struggled with for the last maybe five years is how do I find that balance between my business and being mentally happy, being mentally clear. Yeah. And I think for me, I kind of just hit a wall where I'm just like, yeah, listen, I'm going to still be successful in business. I'm going to be successful at my work, but I'm not going to do that at the sacrifice of my mental health because I could be rich or successful. And if I don't have my mental health, if you don't have your mental health and you don't have your happiness, what do you have? So I started putting my mental health and my fitness and my health first. And I think that's only transcended my business. Yeah. Success. Yeah. You know, talk about that wall. When you say, I hit a wall, was it like, was it that moment that you realized, you know, I can't do this for the rest of my life because there's a theme that runs through people that sit in that chair on my podcast. And the most impactful, passionate, driven people that sit in that chair like yourself have solved some kind of problem in their life. And they're not necessarily the most qualified, like PhD, MD, you know, qualified researcher, but they're making a massive impact on humanity because they solved the big problem in their life. I've had soccer moms that, you know, had an autistic child and just and just became this citizen scientist and really solved the problem for their kid. I've had people that had chronic Lyme disease and they just couldn't get help in the medical community and they became a citizen scientist. They turned that around and they're like, and so for you, I feel like you're inspiring an entire generation because of that transition that you were able to make. And I wonder if you would talk about that like when you say hit a wall was what was kind of the tipping point? Um, I think for us, like I said, our brand was partying. So think of it being productive to party. That's a slippery party. That's like for most people, it's like they go out and drink and it's like shit, like I couldn't be doing that for us. It's like a celebrity will invite us to come out and party and we're going to get a whole video out of it and it's going to get millions of views. So I don't want to sound like I'm complaining because I am grateful and it's a dream job. But you know, when you're pushed to drink every day it was at some point. I think with age, it was mostly just with age when you're 21, 22, you don't feel a hangover, but I'm 31 now. So yeah, when it can actually be killed by a bullet. Yes. I feel like I got hit by a bus after drinking now. So when it came to 28, that's when I started to struggle with it. And yeah, I was just like, you know, those nights of drinking, staying up, staying up late to the no sleep. It's all the traveling, throw that all in. It was just, you know, it just wasn't making me happy anymore. And I think one day I kind of just woke up after a weekend of going a little too hard. And I was like, this is not sustainable. Yeah. You know, and I was being productive. We're still getting content. But like I said, I was like, I got to put my mental health first because I don't care how much money I make. I don't care how successful I am. If I don't have my mental health and I'm not happy, so nothing else matters. And so I pivoted in that direction. I did my transformation, which you helped me with. Yeah. Made it complete 120 day transformation. And I posted it on my Instagram. I remember that. And it got like 500,000 likes. And I was like, you know, wow, this is crazy. I didn't really expect that. You know, I thought people wanted me to just be this degenerate and stuff. But I started to notice, wow, first of all, most important, this makes me feel amazing. It changed my life. But also, wow, I think I inspired a lot of people. And people really want to see me be the best version of myself. So that was about three years ago, 2023. I think. And then as of then, you know, I've done higher-ox races with coal your son. Yeah. And we've, you know, done some marathons and stuff. So just doing more healthy stuff. And then, yeah, that leads us now to we just did our 100 miles, which was crazy. That was so crazy. I was in the, I was in the one of the chase cars. You know, first of all, hats off to Gabe, Matt, your entire team because, you know, please don't take this the wrong way. But, you know, being a father and having my son, you know, going to run this 100 mile race, you know, in the desert through the night, through the mountains, you know, from basically the border of California into Las Vegas with the milk boys. I was like, you know, my first concern was it is the right thing to do. Yeah. I mean, I'm, I'm know you might inspire some people. I know this might be, you know, a goal you set for yourself. But, you know, my concern is always for safety. And when I parachute in in the Vegas and, and, and sat through that first meeting, I was at, it was mind numbing the amount of time your team spent on the logistics. You know, exactly what it was going to take to move six guys 100 miles through the night, through the day on the side of the road on a busy highway. You know, with the caravan of people that have mostly never done this before. I was very, very impressed in number one. You guys were like safety first. There was no compromise for safety. And as I sat back in those vans, you know, each, each one of the runners had their own van. And as I sat back in those vans and I listened to the chatter on the walkie talkie, dude, it was always about the runners. It was always about you guys safety. There was so much going on in the back. You know, microwave and noodles are like making sure you had vests on. I mean, I think that started with we got very lucky with coach Matt. Yeah. For sure. And my Gabe is obviously he's the best assistant in the world executive assistant. He is. He is. I think we got to throw out the game. He's right there.
always going to kill it no matter what. That's not a question. But obviously he didn't have a lot of experience with the running stuff. So yeah, coach Matt Johnson, who's obviously ran across Texas twice. Being cold, we're looking for a coach and we found him. And I think you probably are good at this now too. You probably had to fire some people. And I just feel like one skill I've gained over the years of being screwed and having to fire people and just dealing with idiots is I'm a pretty good judge character at this point. So the second I talked to coach Matt, I had a like a 30-minute phone call with him. And I was like, this guy's the real deal. He was not only knowledgeable with the training. And he gave us our whole training block. But he understood the content side. He understood the safe. He understood everything 360. So he made a team up. And you know, Gabe was able to ask him any questions about the running side of stuff. And vice versa, Matt was able to ask Gabe about the logistics. And then that's the thing. I have such a good team now. You really do, man. You know, we have fun too. But we also, I don't really, I don't really tolerate bullshit too. And Gabe, neither does Gabe too, you know, if someone's fucking around, he's coming to that race at the morning. Oh, yeah. To drive one of those big bands. The fire is asked on the spot. Yeah, you have to. So the importance of having a good team and a team that you can trust too. That's the thing now is as a leader, I just kind of, you know, I'll tell Gabe, right, this is what we're doing. I'll tell this guy, this is what we're doing. And I can really sit back now and trust that they're all going to do their jobs to a tee. And that's why I think we're able to execute all this content. So successfully is because of the team, not just. Yeah. You know, I did a, I did a great podcast with Matt. And I was really impressed with that guy's journey, you know, basically, and I'm not saying anything that he hasn't said on the podcast. But basically from trailer park, you grew up in a trailer, a very abusive father, watch his mother get her teeth knocked out by her father one day in a drunken rage and went into the military into the National Guard, sort of collectively got a shit together. And then he found running just as you were talking about as a mental health, you know, antidote. And, and he just locked into that. And when he said, when he started, he didn't even really know what he was doing, how therapeutic it would be. And he locked into that and just longer and longer distances. I think he's the only human being to cross Texas in both directions. He went north south and then he went insane. It's not insane. It's not a nine hundred miles nine hundred miles in 19 days is crazy. That is insane. He's a beast. And, but again, you know, parachuting into that event and seeing how there's probably 30 people in that support group, food, nutrition, aid stations, first aid, you know, you had medics, you had the whole thing figured out. And that's side of the race went off without a hitch. But there was a moment during that race because I think a hundred miles is such a big bold audacious goal. I mean, if you've never been a marathon and felt that post marathon pain or even a half marathon and felt that pain cave, you might not know what it's like to be in we call it the pain cave, where like every aspect of your mind is telling you not to take another step. You're bringing even starts to mess with you a little bit. It's like, hey, you could sit down on that rock right there. Nobody's nobody's going to, nobody's going to judge you for just stopping right now. And I saw you have some of those moments during the race. I wondered if you talk a little bit about the mental 42 because there was a moment at 32 miles where I realized that none of the runners, including my son, had taken one step further than that. So every step was a PR from 32 to 100. Yeah. And I don't know that a lot of people ever really find that place in themselves. And it's it's so liberating to realize what you can actually do. Now, I wonder if you talk about that. Yeah, I think that's why. And yeah, just the backstab, I've told you this too, but yeah, Cole, your son was the one that got me into the 100. Yeah, I was, I know Cole's always up to some crazy ass shit. His great, his great world race inspired me. Athletic shit. Yeah. His great world race inspired me. I don't know how he did that with such limited training. So that inspired me to. And yeah, I was kind of in a place in my life too, where I felt myself drifting back a little bit into stuff I didn't want to be doing. And I was like, yo, I got a lock in on something else. I was on a run literally and I just called Cole. And I was like, Hey, bro, like what are you not going on this year? He told me he was doing the birch. Cole. That sounds terrible. I'm gonna throw up. I don't want to throw up vertical miles. Yeah. So I was like, what 79 flights straight up? What else do you want? I don't want to do a whole vertical E-File spin around. He's like, I'm doing 100 miles. And when I heard that, I was like, that's interesting because also I'm always thinking from the content side of it too. Yeah. I was like 100 miles. Everybody knows what that is. If you're into fitness, if you're not into fitness, everyone can relate. They know how hard running is and running 100 miles. That sounds insane. It's easy. It's easy for everyone to digest. So I was like, I'm in. I committed on the spot. I told them I remember you sent me a text message. I want to say it was August. August. Tenth ish. Yeah. And you sent me a text message and you just said, Hey, just just locked in with your son Cole committed to a 100 mile race. Yeah. Okay. But part of that was like when I started looking into it to I committed before I really looked into it. Then I started watching all the documentaries and I'm like, Oh, God, we are. We are in for the hardest thing by far. We've ever done in our lives. But what I learned about it going into it was, yeah, this is going to be mentally and it's all mental. If you train right, you're going to finish, but you're just going to be tested mentally in a way that you've never been tested before. And I was even tested during the training. I mean, the longest I'd ever run was just a marathon, 26 miles. I like, you know, it took me four and a half hours. So that's not a good marathon, really, by any sense. But even from the training, you know, we started with 50 mile weeks and then 60 mile weeks and then 70 mile weeks and then 80 mile weeks and coach Matt gave us such a structured plan that, yeah, even from the training, I learned so much about how important structure is and how important, you know, if you have a goal, you got your deadline and we had our deadline. And then once you have a structured plan, I feel like you can really achieve anything in life. And that's what I learned from the training of this race one. And then yeah, I was also like, after I do this 100 miles and I push my mind so far past its breaking point, what can I not do? Like it's almost like I'm proving to myself and to my mind that it's everything's in your mind. Like if you know how to control your mind and push past that pain and things you don't want to do, everything in my life is easy now. If I have a new business project, I want to do. I feel like I know how to organize it better with the structure I learned from a race. Same thing. Goal deadline plan. Get it on paper. Same thing as my training. And then yeah, just I think there was just so many benefits to it. Like I just learned so much about myself repeating it. It was the best thing we ever decided to do. Listen, there's what I share on this podcast and then there's what I share with my inner circle. If you've been following me for a while, you know how I hold nothing back here. But my VIP community, that's where the real magic happens. Picture this. You're struggling with energy crashes, brain fog, or just feeling like you're not operating at your peak and you don't know where to get real answers. But here's what really sets this apart. You're not just getting my insights. When I have incredible guests on the podcast, VIP members get to submit questions for a private podcast segment. So that world renowned expert we just interviewed you get exclusive access to their knowledge tailored to your specific situation. This section is under the private podcast section in the ultimate human community. And speaking of exclusive, you're getting my personal protocols. The exact tools I use for water fasting, gut optimization, and morning routines that have taken me decades to perfect. This isn't theory. This is what works in the real world. The community launches challenges throughout the year where you get direct access to me and my network of experts. It's like having a personal health advisory board for less than $100 a month. Your health is your wealth. And this investment pays dividends for life. Join the VIP community at the ultimatehuman.com/vip and step into your ultimate potential. Now let's get back to the ultimate human podcast. And I feel like it a way that helps you block out the noise. Like you said, you started feeling yourself drifting back. And if you're like, I'm on this fitness journey. I'm going to run in the morning. So I'm going to lift weights three times a week. Can't even do co plungeing sauna. And you know, it's easy to sort of fall back. But when you're like, like you say, gold deadline plan. Yeah. There's not a lot of room to fuck around. There's no like one cold isn't in high school. You know, you was playing high school football. And high school football, if you got kids or you played high school football, you know, it that's like it's like they're at school at six o'clock in the morning for the bell rings every day. You got games every Friday. You got practices. You get practice through the summer. He was so busy and so exhausted. He did not have time to fuck around. And I saw where like, as he left eighth grade and you know, there were just this gap between some of his friends. Like, you know, he went one way, you know, they kind of went a different way. And um, but it was the, it was the amount of time that he had to commit to just staying on that team. And I think, I think for you, you know, setting this big bulldoze, it's just go, it's like your schedule is full now. And so you have time to be productive and you have time to exercise for this goal. It's not a lot of empty space in between. I think that's key too because I'm always into fitness. I feel like like you say too, it's my drug of choice now as well. If I don't work out for three days, I'm feeling mentally slow. I'm feeling
feeling a little depressed. I need to get my body moving. I need to sweat. I need to get my heart rate up. I just, I'm addicted to it, which is a blessing, right? We're lucky, but I think with fitness too, if people are trying to get into it, I really think you can get lost when you just don't have a specific goal. And for me, yeah, what I like to do is I like to set a goal and I like to set a deadline. That could be anything. That could be running a 5K. It could be running a half marathon, a marathon. It could be, I want to get my bench to this by this date, but I think you set a goal and you set a deadline. And then what I like to do even is, and I have a bigger following, but even if you don't, post it on social media, even if you have 200 people that follow you, it puts that little sense of pressure on yourself and accountability. And I think that's the extra little piece that you know, if you put it out there, all your friends or your circle are going to be judging you. Yeah. The data out there puts some pressure on yourself. That's what personally works for me. 'Cause I know I'm like, shoot, I put it out there. If I don't do this, people are going to think I'm not a person of my word. Yeah. So I like that little secret. Yeah, a little extra pressure. Yeah. You know, I do the same thing. You know, I think that when you set a goal like that, if you just start talking about it, telling people about it, your mind also starts to believe that, right? Because you know, you, you, you've boxed yourself into a corner and now you have, now you have no choice. 'Cause you're always going to be tempted to stray away from it, even during my training, right? Like, you know, you get invited to this or I'm tired or blah, blah, blah, but it's like, shoot, I set this goal. Like, I think having pressure on yourself is very important, too. Yeah. I think it's a little cheat code. Yeah. And I think it helps you kind of reset your priorities every day. Like, is this serving my goal or is it not? Yeah. That's one thing I realize, too, is you're not missing much. You know, the things that you, 'cause you got, I had to sacrifice a lot of stuff to do this training. Because when you're running 100 miles a week, you look at your training block and you got 20 miles this day, 15 the next day, 15 the next day, 15 and then 30. You got to complete that run and then the second after that run, you got to start recovering. I had to go stretch for an hour, I had to sauna, I had to ice bath, I had to norm attack, and then I had to sleep. Yeah, yeah, yeah. And by the way, you're running a platform, too, so. Exactly, too. And I had to work, too, so there wasn't much time for other stuff. People would hit me up and be like, "Wanna do this, wanna do this?" And now that I look back, I'm like, this was actually my first new year's, too, that I think I didn't drink since I was probably 16. And I was just, I had a sober new year's, I literally didn't even stay up for the ball drop. Wow. Because I had no choice. I had to run 20 miles on New Year's Day. Oh wow. Yeah, 'cause I guess we set January 21st is our day, so Christmas and New Year's was our busiest time of running. You mean like the most miles? Most miles. Yeah. Yeah, so. And just dedicated it to a T. And when you cross that 32 miles and you were in that uncharted territory and realize there's so much more ahead, like what's going through your mind? Like how does your mind just not override your body and make you quit? So my going into it, oh yeah, our longest run was 31 miles and I really trusted coach, I really trusted coach Matt and he told me, yo, you're gonna finish. He said like going into it, he's like, you're ready. He told all of us, you're ready, you're gonna finish. If you did my training, you're ready. But obviously, you know, you taper off before the run. So the last two weeks, the most we were running a day was probably five miles. And then we didn't run five days before at all. Wow. Yeah. So I thought since our legs were so well rested, I was like, oh, we've already ran 31. I did that with Cole. I was like, so easy. We felt good. We're laughing at the end of the run. Really? Yeah, we were. We ran a marathon here. Yeah. And we're just like, that was so easy. So we're like, yo, we're ready. I was like, we're not going to feel this till like mile 50. Yeah. But weirdly, it hit a lot faster than I thought. It hit at mile 20. It hit at mile 20. And that's when I realized, I'll be honest, I never actually ever had a doubt I was going to finish. Really? Not one single doubt. I never had a doubt is because, I think it was because of the accountability. Like having my parents there, having our crew there, having you there, having Drake jump in the livestream. And then also having 50,000 people watching us live. I'll be honest, I never had a doubt. But what I did realize very quickly was, I underestimated this a little bit. And this is going to be fucking tough as hell. Yeah. And I still, it didn't it was tough as hell. And yeah, we kind of the way we broke it down was, we started feeling it at mile 20. And then what we all did was we didn't think of the hundred anymore. We just thought of aid station by aid station by aid station. So there was a aid station. And if you guys don't know what that is, it's where you stop. And you eat because we had to be eating, we ate over, I think, 12,000 calories in that 25 hours. So you stop, you sit for five to 15 minutes and you, you fuel up. Yeah. So we just took a aid station by aid station. And we knew every 10 to 12 miles, there was going to be an aid station. And that's how we all kind of mentally battled it. We're like, all right, aid station, we're here. And it was nice to sit down. Yeah. But getting up was, oh, I know. It was horrible. Matt also knew through those things. They were three to five minutes. Yeah. I mean, I remember he was like, let's go, let's go, let's go, let's go. Everybody up everybody up back to the front and three o'clock in the morning, five o'clock in the morning. And, and, you know, we were, we were laying cold down on the side of the road, wrapping them in and blanket, pulling his feet up. I was just trying to shivering. And rub it, you know, rub his calves and his thighs out just to kind of get the blood moving. But it seemed like I just started. And then boom, you guys were back up and running. And I think he, he had a method to his madness. He's like, you got to keep moving, man. You can if you stop for too long, even though your body wants to. Because it was getting up was so hard. And then just walking it off felt horrible. And then you just got to like push yourself to start moving. And then your legs would kind of go numb a little bit. And then we'd kind of get a high. Yeah. And we'd be like, yeah, this feels good. And then it would drop off again. It was just like a roller coaster the whole time. And it kind of started with like feel bad after the aid station feel really good. Feel bad again. Aid station. It was literally this. It was a cycle. And we just had to mentally battle that the entire time. And then we, we were feeling really good. I think mile 85. We're laughing. We're chuckling. We're even considering like skipping the last aid station. And then we got to mile 93 aid station. And from 93 to 98, it was five straight miles of complete incline winding hills. I think we ended up parallel crazy. I was looking at a mountain top and it was only like right here. Yeah. And it felt like there was no end to like imagine running 93 miles 93. This makes me sick thinking. It makes me sick. And then they're looking at us and there's like there's five miles of hills. And it felt like it never ended. And I guess in ultra marathoning, you never run up a hill. So we're just walking. So we're taking 25 to 30 minute miles. So it ended up being just two hours of walking up a huge mountain after running 93 miles. And that was, that was a breaking point. Like I've never experienced that. I kind of treated it like some of the guys had tears. I mean, they broke down. I kind of treated it like I was, I was like, I hate to compare it, but like I'm sure people are tortured in the world like arm, army people. I was kind of treating it like that. I was like, you know, there's people like it tortured worse than this. I kind of got to just think of it like that where like I'm literally getting tortured right now. I'm going to survive. I got to beat the pain. And yeah, it was, it was just shutting the brain off and being like, this is temporary. This is going to be over. There's no option to quit. And I learned to change the narrative changed a little bit. You were like, this fucking sucks. So, absolutely sucks. I'm in so much pain. So much pain. Because I also knew you're so, you're so like bright before that. I know. Well, I took some ibuprofen. Yeah, yeah. Motions ibuprofen. Yeah, yeah. When you guys took the mochan in the caffeine, we saved it. Yeah. You guys were on a shroomed drippers of them. You were so happy and you made it. So, I was so happy. But yeah, and then getting to that finish line and seeing all you guys there. And I didn't have any visual of what the finish line looked like. I didn't even ask them what it was going to look like because I trusted them. But for some reason, I didn't expect that many people to be there. Yeah. So, turning that, and of course, the final rep was 101.7. I know. So they had this group with a 1.7 extra. So we're already dead. And then yeah, when we turn that corner into like, once you do push past that pain, and I knew I made it and I saw all you guys. I heard the cheers. I never cried too, but I teared up. Dude, you broke down. I teared up. I was like, I think it was because you knew the pain was over. And then just I literally felt the energy of like all you guys turning the corner. I felt it. And I was like, just cry. And I was like, yeah, I don't know. It was such an amazing moment. I'll never, I'll never forget that moment. And it made me so happy. It made everything worth it and seeing all the familiar faces. around people that you like genuinely love to at the finish line was it was such
your great achievement. And I think it, yeah, I just learned so much from the entire, I learned a lot from the training. Yeah. The training was, was a game changer and take some time to heal. You just put me in the Hydrogen bath and take some time to reset. But I think like I said, having a goal, always having a goal that you're working towards is the way to really stay focused. One of my favorite bio hacks outside of breath work by far is mineral salts, bio gold sea salt. It's got all of the trace minerals that the body needs. You know, most of us are not just protein deficient, meaning amino acid deficient or fatty acid deficient. We are mineral deficient. So a quarter teaspoon of this and water first thing in the morning will make sure that you get all of the essential minerals that you need. It tastes amazing. In fact, I made a steak today. I actually made a grass bed steak with grass bed butter and I put just mushrooms and a little bit of rosemary and I sprinkled bio gold sea salt all over the top. Try it. It'll be your new favorite for cooking too. It's the cheapest and one of my favorite bio hacks. I don't know. $15 or $20 bag of this will probably last you five years. And so literally the world's best bio hacking secret. I totally agree with that. And you guys reviewed a bunch of charities and then finally selected a charity. Ended up raising what? I think 330,000. 330,000? Yeah. Because Drake came to the table with $150,000. I donated $150,000. You donated $100,000. I think Tina White came to the table. I don't know if he did. Yeah. We've got him next time. Get him next time. He said he did. But, uh, well, Dana, if you're watching, yeah, Dana's done a lot for her. Yeah. Dana's done more for anyone in this world for my career. Yeah. It's been amazing. But how did you select that charity? Like what, what, what was the meaning behind that? Well, yeah. So I mean, I've lost my grandma and my dad's side to cancer. I lost my grandpa and my mom's side to cancer. And then I just lost my grandfather on my dad's side to cancer who was like, it's hard to explain. But I don't know. I just had my two grandparents on my dad's side. They were just so close to me my entire life. Like, my parents couldn't afford a babysitting was expensive. Obviously, my parents were middle class, but babysitting was expensive. And, you know, they came and moved in with us for a year when I was young and they took care of me. And then I played hockey growing up my whole life. And my grants would come to every single one of my hockey games. They was this favorite thing to do coming to my hockey games. It'd give me $2 for every goal. Really? And $1 for every assist. And Canada, it's called the Tunie and the Looney. Like $2 coin and $1 coin. Oh, really? Okay. I was pretty nasty at hockey. So I kind of emptied his bank account a little bit. I made him go broke. Yeah, I made him go broke. But yeah, so we were just close. My whole life and my grants was just a huge and my nanny. But my grants being, you know, a male, he was a huge role model for me. I just felt like he did everything perfect. You know, he worked hard. He saved up money. He married a lady he loved. He had my uncle, my dad, whom my uncle's amazing two great guys. And they were such good grandparents. So I always looked up to him my whole life. We had a special relationship I can't describe. So he started, he entered into a hospice right during my peak week, actually. So the week that I've had to run 100 miles, I was going to be running with Cole here in Miami and all the guys and Matt was flying out and we had this whole peak week planned. And my dad called me and said, Hey, Gramps is kind of like, you know, he's in a hospice now. He doesn't have much time. So I had to fly up there emergency and I just ended up doing my whole peak week up in Canada where he lived just to, you know, be around him and spend time with him. And I think I made, I was really happy that I did that. And I told them I was doing, he was always into fitness too. He was super into like bodybuilding. Like he has all the gym magazines and stuff like that. He was always into lifting. So when I started getting into it, that was another thing we bonded over. That's cool. And so I when I told him I was doing the 100 miles, he thought it was cool. He thought it was crazy. So he really wanted me to do it. So I kind of decided that was going to be an extra Y for me as to why I was doing this. And then I mean, everyone knows it too. It just obviously got me thinking I was just like cancer treatment and current cancer treatment is just pretty much bullshit. Right. I don't know. I mean, I said it too, but like, I feel like scientists have admitted they've cloned to sheep. Yeah. I mean, that means they can clone a human. I can't even imagine what the top level of science has access to. And the fact that there's no common cure for cancer. Everyone knows it's a scam. It's, it's just a complete scam. They're profiting off people dying. So I wanted to do something for cancer, but I also knew there's so many cancer foundations and people raising money. And it's like, what is it really done? Where does it go? I posted on my story and I said, send me some, some foundations that are actually making a difference, you know, and a lot of people sent me Hunter 7. So I had a call with Chelsea, one of the ladies at the foundation. She just explained to me how they're, you know, my grandpa started with prostate cancer and she told me like, no one should ever die of prostate cancer. She said, it's so easy to test for and when you do test for it, it's easy to nip in stage one and two. You know, she's like, that's part of the whole problem. So after talking to her for 30 minutes, I asked Cole and I told him to ask you what you think of it. And I think you guys said that you, you liked a lot of the stuff that they were doing. So when I found that out, I was like, all right, let's do it. So we kind of put that purpose behind the run. And I knew we're, I knew a lot of people would donate money if we were doing the 100 miles. So I was like, let's do this also for a good cause and do this in the name of my Gramps, too, who inspired me and I want to continue to do. Yeah, we ended up raising over 330,000 Drake jumped in donated 150,000, which was amazing. I was on the live when that happened. Amazing. Like a shot in the arm for all you know, insane. So I think she even told me now, I think they're going to use that money and they're like partly opening up like a treatment center. That's awesome. Yeah. So we should go visit that too. And I would love to continue to do anything we're doing to help you know with that cancer. Cause I mean, what do you think? What like what I totally agree? I mean, I think why is why are people still resorting to like chemotherapy and stuff? Is it just, well, we know that all cancer, regardless of its form or its origin, was it one time a healthy cell? So regardless of what type or form or origin of the cancer, that that cell was at one time a healthy cell and it shifts it, shifted its metabolism to being in sick cell. What's astounding to me is that we believe that healthy cells can become sick, but we don't believe that sick cells can become healthy. And you know, I'm not a fan of current cancer treatment. I've been on the journey with several people that have put cancer in remission, including Dana White's mother and all. I didn't have anything to do it with it. I'm not licensed to practice medicine. I just directed them to the right place to get care. But you know, what's amazing is, you know, we know now that we can turn the immune system on cancer. You know, there are dendritic cell vaccines where you can introduce cancer to your immune system and get your immune system to attack the cancer and need to like a termite. It doesn't work in all cases. There are immunotherapies that boost the immune system to go cancer. You know, you've never really addressed, you know, diet and lifestyle. Not only is precursors for cancer, but also what to do when you get cancer. You know, I used to redistarch papers for cancer patients and I would be astounded as, you know, when I would say dietary guidelines or dietary recommendations, none. No, none. And I actually, yeah, it makes sense. You know, like, you never, you know, whatever you want. And so I think that, I think the maha movement, I think what folks like you were doing, I think with some of these naturopathic cancer foundations that are really starting to shift the needle to people's understanding that the best way is prevention, you know, keep people out of the system. But once you have it, that there's a lot that you have in your own possession to get to the other side of cancer treatment. And instead of just being, you know, great upon or treated upon, you can also take a lot of those decisions in your, in your own hands. Yeah, I'd love to continue to, to spread awareness about it. Because I think like you said to no dietary restriction, like, let's at least say, yeah, we'd say, disarchavers and would say dietary recommendations, none in all caps, like none at all alcohol. Yeah. Cause I mean, when someone, especially, I feel like I feel like the medical medical industry in Canada than the US is like, even more different a little bit. Like Canada is like very like, yeah, one dimensional and very narrow. And it's hard to get access to those different types of things. Even the stuff we do here, biohacking and stuff, it's like not as big there. I'm sure in other countries it's the same. But yeah, right now it's just like you have cancer, chemo. Like let's start the conversation at least. Let's talk about dietary restrictions. Let's talk about things you can do to prevent it, testing, like I'd love to help spread more awareness about that stuff. I'll definitely help you do that. I'd love to be a part of that journey with you. So when you talk about like goal setting and, and, and structure and having a plan, now that you sort of crested the mountain, no pun intended on a hundred mile race. You know, I actually crested two mountains. I will remember that mountain forever. I have fucking hate. I will. And I didn't even run it. But what's, what's next for you? Have you decided or you thinking about it? I definitely want to keep up with the crazy fitness stuff. I've heard you talk about Antarctica maybe or yeah, I think, I think we've come too far in our running to not do something else crazy. But there's also two elements to it, right? There's the physical element.
it. Yeah. And then there's people are entertained by this now. We had 60,000 people in the stream. So I feel like we had a lot of doubters at the beginning too, right? In the chat, everyone was like, they're not going to finish 100% of the people thought that all six of you wouldn't finish. They didn't think that none of you would finish. But I would say 100% of the people in the chat gave a zero percent chance to the six of you guys crossing the fish. Wow. Which is crazy. So the reason there was 60,000 in people at the end is because we shocked people so I feel like if we just let's say I announced a 200 mile race, I feel like people would probably be like, Oh, he's going to do it now. I mean, it's only 100 more like he's clearly mentally strong a little bit. So what is that next goal fitness wise that's going to test us, but also entertainment wise that's going to make people buy in. And we got a it's like part two of the movie, right? What's next? What's going to be that goal that people are going to doubt us and we're going to prove again, I know Cole's doing the Iron Man's that's that's insane. But I think there'll be something. But right now I just want to focus on putting on some muscle a little bit and try to get a little jacked and keep up with my running. I'm going to try to hit some marathon PRs too. Because Coach Matt is saying like, Oh, you're in prime shape. He's like in 10 weeks, you could do a sub three marathon. Wow, which which is insane. That is insane. I just did a 345 marathon in December. And like the thought of going sub three marathon for me 45 minutes. All like I said, I'm technically a professional alcoholics. So if I'm going sub technically, I mean technically, I'm one of the largest shareholders of a top five alcohol brand. So if I can go sub three in a marathon, I think that'd be pretty fucking cool. I think I always shot going to have you at the end. Yeah. That's a tradition. No matter what, we did a hundred miles. We shot going to happy dad. So yeah. Oh, no, you earned that happy. Your body just burned that thing off. Yeah. But you know, Jesse Itzler talks about and and and Jesse's actually one of those folks. Yeah, I just had him on my podcast, amazing podcast. One of those folks who's just crushed in sort of every area of life. I feel like he's got a really good solid family foundation. He's got a great circle of friends. He's very inspiring. And he's also exited, you know, companies for in excess of $5 billion. So he's succeeding on multiple, multiple fronts. I actually use his big ass calendar. For the first time, my wife and I spent we went between Christmas and New Year's and did the his big ass calendar. But he talks about this thing called a Musogi, which is a big bulldoed, audacious goal. You said it every year. And you should only really have a 50 50 shot complaining. Like even you wow should like when you set the 100 mile goal somewhere in your mind was I actually might not be able to do this right. See, I don't think like that really that's good. Because when I set a goal, when I said a goal, I knew once we found coach Matt and I knew he was the real deal. It was kind of like when you go to class and you actually did your homework. If I would compare it to that, like this time, you know, when you went to class and you're like, shoot, I didn't do my homework. What am I going to tell the teacher? Like I got a think of an excuse. But sometimes you did get your Bristol board. You did your presentation. You had it ready and you walked into class like the man. Yeah. And you knew like I'm ready to hand this right into the teacher. So that's how I felt about this 100 miles was that we had such a good coach. We followed the training to a tee. We recovered like beasts. We slept. We dedicated everything. So that's why for this specifically, I'm a guy where it's like I only get anxiety if I know I prepare properly. So maybe we do need a goal that is more 50 50. Yeah. Yeah. We're like, even though you're prepared, you're like, there's a 50 50. So you had a you had a conversation with David Goggins at the last UFC fight. I'd love for you to talk a little bit about how that went because that might be a misogi right there. Yeah. You're right. I mean, Goggins obviously Goggins broken some legends. Goggins is a legend. Obviously we're good friends with Dana White and we've become a become pretty good friends with Hunter Campbell too. You have a great great guy. Hunter's fucking genius. He is a genius. And I was asking him if we could do Goggins on the pod for like the last year or more. And he's like, yeah, like let me work on it. You know, Goggins doesn't do a lot of stuff. He's not collabing with influencers and stuff. Right. So I hit Hunter hit me up about our hundred miles and like congratulated us. And he told me Goggins was going to be at the fight on Saturday that we just went to. He said, I'll introduce you. So Goggins came by, shook his hand and I told him my caber, I just did my first 100. We also raised over 300,000 for Hunter 7. And he told me he's like, dude, I don't give a fuck about the hundred. He's like, you should have just told me you raised 300 for Hunter 7. He's like, that's fucking badass. So, and you know, it's they do a lot for veterans too. So I'm sure Goggins, you know, like that foundation. And he told me he said, he, I'll tell you what, if you can survive a workout with me, I'll do some content with you. But I was like, fuck, that is the content. So I don't know what that meant. But, but yeah. So basically, I guess he agreed at some point. I mean, we shook hands. We shook hands. So we shook hands. And he said, um, yeah, I guess at some point, we're going to be trying to survive. Yeah. A David Goggins workout. But I've heard he like makes people do like a thousand pull up. And like our cardio is really good in shape. But you have see fighter. He did. He broke, Otisanya. Otisanya and Otisanya was like yacking in a bucket. And like dude, he's like, get that man. MMA athletes are the most, I think they're the most in shape athletes in terms of conditioning. Yeah. So like for Otisanya to like be yacking in a bucket. Like dude, I've trained with UFC fighters. And it's, we trained with Islam, Makkahjab and Dagestan. What? Yeah. We went, you didn't know we went there. No. We went to Dagestan. We did a, we did a day. They let you in. Yeah. That was cool. That wasn't easy. Yeah. We almost got, we almost got, they pulled us aside for two hours when we went into Dagestan. Why? Because they said they hadn't seen someone from, it's not like we went to Moscow. Right. We went to Dagestan. So they literally told us no one from North America has been here in the last six months. They're like, what are you doing here? Wow. Yeah. So they thought we were spies. Really? They literally thought we were spies. Yeah. Like we haven't seen a American passport Canadian passport in six months. It's not a common thing to fly into that area. Yeah. So they pulled us aside for two hours. And then we had to call Islam, Makkahjab's manager. And he came to the airport. I'm glad. And like I said, you know, like they're with us. And then they let us go right away. Oh wow. And then we had a great time after that. We went through some military checkpoints still. But we were with locals at that point. But if we, if we weren't, we would have been, like we went through military checkpoints in Chechnya. Really? Yeah. Wow. Yeah. That was the quiet in Chechnya too. Like it was, they're not, you know, they're not too, uh, yeah. But um, it was crazy. Yeah. So, but we did, I mean, training with them, like I was more out of shape than two, but the way those UFC fighters train, I mean, you know, it's insane. Their conditioning Islam did like, yeah, they're doing Hill sprints. And just like, so for Adeson, you had to get broken like that from Goggins is like, I mean, seal training is next level. I've done it once. You have. I've done a seal one day. But dude, they do a whole fucking hell week. That shit. And that sleep. Yeah. We did one day where we went to a beach workout. I worked out with some seals. And we did the whole hit the surf, like go into the water, like that. And then push up still failure. Sam bag lunges, bear crawls. That was like two hours. And then they took us to the pool. We had to do laps and we had to do underwater kettlebells, kettlebell walks, the, the bobbing. That was harder than the hundred miles. Wow. The seal training. Really? I think so. Yeah. I just saw the seal actually yesterday. And he congratulated me on my hundred. And I was like, dude, I think the seal training was harder. I don't, because they're, he literally told us they are eliminating weakness from your mind. That training is designed to eliminate weakness from your mind. It's like they're kind of brainwashing you in a way where it's like those guys are mentally fucking tough. Yeah. The seals. Yeah. Holy shit. Like I don't. It's kind of scary to think about doing that again. It's because they're breaking you. Yeah. It's designed to break you. Yeah. It's designed to weed out the weak people. You know I'm all about optimizing performance. And lately, I've been using the ion weighted vest during my workouts. And it's been a game changer. It isn't your average weighted vest. It's designed to fit like a second skin, activating your core and proving blood flow and even helping you with recovery while you train. What I love most is that the weight is perfectly distributed. It doesn't pull on your shoulders or throw off your alignment, whether I'm doing strength training or cardio or just taking a walk. I'm burning more calories, building muscle and pushing my endurance even further. If you're serious about leveling up your training and unlocking your full potential, check out the ion weighted vest at iongear.com. That's a I O N gear.com. And you can use code ultimate for 10% off and start training smarter today. You know, I am I DJ Shipley on my podcast one and I actually I take a little bit of something away. I think from was he one of the guys that went to the And that new documentary I think so I think so is really close to Sean Ryan
He went to do the treatment and do you want to do the that documentary called Niawaska the What's any of it the treatment they do and if I found a For it for veterans. I know I wanted to bring I wanted to raise money for that foundation originally Yeah, that would be a great Yeah, that's a good one to that documentary Yeah, because those those guys not only really need it. It's From everything that I've seen heard spoken to people that I really respect about it It's life changing immediately. I bet like it's it's I mean Dr. Mark Heiming just did it um and It's medically supervised since in it's down in Mexico with DJ talked about it with with me a lot and The shift that it made in him and these are these are not like soft man, you know And no, they're the most beast ever served them basically Afghanistan or Iraq. Yeah, I mean they saw real combat real trauma and Just to hear him talk about how it shifted everything how he acts as a father how he acts as a as a husband how How it's changed his perspective on what his purpose is here on earth I mean and I've talked to so many people that have had the exact same Experience and I've never done it so I don't know. I've never done like I wask I've never done one of those. I've never done get a mean But I know that people that have had severe trauma like PTSD and severe trauma or even have the like emotional challenges They'll say that it's like finding them. Is that you know and now and it's It's fast and it's relatively permanent you know, so He was he was the one that actually The little tip that I took from him was just preparing my I know it sounds so simple But preparing my workout clothes the next day But before I Go to bed at night and so like each night now. I just lay out shoe socks shorts and shirt and that sounds so simple But I lay in the same place on my closet every night and it saves me like 20 minutes in the morning every day Because I wake up in the room stark and an orange wake my wife and fucking muddle on around in the closet I can never find my shoes or can't find my freaking socks now. It's like right there. Boom. I put it on them out the door So I so and I and I workout with cold most mornings so and he's wrapping the day before he's an ass cracker don kid I mean 536 am we're getting after it and I'll never be late for my son so How good does it feel to have a son that is now pushing you Um like fitness wise and stuff it's Cuz cold is a fucking dog. He was the one guy that He could have kept going a little bit more 100 miles. He was going. He's like that I'm gonna take a nap and go to the gym I go no you're not. Yeah, this is a whore medic's trust me. We don't need any more stress on your body, but um Yeah, I mean that it's it that goes with all my kids. I mean I get inspired so much by my kids They're all really close to me, but my daughter's a nurse, you know his his older sister Madison She's Madison's amazing like starting her on chemical freeze skincare line, which she's super passionate about my youngest is starting like a chemical free Active wear line, you know Dylan is working his way through college right now and um, you know, he's taking your kids who And you guys are all great fucking family dude Honestly like you guys are fucking you guys are great people every time I come over here. It's just like The energy it's fucking awesome. I'm so glad that we that we met we became friends with you. Oh, thank you And now I'm becoming even closer with cold too. Yeah He's pushing me too. So it's the awesome. Yeah. Thank you. I mean, I think as a father any mother or father would say this like when When that transition happens in your life where you start getting inspired by your children Like you actually start looking up to your children. Wow and then like That must be such a great feeling. She's a really good man. And she's a really good good woman and like it's that's the greatest feeling in the world You know when when they're growing up There's no better Thing in the world than watching your kids play sports Whether they're good or they're greater. They suck her. They're amazing Just watching your kids play sports. It's like it's just the greatest Um, enjoy your rush right such a race feels like betting without betting. I never miss one of their guys rather Missed super ball to miss high school football. Okay. Yeah. Yeah. Yeah. Yeah, but um But now that they're adults and I'm just like gosh I mean sometimes like I'll hear Cole or Madison talk about their business and I'm like where did you get all of this Like where did this come from? You know you have such a good grasp of Your business and your goals and and what needs to get done to get there and and you want to think that you're Responsible for that, but you know really they they made these decisions on their own I think it's got to stem a lot from parenting not to yeah, I was very close I was very blessed with very good parents too same and that's a blessing that I maybe took for granted when I was younger too, but as I Left Canada and started like going around the US. I realized. Oh wow. That's actually not Something you should take for granted a lot of people didn't grow up with that and it's very hard And then when you have kids, you'll be a lot more intentional. I bet I'm very very intentional about my kids with my kids Nothing would interrupt the time that I get to spend with them and then the fact that I get to do this career and my kids are on the same platform with me that what we were all working in the same company Different areas, but we all work in the same enterprise It's to travel with them to see clients together to be in the hunt together do stage talks together It's just it's it is the single greatest blessing. I thank God for it every single morning. I'm sitting inside Yeah, Cole's been good because now it's like he's already signing up for a fucking 10 hour man I'm still I'm still getting hydrogen bubbles on my legs trying to recover Yeah, and now that's why it's good to have friends like that because it's like It's subconscious too even if I'm not noticing it It's like oh What am I doing now too? Yeah, it rubs off and you so subconsciously having that Circle of friends that are positive. Yeah, that's why too a lot of I decided at the end of last year too. I'm like I'm really going to cut out a lot of people that Are just you know they might have been in my life and But if they're not you know helping me be a better person or it's just like It's just not beneficial, you know my old partner grant used to say Show me the five people you hang around the most. I'll tell you exactly where your life's gonna be three years and You know you want to be around you know for me I like hanging around with younger people because it just keeps me young it keeps me It keeps me young and energetic and I feel a lot younger than I am I'm 55 But I just feel younger I'm the energy of 10 men But then you know you also want to hang around people that inspire you that are doing a lot greater things You know, so you're you're constantly being drawn in that direction when you when you were when you were prepping for this race It's going to circle back for a second What were some of the like non-negotiables for you? Well, like what were some of your biohacking modalities or some of your routines that were non-negotiable? I'm like I took recovery As serious as the training. I mean, I've learned from you guys too. I mean Yeah, I'd wake up pretty much I'd wake up every day probably I mean if we were running early we also lived in Miami So we'd have if we're running 20 miles you can't be starting at 9 a.m Because you're gonna be running in heat So we would try to start running latest By 536 if we had a long run. So sometimes we're waking up at 430 At the boardwalk by 530 Gotta eat before two So I'd do that and then we'd crank out our run. We're obviously learn how to fuel during our runs You had to be having a lot of calories during those 20 mile runs. Jels We learned about the Coca-Cola trick. Yeah, so we'd have Coca-Cola trick Well, you know you saw us cranking Coca-Cola. Yeah, I didn't know what people did that I started watching the documentaries and I'm like they're drinking Coca-Cola And the shit you guys ate on that run. Matt explained to me too. He's like During 100 miles you just gotta be able to put whatever fuel in your body you can and the more The easier it is to get calories into your body The better with like the smaller amount of food, right? So you're not eating Rice and stuff on run. You're eating donuts because it's just how many calories in a little donut like yeah You have a coconut donut at 600 calories So we started coach Matt wanted us to practice stomaching Food on our runs. So me and Cole would do that. We'd run 10 miles and then we'd stop at a gas station Walk into the gas station grab a nice code cold Coca-Cola And we're so not you're crazy And if you ever had a I haven't had a Coca-Cola to actually quench my thirst. Yeah, you probably have it in a while too. Oh god It's good. It's good. It's good. Like because usually I have a Coke zero at dinner or something right and it's like you're not dying of thirst But yeah to have a Coca-Cola when you're actually oh my god, it's amazing It's worth it. So we did we would do that and then after the run I would I would get stretched out by my trainer Because I was still lifting weights too because I don't want to lose all my muscle right so I'm still lifting weights. That's kidding. No So I was I was lifting five to six times a week still Like lifting heavy And then I would get stretched out probably four times a week. Yeah, that was key stretching after those runs. Yeah, and then I would Cold tub and sauna At like you know, I'd miss a day or two sometimes if I was really busy, but cold tub sauna every day and then norma tech Yeah, boots on my legs And then I had to sleep. Yeah, so I was going to bed sometimes sometimes I was in bed by 738 And I would try to prioritize sleep as much as I can You know people would hit me up want to go to dinner and they wouldn't even say I want to drink They just be like want to go to dinner and I'm like I can't be I can't stay up till 10 30 Yeah, I got to be asleep by nine because I got to wait
up at 4.30. And this is not something that you have to prioritize your sleep. So I just cut out everything and it was full-blown train. When training's done, recover, sleep, repeat. What's next then on the on the business side of things? I mean, what are some of your big bold audacious goals on the business? Yeah, I feel like this has made me more hungry, business-wise too. And it's taught me if I have a goal, I just set that deadline and get that plan and you can really just see everything. That's a goal, that's a good plan. It's so simple. It's like even if he wants to get in shape, it's like, you know, set it deadline or anyone, like Gabe, anyone, or just anyone, if you don't set a deadline, you're not going to get it done. Yeah. Like you're just like, oh, when are you going to get it done by set a deadline and then fill that in with a plan. So yeah, no, two things we're working on this year that one is pretty close to happening is, and we've been trying to do this for a few years, but I think it's finally the right timing is not sure exactly what it's going to be called yet, but call it like, milk. It's basically going to be milk pranks on steroids and on a streaming service this year. So picture the pranks that we've always done, but now we have, we've always had a dream list of pranks that we were never quite able to pull out because they're so elaborate and expensive. Yeah. And also we want to do that dream list of pranks now with our celebrity network of friends on celebrities and with celebrities in our ear. So you might see that on a streaming service this year, which would be crazy. And we got a lot of celebrity friends, right? Yeah. They in a way, Mike Tyson, Snoop Dogg, yeah, there's a lot of people that you might see. So that's one thing. And then I've also been writing the last, I've came up with the idea three years ago, but we've been working on an animated series as well. I've been working on picture like Nelke Fulcens version of a family guy or South Park. Oh, wow. Yeah. So just like, I'm not a character in it. I may or may not play a voice, but just the Nelke Fulcens tone of an animated comedy series. We are, we're pretty close to some stuff on that as well. So those are two big entertainables. That's really cool. For me this year, I kind of started out when I was younger, wanting to do more conventional entertainment like that. So I'm kind of treating this decade as like the second chapter of a decade, which it is. It's 2026. It's the second half of a decade. And a lot of dreams that I had as when I started out in entertainment. The prank stuff kind of just worked out for us. But now that I have my platform, I have my connections. I really want to get back to I want to write movies. Wow. Comedy. Eventually, maybe even just like serious movies and stuff like that too. I'm a lot more creative, I think, than what I've done so far. So just doing a lot of that in the second half of this decade too. And then happy dad is obviously it's crushing it. Yeah, you got a good team there too. John Sheehyde. That's our main business. Yeah, John and Sammy are amazing. Incredible amazing. I mean, the amount of business acumen between those two guys is unbelievable. The word to wisdom that come out of their mouths. Yeah, John's, yeah, I talk to John a lot. Everything business wise. I do. I run it by John. And then they just compliment each other so well. Yeah, it's funny to see them argue sometimes to use of business. It's unbelievable. For John's incredible. John's incredible. He's he's become they both become brothers to me too. And that doesn't happen back to the but yeah, happy dad where our distribution is going through the roof this year. Sammy just signed 200, I think, and 90, if two hundred and ninety different distribution deals, he negotiated last year in three months, which can take like years to do. Because we had only one distributor in each state. That's how it worked. But we switched to now a beer distributor network, which is going to increase our distribution like crazy. So we went from around 50 distributors to 300. And each one of those takes an individual, you know, negotiating a contract yet to negotiate terms for each of those distributors. So now that we're with beer distributors, yeah, we're in school. We're going to be in so many more stores in 2026 and 2027. That's awesome. Yeah. Congratulations for that. Well, I think you're inspiring an entire generation. I really do. And it's this has been an amazing journey that I've been on with you personally. I think it's still just the beginning to see. I think so too. They're all really familiar. A million subs on Ultimate Human too. Yeah. That's huge. That's huge. That's big. Sure. Podcast. You're going to get the big for us too. Where you're going to put the plaque. I got the hundred. One in my in my all. But a million on the wall. A million is the real deal. That's a million is a real deal. That's going to go where in the crib. Yeah. It's going to go in the in the office in the back. Hell yeah. On the wall. Fame. But you know, I I I wind down all my podcasts by asking my guests the same question. And there's no real right or wrong answer to this question. But what does it mean to you to be an Ultimate Human? I think I answered this last time. But now. Well now you've done the hundred. Yeah. Maybe now I would say. I think. I'm trying to think of the answer this. I think after just doing my a hundred miles, I think like, you know, you would think being an Ultimate Human is just like physical stuff. But yeah, I would say just applying that Ultimate Human mentality that I did for my physical training and now applying it to every avenue of my life. Basically, being disciplined, I think, and structured in every aspect of your life. Not just health and wellness. But taking that same discipline that I did for my hundred miles and now applying it to my personal life. Like being disciplined, you know, being structured, not letting people that aren't serving me enter my personal life. And then in business as well, if I have a, you know, if I want to do this animated series, be structured, be disciplined, set my deadlines, what's my plan? I'm a leader, be organized, organized, my team. So I think it's just treating the same way that you treat your discipline and your jam and your health and wellness to, to all aspects of your life. That's what I've really learned from this hundred miles. It feels good too. Yeah. I feel really happy and I just feel like it just, it unlocked something for me. Yeah. Yeah. It's really good. I love that man. You've inspired a lot of people, Kyle. Thanks for coming on the Ultimate Human podcast. I hope you'll be back again. 100% and before we go, you got to tell me about those shoes. Well, these are Justin Bieber's. These are Justin Bieber's. These are the confiest. Do my production man. It goes, those are fire. No shadow to JV. The biggest flops. Really? Ever. All right. I might have to fire up a pair of those then. Those are games. Oh, I stole them from you. Games like, oh, those are, those are mine, brother. Hey guys, until next time, that's just science.
Podcast Summary
Key Points:
The speaker completed a 100-mile race, which pushed their mind far past its breaking point, revealing that limits are mental.
The speaker’s journey started with a health transformation, inspired by the host, and evolved into inspiring others to do hard things.
A structured plan with clear goals and deadlines, provided by a trusted coach, was crucial for success in both running and business.
Prioritizing mental health and fitness over business grind led to greater happiness and business success.
The race involved a strong support team focused on safety, logistics, and content creation.
Summary:
The transcript features a conversation between the host and a guest who recently completed a 100-mile race. The guest reflects on the mental challenge of pushing beyond physical limits, stating that after such an experience, any other task feels easy. He credits the host for starting his health and fitness journey, which transformed his life and inspired others.
The guest, known for a party-focused brand, hit a wall at age 28, realizing that prioritizing mental health and fitness was essential for happiness and business success. He committed to the 100-mile race after being inspired by the host’s son, despite having only run a marathon before. The training, guided by a structured plan from a trusted coach, taught him the importance of goal setting, deadlines, and organization, which he now applies to business.
The event was supported by a large team focused on safety, including medics and logistics, ensuring a smooth execution. The guest emphasizes that the race was entirely mental, and overcoming it has given him confidence to tackle any challenge. He concludes that putting health first has only enhanced his business success.
FAQs
It shows you that your limits are mostly mental, and pushing past them makes other challenges in life feel easier.
They followed a structured plan from coach Matt, starting with 50-mile weeks and building up to 80-mile weeks, with a clear goal and deadline.
They learned that having a structured plan with a goal and deadline can help achieve anything in life, both in fitness and business.
They were inspired by Cole, the host's son, and wanted to challenge themselves mentally while also creating relatable content for their audience.
The team focused on safety with medics, aid stations, and logistics, including a caravan of support vans and constant communication via walkie-talkies.
It's a mental state where every part of your mind tells you to stop, and you must push through the pain to continue.
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